Tag: ✍️ Opinions

Best Business Ideas for Women
Women have been entering many fields and industries that they were absent in the past. They have been breaking through the glass-ceiling for quite some time now, and there are many professions they are taking up and excelling in. In this article, we will take a look at the most profitable business ideas for housewives and women who want to do some side hustle. Remember, the list is limited in this article but not in real life. You can be whatever you want to be as long as you have the motivation and passion to do it. We have come up with some of the best business ideas for women in India which need very little investment and still provide high profit.

Let’s start with the list of best business ideas for women:
Yoga and Fitness Trainer

Yoga & Fitness Center | Best Business ideas for Women

Yoga is an ancient Indian fitness technique that is becoming popular worldwide, so being a Yoga trainer has a lot of potentials as it has a huge demand. You can learn Yoga at any good training centre and once you get the certificates, you can start advertising yourself through the means of pamphlets in a newspaper, or hoarding in nearby regions, or even through communicating with your friends, family and
neighbours. An investment is required, though it is not as significant but you will need a place to conduct your sessions, yoga mats, dumbbells, and other paraphernalia. Then you are ready to become a Yoga instructor.

“Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.”, said by John F. Kennedy

And to become a fitness trainer, it will require a bit extra investment to set up but the resulting profit is great, as gym equipment are a one-time investment. Almost everybody is health conscious these days and therefore this business will be profitable.

Photography

Photography | Best Business ideas for Women’

If you love photography then photography is the perfect business idea for women. If you click photos of your family and friends then you can start clicking pictures of wedding, parties, real estate building, wildlife, etc and get paid.

What you need are the best quality camera and a few accessories. You can start with local customers and then you can share your portfolio on socialPhoto media like Facebook, Instagram, etc. You can sell your pictures to magazines, Shutterstock too.

Restaurant

Restaurant Business | Best Business ideas for Women

In today’s busy world, restaurants play an important role in every person’s life. Most women are passionate and talented about cooking, and it is more than a stereotypical assumption. It is one of the best startup business ideas for women. Restaurant businesses do very well in today’s economy. Our nation is developing rapidly and the food and beverage industry is prospering as well.

A woman can start their own restaurant or cafe and earn profits as people love food everywhere. And if your restaurant offers good food and quality, there is only a little more you will need to do. There is undoubtedly high competition in this sector, but once the business settles there are only returns to your investments that are going to be much higher. You can also start a catering or take-away services as an addition to running a restaurant.

24 Restaurant Marketing Ideas and Trends that Actually Work!

The Food industry is one of the heavily crowded and therefore a competitiveindustry. Some restaurants are making great profits while some are losing thegame. One of the major reasons for the failure of any startup, especially arestaurant or food startup [/tag/food-startups/], is not knowing how t…

StartupTalkyShubham Kumar

Clothing

Clothing Business | Best Business ideas for Women

Clothing can be other startup ideas for women. There are many talented women who know how to work with a piece of cloth. The clothing business is gaining a lot of popularity in these past few decades and women are doing great. With a little bit of investment in the tools, clothes and machinery, you can turn your talent into a business. It could be a business from home too which will be perfect for a housewife.

As a beginner, you can design your own clothes and set up a space in your home to stitch them. Once your business starts gaining enough profits, you can move on to making it bigger. Customers want better quality, a variety in the types of clothes, accessories they wear and all this at a reasonable amount. That is your market and it is very profitable to get into the clothing business, considering the rapid rise in the fashion industry.

“Style is a way to say who you are without having to speak.”, said by Rachel Zoe

Consulting Business

Consulting Business | Best Business ideas for Women

It doesn’t have to be the ‘traditional’ businesses that women get to choose from. Many women are taking their years of corporate or IT experiences and turning it into a full-fledged business.

A consultant is an expert who advises others in a specific field or to fix specific problems.

