StartupTalky

Tag: potential customers

  • How to Analyse the Location for Your Business?

    The location of your business determines how much money you will save while running the business. Depending on the type of business you have, you need to figure out a number of things that directly impact your pocket. Analyzing the location that suits your business needs is one of the important factors that every business owner should consider.

    Here is a detailed and to-the-point article to help you to decide the best location for your business. So, without further ado let’s get started.

    Factors Affecting Business Location

    There are many factors that can influence your business location decision, and the success of your business depends on each decision you make. So despite talking about so many influential things, the three major factors that influence the business location are

    • Proximity to labour
    • Proximity to consumers
    • Proximity to raw materials

    Proximity to labour refers to how close your business is to having the skilled workers you want in your business. For example, some companies want so many labourers to work in their firm and to fulfil this requirement they set up their plant near a location where they can get skilled labours at a cheaper rate.

    The most prominent example of this is Bengaluru, where most of the IT companies are headquarters. IT companies choose Bengaluru because they easily get a relevant skilled workforce to work with them. Companies do not need to take care of the accommodation for the employees if they are local. The same is true for the IT hub in California.

    Similarly, proximity to consumers is for businesses that want to position themselves closer to their target customers. Proximity to materials for businesses that require extensive raw materials to use in their firm. The closer your business is to your requirement the more money you will save and earn while running the business.

    Nature of Your Business: Retail, Manufacturing and Service-Based

    Just like a doctor who recommends various tests and after analysing the test report, prescribes the medicine. Similarly, you also need to know your business in-depth, and based on the requirement of your business, choose the location. The first thing which should be recognized is the nature of your business.

    So to analyse the best location for your business we have categorised the business into three types based on its nature and evaluate each business with three parameters of proximity to labour, consumer, and material.

    Location for Retail Business

    If your business is a kind of Retail business then it needs to be closer to its consumers. The priority of this kind of business is to supply all the essential goods to consumers in a feasible way. You can find a relevant crowd for your business by analysing the people around your desired business location and identifying their needs. If their daily requirement supports what you sell, then that location is good for you.

    For the retail category, the area should be crowded and busy. If that area is suitable for your business then it might be suitable for other retailers also, hence you can see your competition nearby. Proximity to labour and proximity to material doesn’t play an important role for this kind of business but proximity to its consumer is the most important aspect.

    For example, restaurants and cafes need to be situated near a busy area where there is a sufficient crowd.

    Location for Manufacturing Business

    Proximity to raw materials is the most critical factor for manufacturing businesses as it saves a lot of money and time in transportation and storage. Manufacturing businesses may also be located near the place where they get skilled labour at a cheaper rate. This is the reason, most manufacturers build their plants outside the town and cities.

    In India, most of the manufacturing businesses like iron and steel plants are situated in the state of Jharkhand, West Bengal, Odisha, and Chhattisgarh in the cities like Jamshedpur, Bokaro, Bhilai, Rourkela, etc. The reason is simple, easy accessibility to raw materials and labour. Proximity to customers is not the most influential factor for such kind of business.

    Location for Service-Based Business

    Service-based business is not material-intensive hence it doesn’t need to be set up outside the city and towns. You will find restaurants, cafes, schools, colleges, carpenter shops, etc within your city. Location may vary depending on the service your business provides, for example, if you are a videographer you don’t need to think much about your location but if you are a restaurant owner then location is very important.
    The location of the service-based business should be closer to its customers, the other two factors (labour and material) don’t have that much influence.

    Impact of the Internet: eCommerce Business

    The Internet has changed the way of doing business. Today, so many businesses have their existence just because of the internet. One of the most well-known examples is the Ecommerce business.

    The target customers for this business are not limited to any particular region rather the seller can sell their product to anyone across the country. The market is open and possibilities are limitless. Location doesn’t matter a lot for such kind of business as it can be operated from anywhere.

    Demographics and Purchasing Power of Customers

    Every business owner should be aware of the demographics of their audience, and businesses should be near their potential customers. A successful business knows, who is the target customer and what they like to consume.

    The revenue you generate will depend on the customers visiting your store and their purchasing power. If people in an area have more purchasing power then they consume more goods and more services.

    Therefore, having an idea of the demographics and purchasing power of your potential customers around your business location would be beneficial for your business.

