Tag: ✍️ Opinions

  • India’s Silver Economy: Why Startups Must Focus on Senior Citizens

    This article has been contributed by Gaurav Lekhrajani, CEO and Co-Founder of DavaNinja.

    India is about to experience a demographic change that will reshape its consumers for decades to come. The talk of India’s growth story has centered on its youth dividend, while a quieter, but equally seismic, phenomenon is quietly emerging: the rapid rise of India’s senior citizen population. By 2050, there will be nearly one in five Indians over the age of 60 (more than 300 million). This increase is more than a figure – it points to a huge, untouched market called the Silver Economy. Earlier generations of retirees relied almost exclusively on extended family for care and support. Today’s and tomorrow’s retirees are living longer, more independent lives. Many have higher amounts of discretionary or spending power, with different aspirations and without as many dependent needs to care for. Still, the products, services, and solutions available to seniors remain very limited. The imbalance between need and availability represents an opportunity for startups to come in and innovate, disrupt, and capture a market that will only become more important with age.

    The Demographic Boom: A Market Service

    India’s elderly population is not a monolithic population. The India Ageing Report 2023, prepared by UNFPA, predicts that by 2050, the elderly population will represent close to 21% of the population, with the oldest 80+ age cohort growing fastest. Within this cohort are many different realities: urban and rural, rich and poor, dependent and independent seniors. The Longitudinal Ageing Study in India (LASI) survey of over 72,000 adults highlighted just how many differences in their health, financial, and social situations. To startups, this diversity illustrates, once again, the importance of segmentation – think about solutions that recognize aging and why people are experiencing it differently, and factors in income, family support systems, and where the person lives. The scale of demand is obvious, but so are the nuances.

    A Market of Unmet Demand

    There is a significant unmet demand gap in the area of senior living and care. In developed markets, the ecosystem of retirement communities, assisted living and care ecosystems, and more specialized health care delivery is vibrant. The Indian eco-system for senior living is really just beginning. Industry estimates have the senior housing market, currently at approximately $2–3 billion value, growing four times, to hit $12 billion by 2030. However, supply continues to lag demand for options in middle-market models that balance affordability and service quality. Care services like home health care, geriatric rehabilitation, and chronic disease management services will all also experience double-digit growth opportunities. This growth pathway signals to startups clearly that they can provide solutions to serve the everyday needs of India’s elderly community.

    Healthtech: From Episodic Care to Continuous Care

    The health of India’s seniors is an urgent problem. Research from LASI shows that many more of our elderly experience undiagnosed chronic diseases like diabetes and hypertension and that more broadly, chronic illness rates remain high with conditions like anaemia inflicting large swathes of the elderly population. Tele-consultation startups are likely to overlook the more severe plight of our seniors; our elderly need longitudinal care that is continuous and ideally encompasses proactive screening, remote physiological monitoring, medication adherence, and caregiver follow-up. The field of healthtech seniors will need remote-patient monitoring devices, vernacular health coaching, and family caregiver dashboards that offer great opportunities for innovation and growth potential.


    Active Ageing in India: Transforming Elderly Care for a Better Life
    Discover how active ageing is reshaping elderly care in India. Learn how holistic healthcare, wellness, and community support help seniors live better, not just longer.


    Seniors’ Financial Security and the Case for Seniors Focused Fintech

     Fintech for Seniors
    Fintech for Seniors

    The personal finance dimensions of older Indians are equally complicated. Some retirees enjoy the stability of a pension or savings but the majority exist and live their life on the cusp of financial insecurity, especially with healthcare costs rising and life expectancy lengthening. There is an opening for fintech products that focus on safetytech (not feartech), simplicity, and trust. Products designed specifically for seniors could range from income smoothing (annuity) products to affordably priced (short-term) health insurance, to safe (that is, fraud-proof) digital payments, and bank accounts with built-in fraudulent monitoring linked to a caregiver. Due to clear digital literacy and adoption issues among seniors, fintech solutions targeting seniors will need intuitive (preferably voice-first) interfaces with assisted journeys, touchpoints, or hybrid approaches that marry digital convenience (access and control) with the support of human-assisted. 

    Loneliness: The Silent Epidemic

    Beyond the financial and medical realities lies a more personal challenge—loneliness. This is an opportunity for startups to reinvent their models to solve for confidence and companionship. The answer could be curated social pods, volunteering opportunities, inter-generational programming, or digital platforms that connect seniors through shared common interests. Chances are the solution will combine a tech-enabled approach with personal and in-person contact and make sure that older adults are not only healthy, but socially and emotionally connected.


    A Compassionate Approach: Launching a Successful Elderly Care Business | SeniorWorld
    Explore the compassionate approach to launching a successful elderly care business, prioritizing empathy, inclusivity, and innovation.


    Design with Dignity at the Forefront

    As startups seek to innovate for older adults, the biggest thing they must commit to is dignity. Products and services with empathy, simplicity, and respect must characterize our lives. This means user interfaces that use larger fonts and high contrast colors, pricing that is transparent and comprehensible, wrapped up in features that are caregiver-friendly, and they should be intuitive, not intimidating. The goal is to move seniors to feel empowered rather than patronized so seniors feel comfortable, have their independence, and can have enhanced lives through technology and innovation.

    India’s silver economy is not a fad, but a transformation that will not go away in the short or even medium term; it will grow as longevity increases, and family structure continues to evolve. The market is massive, the needs are acute, and the gaps are glaring. Startups that move quickly- thoughtfully segmenting, innovating with dignity, and demonstrating impact- will create category-defining businesses and be in the position to not only support this important demographic, but help solve one of the biggest social transitions of our time. 

    As we developed DavaNinja, we deliberately included the voices of India’s seniors in product decisions – an important user group with specific health needs, not as an afterthought. The app is built around the vision to convert fragmented health and social care into a continuous support system and help seniors to receive care with dignity: easy-to-read interfaces to care for low-digital literacy users, ordering renewals and easy delivery to your doorstep removed daily access barriers. For digital solutions to truly succeed in the silver economy, they must be designed with seniors in mind – using larger fonts, high-contrast visuals, and simplified navigation – so that ease of use becomes a gateway to adoption rather than a barrier.

    Everything we have built is based on one guiding principle: health solutions for seniors must maintain independence and dignity. Trust remains the cornerstone of adoption in the silver economy. Seniors and their families often look for services that don’t just deliver a product but provide step-by-step support, reassurance, and a human touch throughout the process. This is the reason we have married technology with human touch- so that older adults have access to continuity of care, preventive health advice, and convenience in their everyday lives and live life more healthily and confidently. 

    More so, families abroad are increasingly seeking reliable, tech-enabled ways to care for their parents. NRIs living out of the country can use the app and access and order medicines for their elderly parents in Mumbai.


    Designing Products and Services for Aging Consumers
    Explore how businesses can address the unique needs of aging consumers through innovative products and services and explore opportunities for collaboration and growth in this evolving market.


