The day of love has arrived. We have planned a perfect gift for content marketers. What can be more appealing than having a good strategy to work for better SEO management? SEO stands for search engine optimization. It is the process used for improving the quality and quantity of website traffic on any particular website or webpage by means of search engines.
In simple words, SEO is the process that helps to improve the quality of a website and attracts more traffic towards itself which results in a higher Google rank on search engine page results.
There are many SEO strategies available to work on. When we talk about a certain occasion, the SEO strategies get altered as per the occasion. The day of love, a.k.a Valentine’s Day, is a once-in-a-year occasion. It is celebrated and considered across the globe. Hence, it is a good option to go with the opportunity of increasing website traffic by means of ongoing trends. This article is mainly based on the SEO tips one can apply to gain maximum traffic on Valentine’s Day.
In the world of AI, nothing can be done at the last moment. For example, the website traffic earned by any particular website in a short span can get the webpage a tag of spam. Hence, there is no room for last-minute work.
Better be prepared with the things you are trying to do this Valentine’s Day. It can be submitting posts, creating shopping platforms with discounts, and many other things.
Being ahead of time will allow you to actually execute the plan at the right time and gain good website traffic organically. There are many searches made about Valentine’s day right from the first week of February. One can try to take those search details as their study and then make changes to an already formed plan.
2. The Heart Of SEO, Keywords
Just like Valentine’s Day is all about heart and love, SEO also depends on one major factor called Keywords. It is very important to match the keywords with the ongoing trends. Valentine’s is all about love, so let your keywords be according to that only.
Along with that, keep coordination between your product and the occasion, especially when targeting Valentine’s Day keywords. One can take the help of SEO tools to get some good keywords. Some of the best SEO tools for keywords are SEMRush, Ahrefs, etc., which can assist in identifying popular Valentine’s Day keywords.
3. Include Visuals
Valentine’s Day is all about showing love in different ways. Such a grand occasion needs to be shown with the same feeling on digital platforms, too. Including pleasant visuals can enhance the customer’s experience. This can eventually make them revisit the web page. One can consider adding images, GIFs, videos, or audio to enhance the visitor’s experience and indirectly affect the SEO results.
Valentine’s Day or Valentine’s Week is more about shopping and gifts. Try to get some promotional content added to your website. This will drive better traffic to the web page rather than keeping it as a simple platform.
Try to add those products that are in high demand on Valentine’s Day, such as chocolates, cards, etc. Some websites do coordinate with other platforms to sell their products and services. One should take advantage of such mediums.
5. Add Seasonal Touch To The Webpage
Valentine’s Day is a seasonal occasion. Using any occasion as a way of managing SEO doesn’t need to be something new only. One can also try to reuse an already-made web page and customize it accordingly. Optimizing for Valentine’s Day SEO can significantly boost visibility and engagement during this romantic holiday.s
For the occasion of lovers’ day, one can easily customize the old webpage into a new and exciting one. After this, the only remaining work is to add its link to the website. Once done, you are ready for your Valentine’s Day.
6. Keeping A Tab On Competitors
The best way to be updated is to spy on your competitors. By knowing their steps, then only you can ease out your preparation. In terms of SEO strategy, it is very important to know about the topics your competitors are working on.
Along with topics and the keywords they might use. All these questions can lead you to better results. Platforms such as SEMRush allow its users to know the details of their competitors’ work and trendy topics. One can try to get help from such platforms to perform well.
7. Leverage Social Media
Long gone are the days when social media was just a way of entertainment and chat. Social media is now more of a promotional platform. One can easily use social media in their SEO strategy and increase the traffic to web pages.
All you need to do is have a basic social media account with several followers. Add your product description and website details with an anchor link. The link should transfer the users back to your website, resulting in increased traffic and a good promotion of products. One can also try to take the help of an influencer or other popular promotional account that promotes your brand at the exchange of some cost.
Adding internal links to your content can drive traffic to different website sections. For instance, linking complementary products or related holiday offers within an article can encourage users to explore more of what your website has to offer. This enhances the user experience and increases the likelihood of visitors discovering and purchasing additional items from your site.
In addition, using internal links to promote various events other than Valentine’s Day, such as Christmas or New Year’s, can attract a wider audience and motivate satisfied customers to visit your website more often. By creating permanent pages dedicated to these occasions and strategically placing links throughout your content, you can ensure a smooth navigation experience for users, which will ultimately drive traffic to multiple product pages and increase overall website engagement.
9. Utilize Images and Videos to Showcase your Products
Including images and videos that showcase your products is essential to attract potential customers, especially during holidays like Valentine’s Day. Many shoppers are not sure about what they want to buy initially, so visual representations play a vital role in guiding their decision-making process. Gift guides, particularly in video formats like the ones that are popular on YouTube, offer a dynamic way to display a variety of options and capture the attention of undecided buyers. By creating visually appealing content using your camera, you can effectively engage with your audience and drive sales.
Optimize your website to ensure a seamless browsing experience. Use relevant keywords in filenames and alt tags, compress images and videos for faster loading, and choose the right dimensions for images. By prioritizing visual content, you can enhance your website’s appeal and boost conversions this Valentine’s Day.
10. Optimize for Mobile Devices
Mobile optimization is essential for any business that wants to attract a significant audience to its online platform. With the majority of internet users preferring mobile platforms, embracing responsive design is necessary. Failing to meet mobile users’ expectations could mean missing out on valuable engagement and conversions. This Valentine’s Day, ensure your website is optimized for mobile devices, using tools such as the WebCEO Landing Page SEO Tool to enhance your mobile readiness and provide a delightful experience for all visitors, regardless of their device preferences.
11. Use User-generated Content
Social media is a great way to encourage customers to share their Valentine’s Day experiences with your products. Ask them to post pictures of the gifts they bought, how they received them, or share a review of shopping at your store. You can even create a special hashtag for this and promote it on your social media and email.
Make sure to add these posts to your website too. User-generated content builds trust and shows others that customers have had great experiences with your business. Seeing happy customers share pictures of their Valentine’s Day gifts can inspire others to do the same. It also helps create a stronger connection with your customers.
12. Offer Last-minute Shopping Options
Some people prefer shopping at the last minute, so make sure to offer options for them. You can provide digital gift cards and same-day delivery. Make these offers stand out on your website with messages like “Still shopping? Get it today!” or “Instant Valentine’s Day gifts.”
You can also use ads like “last-minute Valentine’s Day gifts” on search engines or social media to reach customers who need a fast solution. It’s a quick way to boost sales for last-minute shoppers.
Celebrating an occasion like Valentine’s Day is a true form of happiness, especially after the horrific years of pandemics. For content marketers, getting a proper straight strategy for SEO, particularly incorporating keywords for Valentine’s Day, is just like celebrating the occasion. SEO is considered a major part of each website. These are some of the essential tips that every marketer should follow.
FAQs
Which social media platform should be used for marketing and promotion on Valentine’s Day?
Almost every platform enabling the ability to converse with others can be used as a marketing platform on Valentine’s Day, but some of the best choices are Facebook, Instagram, and Snapchat.
What are some of the top keywords for Valentine’s Day?
Valentine’s Day, Valentine’s Day Ideas, DIY Valentine’s Day, Valentine’s Day Decor, Valentine’s Day Treats, and Valentine’s Day Gift Ideas are some of the top Valentine’s related keywords.
What are some of the best Valentine’s Day hashtags?
Some of the best hashtags you could use this Valentine’s Day are #valentine #love #valentinesday #valentines #gift #valentineday #valentinegift #birthday #gifts #handmade #art #fashion #anniversary #valentinesgift #happyvalentinesday #bouquet #chocolate.
Which are the most searched keywords for Valentine’s Day?
Some of the most searched keywords for Valentine’s Day include: gifts, date night, flowers, food, recipes, and more.
Having a strong local SEO presence is essential for businesses that have physical locations, whether it operates locally or globally, in order to draw customers to their store.
Local SEO is the process of optimizing your business’s online presence to rank higher in search engine results for geographically-related queries. This type of SEO is crucial for businesses with brick-and-mortar locations, as it helps to increase visibility to potential customers within the immediate area.
Local SEO is an essential aspect of digital marketing for businesses with a physical location. To improve your local SEO, it’s important to use a variety of tools that can help you optimize your online presence and drive more foot traffic to your storefront. In this blog, we will be discussing various local SEO tools that can help you improve your search engine rankings, manage your online reputation, and gain valuable insights into your target audience.
From keyword research tools to citation builders, local SEO audit tools, and more, we will explore the best options available to help you boost your local search visibility. We will also discuss how to use these tools effectively and how to integrate them into your overall SEO strategy. Whether you’re a small business owner or a marketing professional, this blog will provide valuable information on the tools you need to improve your local SEO and drive more customers to your door.
