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Tag: parachute

  • List of Brands Endorsed by Kriti Sanon

    Using celebrities as brand ambassadors have always been a great concept for any business. An ambassador’s entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a brand enhances the chances of it getting recognised. Advertisers would benefit from using celebrities because they are well-known, and usually have a large following, so it’s reasonable that they would use them to connect with the larger part of their target population.

    “Heropanti” movie gave Kriti Sanon her first break in Bollywood, and since then she went on to become a well-known actress with a large following. Her large fan base and influence make Sanon an ideal brand ambassador, and many brands and advertisers can benefit from her popularity and influence. It could be a smart move to have Kriti Sanon endorse a brand because she will bring the brand to the attention of her enormous audience and fan base. Businesses would love to recruit her as the face of their brand because of her popularity.

    Kriti has appeared in a number of commercials, some even before her big Bollywood debut. She used to be a model and has been in commercials for companies such as Amul, Samsung, and Himalaya. Kriti Sanon launched “The Tribe” on May 23, 2022, a fitness startup, which is the first startup that Kriti Sanon founded. Cofounded along with Anushka Nandani, Karan Sawhney, and Robin Behl, Kriti Sanon mentioned that “The Tribe” will launch its app next year.

    The Tribe - A startup founded by Kriti Sanon
    The Tribe – A startup founded by Kriti Sanon

    The Tribe “believes in motivating you to become the best and the fittest version of yourself- Be it with in-studio, group/personal or virtual sessions”, said its Cofounder and Bollywood actress Kriti Sanon. The Tribe currently offers virtual and ‘in-studio’ products, which include training workshops and tailor-made nutrition plans.

    Now that she is a well-known celebrity, she has signed deals with a large number of companies to be the face of their products. In this article, we will talk about all the advertisements she has done so far.

    List of Brands endorsed by Kriti Sanon

    Kriti Sanon Tv Commercials | Brands endorsed by Kriti Sanon

    List of Brands endorsed by Kriti Sanon

    Below is the list of brands that have been endorsed by Kriti Sanon:

    Fossil

    Kriti Sanon has been roped in by the American watches and accessories firm Fossil as its brand ambassador on September 13, 2021. Fossil is an upper-tier brand of watches and accessories that has been a rage in ecommerce websites and stores in India. While onboarding Kriti Sanon, Johnson Verghese, the Managing Director of Fossil Group, India, said, “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.” Here’s the Fossil advertisement where Kriti Sanon is featured along with her Bollywood costar Varun Dhawan, who is also famous for his brand endorsements.

    Joy

    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy
    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy

    In 2019, the leading skincare brand Joy hired Kriti Sanon as its brand ambassador with a launch of its Honey and Almond body lotion. Poulomi Roy, Chief Marketing Officer, RSH Global, elaborated on the product marketing, saying, “The Honey and Almond body lotion campaign is centred on the mother brand philosophy of JOY “Beautiful by nature.” This campaign was one of the top viral campaigns that year, which was built around the idea that “consumers are evolving”.

    Cadbury Fuse

    Cadbury Fuse- Kriti Sanon Endorsed brands
    Cadbury Fuse- Kriti Sanon Endorsed brands

    Kriti appeared in a Cadbury Fuse commercial as herself at the beginning of 2018. Kriti does an interview on a talk show in the commercial. Someone on set opens a bag of peanuts, chocolate, and caramel-filled Fuse, which she hears. She sheds all grace, tosses her shoes aside, and dashes to receive a taste of the candy. A Bhojpuri song is going on in the background.

    Kriti Sanon endorsed brand- Cadbury Fuse

    Parachute Advanced Jasmine

    Parachute Jasmine- Kriti Sanon Endorsed brands
    Parachute Jasmine- Kriti Sanon Endorsed brands

    For almost four years, Kriti has been the ambassador of this product. On July 28, 2014, she revealed her partnership with Parachute on Twitter. Kriti had a great 2014. After Heropanti’s success, she bagged a lot of projects, and Parachute signed her as the face of its Jasmine line.