  • Living Better, Not Just Longer: Transforming India’s Elderly Care with Active Ageing

    This article has been contributed by Mr. Adarsh Narahari, Founder & Managing Director at Primus Senior Living.

    India has been undergoing a monumental demographic transition over the past few decades – from being a youth-led nation to now accommodating a rapidly ageing population. India is home to the world’s second-largest elderly population at present and is expected to double its senior citizens’ count by 2050.

    Ageing in India comes with numerous personal challenges – including physical and cognitive health decline, mobility issues, feelings of social isolation, loneliness, emotional and financial dependence and much more. These factors are further compounded by the country’s evolving social conditions and suboptimal geriatric care facilities, rising healthcare costs, and continued surge of nuclear families, making elderly care in India a task. 

    Emphasis on ‘Healthspan’ 

    Despite the challenges, India’s elderly population deserves to age with dignity while remaining fit and healthy, focusing on ‘healthspan’ more than ‘lifespan’. ‘Lifespan’ refers to how many years one remains alive, whereas ‘healthspan’ demonstrates for how long one remains healthy and disease-free. In India, the gap between life expectancy and healthy life expectancy has continued to widen in recent years. Data from 2022 indicates this gap now stands at roughly a decade, meaning India’s elders are, on average, spending 10 years or more burdened by various diseases or disorders. 

    Even as medical and longevity research advances worldwide, attempting to increase life expectancy, the concept of healthspan, which emphasizes not just living a longer life but also a healthier and productive one, is also gaining traction. Essentially, improving one’s healthspan is focused on boosting vitality and overall quality of life. To that end, while adopting certain healthy habits like getting enough sleep, exercising daily, having a balanced diet and saying no to alcohol and smoking are helpful, these aren’t always full-proof solutions.  


    Designing Products and Services for Aging Consumers
    Explore how businesses can address the unique needs of aging consumers through innovative products and services and explore opportunities for collaboration and growth in this evolving market.


    Ushering the Active Ageing Revolution in India

    When it comes to improving the quality of life amongst the elderly, ‘active ageing’ has the potential to be a game-changer. Defined by the World Health Organization (WHO) as “the process of optimizing opportunities for health, participation, and security in order to enhance quality of life as people age”, active ageing entails a comprehensive, multi-faceted approach that simultaneously promotes physical fitness, mental wellness and social engagement of seniors. Interestingly, this is in contrast to the popular perception of older people being inactive or lacking in movement.  

    The United Nations has declared 2021-2030 as the ‘Decade of Healthy Ageing’, while the government too has emphasized elder care as an integral part of the nation’s progress and development. The collective desire to see our seniors thrive – which constitutes the foundation of active ageing – is deep-rooted in India’s socio-cultural heritage. Here are some strategies India can embrace to optimally leverage active aging principles: 

    Senior Citizen Support Initiatives
    Senior Citizen Support Initiatives
    • Encourage seniors to participate in offline social/collaborative activities, contribute to community projects and social initiatives, and form their own social circle, peer groups/clubs
    • Conduct regular health check-ups and preventive screening camps, preferably at/near the doorstep of seniors, which can help in detecting potential health issues early
    • To aid mobility and pain reduction for seniors, organize Yoga and physiotherapy sessions – either in a group or a personalized format
    • Foster inter-generational connection and bonding opportunities at homes, family gatherings, community events, multi-generational communities, among other places, wherein senior citizens can interact with the younger generations 
    • Create dedicated age-friendly infrastructure at residential projects to ensure accessibility and convenience for seniors, including features like anti-skid tiles, emergency panic alerts, etc. 
    • Establish support networks and helplines to address the mental health and companionship needs of the elderly
    • Help seniors pursue their passion projects or creative pursuits such as art, music, etc. and also encourage them to take up new hobbies 
    • Organize sessions/workshops aimed at enhancing digital and tech literacy amongst the elderly community, including topics like usage of smartphones, software, etc.

    As per the latest McKinsey finding, India has roughly a generation before it becomes an ‘old’ country like Japan. Implementing the concept of active and healthy ageing is closely linked to ensuring India is able to reap its demographic dividend, not only to meet its economic aspirations but also the societal goals of living with health, wealth, happiness and purpose. India must continue to build inclusive and sustainable elder care facilities while complementing it with the various active aging strategies as shared above, in order to lead by example towards turning its demographic challenges’ story into one of demographic resilience. 


    A Compassionate Approach: Launching a Successful Elderly Care Business | SeniorWorld
    Explore the compassionate approach to launching a successful elderly care business, prioritizing empathy, inclusivity, and innovation.


  • Logged in. Tuned out. Still Crushing it: What Independence Day Means to Gen Z at Work

    This article has been contributed by Asif Upadhye, Dark Knight at Never Grow Up®.

    Every August 15, we celebrate our hard-won freedom.

    But what does freedom mean today? For Gen Z, who is redefining work, it goes far beyond national independence. It’s now the freedom to be candid and curious about their needs. And that’s showing up in places you wouldn’t expect: no-nonsense replies to higher-ups, passion-fueled side projects, casual Zoom calls and unapologetic mental health breaks. 

    It’s all about how they live and work every day. To put it simply, they want the freedom to work on their own terms.

    Ditching the Desk – Time Mentality

    Let’s be real: the whole “9-to-5 equals commitment” thing? It doesn’t quite hold up anymore. Gen Z is pushing back against traditional definitions of productivity. They’re choosing flexibility over face time, outcomes over hours clocked in.

    A recent Economic Times piece pointed out that flexibility is now one of the most sought-after workplace benefits for younger professionals in India. And it’s not hard to see why. Whether it’s logging in from a café, taking a mid-day break to recharge, or managing side hustles alongside full-time jobs, this generation is focused on flow, not formality.

    This isn’t about being entitled or disengaged. It’s about being intentional. For Gen Z, the freedom to manage their own time is really the freedom to carpe diem, without the chaos. Seize the day, don’t be seized by it.


    Workplace Freedom: Redefining Independence for India’s Modern Professionals
    Discover how Indian workplaces are embracing flexibility, autonomy, and innovation to redefine independence for today’s professionals.


    Purpose > Paycheque

    Does this Job Align with my Values and Growth
    Does this Job Align with my Values and Growth

    Here’s the thing: Gen Z cares about impact. They want their work to mean something. And they’re not afraid to ask questions that earlier generations may have shied away from.

    • Does this job align with my values?
    • Am I learning and growing?
    • Is this company actually walking its talk?

    It’s not enough to clock in and clock out. Gen Z wants to work for organisations that stand for something, whether that’s sustainability, mental health, innovation, or equity. And when they don’t see that alignment? They leave. Quietly, and sometimes quickly. But always with clarity.

