StartupTalky

Tag: pinterest

  • How to Make Money on Pinterest: 6 Proven Ways to Turn Pins into Profits

    When you hear “Pinterest,” you probably think of inspiration boards, craft ideas, or home decor. But guess what? But what if we told you that Pinterest isn’t just for inspiration, it is a hidden goldmine? While many still see it as “just another social media platform,” thousands of savvy creators are now making real money on Pinterest, just like they do on Instagram, YouTube, and TikTok. With over 570 million active users worldwide, Pinterest is more than a place to save ideas. 

    Whether you are a blogger, designer, coach, or entrepreneur, Pinterest offers you fruitful opportunities to monetize your content, promote products, and generate passive income. So, ready to turn your scroll into a side hustle? In this article, we will look at ways to make money on Pinterest in 2025, with the necessary tips to get started.

    6 Effective Pinterest Monetization Methods You Should Try

    6 Effective Pinterest Monetization Methods You Should Try

    Affiliate Partnerships

    Affiliate marketing on Pinterest lets you earn money by promoting another brand’s products through your pins. When someone clicks your affiliate link and makes a purchase, you earn a commission.

    To get started, join affiliate programs or networks like Amazon Associates, ShareASale, or Rakuten that connect creators with brands. Then, create visually engaging pins that link directly to the product. Success in affiliate marketing depends on building a Pinterest audience that matches the brand’s target customers, so focus on creating content that resonates with your niche.

    Pro Tip: Always disclose affiliate links and focus on quality, helpful content to build trust with your audience.

    Pinterest – Success Story of the Go-to Destination for Idea Discovery
    Pinterest helps people share and develop ideas on anything and everything of their interest. Check out its success story, growth, challenges, and more.
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    Pinterest Creator Fund

    The Pinterest Creator Fund is an initiative that supports underrepresented creators by offering financial grants, equipment, and expert training to help them grow their presence and monetize more effectively on the platform.

    To join, creators must apply for free during Pinterest’s official application periods. Once accepted, you gain access to monetary support, content creation resources, and exclusive workshops aimed at enhancing your content strategy and visibility.

    Success in the program depends on your commitment to producing high-quality, engaging pins and participating in the Creator Fund’s educational sessions. While earnings vary, the program can significantly boost your ability to earn on Pinterest through better reach and content performance.

    Pro Tip: Before applying, build a strong content foundation by posting regularly, optimizing your pins with keywords, and showcasing a unique visual style. This increases your chances of getting selected.

    Pinterest Ads & Brand Sponsorships

    Pinterest is more than just a pretty pinboard. It’s a powerful advertising tool for businesses and a success opportunity for creators.

    Pinterest allows businesses to place their pins in users’ home feeds, search results, and category pages through paid ads. These cost-per-click (CPC) ads work like other digital ad systems; you set your budget, choose your audience, and pay only when someone clicks.

    Using the Pinterest Ads Manager, you can create and manage promoted pins, fine-tune targeting through keywords and interests, and track performance via built-in analytics. It’s a great way to drive traffic to your eCommerce store or product landing page, ultimately boosting sales.

    Brand Partnerships & Sponsored Pins

    As a Pinterest influencer, you can collaborate with brands for paid sponsorships. Brands are always looking to partner with creators who have a strong, engaged following and high-quality, on-brand content.

    You can either:

    • Reach out to brands directly, or
    • Join platforms like AspireIQ, Hashtag Paid, or Influence.co to connect with potential sponsors.

    Pro Tip: Before pitching to brands or running ads, optimize your Pinterest profile, make sure your boards are niche-specific, use SEO-rich pin descriptions, and keep your content style consistent. A polished profile increases both ad performance and brand appeal.

    Drive Traffic to Your Blog

    One of the most effective and popular ways to make money on Pinterest is by driving traffic to your blog. With its visual and search-friendly nature, Pinterest can send thousands of clicks to your site, helping you monetize through ads, affiliate links, digital product sales, and more. Here’s how it works:

    Create a blog focused on a specific niche that aligns with your Pinterest audience, like wellness, finance, fashion, travel, or DIY. Use eye-catching images and pin them to well-organized Pinterest boards that link back to your blog posts.

    Once your blog gains traction, you can:

    • Earn ad revenue through networks like Google AdSense or Mediavine
    • Make affiliate income by including product links in your posts
    • Sell digital products like eBooks, courses, or templates

    While there’s an upfront investment (domain, hosting, tools), ongoing success depends on consistently posting quality content and promoting it on Pinterest.

    Pro Tip: Use pins and keyword-optimized descriptions to improve your visibility on Pinterest search. Furthermore, design multiple pin styles per blog post to test what performs best.

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    Create Sponsored Content for Brands

    As your Pinterest profile grows, sponsored content can become one of the most profitable ways to monetize. Brands are constantly seeking visually creative influencers who can authentically promote their products to a niche audience, and Pinterest is the perfect platform for that.

    How does it work?

    You collaborate with a brand to create and share pins featuring their products or services. These pins often include:

    • A styled product photo or infographic
    • A compelling description with SEO keywords
    • A link to the brand’s landing page or product

    When your audience clicks, saves, or engages with that pin, you help the brand increase visibility and conversions, earning you a flat fee, product commission, or both.

    Pro Tip: When pitching to brands, showcase your best-performing pins and explain how your Pinterest audience aligns with their product. Brands love seeing real data and visual storytelling skills.

    Sell Digital or Physical Products

    Pinterest is not just a platform for inspiration; it’s a powerful visual search engine where users actively look for ideas to buy and try. That makes it a perfect place to sell your own products, whether digital or physical. Create eye-catching pins that link directly to your online store, Etsy shop, or product landing page. With the right visuals and keywords, your pins can show up in users’ feeds, search results, and even get saved by others, leading to long-term, passive traffic.

    What can you sell?

    Digital Products:

    • eBooks
    • Printables (e.g., planners, worksheets, art)
    • Online courses or templates
    • Digital art or Canva designs

    Physical Products:

    • Handmade items (e.g., candles, jewelry, crafts)
    • Apparel and accessories
    • Home decor
    • Branded merchandise

    Where to Host?

    • Use platforms like Shopify, Etsy, Gumroad, or Teespring to host and sell your products.

    Example: A digital artist can create pins showcasing downloadable wall art and link to an Etsy shop. With attractive visuals and the right keywords like “boho wall prints” or “minimalist art,” their pins can attract hundreds of buyers over time.

    Pro Tip: Create multiple pin designs for the same product with different headlines and styles. Pinterest favours fresh content, and this boosts your chances of getting discovered.

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    3 Crucial Tips to Grow Your Pinterest Following and Get Paid

    • Switch to a Pinterest Business Account:  Upgrade your personal profile to a business account (free to use). This unlocks powerful features like Pinterest Analytics, Pinterest Ads, and Rich Pins tools that help you track performance and attract potential brand partners.
    • Leverage Pinterest Trends: Use the Pinterest Trends tool to discover what people are searching for in your niche. Align your pin titles, descriptions, and visuals with high-traffic keywords to improve visibility.
    • Start Following Top Creators:  Look at how successful creators in your niche design their pins, write descriptions, and link to content. Notice their consistency, visual style, and calls to action to replicate effective strategies for yourself.

