The edtech startup BYJU’S has removed its Android app from the Play Store due to continued rumblings and insolvency procedures. A preliminary search of the Play Store yields no results for BYJU’S main app.
Three additional apps, nevertheless, are still accessible: “Think and Learn Premium App”, “TL Pay”, and “TL Collect”, which are credit processing systems. Notably, the BYJU’S app is still accessible through the Apple App Store, but it has backend problems that prevent it from using some of its essential functions on other platforms.
According to sources who spoke to a media outlet, the majority of the SEO-optimised pages on the BYJU’S website have disappeared, and current users can no longer access premium subscriptions or video material.
Website Reduced to Basic Landing Page
With essential features including free sessions (for children in classes four through nine) and the BYJU’S Early Learn programme, the edtech platform’s website has been reduced to a simple landing page and is presently displaying server failures.
According to the article, the company’s cloud infrastructure is powered by Amazon Web Services (AWS), and the disruption was caused by unpaid invoices. According to various media reports, “disruptions in payments for its services” led to the app’s removal from the Play Store.
BYJU’S has been attempting to put out fires on several fronts at the moment. The edtech business has been embroiled in a number of scandals over the last three years, including numerous rounds of layoffs, increasing losses, late financial statement filings, legal disputes, regulatory scrutiny, and more.
The company’s founders have engaged in a verbal sparring match with its creditors and investors. The largest setback occurred when the business stopped paying on its $1.2 billion term loan B (TLB) in 2023, causing lenders to file lawsuits in several different countries.
Why BYJU’s Witnessing Massive Decline?
The Board of Control for Cricket in India (BCCI) filed a case with the National Company Law Tribunal (NCLT) last year to recover INR 158 Cr in unpaid debts related to a sponsorship agreement, putting the edtech giant, which was once valued at $22 billion, in the midst of insolvency proceedings.
As more lenders joined and attempted to liquidate the business in order to recoup their unpaid debts, the situation swiftly got out of hand. Pankaj Srivastava was appointed by the tribunal as an interim resolution professional (IRP) to supervise the proceedings in the aftermath.
Even that went wrong when the tribunal ordered Srivastava to face disciplinary action in January 2025 and overturned his decision to exclude Aditya Birla Finance and GLAS Trust, which represents a group of BYJU’S TLB creditors, from the committee of creditors (CoC).
Srivastava allegedly informed the NCLT that the law firm Khaitan & Co. intimidated and threatened him to designate EY as the process advisor for the edtech firm’s probe, even though Shailendra Ajmera was named the new IRP.
Mobile applications, commonly referred to as apps are software developed for mobile devices that carry out specific functions such as gaming, music, chatting, and others. As per Statista, there are over 3.5 million apps on the Google play store and around 2.2. million apps on the Apple store, as of the second quarter of 2022.
With the overwhelming number of apps available in the same category and for the same purpose, it becomes extremely difficult to bring your app to the notice of the target audience. This is exactly where App Store Optimization (ASO) strategy heaves in sight.
ASO is the process followed to expand the reach of an app in the app store so that it appears higher in the search results. It is the SEO for the apps. The ASO tools are designed to enhance app discovery, visibility, downloads, as well as customer retention through higher engagement.
Therefore, having an ASO tool for your app becomes extremely important. However, just like a large number of apps, there are plenty of ASO tools available in the market. In this blog, we have bought the top 10 app store optimization tools you need in 2023 to boost your app revenue growth and global audience reach.
Top 10 App Store Optimization Tools You Need In 2023
It is one of the best ASO tools used by more than 1500 mobile leaders. The main focus of this tool is to improve the visibility of an app by increasing organic downloads. Alongside keyword research this tool also allows you to spy on your competitors to understand their success strategy.
Key Features:
Keyword research and suggestion tool along with keyword ranking history
Monitor competitor movements like ranking, growth, install statistics, etc.
Does not easily switch between different platforms
Poor customer support
Pricing:
Apptweak offers four pricing plans: Starter, Pro, Guru, and Power. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price
Starter
$58/month
$690/yr
Pro
$166/month
$1990/yr
Guru
$249/month
$2990/yr
Power
$499/month
$5990/yr
StoreMaven
Website
Storemaven.com
Rating
4.4 out of 5
Free Trial
Not Available
Used By
Yahoo, Uber, TikTok, HBO, Warner Brothers
StoreMaven – Top ASO Tool Dashboard
This tool is inclined towards quick and accurate app store testing at an affordable price. It is an ASO management and consulting tool that works for both organic as well as paid installs. It guides you to split (A/B) testing of your app page for organic user acquisition.