    Inclusion that Goes Beyond the Slogan

    Being able to bring your whole self to work isn’t just a nice-to-have anymore. It’s non-negotiable. Gen Z expects workplaces to be genuinely inclusive. That means diverse hiring pipelines, mental health support that’s actually accessible, leadership that reflects the workforce, and a culture where people can speak up without fear of backlash.

    Lip service won’t cut it. This generation notices when the posters say “We’re all equal here,” but the pay gaps and promotion decisions suggest otherwise. And they’re not afraid to call it out or move on.


    Azadi 2.0: How Indian Startups Are Redefining Freedom in the Workplace
    Discover how Indian startups are transforming workplace freedom with flexible work, inclusive cultures, and innovation-driven environments in the new era of Azadi 2.0.


    Hybrid > Burnout

    Remote work was fun until it wasn’t. Yes, Gen Z values flexibility. But they’re also recognising the downside of isolation. The silence between Microsoft Team message pings. The weirdly lonely lunches. The lack of shared energy.

    What seems to be working? Hybrid setups. A few days in, a few days out and the autonomy to decide which makes sense, when. It’s not about rejecting the office. It’s about creating balance. Connection, without constraint.

    Collaboration with Room to Shine

    Teamwork is important but so is individuality. While Gen Z may be one of the most collaborative generations who loves brainstorming, problem-solving, and learning from others, they also want space to make their own mark. They’re not here to quietly blend into the background. They want to be heard. They want their work to matter. And they want leaders who don’t just give them tasks, but trust.

    The Freedom to Fail (and Try Again)

    One of the most underrated freedoms Gen Z values? The freedom to experiment. They don’t see failure as fatal. Whether it’s switching roles, starting something on the side, or asking for a new challenge, they’re not afraid to shake things up. This is reshaping how organisations think about careers. There’s more room now for lateral moves, project-based work, and intrapreneurial gigs. In short: Gen Z wants a sandbox, not a straight line.

    Independence with Interdependence

    Here’s a nuance that’s easy to miss. Gen Z’s idea of freedom isn’t about going solo. It’s about choice with support. Flexibility with feedback. Individuality with inclusion. They want structure, but not rigidity. They want connection, but not micromanagement. They want to be seen, but not boxed in. It’s a new kind of independence. One rooted in trust, transparency, and the belief that people do their best work when they feel free to be themselves.


    How HR & Leaders Use Independence Day to Build Workplace Culture | Employee Engagement Ideas
    Discover how HR and leadership teams transform Independence Day into a meaningful culture-building moment through inclusive celebrations, employee engagement, and values-driven initiatives.


    So, What Does Freedom Look Like in 2025?

    As we raise the flag and remember the past, maybe it’s also time to look at the future. Because freedom today isn’t just about borders. It’s also about boundaries and the freedom to set your own. It’s about being able to bring your tattoos, your truths, your full self to work and not wonder if you belong. It’s about workplaces where ideas are welcomed, feedback flows both ways, and growth isn’t just expected, it’s supported. When people feel free, they don’t just show up. They care. They create. They connect. And that’s where something truly meaningful begins.


    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.


  • Redefining Freedom at Work: How People & Culture Teams Can Champion Autonomy, Inclusion, and Purpose

    This article has been contributed by Amruta Kharnal, Senior Manager – People & Culture at Beyond Key.

    In the modern workplace, independence goes beyond adaptable timetables and remote work policies. It is about empowering people to give their all to their employment, make important contributions, and connect what they do with a shared sense of purpose. People & Culture (P&C) teams, which have evolved beyond conventional Human Resources, have the opportunity to redefine this freedom by fostering environments that emphasize autonomy, inclusivity, and meaning. This article investigates innovative, effective solutions for P&C teams to promote these principles, providing new insights into creating workplaces where employees not only succeed but flourish.

    Redefining Freedom at Work
    Redefining Freedom at Work

    Autonomy: Giving Choice in Structure

    Autonomy is often mistaken with unbridled freedom, which brings about instability and misalignment. Instead, autonomy allows one to have options in an established framework that balances accountability and adaptability. P&C teams can facilitate this through the promotion of the idea of “bounded autonomy,” where individuals are free to make decisions within established parameters, for instance, deadlines or objectives. To effectively implement bounded autonomy, P&C teams can:

    Set Clear Expectations

    Define measurable objectives so that employees understand the “what” while having control over the “how.” For example, a marketing team may be entrusted with growing brand engagement by 10% yet given freedom to develop campaign techniques.


    Azadi 2.0: How Indian Startups Are Redefining Freedom in the Workplace
    Discover how Indian startups are transforming workplace freedom with flexible work, inclusive cultures, and innovation-driven environments in the new era of Azadi 2.0.


    Offer Skill Development Tools

    Offer workers access to digital learning platforms, mentorship schemes, and cross-functional training to enable them to make independent decisions. This increases confidence and capability, so independence is not overwhelming.

    Create Feedback Loops

    Consistently gather worker feedback using surveys or individual check-ins to enhance autonomy designs, resolving problems like blurry boundaries or a lack of support.

    Inclusion: Creating a Feeling of Belonging through Day-to-Day Behaviour

    The objective of inclusion is to create a setting in which every person is heard, respected, and welcomed, and not merely to recruit diverse people or follow diversity policies. Although they are required, diversity policies alone cannot ensure inclusion.

    “Micro-inclusions”—small, deliberate behaviors that signal active engagement in regular interactions—are an effective but underleveraged tactic. Examples include having meetings to offer space for quieter voices to be heard, recognizing cultural or personal milestones in team communications, and using inclusive language in announcements to the whole company. In a 2024 Deloitte survey, firms that prioritize micro-inclusions have a 25% greater rate of employee-reported belonging than those who only prioritize diversity hiring.

    P&C employees can promote inclusion by:

    Amplifying Underrepresented Voices

    Creating forums, such as employee resource groups (ERGs) or anonymous feedback mechanisms, to provide diverse perspectives with a voice. For example, an ERG for neurodiverse employees may offer insights into workplace accommodations.

    Training in Empathy and Cultural Competency

    To assist teams in working respectfully across differences, conduct training in active listening, self-bias, and cross-cultural communication. All these are important in hybrid or multinational settings where misunderstandings can easily occur.

    Personalizing Recognition

    Shift away from generic recognition to honor contributions in ways that speak to people’s different backgrounds. A public shout-out may be meaningful to some employees, while others will appreciate a private message or a culturally contextualized gesture. Inclusion is an ongoing process, not a project. Micro-inclusions can help P&C teams build a work environment where employees feel comfortable offering their ideas, driving greater innovation, collaboration, and retention.


    Workplace Freedom: Redefining Independence for India’s Modern Professionals
    Discover how Indian workplaces are embracing flexibility, autonomy, and innovation to redefine independence for today’s professionals.