    Conclusion

    Pinterest is a rewarding platform for creators, marketers, and entrepreneurs to earn money. Whether you’re tapping into affiliate marketing, landing brand deals, or selling your own products, Pinterest offers multiple paths to generate income. With consistent effort, smart strategies, and visually engaging content, you can transform your pins into profit. Use Pinterest’s built-in tools, follow trending insights, and stay focused on delivering value to your audience, and watch your earnings grow over time.

    How does Pinterest makes money – Business & Revenue Model of Pinterest
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    FAQs

    How does Pinterest make money?

    Pinterest’s primary source of revenue is promoted pins. These special pins are effectively advertisements, paid for by identified sponsors.

    What makes Pinterest successful?

    Pinterest is a unique photo-sharing platform where users can curate personal pinboards with existing photos and photos uploaded by others.

    How much it takes to grow on Pinterest?

    Generally, it takes 5-6 months to grow on Pinterest with the help of consistent and strategic Pinterest marketing.

  • Pinterest – Success Story of the Go-to Destination for Idea Discovery

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Pinterest.

    Who doesn’t use a social network? Can anyone claim that they have no idea about social media? It is almost impossible in this generation. Because social media has crossed the stage of mere entertainment, it teaches people, offers them numerous ideas for growth, assists them in times of need, and creates a platform for them to make money.

    The growth in the number of people using social media is reaching new heights every year. Reports show that 2.73 billion people were using social platforms five years ago. This number has almost doubled in 2022 to 4.59 billion. It is further predicted that, by 2027, these social media users will increase to almost 6 billion.

    The age of wasting-time-on-social media has gone. They have evolved to the world’s needs and have become productively entertaining. Pinterest serves as one of the best examples of a prolific platform. It helps people share and develop ideas on anything and everything of their interest. Pinterest had created a global market and positioned itself firmly in a short span of 12 years since its inception in 2010.

    An inspiring and interesting story of Pinterest lies ahead. Lets’s know more about the company’s financials, founders, growth, and challenges over the years.

    Pinterest – Company Highlights

    Company Name Pinterest
    Headquarters San Francisco, California
    Industry Internet, Information, Social Media Service
    Founded 2010
    Founders Ben Silbermann, Paul Sciarra, Evan Sharp
    Key People Bill Ready (CEO)
    Areas Served Worldwide
    Revenue $2.58 billion (2021)

    Pinterest – About and How it Works?
    Pinterest – Founders and Team
    Pinterest – Startup Story
    Pinterest – Name, Logo, and Tagline
    Pinterest – Business and Revenue Model
    Pinterest – Challenges Faced
    Pinterest – Funding and Investors
    Pinterest – Acquisitions
    Pinterest – Users
    Pinterest – Growth
    Pinterest – Competitors
    Pinterest – Future Plans

    Pinterest – About and How it Works?

    Pinterest - Pin Sharing Platform
    Pinterest – Pin Sharing Platform

    Pinterest is a social media network that helps people to hunt for ideas and inspirations for their day-to-day activities like hobbies, work, and interests. It is termed the ‘catalogue of ideas’ by the founders, which uses images, videos, and GIFs to share and explore thoughts. You can create a pinboard with pictures, connect with people who share the same interests, like and comment on their opinions, etc.

    Pinterest, often described as a Virtual Search Engine, was established in 2010 in San Francisco, California. As of 2022, the company has over 436 million Monthly Average Users (MAU). This number is showing consistent growth every year. Pinterest is valued at more than $12 billion and is the 14th largest social media network in the world in terms of MAU.

    Pinterest, in simple terms, acts like a virtual pinboard that helps you bookmark or pin posts on your interests and important topics. This pinboard enables you to remember and retain the ideas and posts for later reference. For example, if you require travel ideas, you can create a travel pinboard and search for related topics. Add the posts and images of your liking to this board so you can try them later. You can also chat with other users and exchange thoughts you are good at.

    Pinterest – Founders and Team

    Pinterest has three founders, Ben Silbermann, Paul Sciarra, and Evan Sharp, who today occupy some of the top positions in the company. Below are some of the brief descriptions of the founders and the CEO of Pinterest:

    Ben Silbermann

    Ben Silbermann - Co-founder of Pinterest
    Ben Silbermann – Co-founder of Pinterest

    Ben Silbermann is the co-founder who laid the foundation for Pinterest. He was born in a doctor’s family on 14th July 1982. Ben is a graduate of political science from Yale University. He earlier served as the CEO of Pinterest since its inception in 2010. In June 2022, he stepped down from the position to become the company’s new Executive Chairman.

    Evan Sharp

    Evan Sharp - Co-founder of Pinterest
    Evan Sharp – Co-founder of Pinterest

    Evan Sharp is also the founder of Pinterest. Besides being a founder, Evan also worked as the Chief Designer and Creative Officer of Pinterest. He currently resides as a Board Member of the company. Evan was born and brought up in York, Pennsylvania and holds a bachelor’s degree from the University of Chicago in History.

    Paul Sciarra

    Paul Sciarra - Co-founder of Pinterest
    Paul Sciarra – Co-founder of Pinterest

    Paul Sciarra is the third founder of Pinterest. He lent great support to Ben early in this platform’s development. Paul, however, left the company in 2012. He is a graduate of Yale University. Paul also serves as the founder of Cold Brew Labs, a social applications tool, and the present executive chairman of Joby Aviation.

    Bill Ready

    Bill Ready - CEO of Pinterest
    Bill Ready – CEO of Pinterest

    Bill Ready took up the position of Chief Executive Officer after Ben Silbermann stepped down from his position. He is a Master’s graduate in Business Administration from Harvard Business School. Bill possesses two decades of work experience in the field of management. He has served the top positions in PayPal, Google, Braintree, Venmo, ADP, Accel Partners, McKinsey & Company, and a few more.

    Pinterest – Startup Story

    What can the establishment of Pinterest be called? Accidental or destiny? Because its founder Ben Silbermann was meant to be a doctor. Everyone in his entire family is a doctor, and he believed he would be one too. But his interests in business and entrepreneurs pulled him toward Silicon Valley. The buzzing techies inspired him in the Bay area. As a result, Ben found a job at Google as a Product Specialist. Since he had his qualification in a non-engineering field, he couldn’t grow in the company as a developer.

    Finally, with encouragement from his girlfriend, Ben started developing his tool. He joined hands with a colleague Paul Sciarra to conceive a tool called Tote. But it suffered from technical difficulties. Also, the founders faced huge struggles in finding investors and in the end, they found one. They used those funds to develop a new platform named Pinterest. The beta version was launched, and the founders consistently enhanced the tool to make it one of the largest in the world.

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    Pinterest – Mission and Vision

    Pinterest’s mission is to “bring everyone the inspiration to create a life they love.” The company doesn’t want its users to always stay online. It wants them to get inspired and move towards implementing those ideas. Pinterest aims to unite the people of this world through its platform and wants to encourage them to do what they love through its catalogue of ideas.

    Pinterest – Name, Logo, and Tagline

    Pinterest Logo
    Pinterest Logo

    The name Pinterest was proposed by Ben Silbermann’s girlfriend (now wife). This term combines ‘Pin’ and ‘Interest,’ meaning that the users can pin their areas of interest to the pinboard from the most favourite topics and pictures from this social networking platform.

    The company’s tagline says, “When it comes to a great idea, you know it when you see it”.

