Tag: pizza hut

  • Best Pizza Franchise Business in India: From Global Chains to Local Favourites

    Indian food is so aromatic and full of flavour, so foreign dishes often struggle to become popular there. Pizza didn’t make much of a splash when it was first introduced to India in the early 1990s. It was seen as exotic, expensive, and frankly, unfamiliar to the majority of people. 

    Nowadays, pizza in India isn’t just Italian anymore. Pizza meets pan-India flavours in this tasty revolution! Today’s young food lovers – Gen Z and millennials – are enjoying exciting Indian-style pizzas topped with favorites like juicy paneer, spicy chicken tikka, and tangy achari flavours. 

    In this article, we will take you through some of the largest pizza brands in the country, and we will see what makes them special. 

    Why Are Pizza Franchises a Smart Investment in India?
    Best Pizza Franchises to Start in India

    Why Are Pizza Franchises a Smart Investment in India?

    Why Are Pizza Franchises a Smart Investment in India
    Why Are Pizza Franchises a Smart Investment in India

    Booming Market Size

    India’s pizza industry is growing fast. Valued at USD 5.3 billion in 2024, it’s expected to hit USD 11.8 billion by 2033 with a CAGR of 9.24% (IMARC Group). With increasing urbanization, changing food habits, and a growing appetite for Western fast food, pizza franchises are growing across metros and tier-2/3 cities alike.

    Rising Demand for Quick-Service Chains

    Quick-service pizza outlets are becoming the go-to choice for busy consumers who want tasty meals on the go. This surge in demand ensures consistent footfall, faster service cycles, and higher daily revenues, making the franchise model both scalable and sustainable.

    Growth of Local & Regional Pizza Brands

    Homegrown brands are stepping up with region-specific flavours, customized menus, and affordable pricing. Their hyperlocal strategies help build deeper connections with customers, ensuring brand loyalty and long-term success, especially in non-metro markets.

    Delivery-First Models Keep Costs Low

    Nowadays, most of the pizza franchises are choosing delivery or takeaway-only formats instead of full dine-in outlets. These setups cost less to run because they need smaller spaces, fewer staff, and minimal furniture. It’s a smart choice for high-traffic areas like malls, fuel stations, or busy town centers. Thanks to the rise of food delivery apps in India, this model helps franchise owners earn more with less investment.

    Rising Incomes and Youth Spending

    The trend of eating out or ordering in is becoming more common among young people as they start earning money and have extra money to spend. With India’s economy growing steadily, the pizza market is likely to expand even more in the coming years.

    Urban Lifestyles and Convenience

    With more people moving to cities and both parents in many families working, there’s often no time to cook at home. That’s where pizza fits in perfectly, it’s quick to order, easy to share, and gets delivered hot and fresh. It’s become a go-to choice for busy, urban households.

    Going Digital

    Pizza franchises are using technology to make things easier and faster. From mobile apps and online ordering to AI-based delivery tracking, everything is getting smarter. They’re also adding new menu options like gluten-free, whole-wheat, and salad pizzas to attract health-conscious customers. This helps the brand stand out and stay ahead of the competition.

    Best Pizza Franchises to Start in India

    Starting a pizza franchise in India is a smart and profitable business idea. Pizza is one of the most loved foods in the country because it’s tasty, easy to eat, and goes well with every occasion. Here are some of the top pizza franchise brands you can invest in this year:

    Chicago Pizza

    Establishment Year 2000
    Investment Required INR 10–20 Lakhs
    Space Needed 100–150 sq. ft.
    Headquarters New Delhi
    Chicago Pizza - Best Pizza Franchise Brands in India
    Chicago Pizza – Best Pizza Franchise Brands in India

    Chicago Pizza is listed among India’s quick-service restaurant (QSR) market by focusing on pizza by the slice, a format that’s both affordable and perfect for customers on the move. This model works especially well in high-footfall areas like malls and food courts. 

    With strong backend support, reliable supply chain management, and effective marketing assistance, franchisees can run operations smoothly with low complexity and high returns.

    Domino’s Pizza (Jubilant FoodWorks)

    Establishment Year 1996
    Investment Required INR 50 Lakhs–1 Crore
    Space Needed 800–2000 sq. ft.
    Headquarters Noida
    Domino’s - Best Pizza Franchise Brands in India
    Domino’s – Best Pizza Franchise Brands in India

    Domino’s dominates the Indian pizza market with over 1200 stores. They are known for fast delivery and consistent quality, which attracts high daily orders and loyal customers. Backed by Jubilant FoodWorks, which offers proven systems, strong returns, and unmatched brand trust, though entry is highly competitive.


    Domino’s Franchise in India: Cost, Requirements, Profit & Application Process (2025 Guide)
    Explore the complete guide to starting a Domino’s franchise in India. Learn about investment costs, eligibility criteria, profit margins, and the step-by-step application process.


    Smokin’ Joe’s Pizza

    Establishment Year 1993
    Investment Required INR 10–15 Lakhs
    Space Needed 750–1000 sq. ft.
    Headquarters Mumbai
    Smokin’ Joe’s Pizza - Best Pizza Franchise Brands in India
    Smokin’ Joe’s Pizza – Best Pizza Franchise Brands in India

    It is one of the top pizza brands in India that is exclusively known for its simple, low-cost model and local flavours. Ideal for first-time food entrepreneurs, it offers brand recall, customizable menu options, and low operational hassle in both metro and smaller cities.

    Go69 Pizza

    Establishment Year 2015
    Investment Required INR 10–20 Lakhs
    Space Needed 10–800 sq. ft.
    Headquarters Lucknow
    Go69 Pizza - Best Pizza Franchise Brands in India
    Go69 Pizza – Best Pizza Franchise Brands in India

    Go69 Pizza caters to small cities and towns with its budget-friendly menu and compact outlets. Franchisees benefit from flexible formats (takeaway, dine-in, kiosk), making it a cost-effective option for those looking for quick break-even and low monthly overheads.

    US Pizza

    Establishment Year 1998
    Investment Required INR 20–30 Lakhs
    Space Needed 250–1000 sq. ft.
    Headquarters Bangalore
    US Pizza - Best Pizza Franchise Brands in India
    US Pizza – Best Pizza Franchise Brands in India

    US Pizza is a vegetarian-friendly chain that performs well in Tier 2/3 cities. With affordable pricing and strong regional demand, it offers high margins and multiple format options like express and dine-in, a practical entry point for investors outside metros.

    Bon Pizza

    Establishment Year 2013
    Investment Required INR 10–20 Lakhs
    Space Needed 150–300 sq. ft.
    Headquarters Ahmedabad
    Bon Pizza - Best Pizza Franchise Brands in India
    Bon Pizza – Best Pizza Franchise Brands in India

    Bon Pizza is a new-age pizza brand offering artisanal, wood-fired pizzas at pocket-friendly prices. Designed for small-format stores and food courts, it appeals to modern, health-conscious customers. With trendy branding and a fresh market positioning, it’s perfect for younger crowds.

    Oven Story Pizza (Rebel Foods)

    Establishment Year 2016
    Investment Required INR 30–50 Lakhs
    Space Needed 350–800 sq. ft.
    Headquarters Mumbai
    Oven Story - Best Pizza Franchise Brands in India
    Oven Story – Best Pizza Franchise Brands in India

    Oven Story is a delivery-only, cloud kitchen pizza brand with gourmet toppings and tech-driven logistics. Ideal for digital-savvy investors, it offers low overhead, fast scalability, and solid returns in urban areas.


    28 Game-Changing Profitable Franchise Business Opportunities in India | Most Profitable Franchise Business Ideas
    Discover the 28 best franchise businesses in India offering high profitability, strong brand value, and great growth potential. Start your entrepreneurial journey today!


    Pizza Hut

    Establishment Year 1996
    Investment Required INR 50 Lakhs
    Space Needed 600–1000 sq. ft.
    Headquarters Gurgaon
    Pizza Hut -  Best Pizza Franchise Brands in India
    Pizza Hut – Best Pizza Franchise Brands in India

    Pizza Hut is a global name with deep market trust, backed by Yum! Brands,. It provides complete training, centralized procurement, and nationwide marketing, making it ideal for investors looking for a stable, full-service restaurant franchise with long-term value.

    Top 12 Profitable Food Franchise Opportunities in India
    Looking to invest in the food industry? Explore the top 12 most profitable food franchise opportunities in India for 2025 with low-to-high investment options and strong ROI.

    La Pino’z Pizza

    Establishment Year 2011
    Investment Required INR 50 Lakhs–1 Crore
    Space Needed 250–1000 sq. ft.
    Headquarters Chandigarh
    La Pino’z Pizza - Best Pizza Franchise Brands in India
    La Pino’z Pizza – Best Pizza Franchise Brands in India

    La Pino’z is one of the fastest-growing Indian pizza chains, known for its Jumbo-sized pizzas and extensive menu. With over 600+ outlets and a strong youth following, it offers high revenue potential and a strong franchise ecosystem in both urban and semi-urban markets.

    Laziz Pizza

    Establishment Year 2013
    Investment Required INR 5–10 Lakhs
    Space Needed 400–1000 sq. ft.
    Headquarters Kolhapur, Maharashtra
    Laziz Pizza - Best Pizza Franchise Brands in India
    Laziz Pizza – Best Pizza Franchise Brands in India

    Laziz Pizza offers one of the most affordable franchise models in India. With a strong focus on Tier 2 and Tier 3 cities, Laziz provides customizable formats, low royalty fees, and easy training. Ideal for new entrepreneurs seeking a low-cost entry into the food business with good returns.

    Conclusion

    Investing in a pizza franchise in India offers investors the opportunity to establish themselves in the market and grow consistently with the support and guidance of the franchisor. From bustling metro malls to emerging Tier-2 cities, the demand is continually rising. Hence, whether you are a first-time investor or expanding your F&B portfolio,

    There’s a slice of success waiting at every price point.


    Bake Your Way to Success: List of Top Bakery/Cake Franchises in India In 2025
    Discover the top bakery and cake franchise brands in India. Start your own profitable bakery business with trusted names and proven models in the growing bakery industry.


    FAQs

    Which are the best pizza franchise brands in India to invest in 2025?

    Some of the top pizza franchise brands in India for 2025 include Domino’s Pizza, Pizza Hut, La Pino’z Pizza, Oven Story Pizza, Chicago Pizza, Smokin’ Joe’s Pizza, Go69 Pizza, US Pizza, Bon Pizza, and Laziz Pizza.

    What is the average investment required to open a pizza franchise in India?

    The investment for starting a pizza franchise in India ranges from INR 5 Lakhs to INR 1 Crore, depending on the brand and business model.

    What is the most profitable pizza franchise in India right now?

    Domino’s Pizza is currently considered the most profitable pizza franchise in India due to its strong brand recognition, fast delivery model, and nationwide presence.

  • Best Father’s Day Ad Campaigns That Nailed Emotion and Creativity

    Our fathers are the rock upon which we can put our faith. They are constant in their support and will always be there for us. They encourage us to keep going even when things are tough, and they are the wind beneath our wings. Dads love us even when we can’t see it, and they make sure we have all we need. The people who help us achieve our goals in life are often our dads. Our dads have been our biggest advocates from the time they taught us to ride bikes as children until now, when we’re adults, when we pursue our goals and ambitions. Fathers deserve recognition all year round for being there for their children through thick and thin, believing in them and their abilities, and helping them attain their full potential. We honour our fathers and everything they do for us each year on Father’s Day.

    Several brands realising the importance of this day, have put their creative minds to work and crafted some of the most thoughtful commercials to make Father’s Day more special:

    Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad
    Apollo Tyres
    Hero Lectro
    Hisense India
    IFFALCON
    Pizza Hut
    Upstox
    Kotak Mahindra Life Insurance
    Zepto
    Bharat Matrimony
    Dove Men+Care
    Edelweiss Mutual Fund
    Godrej Group
    HDFC
    Himalaya Babycare
    Licious
    Poonawalla Fincorp
    Narayana Group
    SBI Life

    Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad

    Zomato has released a heartwarming Father’s Day campaign that beautifully captures the silent strength and support fathers offer through every stage of life. The ad traces the journey from childhood to adulthood, showing how fathers are always present, whether it’s dropping you off, staying up at night, or simply being a comforting presence.

