Tag: podcast business model

  • How to Start Earning From your Podcast? | 7 Ways to Monetize your Podcast

    Isn’t it true that many people enjoy listening to others talk a lot? Does it make sense, though, if I argue that podcasters can make a lot of money by podcasting their show? Okay, there are two ways of making a good amount of money from your podcast- direct way and indirect way.

    Direct monetization way, where you podcast your original content and sell copyrights only to exclusive subscribers. On the other hand, an indirect way of making money is by selling other products on your podcast, like promoting or advertising their products on your show.

    If things aren’t going well, all you have to do now is create demand for your content while earning money, rather than doing nothing. Those who are podcasting your show can earn plenty of money from advertising, asking for subscriptions, selling premium content for exclusive audiences, crowdfunding, conducting events in real life, and cross-media. Aside from these monetization strategies, there are a few ways to generate money from podcasts that are simple.

    Donation
    Paid Membership
    Crowdfunding
    Advertisements
    Sell premium content
    Link your Content to YouTube
    Create back catalogue
    FAQ

    Donation

    If you have gained reputation as well as trust from your audiences, then it is very much easy to earn money from asking for donations. If you offer your listeners to make a little gift as a donation, they will gladly pay a small sum to ensure that they continue to receive their favourite podcast’s content on a regular basis.

    Donation on Podcast
    Donation on Podcast

    Even for making a donation, you get an option as ‘Donation button’ on your podcast, where you have to select the mode of payment on which platform such as PayPal or even set up a donation campaign on your show.

    One of the easiest plus quickest ways in monetizing your podcast is through subscription, that too enrolling into premium tiers. People who admire your work as podcasters would definitely pay to access your first hand/exclusive content of yours.

    Paid Podcasts
    Paid Podcasts

    Furthermore, your admirers can listen to your unique material without any interpretations or advertisements. For this, you have to create a Patreon account, that would list out various subscription plans for your followers.

    Crowdfunding

    Another way of generating money from your podcast is crowdfunding, where large ventures come up together and make a pool of money on investing small capital. If you are a newbie to the field of podcasting, then crowdfunding is the best option to go, as you can earn a small amount of money from many supporters/investors to meet your show’s requirements.


    How can a Podcast Grow your Business | Podcast for Entrepreneurs
    Small business podcasts are helping startups grow and establish in the market. Here are some tips on how to start a podcast in order to grow your business.


    Advertisements

    As you can see, I’ve already mentioned that promoting other companies’ items on your podcast earns you a lot of money. You don’t have to do anything; all you have to do is deal with reputable sponsors. Advertisement networks offer two methods of promoting their products: pre-roll, which you must do before the start of your show, and mid-roll, which you must do during your show/podcast.

    Sell Premium Content

    If you are popular enough, then make the content as premium versions, it’s a good way to make money. Make some interesting content or you can also invite a special guest to make it juicier. Do some interesting stuff with them, like ask some questions. Let the listeners have a peek at your content, it will boost their interest to listen to the rest of your content.

    Uploading your content on YouTube as videos to earn some satisfactory proportion of cash is one of the quick strategies. All you need to do is some editing, like adding some pictures, enabling monetization in your settings and the dispersion of money will be handled by Google.

    YouTube usually attracts more people, using some SEO tools you can also make more visible to the people and cash will heighten as the number of viewers rises. You will get about $0.50 to $2.00 per view.

    Create back catalogue

    Creating a back catalogue and charging a small amount of money to watch the old content is the best way to earn. Instead of putting some restrictions or making your new content premium content, you can create a catalogue with old ones that have some restrictions to access.

    To make it more interesting, give audiences a glimpse of the content, like what it consists of, make sure it is captivating. There are many podcasters that use this technique to earn.

    Conclusion

    As a result, all we carry to indicate is there is no one means to monetize a podcast, there are varied strategies to do it. You can select any method that suits you. In the end, all hinges upon the content you are posting. So make it interesting and captivating, it is one important factor that boosts the viewers and brings you cash.

    FAQ

    How much money can I make doing a podcast?

    You can make anywhere from $10 to $1000 from podcasts.

    How many views do you need on a podcast to make money?

    You need to build an audience of at least 5k to 10k listeners to monetize your podcast and attract sponsors.

    How do you monetize a new podcast?

    You can monetize your podcast by requesting donations, placing ads, or by selling premium content.

  • Top 6 Must Try Spotify Podcast Alternatives

    In the recent years, Podcasts have been one of the most flourishing content. It is considered to be the next big thing in the content industry. Every time someone talks about a podcast the first mobile application that comes to everyone’s mind is Spotify. In this article, we will discuss about the best alternative mobile applications you can use instead of Spotify. You can use these to listen to your favourite podcasts.

    Pocket Casts
    Google Podcasts
    Player FM
    Castbox
    Laughable
    Stitcher
    FAQ

    Pocket Casts

    Pocket Casts is one of the best alternative apps which you can use instead of Spotify. It is an app that you can use to listen to a wide range of podcasts. It has a lot of features an easy user interface, light and dark themes, etc.