Local businesses, in-house marketing teams, and agencies focused on local SEO.
Free Trial
Not Available
Moz Local – Best Local SEO Tool
Moz Local is the top-rated local search engine optimization tool. With a decade of experience as a leader in SEO software, you can be confident in its data and methodologies. Moz Local is beneficial for both small and large businesses, as it increases visibility by making sure their listings are accurate and consistent.
The Moz Local service helps you control your business profile and reputation across various search engines and social media outlets to assist customers in selecting your business. Automated listing management, duplicate deletion, locational data distribution, and reputation management are just a few ways to maintain accurate listings on the most important sites, respond to reviews, and post updates and offers. Increase your online presence and make it easier for customers to find you with minimal effort and time.
Features of Moz Local
It automatically identifies duplicate listings and deletes that listing after verification.
Provides instant notifications and alerts whenever any new review is added to any social media site.
Direct integration with Google and Facebook helps to publish a local listing seamlessly.
It allows businesses to monitor and manage their online reputation by tracking reviews, ratings, and feedback across different platforms.
Businesses can improve their local search rankings by optimizing their listings and citations.
Provides insights and analytics on how listings are performing, and how they compare to competitors.
It helps businesses optimize their listings with keywords, descriptions, and photos, to improve visibility and attract more customers.
Pros:
Google and Facebook integration
Sentiment analysis
Powerful reporting and analytics
Automated duplication deletion
Alerts and notification
Free trial is available
Free Listing score
Cons:
Add-ons are only available for US locations
Pricing varies depending on region
Moz Local Pricing
Plans
Pricing
Lite
$14/month
Preferred
$20/month
Elite
$33/month
Listing Management Tool by Semrush
Rating
4.7 out of 5
Best For
Managing local listings, reviews, and local pages
Free Trial
30-day
Listing Management Tool by Semrush
Semrush is an excellent software-as-a-service option for managing online visibility, assisting with more than just local SEO. This comprehensive SEO tool helps you boost your online visibility to customers worldwide. This tool can be used for various marketing services, including PPC, SMM, Keyword Research, PR, Content Marketing, SEO, Competitive Research, Marketing Insights, and Campaign Management.
Semrush has also developed a local listing management tool in collaboration with Yext, which is a digital platform to manage your listings, reviews, and local pages. With local this listing management tool, you can update your business data on the most important directories. After your listings become active, you can monitor and update them to make sure they are the same and accurate on all platforms. You can use their data distribution feature to share your business information on social media sites.
Features of Listing Management Tool by Semrush
The tool allows businesses with multiple locations to manage their listings from one central location.
It provides automated alerts for any changes in the business information on different platforms and allows businesses to take quick action to resolve any issues.
Provides suggestions for optimization of business listing on different directories and platforms
Detailed analytics and reporting on the performance of business listings, including data on traffic, conversions, and reviews.
It helps to monitor and respond to customer reviews across multiple directories and platforms.
It allows businesses to update their business information on platforms such as Google My Business, Bing Places, and Facebook.
Pros:
70+ worldwide directories
Easy-to-use interface
Knowledge base articles
Excellent support
Free local listing check
Affordable rate
Cons:
It only gives you data for Google
Semrush Listing Management Tool Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Pro
$119.95 monthly
$99.95 monthly
Guru
$229.95 monthly
$191.62 monthly
Business
$449.95 monthly
$374.95 monthly
BrightLocal
Rating
4.8 out of 5
Best For
Improving local search performance
Free Trial
14-day
Brightlocal – Best Local SEO Tool
BrightLocal is a local SEO tool that helps businesses and digital marketing agencies improve their online visibility and reach more local customers. With BrightLocal, businesses can track their citations across various directories and platforms, monitor their local keyword rankings, and manage their online reviews. This information can then be used to improve local SEO efforts and increase visibility in local search results.
It provides a suite of tools and services to help businesses improve their online visibility, track their local rankings, and manage their online reputation. Its reputation management tools help businesses track their online reviews and respond to them in a timely manner.
Features of BrightLocal
This tool analyzes a business’s website and provides recommendations on how to optimize it for local search.
Local citation tracking feature that helps businesses track where their business is listed on local directories and websites.
It helps to track how a business is ranking for specific keywords in local search results.
It allows businesses to manage their Google My Business listing and optimize it for local search.
Businesses can track and manage their online reviews across various platforms, such as Google and Facebook.
Provides businesses with data on the most relevant local keywords for their industry and location.
Pros:
14-day free trial is available
Google my business profile audit
Reports of Local SEO
Citation builder
Huge learning resources are available
Excellent customer support
Cons:
Credit-based local search grid
Some users find that the platform is slow
BrightLocal Pricing
Plans
Monthly Price
Yearly Price (Get 2 months free)
Single Business
$29 per month
$24.17 per month
Multi Business
$49 per month
$40.83 per month
SEO Pro
$49 per month
$65.83 per month
Whitespark
Rating
4.6 out of 5
Best For
Local citation fined, Local SEO ranking, reputation building
Free Trial
14-day
Whitespark – All in One Local SEO Tool
WhiteSpark is a all in one local SEO tool to help businesses improve their local SEO presence. Its services include generating and managing citations, creating and optimizing Google My Business listings, checking local SEO rankings, reputation management and providing local SEO audits and reporting. Citations are mentions of a business’s name, address, and phone number (NAP) on other websites. Having accurate and consistent citations can help improve a business’s visibility in local search results.
The audit and reporting tool of WhiteSpark can help businesses identify areas where they can improve their local SEO. For example, the tool can identify missing or incorrect citations, and provide suggestions for how to fix them. The audit also provides insights on how to improve on-page optimization and content, identify technical issues such as site speed and mobile-friendliness, and recommend how to get more reviews.
The New, Drastically Improved, WhiteSpark Local Citation Finder
Features of WhiteSpark
Businesses can build backlinks and improve their visibility in search results and drive more traffic to their website.
Businesses can create and optimize their Google My Business listings through this tool.
It Identifies the best keywords to target in the local SEO efforts to improve the visibility in search results.
Helps to get more customer reviews to build trust with potential customers.
It finds missing or incorrect citations and provides suggestions for how to fix them.
It helps businesses generate citations on relevant websites and ensure that their business information is accurate and consistent across all citations.
Pros:
Free Google review link generator
Blog and video resources to learn
One time fee
Local rank tracker
Citation builder
Free tools are also available
Cons:
No integration with social media platforms
Some citation work is outsourced from the third party
WhiteSpark Local Citation FinderPricing
Plans
Monthly Price
Yearly Price (Save 20%)
Starter
$0
$0
Small Business
$39 per month
$33 per month
Specialist
$49 per month
$41 per month
Agency
$59 per month
$49 per month
Enterprise
$149 per month
$124 per month
Synup
Rating
3.9 out of 5
Best For
Online listings & reputations management
Free Trial
30-day
Synup – Local SEO Tool
Synup is a valuable tool for businesses looking to improve their visibility and reach in local search results. By providing an all-in-one platform for managing and optimizing online listings, businesses can make sure that they are easily found by customers online.
Synup helps businesses with local SEO by providing a suite of tools that allow businesses to manage and optimize their listings on various directories and platforms. This includes updating business information, such as an address, phone number, and hours of operation, as well as adding photos, videos, and customer reviews. It helps businesses track and improve their local citations, which are mentions of their business name, address, and phone number on other websites.
Features of Synup
AI-assisted content idea generator to help your business to grow on social media.
Analytics and reporting features that help you to track your online visibility and performance across different platforms.
Local citation service to claim, verify, and optimize the listings.
It allows users to integrate its platform with other business systems, such as CRM and marketing automation tools.
Helps to take a closer look at online customer reviews and consistently monitor user engagement.
Easy tracking of marketing performance with clear insights on website visits, phone calls, and business ranking.
Pros:
Task automation
Interactive store pages are available
Advanced analytics
35+ premium publisher
Mobile app is available
Free trial is available
Cons:
Poor customer support, no live chat option
Pricing is not disclosed
CynupPricing
You can contact vendor directly for detailed pricing information.
GeoRanker
Rating
4.3 out of 5
Best For
Checking keyword ranking based on particular areas
Free Trial
7-day
GeoRanker – Local SEO Tool
GeoRanker is a powerful tool for businesses looking to improve their local SEO efforts and increase their online visibility in specific geographic locations. More than 20,000 businesses are already using this tool to increase their local visibility, including booking.com. It is designed to help businesses and organizations optimize their websites, social media profiles, and other online assets to rank higher in search results.
The tool is helpful in local SEO because it provides businesses with a detailed analysis of their local search rankings, as well as insights into how they can improve their visibility in local search results. It also provides businesses with detailed information about their competitors and how they are ranking in local search results, which can be used to identify areas where they can improve their own SEO efforts.