    Adding a quirky twist, the film cleverly compares the roles fathers play to popular modern services. He’s our very own Uber, always ready to drive us; our Spotify, singing lullabies late at night; our personal event planner, just like Zomato District; our reliable news update, like Inshorts; and even our human Truecaller, always picking up the landline. And when the child casually mentions mangoes, he brings them home by evening, just like Blinkit.



    Apollo Tyres

    Apollo Tyres – Father’s Day Campaign

    Apollo Tyres celebrated Father’s Day in 2024 with a heartfelt and warming ad highlighting how fathers navigate life with love and resilience. But the ad has a little twist. It is not talking about a bond between father and child, but between an owner and his pet dog. The narrative captured here showcases that parental bonds can be between animals and humans, just as the present generations see their pets as their children. 

    Hero Lectro

    Hero Lectro showcased that the greatest Father’s Day gift is not an expensive watch or a car, but rather the moments we share. The ad showcases an emotional journey where fathers play a constant supportive role, from teaching us to walk to riding our first bicycle. They are not just teachers and mentors, but also companions and friends who provide wisdom and insights as we grow up. 

    Hisense India

    Hisense India - Father's Day Campaign
    Hisense India – Father’s Day Campaign

    Hisense India created a Father’s Day campaign that not only highlighted the bond between fathers and children but also the multiple roles they play in our lives. The brand made its campaign interactive by asking users to send photos of their MVP, their dad with Hisense. This campaign was to show that dads are always there for us and support us no matter what we do. 

    IFFALCON

    IFFALCON had one of the most quirky and relatable Father’s Day campaigns. It highlights how fathers take hours to make a decision, as they pay attention to every detail, whether it’s choosing a TV or picking the next family vacation. They always want what is best for their family, and will take the time and energy to choose one that not only suits everyone’s needs but also their budget. The brand demonstrates the extent to which fathers are invested in purchasing to keep their families happy. 

    Pizza Hut

    Pizza Hut – Father’s Day Campaign

    Fathers are not always able to openly express their love and affection. But we all know that it’s there. Pizza Hut’s Father’s Day campaign is a take on that where a son wishes his father on his special day and agrees to foot the bill for a pizza party together. All his father does is share a thumbs-up emoji, but lost is the sweet and loving smile that the father gives, beaming with pride. 

    Upstox

    Upstox – Father’s Day Campaign

    Upstox financial investment brand celebrated Father’s Day with its #FirstFinancialAdvisor campaign. It shows a video of conversations between fathers and their children from childhood drama to adulthood problem-solving. But it highlights simple money-saving lessons to supportive, dynamic guides. Fathers are our first personal growth and financial educators who influence our lives and teach us how to make the right decisions, especially when it comes to finances. 

    Kotak Mahindra Life Insurance

    Kotak Mahindra Life Insurance – Father’s Day Campaign

    In 2024, Kotak Mahindra launched a digital film featuring their brand ambassador, Rajkummar Rao. It pays tribute to the essence of a father’s love and inspiration in one’s life. While a father’s love is often perceived as tough, they stand by you in every phase of life. Rajkummar Rao talks about his moments with his father and celebrates him as his first hero. 

    Zepto

    Zepto – Father’s Day Campaign

    Zepto celebrated Father’s Day with its #JustSayIt campaign that openly encouraged people to express their love and appreciation for their fathers. The campaign was a touching video that played across multiple platforms and encouraged its audience with teasers and interactive content. The idea was simple: just make sure that your father knows just how much you love and cherish him on his special day.   

      

    Bharat Matrimony

    Bharat Matrimony – Father’s Day Campaign

    Last year, Bharat Matrimony aired an advertisement for Father’s Day that brilliantly depicted the love between a father and daughter while also apologizing to all fathers. The idea for the commercial came from the observation that dads miss their daughters when they grow up, even though they want them to get married.

    It captures images of heartbroken dads during the ‘bidaai’ ceremony when the bride gets ready to move in with her new family after saying a sad goodbye to her parents.

    Some dads put up a strong front to control their emotions, while others flash a proud, teary smile. At the conclusion of the film, BharatMatrimony issues an “apology” for matching daughters with suitable life partners and for causing this heartbreaking separation.


    The Extraordinary Growth of Matrimonial Sites During Pandemic
    During the pandemic, matrimonial sites witnessed a huge surge. Learn more about the revenue and market share of Shaadi.com, Jeevansathi, and more.


    Dove Men+Care

    Dove Men+Care #CongratsItsADad Campaign
    Dove Men+Care – Father’s Day Campaign

    Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day. The initiative’s execution showcased a remarkable level of agility, aligning with the brand’s continued dedication to acknowledging the life-changing impact of care. #CongratsItsADad is all about the dads who got the best Father’s Day present ever: a baby.

    The campaign included photos of new parents and encouraged everyone to recognize the care that dads and father figures provide in their lives. Dove Men+Care wasted no time turning the birthing photographs sent in by families and photographers around the nation into outdoor digital billboards. On the same day, they went up in more than 1,600 spots around New York City, including Penn Plaza and Times Square.


    Dove’s Real Beauty Campaign | Did It Go Well?
    Dove launched the ‘Real Beauty Campaign’ in 2004, an evolving marketing campaign aimed at boosting self-confidence among women and children.


    Edelweiss Mutual Fund

    Edelweiss Mutual Fund – Father’s Day Campaign

    Edelweiss Mutual Fund has released a digital film called “Chhoti chhoti kishton ne, Seench liya aaj rishton ko” in celebration of Father’s Day.

    The digital film’s goal is to make a strong point about enabling dads to live independently and with purpose in retirement while capturing the unique link between a grandpa and his grandchild.

    In the video, it was shown a middle-class family on a summer vacation to the village to stay with the boy’s grandpa. The boy is five years old. As they get ready to depart, the pair touches the old man’s feet in a traditional gesture to request his blessings. As the little boy clings to his grandpa, a touching scene unfolds.

    In a touching turn of events, the old guy politely turns down the couple’s small financial gift and instead surprises them by giving their son a larger sum of money along with some sincere wishes. As they watch this act of kindness develop, the couple is profoundly affected by the range of feelings they are experiencing. A catchy melody enhances the scene’s emotional effect as it plays in the background of the film.

    Godrej Group

    Godrej Group – Father’s Day Campaign

    A heartwarming recipe that pays tribute to fathers across the world is part of Godrej Group’s #PerfectForDadRecipe, an inspiring Father’s Day campaign. The campaign dives into deep contemplation and is sure to provoke thought. Highlighting a father’s important contributions in the kitchen, #PerfectForDadRecipe encourages diversity in new-age parenting while shattering biases and addressing stereotypes connected with parental roles. An exclusive Father’s Day dish called “The Misunderstood Dad Platter” is showcased in the advertising, which incorporates Godrej products.

    Advocating for a shift in consumer mindset away from traditional gender stereotypes, the #PerfectforDadRecipe campaign highlights the equal abilities of fathers and mothers in the home and the role of parents. Godrej Group’s Corporate Brand & Communications team and Creativeland Asia came up with the idea for #PerfectforDadRecipe to highlight the importance of fathers in raising children and making the house a home. Featuring Godrej items and a father in the kitchen, the ad taps into the many feelings and societal expectations around fatherhood.


    Godrej Success Story: Journey to become a global conglomerate
    Check out how a small security product company from India became a giant conglomerate that serves multinational markets


    HDFC

    HDFC – Father’s Day Campaign

    The Father’s Day advertisement by HDFC Mutual Fund stresses the value of starting early and how even modest investments now may pay off handsomely later. Many fathers instill in their children the values of saving for the future and working hard now will pay off in the end. The company takes a page out of Dad’s playbook when it comes to saving money and promotes a similar attitude among consumers.

    Himalaya Babycare

    Himalaya BabyCare – Father’s Day Campaign

    Because of the sacrifices they make and the challenges they go through, fathers are the very first heroes in our lives. They love and protect us. However, not many parents are aware that their children look up to them as role models. An advertisement for Father’s Day that Himalaya Babycare created describes the spirit of fatherhood and encourages children of all ages to express to their fathers that they are their heroes.

    Licious

    Licious – Father’s Day Campaign

    In every household, fathers are the unofficial “meat experts,” and they are frequently the ones who are responsible for purchasing chicken and mutton. The majority of people take their obligations extremely seriously, making certain that their family can enjoy the very best that life has to offer. The moment that they are taken away from this duty against their will, there will undoubtedly be some complaints received. In an homage to fathers on Father’s Day, the meat brand Licious apologizes to fathers for relieving them of their “meat duties,” in which the fathers express their displeasure with the situation.


    Licious Success Story – Meat And Seafood Company
    Licious is a Bengaluru-based company. Licious business model is a farm-to-fork one. Know about the Licious Startup story, its Founders, Revenue, and Growth story here.


    Poonawalla Fincorp

    Poonawalla FinCorp – Father’s Day Campaign

    Cyrus Broacha portrays the character of Boman Naoroji, who has a crush on his red automobile, which he refers to as “Boman Ki Pyaari,” and goes to great lengths to ensure that it is in perfect shape. On the other hand, “Boman Ki Pyaari” is of secondary importance to “Boman ki Dulhaari,” which is his daughter. To raise money for his daughter’s new venture, Boman decides to sell his much-loved automobile. Thankfully, Poonawalla Fincorp comes to the rescue, and “Boman ki Pyaari” continues to maintain its relationship with Boman. This campaign is being run by the company to draw attention to the collateral-free loan product that the company provides, with the end goal of encouraging clients to make it their preferred one-stop solution. It is the unwavering support that fathers provide for their children that this brand highlights. Fathers are there for their children even when they would rather remain in the background.

    Narayana Group

    Narayana Group – Father’s Day Campaign

    The narrative of Narayana Group is about a father who is unshakable in his support of his son to assist him in achieving success. The movie praises the importance of fathers as motivators, role models, and mentors, demonstrating to children that they can inculcate values, discipline, and a desire for learning through their actions rather than just words.

    SBI Life

    SBI – Father’s Day Campaign

    The #PapaHainNaa digital film that SBI Life has created for Father’s Day depicts the journey of self-realization that a father goes through as he realizes that he has been inadvertently imparting values of perseverance and dedication in his child.

    One notion that is narrated by all of these advertisements is that behind the scenes, fathers not only put in a lot of effort to make their children’s goals come true, but they also give their children the support that they require. When they are put in a position, fathers become more emotional than mothers, even though they convey the image of being emotionless. Fathers are frequently thought of as being the person with the most difficult hearts. To put it simply, they are the engine that propels the life of every child.


    Father’s Day Gift Ideas: Unique, Useful & Heartfelt Picks from Indian Brands That Care
    This Father’s Day, discover the best Indian brands offering thoughtful gifts for dads who deserve meaningful, high-quality, and practical surprises.


    FAQs

    When is Father’s Day celebrated?

    Father’s Day is celebrated annually on the third Sunday in June. This year, it is on 15th June.

    What is the Dove Men+Care campaign about?

    Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day.

    What was Godrej’s Father’s Day campaign?

    #PerfectforDadRecipe was Godrej’s Father’s Day campaign.

  • Why Papa John’s Failed in India? | Papa John’s Pizza Case Study

    Papa John’s, one of the world’s largest pizza delivery chains, entered the Indian market in 2006 with high hopes and global brand recognition. However, despite its international success, the brand struggled to connect with Indian consumers and eventually exited the market in 2017. This case study explores the reasons behind Papa John’s failure in India, including its challenges with localization, competition, and operational strategy, and what lessons other global food brands can learn from its experience.

    The Startup Story of Papa Johns
    Papa Johns Entry In India
    Papa Johns Expansion in India
    Why Papa John’s Failed in India?
    Future Plans – Reentering India

    Papa John’s India Case Study

    The Startup Story of Papa Johns

    Papa John’s was founded in 1984 by John Schnatter. After his venture became a success, the company went public in 1993. The growth of Papa John’s was so phenomenal that within a year that it had 500 stores, and by the year 1997, it had a total of 1500 stores. Papa John’s operates over 5,500 locations across 49 countries and territories, making it the third-largest pizza delivery company in the world, which is inclusive of both restaurants and company-owned stores. The restaurant chain has opened its franchises in many countries across the globe, including Russia, Spain, Colombia, the United Kingdom, Mexico, etc.

