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Tag: personal branding

  • How to Level Up A Cosmetic Startup? – 9 Best Marketing Hacks

    The Cosmetics Industry is no longer what it used to be. It is constantly developing & changing itself to fit the expectations of its customers. The increased awareness of people regarding beauty products has forced the cosmetic brands of today to be more inclined towards using organic, cruelty-free & natural ingredients in their products.

    Moreover, it is believed that by 2027, this industry is projected to reach $463.5 Billion. Insane isn’t it? It is no surprise that this billion-dollar industry is very lucrative & requires technological advancements. The cosmetic industry is very dynamic & competitive. You definitely need to lace up & adopt marketing strategies that differentiate you from the crowd. Your marketing strategy should give your startup an edge over your competitors. If that’s what you are looking for, then you are going to love this. Happy reading!

    Personal Branding
    Content Marketing
    Collaborations
    Influencers
    Referral Marketing
    Affiliate Marketing
    Guerilla Marketing
    Packaging
    Trends

    Personal Branding

    A good & positive Personal Branding can benefit & add a new resource to your marketing strategy. It can bring in extra PR. When you started this startup, you might be filled with so many dreams & aspirations, why hesitate to spread the word about it? You can write blog posts pouring out all your expertise about cosmetics, and tell your story on social media platforms like LinkedIn, Facebook & Instagram. When you share your knowledge about your field, you position yourself as an authority in your niche in the long run. Moreover, this can also help you build and maintain good connections with other influential people in the cosmetics niche.

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    Content Marketing

    You need solid Content Marketing to promote your business. The content should be relatable & engaging, at the same time, it should be creative enough to grab attention. Consider creating a ‘how-to‘ or ‘DIY skincare routine‘, or just build a newsletter that is subscribed by your potential customers. You can use this subscriber list to send out interesting content about your industry as well as promotions, coupons & discounts to your potential and loyal customers. Not just written, but video content is a great way to gain engagement & increase brand awareness. However, with the decreasing attention of people, make sure your videos are short & crisp.

    Collaborations

    In the present times, entrepreneurs are realizing the power of Cooperation and Collaboration and are using it to the fullest. Collaborating with salons, spas, hotels, and other beauty and fashion companies will not only boost your sales but will also increase your brand awareness, and build trust & credibility among your target audience. These collaborations mutually benefit both parties, and this is portrayed by one of the trendiest collaborations of all time – NYX Professional Makeup x Netflix ‘La Casa de Papel’ (Money Heist). The renowned makeup brand went all out, from getting content creators to creating different looks to even changing their profile picture. The collaboration of these two fandoms was all over Instagram. Additionally, this collection was available exclusively on Nykaa in India.

    Influencers

    Now that we are talking about Instagram, we definitely can’t skip Influencer Marketing. This is an amazing strategy used by businesses of all sizes. From big multinational companies to small businesses and even startups collaborate with influencers in their niche & reap the benefits. Influencers, especially micro-influencers, have built a community of people who trust them, and your chances of getting more sales & brand awareness increase. In the cosmetics niche, make-up artists & other beauty influencers would be the right fit for you. But before getting into business with them, you must analyze important data about them. You can analyze the potential, influence, followers, and engagement of the influencer of your choice on Social Media.

    Referral Marketing

    Referral Marketing is a very strategic marketing tactic that is adopted by different kinds of businesses. In these marketing campaigns, you reward the customer for referring or spreading the word about your startup to others. Consider this as a win-win situation both for you & your customer because the customer gets the reward & you get the word-of-mouth advertising. Not just this, this type of marketing is considered to be the most influential form of marketing. Don’t worry! The rewards do not have to bankrupt you. They could be in the form of points, discounts, coupon codes, & similar benefits. You can use your creativity & curate interesting & engaging offers for your customer which encourages them to refer your startup to others.

