Tag: Positive review

  • Toxic Positivity – Suppressing Basic Negative Emotions and Also a New Thriving Industry

    “Be Positive”, “everything happens for a reason”, “It will be alright, be positive, take a chill pill”. We all have heard this, we all have been there, heard that. People say these lines all the time.

    Do you ever get bored of these repetitive lines, phrases, Hopeless motivations, and everything like these, then my friend you are feeling right. Not in a sense that someone has to tell you how you should feel but if you can be sure about how you are feeling then Kudos mate, you’re good to go ahead. So yeah, back to the question, how much positivity is too much positivity?

    Well, this makes a good question. If you think that positivity can not be bad then you are probably wrong. If you start in this direction of thinking, then you will encounter and find something called “Toxic positivity”. This term has become very famous in the past years.

    Because social media is the new world that we live in, positivity has risen to its very excess. Excess positivity is toxic positivity. This is an article that talks about toxic positivity, how it has been affecting us, and how it has been monetized by people in the business world. We will discuss how being positive has become a huge industry. Read on to the article to debunk myths about positivity and everything about motivation.

    What Do You Mean by Toxic Positivity?
    How Does Positivity in Excess Become Toxic?
    A Whole Industry That Operates and Thrives on Positivity (And Motivation)
    Knowing the Limits of Positivity and Motivational Dopamine

    What Do You Mean by Toxic Positivity?

    Stay Positive
    Stay Positive

    From “think positive” to “no bad days,” the internet is full of uplifting quotes and phrases that are meant to inspire positivity helpfully.  

    Toxic positivity is a term used to denote the super positive persona that people try to wear on themselves, to appear cool and good. It is “So much positivity” that it is toxic. It has everything to do with your mental space, it hurts your mental space so well and devastates it to the very core. There can be many reasons why it can be a thief of your mental peace.

    First and foremost of all the reasons, it is unrealistic. Excess positivity does not enable you to watch the full picture and thus, you get a lopsided view of the society and situations around you. The rise of influencers has also boosted this trend. They don’t mean it but the idea is communicated indirectly to their followers of them.

    “Toxic positivity is the assumption, either by one’s self or others, that despite a person’s emotional pain or difficult situation, they should only have a positive mindset or — my pet peeve term — ‘positive vibes,’” explains Dr. Jaime Zuckerman, a clinical psychologist in Pennsylvania who specializes in, among other things, anxiety disorders and self-esteem.

    Quite literally anything can become and take shape of toxic positivity. It can be your cute cousin, who speaks highly of you and motivates you to look on the brighter side.

    It can be your friend that repeatedly posts about the productive geek that they have become during the pandemic. It can be a meme that tells you to focus on the brighter side, be positive and change your outlet etcetera. Or it can be you and your feelings that you should not pay attention to sadness, loneliness, and anxiety.

    A person that is suffering from toxic positivity feels that all his/her emotions are not worth feeling. Every negative emotion is seen as inherently bad. Instead of validating these necessary negative feelings, the person is forced to have a good outlook, and happiness is compulsively pushed.

    This affects the authentic human emotional experiences, they become minimized and even denied. This leads to constipation (Not of the digestive sort but) of the emotional sort.

    “The pressure to appear ‘OK’ invalidates the range of emotions we all experience,” says Carolyn Karoll, a psychotherapist in Baltimore, Maryland. “It can give the impression that you are defective when you feel distressed, which can be internalized in a core belief that you are inadequate or weak.”

    Karoll continues: “Judging yourself for feeling pain, sadness, jealousy — which are part of the human experience and are transient emotions — leads to what is referred to as secondary emotions, such as shame, that are much more intense and maladaptive. “They distract us from the problem at hand, and [they] don’t give space for self-compassion, which is so vital to our mental health.”

    A psychotherapist named Zuckerman also suggested that “toxic positivity, at its core, is an avoidance strategy used to push away and invalidate any internal discomfort.” But when you avoid your emotions, you cause more harm.

    The world has seen enormous shifts in the technology sector. We have invented social media from which we can stay connected to a person even when he/she is far away from us. This factor of social media is really helpful and useful but it also has its shortcomings. If anything good can be surfaced online within a few seconds, anything bad can be surfaced too within a short period.

    In this article, we will talk about the phenomenon of excess positivity, otherwise known and addressed as toxic positivity. Let us see first what makes the term “Excess positivity” or “Toxic positivity” really toxic. We will also have to look at its downfalls and its disadvantages for that matter. The next paragraph talks about the same.


