Tag: Pixar

  • Steve Jobs Success Story: Apple Founder’s Journey from Rags to Riches

    Apple is the biggest name in the technological industry. With many amazing products, Apple has very few competitors. Well, the man behind the success and rise of the company is Steve Jobs.

    He is regarded as one of the greatest entrepreneurs of all time and is an inspiration for many. Under his leadership, the company started to produce revolutionary technologies, some of the most famous products are the iPhone and iPad. Due to the success of the company, the products are a symbol of economical status in the present generation.

    Now the question arises who made Apple the brand it is known for today? And how did Steve Jobs become successful? Steve Jobs entrepreneur story is a powerful example of innovation, resilience, and transforming the tech industry through vision and creativity. Read on to know more about the success story of Steve Jobs.

    Steve Jobs Information

    Name Steve Jobs
    Born 24 February 1955, San Francisco, California, United States
    Died 5 October 2011, Palo Alto, California, United States
    Citizenship American
    Education Reed College, Portland, Oregon
    Title Co-founder, Chairman, and CEO of Apple Inc.
    Occupation Entrepreneur, Industrial designer, Investor, Media proprietor
    Board of member The Walt Disney Company, Apple Inc.
    Net Worth $10 billion (2011)

    Who is Steve Jobs?
    Steve Jobs – Early Days
    Steve Jobs – How Did He Start Apple
    Steve Jobs – Founding NeXT, Returning to Apple, and Pixar
    Steve Jobs – Philanthropy
    Steve Jobs – Quotes

    Who is Steve Jobs?

    Steve Jobs was an American inventor and entrepreneur who was the co-founder, chief executive, and chairman of Apple computers which became the biggest name in the technology sector.

    The company’s product has dictated the evolution of modern technology. Steve was born in 1995 to two University of Wisconsin graduate students who gave him up for adoption.

    Since his childhood, Steve was smart but directionless. He had dropped out of college and started off experimenting with different sectors before co-founding Apple with Steve Wozniak in 1976. After that, Jobs left the company in 1985 and launched Pixar Animation Studios. Later on, after a decade, Jobs returned to the company.

    Steve Jobs Success Story

    Steve Jobs – Early Days

    Steve was born on February 24, 1955, in San Francisco, California. He lived in Mountain View, California, this place was later renamed the Silicon Valley. During his childhood, Jobs and his father worked on electronic equipment in the family garage. His father used to demonstrate to him how to take apart and reconstruct electronics. This hobby instilled confidence, tenacity, and mechanical prowess in Jobs. Therefore, the path to excellence started to off from his family’s garage.

    Jobs was always an intelligent and innovative thinker since his childhood. However, his youth was struck in the quicksand of formal schooling education. Due to the boredom, he was a prankster during his days in elementary school, and hence, his fourth-grade teacher needed to bribe him to study. He tested so well that the administrators wanted him to skip ahead to high school. However, his parents declined that offer.

    Post high school, Steve enrolled at Reed College in Portland, Oregon. There too, he was frustrated and dropped out of college and spent the next year and a half dropping in on creative classes at the school. He had developed a love of typography during his struggling days.

    In 1974, Jobs took over the job of a video game designer with Atari. A few months later, he left the company and travelled to India.

    Steve Jobs Journey to Success
    Job Application – Steve Jobs (Aged 18)

    Steve Jobs – How Did He Start Apple

    During the days when Jobs was enrolled at Homestead High School, he was introduced to Steve Wozniak. Later on, the duo co-founded Apple. During an interview, Wozniak has stated that their partnership was successful because of their love for electronics.

    They used to work for hours with digital chips, and very few had an idea about chips during that time. Although Wozniak had designed many computers before Jobs did, both of them shared a common interest that fueled their journey to success.

    Steve Jobs with Steve Wozniak
    Steve Jobs with Steve Wozniak

    The start of their entrepreneurial venture was in 1976 when Jobs and Wozniak started a company named Apple Computer. The first headquarters of the company was at Jobs’s family garage. Initially, they funded their entrepreneurial venture by Jobs selling his beloved bus and Wozniak selling his scientific calculator.

    Later on, the duo is credited with revolutionizing the computer industry with their company by democratizing the technology and making machines smaller, cheaper, and more accessible to everyday customers.

    Wozniak had conceived of a series of user-friendly personal computers, and with Jobs in charge of the marketing sector of the company, they marketed the computer for $666.66 each. The Apple I earned the venture around $774,000! After three years of Apple’s second model, the Apple II, the company’s sales increased by 700 percent to $139 million.