Features of GeoRanker
You can find and create local citations to help boost your visibility in local search results.
It helps you to identify the most relevant keywords for the local market.
Provides data on search volume, competition, and suggested keywords.
It identifies which websites are linking to your website, and provides data on the quality and relevance of those links to help identify opportunities for improvement.
Helps you to understand how your competitors are performing in local search results and provides data on their online presence and marketing strategies.
Allows you to optimize your website, create high-quality local citations, and build relevant backlinks to help you rank higher.
Pros:
Automated reports
Local Rank checker
Complete Google ads audit
API Access
Free trial on all plans
Cons:
Credit-based pricing system
Can’t be accessible through mobile
GeoRankerPricing
Plans
Monthly Price
Pro
$99.00 per month
Agencies
$249.00 per month
Enterprises
$490.00 per month
Google My Business
Rating
4.6 out of 5
Best For
Creating and updating your Business Profile
Free Trial
Completely Free
Google My Business – Free Local SEO Tool
Google My Business is a free tool that allows businesses to manage their online presence across Google, including in search and maps. By optimizing its listing, a business can improve its visibility in local search results. Almost every business in the world that has a physical location is listed on Google. Businesses can create and manage a listing on Google Maps, which includes important information such as business hours, contact information, reviews, and photos.
It is extremely helpful because it allows businesses to improve their visibility on Google Maps, which is often the first place people look when searching for local businesses. By providing accurate and up-to-date information on GMB, businesses can improve their chances of showing up in search results when people are searching for businesses in their area.
Features of Google My Business
Customers can easily find the location of the business and other valuable information.
It provides businesses with analytics and insights into how their listing is performing.
Businesses can upload photos and videos of their products, services, and location to help customers get a better sense of what they can expect.
It also provides important information such as the business name, address, phone number, website, and hours of operation.
Customers can leave reviews on a business’s GMB listing, and businesses can respond to these reviews.
Businesses can create posts on their GMB listing to promote special offers, events, or other important information.
It allows customers to book appointments directly from the GMB listing.
Pros:
Free to use
Mobile app is available
Easy integration with other Google products
Easy-to-use user interface
Robust analytics
Help center articles are available
Cons:
Difficult to get customer support
Google My Business Pricing
It is Free to use.
Chatmeter
Rating
4.5 out of 5
Best For
Review management, listing optimization, and improving customer experience
Free Trial
Available
Chatmeter – Local SEO Tool
Chatmeter is a reputation management software that helps businesses improve their online visibility and reputation. It does this by providing businesses with tools to track and manage their online reviews, listings, and keywords, as well as providing them with insights on how to improve their local SEO efforts. 1000s of businesses are using Chatmeter to improve the accuracy of their listings in online directories.
Chatmeter has the ability to monitor and manage online reviews for businesses. It can help businesses track reviews from various sites, such as Google, Yelp, and TripAdvisor, and respond to them in a timely and effective manner. This is important because online reviews can have a significant impact on a business’s local SEO ranking and overall reputation.
Features of Chatmeter
Monitor and manage your online reputation by tracking mentions of your brand across the web.
Enables businesses with multiple locations to manage and track their local SEO efforts and online reputation for each location.
White Label Reporting to customize and brand reports to share with clients or stakeholders.
Gives businesses access to data and insights on their local SEO performance, including their visibility in local search results, ranking for specific keywords, and customer sentiment.
Provides businesses with insights into their competition.
It allows businesses to track their ranking for specific keywords and identify opportunities for improvement.
Pros:
Mobile app is available
Huge learning resources including blogs and videos
Voice search optimization
Demo is available
Reporting and analytics
Cons:
Pricing is not disclosed
Social media posting tool is average
ChatmeterPricing
You can contact vendor directly for detailed pricing information.
GrowthBar
Rating
4.9 out of 5
Best For
Finding local keyword suggestions
Free Trial
5-day
Growthbar Local SEO Tool
GrowthBar is one of the most trusted, user-friendly, and flexible SEO tools in the world. It was established by the inventors of Growth Marketing Pro. This google chrome extension tool is free to use. It is utilized to get SEO insights, execute keyword research, track SEO rankings, and access data points about websites and competitive inspection. GrowthBar is also used by some of the known companies like MagicJack, Bill.com, TeePublic, Codeless, and Minted.
GrowthBar is an effective tool for searching local keywords and analyzing the most successful local competitor’s keywords. You’ll get a ranking difficulty score for all the seed keywords. Your competitors’ domain authority, estimated organic monthly traffic, and top organic keywords will be included in the report created by this tool.
Features of GrowthBar
Provides keyword suggestions along with insights on keyword difficulty.
It helps to analyze the competitor’s website and extract the relevant keywords to make your local SEO strategy.
Keyword ranking tools that keep you up to date about the ranking of your business on specific keywords.
It provides a chrome extension to use this tool on any webpage.
Free meta description generator that helps you to generate SEO-friendly meta description that eventually leads to high ranking.
Conducts on-page SEO audits and identifies the possibility to improve SEO.
Pros:
A 5-day free trial is available
Chrome extension is available
Live chat customer support
List of free tools available
Cons:
Limited local SEO features
Not able to manage citations
GrowthBar Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Standard
$48 per month
$29 per month
Pro
$99 per month
$79 per month
Agency
$199 per month
$129 per month
Yext
Rating
4.4 out of 5
Best For
Managing Your Local Reputation
Free Trial
30-day
Yext Local SEO Tool
Yext was founded in 2006 and it is one of the best online brand management tools for managing your local reputation. Howard Lerman, Brian Distelburger, and Brent Metz are the founders of this company.
Yext offers a range of solutions to help brands with local SEO. It connects to various directories to ensure the accuracy of your business data and info.
The Knowledge Manager, offered by Yext, is a highly-regarded local SEO tool. It is the go-to resource for answers to the most frequent questions concerning your business. Store information such as hours, personnel, deals, and locations can be found here. Furthermore, Yext pages offer a straightforward way to keep your listings up-to-date and ensure accuracy. Customers can access comprehensive knowledge about your brand through integration with Knowledge Manager on these pages.
Features of Yext
It offers a listing distribution feature that allows businesses to publish their listings across multiple directories and platforms.
Helps to monitor and respond to customer reviews and ratings on various platforms.
Businesses can create and customize landing pages for their listings and provide a consistent and engaging experience for customers.
Detailed analytics and insights into an online presence, including how many times the business has been searched for and how many people have clicked on the listing.
You can create and manage your business information, such as hours of operation, products and services offered, and photos and videos.
It allows businesses to manage and update their online listings across multiple platforms, including Google, Bing, and Apple Maps.
Pros:
Numerous integration option is available
Huge learning resources including events and webinars
Proper documentation
Excellent support
Easy to connect to multiple listings
Cons:
No free plan or free trial is available
The user interface is quite ugly
Yext Pricing
They offer custom pricing, you can contact vendor for pricing details.
Ahrefs
Rating
4.7 out of 5
Best For
All-in-one SEO toolset
Free Trial
Not Available
Ahrefs – All in one SEO tool
Ahrefs is considered the best tool for SEO by professionals from all around the world, with its powerful data. This software was founded by Dmitry Gerasimenko in 2011 to build healthy SEO for websites in Google rankings. Ahrefs tool consists of many features such as estimating the quality of a website’s link through link building from one page to another, keyword research, analysis of growth and competitor, auditing content efficacy, tracking your website’s rank, and designing your website in a professional manner.
Ahrefs is a tool that helps with local SEO by providing information on backlinks and keywords that can be used to improve a website’s search engine rankings for specific geographic locations. The tool also allows users to research the top-performing content for a given location and identify local competitors. Additionally, Ahrefs’s Site Explorer feature allows users to see where a website’s traffic is coming from and which pages are getting the most organic search traffic, which can be useful for identifying opportunities for local SEO.
How to Do Local Keyword Research for Your Small Business
Features of Ahrefs
Provides data on how a business is performing on Google My Business, including reviews, photos, and clicks to the website.
You can monitor your business citations and see where they need to fix or add citations.
The tool offers recommendations on how to optimize website content and meta tags for local search visibility.
Ahrefs Local SEO analyzes the backlink profile of a website, providing insights on the quality and quantity of backlinks and identifying potential link-building opportunities.
Detailed information on the ranking and performance of competitors in the local search results.
It allows businesses to perform keyword research to identify the keywords and phrases that are relevant to their business and target audience.
Pros:
Immersive features in one platform
Free tools are also available
Excellent support
Browser extension is available
Easy-to-use interface
Huge data source
Knowledge base articles
Cons:
It automatically charges you if you exceed the plan limit
Doesn’t offer free trial
It doesn’t offer separate tools in a separate plan
Ahrefs Pricing
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.8 out of 5
Best For
Understanding how your site is performing in local search results
Free Trial
Completely Free
Google Search Console (GSC) Free SEO Tool
Google Search Console (GSC) is a free tool provided by Google that helps website owners understand how their site is performing in Google search results.
