Tag: organic skincare

Top 8 Best Holi Items/Products of 2024
Our most loved festival is around the corner. Holi, the festival that brings smiles all around and splashes our bodies and minds with the freshest colours of the spring, is here now. Hence, the very first thing that comes to our mind is to shop and rock around. We were truly downright dejected being locked indoors in the wake of the COVID-19 pandemic, but with the start of 2022, things are appearing to be a bit more stable than they were before. However, we are all bound to maintain proper protocols and play the Holi safe this year.

With high spirits and merriment to welcome this beautiful festival, we are more likely encouraged to shop across all channels. This time is best suited for e-commerce companies to expand and experiment with their product range.

Therefore, to start earning passive income, every online entrepreneur’s dream is to find the best Holi items or the home-run products that sell out during this time. So, we will go over the top trending products to sell online. The trending products on this list have some of the highest gross merchandise value and are regarded as the best items in Holi. They have thus also been sourced by Flipkart, Myntra, Amazon, and many online platforms during this time.

Now, getting into the details of the top-selling products during Holi, let us first understand the basic requirements.
- Make safe delivery a priority
- Clean packaging
- Identify potential hazards and evaluate the risks
- Be particular about choosing the right product for sale
- Ensure that your products meet customer requirements
- Stick to the commitments
While people mostly want to celebrate and buy anything that they like, few products sell better than others during this period. Let us look at the most popular products during Holi.

Herbal Colors

Holi Herbal Colour – Best Holi Products

When we think of Holi, we think of colours. However, all we have got in the name of colours in markets are hard chemicals like rubber and plastic. People nowadays are way smarter than before, and they know well what to purchase and what not to. This is why more and more people are rejecting the earlier colours and their brands and instead choosing herbal or organic colours. Hence, selling natural colours will be a boon for your business strategy. This way, you can also contribute a lot to the environment. These colours are eco-friendly and chemical-free products that are sustainable for us and our planet.

Step by step guide to How To Start Herbal Medicine Business – StartupTalky

Sales of herbs or herbal medicinal products have grown significantly in recent
years. Starting this business has great prospects. More and more people
especially from developed countries switch from conventional pharmacy to herbal
medicine. Starting a herbal business is promising but you need a good…

StartupTalkySouvik Dey

Stain removal detergents

Detergent – Best Holi Products

Who doesn’t like to look colourful in Holi? Most of us like right? But what about the stained clothes that can’t be worn again? Pathetic is their fate, is it?

No, because we have stain removal detergents like Surf Excel, Tide, Vanish and other products manufactured by Hindustan Unilever and other companies. These will be in high demand during the festival of Holi. Assume your customers spill colours all over their clothes, but with the assurance of your products, they can stay away from the discomfort of stain-repellant clothes.

Skincare & Haircare Products

Skincare Products – Best Holi Products

The daily skincare routine can be interrupted by the festival of Holi. Unless we are using herbal colours, other Holi colours expose our skin to harsh chemicals, thereby leaving harsh effects on our skin. The same damage might happen to our hair as well. In such a case, skincare and haircare products are an absolute match. Products such as cleansers, lotions, hair oil, and lip balms will thus be in high demand before the upcoming festival.

7 Gift Shop Business Ideas To Beat The Competition

Giving gifts is a tradition that extends to all sections of society. Gifts shop business had a stunning growth globally in the past decade. We will face so many problems when starting and running a gift shop. Let us discuss about some gift shop business ideas. They are given below.

StartupTalkyATHUL C K

Waterproof Gadgets & Accessories

Best Holi Products on Amazon

How beautiful would it be to capture the colourful waters right through them and from the midst of the activities? So, to enjoy all of the fun of the Holi celebrations, you would probably want to pick up waterproof gadgets. This is why selling products in this category can be a big hit.

Products like waterproof mobile cases, waterproof watches/fitness bands, waterproof Bluetooth speakers, GoPro cameras, waterproof camera pouches, waterproof earphones, and many more can be included in the list. Let your customers enjoy a colourful Holi and pack in all these electronic gadgets that are happy even with water all over them.

