StartupTalky

Tag: P&G

  • Who is Shailesh Jejurikar? Procter & Gamble’s New Indian-Origin CEO

    In what can only be called a strategic move in global corporate leadership, Procter & Gamble (P&G) recently announced that Mr. Shailesh G. Jejurikar will be taking over as the company’s President and CEO from 1st January 2026. As the current COO (Chief Operating Officer), this landmark move is not just beneficial for P&G but also a win for Indian-origin professionals worldwide. 

    He is the first Indian and the second non-US-born CEO of the company in its 187-year history. But who exactly is Mr. Shailesh Jejurikar? And what makes his journey to the top of one of the world’s most influential consumer goods companies so remarkable? Let’s take a look.  

    Shailesh Jejurikar – Biography

    Name Shailesh G. Jejurikar
    Place of Origin Mumbai, India
    Current Role Chief Operating Officer (P&G)
    Incoming Role President & CEO, Procter & Gamble (effective Jan 1, 2026)
    Education BA in Economics – Elphinstone College (Mumbai University); MBA – IIM Lucknow

    Shailesh Jejurikar at a Glance
    Shailesh Jejurikar – Early Life & Education
    Shailesh Jejurikar – The P&G Journey – 35+ Years of Growth
    Shailesh Jejurikar – Becoming COO – A Launchpad to the CEO Role
    Shailesh Jejurikar – The Incoming CEO – What Lies Ahead
    Shailesh Jejurikar – The Man Building a Legacy

    Shailesh Jejurikar at a Glance

    • Name: Shailesh G. Jejurikar
    • Place of Origin: Mumbai, India
    • Current Role: Chief Operating Officer (P&G)
    • Incoming Role: President & CEO, Procter & Gamble (effective Jan 1, 2026)
    • Education: BA in Economics – Elphinstone College (Mumbai University); MBA – IIM Lucknow
    • P&G Entry: July 1, 1989, as Assistant Brand Manager, India
    • Notable Alumni: Hyderabad Public School (also attended by Satya Nadella, CEO of Microsoft)
    • Years at P&G: 35+
    • Significance: First Indian-origin CEO of P&G; joins the elite club of Indian global CEOs

    Shailesh Jejurikar – Early Life & Education

    Shailesh Jejurikar was born and raised in rural Mumbai, India. He pursued his undergraduate studies in Economics from Elphinstone College, University of Mumbai, and followed it up with an MBA from the Indian Institute of Management (IIM) Lucknow, graduating in 1989.

    Shailesh Jejurikar – The P&G Journey – 35+ Years of Growth

    Jejurikar joined P&G India in 1989 as an Assistant Brand Manager. But over the next three decades, he took on a variety of leadership assignments across multiple regions, including India, ASEAN, Africa, Europe, and North America.

    He is among the rare executives who have led nearly every major consumer category at P&G, including:

    • Fabric and Home Care (Tide, Ariel, Downy)
    • Feminine Care
    • Health and Oral Care
    • Professional Products

    Jejurikar’s global experience helped him understand consumer behavior in both emerging and developed markets, making him an invaluable asset in the company’s strategic growth plans.

    P&G Marketing Strategy: The FMCG Giant | Target Market | Marketing Campaigns | Segmentation | Products
    P&G, a leader in the consumer goods industry, has consistently implemented captivating marketing strategies to captivate audiences and drive brand success. Learn the marketing strategies of Procter and Gamble alongwith its marketing mix, marketing campaigns, target audience, distribution, and more.
    StartupTalkyArchana Karthikeyan

    Shailesh Jejurikar – Becoming COO – A Launchpad to the CEO Role

    In October 2021, Jejurikar was appointed as Chief Operating Officer (COO), a move that put him in charge of:

    • P&G Enterprise Markets (operations in 100+ countries)
    • Global Supply Chain Transformation
    • Digital & Tech-Led Innovation
    • Operational Excellence & Efficiency

    During his tenure as COO, he demonstrated a strong ability to navigate complex supply chains, streamline operations post-pandemic, and drive P&G’s global expansion without compromising on sustainability and innovation.

    His performance as COO is widely regarded as the most influential factor behind his promotion to CEO.

    Shailesh Jejurikar – The Incoming CEO – What Lies Ahead

    On January 1, 2026, Jejurikar will replace Jon R. Moeller, who will transition into the role of Executive Chairman. The board’s decision underscores P&G’s desire for continuity, stability, and global insight at the top.