Companies and corporates are always looking for people with enough experience so that they can consult them for a variety of challenges or strategies with their organization. If you are well aware of the market around yourself and have a good network of contacts with professionals from different industries, you could set up a consultancy firm on your own and share the information with others. It doesn’t require much capital investment as even a small room can be turned into your business office. Although, you would need the required qualification, certificates and experience in this area. There are many types in consulting business like Career Consultant, Leadership/Team Building Consultant, Marketing Consultant, Organization/Efficiency Consultant, etc.

50 Businesses You Can Start With INR 1 Lakh Or Less

According to a survey by Randstad Workmonitor in 2017, 83% of the Indianworkforce would like to try entrepreneurship. While there are many who want tostart a full time business, there are others who plan to start some part-timebusiness to earn extra income. However, starting a business has many h…

StartupTalkyShubham Kumar

Beauty Parlor and Salon

Beauty Parlor Business | Best Business ideas for Women

If you enjoy styling hair, performing manicures and all other aspects of the cosmetology industry, a career as a beauty salon may be a rewarding and lucrative career choice for you. It is the best business for women. This business requires only a little investment in training, quality products and basic equipment. The customer base of beauty parlour and salon keeps increasing every day.

People spend a lot of time on their looks and want to be at their best physically. And hence, Gym and Beauty Parlors are the top priorities of today’s generation. You will need a space to set up your business and advertisement in initial stages, and then rest can be left to word of mouth as people will be drawn to you when there is an ease in access to your outlet. This beauty business will suit women of every age and housewives can easily turn it into a profitable business with her neighbour friends.

Blogging

Blogging | Best Business ideas for Women

For the females who want to work from home, or have a family to look after, blogging is a very good idea of business for them. These days there are hundreds upon thousands of blogs out there, covering just about everything you can think of. And business is no exception. They come in all formats about all subjects, from marketing to finance to entrepreneurship.

Blogging is for people who love to write, and you will find many examples of women around you to prove that. When you are blogging, you can work completely on your own schedule – that is when you are also meeting the targeted work each day, or week. You can set up a blogging site of yours and monetize it. Once you have an ample amount of audience, your articles will earn you income through the ways of ad placement on your web page. You do not need to be an excellent writer, however, you will need an understanding of what is your niche, how can you get the most traffic and the required SEO techniques to establish and earn well through your website.

Best Content Creation Tips For Bloggers | Tips For Writing Good Blogs

Writing a good blog can prove to be a difficult task. Writing blogs requirepatience and a lot of research on the topic. Getting a large audience on yourblog also requires a large amount of time. But if you work in the rightdirection, you can reach out to many people that will like your blogs. The…

StartupTalkyYash Taneja

Affiliate Marketing

Affiliate Marketing | Best Business ideas for Women

Affiliate Marketing is a type of performance-based marketing in which a business rewards their affiliates for each customer brought by affiliate’s own marketing efforts. You find a product or service you like, you promote it to others and earn a piece of the profit for each sale that you make. You will need to get connected to a firm or business that uses this marketing strategy and the work is done through your performance on the field.

An e-commerce merchant wanting to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; the more websites or email lists that an affiliate has the wider his network. The hired affiliate then communicates and promotes the products offered on the e-commerce platform to his network. The affiliate does this by implementing banner ads, text ads, or links on its multiple owned websites or via email to its clientele. You will need good communication skills, a good convincing skills and good approach to convert the leads into sales. There is no education qualification required as such in this field.

62 Business Ideas with Low Investment and High Profit

An entrepreneur aspires for a small investment business idea capable of churningmassive revenue. He or she searches for every possible way to have the businessrun smoothly and increase revenue, i.e., profitability is the end goal. Thispost discusses Business Ideas with Low Investment and High Pro…

StartupTalkyShubham Kumar

Freelance Writing

Freelance Writing | Best Business ideas for Women

Writing is one profession that is especially suited to people who want flexibility in where, how, and when they work to fit their lifestyle goals. That’s because most types of writing today only require a computer, an Internet connection, and word processing software. Also, it is the best business for ladies with low investment and one of the best side business ideas for ladies.