    Papa Johns Entry In India

    Papa John’s took its first step in India in 2006. They were run by Om Pizza and Eats. This firm was owned by the nephew of the steel baron Lakshmi Mittal, Atulya Mittal. Their main intention was to seize the pizza market in India and attract the customers of the already established pizza giants in India, like Domino’s and Pizza Hut. Papa John’s first opened four outlets in India.

    They had very clear reasons for choosing India to expand their business. One of the main reasons was the immense efficiency of the consumer food market as far as national productivity, innovation, and R&D were concerned.

    The pizza segment was contributing a major part of India’s gross fast food market. Along with this, the scope for tourism and the presence of a mix and diverse culture opened up a wide range of opportunities in front of the company as far as experimentation and innovation in their products are concerned.

    They were also sure about the much-needed glocalisation that has to be done to suit the Indian taste and culture. They also decided to promote their brands in different ways, including advertisements in all kinds of media. They also ensured that the pricing of their products aligned with the capacity of the local people.


    Wow! Momo Marketing Strategy – How it captured the Indian market [Case Study]
    WOW! Momo is one of the biggest Momo supply chains in India which was started with an initial investment of INR 30,000. Here is an in-depth case study on how they marketed Wow! Momo.


    Papa Johns Expansion in India

    In June 2006, Papa Johns Pizza opened its first outlet in India in Noida. Aiming to take advantage of the rising middle class in India, it planned to open various outlets in all the prominent places in India. These places include Delhi, Haryana, Punjab, Himachal Pradesh, Rajasthan, Uttar Pradesh, and Uttarakhand. The outlets were opened by Om Pizza Eats India, the master franchise for Papa John’s.

    Om Pizza had been operating more than 15 Papa John’s outlets across India and had a revenue of INR 25 crores and expected an annual cash loss of INR 10 crores. However, in December 2013, the controlling stakes in the major franchise were bought by Avan Projects for INR 25 crores.

    Along with Avan Projects and Global Franchise Architects, Papa John’s announced a merger with the existing Pizza Corner stores in South India. This happened during the first quarter of 2015.

    This merger helped Papa John’s expand the number of stores in India by more than 40 stores. But it had its downsides. Now they had outlets in major south Indian cities like Bangalore, Chennai, and Hyderabad. By the end of 2015, they were operating in 11 cities in India. They were Mysore, Bengaluru, Hyderabad, Chennai, Vellore, Maddur, Pune, Hosur, Mumbai, Mandya, Tirupati. Do note here that by this time itself, the first outlet at Noida was already closed.


    27 Best Franchise in India | Most Profitable Franchise Business Ideas
    Discover the best franchise businesses in India. From low-cost to profit-churning models, find your path to entrepreneurial success!


    Why Papa John’s Failed in India?

    There are several factors responsible for the failure of Papa John’s Pizza India. The challenges faced by Papa John’s that eventually resulted in the fall and closure of the Pizza company in India are mentioned below.

    Unprepared for Competition

    In India, Papa John’s had to face a lot of unprecedented challenges. Not all the challenges can be included in this category of unexpected; some of the problems were due to the lack of planning and vision of the firm.

    The first one was its inability to compete with the giants in the industry, like Pizza Hut and Domino’s. Not only that, but the other two really took advantage of the shortcomings of Papa John’s, which made things harder for the company.

    Although they trained their employees efficiently to use technology and build the name of the brand, they were unable to reach the lighter end of the tunnel. They lost all of their customers to the giants – Domino’s and Pizza Hut.

    As mentioned earlier, the net profitability of Papa John’s was way behind that of Domino’s and Pizza Hut. Reports say that their net margin was only 4.6% of their total sales, while Domino’s Pizza and Pizza Hut had a net margin of 8.2% and 7.9%, respectively. This was the data of 2014, and it was during this dangerous juncture that Papa John’s came to terms with Pizza Corner for the merger.

    They did not consider the risk factors involved with such a merger and nor did they calculate the risk that is associated with a probable failure. When they took so much on themselves, the management was unable to operate efficiently in their newly opened stores.

    India Quick Service Restaurant Market
    India Quick Service Restaurant Market

    Lack of First Mover’s Advantage

    During this time, Domino’s was expanding its outlets in India like wildfire. The company had only 364 stores in 2010. It rose to a whopping 1127 stores by the time it was 2017. As far as Papa John’s was concerned, it had only 66 stores across 11 cities in India, while Domino’s had launched its outlets in more than 265 cities.

    They were also quick enough to become the first food service company that launch online and mobile ordering across India in a successful manner. The phenomenal growth of Domino’s crippled the expansion of Papa Johns. They were unable to compete with the extremely fast delivery and sophisticated technology of Domino’s.

    One of the biggest setbacks that Papa Johns Pizza had to face was that they never got to have the first mover’s advantage. They were always the ones to watch Domino’s faring heights helplessly. This enabled Domino’s to sell its pizzas at a very low profit margin. They were able to bear the cost because of the wider presence they had across the nation. This further adversely affected Papa John’s Pizza.

    Overdependence on Technology

    While most of the firms, especially in the fast-food market, prefer people who are warm and cordial to others, Papa John’s looks for employees who are technically sound.

    It forgot the fact that the staffing in the stores plays a very important role in establishing any outlet. This, along with the absence of good training and the lack of a sound employer-employee relationship, put Papa John’s in a very dark spot. One must say that they were dependent more on technology than on developing their human resources.

    Unwise Choices

    It is always important to watch the indicators such as exchange rate, interest rate, stock exchange, imports, exports, and similar details that inform us about the world economy. By inferring the nature of these indicators, every business firm should be able to improve and work on its EBITDA. However, Papa John’s was more interested in building its brand rather than strengthening its foundation.

    They did not pay enough attention to the existing stores while they were busy opening up newer outlets in South India. When things were going south, instead of looking for ways to improve their business, they went on a merger with Pizza Corner, which demanded a huge investment. The inability to choose the right choice among the available choices further paved the way to the exit of Papa John’s from the Indian market.

    Customer Dissatisfaction

    Papa Johns India Pizza Pricing | Papa Johns menu vs Dominos menu
    Papa Johns India Pizza Pricing | Papa Johns menu vs Dominos menu

    There is a very common phrase that never gets old in the business world – the customer is king. It can be observed that many times Papa John’s Pizza forgot this mantra. While they had planned the glocalisation of the menu, it did not materialise well when implemented.

    In India, pork consumption is not that popular. Papa John’s India should have identified this cultural nuance and excluded or kept a low profile for their pork dishes. There are already existing examples where many international companies in the food business adapt their menu depending upon the country, if not the regional states. However, Papa John’s did not look into it, and their dishes were not accepted as dearly as they accepted Domino’s and Pizza Hut dishes.

    It is understood that it does not mean that the whole of India does not eat pork, the numbers were very less and this led to a situation where there was absolutely no demand for the pork varieties.

    This again would not have been a problem had they been able to effectively popularise their other dishes. But they were very behind in the market while Domino’s and Pizza Hut had an extremely localised menu that aligned with the likes of pizza lovers. This led to a rapid decline in sales.


    How to Start a Domino’s Franchise in India | Cost | Licensing | Benefits | Challenges
    Domino’s franchise is one of the most successful franchises in India. Learn how to start a Domino’s franchise, Domino’s franchise cost, its benefits, challenges, and more.


    Future Plans – Reenetering India

    Papa John’s is set to reenter the Indian market in 2025 after exiting in 2017 due to underperforming stores. Although its return was initially planned for last year, the launch was delayed. Now, the company aims to open over 650 outlets in India over the next decade. Papa John’s is taking a careful approach, ensuring its franchise partners have the right menu, technology, and restaurant setup to succeed in India’s complex market with diverse consumer preferences.

    Conclusion

    It can be concluded that the inability of Papa John’s to analyse the existing market and the nuances of the local market made them highly incompetent. While Papa John’s India saw a diverse population as an opportunity to expand their outlets, they did not foresee the challenges that are associated with it. Being in the business world, they should have been more careful about the correct signs that we see around and should have acted accordingly.

    The untimely merger also came as a blow to the third-largest pizza delivery chain in the United States of America. Had they researched more about the demographic distribution of the Indian population and the challenges and advantages of the Indian fast food market, they would have had better luck in this country.

    The case of Papa John’s is an example for all the entrepreneurs out there to have a clear understanding of the existing market and a clearer vision for their business in the future before getting into it.

    FAQs

    Who founded Papa Johns?

    Papa Johns was founded by John Schnatter in 1984.

    Is Papa Johns available in India?

    Papa John’s entered India in 2011 and shut down its operations in 2017.

    Why Papa John’s failed in India?

    Some of the reasons why Papa John’s closed in India are:

    • Papa John’s was Unprepared for Competition
    • It lacked First Mover’s Advantage
    • They were over-dependent on Technology
    • Customer Dissatisfaction with the types of Papa John’s Pizza

    Who were the biggest competitors of Papa John’s in India?

    Dominos and Pizza Hut were the biggest competitors of Papa Johns, which were already successful in capturing the Indian market before Papa Johns.

    What happened to Papa John’s pizza?

    ​Papa John’s entered India in 2006 but exited in 2017 due to challenges such as poor localization, operational inefficiencies, and stiff competition from established players like Domino’s and Pizza Hut. The company failed to adapt its menu to Indian tastes and struggled with delivery logistics and customer service, leading to underperformance.

    Is Papa John’s in India?

    Papa John’s is planning to reenter India in 2025 after closing in 2017.

  • Domino’s Case Study | Pizza Chain Dominating in India

    Today, the fast-food industry has become a big part of our daily lives. Some brands are so popular that their names are linked to the food they serve—like McDonald’s for burgers, Coke for soft drinks, and Domino’s for pizza.

    While many fast-food businesses struggle to gain recognition, Domino’s has built a strong brand with its delicious taste and consistent quality. It has earned the trust of loyal customers and continues to grow. Let’s take a look at the story behind Domino’s success.

    This Domino’s case study explores how the brand became a global leader in pizza delivery through innovation, quality, and customer satisfaction.

    Domino’s Startup Story
    Domino’s Entry in India
    Challenges Faced by Domino’s in India
    Domino’s Strategic Business Model
    Domino’s Revenue and Growth
    Reason for the Success of Domino’s Pizza
    Domino’s Future Plans

    Dominos Case Study

    Domino’s – Startup Story

    Tom Monaghan - Domino's Founder
    Tom Monaghan – Domino’s Founder

    It was in 1960, when Tom Monaghan and his sibling, James, assumed control over the activity of DomiNick’s, a current area of a little pizza café network that had been claimed by Dominick DiVarti, at 507 Cross Street (presently 301 West Cross Street) in Ypsilanti, Michigan, close to Eastern Michigan University.

    The arrangement was verified by a $500 initial installment, and the siblings obtained $900 to pay for the store. Within eight months, James exchanged his half of the business to Tom for the Volkswagen Beetle they utilized for pizza deliveries.

    Monaghan needed the stores to have a similar marking, yet the first proprietor disallowed him from utilizing DomiNick’s name. At some point, a worker, Jim Kennedy, came back from a pizza conveyance and proposed the name “Domino’s”. Monaghan quickly cherished the thought and authoritatively renamed the business Domino’s Pizza, Inc. in 1965.

    The organization logo initially had three dabs, speaking to the three stores in 1965. Monaghan intended to include another spot with the expansion of each new store, yet this thought immediately blurred, as Domino’s accomplished fast growth. Domino’s Pizza opened its first establishment area in 1967 and by 1978, the organization extended to 200 stores. Domino’s Pizza had 20,591 restaurants worldwide as of 2023.

    Domino’s Entry in India

    Jubilant Foodworks started its business under the name Domino’s Pizza India Private Limited in 1995 and opened the first outlet of Domino’s Pizza in 1996.

    In the first quarter of 2014, Jubilant Foodworks inaugurated the 700th Domino’s Pizza outlet, and in the next 24 months, they went on to open 300 more outlets, making India only the second country after the United States to reach the 1000 mark for Domino’s Pizza.

