It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand’s ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21st century.
One of the celebrities that are most in-demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India’s Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.
Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist. Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. Alia Bhatt’s brand value surged to USD 102.9 million in 2022, a significant increase from USD 68.1 million in 2021, securing her position at the top of the list. In this blog, we will explore the impressive list of brands that Alia Bhatt has endorsed, highlighting her influence and impact in the advertising world.
Brands Endorsed by Alia Bhatt:
Aurelia
Blenders Pride
Netflix
Cadbury
Cornetto
Flipkart
Lays
Garnier
Manyavar
Frooti
PhonePe
Samsung
Duroflex
Philips
Tresemme
Hero MotoCorp
Maybelline
Sunsilk
MakeMyTrip
LUX
Uber Eats
Sunfeast Dark Fantasy
Nokia
Gionee
Caprese
Aurelia
Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS Clothing’s ethnic apparel brand is termed “Be Compliment Ready” and will be a series of films with humorous undertones, which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt’s new ads.
Alia Bhatt’s brand endorsement with Aurelia has brought together the best of traditional Indian wear and contemporary fashion. With Alia’s magnetic personality and fashion-forward approach, Aurelia continues to thrive as a go-to brand for ethnic wear enthusiasts across the country.
Ria Puneyani
Blenders Pride
On January 11, 2022, the announcement was made that Alia Bhatt would be the new face of Blenders Pride, a renowned premium whiskey brand in India. Owned by Pernod Ricard and launched in 1995, Blenders Pride has gained popularity for its unique blend of Indian grain spirit and imported Scotch malts, offering a distinct and refined taste without any artificial flavors.
The recent campaign film titled “Made of Pride” features Alia Bhatt, showcasing her remarkable journey to success. The advertisement captures Alia’s unwavering determination and showcases her “never give up” attitude, highlighting her pride in her accomplishments.
The collaboration between Alia Bhatt and Blenders Pride represents a synergy between the brand’s values and the actress’s persona.
Netflix
Netflix is an American subscription-based video streaming service and production company that was launched in August 1997, and has grown to be one of the most liked OTT platforms among the world of platforms available today including Amazon Prime, Hotstar, ALTBalaji, Zee 5, Voot, SonyLIV, Hoichoi and more.
The popular on-demand video streaming platform collaborated with Alia Bhatt on December 14, 2021, to announce the slashing of its subscription prices in India.
Archana Karthikeyan
Cadbury
Cadbury, a name that needs no introduction, has become synonymous with chocolate, especially in India. Originally known as Cadbury’s and Cadbury Schweppes, it is a British multinational confectionery company that is now fully owned by Mondelez International. With its headquarters located in Mumbai, India, Cadbury has established itself as a household name in the chocolate industry.
One of Cadbury’s popular chocolate wafer products in India is Cadbury Perk. In an exciting announcement, Alia Bhatt, a youth icon among Indian actresses, was revealed as the face of the Cadbury Perk brand. The association between Alia Bhatt and Cadbury Perk adds a touch of youthful exuberance and charm to the brand. In the Cadbury Perk ad that premiered on March 5, 2021, Alia Bhatt captured the hearts of audiences with her infectious energy and vibrant persona.
Pratyusha Srivastava
Cornetto
Cornetto is one of the well-known brands of frozen desserts in India. Cornetto or the “little horn”, as it is known in Italian, is originally an Italian brand of frozen dessert. The company first introduced Cornetto in 1959 and is manufactured and owned by the Anglo-Dutch company Unilever.
Alia Bhatt has been the brand ambassador of Cornetto, marketed as Kwality Walls Cornetto, and had collaborated on numerous occasions in “Do uh like Cornetto” and others, the latest one of which is in the form of the campaign titled “make the first move”, featuring Alia and Rohit Saraf.
Flipkart
Flipkart is one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. Flipkart held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.
Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!
In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that:
“They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”
Alia Bhatt’s association with Flipkart goes beyond being just a brand ambassador. She has actively participated in Flipkart’s initiatives and events, engaging directly with customers and fans. Her involvement has not only added star power to the brand but has also created a sense of trust and reliability among consumers.
Shalini Rath
Lays
Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.
The company was launched in India in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.
