StartupTalky

Tag: podcasting

  • How to Use Podcasts to Elevate Your Brand and Connect With Audiences

    This article has been contributed by Sagar Virmani, Group Account Head, The Marcom Avenue.

    Talking. Listening. Participating. Podcasting…

    It could be the last late-night cafe house happenings at the X formation of the Twitter office! The podcast has become a major and emerging genre of the audible revolution. Anyhow, 2004 was the year when the word podcast became normal. Furthermore, technology and digital advancement are undoubtedly shaping every industry, and podcasts are not untouched.

    India holds an impressive third position in the podcasting industry, trailing only the USA and China. With approximately 150 million Indian listeners engaging in audio streaming, the immense potential for podcast growth in our country becomes evident.

    Thus, after seeing such untapped potential in podcasts, it has emerged as another marketing tool to engage the audience and customers and elevate the brand image.

    The industry reports have stated positively the potential of podcasts in hyper-targeting the audience and giving a good return on investment. Additionally, podcasts offer a better space to inform and spread awareness about the brand image of any business.

    Find Your Podcast’s Purpose and Niche
    Focus on Relevancy and Authenticity Through Compelling Content
    Incorporate Podcasts Into Your Marketing Strategy
    An Efficient Marketing Tool for B2B Businesses
    Craft a Persona for Your Podcast

    Find Your Podcast’s Purpose and Niche

    Every podcast should cater to a genre and serve a purpose so that it can increase its space and listenership. Without setting up clear objectives and goals, finding attention in the realm of podcasts will pose challenges.

    As per a joint report by PwC India and the Indian Music Industry (IMI), it is anticipated that the podcast sector in India will experience a compounded annual expansion of 34.5% spanning from 2018 to 2023.

    Nonetheless, it is also a fact that less competition exists in the podcast space compared to other social media platforms. There are 113.9 million YouTube channels, while, in contrast, only 5 million podcasts are available worldwide.

    The success of your podcast hinges on finding a niche that aligns with your strengths, relevance to the audience, brand category, and subject matter you wish to disseminate.

    Consider what your brand stands for and the valuable information you can offer listeners. Avoid overwhelming them with excessive branded content or solely focusing on self-promotion. Instead, pique their interest by creating compelling topics featuring subject experts and influencers.

    Subtly engage your audience with content that resonates and sparks curiosity, ultimately fostering a loyal and engaged community.

    Focus on Relevancy and Authenticity Through Compelling Content

    The best part about podcasts is that people do not need to give them screen time. One can simply listen to it while driving, cooking, walking, or doing other chores. Podcasts start with a lower content commitment, as they do not need to convince listeners to give them extra focus.

    One can penetrate into the busier lives of listeners by giving them some compelling stories to hold on to. Present your authentic self, and try building a relationship with your listeners. Indeed, a podcast holds a unique charm, as it offers a raw and conversational tone that makes listeners feel like they are directly interacting with a friend. This informal and personal approach creates an intimate connection, allowing viewers to engage deeply with the content and the hosts. Additionally, focus on creating a community of loyal audiences through meaningful dialogue.

    Incorporate Podcasts Into Your Marketing Strategy

    Now that we have witnessed the emerging popularity of podcasts, brands should embrace and integrate that into their marketing planning. A podcast is more than introducing and selling your new products, it is about branding. By creating a podcast, brands can establish a more personal connection with their audience.

    Podcasts excel at humanizing both you and your business. Through podcasting, you can directly engage with your listeners and share your narrative. This intimate approach helps build a stronger relationship with your audience. Many adaptive marketing agencies have adopted inventive marketing strategies, such as creating studios to produce in-house podcasts for different brands.

    An Efficient Marketing Tool for B2B Businesses

    B2B companies frequently encounter challenges when attempting to establish profound connections through their marketing endeavors. Unlike B2C marketing, where personal anecdotes and emotional appeals often find resonance, B2B marketing often struggles to evoke the same level of engagement. However, there exists a potent solution in the form of podcasts, which can serve as a compelling medium for B2B businesses to effectively communicate their narrative and forge meaningful connections.

    Podcasts provide B2B businesses with a sturdy anchor, enabling them to establish a genuine rapport with their customers on a more profound level. In a landscape where fostering connections can be intricate, podcasts stand out as a versatile platform that permits businesses to share their stories, experiences, and insights in a captivating manner. The essence of marketing lies in the art of storytelling, and podcasts furnish B2B companies with an avenue to celebrate their stories, accentuate their journeys, and propagate awareness about their operations.

    Furthermore, podcasts offer a unique advantage by humanizing B2B interactions. By featuring the voices of the people behind the business, whether it’s the founders, employees, or industry experts, podcasts add a personal touch that is often absent in conventional B2B marketing. Listeners get a glimpse into the personalities and passion driving the business, making the brand more relatable and approachable.

    Craft a Persona for Your Podcast

    Your podcast’s format will decide whether it piques the audience’s interest. Your podcast can have a question-and-answer format, a story-telling format, or a motivational format.

    There are several ways to craft a persona for your podcast. For companies with a rich history, exploring their origins through a non-fiction podcast series is a great option. In the case of consulting firms, a dual-host format where two experts deliberate on prevalent industry issues can be effective.

    Delve into your target audience’s interests and aspirations and identify the most suitable format to seamlessly incorporate them into your podcast content.

    Summing Up!

    A podcast is emanating untapped marketing potential for today’s marketers and businesses. It is here to remain in the game, and now it is an opportunity for brands to innovate and adapt it.