Holi Gift Hampers

Holi Gift Hamper – Best Holi Products

Holi, being an ancient festival, is deeply rooted in traditions. Now, as the tradition goes, gifting in Holi is counted as a blessing. Also, gifting your dear ones has been a trend for many. Hence, selling gift hampers right before the festival is surely going to attract a huge crowd. These hampers can range from new clothes to Holi balloons, chocolates, sweets, namkeens, and more to go with the festive vibes.

Water Gun or Pichkari

Water Gun or Pichkari – Best Holi Products

Do you have fond memories of those hot summer months when you and your friends would play for hours on end, trying to beat the heat with Pichkari water guns? If you want to give your loved ones the same kind of joy and excitement, consider getting them the Water Blaster Gun, one of the best Holi products made of high-quality plastic. With its sturdy construction and powerful water stream, this toy is sure to provide hours of fun and entertainment.

Sweets/Chocolates

Sweets/Chocolates – Best Holi Products

Holi, the festival of colours, is a time of joy, friendship, and togetherness. And what better way to celebrate this colourful festival than by indulging in a box of delicious sweets and gujias? These mouth-watering delicacies are an essential part of Holi celebrations, and it’s hard to imagine the festival without them. If you’re looking to share the spirit of this vibrant festival with your friends and loved ones, gifting them a box of sweets and gujias is the perfect way to do it. These treats are not only delicious but also carry the essence of the festival in them. Apart from sweets and gujias, dry fruits are also highly in demand as a gift during Holi. These healthy and nutritious snacks are a popular choice among gift-givers and receivers alike.

Marketing Strategies for Holi – How To Sell Your Product

Some Startups struggle to sell during Holi due to irrelevancy. However, these marketing strategies will make sure you sell your products easily.

StartupTalkyAlan Joseph

Water Balloon Maker

Water Balloon Maker – Best Holi Products

Are you gearing up for a water balloon fight but don’t have the time to prepare balloons manually? Look no further than the Magic Water Balloon Maker! This nifty device can produce up to 100 water balloons in just 60 seconds, ensuring that you have plenty of ammunition for your water balloon fight. With the Magic Water Balloon Maker, you can quickly and easily arm yourself for some summertime fun without any hassle.

Conclusion

Now, once you have decided on the products that you would like to drop off at your online store for the users, the final outcome is to decide on a fast and reliable shipping and logistics partner. Just take a move ahead wisely, and it will be all set.

FAQs

Why is Holi celebrated in short?

Holi is celebrated to signify the coming of spring, the season of love and new life, and the victory of good over evil. This festival dates back to the immortal romance of Radhe-Krishna and celebrates their love. Furthermore, it also marks the victory of Lord Vishnu as Narasimha Avatar over Hiranyakashipu.

What are the traditions of Holi?

Holi traditions include bonfires, colourful powders called gulals, sweets, colours, dance to traditional folk music, and more to celebrate the resonating joy of the season and the love that is in the air during Spring.

How many days is Holi celebrated in India?

Holi is celebrated for two days in India.

What are some Holi business ideas?

If you are wondering how to set up a Holi business, then here are some of the best ideas to set up your business for Holi:
- Fast food/snack stall
- Colours and accessories stall
- Sweets shop
- Gift corner
- Event management business
- Flowers stall
- Catering business
What are the best Holi items?

Holi is a festival of colours, so the list of the best items for Holi is not devoid of colours. Here are some more items that are in demand during Holi:
- Holi accessories like balloons, water guns, and other decorative items
- Detergent powders
- Sweets
- Chocolates
- Gifts
- Snacks
- Skincare products
- Waterproof electronic gadgets
- Clothes
March 14, 2024
The Natural Wash: Ayurveda-based Personal Care Brand

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The Natural Wash.

