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  • List of Brands Endorsed by David Beckham

    One of the most entertaining and popular sports in the world has to be football. Over the years we have witnessed many great footballers, who conquered the whole world with their game. Amongst the list of those footballers, one name that cannot be ignored is ex-English International David Beckham.

    David Robert Joseph Beckham is a former English football player, who famously represented football giants like Real Madrid and Manchester United. He is one of the most famous and recognisable personalities in the world right now. He was the first English football player to play 100 Champions League games and to win league titles in four countries: England, Spain, France and The United States. Beckham was inducted into the English Football Hall of Fame in 2008 and the Premier League Hall of Fame on 20 May 2021.

    For his philanthropic ventures, he has partnered with UNICEF, and in January 2005 became a Goodwill Ambassador with a special focus on UNICEF’s Sports for Development program.

    At the young age of 21, he made his England debut in International football and captained the team for 6 years. Pele listed his name in the list of 100 world’s greatest living players. He has also consistently been known for being one of the highest-earning football players in the world with an estimated net worth of $450 million as of April 2022. Currently, he is the co-owner of Salford City and the president as well as the co-owner of Miami CF.

    Not only for being one of the knowns faces of international football, but Beckham is also the favourite of most the brands for his amazing fashion and fitness quotient. He influences many youngsters with his fashion and fitness and brands are quite aware of that. Even though he hung up his boots in 2013, he remains to be one of the most popular faces amongst advertisers and has an array of endorsement deals. In this article, we will talk about the brands endorsed by David Beckham. So, let’s get started.

    H&M
    Tudor Watches
    Haig Club Whiskey
    Adidas
    Breitling
    Armani
    Gillette
    AIA Group
    Pepsi
    Qatar World Cup

    H&M

    H&M is a Swedish multinational clothing company, whose headquarters is situated in Stockholm. The clothing company that serves men, women and children were founded in the year 1947 by Erling Persson.

    David Beckham extended his relationship with the clothing retail brand H&M with which he had a very successful brand association. In 2011, H&M roped Beckham as their brand ambassador after he decided to collaborate with H&M and launched his own bodywear.  Following the immense popularity of David Beckham’s Bodywear, there was an exclusive collection of Modern Essentials Selected By David Beckham and also a spring collection of the bodywear. The collaboration lasts till 2017.

    On the association with the clothing brand in sharing his spring collection in 2013, Beckham said “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection.”

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    Tudor Watches

    Founded in the year 1926, Tudor Watches are a luxury brand of wristwatches, headquartered in Switzerland. It is a sister company of Rolex and was founded by Hans Wilsdorf.

    David Beckham has been the brand ambassador for Tudor watches since 2017 and has been one of its most popular and high-profile faces. With its rugged and sporty design, Tudor makes a beast of a watch, which a tatted up David Beckham is the perfect ambassador for.

    The brand deal between Tudor and David has proved to be successful for both parties. The first campaign that featured Beckham was ‘Born To Dare‘. Tudor’s Black Bay Chrono and Black Bay Fifty-Eight were one of the most unprecedented successes in the market. Beckham actively promotes the brand on his social media pages like Instagram and Facebook.

    On the collaboration with the luxury brand, Beckham expressed “I was attracted to Tudor by the attention to detail I could see in their watches, I then learned about the history of the brand: one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

    Haig Club Whiskey

    Haig Whiskey, one of the oldest whiskies in the world, picked David Beckham as their brand ambassador for the first new offering from the brand in over 30 years. In 2014 Haig associated with Beckham and together they launch Haig Club Whiskey.

    David Beckham on being the ambassador of Haig Club Whiskey stated, “As soon as they told me about Haig Club, the Haig Family and the history behind the whiskey with Haig, I was in. Haig Club is all about making your own rules and breaking the stereotypes associated with drinking Scotch, which I love.”

    Adidas

    Adidas is a German multinational corporation and is the world’s second-largest sportswear manufacturer, the largest in Europe with total revenue of around $22 billion. The company was founded in 1949 by Adolf Dassler.

    David Beckham bagged one of the biggest deals of his life and the biggest deal for the company at that time in 2003, a lifetime endorsement deal worth an astounding $160.8 million. The lifetime deal meant Beckham had to endorse the brand for the rest of his life, something he does till now.

    Regarding this deal, Adidas Global Football Executive, Thomas Van Schaik said “There are a number of athletes that transcend their sport, like Tiger Woods and Michael Jordan — but they’re not half as big as Beckham. Muhammad Ali was under contract with Adidas but even he can’t come close to Beckham.”

    Breitling

    The Swiss luxury watchmaker, Breitling was founded in 1884 by Léon Breitling. It is mostly famous for designing watches for aviators. The headquarters of the company is situated in Grenchen, Switzerland.

    Breitling signed David Beckham in 2012 to be the face of its Transocean Chronograph Unitime watch. In 2013, Breitling further extended their partnership and launched a campaign, with Beckham as the frontman, called Breitling for Bentley.

    On this association, Beckham said, “I’ve always been a long-time admirer of Breitling. As a company, they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”

    Armani

    Armani is one of the most popular luxury fashion houses in the whole world. It was founded in the year 1975 by Giorgio Armani. The brand is home to many celebrities and is one of the most expensive fashion houses on the planet.

    There has been a long and healthy professional relationship between the Italian luxury fashion house, Armani and David Beckham. In 2007, Beckham stripped down to his underwear for an Emporio Armani underwear campaign, which resulted in a massive rise in sales for the product. In 2012, Beckham signed a $20 million deal to become the official global ambassador of Giorgio Armani. It was the football star’s first formal clothing brand deal.

    Regarding the deal, a source close to the brand said. “The personal relationship was definitely instrumental in this deal. David and Giorgio get on very well so it was very much Giorgio’s personal choice. But Armani also sees this as a sound business decision – few individuals have a truly global reach that can match David’s.”

    Gillette

    Gillette is an American multinational brand especially known for its grooming and hygiene products. The brand is owned by Proctor & Gamble and was introduced in the year 1901.

    Gillette in 2004, signed a three-year endorsement contract with David Beckham to promote its razors and blades. Financial terms remain undisclosed but it is known to be a multi-million-pound agreement. He was extensively featured in Gillette’s international consumer and promotional campaigns for its grooming products for men.

    On the association with the brand David Beckham expressed “Gillette is a brand that everyone respects and I’m looking forward to being part of their business for several years”.

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    AIA Group

    A multinational insurance and finance cooperation, AIA, is the largest public listed life insurance and securities group in Asia-Pacific. The company was founded in 1919 with its headquarters located in Hong Kong.

    In 2017, the company announced a multiple-year endorsement deal with David Beckham, making him the company’s global ambassador. The aim of the deal was to help people live longer, better and healthier lives. He is still the face of this company.

    While joining as the brand ambassador of AIA, Beckham expressed, “Joining the AIA family was an easy decision for me. I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encouraging people to take charge of their health. Throughout my career in elite sports, and in my role as a parent, I have always tried to be the best I can be by training hard and setting a positive example to those around me. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the quality of people’s lives across the Asia-Pacific region.”

    Pepsi

    The popular beverage brand Pepsi is under the American multinational corporation PepsiCo. The company was founded in the year 1965.

    Pepsi roped in David Beckham in the year 1999 as their brand ambassador. With his attractive personality, Beckham was seen in many Pepsi commercials as a gladiator, cowboy or surfer. David Beckham was the face of the brand till 2008. He parted away with the brand after 10 long years.

    Qatar World Cup

    Qatar is a country situated in the Gulf region. The country is known for their Ultramodern Architecture, Skyscrapers and also for The Museum of Islamic Art. The 2022 FIFA World Cup is scheduled to be held in Qatar and David Beckham was chosen to be the face of the World Cup. He has signed a 10-year deal worth £150 million to become the brand ambassador. Not only that, but he will also be the face of the 2022 FIFA World Cup that will be held in November-December of this year.

    Regarding the deal, a spokesperson of David Beckham said “David has seen the passion for football in the country and the long-term commitment that’s been made to hosting the World Cup and delivering a lasting legacy for the region. He has always talked about the power of football as a force for good on many levels.”