    If the trend of podcasting continues its current path of being a user-friendly and easily accessible content format in 2023, it will inevitably evolve into an essential strategy for marketers across all sectors. Therefore, it’s advisable to integrate podcasts into your marketing campaigns. Podcasting might just be the game-changing factor that propels your brand to unprecedented success.

    Brand Strategy Checklist for Building a Successful Brand
    Creating a strong brand strategy is quite effective and profitable to a company. Here are the checklist for making a good brand strategy.
    Roshni TamtaStartupTalky

  • Top 10 Best Marketing Podcasts to Listen to in 2022

    There are no boundaries to learning or discovering new things on the internet, and there are a variety of ways to obtain knowledge while still being entertained. One such platform is podcasts. For a long time, podcasts have been a popular form of entertainment for people. It is the finest source of amusement for individuals who enjoy listening to or watching something while going about their everyday activities.

    There is also no scarcity of choices. You’ll get thousands of results when you search for a podcast on Spotify or Apple Podcast, and you can simply choose the one that best meets your needs. Podcasts may be used for more than just enjoyment; they can also deliver knowledge in a variety of fields and can be a fantastic way to learn while doing something else.

    Podcasts may teach you a lot of different topics. There are a plethora of educational podcasts available that serve as both entertainment and education. So many subjects and fields may be learned through podcasts, and marketing is one of them. It’s critical to comprehend and have a deeper understanding of marketing if you want to use it for your business or other activity.

    In this article, we’ll go over the benefits of listening to marketing podcasts, how to find the ideal marketing podcast for your needs, and some of the top marketing podcasts to listen to. Let’s take a look at some popular marketing podcasts that deliver top-notch marketing knowledge and are fun to listen to.

    1. Marketing Over Coffee
    2. Call To Action
    3. Social Media Marketing Podcast
    4. Perpetual Traffic
    5. The Copyblogger Podcast
    6. HBR IdeaCast
    7. Social Pro Podcast
    8. iDigress with Troy Sandidge
    9. This Old Marketing
    10. Marketing School

    1. Marketing Over Coffee

    Host: John J. Wall and Christopher S. Penn

    Duration: 20 minutes

    Marketing Over Coffee on Spotify
    Marketing Over Coffee on Spotify

    The podcast is hosted by John J. Wall and Christopher S. Penn, discuss both new and old marketing. The charm of the podcast is that they record it in a local coffee shop while drinking coffee every week and then post the episodes on Thursday mornings.

    The podcast covers all the basic concepts of marketing, and each episode is well-curated to deliver quality information in an easily understandable language. It is like having a casual conversation with your friends who also happen to be marketing experts. The episodes are around 20 minutes, so they are not time-consuming and can be listened to anywhere and anytime.

    2. Call To Action

    Host: Stephanie Saretsky

    Duration: 20 minutes

    Call to Action on Spotify
    Call to Action on Spotify

    Hosted by Stephanie Saretsky, the show is about marketing success stories. In each episode, the experts discuss their marketing successes and how others can learn from them and apply their strategies in the real world. The show invites brilliant marketing professionals who share their experiences and opinions.

    This podcast is ideal for those trying to learn deeply about online marketing. Many experts share their tips and tricks about marketing, and one can gain knowledge about different topics like conversion rate optimization, landing pages, social media marketing, and much more. New episodes are released every Wednesday, and each episode lasts around 20 minutes.

    3. Social Media Marketing Podcast

    Host: Michael Stelzner

    Duration: 40 minutes

    Social Media Marketing Podcast on Spotify
    Social Media Marketing Podcast on Spotify

    Launched in 2012, the show is hosted by Michael Stelzner. The main attraction of the show is the expert interviews, which help in understanding the world of marketing more clearly.

    Social media Marketing Podcast, as the name signals, is a marketing podcast that teaches about all the aspects of social media marketing and much more. The tips and tricks shared by the host and the experts can be really helpful for those planning to expand their business. Each episode lasts around 40 minutes and provides tons of new information.

    4. Perpetual Traffic

    Host: Ralph Burns and Kasim Aslam

    Duration: 40 minutes

    Perpetual Traffic on Spotify
    Perpetual Traffic on Spotify

    Perpetual Traffic is a weekly podcast hosted by Ralph Burns and Kasim Aslam that covers all there is to know about paid traffic and how it can help your business increase sales. The podcast is a wealth of marketing knowledge, as each episode introduces new themes and delves into all elements of marketing.

    The hosts do an excellent job of dissecting each and every tactic adopted by large and small firms that might be useful in the real world if implemented correctly. They also invite professionals to offer their insights and ideas that might help your business stand out and develop a stronger brand image. Each episode lasts about 40 minutes and is jam-packed with information on anything from Facebook marketing to public relations.

    WIDGET: leadform | CAMPAIGN: Link Building

    5. The Copyblogger Podcast

    Host: Tim Stoddart

    Duration: 50 minutes

    The Copyblogger Podcast on Spotify
    The Copyblogger Podcast on Spotify

    Hosted by Tim Stoddart, the podcast also features different experts that come on the show and share different tips on different aspects of marketing. The podcast is a must for those who are trying to learn all the basics of different types of marketing like content marketing, email marketing and other topics like conversion optimization, copywriting and much more. The length of the episodes is generally around 50 minutes.

