Tag: Pitch Deck

All About Pitch Deck Presentation | Pitch Deck Tips for Pitching Investors
If you’re a business owner, you’ll need to know how to pitch your idea. Even if you don’t intend to seek investment, having a strong elevator presentation demonstrates that you understand your company inside and out. Which will come in handy if and when you decide to seek funding. Whether you’re a new owner or a “corporate entrepreneur,” your pitch deck is crucial, because it represents your logic for why investors should believe in your concept and provide you with a substantial sum.

To market their firm to potential investors, startups commonly create a “pitch deck.” It’s tough and time-consuming to raise funds from investors. As a result, it’s critical for a business to develop a strong investor presentation deck by telling a fascinating and appealing tale.

We’ll talk about the value of a solid pitch deck and other financing presentation tips in this article.

What is a Pitch Deck?
Importance of Pitch Deck
Tips To Successful Pitch for Funding
Pitch Deck Tips | How to create a Pitch Deck for Investors

What is a Pitch Deck?

A pitch deck, also defined as a start-up or investor pitch deck, is a demonstration that provides information regarding the company to interested clients. The fundamental purpose of a pitch deck, as weird as it may sound, is to get to the next round, not to get funds.

Obtaining finance entails a multi-step procedure. The first step on the scale is a good, informative pitch deck. You’ll want to pitch investors with a concept that piques their interest and encourages them to interact with you. A pitch deck presentation is made up of a number of slides that help you create a convincing tale about your company. You can make one with standard software like PowerPoint or with a cutting-edge tool like Visme to produce a one-of-a-kind slideshow.

Importance of Pitch Deck

A Pitch deck is the first tool entrepreneurs use to communicate with investors, whether online or in person. It serves as a marketing pitch for financiers, allowing people to comprehend the startup in the way that they are used to. A pitch deck assists in conveying information to potential investors, clients, and partners in an organised and aesthetically appealing manner. The goal of the pitch deck is to explain the sophisticated workings of your business and the industry it works in, to stockholders interested in your venture, with the goal of generating their attention to your startup.

List of Top 25 Companies Pitch Deck

The best pitch decks tell the real story about your brand or company. Read to know more about the top companies’ pitch decks.

StartupTalkyGorish Dua

Tips To Successful Pitch for Funding

Pitch Deck Presentation

Funding is quite important for any startup growth. Pitch Deck presentation helps in telling a compelling story of your business that attract investors to invest in your startup. Many startups turned unicorns with successful pitch deck presentations. Here are some pitch deck tips for pitching investors to your business.

Build an Impressive Presentation

Spend the effort preparing your pitch deck beforehand. The idea is to make a deck that is simple to work with and that gets financiers enthused about your company. With this in mind, you should prepare a 10-minute edition as well as an extensive one that covers everything you’d like to share with possible investors.

Rehearse Your Pitch Properly

You should work on your pitch. Because if you won’t be able to swiftly communicate with each aspect of your company, every other piece of advice on this list will be rendered useless. Too many founders believe that simply knowing their business will enable them to articulate its value quickly and effectively. Furthermore, having a dynamite pitch deck with eye-popping images would suffice. As a result, they arrive at pitch meetings ill-prepared. Spend the time to rehearse, simplify your content, and maintain just the aspects that contribute to the success of your company. Anything else can be left on the final cut.

Show Realistic Target Market

Target Market in Pitch Deck Presentation of DocSend

Even if it is true one day, don’t say that everyone on the planet is possibly your intended audience. Consider who you’re designing your item for and divide your marketplace into TAM, SAM, and SOM segments. This will not only amaze your listeners, but it will also assist you in strategizing your roll-out strategy. When talking about your target market, strive to create a user persona or your ideal customer if you can. This can assist investors in visualising the possible consumer base and shows that you’ve given careful consideration to who your company will service. In a fast pitch, it’s also far easier to communicate to a specific person rather than a large audience.

Business Model of Your Startup

Business model in Pitch Deck Presentation shared by Mint

This presentation is usually the most important to investors. How are you going to make a profit? The business model of your business is very crucial, be it a freemium business model, subscription business model or Franchise Business Model. Be very detailed about your products and pricing, and underline how eagerly your consumer awaits your entrance once more.

Share Your Milestones

Milestone shared in a Pitch Deck Presentation shared by Castle

You would like to establish credibility early in the presentation. Take some time to share the success you’ve gained in your field. This is your chance to talk about your accomplishments. What you and your team have accomplished thus far will impress the investors (sales, contracts, key hires, product launches, and so on). You’ve probably stated parts and pieces of this already, but now is the time to establish a whole picture of your company. But don’t simply talk about what you’ve done; also talk about where you’re headed. Show them a timeline with the next stages and extra milestones, as well as how the financing will assist in attaining them.