    Boro Plus

    Boro Plus Face Wash - Kriti Sanon Endorsed brands
    Boro Plus Face Wash – Kriti Sanon Endorsed brands

    Boro Plus produced a TV commercial featuring Kriti in the center in October 2017. Boro Plus is an antiseptic cream that is widely used in India and around the world. It is owned by Emami which is an Indian multinational conglomerate based in Kolkata, India.

    Bata

    Bata - Kriti Sanon Endorsed brands
    Bata – Kriti Sanon Endorsed brands

    The goal behind the ad was to expand on the surprise concept of the 2019 TVC, in which Kriti shows how style and comfort can unexpectedly coexist in the new Bata 9 to 9 line. Digital, internet, networking, influencers, retail, print, public, and Bata’s CRM channels are among the campaign’s components.

    Magicbricks

    Magicbricks - Kriti Sanon Endorsed brands
    Magicbricks – Kriti Sanon Endorsed brands

    In August 2019, online real estate company Magicbricks signed Bollywood celebrities Ayushmann Khurrana and Kriti Sanon as endorsers. Given the image they have in the common consciousness as a result of their individual bodies of work, Ayushmann and Kriti’s enormous audience reach and mass appeal fit nicely with the advertising narrative.

    Whirlpool

    Whirlpool - Kriti Sanon Endorsed brands
    Whirlpool – Kriti Sanon Endorsed brands

    In March 2018, Kriti Sanon was seen in an ad film with Sushant Singh Rajput supporting Whirlpool air conditioners. Whirlpool is counted among one of the top 9 consumer durable companies in India 2022, which chose Kriti Sanon and Sushant Singh Rajput as its major endorsers because they have a large following of young people, and Whirlpool wanted to appeal to them.

    Vivel

    Vivel - Kriti Sanon Endorsed brands
    Vivel – Kriti Sanon Endorsed brands

    In March 2020, ITC’s personal-care brand Vivel signed Kriti Sanon as its major promotional face. Vivel’s soaps and body washes are advertised by Kriti. Vivel was also one of the first ads in which Kriti Sanon appeared when she first started her career.

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    Himalaya Personal Care

    Himalaya - Kriti Sanon Endorsed brands
    Himalaya – Kriti Sanon Endorsed brands

    When Kriti was not as popular as she is now, she performed a TV advertisement for Himalaya Herbals Oil Balancing Face Wash Gel. Kriti has been in a number of advertisements during her modelling career, and this was one of them.

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    Amul Ice Cream

    Way back, when Kriti was not as famous as now, she had appeared in a lot of commercials and one such commercial was for Amul Ice Cream back in 2011.

    Kriti sanon endorsed brand- Amul Icecream

    LG K10

    Kriti performed an ad video for LG Mobile Phones variation – K10 in 2017. Kriti also expressed her excitement to be associated with LG through a tweet to her fans. This brought more attention to the product.

    Titan

    Titan Raga - Kriti Sanon Endorsed brands
    Titan Raga – Kriti Sanon Endorsed brands

    In 2017, Kriti posted on social media and also did an ad to advertise the Titan Raga watch line. Titan has launched a lot of new designs with Kriti as the face of the brand.

    Boult Audio

    Boult Audio is Indian audio and wearables brand founded by Varun Gupta. Where the most popular Indian wearables and audio brand Boat captured the highest (35.8%) market share of the Indian TWS market in Q3 2021, Boult Audio took the fifth spot for the first time ever, holding 5.3% shares of the same market. Kriti Sanon is recognised as the brand ambassador of this growing brand.

    List of Brands Endorsed By Katrina Kaif
    Katrina Kaif is one of the paid actress in India. Lets look at the list of brands endorsed by Katrina Kaif.
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    Samsung Hero

    Kriti was seen in an advertisement for Samsung Hero mobile phones alongside Amir Khan over eight years ago.