    The Demand for Products and Services

    What will happen when you open a non-veg restaurant in an area where everyone is vegetarian? Of course, this will affect your sales and therefore your revenue.

    There must be demand for the product or service you sell at your desired business location. This aspect should be considered as it affects the overall sales volume. Demand determines the price you can charge for the product, if demand is high you can charge more and if demand is low then you have to charge low.

    Conclusion

    It becomes very important to choose the best location for your business as it has the potential to affect your business revenue in the long run. So take your time to analyse the location of your business and consider all the points mentioned above.‌‌

    When you are just starting out, be smart and secure the place to operate your business. Also, keep in mind that your location may vary depending on the type of business and industry you are in.

    FAQs

    How to choose the right business location?

    Consider the following factors before choosing the best business location

    • Competition
    • Demographics
    • Foot traffic
    • Infrastructure
    • Overhead costs

    Is Location plays an important role in the success of your business?

    Yes, location plays an important role in business development and profit-making as it directly influences the condition and environment of your business.

    What kind of location would be best for your business?

    The key to finding and choosing a good location is to evaluate factors such as footfall, labour and raw material availability as it will increase the number of customers and lower the cost of functioning.

    What are the factors that affect the business?

    The following are the factors that can affect the business

    • Proximity to labour
    • Proximity to consumers
    • Proximity to raw materials

  • Top 12 Proven Strategies to Convert Free Trial Users to Paying Customers

    We all love SaaS products like Spotify, Trello, MailChimp, etc. But how many of us use the paid version of them? Well, not many individuals use the paid version cause these brands monetize on the enterprise version of the app.

    But, what if the brand offers a SaaS tool only for B2B professionals? A freemium model is not the go-to option for each SaaS company. Also, unlike these well-established brands, it is hard for most SaaS brands to get users to try their products and become paid customers.

    Netflix India had the hardest time converting users into paid customers. Many other SaaS products, especially new SaaS companies face the same issue. Let us look deeper into the issue first.

    Types of Free Trials
    Why Free Users Do Not Convert Into Paid Customers?
    12 Proven Ways to Boost the Free Trial Conversion Rate

    Types of Free Trials

    There could be a couple of reasons that your free trial users are not converting. Firstly, let us look into the types of free trials:

    Freemium Model– It means offering a set of features for free forever and charging for certain premium features. Example: Trello

    Opt-in Free Trial– It offers the user a free demo period of 14-30 days without any credit card information, in exchange for the email address. Example: Salesforce

    Opt-out Free Trial– It is similar to an opt-in free trial with a limited period of the demo but demands credit card information. Example: Netflix

    The difference in the model also impacts the free trial conversion rate. It is generally noticed that conversion is maximum for an opt-out free trial. However, it is hard to get more sign-ups for the same. Nonetheless, what are the reasons that users pull back after trying your product?

    Why Free Users Do Not Convert Into Paid Customers?

    High User Expectations

    There could be a gap between the user expectation and your product offering. The user might be looking for some specific features which are not USP for your product.

    Better Alternative

    The user might have a better alternative that solves the problem at a lower price or gives better performance. For instance, many companies prefer Slack over Microsoft Teams. Microsoft teams might be a cheaper alternative but Slack offers better integration and usability.

    Bad Boarding Experience

    Another reason that drives users away is an inefficient boarding experience. A smooth onboarding process means sending onboarding emails, tool setup & personalized demo, and providing an onboarding kit. Brands often miss multiple touchpoints to impact the users which affects the conversion rate.

    The product does not solve the user’s problem

    If your product does not solve the user’s problem and acts as additional friction or workload, conversions will drastically decrease. However, there are times when the best products can not convert as they are unable to communicate and highlight their value or lose points in customer management.

    Here are 12 strategies that would help you increase your free trial conversion rate.

    12 Proven Ways to Boost the Free Trial Conversion Rate

    Conversion is not just about bringing more features or improving your product. The best-in-class product could also perform variably low due to mistakes like poor onboarding process, too much friction, complexity in product set-up, or lack of incentive. Below are 12 tactics that can enhance your trial to paid conversion rate.

    Easy to Use Product

    Your product might not have all the advanced features but if it can solve the users’ problems with ease, it will definitely get more paid users. Ensure that your product is easy to use and does not add up to the workload. It should have enough guidance to move around and use the product smoothly. Alternatively, there are many other ways to fill in the gap in case of a complex product.