    Conclusion

    David Beckham still remains one of the most sought-after celebrities in the business world, even after retiring from football. He is one of the highest-paid celebrities and is the face of the biggest brand names in the world, in various sectors. His 72.4 million Instagram followers just attest to his immense popularity worldwide. The fact that the man is a fitness inspiration to many people and apart from that his attractive and charming personality makes him a favourite for brands. The former footballer has ruled the football field for a long time and is now ruling the advertisement field. Brands are aware of his popularity, so everyone wants to get associated with him.

    FAQs

    What is David Beckham’s full name?

    David Robert Joseph Beckham.

    What is David Beckham’s net worth?

    David Beckham’s net worth is 450 million USD.

    What brands does David Beckham endorse?

    He endorses several brands including H&M, Tudor, Haig Whiskey, Armani, Breitling, etc.

    Which football club did David Beckham play for?

    David Beckham has played for football clubs like Manchester United and Real Madrid.

    What are the names of David Beckham’s children?

    David Beckham has four children and their names are, Brooklyn Beckham, Romeo James Beckham, Harper Seven Beckham, and Cruz Beckham.

    When did David Beckham retire?

    David Beckham retired from football on May 16, 2013, ending a twenty-one-year career in soccer.

  • List of Brands Endorsed By Amitabh Bachchan

    A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In today’s marketing landscape many brands prefer to have younger celebrities as the image of their brands, but the one celebrity who is an exception to this trend is none other than Amitabh Bachchan. The 79-year-old veteran actor has still remained to be in demand and relevant in the endorsement world.

    Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity, and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business, as he is still one of the top actors who are sought after by brands from all over the country and beyond for endorsements.

    Amitabh Bachchan, who was born Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.

    During the 70s and 80s, the actor was termed as the one-man industry by the French Director, Francois Truffaut because of his domination in the Indian film industry. The actor is known for his work in countless Bollywood movies like Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and more. Besides, the actor is also the host of a popular reality show known as Kaun Banega Crorepati.

    Amitabh Bachchan has won several awards such as Filmfare, National Film Awards, the Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his contribution to the arts.

    The actor is also honored with the Legion of Honour by the Government of France as the highest civilian honor for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).

    So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi,Times of India,  Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.

    Along with endorsing a list of brands, Amitabh Bachchan has also been a crypto-enthusiast and has developed into quite a crypto-king of late. Cryptocurrency might be sounding like one of the investments that are not quite clear to many Indians but at the same time, the decentralized digital currency and the investments in the same, is rewarding a whole lot of celebrities, including popular Indian personalities. Amitabh Bachchan is one such renowned Indian celebrity that has been rewarded for his crypto investment where he had invested Rs 1.6 crore, which ballooned to become Rs 112 crores just within a year.      

    It was in 2015 that Amitabh and his son, Abhishek Bachchan invested around Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based, Venkata Srinivas Meenavalli-founded company, and within 2 and half years of the investment, they collected returns close to Rs 112 crores ($17.5 mn) in value.

    Nevertheless, here’s a list of all the prominent brands that Amitabh Bachchan has endorsed to date:

    upGrad
    Maaza
    MediBuddy
    Muthoot Finance
    Amway
    FirstCry
    Maggi
    Cadbury Dairy Milk
    Kalyan Jewellers
    Parker Pens
    Emami
    Gujarat Tourism
    Lux
    JustDial
    Dabur Chyawanprash
    ICICI Prudential Life
    Polio Vaccine
    Navratna Oil
    Dr Fixit
    Reid & Taylor
    Mankind

    Let’s look at the list of brands endorsed by Amitabh Bachchan:

    upGrad

    upGrad is the newest brand to be endorsed by the Big B. The Mumbai-based education technology company has roped in Amitabh Bachchan as its brand ambassador on February 28, 2022, and releases its first advertisement campaign on March 23, 2022, which is spreading via #upGradAbroad and #ABchaleABROAD.

    upGrad Abroad is the new initiative designed by the popular edtech company, which is promoted by Amitabh Bachchan. Featuring Amitabh, upGrad, through this ad, promotes its initiative to help the Indian students start in India and study abroad, with a degree from the reputed universities outside of the country without wasting their money of staying abroad and studying.    

    Maaza

    The world’s largest brand of tropical fruit drinks, Maaza was founded in 1976 and is owned by The Coca-Cola Company. The fruit drink brand, popular for its selection of mango, orange, and pineapple drinks, has brought together Amitabh Bachchan and Pooja Hegde in its latest campaign titled ‘Dildaar Bana De’ in February 2022. This TVC is directed by the celebrated Bollywood filmmaker Shoojit Sircar.

    Maaza rolled out its new variant “Aam Panna”, which again grouped Amitabh Bachchan and Pooja Hegde together ahead of the summer season 2022.

    MediBuddy

    Founded in 2000, MediBuddy is a digital healthcare platform that helps the users book free consultations, checkups, lab tests and follow up the same without any hassles.

    The Bengaluru-based healthcare company roped in Amitabh Bachchan as its brand ambassador on February 8, 2022, who has collaborated with MediBuddy in their recent advertisement to promote MediBuddy Gold, a healthcare subscription package that works for the whole family. The Amitabh Bachchan featured MediBuddy advertisement that came out on March 10, 2022, explores the benefits of MediBuddy Gold subscription, which enables the families of the users to receive free unlimited medical consultations from experienced doctors that can be availed 24×7.  

    Muthoot Finance

    Muthoot Finance is one of the most reliable Indian financial corporation and the largest gold loan NBFC in India. Founded in 1939 by Mathai George Muthoot in Kerala, Muthoot offers a range of services including money transfers, foreign exchange and wealth management services, travel and tourism services and more.

    Amitabh Bachchan is the face of Muthoot as well, which launched its newest marketing campaign on February 4, 2022. The advertisement focuses on the belief and trust in the brand that everyone should maintain.

    Amway

    Amitabh Bachchan was roped by the popular direct selling company, Amway, as a brand ambassador, on October 27, 2021. The US-based company that manufactures a wide range of consumer goods, has collaborated with the Big B of the Bollywood industry to ensure that the veteran actor endorses the the brand and promotes the Nutrilite range of the Amway products along with guiding the youth, empowering the women and others with the help of their entrepreneurship schemes.

    FirstCry

    FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.

    Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial, the actor is seen to be in confusion while shopping for clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.

    While talking about making Amitabh Bachchan its brand ambassador, Supam Maheshwari, CEO, and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.

    Maggi

    Amitabh Bachchan in a maggi commercial

    Maggi is an international brand that originated in Switzerland in the 19th century, however, the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups, and instant noodles that are popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand, and Bangladesh.

    Amitabh was the brand ambassador of Maggi but the actor stopped supporting the brand after a controversy with Maggi. The actor, however, has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.

    The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits out of it no doubt.

    Cadbury Dairy Milk

    Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in the United Kingdom and now has a huge portfolio of products under it. However, every product in this brand is made mainly with milk chocolate.

    The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka, and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.

    The actor is also responsible for making the tagline “Kuch Meetha Hojaye”  popular, emphasizing the celebration of the smaller things in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they have chosen Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.

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    Kalyan Jewellers

    Kalyan Jewellers is one of the most popular Indian jewelry showrooms chains. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company’s global ambassadors in 2012.

    Thanks to his efforts Kalyan Jewellers has now become India’s single largest self-owned jewelry chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of Kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.

    This ad beautifully portrays the charm that jewelry adds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.

    Parker Pens

    The Luxor Writing Instruments company brought out the Parker range of pens, which are marked by their elegance and sophistication. These Parker pens were initially endorsed by Amitabh Bachchan between 2001 – 2008, and after a gap of 2 years, the Bolywood superstar had again resumed his collaboration with a 2 year-long contract on June 15, 2011.  

    Emami

    Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm, and Fast Relief.

    It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like the UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia, and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.

    Emami made Amitabh Bachan the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many television advertisements in the ad campaign of Boroplus. It is because of these ads that the brand has become successful and positioned itself in the audiences’ minds.

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    Gujarat Tourism

    The actor is currently the brand ambassador of Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased tourism in Gujarat by 14% per annum which is twice that of the national growth rate.

    This campaign has won several awards and has increased the benchmark of tourism ads by making Amitabh Bachchan its face. Big B became part of the initiative by the Gujarat Government to promote its Tourism.

    In the advertisement “Khushboo Gujarat Ki” Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people to travel to Gujarat.‌

    Lux

    Lux Industries, a notable innerwear manufacturing company of India, is one of market leaders of the Indian segment of innerwear. Founded in 1957, and boasting of a complete range of innerwear for men, women and children, Lux is a famous name still in its niche.