GSC provides detailed information on the keywords and queries that are driving traffic to your site, which can help you identify opportunities for optimizing your content for local search. GSC will alert you to any technical issues that may be impacting your site’s visibility in search results, such as crawl errors or broken links. GSC provides data on how your business is performing in Google Maps, including how many times it appears in the Local Pack and how many times people have clicked through to your website. Overall, Google Search Console is a valuable tool for understanding how your site is performing in local search results and identifying opportunities for optimization.
Features of Google Search Console
You can verify your business location and information and check the performance of your Google My Business listing.
It allows you to check if your business website is mobile-friendly and identify any issues that may be impacting its performance on mobile devices.
It identifies any issues with your website that may be impacting its performance in search results.
Structured Data testing tool that allows you to test and validate structured data markup.
You can submit your website’s sitemap to Google to help them better understand your website’s structure and content.
It allows you to see how your website is performing in Google search results, including the number of clicks, impressions, and average click-through rate for specific keywords.
Pros:
Free to use
Sitemap submission
You can request indexing of web pages
Mobile friendly check
Easy to use and configure
Provides reports and analytics
Cons:
Difficult to get customer support
Google Search Console Pricing
It is completely Free
Screaming Frog
Rating
4.8 out of 5
Best For
Identifying technical issues and optimizing the website structure for local search
Free Trial
Not Available. But, Free Version is there
Screaming Frog – Local SEO Tool
Screaming Frog was launched by Dan Sharp in 2010. It is a website crawling tool that can be used to analyze the technical structure and content of a website. Furthermore, Screaming Frog can be used to find and fix technical issues on a website, such as broken links, incorrect meta tags, missing alt tags, 404 errors, and duplicate content, which can negatively impact a website’s visibility in local search results. It can be used to check if hreflang tags are implemented correctly on the website and whether they are targeting the right languages and regions. It can be used to check if a business’s Name, Address, and Phone number (NAP) is consistent across the website and all other directories, which is important for Google to understand the business’s location and contact information.
Features of Screaming Frog
It checks for Google My Business listing and other local citations.
Generates XML sitemaps and verifies that they are properly formatted and can be accessed by search engines.
Identifies any technical SEO issues, such as duplicate content, that may be affecting the site’s visibility in local search results.
Analyze page titles, descriptions, and headers to ensure they are optimized for local search.
Extract structured data from a website to ensure that a business’s information is accurately represented in search results.
It crawls a website and identifies any broken links or missing pages that may be affecting the site’s visibility in local search results.
Pros:
The free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
WooRank is an automated website analysis tool that includes SEO auditing and monitoring, keyword tracking, competitive analysis, and in-depth website crawling. WooRank makes it simple to check your SEO status and provides useful advice to help boost your website. WooRank provides quick website reviews with loads of important info, plus a checklist of tasks; aiding businesses and digital marketers to get increased search engine rankings, convert visitors into sales, view their competitors, and amplify returns on their digital marketing investments.
Features of WooRank SEO
Woorank’s SEO audit feature checks a website for common local SEO issues, such as missing or incorrect NAP (name, address, phone number) information.
Provides a detailed analysis of a website’s on-page SEO, including information on title tags, meta descriptions, header tags, and more.
It shows you how many reviews and ratings a business has on different platforms such as Google, Yelp, and TripAdvisor.
It helps you identify where your business is listed on other websites, such as directories and local listings sites.
It allows you to compare your website’s performance to that of your competitors.
This tool can also show you which websites are linking to your site, which can be a strong indicator of your website’s authority and trustworthiness.
Pros:
Browser extension is available
Free trial is available
Excellent support
Modern and user-friendly interface
Help center articles and knowledge base
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
WooRank Pricing
Plans
Monthly Price
Yearly Price (Get 4 months Free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at U$1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
Yoast SEO
Rating
4.7 out of 5
Best For
Improving the visibility of a local business in search engine results
Free Trial
Not Available. But, Free Version is there
Yoast SEO Plugin
Yoast SEO is a plugin for WordPress that helps optimize a website for search engines, including local SEO. It includes features such as the ability to add and verify a local business address and contact information, as well as the ability to create and optimize pages for local keywords and phrases. Additionally, Yoast SEO includes an analysis tool that helps identify and fix common on-page SEO issues, such as missing alt tags and duplicate content, which can negatively impact a website’s local search ranking. Overall, Yoast SEO is a useful tool for improving the visibility of a local business in search engine results.
Yoast SEO Tutorial
Features of Yoast SEO
Provides suggestions to improve the local SEO of the web pages.
It includes built-in support for schema markup that can be used to improve the visibility of local businesses in search results.
It integrates with Google Maps and allows users to easily add a map of their location to their website and improve their visibility.
Users can easily add their business address and contact information to their website, which can be used to populate Google My Business and other local directories.
It includes a local keyword research feature that helps users identify the most relevant keywords for their business and location.
Yoast SEO allows users to assign local business categories to their website.
We hope now you understand the significance of local SEO and the various tools available to put it into effect. With these local SEO tools, you can quickly update and manage your online listings, allowing you to free up time for your local SEO strategy. Whether you have an online or a physical presence, these local SEO tools can help increase your business visibility, track performance, and generate leads and conversions. Use these promising tools to enhance the local rankings of your website.
FAQs
What is local SEO tool?
Local SEO tool is a software or platform that help businesses optimize their online presence for geographically-related search queries.
What are some examples of local SEO tools?
Some examples of local SEO tools include Google My Business, Moz Local, BrightLocal, Whitespark, Synup, and Yext.
How do I use local SEO tools effectively?
To use local SEO tools effectively, it’s important to understand how they work and how they can help you achieve your business goals. For example, if you’re looking to improve your search engine rankings, you may want to focus on keyword research tools and citation builders.
What are local citations and why are they important?
Local citations are mentions of your business’s name, address, and phone number on other websites. They are important for local SEO because they help to establish your business as a reputable and credible source, and can also help to improve your search engine rankings.
How do I build local citations for my business?
To build local citations for your business, you can start by creating a list of relevant directories, social media platforms, and business listing sites that are specific to your industry and location.
How do I track my local SEO performance?
To track your local SEO performance, you can use a variety of tools including Google My Business Insights, Google Analytics, and SEMrush. These tools can help you to monitor your website traffic, search engine rankings, and online reviews, as well as gain insights into your target audience.
How often should I update my local SEO strategy?
It’s important to regularly monitor and update your local SEO strategy. The search landscape and algorithm updates frequently, so you should continuously make adjustments accordingly.
How much should I pay for local SEO tools?
The cost of local SEO tools can vary widely depending on the specific tool and the features included. Some tools are free to use, while others require a monthly or annual subscription. So, you can choose the one that best fits your budget and the needs of your business.
Is local SEO important in 2023?
Yes, local SEO is still important in 2023. With the increasing use of mobile devices and location-based searches, it is important for businesses to optimize their website and online listings for local search in order to be found by potential customers in their area.
What is the best way to do local SEO?
Keep your site mobile friendly, focus on link building, create and optimize your Google My Business account, create content on your website that is relevant to your local community, build citations, and get regular positive reviews.
Stuck with your market growth and are having a very low conversion rate then it is most probably because of the low traffic or number of viewers to your site. And being very honest without having significant traffic to your eCommerce website you can’t really excel neither as an individual nor as an organization.
So sit back and take out time to think and complete the SEO checklist which can optimize your website properly and can help you gain the heights of your dream.
Keyword research is the most crucial step in generating organic traffic to your eCommerce website. Before starting with the actual content writing one should have done keyword research very thoroughly. A few of the important aspects that one should keep in mind while doing keyword research are-
Keyword Research Technique
Search Volume
Competition
Cost per Click
Search Intent
Let’s just go through these topics, in short, to help you get a clearer idea about what they mean. Long-Tail Keywords works better in eCommerce.
Search Volume– we can define search volume as the number of people searching for a specific keyword.
Competition– As the name suggests it represents the competition or difficulties related to that keyword. The most common mistake that people tend to do is they just check the search volume and opt for the highest one neglecting its level of difficulty.
It is very important to have a catchy title for the products on your eCommerce website because it is the very first thing that a viewer sees and if it does not appeal to the viewer then there is no means of having the best content inside.
Your Title should be under 50-60 characters.
Few of the tips that can help you to achieve the perfect title;
Keep the title clear and simple to understand and avoid confusion
Use number and statistical information
Demonstrate emotions
Include keywords
User-friendly
Include keywords in the site URL and Headings
Try including the specific keyword in the URL, heading, and the subheading of the page so that it can be easily understandable by the crawlers what exactly the pages focus on.
