Tag: payment gateway india

  • MobiKwik Co-Founder Upasana Taku Success Story: India’s First Female Fintech Leader

    With the rise of technology, it was just a matter of time before people shifted to online transactions. While this mode of payment became popular, many companies introduced the idea of e-wallets. One company that stands out in this space is MobiKwik. It is an Indian fintech unicorn that has made digital payments simpler and more accessible for users.

    Behind the success of MobiKwik is a determined leader, Upasana Taku. The company was founded in 2009 by Upasana Taku and Bipin Preet Singh. Taku has played an important role in building the company and taking it to greater heights. Under their leadership, MobiKwik became a prominent player in the fintech industry. In December 2024, the company went public with its IPO opening for public subscription.

    In this article, learn more about MobiKwik’s co-founder Upasana Taku, her education, her career, the challenges faced, and more.

    Upasana Taku – Biography

    Name Upasana Taku
    Birthplace Gandhinagar, Gujarat
    Born 1980
    Nationality Indian
    Education B.Tech in Industrial Engineering (NIT Jalandhar), MS (Stanford University)
    Profession Entrepreneur
    Position Co-Founder, Executive Director & CFO of MobiKwik, Co-Founder of Zaakpay
    Spouse Bipin Preet Singh
    Company One Mobikwik Systems Ltd (MobiKwik)

    Upasana Taku – Early Life and Education
    Upasana Taku – Career
    Upasana Taku – MobiKwik
    Upasana Taku – Coming Out of The Comfort Zone
    Upasana Taku – The Journey of MobiKwik’s Growth and Milestones
    Upasana Taku – Challenges Faced
    Upasana Taku – Success Mantra
    Upasana Taku – Awards & Recognition

    Upasana Taku – Early Life and Education

    Upasana Taku was born into a Kashmiri family in Gandhinagar and grew up in a family of academicians. She completed her schooling in Surat and went on to pursue engineering at the prestigious Dr B.R. Ambedkar National Institute of Technology, Jalandhar. Taku holds a B.Tech degree in Industrial Engineering from that institute. She did her MS in Management Science and Engineering from Stanford University, USA.

    Upasana Taku – Career

    After completing her Master’s, Upasana Taku’s career began in 2004 at HSBC Auto Finance in San Diego. She worked as a Business analyst in product management, where she was successful in many areas, like marketing and outreach, forecasting, and market research. She then joined PayPal in 2006. There, she worked as a Senior Product Manager. During her tenure at PayPal, she learned about payment systems in the Americas, Europe, and Asia. Apart from that, she also gained knowledge about risk detection and fraud management, user experience, and design at PayPal.

    All these experiences laid a solid foundation for the founding of MobiKwik in 2009. In 2012, Upasana Taku launched Zaakpay, a payment service by MobiKwik. It offers mobile and online payment solutions to eCommerce companies in India, staying true to the values of its parent company.

    Currently, Upasana Taku serves as the Co-founder, Executive Director, and CFO of MobiKwik, where she continues to work on the company’s financial strategies and growth.


    MobiKwik Success Story: Business Model | Founders | Startup Story | IPO
    MobiKwik is one of the largest mobile wallets in India. Read about MobiKwik’s owners, founder, valuation, business model, revenue, IPO, launch, net worth, and competitors.


    Upasana Taku – Coming Out of The Comfort Zone

    Bipin Preet Singh and Upasana Taku - MobiKwiki Co-Founders | Upasana Taku MobiKwik
    Bipin Preet Singh and Upasana Taku – MobiKwiki Co-Founders

    In 2008, although she had a comfortable life with her corporate job, she realized that she no longer wanted to be a corporate drone. According to her, work was becoming too easy, even though she worked on some high-impact projects and accumulated millions of dollars. But she wanted to come back to India and contribute to the Indian startup ecosystem. Well, this was the turning point of Taku’s career!

    Her family didn’t support her decision to return to India, as they saw it as a big risk. At PayPal, she had a successful career, and she enjoyed a comfortable life. Despite all this, she was back in India in 2008.

    While she was figuring out her next steps, she worked with Drishtee, a rural microfinance NGO, in Bihar and Uttar Pradesh, helping to empower local communities while gaining a deeper understanding of the challenges and opportunities in rural India.