    Purpose: Connecting Individual and Organizational Missions

    Purpose is the foundation of meaningful labour. No matter if it’s furthering the mission of their business or alleviating a social cause, employees need to feel that what they’re doing is making an impact. P&C departments play a key role in closing the gap between individual aspirations and organizational goals, forming a sense of purpose that sparks commitment and enthusiasm.

    A new method is “purpose mapping,” a process in which P&C teams assist employees in aligning their own values with their roles. For example, a customer service person who values community may be encouraged to view their work as one of creating trust with clients and boosting the organization’s market reputation.

    To establish purpose, P&C teams can:

    Host Purpose Workshops

    Organize workshops where staff members can reflect on their values and discover how their positions align with the organization’s objectives. To help participants make their goals more concrete, these seminars may incorporate guided activities like writing or creating vision boards.

    Tell Meaningful Stories

    Emphasize actual instances of how individual efforts benefit companies in their endeavours, such as internal newsletters, team gatherings, or town halls for the entire organization. Giving abstract goals a concrete form could be facilitated, for example, by providing examples of how a product enhancement improved the lives of customers.


    How HR & Leaders Use Independence Day to Build Workplace Culture | Employee Engagement Ideas
    Discover how HR and leadership teams transform Independence Day into a meaningful culture-building moment through inclusive celebrations, employee engagement, and values-driven initiatives.


    Integrate Purpose Into Onboarding

    Explain the company’s mission to new hires in a way that motivates them to connect their own goals to the bigger picture. Peer mentors or senior executives may share their own experiences that are driven by a sense of purpose.

    Overcoming Obstacles to Freedom

    Redefining freedom at work presents problems such as opposition to change, resource limits, and cultural inertia. To maintain success, P&C teams must anticipate and overcome these impediments ahead of time.

    Autonomy Resistance

    Some supervisors are worried about retaining control as employees enjoy more flexibility. To deal with this, P&C teams may teach leaders in trust-based administration, give data on the benefits of freedom, and carry out small-scale autonomy initiatives to demonstrate success.

    Inclusion Fatigue

    Employees may feel overwhelmed by ongoing diversity measures, particularly if they appear performative. P&C teams can address this by concentrating on genuine, low-effort micro-inclusions that blend in with daily work, such as inclusive meeting rules.

    Purpose Misalignment

    In fast-paced organizations, purpose may appear abstract or divorced from daily tasks. P&C teams should anchor their purpose in concrete instances, such as connecting a sales effort to its impact on customer outcomes or community progress.

    Leveraging Technology to Increase Freedom

    Technology can support P&C efforts to promote workplace independence, but it must be utilized carefully to prevent depersonalising the employee experience. Employee engagement platforms can aid with micro-inclusions by enabling real-time recognition and cross-functional collaboration. Driven by AI feedback systems, it may assess employee sentiment to identify gaps in belonging or purpose, helping P&C teams to act rapidly. However, over-dependence on technology could end up creating an ineffective workplace. P&C teams should prioritize tools that improve human connection, such as virtual collaboration spaces that foster genuine connections. Using technology as a catalyst rather than a crutch allows P&C teams to scale their efforts to encourage freedom while maintaining a personal touch.

    In conclusion, in order to redefine workplace freedom, P&C teams must change from serving as administrative gatekeepers to creating strategic cultures. They may create work environments where employees feel valued, empowered, and a part of a larger cause by promoting independence, diversity, and purpose. This is about creating an environment where people can thrive as who they really are, not only about increasing engagement or retention.

    To begin, P&C leaders should assess their existing procedures. Are employees able to make decisions? Does everyone believe they have been heard? Is the organization’s mission defined and meaningful? Actionable efforts can then be implemented to promote revolutionary change, such as limiting autonomy, increasing micro-inclusions, or implementing purpose mapping.


    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.


  • Azadi 2.0: How Indian Startups Are Redefining Freedom in the Workplace

    This article has been contributed by Vivek Chadha, Founder at AccelerateX Ventures | Angel Investor & Author of Startupology

    There was a time when the only way to do things was to have a regular workday with set hours, a set place, and set rules. For a long time, the only way to get ahead in your job was to follow the rules, work long hours at a desk, and climb the corporate ladder. Indian companies and the generation that is building them are making that model less useful. Azadi 2.0 shows this change. It means that you can choose not only where and when to work, but also what kind of work is worth doing in the first place. For many people, having a good job is not just about the title or the money anymore. It also means being free, being able to work when and where you want, and living in a way that is consistent with your values.

    This change can be seen in how businesses are run and how people choose jobs. In this situation, the rules change almost every day, so it is just as important to be able to adapt as it is to have big goals. 

    From Working Hours to Making a Difference

    The pandemic sped up a truth that many forward-thinking founders were already looking into; being there in person does not make you more productive. People can get their work done on time, with quality, and often with more creativity when they work from home or in a hybrid setting, without having to be in the same place every day. Startups have taken this lesson even further by making trust the most important thing in their business. Performance is judged by results, not attendance. A software developer might be working from a small village in Kerala, a marketing lead might be working from a café in Himachal, and a designer might be working from a different time zone.

    People come together because of the quality of their work, not how far apart they are. This way, more people can find talented people more easily. Professionals who may have been overlooked because of where they live, family obligations, or physical limitations are now making important contributions to businesses that are growing quickly. The ideas, backgrounds, and ways of solving problems of the teams that come out of this process are usually more varied. In a market where it’s getting harder to stand out, this gives you an edge over your competitors.


    Workplace Freedom: Redefining Independence for India’s Modern Professionals
    Discover how Indian workplaces are embracing flexibility, autonomy, and innovation to redefine independence for today’s professionals.


    Work as an Extension of Purpose

    Balancing Purpose and Financial Security in Job Decisions
    Balancing Purpose and Financial Security in Job Decisions

    More and more people are making job decisions that go beyond pay. More and more people want to know if a company’s goal matters to them. This is true in a lot of fields, like clean-tech companies that care about the environment, health-tech startups that make it easier for people to get care, and ed-tech companies that help communities that do not have enough access to education. In these kinds of jobs, people do not just do their jobs; they also work for causes they believe in. There is a lot of influence on involvement. A professional who cares about the cause is more likely to go above and beyond and come up with new ways to solve problems.

    Younger professionals are more likely to have this sense of purpose, and they often question the traditional ways of moving up in their careers. They want as much financial security as they do learning, making a difference, and being in line with their personal goals. This way of thinking can make it hard to follow the rules of traditional management, but it can also lead to new ideas and strength when the right systems are in place.


    How HR & Leaders Use Independence Day to Build Workplace Culture | Employee Engagement Ideas
    Discover how HR and leadership teams transform Independence Day into a meaningful culture-building moment through inclusive celebrations, employee engagement, and values-driven initiatives.


