The e-commerce company Flipkart announced that it had purchased the majority of Pinkvilla India Private Limited, a well-known online infotainment platform. The purchase is a component of Flipkart’s plan to use Pinkvilla’s reputation, skills, and devoted following to increase its content presence and improve interaction with Gen Z and millennial consumers.
Pinkvilla’s Role in Flipkart’s Content Strategy
The deal’s value was not disclosed by the companies. Flipkart’s acquisition of a controlling stake in Pinkvilla is a crucial step in the company’s objective to strengthen its relationship with Generation Z, according to senior vice-president, corporate, Ravi Iyer.
Flipkart’s ambitions to use content as a major growth engine will be accelerated by Pinkvilla’s strong content intellectual property and close relationship with its devoted user base.
Exploring the Gen Z Angle
Trends and consumption patterns are greatly influenced by films and celebrities. Since most Gen Z users consume content with these themes, Flipkart’s acquisition of a top infotainment platform makes sense as it looks to increase its appeal to this demographic.
Additionally, the agreement strengthens Flipkart’s presence in the Indian market by providing it with the chance to develop content for commerce prospects and acquire trend insights.
The founder and CEO of Pinkvilla, Nandini Shenoy, stated, “We are sure that with Flipkart’s help, we will be able to scale our operations and continue to deliver high-quality content that resonates with our millions of users, further strengthening our position as a leader in infotainment.” The deal has been completed and is pending the usual closing requirements. The businesses anticipate closing the agreement soon.
Flipkart Spreading its Wings in India
Flipkart has made a number of purchases in recent years as it grows its online business nationwide. These include online fashion retailer Myntra, digital payments company PhonePe, and eBay’s Indian division.
With the purchase of Walmart India, which ran the Best Price cash-and-carry division, it further enhanced its wholesale presence. Flipkart also purchased Sastasundar Marketplace, which owned and ran an online pharmacy and digital healthcare platform, and Scapic, an augmented reality firm, to improve its shopping experience.
Quick
Shots
•E-commerce giant acquires majority
stake in infotainment platform Pinkvilla.
•Not disclosed; agreement pending
standard closing requirements.
•Aimed at boosting Flipkart’s content
strategy and consumer engagement.
•Acquisition targets younger audiences
who consume celebrity and film-driven content.
•Strong IP and loyal user base to fuel
Flipkart’s content-commerce synergy.
•Ravi Iyer, Flipkart SVP, calls it a
step to deepen bonds with Gen Z.
•Strengthens Flipkart’s presence in
lifestyle, entertainment, and digital content commerce.
Top websites like WordPress, BlogSpot, Wix and more have made blogging popular. There are many types of blogs Q&A, mistakes to avoid, eye-opening stats, ideas and strategies, templates and examples, personal insights, tool or resource round-up, success stories and so many more types of blogs to get your audience interested into reading with being a little creative and not making your writing mundane.
Blogging is an experience about letting the World know about your experience and sharing your knowledge. Blogging for a living could sound strange to your ears at first. But yes, India has a list of some successful bloggers who earn through blogging following their passion. And most importantly, if it interests you, why should you follow their websites?
Here let’s dive into the list of websites, the people who started it following the journey behind it in 2021.
Amit has the prestigious title of the first Indian professional tech blogger and serves as an inspiration for many. He is an IIT Roorkee in Computer Science. Amit was working in developing web apps, Google add on’s and mail merge for Gmail before following his passion as a full-time blogger.
The most recent topics covered by Amit on Labnol.org include 101 most useful websites on the internet, how to delete blank rows from tables in your Google document and how to request payments with Razorpay and Google sheets.
Why you should follow labnol.org:
If you are looking for inspiration.
If you love to read on topics like tips and how-to guides on software’s, mobile apps and technologies.
It has received the “Best Technology Blog” award twice at Indibloggers.
If you are interested in Tech and software.
Harsh Agarwal
Blogger
Harsh Agarwal
Website
Shoutmeloud
Launched in
2008
Harsh Agarwal
Harsh started his blogging journey borrowing a credit card from his friend and bought the domain name for his website, Shoutmeloud.com, which he admits was not easy. Since then, the journey of being a blogger has been a successful one. According to him, his blog consists of stories that are 95% about practical tips and his passion; the rest 5% consisting of personal stories.
