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Tag: pop singer

  • List of Brands Endorsed by Katy Perry

    Katy Perry is an America-based singer, television judge, and songwriter. She was born on 25 October 1984 in California, United States. She has been active in the industry since 2001. Her albums have topped the Billboard top 100 lists and also have 4 Guinness World Records.

    Katy Perry has a long record of tags all given by official sources for her work. She was even referred to as a “Queen of Pop” by the Billboard and Glamour media. Whereas, Vogue referred to her as the “Queen of Camp” and a “Pop icon”.

    She has also been part of the Forbes highest-earning women in music from 2011 to 2019. Apart from just being an artist, Katy Perry has a wide list of involvements in different things such as camping and brand endorsement. In this article let’s look at a list of brands that Katy Perry has endorsed.

    Covergirl
    Proactiv
    Adidas
    Coty
    Claire’s
    H&M
    Pepsi

    Covergirl

    Covergirl is an America-based cosmetic company. The brand has its headquarters located in Maryland, US, and was founded in the year 1961. The company provides a variety of consumer-grade cosmetics. It was acquired by Procter & Gamble in the year 1989 and later in the year, 2016 acquired by Coty, Inc.

    Covergirl in the year 2014 signed up with Katy Perry to become the company’s brand ambassador. The tie-up had undertaken during the launch of a new album song by Katy Perry which was Prism which was released on 22 October 2014.

    Covergirl launched Katy Kat Collection during the term of endorsement. The Katy Kat collection was personally picked by Katy Perry and named Covergirl. The Katy Kat collection basically consisted of 13 highly pigmented beautiful lipsticks with two mascara.

    Proactiv

    Proactiv is an America-based skin care product. The company is also known as Proactiv Solutions and was launched in the year 1995. The company has its headquarters located in the United States and the major market of the company are Australia, Europe, North America, etc.

    The company was founded by two dermatologists and is a California-based direct marketing company. The brand is one of the most popular skincare brands of all time. Proactiv had tied up with Katy Perry in the year 2011 to be its brand ambassador.

    Proactiv hired Katy Perry to act as their spokesperson brand endorser in order to increase their sale. Katy Perry had a video recorded where she talks about how acne is a common problem and the way Proactiv over-the-counter prescriptions helped her to overcome them.

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    Adidas

    Adidas is a Germany-based multinational company that designs and manufactures clothing, shoes, and other accessories. The company has its headquarters located in Germany and was founded in the year 1924. The company provides its services to almost all parts of the world.

    Adidas is the largest sportswear manufacturer in Europe and the second-largest manufacturer in the entire world. The subsidiary companies of Adidas are Reebok, Runtastic, and Matix. Adidas tied up with Katy Perry in the year 2011 for one of the biggest marketing campaigns of the company.

    Katy Perry was soon noted to join the famous personalities working for Adidas before like Lionel Messi, David Beckham, and Derrick Rose.

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    Coty

    Coty is an American-based multinational beauty company. It was founded in the year 1904 and has its headquarters located in New York, United States. The company provides services to the entire world and deals with the products such as cosmetics, fragrances, skincare, and hair care.

    AS of 2018 the company owns around 77 brands which include Bourjois, Clairol, GHD, Max Factor, OPI, Rimmel, Wella, and Sally Hansen. It is one of the largest beauty companies and fragrance companies in the world.

    It is also the 3rd largest company for colour cosmetics. In the year 2012, Katy Perry signed up with Coty to become one of its brand endorsers. She had also tied up with the brands under the company Coty, GHD.

    Soon after becoming the brand endorser, the company gave up the permission to develop and market a line of fragrances under the name of Katy Perry. Coty also coordinated with Katy Perry to distribute the successful fragrance portfolio of the artist that is already made named Purr and Meow.

    Claire’s

    Claire’s is an America-based retailer of accessories. It was founded in the year 1961 and has its headquarters located in the United States. The company has its stores located in more than 3000 locations and provides its service in the entire world.

    The company doesn’t work on advertising a lot but however is well known in the United States. Almost all the malls in the United States have outlets of Claire in them. Katy Perry had tied up with Claire in the year 2014.

    Claire’s teamed up with Katy Perry and introduced a new accessory line with the tag “No Calorie Food”. With this new line of accessories introduction and the addition of a new jewellery line, Katy Perry is a regular celebrity by Claire’s to endorse their brand.