    How the Relationship Between Employers and Employees Is Changing

    A lot of new businesses have a very different way of organizing power than older ones do. It is easier to talk about things, get to know your leaders, and work together to make decisions. Some companies give equity to even their lowest-level employees, making them stakeholders who share in the risks and rewards of growth. People think about work differently because of this model of shared ownership. When people have a real stake in the outcomes, they act and think like builders. They are more likely to question processes that slow things down, suggest unusual alternatives, and take responsibility for the outcomes. Models like these are not easy.

    Equity needs careful planning, clear communication, and clear expectations for how well people will do. But if you use them wisely, they can help people and groups work together to reach their goals. The New Work Ethos for Gen Z. People have said a lot about what they think are Generation Z’s problems, like being impatient, not liking rules, wanting to be able to change their schedule, and not liking how businesses usually discipline their employees. These ideas are true in some cases, but they do not tell the whole story. This generation is starting businesses from home that make money by using skills like design, video editing, coding, and content development, even though they have not had any formal business training.

    A college student can now make a lot more money than a new software engineer at a big IT services company. The difference is in the tools you use and how you think. You can access markets all over the world, learn new skills on demand, and make money right away thanks to the internet. A lot of people in this generation would rather be free than have a safe job at a company. They will learn some things when they need to, but they will not follow rules that limit their freedom. Startups have figured this out and are making jobs that meet these needs. Because of this, it is more important to be proactive and flexible at work than to follow strict rules.

    Azadi 2.0 is more than just a test run. It is becoming a defining trait of the most innovative Indian startups. These companies are proving that you can make money and be flexible at the same time, that purpose and performance can go hand in hand, and that talent grows when it has the freedom to choose how to best contribute. The next chapter in India’s work culture will depend on how well businesses can keep this model going while meeting the needs of growth, profit, and new ideas. Not only will those who succeed keep the best workers, but they will also show the rest of the world how to balance freedom and responsibility in an economy that is growing quickly.


    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.


  • Workplace Freedom: Redefining Independence for India’s Modern Professionals

    This article has been contributed by Mr. Saurabh Sharma, Founder & CEO at Agile 360 Degree Consulting & Career Mentor

    A software engineer who works for a mid-sized SaaS company in Bengaluru starts her day at 11 AM. She works in short bursts, skips meetings that aren’t necessary, and doesn’t feel like she has to stay “green” on Microsoft Teams. Her boss doesn’t care how many hours she’s online; he cares about the quality of her code. She feels trusted and acts accordingly.

    Meanwhile, at a fintech startup, the setup is stricter. Engineers log in by 9. Webcams stay on. Software monitors activity. Even small tasks need daily updates. Productivity looks fine on paper, but motivation is running low. There’s little space for creative thinking. Both teams write code. But only ONE really feels FREE. This is not just about location or hours.  Professionals today, especially Gen Z and millennials, don’t want to be micromanaged; they want to be free to do their own thing. They don’t want to be watched; they want to be able to change. They want to be trusted, not just told what to do.

    What Freedom Includes

    What Freedom Includes
    What Freedom Includes

    Working from anywhere is only one aspect of freedom. It’s about not being micromanaged and having the freedom to think, make decisions, and deliver. However, trust and intention are necessary for it to succeed.

    More Than Remote Work

    Modern professionals are not only asking for remote options or compressed workweeks. They want the ability to choose how they work, not just when or where. This shift is not rooted in rebellion. It reflects how people work best when given clarity, space, and purpose. Many companies confuse benefits with freedom. Ping-pong tables, weekly pizza parties, and WFH policies do not count when employees are being tracked down to the minute. Surveillance software like Time Doctor or Hubstaff might offer visibility, but they fail to build accountability. Instead, they create a culture of suspicion. One developer admitted to spending hours subtly moving her mouse during breaks just to appear active.  That is not productivity. That is performative compliance.

    Design for Autonomy, Do not Just Test It

    Some companies treat freedom as a reward for tenure or trust earned over time. That approach is outdated. Progressive organisations are designing autonomy into their work cultures. A SaaS firm in Hyderabad introduced four-day workweeks for high-performing teams, not as a perk, but as a built-in incentive for ownership. A creative agency in Mumbai let designers choose which clients to work with. These frameworks promote accountability, not chaos. Freedom works best when it is part of the operating system, not a toggle switch.

    Not Everyone Needs the Same Freedom

    Freedom in the workplace is not universal. Different roles and individuals call for varying degrees of independence. Long periods of unbroken time might be preferred by a backend engineer. A salesperson may benefit greatly from ongoing feedback. A fresher could need more guidance. A working parent might value fewer late-evening meetings more than a bonus. The best teams do not issue blanket policies. They adapt flexibility based on function, responsibility, and individual need. This kind of modular autonomy helps everyone operate at their best, without forcing uniformity.

    Structure Does Not Mean Control

    Micromanagement has taken new forms. From frequent Slack pings to screen time trackers, many managers default to control when things feel uncertain. But especially in knowledge-based workcreative, engineering, or research—output rarely correlates with time spent at a desk. Some companies are shifting away from this model. A product firm in Hyderabad adopted an OKR (Objectives and Key Results) framework. Instead of focusing on activity logs, they tracked outcomes and encouraged peer reviews. Updates became asynchronous, not forced into daily syncs. As a result, teams felt more empowered, and they got more done. Structure should be like a railway track, guiding direction, not blocking movement.

    Give Them a Voice, Not Just a Seat

    Freedom is not just about work style. It is also about being heard. Companies that build listening systems, anonymous culture surveys, ombudsman channels, and skip-level check-ins often detect friction early. One AI startup in Bengaluru introduced an anonymous reporting system and saw better team alignment and lower attrition in six months. This is about giving people safe spaces to speak up, share ideas, and express concerns. Psychological safety is a form of freedom, too.


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    Freedom Comes with Responsibility

    Freedom only works when there is something to anchor it. Without clear goals, support, and ownership, even the best intentions can fall apart.

    When Freedom Backfires

    A product startup in Pune once gave its team total flexibility, no fixed hours, and no required meetings. It sounded perfect. But soon, deadlines slipped, meetings lost rhythm, and collaboration dropped. Productivity did not suffer due to freedom; it suffered due to a lack of clarity. They adjusted the course by introducing weekly check-ins, setting visible project timelines, and clarifying ownership. Momentum returned. Autonomy does not mean no rules. It means the right rules, paired with mutual understanding.

    Freedom Requires Coaching

    When the pandemic made working from home the norm, people suddenly got a lot more freedom. But not everyone knew how to handle it. Timelines got fuzzy without coaching or clear roles. People lost focus in meetings. Less responsibility. Workers had a hard time because they didn’t know how to use their freedom well, not because they didn’t want it. A startup in Gurugram dealt with this by giving teams that were moving to outcome-based roles transition coaches. The effect was immediate: fewer delays, clearer goals, and more ownership.

    You can’t just give people freedom; you have to teach them how to use it. People need help to manage themselves in ways that matter. Tools should Enable, Not Police. There is a thin line between tools that help you get things done and tools that get in the way. When used for the right reasons, project management platforms, asynchronous communication tools, and dashboards can all be very helpful. But as soon as these become surveillance systems, they lose their purpose. Structure should make independence feel normal, not scary.