    6. HBR IdeaCast

    Hosts: Alison Beard and Curt Nickisch

    Duration: 30 minutes

    HBR IdeaCast on Spotify
    HBR IdeaCast on Spotify

    Harvard Company Review’s HBR IdeaCast is a weekly podcast focused on business management, marketing, and entrepreneurship. The podcast, hosted by Alison Beard and Curt Nickisch, covers all aspects of marketing and is great for anyone who wants to learn more about it.

    Experts offer their knowledge and provide an in-depth explanation of all the things that a novice needs to know. The episodes are 30 minutes long and do an excellent job of providing concise but relevant information.

    7. Social Pros Podcast

    Hosts: Jay Baer and Adam Brown

    Duration: 40 minutes

    Social Pros Podcast
    Social Pros Podcast

    The Social Pros Podcast is a fantastic resource for those looking to learn from actual businesses and their experiences. The podcast does an amazing job of demonstrating how large corporations use marketing tools and methods to boost their social and brand value.

    Interviews with social media strategists who share their experience and advice for a bright future in marketing and business are also included. The podcast’s hosts, Jay Baer and Adam Brown, always ask the experts two questions at the end of each episode. The length of the episodes is around 40 minutes, so one can easily listen to it while eating or during a commute.

    8. iDigress with Troy Sandidge

    Host: Troy Sandidge

    Duration: 30 minutes

    Troy Sandidge is an award-winning growth marketing strategist, so you know his advice is going to be great. He is an excellent strategist and is also known as the Strategy Hacker. The podcast claims to teach its audience all the important tricks and tips in under 30 minutes. So it is a must for people who are looking for a quick marketing lesson during their coffee breaks or while doing their household chores.

    9. This Old Marketing

    This Old Marketing on Spotify
    This Old Marketing on Spotify

    It’s a fantastic podcast for anyone interested in keeping up with marketing and business news and learning new things about it. Joe Pulizzi and Robert Rose, the show’s hosts, are masters at hosting and teaching the audience while never failing to entertain. Each episode is around 6o minutes, so if you are looking for a long session of marketing pointers with engaging hosts, this is the podcast for you.

    10. Marketing School

    Marketing School on Spotify
    Marketing School on Spotify

    This 10-minute podcast, hosted by Neil Patel and Eric Siu, is all you need to obtain a strong foundation of marketing knowledge and tips and tricks that will help you grow your own business and make the proper business and financial decisions. The episodes are short and contain good information as well as excellent advice from the professionals.

    Benefits of Listening to Marketing Podcasts

    Marketing podcasts are a popular genre on the internet, and they can easily teach you a lot and provide you with a solid foundation in the subject. One can listen to them during a lunch break, on a walk or during other chores. There are several benefits to listening to marketing podcasts, some of which are listed down below:

    1. Helps Understanding Complex Concepts

    Scientific studies show that the best way to learn something new is by listening to it or watching it. Audio and video aids are proven to be the best methods of learning and understanding. Hence, podcasts, both in audio and video format, help you a lot to understand and get hold of complicated topics easily, as most of the podcasts make sure to explain the topics in a simplified language.

    2. Can Listen Anytime

    Podcasts are one of the most convenient ways to learn because they can be listened to at any time and from any location, and they can also be downloaded and listened to later. You can listen to it while completing your everyday chores, even if you have a busy schedule.

    3. Increases Conversational Skills

    When you listen to these marketing podcasts, you will not only gain knowledge but your vocabulary and conversational skills will also improve. You develop confidence and are ready to join in marketing-related conversations as you gain a better understanding of a topic.

    4. Introduction to New Ideas and Views

    Most of the podcasts invite different professionals, and marketers to discuss different related topics. This provides different views and opinions from different individuals. This can broaden your perspective on the subject and help you better understand it.

    5. Learning Techniques And Innovative Strategies

    You may use the knowledge you receive from the specialists on the podcast for your business and create plans that are specific to your requirements. Techniques and tactics can be learned and applied to your business.

    6. Makes You a Better Listener

    One of the most advantageous aspects of listening to a podcast is that it improves your listening skills. It improves your listening abilities, which are crucial for developing trust and solid relationships, both of which are beneficial when starting a business.

    How to Choose The Right Marketing Podcast For Yourself

    When it comes to marketing podcasts, there are numerous alternatives. However, it is up to you to select the most appropriate option for your requirements. Here are some tips on how to pick the best marketing podcast.

    1. Make sure the podcast contains valuable knowledge

    Only listen to a marketing podcast if it provides you with useful information and pointers to help you better comprehend the subject.

    2. The length of the episode should be determined according to your schedule

    If the length of the episode is long but the content is not that useful, you can look for another podcast, as there are several podcasts that have compact episodes with high-quality content.

    3. Understand what format you are comfortable with (audio or video)

    Podcasts are available in different ways. Some prefer audio podcasts over video ones and some like video podcasts more than audio ones. It is up to you to figure out which format is for you and stick to it.

    4. Editing style should elevate the content

    The editing of the content and the extra information provided should help the listener or viewer to understand the topic more clearly and should make it more engaging.

    5. The host or hosts of the podcast should be engaging

    The host of the podcast should be able to convey the knowledge but also make the audience interested in what they have to offer. They should always deliver the content in a simple language and an easy tone that anyone can understand.

    If you do not like the host or hosts of the podcast, then you won’t be able to get much out of it. To find a podcast where the host is likeable and knowledgeable about the topic.

