StartupTalky

Tag: organic food in india

  • The Rise of Organic Food Brands in India

    An agricultural system that avoids the use and application of man-made fertilizers, pesticides, growth regulators, and livestock feed additives produces organic food. The label on the food packet that reads ‘organic food’ is a reassurance to consumers that toxic pesticides, synthetic fertilizers, and genetically modified organisms (GMOs) aren’t utilized in meal production, and the cattle have now no longer been fed antibiotics. In addition to this, organic food is also an assurance that strict cultivation standards have been adhered to concerning the impact on soil, water, and air. Organic food cultivation is a great support for environmental protection.

    India introduced the organic farming policy in 2005. Since then, organic foods’ public profile has been continuously rising as more and more consumers see the connection between diet, health, and the environment.

    What Drives the Indian Organic Food Market
    Market Overview
    Best Organic Brands, Foods, and Distribution Channels
    Challenges Faced by the Indian Organic Food Market
    Conclusion

    What Drives the Indian Organic Food Market

    The Indian government’s strong support for organic farming is acting as a catalyst for the rise in demand for organic food. The government is providing financial support to farmers who are adopting organic farming, under various government schemes like the Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM), Rashtriya Krishi Vikas Yojana (RKVY), National Mission for Sustainable Agriculture (NMSA), etc.

    The major factor driving the growth of organic food in India is the increasing awareness about health in the country. The rising demand for organic food is due to the attention that Indian consumers are now giving to the nutrient content and the quality of the food they consume. Moreover, the increasing consumer expenditure on health and wellness products is also driven by strong economic growth, urbanization, and rising income levels.

    Organic Brands Bloom in the Indian Food Market

    Market Overview

    While still in its nascent stages, the Indian organic food industry has a promising future. It has received a major boost post the covid-19 pandemic. Currently, India ranks first in Asia and fifth in the world with 23 lakh hectares of land under organic farming as per the Organics International Report of 2021 by IFOAM (International Federation of Organic Agriculture Movements).

    Indian Organic Food Industry: Insights, Growth & Statistics
    Are you interested in Organic Foods? Well, the demand for organic food is increasing, which is a healthier and better option for both the environment and humans.
    StartupTalkyHimangi Khare

    The Indian Organic Food Market has steadily grown from USD 200 million in 2018 to USD 820 million in 2020. The omnichannel presence of organic food stores has also registered huge growth due to consumers moving to digital grocery shopping. While the pre-covid revenue split of the organic food brands was 5% online and 95% in-store, this number went up to 20% online and 80% in-store during the peak of the pandemic.

    In the future, the organic food market in India is expected to exhibit a CAGR of 25.25% between the years 2022 and 2027.

    💡
    Sikkim is India’s first fully organic state.

    Best Organic Brands, Foods, and Distribution Channels

    The idea behind the consumption of organic food is to go back to survival basics which prompted sustenance on natural food. Organic Food brands in India have grown over the years and registered the highest growth in the pandemic and post-pandemic era. The best domestic organic food brands that have withstood the time and quality test are –

    1. Organic Tattva – Brand owned by Mehrotra Consumer Products Pvt. Ltd.
    2. 24 Mantra – Brand owned by Sresta Natural Bioproducts Pvt. Ltd.
    3. Praakritik – Brand owned by Praakritik Natural and Organics LLP
    4. Organic India – Brand owned by Organic India
    5. Pure and Sure – Brand owned by Phalada Agro Research Foundations Pvt. Ltd.
    6. Nutriorg – Brand owned by Rattan Organic Foods Pvt. Ltd.
    7. Nourish Organics – Brand owned by Nourish Organics
    8. Adya Organics – Brand owned by Adya Organics
    9. Avadata Organics – Brand owned by Avadata Organics Pvt. Ltd.
    10. Pro Nature – Brand owned by Pro Nature Organic Foods Pvt. Ltd.

    Through these brands, various types of organic food items are now freely available in the market through Hypermarkets, Supermarkets, Specialty Stores, Convenience Stores, Online stores, and other channels.  The organic food item list consists of –

    1. Organic Beverages
    2. Organic Cereal and Food Grains
    3. Organic Meat, Poultry and Dairy
    4. Organic Spices and Pulses
    5. Organic Processed Food
    6. Organic Fruits and Vegetables

    Challenges Faced by the Indian Organic Food Market

    As growth-oriented the organic food market is within the country, it faces real challenges in terms of scalability, growth, and market share.