Introduce Your Crucial Team Members

Investors are more interested in people than ideas, so be sure to include information on your hard-working crew and why they are the best people to manage this company. Also, make sure to mention any skill sets that your team may be lacking. Most startup teams are short on crucial personnel, such as marketing, managerial knowledge, programmers, sales, operations, and financial management. Let them know you’re aware that you’re not an expert in every field.

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Conclusion

You won’t know how fantastic your pitch is unless you give it a try. Don’t get too worked up, and approach each investor pitch as a learning opportunity for both you and your company. You’ll only get better as time goes on, and you’ll be able to apply what you’ve learned to all aspects of your company.

FAQs

What is a Pitch Deck Presentation?

Pitching is a short-term presentation of your business idea that can last anywhere from a few seconds to a few minutes. You can either utilise a PowerPoint to support your speech or simply deliver it verbally. A pitch’s main purpose is to attract new consumers, investors, or stakeholders to your company.

What makes a good pitch deck?

It should include your company plan’s main themes, the items and services you offer, high-level financial estimates, and capital requirements.

What does a great pitch deck look like?

A pitch deck is a 10- to 20-slide presentation that gives a quick overview of your firm, revenue, business model, and startup goal.

What are the elements of a good Pitch Deck presentation?

Some elements of a good Pitch Deck Presentation for startups are:
- Product/Service the Business Offer
- The Problem your business is solving
- Target Market Size
- Business Model
- Revenue Model
- Competition
- Crucial Team Member
July 1, 2022
Top 10 Important Elements to Include in Your Pitch Deck
The world is witnessing a huge rise in the number of startups in recent years. Many youngsters are showing interest in developing innovative ideas and starting their own businesses. Thanks to affordable technology for feeding ideas and options to those young entrepreneurs to shape their dreams.

The first and foremost thing that a startup requires is a fund. However creative the idea is and however talented the founder is, the startup will never take a step further without funds. So, how can a startup raise funds? There are various investors and venture capitalists who are ready to fund startups with excellent business ideas and a knowledgeable team.

The primary thing that the founders should do is impress the investors with the pitch. The pitch deck should contain such things that should convince the funders to release money from their pockets. Let us know more about the pitch deck and the elements it should carry most importantly in it.

What is a Pitch Deck?
Important elements to be included in your Pitch Deck
Pitch Deck Tips

What is a Pitch Deck?

A Pitch Deck is a presentation that gives an overview of the startup to the investors. It should contain all important information about our business like its nature, demand in the market, future plans, strategies, etc. Informative and short pitches are the ones that gain the interest of investors.

Initially, Pitch Deck serves to be the face of a startup and it is how we introduce our company to the financial backers. The first impression it creates stands out to be crucial. So certain things that cultivate trust in the survival, success and future of your startup have to be considered and included while getting the pitch ready.

Important elements to be included in your Pitch Deck

The following article covers the important requirements for a pitch deck:

Product

If yours is a product-based startup, then take your product to the investors. Get them to know your product personally. Sometimes, your product might speak more than your words. Let them use your product and know it well. Even if your product is in the development or underdeveloped stage, create some samples or models to present to the investors. The visual presentation would give you an added advantage during the pitching.

Problems

Give a brief explanation of the problems you are facing as a business. Explain where the problem exists, the reason for its existence, where future issues can arise and so on. A simple narration with a relatable example could help investors understand the problems better. This might gain you a positive note on your in-depth business knowledge and a solution to the problem. Even if the investors fail to invest in your startup, their experienced advice could be of great help in the future.

Solution

Moz Solutions in Pitch Deck

Providing solutions to the problems can cause you some good during the pitch. If identifying the problem shows your understanding of the business then solutions show the knowledge you possess over it. Explain to them how you are going to solve the problem, how it is going to impact the business, the reason for choosing this particular solution, etc. If the solution or the strategy is adopted from a predecessor, then explain how they made it happen. Also, be prepared to counter any questions to be shot against you by the investors.

Funding and Financials

Investors won’t grant funds without you asking for it. You need to quote the required funding amount, its purpose and how it will be utilized, and the return the investors would get from it. If you are an existing startup, then you need to provide your past financials in a simple chart or graph along with the above-said details. It should contain spending, areas of your spending, profits, revenue, etc.