A freelance writer is a person who works on a self-employed basis. They can work for a magazine, a publication, or any other content provider and get paid for the written work they do. Freelancers commonly present in creative industries. You can make a lot of money as a writer and start your own business of Freelance writing. You just need to know the right techniques to write and charge the right rate for your work. There are many online training programs for the same. A wide variety of types of writing are available, including articles, copywriting, and more.

Teach or Tutor

Teaching | Best Business ideas for Women

You can become a teacher for a private or public institute, or start up your own education centre where you teach yourself, or with a group of other teachers. You will need the necessary education qualification, correct advertisement techniques, a decent space to conduct classes and a passion to spread your knowledge. Home-tuition is also a good source of income for women.

If you enjoy working with people and helping them reach their goals and potential, a home-based coaching business might be for you. One of the great advantages to coaching today is that technology has expanded your ability to provide coaching services. These days, even online education is growing rapidly, thanks to the advancement of technology. You can post your video tutorials on any platform on the internet where you can monetize and earn from those videos. The profits are very high, once you have established your reputation.

Craft Business

Craft Business | Best Business ideas for Women

Women have a lot of unique characteristics of intricate and delicate handcrafting. Many customers look for handmade objects in craft stores. Thus, it is advisable to start a craft store. Since a majority of customers at craft stores are women, a female owner would make a better connection with them, thereby, allowing the customers to shop with ease.

One more business, craft-making business is also a good option of artistic woman. This business is different from the craft store because the craft store only sells products whereas craft-making requires things to be made from scratch. In the craft-making business, people require the skills of knitting, sewing by hand and so forth. Maintaining a craft making business requires neatness, precision, and aesthetic value. This is perfect for women who like art. Women with creativity can also start teaching her craft skills to children.

So there you have it, our list of best business option and ideas for the ladies. Women only need a little bit of self-assurance to develop their confidence and the rest can be left to their potency and proficiency. There are many emerging entrepreneurs that are female. With an ample amount of knowledge, understanding of business administrations and training – anyone can become an entrepreneur and a successful one if they have passion and determination to do more in them.

Business Ideas for Students Without Investment

Students or upcoming entrepreneurs are stocked with an enormous amount of energyand passion. If they get the right direction and motivation, then they canoutperform themselves. A student just needs a right mould which shapes them intothe right piece.Well, this article will provide business ideas…

StartupTalkyNiku Mandal

Designing Businesses

Graphic Designing | Best Business ideas for Women

There are many types of designing businesses a woman can try like graphic designing, web designing, interior designing, fashion designing etc. She can do maximum work sitting at home. In the case of interior designing, the designer has to go for a visit to the site to look after work progress.

Graphics Design

If you have an eye for design and experience in graphic designing platforms like Adobe Creative Suite, Adobe Creative Cloud, InDesign, Illustrator, or Photoshop, then there is a profitable market out there for you in Graphic Designing. You can become a freelance graphic designer if you have creative skills that are required. A good computer and appropriate software are sufficient as an investment.

Businesses these days require graphic designers to make their creative artwork such as logo, or web design. The advantages to this business are that, provided you have a strong design and colour sense, you don’t need to be able to draw, you can work full time or part-time and you can do it at home. Hours are flexible, so as long as you meet clients at reasonable times and meet your deadlines, you can work ’til dawn and sleep ’til noon if you want to. Graphic designing with printing is a great source of earning income.

Interior Design

An interior designer plans, researches, coordinates, and manages enhancement of buildings from inside. Interior designing business needs conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design. The interior designing business is also suitable for women because women have a knack for decorating and keeping things neat. Thus, women who are already in the field of designing can try their hands at interior designing.

Web Design

Web designing is a trending business in the present day. The number of people who want to hire a web designer has made many people switch their professions to pursue web designing. Any woman who has the knowledge of web designing can follow this career path.