    In 1980, the product became a publicly-traded company and comprised a value of $1.2 billion by the end of the first day of trading. Alter on, Jobs asked the marketing expert John Sculley of Pepsi-Cola to accept the role of CEO of Apple. However, the next several products of the company experienced negative feedback due to the flaws in the products. Hence, IBM surpassed Apple in sales and Apple had to compete with a PC dominated world by IBM.

    The year 1984 experienced the release of Macintosh, it was both romantic and creative. However, despite positive sales and performance superior to IBM’s PCs, the product was still not compatible with IBM. Later on, Jobs was pushed into a marginalized position in the company and left the company in 1985.


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    Steve Jobs – Founding NeXT, Returning to Apple, and Pixar

    Post his tenure at Apple, Jobs began a new hardware and software enterprise named NeXT. The brand floundered in its attempt to sell its operating system to the public and later on, was taken over by Apple in 1996 for $429 million.

    In 1997, Jobs returned to Apple and came back with a new management team. The team under Steve altered stock options and self-imposed an annual salary of $1 per year.

    Under Jobs, the company came back on track and his products like iMac gained positive reviews from the customers. In the upcoming years, Apple introduced many more revolutionary products like Macbook Air, iPod, and iPhone. The competitors struggled to produce similar technologies and this became the reason for the success of Apple and Steve Jobs. Later on, Apple became the face of technology.

    In 1986, Steve purchased an animation company from George Lucas. This brand was called Pixar Animation Studios. Jobs had invested $50 million of his own money into the company. The studio became popular in the industry by producing many iconic movies like Toy Story, Finding Nemo, and The Incredibles. Pixar’s movies earned the company a whopping $4 billion. In 2006, it merged with Disney and in this case, Jobs was the largest shareholder of the acquisition. In 2024, Steve Jobs’ net worth is estimated to be $7 billion, but he could have been significantly wealthier if he had held onto his Apple shares.

    Steve Jobs – Philanthropy

    Unlike many billionaires, Steve Jobs was not widely known for philanthropy and faced criticism for not donating as much as his peers. He was a very private person, which led some to believe he may have made anonymous donations over the years. Here are some of the key philanthropic contributions made by Steve Jobs:

    • After leaving Apple, Jobs created the Stephen P. Jobs Foundation, initially focused on vegetarianism and nutrition, but later shifted to social entrepreneurship.
    • When Jobs returned to Apple in 1987, he cut Apple’s philanthropic programs to reduce costs. This decision contributed to Apple’s image as one of the least charitable tech companies.
    • Later in his life, he donated $50 million to Stanford Hospital and gave an undisclosed amount toward AIDS research.
    • Jobs is mostly remembered and admired for his innovative business achievements, rather than for philanthropy.

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    Steve Jobs – Quotes

    Steve Jobs, Apple’s co-founder, shared many powerful quotes that can inspire you as you chase your own business dreams.

    • Innovation distinguishes between a leader and a follower.
    • Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
    • You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
    • Don’t let the noise of others’ opinions drown out your own inner voice.
    • Stay hungry. Stay foolish.
    • Your time is limited, so don’t waste it living someone else’s life.
    • I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
    • You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

    Conclusion

    Steve Jobs is regarded as a marketing genius by many as he made Apple products a status symbol for the next generation. Due to his strong personality and intelligence, Steve Jobs will be remembered as the most iconic entrepreneur ever!

    FAQ

    Who is Steve Jobs?

    Steve Jobs is an American entrepreneur and co-founder of Apple. He is known as the man behind the success of Apple.

    How did Steve Jobs start Apple?

    Steve Jobs with Steve Wozniak started Apple in his parent’s garage. Steve Wozniak sold his scientific calculator and Steve Jobs sold his Volkswagen bus to fund the business.

    Is Steve Jobs an entrepreneur?

    Yes, Steve Jobs is an entrepreneur who co-founded Apple with Steve Wozniak.

    Who is founder of Apple?

    Steve Jobs and Steve Wozniak started Apple in 1976 with a capital of $1350.

    Where did Steve Jobs grow up?

    Steven Paul Jobs grew up in Cupertino, California. It is now known as Silicon Valley.

    What made Steve Jobs successful?

    Steven Paul Jobs was successful because of his strong vision, creativity, and focus on design and user experience. He had a unique ability to understand what people wanted before they knew it themselves. Jobs also pushed for perfection, inspired his teams, and made bold decisions that changed technology, from the Mac to the iPhone. His passion and persistence helped build Apple into one of the world’s most valuable companies.