    This change comes during a time when the company is:

    • Implementing a large-scale restructuring plan, including 7,000 global job cuts
    • Expanding into digitally-native markets
    • Increasing its focus on sustainable innovation
    • Battling rising raw material costs and supply chain disruptions

    As Shailesh Jejurikar takes steps into his role of President and CEO, he will be implementing P&G’s idea of an ‘Integrated Growth Strategy’ that will focus on three key priorities: 

    • Optimizing Portfolio: Sailesh plans to refine P&G’s branding portfolio to concentrate on high-growth markets with potential divestitures and strategic exits, especially for long-term profitability. 
    • Organizational agility: He is committed to creating a highly adaptive organization that can innovate and respond to the evolving consumer requirements and shifts in the market. 
    • Managing the supply chain efficiently: When improving the supply chain agility, he intends to improve cost-effectiveness in operations, balancing the overall growth with operational discipline. 

    Based on these factors, his leadership will place emphasis on increasing P&G’s global sustainable goals and integrating environmental and social impact in business practices. With his extensive knowledge, he will tap into the growth opportunities in areas like India, where there is a demand for consumer goods.

    Shailesh Jejurikar – The Man Building a Legacy

    Shailesh Jejurikar’s growth to the helm of P&G is not just an achievement on a personal level but also reflects the company’s commitment to innovation, diversity, and sustainability. His career growth will highlight not only his excellent leadership but also his understanding of the global market and consumer needs. 

    Even though there are multiple challenges ahead, Jejurikar’s vision, experience, and people-first leadership style will not only build but also reshape P&G’s future. As the company grows, Shailesh Jejurikar is in a position to lead the company into a new generation of innovation and growth. 

    FAQs  

    Who is Shailesh Jejurikar?

    Shailesh Jejurikar is the incoming President and CEO of Procter & Gamble (P&G), set to take over from January 1, 2026. He is currently the company’s Chief Operating Officer and will become the first Indian-origin CEO in P&G’s 187-year history.

    What is Shailesh Jejurikar’s educational background?

    He holds a BA in Economics from Elphinstone College, University of Mumbai, and an MBA from the Indian Institute of Management (IIM) Lucknow, graduating in 1989.

    How long has Shailesh Jejurikar worked at P&G?

    He has been with P&G for over 35 years, joining the company in 1989 as an Assistant Brand Manager in India and rising through global leadership roles across multiple markets.

  • Procter and Gamble Marketing Strategy: The FMCG Giant

    Procter & Gamble Co. (P&G) is an American multinational consumer goods company headquartered in Cincinnati, Ohio. With a history dating back to 1837, P&G has become the world’s largest consumer packaged goods company, boasting an impressive $84 billion in sales and over $10 billion in net earnings. The company’s portfolio consists of 25 billion-dollar brands, spanning household care, beauty, grooming, and personal health care categories. These brands, including household names like Pampers, Gillette, and Tide, generate between $1 billion to over $10 billion in sales each year.

    P&G’s success is built on its 50 Leadership Brands, which account for more than 90% of the company’s sales and profits. These brands have gained global recognition and cater to approximately 4.8 billion consumers worldwide.

    Procter and Gamble (P&G) Target Audience
    Procter and Gamble (P&G) – Marketing Mix
    Procter and Gamble (P&G) – Marketing Campaigns
    Procter and Gamble (P&G) – Marketing Strategies

    Procter and Gamble (P&G) Target Audience

    Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers. Geographically, P&G reaches customers worldwide, from bustling cities to peaceful countryside. P&G caters to those with a bold and curious mindset – visionaries, pioneers, and game-changers who seek innovation and embrace change. P&G is not just about products; it represents a revolution that uplifts communities and enhances lives globally. Together with its customers, P&G forges ahead, leaving a trail of inspiration and excellence in its wake.

    Procter & Gamble's Net Sales Worldwide
    Procter & Gamble’s Net Sales Worldwide

    Procter and Gamble (P&G) – Marketing Mix

    Hold on tight as we dive into the captivating world of Procter & Gamble’s (P&G) marketing mix. Prepare to be dazzled by the strategic elements that fuel the success of this industry giant. From innovative product development to persuasive promotions, P&G leaves no stone unturned in its quest for market domination.

    Product

    P&G’s product mix encompasses a wide range of categories. In beauty, brands like Olay, Old Spice, and Safeguard offer skincare and beauty care products. Grooming products are sold under the Gillette brand, including razors and pre/post-shave care. Oral care products are offered through Oral-B, while fabric care includes Ariel and Tide detergents. Home care products, such as air fresheners, fall under the Ambi-Pur brand. Baby care products, including diapers and wipes, are available under the Pampers brand, and feminine care products are offered through Always (known as Whispers in India).