Keyword in the URL Structure
This also helps in improving the visibility because the h1 tag and the URL are of the highest priority.
However, from this, we don’t mean to use the keyword in every next sentence. Also, ensure that the URLs and then heading on every page of your eCommerce s website is unique.
Image optimization
Image optimization helps google understand the context behind the image used on your eCommerce website. It makes the page more crawlable for the google spiders. Which in turn helps in improving the ranking.
This also helps the viewer that is visually impaired or is having network issues. Image optimization involves using appropriate
File names
Alt text
Try using file names that are more user-friendly rather than using the default names such as screenshot43556.jpg. It is also recommended to use images of small size such as jpg or jpeg format.
Reduce page load time
The page load time is a very important factor in determining the efficiency of your eCommerce website. Because nowadays people have a very busy lifestyle and if the website fails to keep up with the pace then it could lead to a loss of the potential customer.
Page Load Speed Factors
It is also an important factor while determining the user experience. What also happens here is, that if the spiders find that the page load time is higher than expected then they assume that the quality of the page is not up to the mark and thus decrease the visibility.
Minimum Content
Every page of the eCommerce website is assumed to have a minimum of 250 unique words to improve the quality of the content and the experience. Product descriptions must be short and to the point so that user can take the action as it helps them in taking purchasing decision.
Product description should be written by keeping the target audience in mind by including the key points which can solve their issue.
Meta Description
The Meta description is not directly related to SEO management but it has a great impact on the click-through rate because after the title tag this is the only description available to the viewer.
Meta Description
Ideally meta description length should be around 150-160 characters and it must summarize the page content.
It is the main space where you can advertise the best about your eCommerce page. You can attract people by,
Asking an interesting question
Stating an interesting or shocking fact
Providing statistical data
E-commerce SEO Tutorial
Avoid Plagiarism
It is the most common reason for the site not being able to rank. If the content up on your site is copied from other sites then it leads to Plagiarism. It could be related to the content, the images, data, or anything. Plagiarism can be of type intentional or unintentional.
Your website must have unique quality content and must give the user the reason to read. Plagiarism content can drop your ranking which results in low traffic.
However, this doesn’t really matter whatever type it may be google treats it as a practice to alter the ranking and deceive the crawler by irrational means.
Reviews
One might think that reviews or customer testimonials are not related to SEO however this is not what happens, the crawler and the viewer analyze the products more efficiently. It also helps in improving the content on the eCommerce website.
You can use different ways to get Customer testimonials that can help you convert the visitors into customers, which can grow your brand’s reputation and sales.
Customer Review
Mobile Friendly
It has now become one of the mandatory parameters from an optional checkmark. Back in the day, it was not essential for the sites to be responsive or mobile-friendly now as time passed it has become one of the basic requirement as the viewer tend to use the site on different devices such as phone, laptops, desktops, and pads.
Around 64% of searches come through mobile as compared to the desktop search percentage of 35%. So it is necessary to have a mobile-friendly website.
Mobile Friendly
You can run mobile friendly test on this website to check if your website is friendly or not.
https://search.google.com/test/mobile-friendly/
The search engine appreciated the e-commerce website of a Mobile Friendly label. This label tremendously helps in improving the site ranking.
Website Structure
Websites shouldn’t just be a random collection of posts or blogs instead they should be well organized and should have some meaning to them. You all might have heard about Website architecture from many people. “That your website should have a good architecture” and so on.
Good Website Structure
Website architecture is the means by which the content on the website is linked together. In simple words, we can say that it is a way to simplify the navigation of the user and also for the search engine crawlers. Website structure includes a Navigation menu, URLs, Internal links, and breadcrumb. We will be discussing all of these topics in detail below.
What a good website structure actually looks like?
A website where a lot of thinking has gone behind its architecture consists of grouping based on the type of content, highlighting the most important pages and posts, using hierarchical order, and providing easy navigation.
Breadcrumb Navigation
It is a nice habit to have breadcrumb navigation to the subpages. Because this turns out not only to be helpful to the humans but also to the crawlers.
Breadcrumb Navigation
It helps the humans to understand where and on which page they are on the site and whereas it helps the crawler to understand the structure of the eCommerce site and helps in creating neat and simple internal site links.
Resolve 404 Error
Most of the time the viewers acknowledge errors like 404 error- page not found. This occurs when;
There’s a change in the permalink
Removed or deleted content from the eCommerce website
Misspelled links
404 web error
These errors definitely create a negative impression thus we need to resolve them. The best way to resolve the 404 error is to use 301 re-direct.
This redirecting method helps in redirecting the viewer to the new URL if they type in the old URLs.
Ensure that the sites are crawlable and indexable
For the search engine to be able to crawl and rank your eCommerce website it should be optimized for both on-page and technical SEO.
If the site is not optimized then completing the above-mentioned checkpoints will also be of no use, You can check if your eCommerce website is crawlable or not from the google console.
HTTPS
The search engine offers a very minor advantage to the sites using HTTPS over the sites using HTTP. This not only has become a source of advantage but has become essential for the viewers. Let me explain to you how
HTTPS Security
The eCommerce website uses payment gateways that are connected to the cart. What HTTPS does is provide encryption between the servers and the website. Thus this helps and provides a means of safety to the buyer thus it is essential to have HTTPS. We can simply get our site protected by HTTPS we just need to install an SSL certificate.
Backlinks and Internal links
One of the top ways to optimize off-site SEO is by using backlinks. Backlinks from another site show the search engine that your site is trustworthy as it is being backed that is used as a source of reference from other sites.
However, it is very important to assure that your site is backed by an authorized source rather than being linked with untrustworthy and spam websites.
We can also use internal links that link to different pages of our own eCommerce website. This helps in increasing the visibility of other pages as combined.
Use Multiple Keywords
We can also try using multiple keywords on our eCommerce website rather than only focusing on a single Keyword. It helps to improve the reach because by using multiple keywords we can cover a particular topic in different ways.
Block Unnecessary pages
There are some pages on the eCommerce website that are not up to the mark in terms of UI/UX or landline. Some of the examples of these pages are Checkout pages, wishlist pages, and thank you pages. We can tell the search engine to exclude such pages from being indexed or crawled.
This indication can be done by adding the “robots.txt” file.
We can check which pages are excluded from the google console and get a double assurance about the pages which are to be crawled and which is to be avoided.
Schema
Having a schema markup on the website is a great way of telling the search engine about the content on your web page. Adding schema helps the bots crawl faster and also boosts the ranking of the web page i.e increases the click-through-rate.
Schema Markup
We all must be aware of HTML which is a markup language. One of the other and very useful markup languages that are used to add another layer to the websites is Schemas.
There are different of Schema Markup and here are few which eCommerce websites must have on their website-
Organization
Breadcrumb
Product Page
Item List
Rating & Review
FAQ
JSON-LD is an amazing free tool to generate different types of Schema Markup.
Filter product category
These are the key tools to help the user find the desired product simply in a few steps. However, if it is not done carefully then it can backfire as well.
Product Category Filter
A few of the common filters for the product which are mostly used by eCommerce websites are size, brand, color, occasion, range, relevance, popularity, etc.
Design strategies that must be considered while designing the filter are;
Test the filter as you design. (The filter should be working)
Keep it simple.
Add specifications related to the product.
Use a variety of ranges and scrollers.
Make it look attractive.
Conclusion
As of now, you have a complete checklist to get the perfect SEO rank and increase visibility and productivity. So get ready and complete them to get ranked in the top 10 searches on the first page of google.
And we assure you that it is not that hard to achieve just calmly complete and consider the checkpoints mentioned above and before its end, you will be able to observe the difference in your eCommerce website.
FAQ
Is SEO Important for eCommerce?
Yes, SEO is important for E-commerce businesses. It helps in getting rank for the relevant customer searches and also boosts the sales.
What is the best eCommerce platform for SEO?
There are so many eCommerce platforms for SEO from which you choose from and you must choose the platform which can optimize your store as per the search engine. Here are few best SEO eCommerce platform which you can choose from-
Shopify
Woocommerce
Magento
Wix
BigCommerce
Squarespace
What are the main benefits of eCommerce SEO?
There are numerous benefits of doing SEO of your eCommerce store like-
On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.
In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
What is On-Page SEO?
On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.
What Are The Most Important Parts of On-Page SEO?
Some of the most important parts of On-Page SEO are listed below:
Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
Website Speed: Optimizing website load speed is important for both users and search engines.
Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.
By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.
Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.
Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.
Key Features:
With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Top On Page SEO Tool
SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.
SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.
Key Features:
SEMrush can be used for PPC keyword research.
Find profitable keywords for your website.
Dump one seed keyword in the tool and get thousands of combinations.