    The popular inner garments company had roped in the veteran actor as the brand ambassador of Lux Venus and Lux Cott’s wool in August 2017. Amitabh came out with the advertisement of Lux Inferno last in October 2019 after featuring in multiple ads for the company. Kartik Aaryan was another actor who was seen alongside Bachchan in the same ad.

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    JustDial

    Justdial Limited is a company that provides local search for different services in India over the phone, website, and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial has more than 10,984 employees.

    Amitabh became the brand ambassador after investing an undisclosed amount in the company. This investment was later confirmed as Rs 6.27 lakhs in 2013 when he bought 62,794 shares of JustDial, which gave him returns close to Rs 7 crore, a whopping 10190% returns. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the Just dial app is better than its competitors, its features and it is a one-stop-shop for all their customer’s needs.

    Dabur Chyawanprash

    Dabur took over the 2,500-year-old Ayurveda formula with its brand purpose and created the country’s first-ever branded Chayanprash in 1949. The company claims that two spoons daily of Dabur Chyawanprash support immunity and are beneficial for overall health and well-being.

    The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity, especially in the times of the Covid pandemic. In the 2000s, the company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.

    The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and which provides immunity to all kinds of disease. Amitabh Bachchan made it a household name by changing the perception of the product.      

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    ICICI Prudential Life

    ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI Bank and Prudential plc.

    The company is headquartered in Mumbai, Maharashtra, and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.

    In an interview, the actor commented on his association with the company by saying that, he was happy to associate with ICICI Prudential Life as he sees life insurance as a product that offers a feeling of reassurance to people, for all of them who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.

    Polio Vaccine

    Amitabh Bachchan is the face of the Polio campaign in the country, the aim of the campaign is to spread more awareness about the easy availability of the polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in rural areas.

    The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award-winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.

    The actor also took part in many public appearances and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays the main role in why the campaign was successful as the actor has a huge popularity, credibility, and mass appeal not only as a celebrity but also as a humanitarian.

    Navratna Oil

    The popular Emami Oil product, Navratna oil, which is well-known for its cooling benefits and the relief that it provides people from headaches and body aches is an Ayurvedic product and has seen Amitabh Bachchan time and again as its endorser. The Big B has featured in multiple advertisements created for the promotion of the same and in the latest of the advertisements he has also sung the iconic Pyaasa song “Sir jo tera chakraye” performing as #RaahatRaja.  

    Along with the advertisements and investments, Amitabh Bachchan also usually remains busy on his work front. Runway 34, Brahmastra, Jhund, Goodbye, and The Intern are some of the movies that Bachchan is currently working on, as of reports dated January 31, 2022.  

    Dr Fixit

    Hailed as a leading waterproofing expert, Dr Fixit from the popular adhesive brand, Pidlite, brings right waterproofing solutions for the users to make their homes leak-free with the best waterproofing services in India.

    Dr Fixit had announced Amitabh Bachchan as its brand ambassador in August 2016. According to the deal, the veteran actor was selected to be the person to spearhead its flagship campaign and act as the face of the brand across multiple engagement platforms. The recent Dr Fixit campaign that came out in December 2020 was the last campaign of the brand that featured Bachchan.  

    Reid & Taylor

    Founded in 1998, by S Kumar’s Nationwide (SKNL), Reid & Taylor was a fabric and suiting brand. As per the last reports, the Reid & Taylor brand’s shares were liquidated in December 2018 after RTIL was dragged to insolvency court.

    This popular suiting and fabric manufacturing company had announced Amitabh Bachchan as its brand ambassador in July 2013, after which Bachchan had featured in a number of the Reid & Taylor advertisements.  

    Mankind

    Mankind Pharma is a pharmacy company, which is counted among the top pharmaceutical companies in India. Founded in 1995, Mankind operates 34+ overseas destinations and boasts of 14000+ happy customers.

    The popular medicine manufacturer had collaborated with Amitabh Bachchan towards the end of October in the year 2017, announcing the veteran actor as its brand ambassador. The latest Mankind ad has been launched in September 2021 and features Amitabh as well.  

    Conclusion

    When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors even at his age because of his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal, and maturity. He is also the one of the highest paid actors to feature in endorsements.

    Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired, and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.

    FAQs

    Who is Amitabh Bachchan?

    Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician.

    What is the brand value of Amitabh Bachchan?

    The brand value of Amitabh Bachchan is $41.2 million (2018).

    What are the main brands endorsed by Amitabh Bachchan?

    The main brands endorsed by Amitabh Bachchan are Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.

    What are the other brands endorsed by Amitabh Bachchan?

    The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, and other government campaigns like Swacch Bharat Abhiyan, etc.

    How much does Amitabh Bachchan charge for a brand endorsement?

    Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.

    What is the net worth of Amitabh Bachchan?

    The net worth of Amitabh Bachchan is $400 million (2021).

  • Top 5 Advertisement Wars of the Biggest Brands

    The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.

    With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.

    This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.

    The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.

    The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!

    Pepsi Vs Coca-Cola
    BMW Vs Audi
    Microsoft Vs Apple
    Dominos Vs Subway
    Progresso Vs Campbell

    Pepsi Vs Coca-Cola

    Pepsi Vs Coca Cola Ad War
    Pepsi Vs Coca Cola Ad War

    What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.

    In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.

    The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.

    The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.

    BMW Vs Audi

    BMW Vs Audi Ad War
    BMW Vs Audi Ad War

    The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!

    The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.

    This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.

    Microsoft Vs Apple

    Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.

    Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.

    Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.

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    Dominos Vs Subway

    Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.

    Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.

    Progresso Vs Campbell

    One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.

    The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.

    As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.

    The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.

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    Conclusion

    With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.

    That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!

    FAQ

    Which were some of the biggest brand wars?

    Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.

    What is the battle of the brands?

    Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.

    What are some of the biggest brand wars?

    BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.

  • Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

    A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.

    In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing.  So lets look at how influencer marketing turns against the brand.

    Brad Pitt and Pringles
    Kendall Jenner and Pepsi
    DJ Khaled, Floyd Mayweather and Centra Tech
    Kendall, Kylie Jenner and the Vintage Band Tees
    Kim Kardashian and Diclegis
    Ajay Devgan and Vimal
    Shahrukh Khan and Fair and Handsome
    Ronaldo and Facial Fitness Pao
    FAQ

    Brad Pitt and Pringles

    Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.

    Kendall Jenner and Pepsi

    In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.

    The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”

    DJ Khaled, Floyd Mayweather and Centra Tech

    DJ Khaled and Centra Tech
    DJ Khaled and Centra Tech

    DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.

    Floyd Mayweather and Centra Tech
    Floyd Mayweather and Centra Tech

    A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.

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    Kendall, Kylie Jenner and the Vintage Band Tees

    Kendall, Kylie Jenner and Vintage Brand Tee
    Kendall, Kylie Jenner and Vintage Brand Tee

    Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.

    After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”

    Kim Kardashian and Diclegis

    Kim Kardashian and Diclegis
    Kim Kardashian and Diclegis

    Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.

    Ajay Devgan and Vimal

    Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.

    Shahrukh Khan and Fair and Handsome

    Sharukh Khan and Fair and Handsome
    Sharukh Khan and Fair and Handsome

    Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.

    Ronaldo and Facial Fitness Pao

    Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.

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    So before you work with an influencer, here are a few things to keep in mind

    Choose the right influencer for your brand:

    Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.

    Mention the side effects of the product when promoting it:

    When an influencer is promoting a product, he/she should also mention the side effects of the particular product.

    Check if the product does not hurt any sentiments:

    Before releasing any product, you should make sure that it does not hurt any sentiments.

    Conclusion

    These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing.  In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.

    FAQ

    What are the cons of Influencer Marketing?

    Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.

    What are the examples of influencer marketing fails?

    Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.

    Is influencer marketing effective in 2021?

    Yes, Influencer marketing is still effective in 2021.

  • How do Brands Leverage Moment Marketing? | Examples of Moment Marketing

    Businesses are always looking for new methods to interact with consumers, and they’ve started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk’s interest for a great time.

    What is moment marketing?
    How did these Top Brands Leveraged Moment Marketing
    What is ambush marketing?
    FAQ

    What is moment marketing?