    Conclusion

    There are many podcasts these days that not just provide entertainment but also knowledge about different topics. One of them is marketing. There are many options available online, but choosing the right one can be really tricky. Always choose a podcast that not only provides you with information but also has an engaging host. There is no shortage, so make sure that you choose the one that matches your needs and helps your business grow.

    FAQs

    What are some of the best marketing podcasts?

    Marketing Over Coffee, Call To Action, Marketing School, Social Pros Podcast, and Perpetual Traffic are some of the best marketing podcasts.

    Are podcasts effective in marketing?

    Yes, a podcast is an effective marketing technique and is used by most marketers to promote their products and services.

  • How to Start Earning From your Podcast? | 7 Ways to Monetize your Podcast

    Isn’t it true that many people enjoy listening to others talk a lot? Does it make sense, though, if I argue that podcasters can make a lot of money by podcasting their show? Okay, there are two ways of making a good amount of money from your podcast- direct way and indirect way.

    Direct monetization way, where you podcast your original content and sell copyrights only to exclusive subscribers. On the other hand, an indirect way of making money is by selling other products on your podcast, like promoting or advertising their products on your show.

    If things aren’t going well, all you have to do now is create demand for your content while earning money, rather than doing nothing. Those who are podcasting your show can earn plenty of money from advertising, asking for subscriptions, selling premium content for exclusive audiences, crowdfunding, conducting events in real life, and cross-media. Aside from these monetization strategies, there are a few ways to generate money from podcasts that are simple.

    Donation
    Paid Membership
    Crowdfunding
    Advertisements
    Sell premium content
    Link your Content to YouTube
    Create back catalogue
    FAQ

    Donation

    If you have gained reputation as well as trust from your audiences, then it is very much easy to earn money from asking for donations. If you offer your listeners to make a little gift as a donation, they will gladly pay a small sum to ensure that they continue to receive their favourite podcast’s content on a regular basis.

    Donation on Podcast
    Donation on Podcast

    Even for making a donation, you get an option as ‘Donation button’ on your podcast, where you have to select the mode of payment on which platform such as PayPal or even set up a donation campaign on your show.

    One of the easiest plus quickest ways in monetizing your podcast is through subscription, that too enrolling into premium tiers. People who admire your work as podcasters would definitely pay to access your first hand/exclusive content of yours.

    Paid Podcasts
    Paid Podcasts

    Furthermore, your admirers can listen to your unique material without any interpretations or advertisements. For this, you have to create a Patreon account, that would list out various subscription plans for your followers.

    Crowdfunding

    Another way of generating money from your podcast is crowdfunding, where large ventures come up together and make a pool of money on investing small capital. If you are a newbie to the field of podcasting, then crowdfunding is the best option to go, as you can earn a small amount of money from many supporters/investors to meet your show’s requirements.

    How can a Podcast Grow your Business | Podcast for Entrepreneurs
    Small business podcasts are helping startups grow and establish in the market. Here are some tips on how to start a podcast in order to grow your business.
    StartupTalkyVidhi Punamiya

    Advertisements

    As you can see, I’ve already mentioned that promoting other companies’ items on your podcast earns you a lot of money. You don’t have to do anything; all you have to do is deal with reputable sponsors. Advertisement networks offer two methods of promoting their products: pre-roll, which you must do before the start of your show, and mid-roll, which you must do during your show/podcast.

    Sell Premium Content

    If you are popular enough, then make the content as premium versions, it’s a good way to make money. Make some interesting content or you can also invite a special guest to make it juicier. Do some interesting stuff with them, like ask some questions. Let the listeners have a peek at your content, it will boost their interest to listen to the rest of your content.

    Link your Content to YouTube

    Uploading your content on YouTube as videos to earn some satisfactory proportion of cash is one of the quick strategies. All you need to do is some editing, like adding some pictures, enabling monetization in your settings and the dispersion of money will be handled by Google.

    YouTube usually attracts more people, using some SEO tools you can also make more visible to the people and cash will heighten as the number of viewers rises. You will get about $0.50 to $2.00 per view.

    Create back catalogue

    Creating a back catalogue and charging a small amount of money to watch the old content is the best way to earn. Instead of putting some restrictions or making your new content premium content, you can create a catalogue with old ones that have some restrictions to access.

    To make it more interesting, give audiences a glimpse of the content, like what it consists of, make sure it is captivating. There are many podcasters that use this technique to earn.

    Conclusion

    As a result, all we carry to indicate is there is no one means to monetize a podcast, there are varied strategies to do it. You can select any method that suits you. In the end, all hinges upon the content you are posting. So make it interesting and captivating, it is one important factor that boosts the viewers and brings you cash.

    FAQ

    How much money can I make doing a podcast?

    You can make anywhere from $10 to $1000 from podcasts.

    How many views do you need on a podcast to make money?

    You need to build an audience of at least 5k to 10k listeners to monetize your podcast and attract sponsors.

    How do you monetize a new podcast?

    You can monetize your podcast by requesting donations, placing ads, or by selling premium content.

  • Everything You Need To Know About Podcasts

    The term podcasting first came up as a result of mixing the words ‘iPod’ and ‘casting’. Though iPods don’t exist anymore, podcasting continues to reach new heights. Wikipedia defines podcasting as, “The practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.”

    Podcasting in India is at a nascent stage with only 40 million internet users out of the 500 million in India listening to podcasts. Most of the recent Indian podcasts cater to the Non-Residential Indian neighborhood. However, as the trend catches up with the Indian millennials, the range is definitely broadening. Right now, the United States is the most developed podcast market.