    How long did it take Steve Jobs to become successful?

    Steve Jobs became successful in about 5 years after starting Apple in 1976. By 1980, Apple went public and made him a millionaire. However, his real global success came later with products like the iMac (1998), iPod (2001), and iPhone (2007) after returning to Apple in 1997. His journey had ups and downs, but his major success took about 20–30 years of vision and hard work.

    What was Steve Jobs net worth?

    Steve jobs net worth was $10 billion in 2011.

  • Marketing Strategies of Walt Disney: Creating Magic, Crafting Success

    Walt Disney, the name that has become synonymous with the magic of entertainment, was founded in 1923 by the legendary Walt Disney and his brother Roy O. Disney. The company has since become a household name, offering unparalleled experiences in animation, theme parks, and media entertainment. With a rich history spanning almost a century, Walt Disney has revolutionized the entertainment industry, shaping popular culture and capturing the hearts of millions worldwide.

    From the early days of Steamboat Willie, featuring the iconic character of Mickey Mouse, to the groundbreaking achievement of the first full-length animated feature Snow White and the Seven Dwarfs in 1937, Walt Disney has consistently raised the bar for creativity and innovation. The company’s timeline is replete with blockbuster hits like The Lion King, Frozen, and Avengers, which have earned billions of dollars in sales and cemented Disney’s position as a powerhouse in the global entertainment industry.

    The company’s acquisition of Marvel Entertainment, Pixar Animation Studios, and Lucasfilm Ltd. has further expanded its reach and solidified its position as a major player in the entertainment industry.

    Walt Disney’s market share is staggering, with a presence in every facet of entertainment, from theme parks to streaming services. The company’s current position in the market is unrivaled, with an annual revenue of over $65 billion, making it one of the largest media conglomerates in the world.

    But the success of Walt Disney is not just measured in numbers. The company’s achievements are marked by its ability to capture people’s imaginations across generations, delivering stories that inspire, entertain, and touch hearts. This is largely due to its groundbreaking marketing strategies that have become a hallmark of the Disney brand. From the creation of iconic characters to theme park experiences, Disney has always been at the forefront of marketing, capturing the attention of audiences worldwide with its unique blend of creativity and innovation.

    Walt Disney’s impact on the entertainment industry is immeasurable, with a legacy that continues to shape popular culture. Its legacy lives on as a testament to the power of creativity, imagination, and hard work. The company’s impact on the entertainment industry cannot be overstated, and its continued success is a testament to the enduring appeal of its timeless characters and stories.

    Walt Disney – Target Audience
    Walt Disney – Marketing Mix
    Walt Disney – Marketing Campaigns
    Walt Disney – Marketing Strategies

    Walt Disney – Target Audience

    Who doesn’t love a good Disney story? From young children to adults, the Walt Disney Company has managed to capture the hearts of audiences of all ages and backgrounds. But who exactly is the target audience for Disney’s products and experiences?

    Disney’s primary audience is families with young children. This includes parents, grandparents, and caregivers who are seeking wholesome and entertaining content that is appropriate for all ages. However, Disney’s appeal extends beyond just families. The company also targets teens and young adults through its Disney Channel and Marvel franchises, as well as older adults who have a nostalgia for classic Disney films and theme park attractions.

    Disney's Theme Park
    Disney’s Theme Park

    Disney has a global reach, with a presence in nearly every corner of the world. The company tailors its products and experiences to specific regions and cultures, recognizing that different audiences have unique preferences and expectations. For example, Disney’s theme parks in Asia incorporate more cultural elements and themes specific to those regions.

    Disney’s target audience is not just limited to its entertainment offerings but also extends to its consumer products division. The company’s merchandise appeals to a broad range of demographics, from children and families to adult collectors. Disney also recognizes the importance of inclusivity and diversity in its products and marketing, making efforts to represent a variety of cultures, ethnicities, and identities.

    The Walt Disney Company has a diverse and far-reaching target audience that spans across demographics and geographic locations. The company’s ability to create content and experiences that resonate with such a wide range of people is a testament to its success and enduring appeal.

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    Walt Disney – Marketing Mix

    The Walt Disney Company is no stranger to successful marketing. With a brand as iconic as Mickey Mouse, the company has mastered the art of creating magical experiences for its audience. But how exactly does Disney achieve this? The answer lies in its marketing mix.