    Pinterest – Business and Revenue Model

    Pinterest Ads
    Pinterest Ads

    Pinterest operates with a business model of supplying users with information, ideas, recipes, etc. It provides them with the option of pins and boards to store necessary data and explore later. This platform carries all the information and thoughts that one might need at any moment of their life. Not only Pinterest, but people using this social network can also make money through formal affiliations.

    Pinterest’s revenue flows in through advertisements. The company generates revenue through the different types of ads it displays on its site. The ‘Promoted Pin’ model of the campaign was highly successful for the company in revenue generation.

    How does Pinterest makes money – Business & Revenue Model of Pinterest
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    Pinterest – Challenges Faced

    Pinterest faced several criticisms over the years. Since it is a photo-sharing platform, it often has to deal with the issue of copyright violations. To tackle this, Pinterest launched a notification system to report such acts. But, this became the centre of controversy when DMCA condemned the company’s action, saying that it seems the company is encouraging users to violate intellectual property rights. Other companies like Getty Images and iStock have also reported copyright violations against Pinterest.

    The company paved the way for scammers. These people started using well-known brand names and advertised to offer free gift cards for users. They made the users believe in having clicked the official brand’s link but redirected them to an external site and gathered their personal data.

    The Chinese government banned Pinterest without any intimation in March 2017. It was due to some political reasons and for promoting Chinese products. Even India temporarily banned Pinterest in 2016 due to copyright infringement and online piracy.

    The employees of Pinterest raised their voices against the company regarding gender and racial discrimination. The company faced a lawsuit against this issue and fixed it by making settlements with employees and improving its work policy.

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    Pinterest – Funding and Investors

    As said earlier, Pinterest struggled with its early fundraising. But, that was not the case once it found its initial investor. Once the company started to grow, many investors came knocking on the doors of Pinterest to provide financial assistance. That way, Pinterest secured $1.5 billion through 26 funding rounds over the years. The company also launched its IPO in April 2019, where it raised roughly around $1.4 billion at a valuation of $12.7 billion. The following are some of the top and most recent funding rounds of Pinterest:

    Date Funding Round Amount Name of the Investor
    July 14, 2022 Post-IPO Equity – Elliott Management
    January 1, 2020 Post-IPO Equity – Elliott Management
    January 28, 2019 Secondary Market – Light Street Capital
    July 19, 2018 Secondary Market – Founders Future
    March 10, 2018 Secondary Market – –
    October 17, 2017 Venture Round $20M Brandtech Ventures
    September 18, 2017 Secondary Market – SharesPost Investments, All Blue Capital
    August 10, 2017 Secondary Market – Manhattan Venture Partners
    June 26, 2017 Secondary Market – Biz Stone
    June 6, 2017 Venture Round $150M Sinai Ventures

    Pinterest – Acquisitions

    Pinterest has made over 18 acquisitions and here is the list of its most recent acquisitions:

    Date Name of the Company Amount
    June 2, 2022 The Yes –
    December 6, 2021 VOCHI –
    March 9, 2017 Jelly –
    March 8, 2017 Jelly HQ –
    August 23, 2016 Instapaper –
    July 15, 2016 Math Camp –
    June 22, 2016 Tote –
    June 15 2016 Fleksy Inc. –
    May 3, 2016 URX –
    April 21, 2016 Curator & Co –
    October 2013 Hackermeter –
    March 2013 Livestar –

    Pinterest – Users

    Pinterest, launched in March 2010, was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics. It crossed the 10 million users mark in the year 2012. Soon, in 2015, the platform crossed the amazing mark of 100 million monthly active users. As of the second quarter of 2022, Pinterest had 433 million monthly active users.

    Of these numbers, more than 76% of the users are women. Reports claim that only 16% of men and 8% of unspecified category marks the rest of Pinterest users worldwide.

    Pinterest – Growth

    Pinterest Annual Revenue Worldwide from 2016 to 2021
    Pinterest Annual Revenue Worldwide from 2016 to 2021

    After defeating the initial financial struggles, Pinterest started rolling out its platform in early 2010. The company managed to bring in around 10,000 users in the first year. The founder, Ben Silbermann, made every effort to increase the user count. In 2011, Pinterest launched the iPhone app, which resulted in more users utilizing this platform.

    By the end of 2011, Pinterest became the 10th largest social media network with a weekly visitors count of 11 million. The company grew financially strong along with the growth of its customers. Due to the consistent backing from investors, Pinterest was valued at around $12.7 billion and raised $1.4 billion during its IPO. The growth of this social networking company caught the attention of various big market players. In fact, PayPal tried to acquire Pinterest but revoked its decision later.

    Reaching such an enormous height within 12 years isn’t that easy. Pinterest today has around 436 million monthly average users and reported total revenue of over $2.58 billion in the 2021 fiscal year.

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    Pinterest – Competitors

    The following are some of the top competitors of Pinterest:

    Pinterest – Future Plans

    In its recent annual advertiser’s summit, Pinterest announced its plans to start a service closer to the eCommerce platform. This helps the users to shop for the advertised products and services directly from the Pinterest app or site. As the first step to this, the company has introduced API for Shopping and product tagging for Pins. Pinterest wanted to create an engaging and smooth shopping experience for merchants and in turn, for the users as well.

    FAQs

    What makes Pinterest successful?

    Pinterest is a unique photo-sharing platform where users can curate personal pinboards with existing photos and photos uploaded by others.

    How do I get people to see my Pinterest?

    You will have to do the following things to get your Pins more views:

    • Pin relevant and trending topics
    • Upload 3-4 Pins related to the topic with different Title and Description
    • Do Image SEO by adding relevant keywords in the title and description.
    • Save Pins to the relevant board
    • Experiment different pins
    • Pins with relevant links

    What kind of content works on Pinterest?

    Mainly the following types of content work better on Pinterest:

    • Infographics
    • Guides
    • Products
    • Recipes
    • Quotes

    What is the right size for the pins?

    Pins in vertical mode work best. The best aspect ratio for the pins is 2:3 or 1:3:5 with a minimum of 600 pixels and 900 pixels wide.

    What makes a good Pin?

    You can use the following points to make visually attracting pins:

    • Optimal Size of the Image
    • High-Quality Image
    • Correct Logo Placement
    • Texts in Bold
    • Promoted Pins

    How much it takes to grow on Pinterest?

    Generally, it takes 5-6 months to grow on Pinterest with the help of consistent and strategic Pinterest marketing.

  • Bill Ready – Success Story of Pinterest’s New CEO

    Facebook, Twitter, and Google+ are out. But there’s another social media platform emerging as an effective tool for corporate promotion.

    Since its 2010 debut, the online picture bulletin board known as Pinterest has grown tremendously. According to a recent analysis from the Cambridge, Massachusetts-based content-sharing service Shareaholic, it also drives more traffic to business websites and blogs than YouTube, Google+, and LinkedIn put together.

    As of June 28, 2022, Ben Silbermann, co-founder of the well-known picture and link-sharing website, Pinterest, stepped down from his position as CEO after serving in that capacity for 12 long years.

    As posted by Pinterest, “With effect from June 29, 2022, co-founder, CEO, and president of Pinterest, Bill Ready, will take over as CEO and a member of the Board of Directors, replacing co-founder, CEO, and president Ben Silbermann in the newly formed position of Executive Chairman.”