    In this article, we will see types of podcasting, how to start a podcast and some more information about the podcasting scene in India.

    Types Of Podcasting
    How To Start A Podcast On Your Website Using The Power Plugin
    Technicalities Related To Podcasts
    Top Indian Podcasts

    Types Of Podcasting

    everything you need to know about podcasting
    Types Of Podcasting
    • Audio podcasting
    • Video podcasting

    Sometimes you will hear the term vodcast for video podcasting i.e. people record a video podcast and then remove the audio. Audio podcasting, on the other hand, refers to podcasts comprising only audio and no video. There are lots of places where your podcasts can appear. Spotify and the Apple podcast app are the popular ones.

    How do you listen to a podcast? You need a podcatcher or podcast client. A podcast client is a computer program for downloading media through an RSS or XML feed. Overcast, Castro, eye-catcher, are some examples of podcatchers. Lipton is a fairly inexpensive, robust, powerful way to host your podcast.

    How To Start A Podcast On Your Website Using The Power Plugin

    The cool feature about the power plus plugin is it enables your WordPress website to publish a podcast. Not only does it put a player on your pages, but it also shows the audience how they can subscribe to your show. The power plus plugin generates an RSS feed that you can submit to iTunes and other podcast directories. Once you have the plugin installed, you need to activate it.

    If you don’t know how to install a plugin, there are several videos on YouTube explaining how to do it.

    Technicalities Related To Podcasts

    "start a podcast"
    Services and Stats About Podcasts

    Website

    You need a website to display your podcast. A website also helps in creating a subscription option. A subscription option is a URL that allows others to check out your podcast on iTunes, etc. through an RSS feed.

    Feeds

    Your podcast runs on something called an RSS feed. It’s a crazy long chunk of code which is generated by the plugin, say power plugin. This code puts your podcast into a nice format that iTunes and other services can read. Every time you update your podcast page, this feed gets updated and effectively syndicated all over the world.

    As long as you have submitted your feed to all the other services, your podcasts will show up and get updated.

    Feed Settings

    This is where some information needs to be entered. Edit what you want your show to be called on various services. Make iTunes the default because it has 82% of the market share.

    Add a concise description. Keep it around 250 characters or below is suggested. There’s something called feed episode maximization.

    How to Become a Freelancer in India? | Freelancing in India
    Freelancing in India has become quite popular for last few years. Thefreelancing industry is growing so fast that freelancers are expected tocomprise about 50% of India’s workforce by 2021. Nevertheless, freelancing inIndia is quite a private haven that not only breaks this monotonicity but also…
    StartupTalkyPiyush Mishra

    Artwork

    Your display needs to be at least 3000 pixels by 3000 pixels. Google likes it at 7000 pixels by 7000 pixels. The Times minimum is 1400 by 1400. So you have to make sure that the design fits the standard size. Also, ensure it’s a JPEG or PNG.

    Once you have submitted your show to iTunes or any other major provider, they will come back and say, “Hey, your show is live now, and here’s your URL.” You are now good to go.

    Top Indian Podcasts

    Top Indian Podcasts
    Top Indian Podcasts

    Indian Podcast Show

    This podcast is hosted by Neil Patel, a technical and creative problem solver based out of the UK. Neil’s enthusiasm, energy, friendliness bring a very structured, crisp, and fresh approach to interviewing. He brings entrepreneurs and business people related to the startup world. Getting insights on a lot of different aspects of their work, their career, their company’s strategies, challenges, ideas, and ambitions is Neil Patel’s job. It’s an informative show and a great way to learn about your favorite startups in depth.

    The Seen And The Unseen

    Hosted by Amit Varma, it’s got a more serious turn. But what it may lack in its lightheartedness is made up through earnestness. Asking and answering important questions about the socio-political issues in India and the world is a major objective of the podcast.

    Amit Varma is an award-winning journalist and writer. The guests he brings on the podcast are incredibly interesting and from a wide range of backgrounds: economists, politicians, and comedians. The Seen And The Unseen discusses the heart of critical issues of India without the overblown dramatics of debates seen on national TV.

    How to Become a Digital Nomad in 2019 | Earn Money While Travelling
    Are you a wanderlust who wants to explore this beautiful world and earn millionsat the same time? Imagine having a virtual office where there is no clock tohaunt you about the deadlines and you have the freedom to move around anytime. Well, that’s not a dream! It simply means that it’s high time …
    StartupTalkyPiyush Mishra

    Cyrus Says

    Cyrus Says is hosted by the inimitable Cyrus Broacha. On TV, he hosts a news satire program called “the week that wasn’t”. Cyrus Says is similar to the late-night shows that we know from the US. Instead of being bound by a script provided by the writing staff, he’s got a very natural flow in his conversation with the guests. He covers almost every subject of concern in India today.

    Bollywood Is For Lovers

    Strictly speaking, this isn’t even an Indian podcast. It’s a Canadian production hosted by Mark burrs and Erin Fraser but if you accept a mockery of Indian cinema or a gossip written look at Bollywood and its stars, keep looking because you won’t find that here. The two Canadians are genuinely huge fans of Bollywood and have been for several years.

    Erin studied film in college and Mark is a huge film buff in his own right. These two look at Bollywood movies through a much more open-minded and cinematically critical lens. In their very first episode, they began by dispelling a lot of misconceptions about the industry that many foreigners have. They honestly want more and more people to at least give Bollywood a chance. Their analysis of movies is on point.