List of Top 25 Companies Pitch Deck

The best pitch decks tell the real story about your brand or company. Read to know more about the top companies’ pitch decks.

StartupTalkyGorish Dua

Revenue Model

How do you make your revenue? An investor would be most interested to know your revenue model. You can use the information from the target market slide to assist you in briefing the revenue model. Explain the demand for your product or service in the market and how it would pay you back. Dissect the cost and profit from your sales and give brief reasoning for your pricing strategy. This is the other most important element to be included in your pitch deck.

Traction

Moz Ptchdeck

Project your company’s growth with the current market situation for a foreseeing future. If you are an already existing startup then elaborate your growth trajectory in the pitch deck. You can also mention the benchmarks you have created or the milestones achieved in the past. It can be anything in terms of profit, revenue, sales, awards, etc. This is done to incite confidence in the investors and reduce the fear of risking their finances.

Target Market

Sickweather Pitch Deck showing Target Market

Every company, product or service-based, has a target market or customers. That particular targeted area should form part of your pitch deck. When describing this segment, you can include the nature or category of your market, the current and future demand, the impact of your competitors, and so forth. Investors would like to know where the major focus of your startup would be. They might judge your company’s long-term stability with the market you are about to target.

Competitors

One of the most important elements to be included in a pitch deck is the competition. Knowing the competition helps you to know about your business well. Since every action of the competitor might have a direct impact on your success and survival, understand your competition well. Not knowing them is a result of ignorance and improper market study. No investor would be ready to invest even a dime in such a startup. So, include a detailed study on your competitors in your pitch deck.

Team

Buffer Team in Pitch Deck

A team is the core of any business. However great your planning and strategies might be, you need a great team to put everything into action. Assigning the roles to your team, and choosing the right person for the right task, is highly important. Give the investors a clear map of your management and operations team and their expertise.

Exit Strategy

Every investor wanted to know the exit strategy when the business gets transformed into a larger one, like going public, in the future. They would like to know your plans for the future and expansion strategies, or in simple terms, where the business will be in the next five or ten years. If you are planning on something like getting acquired, divesting your investments, etc. explain why it is the best choice for the investors.

Conclusion

The above are some of the key elements that should become a part of your pitch deck. They assist you in creating an imposing pitch presentation that in turn helps you secure funds and investors for your startup.

FAQs

What is a pitch deck?

A Pitch Deck is a presentation that gives an overview of the startup to the investors.

What are the important elements to be included in your Pitch Deck?

10 important elements to be included in your pitch deck are:
- Product
- Problems
- Solution
- Funding and Financials
- Revenue Model
- Traction
- Target Market
- Competitors
- Team
- Exit Strategy
Why Is Pitch Deck Important?

Pitch deck is the first communication means for entrepreneurs to reach out to potential investors.
June 30, 2022
Why and How Do Startups Raise Funds From Ratan Tata?

There is hardly anyone in India, who doesn’t know Ratan Tata. Ratan Tata is a well-known and one of the most respected and influential businessmen in the country. He was the former chairman of Tata Sons. He is known for his simple lifestyle and has contributed to the growth of TaTa Group immensely.

From the moment Ratan Tata resigned as the chairman of Tata groups on his 75^th birthday, he has been looking out for interesting start-ups to invest in. Ratan Tata has always been a philanthropist and has provided innumerable contributions to various charities throughout his lifetime.

With his new look into the developing startup culture in India, various small start-ups have enquired about how to seek Ratan Tata for investment opportunities. Hundreds of small companies with innovative ideas seek the assistance of the Tata trust for a chance to develop their idea into full-fledged companies. In this article, we will talk about how to raise funds from Ratan Tata. So, let’s take a look at them.

Why Do Startups Look for the Support of Ratan Tata?
How to Contact Ratan Tata for Your Startup Idea?
Industries That Have Received Investment From Tata Trusts

Why Do Startups Look for the Support of Ratan Tata?

The basic reason for any startup to look for big investors is to source funds for their day-to-day activities and also to offer scalability for their products or services. But with the former chairman of Tata groups backing a company for investment, there is something more than just money that the company gets.

The trust and confidence of the people and other investors is the major gain the company gets when it is backed by Tata groups. This provides the company with a unique endorsement that sets it apart from its peers in the same field. It also gives enough traction and publicity for the business without any spending on the promotion of its products or services.

The last and most important part of it is the experience that one gets from the suggestions provided by the former chairman of Tata groups. As it rubs off, the company can look for guidance from the industry giant which gives them a huge leap in business.