Fashion Designing

Fashion is loved by all women. Thus, becoming a fashion designer is one of the most profitable businesses. A fashion designer should be able to combine the elements to make any person look more attractive just by the clothes they are wearing.
March 1, 2021
How to Improve Your Sales Skills-Good Salesperson Qualities
A basic theory by David Mayer (as published in Harvard Business Review) is that a good salesman must have at least two basic qualities: empathy and ego drive. Are you a salesperson? Or just want to learn to sell for your own product. Selling is a skill which will help you not only in business but for the whole life. A salesperson is not just an employee of the company but they are as important as CEO.

According to a report, 80% of sales require 5 follow-up calls after the meeting. Selling things is one of the most difficult things. It is very difficult to convince someone to buy a thing. That is why it is one of the most required and highly paid jobs in the industry. You have to be soft and confident in your approach. Success in this field can only be achieved by having a positive approach towards your customers. Good communication skill is another important skill a salesperson should have. You can never be let down by failures but need to improvise with each. Here are Good Salesman Qualities which every salesman should have.

Good Salesperson Qualities- Must Have as Salesperson
Reasons Why Salespeople Fail
How to Improve As A salesperson?

Good Salesperson Qualities- Must Have as Salesperson

Feel Your Customer

While it is not very important to agree with the feelings of the customer, a great salesperson makes an empathetic connection with the customer to understand their standing completely. It is a central quality to be able to sell him a product or service, which must be possessed in large measure. A salesman simply cannot sell well without the invaluable and irreplaceable ability to get powerful feedback from the client through empathy.

A Driving Force

The second of the basic qualities of salesperson absolutely needed by a good salesman is a particular kind of ego drive that makes him want and need to make the sale in a personal or ego way, not merely for the money to be gained. His feeling must be that he has to make the sale; the customer is there to help him fulfill his personal need. In effect, to the top salesman, the sale—the conquest—provides a powerful means of enhancing his ego. His self-picture improves dramatically by virtue of conquest and diminishes with failure.

Know Your Product

While many tricks in the past have worked for reps, the increasing access to information has made it tough for people to be fooled. Hence, it has become increasingly important to know your product in and out as much as you can before you make the pitch. Nothing is more off-putting for a buyer than to find an ignorant sales rep.

Be An Active Listener

Active Listener | Salesperson Skills And Qualities

It is human nature to wait for your turn to speak in any conversation, but a smart sales rep listens deeply for multiple reasons. Listening leads to forming stronger bonds and trust with the client. Also, the information contained in the conversation can help them position the product or service better to the customer in real-time.

Work Hard Than People Can Think

There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects.

Follow Up

Hubspot CRM for Salesperson

Even if you think sending a proposal will fetch you a reply, a quick follow up call can open many unsure doors for the salesperson. Many times, the sales rep don’t know if their email was opened by the client. Hubspot sales help with this issue, letting salespeople know when and how often a prospect opened an email. With this information, they can follow up at the optimal time.

They Personalize Their Approach

To learn as much as you can about the prospective client and then using that information in your conversation with them can be effective in understanding the real pain-points people are facing at the time and help build their product up to suit the needs of the client.

Always Sell

As they leave the office, their selling practice goes beyond the hours and they engage with the prospective clients at dinner, parties, social gatherings and even a barbers shop if the opportunity presents itself. Bottom Line: It is not a job anymore, it is in fact a habit to sell.

Having A Positive Attitude Throughout

A good salesman is a person who never gets affected by others behavior or performance. It is very important to mind your own business and never gets into trouble by entertaining other’s problems. You need to focus on the job you have got in your own hand and never let others affect you in any kind of way. You should always be dealing with your customers with a smile, irrelevant of the mood they are in.