    Affiliate Marketing

    Affiliate Marketing is the process by which an affiliate earns a small commission in return for marketing a product/service for your startup. The sales made by an affiliate can be tracked through their affiliate links. You can even include influencers in your affiliate program where the influencers are provided with a special code & they get a small commission for every sale you get through their code. You can also include an affiliate program on your website where anyone can sign up for your affiliate program & earn a small commission by bringing sales to your startup. This small commission motivates the affiliates to drive more & more sales, thereby increasing your sales as well as marketing your startup.

    Guerilla Marketing

    In simple words, Guerilla Marketing is presenting yourself in a way that differentiates you from the crowd. This requires not much money, but a lot of creativity in order to benefit from this type of marketing. Among other things, something that you must consider is the strategic selection of the location. Many brands have resorted to creative guerilla marketing tactics for their business. From graffiti & chalk arts on walls to billboards, guerilla marketing has no limitations. You can even use your wit & outsmart your competitors.

    Packaging

    Your Packaging has a big hand in influencing the buying decision of the customer & also helps you make a lasting impression on the buyer. Make your packaging very creative, attractive, unique & catchy. Your packaging should differentiate you from your competitors & should represent your startup. Keeping this aside, your packaging should also be budget-friendly. Being a startup you might not have many funds available for expensive packaging, however, there are many cheap yet classy packaging options out there. Last but not the least, since it is a cosmetics startup that we’re referring to here, the packaging of your product should be such that it is very convenient to use for the customer.

    In this era, if you are not keeping up with the latest Trends, you are surely missing out on a chunk of deals. You have to be well informed about the latest happenings in the cosmetics industry. Keep a track of what are people searching for as well as, spending the most money on. Customization & Personalisation are two such trends that are gaining a lot of popularity right now. The best way to retain & gain new customers is to give them what they want. Make sure you research the latest trends & adapt them to your business. Use your creativity to satisfy the consumers by meeting up to their expectations and giving them exactly what they were looking for.

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    Conclusion

    If you are planning to make a mark in the cosmetics industry, you have to consider a combination of both online & offline marketing strategies. You will constantly face challenges & you will have to prove why your products are worth a try. A competitive industry like cosmetics includes all kinds of big & small players, new products are being launched every other day. Thus, you have to think out of the box & give your customers a reason to shop from your store. Nevertheless, running a startup is definitely not an easy task & we hope these strategies help you in getting to where you want to. Good luck!

    FAQs

    What are the new changes in the cosmetic industry?

    Cosmetic brands of today are more inclined towards using organic, cruelty-free & natural ingredients in their products.

    What is the estimated net worth of this industry in the future?

    It is believed that in the next 5 years, by 2027, the cosmetic industry is projected to reach $463.5 Billion.

    What are some of the best marketing strategies to follow?

    Content Marketing, Referral Marketing, Affiliate Marketing, and Guerilla Marketing are some of the best marketing strategies to follow in the cosmetics industry.

  • How to Leverage LinkedIn for Personal Branding?

    This article is contributed by Mr. Abdul Nasir Shaikh, CEO, Lexicon Group of Institutes & Multifit.

    Networking is one of the most important things one needs to do to further their career. It gives out opportunities that one cannot find on their own. Through the help of proper networking, one gets to explore other fields and get noticed by the people that will benefit them.

    Today, the notion of branding can indeed be implemented on an individualistic level. You can create a  picture that will help you stand out online and reach a wider audience.

    Every time we talk about personal branding, LinkedIn pops up in our minds. It emerges over the course of our daily discussions about brand management and novel media advertising. In fact, whenever someone is asked to help individuals and startups with personal branding, LinkedIn is bound to be brought up. In this article, we will talk about how we can use LinkedIn for personal branding. So let’s get started.

    What is LinkedIn?
    Steps to Leverage LinkedIn for Personal Branding
    FAQ

    What is LinkedIn?

    LinkedIn is one of the most effective business networking tools out there, if not the most. LinkedIn is definitely the best place to increase your network whether it’s for your business or as an individual.