    In the subcontinent, she met a lot of people and extracted ideas about the buzzing sectors and unsolved gaps in the business and startup ecosystem. According to her, a wallet like PayPal was not popular in India. Therefore, users could never imagine a cashless world. Well, the example of India gave the idea to resolve this gap and work for the advancement of technology in the country.

    While working on her ideas and project, she happened to meet Bipin Preet Singh in India through a common friend. Together, they started their fintech venture with a shared vision of disrupting the payments industry in India.

    “It was a time when our parents would go to a nearby shop to recharge phones and that is when the idea of a mobile wallet business struck us which could pave a way to make consumer payments simpler. Fast forward to now, India is at the cusp of a digital revolution and the payments industry is witnessing a disruption like never before. We kind of saw this coming almost a decade ago,” said Taku in an interview.


    Bipin Preet Singh: MobiKwik’s Founder and Tech Pioneer
    Discover the visionary behind MobiKwik – Bipin Preet Singh, a tech pioneer shaping India’s digital finance landscape.


    Upasana Taku – MobiKwik

    Upasana Taku MobiKwik | MobiKwik Owner
    Upasana Taku MobiKwik

    Upasana Taku co-founded MobiKwik in 2009 with Bipin Preet Singh, who serves as the CEO and is also her husband. MobiKwik is one of India’s leading mobile wallets and financial services platforms. The app allows users to make payments like mobile recharges, bill payments, and bank transfers. It also offers services like instant digital loans, investment options in digital gold, mutual funds, fixed deposits, and credit card bill settlements.

    A key feature of MobiKwik is Pocket UPI. This allows users to make UPI payments without linking their bank accounts. Under Upasana’s leadership, MobiKwik has expanded its services, making it one of the most trusted and widely used platforms in India.

    Upasana Taku – The Journey of MobiKwik’s Growth and Milestones

    Upasana Taku’s Mobikwik is very simple and need-based. Initially, they launched the company as a recharge platform, and soon, within a few years, it became the face of mobile wallets in the country. At a time when people were dependent on physical cash for a trivial amount like INR 10, Taku revolutionized the sector by bringing the concept of a physical wallet onto the big stage. Presently, a millennial or Gen Z cannot imagine going to a shop for small recharges; all he/she need is to use an app to cover all the recharges. Now, Mobikwik has grown exceptionally as a company. In 2010, the company hired its first employee, and it was somehow very difficult for the team to find someone with the same mindset to serve the community.

    In 2011, the team grew very slowly, with a team member count of six! They were dependent on the home-office sector. Even on their wedding day, Taku and Bipin Preet had to work for the company! Later in 2011, they rented their first office which had five rooms. Within a short period, they were growing at an exceptional pace and were a team of 35 people by June 2012. In September 2012, the team applied for RBI’s PPI license, and they received it in July 2013.

    This was a milestone for the team as it was a symbol of their growth. The first round of the company’s funding was $5 million, which enabled them to shift to a larger office in Udyog Vihar, Gurugram, with 50 employees. The second round of funding came in 2015, they were able to draw funding of $25 million from Sequoia Capital, American Express, Tree Line Asia, and Cisco Investment.

    Under her leadership, MobiKwik achieved major milestones, becoming a unicorn startup in October 2021 and launching its IPO in December 2024.


    MobiKwik Business Model | How MobiKwik Makes Money | USP | SWOT Analysis |
    Explore MobiKwik’s business model and learn how it generates revenue through payments, lending, subscriptions, and partnerships.


    Upasana Taku – Challenges Faced

    Upasana Taku’s journey has not been easy. When she was starting MobiKwik, she faced some tough challenges, especially because she was a woman in a male-dominated field. During investor meetings, she was often asked personal questions like why she wasn’t married by 30 or how many children she had. People even mistook her for her husband’s assistant instead of recognising her as a co-founder. New employees at the company would also question whether they should report to her or a male manager.

    Taku faced gender bias in the investor meetings as well. She shared that some financiers told her they preferred male founders. In response, she would confidently say that her male counterparts might not be able to answer their questions as well as she could. She made it clear that she would never work with such people.

    Despite these challenges, she remained focused, communicated clearly, and continued working towards the success of her company. Even when she was pregnant, she didn’t slow down. Upasana continued working and even attended a board meeting just a day before her cesarean surgery. Coming from a lower-middle-class background, she worked hard to earn a scholarship to study at Stanford University in the US. 