Check the SEO score, originality, and readability score of your content.
Get tips to improve content and SERP ranking.
Check the ranking of your website and build a powerful paid search campaign.
Get a detailed report on backlinks.
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.
Key Features:
Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
One can easily find questions related to the seed keyword.
The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.
Key Features:
The tool will scan your content and tell you if there is plagiarism.
It will also show you websites to which your content is similar.
You will be alerted if someone is stealing content from your website.
Pricing Plan:
Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.
Getting information on improving the user experience of a web page
Free Trial
Completely Free
PageSpeed Insights
Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.
Key Features:
Instant analysis of the speed of your website on mobile and laptop devices.
Enabling a detailed report of the bugs that cause the lowing down of your website.
Pricing Plan:
PageSpeed Insights is Free to use.
Seolyzer
Website
Seolyzer.io
Rating
4.8/5
Best For
Site crawling and log analysis
Free Trial
Available
Seolyzer – Website Crawling and Log Analysis Tool
Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.
Key features:
Find pages that Google finds very important.
Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
Find pages that are missing the title and meta description tags.
Understand desktop v/s mobile responsiveness.
Find the response time of the different URLs crawled.
Discover active and new pages.
Pricing Plan:
Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price (Get 2 months Free)
Monthly Price
Lite
€390/year
€39/month
Advanced
€690/year
€69/month
Premium
€2490/year
€249/month
Enterprise
Custom Price
Custom Price
Seobility
Website
www.seobility.net
Rating
4.7/5
Best For
All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial
Available
Seobility – Best On-Page SEO Tool
Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.
Key Features:
Check yourSEO ranking.
Find on-page SEO issues.
Find issues related to your title, meta description, and page URLs.
The tool will also tell you problems related to page speed and duplicate content.
Seobility also determines if the website has a responsive design or not.
The tool will show your website’s link profile and specific server errors.
Seobility – Your All-in-One SEO Tool for better website rankings
Pricing Plan:
Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.
This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.
Key Features:
Find how many total links are present on your website.
Find how many broken links are present.
Pricing Plan:
Check My Links is Free to use.
WooRank
Website
www.woorank.com
Rating
4.4/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
Woorank – all-in-one SEO tool
WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.
Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.
Key Features:
Get a detailed report that measures your SEO efforts and backlinks.
Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
Using the site crawl functionality you can find problems in your on-page SEO efforts.
Analyze your competitor’s SEO tactics.
You will get unlimited website reviews and a score based on user experience.
The tool will also check if your server is up or down and analyze your site speed.
It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$89.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Moz Pro
Website
Moz.com
Rating
4.5/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial
Available
Moz Pro – Best On-Page SEO Tool
Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.
Key Features:
Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
The tool also provides how severe the issue is and how to easily fix it.
Learn how people are finding your services and products.
Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
Understand for which keywords your website is upscaling.
Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
Get tips to optimize your page and new content ideas based on your previous articles.
Find ling building opportunities.
Quick Introduction to Moz Pro
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.
FAQs
What is meant by on-page SEO techniques?
On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).
What are the best on-page SEO techniques?
The best on-page SEO techniques include:
Optimizing title tags and meta descriptions
Using relevant keywords throughout the content
Creating a clear and user-friendly website structure
Optimizing images and videos with alt tags
Creating high-quality, unique and original content
Utilizing header tags (H1, H2, H3)
Internal linking
Creating and submitting a sitemap
Optimizing website load speed
Making the website mobile-friendly
These techniques help search engines understand the content of a website and improve its visibility in search results.
Which are the best On-page SEO tools in 2023?
Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.
What do on-page SEO tools do?
On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.
Are there any free on-page SEO tools?
Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.
Can on-page SEO tools improve my search engine rankings?
On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.
How do on-page SEO tools help with competitor analysis?
On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.
Can on-page SEO tools help with technical SEO issues?
Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.
Marketing Miner is an SEO tool for data-driven marketers or simply a data mining tool. It was founded by Filip Podstavec in 2015. The main focus of the tool is to gather marketing data insights.
Marketing Miner has been given a near 5-star rating on g2, Software suggest, and many other similar tool reviewing websites.
The target audience of this app includes marketers and entrepreneurs. As per the company, they offer 40 different features useful for search engine optimization.
In this blog, we will discuss the features as well as pros and cons of Marketing Miner to see if they could deliver what they promised.
Marketing Miner is loaded with the following features:
Keyword Research
Keyword Research Feature of Marketing Miner
Based on your search query this feature analyzes the important SEO metrics such as search volume, keyword difficulty, trends, CPC, SERP, etc.
The trending keyword feature lets discover popular keywords similar to your search. Moreover, it also suggests the new keywords that have gained popularity recently.
This feature is meant to detect the technical issues on your site that may be hindering your rankings. You can analyze the indexing status to understand which page of your website is unable to attract traffic.
Another feature lets you check response codes for a webpage so you can find errors and resolve them. This app also identifies which of the external or internal link/s given on your website is broken so you can fix it.
Marketing Miner is also said to reduce keyword cannibalization in your text and help you improve your online visibility.
The search visibility feature estimates the traffic for a page and analyzes ranking keywords for both paid and organic traffic.
The alert notifies you of the technical SEO changes and keeps you updated.
Rank Tracking
Rank Tracking Feature of Marketing Miner
This helps you get detailed information on the performance of your website. The position tracking helps you see the progress of your keyword ranking on regular basis.
A bulk keyword rank checker helps you check ranking for multiple keywords.
Competitor Analysis
Competitor Analysis Feature of Marketing Miner
They offer the competitors insights like which keyword they are using to rank higher. The estimated traffic on the website together with an analysis of their performance based on organic and paid traffic.
This also reveals to you the top-ranking pages of your competitors and helps you make data-driven decisions. Overall, you can obtain the list of sites that always appear as your competitors in Google search.
This tool also makes brand monitoring possible by checking what other people have to say about your competitors. This also keeps a keen eye on the competitors and notifies any changes in their website immediately.
Brand Monitoring
Brand Monitoring Feature of Marketing Miner
This tool detects the online mentions of your brand and how others reacted to it. Thus, helping you build new partnerships.
You can also set an alert for your mentions, so you can immediately respond to them. Also, it tracks the mentions of keywords and phrases related to your niche to keep you updated with the latest trends.
Link Building
Link Building Feature of Marketing Miner
Telling you about the mentions in this app gives you an opportunity to build new links and strengthen your backlink profile. It also notifies if and when the links are removed.
It gives an insight into the websites that rank for the same organic keywords as yours. It also provides the contact details such as email addresses and social media handles that may be interested in working with you.
API
API Feature of Marketing Miner
The Application Programming Interface (API) helps you to extract data without manually logging into the tool. The app provides over 10 endpoints such as search volume, keyword suggestions, etc. to extract data.
The accurate and fresh insights are quite useful in enhancing your SEO strategy while dealing with bulk data.
The REST/POST APIs are flexible and support working on your own dashboards or applications. Project APIs are meant to extract worthy data from your projects.
It is an all-in-one program that reduces the need of using any other SEO tool.
It has quality click-stream data for SEO specialists.
It is relatively inexpensive in comparison to other similar tools.
The data provided is authentic and reliable.
The keyword analysis feature gives you an insight into the customer demand and needs.
It gives real-time alerts of the mentions. Thus, helping you respond quickly.
It has the ability to work with a large amount of data.
It offers simple and intuitive reports.
It is time-saving.
Provides Bulk Data analysis. You can analyse up to 100,000 keywords, domains and URLs
Marketing Miner provides a free version and their paid plan, which starts from $13, is affordable for small businesses and freelancers, in comparison to all the biggest players in the SEO tools market.
Cons of Marketing Miner
The interface can appear crowded owing to a large number of features.
It may be difficult to use in the first instance. So it may take time to accustom to the interface.
The final reports may sometimes appear technical for a layman and may need a little description.
Conclusion
The best part about Marketing Miner is the authentic and reliable information provided by the app. The ability of the app to work on a large amount of data simultaneously gives it an edge over other similar apps. The reports are mostly simple and easy to read.
Still, we cannot deny certain drawbacks to the app. But, the best part about it is that the team is regularly working on updating and improving the features. Our suggestion to them is to first improve their customer care services to hear and help people.
Overall, the app appears good. Most features work efficiently while a few may cause trouble at certain points in time. Comparing the promised and delivered features, the customers are able to take advantage of 95% of the features promised by the Marketing Miner easily which is a really big achievement. Therefore, our suggestion is to give this app a try.
FAQs
What is Marketing Miner?
Marketing Miner is an all-in-one SEO tool for all the marketers and SEO professionals to rank higher on google and grow their business.
What are the features provided by Marketing Miner?
Marketing Miner provides SEO Audit, Keyword research, Link building, Rank tracking, Competitor analysis and more.