    After being in operation for over 20 years now, Jubilant Foodworks has over 1000 Domino’s Pizza outlets in India and 20 outlets in Sri Lanka while holding contracts for both Bangladesh and Nepal. The company aims to double its outlets by 2021.

    In 2011, Jubilant Foodworks signed a franchise agreement with Dunkin’ Donuts, an American coffee, and donuts chain to open its stores in India, the first of which opened in 2011.


    How to Start a Domino’s Franchise in India | Cost | Licensing | Benefits | Challenges
    Domino’s franchise is one of the most successful franchises in India. Learn how to start a Domino’s franchise, Domino’s franchise cost, its benefits, challenges, and more.


    Challenges Faced by Domino’s in India

    In January 2016, Domino’s opened its 1000th outlet. In 2016, the Center for Science and Environment(CSE) revealed that their pizza bread was bound with poisons and cancer-causing agents, for example, potassium bromate and potassium iodate. Domino’s did not react to the CSE questions Potassium bromate is a Category 2B cancer-causing agent, which means it can cause liver cancer. In 2017, live bugs were found in Domino’s pizza flavoring sachets in Delhi, a video of which went viral. This provoked Domino’s to quit giving flavoring sachets for quite a while. When they restarted, they changed the pressing from straightforward to obscure.


    Domino’s Interesting facts | Unknown Facts about Domino’s
    Domino’s Pizza is popular multichannel pizza restaurant chain. Here are some interesting facts about domino’s you might not be knowing about.


    Domino’s Strategic Business Model

    The organization’s present direction can be followed back to 2010, when Domino’s patched up its pizza formula and propelled a striking “Goodness Yes We Did” crusade that got itself out for having a dreary item.

    Since then, systemwide deals have bounced from $3.1 billion to $5.9 billion in 2017. The organization’s methodology has aroused financial specialist intrigue, as well. It’s putting it mildly to state that Domino’s has been having some fantastic luck recently. While a significant part of the business has been level to marginally positive, the pizza mammoth has posted income development above 20% for as far back as 75%, and has encountered 30 successive quarters of same-store deals development.

    On account of this reliable advancement, Domino’s outperformed Pizza Hut in 2017 to turn into the nation’s biggest pizza chain by deals, even though it has around 2,000 residential units.

    Domino’s is anticipating $25 billion in yearly deals all around by 2025 – twofold its 2017 offers of $12.25 billion – just as 2,000 new U.S. stores inside that time allotment.

    Domino’s Revenue and Growth

    Domino's Global Revenue
    Domino’s Global Revenue

    Domino’s Pizza generated a revenue of 4.36 billion U.S. dollars worldwide in 2021.

    The principal source of income for Domino’s is its inventory network which records for the most noteworthy piece of its whole income. Aside from that the sovereignty and expenses it gets from its franchisees are the second biggest wellspring of pay for the brand. Domino’s likewise worked a set number of stores in the US advertise. The Inventory network of Domino’s takes into account certain Domino’s franchisees and the organization’s working stores in the US and Canada. In 2018, the supply chain section of Domino’s represented around 57% of its income. It produced about 1.94 Billion US dollars in income. The rest of the sources including eminences and charges from the US and worldwide franchisees just as deals in the organization worked stores created about 1.5 Billion US dollars in income. Domino’s inventory network works 19 local mixture assembling and sustenance store network focuses in the US and 5 batters assembling and nourishment production network focuses in Canada.


    Zomato Success Story – Latest News | History | Founders | Funding
    Zomato is an Indian food delivery startup founded by Deepinder Goyal and Pankaj Chaddah. Zomato hits $3.9 Billion valuation. Read about Zomato Success story, history, tagline, founders, startup challenges, funding, wiki and acquisitions.


    Reason for the Success of Domino’s Pizza

    Following are the factors of the success of the dominating pizza company, Domino’s:

    Adaptability to Digital and Online Mediums

    While the kitsch of the stove vehicle may not speak to each financial specialist, Domino’s has made a striking showing on the innovation front. It’s forceful in making ways for clients to put in their requests on different stages, including keen TVs, Ford Motor Co. (F) vehicles, and on Twitter through emoticons. A ravenous client doesn’t need to look into the number and call – he can arrange a pie on a smartwatch or over a plain exhausting Internet program. “They have a greater number of approaches to get to the brand than contenders,” says BTIG overseeing chief of cafés Peter Saleh. Be that as it may, smaller organizations have fewer assets to adjust to changing innovations and requests, which gives Domino’s a bit of leeway. Domino’s gains 55 percent of U.S. deals through requests on the web or using versatile stages, says Stephen Andersen, an investigator at New York City speculation firm Maxim Group. Furthermore, it’s getting up to speed with Pizza Hut’s piece of the overall industry. Domino’s expanded its piece of the pie from 9 percent to 12.3 percent in 2014, while Pizza Hut slipped from 14.7 percent to 14.4 percent.

    Pricing

    Some inexpensive food chains are attempting to one-up one another with regards to evaluating fast suppers. Wendy’s Co. (WEN) dismissed things from a year ago with a four-for-$4 bargain. Others went with the same pattern, including Carl’s Jr. Eatery Brands International-possessed Burger King (QSR) and even Pizza Hut. Domino’s has done little to respond to this pattern. “The heft of the cheap food endeavors are at breakfast or lunch,” says Longbow Research expert Alton Stump. “There’s not as much direct presentation” for Domino’s. Genuine, Domino’s offers some menu things for $5.99 (on the off chance that you purchase at least two), yet Pizza Hut offers a comparative, lower-cost alternative. Ease contributions tend to cut into net revenues, however, Dominos has been invulnerable with that impact – truth be told, incomes have bounced 23 percent since the organization presented its ease menu in 2013.

    Untapped Markets

    Just 7 percent of Domino’s business originates from nations outside the U.S., including the U.K., India, and South America. In any case, this is the place where financial specialists see the most potential pushing ahead. “It’s a long haul plan, yet there’s still a great deal of topography out there,” Andersen says. The organization saw an 11.7 percent bounce in the number of stores in 2015 and hopes to include somewhere in the range of 7 and 8 percent every year for a long time to come. One zone it’s just starting to infiltrate is China. Pizza Hut has had the main mover advantage in the nation and Yum is planning to turn off its China-centered business. Be that as it may, while Pizza Hut has built up a to a greater extent a bistro-like methodology in China, Domino’s can concentrate on conveyance. Furthermore, there’s space to develop – Dominos has just a bunch of stores in China, however, Andersen guesses it could have more than 1,800 by 2030.

    Domino’s Future Plans

    Domino’s is the main Pizza brand with solid universal nearness. Its income has likewise risen strongly over the most recent five years. By 2025, the organization expects a systemwide number of cafés to have developed over 25,000 stores. The fundamental focal point of the organization is quality and client accommodation. This has prompted solid brand value in the US and global markets separated from high deals, client dependability, and by large ubiquity. Interest in Pizza around the globe is developing and it introduces an appealing open door for Domino’s.

    With over 1000 outlets in India and every outlet offering the same tasty pizzas that everyone loves, Domino’s has shown everyone that standardization of taste and quality is very well achievable no matter how big the enterprise is. With over 1000 stores in just over 20 years and the goal of 1000 more in another 5, Domino’s India has shown what it looks like to be successful.

    The new and improved pizza has indeed struck the right chords with the customers and hopefully will re-establish Domino’s India as the ultimate pizza brand in the country.

    FAQs

    When did Domino’s open in India?

    Domino’s entered India in 1996.

    Where was the first Domino’s Pizza store in India?

    The first Domino’s Pizza store was opened in New Delhi.

    What is Domino’s annual revenue?

    Domino’s generated a revenue of $4.36 billion in 2021.

    What is Domino’s market share in India?

    Domino’s is the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home delivery.

  • Top 9 Food Chains in India

    The food industry is adding up its contribution to the world food trade every year. The top food chains in India have emerged as one of the high-growth and high-profit sectors. It is due to its immense potential for value addition, especially within the food processing industry. It has contributed almost 8.80 per cent of Gross Value Added (GVA) in Manufacturing and 8.39 in Agriculture. It sums up about 13 per cent of India’s exports and six per cent of total industrial investment.

    Therefore, we can drop the shade on how much the top food chains in India are contributing to the food industry, as well as the economy. We all are aware of the presence of these food chains around us. So, let’s take a look at these food chains that are extremely popular in the country.

    Domino’s Pizza
    Pizza Hut
    Barbeque Nation
    Subway
    Barista Lavazza
    Cafe Coffee Day
    Burger King
    Starbucks
    Haldiram’s

    Domino’s Pizza

    For the pizza geeks out there, Domino’s is like a one-stop destination to find love. Founded in 1961 by Tom Monaghan and James Monaghan, Domino’s is an American multinational pizza restaurant that has extended itself to be one of the top food chains in India.

    In 1996, the first outlet of Domino’s was launched in New Delhi. Later, the franchise rights to Domino’s Pizza in India is owned by Jubilant FoodWorks Limited and its subsidiaries in 2011. Besides pizza, they also serve a few other sides and Italian dishes.

    Pizza Hut

    Pizza Hut is another food chain founded by Dan Carney and Frank Carney in the year 1938. It is another pizza seller brand that has been at the top and is an American multinational restaurant chain. A strong competitor of Domino’s Pizza, Pizza Hut has launched in India in 1996. Gradually it has branched itself into 430 outlets till now.

    It is further planning to double its store count to over 700 in the coming five years. The owner of the US quick-service restaurant brand, Yum! Brands India is the second-fastest-growing market for Pizza Hut. It has contributed in the April-June quarter, upto 22% system sales growth.

    Barbeque Nation

    Barbecue Nation is one of the most widespread food chains in India. The startup emerged in India in 2006 and has been phased popularly as “Let’s party at Barbeque Nation.” It was founded by Sajid Dhanani

    Barbeque Nation offers its customer a wide range of food mixed with special herbs and other spices. A few featured items from this place include Veg Keema, parantha, crispy corn, Cajun-spiced potatoes, mutton dishes, chicken Angra and so on. The brand is famous for serving a wide range of buffets to its customers.

    Subway

    Subway offers a variety of freshly baked bread with different sides that just spices up the tongue of the customers. It was founded by Fred DeLuca and Peter Buck in the year 1965 No one can deny the quality of the food is indeed very good at Subway. Apart from bread, Subway offers subs, salads, treats, and desserts and to add there are pepperoni sandwiches, ham, and salami too.

    Subway is considered to be the second-largest QSR chain in the country as counted by the number of outlets they have. After launching in India in 2001, gradually it aimed at growing its business further. Now it has become one of the most popular food chains in the country.

    Barista Lavazza

    Sterling Group sold Barista to Lavazza in 2007 and by 2009, it became a well-known food chain in India with 200 outlets. Coffee culture has become a thing all around the world, which made these cafes grow faster in pace along with their business. Barista Lavazza is one of the ultimate places that served exquisite Italian coffees.

    Meanwhile, Barista claims to bring new meaning to Italian coffee which is to be consumed in the Indian sub-continent. Apart from India, it has customers from Sri Lanka, Bangladesh, Maldives, Nepal and Myanmar.

    Cafe Coffee Day

    Talking about coffee, our country is equipped with other top food chains in India, Cafe Coffee Day. It’s the favourite hangout lounge for almost all generations of people, especially the young ones. Apart from a wide variant of coffee, they also offer chicken Cheeseburger, big crunch veg classic burger, hot brownie fudge, black forest cake, double shots coffee, and a never-ending list.

    Started their journey in 1996, the Chikkamangaluru based company, under the parent company Coffee Day Global. Currently, Cafe Coffee Day has around 1500 outlets, making it one of the top food chains in India. One of the finest arabica coffee bean producers in Asia now exports them to abroad as well.

    Burger King

    Burger King is a popular America-based burger joint. It is considered to be an absolute competitor of Mc Donald. It arrived in the year 1996 and has successfully set up 400 outlets in two decades. This has helped shape fast-food consumption in India, later making it one of the popular food chains in India.