    Offer Personalized Demo

    Sometimes the products are hard to understand and require assistance initially. In those cases, a personalized demo is a great way to highlight the use cases and make the user thorough with the product. Also, a dedicated team that helps onboarding with setup and a demo works exceptionally great to boost trial to paid conversion rate.

    Create Resource Centre

    Another way to tackle the issue of a complex product is by creating a resource library that the user can refer to as and when required. You can have a separate center on the website or within the product integrated into different places. Also, this is a great place to highlight case studies for your product and tap into any customer queries.

    Highlight USP

    Some brands fail in communicating their USP and hence lose a big margin to their competitors. What stands you apart from 50 other products available in the market that might be cheaper or more expensive than you? Identify and communicate this through your content throughout platforms and sales pages. It can help you cross the bridge if you have various close competitors.

    Provide Conditional Offers

    Apart from conveying brand USP and features, providing an incentive works as a great way to offer premium features and get paid customers. Something like this offer by Grammarly.

    Grammarly Offer
    Grammarly Offer

    It gives a 50% off which is only available till midnight. They help in attracting more paid users. Once the users opt-in for the paid version, it is generally noticed that they don’t unsubscribe from it.

    Choose Opt-out Trials

    Opt-out trials are a great way to increase your trial to paid conversion rate. Since it requires credit card details, it helps qualify users beforehand. It has the highest conversion rate of 30-60% for many brands. However, a SaaS brand that is new in the market shouldn’t opt for it as it wouldn’t get great results. It is great for brands with an existing brand foot in the market that wish to scale.

    Leverage Email Sequences

    Emails can play a major role in conversion if leveraged smartly. Firstly, setting an onboarding email sequence in place is really important. It smoothens the process of onboarding and keeps the users hooked to the product.

    Secondly, using emails to send reminders about the end of the trial period is another way to use emails. Lastly, they are a great way to get customer feedback or voice any offers/features.

    Ease the Upgradation Process

    The process of moving from a free to paid version should not be a hassle for the user. It should include collecting credit card details + only necessary information. Also, It should not be complex for users to find a portal to upgrade to the paid version. The installation and upgradation should be effortless.

    Provide Personal Support

    Chatbots are a great way to handle customer grievances promptly. Chatbots or dedicated sales person could act as a team to solve queries for the users and create a better understanding of the product. Also, mark down the common queries that you get and eliminate/ simplify those elements to reduce friction.

    Limit Number of Paid Features

    As crucial as it is to show what the paid version of the tool can do, it is advisable to restrict the number of paid features. Only provide limited premium features depending upon the product usage and customer pain points.

    Alternatively, offer premium features for a limited time or number of times. For instance, limit a particular feature, let us say integration with Google Suite for up to two times only.

    After this, the trial may continue but those premium features are exhausted. This again boosts the free trial conversion rate. Also, try and limit the demo period to 14 days at maximum. It gives enough time for users to try the product and get clarity about it.

    Optimize User Journey

    A user journey is crucial for a business to understand how the user uses the product, where it lags, and what is the key to better performance. You should optimize this user journey by first analyzing it well with the help of heatmaps and then filling in gaps.

    Start by holding a consistent narrative across platforms. Also, establish credibility in the niche with the right type of content and PR. Each user interaction should solve a goal for the user and add value to it. Aim to remove any unnecessary friction and ask for minimal details.

    Use Heatmaps and Activity-based Triggers

    Heatmaps are a crucial tool for SaaS brands to understand user activity. Not only do they help in understanding the user journey but also assist in optimizing the product for conversion.

    Heatmap
    Heatmap

    You can use activity-based triggers that incentivize and ease product usage. HubSpot uses Activity-based Triggers efficiently to maximize conversion. Look at the email below:

    Activity-based Email
    Activity-based Email

    It uses activity-based triggers, communicates value, gives an enticing offer, and highlights USP.

    These strategies can be a great starting point to understanding the loopholes and fixing them up. But how much should a business aim for as a free trial conversion rate?

    Conversion Benchmarks

    A standard benchmark for free trial conversion rate is 4% across all the types of free demos offered and industries. Apart from these more defined conversion rate benchmarks based on the model of the free trial are:

    • Freemium– Below 10%
    • Opt-in Free Trial– 5-25%
    • Opt-out Free Trial– 30-50%

    This shows that the opt-out model is great to convert users but is generally advisable for brands with goodwill that wish to scale further. The Freemium model offers the lowest conversion rate and hence is adopted by companies that make money by selling to enterprises.