    Everything and anything that propels your personal branding and ascension lives and thrives on the network. It’s the digital meeting place for meeting people, accumulating knowledge, and forming and growing business connections.

    Steps to Leverage LinkedIn for Personal Branding

    LinkedIn can be your ticket to accelerate your career to a whole different level for that you need to follow some important steps and they are down below:

    Make your Profile Stand Out

    If you sprint through the process of making a profile, you’ll be shooting yourself in the foot. Your profile will be observed and analysed more often than on other social media platforms. Since personal branding is so important in the LinkedIn environment, you’re given a massive and dynamic canvas to portray a picture of yourself on. Delve deeper, put hard work as well as creativity into jamming your public profile from head to toe.

    Think of LinkedIn as a Live Profile

    Keep your profile updated. Whenever you make any career move, take a new course, learn anything new or publish a new article, everything should go on there. You cannot afford to set your profile and then forget about it. Treat it as a live resume, describing you in a professional as well as in a personal way.

    Publish Articles for LinkedIn

    There is more than one way of writing for LinkedIn. You can, of course, write exclusively for the platform and reach several people in doing so. You can also publish an excerpt of an article on your own blog and move your LinkedIn audience to read more on your site, creating traffic for your page. The benefit of publishing your work on LinkedIn is that every time you post, your connections get notified, generating a bigger audience.

    Strategically Choose your Skills

    You can mention up to 50 skills on your profile, be sure to use relevant skills to target your potential clients or employers. Strategize and add skills that work for you in creating a good impression. Remember to stay authentic!

    Engage Meaningfully

    Take the time to interact with posts on your feed by liking, sharing, and commenting frequently. You must build a relationship with your connections over time so if you want to work with someone in the future, they recognise you as someone they have interacted with, giving you a real presence online.

    Optimize your Profile

    As said earlier, LinkedIn is a search engine of sorts along with being a social networking site. The words you use matter a great deal. Use keywords for your headline, job descriptions, summary, etc. The right words can go a long way.

    Build your Knowledge

    Learning should never stop. Keep taking up new things, learning new skills, embarking on adventures of your own, to not only make your profile look better but also to help you grow into a richer human being.

    There is another thing that can be discovered over the years, which is individuals on LinkedIn either recognize what they really want to accomplish through the platform or don’t understand what they want to accomplish at all.

    While it may appear that those who understand what they want to accomplish will be more successful on LinkedIn, it’s not always the case. As a result, they operate with the wrong mindset,  focusing on how many direct leads or sales they can generate.

    However, LinkedIn is not really a place for people who would like to constantly hear sales pitches. It is a  place for people to collaborate with other people who provide the relevant content or whose stories strike a chord with them.

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    Conclusion

    LinkedIn is one of the easiest platforms to use and has more than  500 million users worldwide! While until recently, your LinkedIn profile was simply for job purposes, many professionals are now starting to emerge as leaders in their sectors and are using LinkedIn as part of that strategy.

    Embrace how LinkedIn can be used to build your personal brand beyond just a place to keep up with who has employed you. Start by developing yourself, get better and stronger with personal branding and you will have the best chances of having a successful career.

    In this platform, the more one will reveal about themselves, the more people will gravitate towards them.

    FAQ

    How should you use LinkedIn to promote your brand?

    Invite your connection to follow your company page, promote your company using emails and blog posts, and optimize your page search.

    Do you think personal branding is important in landing your dream job?

    Yes, personal branding is really important for landing a dream job as it will help you to get in front of employers.

    How do you market on LinkedIn 2022?

    Publish articles on LinkedIn, Make your profile stand out, Optimize your profile, and mention your skills.

  • Brand Archetypes Ultimate Guide: What is it, History, Types, Examples

    When brands are talked about, there comes a person-to-person relatability that exists through various groups or communities. It’s like there’s a bond. Audiences are so attached to this one brand or company that buying from anywhere else, even with many brands coming into the market every day feels uneasy.