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How to Contact Ratan Tata for Your Startup Idea?

There are a few ways that can be used to gain the attention of Ratan Tata regarding investment opportunities. Some of the classical ways are as follows:

1. The easiest way to connect with Ratan Tata would be to speak with someone from Tata Trust that is in charge of dealing with requests for investments. This way can take a long time to get a reply and the process is tedious.

2. The next way would be to use a formally edited e-mail stating the purpose of the mail. It is also necessary to ensure that the idea or request can be clearly understood so that it can be forwarded to Ratan Tata himself if it is worth his time. Some of the e-mail addresses that can be corresponded to are srtt- @tatatrusts.org, rntata@tata.com, rnt@tata.com, or talktous@tatatrusts.org.

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3. Alternatively, contacting Venkatramanan from Tata Trust would give a chance to meet Ratan Tata for presenting the idea. This idea is better and also more professional as all proposals are directed to him before shortlisting the ideas that are worth mentioning to Ratan Tata.

4. The best way to get in touch with the former Tata group chairman would be to write a letter explaining the idea and reasons for seeking investment. Talking about the risks and the opportunities that the idea provides will provide an edge over the thousands of ideas that are directed at him for investment. Since Ratan Tata is a simplistic, down-to-earth person, writing a letter also appeals to the approach. He is one of the popular Angel investors for a reason.

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Industries That Have Received Investment From Tata Trusts

Few Companies funded by Ratan Tata

Tata groups have never been confined to one sector or industry under the guidance of Ratan Tata as chairman of the group. The same is followed by the Indian industry giant when he invests in startups and companies. The investment portfolio is never limited to just the tech industry. He looks into ideas that improve the standard of life or provide services that lead to new solutions for existing problems.

Let us take a look at the different companies in each industry that have received backing from the former chairman of Tata groups.

E-commerce

The e-commerce industry is the fastest growing technology-based industry since 2005. The business ideas that received backing from Mr Tata in the e-commerce sector are Snapdeal, Urban Ladder, CarDekho, Paytm, Bluestone, Firstcry, and Zivame. All of these companies were backed by Tata trusts between 2014 and 2016.

Digital Payments

Payment gateways are an important part of any online business nowadays. So, innovative ideas in this field were also backed by Tata groups since 2015. The US-based digital payment transfer company Abra and the Indian cashback and coupon site Cashkaro were the 2 companies supported by Tata in this sector.

On-Demand services

The use of On-demand services has become extensive and is growing more each day due to the busy work schedules of people. Ratan Tata has not left a stone unturned even in this sector. Popular companies like Ola and UrbanClap were once start-ups that were backed by Ratan Tata. Holachef is also a start-up that was supported by Tata Trust way back in 2015 when food-tech startups were emerging in the Indian Market.

Electricals

The Coimbatore-based company Ampere received funding from Tata Trusts in 2015. The company manufactures e-cycles, e-scooters, and special purpose waste management vehicles for the government. Various companies in other sectors and industries like Mobile Tech, Media, Healthcare, etc. also received funding and investment opportunities from the Tata Group.

Conclusion

The most important factor that is needed for the survival of a startup is funds. One can look for investors to invest in their business. Ratan Tata with enthusiasm invested in startups and small businesses that look promising. Through Ratan Tata, you not only get funds for your startups but also it brings a good reputation and somewhat creates a hood image of your company.

FAQs

Who is Ratan Tata?

Ratan Tata is an Indian Businessman and was the former chairman of Tata Sons.

Does Ratan Tata invest on Startups?

Ratan has invested in over 3o startups till now and is known for his generosity.

What is the super app by Tata?

Tata Neu is the new super app by Tata.

June 3, 2022
The Art of delegation and Pitching – Creating Fundworthy Pitchdecks

This article is contributed by the founder & CEO of PitchKrafts, Mr. Aayush Sachdeva. He is is a driven professional who has supported numerous investment bankers, consultants, founders, and company owners in generating important fundraising collateral.

The thought of presenting an idea to a potential investor could take on anyone’s nerves. Even if an entrepreneur has creativity, business sense, and a great business idea in hand, a lot can go wrong if not organized properly. Pitching an idea to someone is not easy for everyone, but it can add to your strength if you are an entrepreneur. In the digital era, there are endless opportunities to present your idea to investors to realize your ideas. The goal of pitching an idea to a potential investor is to convince them to put their money, time, or effort into it. This is where the art of delegation and pitching needs to go hand in hand.