    Limited Awareness

    The current level of prejudice in Indian society has made organic food a status sign and luxury rather than a basic staple. The word-of-mouth publicity has increased awareness about the word ‘organic’ but not as a sustainable solution.

    Choice of a Lower-Priced Product

    The Indian consumer is price sensitive. This is also because of the huge variance in disposable income capability. This means that the automatic choice of product is led by price than quality, resulting in a large fraction opting out of the organic food market products.

    Non-Friendly Retail Market

    Retailers, understandably, prefer to fill shelves with fast-moving products. The lesser-known organic brands do not get premium shelf spaces or even a large amount of shelf space. This creates a gap between the buyer and the seller of organic foods.

    Traditional Farming Habits

    The results of chemical fertilizer-driven farming are quick and lucrative. Farmers are wary of the results of the organic way of farming. This is, however, slowly changing as the Indian government is taking steps to support farmers who are shifting to organic farming.

    Demand and Supply Gaps

    The supply of organic foods, currently, is not in tandem with the demand. Many times, the gap is quite visible with more supply than demand, or more demand than supply. This gap needs to be covered and balanced so as to even out the demand-supply scenario.

    Conclusion

    The Indian Organic Food Market has a long way to go. Currently, it is highly fragmented with the presence of several small and large players competing for price and quality. However, the past few years have seen organic brands gaining the spotlight and popularity. In the coming years, India is set to not only register growth in Organic Food brands but also innovatively deal with the challenges posing in front of this industry.

    FAQs

    Which organic food brand is best in India?

    The top organic food brands in India are –

    • Organic Tattva
    • Prakritik
    • Nutriorg
    • Organic India
    • Nourish Organics
    • Adya Organics
    • Avadata Organics
    • Pro Nature
    • 24 Mantra
    • Pure and Sure

    Pesticides and chemicals in Indian agriculture contaminate water and soil. To address this, companies are emphasizing organic farming, which promotes food security, improves farmers’ livelihoods, and eliminates harmful chemicals.

    Is organic farming the future of India?

    Organic farming has seen a drastic overall development in almost every crop type due to an increase in awareness of food security and environmental safety. Health-conscious consumers today will support the growth of the organic agricultural sector in many ways.

    What are the challenges faced by the Indian Organic Food market?

    A few challenges faced by the Indian Organic Food market are –

    • Limited Awareness
    • Demand and Supply Gaps
    • Non-Friendly Retail Market
    • Choice of Lower-Priced Product
    • Traditional Farming Habits

  • The Indian Organic Food Industry: Insights

    The Organic food industry in India commenced to increase in a decade within the past and there was no searching again ever because of the fact then. Rising focus among humans regarding the facet outcomes of synthetic chemical substances in organic meals manufacturing has similarly boosted the future of the organic food industry in India.

    Given the type of innovation coupled with this growing name for, the organic food market in India 2020 is but to witness a full-fledged evolution. But it is simple to accurately remember that the organic food industry in India is proper here to stay. Growth in e-trade has acted as a catalyst for the enterprise to attain out to consumers, and the numbers are best displaying an upward fashion. Here are a few probable motives why the organic food industry in India is anticipated to peer an expanded name for in years to come.

    India’s GDP boom of 6.5% in 2017 became sturdy in spite of annoying situations similar to the implementation of GST. The forecast for GDP boom in FY2019 is expected to be greater than 7%. This will truly enhance the normal performance of various industries like Organic Foods, Pharmaceuticals, and FMCG.

    The global organic food market stood at $110.25 billion in 2016 and is projected to develop at a CAGR of 16.15%, in cost terms, throughout 2017 – 2022, to reach $262.80 five billion with the resource of using 2022.With the Indian Organic Food enterprise developing in double-digit throughout 2013-2017, it might now no longer be incorrect to mention that the enterprise will deliver out nicely in 2019. There are many elements that have contributed to this boom till now.