    With more than 400 million active users each month, Pinterest has established a robust advertising company that increased sales by double during the pandemic. Additionally, Pinterest has been utterly committed to prioritising Pinners, constantly enhancing its roadmap, supporting artists, shopping, and expanding globally.

    Read this article further, to know about the journey of Bill Ready, starting from his early life, education, his current state, and much more.

    Bill Ready – Biography

    Name Bill Ready
    YOB 1979
    Nationality American
    Occupation CEO at Pinterest
    Education MBA at Harvard Business School, Information Systems and Finance at the University of Louisville

    Bill Ready – Early Life, and Education
    Bill Ready – Career
    Bill Ready – Investments
    Bill Ready – Pinterest

    Bill Ready – Early Life, and Education

    At the age of 13, Bill Ready began working as a mechanic at his father’s Kentucky auto-repair business. It didn’t take him long to consider other career options that wouldn’t require bringing greasy messes home.

    In order to pursue an MBA at Harvard Business School, he studied information systems and finance at the University of Louisville, where he graduated as valedictorian.

    Mr. Ready was appointed CEO of Braintree, which assists companies including Hotel Tonight and 37Signals in processing credit card payments online, after experiences at McKinsey & Co. in Chicago and three startups.

    Bill Ready – Career

    Bill has established and expanded several cutting-edge payments firms, giving him extensive expertise in both the payments and technology sectors.

    In June 2022, Bill Ready was appointed CEO of Pinterest. Prior to that, Bill worked as the president of Google Commerce and a board member of Venminder for ten years.

    Ready began working for Google in January 2020 as the President of Commerce before being promoted to President of Commerce, Payments, and Next Billion Users in April 2021.

    Bill served as COO of PayPal before joining Google. In this role, he was in charge of product development, engineering, and end-to-end customer service for PayPal’s consumer, merchant, Braintree, Venmo, Paydiant, and Xoom businesses. Additionally, he served as co-chair of PayPal’s Operating Group, which is responsible for achieving the organization’s sales and profit targets.

    In his role as CEO, Bill and his team created one of the most cutting-edge and significant firms in the payments sector. Bill joined PayPal in 2013 after Braintree was acquired by the company.

    The world’s most disruptive companies, such as Uber, Airbnb, Houzz, and HotelTonight, are all powered by Braintree’s industry-leading payment solutions, which the company designed with a focus on mobile-first experiences, easy developer tools, and outstanding customer service.

    Bill served as an executive in residence at Accel Partners, a renowned Silicon Valley venture capital and growth equity company, before joining Braintree. Bill, a seasoned professional in the payments sector, took over as president of iPay Technologies in 2008 and saw the business through a period of significant sales and profitability development before it was sold to Jack Henry & Associates in 2010 for $300 million.

    He was an early engineer at two more successful startups, Emphesys (merged with Humana in 2001), and Netzee (IPO in Nov 1999), as well as a strategy consultant for McKinsey & Company, where he mentored top financial technology businesses.

    Bill Ready – Investments

    Two investments were made personally by Bill Ready.

    Date Organization Name Round Amount
    Oct 15, 2021 Pagos Solutions Seed Round $10M
    Sep 28, 2021 Highnote Series A $42.5M

    Bill Ready – Pinterest

    Pinterest Logo
    Pinterest Logo

    The social networking platform Pinterest’s founder and longstanding CEO, Ben Silbermann, made his departure from his position known on June 28.

    Bill Ready, who formerly oversaw Google’s e-commerce division, would take the CEO post as of 30th June, with Silbermann moving into the new role of executive chairman for Pinterest.

    Google has copied Pinterest’s business model due to the latter’s relative success. In 2020, the search engine giant released Google Collections, which allowed users to organise their search searches into collections that much resembled Pinterest.

    The promotion of Ready to CEO coincides with Pinterest’s recent shift in emphasis toward e-commerce. The business bought The Yes, an AI purchasing platform, earlier this year to further its objectives in the field.

    Prior to his two years at Google, Ready held the positions of Chief Executive Officer of PayPal and CEO of Venmo, both of which will be well suited to the ambitions of the business. He contributed to the introduction of a Google feature that allowed users to go directly from a store listing on a search results page to the store’s checkout page.

    “There’s no better time to join Pinterest,” said Ready in a statement. “I have long admired the brand and platform that Ben and the Pinterest team have created and everything the Company stands for. Having built multiple businesses from zero and operated at the scale of billions of users, I have a deep appreciation for what it takes to scale a business like this to the next level. I look forward to the many opportunities ahead in Pinterest’s next chapter of growth and success.”

    FAQs

    Who is Bill Ready?

    Bill Ready served as vice president and chief operating officer of PayPal and CEO of Braintree and Venmo and has also been the president of commerce at Google in January 2020.

    What is the age of Bill Ready?

    Bill Ready is 40 years old.

    What is the net worth of Bill Ready?

    The net worth of Bill Ready is approximately $48 million.

  • Top Privacy-Focused Social Media Platforms in 2022

    Social media isn’t what it used to be, especially since we’ve become more aware of the privacy concerns of utilizing big sites. Whatsapp and Facebook, two of the most popular social networking apps, have regularly been in the news due to privacy concerns.

    In the Cambridge Analytica incident, Facebook leaked data of roughly 87,000 users. Another 6.8 million users’ data was lost in September 2018 when a third-party app acquired access to using images. In response to this, the #DeleteFacebook movement, which had been developing steadily, exploded.

    WhatsApp recently notified its users that it would be changing its Terms of Service and Privacy Policy. Users were given a deadline to either accept or stop using the app. Millions of people were thrown into a frenzy, with many jumping ships in search of an alternate platform. The true impact of WhatsApp’s T&C amendments on individuals has most certainly been exaggerated. Indeed, WhatsApp just requests permission to share data collected by the app with the rest of the Facebook family of apps. More crucially, no messages, groups, or call records include in this data.

    However, How can you replace these services and stay in touch with friends and family in a world dominated by social media, particularly Facebook which now owns major social media sites like WhatsApp, Facebook Messenger, and Instagram?

    There are, thankfully many open-source, privacy-focused solutions available. While exploring them, alternatives were seen that were fit for use, interesting, and easy to assure friends and family to join.

    By far, the most difficult social networking application to replace is Facebook. There isn’t a great substitute for this social media platform, but there are a few choices.

    So, Let’s get started.

    MeWe
    Mastodon
    Diaspora
    Pinterest
    PixelFed
    Snapchat
    Signal
    Telegram
    Wire
    Tumblr

    MeWe

    MeWe is yet another privacy-focused social networking platform. The site takes pride in the fact that it is free of adverts and does not manipulate user feeds. Users, on the other hand, have complete control over what they see. While it functions similarly to Facebook, it is a more secure option. MeWe functions similarly to Facebook, albeit in a more confined community, despite the fact that it is not open source. MeWe is accessible via a mobile application. It has a solid privacy policy, but it isn’t very popular.

    Mastodon

    Mastodon is by far the most popular of the federated social media platforms. It’s also completely free, simple to use, and concerned about user privacy and security. Mastodon resembles Twitter more than any other social media platform.

    But it has a significantly larger word count and excellent control over who may read your postings (public, followers only, or unlisted). If you’re posting about sensitive topics, you can add content warnings to photographs or posts so that only people who choose to click the notice will see what you’re talking about. In addition, they refer to their posts as “toots” rather than “tweets” or “statuses.”