    While things are slowly getting better for women in business, Upasana acknowledges that there is still progress to be made. Her story is a great example of how, with hard work, determination, and courage, women can overcome any challenge.

    Upasana Taku – Success Mantra

    Taku’s mantra “Kick up a storm or die trying” has helped her to stay focused in difficult times. According to her, Tenacity is the key. Hence, her hard work and desire to serve the startup community have made her an inspirational figure for many aspiring entrepreneurs.


    Top 45 Successful Women Entrepreneurs In India 2024
    Women entrepreneurship is growing at a fast pace in Idnia. so we have listed some of the most successful women entrepreneurs in India.


    Upasana Taku – Awards & Recognition

    Upasana Taku - Awards and Recognitions | First Woman to Lead a Payments Company in India
    Upasana Taku – Awards and Recognitions | First Woman to Lead a Payments Company in India
    • Forbes “Asia’s Women to Watch (2016)”
    • Best Woman Entrepreneur Award 2017 by Associated Chambers of Commerce and Industry of India (ASSOCHAM)
    • In 2018, she received an award from the President of India for being the First Woman to lead a Payment Gateway Startup in India.
    • Forbes Asia’s Power 25 Businesswomen (2019)
    • In 2024, she was honoured with the ‘Unstoppable Icon’ award and recognised as India’s Leading Tech Founder & one of the Top 15 Richest Self-made Women in India.
    • In April 2025, Taku was recognized in Fortune India’s “100 Most Powerful Women in Business 2025” list, celebrating her impactful leadership and achievements in fintech.
    • Taku has been appointed as the Vice-President of the Executive Committee at the Unified Fintech Forum (formerly DLAI).

    How MobiKwik Outsmarted Bigger Rivals: The Psychology Behind MobiKwik’s Marketing Success
    In the high-stakes world of digital payments, where Paytm, PhonePe, and Google Pay battle fiercely for the top spot, MobiKwik has set its benchmark. It was founded in 2009 by Bipin Preet Singh and Upasana Taku. MobiKwik began with a simple mission: to build a digital wallet that made storing


    FAQs

    Who is Upasana Taku?

    Upasana Taku is the co-founder and CFO of Mobikwik, India’s leading mobile wallets and financial services company.

    What is Upasana Taku age?

    Upasana Taku was born in 1980 into a Kashmiri family in Gandhinagar and grew up in a family of academicians.

    What is Upasana Taku education?

    Upasana Taku’s education includes a B.Tech in Industrial Engineering from NIT Jalandhar and an MS from Stanford University.

    What is Upasana Taku net worth?

    While the exact net worth of Upasana Taku is not publicly available, in 2024, she was recognised as India’s Leading Tech Founder and one of the Top 15 Richest Self-made Women in India by CNBC-TV18.

    What is Upasana Taku’s MobiKwik net worth?

    As of May 12, 2025, MobiKwik’s market capitalisation stands at approximately INR 1,925 crore (around $232 million), based on its current share price of INR 247.80. This reflects a significant decline from its peak valuation of INR 4,102 crore (approximately $494 million) during its IPO debut in December 2024.

    Who is Zaakpay founder?

    Zaakpay, co-founded by Upasana Taku and Bipin Preet Singh (also MobiKwik co-founders), is a payment gateway service provided by MobiKwik. It focuses on fast, innovative digital payment solutions, tackling challenges in payments, reconciliations, and user experience. Recently, Zaakpay received RBI approval to operate as an online payment aggregator, further enhancing its capabilities.

  • 5 Most Successful Recurring Payment Gateways in India

    Customers are able to ease their lives by signing up for the services they require. This is why subscriptions and recurring payments are integral elements of our hectic daily lives. If you are among those who are seeking a recurring payment gateway to receive subscription payment in India or any other country, read the article below.

    We’ll explain how to collect money. This is possible through an auto mode, which is a monthly subscription with an automated payment system that is activated. This is accomplished through recurring payment gateways.

    However, before you jump into the list, let us understand what is a recurring payment gateway.

    What is a Recurring Payment?
    How does Recurring Payment Work?
    Which are the best recurring payment gateways in Inia?