    What could it be that makes the audiences feel very close to this brand? What is it about the brands that don’t shake the feeling off of buying from customers? Well, it sure isn’t just a choice or even logical and not spiritual. What could it be then?

    More than 90% of consumers make decisions about brands are based on the subconscious. The love, the sentiments for this “particular brand” is deep-rooted within the psychology and there’s a 95% probability that everyone is seduced by at least one brand. This is where archetypes come into the picture.‌

    What are Brand Archetypes?
    History of Brand Archetypes
    Types of Brand Archetypes
    Purpose of Brand Archetypes
    What Makes Brand Archetypes So Unbelievably Effective?
    Why Should Businesses Use Brand Archetypes?
    FAQs

    What are Brand Archetypes?

    Brand archetypes are a way of presenting a brand which can be a statement, meaning, behaviour, values, and messages that make the brand more relatable and recognized by the target audience. Archetypes build human-like personas that give brands a personality that the audiences who share similar values can relate to and approach.

    Even the unicorns and the most powerful organizations just didn’t reach the top overnight. Perfect use of effective and efficient strategies into crafting the perfect brand image that attracts and sticks with the audiences is what paid them off. When the companies understand how the brand archetypes work and their importance, building brands is a children’s game.

    History of Brand Archetypes

    Brand Archetypes originated with a psychiatrist named Carl Jung, who worked with Sigmund Freud. He was of the thought that every human has fundamental human needs that are both primitive and instinctual. That everyone is of models, values, and behaviours.

    Archetypes are essentially the combination of wants and behaviours. They are the soul of a brand that’s living and makes the audience relate. Understand the audience and make a brand archetype according to it, make and define the brands so good that the audience forms a relationship with a brand and genuinely cares about it. Archetypes instil humanity in the brands’ vision and mission.

    Types of Brand Archetypes

    The archetype framework identifies 12 different Archetypes :

    Innocent

    Brands with innocent archetypes are honest and pure and are driven with a positive personality towards life’s outlook. Innocent archetypes ignore publicity, are simple, and let the audience explore the business.

    Example of Innocent Brand Archetype – Coca-Cola, Volkswagen

    Sage

    These archetypes recognize and celebrate curiosity, wisdom, and knowledge. Sage brands are truthful.

    Example of Sage Brand Archetype – TED

    Outlaw

    Outlaw archetypes are the harbinger of revolution. Brands of these archetypes provide an introduction to alternative lifestyles and challenge the status quo.

    Example of Outlaw Brand Archetype – Harley-Davidson, MTV

    Explorer

    Brands with explorer archetypes have a thirst for ambition and innovation and are always hungry for self-discovery and adventures.

    Example of Explorer Brand Archetype – Jeep, North Face

    Hero

    Hero archetypes come as the saviour of society. These brands are courageous and triumphant and believe in helping everyone achieve their goals, bring positivity and make the whole world a better place.

    Example of Hero Brand Archetype – Nike

    Lover

    Lover archetypes are sensuous and emotive. It’s all about the relationship with the people, different experiences, work, and favourite places. Lover archetypes are luxurious and come as appreciative for the beauty.

    Example of Lover Brand Archetype – Magnum, Nescafe

    Everyman

    These archetypes show signs of connecting with the audiences on a deeper level. Everyman archetypes just want to belong and don’t expect to be outstanding.

    Example of Everyman Brand Archetype – IKEA, eBay

    Jester

    Jester is about having fun, being energetic and living life at the moment. These brands are cheerful.

    Example of Jester Brand Archetype – M&M, Mailchimp

    Caregiver

    These archetypes are selfless and desire to care for others. Such brand archetypes are generous and compassionate.

    Example of Caregiver Brand Archetype – Campbell

    Ruler

    The ruler archetype is driven by the desire for power, control, has a dominant personality, and is a leader.