    Conclusion

    Kriti Sanon has made a name for herself and is a well-known actress with a long list of achievements. She has a major fan base filled with loyal followers and brands know how profitable it is to hire Kriti to endorse their products. She has done a lot of commercials and has always been a part of big brands’ adverts since her modeling days.

    FAQs

    Who is the brand ambassador of Joy?

    Kriti Sanon is the brand ambassador of Joy.

    What are the brands endorsed by Kriti Sanon?

    List of brands endorsed by Kriti Sanon are:

    • Joy
    • Boult Audio
    • Fossil
    • Cadbury Fuse
    • Parachute Advanced Jasmine
    • Boro Plus
    • Bata
    • Magicbricks
    • Whirlpool
    • Vivel
    • Himalaya Personal Care
    • Amul Ice Cream
    • LG K10
    • Titan
    • Samsung Hero

    Who is the brand ambassador of Whirlpool?

    Kriti Sanon is the brand ambassador of Whirlpool.

  • Marico – An FMCG with a Positive Impact on The Entire Business Ecosystem

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Marico.

    The consumer goods market is a group of stocks and companies that deal with goods purchased by individuals and households rather than by businesses and industries. Food manufacturing, baked goods, garments, drinks, vehicles, and electronics are also part of this industry.

    Marico Limited is a leading consumer goods company in India, offering a wide range of food, beauty, and wellness products and services. Marico has offices in over 25 countries across Asia and Africa, with its headquarters in Mumbai, Maharashtra, India.

    Marico – Company Highlights

    Company Name Marico Limited
    Headquarters Mumbai, Maharashtra, India
    Industry Consumer goods
    Founded 2 April 1990
    Founder Harsh Mariwala
    Products Personal care, Skin care, Convenience food
    Areas Served Worldwide
    Website www.marcio.com

    Marico – Latest News
    About Marico and How it Works?
    Marico – Vision and Mission
    Marico – Founder and History
    Marico – Name, Logo and Tagline
    Marico – Products
    Marico – Business Model
    Marico – Revenue and Growth
    Marico – Key Financial Metrics
    Marico – Investments
    Marico – Acquisitions
    Marico – Competitors
    Marico – Challenges Faced
    Marico – Future Plans
    Marico – FAQS

    Marico – Latest News

    As of January 2021, Marico was adopting a digital-first approach for premium foods.

    Marico, a major Consumer goods business, is aiming for a bigger share of the food market. Marico wants to increase revenue from its food sector to INR 500 crore in FY22, up from less than INR 200 crore the previous fiscal. Sanjay Mishra, COO of Marico, spoke about the company’s renewed emphasis on the men’s grooming market, as well as strengthening the company’s premium product range and introducing “mass products with differentiation.”

    “The big picture is that we want to be present in the foods segment, in the premium as well as mass categories. For the premium segment, we are going to adopt a digital-first approach. This calls for doing multiple things including creating new categories and tapping categories that are huge in the digital space. We started by prioritizing Saffola Fittify and Coco Soul as digital-first brands to see the response we got. Over time, we have learnt that there is a demand for these categories, but at this time, the market size is very small in the country. Hence, we are focusing on creating categories digitally,” said Sanjay Mishra, COO of Marico.

    About Marico and How it Works?

    Marico Limited is a leading consumer goods company in India, specializing in food, beauty, and wellness. Marico has a presence in over 25 countries across Asia and Africa, with its headquarters in Mumbai. It nurtures leading brands in hair care, skin care, edible oils, nutritious foods, hygiene, male grooming, and fabric care, among other categories. Marico’s goods are a part of millions of people’s everyday lives all over the world.

    Parachute, Parachute Advansed Livon, Set Wet, Mediker, Saffola, Nihar Naturals, and Revive are some of the famous Indian household brands. Parachute, HairCode, Ingwe, X-Men,  Caivil, Isoplus, Code 10,  Hercules, Black Chic, and Thuan Phat are among the foreign brands that have been localized to meet the fashion needs of international customers.