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    You also have a variety of options when it comes to joining Mastodon. Because, unlike Facebook or Twitter, you join an instance rather than a central website. Some are public, while others are private, some cater to specific interests or beliefs, and some people host their own. You can follow users on any instance, regardless of which one you join, so you don’t miss posts from your favorite individuals even if you switch instances.

    It offers a facility that allows you to seek up your Twitter connections and follow them on Mastodon. It aids in the development of a following when joining a new site. Mastodon has proven to be a fantastic tool for interacting with friends and family, as well as networking and making new acquaintances, similar to Twitter.

    Diaspora

    Diaspora is founded on three core values: decentralization, freedom, and privacy. Instead of storing everyone’s data on a single server owned by a large corporation. Diaspora’s founders built a social network that disseminates this information and is owned by no one. Each user has the option of creating and hosting their own server, dubbed a ‘pod,’ or joining one of their friends and communicating within this ‘diaspora’.

    Pinterest

    Pinterest is particularly popular among consumers who exchange images of their home improvement, homemade objects, cooking recipes, and other interests. And gloating about a new garment isn’t exactly a sin, is it? As a result, Pinterest is more focused on “things” than Instagram, which is more focused on users.

    Moreover, unlike Instagram, Pinterest allows you to share your material without the need for repeated social engagement. Pinterest, on the other hand, is not influenced by the corporate world. For example, an AR-powered option like “Try on” benefits both shoppers and e-stores.

    PixelFed

    PixelFed is another newcomer that is federated and as user-friendly as Instagram. You join through an instance and you can choose how you want to publish your photos and who can follow you, just like Mastodon. You may use Instagram on your PC or through your favorite mobile web browser, unlike Instagram, which is best seen through its own app.

    PixelFed has a small user base, owing to the fact that it is still in development. However, inviting friends to join is simple, as it only takes a few clicks and they are in without having to download anything.

    Snapchat

    Snapchat has a simple user interface and a lot of features. The AI-powered Lenses are probably the app’s most amusing feature. You can alter your appearance to make yourself appear older or younger and do a lot more fun with unlimited filters on this platform.

    After all, Facebook replicated several of Snapchat’s features and put them on Instagram to discourage users from leaving. There’s something for everyone, from Stories to disappearing texts, face filters, and more. So, if you want to use the actual Instagram, I strongly suggest using Snapchat. The good news is that Snapchat has lately revamped its efforts and introduced new tools such as Find Instagram Feed alternatives.

    To summarise, Snapchat is not simply another social media app; it is one that, in a few years, may foreshadow the future of social media, especially, short video stories. If you want to experiment with new features, Snapchat is your got-to-go place.

    Signal

    Signal, which was first released in 2014, promises to use cutting-edge security and end-to-end encryption to ensure that your messages are never shared or accessed by anybody other than you and your intended recipients. Message history is likewise maintained on your smartphone, and only on your device. Furthermore, because the encryption software they use is open-source, it is susceptible to increased public scrutiny, forcing those in charge of the app to act quickly to address any security vulnerabilities.

    Telegram

    Your calls and messages are safeguarded with end-to-end encryption once the ‘Secret’ chat option is enabled, and Telegram can no longer access the data. The talks you conduct in ‘Secret’ chats are only getting safe on the smartphones of the participants, rather than Telegram servers, as they are with Signal. Telegram, on the other hand, takes it a step further. It can only be used on that device. The chats used to be relinquished if a user log in to their account from a different device. If someone tries to capture a screenshot of your messages, you will be notified.

    Wire

    Wire is a secure messaging app with end-to-end encryption that is shielded by European data retention laws. It provides free personal accounts as well as paid business plans that include additional support and features. Wire boasts clear voice and video communications.

    Wire supports both 1:1 and group screen sharing. It also allows you to share multimedia files and filter audio. You can log in to your account from up to eight synced devices, which are available for all major platforms. Within chats, you can format text with bold and italics, as well as create lists. You’ll also be able to optimize file sizes for easy sharing, as well as set timers to delete messages for extra privacy.

    Tumblr

    Tumblr is one of the oldest social media networks on the Internet, yet it lacks the popularity of Instagram or Facebook. It’s often mistaken for a microblogging site, but it’s much more. Photographs, GIFs, movies, and other sorts of media can now be shared. You may also search Tumblr using hashtags, and you can create a community with support for private chats. Tumblr is a specialized social networking site that, when used properly, may provide many users with a creative outlet.

    The quantity of followers is crucial on practically every other social media platform. People like to brag about how many followers they have on social media. Tumblr, once again, is unique. It’s uncommon to come across a Tumblr blog that shows the number of followers it has. Tumblr users are more concerned with their interactions with other users, and the desire to form deeper bonds. As a result, you’ll need to adjust your attitude about participation in this situation.

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    Conclusion

    Social media is a useful tool, no doubt about that. But the one caveat with most social media apps is that they track you, sell your data and make money from the user content. Well, that’s why there are new social media apps coming up each day that offers users a better privacy experience and make use of blockchain technology.

    FAQs

    What happened in the Cambridge Analytica incident?

    In the Cambridge Analytica incident, Facebook leaked data of roughly 87,000 users.

    How is Mastodon different from Twitter & Facebook?

    Unlike Facebook or Twitter, in Mastodon, you join an instance rather than a central website. Some are public, while others are private.

    What can we do using AI-powered Lenses in Snapchat?

    The AI-powered Lenses are probably the app’s most amusing feature. You can alter your appearance to make yourself appear older or younger and do a lot more fun with unlimited filters on this platform.

    Which are privacy-focused social media platforms?

    Some Privacy-focused social media platforms are MeWe, Tumblr, Snapchat, Signal, Telegram, etc.

    How do privacy-focused messengers work?

    The app has end-to-end encryption which protects your data from outside interference, including from the app developers themselves.

  • 9 Lesser known Facts about Pinterest Every Pinterest user must know about

    Ever asked yourself this question? : Is this picture Pinterest worthy?

    The key to it, is when you ask ‘What is Pinterest?’ The answer lies in the question posted above. It is a visual search engine. Yes, you read that correctly. Many times, we mistake it for a social media platform that helps you connect.

    It was co-founded by Ben Silbermann, Evan Sharp, and Paul Sciarra. Silbermann, the CEO, is a former Google employee in AdSense and studied at Yale. The application was launched back in March 2010.

    The app now has more than 500+ employees, available on three platforms: Web, Android, and iOS, in 30+ languages. It is located in San Francisco, with headquarters in CA. And offices in New York and Chicago, Atlanta, Los Angeles, London, Paris, Berlin, and more, to name a few.

    The app is based on the key message that:

    It starts with a great idea.

    Lets take a look at the interesting facts and stats about Pinterest:

    The Story behind the name
    It made History in 2011
    85% of pinners use the app to save their pins
    Pinterest is more popular than you think
    Pinterest taking it up a notch
    60% of the audience that uses Pinterest are women
    The international community, on Pinterest has a wider scope.
    77% of active Pinterest users discover new products or brands on Pinterest.
    The app has the potential to be a search engine.
    FAQ

    The Story behind the name

    Ben Silbermann
    Ben Silbermann

    The girlfriend of Silbermans came up with the name Pinterest and the site was first launched in 2010 as a beta. Gradually they opened up the site on an invitation-only basis.

    Adding up since we are talking facts: Pinterest birth was inspired by a failed app.