    The outlets are available in all the major cities of the country. They are Bangalore, Mumbai, Chandigarh, Coimbatore, Kolkata and many other places. Along with a few burger meals and other combinations, they also offer King XL, cheeseburgers, bacon King Jr, a range of whoppers, and even crispy and curly fries. For their dessert sections, they offer Pancakes, Frappuccinos, Delicious Chocolate milk, ice creams and a few other things too.

    Starbucks

    A popular phrase to start with, someone once said that ‘Starbucks is not just a brand; it’s an emotion.’ It is yet to be justified how much it holds the emotion in its customised coffee cup. however, talking about its existence in India, teens are in love with their named being carved on the coffee cups. The brand has indeed worked a great deal to enhance its business to become a food chain that is popular and mighty.

    Widely known for its hot coffee Frappuccino, espresso, and freshly brewed coffee, it also serves other beverages like shakes, which are pretty popular too. The menu does not halt here. They also offer lip-smacking snacks like chicken Kathi, paneer Kathi roll, tandoori paneer. IT has also included other delicacies like cakes, croissants, and muffins.

    24 Restaurant Marketing Ideas and Trends that Actually Work!
    The Food industry is one of the heavily crowded and therefore a competitiveindustry. Some restaurants are making great profits while some are losing thegame. One of the major reasons for the failure of any startup, especially arestaurant or food startup [/tag/food-startups/], is not knowing how t…

    Haldiram’s

    Starting with bhujiya and other mini snacks, Haldiram’s now offers full-fledged restaurants in big cities like Gurgaon, Mumbai, Delhi, Kolkata, Bangalore, etc. It is its reputation and food quality that summed it up to reach the top of the food business.

    It has been eight decades that Haldiram’s been functioning successfully running throughout the country. The Delhi and Nagpur based Indian sweets and snacks manufacturer has grown at a tremendous pace over the years. So much so, it has also been crowned as the country’s largest snack company in 2017.

    Conclusion

    For the food-geeks, these are some of the most famous food chains in India that will never let you down. Be it a party or a mood swing, you can easily grab any one of them and it will perfectly match your vibe at any time. Most of the companies even offer home delivery. Apart from that many food delivery websites deliver these items from these food chains to your doorstep.  

    FAQs

    Who founded Haldiram’s?

    Shivkisan Agrawal is the founder of Haldiram’s.

    How many stores of Pizza Hut are there in India?

    Pizza Hut has over 500 stores in India.

    Is Cafe Coffee Day an Indian brand?

    Cafe Coffee Day is an Indian brand founded in the year 1996.

  • List of Brands Endorsed by Bhuvan Bam

    Bhuvan Avnindra Shankar Bam is an Indian YouTube sensation, comedian and singer-songwriter hailing from Delhi, India. He is largely famous for his YouTube channel BB Ki Vines in which he portrays a man in his teenage years having hilarious conversations with a cast of various interesting characters portraying his friends and family, all played by him.

    He started his career by posting a satirical video of a journalist asking insensitive questions to a mother about her son’s demise due to the Kashmir floods. His first video got thousands of views and went viral in Pakistan. This inspired him to start a proper YouTube channel in 2015.

    Bhuvan Bam won the award for the Most Popular Channel on Youtube at the WebTVAsia Awards 2016. He was felicitated by the Hindustan Times at the first edition of their Game Changer Awards. And in 2017, India won the YouTube Creator Summit golf competition, where the main contributor was BB Ki Vines.

    Bhuvan Bam has one of the highest subscribed YouTube channels in India and is the director of BB Ki Vines private limited corporation. He is immensely famous and has a wide audience and influence, especially amongst the youth of this country. This is the reason that he has an array of brand endorsement deals in his name. Among which are brands like Pizza Hut, Lenskart, Beardo, and others.

    List of Brands endorsed by Bhuvan Bam

    Bhuvan Bam is a very famous name now with a good amount of social media influence. He has got tons of followers on various social media platforms which makes him a target for brands to endorse their products. Some of the most famous brands endorsed by him are Pizza ut, Mivi, Artic Fox, Beardo, Lenskart, Winzo, etc.

    Pizza Hut
    Mivi
    Arctic Fox
    Beardo
    Lenskart
    WinZo
    Ola Electric
    Myntra
    Faboom
    Tissot

    Pizza Hut

    Bhuvan Bam featuring in a Pizza Hut advertisement

    Pizza hut is a multinational Italian-American food chain and international franchise founded in Kansas, United States of America in 1958. It entered the Indian market in 1996 and is considered the largest pizza food chain in the world.

    Bhuvan Bam became the brand ambassador for Pizza Hut and was featured in its advertising campaign in 2019 to announce its new pizza range starting at ₹99 and ₹199. In this advertising campaign, Bhuvan was seen grooving to a trendy song called ‘Pizza Hut Javenge’.

    Bam said, “I have never done any such thing before. There were a lot of new things that I did in terms of performing stunts and jumping off from places. We all have grown up eating pizzas from Pizza Hut and to get associated with such a brand is itself an honour and a dream come true. Every second was worth it!” on his collaboration with the pizza giant.


    Best Food Business Ideas You Can Start Now
    These Food Business Ideas can be started by anyone. It also include Food Business Ideas with very low capital.


    Mivi

    Bhuvan Bam featuring in a Mivi advertisement

    An electronic gadgets company, based in Hyderabad, was started by the husband-wife duo of Viswanadh Kandula and Midhula Devabhaktuni in 2015. Mivi signed Bam to be the brand ambassador of their company in 2018.


    How To Build Your Personal Brand | 8 Best Ways To Do Personal Branding
    Best ways to do personal branding. 8 Steps to Build Your Personal Brand1.Niche selection.The ultimate guide to personal branding. Do you want to build a personal brand?


    On the agreement, Bam commented, “I am delighted to be associated with Mivi and be a part of the company’s incredible journey. As a brand ambassador, it gives me an opportunity to drive the company’s consumer-first approach to offer quality products equipped with advanced features and superior designs. Considering my viewers are all Gen Z and are always on the go, Mivi’s technology, reliability & cost will suffice their needs. I’m looking forward to this partnership to grow leaps and bounds together.”

    Apart from the advertisement campaign, Bhuvan Bam also promote MIVI in his videos well.

    Arctic Fox

    Bhuvan Bam featuring in an Artic Fox advertisement

    Founded in 2018 by Sridhar Thirunakara, with its headquarters in Bengaluru, Karnataka, Arctic Fox is a backpack designing brand that has also ventured into the designing and production of different products like water bottles as well.

    They signed Bhuvan Bam to be the face of their brand in 2019. The hard work and hustle that Bhuvan went and continues to go through to achieve and maintain the position that he is in resonates with the philosophy of the brand.

    Bam on this association said, “Arctic Fox products are so innovative and stand for ideologies similar to mine. I always say ‘Hustle Karo Bhasad Nahi’ and Arctic Fox believes in the same that you can achieve what you want if you set your mind to it and keep going. So being their very first ambassador is a surreal new beginning for me. I’m looking forward to all the things that are coming up and let me just say, if you really, really want something in life, just Dive In!”

    Beardo

    Bhuvan Bam featuring in a Beardo advertisement

    Beardo is a beard care brand that focuses not only on beard grooming products but skincare and body care products like face masks, soaps, body washes, moisturizers etc. It was founded by Ashutosh Valani and Priyank Shah.

    Beardo recently collaborated with Bam for its 2020 ad campaign where he uploaded on his Instagram a video of him enacting various intense looks of bearded movie characters from Bollywood movies.

    Beardo co-founder Ashutosh Valani said that “Bhuvan is the right choice for the brand because of the influence that he has on his target audience.”

    Lenskart

    Bhuvan Bam featuring in Lenskart advertisement

    An optical prescription eyewear chain, Lenskart is an Indian company based in Faridabad. It was founded in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi. It has stores in more than 70 Indian cities. The company had a valuation of more than 1.5 billion US dollars in 2020 and a revenue of around 132 million US dollars.

    In 2019, they announced that Bhuvan Bam would be the face of their brand, the company’s first male ambassador.  

    Bhuvan changed the landscape of internet content creation in India for the youth. He is a youth icon, a challenger of outdated norms and that makes him the perfect role model for everything that Lenskart wants to achieve with its brand. Digital is the way forward and both of them have their ideas perfectly aligned on that matter. He opened a Lenskart store in Gurugram, Haryana, where a large number of people showed up just to get the internet sensation’s glimpse.

    WinZo

    Bhuvan Bam featuring in Winzo advertisement

    One of the biggest interactive entertainment and social gaming platforms in India, Winzo was founded in the year 2018 by Paavan Nanda and Saumya Singh Rathore. Basically, the app gives out the opportunity to third-party games and gives them their platform, where people can play. Here, you can play various games and win real money.

    In February 2022, WinZo announced that they have taken Bhubam Bam as the brand ambassador of the social gaming platform. Over 7 crore people already play on this platform.

    WinZo co-founder Saumya Singh Rathore said that “Bam is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. In Bhuvan, we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”

    Ola Electric

    Bhuvan Bam featuring in Ola Electric advertisement

    Ola Electric is an Indian electric two-wheeler manufacturing brand. It was founded in the year 2017 by Bhavish Aggarwal. Its parent company is Ola Cabs. The brand is all about developing electric scooters.

    Ola Electric took Bhuvan Bam as one of their brand ambassador for their electric scooters in 2021. Bhuvan Bam, being one of the most influential figures in the YouTube industry, Ola’s collaboration with him was a strategic one. Through this collaboration, their main aim was to create content that will help in presentation innovations to the public.

    Bhuvan Bam regarding the association said that “I am really happy that Ola Electric considered me as one of their ambassadors. It’s truly exciting to be a part of this green revolution, something I’ve always wished for. The scooters are really sleek, attractive and are designed as per the Indian electric vehicle market. I have joined the green revolution already and I can’t wait for everyone to get their hands on it.”

    Myntra

    Bhuvan Bam featuring in Myntra advertisement

    It is one of the largest fashion E-commerce companies based in India. Myntra was founded in the year 2007 and since then it has never looked back and has been continuously serving Indians with fashionable apparel and accessories.

    In 2020, Myntra made Bhuvan Bam their first digital brand ambassador, this collaboration was made to attract the tech-savvy generation and they decided to create content together. Regarding the association, Bhuvan, said, “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion. I am extremely proud to contribute to Myntra’s vision of powering the fashion tastes and preferences for an entire generation of people coming through.”

    Faboom

    Bhuvan Bam featuring in Faboom advertisement

    Faboom is a popular fantasy sports platform founded in the year 2019. It was founded by Pratik Kumar, Rishab Mathur and Sudhir Kamath. Not only that, the platform won the Best Product Innovation Award in 2020.

    Faboom roped in Bhuvan Bam in 2020 as their brand ambassador. The biggest Indian YouTube star Bam was the perfect choice for them. On his association with Faboom, Bhuvan said “It is of top-most importance to me that the brand I associate with aligns with my ideology and is equally relevant to my audience. We all have grown up playing sports and games during our childhood. At a time like this, especially when social distancing norms don’t allow us to physically relish those times, it’s really exciting how Faboom’s disruptive platform provides us with the exact same feeling of enjoying our favourite sport. I’m eagerly looking forward to being a part of this passionate group.”

    Tissot

    Bhuvan Bam confirms his endorsements through Twitter

    Tissot is a luxury watch brand, the brand is famous for producing stylish luxury watches at an affordable price. In 2019, Bhuvan Bam became the brand ambassador of the luxury watch brand. The influence Bam has on the youth is something on another level. People consume content mostly through the internet now, so naturally, Bhuvan Bam termed announced their collaboration on Twitter and termed it “The New Beginning”.

    Conclusion

    Bhuvan Bam has a large audience amongst the age group of 15-45 years. Not only does he have over 20 million subscribers on YouTube but has 14.2 million and 3.9 million followers on other social media platforms like Instagram and Twitter respectively. He has a tremendous influence on his target audience and that is why he is a hot property in the advertising world and attracts several successful brand endorsement deals from major as well as small companies like Pizza Hut, Mivi Myntra and others. Brands are aware of what kind of influence he has over youth because of his content, that are hilarious as well as provides moral messages

    FAQs

    What is Bhuvan Bam full name?

    Bhuvan bam’s full name is Bhuvan Avnindra Shankar Bam.

    What is Bhuvan Bam’s age?