    Their search and filtering options are really useful. Some of their useful features include trim silence, increasing the variable speed between 5x and 3x, volume boost, chapter navigation, etc. The platform even provides apple watch controls.

    Pocket casts
    Pocket casts

    Another useful feature of the platform is that they have a sync option. This will let you pick the podcast from where you left in another device.

    The platform works on the basis of a freemium model which means it is free to use but it also has a paid subscription model. The mobile app is available for both Android and IOS users.

    Downloads (Android) – 1m+

    Playstore Rating – 4.3

    Size (Android) – 9.9mb

    Google Podcasts

    Google had released its own podcast app in June 2018. Google uses AI for transforming the podcasts for better. They provide smarter recommendations through their podcast platform. They use AI for suggesting the podcasts according to your likes and interests.

    Google Podcast
    Google Podcast

    You can listen to any of your favourite podcasts which include popular shows like The Daily, Modern Love, The Bill Simmons Podcast, and many more. Google Podcast mobile application is available for both android and IOS users.

    Downloads (Android) – 50m+

    Playstore Rating – 4.7

    Size (Android) – 1.9mb

    Player FM

    Player FM is a platform that lets you play and manage podcasts across different platforms and hence it is a multiplatform mobile application. You can use Player FM and play podcasts on your web, mobile, and even smart watches. They provide access to over 20 million podcast episodes and recently they had partnered with Podcast hosts Libsyn and Buzzsprout.

    PlayerFm
    PlayerFm

    Their content library will be updated multiple times during the day which lets you access the trending shows and the most recent releases. They have around 20 million podcast episodes with more than 500 sub categories concentrating on different niches.

    The platform is consistently ranked in the top 10 podcast player apps worldwide. The mobile application is available for both android and IOS users.

    Downloads (Android) – 5m+

    Playstore Rating – 4.6

    Size (Android) – 28mb

    Castbox

    Castbox is another app that can be a replacement for Spotify. This platform was launched in the year 2018 but has gained a lot of popularity and great reviews in such a short span of time. They have some impressive features which make them quite different.

    Castbox Podcast
    Castbox Podcast

    The platform has won many awards from Google and Apple in the last couple of years. The platform is available for both android and IOS users. It is also available on Amazon Echo Skill, Apple Watch, and CarPlay support.

    Downloads (Android) – 10m+

    Playstore Rating – 4.7

    Size (Android) – 37mb

    Laughable

    Laughable is a podcast app that focuses more on comedy. The application even provides various other options for podcast listeners.

    Through laughable you can subscribe to podcasts of all genres and also directly to thousands of Comedians, actors, athletes, journalists, musicians, politicians, and authors. They let you subscribe and listen to people who are worth listening to.

    It is very easy to find your favourite podcast and to listen to their newly released podcasts. The application has been featured on the apple store a couple of times.

    Laughable has unique features and data. For example, the Laughable artist graph. This is a feature that shows how the audience overlaps the top podcasters and comedians. The mobile application is available for both android and IOS users.

    Downloads (Android) – 10k+

    Playstore Rating – 4.0

    Size (Android) – 10mb

    Stitcher

    It is one of the most famous apps for listening to podcasts. The application has won many awards. One of the best features of the platform is that you can search on the basis of episodes not just the entire podcast.

    Stitcher
    Stitcher

    Stitcher also works on the basis of a freemium model and has a paid subscription model as well where you can remove ads and listen to original shows. Stitcher lets you create playlists, find new podcasts, listen to the news, and so on.

    The mobile application is available for both android and IOS users.

    Downloads (Android) – 5m+

    Playstore Rating – 2.6

    Size (Android) – 25mb

    FAQ

    What is a podcast and how do they work?

    A podcast is a series of episodes. These episodes are audio files that are likely stored with a podcast hosting company.

    Are podcasts for free?

    Yes, there are many podcast available for free.

    What are the best podcasts 2020?

    The top 5 podcast of 2020 are Nice White Parents, Code Switch, Staying In With Emily and Kumail, You Must Remember This, and Outsiders.

    Conclusion

    These are some of the best alternative apps you can use to listen to podcasts instead of Spotify.

  • How to Start a Podcast to Grow your Business Tremendously?

    Every day, more and more business owners, entrepreneurs and marketers are launching podcasts as a powerful way to grow their business. Moreover, is it easy to create a podcast. Podcast offers opportunity to connect with your audience, personalize your brand, and grow your business. Small business podcasts are helping startups grow and establish in the market. Here are some tips on how to start a podcast in order to grow your business.

    Ability to attract and keep an audience are the main benefits of podcast. By starting podcast, you can establish yourself topic or field, leading you to influence clients and customers. The importance of podcast is extra-ordinary as it encourages people to purchase your products or services, invest in your business, or promote you to friends. If you own a business, here are some tips for starting a podcast to grow your business and startup.

    What is a Podcast?
    Why should one create a Podcast for the Business?
    Tips to create podcasts
    Best Podcasts Entrepreneurs Should Listen to

    What is a Podcast?