    It made History in 2011

    Pinterest in Times for 50 best websites
    Pinterest in Times for 50 best websites

    Team go big, or go home, the app made it to TIME magazines, listing it as one of the best websites, among the top 50. Just a year after its launch! And since then, it has been breaking records.

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    85% of pinners use the app to save their pins

    It does not matter if you are a blogger, using the app for marketing or to drive traffic to your website. Pinterest has half of its traffic driven from mobile devices and the active 85% of pinners use the app to save their pins.

    Tip: Creator’s alert! You all need to use and design layouts for your Pins that are more mobile friendly.

    The number of people under the age of twenty-five is rapidly growing. It has doubled since 2020. Snapchat has 280 million annual users and Twitter has 186 million. Pinterest has more monthly active users now than these two combined. It is gaining popularity and running ahead of Twitter and Snapchat in the long haul.

    Pinterest taking it up a notch

    Number of monthly active Pinterest users worldwide
    Number of monthly active Pinterest users worldwide

    Pinterest had around 320 million active monthly users in the last year. And now they have around 459 million of them. We are looking at a growth of almost 100 million users here. The app is really taking it a step up.

    60% of the audience that uses Pinterest are women

    60% of the audience that uses Pinterest are women, plus 4 in 5 moms in the United States look for products to buy, and ideas actively, Have a business that sells products that targets mums? You know what to do.

    The International Community on Pinterest has a wider scope

    Around 74% of the audience falls under the age group of 18-44 years. Not to forget it’s becoming popular among younger generations, too. Now that you know the secret, use it wisely. If you need to know the target group of your brand. But do not forget, the target audience always consists of both your loyal customers and your potential consumers too.

    The platform has huge potential to reach a wider range of audiences. 50% of app users live outside the U.S. Curating content for the platform? Think again.

    77% of active Pinterest users discover new products or brands on Pinterest

    Pinterest ads are relatively 2.3× cheaper per conversion (when your audience takes an action, like contacting your organization or making an online purchase) compared to other social media ads. Adding to the benefits, the users on the app are 3× more likely to click through on your website to get to know more about it. Besides, 77% of active Pinterest users have discovered new products or brands through Pinterest.

    The app has the potential to be a search engine

    Pinterest search is a core element of Pinterest. Pinterest does not call itself a social network. Sounds strange, right, but it’s true.

    The huge tech giant company continues to grow and thrive with its unique features.

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    FAQ

    Who founded Pinterest?

    Ben Silbermann, Paul Sciarra, and Evan Sharp founded Pinterest.

    What is the revenue of Pinterest?

    The annual revenue of Pinterest is 16.9 lakhs USD.

    When was Pinterest Founded?

    Pinterest was founded in 2010.

  • How To Market Your Photography Business- A Guide

    Marketing strategy is an important factor when you set up a business. It aims at targeting potential consumers and convert them as our customers for our products/services. The marketing strategy of a business consists of the company’s value, target customers, branding and other essential elements.

    Marketing mainly concentrates on selling more products to more and more customers and it is also important to know about our customers’ needs. Marketing a product/service is a continuous process with some innovation in a regular interval.

    It is vital to strategise your marketing which aids you to bring in more profit to the company and at the same time attract more customers. According to a study conducted by Coschedule, the company’s having market strategies are 313% more likely to report success in their marketing campaigns.

    An effective Marketing plan and profitability are the key factors for a successful company. It is marketing that elevates your business profile.

    Stepwise Guide for Marketing Your Photography Business
    Step 1. Identifying the target market
    Step 2. Create a customer database
    Step 3. Engage in social media
    Step 4. Go referral spree
    Step 5. Collect and add testimonials on your website
    Step 6. Get featured in photography blogs
    Step 7. Display your photographs on photo-sharing sites
    Conclusion
    FAQs

    How to market your photography business

    Stepwise Guide for Marketing Your Photography Business

    Step 1. Identifying the target market

    As the first step, you should choose a niche that suits your interests. There are varieties in photography like food, wedding, Wildlife, family portrait, celebrity shoot etc. Having a clear picture of your niche makes it easy to target a market. Be passionate about whichever niche you have chosen and concentrate on marketing. Do not go behind too many things as it reduces your efficiency.

    After a while, expansion of business is important, for example- if you choose wedding photography as a profession then have connections with other vendors that cater services to the bride. This is one of the marketing strategies to attract more customers.

    Step 2. Create a customer database

    Once you stick to a specific niche, now you should start creating a customer database. This database may consist of all your past and present customers. This kind of database helps your business to track the customers. These days photography has boomed as people are obsessed with capturing their memories. So get along with the customers, send follow-ups and offers some discounts to your regular customers. This way you can increase the customer database and also expect high returns.

    Many Softwares are helping you to create an effective customer database like CRM, Nutshell, Insightly etc. These Software have features like tracking your expenses, creating questionnaires and also can sync with other apps.

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    Step 3. Engage in social media

    Increase your network through social media platforms. On social media platforms, you can showcase your activities and other projects. Especially for the photography business, creating a website or adding their creative shoots on social media will help in expanding the customer base.

    In case of creating a website, add your achievement lists, for making the website even interesting add professional photographs and also give the insights about behind the shoot in a separate section called blog. Inculcate Search engine optimization (SEO) which allows your website to be ranked well on google searches.

    Social media marketing also includes Pinterest marketing to serve your photography business with more value.

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    Step 4. Go referral spree

    Word of mouth helps the best marketing tool for the photography business. Ask your customers to leave feedback after getting the service or write a review on social media about your work. By this referral marketing technique, you can guarantee the customer to offer discounts or some free services in future.

    When you kick off your business, it is always your friends, family and close relatives who support you throughout your journey and they act as the biggest source of referrals.

    Don’t forget to extend your gratitude to all those who make referrals.

    Step 5. Collect and add testimonials on your website

    Testimonials act as a trust factor between you and the customers. The testimonials are proof of your achievements and a catalyst to increase the customer base. Maintain originality and don’t hesitate to ask for testimonials from your happy and satisfied customers. This is the best way for a photography business to promote its activities and get more leads.

    Nowadays blogging has become a popular way for promoting your business. All your efforts will be paid off when you get featured on various platforms and blogs. This can be the best marketing strategy for a photography business, as customers can get a glance at your work and skills. In this way, you have a solid presence on social media. Do not limit yourself to few platforms, rather spread your work and expand your business. This will yield high profits.

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    Step 7. Display your photographs on photo-sharing sites

    This is the best time to expose your photography skills, do not be reluctant to post your work on various channels. Here are some of the photo-sharing sites that can improve your photography business: Photobucket, Pixabay, Behance, Exposure, 500px etc. It is observed that many photographers have increased their customer base by using the Flickr site. Sharing your work on such platforms will increase the number of Customers and get genuine feedback. This also makes an effective marketing strategy for the photography business.

    Conclusion

    There are always ‘N’ number of ways to make marketing strategies. And it is always recommended to make a lot of experiments to improve your business plans. Above are few tips to inculcate in your business, always make trial and error and see which suits you. There is no one size fits all approach. Few things work for some businesses and some does not work. Marketing for the photography business is a huge component which when implemented properly leads to high profitability.

    FAQs

    How to market a photography business?