    Moment marketing is a tactic that allows firms to capitalize on any current occurrence across the world. It might be headlines or a current event to make reading material in order to amaze their viewers online, and it is now one of the primary strategies that businesses utilize on their own site to strengthen their connection with their customers.

    Moment marketing is defined as the dissemination of promotions and campaigns that are inspired by recent events. It is being used by everyone from meal shippers to FMCG companies to govt agencies to capture customers’ attention on online platforms.

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    How did these Top Brands Leveraged Moment Marketing

    Sacred games tweets:

    Sacred Games Moment Marketing
    Sacred Games Moment Marketing

    The sequel to Sacred Games was going to be released. It was a tense situation. As a result, firms took advantage of the chance to build ads rich in criticism and conversation from the show. Millennials like being updated upon each fad on social sites at all times, and this is where moment marketing comes in.

    Amul – The taste of India:

    Amul Moment Marketing
    Amul Moment Marketing

    Amul, a milk company is among the top moment marketing case studies. Several content writers in India have become known for writing about the brand’s classic advertising, which people still anticipate.

    Amul Trump Moment Marketing
    Amul Trump Moment Marketing

    In reality, Amul has shifted platforms over time, shifting from actual adverts to social networks, and they have stayed pertinent even during pandemics.

    #RahulBose

    Rahul Bose Tweet
    Rahul Bose Tweet

    A similar instance occurred a few years back and was made public. Rahul Bose, a Bollywood actor, was vacationing at a five-star hotel in Chandigarh and requested 2 bananas after his gym.

    The bananas were sent, but the fee was INR 442.50. He posted the bill on Twitter, often to his surprise, and a chain of debates ensued. In this situation, brands quickly began promoting their views with the help of moment marketing.

    Rahul Bose Moment Marketing
    Rahul Bose Moment Marketing

    Moment marketing does not just encourage innovation, but it also piques people’s interest and keeps them engaged until it becomes ambush marketing.

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    What is ambush marketing?

    It’s a marketing tactic in which a marketer disrupts an occasion to compete with other marketers in that context.

    P. V. Sindhu’s win used as a tactic – A short case study

    This year, India was lucky to earn seven medals at the Tokyo 2020 Olympic Games, including a bronze medal by our star badminton player P.V. Sindhu, who made a big impact. So, in an act of moment marketing, numerous businesses pushed their ideas into the discussions that were currently occurring in order to capitalize on her triumph and, in that regard, appeal.

    Pv Sindhu Moment Marketing
    Pv Sindhu Moment Marketing

    Brands took advantage of the situation. To capitalize on the present scenario, P.V. Sindhu’s agency, Baseline Ventures, stated that she could file a lawsuit on 20 brands, including FMCG corporations and even government entities, seeking a claim of worth up to Rs 50 crore. All this occurred when a fine line was crossed between moment marketing and ambush marketing.

    The issue comes when a firm takes some risks in order to garner misperception in the eyes of people in hopes of gaining traction. Let me offer you an instance: If P.V. Sindhu is an endorser for a toothpaste company like Colgate, and she won a bronze medal, Colgate is clearly filling their social platform with key information because she is their endorser, but suppose Pepsodent does it in lieu of moment marketing. It’s where the issue will emerge, and the endorser will be held accountable for the brand they are promoting.

    So, in recent times, when the planet is controlled by social networks and folks have relatively busy lives, moment and ambush marketing have become increasingly popular. There are millions of prospects in moment marketing, but all affected parties, including brands, agencies, and innovative authors, must reassess their advertising strategy to make the best of the situation.

    Conclusion

    When it pertains to sports activities, official news, films, Tv show, and events, moment marketing is an excellent approach to engage with folks and capture their interest. For the incredible chance, you should combine time and material.

    In a nutshell, it creates genuine relationships among firms and customers, makes it simpler to be found, and boosts brand recall. Someone tweeted a remark on digital marketing that said, “The good news is that nothing lasts forever, and the bad news is that nothing lasts forever.” I’m not sure if you want to live in the present, but brands are obsessed with it.

    FAQ

    How do you create a marketing moment?

    Make sure your product is the Center of your Campaign, Throw in some humor, and Connect your brand with the latest events.

    What is moment marketing?

    Moment marketing is an approach that focuses on targeting your business to consumers at the moment it matters.

    What is the best marketing strategy?

    Educate consumers with your content, Personalize your marketing messages, Invest in original research, and Update your content regularly.

  • List Of Brands Endorsed By Badshah

    When a well-known celebrity promotes your product to their vast fan base, the product’s success is almost guaranteed. Celebrities know how to reach their fans and brands understand that they can profit from a celebrity’s influence. Celebrity endorsement improves a company’s reputation. Businesses get more legitimacy by picking and advertising the right celebrities and endorsements for their services. Celebrities are undeniably adept at marketing and have easy access to a huge audience. These are individuals who like photographing and having their work published in magazines, blogs, social media, and other venues. As a result, promoting your company with a well-known celebrity will have a tremendous impact on your target market and beyond.

    When it comes to advertising and promotion, celebrity power is genuine and extremely useful. Businesses prefer using celebrities to promote their products, especially when the celebrity is a well-known Bollywood star like Badshah. Badshah is an Indian rapper, singer, songwriter and has a massive fan following, especially youngsters. The well-known benefit of celebrity endorsement is that it makes the advertising more memorable, and fans remember it because it features their favourite star. Any brand that works with Badshah knows that the advertisement will generate a lot of buzz among his fans and will be a great marketing opportunity.

    List of Brands Endorsed by Badshah

    Conclusion
    FAQs

    List of Brands Endorsed by Badshah

    Yamaha

    Brands Endorsed by Badshah - Yamaha Ray-ZR scooter
    Brands Endorsed by Badshah – Yamaha Ray-ZR scooter

    Yamaha is a Japanese multinational company and sells its products worldwide. In 1985, Yamaha Motor Company made its debut in India. In 2001, India Yamaha Motor Private Limited became a wholly owned subsidiary of YMC, Japan. In 2016, Badshah penned and performed a song for the ad campaign advertising Yamaha’s new Cygnus Ray-ZR scooter. It was a big hit amongst his followers, and it was a smart move for product marketing. Gaana, Saavn, Hungama, iTunes, and Wynk were all used to promote the campaign. The video was also pushed on numerous music channels.

    Badshah endorsed brand- Yamaha Ray-ZR scooter

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    Hitachi

    Brands Endorsed by Badshah - Hitachi
    Brands Endorsed by Badshah – Hitachi

    Hitachi is a Japan based multinational corporation. It started operating in India in the 1930. Hitachi India is known for creating value for customers by providing innovative products and services based on cutting-edge technologies. It is one of the most popular consumer durable companies. In 2016, Badshah made a music video for Hitachi to promote its new range of I-Clean air-conditioners. Dentsu Creative Impact designed the digital campaign, which was carried out by Sony Music. The ad emphasizes the iClean air conditioner’s automatic cleaning feature, which is nicely incorporated into this campaign. The iClean ac was created to remove moisture from the indoor unit, the auto-clean feature prevents the formation of hazardous bacteria. That’s why the song was named #NothingDirty Anthem.

    Badshah endorsed brands – Hitachi

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    Tuborg

    Brands Endorsed by Badshah - Tuborg
    Brands Endorsed by Badshah – Tuborg

    Tuborg is a Danish brewery company founded in 1873. Carlsberg manufactures Tuborg breweries in India. Tuborg was launched in India in 2009 as an easy drinking beer brand. Badshah collaborated with Major Lazer with several other artists to create a promotional song for Tuborg OPEN. Like the Major Lazer three, Diplo, Jillionaire, and Walshy Fire, the site was created to allow music enthusiasts to explore and discover new worldwide sounds. Tuborg Open was affiliated with Badshah, the second of the three cooperating musicians. Each collaborative artist, including Badshah, gave their unique sound, lyrics, and signature flair to the Tuborg Beat, all of which were influenced by their own authentic musical journeys and cultures.