    Example of Ruler Brand Archetype – Mercedes Benz, Microsoft

    Creator

    Creator brand archetypes make their trends by tapping into the human imagination.

    Example of Creator Brand Archetype – Sony, Pinterest, and YouTube

    Magician

    These archetypes think outside the box and have aims that are even impossible for others.

    Example of Magician Brand Archetype – Disney, Dyson

    Purpose of Brand Archetypes

    Archetypes are essentially human wants and needs that can be tapped into. These archetypes take the sales and marketing ideas and efforts and turn them into something that the audience can connect with and relate to. They support brand-customer interactions and user experience and relationships. Builds trust and makes a good customer base.

    It adapts to customers’ requirements, desires, and urges. Brand archetypes make the customer think that the brand can help them to achieve their aims and help remove the competitors as they make the business think about the why behind it and what could make it unique and apply it. The ideas and concepts are very unique and important for a brand.

    What Makes Brand Archetypes So Unbelievably Effective?

    Archetypes help in establishing identity as a brand. Today’s brands are mostly defined by partnerships and connections between the audience and the brand. They support product innovation and developments and hold powerful marketing and advertising tools allowing the audiences to tap into the brand exclusively and bring the brand alive in the most unimaginable ways. They accurately place the marketing strategies and make branding and marketing more strong and convincing.

    Still, in today’s era, it is not just sufficient to thrive in marketing and communicating what the brands’ services and products provide. To be successful, brands must have an emotional and sentimental connection with the audiences that encourages brand loyalty and a huge client base. The emotionally connected customers tend to spend more than twice on brands as those who aren’t emotionally connected.

    More than 80% of people promote the brands with their loved ones if they are emotionally connected. This is how the emotional connections strengthen the brands’ value and presence over time and are sometimes even passed down to generations.

    Why Should Businesses Use Brand Archetypes?

    When it comes to businesses, the archetypes help the businesses with what they need the most; individuality, differentiation from others, and sustainability. They give a personalized depth to the businesses making them easy to connect with. This is both intriguing and authentic. They bring fresh and innovative ideas and distinctive customer propositions and regularly challenge the status quo. They help audiences connect to brands personas and clear the focus on customers’ needs and requirements, changing the business course from good to best.

    Conclusion

    Brand archetypes help a brand to create a brand identity. Choosing a brand archetype is hard but choosing one will help your brand to create better relationships with your customers. So, This was the ultimate guide to brand archetypes.

    FAQs

    What are the 12 Brand Archetypes?

    The 12 brand archetypes are The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

    Can a brand have 2 Archetypes?

    Yes, a brand can have 2 brand archetypes if your audiences are different.

    Who made brand Archetypes?

    Carl Jung, a swiss psychiatrist made brand archetypes.

  • What Are The Best Ways To Do Personal Branding?

    Often big companies and celebrities are seen with their own personal brands. It’s “personal branding” and it refers mostly to establishing and promoting what you stand for. If it’s your personal brand then it has to be sure the unique combination of skills and experiences that enhances it even more. There has to be the best way to do personal branding so that your work promotes your brand.

    What is Personal Branding?
    What Could A Brand Be Nowadays Like?
    Best Ways To Personal Branding To Break Through A Crowded Space
    Why Personal Branding Matters?
    Personal Branding – FAQs

    What is Personal Branding?

    Personal Branding is a way of establishing and promoting what you actually stand for, who you are, the values you embrace, and the way in which you express those values. Because, if it’s your personal brand then it has to be sure the unique combination of skills and experiences that enhances it even more. This type of effective branding can make you different from other professionals in your sector.

    Apple challenged the world to “Think Different.” Nike encouraged people, regardless of age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy professionals that “America Runs on Dunkin’.”

    If we do a quick search to observe how individuals around the world are actually using new tools to craft personal brands. And, so we can see that is what attracts countless people to their websites and big social media profiles.