    Bhuvan Bam is 27 years old.

    How many subscribers does Bhuvan Bam have?

    Bhuvan’s channel BB Ki Vines has 20.6 million on YouTube.

    How many followers does Bhuvan Bam have on Instagram?

    Bhuvan Bam has 11.8 million followers on Instagram.

    What brands does Bhuvan Bam endorse?

    Bhuvan Bam endorses Beardo, Winzo, Faboom, Myntra, Mivi, Pizza Hut, Arctic Fox, Lenskart etc.

  • Which Are the Biggest Fast-Food Restaurants Chains in the World Today?

    There are two kinds of people when it comes to food choices. The first are the ones who like to try new things every time they go out. The others are the ones who like to stick to their routine of comfort food.

    The young people of today are keener to try out new foodstuff in new restaurants. They like to explore new places not only for the food but also for the aesthetics of the ambiance.

    But no matter how much one tries out new eating places there are certain names that do not go out of style and choice. These are the famous restaurant chains that are present all around the world.

    Restaurant Chains are collection or group of restaurants. These restaurants have the same name, image, and food and beverages offered. The company opens many outlets in different locations all around the world. These outlets can be owned by the company itself or it can allow others to open them by making them buy the franchise.

    These chains are huge brands now. Their quality, menu, and environment are something that will always attract consumers themselves.

    There are many restaurant chains that are super popular in the world. For Example- Starbucks, McDonald’s, Taco Bell, and many more.

    How the Pandemic Treated Restaurant Chains?
    Biggest Restaurant Chains in The World

    1. McDonald’s
    2. Subway
    3. Starbucks
    4. Kentucky Fried Chicken (KFC)
    5. Domino’s
    6. Burger King
    7. Pizza Hut
    8. Dunkin’
    9. Taco Bell
    10. Wendy’s

    Biggest fast food chain in world

    How the Pandemic Treated Restaurant Chains?

    There was no sector in the market that did not get affected by the pandemic. Like every other area, even the restaurant chains were deeply impacted by it. In the beginning, almost every chain had to struggle due to the sudden closure of their activities.

    But it was not for long. Soon, the eating places were allowed to continue their operations. There were certain restrictions like the food was not allowed to be served within the restaurants. Takeaways and home delivery were the only sources for them.

    Many chains like Pizza Hut faced losses due to this and as a result, they had to shut down their various physical outlets. Others, however, like McDonald’s became popular choices for people because of their drive-thru facility.

    So, the impact of the pandemic was quite mixed for the restaurant chains. They faced losses, and had to shut down certain outlets, but were also able to gain their customers back in no time.

    Biggest Restaurant Chains in The World

    There is a specialty about restaurant chains, they have the loyalty of their customers. This loyalty is what makes them strong and able to expand further.

    The following are the biggest chains of the restaurant in the world:

    McDonald’s

    Founded: 1940
    Founder: Richard McDonald and Maurice McDonald
    Heaadquarters: Chicago, USA

    When it comes to fast food, a brand name that instantly pops up in our heads is McDonald’s. McDonald’s was founded in the year 1940. The founders are Richard McDonald and Maurice McDonald. Its primary office is in Chicago, USA.

    The chain is famous for its delectable burgers, fries, meals, and more. It has more than 40,000 outlets in different locations in one hundred nineteen countries. It is the largest chain of fast-food restaurants in the world.

    Subway

    Founded: 1965
    Founder: Peter Buck and Fred DeLuca
    Heaadquarters: Milford Connecticut, USA

    Another super important name on the list is Subway. It was founded in the year 1965. The founders are Peter Buck and Fred DeLuca. Its main headquarters is in Milford Connecticut, USA.

    Subway is most famous for its submarine sandwiches and wraps. Also, it offers other foodstuffs like salads, donuts, beverages, and more. It has more than 37,540 outlets in around a hundred countries. Out of these around half of its number are in the USA.

    Starbucks

    Founded: 1971
    Founder: Zev Siegl, Jerry Baldwin, and Gordon Bowker
    Heaadquarters: Seattle, USA

    So many people around the world are almost addicted to the coffee of this chain. It was founded in the year 1971. The founders are Zev Siegl, Jerry Baldwin, and Gordon Bowker. Its primary office is in Seattle, USA.

    Starbucks is famous for its varied variety of coffees, elegant décor, and luxurious experience. It has nearly 34,300 outlets present in more than eighty countries. This is the biggest coffeehouse restaurant chain in the world.


    Top 7 Best Fast-Food Marketing Strategies to Grow Your Business
    Best Marketing Ideas For Fast-Food Restaurants | Marketing Strategies For Fast-Food Restaurants That Will Help Your Fast-Food Restaurant To Grow


    Kentucky Fried Chicken (KFC)

    Founded: 1952
    Founder: Pete Harman and Colonel Sanders
    Heaadquarters: Louisville, Kentucky

    Whenever we think of eating crispy and delicious fried chicken, KFC is the first name to come to our heads. This restaurant chain founded in the year 1952 is the favorite of many. Pete Harman and Colonel Sanders started the chain of these fast-food restaurants. Its primary office is in Louisville, Kentucky.

    It is notable for its amazing chicken burgers, chicken popcorns, hot wings, and many more. It has more than 25,000 stores in around one hundred forty-five countries.

    Domino’s

    Founded: 1960
    Founder: James Monaghan and Tom Monaghan
    Heaadquarters: Ann Arbor, Michigan, USA

    It is a restaurant chain known for pizzas founded in the year 1960. James Monaghan and Tom Monaghan are the founders. The headquarters is in Ann Arbor, Michigan, USA. Domino’s is the biggest player when it comes to the pizza market in the world.

    This is super popular for its range of delicious pizzas. It is a popular and favorite of many because of its great delivery service and various offers. It has around 18,850 outlets in more than ninety countries.

    Burger King

    Founded: 1954
    Founder: David Edgerton and James McLamore
    Heaadquarters: Miami, Florida, USA

    In terms of burgers, McDonald’s is not the only player in the market. There is another popular restaurant chain in the market is Burger King. It was founded in the year 1954. David Edgerton and James McLamore are the founders of this chain. The primary office is in Miami, Florida, USA.

    This is the most popular for its signature Whopper (its signature hamburger). It also provides special meals, beverages, and certain desserts. It has around 18,650 outlets in a hundred countries.

    Pizza Hut

    Founded: 1958
    Founder: Dan Carney and Frank Carney
    Heaadquarters: Plano, USA

    It is the most popular brand when it comes to a variety of pizzas. It was founded in the year 1958. Dan Carney and Frank Carney are the founders of this famous chain of restaurants. The headquarters is in Plano, USA. Be it in India, the USA, or others, this is surely one of the favorite restaurants for many.

    It is renowned for its amazing pan pizzas, garlic bread, pasta, and more. The restaurant chain has more than 18,000 restaurants in the world. These are present in above a hundred countries.


    Top Food Chains India For Your Buckelist
    For all the food lovers out there, here is the list of top food chains that will ensure a ready experience to choose from snacks to meal.


    Dunkin’

    Founded: 1950
    Founder: Bill Rosenberg
    Heaadquarters: Canton, Massachusetts, USA

    It is the biggest restaurant chain for donuts and coffee in the world. It was founded in the year 1950. Bill Rosenberg is the founder of this popular chain of quick-service restaurants. The primary office is in Canton, Massachusetts, USA.

    It is the most favored for its wide variety of savory donuts. It is also renowned for its coffee, bagels, beverages, and more. Dunkin Donuts is not so successful in India, yet there are almost 12,900 outlets of Dunkin in forty-two countries in the world.

    Taco Bell

    Founded: 1962
    Founder: Glen Bell
    Heaadquarters: Irvine, California, USA

    It is a quick-service restaurant chain founded in the year 1962. Glen Bell is the founder of this chain. The headquarters is in Irvine, California, USA. It offers in-house services, takeaways, delivery services, and drive-thru in certain locations.

    Some of its most prominent items include nacho fries, chicken power bowls, crunchy tacos, and more. It has around 7,791 outlets in thirty-one countries.

    Wendy’s

    Founded: 1969
    Founder: Dave Thomas
    Heaadquarters: Dublin, USA

    It is another popular name on the list, established in the year 1969. Dave Thomas is the founder of this chain of quick-service restaurants. Its headquarters are in Dublin, USA.

    It is renowned for its delectable hamburgers, fries, sandwiches, and more. Another super popular item offered by it is Frosty (a beverage) which is the favorite of many people. It has around 7,000 restaurants in thirty countries around the world.

    Conclusion

    There is no doubt in the fact that the restaurant industry is touching new heights every day. This is because food is something that is never going to be out of interest. Nowadays, the concept of restaurants has been expanded to a great extent. There are fine dining restaurants, food trucks, cafes, and more.

    People not only focus on the quality of foodstuff but also the environment of a restaurant. So, the places that provide a perfect combination of both are the famous restaurant chains that are present around the world. The above-mentioned are the names that make for the largest chains in the world. These are the ones that have their own shares of ups and downs. But with their customers’ loyalty, they know for sure how to always bounce back and continue to progress further.

    FAQs

    Which are the biggest restaurant chains in the world?

    Biggest restaurant chains in the world are:

    • McDonald’s
    • Subway
    • Starbucks
    • Kentucky Fried Chicken (KFC)
    • Domino’s
    • Burger King
    • Pizza Hut
    • Dunkin’
    • Taco Bell
    • Wendy’s

    What is the largest Fast Food Chains chain?

    Top 3 Largest Fast Food Chains in the World by Revenue are:

    • Starbucks
    • McDonald’s
    • Subway

    What chain restaurant has the most stores?

    Subway has 44,758 stores around the world.

    How many McDonald’s restaurants are in the world?

    There are 38,695 McDonald’s restaurants in the world.

    Which restaurant chain has highest revenue?

    Starbucks has annual revenue of $26.5bn.

  • Insane Marketing Strategies Successfully Implemented Ever | StartupTalky

    Marketing is, no doubt, the backbone of any company in the 21st Century. And when it comes to big brands, they leave no stone unturned for it. They have a vast research team to calculate the risks first. Then they have a separate marketing department that is always on the go or may outsource it from big marketing agencies. But sometimes, companies come up with some crazy and insane ideas. And surprisingly, when they work, they can do wonders for the company and its sales. So, here are some successful insane marketing strategies examples, some companies did.

    1. Fruit Bursts
    2. You’ll Need It
    3. Smash Your Past
    4. The Drinkable Poster
    5. Pizza Delivery To Space
    Conclusion
    FAQ’s

    List of Best Marketing Strategies

    1. Fruit Bursts

    Pascall is an Australian brand owned by Cadbury. They once reached out to an advertisement company, Coloribus, to create a buzz campaign. Coloribus came up with an idea in which, whoever will join it, will get something. They put up a giant strawberry-shaped balloon filled with Fruit Burst’s candy and a giant pin at a distance, on a billboard. Then, they started inflating the balloon. After setting all this, they asked people to guess the exact time the balloon would burst. Whosoever would guess it precisely right, will get $5000. The website’s traffic jumped to its peak. Everyone signed up and gave their answers. This became a piece of national news and was covered by almost all the media channels. When the balloon burst, everyone looted many candies. Now, this not only made people know about the company and the product but also made people enjoy this contest and have fun. It also increased the website’s traffic.

    2. You’ll Need It

    Not a long time ago, when Apple launched its “old” but new iPhone, Huawei played the game. Huawei gave all the “poor” people in the queue waiting to buy iPhone XS, a power bank, and juice. They offered 10,000 mAh power banks to every person who was there to buy an iPhone. The box of power banks came with a message “Here’s a power bank. You’ll need it. Courtesy of Huawei”. Huawei then tweeted about it and wrote: “see you in London.” In London, Huawei was ready to serve juice to people at the Apple store with the tagline “brain-boosting drinks (with no traces of apple) to recharge minds.” This was a fantastic campaign that made fun of Apple and informed people about the upcoming Huawei flagship device, Mate 20. People might have bought iPhone XS even then, but Huawei was successful in grabbing the world’s attention.