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    How Does Positivity in Excess Become Toxic?

    There can be many reasons that we may ignore but they can turn anything positive, more toxic. If you want to avoid any sort of toxicity in your life, then you must know about the disadvantages of that. Just like we discuss the disease and read about its symptoms. Toxic positivity is also some sort of mental disease, which has the following downfalls –

    It is Super Unrealistic

    If a person always looks on the positive side of every situation, then he/she chooses to avoid reality because reality is of all sorts. The term “Positivity” refers to a situation when a person thinks and sees only the positives, which in turn hides the true nature of real life.

    Most of the time, the reality is amusing and has negatives and some downsides too, if you choose to always look at the positives then you won’t see the big picture. A toxic positive person will always get a lopsided view of the world. It is often used as a quick fix mantra that will whitewash the reality, giving you only the sugar-coated reality. Thus, toxic positivity hides from you the true nature of reality and if you cannot face reality in its true colors then you will miss out on a lot of new emotions and actions.

    Positivity was Rare and Now it is Toxic

    As we mentioned in a brief earlier that with advancements in our technology and social media, we have led to a point in time when information travels faster than light. Just open any social media, be it Instagram, Twitter, or any other, and you will notice at least ten posts of self-belief and positivity and motivation on your timeline as well.

    If we talk about the past, we can notice that the rates at which information(and positivity and motivation) traveled were about a zillion times less than what it is today.

    Positivity was a rare phenomenon in the past but it has now risen above and has been taken in excess amounts. Taking in excess amounts of positivity can lead to unrealism, where a person refuses to believe how bad a situation is. It is not always about hope, it is mostly about positive action.

    Denied Basic Human Emotions

    What we see increasingly in this new tech world is the fact that our fellows are denying basic human emotions. We are too much online that now we just tend to follow whatever we see online.

    If everyone is positive online, we will also try to be mostly positive irrespective of our situations in real life. This is the only difference between real and reel life. The online personal management system of people is now forcing people to be more positive and dismiss negative emotions as nothing at all.

    As per the study done by ScienceofPeople team, 75% of people tend to ignore their feeling in order to remain happy.
    As per the study done by the ScienceofPeople team, 75% of people tend to ignore their feeling to remain happy.

    Counterintuitively, one more thing that we are witnessing these days is the value of online posting has decreased a bit and now people are trying to be their real selves on social media floors. Social media has become more and more casual now.

    Expecting the Best, Feeling worse

    Some studies have concluded that when human beings make their happiness of high value and expensive to attain, it leads to less and less happiness and in some cases even degraded happiness or sadness. This phenomenon happens best when people try to expect happiness from someone or some event or something.

    This tendency to expect happiness and then feel degraded in that sphere and then blame yourself for feeling bad is a depressing spiral. It can lead down and more down to one’s depression. These symptoms, if not thought of earlier, would lead to more personal conflicts and deficits.

    Valuing Happiness and Prioritizing Positivity

    Another difference between more and more toxic positivity and happiness is that the former is not often valued and the latter is always prioritized. You have to learn the difference between wanting happiness and prioritizing positivity.

    What you want is happiness and that is something that you should prioritize. Positivity on the other hand comes when you face real life as it is, without a single bias and cognitive prejudice.

    A Whole Industry That Operates and Thrives on Positivity (And Motivation)

    Then comes the capitalists. Capitalists can make money out of anything and everything. As we see the recent rise in positivity rates, we can also see brand marketing changing and adapting to the societal change that we are witnessing.

    Kunal Shah's Tweet
    Kunal Shah’s Tweet

    The Indian Entrepreneur Kunal Shah recently tweeted that the highest-selling book in any year is about the maximum units of 1.5 lakhs and the most popular books that are also the highest-selling books are in the genre of “Motivation”. It is something that we all have seen, you go to Amazon or Flipkart, or any other E-commerce website. The most popular book will be motivational.

    He further added that buying motivational books is like buying sports shoes, both of them feel good. The joy of buying each of them is as if you have solved all your problems. Most people don’t use all except for status-seeking.

    So, What is the one characteristic that motivates things to have that makes them bestsellers?

    It is the fact that they make you feel good. All the motivational content on YouTube, every book that has anything motivational written on them, every Nike sports shoe that reminds you of some pro-level athlete, all of these things are made to give you some dopamine hit that eventually makes you feel good.