    H&M

    H&M is a Swedish-based multinational company that has its headquarters located in Stockholm, Sweden. It is a clothing retail company that is known for fast-fashion clothing for women, men, kids, and teenagers. H&M is located in more than 5000 locations and provides its services around the globe.

    H&M is the second-largest clothing company in the world. Katy Perry tied up with H&M in the year 2015 to be its brand ambassador.

    Katy Perry was mostly endorsed at the time of the Christmas campaign. By getting this endorsement, Katy Perry found it perfect to have her own Christmas song under the best possibility.

    Pepsi

    Pepsi is a soft drink that is manufactured by PepsiCo. The company originated in the United States and was introduced in the year 1893. The company has a lot of variants under its brand which include Diet Pepsi, Pepsi Twist, Pepsi Lime, Pepsi Wild Cherry, Pepsi Vanilla, and many more. Pepsi has grown to be one of the sought-after carbonated drinks in the world with its availability in the entire globe.

    Katy Perry had signed up with Pepsi and MTV to be one of its brand ambassadors in the year 2013 and had also tied up with them for a performance in Brooklyn in the same year.

    On the official declaration front, Katy Perry had not directly endorsed Pepsi like other brands. Instead, the collaboration between both parties works through the third-party medium. Katy Perry works for Pepsi without being an official part of the Pepsi team.

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    Conclusion

    Katy Perry is one of the well-known stars in the industry who has a global presence. Katy Perry is quite famous for her works as well as endorsements as they actually stand out from the other works. Katy Perry also has her own brands and is known for making intelligent business decisions.

    All the companies she had signed the endorsements are the brands that she believes in. Some of the well-known endorsement has been shared in the above context.

    FAQs

    What is the net worth of Katy Perry?

    The net worth of Katy Perry for 2022 was estimated to be around $330 million roughly.

    What is the real name of Katy Perry?

    The real name of Katy Perry is Katheryn Elizabeth Hudson.

    What does Katy Perry endorse?

    Katy Perry has endorsed many brands in her course of time and is still endorsing different brands. Some of the most common endorsements done by her are Jemella Group Ltd, Pepsi, H&M, etc.

    How is Katy Perry so rich?

    Katy Perry had her career furnished with successful years of songwriting, singing, and acting. She has earned a good amount of money till now from her course of career as well as some other investments and brand endorsements too.

  • List of Brands Endorsed By Beyoncé

    There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.

    The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl groups. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.

    In her three-decade-long career, Beyoncé has created albums like Dangerously in Love (2003), I Am… Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.

    Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, wrote, and executive produced a musical film and visual album called Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.

    Beyoncé’s achievements and brand endorsements

    The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was Billboard’s Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, and 17 Soul Train Music Awards, among others in numerous categories.

    Besides that, she was named the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z’s (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.

    Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé is a deeply influential force in pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.

    This is why not many companies might not be able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, and Adidas.

    List of Brands Endorsed by Beyoncé

    L’Oréal Paris
    Tommy Hilfiger
    PepsiCo
    Adidas
    Giorgio Armani
    H&M

    L’Oréal Paris

    Loreal Paris – Beyonce brand endorsement

    Loreal Paris is currently the world’s largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skin care, make-up, hair care, sun protection, hair colour, fragrances, and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.

    After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over 42 manufacturing firms around the world and R&D centres in France, the United States, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been the face of the brand from 2001 up till 2013.

    The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc, and has also appeared in many commercials over the years.

    The media once criticized the brand of “whitening” singer Beyoncé Knowles’ skin colour in a series of press ads in women’s magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection”.

    Tommy Hilfiger

    Tommy Hilfiger – Beyonce brand endorsement

    Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures footwear, apparel, accessories, and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.

    The global retail sales of Tommy Hilfiger were $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality, and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.

    The singer was featured in an ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.

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    PepsiCo

    Pepsi – Beyonce brand endorsement

    Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc are owned by PepsiCo.

    As of 2021, PepsiCo has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest-paid endorsement deals.

    This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that have garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé’s fifth studio album.

    Adidas

    Adidas – Beyonce brand endorsement

    Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing, and accessories and is the second-largest sportswear manufacturer in the world after Nike. Adidas group comprises Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.