    Conclusion

    True workplace freedom is about trust, not absence. Employees want to be seen, heard, and respected, not just managed. When freedom is structured well, it does not just benefit employees. It unlocks deeper ownership, better outcomes, and stronger team cohesion. Workplace freedom is not just about flexibility or location. It is about trust, clarity, and ownership.

    Employees today are not asking to be left alone. They are asking to be trusted. They want to contribute on their terms, but towards shared goals. They do not want to be clocked; they want to be counted. It is not flexibility that drives performance. It is ownership. And organisations that understand this will not only attract better talent, they will build stronger, more resilient teams.


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  • How HR and Leadership Teams Turn Independence Day into a Culture-Building Moment

    This article has been contributed by  Ms. Hemalatha R, Co-Founder and CHRO- Sekel Tech

    Independence Day is a celebration of our nation’s freedom and it is also a reminder to us of the freedoms we need to nurture albeit responsibly and cultivate the same in our workplace: the freedom to express ideas openly and responsibly, to grow, innovate, belong and shared purpose. For organisations, it can become a powerful culture-building moment, a day to deepen connection, collaborate, celebrate diversity, and reinforce shared values. Together, HR and leadership transform Independence Day into a powerful organisational moment rooted in purpose.

    HR plays a vital role by designing and facilitating this culture-building initiative, co-creating and crafting the themes like “United in purpose”, “Together we build”, “values embody our core principles” etc., organising storytelling, may also indulge in service activities, and creating inclusive spaces that encourage respectful and meaningful expression. Meanwhile, the leadership team champions these values by actively participating and engaging with the teams by sharing personal stories, engaging in open dialogue, recognising employee contributions, or leading community efforts. Their visible involvement sets the tone and inspires employees to embrace the freedoms and responsibilities that strengthen our shared culture. At our company, HR and leadership team collaborate closely to make Independence Day a meaningful, engaging experience that strengthens our culture. Here’s how we do it together:

    Creating a theme

    HR partners with the leadership team to select a theme like “United in purpose”, “Together we build”, “values embody our core principles” etc. The theme guides all communications and activities, ensuring alignment with business goals and resonating across teams the vision and culture we share to build.

    Storytelling the theme

    Culture is built through stories. We invite all teams to share what freedom means to them. These stories can be written reflections, photos, videos, or art, and they highlight the diversity of experiences within our company. Leadership participation is critical. When executives share their personal stories, it breaks down barriers and inspires others to join. The most inspiring story that amplifies the voice of the theme is selected and awarded.


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    Culture Circles for Meaningful Dialogue

    Beyond celebration, we use Independence Day to create opportunities for honest dialogue. HR facilitates small-group Culture Circles where employees and leaders can discuss questions to build responsible environment where everyone can contribute. Leaders don’t just speak, they listen. Their presence signals genuine investment in culture and creates trust and helps leaders engage and fosters open, respectful conversations.

    Value-Based Recognition

    Recognition That Reinforces Values honours employees who demonstrate initiative, inclusivity, and ownership and winners are celebrated publicly. It elevates the program’s importance and models the behaviours that fuel our culture and also sends a clear message that the organisation values those who embody our core principles.

    Unity through responsible Community Service

    Freedom comes with responsibility. Together, HR and leaders may at times organise volunteering and social impact initiatives that connect employees to the community as a whole. Range of activities may be from environmental clean-ups to visiting Old age homes, orphanages, animal shelters etc. envisaging that acts of service deepens purpose and that culture extends beyond office also.


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    Inclusive Celebrations and Leadership Engagement

    Inclusivity that honour our cultural diversity and foster joy by wearing traditional attire colour coordinated with the colours of our national flag, regional food potlucks, games focussed on our history and culture, employee performances etc. It also helps leadership to engage with teams and their proactive participation helps strengthening the inclusivity in the organisation and connect the day’s meaning to the Company’s vision, purpose and culture.

    Leaders speak candidly about what responsible freedom means in the workplace, the importance of culture, and their personal leadership journeys. This transparency builds trust and aligns the entire organisation around shared values. Leaders contribute by hosting informal chats, sharing appreciation notes, or simply being visible and approachable. Companies may also have a roundtable moderated conversation with discussion points ranging from freedom, responsibility in authority, lessons learnt from teams etc.

    Post-event, HR shares a summary of participation rates, highlights, and feedback with both employees and leaders. This transparency helps everyone see the initiative’s value and impact.

    Leaders reference the outcomes in future meetings, reinforcing that culture-building isn’t a one-time effort but an ongoing commitment.

    Final Thoughts

    At our company, it’s a day to pause and reflect on who we are, what we value, and the future we’re building together. The success of this initiative lies in the strong partnership and intentional collaboration between everyone in the organisation, making it a meaningful engagement, celebration of culture, recognising contributions and reinforcing organisational vision, values and shared purpose.


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  • Driving Purpose at Work: The Power of Local Gifting in Boosting Employee Pride and National Identity

    This article has been contributed by Gaurav Bhagat, Managing Director, Consortium Gifts

    In the contemporary rapid pace and globalisation of the world, employees increasingly look to derive meaning and purpose in their work. This is very conspicuous in India, where most employees, particularly the Gen Zs, prioritise corporate responsibility and meaningful work compared to pecuniary rewards. Surveys reveal that 61% of Indians would like to work for companies actively engaged in Corporate Social Responsibility (CSR), and millennials also take an interest in purpose as much as a paycheque. This reflects a general aspiration among employees to make a difference, to be able to proudly claim to be with their employer and its contribution to society.

    Organisations are realising this trend and are going out of their way to make purpose happen in the workplace. One of the effective means of doing so is by local sourcing and gifting. By using locally manufactured products and fostering national culture through corporate gifts, companies can engage the sense of pride and identity of the employees. When employees notice that their organisation is working for the local economy and national causes, it enhances their emotional bond with the organisation. They pride themselves on being connected with an employer who cares about community and country, elevating run-of-the-mill corporate transactions into affirmations of purpose.

    The Emergence of Local Sourcing in Corporate India

    India’s corporate arena is experiencing an increasing interest in local sourcing in consonance with wider initiatives to encourage native products and strengthen the domestic economy. Numerous companies are actively searching for Indian-made alternatives in their supply chains and corporate gifts. For example, technology giant Infosys has a gifting policy that is locally focused, with the company urging employees to opt for gifts produced in India that help Indian artisans and crafts. Not only does this help local economies, but it also helps present India’s great cultural heritage to clients and business partners.