    The Global Market Share of Organic Food Industry
    The Global Market Share of Organic Food Industry

    The Impact of Covid19 on the Organic Food Industry in India
    The Growth of the Organic Food Industry in India
    Organic Food Industry Statistics India
    Future of Organic Food Industry
    FAQ’s

    The Impact of Covid19 on the Organic Food Industry in India

    The marketplace for Organics worldwide, similarly to in India, has grown steadily. The Indian Organic Industry specialists agree that the resurgence withinside the name for organic meals isn’t always any flash withinside the pan phenomena with the aim to subside as quickly as the virus scare recedes. It is proper here to live even if we develop to be corona-free. In that sense, the purchaser conduct in choice of natural meals seems to have developed to be greater deeply entrenched and ingrained and an element of the purchaser buying for dependency over a long-lasting time horizon.

    Best Food Business Ideas You Cant Start Now
    Food [https://startuptalky.com/tag/food-startups/] is the basic necessity of thelife and now has also become a luxury in many cases. People around the worldlove to eat delicious food, due to which there is a huge demand for foodbusiness ideas with low investment[https://startuptalky.com/tag/low-investment/…
    StartupTalkyAshwini

    There may also be an opportunity of at least a 20-25 % compounded growth of the organic food industry in India for the 12 months 2020-21. Taking this estimate into consideration, the Indian marketplace can be foreseen at approximately Rs3,000 crore and the International natural marketplace over $100 billion although the worldwide monetary system guidelines proper into a depression.

    With the possibilities of the sector doing away with the Covid pandemic in advance than September this 12 months looking increasingly slimmer, mankind and humanity will want to learn the way to stay with this virus. Under the circumstances, the worries for fitness and the surroundings will stay a priority, and it is going to maintain the name for natural meals in an excessive orbit for the instances to come.

    As in accordance with the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported organic food truly properly worth Rs. 30 billion (over $440 million) in 2017-18, from Rs. 24.77 billion in 2016-17. More recognition and an upward thrust in the name of natural meals have helped in growing sales. Now customers are greater conscious of the dangerous results of chemical compounds and pesticides. People have commenced looking out for organic food for themselves and in particular for his or her kids. Also, due to a growth in disposable earnings and recognition now households are spending a growing wide variety on their child’s health and are equipped to pay a higher/pinnacle class rate in phrases of best of the product.

    The Global Market Share of Organic Packaged Food
    The Global Market Share of Organic Packaged Food

    The Growth of the Organic Food Industry in India

    According to the Agricultural and Processed Food Products Export Development Authority (APEDA), the name for Indian organic industry merchandise is at steady growth internationally as India exported organic food worth $515 million within the economic 12 months 2017-18, from $370 million in 2016-17. This fashion will in addition increase in 2019.

    List of Food Startups in India | [2019 Exhaustive List]
    India has a humongous food industry, the sixth largest in the world. Retailstartups account for about 70% of the total sales in this segment. According toreports, the Food & Retail market will be worth $ 828.92 billion by 2020. Thefood-tech industry is growing rapidly with the emergence and devel…
    StartupTalkyAshwini

    India’s organic meals intake has grown in current years due to the fact of its superior demographic dividend, progressed shopping power, and accelerated hobby withinside the perceived fitness and properly-being blessings of positive natural merchandise. In the marketplace 12 months (MY) 2019, the organic food industry in India retail income reached $69 million and is predicted to in addition upward thrust with the resource of using 12 % to $67 million in MY 2020.The organic food industry in India additionally analyzed the aggressive panorama of the marketplace with a number of of the essential thing gamers being Suminter India Organics Private Limited.

    The Indian organic food industry stood at over Rs 1,200 crore ultimate 12 months and this 12 months the marketplace is predicted to move Rs 2,000 crore. With the resource of using a surge of name for withinside the wake of the COVID-19 pandemic, India is still a rising marketplace for growth of the organic food market with sturdy prospects. With anticipated favorable climate patterns, monsoons and a robust cognizance with the resource of using the Indian authorities toward exports to fill the U.S., European Union (EU), and South Asia name for India’s licensed natural cropland will probably grow.

    Organic Food Industry Statistics India

    Demographically, India is domestic to over 100million infants contributing around 11% of the sector population with an excessive beginning fee of 19.3 births in accordance to a 1000 in 12 months. Parents continually want to provide the high-satisfactory to their infants, without compromising on the best and protection elements of the product. We can assume greater manufacturers with natural merchandise to reach withinside the coming years withinside the child care category.