    8 Greatest Failed Marketing Campaigns of All Time in India
    ‘To err is human’ is a very famous quote. Yes! We are humans and we do makemistakes. It doesn’t matter whether you are the CEO of multi-million dollarorganisation or a small businessman [/best-small-business-ideas/], things can gowrong. The world has witnessed many failed marketing campaigns. The…

    3. Smash Your Past

    You might remember it, in 2014, when the first phone of a company, whose name was enough to create a buzz, ll, started a campaign called “Smash your past.” According to the campaign, people have to smash their old phones and make a video. The company will give them a new OnePlus One phone for just $1 that was a flagship phone and can beat phones like the iPhone or Samsung’s S series. They published a list of phones which were eligible for this campaign. This strategy spread all across the globe. And surprisingly, many people smashed their old phones. This gave this company a boost in the market, and now there are several OnePlus phones available in the market, and it is considered one of the premium brand phones.

    How To Create An Best Web Marketing Strategy For Your Startup
    There’s never been a better time for a startup. While many people out there aresaying that the market is saturated, there are too many “fakers,” and that youcan’t make money online, several individuals are out here killing it every day. So, why is it that some people have no trouble making a ton …

    4. The Drinkable Poster

    Who would have never tried or drunk Coca-Cola? Hardly anyone. Coca-cola is a fantastic soda company, but it also does the most creative marketing campaigns. Some time ago, Coca-Cola partnered with the Shazam app and created digital posters in some cities. People have to open the Shazam app, and it will connect to that screen or digital billboard, which is showing a bottle of Coca-Cola. When people make the sound of sipping on their phones, Coca-Cola will start reducing in the screen, making you feel like you are drinking it. It may be childish, but it was creative. And once you do that, you would get an urge to drink Coca-Cola. So, this not only attracted some local media but also increased sales in that particular area. Also, the Shazam app got a pretty good number of downloads.‌‌

    Understanding Customer Sentiments Is Important For Marketing
    A great marketing campaign is something every company aspires to have. It’s acherry on the cake when a small activity done by the company increases its brandvalue, retains the customers for a longer period, and increases loyalty. Such acampaign brings the best RoI. Indians are always supposed to …

    5. Pizza Delivery To Space

    It doesn’t matter if you are at your home or in space, an essential thing to live for is Pizza. And when we hear the term “pizza,” the first company that comes to our mind is Pizza Hut. In 2001, Pizza Hut delivered a pizza to the International Space Station. They not only spent over a million dollars on this campaign but also did in-depth research on it. In space, the taste buds become dull, which makes any food boring. But there is no word like “boring pizza” in Pizza Hut’s dictionary. They made their Pizza in such a way that the astronauts would love it. This was a publicity stunt led by Pizza Hut to grab attention. It made them the first pizza company to deliver its Pizza to space. The next time you want to order a pizza, you can trust them for providing it on time.

    Marketing Strategies For Quick Service Restaurants (QSRs)
    Quick Service Restaurants or QSRs or Fast Food Restaurants are a type ofrestaurants that serve fast food or Quick Service to their customers. QSRs aremore popular than traditional restaurants due to a number of reasons. The mostimportant reason is that it has a low ticket size. That is, for a pri…

    Conclusion

    Marketing campaigns are essential for a business’s growth. And they have become so popular these days that most brands depend on their marketing strategies to sell well and earn well. It has become much easier to make marketing campaigns popular with the help of social media. However, if you want to start a campaign, then make sure it is creative enough to appeal to people. Don’t make a drive worth sharing. It will ultimately lead to wastage of efforts, money, and resources or might also result in a lack of existing customers’ interest. The more image, native and attractive your campaign is going to be, the more are people might like it. Nothing can be better if your campaign would be relatable to people’s needs and problems. They will feel more connected. For example, At the time of College admissions, Pepsi put up big billboards having the slogan, “Cut-off is temporary, Swag is permanent,” making the students feel engaged and reinstating the brand’s proposition of “Har Ghoont Mein Swag.”

    FAQ’s

    What is a marketing strategy?

    Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. A marketing strategy is a broad strategy that encompasses everything from how a business positions itself, to the creative, the strategic partners, the media relations, and the channels and tactics.

    What are the four basic marketing strategies?

    The four Ps of marketing: product, price, place, and promotion.

    What are key marketing strategies?

    Key elements of a successful marketing strategy

    • Segmentation. Your existing and potential customers fall into particular groups or segments, characterized by their ‘needs’.
    • Targeting and positioning. You should aim to sell to the market segments that will be most profitable for your business.
    • Promotional tactics.
    • Monitoring and evaluation.
    • Marketing plan.

    Low-Cost Marketing Strategies For Startups | Creative Marketing Strategies
    In marketing, you have to spend money to make money. However, the rise of socialmedia and digital marketing has made it easier and quite inexpensive to market abusiness. Even small business owners can be creative with their marketing ideasand strategies. They can reach targeted customers with eff…

    What are the marketing strategies to increase sales?

    Strategies to Increase Sales and Revenue

    • People Buy Benefits.
    • Clearly Define Your Customer.
    • Identify the Problem Clearly.
    • Develop Your Competitive Advantage.
    • Use Content and Social Media Marketing to Your Advantage.
    • Sometimes, You Will Have to Cold Call.

    How do you attract customers?

    Excellent Ways to Get New Customers

    • Identify Your Ideal Client.
    • Discover Where Your Customer Lives.
    • Know Your Business Inside and Out.
    • Position Yourself as the Answer.
    • Try Direct Response Marketing.
    • Build Partnerships.
    • Follow Up.
  • Devyani International – India’s Largest Network of Quick-Service Restaurant Operator

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Devyani International.

    RJ Corp, the Indian billionaire Ravi Jaipuria’s company, owns Devyani International, which was founded in 1991. Jaipuria’s net worth is $3.5 billion, and he named the company after his daughter.

    KFC and Pizza Hut franchises account for the majority of Devyani International’s revenue. Despite the once-in-a-century epidemic, these two franchises have helped the company grow.

    Devyani International – Company Highlights

    Startup Name Devyani International Limited
    Parent Company RJ Corp
    Headquarters Gurgaon, Haryana.
    Industry Food and Beverages, Restaurants and Cafes
    Founders Ravi Kant Jaipuria
    Founded 1991
    Website www.dil-rjcorp.com

    Devyani International – Latest News
    About Devyani International and How it Works
    Devyani International – Name, Logo and Tagline
    Devyani International – Mission and Vision
    Devyani International – Founders and History
    Devyani International – Revenue and Growth
    Devyani International – Awards and Recognitions
    Devyani International – Competitors
    Devyani International – Challenges Faced
    Devyani International – Future Plans
    Devyani International – FAQs

    Devyani International – Latest News

    As of May 2021, Devyani International, the world’s largest franchisee operator of global restaurant franchises Pizza Hut, KFC, and Costa Coffee, has filed for an initial public offering (IPO) to generate close to INR 1,400 crore, joining the QSR IPO craze.

    The offer, according to DRHP, includes a fresh issuance of INR 400 crore and an Offer of Sale of up to 125.33 million equity shares by Investor Selling Shareholder Dunearn Investments (Mauritus) Pte. Ltd, a wholly owned subsidiary of Temasek Holdings, and Promoter Selling Shareholders RJ Corp Ltd.

    About Devyani International and How it Works

    Devyani International Limited, an associate company of RJ Corp, PepsiCo’s largest bottler, with interests in beverages, food, dairy, healthcare, real estate, and education, is the fastest rising, most financially viable player in the Indian retail F&B sector, with 500+ restaurants across the Indian subcontinent, Nepal, and Nigeria.

    As of March 31, 2021, Devyani International is India’s largest Yum Brands franchisee and one of the country’s largest network of quick-service restaurant operators, with 655 locations in 155 cities.

    DIL has created its own brand Vaango – a world-class south Indian QSR chain with intentions to expand across India, based on its illustrious track record and competence in the QSR category. DIL also operates Food Courts and Lounges at the airports of Delhi, Mumbai, Hyderabad, Raipur, Srinagar, Lucknow, Trichy, and hospitals and shopping malls. The Grid Bar, Katism, Foodies Bar, Delhidare Devils, Tea Cups,  Masala Twist, and other ‘Own Brand’ restaurants can be found in the Food Courts.

    Devyani International – Name, Logo and Tagline

    Ravi Jaipuria, the founder of Devyani International, named the company after his daughter, Devyani.

    Devyani International Limited' s Company Logo
    Devyani International Limited’ s Company Logo

    Devyani International – Mission and Vision

    Devyani International Limited’s mission and vision statement says, “To be a people centric, customer focused and process driven operations, striving for excellence day in day out with a beat year ago and turnaround mentality”.

    Devyani International – Founders and History

    DIL is a non-govt. corporation that was founded on December 13, 1991 by Ravi Kant Jaipuria.

    Ravi Kant Jaipuria, Founder of DIL.
    Ravi Kant Jaipuria, Founder of DIL.

    In 1991, Ravi Jaipuria founded Devyani International Limited, which is an Indian food and beverage company, based in Gurugram, Haryana. There are 1420 people working at Devyani Internationals.

    Devyani Internationals is one of Pizza Hut’s largest franchisees in India. In June 1996, Pizza Hut opened its first location in India, in Bengaluru. This was the first multinational restaurant chain to join this sector, and it is recognized for helping to establish the Indian pizza market.

    With the opening of its first Pizza Hut store in Jaipur in 1997, Devyani International began its partnership with Yum. It had 297 Pizza Hut locations, 264 KFC locations, and 44 Costa Coffee locations in India as of March 31, 2021. Between March 2019 and March 2021, the number of core brand stores increased by 13.58 percent, from 469 to 605. According to DRHP, the company employs 9,356 people.

    Through an association with Whitbread Group UK, Devyani Internationals brought a fresh gust of coffee aroma into the country in 2005. Costa Coffee has become a darling among India’s coffee connoisseurs. Despite being a relative newcomer to the business, Costa Coffee has established a strong presence in the NCR, Bengaluru, Jaipur, and other cities, with over 80 locations.

    It is designated as a ‘company limited by shares ‘ and is a public unlisted corporation. The authorized capital of the company is INR 12500.0 lakhs, with an 84.933334 percent paid-up capital of INR 10616.67 lakhs. The DIL’s most recent annual general meeting was held on August 10, 2017. According to the Ministry of Corporate Affairs, the company’s financials were last updated on March 31, 2017.

    Devyani International Limited has been in the Manufacturing (Food products) company over the past 30 years, and the company is still operational. Rashmi Dhariwal, Vishesh Shrivastav, Varun Jaipuria, Som Nath Chopra, Virag Joshi, Ravi Gupta, Raj Pal Gandhi, Ravi Kant Jaipuria, and Devyani Jaipuria are the current board members and directors.

    Devyani International – Revenue and Growth

    DIL presently owns and runs 297 Pizza Hut outlets. As of March 31, 2021, the company was also a Costa Coffee franchisee, with 44 Costa Coffee outlets and 264 KFC stores. DIL owns Vaango, Food Street, Masala Twist, Ile Bar, Amreli, and Ckrussh Juice Bar, and has 692 outlets in 26 Indian states, as well as Nepal and Nigeria.

    DIL’s core brands (India and global) amounted to 94.19 percent of its operations revenues in FY21, while delivery sales amounted for 70.20 percent of revenues, an increase from 51.15% in FY20. Despite the epidemic, the company has worked to expand its shop network, with 109 new locations opening in the previous 6 months across its core brand business.

    The core brand stores grew 13.58 percent from 469 to 605 shops between March 2019 and March 2021, and the firm credits its success and continued growth efforts to its 9,356 workers. Devyani Internationals is the largest QSR firm in India to be featured on Swiggy and was one of the top QSR companies in India to be registered on Zomato in 2019 and 2020.


    Popular Food Product Franchise in India: Everything You Need to know
    The business of food franchise in India is booming.If someone stocks a mad lovefor meals and goals to position cash into a cheap, that is the proper locationfor them.Food is a commodity with a cause with the aid of using no means to exitfor demand.Everyone goals to consume unique types of true an…


    Devyani International – Awards and Recognitions

    Year Awards
    2020 "India’s 100 Best Workplaces for Women 2020" by the Great Place to Work Institute, India
    2019 Pizza Hut and KFC were recognised among the “Most Trusted Brands” in Food Services category in Brand Equity Survey conducted by The Economic Times.
    2018 “Great Workplace” by the Great Place to Work Institute, India, Costa Coffee (T3 International Departure Pier) was awarded the Certificate of Excellence for “Outlet of the Year- F&B (International)” by Delhi International Airport Limited at the IGIA Awards 2018, Grid Bar (T3 Domestic Departure Food Court) was awarded the Certificate of Excellence for “Outlet of the Year- F&B (Domestic)” by Delhi International Airport Limited at the IGIA Awards 2018.