    Once you see that YouTube video, buy that bestselling book, or that sports shoes, you are again back to zero, with nothing substantial in your hands. Motivation has got a lot to do with business than it has got to do with achieving goals or smashing workouts.

    Most businesses have shifted to Storytelling as a method of marketing. The reason behind such a big move is the fact that humans are social and emotional beings, we react to a story or some emotional appeal the best. Thus, most brands you will see can be seen advertising with a theme of a story, motivation, or of creating or of pushing the limits, or anything positively emotional and contagious.

    You can see Nike glorifying athletes and making people want to play some sport and work hard and become better at it.

    We can see Apple trend the hashtag “Behind the Mac”, which says people are building great things behind the Macintosh, that advertisement is synonymous with professionals that work on creating something from scratch.

    All these things are not bad but extremely fascinating to see and witness. These big brands aren’t just trying to market their products but they make the consumers a part of the storytelling and motivation campaign and thus increase customer loyalty.

    We don’t see that trend in brands only but we can see it within people too. Some humans try to spread positivity so much that it just seems unreal. We can assume that they are doing it for the likes and engagement that they get after they say something positive in the public or on social media.

    If you search for a hashtag of ‘positive’ or ‘positivity’ you will find thousands or even millions of posts. When some social media pages try to wear the positive hat, it is for the fact that it reaches maximum engagement and there are only a few times when they want people happy and positive. Most of the time, it is about vanity metrics.

    Positivity Hashtag Instagram
    Positivity Hashtag Instagram

    Knowing the Limits of Positivity and Motivational Dopamine

    I named the paragraph positivity and motivational dopamine because it is just hormonal imbalances in your body, nothing more. A positive outlook toward life and well-being will help but you need to know the limits of your involvement. You should know when this self helps cliched sort of topic is turning into mere entertainment for you.

    Omnipresence around you

    If you see positivity and motivation stickers or posts or products always around you. It can be on your social media timeline, and elsewhere. If you are covered in these ‘safe looking’ drugs then it’s time to cut short the relationship.

    Always being exposed to these can affect your mental peace and happiness. It’s important to take regular breaks and know your boundaries.

    Reports proved that suppressing feelings can cause more internal, psychological stress. Thus, avoidance or suppression of emotional discomfort leads to increased anxiety, depression, and overall worsening of mental health.

    Know the Boundaries

    Well, we all know when we are wasting time on our smartphone, on a product that we don’t want. We should be very much aware of the boundaries of positivity. Anything that is pro positivity we should be skeptical about it.

    You should know when you are hiding behind excuses of not facing the reality as it is. The reason is that when you use these self-help and quick-fix mantras without knowing the actual substance behind them, that is when they fall short of benefits. That is when these quick fixes turn into more of a long-term disaster.

    Initially, it might seem to make your life better and fill you with newfound confidence and new optimism but that newfound hope is limited to some shorter extent. Thus, know your boundaries of inactiveness and your boundaries of excuses for not facing reality.

    Practice Mindfulness

    Living in the moment and feeling and owning whatever you are at this moment is a great way to kick-start thinking in this direction. You can practice mindfulness which will help you get over these quick fixes like ‘positive thinking.

    It won’t happen quickly, rather it is a very painful slow process. But you have to endure the pain of learning to manage your emotions well. That is essentially the first step you take in conquering the world.

    If you notice any negativity of any sort, don’t judge yourself on that basis only, you are much more than that. Instead of quick judgment, you can make a mental note of it and then simply move on. It’s important to be mindful of them and validate your negative feelings and acknowledge the information they are giving us without losing ourselves in them.

    Be Realistic

    Weirdly, people have to be forced to learn this simple thing. But it is usual in an unusual sort of time that we live in. The hack here is to be realistic, to make reality the topmost priority. It means to face the reality as it is and not as one would want it to be. It is important to be courageous and not be scared of facing anything new. That is the motto for braves: Be realistic!

    As per the report of ScienceofPeople team, 67.8% of people have experienced toxic positivity during the last week.
    As per the report of the ScienceofPeople team, 67.8% of people have experienced toxic positivity during the last week.

    Avoid Ignoring or Stuffing your Emotions

    This point is the consequence and crux of all the discussions above. It is very important to validate your emotions. Those emotions can be of any sort, positive or negative, any shape or size, know that you are feeling those.