    1. CCAvenue Payment Gateway
    2. Razorpay Payment Gateway
    3. PayPal Payment Gateway
    4. LotusPay Payment Gateway
    5. Paytm Payment Gateway

    Conclusion
    FAQs

    What is a Recurring Payment?

    Recurring payments are transactions that are performed repeatedly and regularly over a specific time.
    Recurring payments are transactions that are performed repeatedly and regularly over a specific time.

    The recurring payment is the type of transaction that gives merchants the chance to process authorizations. These are authorizations that could be different to the specific customer. A recurring payment can be fixed or multi-faceted. It could be also repeated billing.

    Digital service providers around the world also offer services that allow users to pay for a subscription on a month-to-month basis, quarterly, or annually. These providers include MailChimp, AWS, Aweber and many others.

    Service providers who aren’t located in India charge customers with US dollars. They will bill the subscriber monthly amount without the involvement of their providers. However, in India customers must prove that they have paid by using the second method. Automatic subscription fees are not possible for Indian businesses.

    How does Recurring Payment Work?

    The situation in India is somewhat complex due to the two-factor authentication procedure. This means that we’re required to use recurring billing processing. Recurring payment processors cannot accept online payments without an OTP (one-time password).

    Every single person living in India uses OTP to process every online transaction. When we consider the transactions that are made with one click on the e-commerce sites like Amazon, Flipkart, etc. that isn’t really the same as an Amazon app, it’s the payment gateway. Anyone experienced with payments gateways knows that their OTP is a procedure that must be followed and can’t be avoided.

    Features of Recurring Payments
    Features of Recurring Payments

    Typically, a customer purchases or registers to a particular service by using the payment gateway. The customer needs to pay for the service at a regular interval. These intervals could be weekly, fortnightly or even monthly.

    The customer must provide the payment details like debit or credit card at the time of the initial payment. The payment information provided is then entered through the credit card processing system (not from the retailer). The bank is able to take any kind of transaction, either through a subscription or a regular payment gateway. They’ve already accepted such an offer to banks.

    When the subscription is due for renewal, the system transmits an email to the payment gateway to process the payment. Based on the authorization previously granted that it has secured the transaction, the funds are then transferred to the seller.

    How to Receive Recurring Payments From Your Customers

    Subscription Vs One-time Payment

    If you buy a product or service, you have to pay for the item. In the majority of cases, you only pay once. You can also choose to pay via the internet by using a payment processor. There are numerous payment options accessible. You can take advantage of one of them to grow your business.

    But, there are numerous businesses where you need to pay on a regular basis. For example, subscriptions model businesses like Netflix, Disney+Hotstar, etc. Subscriptions and recurring payments require authorization from the customer to be paid off.

    A customer must allow his bank to make automatic payments automatically. This is the reason why it is faster. This is the best option for businesses because it doesn’t require following up with customers.

    Which are the best Recurring Payment Gateways in India?

    There are various recurring payment gateways in India that allow customers to make payments online. Some of the popular ones are:

    CCAvenue Payment Gateway

    CCAvenue is among the most popular payment gateways used by Indian merchants.
    CCAvenue is among the most popular payment gateways used by Indian merchants.

    With CCAvenue, you’ll be able to move beyond traditional invoices and billing. This provides an uncomplicated subscription service that is enjoyable to use. It is possible to build a custom subscription plan to meet the requirements of your company. It also permits recurring payments using various payments options.

    It makes the process of payment simpler for users and guarantees prompt transactions. CCAvenue helps you avoid complicated calculations. There won’t be any delays in transactions when you use CCAvenue subscriptions that are automated.

    Razorpay Payment Gateway

    Razorpay UPI Autopay allows merchants to collect payment anytime.
    Razorpay UPI Autopay allows merchants to collect payment anytime.

    It is now possible to create recurring payments using UPI. UPI AutoPay (also known as UPI recurring) lets merchants select the debit card for users. This is not just beneficial to existing businesses but also provides an even wider market. It also allows businesses to look into new revenue streams by incorporating the possibility of up-autopay.

    UPI Recurring is providing adaption across all major UPI Apps. It is supported by BHIM, HDFC, iMobile and is expected to get more support.