A proper presentation to a potential investor is an art and everyone is not aware of this fact. It is challenging for Startups at an early stage to reach out to a potential investor and get funding. The process of perfecting a pitch deck, identifying the key investors consumes a lot of time. A startup wins half of the battle if the pitch deck they create for a potential investor hits the right keynote. A pitch deck not only gets entrepreneurs the much-needed capital but also the support, strategy, network, and more. It is the most important aesthetic in the fund-raising ecosystem.

With an inadequate pitching style and documentations, on many occasions, startup founders often fail in front of potential investors. A well-prepared Pitch deck helps to talk about the business idea, market, and customer. It also tells a story, challenges, and tension in the market. There are plenty of companies, PitchKrafts, Canva, Adobe that help startups to prepare the pitch decks to present their ideas in front of investors in an effective way. They provide all the essential data including market forecasts, financial projections, etc to help investors to understand better your ideas.

Pitch deck proves an essential document to put an impression in front of the VCs. So, it becomes important to identify what goes into the pitch deck. It should not sound verbose. It should emphasize the startups’ market, consumer, and revenue numbers, among others.

A pitch deck helps a potential investor to understand and learn more about the company. It should help to learn four key elements of the business opportunity, which forms the outline of the pitch deck:

1. Product: A product overview should answer the critical questions. Such as ‘What are the unmet demands our product is fulfilling?’ and ‘How different is your product or service different from the existing competitors’. A good pitch deck should highlight these two questions for a better understanding of VCs. Further, A graph or simple table easily proves effective in understanding the data.

2. Market: A pitch deck has to address the market size penetration, strategy and if any, the market traction of the company. You may lose credibility if it becomes evident that the real market addressable by your product is smaller than the total market size you have claimed. It is hard to get customers for most businesses. So, any potential investor would want to understand the plan to make that happen and the cost budgeted to achieve the targeted market penetration. Customer testimonials are one of the most compelling things to have in a pitch deck. Market survey results help to understand the feedback from the target audience.

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3. People: Potential investors only invest and trust in the businesses if they have confidence and trust in the management team. To maximize the chances, a pitch deck must explain the key roles of the current employees and why they are fit for their roles. Including pictures and brief bios of the people can make it easy to know about the company’s potential. It’s better to add specific skill sets and achievements and highlight those.

The CEO is the most critical to the company’s success. By convincing investors about the potential of your CEO, you can land towards successful fundraising.

4. Money: A pitch deck must cover the information related to fund spending. A summary of financial projections or the amount of capital currently raising or the milestones you plan to achieve with it. It should also mention the projected investors’ return.

Additionally, presenting the high-end results of the financial model, it must explain the basic business model of the company. How is revenue generated? What are the major cost drivers? Are you acquiring paid or unpaid content? It is advisable to highlight the current raise and use projected proceeds. A pitch deck should include the returns that investors are projected to receive on their investment if the plan is implemented.

Also Read: All About Pitch Deck | Pitch Presentation Tips For Funding

There is no perfect pitch deck that fits all the potential investors. With the mushrooming startups, Every investor has their unique way of looking at the opportunity. A pitch deck should address every possible question that anyone might ask. It should be short and crisp and explain your ideas. Let the investors ask to explain the points so you can better explain your ideas.

It becomes important to consider these points to present your ideas effectively and attract an investor with a fund-worthy pitch deck for your business with all necessary research documents, achievements, and attractive designs. Considering these points would lead you to higher chances of convincing an investor and landing an investment.

About the Author

Mr. Aayush Sachdeva, Founder & CEO of PitchKrafts is a driven professional who has supported numerous investment bankers, consultants, founders, and company owners in generating important fundraising collateral. He continues to assist startups and other new business models in receiving numerous rounds of funding and finding additional possible investors with all of the insightful information he has accumulated over the years.

Aayush’s ability to create and place the initial communication tool between entrepreneurs and investors has always given premature companies a strong opportunity to have a financial forecast and run a profitable firm. He continues to succeed and dominate the pitching routine, owing to his extensive expertise in generating Pitch Decks, Financial Modeling & Forecasting, Business Planning, and Valuations.

He is a powerful networker; he and his team have established partnerships with HNIs, VCs, and Angel Investors all around the world, instilling PitchKrafts into the ecosystem with a stronghold through creating close relationships and providing quality. He has guided businesses through their financing path by creating collateral that not only impresses but also imprints in the minds of investors, increasing their chances of acquiring the funds they require.

List of Top 25 Companies Pitch Deck

The best pitch decks tell the real story about your brand or company. Read to know more about the top companies’ pitch decks.

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December 13, 2021