    If your product has lower rates, look into the loopholes and fix them with mentioned strategies or some other solution. However, there are cases in which companies outperform these standards, such as Slack with a 30% conversion rate.

    FAQs

    What does “Free trial conversion rate” mean?

    The free trial conversion rate means the percent of users that convert to paid customers after a free trial over a defined period.

    How to calculate your “Free trial conversion rate”?

    Paid customers after a free trial/ Free trial sign-ups x 100. For instance, if your tool gets 35,000 sign-ups in a month for a 14-day trial. Out of these 7,000 users convert into paid customers. Then, the free trial conversion rate is 20%.

    What is a good conversion rate from free to paid?

    15% to 20% is considered a good conversion rate.

    How do I convert my free trials to paying customers?

    Offer demo, highlight your USP, provide excellent customer support, and provide exciting offers.

  • How to Do Cold Call? | Tips and Tricks of Cold Calling

    There are numerous ways of marketing, businesses use to make their products visible and sell them to the customers. There are different selling processes, that are used to get the potential buyer attracted to the product or services. One of the processes that are actually very popular and are used frequently by almost every business is cold calling. It means calling on a prospective customer for the first time without any prior appointment at a commercial establishment or household.

    Cold calling is the source of telemarketing also known as canvassing or prospecting. This also includes the case of consumer door-to-door selling as door-knocking. Generally, Cold calling is an important stage and technique of the selling process. Cold calling abilities are not only useful in business aspects but also in many other aspects of work communications outside of sales activities and the selling function.

    Imagine receiving a call from an unknown caller. Immediately after receiving the call, the caller starts to question your knowledge about a product. Quickly the conversation turns into an interview. Eventually, the caller tries to sell a product to you. What would be going on in your mind during this entire conversation? Now flip the tables and imagine that you are the one making the cold call. In this article, we talk about some cool tricks and tips that will help you close the deal while making a cold call. So let’s get started.

    What is Cold Calling?
    Tips to Follow Before Making the Call
    Tips to Follow During the Cold Call

    What is Cold Calling?

    To be specific cold calling is an e-commerce terminology used to define a telemarketing strategy for pitching a sale through a phone call to a random potential customer. This can prove to be a rather frustrating business especially after receiving several no’ feedbacks. However, there is a way of turning those no answers into opportunities for closing the deal in the next attempt. It all depends on the caller’s mentality, strategy, preparedness and ability to listen.

    Although people say that cold calling is dead but there are many businesses relying on it to drive revenue. From companies like Uber, Twitter to Fortune 500 companies or high-growth startups, all have sales representatives enthusiastically dialling numbers day in and day out. If done appropriately it can be a source of both personal as well as business success.

    Tips to Follow Before Making the Call

    Some of the tips that one needs to follow before making a cold call are:

    Make a Call Strategy

    In order to make a successful sales pitch, a strategy is crucial. Before making the call, research thoroughly about the potential client, company or organization. Know their needs very well. Learn what trade the client is involved in, their latest purchases and who sold to them. Understand all the features of the product you want to sell and seek a better way of explaining an improved version of yours.

    Try to understand the best time to call since the client doesn’t know you at all. The best time to call varies from one company/individual to another, depending on the nature of the business. Some people are ready for phone conversations in the morning hours, others during the day, while others late afternoon. Do not call during lunch hour breaks and definitely not at night (bedtime). Also, some early morning hours that is when management meeting is being held, might not be a better time to call.

    Next, comes preparing yourself mentally before making the call. Like choosing the language you’re comfortable in otherwise the conversation will become awkward. You have to develop a warm voice that is strong but not sugar-coated.

    Do The Research Properly

    Be sure to research your potential client or target to know more about them for good and meaningful interaction. You can check out the social media platforms (Facebook pages, LinkedIn, Twitter feeds), and company websites. On these pages, you will be looking for the target’s professional background, nature of the industry that the target is involved in, competitors, commonalities, interests and others. While researching, look for the company email, or messenger handles and drops a brief statement introducing yourself, the company and the product. Then place the call.

    Prepare Your Opening Statement

    As part of the preparation for the cold call, draft an opening statement to reposition yourself for the call. Basically, this is an indication to the caller that you have a subject to talk about and not just a waste of his/her time. Make the statement sound very friendly and not too official.