What is the pricing of Marketing Miner?
Marketing Miner has 3 plans Miner, Digger, and Machine each cost around $29, $59, and $99 respectively. It also has a free plan that offers 1000 queries for one month.
The race to be seen is indispensable today! Every single company and startup be it small or large, all wish to have a top-quality digital marketing strategy and search engine optimization (SEO).
Businesses today are working towards boosting their website’s search engine rankings, they are looking towards increasing the organic traffic and are running advertising campaigns to improve traffic conversion and a lot more. All this in today’s contemporary world has become an indispensable part of the business campaign.
To achieve all this sounds a bit complex, especially for someone who is a novice in the field of marketing and search engine optimization process. So to make this easy, there are solutions like Ahrefs, which is the perfect example of a search engine marketing tool that helps, face competition in the most efficient manner. So, we have listed the best Ahrefs alternatives in 2022.
Ahrefs is an ultimate SEO tool for keyword tracking, competitive analysis, Backlink checking, and a lot more. The prime theme of the tool is that there’s no need to be a pro to rank higher or get more traffic.
Ahrefs Website
Ahrefs is a tool best suited for SEOs, marketers, enterprises, digital marketing agencies, and small and big businesses. If you want to perform Backlinks analysis, then Ahrefs is probably the best for the task. They have a rich database with trillions of links that make, the process faster, more efficient, and a lot more reliable which makes it a great alternative to Ubersuggest.
Ahrefs provides a toolkit that consists of Keyword researching, Backlink Checker, Rank Tracking, Site Audit, Content Explorer and a lot more. It keeps an eye on the competitors’ backlinks and sends an alert for various keywords whenever your site starts ranking. Ahrefs is popular for its free tools such as Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar and more.
Features of Ahrefs
Site Explorer
The site Explorer in Ahrefs is a powerful competitive research tool that everyone has been looking for. It includes a set of 3 basic tools in it that helps in building a powerful site reach and interface.
Organic traffic research
It helps to gain insight into which keywords bring the most traffic, which keywords are making your competitors rank higher, and what are pages are bringing the most search engine traffic.
Backlinks Checker
With the Backlink Checker tool, one can keep an eye on the quality of Backlink profiles linked with the competitors.
Paid traffic research
Helps in knowing about when the competitors are doing paid search advertising and where they funnel their paid traffic.
Keyword Explorer
Keyword research is one of the most important parts in the field of SEO tools. With keywords explorer, one can find thousands of interactive and engaging keywords, their difficulty level in the ranking, and also can find their potential traffic insights.
Site Audit
This tool helps in getting the right knowledge about what is stopping a website from ranking higher. This feature provides exhaustive website analysis, helps in exploring data, and all in all, keeps a track of the progress. It also helps in executing JavaScript while crawling.
Rank Tracker
With Ahrefs one can easily monitor their ranking and keep an analytical comparison check for their competition as well. Also, you get the history of:
Visibility
Average position and traffic
Positions distribution
Content Explorer
The feature helps in getting knowledge about the top quality content in a particular niche. This finds the most important and popular articles on a certain topic and sorts its results by:
Organic traffic
Referring domains
Domain rating
Traffic value
Social shares
Along with this, it has a complete package of filters that provides content that matches your criteria.
Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.
SEMrush
SEMrush Website
With more than 5 million users, SEMrush is not only one of the most popular alternatives to Ahrefs but is also considered one of the all-time best in its niche. SEMrush works with the prime theme of fetching the data, which makes the optimization process flawless.
It is a tool specially meant for the ones involved in SEO and PPC. It includes a wide variety of tools that help in lead generation, keyword research, and most importantly help in driving more traffic.
Pros of SEMrush
Helps in easy understanding of analytics and performance.
Contains helpful information that helps in increasing overall site ranking.
Helpful in understanding the competition.
Covers an abundance of digital marketing needs of uses.
Helps in getting important Backlinks.
Maintains site traffic.
Cons of SEMrush
Pricier as compared to SpyFu.
Site audit tools sometimes read false errors.
Traffic predictions may sometimes be misleading.
SEMrush Pricing
Plan
Price
Projects
Keywords to Track
Reports
Pro
$119
5
500
5
Guru
$229
15
1500
20
Business
$449
40
5000
50
Mangools
Mangools Website
Launched in 2014, Mangools is an SEO tool, working towards making the process of SEO easy for everyone. It has a bundle of 5 very powerful SEO tools, specially meant to carry out effective workflows. Its package includes everything from Backlinks analysis, keyword research, rank tracking to SEO process analysis of the competitors.
It is a highly interactive tool with great visualization and UX, that suits every genre of the audience be it a beginner or a professional. It is a complete value for money if all in one tools are taken into consideration.
Pros of Mangools
Each tool helps to work in detailed and thorough SEO work.
The pack of 5 is a unique and must for every SEO management company.
Detailed keywords search available.
Suggestions keywords and most searched questions provide complementary help.
Cons of Mangools
Link tracking modules are a bit weak.
The site profiler isn’t up to the mark.
Some keyword metrics are a bit off as compared to other tools.
Site Profiler backlink results are not always accurate.
Mangools Pricing
Plan
Pricing
Keyword Lookups
Tracked Keywords daily
Backlink rows
Mangools Basic
$29.90/month
100/24 hrs
200
100,000/month
Mangools Premium
$39.90/month
500/24 hrs
700
500,000/month
Mangools Agency
$79.90/month
1,200/24 hrs
700
1,200,000/month
Serpstat
Serpstat Website
Serpstat is a marketing intelligence platform, that helps in providing search engine optimization at every step or working. With the platform, you may easily carry out your SEO and PPC campaign, get knowledge about what your competitors are doing, what is best suited for your business, and what are the top keywords and backlinks will provide you maximum benefit.
With Serpstat, you can do localized research, it provides the access to various countries’ databases to provide the best possible results. Better for marketers to use in comparison to SpyFu.
Pros of Serpstat
Scrape search results for a ton of keywords and queries.
Solid tool for search engine marketing.
Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
Give knowledge of where your site stands against competitors.
Cons of Serpstat
If not using the paid version, the info access will be limited.
Sometimes there is a lack of information in terms of metrics.
There are some of the competitors out there with a lot more accurate information.
Limited tools in comparison to its competitors.
Serpstat Pricing
Plan
Price
Searches per day
Projects to track
Pages to Audit
Lite
$69/mo
500
10
150,000
Standard
$149/mo
5000
50
400,000
Advanced
$299/mo
8000
75
1,250,000
Enterprise
$499/mo
12,000
100
2,500,000
SpyFu
SpyFu Website
SpyFu is an all in one tool kit for SEO (Search Engine Optimization) and PPC (Pay Per Click). It is an overall package when it comes to search engine marketing and the digital marketing process. It has abundant features especially meant for the sole purpose of reducing complexity among pure novices.
This tool works with the theme of providing new opportunities for its search marketers by advertising the “Search Formula” of their greatest competitors to them that in counter helps them to build their marketing strategy.
Pros
Scrape search results for a ton of keywords and queries.
Solid tool for search engine marketing.
Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
Helps in making well planned and educated guesses after knowing analytics.
Cons
If not using the paid version, the info access will be limited.
Sometimes there is a lack of information in terms of metrics.
Limited tools in comparison to its competitors.
SpyFu Pricing
Plan
Pricing
Sales Leads
Weekly Tracked Keyword Rankings
Basic
$39/month
250
5,000
Professional
$58/month
500
15,000
Team
$199/month
2,000
40,000
Moz
Moz Website
Moz is a popular tool for SEO, link building, keywords research, and analytical comparison as well. It provides all in one marketing solutions, that help any business to grow without any manual excess work. Comparing it to its competitors, like Ahrefs and SEMrush, the tool stands a bit low in competition.
The biggest drawback is its features, which are a bit outdated for the competition. The tools like SEMrush and Ahrefs are constantly bringing new updates that make them, suited for the competition. Moz Pro decipher the data so that the user doesn’t have to.
Pros of Moz
Provides meticulous and accurate data.
Best suited for small business owners.
One of the easiest mainstream SEO tools.
The interface is pretty stable, tested and neat.
The reporting is quick and easy.
Cons of Moz
Seems like made for IT developers more than marketing developers.
Lacks customization in reporting.
Expensive with respect to the features it provides.
Difficult to understand in one go for non-technical people.
These SEO tools are definitely, a must in today’s contemporary world. So this was the list of the best Ahrefs alternative websites. Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.
FAQ
Is Ahrefs better than SEMrush?
Many people consider SEMrush as the best SEO tool as it provides more data compared to Ahrefs.
Why do I need Ahrefs?
Ahrefs helps you find the right keywords, you can check backlinks, and track your traffic to improve your search ranking.
Which SEO tool is best?