    If you try to deny these emotions, one thing is sure these natural hormonal feelings will not vanish, they will come up in uglier ways. Hiding or denying your negative emotions and wearing a fake happy broad face will constipate you (Not digestively but emotionally). Thus positivity is good but validating every feeling that you feel inside is the BEST. Simply, Go for it. Own what you are feeling.


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    Conclusion

    In this newfound world of social media and hi-technology, it seems that everything is fine and happy (At least on social media). But in the real world, it is more twisted and full of turns. The world is not all sort of fairytale and positivity is quite rare in nature.

    When we hop on the trend of seeing positivity everywhere, we are essentially trying to forcefully shape reality to fit our own lens. It might feel good for the short term as it really fills you with a newly found hope and more energy to do more but essentially it is short term and it has its end sometime soon.

    In the end, we just want to remind you of the fact that we should be mindful and aware of which trend you hop on. If you still want to go with positivity hype, know the boundaries. It’s OK not to be OK right now — in fact, it’s normal.

    FAQs

    What is considered toxic positivity?

    In simple terms, toxic positivity is the obsession to believe and take everything as positively. It also means to put up a facade or believe everything is positive even at times when it is not at all a good picture.

    Why toxic positivity is harmful?

    Toxic positivity denies the person their share of sympathy by making them put up the face of being positive. This also breaks a person emotionally by distancing them from sharing their real emotions and feelings.

    What are the signs of toxic positivity?

    There is a number of signs associated with the presence of toxic positivity. The actual signs can also differ for each individual. Some of the common signs are ignoring the true feeling and still pretending to let it go, hiding the real feeling because of some unknown fear, dismissing the problems rather than facing them, etc.

    What is toxic empathy?

    Toxic empathy stands for a feeling when one gets disturbed and takes the burden of someone else emotions. It can also be referred to as when someone over-do their line and takes someone else’s feeling as their own.

  • Customer Testimonials: Importance | How To Get Customer Testimonials?

    When people direct a market campaigning, they do testimonials for brand awareness and its growth and reputation. Thus, they gather fresh leads to drive the conversions. These testimonials by the customer are the critical marketing strategy that a person can use to reach their targets. Various study reports support as a “Word of mouth” that these testimonials have much power under their belt to boost a market campaigning.

    One survey suggests that AC Nielsen polled around 35,000 customers, 85% of whom wholly or may trust the suggestions of friends and family, and 65% value opinions were posted online. Another study research arranged with almost 2000 respondents shows some facts that around 90% of the consumers have shown their trust upon these online reviews for determining the quality of a local business. Every visitor shows up their reason why they checked in to your site, and that very thing will help market campaigning.

    What are Customer Testimonials?
    Importance of Customer Testimonials
    Creative Ways to Get Customer Testimonials
    Conclusion
    FAQs

    How to get Customer testimonials?

    What are Customer Testimonials?

    Personal anecdotes or quotes by the previous customers help in proving that how a product or service helped them overcome an issue are known as customer testimonials. Mostly, these testimonials by customers stay pretty short in length as well as nature. They are composed of fewer sentences, and they stay precise as possible. It’s better to gather as many testimonials as possible for the sake of improving that trustworthy goodwill online. The more people will give their testimonials merrily praising the product’s effectiveness, the more it will bring the brand goodwill.

    Proving the effectiveness and efficient working of their products and services is one thing each company wants, irrespective of any industry on their respective website. It is the reason these testimonials by the able customers are so important to get a reality check. It is the essential way of proving to the new customers what the previous customers felt at the fulfillment of their needs.

    Importance of Customer Testimonials

    So, as we have discussed earlier the basics of customer testimonials, now it’s high time to know why it is so important to have these testimonials. Let’s look at some reasons for it:

    1. The growth in sales, and the brand’s reputation, are all triggered by the testimonials the customers provide. And if the company gets positive reviews, then it gets helpful to establish the durability and reliability as a business for new people.

    2. These reviews help the business set a broad and wide reach with faraway clients who will benefit from the industry. It will ultimately project the versatile characteristics of a company which will make them believe that this company can fulfill their wants or needs.

    3. When the testimonials of the last customers get posted on the website, then like a magnet, it attracts and speeds up the company’s purchasing process. The benefit of these positive reviews is their availability whenever a fresh customer is on a hunt to know more about its products and services.