The Natural Wash (TNW) is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality. The brand offers a plethora of completely natural products such as handmade soaps, hair oil, shampoo, body lotion, facial oil, sunscreen, etc. These products have undergone deep research and are an amalgamation of Ayurveda, herbal ingredients, and modern science.

StartupTalky interviewed Mr. Akshit Goel (Co-founder/MD, The Natural Wash) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how TNW was conceptualized, its business model, revenue, growth and more.

The Natural Wash – Company Highlights

Startup Name The Natural Wash

Founders Akshit Goel, Shivangi Goel

Headquarters New Delhi

Founded 2019

Industry Personal Care, Skincare

Website www.thenaturalwash.com

The Natural Wash – About
The Natural Wash – Market/Industry Details
The Natural Wash – Idea and Inspiration
The Natural Wash – Founders and Team
The Natural Wash – Name, Tagline & Logo
The Natural Wash – Business Model & Revenue Model
The Natural Wash – Growth and Revenue
The Natural Wash – Launch & Marketing Strategies
The Natural Wash – Challenges Faced
The Natural Wash – Competitors
The Natural Wash – Achievements
The Natural Wash – Future Plans
The Natural Wash – FAQs

The Natural Wash – About

TNW- The Natural Wash is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality, which already makes it exceptional as most products in the market are chemical-based ones. The brand offers a plethora of completely natural products such as handmade soaps, hair oil, shampoo, body lotion, facial oil, sunscreen, etc. These products have undergone deep research and are an amalgamation of Ayurveda, herbal ingredients, and modern science.

Moreover, the brand has always endeavored to provide a one-of-its-kind experience to its customers with best-in-class, clinically tested beauty products. Excelling in the field while catering to the patrons of nature-based products, TNW envisions to inspire and empower more people as it packages the secrets of the Earth and the magic of nature in its products and focuses on c ustomer satisfaction and acquisition rather than just profits.

TNW always prefers quality over big bucks. The brand wants everyone to appreciate its products for the Ayurvedic goodness, chemical-free formulation, and natural & herbal ingredients.

The Natural Wash – Market/Industry Details

The skincare product market was valued at INR 129.76 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.22% during 2021 – 2025 to reach a projected value of INR 191.09 billion by 2025. On the basis of demographics and how the beauty segment was dominant, it accounted for more than half of the market share in 2017 and is expected to grow exponentially in the coming years.

The Natural Wash – Idea and Inspiration

United by similar thinking, upbringing, and passion, Shivangi and Akshit joined hands and came up with products that are cost-effective, chemical-free, and come in handy to people. This is why many of their products are blends of age-old recipes into handy everyday essential products.

Inspired to make people more aware and switch towards a natural and chemical-free life, this Delhi-based homegrown startup was started by Shivangi and Akshit, at the age of 21.

Co-founder, Akshit Goel says -“Fortunately, both of us had a common passion and vision to establish a skin and hair care brand that is cost-effective, natural, and chemical-free. So, we joined hands together and decided to come up with such products. I was inspired by my mother who is fond of organic farming and grows herbs in her terrace garden. My vision for chemical-free and natural products with pure ingredients was embraced by my mother’s practices. While Shivangi was always admired for her grandmother’s flawless skin and natural beauty that was possessed using age-old methods, Indian remedies, and ingredients. This was enough to inspire us and come up with a brand that is natural, organic, and beneficial for both skin and hair. Together, we came up with our brainchild: TNW- The Natural Wash”

The initial phase was very tough. Ingredient suppliers used to deny working with them as no one was interested in working with such low quantities. Akshit used to carry cartons and bags of around 20-30kgs on his head in order to save 50-70 rupees of freight charges.

Shivangi and Akshit, both used to dry the herbs in sunlight. To just be in the sunlight in summer, every day for a minimum of two hours, to stir the herbs continuously. They could not afford to buy an herb drying machine or hire a person who could do this for them.

After the initial two months of their stint, the duo was on the verge of giving up. The tides were tough for them to face alone, and they both almost decided to not continue with it. But ‘the don’t give up attitude’ stopped them from backing out and they continued.