    In addition, a 2025 study conducted by TapWell, India’s top corporate gifting firm, showed that 60% of people like to buy corporate gifts that are Indian-made (TapWell Corporate Gifting Statistics 2025). This desire for Indian-made gifts depicts the movement towards domestic economic support that can really boost employee motivation. When businesses choose gifts that are locally-sourced, this complements cultural and economic values, promoting pride and a sense of association among workers. This, in effect, can translate to more engagement, as workers feel that what they do helps improve their community and nation.

    From Gifting to Engaging: How Local Gifts Generate Pride

    Corporate gifting, if done carefully, can make a big difference in engagement and pride among employees. The majority of business gifts fail miserably at evoking something in individuals, but local gifting turns this on its head.  By choosing gifts along the lines of Indian craftsmanship or culture, businesses can provide a sense to their gifting. For instance, Madhubani paintings from Bihar not only offer an instant means of patronising local art but are also reminiscent of culture, thereby making a mundane gift one of pride of heritage.

    Employees who receive such gifts feel a sense of belonging as well, since the gift is representative of their own culture and country of origin, not corporate identity. This human touch can boost morale and commitment, as research shows that strategically chosen local gifts promote employee loyalty, foster team cohesion, and improve the company image through representing social responsibility and cultural sensitivity. When the gifts are displayed at employees’ homes or workplaces, they glow with pride, sharing the story of the gift, and thereby reiterating the company values and reinforcing a sense of belongingness.


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    Building National Identity and Unity

    Indian domestic gifting can also uphold a company’s internal culture of national identity and togetherness. India’s rich cultural heritage of traditions and crafts presents a fertile background upon which the development of symbols of national cohesion that unite people could take place. Gifts in honour of national personalities or national culture, like replicas of the Ashoka Stambh or tricolour theme gifts, reach deep into the hearts of employees. These are not just any decorations; they kindle pride in all Indian hearts and make one feel a sense of a larger bond to one’s heritage.

    By embracing local culture in the workplace, organisations can increase the sense of meaning in employees, linking their work life from day to day to a sense of meaning, nation, and locality. This convergence with social identity theory, in which people gain self-esteem from being part of groups that share honourable values, can result in increased commitment and job satisfaction. When a business is able to proudly use local products and national pride, staff adopt that same pride, believing their work is helping to make the nation great.

    Actionable Strategies for Local Gifting

    Actionable Strategies For Local Gifting
    Actionable Strategies For Local Gifting

    To effectively employ local gifting programmes, there are several different strategies that may be utilised by companies:

    • Working with Local Artisans: Work with local artisans, self-help groups, or non-governmental organisations for sourcing handicraft gifts. We are working with the Jaipur-based artisan company, Murli Handicrafts, which has created a replica of Ashok Ashtambha for us. Not only does this provide unique products, but it also helps rural artisans and craftswomen and offers a story of community involvement, which is appreciated by employees. 
    • Emphasise Cultural Moments: Incorporate national celebrations or holidays and local gift-giving, including Independence Day or Diwali, to celebrate India’s diversity. A khadi flag on Independence Day or locally made sweets for Diwali will make it culturally relevant. 
    • Focus on Employee Engagement: Engage employees in decision-making or form committees to provide recommendations, drawing on India’s 3,000+ forms of crafts. It makes the employees feel invested, and creative ideas come out.
    • Infuse Local Pride into the Daily Work Life: Besides giving, bring local culture to the workplace through art exhibits, workshops, or displays. For example, conducting a Warli painting workshop or displaying local textiles in the office can establish a year-round culture of pride.

    By tracking and showcasing the effects of such initiatives, e.g., releasing statistics of artisans enabled or carbon emissions saved through local buying, firms can shore up the tangible benefits, further stimulating staff pride and dedication.

    Conclusion

    With employees looking for purpose and meaning in work, local giving is a compelling vehicle to instil purpose and pride. By linking the business activities to national values and giving back to the communities in which they work, any business or organisation can create a workplace culture where employees feel valued, committed and proud. Not only does it build commitment, but also proximity and a sense of common purpose, and it celebrates the fact that in the world of work, it’s what the gesture is worth that actually counts.


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  • Creative Independence: Why Regional Brands and Voices Matter in Modern Indian Marketing

    This article has been contributed by Siddhant Jain, Partner, Three Fourth Solutions 

    As India celebrates another Independence Day, it’s time we re-examine the idea of freedom not just in political or personal terms, but in the creative and cultural context of Indian marketing. 

    For decades, the narrative in Indian advertising and branding has been largely led by Tier 1 cities. The loudest voices came from the biggest metros. The largest agencies operated out of Mumbai or Delhi. Most national campaigns sounded like they were fluent in “urban cool,” polished in pitch, but often disconnected from how people outside the metros think, speak, or celebrate. 

    But the tide is shifting. Slowly but surely, regional brands, agencies and creators are reshaping how India communicates with itself and at the heart of this evolution is a simple but powerful idea: creative independence

    The Freedom To Sound Like Yourself 

    Creative independence means choosing originality over replication. It means building a voice that feels native to your roots rather than mimicking what works elsewhere and it means letting strategy flow from culture, not just data. 

    At Three Fourth Solutions, we’ve seen firsthand how powerful this can be. Being based in East India, specifically Kolkata, we’ve built campaigns that draw deeply from the textures of this region: its art, its people, its festivals, its tempo. Whether we’re working with national brands or local startups, we focus on crafting ideas that feel grounded, yet resonate widely

    A campaign built in the East no longer needs to sound like it came from a Mumbai boardroom to be considered “national.” In fact, the opposite is increasingly true. Brands are actively looking for more regional flavour, more authenticity, and more cultural fluency. In a landscape dominated by sameness, local stories are standing out. 

    Culture As Strategy 

    Too often, regional culture is used as a garnish, a token line in a script, a jingle in the background, or a one-off post during festivals. But in the new marketing landscape, culture is central to strategy. Campaigns rooted in regional insight are outperforming generic national ones, not just in attention but in trust

    For example, a Durga Puja campaign crafted in Kolkata, by people who’ve lived the festival year after year, is bound to have a different emotional texture than one created from a distance. That difference is not aesthetic – it’s strategic. It’s what makes people stop scrolling. It’s what makes a campaign go viral in a market without needing paid reach.

    This is creative independence in action: building from the inside out, rather than imposing a view from the top down. 


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    Why Regional Voices Matter More Than Ever 

    Regional Agencies Drive Creative Decentralization
    Regional Agencies Drive Creative Decentralization

    The rise of digital and vernacular platforms has flattened the playing field. You no longer need a national television budget to build national relevance. What you need is cultural relevance. 

    That’s why regional agencies, those deeply embedded in their communities are becoming catalysts for creative decentralisation. They’re not just executing content, they’re building narratives that feel close to the consumer

    This isn’t a small trend. Some of India’s most successful campaigns in recent years have had regional roots. Not because they were loud, but because they were real. They spoke in a voice people trusted, a tone they recognised. 