    Photography business marketing tips:

    • Identifying the target market
    • Create a customer database
    • Engage in social media
    • Go referral spree
    • Collect and add testimonials on your website
    • Get featured in photography blogs
    • Display your photographs on photo-sharing sites

    What are the photo sharing platforms for promoting photography business?

    Some of the best photo sharing platform to promote a photography business are:

    • Flickr
    • Pinterest
    • Facebook
    • Instagram
    • 500px
    • DeviantArt
    • Fotoblur
    • Tumblr
    • Behance
    • Twitter

    How to increase the photography website speed?

    Compress the image size without altering its quality; if the image’s size is large, it will hinder the website’s loading speed; Inserting YouTube videos and add images in JPEG format.

    Is it important to have blogs on photography websites?

    Blogging is a kind of content marketing, which is the best way to showcase your photography skills and build a more client base.

  • How does Pinterest makes money – Business & Revenue Model of Pinterest

    The social media sphere is quite growing with multiple social media platforms and their popularity. Among this sphere, lately, a San Francisco based Pinterest which is a CA tech company famous for its huge collection of photos for all occasions and styles.

    Pinterest is basically a pinboard-style photo-sharing platform. You can create your collection of photos and also, manage theme-based photos of events, hobbies and many others.

    Pinterest was founded in 2008 but went public through an initial public offering held in 2019. Through this, the stock trades on New York City exchange under the PINS symbol.

    Today, there are around 100 million active users of Pinterest with a reported value worth $11 billion. But, with the growing speed, the question arises how does Pinterest make money? This has been a question since the beginning of Pinterest. The Business model of Pinterest has been designed very strategically in order to capitalise on the networking effect.

    Pinterest launched its revenue model titled ‘the promoted pins’ in 2013 which is available in the beta stage. The revenue model of Pinterest is based on advertisement and has been growing more vigorously. In this article, we have discussed the business model and Revenue model of Pinterest. Stay tuned!

    Pinterest Business Model
    How does Pinterest make money?
    Revenue Monetisation Models of Pinterest
    Objectives of Monetisation Models
    How Pinterest is proven a better Social Network for Businesses?
    FAQ

    Pinterest Business Model

    Initially, Pinterest was based on a web social catalogue model. However, later the company recognized the advantages that come with a social media networking site which includes pinboards and pins. This would allow the user to choose their pin according to their interests.

    Therefore, now Pinterest holds all the possible options that come with a social media platform such as catalogue, E-Commerce, social networking features, and content facets.

    Similar to Facebook and Instagram revenue models, Pinterest has also developed its revenue model based on the advertisement, which brings benefits for the user while visiting the website. Pinterest holds all the capability and potential to gain its utmost success. Although it’s still awaiting utilising its total sources. But who knows, Pinterest could become the most successful social media site.

    As we discussed the strategic business model of Pinterest, let’s move towards how the company makes money.

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    How does Pinterest make money?

    When Pinterest was launched, it didn’t have any source of revenue. Later in 2013, it launched its new advanced feature – the promoted pins. This came out to be a huge success and a solid source of revenue.

    The promoted pins are the advertisements shaped in the form of pins on the search results, dashboard and other areas of Pinterest which are endorsed by some specified sponsor and can redirect to the sponsor’s website.

    Promoted Pins
    Promoted Pins

    The promoted pins feature is similar to the promoted content features available on other social media platforms. These are user-targeted. Hence, it benefits the user as well as the advertiser.

    The reach by the users depends on the bids made by the sponsor and the bids depends on the targeted user’s interests and other demographic facts.

    Revenue Monetisation Models of Pinterest

    Pinterest uses the widely preferred digital monetization models for better revenue return. These are:

    • Cost per Click (CPC)
    • Cost per thousand impressions (CPM)
    • Cost per View (CPV)
    • Cost per action (CPA)

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    Objectives of Monetisation Models

    The Monetisation Models are used according to the favourable campaigns. There are various Monetisation Models and each of them is applied to different advertising campaigns based on their objectives. Such as:

    • Video View
    • Conversion
    • Brand Awareness
    • Shopping Catalogue
    • App Install
    • Traffic

    According to the estimated data of 2019, two-third of the total revenue comes from performance advertisements. Each ad holds several prospects, some aimed for conversion of sales, signing up, app installation, trial or other discrete actions. Meanwhile, one-third of revenue is obtained from brand ads.

    How Pinterest is proven a better Social Network for Businesses?

    Pinterest holds a huge collection of theme-based catalogues that can be saved and used by users according to their preferences. This has created an opening for advertisers and marketers to promote their business.

    The other social media networks connect people on a global level but when it comes to Pinterest, it connects people to their interest-based content. That’s why Pinterest has a better click-through rate on various conversions and advertisements.

    Around the globe, tons of people are active users of Pinterest in the last 6 months, among which 96% use it for research and gain knowledge. 93% report that they prefer Pinterest for planning their finances and 87% use it as an engagement that helps them to decide what to purchase.

    Today, Pinterest is proven to be the fastest-growing platform through its complete member expansion. Social media such as Facebook and WhatsApp gathers only a single-digit growth rate, however, Pinterest has received more than 50% of growth rate.

    Conclusion

    Pinterest is a unique way to share photos. Photos sharing through social media has been a meteoric rise for the past decade. Pinterest has been proven a very exciting social media platform that monetizes its website by selling digital advertisements in a distinct targeted manner.

    Unlike Twitter and Facebook, it offers the user the opportunity and platform to plan their future projects. The user can browse abundances of fascinating and unique content based on new information. It is more of a search engine.

    The San Francisco based company allows users to share their photos and videos. Pinterest has obtained a very unique and strategic business model and in upcoming years, it is estimated to grow more heights of success.

    FAQ

    What is the annual revenue of Pinterest?

    The annual revenue of Pinterest was $1.6 billion in 2020.

    Who is the CEO of Pinterest?

    Ben Silbermann is the CEO of Pinterest who has a net worth of $1.5 billion.

    How does Pinterest make money?

    Pinterest’s primary source of revenue is promoted pins. These special pins are effectively advertisements, paid for by identified sponsors.

  • Is Microsoft Acquiring Pinterest?

    Satya Nadella’s Microsoft made headlines when it intended to take over the American image-sharing social media service Pinterest for $51 million dollars, the Financial Times reported. Apparently this acquisition has reportedly stalled.

    Previously, Microsoft had been looking forward to buying the US operations of the Chinese media app TikTok. But the deal banged as Walmart and Oracle secured the deal. However, Walmart and Oracle might push back while President Joe Biden looks over new regulations relating to security threats posed by the Chinese apps.

    Microsoft’s interest in Pinterest

    Pinterest Growth
    Pinterest Growth


    Pinterest is a social media service that enables you to save and discover trends and ideas in the form of pin boards    . This information could be in the form of short videos, images and GIFs. It boasts about hosting 400 million users in a month. Women were their pioneer users and now 50% of their users are millennials. Although starting out as a “social media” platform that uses boards, the company has been putting continuous efforts in visual search and e-commerce such as online shopping catalogues.

    The deal with Pinterest would have been Microsoft’s largest acquisition, twice of what it spent after acquiring LinkedIn, a professional social media platform for $21 million dollars. Microsoft continues to pursue its goal of accruing a portfolio of active online communities which could run on Azure, its online cloud platform. Pinterest currently leans on Amazon Web Services (AWS) for providing infrastructure.