    The marketing mix is a set of tools and tactics that companies use to promote and sell their products or services. Disney’s marketing mix consists of four main components: product, price, promotion, and place.

    Product

    Disney’s products are its movies, TV shows, theme parks, and consumer products. The company is known for its high-quality content that appeals to audiences of all ages. Its focus on storytelling and its ability to create relatable and endearing characters has been key factor in its success. Disney has leveraged its intellectual property to create a wide range of merchandise, from toys and clothing to home decor and collectibles.

    Disney's products
    Disney’s products

    Price

    Disney’s pricing strategy varies depending on the product and the target audience. For example, ticket prices for its theme parks can be quite expensive, but the company offers discounts and promotions to make it more accessible to families. Similarly, Disney’s consumer products range from affordable items like keychains and stationery to high-end items like designer handbags and jewelry.

    Disney's Pricing
    Disney’s Products Pricing

    Promotion

    Disney is a master of promotion. The company utilizes a variety of tactics to create buzz around its products and experiences. This includes traditional advertising like TV commercials and billboards, as well as more innovative approaches like social media campaigns and experiential marketing. Disney also partners with other brands to create co-branded products and experiences, further extending its reach and appeal.

    Place

    Disney’s products and experiences are available in a variety of places, including its theme parks, retail stores, and online. The company has strategically placed its theme parks in locations that are easily accessible to its target audience, and its retail stores can be found in major shopping centers around the world. Disney has also invested heavily in its online presence, offering a variety of digital experiences and merchandise through its website and mobile apps.

    Disney’s marketing mix is a testament to the company’s ability to create a cohesive and memorable brand experience. By carefully crafting its products, pricing, promotion, and place, Disney has built a loyal following of fans who eagerly await the next release or announcement.

    Walt Disney – Marketing Campaigns

    The Walt Disney Company has had countless successful marketing campaigns over the years. Here are just a few of its most memorable:

    Share a Coke with Mickey and Minnie

    In 2018, Disney partnered with Coca-Cola to create custom Coke bottles featuring Mickey and Minnie Mouse. The campaign encouraged consumers to share a Coke with their favorite Disney character and generated a lot of buzz on social media.

    Share a Coke with Mickey and Minnie
    Share a Coke with Mickey and Minnie 

    Dream Big, Princess

    This ongoing campaign features inspiring messages and images of Disney princesses, aimed at empowering young girls to follow their dreams and be their best selves. The campaign includes merchandise, events, and social media content.

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    Unforgettable Happens Here

    This campaign was launched in 2015 to promote Disney’s theme parks. The campaign featured a series of commercials showcasing magical moments that can only happen at Disney parks. The ads were emotional and relatable, striking a chord with viewers.

    Unforgettable Happens Here

    Frozen 2

    Disney’s marketing for the sequel to the wildly popular “Frozen” movie was a masterclass in creating hype. The company released teasers and trailers months in advance, building anticipation and excitement among fans. The marketing campaign included merchandise, music releases, and a dedicated Snapchat filter.

    These campaigns are just a few examples of Disney’s ability to create memorable and effective marketing strategies. By leveraging its strong brand and emotional connection with consumers, Disney has been able to create campaigns that resonate with audiences of all ages.

    Walt Disney – Marketing Strategies

    The Walt Disney Company is renowned for its ability to create magical experiences that captivate audiences of all ages. But behind the magic lies a carefully crafted marketing strategy that has been honed over decades. Here are  Disney’s top marketing strategies:

    Storytelling

    Disney’s ability to tell compelling stories is at the heart of its marketing strategy. The company has mastered the art of creating memorable characters and engaging plotlines that resonate with audiences.

    Emotional Connections

    Disney understands the power of emotions in marketing. The marketing campaigns often evoke feelings of joy, nostalgia, and wonder, creating a strong emotional connection with their audience.

    Cross-promotion

    Disney leverages its extensive intellectual property to create cross-promotional opportunities between its various products and experiences. For example, a popular movie can be turned into a theme park attraction, which can then be turned into a consumer product.

    Experiential Marketing

    Disney creates immersive experiences that bring its brands to life. Whether it’s a trip to one of its theme parks or a virtual reality experience, Disney’s marketing focuses on creating memorable moments for its audience.

    Partnerships

    Disney has a long history of partnering with other brands to create co-branded products and experiences. These partnerships expand Disney’s reach and appeal, while also providing value to the partner brand.

    Merchandising

    Disney has an extensive line of consumer products, from toys and clothing to home decor and collectibles. The merchandising strategy focuses on creating high-quality, unique products that appeal to its fans.