Harsh Aggarwal describes the people who follow him on his journey as “Shouters” and the community he has for like-minded people. The experience of starting something small turned out to be a life-changing experience for him. And has impacted many people’s lives in positive ways.
Why you should follow Shoutmeloud.com :
If you want to grow as a digital marketer and a blogger.
If you want to learn basic/ advanced blogging, WordPress and SEO.
YourStory is India’s leading media tech company for stories that the entrepreneur in you craves for. The founder and the Chief Editor of YourStory is Shraddha Sharma, she has degrees from St. Stephens College, Delhi and MICA, Ahmedabad. She has worked with Times of India and CNBC-TV18 as a journalist. Shraddha believes in “Every Story is Unique and Every Story Matters“
Why you should follow Yourstory.com:
If you want to catch up with the success stories of entrepreneurs and small businesses.
The blog gives you information about funding alerts, promotions, and advice.
If you are interested in startups.
It is a leading platform for entrepreneurs across India.
Nandini Shenoy
Blogger
Nandini Shenoy
Website
Pinkvilla
Laucnhed in
2007
Nandini Shenoy
The founder and CEO of the website Nandini Shenoy started this in the year 2007, a former Microsoft engineer. This side is a one stop destination for all Bollywood junkies.
The elegant website has all celebrities, photo galleries, breaking news, coverage of top events, live streams, celebrities fashion trends, and more.
The website has a digital reach of 25 million unique users. With 112 million page views monthly on both the platforms the website and the mobile app. The website has only grown rapidly after integrating the content of providing instantaneous news along with its entertainment landscape.
Why you should follow Pinkvilla.com:
It has a Hindi website that has created a buzz in the regional media.
If you want to keep with the wholesome Bollywood experience.
For your love of cinema.
To catch up with breaking news.
Anil Agarwal
Blogger
Anil Agarwal
Website
Bloggers Paasion
Launched in
2010
The website was launched in 2010 to help people launch money-making websites by Anil Agarwal, a full-time blogger. He has a master’s degree in Computers. His blogging journey started before launching Bloggers passion. He started a website Scope for Money but later sold it.
Why you should follow Bloggerspassion.com:
To learn strategies.
Surely, visit if you are planning to launch your own website.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Pinkvilla.
Gone are the days when people learned about their favorite Bollywood stars’ love affairs, domestic fights, or street fight gossips from magazines or newspapers. Though many Indians love such news and gossips over any other story, the platform or source of this information is no more the same. Since the media and its mediums have now changed a lot, the nature of Bollywood gossips has been overhauled. People now have Facebook, Instagram, Twitter, and 24×7 paparazzi all just on a few clicks.
While there have been many platforms where Indians are engaged to grab such entertainment, information, and news, there is one platform or a brand, which has won millions of hearts and has become their favorite. It is Pinkvilla, one of the most prominent entertainment websites in India. To know more about the startup story and business model of Pinkvilla read this article.
Pinkvilla is a one-stop shop for all Bollywood news, whether it’s about a specific celebrity or a particular film. In the year 2019, the website was one of the most successful entertainment portals. On the web channel, Pinkvilla has over 40 million followers and over 100,000 posts about celebrities, beauty, fashion, Bollywood news, movies, and lifestyles.
From having movie ratings and learning about all of your favorite celebrities’ latest sassy airport looks, Pinkvilla covered it all.
Pinkvilla’s content is mostly focused on Bollywood, including celebrity news and movies. Apart from Bollywood, Pinkvilla’s content types include niches such as lifestyle, fashion, and beauty, as well as Indian industries such as Marathi, Punjabi, Telugu, and Kannada.
Pinkvilla, in partnership with Facebook, launched India’s first live Bollywood game, dubbed “Jhacaaash.” In 2018, Pinkvilla partnered with Hotstar on a number of programs, including Cheat Meals with Stars, Under Cover on the Internet, Primetime Partners, Untold Tale, No More Secrets, and a few others that are only available on Disney Hotstar.