    Tuborg Open affiliated by Badshah | Badshah Endorsed Brands

    Pepsi

    Brands Endorsed by Badshah - Pepsi
    Brands Endorsed by Badshah – Pepsi

    Pepsi is a brand of carbonated soft drink made by PepsiCo. PepsiCo entered India in 1988 in a joint venture with Punjab Agro Industrial Corporation (PAIC), which is owned by the Punjab government, and Voltas India Limited. Pepsi has always stayed relevant and served the audience and is always up to date with the new pop culture trends. In 2019, Badshah created a promotional song ‘Har Ghoont Mein Swag’ for the Pepsi ad campaign starring Disha Patani and Tiger Shroff. T-Series released Har Ghoont Mein Swag, on April 7. YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, and Apple Music all have the song accessible for streaming. The campaign depicts the youth’s cool attitude and swagger. The song was a hit amongst the audience and created a lot of buzz. It attracted a lot of attention towards the ad and increased the sales significantly.

    Badshah endorsed brands- Pepsi

    Conclusion

    Advertisers would benefit from using celebrities because they are well-known, prominent, and have a large following, so it’s reasonable that they would use them to connect with their target population. When it comes to Bollywood celebrities, Badshah is a household name with a large following of devoted young fans. Businesses understand the value of hiring Badshah as the face of their product and promoting it to his millions of followers. He has the authority and appeal to persuade brands to work with him. It’s a fantastic technique to reach out to a wide group of Badshah fans.

    FAQs

    Where does rapper Badshah belongs to?

    Badshah belongs from New Delhi, India.

    What is real name of Badshah?

    Popular rapper and singer Badshah’s full name is Aditya Prateek Singh Sisodia. He is better known with his stage name- Badshah.

    What are the brands endorsed by Badshah?

    Badshah endorsed brands include:

    • Yamaha
    • Hitachi
    • Tuborg
    • Pepsi

    Is Hitachi AC made in India?

    Johnson Controls-Hitachi Air Conditioning India. with headquarters in Ahmedabad, and Gujarat. It has a manufacturing factory in Kadi, Gujarat.

    Who is the owner of Tuborg?

    Tuborg is owned by Carlsberg and is one of the popular beers in India.

    Is Pepsi made in India?

    PepsiCo is an American multinational brand. It has 37 bottling operations in India, with 17 owned by the corporation and 20 by franchisee partners, to produce its beverages.

  • List of Brands Endorsed by Saif Ali Khan

    Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand’s claim by lending his personality, popularity, and status in the field of the Brand or any other established field that is given worth to by the society.

    Celebrities are always considered to be idolized by the youth of the country. Influenced by their skills, their lifestyles people tend to follow their ways. On the Brand’s part, it is always important to choose the right person from the right field for endorsements to win customer confidence. The right celebrity will be the face of the Brand representing the image of the company righteously.

    Hence, the nawab of Bollywood Saif Ali Khan takes up brand endorsements of very selective brands because they need to be just as unique as his personality and aura. Another reason can also be Saif Ali Khan family tree, as he is the 10th Nawab of Pataudi, the son of former royal and Indian cricket team captain Mansoor Ali Khan also known as ‘Tiger Pataudi’ and the iconic Bollywood actress Sharmila Tagore.

    Saif Ali Khan’s birthday is on 6th August 1974, the actor was also born with the name of Sajid Ali Khan Pataudi. There are also other reasons to why he is called unique in the industry. Unlike most other actors and actresses of the film industry, he’s absent in social media! Paparazzi get to spot him not very often in common get-togethers.

    We can also find his unique characteristics shadowing the movies he acts in. Some of the top Saif Ali Khan movies are Kal Ho Naa Ho, Tanhaji, Hum Tum, Agent Vinod, Cocktail, Chef, Phantom, Go Goa Gone, Etc. While his best performances were in movies like Dil Chahta Hai where he played a unique hysterically funny character and Omkara where he also played a dark role. Saif Ali Khan awards and accolades include National Film Award, Filmfare award, and IIFA award for his Bollywood status.

    Hence, He charges INR 3.5 crores yearly for every endorsement he undertakes. When it comes to Saif Ali Khan property, the actor is said to have bought back his ancestral house Pataudi Palace for Rs 800 crore after the death of his father Mansoor Ali Khan Pataudi. Saif Ali Khan net worth in 2021 is estimated to be $150 million. Keep reading to find out the list of brands endorsed by Saif Ali Khan:

    House of Pataudi
    Limca
    Lay’s
    Pepsi
    Santoor
    Asian paints Royale
    Head and Shoulders
    Royal Stag
    Oxemberg
    Amul Macho
    Carlsberg
    Airbnb
    Airtel
    Ponds
    Paan Bahar
    FAQ

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    House of Pataudi

    The Saif Ali Khan brand name is House of Pataudi, this is an ethnic wear clothing brand that was started as collaboration between the actor, Myntra and Exceed Entertainment. This brand was launched on Myntra in 2018 as it wanted to tap into the booming ethnic wear market in India. This Saif Ali Khan company makes an elaborate range of finely crafted ethnic clothing for men, women and children.

    This Saif Ali Khan clothing brand has signed Soha Ali Khan as its brand ambassador in 2019. The sibling duo was also a part of an ad campaign, the ad paid tribute to the Durga Pujo one of the biggest festivals of India. This commercial exemplifies the ethos of the brand, not just through the duo’s lineage but also by their charm and elegance.

    Limca

    Limca a lemon-based soft drink was launched in India by Coca-Cola in 1977. Though it was introduced in 1971, however, Parle Bisleri’s Ramesh Chauhan gave the drink its wings in 1977.

    This was among the first in the Saif Ali Khan advertisement list, as he made his first appearance in the Limca commercial in 2010. As a quirky teenager, his first appearance made a good catch on the audience. His comical behaviour attracted a huge fan base. Limca utilized that base for its promotion.

    Lay’s

    Lays chips were introduced in the year 1995. This Saif Ali Khan advertisement became popular as he endorsed the brand during 2003, just before the ICC world cup. Manu Anand managing director of lays India stated that warm, mischievous, fun lay’s characteristics go well with the characters that Saif Ali Khan.

    Also, the targeted core audience, 13 to 18 years old could relate to Saif, as he holds a fun-loving, guy next door kind of image. Indeed the campaign was a great success to date.

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    Pepsi

    Pepsi was introduced in India as one of the Cola Giants in the year 1991 by PepsiCo. Saif was first seen in a Pepsi commercial in 2003. Alongside Preity Zinta and Kareena Kapoor, the nawab held his charm impressively to catch hold of a young audience. He did quite a few commercials solos ahead for Pepsi, while Saif Ali Khan brand deals increased after these commercials.

    Santoor

    Santoor was a soap introduced by Wipro Consumer care and lighting in 1986. In 2012 it relaunched its flagship soap with Saif Ali Khan as its brand ambassador. Anil Chugh Senior vice president of Wipro stated that they have been very selective about celebrities who were the face of their brand. This Saif Ali Khan brand ambassador deal was as unique and genuine as the components of their relaunched soap according to the actor.

    Asian paints Royale

    Asian paints established in 1942, stands as the largest paint brand in India and third-largest in Asia. Saif Ali Khan is the brand ambassador of Asian Paints Royale range.

    Amit Syngle President of marketing and technology of the company states that Royale stood for impeccable performance and ahead of curve decorations sensibilities to a quest for extraordinary. Just like the Nawab of Bollywood, extraordinary and elegant.

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    Head and Shoulders

    The parent company of this shampoo is an anti-dandruff shampoo manufacturing American company, namely Procter and Gamble introduced in 1961. This is top among the Saif Ali Khan brand ambassador list was introduced by this brand in the year 2008 and has created many ad commercials with the brand. He was chosen for this because he represented the time’s youth and style. Who were multi-purposing and had varied interests about life and had no time to worry about physical issues like dandruff.

    Royal Stag

    Being introduced in India in 1995, Royal Stag, alcohol made Saif Ali Khan the face of their brand in 2010. This Saif Ali Khan advertisement was alongside Shahrukh khan, he represented the unique entity of this liquor like his personality.

    Oxemberg

    It is a formal and casual clothing brand for men from the house of the Siyaram’s. They launched Saif Ali Khan as their brand ambassador during the year 2013. As the brand showcases apparel for every phase of a successful man’s life, Saif is unmatchable to portray their wardrobe on him.

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    Amul Macho

    Amul Macho was introduced to Indians during mid-2005’s.  To rebrand itself in 2010, Amul Macho announced Saif Ali Khan as its brand ambassador. It also changed its tagline from “Ye To Bada Toing Hay” to “Bade Araam Se”. According to the company their product, is as cool and easy-going as the nawab of Bollywood. This ad campaign was among the top Saif Ali Khan advertisement list as it became popular.