    Now, it’s crystal clear that the biggest tactic is to know exactly where to spend your time to get the results you’ve been chasing for.

    Personal Brand
    Personal Brand

    Why Personal Branding Matters?

    Some people dismiss the whole process of branding themselves, as being time-consuming, or not that efficient. When it comes to building a personal brand, you have to devote time and energy to personal branding. Your personal brand should highlight your strengths, establish a reputation, build trust among employees, and communicate the unique attributes that you bring to your current industry.

    “More than half of employers won’t hire potential candidates without some sort of online presence today.” – CARRIER BUILDERS

    Whatever your age or professional achievements maybe, someone is always screening you online. What they observe can have major implications for your professional and well being. So, if you aren’t properly managing your online reputation, then you are actively losing out on upcoming business opportunities. Never lose out on an interview because that’s something you can control- like your personal brand.

    Someone is always screening you online.
    Someone is always screening you online.

    What Could A Brand Be Nowadays Like?

    If someone asks you about a popular brand, then it’s obvious that you are going to say a popular brand like Apple, Samsung, or McDonald. A brand can be anything nowadays, so even as an individual, you have a personal brand.

    What’s your personal brand going to be like or you have a brand that exists online and offline both, but isn’t performing that well. Fortunately, there are a lot of best tools and resources that might help you with the whole process of personal branding. While the specific unavoidable circumstances and goals vary person-to-person. But, the overall concepts and processes are still relevant to everyone.

    How to build your Personal Brand?

    The idea of personal branding makes most people uncomfortable due to a lot of hard-work involved both online and offline. But, if you don’t take control of your personal brand online, then you are obviously going to miss out on opportunities and let others control your narrative.

    Building a personal brand might sound like a challenging task, and it is for sure, but there are incremental steps you can take to build credibility in your field. Below there are personal branding tips that are going to help you create an authentic personal brand- and catalyze your career in the process.

    Best Ways To Personal Branding To Break Through A Crowded Space

    1. Find Your Niche

    The basic step to build a personal brand is to make it one that truly reflects your personal and professional identity. Pick something specific that you can do better than 90% of the world. Or, it can go like:

    • In which areas do I perform better?
    • What motivates me?
    • What characteristics others have that complimented me on?
    • Which role seems to drain my energy?
    • Which projects can I spend hours on without feeling nauseous or overwhelmed?

    These questions can definitely give you a great deal of help because that’s what describes the different facets of your personality.

    The niche selection process is really important! You don’t want to spend all the time and energy necessary to link your brand to a niche that’s not growing.

    2. Inject Your Personality Into Your Personal Brand

    Always think about what you are actually known for because the personal brand is more than the reflection of you are today. This method is what you personally bring to the table. It’s about you and ‘your ideas’ which will help you differentiate you from everyone else who is from your field.

    Personal Branding Strategy
    Personal Branding Strategy

    It’s good understanding your already existing skill-set and competencies but it will be best if you assess your strengths and weaknesses timely as they relate to your industry and career. By doing this, you’re going to unleash the latent skills and traits that make you unique.

    3. Define Your Audience

    Determining who you’re trying to reach is the crucial step. Is it an individual in particular? Recruiters? Entrepreneurs? Is it another industry thought leaders? The sooner you define your audience, the easier it will be to craft the brand.

    For instance, if your goal is to reach out to recruiters, then you have to start with updating the Linkedin profile. Why? It’s so because 87% of recruiters use Linkedin to find high-quality candidates and 92% of recruiters use social media as their basis.

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    4. Create Your Personal Brand Identity

    The design of your website should be impeccable because that’s what people go back and look at. Websites are the only one that tells everything real fast and what they notice should be unique. One thing to be noticed should be that they each have custom sites, beautiful photographs, and even their logo are eye-catching.

    And for a shock why am I emphasizing the design and logo? Because according to one academic study, 94 percent of the first impressions were only based on design, and it only takes 50 milliseconds for that split-seconds actual decisions to get made.