Maintaining A Good Relationship With Your Customers

Customer Relationship

Now this is believed to be one of the most important qualities of a good salesman in Marketing. There is always more than just buying and selling, is the bond you share with the people you are dealing with. Having a healthy relationship with your customers is one of the most important things for you to become a good salesman. You have to be patient about the work you are doing. A good bond with your customers will always help to boost your business profits. They will be willing to refer your product and services to their contacts. Yes, of course, it’s important to maintain a good business relationship so as to make your business to the next level.

Being Disciplined About Your Work

One thing you have to keep in mind is that you can’t be successful without being punctual or serious about your job. You can never get things served to you on a silver plate. You have to work hard for every single thing. You have to always lead by an example and be a good colleague and a person to another.

Knowing Your Work

A good salesman should always know what he is selling. There should be perfect clearance in the mind as a seller. You should never try to fool your customers as it can prove to be bad for the bond,

A good salesman should always know what he is selling. There should be perfect clearance in the mind as a seller. You should never try to fool your customers as it can prove to go wrong by all means. You should always try to create an impression by being soft-spoken and polite. You must know your customer will agree to buy. On that way, you have to talk differently with the different customer as well. By speaking softly and polite they can add more and more customers in their kitty, this will not only build their customers but also maintain they are personalized brand as well. So keep maintaining good relation is most important for every salesman

Always Act Like A Professional

Being a salesman can turn out being a difficult job. As it can never be easy for having so much knowledge about the work you are doing. You can’t be unprofessional. You should never try to fool your customers as it can prove to go wrong by all means. You should be able to provide deals which can pique the interest of the customers, hence making them impossible to refuse the deal. A good salesman should always be a step forward, you should be able to improvise and thus engage the customer in a good deal. Every day would agree with me that the salesmen job is difficult for sure. They got tired easily. But it’s important for them to act professionally. Good salesmen should always take the first step nicely to look forward to the customer they are working. They should keep in mind that the customer is their first priority. Maintaining a bad relation with the customer can ruin their professional life.

Improvise

A good salesperson is the one who knows how to improvise. You can’t always work on a given plan. There will be situations when you will get outsmarted by the person on the other end. The only thing you can do is to hold your end tight. You should never try to fool your customers as it can prove to go wrong, by all means, Focus on your own strengths and you will get your our self of the moment. You have to always learn to be focused on the work. You will always succeed in your mission.

Take Your Unique Approach

Everybody wants to give 100% to their career goal. But selling a product required a unique approach. This varies from person to persona and product to product. most common is that you need to be polite while talking to customers who have no liking for the product even. You have to be very patient till then. So being focused is the first way to achieve your career goals. You can say after using this product, you can think differently better then I keep telling you about good or bad about it.

Best CRM Tools for your Businesses | List of Customer Relation Management Tools

Customers are important aspects of any business, it’s crucial to maintain a goodcustomer relationship. The management of a customer’s relationship is importantfor the business. Now, CRM refers to the approach to manage a company’sinteraction with current and future customers. The other important …

StartupTalkyNiku Mandal

Reasons Why Salespeople Fail

A company stands there because its products are selling. If their products stop selling, will they standstill in the market for a long time? And the only person product selling depends on is, salesperson. But, the salesperson does not always succeed. They do fail. And in this post, we will see some reasons for salespeople’s failure.

They See It As A Job

Most of the salespeople do this as their job. They have no personal interest in selling. They do it all because they have to do it. You cannot succeed in something you are not passionate about. So, if you don’t like to sell, don’t do it. You are just ruining the whole company’s image.

Shut Up!

We have two ears and one mouth, that means, we should listen twice as much we talk. Don’t talk more but listen more. Listen to and analyze what your customer is interested in. No one likes to listen, neither your customer. Try to make them happy. Just shut your mouth if there is no necessity to talk.

No Confidence

This is a very important part of life. If you lack confidence in yourself, you lack everything. People are not gonna buy from a person who is not sure about himself. So, as they say, fake your confidence till you make it. It might not make any sense, but confidence makes the perfect sense. So, work on your confidence before going into the sales field.