    Made in India

    This show is hosted by Mae Thomas and produced by IVM podcasts, the same company that produces our number 3 and four picks as well. Made in India is described as India’s first Indian music podcast and runs like a traditional radio show than most others. You get actual tracks and live sessions interspersed with really compelling conversations between Mae and her musical guests who range from the up-and-coming to the hottest name in the independent scene. It’s a great source of new offbeat music if you are into that, but it’s also a great indicator of the booming Indian music scene in India.

    These are the top five Indian podcasts at the moment. Podcasting in India will grow exponentially if people start producing more podcasts like those mentioned above.

    How can a Podcast Grow your Business | Podcast for Entrepreneurs
    Every day, more and more business owners, entrepreneurs and marketers arelaunching podcasts as a powerful way to grow their business. Moreover, is iteasy to create a podcast. Podcast offers opportunity to connect with youraudience, personalize your brand, and grow your business. Small businesspo…
    StartupTalkyVidhi Punamiya

    Frequently Asked Questions

    What is podcast?

    A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening.

    What is an example of a podcast?

    A radio program distributed exclusively over the Internet and listened to on people’s iPods is an example of a podcast.

    How to start a podcast in India or how to start your own podcast in India?

    Steps to “start a podcast” in India:

    • Sign up
    • Start by clicking on the new episode
    • Now either record on the go or upload existing episode
    • Save it the file
    • Add Title & Description to the podcast
    • Customize Further for an enhanced experience
    • Click on publish. Add your Podcast’s Title & Details

    How much does it cost to start a podcast?

    you can start a decent podcast for around $100 and for the best of the best, most professional podcast possible, you can expect to dish out around $5,000.

    Are Google podcasts free?

    Yes, Google podcasts are free.

    13 High Paying Skills 2020 | Top Skills In Demand In Future
    Most of the leading MNC companies are in search of top skills in their workingenvironment. Although, there are numerous job skills required in order to reachtheir business goals in a short period of time. Moreover, big companies expect alist of professional skills in you which will be more helpfu…
    StartupTalkyShubham Kumar

  • Top 6 Must Try Spotify Podcast Alternatives

    In the recent years, Podcasts have been one of the most flourishing content. It is considered to be the next big thing in the content industry. Every time someone talks about a podcast the first mobile application that comes to everyone’s mind is Spotify. In this article, we will discuss about the best alternative mobile applications you can use instead of Spotify. You can use these to listen to your favourite podcasts.

    Pocket Casts
    Google Podcasts
    Player FM
    Castbox
    Laughable
    Stitcher
    FAQ

    Pocket Casts

    Pocket Casts is one of the best alternative apps which you can use instead of Spotify. It is an app that you can use to listen to a wide range of podcasts. It has a lot of features an easy user interface, light and dark themes, etc.

    Their search and filtering options are really useful. Some of their useful features include trim silence, increasing the variable speed between 5x and 3x, volume boost, chapter navigation, etc. The platform even provides apple watch controls.

    Pocket casts
    Pocket casts

    Another useful feature of the platform is that they have a sync option. This will let you pick the podcast from where you left in another device.

    The platform works on the basis of a freemium model which means it is free to use but it also has a paid subscription model. The mobile app is available for both Android and IOS users.

    Downloads (Android) – 1m+

    Playstore Rating – 4.3

    Size (Android) – 9.9mb

    Google Podcasts

    Google had released its own podcast app in June 2018. Google uses AI for transforming the podcasts for better. They provide smarter recommendations through their podcast platform. They use AI for suggesting the podcasts according to your likes and interests.

    Google Podcast
    Google Podcast

    You can listen to any of your favourite podcasts which include popular shows like The Daily, Modern Love, The Bill Simmons Podcast, and many more. Google Podcast mobile application is available for both android and IOS users.

    Downloads (Android) – 50m+

    Playstore Rating – 4.7

    Size (Android) – 1.9mb

    Player FM

    Player FM is a platform that lets you play and manage podcasts across different platforms and hence it is a multiplatform mobile application. You can use Player FM and play podcasts on your web, mobile, and even smart watches. They provide access to over 20 million podcast episodes and recently they had partnered with Podcast hosts Libsyn and Buzzsprout.

    PlayerFm
    PlayerFm

    Their content library will be updated multiple times during the day which lets you access the trending shows and the most recent releases. They have around 20 million podcast episodes with more than 500 sub categories concentrating on different niches.

    The platform is consistently ranked in the top 10 podcast player apps worldwide. The mobile application is available for both android and IOS users.

    Downloads (Android) – 5m+

    Playstore Rating – 4.6

    Size (Android) – 28mb

    Castbox

    Castbox is another app that can be a replacement for Spotify. This platform was launched in the year 2018 but has gained a lot of popularity and great reviews in such a short span of time. They have some impressive features which make them quite different.

    Castbox Podcast
    Castbox Podcast

    The platform has won many awards from Google and Apple in the last couple of years. The platform is available for both android and IOS users. It is also available on Amazon Echo Skill, Apple Watch, and CarPlay support.

    Downloads (Android) – 10m+

    Playstore Rating – 4.7

    Size (Android) – 37mb

    Laughable

    Laughable is a podcast app that focuses more on comedy. The application even provides various other options for podcast listeners.

    Through laughable you can subscribe to podcasts of all genres and also directly to thousands of Comedians, actors, athletes, journalists, musicians, politicians, and authors. They let you subscribe and listen to people who are worth listening to.