    Digital Marketing

    Disney has invested heavily in its digital marketing efforts, creating engaging content for social media, mobile apps, and other digital platforms. The focus on digital marketing has allowed it to reach a wider audience and engage with fans in new ways.

    Community Building

    Disney has a dedicated fan base that is passionate about its brands and experiences. The company has created online communities and forums where fans can connect with each other and with Disney itself.

    Corporate Social Responsibility

    Disney’s marketing strategy includes a focus on corporate social responsibility, including initiatives around sustainability, diversity, and philanthropy. These efforts align with the company’s values and resonate with consumers who care about social issues.

    Innovation  

    Disney’s marketing strategy is characterized by a focus on innovation. The company is constantly exploring new technologies and approaches to marketing, from virtual reality experiences to personalized content recommendations.

    Popular Subsidiaries Of The Walt Disney Company
    Walt Disney is a leader in the media and entertainment industry. This is mainly because of its subsidiaries like ABC, ESPN, Pixar, LucasFilms, Marvel, etc.

    The Walt Disney Company’s marketing strategies are a masterclass in building a solid brand identity, connecting with audiences, and creating magical experiences. Whether you are a marketer looking to build a successful brand or a start-up trying to make your mark in a crowded market, there are many lessons to be learned from Disney’s approach to marketing.

    One of the key takeaways from Disney’s marketing strategies is the power of storytelling. By creating compelling stories that resonate with audiences, Disney has been able to create a strong emotional connection with its fans and build a loyal following.

    Another important lesson is the importance of building a community around your brand. By fostering a sense of belonging and shared experiences, Disney has been able to create a community of fans who are invested in the brand and support it through thick and thin.

    Finally, Disney’s focus on innovation and staying on the cutting edge of technology is a reminder that marketing is always evolving. To be successful in today’s fast-paced world, it is essential to embrace change and constantly push the boundaries of what is possible.

    So, whether you are a marketer, a start-up, or just someone who loves Disney, there is much to be learned from the company’s marketing strategies. By taking these lessons to heart and applying them to your own brand, you too can create a magical experience that will captivate your audience and keep them coming back for more.

    FAQs

    What is the target audience of Walt Disney?

    Disney’s primary audience is families with young children. This includes parents, grandparents, and caregivers who are seeking wholesome and entertaining content that is appropriate for all ages. However, Disney’s appeal extends beyond just families. The company also targets teens and young adults through its Disney Channel and Marvel franchises, as well as older adults who have a nostalgia for classic Disney films and theme park attractions.

    What are the top marketing strategies of Walt Disney?

    Here are the top marketing strategies of Walt Disney:

    • Storytelling
    • Emotional Connections
    • Cross-promotion
    • Experiential Marketing
    • Partnerships
    • Merchandising
    • Digital Marketing
    • Community Building
    • Corporate Social Responsibility
    • Innovation
  • Popular Subsidiaries Of The Walt Disney Company

    For the people born in the 21st century, Disney has been the main part of our childhood, we grew up watching their cartoons and animated movies. Disney which is also known as the Walt Disney Company is an American conglomerate which is headquartered in Burbank, California. The company is a leader in the sectors of entertainment and one of the largest media companies because of its subsidiaries and acquisitions like ABC, ESPN, Pixar, 21st Century Fox, Lucas Films, Marvel, National Geographic, etc. The company is known to have over 210,000 people and generated total revenue of $65.39 Billion in 2020 alone.

    The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923. The new CEO of the company is Bob Chapek. The company is popular for its International theme parks, an animation studio that has made iconic movies, numerous business franchises, top-notch media and entertainment under its belt. Disney’s business is divided among its different acquisitions and subsidiaries.

    The four main parts are Disney’s media networks: Parks, Resorts, experiences and products; Studio and entertainment and direct to consumer and international. Walt Disney is usually given the credit of being one of the pioneers in film making.

    The company is not only one of the best in the animation industry but also live-action film production and television. The company is also into publishing, consumer products, and international operations and is recently getting big in the sector of the direct-to-consumer with Over The Top/streaming services like Disney+, Hulu, ESPN+, and Hotstar.

    It so far has 14 theme parks, many resort hotels, cruise lines across the world among which the most popular are the Disney theme parks and amusement parks. Disney created the iconic character Mickey Mouse (the first sound cartoon) in 1928 that is recognized by everyone around the world.