    Marico – Vision and Mission

    Every member of the Marico family has a vision of long-term growth and prosperity while also attempting to have a positive impact on the entire business ecosystem. They collaborate to improve the lives of all of their stakeholders, including consumers, investors, members, and society at large.

    The corporation has always taken steps to minimize negative environmental impacts while focusing on the common benefit of the people. It inspires people to contribute to society in every way they can. Marico claims that businesses and social organizations can improve their economic and social values through creativity and innovation. Instead, it is one of the company’s core principles.

    Marico – Founder and History

    Harsh Mariwala entered his family’s company, Bombay Oil Industries, in 1971, and by 1974, he had imagined an FMGC market for coconut and refined edible oils in smaller consumer packs, and had established a national distribution network for Parachute. And it was then that the first blue bottle of parachute oil appeared in Harsh’s invention.

    Harsh Mariwala, Founder of Marico
    Harsh Mariwala, Founder of Marico

    Marico was born on April 2nd, 1990. Marico also released another haircare product, Hair & Care, a non-sticky hair oil, in the same year. Sweekar sunflower oil has also become a household name.

    In 1992, Marico relocated its headquarters from Masjid Bunda Bazar to upscale Bandra. The business transitioned from being an exporter to an international marketer in 1992, when it opened its first overseas office in Dubai.

    Marico – Name, Logo and Tagline

    Marico’s tagline says, “Marico – make a difference”. The firm has always taken steps to minimize negative environmental impacts while focusing on the common benefit of the people.

    Company Logo of Marico
    Company Logo of Marico

    Marico – Products

    Hair Oil

    • Nihar Naturals Sarson Kesh Tel
    • Nihar Naturals Shanti Amla Badam Hair Oil
    • Parachute Advansed Deep Conditioning Hot Oil
    • Parachute Advansed Aloe Vera Enriched Coconut Hair Oil
    • Parachute Advansed Coconut Hair Oil
    • Parachute Advansed Jasmine Hair Oil
    • Hair & Care Fruit Oils
    • Nihar Naturals Coconut Hair Oil

    Coconut Oil

    • Parachute Coconut Oil
    • Nihar Naturals Coconut Oil
    • Nihar Naturals Uttam Coconut Oil

    Hair Serum

    • Livon Silky Potion Hair Serum
    • Hair & Care Silk n Shine Hair Serum

    Anti-Hairfall

    • Livon Hair Gain Tonic
    • Parachute Advansed Ayurvedic Hair Oil
    • Parachute Advansed Ayurvedic Gold Hair Oil
    • Parachute Advansed Scalp Therapie Hair Oil

    Male Grooming and Styling

    • Parachute Advansed Men’s Hair Cream Range
    • Set Wet Beard Styling Gel
    • Set Wet Deodorants
    • Set Wet Styling Gel

    Wellness

    • Saffola Oils
    • Saffola Aura – Olive & Flaxseed Oil
    • Saffola Masala Oats
    • Saffola Multigrain Flakes

    Skincare

    • Parachute Advansed Body Lotion

    Marico – Business Model

    The Marico business model is centered on focused growth across all of its brands/and territories, which is powered by constantly enhancing customer value propositions, market expansion, and expanding its retail presence. The model ensures Marico’s presence in niche / ethnic Indian product or service categories where traditional MNCs are weak.

    Marico is a well-managed company that has created a stimulating work environment that empowers employees, facilitates teamwork, and encourages innovative ideas. Marico has risen to become one of the few profitable Indian FMCG companies over the years as a result of this.

    Marico – Revenue and Growth

    Marico Ltd posted a 13 percent increase in profit in the December quarter compared to the same period the previous year, despite rising raw material prices.

    The company’s earnings beat analysts’ expectations, owing to strong growth across most of its portfolio. For the three months ended December 31, the manufacturer of Parachute coconut oil and Saffola edible oil posted a net profit of INR 307 crore, up from INR 272 crore the previous year.