    It is very easy to find your favourite podcast and to listen to their newly released podcasts. The application has been featured on the apple store a couple of times.

    Laughable has unique features and data. For example, the Laughable artist graph. This is a feature that shows how the audience overlaps the top podcasters and comedians. The mobile application is available for both android and IOS users.

    Downloads (Android) – 10k+

    Playstore Rating – 4.0

    Size (Android) – 10mb

    Stitcher

    It is one of the most famous apps for listening to podcasts. The application has won many awards. One of the best features of the platform is that you can search on the basis of episodes not just the entire podcast.

    Stitcher
    Stitcher

    Stitcher also works on the basis of a freemium model and has a paid subscription model as well where you can remove ads and listen to original shows. Stitcher lets you create playlists, find new podcasts, listen to the news, and so on.

    The mobile application is available for both android and IOS users.

    Downloads (Android) – 5m+

    Playstore Rating – 2.6

    Size (Android) – 25mb

    FAQ

    What is a podcast and how do they work?

    A podcast is a series of episodes. These episodes are audio files that are likely stored with a podcast hosting company.

    Are podcasts for free?

    Yes, there are many podcast available for free.

    What are the best podcasts 2020?

    The top 5 podcast of 2020 are Nice White Parents, Code Switch, Staying In With Emily and Kumail, You Must Remember This, and Outsiders.

    Conclusion

    These are some of the best alternative apps you can use to listen to podcasts instead of Spotify.

  • Platforms for Hosting Podcasts | Audio Editing and Publishing

    Digital media has grown exponentially during the course of this pandemic, and while it was thriving before it as well, lock-downs and home isolation have given them an immense boost. Podcasting is one such media that has garnered humongous popularity during this time, and has become a household term owing to its convenience. Although podcasts have been around since way before the pandemic itself, its prevalence has only strengthened recently.

    What are Podcasts?

    Podcasting is making an audio file available on the internet for download. The audio file can be downloaded in any format, mp3 being the most prevalent, and then played on any device such as a computer or a phone. Users can subscribe to a podcast using RSS (Really Simple Syndication) with a podcatching software, and every time new content is uploaded, it can be streamed or downloaded.

    Startup Podcasts: List of podcasts for startup
    If you are a founder of any business, it’s imperative to consistently keep upwith gathering knowledge from the most recent updates from the business world.It is important to ensure your best practice in your business. You might not getsufficient opportunity to sit and peruse an article or a book.…
    StartupTalkyBaishali Das Adhikari

    Startup Podcasts

    Podcasting is getting more popularity by the second, and is indeed going to be in demand in the near future. This is where platforms for hosting podcasts come in. For creating and uploading a podcast, and making sure your content has a good reach, you need a podcast hosting and audio editing platform. So below we compare the best platforms for podcasting and audio editing and publishing, to help you make your pick.

    Anchor
    Castup
    Simplecast
    Descript
    Transistor
    Conclusion

    Anchor

    Anchor Podcasting Platform
    Anchor Podcasting Platform

    Anchor by Spotify is a platform that you can leverage to create, distribute, and monetize your podcasts without coding or spending a dime. Anchor comes with built-in tools for recording, editing, and publishing episodes as well as distribution to all listening applications. It also lets you host unlimited content and even use sponsorship and accept donations from your audience. Utilize the advanced analytics offered by Anchor to view insights into your episodes, and monitor your growth, all for free.

    Features Offered by Anchor

    • Anchor allows you to host unlimited episodes for free with the rights to all your content.
    • It offers a one step distribution and automatically distributes your content to all the major listening channels, helping you reach a wider audience.
    • Anchor offers IAB certified metrics for insights into your reach and audience with a single interactive dashboard.
    • Along with a performance tool, Anchor tells you where your audience are tuning in and out, so you can focus on the content that sells better.
    • Anchor allows you to record straight from your device with intuitive editing tools and music integrations for the best podcasting experience.

    Also Read:

    Castup

    Castup Podcasting Platform
    Castup Podcasting Platform

    Castup is a professional audio and video editing service for podcasters and podcasts. With a focus on proliferation of viewers and an expansive audience, Castup helps users with the editing and production part of the podcasts so users can focus more on the content and reach a wider audience. Castup always lets you have complete control over the creative aspect of your podcasts and episodes, and follows on the remainder aspects.

    Features Offered by Castup

    • Castup offers avant garde editing tools to shape your episode in the best possible manner, while also attracting popular advertisers.
    • Castup also allows you to publish through videos and makes all the video editing a piece of cake owing to its robust tools.
    • With Castup, you don’t need to download or purchase other third party tools for professional editing purposes and cut costs.
    • Once you record a raw audio, Castup prepares a transcript for you within 24 hours.
    • All you need to do to remove unwanted parts of the podcast is to highlight them, and Castup takes care of them for you.

    Pricing for Castup

    Hobbyist Poscaster Vodcaster
    This plan is suited for those who don’t publish regularly, and offers a ‘pay as you go’ pricing plan This plan is suited for audio only podcasts and costs $120 per month For podcasts published on both audio/video mediums and costs $360 per month
    Edit credits available for $0.75 per minute Edit credits worth 4 hours per month available for audio podcasts Edit credits worth 4 hours per month available for audio and video podcasts
    Edit credits for video podcasts available for $3 per minute Additional Edit credits available for $0.40 per minute Additional Edit credits available for $1.20 per minute

    Simplecast

    Simplecast Podcasting Platform
    Simplecast Podcasting Platform

    Simplecast is a podcasting management and analytics platform for independent podcast hosting and metrics. With a one click publishing to various popular channels including Apple Podcasts and Spotify, Simplecast is one of the most efficient platform for publishing audio based content. It also offers avant garde distribution, sharing, and analytics tools along with a powerful framework built for audio.