    Razorpay Recurring Payment Charges

    The standard transaction fee for payment gateway:

    Plans Pricing
    Indian debit and credit cards 2% per transaction + GST
    Net banking 2% per transaction + GST
    UPI & Wallets 2% per transaction + GST
    Diners, Amex, International cards & EMI 3% per transaction + GST
    Additional charges on subscription 0.9% charges to every payment


    Comparison Between PayPal And Razorpay (2020) | Get Facts To Choose The Best for Your Business
    Payment gateway software has become an essential tool in the market. Razorpay isnot only a payment gateway present. But it can be a perfect choice for yourrequirements. That is why the comparison between Razorpay and PayPal against each other isnecessary. If you are reading further this article…


    PayPal Payment Gateway

     PayPal Recurring Payments allow invoicing your customers for digital and physical items as well as services.
     PayPal Recurring Payments allow invoicing your customers for digital and physical items as well as services.

    About 200 million users around the world utilize PayPal for online payments. PayPal is the largest provider of 35% of all world’s payments. This is a fantastic option to accept payments for memberships, and more.

    PayPal subscriptions let you manage the recurring payment for specific services. Using this type of payment, you can establish billing intervals, frequency and other options.

    LotusPay Payment Gateway

    LotusPay helps to automatically collect recurring payments from the customers' bank account.
    LotusPay helps to automatically collect recurring payments from the customers’ bank account.

    LotusPay provides a recurring payment system for companies located in India. NACH platform is a simple dashboard with REST APIs, as well as mobile SDKs. All this is to manage subscriptions, plans, users, settlements and payments. It secures the money and then sends them to you promptly. All of it is fully automated.

    How does it work

    • You can make general plans that include different amounts, frequencies and lengths. You may even design a plan with flexible payment. Custom subscriptions are also designed for specific customers.
    • Users will receive authorization links to your page. All you have to do is add your personal details. Then, authorize the mandates.
    • The process is secured through banks’ channels. It is active within 1-2 days. When the due date for payments is reached, it will automatically debit the account of the user. It is done according to the schedule of subscriptions. They then pay the money to you.

    LotusPay Recurring Payment Charges

    Plans Pricing
    Standard charges 1% per successful transaction
    Maximum fee Rs.50
    Minimum fee Rs.5
    Monthly fee Rs.0
    Setup fee Rs.0
    GST taxes applicable

    Paytm Payment Gateway

    Paytm lets you make subscription payments that aids merchants in collecting recurring payments. This is done without having to explicitly go through the repurchasing procedure. This method is utilized for products that are used on a regular basis. Transactions are performed periodically by the customers.

    Paytm gives merchants seamless ways to take the subscription payment from their clients.
    Paytm gives merchants seamless ways to take the subscription payment from their clients.

    Paytm Recurring Payment Charges

    There are no one-time or recurring charges for setting up and running your Paytm for business account.

    Conclusion

    Credit and debit cards are the most common method for conducting a digital transaction in India. This was made possible by the advent of UPI. UPI (Unified Payments Interface) has evolved into an alternative for continuous payments. It lets transactions be dependent on the pull.

    The seller is only required to begin the process with the intention of deducting the subscription each month. Subscribers will be enrolled using an m-PIN. This allows the seller to make it simpler to avail of the services without needing the card or account information. A recurring subscription is purchased with a credit card only. There’s a chance it could be purchased with debit cards too.

    Hope that you’ve grasped the concept behind recurring payment gateways.

    FAQs

    How do recurring payments benefit consumers?

    Recurring payments are more convenient for customers since they have to enter the billing information only once. The recurring payments begin there and they then deduct the amount out of their account at exactly the appropriate date on the day of their bill.

    How does recurring payment work?

    Recurring payment allows the customers to authorize the merchants to draw funds from their accounts regularly for purchases and services that they receive on a regular basis.

    Which payment gateway is best in India for startups?

    These are just a few of the most well-known payment gateways that are popular in India.

    • CCAvenue Payment Gateway
    • Razorpay Payment Gateway
    • PayPal Payment Gateway
    • LotusPay Payment Gateway
    • Paytm Payment Gateway

    Is recurring billing good?

    A recurring bill is a system that allows businesses to accept ongoing payments however, it is able to obtain the card details from the customer just once. Recurring billing is beneficial for business owners because it guarantees an unpredictable flow of cash while the automated configuration can cut down on time and costs.