    P&G Products List PDF
    P&G Products

    Price

    P&G implements a diverse pricing strategy across its brand portfolio. It employs competitive pricing to combat rivals and maintains market share. Penetrating pricing is used to attract new customers by offering similar quality products at slightly lower prices. Premium pricing is applied to high-quality products targeting affluent segments. P&G prioritizes advertising over heavy discounts, emphasizing product quality. The company’s pricing mix reflects a strategic approach that aligns with market dynamics, brand value, and the pursuit of long-term profitability.

    Place

    P&G’s distribution strategy encompasses a wide network of provision stores, chemist shops, retail outlets, and supermarkets to reach a diverse consumer base. DHL serves as the courier service provider, ensuring efficient logistics. In addition to catering to individual consumers, P&G also supplies products in bulk to businesses like hotels through authorized dealers. This comprehensive place mix allows P&G to effectively distribute its products, ensuring widespread availability and accessibility to both retail customers and B2B clients.

    Promotion

    P&G’s promotional mix encompasses advertising, direct marketing, public relations, and personal selling. Through TV commercials, print media, and online advertising, P&G effectively promotes its brands. Celebrity endorsements add impact to their advertisements. The company utilizes its website for information and online purchasing. Direct marketing is employed for corporate consumers, while personal selling is used for new product launches. P&G engages in sponsorships of TV shows and events for public relations. This comprehensive promotion mix ensures widespread brand awareness and engagement with consumers.

    Procter & Gamble’s marketing mix is a well-orchestrated symphony of strategic elements. P&G’s bold and relentless pursuit of excellence has solidified its position as a powerhouse in the consumer goods market.

    P&G and Unilever: The FMCG Royalty
    A comparison between P&G and Unilever is inevitable. However, it is imperative to understand the origins and the growth trajectory of both these companies.
    StartupTalkyKinnary Nensee

    Procter and Gamble (P&G) – Marketing Campaigns

    P&G’s impactful marketing campaigns have resonated with global audiences. Initiatives such as the empowering “Like a Girl” campaign, the heartfelt “Thank You, Mom” campaign, and the thought-provoking “Dads #ShareTheLoad” campaign has challenged stereotypes and promoted gender equality.

    Another was, addressing racial bias in “The Talk” and supporting female athletes in “The Secret to Victory” demonstrates P&G’s commitment to social issues.

    Procter & Gamble: The Talk

    Through emotional storytelling, P&G has made a lasting impact on society, fostering inclusivity and creating meaningful connections with its audience.

    Unilever Marketing Strategy, Products & Target Audience Explained
    Explore Unilever’s marketing strategy, top products, target audience, and brand portfolio. Learn how this British-Dutch multinational creates impactful campaigns and reaches diverse markets globally.
    StartupTalkyArchana Karthikeyan

    Procter and Gamble (P&G) – Marketing Strategies

    Step into the world of Procter & Gamble (P&G), where marketing prowess and innovation converge to create a powerhouse of strategies. P&G, a leader in the consumer goods industry, has consistently implemented captivating marketing strategies to captivate audiences and drive brand success. From understanding consumer needs to embracing technology, P&G has honed its marketing arsenal to deliver impactful campaigns. Let’s dive into the top marketing strategies that have propelled P&G to the forefront of the industry.

    Consumer-Centric Approach

    P&G places consumers at the heart of its strategies. By conducting in-depth market research and understanding its target audience’s needs, P&G creates products and campaigns that resonate with consumers, forging meaningful connections.

    Innovation and Product Development

    P&G thrives on innovation, consistently developing new and improved products that cater to evolving consumer demands. This strategy keeps P&G ahead of the curve, allowing them to introduce groundbreaking solutions that capture market share.

    Emotional Storytelling

    P&G’s marketing strategies often revolve around powerful storytelling that evokes emotions and captures hearts. By tapping into human experiences and relatable narratives, P&G creates campaigns that leave a lasting impact on consumers.

    Always ‘Like a Girl’ 

    Influencer Collaborations

    P&G effectively leverages the power of influencer marketing to expand its reach and engage with target audiences. Collaborating with relevant influencers enables P&G to tap into their followers’ trust and credibility, amplifying brand messages.