Key Features:
Organic user acquisition through a scientific approach
Identify and analyze ASO strategies of competitors
Customized ASO strategy plan
Strategic A/B testing with test result analysis
Data-driven approach
Pros:
Keyword rank tracking
Engagement tracking
Performance metrics
Easy to use
Cons:
No free trial is available
Limited functionalities and features
Pricing:
Storemaven offers several pricing plans. You can contact the vendor to get a quote.
Appfigures
Website
Appfigures.com
Rating
4.6 out of 5
Free Trial
14 Days
Used By
Slack, Airbnb, Nike, BMW
Appfigures – Top App Store Optimization Tool
It is an ASO, analytics, and app intelligence tool that is known for bringing more organic downloads. It works as a mobile app tracking platform that connects automatically with everything required by your app.
Key Features:
Turns app data into clear, user-friendly reports.
Country-specific reviews and ratings for better insight.
Monitor revenue and ads across different networks and countries.
Tracks active users, bug reports, and other usage data.
Pros:
Easy to navigate throughout the app
Customizable reports that can be integrated with other dashboards
Identify new keywords and monitor keyword ranks.
Understands the growth strategy of competitors.
Cons:
Dashboards cannot be customized.
Difficult to filter data as per specific requirements
Pricing:
Appfigures offers five pricing plans: Connect, Monitor, Optimize, Grow, and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Connect
$7.99/month
Monitor
$35.99/month
Optimize
$119.99/month
Grow
$299.99/month
Enterprise
Custom Price
AppFollow
Website
Appfollow.io
Rating
4.6 out of 5
Free Trial
Offers free plan
Used By
Disney, Vivo, Hubspot, Jamcity
Appfollow – Top App Store Optimization Tool
This tool is recognized for organic traffic acquisition and greater conversion rates. It helps monitor the app’s performance, cultivate a better customer experience, as well as accelerate the app’s growth.
Key Features:
Detect the areas of improvement through user feedback and competitor insights
Targeted messaging and better organic reach through market intelligence
Streamlines workflow and leverage insights for better ASO strategies
Measures results through KPI tracking
Average conversion reports every month
Pros:
Easy to use with great customer support
Intuitive dashboard with good filters
Keeps up with key changes in app and product rankings
Track popular keywords and get the difficulty scores
Cons:
Expensive tool
Each competitor is to be added separately for analysis
Pricing:
Appfollow offers four pricing plans: Free, Essential, Team, and Business. Have a look at the pricing details of each package.
Plan
Monthly Price
Free
$0/month
Essential
$143/month
Team
$634/month
Business
Custom Price
ASOdesk
Website
Asodesk.com
Rating
4.6 out of 5
Free Trial
7 days
Used By
Kaspersky, Split Metrics, Playkot, Yandex, Mamba
ASOdesk – Top App Store Optimization Tool
It equips your team with a diverse set of tools to implement a full ASO cycle. It searches popular keywords using its traffic score algorithm and Apple search Ads popularity index.
Key Features:
Customer support automation
Marketing and product management tools
Data and insights to boost the growth of the app in the play store
Identify queries with low competition for better ranking
ASO reports analyzing the app’s position, traffic as well as the impact of product updates
Pros:
Helps measure results of app store optimization strategy
The store console facilitates creating and updating the metadata of an app
Keywords autosuggestion, analytics, and explorer
Animation and annotated exploded views
Cons:
A smaller population of Autodesk users relative to other mechanical CAD packages
Lack of fluidity while transferring data between programs
Pricing:
ASOdesk offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.
Plan
Monthly Price
Pro
$79/month
Guru
$159/month
Power
$239/month
Ultimate
$439/month
App Radar
Website
Appradar.com
Rating
4.4 out of 5
Free Trial
7 days
Used By
Meister, Wargaming.net, Arise, Mixvibes
App Radar – Top App Store Optimization Tool
This tool is known to analyze your app discovery thoroughly and scale your user base through an AI engine. It offers transparent communication, secured transmission, authorized permissions, and more.
Key Features:
Personalized tips on app optimization score and its improvement
Enhances app rating for better conversion
Keyword analysis and optimization to drive more traffic and downloads
App analytics and localization management
Real-time app store ranking and tracking
App Radar – Top App Store Optimization Tool
Pros:
Large keyword database
Ratings and review management
In-depth competitor research
Actionable intelligence to leverage ROI
Cons:
Poor customer support
Expensive plans that are not affordable for startups
Pricing:
App Radar offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.
Plan
Monthly Price
ASO
$99/month
Growth
$189/month
Consultation
$690/month
Mobile Action
Website
Mobileaction.co
Rating
4.6 out of 5
Free Trial
7 days and offers free plan
Used By
Clash of clans, YouTube, Zoomcloud, Life360, Betterme
Mobile Action – Top App Store Optimization Tool
It is an all-in-one app marketing intelligence platform. Alongside ASO keyword analysis, they also provide app analytics and competition analysis.