    Be a Good Listener

    Remember that listening is a skill that is learned over time. If your initial calls got hanged up due to poor listening skills, don’t give up. Continue to learn from the proceeding calls. As a salesperson on the phone, remember people are emotional callers. As you are in a phone conversation with a potential client, listen through their emotions what the client is saying.

    Ensure that the call flow is as natural as possible and not make it sound like an interview. Have a notebook and a pen to take down notes while listening. They might mention a number of things that are important for your sales pitch. Note those things down and ask yourself how you can meet those needs with your product. Again, speak naturally as if with a friend, but convincingly as with a potential client.

    Be Positive

    Potential clients are regular, people going about their day to day business just like everyone else. The mentality should be that of a normal person experiencing life, with needs just like any other person. It all comes down to how the sales caller understands the market. The salesperson ought to understand the market as a business platform with people who need to be talked to about products.

    The attitude of a salesperson on the phone should be that of if they get rejected, it’s not them but the product. With a never-back-down attitude, a phone call rejected leaves you with information about what the market is like to equip you for the next call attempt. Move on to the next call with positivity that you might mention a product that will click with someone’s needs.

    Strategize to make as many calls as possible during the day. Out of 35 calls a day, 20 might be answered. Eventually, you might make about 8 – 10 close ins. If out of 30 calls only 10 get answered, be optimistic that the next day you might do better than that. Too many connections mean more opportunities for making a sale, don’t get disheartened easily.

    Tips to Follow During the Cold Call

    While making the call some of the steps that the caller needs to flow are:

    Perfect Your Calling Style

    It is very important to perfect your calling style before making any calls. This can be done alone or with the help of a friend. If you are self-conscious about phones, you need to make yourself feel safe and uninhibited. The best way of doing this is by standing in front of the mirror and rehearsing your script. Our exterior reflects our inner turmoil, so if you look anxious, your voice will sound strained and distant.

    Attract the Potential Customer

    Once you have the decision-maker on the phone, try to captivate and keep their attention. You have to really make them listen to what you have to say. Some people have natural charisma to capture the attention of the listener. According to sales gurus, it is not about what you say but about what you hear. The key is to read the thoughts of your prospect’s mind.

    Don’t Be Afraid of Rejection

    Do not be afraid to hear ‘No’. Not everyone will become your customer, that doesn’t mean you will give up. Do not let your fear of failure rule you rather turn it into fearlessness, learn from it and get ready to call the next prospect.

    Avoid Distractions During Call

    Do not multitask during a call this might distract you from saying something which you might regret later. Keep your focus intact while making the calls, this will not only hold their attention but through this people can also hear the confidence in your voice.

    Know Your Product

    Before making a pitch to anyone learn about your product thoroughly. Spend some time to know about the technical side of your product and how it might be of value to your customer. This will come in handy especially if you’re selling technical products or services.

    Be Clear About Your Goal

    Realise what your aim is, even though, you might have to move off-topic to keep the conversation going. Move back again to the same topic to fulfil your goal close the deal.

    Be Prepared to Deal With Aggressive Prospects

    Many times the customer might be aggressive and hostile. They might just be having a bad day or they might be bullies by nature. Anyhow, do not give them the charge, that doesn’t mean, you have to be rude. Just handle the situation tactfully because the reputation of your company is in your hand.

    Conclusion

    The fact about cold calling is that no prior contact has been made with the potential client. Therefore, a rejected call should not be any offence at all. Keep trying, the next one might be answered and a deal can be fixed.

  • Lead Generation With Webinar – A Complete Guide

    Webinars are everywhere these days, especially with the Covid-19 situation, the use of Webinars have increased. Every other business stands on the marketing capacity of Webinars and when it comes to selling knowledge-based products like some courses or E-books, they are the lifesavers.

    According to a report, 73% of B2B marketers said webinar is the best way to generate high-quality leads and over 60% of marketers use the webinar as a part of their content marketing campaign.

    The webinar will allow you to run interactive sessions among the participants in real-time. You may share information or discuss premium strategies using Webinar. In this article, we will cover how through webinars you can generate leads for your business.

    What Are Webinars?
    Uses of Webinar
    Features of Webinar
    Benefits of Webinars
    Limitations of Webinar
    How to Promote Your Webinar?
    Some Pro-tips for Webinars

    What Are Webinars?

