The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!
All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!
Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!
Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.
Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.
With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.
If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.
Let’s look at 12 Unforgettable Independence Day Campaigns
| S.No. | Brand & Campaign | Campaign Theme | Message / Highlight |
|---|---|---|---|
| 1 | Parle-G Armed Forces Campaign | Tribute to Soldiers | Honoring the role of armed forces in protecting the nation |
| 2 | Tata Tea Premium Kulhad Campaign | Cultural Pride | Celebrates regional pride and unity using the humble kulhad |
| 3 | Bajaj Avenger Independence Ride Campaign | Freedom & Brotherhood | Promotes riding as a symbol of freedom across the country |
| 4 | Micromax Tiranga Campaign | Patriotism | Encourages citizens to take pride in the Indian flag |
| 5 | Hero MotoCorp Saluting Heroes Campaign | Honoring Frontline Workers | Pays tribute to unsung heroes who serve the country daily |
| 6 | ITC Har Ghar Tiranga Campaign | National Celebration | Supports the national campaign to bring the flag to every home |
| 7 | JSW Paints Think Beautiful Campaign | Unity in Diversity | Highlights India’s beauty through different cultures and colors |
| 8 | Godrej Sounds of Making India Campaign | Celebrating Workers | Showcases the sounds of workers building a better India |
| 9 | Edelweiss Mutual Fund The Wall of Independence Campaign | Financial Freedom | A symbolic wall representing stories of financial independence |
| 10 | CashKaro Bachat ki Azaadi Campaign | Savings & Empowerment | Highlights freedom from overspending through smart saving |
| 11 | Kalyan Jewellers Stories of Courage Campaign | Honoring Soldiers | Celebrates bravery, equality, and breaking stereotypes |
| 12 | Ajio | Fashion Freedom | Encourages people to express their true style without judgment |
Parle-G Armed Forces Campaign
Parle G | Armed Forces Film | Independence Day Campaign Ideas
Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.
Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.
The film focused on the real life of Ankit Singh behind enemy lines.
Tata Tea Premium Kulhad Campaign
Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns
Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.
The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.
Bajaj Avenger Independence Ride Campaign
Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands
Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.
The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.
The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”
Micromax Tiranga Campaign
#SaveTheTiranga | Independence Day Campaign Ideas
Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.
Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.
This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.
Anik Banerjee
Hero MotoCorp Saluting Heroes Campaign
Hero Salutes | Creative Independence Day Ads
Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.
Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.
Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!
Anik BanerjeeITC Har Ghar Tiranga Campaign
ITC | Har Ghar Tiranga Campaign
ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.
JSW Paints Think Beautiful Campaign
JSW Paints – Independence Day | Think Beautiful Film
JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.
Godrej Sounds of Making India Campaign
Godrej | Sounds of Making India
Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.
Edelweiss Mutual Fund The Wall of Independence Campaign
Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.
CashKaro Bachat ki Azaadi Campaign
Bachat Ki Azaadi | Independence Day Brand Film
CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.
Kalyan Jewellers Stories of Courage Campaign
Independence Day Campaigns – Kalyan Jewelers
Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.
The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.
The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.
Ajio
Independence Day Campaigns – Ajio
Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.
The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.
It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.
Conclusion
These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!
FAQs
What are some of the best Independence Day Campaigns?
Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.
How many years of independence will India celebrate on the Indian Independence Day 2025?
On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.
What are Independence Day campaign ideas?
Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.