    A Brief History of the Walt Disney Company
    The Walt Disney Subsidiaries and Acquisitions
    Disney Media and Entertainment Distribution
    The Walt Disney Parks, Experiences and Products
    The Walt Disney Studios
    The Main Subsidiaries under Walt Disney studios
    FAQ

    The Walt Disney Company was created by Walt and Roy Disney, they first opened the Disney Brother Cartoon Studio in Hollywood, California in October 1923. After that Walt Disney started drawing cartoons for many publications and became interested in animation during this time period. They then went on to produce short films like Laugh O Gram and Alice’s wonderland. In 1928 it came out with the Steamboat Willie, which introduced the first sound cartoon Mickey Mouse, today Mickey Mouse is one of the most recognized cartoons around the world.

    The next hit by them was the famous Snow White and the seven Dwarfs in 1937 which was a chart buster. In the 1950s the company made its first live action film called Treasure Island, then made the animated movies of Cinderella and the series of Mickey Mouse Club which catapulted the company into the limelight.

    Walt Disney passed away in 1966 and was survived by Roy Disney who continued the supervision of the company. By that time Disney had already opened many theme parks but its first international theme park was opened in 1982.

    In 1980’s the company started its own channel (Disney Channel) on Cable TV. Michael D Eisner became its chairman in 1984 and helped the company grow to new heights. Since then the company continued making show stopping movies which was acclaimed by everyone and at the same time helped the animation industry grow.

    It then diversified into other sectors like the Action film production, television and theme parks. The animation studio changed its name to the Walt Disney Production in 1986 so it could focus on its different sectors which were theater, radio, music, merchandising, publishing and media.

    Net income of Walt Disney
    Net income of Walt Disney

    In the 1950’s it built many hotels, amusement/theme parks and started acquiring many media and entertainment properties in the 90s. In 2006, the company acquired Pixar which is known for making digital animated movies like Toy Story, Finding Nemo, The Incredibles, etc. In 2009, Disney sold Miramax Studios in order to downsize the Touchstone Pictures. The same year it also brought Marvel Entertainment which is known for making many superhero franchises like Iron Man, Spiderman, Deadpool, etc. Disney also acquired Lucasfilm in 2012 which is known for the Star Wars franchise.

    The company now owns the big names in the entertainment and media industries like ABC broadcast television network, ESPN, A+E Networks, Pixar, Marvel Studios, Lucas films, 20th FOX, etc. The company started with a couple of animators who made short children cartoon films, today is one of the most popular companies in the world. The company is trying to make it corporate because it wants to market to a larger audience by providing mature content. The company subsidiaries and acquisitions are divided under three main business sections which are:

    • Disney Media and Entertainment Distribution
    • The Walt Disney Parks, Experiences and Products
    • Walt Disney Studio

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    This division is headed by Kareem Daniel and is mainly responsible for the distribution, operations, sales, advertising and promoting the other three sectors of Disney which are its Parks and products, Walt Disney Studios, Disney’s Entertainment Sector and Sports sector.

    This division was formed in October 2020. This sector also manages the Disney’s direct to consumer business which includes its various streaming platforms. The main OTT/ streaming platforms of Disney are Disney+, Hulu, ESPN+ and Hotstar. This also manages other sectors of Disney international holding such as Star India and other television networks, Disney’s music group and the company’s media distribution.

    Disney +

    Disney plus is an OTT and subscription-based video on demand service that is owned and operated by Disney. It was made available in India through Hotstar in April 2020 and then rebranded in as Disney+Hotstar. This platform was initially made to distribute films and televisions shows that are made from its wide range of its entertainment companies under Disney which are the Walt Disney Studios, Walt Disney Television and subsidiaries Pixar, Marvel, Star Wars and National Geographic and more.

    Disney plus was launched in November 2019 for US, Canada, Australia, New Zealand and September 2020 for the European countries, November 2020 for Latin American countries. As of January 2021, the platform has over 94.9 million subscriptions. The cost of Disney+ in the US costs $6.99 per month and $69.99 per annum, while in India the Disney+ Hotstar VIP is Rs. 399 per year and Disney+ Hotstar Premium costs Rs. 299 per month/Rs 1,499 per year. Disney+ is now one of top ten OTT platform in the world.

    Hulu

    Hulu is also one of most well know OTT platform/ subscription video on demand service that is owned by both The Walt Disney Company and Comcast’s NBC Universal according to equity. In 2010, Hulu became the first OTT platform to upgrade to plus that provided extra services like earlier access to episodes and programs from different partners.