10 Ways to Boost Self-Confidence that You Need to Know as an entrepreneur|

Believing in your abilities, powers, and judgments is what brings success inlife. Self-confidence is memory verse in our day to day life. Sometimes, Lifefeels meaningless without self-confidence. Self-confidence can be achieved byanalyzing and identifying what you are good at, what value you add …

StartupTalkyParnas Ghosh

Reading The Minds

You are not a magician. But you are a salesperson, who is no less than a magician. Try to figure out what the customer is interested in? What they really want? If you don’t know your customer, you can’t sell anything. Read their minds, talk to them in their mother tongue, analyze their behavior and then pitch the perfect product for them.

They Manipulate

Many people fail in selling because they always try to manipulate customers to buy the product. People may buy that product from you, but they will never come back to you. So, do not manipulate the customer, pitch your product instead.

I know More Than You” Attitude

The worst thing you can do to your customers is to underestimate them. Never underestimate your customers. They might know much more than you. For instance, when a computer engineer goes to buy a laptop, he knows exactly what he wants. But the salesperson still acts like they know more than them. So, listen to the customer, if they are wrong, then correct them. But don’t show off your knowledge.

They Do Not Follow The Process

Although selling is an art there is a proper process a salesperson has to go through while pitching the product to customers. Most of the good companies provide training to salespeople. But most of the salespeople don’t follow it while selling. The process is made after very deep research, so don’t think it’s just a theory. Follow it while selling the product.

Lack Of Patience

Many salespeople give it up after some attempts and failures. Selling is not an easy skill to learn. You cant learn to sell just in 2 or 3 months. Even a year is very less to learn it. Give it some time. Polish your pitching skills. Work on your confidence. Be patient. You can be a great salesperson, you just have to give it some time just like any other skill. Unlike skills like football, cricket, dancing, etc. you don’t do selling from your childhood. So consider yourself a child, and a 5-year-old cannot compete with big players. It will take time but will show the results for sure.

How to Improve As A salesperson?

These are the successful sales techniques to improve as a salesperson:-
- Understand Your Market.
- Focus on the Right Leads.
- Prioritize Your Company Above Yourself.
- Leverage Your CRM.
- Be Data Informed.
- Really Listen to Your Prospects.
- Build Trust Through Education.
- Focus on Helping.
Conclusion

Persistence is the key to unlock the bonus treats in the business. A good salesperson hits their quota, most of the time. Great skills of a salesperson knock it out of the proportion with their quarters. They do make mistakes but if they repair their mistakes on time, they can excel in the skill.

Business is not everybody cups of tea. It’s not like a job in which you can come at home to 5 pm, and have fun after that. It is something which needs to think differently. It takes your mind to think deeply. You have to work really hard to get your good results soon. You can never be lazy with your work. You have to always learn to be focused on the work. So it’s up to you what you want in that. So go and sell your product!

How To Improve Sales Pitch

Business [https://startuptalky.com/tag/business/] does not run merely on theproducts and advertisements [https://startuptalky.com/tag/advertisements/]. Itruns on the people of the company and the investors which supports it time totime. You will have to go through sales pitching someday. You migh…

StartupTalkyAshwini

FAQs

What makes the best salespeople?

Ability to identify and react accurately to the behavior and emotions of customers. Identify other people’s feelings/frustrations objectively without necessarily agreeing with them. Ability to establish rapport easily and put people “at ease” in their presence.

What are the strengths of a salesperson?
- Win-driven: They have a self-derived motivation to win (or not lose) that transcends compensation plans, campaigns, and coaching efforts.
- Client-loyal: They are driven to understand what success means for their clients and to actively contribute to that success.
What are the five basic principles of selling?