She came from a family where all her family members were extremely talented engineers. And to follow the tradition she went on to pursue engineering from the National Institute of Technology, Karnataka. After completing the graduation program, Nandini went on to pursue her Master’s in ECE from Rutgers University, the United States.
After completing the post-graduation program she joined Microsoft, Seattle in 2004 as a software engineer. Though she admired her work as a software engineer, she always fantasized about the idea of Pinkvilla. She was a Bollywood fanatic and somewhere knew that she could foster her passion at a jiffy.
Even though Nandini had a plan for Pinkvilla, she did not quit her job at Microsoft right away, since she wasn’t completely sure about her business idea. After humongous hard work and sleepless nights and weekends, her idea or the dream of Pinkvilla came to a beautiful reality.
Nandini Shenoy Ted Talk – Founder, Pinkvilla
Pinkvilla History – How it Started
While Nandini was working in the United States, she was missing the Bollywood fun. In many interviews, she has mentioned that while she was working there with her husband, she couldn’t find any websites that helped her in knowing the latest happenings of Bollywood and its celebrities.
Since Nandini was missing her daily dose of Bollywood gossips she tried to make an online community of Bollywood fans so that these fanatics come together and have discussions on Bollywood. She made a website that was unusual because all famous websites had blogs related to technical content or news information but Pinkvilla was a website where Nandini started blogging about Bollywood, Fashion, and Beauty gossip. One of the most popular platforms of that time was Orkut. Along with Orkut and word-of-mouth publicity, Pinkvilla got established.
In the year 2009, Pinkvilla started getting popular after a few pictures of Sonam Kapoor went viral. That was when Hindustan Times contacted Nandini to use the photos and would backlink to Pinkvilla. That is when she realized that this is something big and a lot can be taken out from this platform. She had quit her job and made a team of editors, photographers, PRs and made links with production houses. It was by the year 2011 when Bollywood celebrities themselves wanted to get featured in Pinkvilla as there wasn’t any digital presence for them. Nandini started doing celebrity interviews from the United States and later opened up an office in Mumbai.
Pinkvilla earns its revenue from almost all the major movie production houses. These production houses give heavy amounts to Pinkvilla for creating ad sales on their website. Pinkvilla gets more than 50 million new views every month and more than 10 million visitors. Its engagement on portals like Instagram and Facebook also helps them to endorse these Bollywood celebrities. PinkVilla also aims to have its online web store and e-commerce.
Pinkvilla – Competitors
Nandini is unconcerned about the proliferation of dedicated Bollywood websites. Instead, she swears by Pinkvilla’s model of becoming a customer-centric hub, claiming to have amassed a dedicated user base that she keeps engaged and committed.
Similar websites and portals like Pinkvilla are Bollywood Hungama, Zee Entertainment, Rediff, Filmi Beat, Bollywood Life, Santa Banta, First Post, Koi Moi among others.
Pinkvilla – Growth
Pinkvilla, which also has a presence in the South of PinkVilla South and PinkVilla Telly with all the small-screen news, has amassed quite a following, as shown by its massively successful social media presence on Instagram (3.9 million followers), Facebook (1.8 million likes), YouTube (60 million+ video views), and Twitter (951K Followers). Pinkvilla has also featured on television and in international markets such as Kollywood.
Pinkvilla won two Cosmopolitan awards in the categories of Best Celebrity Blogger and Best Celeb-Spotting Blog in the years 2019 and 2016. Pinkvilla received the Website of the Year award from DigiPub in 2019 and has received many such accolades to date. Pinkvilla has been a successful and one of its kind platform and an Indian startup.
Pinkvilla – FAQs
What is Pinkvilla?
Pinkvilla is a one-stop shop for all Bollywood news, whether it’s about a specific celebrity or a particular film.
Who is the founder of Pinkvilla?
Nandini Shenoy is the founder of Pinkvilla.
How does Pinkvilla make money?
Pinkvilla earns its revenue from almost all the major movie production houses. These production houses give heavy amounts to Pinkvilla for creating ad sales on their website. And
If you like reading posts and blogs about fashion, lifestyle, appearance, and, of course, Bollywood celebrities, then visit the Pinkvilla website.