    Brands too are adapting. The same Flipkart that once built its identity through humour-led, all-India messaging is now investing heavily in micro-communities, regional festivals, and platform-native storytelling. Our collaboration with Flipkart Homes reflects this shift where digital strategy is no longer just about reach, but about relevance. 

    Independence From Hyper-Scaling 

    Another dimension of creative independence lies in how we choose to grow and how that growth empowers brands. For many agencies, the default is to scale quickly, outsource aggressively, and chase top-line metrics. But that path can dilute the brand’s original DNA. 

    At Three Fourth Solutions, we chose a different path. We built it in-house. We stayed integrated. We stayed independent. We’ve grown with clients, not ahead of them. That freedom from investor pressures, from outsourcing temptations, from scale-for-scale’s-sake has allowed us to focus on the work. 

    And the result? Long-term relationships with clients like Uber, Zomato, Worldmark, Flipkart Homes, DLF, and more. Work that’s not just seen but remembered. Campaigns that are born from conviction, not just KPIs. 

    Rethinking “National” 

    We used to think ‘national’ meant one uniform voice. But now, the most powerful brands are the ones that can speak many local languages, honour cultural diversity, and still feel consistent everywhere. That’s the new nation. 

    This is where creative independence matters most. Agencies like ours built in the East, working across geographies are living proof that national doesn’t need to mean centralised. It can mean distributed, collaborative, rooted and still deeply effective. 


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    A Call to Brands and Marketers

    Creative independence isn’t just an internal belief. It’s a collaborative strength. When agencies have the freedom to think long-term, build with care, and stay embedded in their markets, brands benefit. Campaigns become more human. Messaging becomes more real. 

    At Three Fourth Solutions, we’re excited to be part of this shift. We believe the next era of Indian marketing won’t be led by size or legacy, but by voice and vision. The most powerful voices may no longer come from the centre but from the edges. 

    Let’s celebrate that.


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  • Beyond Flag Hoisting: Creating Meaningful Independence Day Engagements in Modern Workplaces

    This article has been contributed by Rajeev Jain, MD & Founder, RN Faucets Pvt. Ltd.

    As we are heading close to our Independence Day, when the tricolour unfurls against the August sky, a wave of patriotism will usher amongst us. This sentiment has traditionally translated into a time-honoured ritual: a flag hoisting ceremony, the distribution of sweets, and perhaps a dress-in-ethnic-wear day. While these gestures are rooted in respect and tradition, but with time modern workplaces have evolved and come up with their way of celebrating independence, cherishing the pride of being an Indian and at the same time exhibiting this pride to everyone. 

    This Independence Day, let’s redefine the celebration. Let’s make it a catalyst for strengthening our organisational culture, fostering a genuine sense of belonging, and connecting our daily work to the grand project of nation-building. 

    Independence Day Engagements in Modern Workplaces
    Independence Day Engagements in Modern Workplaces

    Pillar 1: Promoting inclusive patriotic culture 

    The beauty of India lies in its breathtaking variety – a symphony of cultures, languages and traditions. Independence Day is the right opportunity to celebrate this mosaic within our own organizations.

    Actionable Ideas for Inclusive Celebrations:

    • “India’s weavers” day: go beyond a general “ethnic day”. Cure a subject that celebrates India’s rich textile heritage. Encourage employees made of indigenous clothing like Khadi, Ikat, or bandhani and share the story behind their chosen craft. This not only supports local artisans, but also converts the office into a vibrant gallery of Indian craftsmanship.

    • “Taste of freedom” Potluck: Food is a universal language of love and connection. Instead of standard catering, organize a potluck where employees bring a dish that represents their original state or family traditions associated with ceremonies. Each dish comes with a story, which turns into a simple lunch journey in the Pak scenario of India. This promotes interaction and helps allies to join a deep, more individual level.

    • Storytelling Session: “My idea of India”: Create a platform, perhaps an open mike session, to share for employees to share what freedom and India is individually mean. These may be his grandparents’ experiences, his journey to achieve financial freedom, or his hopes for the future of the country. Such sessions promote sympathy and provide an intensive insight into diverse approaches that create your workforce.

    • Celebration of Vernacular Voice: Host workshops or fun, short learning modules on various Indian languages and art forms. Imagine a 30 -minute session when learning some phrases in the language from a separate field, or a hand workshop on Madhubani or Warli art. These activities are not only attractive, but are also a direct sign for linguistic and artistic diversity that is original for our identity.


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    Pillar 2: Aligning with Purpose and Social Responsibility

    The modern employee is driven by a strong sense of purpose, and the same feeling can be translated into celebration of independence. By adopting small acts of change can be a meaningful way of showcasing love for the nation.  

    Actionable Ideas for Purpose-Driven Engagements:

    • Skill-Based Volunteering: Move beyond traditional volunteering. Empower your employees to use their professional skills for a cause. A team activity in the NGO, like a financial literacy workshop for a self-help group, or designing a social media campaign to promote local artisans. This makes the act of giving back more impactful and professionally fulfilling.
    • Support Economic Independence: The next thing companies can go ahead and start supporting the local economies. For corporate gifting, companies can make a conscious choice to buy products of home-grown brands. This will boost local economies and help in building a self-reliant India.

    Pillar 3: Driving engagement Through Innovation and Gameification

    Another step could be using techology and gamification, ensuring every member of the team in-house or working online can participate. 

    Actionable Ideas for Innovative Celebrations:

    • The “Great Indian Discovery” Challenge: Design a virtual scavenger hunt or a treasure hunt with clues hidden around the office (for in-person) or on a dedicated digital platform (for remote teams). The clues can be riddles related to Indian history, trivia about our scientific achievements, or puzzles based on our cultural landmarks. This encourages teamwork, problem-solving, and learning in a fun, competitive format.
    • Independence Day Ideathon/Hackathon: Host a mini-hackathon focused on solving a specific community problem or an internal business challenge. The theme could be “Innovating for a Better India.” This channels the talent and creativity of your employees towards a constructive goal and reinforces the idea that innovation is a key part of national progress.
    • Interactive Digital Engagement: Leverage technology for a week-long engagement leading up to the 15th of August. Use platforms like Kahoot! or Slido for daily quizzes on Indian history and culture. Run polls asking employees about their favourite “Made in India” brand or their most admired Indian innovator. Create a collaborative digital “Freedom Wall” where employees can post messages, photos, and aspirations for the country.
    • “Made in India” Showcase: Ask different teams or departments to prepare a short presentation on a “Made in India” product, technology, or startup they admire. This not only fosters a sense of pride in our country’s achievements but also aligns perfectly with the ethos of the startup ecosystem, celebrating homegrown innovation and entrepreneurship.

    Conclusion

    Weaving a strong organizational fabric “Beyond Flag hoist” is not about abandoning the tradition, but is about enriching it. It is about understanding that for the modern Indian professional, patriotism is an active action. This is about making a place where the celebration of our nation’s freedom is transformed into a celebration of our collective capacity.


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