    The podcast is an audio or video made available to the audience for free or in exchange for some money. You must have come up with the term “Podcast” online numerous times. It is mostly in the audio form and that is what makes it different. Typically, Podcasts are presented in a series to the audience. There are many platforms where Podcasters can provide their podcasts to people. The word “podcast” came into existence in 2004. It was used in an article by the Guardian Newspaper.

    The word is a mixture of two words, viz., “iPod” and “Broadcast”. It is pretty obvious that in those days, iPod was ruling the mp3 industry that is why it was named so. Furthermore, anyone can easily create a podcast by recording themselves or taking someone’s interview. Podcasts are now overtaking the internet videos and television. Slowly, they will get ahead of YouTube for a certain category of people.

    However, your podcast should have some value to provide to the listener. As of today, there are almost all types of podcasts are there from motivational to comedy. You can create podcasts on platforms like SoundCloud, Spotify, Buzzsprout, etc. You can also start podcast on Youtube; you just need to know the tactics on how to start a podcast on Youtube.

    tips for starting a podcast
    Credit: Podcast Insights

    Benefits of Podcast for the growth of Business

    1. Easy to Produce

    First of all, podcasts are very easy to produce. All you need is a decent quality microphone, a computer, and internet access. For editing, you can use free software available on the internet. One of the best example of free Audio editing software is Audacity. Editing audio is very easy, as unlike videos, you don’t need experienced professionals to create the podcasts.

    2. Build Trust

    When people listen to your podcast, they start trusting you. As they know what you are saying is true, their mind starts believing in everything you say. Moreover, when you provide some value to someone, they will automatically build a relationship and trust on you.

    3. Marketing

    You can market your product on your podcast or even on other people podcasts. Most of the people who listen to a podcast do it to gain knowledge. If you deal in a business where you provide knowledge to your customers like an online course or something, they might become your customers. You have to check the environment to market your product. You just need to make it relevant.

    4. Takes Less Time

    Not only to produce podcasts, but it takes less time to listen to them too. People can listen to podcasts anywhere. They can listen to it while shopping, driving, doing any household work, etc. It might not save their time, but make them productive. The time in which they can’t do anything, they can listen to podcasts. So, more people will listen to your podcast than watching your video.

    5. The best alternative to Video

    This is the best and cheaper alternative to making video for your business. However, both,video and podcasts have their benefits. So, think carefully before choosing one of them.

    6. Build relationships with Influencers

    If you take interviews with successful influencers so often on your podcast, you build a good relationship with them. This might help you in the future to promote your brand.

    7. Lessons

    As you will take interviews of influencers, they will tell you and your listeners something valuable. So, not only you are improving yourself but your listeners too. Also, as influencers are engaged in with your podcasts, you don’t have to worry about content for your podcast.

    Everything You Need To Know About Podcasts | Podcasting In India
    The term podcasting first came up as the result of mixing the words “iPod” and“casting”. Though iPods don’t exist anymore anymore, podcasting continues toreach new heights. Wikipedia defines podcasting as, “the practice of using theInternet to make digital recordings of broadcasts available for d…

    Tips to create podcasts

    1. Select the niche: Everyone has their field of keen interest so select the perfect niche where you have both the skills and expertise. Then start working on topics related to the niche area and the content which will be provided in the podcast episode.
    2. The perfect equipment and software for the podcast: A good quality mic, a quiet place, good internet, and editing software are some necessary items required for the podcast. So figure out the perfect software and type of equipment required for the podcast.
    3. Branding of the Podcast: Decide whether its going to be a personal podcast, a  professional one or a creative one. Later, plan the branding strategy based on the type of podcast. The branding includes logo, intro music, outro music, theme, etc.
    4. Create your own press kits: The press kits are a document which contains all necessary information about the podcasts. It includes:
    • An introduction- This segment tells what the podcast is all about
    • List of all the streams where all of these podcasts are available
    • Link of the website
    • Press coverage of the document
    • Contact information
    • Statistics of the episodes
    • Images in various sizes
    • Audio trailer of the podcast

    5. Visual content strategy: It is another important feature is to ensure that the visual content of the podcast is equally focused and use it to promote the podcast on various internet platforms.

    Best Podcasts Entrepreneurs Should Listen to

    small business podcasts

    Some more podcasts to follow:

    • Mixergy
    • Office Hours
    • Unemployable Podcast
    • Stanford Entrepreneurial Thought Leader Series
    • How I Built This

    Who are Micro-Influencers? | All about Micro-Influencers Marketing
    Promoting brands and products via social media platforms is the trend of town. Anew concept known as micro-influencer marketing has gained popularity recently.It’s the same concept as influencer marketing, [/tag/influencer-marketing/] buton a smaller scale. There are different types of influencer…

    Conclusion

    Podcasts have become an important part of people’s lives. People are much aware these days. When you open You tube, you don’t exit it before watching 2 or more videos. It never stops at “just one video, and then I’ll get back to work”. You tube is important to relax your mind, but podcasts can do the same thing too.

    At least, listen to podcasts while you are shopping or driving, you can’t watch videos there, anyway. It will make you productive and improvised. If you don’t want to start directly from informative podcasts, then start it lightly. Listen
    to some comedy podcasts first, then explore the whole podcast world.
    Comment some podcast we should listen to.