    As of December 2020, Hulu had over 16.6 million subscribers. It was only in 2019 that Hulu was brought by Disney as it then acquired the 21st Century giving it the 60% majority stake. The other stake holder of Hulu is comcast which made a deal with Disney to purchase 33% stake in the company by 2024. The cost of Hulu basic in the US is $5.99 per month, with the Premium costing $11.99 per month, however Hulu is not available in India.

    Hulu Subscribers 2015 to 2020
    Hulu Subscribers 2015 to 2020

    ESPN+

    ESPN plus is the OTT/subscription video streaming service that is the online version of the ESPN TV channel. ESPN+ is owned by Disney in partnership with the ESPN Inc. ESPN is also one of the most known OTT platforms in the US. Like Hulu and Disney plus, ESPN plus also uses the technology of the company’s subsidiary the BAMTech.

    Unlike the TV version the ESPN+ covers sports such as the Golf, Cricket, Rugby, Soccer, Combat sports like top rank boxing, hockey league, other basketball leagues that are sometimes exclusive and not aired on TV.  As of November 2020, ESPN plus has over 10.3 million subscribers. The cost of ESPN+ in the US is $6 per month and $60 annual.


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    The Disney Parks, Experiences and Products are one of the most important parts of the company. This sector mainly includes Walt Disney’s Theme parks/amusement parks, cruise lines, resorts and other consumer products. Josh D’Amaro is the head of this division. Some of the most popular holdings are the Walt Disney World, Disneyland resort, Tokyo Disney Resort, Disneyland Paris, Hongkong Disneyland Resort, Shanghai Disney Resort, Disney Vacation Club, Disney Cruise Line and Adventures of Disney.

    The company uses its own and its subsidiary’s brands and franchise such as Disney studios, Marvel, LucasFilms, Pixar, ESPN, 20th FOX and the National Geographic and incorporates in its holding in order to create magical moments for its visitors. It makes global products in 100 categories such as figures, toys, jewellery, tech, etc that bring stories and characters to life.

    Disney is also known to be one of the leading providers of family’s travel and leisure experiences with the help of 6 international resort destinations, 12 theme parks and 53 resorts.

    Disney is also known for making high quality games on mobile and console platforms for all ages which are based on the character’s and stories it owns. The company’s publishing sector is the world largest publisher especially for the children books and magazines. It is also a leader in licensing as it is present in 68 countries and done in 45 languages. It also has a top-rated cruise line that is popular and other unique vacation experiences like vacation clubs and adventures by Disney.


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    One of the main divisions of Disney’s business as it has many of its main acquisitions and subsidiaries under it. The Walt Disney Studio consists of big names in the film and entertainment industry besides Walt Disney Pictures and Walt Disney Animation Studios such as the Pixar, Marvel Studios, LucasFilms, 21th Century FOX, Blue Sky Studios and Searchlight Pictures. The studios were founded in 1923 and is one of the oldest film studios now headed by Alan Bergman.

    Disney is known to have a industry record of about $13.2 billion at the global box office thanks to its subsidiaries. Six of the top ten highest grossing films worldwide are produced under Disney as they also have two of the highest grossing film franchises of all time.

    Disney also has two further division which are the Disney general Entertainment Content and the ESPN and sports content. These both are integral part of the company and have companies like ABC signature and ABC news, Fox networks, National Geographic and ESPN under it.


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    21st Century Fox

    21st Century Fox is one of the biggest and popular media and entertainment company that was acquired by Disney in March of 2019 for $71 billion. Earlier know as 20th Century Fox the News corporation was under Robert Murdoch. The 20th Century studios was one of the best American film studios for more than 80 years.

    The company was initially formed in 1935 with the merging of Fox Film Corporation and 20th Century Pictures. In 1985, the company became the 20th Century Fox because it was acquired by a news corporation then spilt again 2013.

    It then changed its name to 21st century Fox in January of 2020, after the Disney acquisition. The company is headquartered in the Century City area of Los Angeles, California. When Disney brought the company its also got its franchises like its TV studios, The Fox networks, National Geographic, Hulu and international networks like Star. This acquisition was important for Disney as it helped the company cater to a larger audience by providing different content.   ‌

    ABC Broadcast Network

    This is one the most powerful media companies in the world that was acquired by Disney in July of 1995 for $19 billion dollars. The company was formed in 1985 after Capital Cities acquired ABC for $3.5 billion. It wasn’t until 1995, that Disney acquired the company bringing together the two leaders of media and entertainment together. After Disney acquired this company it also the control of many Tv channels, Radio stations, high equity in ESPN, History channel, A&E Network, etc.