    Devyani International – Competitors

    Top Competitors of Devyani International are as follows :

    • Digg Inc
    • 9GAG Inc
    • Reddit
    • 4chan community support LLC
    • Newser LLC
    • NewsMax.com
    • Salon.com
    • Laugh Roulette

    Devyani International – Challenges Faced

    The business’s DRHP, which was filed with SEBI, clearly reveals that COVID-19-related concerns are the most pressing for the sector and the company. Due to a considerable drop in footfalls as a result of COVID-19 regulations, Devyani International permanently closed 61 locations under its major brands in FY21.

    The Devyani Iternational revenue has also suffered as a result of falling footfalls, with in-store dining revenue falling to 29.8% from 48.85% in FY21. The impact of COVID-19 is expected by the company to persist, as footfall and sales are still being impacted by the second wave of COVID-19. As the company explains in its DRHP, COVID limits have had a direct impact on the business’s capacity to manage product inventory, resulting in considerable inventory write-offs, with the majority of the inventory consisting of perishable components for direct purchase.

    The firm also notes that if the second wave worsens or is not controlled in a timely manner, it may be unable to meet the increased development obligations, further adjust these arrangements, or operate our stores economically, if at all. This might have a variety of repercussions, including the termination of Yum’s different agreements, which would have a material negative impact on the business, results of operations, and financial condition if they are unable to renew them.


    PepsiCo Subsidiaries | List Of PepsiCo Owned Companies
    People all around the world know about Pepsi, its products are enjoyed over onebillion times just in a day by its consumers. PepsiCo Inc is an Americanmultinational company that manufactures, markets and distributes various snacks,food and beverages.PepsiCo is also known to be one the largest c…


    Devyani International – Future Plans

    Devyani International has filed a draught red herring prospectus (DRHP) with market regulator SEBI to undertake an initial public offering (IPO) of INR 1,400 crore (IPO). KFC, Pizza Hut, and Costa Coffee are the company’s major franchisees. Investor Selling Shareholder, Dunearn Investments (Mauritius) Pte. Ltd, a wholly owned subsidiary of Temasek Holdings, and Promoter Selling Shareholders and RJ Corp Ltd would issue new equity shares worth INR 400 crore, as well as an offer-of-sale (OFS) of up to 12.5 crore equity shares.

    The losses indicated from FY19 to FY21 were mostly attributable to increased operational expenditures incurred as a result of the company’s store network development. DIL, on the other hand, has not been able to recoup these costs. In FY20, their total revenue from operations climbed by 15.7 percent year over year.

    In FY19 and FY20, Devyani International had negative cash flows (cash outflows) of INR 17.29 crore and Rs 13.47 crore, respectively. In FY21, the company received INR 26.73 crore in cash. The company states in its DRHP that it may experience negative cash flows in the future, which could have a detrimental impact on its operations and growth objectives.

    Devyani International intends to maintain its growth potential in the future by building new stores every year. In the future quarters, this will result in a further increase in operating costs and other expenditure. As a result, DIL anticipates losses until the new stores reach maturity. The net profits from the IPO will be used to pay down a major percentage of the company’s debt. This would allow them to use their internal accruals (or operating profit) to fund investments in business sustainability and diversification.

    Devyani International – FAQs

    When was Devyani International Limited founded?

    DIL is a non-govt. corporation that was founded on December 13, 1991 by Ravi Kant Jaipuria.

    Where is Devyani International Limited headquarters?

    Devyani International Limited is headquartered in Gurugram, Haryana, India.

    Is Devyani International Limited a private company?

    Yes, DIL is a private company.

    What sector does Devyani International Limited operate in?

    DIL is under food & beverages sector.

  • Everything About Setting Up Franchise Business

    A franchise is a business where the owner of the business provides a license to another person for its operations, products, branding, trademark, and processes by allowing the franchisee to sell products or services under the franchiser’s business name in exchange for a franchise fee. A franchisor is a business that grants a license to franchisees. It is a contractual relationship among the franchisor and the franchisee.

    Why Franchising?

    Before starting a franchise business it is necessary to know about the factors of opting for it. Most of the businesses nowadays opt for franchising rather than startups. Here are a few reasons why franchising is becoming popular day by day.

    Tried & Examined Strategies

    The business purchased by the franchisee is that business that has already proven itself in the market and has refined the business tactics and plans. Consequently, they don’t have to face the problems that all new businesses face.

    Brand Recognition

    The franchisee business does not have to build recognition in the market as it gets that from the franchisor that has already established in the market. This provides a vast competitive advantage to the franchise in capturing market share.

    A Proven Business Model

    The business has already proven the model, which enables it to work effectively, and this benefits the franchise as the franchise can work as per the proven model for achieving targets and increasing profitability.

    Marketing

    Buying a franchise business benefits the franchisee as they don’t have to incur such expenses. They can benefit from the marketing campaigns run by the franchisor.

    Financial Backing

    A franchise is a safe business because banks often lend money to franchisees rather than startups.

    Franchise Industry Break-Up(India)

    Types of franchise available in the market are:

    There are numerous franchise business opportunities available in the market, and it is up to you to determine what type of franchise business you want to run. Following are the top franchise businesses:

    Job-Franchise

    It is a low investment franchise that can be operated with the least staffing. Such a franchise only has to pay a franchise fee and minimal operating costs. They generally provide services. Examples-

    • Cleaning services
    • Children’s services
    • Event Planning
    • Travel Agency
    • Plumbing

    Product Franchise

    A distribution franchise is a product-driven franchise where the franchise distributes products and services of the franchisor.Examples-

    • Computers(Dell, Asus)
    • Cars(Ford, GMC)
    • Bicycles
    • Vending Machines

    Business Format Franchise

    It is a franchise where the franchisee operates the business under the parent company’s brand with a proven method to operate.Examples-

    • Fast Food(MacDonald, KFC, Subway)
    • Fitness( Planet fitness, Anytime fitness)
    • Restaurant

    Top Ice Cream Franchise To Invest
    Is there anyone who doesn’t like Ice cream? Well, I most certainly like it andso do a lot of other people, rarely anyone hates ice cream and that’s what makesthis business a great opportunity. This article will guide you about the aspects of Ice Cream Industry as well theits franchise business s…

    Investment Franchise

    It is a major investor who provides money and a management team. It comprises hotels and large restaurants.

    Conversion Franchise

    Under the conversion franchise system, the franchisee enters into a relationship with the existing company and converts it into a franchise unit.Examples-

    • Electricians
    • Florists
    • Real-estate brokers
    • Plumbing services
    Contribution of Franchise Business

    Starbucks Case Study | How Starbucks Globally Conquered The Coffee Industry
    Starbucks Corporation is an American Coffee business. Starbucks was establishedin Seattle, Washington in 1971. By mid-2019, the organization had presence inover 30,000 areas around the world. Starbucks has been depicted as thefundamental delegate of “second wave espresso,” a reflectively named de…

    Top Franchise To Invest In

    1. McDonald’s is the top most franchise to invest in. It is related to fast food and its country of origin is United States Of America.

    Franchise Name McDonald’s
    Headquarter Chicago, US
    Sector Fast Food
    Cost of Opening a Franchise $1 million-$2.3 million
    Number of Franchise Company 29,544

    2. KFC(Kentucky Fried Chicken) is an American fast food restaurant chain that specializes in fried chicken.

    Franchise Name KFC
    Headquarter Louisville, Kentucky
    Sector Fast Food
    Cost of Opening a Franchise $1.3 million-$2.5 million
    Number of franchise Company 13,864

    3. Marriott International is an American multinational diversified hospitality company. It is the largest hotel chains in the world by number of available rooms.

    Franchise Name Marriott International
    Headquarter Maryland, Bethesda
    Sector Hotels
    Number of franchise Company 6500

    4. Pizza hut is an American restaurant chain and international franchise known for its Italian American cuisine menu.

    Franchise Name Pizza Hut
    Headquarter Plano, Texas, US
    Sector Fast Food
    Cost of Opening a Franchise $297,000-$2.1 million
    Number of franchise Company 12,956

    5.Dunkin’ Donuts is an American multinational coffee and doughnut company.

    Franchise Name Dunkin’ Donuts
    Headquarter Canton, US, Massachusetts
    Sector Fast Food
    Cost of Opening a Franchise $216,100-$1.5 million
    Number of franchise Company 12,871

    6. Subway also known as Doctor’s Associate Inc., is an American privately held restaurant franchise. Its country of origin is United States of America.

    Franchise Name Subway
    Headquarter Milford, US, Connecticut
    Sector Fast Food
    Cost of Opening a Franchise $116,600-$263,200
    Number of franchise Company 42,227

    10 Most Profitable Franchises In India | Best Indian Franchises
    India is the third-largest consumer in the global market. While one canmaterialize various business ideas at a young stage, franchising in India is oneof the most eminent ways to start one’s own venture—from automobiles, beauty,fast food, education, and wellness, and postal and delivery to fashio…

    Steps to Start a Franchise Business

    Before starting a franchise business, one should know the procedure for the same. It includes knowing what kind of franchise is available.

    Step 1- Analyze the Pros and Cons of Getting a Franchise

    Choose a Business with a Proven Record History: Commencing a franchise gives an option to select a business model that has sustained itself in the market. For example, MacDonald, Pizza-Hut, etc. have proven themselves in the market.

    Check startup Costs: Startup costs are expensive as capital is needed for purchasing space, procuring inventory, Obtaining licenses, and hiring of trained employees.

    Built-in support structure: Generally, franchisors support franchisees with services like business advice, training, marketing, and advertising.

    Step 2- prefer a franchise that aligns with your business goals.

    Before choosing any franchise franchisor should ask himself the following questions:

    1. What are your strengths & weaknesses as an entrepreneur?
    2. What line of business would you like to own?
    3. What are your business goals, and how would a franchise will help you achieve them?
    4. What is the line of industry you want?

    Step 3-  Form Limited Liability Company or Corporation

    Franchises started as LCC or corporations offering several taxes, legal, and business incentives. The tax benefit is available for LCCs and not for sole proprietors. Numerous franchisors prefer to work with an LLC or corporation. Startups create a legal barrier between business liabilities and personal assets.

    Step 4- Research Market Condition & Franchise Opportunities.

    Understand the local market conditions that are what kind of business will succeed in the area. Some reliable sources of market data are-

    • Government agencies: Census Bureau & Small business administration.
    • Private market researchers.
    • Business centers at colleges or universities.

    How much money do Companies spend on the Research for their business
    Big companies deal with a lot of sectors and they have the constant need toimprove and try new things to keep their consumer engaged. Not only large techcompanies but developing ones also spend on market research. They spent onresearch because of two reasons * Businesses have to be innovation-f…

    Step 5- Design a business plan.

    Once the franchise is chosen, write a business plan to be organized.

    Step 6-  Obtain Finance

    Some possible sources of capital are as under:

    • Franchisor.
    • Family & Acquaintances.
    • Banks or financial institutions.

    Step 7- Review and sign the franchise agreement.

    A franchise agreement is a contract between franchisee and franchisor. Understand the terms of the agreement, rights, and obligations supporting the agreement.

    Step 8- Business Compliance Requirements.

    State and local governments require businesses to acquire several licenses and permits before starting the business. These involve business licenses, tax registrations, permits, and occupational licenses. Without these licenses and permits, the franchisor may terminate the franchise.

    Step 9- Build and enhance business factors.

    The franchisor will provide blueprints, custom fixtures, and signage, but the franchisee needs to do the rest of the work. Before starting the franchise, the franchisor will provide training to franchisees and employees.

    Step 10- Open the Franchise

    After completing all the procedures and fulfilling all the requirements, the franchisee can smoothly run the business.