FYSEKO: Natural Skincare Products | Success Story | All You Need To Know

Fyseko skin care products include products made with natural ingredients. Read about Fyseko success story, founder, products & services, revenue model etc.

StartupTalkyAvantika Bhardwaj

The Natural Wash – Founders and Team

Akshit Goel and Shivangi Goel are the founders of The Natural Wash.

Akshit is responsible for managing day-to-day operations of e-commerce, accounts, and marketing and he is consistent with his efforts to make the brand a great success. Whereas, Shivangi Goel manages the Graphic, Content, and Social media departments. She has studied English Literature at Khalsa College, DU. Akshit Goel has done Bachelor in Business Administration.

Company Size – Currently 50 members and the company also aims to have a team of approximately 125 to 150 members by the end of 2022.

TNW’s work culture and zeal are contiguous and provide the best working environment to shape talent that is still rough on the edges. Colleagues are treated like family here and thus it’s a great learning experience together with everyone.

The Natural Wash – Name, Tagline & Logo

Initially, the founders just started with soaps. They wanted to name it something that included the word “Wash.” As they provided natural products, the duo chose “Nature Wash” and then “The Natural Wash” in a few days.

The Natural Wash Logo

As for the tagline, Akshit & Shivangi wanted something that described the nature of their company, which provides ayurvedic, herbal, and natural products. Keeping the tagline short and simple, they chose ”Dive into Flora” since flora is something natural and comes from the earth.

The Natural Wash – Business Model & Revenue Model

The Natural Wash (TNW) functions on a D2C business model. The company ships its products all over India from different warehouses situated throughout the country. Customers can order TNW products from its website and from almost all the key eCommerce portals. Right now, the startup doesn’t have an offline presence, though it is exploring this space and soon it will launch the products in the offline markets also.

TNW’s products are ranged from INR 99 to INR 650.

How Lifelong built its Value Chain via tech-enabled D2C Model

Exclusive interview with Lifelong’s co-founder Bharat Kalia -Pinpoints the operations of Lifelong, marketing & pricing strategy, business model & more

StartupTalkyJeenal Jain

The Natural Wash – Growth and Revenue

TNW- The Natural Wash personal care brand made over 10 Cr revenue in the first full financial year. The founders invested Rs 2 lakh as an initial investment in the business. Growth came from reinvestment of earnings. Every rupee earned has been reinvested in the business. The startup’s target revenue for the financial year 2021-22 is 40+ Cr. As of now, it is selling out 2500+ units on an average every day.

The Natural Wash – Launch & Marketing Strategies

“It was for our family members and friends who were among our list of first few customers. We started with soaps like charcoal, potato rice, oats and honey, neem, and ubtan soap. Apart from these, we had Rose Water and Lip Balm” – Akshit added.

Some of the key strategies the team employs to make sure the company retains and grows its customer base are sticking to the mantra of providing their patrons with all-natural products, providing customers with cost-effective offers, and making the product accessible to every class of society. TNW makes sure that its internal team is constantly engaged and motivated to deliver its goals in alignment with the companies. Moreover, keeping in mind the market demands and new trends to be up to date to make a mark in the market. Most importantly, the startup invests in quality rather than brand marketing and endorsements.

The best-recorded strategy which has given TNW the most traction and sales is word of mouth. The startup is planning on other marketing strategies as well.

The Natural Wash – Challenges Faced

Speaking about the challenges faced, Mr. Askhit Goel says –

“When the first lockdown happened in March-2020, it was all about keeping ourselves safe from Corona and keeping our spirits high. We got zero support from the employees and the business was closed down. Sales numbers hit zero. Our cash flow was badly hit as there was no way we could stop the recurring costs like rents, maintenance, and salaries. It was very tough to get back on track after the lockdown for the obvious reasons mentioned above. However, we started again with high spirits, and there is no looking back. During the second lockdown, it was pretty normal. Our sales were normal and deliveries were running as smoothly as possible at that time.”