    The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with this collection.

    In a statement, Matt Powell a senior footwear analyst said that the Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In an interview, Beyoncé said that the partnership was for a lifetime for her as Adidas had tremendous success in pushing creative boundaries.

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    Giorgio Armani

    Giorgio Armani – Beyonce brand endorsement

    Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house is known for designing, manufacturing, unique haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.

    The company’s estimated sales were around $2.65 billion and have also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its endorser for Emporio Armani Diamonds which is a range of perfumes.

    The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe’s classic “Diamonds Are a Girl’s Best Friend”. According to Armani, they have known each other for seven years and Beyoncé represents the glamour and the glitz of the fragrance.

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    H&M

    H&M – Beyonce brand endorsement

    H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast-fashion clothing for men, women, teenagers, and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.

    It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of the campaign for H&M’s summer collection. The campaign was called Mrs Carter in H&M and was based on the singer’s personal style.

    Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M’s focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth, and wind.

    Conclusion

    The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 on the list of the highest-paid female musicians in the world and also the 51st on the list of America’s Wealthiest Self-Made Women.

    Beyoncé is a global brand as many people may not recognize her as a performer but as an endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in-demand celebrities for brand endorsements.

    FAQS

    Who is Beyoncé?

    Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.

    What is the net worth of Beyoncé?

    The net worth of Beyoncé is estimated to be over $440 million as of 2021.

    What are the brands endorsed by Beyoncé?

    The brands endorsed by Beyoncé are:

    • Loreal Paris
    • Tommy Hilfiger
    • Giorgio Armani
    • Pepsi
    • H&M
    • Adidas
    • Samsung
    • American Express
    • DirecTV
    • Crystal Geyser
    • Toyota

    How much does Beyoncé charge for endorsements?

    Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.

    What brands does Beyoncé own?

    Ivy Park is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”. It collaborated with Adidas in 2019.

  • List of Brands Endorsed by Selena Gomez

    A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand ambassador. One such popular pop singer who has been the face of many brands is Selena Gomez.

    Selena Gomez is one of the top pop singers and actresses in America. Selena started her career as a child actress in a show called Barney & Friends in 2002, she then rose to fame in the Disney show known as Wizards of Waverly Place in 2007. She is known for her performances in movies such as Another Cinderella Story, Ramona and Beezus, Monte Carlo, Spring Breakers, Getaway, The Fundamentals of Caring, The Dead Don’t Die, A Rainy Day in New York, etc.

    Selena Gomez has also given her voice to a character in The Hotel Transylvania Film Franchise. She has also produced a popular Netflix teen drama series called 13 Reasons Why and The Living Undocumented. When it comes to her music career, the singer has released three consecutively successful albums, Selena Gomez & The Scene: Kiss & Tell, A Year Without Rain and When The Sun Goes Down with her former band.

    She then went on to release three more albums as a solo artist which are Stars Dance, Revival, Rare. According to Billboard, Selena has so far sold over seven million albums and 22 million singles worldwide, while most of her albums were debuted in the Billboard 200. At one point, she was also the most followed person on Instagram and is still the top ten most-followed people on Social media.

    Selena Gomez is also a successful businesswoman and has started many ventures a clothing line, handbag & fragrance line, including a production company named July Moonhead Productions. Her latest business venture is her makeup line called Rare Beauty, which has already made waves in the beauty industry. Selena Gоmеz hаѕ so far won over 85 аwаrdѕ and hаѕ bееn nоmіnаtеd more than 142 tіmеѕ.

    Besides her career, Selena has worked with many charitable organizations and was also appointed as a UNICEF ambassador at the young age of 17. The singer net worth is estimated to be over $80 million and is known to charge over $550,000 per endorsement post on Instagram. Some of the brands endorsed by Selena are Adidas, Pantene, Coca-Cola, Coach, Rare Beauty and recently Puma.

    Adidas
    Pantene
    Coach
    Puma
    Rare Beauty
    Frequently Asked Questions

    Some of the brands endorsed by Selena Gomez

    Adidas

    Adidas is one of the largest sporting goods companies in the world that offers its products through three main brands which Adidas, TaylorMade and Reebok (Sold to Authentic Brands Group in 2021). Adidas so far operates in over 170 subsidiaries across Europe, the US and Asia, each focusing on different market segment based on the country. The company was initially founded by Adolf Dassler in 1949. Adidas had record-breaking sales of over €21.915 billion in 2018. The top competitors of Adidas are Nike and Puma.