    Online availability of organic food and moving patron desire nearer to organic meals are lots of the foremost elements anticipated to reinforce the name for the organic food industry in India for the length of the forecast period. Expanding advertising and distribution channels coupled with increasingly more fitness-conscious human beings is likewise predicted to light up the intake of organic food in India till 2022. While the organic food market is developing steadily, it is miles nonetheless away from turning into a mass product. Currently, the natural marketplace is likewise no longer patron-pushed and the best oldsters who can afford/inclined to pay the pinnacle class rate are the customers which ends up in a totally small percentage.

    Green Marketing | The Complete Guide
    When today everyone is trying to shift from conventional methods of marketing,which were not quite environmentally friendly, more and more customers are notonly becoming environmentally conscious but also responsible for nature. Theterm Green Marketing became prominence in the late 1980s and earl…
    StartupTalkyAvantika Bhardwaj

    One of the predominant annoying situations that are available promoting natural culmination & veggies is the mismanagement of the delivery chain. It turns tough to satisfy the name as in step with requirement. There are diverse expenses associated with the procurement of natural FMV from a natural farm of different states in phrases of logistics, damages, and inventory which now no longer get a pinnacle rate charge.

    High charge markups for the organic food industry than traditional merchandise additionally are one in every of the predominant elements affecting the sale of organic merchandise. While the excessive charge is due to the price associated with the product like shopping in bulk, the logistic price concerned withinside the procurement of natural merchandise from licensed natural farms and the distribution withinside the metropolis will increase the price of the product.

    Other elements like perishable gadgets and their low shelf existence additionally pose a problem. In the case of natural culmination and veggies and comparable perishable gadgets having low shelf existence makes it tough to deliver the product withinside the time body in their shelf existence and which finally ends up in damages, returns, and last inventory. Also, the non-availability of wholesale Mandis like Azadpur marketplace inside metropolis limits reasons buyers/buyers you obtain it from the farm only.

    Future of Organic Food Industry

    India’s GDP growth of 6.5per cent in 2017 was strong despite challenges like the implementation of GST. The forecast for GDP growth in FY2019 is predicted to be more than 7per cent. This will certainly improve the performance of different industries like Organic Foods, Pharmaceuticals and FMCG.

    According to TechSci Research report, Global organic food market stood at $ 110.25 billion in 2016 and is projected to grow at a CAGR of 16.15per cent, in value terms, during 2017 – 2022, to reach $ 262.85 billion by 2022. With Indian Organic Food industry growing in double-digit during 2013-2017, it would not be wrong to say that the industry will perform well in 2019. There are many factors that have contributed to this growth until now.

    Firstly, growth in e-commerce sector has acted like a facilitator for the organic food industry to reach out to the potential consumers in Tier II and Tier III cities. Secondly, with free/low-cost access to the Internet, more and more people are getting to learn about the benefits of organic food. Therefore, the demand has gone up during 2018. Lastly, the industry landscape is becoming competitive with more and more players entering the industry.

    FAQ’s

    1. Is the organic food industry growing?

    Ans- Organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. Now, an unprecedented and conclusive study links economic health to organic agriculture.

    2. Why is organic food high in demand?

    Ans- Organic food items are gaining popularity for pretty straightforward reasons i.e. GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability.

    3. Why is organic food more expensive?

    Ans- Organic food often costs more than conventional food. … If the demand for organic food continues to grow, the supply could be scaled up, and organic food could subsequently go down in price (your basic supply and demand). Another reason organic food costs more is because the production process is more expensive.

    4. Do you live longer if you eat organic?

    Ans- More than just produce, organic foods can be meat, dairy foods and grains. … The researchers assumed the health benefits that would result and calculated that if you ate the same amount of produce but switched to all organic varieties, your life expectancy would increase by 17 days for women and 25 days for men.

    5. Are organic foods actually healthier?

    Ans- Organic foods are not healthier, per se, in terms of nutrients. You are still getting the same benefits in conventionally grown foods as you are in organic foods.

    6. Can you lose weight by eating organic?

    Ans- Consuming more fresh produce, organic or conventional, such as fruits and vegetables has been a consistent link to weight-loss because they are high in fiber and nutrients, which can help control appetite.