The Natural Wash – Competitors

TNW considers Mamaearth, Wow, Moms & co., The Man’s Company, Juicy Chemistry, Biotique, Kama Ayurveda, Just Herbs, Plum Goodness, Soul Tree, Khadi Naturals, Organic Harvest, and Aroma Magic as its major competitors.

The Natural Wash – Achievements

The Natural Wash has had its share of success and awards, some of them include the White Page award to the company for most admired brand, White Page award dedicated to Mr. Akshit Goel for the most inspirational leader, Amazon, and Flipkart awards for being premium category sellers across. To boot, Akshit has been honored to receive a call from Josh Talks as they chose him to be a speaker on their platform.

Nykaa – Learn to Market With The Help of Influencers

Nykaa is arguably the biggest online beauty retailer in India. Learn from the best on how to properly use Beauty influencers to scale up in the industry!

StartupTalkyManav Makhija

The Natural Wash – Future Plans

Five years down the line, the team aims to make TNW- The Natural Wash the top-selling brand for skin, hair, and body products in the beauty care industry. They are planning to have a brand face soon. TNW wishes to target a larger audience by creating cost-effective products with the goodness of natural ingredients. It plans to launch the baby care range in the month of November 2021, wherein, they are also planning to launch the cosmetics range by the end of FY2021.

The Natural Wash – FAQs

What is The Natural Wash (TNW)?

The Natural Wash is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality, which already makes it exceptional as most products in the market are chemical-based ones.

Who are the founders of TNW?

Akshit Goel and Shivangi Goel are the founders of The Natural Wash.

How does The Natural Wash make money?

The Natural Wash (TNW) functions on a D2C business model. Customers can order TNW products from its website and from almost all the key eCommerce portals. TNW’s products are ranged from INR 99 to INR 650.

Who are TNW’s competitors?

TNW considers Mamaearth, Wow, Moms & co., The Man’s Company, Juicy Chemistry, Biotique, Kama Ayurveda, Just Herbs, Plum Goodness, Soul Tree, Khadi Naturals, Organic Harvest, and Aroma Magic as its major competitors.

November 20, 2021
Scaling Indian Organic & Ayurvedic brands – Challenges & Solution

This article has been contributed by Ms. Pooja Nagdev, Aromatherapist, Cosmetologist and Founder of INATUR.

Ayurveda, India’s oldest medicinal system, has survived multiple waves of evolution over the previous 5000 years. Ayurveda is poised to become one of the most innovative healthcare growth markets in the world. Despite tremendous expansion in the nascent Ayurveda business, the industry still faces hurdles that must be overcome. The issue of formulating natural or organic cosmetics is ensuring stability, safety, and efficacy. On the other hand, there is no harmonization of the regulatory guidelines. Many natural ingredients can be found in cosmetics that have a biological function. In the market for cosmetic goods with a longer shelf life, the usage of plants and herbs is on the rise. As a result, uniform standards for organic cosmetics and the standardization of raw materials are required.

The following are some of the industry’s biggest challenges:

1. Standardization

Validation of Ayurvedic concepts (using modern norms) will make Ayurveda more acceptable to society, allowing it to become a mainstream life science. Ayurveda is facing a dilemma in terms of branding and consistency, as well as a diverse range of big and small merchants at the regional and national levels. Standardization and quality control are required to bring Ayurveda to a global audience.

2. Lack of awareness

Ayurveda has a large business potential worldwide, but it has yet to be fully realized. There appears to be a mismatch between the rate of increase of demand for services and the rate of expansion of supply. The availability of high-quality pharmaceuticals and a lack of basic infrastructure are limiting Ayurveda’s growing potential. There is a pressing need to properly advertise Ayurvedic products. Additionally, there is a need to raise knowledge about ayurvedic products and services. As a result, establishing awareness of the differences between Ayurvedic, organic, and natural products and services is a problem for participants.