    Procter & Gamble Super Bowl 2020 TV Commercial When We Come Together Featuring Sofia Vergara

    Purpose-Driven Marketing

    P&G is committed to making a positive impact on society. By aligning its marketing efforts with social causes, P&G not only promotes its brands but also raises awareness and drives meaningful change.

    P&G India Shiksha Campaign
    P&G India Shiksha Campaign

    Digital Transformation

    P&G recognizes the importance of digital channels in reaching and engaging consumers. They harness the potential of social media, online advertising, and e-commerce to connect with a tech-savvy audience and drive online sales.

    Data-Driven Insights

    P&G harnesses the power of data to gain valuable insights into consumer behavior, preferences, and market trends. These insights inform their marketing strategies, enabling P&G to make data-backed decisions that drive results.

    P&G - Integrated Growth Strategy
    P&G – Integrated Growth Strategy

    Global Localization

    P&G understands the importance of adapting marketing strategies to local markets. They tailor their campaigns to resonate with specific cultures, customs, and preferences, ensuring maximum relevance and connection with diverse audiences.

    Brand Differentiation

    P&G makes each of its brands stand out in every product category. Each brand has something special that makes it different from competitors. P&G builds strong brand identity by showing unique features, benefits, and emotional appeal. This helps attract customers and keep them loyal.

    Continuous Advertising and Promoting

    P&G always stays active in advertising and promotions. It spends a lot on ads to keep its brands well-known. P&G sponsors big events, works with sports teams, and uses celebrities to make people remember its brands.

    Commitment to Quality and Sustainability

    P&G’s success comes from its focus on quality and sustainability. It ensures high standards through strict quality checks, building trust with consumers. At the same time, P&G works to protect the environment by reducing packaging waste, saving water, and using renewable materials.

    Conclusion

    P&G’s marketing strategies exemplify excellence and consumer-centricity. P&G has cemented its position as a global leader. Start-ups can learn valuable lessons from P&G’s marketing strategies, including the power of understanding consumer needs, leveraging technology, and creating impactful brand experiences. Aspiring marketers should take inspiration from P&G’s success and strive to emulate their commitment to excellence, innovation, and customer satisfaction. The world of marketing can undoubtedly benefit from studying the strategies employed by this iconic company.

    FAQs

    What is P&G target market?

    Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers.

    What are the marketing strategies employed by Procter and Gamble (P&G)?

    Below are the marketing strategies employed by P&G –

    • Consumer-Centric Approach
    • Innovation and Product Development
    • Emotional Storytelling
    • Influencer Collaborations
    • Purpose-Driven Marketing
    • Digital Transformation
    • Data-Driven Insights
    • Global Localization
    • Brand Differentiation
    • Continuous Advertising and Promoting
    • Commitment to Quality and Sustainability

    How does P&G distribute their products?

    P&G uses a multi-channel distribution strategy to ensure its products are widely available. This includes selling through retail stores like supermarkets and pharmacies, e-commerce platforms like Amazon, wholesale distributors, and direct-to-consumer channels through its own websites. Additionally, P&G supplies products to institutional clients like hotels and hospitals, ensuring broad market reach and accessibility for consumers across urban and rural areas.

    What did Procter and Gamble do to promote their product?

    Procter & Gamble promotes its products through advertising, celebrity endorsements, sponsorships, and social media campaigns. They also use innovative marketing strategies like targeted ads, influencer partnerships, and promotional events to boost brand visibility and customer engagement.

    What is market segmentation of P&G products?

    P&G segments its market by demographics (age, gender, income), geography (region-based preferences), psychographics (lifestyle, values), and behavior (buying habits, brand loyalty) to target diverse consumer needs globally.

  • Azah: Promoting Feminine Hygiene

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Azah.

    Feminine hygiene and its awareness have never been given its due importance in India It is only recently that people have become cognizant of it. Still, there are many women who compromise on their health by using below-par products for menstrual hygiene.

    While awareness about feminine hygiene is seeing an uptick, the existing products available on the market, especially sanitary pads, aren’t up to the mark. The optimal ones do their work but are often out of reach of the lower classes due to their costs. To tackle this issue, two individuals from Gurgaon launched a venture named ‘Azah‘ in 2018.

    Azah was founded with the aim to innovate, improve, and deliver high-quality products that solve menstruation-related hygiene issues faced by the Indian female population. Azah sanitary pads are the most well known product of the company as it is ultra-soft organic sanitary napkins known to be safe and comfortable, according to Azah sanitary pads reviews.

    StartupTalky interviewed Azah founder Mr. Aqib Mohammad to learn more about the company.