    Adidas signed Selena Gomez as its global brand ambassador for the NEO label in 2015. She was also signed as the style icon and guest designer for a period of three years. Selena helped design and develop ranges for each season, beginning with fall/winter in 2013. She also appeared in many ad campaigns for the brand she can be seen running through the city of Los Angeles, while painting the town neon green.

    Pantene

    Pantene is one of the world’s best-selling haircare brands and a major subsidiary of Procter and Gamble. The company is known for its huge range of shampoo, conditioner and styling products that are sold in around 100 countries. The company was first started by Hoffmann La Roche in 1945, but after more than 60 years of development and testing over 1000 formulations, the company’s been successful in its pursuit towards giving women worldwide healthier, more nourished hair. The company is known to generate more than $5 billion worldwide sales in 2020.

    The company reportedly paid over $3 million to sign Selena Gomez as its brand ambassador in 2015. The singer was a part of the “Strong is Beautiful” campaign which was also featured in the Cosmopolitan magazine multiple channels. The campaign was successful in that the article alone reached over 2.6 million people on social media. The singer appeared in many ad commercials showcasing the benefits of the Pantene shampoo.

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    Coach

    Coach is one of the top design house of modern luxury accessories and other lifestyle collections. This American luxury design house was founded in 1941 is known for its handbags, luggage, accessories, and ready-to-wear clothes. The company has its headquarters in Manhattan, New York and is a major subsidiary of Tapestry, Inc. Coach has over the years built a strong presence in the U.S., as it currently has more than 1,000 Coach Stores in North America alone.

    The company signed Selena Gomez with an unbelievable $10 million deal in 2016. At that time, the company was in the process of a three-year rebranding effort which included updating their look to attract a younger audience. Since Selena was at that time one of the most-followed people on social media, it was a perfect match for the company. Selena helped promote the brand by appearing on ad campaigns of Coach and this helped resurrected the brand and increased its sales.

    Puma

    Puma is a multibillion-dollar that is known for manufacturing high-quality fashion footwear, apparel and accessories. The company was founded by Rudolph Dassler after rivalry with his brother Adolf Dassler in 1924 in Germany. The company has its headquarters based in Herzogenaurach, Germany and is currently the third-largest sportswear manufacturer in the world. As of 2017, the company has over 13,000 employees worldwide and distributes its products in over 120 countries.

    The company signed Selena Gomez as the brand ambassador for its footwear collection called Phenom in 2017. According to the brand, Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what the company stands for.

    The singer received a whopping $30 million for a two endorsement deal with the company. She also collaborated with the company to create the Puma X Selena collection and was featured in its ad campaigns. In an interview, the singer revealed that according to her, Puma has changed the game when it comes to the mix up of athletic wear and fashion and is already coming up with cool projects in the future.

    Rare Beauty

    Rare Beauty is a cosmetics brand that was founded by Selena Gomez in 2020. The company aims in breaking down unrealistic standards of perfection with its makeup collection. The collection includes products for eyes, lips and skin which includes an impressive 48 shades of foundation, which is not seen in other brands. Another unique fact about Rare Beauty is that it is planning to raise over $100 million over the coarse of 10 years to help spread the word on mental health services.

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    Conclusion

    Selena Gomez is one of the top ten most-followed people on social media platforms as she has over 24 million followers on Instagram and 64.9 million. She is also an experienced businesswoman as she has launched clothing, fragrance and cosmetics lines that were well known in their communities. Besides being a well-established singer and actor, she is also a humanitarian and a UN ambassador. Selena inspires many people around the world, and this is why she has collaborated and sometimes been the face of many major fashion brands.

    Frequently Asked Questions

    Who is Selena Gomez?

    Selena Gomez is one of the most popular singers and actors in America.

    What is the net worth of Selena Gomez?

    The singer net worth is estimated to be over $80 million in 2021.

    What are brands endorsed by Selena Gomez?

    The brands endorsed by Selena Gomez are Adidas, Pantene, Coach, Puma and Rare Beauty.