Also Read: List of the Top Ayurvedic Brands in India | 2021 Updated

3. Procurement of raw materials

The procurement and development of raw materials must be improved to ensure that the quality and core methods of Ayurveda are not compromised. Pesticides, herbicides, and insecticides are frequently seen as easy measures to boost productivity, therefore farming techniques have radically departed from age-old traditional methods.

4. Use of Technology

In the present period of medical Ayurvedic practice, technology is playing a big part, and it’s opening a lot of doors for avoiding overtreatment. It has improved the speed with which diagnoses are made and the effectiveness of treatment techniques. The lack of or sluggish adoption of technology may be a difficulty for Ayurveda, but it may also be a strength: using technology, products and services can be made more widely available and accessible.

Organic Cosmetics are often mixed with natural. All Organic cosmetics and wellness products are Natural, but all Natural products are not Organic. Aloe Vera gel, cucumber extract, honey, lemon oil, and other natural ingredients that manufactured in an organic way, that is no chemical treatment is done to the natural plant in the process of extraction of the ingredient. are utilized in organic cosmetics. Organic cosmetics primarily consist of organic skincare products, hair care, lip care, eye care, organic soaps, perfumes, and oils.

Patanjali VS Baidyanath | Case Study | Success Comparison

Patanjali vs. Baidyanath – A Case Study. Read to know Which is Better and Why? Comparison Between Baidyanath and Patanjali and Business Model.

StartupTalkyYash Taneja

Organic cosmetic products require strict quality control to ensure their efficacy and safety. Quality control refers to the procedures that are used to ensure that a manufactured product’s quality and validity are maintained. Microscopic examination, assessment of ash, heavy metals, foreign materials, and micro-biological contamination are all included in the evaluation of organic cosmetics.

Organic cosmetics are superior to synthetic cosmetics in both cosmetic and therapeutic applications. Organic cosmetics are those that contain a variety of organic ingredients and extracts. Organic cosmetics are unique in that they are composed entirely of herbs and plants. Natural and Ayurvedic cosmetics are other terms sometimes used for Organic cosmetics.

Natural beauty care products have been around since men first started using cosmetics. Creams, face packs, and scrubs, hair oils, hair colours, shampoos, hair conditioners, lipsticks, blush on, rouge, eyeliners, mascaras, foundations, eyeshadow, fragrances, scents, cleansers, and so on are some common beauty products. By using specific definition approaches, the detailing of all these restorative things integrates an expansion of distinct regular additional substances such as oils, waxes, natural hues, common smells, and plant parts such as leaves, blossoms, and so on.

Consumers are increasingly looking for products that have a lower environmental impact. Cosmetics are now with more “environmentally friendly ingredients and packaging.” There are tests conducted to check the effectiveness and toxicology of raw material and packaging material tough the criteria and requirements to be met for items to be classified as natural or organic should be issued by regulatory authorities. These guidelines are intended to define the packaging processes that are permitted, as well as to suggest sustainable extraction and processing methods.

October 1, 2021
Reasons To Switch To Organic, Clean Beauty And Cruelty-Free Skincare

Today we see consumers making mindful choices about the things they purchase or invest in. The year 2020 witnessed conversations and discussions around what we consume and how it affects the environment and what’s sustainable and what’s not. Surprisingly, these conversations were not just restricted to food and clothing, but also took over the beauty and cosmetics industry. Thus the term ‘clean beauty’ took center stage!

What Is Clean Beauty?
Reality Of Conventional Personal Care Products
Clean Beauty Products Are Good For The Environment Too
Leads To Healthier Looking Skin
Avoid Animal Tested Products
FAQ’s
Conclusion

What Is Clean Beauty?

We hear words like ‘natural’, ‘organic’, ‘paraben-free’ or ‘vegan’ when we come across a brand and its products; these terms go interchangeable with clean beauty. In simple words, clean beauty generally refers to skincare, makeup and personal care products that are formulated with natural, botanically-derived ingredients and formulated without toxic or questionable ingredients that can have a negative impact on our health and the environment.