    In response to increasing prices, the company implemented selective price hikes in its main Parachute brand during the quarter. In India, Marico posted strong demand across 95 percent of its portfolio, suggesting that consumer sentiment is improving.

    “In the India business, the company witnessed robust demand trends across more than 95% of its portfolio amidst steadily improving consumer confidence and a declining covid-19 graph. Traditional trade led the growth as the company took concerted efforts to drive excellence in execution. The company also continued to operate at reduced distributor inventory levels. Among the alternate channels, e-commerce witnessed augmented growth and modern trade also recovered sequentially to end flattish on a year-on-year basis,” the company said in a filing to the exchanges.

    Marico – Key Financial Metrics

    Financial Metric 2019-20 2018-19
    Total Income 3504.00 3489.00
    PAT Margin -7.86 36.88
    Equity Share Capital 93.03 93.03
    Asset Turnover Ratio 5.61 7.14

    Marico – Investments

    Date Organization Name Round Amount
    Apr 18, 2018 Revofit Corporate Round –
    May 18, 2017 Beardo.in Funding Round ₹500M

    Marico – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Beardo.in Beard is an official brand manufacturer of natural ordinary oils or incompatible products to bearded man. Jul 1, 2020 –
    Isoplus Isoplus, a hair styling brand in South Africa. Jul 28, 2017 ₹360M

    Marico – Competitors

    Top competitors of Marico :

    Coca-Cola India | Company profile | All You Need To Know
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by Coca-Cola. Coca-Cola India, is one of the country’s leading beverage companies, offering arange of healthy, safe, high quality, re…
    StartupTalkySarika Anand

    Marico – Challenges Faced

    Marico faced an extreme challenge from Unilever at a critical juncture in its growth path. Back then, it was no secret that Parachute, Marico’s coconut hair oil brand, was the single largest contributor to the company’s portfolio. With the aim of wresting the market away from Parachute, Hindustan Unilever launched and began vigorously advertising their own brand Nihar.

    HU’s aggressiveness was evident in its promotional campaign, which outspent Marico at every turn and drowned Marico out in the media with its deafening voice. Then came some alarming news from the field, with Marico salespeople reporting “green walls in retail stores.” Nihar was a green brand, while Parachute was a blue one. For Mariconians, visions of green walls became nightmares.

    Explaining Marico’s strategy, Sameer Satpathy, Head of Marketing, said, “Our strategy has always been to focus strongly on brands; investments in brands in terms of what is correct for the brands, which builds long term preference for the brand. So, we fundamentally keep doing that and I believe that it is more important not only during times of slowdown, but also when there is a boom.”

    Marico – Future Plans

    Marico’s most aggressive strategy is in the food industry. It recently introduced honey, which it says is one of the purest in the world, as part of the Saffola brand. With Covid-19 still raging, Gupta says that people’s eating habits have been reorganized into three categories: health and hygiene, nutritional immunity, and ready-to-cook foods or between-meal snacks.

    Marico does not yet have critical mass in health and hygiene, and has made its foray into the immunity room with honey.

    Fortunately, 80 to 90 per cent of our portfolio consists of items of daily consumption where we can grab market share. And there is also a huge opportunity to quickly get scale in others so that they become a significant part of our portfolio,” says Gupta of the immunity-giving foods the company plans to launch.

    Marico – FAQS

    What does Marico do?

    Marico Limited is a leading consumer goods company in India, offering a wide range of food, beauty, and wellness products and services.

    Who founded Marico?

    Harsh Mariwala is the founder of Marico.

    Is Parachute a product of Marico?

    Yes, Parachute oil is Marico’s product.

    What companies do Marico compete with?

    Top competitors of Marico are Hindustan Unilever, Procter & Gamble, Dabur, Advantice Health, Emami, Gillette India, Bajaj Consumer and Colgate.