    Carlsberg

    Carlsberg started its mainstream commercial operations in June 2007. Saif Ali Khan made his appearance as their brand ambassador in 2018. According to Saif, he was always happy to associate with brands that try and make an unforgettable experience for consumers. He was really happy to work for Carlsberg smooth.

    Airbnb

    Airbnb though founded in 2008 was launched its platform in India, in 2016. Airbnb cast the glam couple, Saif Ali Khan and Kareena Kapoor as their brand ambassador in the year 2018. Amanpreet Bajaj, country manager of Airbnb India stated that Indians are always fascinated by movies or star-inspired travel. Airbnb is also top in the Kareena Kapoor brand ambassador list.

    Staying at places their favourite star did is also a craze of fans. Hence, watching their favourite star couple stopover at Airbnb will indeed engage a lot of audiences to choose them.

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    Airtel

    In 2018 again, Saifeena that is Saif Ali Khan and Kareena Kapoor was roped to launch Airtel’s DTH service. There has been really less heard and said about this being in the Saif Ali Khan brand ambassador list.

    Ponds

    Hindustan Unilever after acquiring Pond’s an American company worldwide introduced it to India in 1987. Pond’s launched a literal ad film with the trio of Saif Ali Khan, Priyanka Chopra, and Neha Dhupia. The movie was namely “Kabhi Kabhi Pyaar Mein”. It was a very Bollywood story about a love triangle. How a woman wins back his man’s love with the much-needed glow which missed in her and Pond’s white provided her with so.

    According to Zenobia Pithawalla, senior creative director, Ogilvy and Mather plotted the whole story. This Saif Ali Khan brand deal was close to him as also added the unmatchable Bollywood gold dust to this ad film which none of his Contemporaries could.

    Pan Bahar

    In 2016, Saif Ali Khan got endorsed with Pan Bahar. According to the company, royal by heritage, sophisticated by nature the nawab gives the product its brand. He compliments the class and legacy of the Brand which will be conveyed well to the audience with his presence on screen.

    This is among the Saif Ali Khan brand ambassador deals, as has been part of many more ads and endorsements. These were the few major and very considerable ones over his work span.

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    FAQ

    What is the net worth of Saif Ali Khan?

    The estimated Saif Ali Khan net worth is $150 million.

    How much is Pataudi Palace worth?

    The Pataudi Palace is reportedly worth a whopping Rs 800 crores.

    What is the age of Saif Ali Khan?

    Saif Ali Khan age is 50 years old as he was born on 16th August 1970.

    Who is the mother of Saif Ali Khan?

    The mother of the iconic Bollywood actress Sharmila Tagore.

    Who is Saif Ali Khan Wife?

    Saif Ali Khan wife is Kareena Kapoor.

    What business does Saif Ali Khan do?

    In addition to film acting, Khan is a frequent television presenter, stage show performer, and the owner of the production companies Illuminati Films and Black Knight Films.

  • How Pepsi Became The World’s 6th Largest and Powerful Military

    Your favorite carbonated sugary beverage and 6th largest military in the world? What? It sounds pretty unusual. Doesn’t it? It all started in 1959 with the then Soviet leader Nikita Khrushchev going gaga over a cup of Pepsi offered to him by the Vice President of the Pepsi company Donald Kendall as a marketing tactic. And after decades, this resulted in the Soviet Union’s trading Pepsi Company military equipment in exchange for huge stock of the sugary beverage worth $3 billion. It made Pepsi the sixth largest military in the world. Now it’s believable, isn’t it? But what led the Soviet leader to taste a sip of Pepsi?

    How did Pepsi catch the attention of the Soviet Leader?
    How was Currency Issue resolved?
    The Soviet-Afghan War
    Pepsi acquires a military status
    Conclusion
    FAQs

    How Pepsi Became The World’s 6th Largest and Powerful Military

    How did Pepsi catch the attention of the Soviet Leader?

    American President Dwight Eisenhower and Pepsi
    American President Dwight Eisenhower and Pepsi

    In 1959, American President Dwight Eisenhower wanted to spread and display the American culture and the powers and blessings of capitalism to the entire Soviet Union. So on the 24th of July, 1959, the American Government arranged the American National Exhibition in Sokolniki Park in Moscow. This exhibition was an attempt to display American art, culture, fashion, and futuristic technologies. This way, it was also a method of promoting its products. The then-American Vice President Richard Nixon and Nikita Khrushchev, the leader of the communist Soviet Union, attended the function.

    At the opening ceremony, a heated argument took place between Nixon and Khrushchev about capitalism and communism. It came to be known as the very famous Kitchen Debates. This event became a matchstick to light the sparks of the cold war between the U.S. and the Soviet Union. To cool things down and as a guerilla marketing gimmick, the Vice President of the Pepsi Company, Donald Kendall, stepped in and offered Khrushchev a cup of the thirst-quenching sugary goodness.

    The taste of the refreshing beverage took the leader aback. So, he wanted to make a deal when the introduction of soda to the Soviet Union would be carried out. This argument was a carefully contrived plan put in execution by Kendall and Nixon to publicize Pepsi soda and make the Soviet leader drink it. The night before the exhibition, Kendall had a conversation with Nixon about staging an argument regarding whether he could use that opportunity to promote his company’s product and get it popular among the Soviet nations. It was a brilliant marketing gimmick that resulted in the widespread popularity of soda among the people of the USSR. That is how Pepsico stepped into this new market and was the first-ever western product to be introduced in the eastern bloc.

    After decades of discussions and negotiations, deal finalization took place between capitalist America and the communist USSR But, the Soviet money was useless outside the Soviet Union and was not a recognized currency during those times. The value of the currency was under the domination of the Kremlin.

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    –

    How was Currency Issue solved?

    The business was decided to be conducted in an old-fashioned way following the barter system. Pepsi agreed to carry out business through the barter system by accepting a universal currency- Vodka! This deal proved beneficial for both parties as to the government-owned vodka. It was available in huge quantities. This way, it also made way for Pepsi, a non-alcoholic beverage set its foot into the alcohol industry as the sole importer of vodka into the States. Pepsi soda became a barter for Stolichnaya vodka, which became extremely popular in the States. In 1972, the establishment of the first Pepsi bottling plant was in Russia.

    The business between Pepsi and the Soviet Union was booming. As a result, the palate of the Soviets had already made Pepsi their favorite carbonated drink. The demand for soda rose exceptionally in the Soviet Union. By the second half of the 1980s, the  Soviets per year had consumed consumption of billion servings. In 1988, Pepsi became the first company to have received the payment for making a television commercial in the USSR. One such iconic commercial even starred the king of pop, Michael Jackson. More and more people started consuming delicious carbonated drinks. As a result, the demands were even increasing. Pepsi had, by now, about 20 bottling plants in the Soviet Union to keep pace with the ever-rising demand.

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    –

    The Soviet-Afghan War

    1. The Soviet Union attacked and invaded Afghanistan in 1979 and started a war that continued for ten long years (1979-1989).
    2. The Soviet-Afghan War turned America cold and bitter towards the USSR, and the Americans started discarding and boycotting Soviet products, including the Stolichnaya vodka.
    3. Its sales dropped extensively in America. Seeing this, Pepsi no longer wanted to supply its product to the USSR in exchange for vodka. The economic and political conditions in the USSR during that time were grim and not so pleasant.
    4. But the Soviet Union was desperate to hold on to the deal and continue the import of Pepsi. They started thinking about how they would cover the total cost of $3 billion required to buy the stock of Pepsi soda.
    5. After the cold war, the USSR had accumulated a vast amount of military equipment. So, they decided to forgo 17 submarines, a cruiser, a destroyer, a frigate, and some oil tankers and merchant ships in exchange for the $3 billion worth of Pepsi. It had no other option than to accept the deal because Pepsi did not want to suffer losses and lose the Soviet market.

    Pepsi acquires a military status

    It became a historical event that made Pepsi the sixth largest military in the world, during that time with all its newly acquired military equipment. But all this military equipment was in poor condition, making Pepsi not prepared for any war or battle. So, it was useless. The submarines were damaged and covered with rust. They needed immediate repairing. The ships were not in good condition. Also, the American government was not very supportive of the fact, that a beverage company was the sixth-largest military in the world. Puzzled with the thoughts of keeping this useless military equipment, Pepsi navy sold all of them to a Swedish scrap recycling company to cover the cost of their soda shipment to the Soviet Union.