Key Features:
Focuses on downloads and revenue estimates
Keyword spying, tracking, suggestion, and optimization
Extensive SDK data with relevant filters and updated insights
Comprehensive download and revenue history
Easy to use and great customer support
Detailed review and ratings analysis for your as well as competitor apps
Cons:
The dashboard loading speed is quite slow
The user interface is slightly clumsy
Pricing:
Mobile Action offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.
Plan
Monthly Price
Free
$0/Forever
Start-Up
$49/month
Growth
$299/month
ASO Business
$599/month
Enterprise
Custom Price
SensorTower
Website
Sensortower.com
Rating
4.1 out of 5
Free Trial
14 days
Used By
Twitter, Nestle, Geico
SensorTower – Top App Store Optimization Tool
This tool provides vital, data-driven competitive insights and also helps in understanding the global app economy. It assists you to optimize keyword research for more traffic and downloads.
Key Features:
App intelligence tools that enable user review analysis, sales and app usage, keyword ranking, competitor analysis, etc.
The store intelligence platforms offer extensive insight into app downloads and revenue
Provides in-depth statistics on user acquisition campaigns by other developers and publishers
Easily translates keywords and helps measure the effectiveness of localization strategy
Keyword spy searches keywords to get traffic and difficulty scores
Pros:
Powerful, configurable, and easy-to-use dashboard
Provides estimates for search traffic score
Predictive rank and localization analysis
Tracks and views competitor downloads and the estimated revenue
Cons:
UX and UI lag in comparison to other similar tools
Navigation between apps is complicated
Pricing:
Sensor Tower offers two pricing plans for small businesses: Pro, and Business. Have a look at the pricing details of each package. For enterprise, schedule a demo or make a contract.
Plan
Monthly Price
Pro
$79/month
Business
$399/month
Checkaso
Website
Checkaso.io
Rating
4.9 out of 5
Free Trial
7 days
Used By
–
Checkaso – Top App Store Optimization Tool
This tool offers ASO solutions to publishers, agencies, indie developers as well as game developers. It provides customized tips to help you improve your ASO strategy. It also gives keyword analytics and allows you to monitor the ranking of your app.
Key Features:
ASOindex to check how well is your app optimized for the app store
Insightful data to help improve conversion rate and visibility
Analyze relevant keywords to enhance organic installs
Keyword starter pack and automatic keyword suggestions
Pros:
Up-to-date keyword metrics
App ranking history through keyword analysis
Good customer support through emails, chats, webinars, videos, and more
The workflow is simple and clear which does not require any professional skills
Cons:
Only two interface languages are available viz. English and Russian
UX and UI are not clear, which makes it difficult to switch between sections
App Store Optimization Tool – Checkaso
Pricing:
Checkaso offers three pricing plans: Start-Up, Growing Business, and Company and Agency. Have a look at the pricing details of each package.
Plan
Monthly Price
Start-Up
$24/month
Growing Business
$62/month
Company & Agency
$126/month
Gummicube
Website
Gummicube.com
Rating
4.5 out of 5
Free Trial
Not Available
Used By
Microsoft, LinkedIn, McAfee, Grubhub, Gameloft
Gummicube – Top App Store Optimization Tool
This tool provides a complete ASO solution from technology to execution, measurement, and more. It helps improve the store visibility of your app by ranking for relevant keywords.
Key Features:
Optimize metadata to increase organic impressions and enhance organic downloads
Refines every element of the app including app title, keywords, description, logo, screenshots, reviews, and ratings
Improves app ranking and optimizes creatives for better conversions and revenue
Lower user acquisition costs for every channel
Drives ROI with A/B experimentation, multivariate, split, and funnel testing
Pros:
Easy to use and helps learn fundamentals of ASO
App store intelligence software for improved visibility and downloads
Easily tracks app store performance and competitor trends
Conducts tests and creates templates and descriptions to ensure higher app ranking based on the app algorithm
Cons:
Data analytics is slightly unclear. It is difficult to segregate data
The tool is quite slow when comes to report generation
Pricing:
Gummicube offers several pricing plans. You can contact the vendor to get a quote.
Conclusion
Extensive analytical knowledge and great technical skills are required to boost the ranking and visibility of your app on the app store. App store optimization tools help you do this an easy way. These tools assist you in gauging the performance of your app, increasing the ROI, optimizing your strategies, as well as keeping an eye on your competitor apps.
In this blog, we have shared with you the top 10 App store optimization tools for 2023. Hopefully, this list will help you find the most relevant tool to augment the performance of your app.
FAQs
What is App Store Optimization? (ASO)
App store optimization is the process followed to expand the reach of an app in the app store so that it appears higher in the search results.