    Disney acquired abc for  $19 billion dollars
    Disney acquired abc for $19 billion dollars

    The company rebranded itself in 1996 as the ABC television group. It is now headquartered in Burbank California, while the headquarters of the news division is in New York City. ABC has over eight owned and operated main TV station and over 232 affiliated TV stations in the US alone.

    When it comes to the ABC News sector it is also one the best news channels in the world. Few of the most famous shows of ABC news are ABC tonight with David Muir, Good Morning America, Primetime, 20/20, Sunday morning political affairs program, Nightline, etc.

    Pixar Animation Studios

    Everybody has watched Pixar movies like Toy Story, Finding Nemo, Wall E, Cars, Ratatouille etc. Pixar one of the most recognized and acclaimed animation studio which was acquired by Disney in January 2006 for $7.4 billion. Pixar was created by the iconic Steve Jobs (former CEO and founder of Apple) in 1986. The company was formed when apple first brought the animation film technology of LucasFilms. Because of Steve Jobs effort Pixar became one of the biggest animation film producers.

    Steve jobs Bought Pixar in 1986.
    Steve jobs Bought Pixar in 1986.

    The company has its headquarters in Emeryville, California. Pixar has so far made 23 feature films and many short films with its most recent movie being the Soul in 2020. Pixar has earned over $14 billion at the worldwide box office un till 2019. 15 movies of Pixar like Toy Story, Finding Dory, Incredibles 2, Toy Story 4 are among the highest grossing animated movies of all time. The company has also awarded with 20 academy awards and 9 Golden Globe Awards including 11 Grammy’s and many other awards.

    Marvel Entertainment

    Marvel Movies like Spiderman, Ironman, Captain America, Thor, Civil War, Infinity War, have been a part of our life growing up. Marvel is an entertainment giant and one of the most globally loved film and television studio that was acquired by Disney in 2009 for $4 billion.

    The marvel studios are known for its movies that are based on superheroes of the marvel cinematic universe that characters taken from the original marvel comics. The company initially went through many ups and downs of many name changes, different ownership, bankruptcy, before becoming a household name.

    Marvel’s headquarters are based in New York. The company has over 5000 characters such as Spider Man, Iron Man, X men characters, Captain America, Fantastic Four characters, and many more in the marvel cinematic universe. The marvel Studios have till now produced 23 movies based on different superheroes and its most recent one being its first television series called WandaVision in 2021. There are many marvel movies that have crossed the $1 billion box office mark. A fun fact about Marvel is, In the early 1990s, Michael Jackson tried to purchase Marvel Comics, because he wanted to produce Spiderman to play as Peter parker.

    Michael Jackson tried to purchase Marvel comics
    Michael Jackson tried to purchase Marvel comics

    LucasFilms Ltd

    LucasFilms is also one the most famous Television and Film production company that was acquired by Disney in October 2012 for $4.1 billion. Lucas Film was first created in 1971 by the filmmaker George Lucas. LucasFilms has its headquarters in San Francisco, California. The studio is known for its popular and blockbuster franchises of Star Wars and Indiana Jones.

    LucasFilm Logo
    LucasFilm Logo

    The company has been credited for its development in the sectors of special effects, sound and computer animation. Disney acquired this company to cater to the need to a wider consumer base and to get an access to highest grossing franchises. Disney also has theme parks and resorts that are based on Star Wars.

    Who was the founder of Disney and When was it founded?

    The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923.

    What are the main sections of Disney’s business?

    Disney Media and Entertainment Distribution, The Walt Disney Parks, Experiences and Products and Walt Disney Studios are the main sections of Disney’s business.

    What are the top five subsidiaries of Walt Disney?

    LucasFilms Ltd, Marvel Entertainment, Pixar Animation Studios, ABC Broadcast Network and 21st Century Fox are the top five subsidiaries of Walt Disney.

    What are the Three main OTT/subscription video streaming service of Disney?

    Disney+, ESPN+, Hulu are the Three main OTT/subscription video streaming service of Disney.

    Conclusion

    Disney is one of the biggest entertainments and media conglomerates in the world. This is because the company has made strategic decisions in acquiring some of the biggest companies as its Subsidiaries. No matter which industry Disney has excelled at putting out its best work. The company is so successful because it managed to change the lives of people around the world. May it be movies or its amusement parks Disney has not failed in making peoples dreams into reality.

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