    How much does Selena Gomez charge for brand endorsements?

    Selena Gomez is known to charge over $550,000 per endorsement post on Instagram.

  • List of Brands Endorsed by Justin Bieber

    Celebrity endorsements have become one of the most vital parts of marketing strategies for the topmost companies. Many brands choose A list actors, celebrities, models and pop stars as their brand’s spokesperson and certify the brand claim and position by extending their personality, popularity and status to promote a product, brand or service. One Popstar that is highly sought after for endorsement deals is Justin Bieber.

    The Canadian Singer is often referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music. The teen idol started his journey by singing covers of songs and uploading them on YouTube at the age of 12. He was then discovered by an American record executive Scooter Braun through his videos, after which Justin signed with RBMG Records in 2008.

    Justin Bieber first two albums My World and My World 2.0 become huge commercial hits and even debuted at the Billboard 200. He later went on the released albums and singles such as Baby, Under The Mistletoe and Believe which gained him widespread recognition internationally. Following the release of Believe in 2012, Justin Bieber got involved in controversies and legal issues between 2013 and 2014, which drastically impacted his public image.

    Justin Bieber made his comeback with his fourth studio album called Purpose in 2015. The album helped him gain his reputation back as all the tracks topped the charts and brought him many nominations and awards. From the year 2016 to 2019 the pop star collaborated with many artists and released his fifth studio album called Changes in 2020.

    Justin Bieber is one of the best-selling music artists of all time as he has sold over 150 million records worldwide, three Diamond certifications and 31 Guinness World Records. His awards and accolades include two Grammy Awards, 21 MTV Europe Music Awards, 20 Billboards Music Awards, 18 America Music Awards, two Brit Awards, four MTV Video Music Awards, and a Latin Grammy Award.

    Justin Bieber also become number one in the Time list of the 100 most influential people in the world in 2011 and remained on the list up until now. Besides his music career, he has made two concert films and a documentary series is known as Justin Bieber: Seasons in 2020. The net worth of the pop star is estimated to be $285 million in 2021. Some of the brands endorsed by Justin Bieber is Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt’s Naturals.

    Here is the List of brands endorsed by Justin Bieber

    Proactiv
    Adidas
    Calvin Klein
    Schmidt’s Naturals
    Drew House
    Justin Bieber Fragrance
    T-mobile
    Softbank
    FAQ

    Proactiv

    Proactiv is one of the top skincare brands in the USA. The company was started by Katie Rodan and Kathy A Fields in 1955 with its headquarters based in El Segundo, California. The company is known for their wide range of products like moisturizers, body washes and numerous hair and skin products.

    According to the study know as the Journal of Clinical and Aesthetic Dermatology, Proactiv is one of the most popular brands in America because of its successful commercials and celebrity endorsements.

    The company signed Justin Bieber as its brand ambassador in 2010. The pop star was reportedly paid over $3 million for a two-year endorsement deal with the company. Justin Bieber has so far has appeared in multiple multimedia advertisements and actively supported the brand’s organic products on social media sites.

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    Adidas

    Adidas is one of the top sportswear companies in the world. This German conglomerate manufactures footwear, apparel and accessories that are well known around the world. As of 2020, the company is known to generate over €19.8 billion in net sales globally as it comprises its four main brands which are Reebok (Sold to Authentic Brands Group in 2021), TaylorMade, and Runtastic. Adidas has over 190 subsidiaries and more than 59,000 employees worldwide.

    The company sportswear company signed Justin Bieber as its brand ambassador for the Adidas NEO label in 2012. Justin Bieber was the face of the brand for two years and during that time launched an Internet scavenger hunt to find the gold sneakers that he wore in his Believe album tour. This created a lot of buzzes and helped the company market the products successfully.

    Calvin Klein

    Calvin Klein is one of the top American fashion companies. The company is known for its lifestyle accessories, home furnishing, perfumes, leather bags, jewellery, premium watches, and ready to wear clothes. Calvin Klein has an affordable clothing line in retail stores and also has haute couture garments. The fashion house was started by Calvin Klein in 1968 and currently has its headquarters based in New York, USA.