Garnier
Garnier is a cosmetics company that is a subsidiary of the French cosmetics company L’Oréal, designed as a mass market cosmetics brand. Garnier Skin Naturals first announced Alia Bhatt as its brand ambassador in 2013. The popular cosmetics brand eventually announced Alia Bhatt as the new face of its hair care brand Garnier Fructis in June 2014. Since then Garnier has featured Alia Bhatt on many occasions after the partnership happened. Furthermore, it also takes credit for bringing Alia and her mother Soni Razdan on the screen for the first time in its Fructis ad in 2015.
The latest Garnier advertisement was that of Garnier Light, which was launched in June 2020 that had Alia Bhatt in it.
Muskaan Kapoor
Manyavar
Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.
Manyavar now owns a retail space of 4,50,000 sq.ft with more than 450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.
Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.
PV Vyshnavi
Frooti
Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.
Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.
The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that :
“The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”
The Frooti company roped in Ram Charan along with Alia Bhatt in its latest advertisement that was rolled out on April, 2023.
PhonePe
PhonePe is an Indian financial payment and e-wallet company based out of Bengaluru. Founded by Sameer Nigam, Rahul Chari, and Burzin Engineer, and launched in December 2015, PhonePe has been an industry leader in the digital payments sector in India.
The popular fintech company is another big name that one can recount while listing Alia Bhatt’s brand endorsements. The fintech giant roped in the daughter of filmmaker Mahesh Bhatt in February 2020 along with Aamir Khan as the brand ambassadors. The first PhonePe advertisement with Alia Bhatt came out in the month of October in the same year. The newest PhonePe ad titled was rolled out on Oct 21, 2022, which featured Alia Bhatt.
Ashwini
Samsung
Samsung Electronics is a South Korean electronics company founded on January 13, 1969, and headquartered in the Yeongtong District of Suwon. In 2019, Samsung became the world’s second largest technology company by revenue, which boasted a market capitalization of $520.65 billion.
Samsung India also roped in Alia Bhatt as the brand ambassador of the premium Galaxy range of smartphones on August 18, 2021. This eventually led Alia Bhatt to advertise its Galaxy Z foldable phones, the recent one of which advertises the Galaxy foldable phones along with featuring the Samsung Global Goals app. This app is integrated into all Galaxy smartphones and helps the users to contribute the causes that matter most to them in a simple manner.
Roshni Tamta
Duroflex
Founded in 1963, Duroflex is a mattress and sleep solutions provider headquartered in Bengaluru that was started in Alleppey by the late PC Mathew. One of the trusted sleep solutions service providers, Duroflex had roped in Alia Bhatt as its brand ambassador and has then featured Bhatt in some of its advertisements, the first of which was launched in August 2021. The latest one ad “Alia’s Secret is Out” was launched in Sep 16, 2022.
Pratyusha Srivastava
Philips
Philips is one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891. The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.
The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.
The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips Hair Straightener, which was rolled out in Feb 15, 2023. This is one of Alia Bhatt’s new ads for electronics brands.
Revathy Nair
Tresemme
Tresemme is an American brand of haircare products the first product of which was manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City.
The Indian subsidiary of the popular haircare brand, Tresemme India roped in Alia Bhatt as the new face of the brand in place of Jacqueline Fernandez on October 10, 2020.
Pooja Uniyal
Hero MotoCorp
Formerly known as Hero Honda, Hero MotoCorp is an Indian multinational scooter and motorcycle manufacturing company founded in January 1984 by Brijmohan Lall Munjal. With over 37% of the market share in the two-wheeler industry, the company is hailed as the largest manufacturer of two-wheelers in India and in the world.
Hero MotoCorp is another company that has rooted for Alia Bhatt when it announced its partnership on June 20, 2014. The latest Hero advertisement was to promote its Hero Pleasure scooter that was rolled out on January 10, 2022, was the last Alia Bhatt advertisement of the brand.
Maybelline
Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skincare, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.
Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.
In an interview, Satyaki Ghosh, Director, L’Oréal Consumer Products Division, said that:
“We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.
Damini Bhandary
Sunsilk
Sunsilk is a haircare brand owned by Unilever. The British haircare brand that was founded in 1954 and introduced in 1974 in the UK, is a haircare major in India as well. Alia Bhatt partnered with Sunsilk on several ads to date, the recent one of which came out in October 2018.
MakeMyTrip
MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra. The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.
As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.
The popular Indian travel-based company has last promoted its “FLAT 25% Off* on First Hotel booking” offer in Apr, 2023, when the Ranveer-Alia duo was seen again.
MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature, and recall.