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    However, Pinterest has walked away from the deal stating it wants to remain an independent entity. The online social media service has seen an enormous growth during the pandemic.

    Pinterest has seen a 36% growth in the number of users compared to last year. Pinterest is the 4th largest social media platform in the US as Facebook and Instagram and YouTube hold the top spots.

    More than 40% users in the US have a Pinterest account. Pinterest is on the 10th position ranked by the Prophet’s Brand relevance Index after major giants like Apple, Spotify and Disney. It has been crowned first position in surveys like “makes me feel inspired” and “inspires me to be more creative” categories.

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    Microsoft’s Previous Acquisitions

    Microsoft is a multinational corporation that develops, licenses, and supports various products and services related predominantly to computers. After its Initial Public Offering, its market capitalization was close to $519 million. Microsoft’s first acquisition was Forethought in 1983. It developed a presentation program which we all know as Microsoft PowerPoint.

    In 1977, Microsoft acquired HotMail.com, a web mail service for $500 million, its largest acquisition at the time. Co-founded by Jack Smith and Sabeer Bhatia, Hot mail was a free web mail service with user base of 8.5 million at the time.

    In May 2011, Microsoft acquired Skype, a VoIP creation of Skype Technologies for 8.5 billion. Skype is available on smartphones , desktops and iPhone devices. it enables audio, video calls, personalized messaging and low rate calling to mobile networks and landlines around the world.

    Microsoft would be reaching a milestone in terms of its online community base if it acquires Pinterest. It did so by acquiring the professional social networking site, LinkedIn in 2016. It also acquired  GitHub, a code repository that helps network software developers, and Minecraft, an online game that last year passed 131 million users. After all the impedance and reluctance shown by Pinterest…

    Will Microsoft continue to pursue its goal to acquire Pinterest? Can this acquisition happen?

    Frequently Asked Questions – FAQs

    Is Microsoft acquiring Pinterest?

    Microsoft is intended to take over the American image-sharing social media service Pinterest for $51 million dollars. Apparently, this acquisition has reportedly stalled.

    Why did Pinterest walk away from the deal?

    Pinterest walked away from the deal of Microsoft, stating that it wants to remain an Independent Entity.

    What is Pinterest?

    Pinterest is a social media service that enables you to save and discover trends and ideas in the form of pin boards. It is the 4th largest social media platform in the US

    What are major Microsoft’s Acquisitions?

    • Professional social networking site, LinkedIn in 2016.
    • GitHub, a code repository that helps network software developers
    • Minecraft, an online game that last year passed 131 million users.

  • Promo Republic: All-In-One Tool for Your Social Media Accounts

    As time goes by, the number of social media platforms and their complexities only grow more. It becomes a hassle to login into each platform and promote the same content very single time.

    But what if I told you that you can create content in one place and promote it on multiple platforms?

    This is where Promo Republic comes in. To keep your social platforms fully engaged and save you time, Promo Republic can do all those things instantaneously.

    So let’s start with the basics

    What is PromoRepublic?
    PromoRepublic Perks
    PromoRepublic Services
    How to Run PromoRepublic on Autopilot
    PromoRepublic – Pricing Plans
    Conclusion

    What is PromoRepublic?

    Promo Republic is a social media marketing tool where you can manage everything about your social media accounts. Whether you are an individual or a business with a long list of clients, Promo Republic allows you to manage all their accounts individually.

    It minimizes the time and effort you put into social media by providing automated tools and over 100,000+ post ideas for you to share, edit and boost your brand.

    PromoRepublic offers over 7500+ templates and 100,000+ images
    PromoRepublic offers over 7500+ templates and 100,000+ images

    Using this tool you can link up to 6 different social accounts like:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Google My Business

    Promo Republic has a strong design-centric focus. Unlike other social media management platforms, you need not open external graphics software to design evocative posts. It has its own canva-like editor allowing you to create beautiful designs as well as set up a schedule to share them with your subscribers.

    In terms of users, it has no boundaries. From freelancers and small businesses to franchisors and multi-locational brands, Promo Republic caters to businesses of all sizes. It also suggests a posting schedule for each of your social networks, which can be easily modified to suit your marketing goals.

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    PromoRepublic Perks

    1. Ready-to-use content or templates for different niches like-

    • Facebook covers
    • Promotions
    • Quotes
    • Motivation
    • Mini contests
    • Greetings
    • Did you know facts,

    And a lot more!

    2. Statistics per post shared via Promo Republic include

    • Likes and comments
    • Shares
    • Visits
    • Clicks
    • Advertising views
    • Organic views

    3. Easy to use graphics editor

    If you feel like flexing your creative muscles, then you will love this. You can either choose from a variety of pre-designed graphics or you can simply open up a blank canvas and start from scratch.

    4. Launch your marketing campaigns on Autopilot

    • Save time
    • Increase social presence
    • Increase customer base

    PromoRepublic Services

    Bundled with a plethora of content promotional tools and services, Promo Republic comes with

    Events Calendar: Create posts for holidays, festivals, events and many more

    Photo stock Integration: With over 100,000 free images to choose from.

    Team Collaboration: You can also add team members that will help you optimize your posts efficiently

    Schedule your content in advance by time and frequency to keep your audience engaged
    Schedule your content in advance by time and frequency to keep your audience engaged

    Scheduling Tool: If you want to promote a specific event, or maybe even a holiday then you can schedule your post so that it can be shared at the right time to get maximum engagement.

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    How to Run PromoRepublic on Autopilot

    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.
    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.

    All you need to do is follow these three simple steps –

    • Fill out a form after which a social media agent from Promo Republic will contact you about your brand and business.
    • After finishing up the inquiries, your calendar for the whole month will be flooded with articles, videos, tips, events, posts and infographics. In a short span of time, you will have a curated monthly campaign ready for you to launch.
    • Once these posts are scheduled to your different social media accounts, you will get full rights to edit and approve the content before it gets published online.

    And finally, you will receive a monthly statistics report for each post explaining the growth of your customer base.

    PromoRepublic – Pricing Plans

    As a SaaS platform, Promo republic is accessible on a monthly basis. It has four paid plans after a 14-day trial of the Starter Package which includes content calendar, graphics editor, and access to thousands of templates. The figures given below are monthly payment options, but if you will receive a 20% discount if you go for the annual package.

    Solo – $9/month

    3 social profiles excluding Pinterest, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and 0 team members.

    Standard – $49/month

    10 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and separate workspace for each client

    Professional – $99/month

    30 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, 15 team members/clients and can add up to 30 additional social profiles and 15 members for $49.

    Advanced – $182/month

    Custom social profiles and team members, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, platform on your domain and interface branded just for you.

    In addition, you can also buy a content bundle containing 20 unique templates tailored for your business, starting at $149.

    But if you just want to get the life time access of PromoRepublic at the lowest price, click below

    Conclusion

    If you find creating share-worthy social posts challenging, then Promo Republic will be ideal for you. Compared to other media management tools, Promo Republic is relatively easy to set up.

    You can either create your designs from scratch with the graphics editor or store ready made designs for further use and modification. Even the most artistically challenged person will be able to create an impressively designed post.

    Using Promo Republic will help you create quality content and get the most out of social media marketing.

    As of today, there is no proper alternative to Promo Republic. Most tools either edit graphics or simply schedule your posts, but rarely can do both.

    So save yourself and business some time, by exploring Promo Republic and all that it has to offer.