    Azah in A Nutshell

    StartupName Azah
    Headquarters Gurugram
    Founders Shashwat Diesh and Aqib Mohammad
    Sector Feminine Hygiene
    Founded 2018

    Azah – Latest News
    Azah – About
    Azah – Industry Details
    Azah – Founders
    Azah – The Idea
    Azah – Name And Logo
    Azah – Funding
    Azah – User Acquisition
    Azah – Major Challenges
    Azah – Competitors
    Azah – Advisors And Mentors
    Azah – Work Culture
    Azah – Achievements
    Azah – Future Plans
    Azah – Founders Advice
    FAQ

    Moglix Startup Story – Business Model | Revenue | Funding
    Moglix is one of Asia’s largest and fastest-growing B2B supply chain companies. Know how Moglix works, its business model, revenue, funding, net worth and more.
    StartupTalkyRishabh Rathi

    Azah – Latest News

    20th December 2019 – Female wellness startup, Azah Raised funding from Snapdeal founders Kunal Bahl & Rohit Bansal

    Gurugram based female Wellness Startup, Azah.in, announced that the company has raised an undisclosed amount in Pre- Series A funding round from Snapdeal founders Kunal Bahl and Rohit Bansal, Angel List India and a few other HNIs. According to a press release made by Azah on 20th December 2019, the lead funding came via Titan Capital, a VC arm run by Kunal & Rohit.

    The startup plans to use procured funds to enhance its production, launch new products and expand sales operations in tier 2 and tier 3 cities. As said by Azah sanitary pads owner Aqib Mohammed, a good portion Azah funding will go into the research and development of new products and carrying out further innovation in the company’s current product line. The company is also planning to expand its reach to newer demographics while exploring alternative channels to drive growth and acquisition

    6th March 2020 – Female Wellness Brand Azah launches #RashFreePeriod Campaign on International Women’s Day

    On the occasion of International Women’s Day 2020, Azah, India’s fast-growing female wellness brand, has launched a month-long #RashFreePeriod campaign. The campaign aims to encourage healthier menstrual practices and help women better protect themselves from rashes and irritation.

    The campaign to be run by Azah, invites women from all across India to buy Azah sanitary pads and use them while promising its customers a 100% refund should they get any rashes during their period.  

    According to a survey done by Azah among urban Indian women, around 50% of the women reported facing rashes and irritation during their period. The #RashFreePeriod campaign aims to educate women that these problems need not be an unavoidable reality of their lives and can be easily be prevented by using chemical-free products and following basic hygiene practices. Which is why the Azah rash-free organic sanitary pads became popular in the market.

    Shashwat Diesh and Aqib Mohammed, Azah pads owner said that, “As men, we were ourselves oblivious to the problems faced by women during their period. It was only when we saw our sisters’ lives get severely impacted because of rashes, did we realize that there is still a lot that needs to be done with respect to this category. #RashFreePeriod Campaign is our effort to help tackle this problem and make comfortable, rash-free periods a much more accessible reality for women. It is an Azah promise.”

    “During the course of our journey, we realized that a lot of women have accepted rashes as an unavoidable part of their lives. Our aim is to educate as many women as possible that rash-free periods are completely possible and women need not suffer from rashes every month throughout their menstrual lives. A testament to this is the fact that more than 97% of our customers who used to face the problem of rashes with standard pads no longer face the problem after switching to Azah. This insight is based on an internal research study that was conducted with more than 3000 Azah customers.”, added the duo.

    Grofers—Grocery Delivery At Your Doorstep With Just One Click
    Grofers is an e-commerce marketplace for your daily grocery shopping. It allows you to shop various products online and get grocery delivery at your doorstep with just one click.
    StartupTalkyRishabh Rathi

    Azah – About

    Azah.in currently manufactures ultra-soft organic sanitary pads that are available in 3 packages –  a box of 12, a box of 15, and a box of 30 pads. Azah pads are made to ensure premium quality at every stage of the production process. The price of Azah sanitary pads is Rs 239 for the pack of 12 pads, Rs 289 for the pack of 15 pads, and Rs 519 for the pack of 30 pads. Azah sanitary napkin scan be purchased online from the company’s website as well as from other major e-commerce portals.