    Ever been to any seminar? This is the same, except, anyone can visit it from anywhere and many times, it’s free for visitors. Webinars are like Instagram live feature, except it is far more useful than Instagram live. Webinars are mostly live streaming videos to share knowledge.

    Although the presenter is the main person to talk to in a webinar, it is much more interactive than a usual seminar. Anyone can comment and ask questions while the webinar is going on. Moreover, you can provide a voice chat feature in your webinar as well.

    Uses of Webinar

    Webinars are very useful in many ways. Through them, you can market products, explain the features of your product to your potential customers, introduce new technologies, and many more things. Some uses of webinars are listed below:

    • To Improve SEO
      The biggest importance of webinars is that they improve the SEO of the website. Many websites conduct webinars every once in a while just to improve their ranking.
    • To Generate Leads
      Webinars bring people to watch you because through it you provide value to them. While providing value you can also advertise your product to them. Even if you don’t do that, many people will check out your product themselves. This will help to generate leads.
    • For Launching New Products
      If you want to launch and generate leads for your new products but are not looking forward to spending tons of money on them, you can use webinars. You can provide the information about your new product in a webinar and with that a link to buy that product.
    • To Educate People
      Not only just normal education but you can use webinars to educate people about how to use your product.
    • To Identify Potential Customers
      Webinars attract potential customers. Only those people will watch your webinar who are interested in the niche of your product.

    Features of Webinar

    Some of the best features of Webinar that helps in your business are:

    • Live
      Most of the time, webinars are streamed live so that people can interact with the presenter. Moreover, by watching live, people feel a sense of relation with the company.
    • Interactive
      Most of the webinars have the feature of chat or comment. People can send messages to the presenter and the presenter can reply to them if possible.
    • Voice
      Most of the webinars contain the voice of the presenter. However, some people conduct mute webinars too. Furthermore, in some webinars, people can even do a voice chat with the presenter.
    • Application Interaction
      You can provide your app’s interface on your website and let people learn how to use the application.

    Benefits of Webinars

    • Webinars present you as the expert in that field, you can teach and sell at the same time.
    • Webinars give you authority, you are in the power if you are presenting your webinar.
    • There is no denying the fact that you can increase your sales through webinars. You just need to make the right strategies according to which you do your webinars and you will see the results in your favour.
    • Webinars are the best and most effective method in budget marketing. Through webinars, you can launch your products, advertise your products, teach your audience about the features of your product and you can also interact with your customers. So many things by just one webinar, isn’t it amazing?
    • Webinars are a great tool for knowing where you are lagging because through a webinar you can interact with your actual customers or say your audience and they can tell you what are the points which are lagging in your product.
    Benefits of Webinar

    Limitations of Webinar

    • Dependency on Internet Speed: Not only your internet speed but also your viewer’s internet speed should be good enough to stream a webinar video online. But the crucial part is your own internet speed.
    • Registration: People hate to register. But for webinars, registration is important. So, some people just drop the idea of attending the webinar even they are interested in it.
    • Colliding Voice Overs: Although not every time, sometimes you will face the problem of collision of voice over while streaming a screen sharing webinar.
    • Location & Time: Webinar connects you with people all over the world. So, when you think this is the best time to do a webinar, someone might be in a deep sleep. So, location and time are the main factors to look upon in webinars.

    How to Promote Your Webinar?

    Although, you can always conduct a webinar on other platforms Webinars are also available directly to your website. However, if you are not a very “tech-friendly” person, then conducting a webinar on your own site can be tough for you. To make this easier, you can go for webinar services. You might have to pay some bucks, but they will be worth it only if you have a good audience and this audience will turn potential customers for your business.

    Some Pro-tips for Webinars

    So now you know how to create a Webinar but the major challenge you will face in promoting or market your webinar. Some of the best ways to promote your upcoming webinars are:

    • Email marketing
      If you already have an email list then you can email your subscriber to remind them about your webinar.
    • Facebook marketing
      You can advertise your webinar on Facebook. The better way is to find and pay some relevant and popular pages and ask them to promote your webinar.
    • Blog
      Tell about your upcoming webinar in your post. Ask people to pre-register for the webinar so they can directly join in.
    • Sponsoring other’s blog
      Ask other bloggers to promote your webinar in exchange for some money or shout out. Ask them to write an article explaining why your next webinar should not be missed, this works better than direct promotion.
    • Influencer
      Pay influencers to promote your webinar in their social media posts. Do some research and find the people who can influence the group of people who may get attracted to your webinar or your product.
    • Collaborating
      Collaborate in others’ webinars and promote your own webinar in their session.
      This way you can get their audience as well and then you can return the favour by doing the same for them whenever they need it.