    Creative Ways to Get Customer Testimonials

    Ways to get Customer Testimonials
    Ways to get Customer Testimonials

    There are many ways by which a company can get as many customer testimonials. But it is reasonably necessary to know which of these processes are much creative to get the attention of fresh customers. Hence, below are the innovative ways to get those positive customer testimonials:

    • Word of Mouth Reviews
    • Testimonial Swap
    • Make it Worth it for customers to provide reviews
    • Unleash the power of Review Sites
    • Arrange a Giveaway Offer
    • For a successful transaction, make a review prompt
    • Testimonials from Social Media

    Word of Mouth Reviews

    One of the most attractive ways of fetching fresh customers is word of mouth, and these testimonials are an essential part of it. When prominent reviews and feedbacks are given in the form of testimonials by the customers, these tactics help to attract customers who are pretty fresh and came for the first time.

    Testimonial Swap

    How amazing, thrilling, and breath-taking it would be to receive testimonials from other brands! If that’s amazing, how about gifting them a little smile? To get some genuine testimonials, you can also avail of services from different brands and leave them some fantastic reviews. As a return of gratitude, you can also encourage them to do the same.

    Make it worth for customers to provide reviews

    One other way for achieving the reviews of the customers is putting some lucky draw to gain something. Any prize can be allotted to the people like any voucher, coupon or any discount.

    There are a variety of options available for people, but it’s also limited to their imagination. Customers are given incentives for the engagement of brands which creates a testimonial loop for the fresh customers. There should be some loyalty system that can fetch the customer testimonials easily.

    Unleash the power of Review Sites

    Many customers leave their feedback on popular review sites such as Capterra, TripAdvisor, etc. Although it might be tough finding the customers behind the reviews, with little hard work, you can do this easily. After that, you can initiate a healthy relationship with the customer, which increases your probability of attaining a 4* or 5* review.

    Arrange a Giveaway Offer

    Another attractive way to make those fresh customers is by making some exciting special offers. These offers can be like some limited-time discounts. These discounts will be given to those new customers for the products and services. All the company will ask is for the customers’ testimonials in return. For example, if a new app is being launched then it is an excellent idea for a free trial offer. All the fresh customers need to write a positive review or testimonial in return for this offer.

    For a successful transaction, make a review prompt

    With the confirmation page, the process of online purchase must not end. Instead, this Page can be used for asking the customers their feedbacks or reviews.

    This objective of achieving review can be done by asking some questions like what more do you expect to be done by them to make it more efficient. Or else another question can be there like why us other than anyone else. What makes these questions best is that these are not limited to a simple yes or no rather, this question reveals some reality with their feedbacks.

    Customer Testimonials from Social Media

    Customer Testimonial on social media
    Customer Testimonial on social media

    The most effective way to gain reviews is by using and being constantly active on social media. It not only helps the company in the growth of sales but also becomes the prime platform of gaining many fresh customers by the customer testimonials of the previous ones.

    In Facebook, it helps to add reviews with the help of their review tab. All the company needs to do is opening a page there, and it will bring more reviews for the products and services. To get positive reviews in the form of Endorsements, LinkedIn is one of the best place. YouTube is another great place where a company can put up videos of their product and services, and with that, people can add as many reviews.

    Google is also an excellent platform to get some positive reviews for new customer’s testimonials. Though there is no specific way for having thoughts on Twitter, that doesn’t imply that it can’t be done. People can still post their questions regarding the company’s products or services, and by saving the tweet, it can be showcased back by answering them.


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    Conclusion

    Thus, these are some of the best creative ways of having customer testimonials by which more fresh customers can be included. A company can add more customer testimonials for its website or any platform by following these few ways. It will, in return, increase their new customers.

    The need for these customer testimonials is to add that pinch of trust for their products or services. It helps the company reach greater heights and gain many new customers.

    FAQs

    Why are customer testimonials so important?

    Customer testimonials are important for building up your on-line business. It helps greatly in converting visitors to your business website to customers.

    How do you present customer testimonials on social media?

    Customer testimonials Can be shared on home page of social media accounts like Facebook, LinkedIn, and Twitter. They can be shared in the Instagram story, and other social media platforms.

    What are the ways to Get Customer Testimonials?

    Different ways to get customer testimonials are:

    • Word of Mouth Reviews
    • Testimonial Swap
    • Make it Worth it for customers to provide reviews
    • Unleash the power of Review Sites
    • Arrange a Giveaway Offer
    • For a successful transaction, make a review prompt
    • Testimonials from Social Media