    The USP of Azah rash-free organic sanitary pads are:

    • Convenient: The pads are available in 2 sizes. Both can absorb the light, medium and heavy flow.
    • Ultra-soft: The top layer of the pad is made with the finest organic cotton. This ensures a smooth velvety surface to prevent irritation and rashes.
    • Chemical-free: According to azah sanitary pads review, they don’t have harmful chemicals such as chlorine, dioxins, and artificial fragrances.
    • Super absorbent: can absorb up to 1000 times its weight in water.
    • Eco-friendly: All the layers except the bottom-most are made of either cotton or paper. Each pad comes in a sealed biodegradable disposal bag.
    • FDA approved: Azah is also amongst those Indian organizations that have been approved by the United States FDA, one of the most reputed quality certification bodies in the world known for its exacting standards.
    • Free of harmful plastic and synthetics.
    Azah Pads
    Azah Pads 

    Azah – Industry Details

    The Indian feminine hygiene industry is growing rapidly with women becoming more educated, financially independent, and aware of personal hygiene. Which is why companies like Azah are launching fem care line installation company in India.

    The revenue in the feminine hygiene segment has been US$105 Mn in 2019. The market is expected to grow annually by 6.7% (CAGR 2019-2021).

    Azah – Founders

    The Azah founders are Aqib Mohammad and Shashwat Diesh, and the platform was launched in November 2018. Shashwat and Aqib met while they were working with Snapdeal and came together to start Azah.

    Aqib Mohammad graduated from IIT Roorkee in 2015. He worked with Snapdeal and co-founded Edtech startup Xolvr.com that got acquired in October 2016.

    Shashwat Diesh graduated from R.V College of Engineering in 2012. He worked with Ola and Snapdeal before Azah. He also founded an FMCG brand ‘Flossy’ in 2017 which he exited in February 2018 to focus on ‘Azah’.

    The Azah team has 9 members at the moment.

    OnlineTyari Success Story – Preparing Students For Government Jobs!
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. In 2018, Tamil Nadu Assembly Secretariat received 4,600 applications for thepost of sweepers and…
    StartupTalkyShubham Kumar

    Azah – The Idea

    Menstruation and openness are rarely mentioned in the same breath because of the social stigma around them. Therefore, it is was a courageous act for Aqib and Shashwat to start a company based on manufacturing sanitary pads.

    It began with a casual conversation. Sometime around May 2018, Shashwat was having a general talk with one of his sisters. She casually mentioned the problem of rashes and itchiness due to the conventional sanitary pads in the market.

    Sashwat was moved by his sister’s ordeal decided to take corrective measures. He spoke about the same with his friend Aqib and the duo began researching sanitary pads. They did a survey at the end of May 2018 and got a response from 285 women attesting to the fact that 1 in 2 women face rashes and itchiness from menstrual pads. They inquired further about feminine hygiene from gynaecologists and experts.

    On the 1st of June 2018, Aqib and Sashwat left their respective professional commitments and to work full time on Azah. On 28th October 2018, Azah.in officially launched its products in the market.

    “Without support from family and friends it would have been very tough to start up a company to produce sanitary pads considering the taboo associated with it”, says Aqib, the Azah founder.

    Azah logo and the name is a Hebrew name meaning strong and bright. The brand name is inspired by the immense strength a woman carries within herself and consequently as a brand, it aims to lend the same qualities to its product line.

    Azah Logo
    Azah Logo

    Azah – Funding

    When it comes to Azah funding, the company has raised USD 200,000 in seed-round funding from a group of angel investors in April 2019.

    Date Stage Amount Investor
    April 2019 Seed $200,000 Angel Investors

    Azah funding is said to be used for the expansion of its inventory and operations across India. Azah.in plans to use a part of the fund to optimize its supply chain management and improve customer service by leveraging technology.

    Acko General Insurance | Business Model | Founder | Funding
    Acko is a private general insurance firm. Know about Acko Founder- Varun Dua, Acko Business Model, Funding, revenue, net worth, and more.
    StartupTalkyPurbalee Dutta

    Azah – User Acquisition

    It’s extremely hard to develop and design a product that you yourself can’t use – Aquib (Azah Founder)

    While the company got its first set of customers through friends and family, the biggest factor that helped the company scale to 5,000 customers in a matter of 90 days was through positive word of mouth publicity. The company also runs social media campaigns to promote its products.

    Azah – Major Challenges

    According to founder Aqib Mohammad, brand stickiness is unusually high in this industry. There is very little consumer awareness and women resort to whatever brand they were introduced to in the beginning by their mother or sister. It has always been a challenge for an upcoming brand to convince customers to switch brands, especially when they’ve been using a specific one for as long as a decade.