    Justin Bieber has been the face of Calvin Klein since 2014. The singer has appeared in many ad commercials and print advertisements for the brand’s underwear collection over the years. In 2019, Justin Bieber and his wife Hailey Bieber were part of a Calvin Klein campaign for its latest underwear collection.

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    Schmidt’s Naturals

    Schmidt’s Naturals is an upcoming personal care company that has its headquarters in Portland, Oregon. The American company is known for its 100% organic, plant and mineral-based products such as natural deodorant, soap, deodorants, toothpaste, among other personal care products. The company was started by Jaime Schmidt in 2010, but the company was acquired by Unilever in 2017.

    The company signed Justin Bieber as its brand ambassador in 2019. Besides being a part of ad campaigns the singer also collaborated with the brand and created a new deodorant known Here + Now which was designed for sensitive skin. This gender-neutral deodorant is said to be made of without aluminium and is certified vegan and natural deodorant in America.

    Drew House

    Drew House is a clothing brand that was founded by Justin Bieber and Ryan Good in 2018. The brand is popular for its wide range of streetwear clothing lines that are gender fluid and made in Los Angeles, America. The logo of the brand is a yellow smiley but with the smile replaced by the word Drew. Besides its hoodies and T-shirts, it is also well known for its stickers, skateboards, slippers and many more merchandise items.

    Drew represents a hip aesthetic that resonates with its younger audiences. Justin has not many ad campaigns on the brand as it relies on word-of-mouth promoting, which is why in order to promote it Justin wears numerous pieces from the collection himself. According to its website, drew house is a place where you can be yourself and feel loved, safe, encouraged, and valued.

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    Justin Bieber Fragrance

    Early on in Justin’s career, he had also started his own fragrance line which consisted of seven perfumes. The brand first fragrance Someday was said to be the best-selling celebrity fragrance and the bestselling female fragrance in 2011. The second fragrance called the Girlfriend became a major hit in the stores.

    The brand sold its perfumes from stores such as Macy’s, Belk, Dillard’s, Nordstrom and Sephora. Justin also made ad campaigns for promoting this perfume at Macy’s, besides that he also held a sing-off between his fans to later feature them in a commercial for the girlfriend fragrance.

    T-mobile

    T-mobile is one of the top wireless network operators in America with its headquarters based in Bellevue, Washington DC. T-mobile is known to be the second-largest wireless carrier in America with over 104 million subscribers in 2021 alone. The company provides wireless voice and data services in the United States under the T-Mobile and Metro brands and also serves as the host network for many mobile virtual network operators.

    The company signed Justin as the endorser for the T-mobile one rate plan in 2020. Justin was also featured in a commercial where he talks about teaming up with the company to host his Livestream concert. A lucky fan even got a chance to access Livestream with Justin Bieber on New Year Eve in 2020. Justin has also starred in a Superbowl commercial for T-mobile.

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    Softbank

    Softbank is a Japanese conglomerate with its headquarters based in Minato, Tokyo. The company is known to invest in the sectors of the latest technology, energy, and finance. It also runs the world’s largest technology-focused VC fund called Vision Fund. According to Forbes, the company stands 36th in the list of Forbes Global 2000.

    In 2017, the company signed Justin Bieber as its endorser, the singer has appeared in its ad commercial along with PPAP’s star Piko Taro. In the ad campaign, we can see Justin wearing a Japanese school uniform where Taro seems to be the teacher. Both the stars later meet and sing each other’s songs in a Japanese high school.

    Conclusion

    Justin Bieber is one of the biggest and most recognizable pop stars in the world. The singer started his career at an early age and is now among the highest-paid entertainers on the planet. His endorsements and touring income are said to be around $60 to $80 million.

    The artist has over 50 plus million subscribers on YouTube, 191 million followers on Instagram and $113 million followers. Justin Bieber is among the top stars that are in constant demand by top brands for endorsement deals.

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    FAQ

    Who is Justin Bieber?

    Justin Bieber is a Canadian Singer who is known referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music.

    What is the net worth of Justin Bieber?

    The net worth of the pop star is estimated to be $285 million in 2021.

    What are the brands endorsed by Justin Bieber?

    Some of the brands endorsed by Justin Bieber are Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt’s Naturals.

    How much does Justin Bieber charge for brand endorsements?

    The pop star was reportedly paid over $3 million for a two-year endorsement deal with Proactiv.