    Features Offered by Simplecast

    • Simplecast offers a robust audio streaming infrastructure that has been functional for over 7 years with millions of episode releases per day.
    • The powerful analytics platform lets you know everything about your audience, from demographics to episode trends.
    • Simplecast also offers a Show Migrator that allows you to switch podcasting platforms without any heavy lifting.
    • Simplecast also furnishes its users with robust and intelligent web players, since that is where your audience will discover you.
    • Simplecast also allows for multiple shows and collaborators with permission levels and access grants.

    Pricing for Simplecast

    Basic Plan Essential Plan Growth Plan
    Costs $15 per month Costs $35 per month Costs $85 per month
    Offers 2 team member seats with unlimited storage and uploads Offers 4 team member seats with additional web players Offers 9 team member seats with detailed device analytics
    Basic analytics along with customizeble show website Location analytics with unique listener reports Detailed location analytics with 5 episode metrics comparison
    Also offers an embeddable episode web player Web player and technology analytics Network and technology analytics
    Allows for 20K downloads per month Allows for 50K downloads per month Allows for 120K downloads per month

    Descript

    Descript Podcasting Platform
    Descript Podcasting Platform

    Descript is a collaborative audio and video editor that helps users with screen recording and transcription along with offering other services including overdub and podcasting. Descript furnishes users with robust AI tools for multitrack editing and filler word removing to publish accurate content. Moreover, it encourages team collaboration and can be used for sales, marketing as well as customer support.

    How can a Podcast Grow your Business | Podcast for Entrepreneurs
    Every day, more and more business owners, entrepreneurs and marketers arelaunching podcasts as a powerful way to grow their business. Moreover, is iteasy to create a podcast. Podcast offers opportunity to connect with youraudience, personalize your brand, and grow your business. Small businesspo…
    StartupTalkyVidhi Punamiya

    Start a Podcast

    Features Offered by Descript

    • Descript allows users to edit audio using text, as well as add sound effects with an interface as simple as drag and drop.
    • For sound fades and volume editing, Descript offers Timeline Editor that helps users with the fine tuning and other sound aspects.
    • Descript allows for live collaboration, meaning, different number of users can edit and collaborate in real time while editing.
    • Users can also avail multitrack recording and then Descript automatically generates a combined transcript.
    • It also offers various resources including beginners’ help, Descript for professionals, along with remote recording.

    Pricing for Descript

    Free Plan Creator Plan Pro Plan Enterprise Plan
    Free of cost with limited recording and editing features Costs $12 per month and offers recording and editing Costs $24 per month with robust and efficient tools Custom pricing and features
    Offers recording and editing for one project and 20 screen recordings Unlimited projects and screen recordings Offers Overdub along with Filler words pro and Audiograms pro Offers dedicated account representative along with Single Sign On and Enterprise Overdub
    Offers 3 hours of transcription Offers unlimited screen recording and 10 hours of transcription Offers 30 hours of transcription and Publish pro Offers Master Service Agreement along with Security review, onboarding, and training

    Relevant Read:

    Transistor

    Transistor-no-code-podcasting-platform
    Transistor Podcasting Platform

    Transistor is a podcast publishing platform where users can record and upload their audio, which can then be distributed to different channels and made available online such as Apple Podcasts and Spotify. With Transistor, users can start any number of podcasts without any extra charge and publish them over different channels. Moreover, you can even embed the podcast player in your own website and view insights on the number of downloads and other metrics on an intuitive dashboard.

    Features Offered by Transistor

    • Transistor allows users for the hosting of unlimited podcasts in different formats for a fixed monthly cost.
    • Transistor also furnishes users with an Analytics page where you can view all the metrics of your episodes such as downloads and subscribers.
    • You also get to view what applications your audience prefer, where your audience live, as well as stats from other providers.
    • Audio clips can be seamlessly uploaded to Transistor, with a 1-click submit to different Podcast directories.
    • With Transistor, users even have the liberty to create a private podcast, and each of your subscriber can get an individual invitation as a mail.

    Pricing for Transistor

    Starter Plan Professional Plan Business Plan
    Costs $19 per month Costs $49 per month Costs $99 per month
    Advanced analytics along with 2 logins at a time Advanced analytics along with 5 logins at a time Advanced analytics along with 10 logins at a time
    15K monthly downloads without private podcasting 75K monthly downloads with enhanced private podcasting 200K monthly downloads with enhanced private podcasting
    Doesn’t allow private subscribers Allows for up to 500 private subscribers Allows for up to 1000 private subscribers

    Conclusion

    Podcasting is without a doubt on the rise, and podcasters definitely need a platform to edit and publish their content. While most of the above mentioned platforms perfectly serve the purpose of a podcasting platform, their plans make them unique in different ways. While Simplecast offers a robust analytics platform, Transistor has a more powerful editor, and while Castup is a more professional platform, Anchor and Descript can also be used by beginners. Hence, the choice of the platform entirely depends on the requirements and focus of the user, and any of the above mentioned platforms can be utilized.