    Azah – Competitors

    The company faces tough competition from international market leaders like P&G and Johnson & Johnson. The company has been still been successful in carving its niche in the market and earn the trust of consumers.  The other Azah Competitors are Peebuddy, Carmesi, Nua, Heyday Care, GlamEgo, Bharti Sales, My Urifiemme, GoGirl, among others.

    When it comes to azah pads vs nua pads, Azah Sanitary pads is better because is free of harmful synthetics such as chlorine, dioxins, and artificial fragrances, and is FDA-approved. Besides that, it also helps to prevent rashes and itchiness. Whereas Nua on the other hand, is super light, chemical-free and has great absorption, but is more expensive.

    Azah pads vs Nua pads

    Azah – Advisors And Mentors

    Azah is moving forward under the expert guidance of Mr. Mehmood Khan who served in the Global leader innovation process at Unilever from 1990-2009.

    Got Funded? Here Are Some Common Mistakes Seed Funded Startup Do
    5 Common and Avoidable Startup Mistakes First thought that comes in an entrepreneur’s [/tag/entrepreneurs/] mind is toget funds [/tag/seed-funding/] for his startup. The startup founders live in thebiggest myth of life that, once they have funds for the business, their startupwill automatically …
    StartupTalkyAshwini

    Azah – Work Culture

    We are friends first then colleagues – said Aqib Mohammad.

    Every member of the Azah team is motivated by the positive impact fostered through the work done at Azah. This enables the team to go above and beyond in making ever-lasting contributions.

    Azah – Achievements

    The Azah sanitary pads review are usually positive from all customers across various e-commerce platforms. It sold more than 200,000 pads within 5 months of launch. The Azah pads review also helped the company to successfully served customers in over 1800 pin codes across India with the average delivery time being only 2.5 days.

    Azah’s average monthly revenue is growing at 50%. The company’s revenue crossed INR 10 lakhs in March 2019. Azah.in claims to have a retention rate of 90% and has a net promoter score (NPS) of +6.

    Azah – Future Plans

    Azah plans to become a one-stop solution for all premium feminine hygiene products. Azah.in is expecting a ten-fold growth in order volumes by 2020. The company envisions expanding globally over time since the Azah sanitary pads review are positive and the demand for Azah sanitary pads has increased over the years.

    Azah – Founders Advice

    Don’t be afraid of taking risks. More importantly don’t be afraid of failure – Aqib, (Azah pads owner).

    A Complete Guide on Green Marketing, Its Importance & Benefits
    Green marketing is the process of promoting products or services which are eco-friendly. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.
    StartupTalkyAvantika Bhardwaj

    FAQ

    Who’s the Azah sanitary pads owner?

    The owner of Azah is Shashwat Diesh and Aqib Mohammad.

    Azah pads made in which country?

    China

    Are AZAH pads biodegradable?

    Yes

    Is Azah an Indian brand?

    Yes, Azah is an Indian brand.

    Are Azah pads safe?

    Azah is known for Azah rash-free organic sanitary pads which are extremely safe.

    Is Azah eco friendly?

    Azah is eco-friendly and non-toxic as it is made of organic materials.

    Who are the Azah competitors?

    The Azah competitors are Peebuddy, Carmesi, Nua, Heyday Care, GlamEgo, Bharti Sales, My Urifiemme, GoGirl, P&G and Johnson & Johnson.

  • Is Tide Going to Space? Why & How (Explained)

    We have seen our parents use Tide to wash our dirty clothes. But, can you imagine Astronauts using Tide to wash their clothes? I know you may find this question stupid. But, this thing has turned into reality.

    Tide and NASA have tied up to make a fully degradable detergent that will help Astronauts wash their clothes in space without water. Astronauts don’t have to worry about their clothes and can focus on other important things. Sounds exciting right? Keep reading this article to know more about this interesting project.

    Importance of Fully Degradable Detergent
    How Tide Detergent will be Extremely Beneficial for Three Years Mars Mission
    How the Tide Detergent will Help to Solve Problems on Earth as well
    Tide Degradable Detergent
    FAQ

    Importance of Fully Degradable Detergent

    You may think that fully degradable detergent that will help washing clothes without water may not be very useful. But, you are wrong. Astronauts in space cannot wash their clothes as it would require a lot of water.

    Other major challenges with the laundry system in space are compatibility with NASA life support systems and the risk that the ingredients of the detergent will cause harm to the Astronauts.

    As they cannot do laundry Astronauts wear the clothes again and again. Once the clothes get stinky they are ejected with other waste to burn up in the atmosphere or sent back to Earth as trash.