Clean Beauty Trend

Most of the products curated and created are said to have been sourced ethically and do not have side effects on your skin and the environment. According to me, It is all about using the original source in its natural form and using that to the best of its capacity! Clean beauty is a great way to indulge in a healthy and conscious personal care alternative.

Speaking of a healthy and conscious alternative, here’s why you must switch to organic, clean beauty products now:

Reality Of Conventional Personal Care Products

Earlier we didn’t bother reading the list of ingredients at the label of the product. Most ingredients within synthetic products can contain words like ‘methylparaben’ or ‘SLS’ or a seemingly endless stream of letters that form words impossible to pronounce. For many of us, assuming that these ingredients are safe simply because they’re on the shelves of our favorite store has been enough to lull us into a false sense of security for decades. But these harmful chemicals have a long term effect on our health and we must understand that we may be negatively impacting our health just by slathering on our favorite body lotion or spritzing our favorite perfume every day.

Clean Beauty Products Are Good For The Environment Too

The two main components that impact the environment are the product itself and product packaging. Product packaging includes several components that negatively impact the environment, namely plastic. A clean beauty approach focuses on sustainable packaging, recycling and using a supply chain that reduces carbon footprint. Beauty entrepreneurs and brands must therefore produce packaging that is sustainable and eco-friendly.

Leads To Healthier Looking Skin

Having a holistic approach in achieving healthy looking skin is a must. By just applying products to your skin or hair won’t help you reach your ideal skincare or haircare goal. A healthy lifestyle is the best beauty care! It is best to avoid harsh treatments and products on the skin. Products need to be genuine and manufacturers should ensure that the labels are not misleading and solve the common consumer’s concerns.

How Beauty Industry Is Using Personalization To Build Brand Relevance

In 2020, no longer does the beauty industry solely cater to the mass- market. Asconsumers increasingly seek out beauty solutions suited to their specific needs,there has never been a greater need for personalization in the category. Theconcept of personalization in beauty is far from saturation. …

StartupTalkyTanusha Verma

Avoid Animal Tested Products

Animal testing has been the ugly side of the beauty industry. Most harmful chemicals and ingredients were usually tested on animals before sold to consumers. Although the clean beauty movement has bought a huge change within the beauty industry as well as consumers buying behavior. Today we see emerging brands that are ‘vegan-certified’ and ‘cruelty-free’. This is the kind of change we’ve all been waiting for!

FAQ’s

What is organic beauty?

If you’re buying certified organic generally your products (food or the ingredients in your organic makeup, for example) come from a farming system that uses no manufactured herbicides or artificial fertilizers. No artificial or synthetic colors, preservatives, or chemicals (including parabens and sulphates.

Is organic skincare really better?

Many people believe passionately that natural, organic ingredients are better for the skin but the truth is this belief has no factual basis or scientific legitimacy. The surprising fact is that there are lots of natural, organic ingredients that are bad for the skin.

Does organic mean natural?

Organic foods are grown without artificial pesticides, fertilizers, or herbicides. Organic meat, eggs, and dairy products are obtained from animals that are fed natural feed and not given hormones or antibiotics. Natural foods are free of synthetic or artificial ingredients or additives.

How long does organic cream start working?

The changes in your skin will typically start showing between three weeks to two-month usage.

What is the difference between organic and natural products?

Organic foods are grown without artificial pesticides, fertilizers, or herbicides. Organic meat, eggs, and dairy products are obtained from animals that are fed natural feed and not given hormones or antibiotics. Natural foods are free of synthetic or artificial ingredients or additives.

Conclusion

Organic skin care is generally defined as skin care products which contain organically grown ingredients that are free from pesticides. Organic products are deemed to be more beneficial for the skin, as it is presumed there are little to no harsh chemical ingredients, and they are marketed thus. Switch over to organic products as they not only beneficial to your skin and health but also to the environment and animals that are tested on.

April 13, 2021