    Conclusion

    It was a very brief and short-lived moment for the Pepsi company but a very historical one. However, the USSR disintegrated in 1991, which gave rise to 15 different countries. And it became difficult for Pepsi to conduct business with so many countries instead of one, like before. Seeing this, Pepsi’s rival Coca-Cola swooped right in and entered the beverage market. Pepsi’s sales started dropping. It lost its number one spot in Russia. As a result, Coca-Cola emerged as a replacement.
    Which gets us to think what would have happened if the Pepsi navy still had the military equipment instead of selling them? Would it have waged a war against Coca-Cola?

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    –

    FAQs

    When was Pepsi the 6th largest military?

    In 1989 Pepsi got the 6th largest military in the world.

    Did Pepsi own submarines?

    Pepsi owned 17 submarines, one frigate, one cruiser, and one destroyer in 1989.

    How did Pepsi have the 6th largest military?

    In 1989, Pepsi and the Soviet Union signed a remarkable deal. The Russians gave Pepsi 17 submarines, one frigate, one cruiser, and one destroyer for $3 Billion worth of Pepsi. This made Pepsi the sixth largest military in the world.

  • List of Brands Endorsed By Juhi Chawla

    Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled decades in the film industry and is still relevant in the marketing world.

    Juhi Chawla is an Indian actress, film producer, and recently an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984. This catapulted her to become one of the top leading actresses in Bollywood during the 1980s to early 2000s. Juhi Chawla is used to be a critically acclaimed actress as she has won awards like the Filmfare multiple times.

    Juhi Chawla is known for her work in movies such as Qayamat Se Qayamat Tak, Darr, Ishq, Hum Hain Rahi Pyare Ke, Deewana Mastana, Lootere, My Brother Nikhil, Gulaab Gang, Shaheed Udham Singh, Sukhmani, etc. She is also the co-owner of the Indian Premier League (IPL) Team known as Kolkata Knight Riders with her husband and Shah Rukh Khan.

    Along with Shah Rukh Khan, Juhi is the co-founder of the production company called Dreamz Unlimited, which has so far produced over three films including the blockbuster Phir Bhi Dil Hain Hindustani. The actress has been a judge of many reality shows including Jhalak Dikhhla Jaa.

    Juhi Chawla is also a part of many charity events and awareness programs. Recently in June 2021, the actress had filed a case against the rolling out of 5G network in India, alleging that the 5G technology would lead to health hazards. The case was later dismissed with The Delhi Court saying that it was unnecessary, scandalous, and frivolous averments with an Rs. 20 lakh fine.

    Nevertheless, Juhi remains popular among brands and charges over 40 to 60 lakhs per endorsement deal. The net worth of the actress is estimated to be Rs. 40 crores in 2020. The brands endorsed by Juhi Chawla are Maggi, Pepsi, Kurkure, Rooh Afza, Kelloggs Chocos, Keshking Ayurvedic Oil, Gai Banaspati, Ashoka Pickles, Emami Boroplus, etc.

    Maggi
    Kurkure
    Rooh Afza
    Kelloggs Chocos
    Emami Boroplus
    Kesh King
    Ashoka Pickles
    Kissan Ketchup
    Frequently Asked Questions

    Here are the brands endorsed by Juhi Chawla

    Maggi

    Maggi is one of the most popular instant noodles brands in India. It is a Swiss brand that is known for its Instant noodles, instant soups, seasonings, bouillon cubes, etc. Maggi was initially founded Julius Maggi from Switzerland in 1884 but was acquired by Nestle S.A. in 1947.

    The instant noodles of Maggi are sold in countries like Bangladesh, South Africa, Singapore, Australia, Pakistan, New Zealand, Nepal, Malaysia, and India. Maggi has the most customers for Maggi in India as it earlier had over 90% market share reducing to about 53% following the nationwide ban. Maggi also has 39% market share in Malaysia and is known as Maggi 2-minute noodles in Australia, South Africa, New Zealand and India.

    Juhi Chawla became the brand ambassador for the ‘Masala-ae-Magic’ range of Maggi seasonings in 2019. The actress has appeared in many ads for various Maggi products over the years. In the most recent ad Juhi is seen playing the role of a mother teaching her teen son an important message on cooking, which is “it is in your hands how you transform the ordinary to extraordinary” using the Masala-ae-Magic.

    In an interview, Juhi mentioned that being a mother, she understands how tough it is to keep children happy with everyday food, made at home. This is why adding Masala-Ae-Magic would go a long way in making ordinary food, extraordinary tasting.

    Kurkure

    Kurkure is a well-known brand of snacks (corn puffs) that is manufactured and marketed by PepsiCo. Kurkure is manufactured in both India and Pakistan and is often compared to Cheetos which are sold in western countries. Kurkure comes in a wide variety of flavors, out of which the most popular are masala munch, green chutney, chili chataka, tamata hyderabadi, masala twists, etc.

    In 2006, Frito Lay planned to start selling kurkure to the American markets, as many Americans had started to show interest in Indian spices. In 2013, the brand also started selling in Canada and is also available in UK. Juhi Chawla was initially made the brand ambassador for Kurkure in 2004. The actress has been the face of the brand for over a decade and has appeared in many ads for the brands.

    The ‘Tedha Hai Par Mera Hai’ campaign is so far the most successful campaign for Kurkure and it featured the actress which helped it gain a massive number of views on television and social media. The Kurkure ads with Juhi became so popular because she represented the core values of the brand through her presence, the actress can be seen in many funny and unique Kurkure ads with her cheerful charm.

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    Rooh Afza

    Rooh Afza is a concentrated squash drink that is popular in countries like India, Pakistan, Bangladesh, and Middle Eastern Countries. The company was founded by Hafiz Abdul Majeed in 1906 in Ghaziabad. Currently, the drink is manufactured by Hafiz Abdul Majeed and his sons through Hamdard Laboratories (a Delhi-based healthcare major) in India, Pakistan and Bangladesh.

    The drink was originally created as a herbal mix that would help counter heat strokes and prevent water loss in people especially during the summer. Nowadays, the drink is popularly consumed during the month of Ramadan and is also used cold milk drinks, and cold desserts like Falooda. In 2009, the actress Juhi Chawla was made the brand ambassador for Rooh Afza by the Hamdard laboratories.

    The company choose the actress because they wanted to re-energize the appeal of Rooh Afza among the younger target group, and saw Juhi be the perfect fit to convey the brand’s message. The advertisement features Juhi Chawla showcases its tagline Freshness ka Naya Sur, through a skit where Juhi plays the role of mother cheering her family on a hot Sunday afternoon by giving them the drink.

    Kelloggs Chocos

    Chocos is a leader of breakfast cereal in India, the company is manufactured by Kellogg’s and also sold in European and Middle Eastern countries. The cereal comes in multiple flavors but the most popular one is chocolate. Kellogg is an American multinational food company that has it headquarters based in Battle Creek, Michigan.

    The company is known for brands such as Corn flakes, Frosted flakes, Pop Tart, Rice Krispies, Cheeze-It, Pringles, etc that are sold in more than 180 countries around the world. By 2016, Kelloggs became the world’s largest cereal company and the second-largest producer of snacks with sales of $13 billion. The conglomerate made Juhi Chawla the brand ambassador of Chocos in India in 2013.

    The actress has appeared in many Kellogg’s Commercials with tagline of “Paushtik khilao, don’t chhupao”. In an interview, the actress mentioned that the Kellogg’s chocos have been a favorite with my children for a number of years now and that is why it feels great to be associated with a brand that they have been consuming for so long. The brand is said to have chosen Juhi because she personifies the mothers that like the brand and her connection with them.

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    Emami Boroplus

    Boroplus is the No 1 skincare cream that belongs to the multinational conglomerate known as the Emami group. Boroplus is an antiseptic cream that is used worldwide, as it can be used for multiple purposes such as winter cream, night cream, moisturizer, dry lips, and cracked heels.

    Boroplus all-purpose skin cream that is specially formulated with the breakthrough Nature Shield Complex that is natural, safe, and effective for modern-day skincare needs. Its parent company Emami, is also known for other brands such as Navratna, Zandu, Menthol Plus, Kesh King, Fast Relief, Fair and Handsome.