    Astronauts need to exercise for two hours every day. As you can imagine after doing so much exercise their clothes will get dirty easily. Due to this, they need to carry a lot of clothes while going to space. An Astronaut requires up to 68 kgs of clothes in space each year. The cargo is used to carry or store dirty clothes. The detergent will help the Astronauts save that precious cargo weight and use it for some other life-supporting gear.

    How Tide Detergent will be Extremely Beneficial for Three Years Mars Mission

    Most Importantly, this detergent would be extremely beneficial for a three-year Mars mission. They don’t need to carry tons of clothes with them during this long journey. Do you know Astronauts need to turn dirty laundry water into drinking water? This is because ISS has closed-loop water systems.

    This means that Astronaut wastewater like sweat, urine, and moisture from their breath is captured. Then all the impurities are filtered out to turn it into water. Since the detergent will not use any water, the filtration process will not occur. Now, Astronauts don’t need to worry about filtering the dirty laundry water. NASA and Tide Detergent aim to turn this laundry water into drinking water.

    How the Tide Detergent will Help to Solve Problems on Earth as well

    Apart from saving the cargo storage of Astronauts if the detergent is successfully made it will have many benefits on earth as well. Most of the detergents contain ingredients that can pollute the watershed after we throw out dirty water there.

    Due to this Detergent, we won’t use a lot of water. This will help us to keep Oceans, Rivers clean. A quarter of the world’s population doesn’t have enough water. The Detergent would help us to save a lot of water.

    Top 5 leading-edge Space Tech Startups in India
    Many space tech startups in India have reached new heights. Lets look at the Top 5 leading-edge Space Companies in India that are taking India to new heights
    StartupTalkyPratyusha Srivastava

    Tide Degradable Detergent

    The deal with Tide and NASA is estimated to be $111,000. Tide scientists are using Machine Learning Technology and existing data to find out what things will work and what will not in space.

    Detergent has not been made yet and currently, scientists are working on it. In December, as an experiment both the companies will send the detergent to the space station.

    Onboard a 2022 cargo launch to the space station, “Mission PGTide” (P&G Telescience Investigation of Detergent Experiments), teams will test the stability of cleaning ingredients under microgravity conditions and exposure to the radiation levels experienced in space in partnership with the ISS U.S. National Laboratory and SEOPS.

    In addition, the stain removal ingredients and performance will be tested on board the ISS through experiments with Tide To Go Wipes and Tide To Go Pens. The Astronauts will see the product’s reaction to weightlessness. In May Astronauts will receive the Stain removal pens and wipe for testing purposes.

    Tide To Go Wipes and Tide To Go Pens
    Tide To Go Wipes and Tide To Go Pens

    ”Through private-sector utilization of the space station, companies like P&G can conduct investigations in ways not possible on Earth to develop new consumer products, enhance existing products, and better understand processes that further business models both on the ground and in low Earth orbit. We look forward to this first investigation of Tide in Space and hope that many more will soon follow.”, said Dr. Michael Roberts, Acting Chief Scientist for the ISS National Lab.

    P&G is developing a washer-dryer combo as well. This will use less water and detergent and would work on both the Moon and Mars. On Earth, this machine will help the people living in arid regions.

    Conclusion

    We can all hope that the detergent and other stain removal products work and don’t disappoint the Astronauts. As told before Detergent is not yet made. If Tide and NASA successfully make these products then this would be a revolutionary thing for both the Astronauts and for the people on Earth.

    We will only wait till December and May. If products are working then they will be very useful in the upcoming three-year Mars mission and for all future missions.

    FAQ

    Why did Tide and NASA have tied up?

    Tide and NASA have tied up to make a fully degradable detergent that will help Astronauts wash their clothes in space without water.

    Has Tide made the Degradable Detergent?

    Detergent has not been made yet and currently, scientists are working on it.

    When will the testing of Detergent and other Stain removal products be done?

    In December, as an experiment both the companies will send the detergent to the space station. In May Astronauts will receive the Stain removal pens and wipe for testing purposes.

    Why is Tide making a Detergent for Astronauts?

    Astronauts in space cannot wash their clothes as it would require a lot of water. So, the Astronauts wear the clothes again and again. Once the clothes get stinky they are ejected with other waste to burn up in the atmosphere or sent back to Earth as trash. The Detergent would help Astronauts wash their clothes without water.

    What is the estimation of the deal between Tide and NASA?

    The deal with Tide and NASA is estimated to be around $111,000.