Ahrefs, SEMrush, Moz, Ubersuggest, and SpyFu are some of the best seo tools digital marketers used.
We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.
But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.
For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.
A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.
Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.
At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named “PageRank”.
After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.
Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.
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Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.
The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.
Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.
Backlinks Are the First Step for Ranking on Google
Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.
Backlinks Can Increase the Traffic of a Site
It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.
New Content Is Searched by the Means of Backlink
There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm “spider” takes the help of backlinks provided by the trusted sites.
Backlink Helps to Create Trust
If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.
Creates a Way for Initiating a Relationship Between Different Sites
Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else’s way.
Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.
It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.
Frequently Asked Questions
What is the backlink profile of a website?
A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.
How do you analyze a backlink profile?
Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.
How do backlinks help in SEO?
Backlinks create a good impression of your website. It also helps your website rank higher on Google.
Common mistakes while evaluating the quality of backlink:
Focusing Only on DA and DR.
Don’t consider the traffic.
Don’t check the outbound links of the referring domain.
Don’t check the Referring domain IPs.
Don’t use the relevant anchor text.
Don’t check the top keywords of the referring domain.
Don’t check the Spam Score.
What are toxic backlinks?
Toxic backlinks are links that are unnatural on Google’s eye. It can impact your SEO badly. It can happen naturally as well. Thus always keep an eye on your backlinks.
What makes a Backlink Toxic?
Here, I have listed a few parameters:
Low Domain Authority.
Mirror pages – Too many backlinks coming from the same anchor text.
Spam sites or the sites which are built for only link building purposes.
If the site is not indexed.
Links with unnatural anchor text.
Trust flow = Null.
Links those marked as sponsored.
Hidden links from the website’s footer.
Links that are forced into blog comments.
Free google links ( Ex: Google Maps Links).
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Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.
Domain Authority/Domain Rating.
Organic Traffic.
Link-type should be Do-follow only. No sponsor tag or no-follow links.
Check if it is indexed on Google or not.
The number of Unique Referring Domains.
Relevant or natural anchor text.
Alexa Rank.
Trust Flow.
Citation Flow.
Spam score.
The number of outbound links.
The number of inbound links.
Social shares
Site and Page relevance – Similar niche or relevant sites.
Referring IPs – to check PBN.
Domain Age – Usually, Old domains have more authority.
Link Location- Header, footer, left sidebar, right-sidebar, body.
Quality of the keywords they are ranking.
But to be honest, I don’t follow all the KPIs mentioned above.
List of my KPIs:
DA/DR – Must be higher than my website. It should be 30+ at least.
Organic Traffic – Always Check the trend of organic traffic growth. Ensure the traffic is growing exponentially. Organic traffic should be a minimum of 5k on Ahrefs. Though, it may vary with the different niches.
Growth of traffic on Similarweb
Link Location – Ensure you are getting links from the body of the content.
Link Type – It should be Do-follow. A no-follow link does not add SEO value.
Spam Score – Always check the Spam Score on Moz. It should be under 5 %.
The number of outbound links – Always try to build links from the websites, which are providing very few and relevant outbound links. Avoid websites that are giving numerous outbound links to irrelevant websites.
Check Outgoing Links from Ahrefs
Site and Page relevance – Build links only from the relevant niche websites. The link must look natural inside the body of the content.
Relevant or natural anchor text – Always use relevant anchor text. Don’t make your anchor text keyword rich.
Indexing Status – Always check the link you have acquired, if it’s indexed on Google or not.
Referring IPs – If you are buying links from cheap sellers who used to provide you with a list of 50 sites, then always check the referring IPs to check if those are PBN sites or not. Building PBN links is risky, Once Google identifies, you will get penalized.
Quality of the Top-Ranking Keywords – It is important to check the top-ranking keywords. It will give you an idea about the quality of the traffic that a particular website is driving.
SEO forecasting is the process of determining what results from SEO can drive. Results from SEO are unpredictable. The search engine algorithms are complex and take into consideration a vast amount of data. By analyzing site data, you can predict potential site visibility, which allows you to forecast organic traffic potential and conversion rates. When you look at forecasting data, you see that there is a direct connection between SEO goals (i.e. ranking improvements) and organizational goals (i.e. making money). SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. SEO forecasting can help with sales or predict the future impact for a client. Google is the single-largest traffic driver to websites.Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).
You’ll probably want to consider looking for:
Current organic traffic (and hopefully historic traffic data too)
Search volume
Seasonal changes in search volume
Ranking data
Conversion rates from organic search
Average Order Value (AOV)
Click-Through Rate (CTRs)
Search Engine Optimization (SEO)
SEO continues to establish itself as a credible marketing channel, forecasting traffic potential. Most SEO forecasts use first-party data sources like Google Analytics or Google Search Console. Here we will discuss various aspects of data forecasting for SEO.
72% of online marketers describe content marketing as their most effective SEO tactic
Google currently holds 90.1% of total search engine market share.
81% of people do some type of online research before making a large purchase
47% of consumers read 3-5 pieces of content created by a company before talking to a salesman from that company
Leads from search engines have a 14.6% close rate, while outbound leads have a 1.7% close rate
75% of people never scroll past the first page of search engine.
78% of location-centric mobile searches result in an offline purchase
Why to Forcast Data for SEO
1. Ranking Improvements
The goal is to optimize content to move to page one and higher on page one of the Search Engine Results Pages (also known as “SERPs” or “SERP”) which is Google’s response to a user’s search query. Most clicks go to the top three results. According to CTR studies, the site in position one on Google receives twice as many clicks than the site in position two. Ranking higher on the SERP means more visibility for your site and therefore more impressions. Well-optimized sites get more and more traffic over time, and that means more leads and sales.
According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:
Purpose of the page
Content quality and amount
Website info and info about the content creator
Website reputation and content creator reputation
User interaction with the page (time on page, bounce rates, and so on)
The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. 50% of traffic around the web entered websites by clicking on them in the organic search results. If your page ranks well, people will click it. Search engine optimization efforts aim to increase organic traffic. Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%.
Quick SEO tips to increase organic traffic:
Improve existing content with missing subtopics
Send emails to everyone you link to
Add internal links to new pages
Do an annual content audit
Repurpose blog posts as videos
Respond to relevant Help a Reporter Out (HARO) requests
Monitor competing backlinks for underperforming content
Conversion is defined as when a user buys a product. Let’s say out of 1,000 visitors, 10 buy an item online. The conversion rate is then calculated as follows: (10 actions / 1,000 visitors * 100 = 1.0 percent). The conversion rate would in this case amount to 1.0 percent.Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action. Increasing conversion rate means that more of your site traffic converts to meaningful actions that grow your business.
Examples of conversions:
Macro-conversions
Micro-conversions
Purchasing a product from the site
Signing up for email lists
Requesting a quote
Creating an account
Subscribing to a service
Adding a product to the cart
Conversion rate optimization has distinct benefits for SEO these include:
Improved customer insights
Better ROI
Better scalability
Better user experience
Enhanced trust
Most effective ways to increase your conversion rate:
In 2017, E-commerce accounted for $2.3 trillion in global sales, the number is expected to increase to $4.88 trillion by 2021. It’s crucial to have a strong search engine optimization (SEO) strategy. Keywords in SEO is an important part of increasing sales.
SEO sales strategy is all about focusing on SEO efforts on boosting leads and sales. With this you can target potential customers and who are looking for the specific products or services that your business offers. Right SEO strategy can boost your conversion rate and increase sales. By using the right SEO strategy you can bring the right users to your website, and streamline the sales process. Implementing SEO for increased sales is a smart online marketing strategy that every business should take advantage of. An effective PPC campaign can bring in more leads for your sales. For many businesses and e-commerce sites, using a combination of SEO services and PPC/ Google Ads will make the most advantage.
Research shows that obtaining backlinks in industry-specific publications is crucial. Link building is essential to your SEO sales campaign because it increases a brand’s authority and drives additional traffic to your website.
Google Ads is a smart investment for businesses to focus on their SEO efforts. SEO is a long-term investment in exponential growth. SEO ROI is a calculation that measures the return on investment of search engine optimization.
ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment.
By calculating SEO’s return on investment companies looking at search engine rankings, organic website traffic, and goal completions.
You can get an idea of the potential SEO ROI from an SEO strategy. Steps are discussed below:
Step 1: Estimate the search volume for top keywords or phrases
Step 2: Find your current ranking positions
Step 3: Estimate Click-Through-Rate (CTR)
Step 4: Estimate how competitive the keywords you chose are
The most important function of SEO is increasing visibility. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. Increased web traffic is one of the main goals of SEO. Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. The concept of authority is new in SEO. authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand. Optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience. The ultimate reason SEO is essential is that it can help you achieve many of your business goals.
Lakshya Singh
Rinky Moolchandani