    It has a portfolio of over 250 products that are sold in more than 60 countries. Juhi Chawal was signed as the brand ambassador for Boroplus in 2020 and Kesh King ayurvedic hair oil in the past, both the companies are said to be under Emami. The actress was recently a part of the ad campaign for Boroplus hygiene range of products.  

    Boroplus recently entered the hygiene space with products like sanitizer, soap bars, and hand washes after the first wave of Covid 19 pandemic. Commenting on the association, Priti Sureka, Emami’s Director, said that they choose Juhi because the actress enjoys an all-pervasive acceptance all over India across age, gender, and geographies.

    Kesh King

    Kesh King is one of the most trusted and leading ayurvedic hair oil in India that is owned by the FMCG conglomerate Emami Group. Its parent company, Emami Group is an India conglomerate that has a wide variety of 250 products, manufactured in seven firms, and sold in over 5 million retail outlets across the country. The company is known to generate over Rs. 2655 crores in the financial year 2019-20.

    Kesh King has built up its brand in the last six years with the help of Juhi as its brand ambassador and her cute smile that has captured the audience’s attention and created a strong brand position in the consumer’s minds. The has appeared in some of its unique ad campaigns but was later replaced with Sania Mirza and Shruti Hassan.

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    Ashoka Pickles

    Ashoka is a popular flagship food brand owned by ADF Foods. The brand initially started in the mid-80s and is known for its wide variety of Indian food products such as Frozen Entrees, Rolls and Frozen Vegetables, Ready-to-Eat meals, Chutneys, Pickles, etc. Ashoka targets not only the Indian people but the entire Indian diaspora worldwide.

    It is a subsidiary of ADF Foods which is known to have a strong network of over 180 distributors in over 52 countries making it one of the leading ethnic Indian food companies in the world. ADF also sells products from the cuisines of Mexican, Italian, and the even Mediterranean.

    Its products are well known in countries of Asia, the Middle East, Australia, America, UK, Canada, Germany, etc. Juhi Chawla was signed as the brand ambassador for the Ashoka Pickles by ADF foods. The actress has also appeared in an ad commercial where she talks about the health benefits of Ashoka Pickles as it is made with Olive oil.

    Kissan Ketchup

    Kissan is another leading food brand in India known for its sauces, spreads and peanut butter, squash, jam, canned fruits, etc. Kissan is a flagship brand of Hindustan Unilever (HUL) from the late 90s.  The company initially began during the British era where farmers in Punjab would sell freshly picked fruits and vegetables.

    Now the brand has transformed with a wide portfolio of products, not only that kissan has so far kept farmer’s interests in mind every step of the way. In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources. Juhi Chawla was signed as the brand ambassador for the Kissan Ketchup in 2011 and recently for its creamy spreads.

    In the Kissan ketchup ad the actress is seen talking about the Kissan Ketchup which is made up of 100% real tomatoes for kids who are wary of eating raw tomatoes and different vegetables. Not only that the actress has also endorsed the Kissan Creamy spreads through its commercials, which showcased moms not having to ‘butter up’ their kids anymore when it comes to feeding them healthy homemade food.

    Conclusion

    Juhi was one of the top leading Bollywood actresses in the 90s and early 2000s, this is why the actress still holds a specials place in the hearts of many Indians. The actress has over 1.8 million followers on Instagram and 5.2 million followers on Twitter and uses the platform to endorse brands and even speak out against the problems of society.

    Despite not acting in movies anymore the actress is still chosen by many brands to be their brand ambassador and is relevant in the advertising world.

    Frequently Asked Questions

    Who is Juhi Chawla?

    Juhi Chawla is an Indian actress, film producer and an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984.

    What are the brands endorsed by Juhi Chawla?

    The brands endorsed by Juhi Chawla are Maggie, Pepsi, Kurkure, Roof Afza, Kellogg’s Chocos, Keshking Ayurvedic Oil, Ashoka Pickles, Kissan Creamy spread and ketchup, Emami Bororplus, etc.

    What is the net worth of Juhi Chawla?

    The net worth of Juhi Chawla is estimated to be Rs. 40 crores in 2020.

    How much does Juhi Chawla charge for endorsements?

    Juhi Chawla charges over 40 to 60 lakhs per endorsement deal.

  • How did Coca-Cola lose $4 billion – Coca-Cola VS Cristiano Ronaldo Complete story

    A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share as well. However, in this article let’s look at what actually happened in the press conference and later on.

    Cristiano Ronaldo – Latest News
    The Incident at Euro 2020
    Impact on Coca-Cola
    Coca-Cola’s Response to the video
    About Cristiano Ronaldo
    What is Euro 2020
    FAQ

    Cristiano Ronaldo – Latest News

    The Portuguese Football team captain had removed two bottles of Coca- Cola before the beginning of the press conference of Euro 2020. The action from Cristiano Ronaldo had cost the company around USD 4 billion dollars as the shares of the brand had fell later on after the incident.

    The Incident at Euro 2020

    Cristiano Ronaldo is a global superstar and has a lot of influence in the worldwide community. Whatever he does on field and off-field would leave a major impact in the minds of people. Cristiano Ronaldo prior to attending a press conference of the Euro 2020 had moved the Coca-Cola bottles that were present in front of him and switched to a water bottle instead.

    He even added in Portugal to the viewers of the video to choose water instead of aerated drinks. The video had gone viral on different social media platforms and caught the attention of a lot of people worldwide.

    This act was done in a press conference which Ronaldo was supposed to speak regarding his match against Hungary on 14 June 2021 for Euro 2020.

    Impact on Coca-Cola

    Coca-Cola is a global brand having the majority of the market share in the aerated drinks and such a gesture from a player is not expected to affect the market share or the sales of the company. But this small incident has affected the entire market share of the global brand and the company’s market share had seen a drop of around USD 4 billion.

    The share price of Coca-Cola is said to have dropped from USD 56.10 to USD 55.22 right after the gesture of Cristiano Ronaldo which is around 1.6 % dip. This had led to a drop in the market value of the Soft drink company which went down from USD 242 billion to USD 238 billion.

    Coca-Cola Share Price
    Coca-Cola Share Price

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    Coca-Cola’s Response to the video

    Coca-Cola had put in a statement regarding the gesture conveying that everyone has their own preferences in order to drink according to their choices and mentioned that they are entitled towards it and also added that, Everyone has different taste and needs.

    A spokesperson from the Euro 2020 tournament had also conveyed his views and thoughts about the matter that the players are offered water with Coca-Cola and Coca-Cola zero sugar as soon as they arrive for the press conference.

    About Cristiano Ronaldo

    Cristiano Ronaldo is a global superstar with a huge fan follower base. The 36-year-old football player is well known in the industry for his fitness and his health maintenance. He is one of the best Football players in the history of the game and has an extensive reach on the Social Media Platform Instagram with around 300 million followers. Ronaldo is known for taking a fine care about his body and this makes him compete with players that are 10 years younger than him.

    Difference in Coca-Cola Vs. PepsiCo Business Model
    There are hundreds of beverage brands offering a variety of drinks to consumers.But PepsiCo, Inc. and Coca-Cola Co. are leaders in the global beverage industry.They are the world’s largest beverage manufacturers. Their business models aresimilar in terms of flagship products and ideal consumers a…
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    What is Euro 2020

    The UEFA Euro 2020 is commonly known as the 2020 UEFA European Championship. It is a football tournament held in 11 cities in 11 UEFA countries which was supposed to happen in the year 2020 but then was rescheduled to 2021. As of now around 12 matched have been played and Cristiano Ronaldo is one of the top scorers in the tournament.

    Conclusion

    Coca-Cola is one of the main sponsors of Euro 2020 and Cristiano Ronaldo had no problem in putting away the Soft drink bottle aside during the press conference. However, for that match the Portuguese star had scored 3 goals and defeated the Hungary team for a score of 3-0.

    FAQ

    What is the Revenue of Coca-Cola?

    The Revenue of Coca-Cola India was Rs 2,741.54 Crore in 2020.

    What is the Market share of Coca-Cola?

    Coca-Cola is a leading player in the Indian beverage market with a 60 per cent share in the carbonated soft drinks segment.

    What is the Net worth of Ronaldo?

    As per Forbes 2020, the net worth of Ronaldo is $ 1 billion.