LUX
LUX is another Unilever-owned brand that is primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925. Lux has a rich heritage of collaborating with leading celebrities from the film and fashion industry, and Alia Bhatt was chosen as the face of Lux, adding to the brand’s star-studded legacy.
Alia Bhatt’s association with Lux brings together her captivating beauty and charismatic persona with Lux’s commitment to providing indulgent and pampering experiences. Through her endorsement, Alia embodies the essence of Lux, which is all about embracing one’s beauty and feeling confident in one’s skin.
Abinaya Arangarajan
Uber Eats
Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent company Uber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.
In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.
Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India’s most loved youth icons.
The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled “Everyday Moments” which featured Alia Bhatt.
Shruti Jalan
Sunfeast Dark Fantasy
Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that:
“The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”
The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. Its commercial ad showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. The latest Sunfeast ad “New Dark Fantasy Coffee Fills” was launched in Mar 30, 2021.
Nokia
Nokia, a renowned Finnish brand in the telecommunication, information technology, and consumer electronics industry, has a rich history dating back to 1865. It is widely recognized as one of the most notable mobile manufacturers globally. In an effort to enhance its brand image and connect with a wider audience, Nokia appointed Alia Bhatt as its brand ambassador on October 15, 2018. Since then, Alia has been featured in several captivating advertisements for Nokia, showcasing the brand’s innovative technology and its commitment to excellence.
Devashish Shrivastava
Gionee
Gionee, a prominent Chinese smartphone manufacturer, has its headquarters in Shenzhen, Guangdong. Established in 2002, the company has expanded its presence across various countries including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. In 2013, Gionee entered the Indian market, but due to financial difficulties, it was acquired by Karbonn Mobiles in 2018. During her association with the brand from 2016 to 2018, Alia Bhatt served as Gionee’s brand ambassador, adding to the company’s marketing endeavors and promoting its products.
According to the statement by Arvind Vohra’s, the CEO of Gionee India,
“Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee’s beliefs”
He also added that
“the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”
Alan Joseph
Caprese
Caprese is a popular fashion brand known for its stylish and trendy handbags. The brand offers a wide range of handbags that combine fashion, functionality, and quality craftsmanship. Since 2014, Alia Bhatt has been the esteemed brand ambassador for Caprese. Building upon their successful partnership, Caprese has joined forces with Alia to introduce the captivating Caprese Alia limited edition collection.
Alia Bhatt’s collaboration with Caprese, a renowned handbag brand, exemplifies her impact in the fashion industry. With her role as the brand ambassador, Alia has effectively showcased and endorsed Caprese’s chic and trendy handbags, which resonate with her own impeccable sense of style.
Conclusion
Alia Bhatt’s association with various top brands has solidified her position as one of the most sought-after brand ambassadors in the industry. From renowned fashion labels to leading technology companies and beloved consumer brands, Alia has effortlessly showcased her versatility and influence across a wide range of sectors. Her charismatic presence, relatability, and exceptional talent have made her the perfect choice for these brands to connect with their target audience and enhance their brand value. With each endorsement, Alia has demonstrated her ability to bring authenticity and charm to every campaign, leaving a lasting impact on consumers. As Alia continues to soar in her career, we can expect to see more exciting brand collaborations and further expansion of her endorsement portfolio.
FAQs
Who is Alia Bhatt?
Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
What is the brand value of Alia Bhatt?
Alia Bhatt’s brand value is estimated to be around $25 million in 2023, equivalent to 204 Crore in Indian rupees.
What are the top brands endorsed by Alia Bhatt?
The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.
What are the other brands endorsed by Alia Bhatt?
The other brands endorsed by Alia Bhatt are Caprese, Bluestone, Standard Electricals, Fruity Fizz, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, LUX, among others.
How much does Alia Bhatt charge for brand endorsement?
Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.
What is the net worth of Alia Bhatt?
The net worth of Alia Bhatt is 299 Crore INR in 2023.
Has Alia Bhatt contributed to the success of the brands she endorses?
Alia Bhatt’s association with the endorsed brands has undoubtedly contributed to their success. Her popularity, acting skills, and relatability to the target audience have helped in increasing brand visibility, attracting customers, and creating a positive brand image.
How has Alia Bhatt’s brand endorsements impacted her fan base?
Alia Bhatt’s brand endorsements have played a significant role in expanding her fan base. Through her association with diverse brands, she reaches out to a wider audience, including fans of those brands.