    Some Pro-tips For Webinars

    • The audio quality should be high. Make sure you use a professional microphone while conducting along with a loud audible voice. If your viewers can’t listen to what you are saying in your webinar then they will not be able to understand anything, and because of this many people might leave the webinar before it even reaches halfway.
    • Put emphasis on the important points to make them more memorable so that audience can recall them after your webinar ends. If something stays in the mind of your audience after the end of the webinar then it might be possible that they may talk about those points with other people in their circle. This will increase your reach without you doing anything.
    • A high speed and stable internet connection are necessary, throughout the run time of the webinar. If your webinar starts buffering or keeps crashing because of the internet speed, the viewers might leave the webinar.
    • Answer the questions that are asked during the webinars. These serve two ways, firstly you will know that people are taking an interest in the webinar. And Secondly, the viewer will feel that they are involved in the whole thing and that will make them stay connected.

    Conclusion

    Webinars might look like grandpa’s tech, but they are still rocking the market. Many people might not know about them, but they do attract some people. It is easy to target potential customers for your website through webinars. You might not have done any webinars till now, but it’s worth it, give it a try and you’ll know what it can do for your business. Just go for some webinar service provider and start a webinar now.

    FAQs

    Are webinars free of cost?

    Webinars are most of the time free and they can be paid as well.

    What Webinar means?

    It is an online event hosted by an organisation, in here it is broadcasted in front of people through the computer with the help of internet.

    Are Webinars good for marketing?

    It is a good marketing tool that helps in communicating with your customers.

  • Everything You Need to Know About Retarget Marketing

    Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a lot of traffic to your website but if you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you.

    If your visitor is not converting into your customer, that traffic is just a group of people and they are not bringing any kind of profits to your business basically that traffic is just useless. To convert those viewers into your customers, you need to give in something, you need to remind them what they need and what you can give, again and again. In this article, we will talk about Retarget Marketing, so let’s dive into it.

    What Is Retargeting?
    Advantages of Retargeting
    Limitations of Retargeting
    How Does Retargeting Work?
    Best Retargeting Platforms
    Tips for Retarget Ads

    What Is Retargeting?

    Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract people, this is how retargeting is done.

    Advantages of Retargeting

    • Potential Customers: Retargeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result identifying the potential prospect.
    • Brand Awareness: When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
    • Generate leads: When the potential prospect see your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand they have been looking at all day.
    • Cost Effective: Retargeting gives a great ROI. Most of the people who really are in need of some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
    • The Second Impression: You might not get the second chance to impress your crush, but can definitely impress your prospect in the second chance. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the retargeting ads.

    Limitations of Retargeting

    • Creepy: Your retargeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your retargeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
    • Time Consuming: If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
    • Waste of Advertising: These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your brand.

    How Does Retargeting Work?

    Probably the most important question. Retargeting works as the system collects enough data to retarget the same user again. You can go to any retargeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform. However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook or any other platform.

    Best Retargeting Platforms

    Some of the best Retargeting platforms are:

    • Google Adwords Remarketing
    • Facebook Remarketing
    • ReTargeter
    • SiteScout
    • Twitter
    • Criteo
    • Outbrain

    Tips for Retarget Ads

    • CTA: Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
    • Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
    • Potential Customers: You can retarget the visitors who spend a lot of time on your website. They might be interested in your product.
    • Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
    • Animated Ads: You can and you should use the animated ads to grab people’s attention.
    How to Run Retargeting Ads on Facebook

    Conclusion

    Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it definitely will not touch any of the private data of the user. You can choose any of the services out there, Google and Facebook are the best in this field though.

    FAQs

    What is the purpose of Retargeting?

    Retargeting helps in reminding your potential customers about your brand even after they left your website.

    Is Retargeting advertising effective?

    Retargeting advertising is said to be very effective and it is said to perform 10 times better than a normal display ad.

    Is Retargeting paid advertisement?

    Retargeting is a paid advertising strategy.