    There are some crowdsources which might help you with special tools to make logos and design. Professional designs are often what separates the ‘real’ experts from everyone else in the market.

    A small piece of advice here would be that start small (in terms of funds) with a logo to establish that working relationship with a designer you like because when it comes to redesigning the website, it’s going to be worth their weight in gold.

    5. Grow Your Online Presence

    One of the most important aspects of personal branding is about making sure your online presence is a lot engaging to hire managers, co-workers, and employees. In the era of digitalization it’s important you realize that your story should match all platforms. Beware of separating your personal social media by adjusting the privacy settings, so that potential employees don’t stumble upon any information that could harm your opportunities of landing a job. Linkedin, Twitter, and many social media tools are of great help to define your brand if you manage these key points effectively:

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    • Focus on key industrial skills because recruiters search for the roles they’re trying to fit in.
    • Quantify your accomplishments
    • Complete your profile with a professional photo
    • Highlight and build upon your industry expertise
    • Incorporate your personal brand in your bio and for the feed use hashtags

    6. Ask For Informational Interviews

    When there’s a list of companies you have always aspired to work for and leaders you admire from the industry, always consider reaching out to these professionals to ask for an informational interview. When you meet these high-profile individuals, then ask them specific questions that help you garner new insights about your field, for instance:

    • How do you see your industry evolving?
    • How did you break into the idea of industrializing your brand?
    • How do you stay up-to-date with the upcoming trends in the industry?
    • How are you going to transform your brand all over again?
    • Are there any trade or professional associations, I should join?

    Informational Interviews like this not only adds to your knowledge but also help you to envision the ideal candidate to build a personal brand in the industry.

    7. Embrace And Enhance Your Networking

    It is so very important to network regularly and effectively to grow your professional circle. Connect with industry thought leaders and your peers from formal to informal networking events. Because it’s the whole of a chain, the more connections you make – the more value you provide to your interactions – the more is your personal brand is going to be recognized.

    At these events, don’t be shy to fellow attendees to reschedule a meeting again for an informational interview or a casual meet. And if by chance, you weren’t able to attend the event, then just reach out via email and spark a conversation there.

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    8. Seek Out Mentors And Thought-Leaders

    First of all, there’s no such thing as a “self-made” successful person, and that too in a field like branding yourselves. They had had help from someone, somewhere, at some time in their life. You are obviously in the need of other big names from the industries to recognize your brand and ‘you as an expert’. According to a survey, 80% of CEOs in one study said they had a mentor by their side to help them early in their careers.

    Even Tiger Woods, the most successful golfer of all time, has worked with a swing coach for almost his entire career. Almost all successful entrepreneurs have had mentors, to help them and they surely became the recognized experts, they are today.

    In the process of becoming the recognized expert in your industry isn’t an overnight proposition to be made. It’s obviously going to take a lot of hard work and effort to reach the top. As the digital era changes transform, so does your career evolves, and as a result, your personal brand will shine like a star. You, surely, have to invest the time, money, and work to slowly break through a crowded industry.

    And in the whole process, Never ever forget to reinvent your personal brand as you grow.

    Personal Branding – FAQs

    What is personal branding?

    Personal Branding is a way of establishing and promoting what you actually stand for, who you are, the values you embrace, and the way in which you express those values.

    What are the three keys to personal branding?

    Authenticity
    Consistency
    Harmonic

    What is the strategy for personal branding?

    A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.

    How do you build a powerful personal brand?

    8 Tips for Developing Your Personal Brand

    1. Find Your Niche
    2. Inject Your Personality Into Your Personal Brand
    3. Define Your Audience
    4. Create Your Brand Identity
    5. Grow Your Online Presence
    6. Ask For Informational Interviews
    7. Embrace And Enhance Your Networking
    8. Seek Out Mentors And Thought-Leaders