The 5 Undeniable Principles of Selling:
- Value comes with a price tag.
- Consumers only buy products and services that benefit them.
- The most valuable gift you have to offer is yourself.
- Credibility is dependent upon two factors, trust and expertise.
- This is a give and gives the relationship.
December 25, 2020
How to Build and Promote a Chrome Extension
Google Chrome is one of the most popular web browsers in the world With more features, easy to use, security, and speed our love for Google chrome is ever increasing so is its popularity. We all can see the slow death of Internet Explorer in blue.

Chrome Extensions
Flipshope Chrome Extension
AutoBuyApp Chrome Extension
How to promote chrome extension?
How to Build a Chrome Extension?
How to Market a Chrome Extension?

Chrome Extensions

Flipshop Extension

Chrome Extensions are add-ons that make your browser more powerful and automate the task for yourself. It helps you to save time and gives peace of mind. It becomes a must use a chrome extension when you want to do/automate a particular kind of work and don’t know how to code. Like if you want to participate in an online flash sale or keep yourself updated with the latest offers, deals, and coupons from e-commerce players, extensions are the way out. I would love to tell you more about other extensions but before that, I will tell you about the extension which I use all the time for shopping to save money.

Google Chrome Extensions To Boost Productivity

#google chrome extensions #boost productivity

StartupTalkyAshwini

Flipshope Chrome Extension

Flipshope Extension is one extension which helps me to compare price across various shopping sites be it Flipkart, Amazon, or Myntra. Whenever I buy products, I get a graph like below which shows me how prices have changed over time and it helps me to make a purchasing decision.

Flipshope Chrome Extension

Another good feature of this extension is curated coupons and deals. While making a purchase I can see all coupon applicable to the product which helps me save a lot of money sometimes. The Founder of this startup is an IIT alumnus. Started in college, Flipshope is now a full fledge company based out of Bangalore. It helps people save money so customers love them. It has an active subscriber base of more than 1,50,000 and is growing.

AutoBuyApp Chrome Extension

This is one extension that has become a necessity for flash sale Deals. Who doesn’t love getting mobile in 1 rupee but also spending time and clicking buy now button at the exact time is near to impossible. Autobuy does exactly the same for me. It gets activated at the time of flash sale and buys. However, nowadays it’s much not useful because of less quantity on sale. But still, there is hope. The reason I love it over others because their codes run the fastest and have probably the best and easy to understand UI.

AutoBuyapp Chrome Extension

So we have seen two chrome extensions two things which made me feature this extension is the product. The product is not just the UI but also the functionality and basically, problem-solving. So if you are planning to build a chrome extension you must keep the pain point of users in mind and build a great product.

How to Build a Chrome Extension?

Here are points you can take care of while building one:
1. Keep it simple – Just check other extensions. Most of the extension’s UI Sucks. You will be confused and jumbled after downloading. Apart from UI, the process of user onboarding has to be super simple. Make it lightweight and seamless to use.
2. Just do what you promise – A user downloaded your extension just do what you promise to do and nothing else. If you will notice when you download autobuyapp there is no requirement signup or give your data because they help you to buy products on e-commerce portals.
3. Improve, Improve, Improve – Well this is one thing you shouldn’t leave even after getting millions of users. Always take feedback and improve the product as per user requirement.
4. Keep an eye on competitors – Along with feedback from users, you should also put some efforts to check competitors’ products and the changes.
How Google Became A Globally Well-Known Brand

Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, 2012 acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. Google’s …

StartupTalkyKrishna kumar

How to promote chrome extension?

Tips to Promote a Google Chrome Extension:
- People love things that are available for free.
- You can take help from influencers.
- You won’t be relived even after your extension gets launched.
- If possible, invite the media.
- ‘Guest blogging’ is a good option.
- The most classic way is to make an ad.
How to Market a Chrome Extension?
- Chrome Store SEO
First and foremost, it’s very important to know what keyword can make your extension’s rank better in the Chrome Store. You need to optimize the description by using relevant keywords that is more frequently and more prominently. Also, you can consider writing a longer description as it works better when optimizing for ranking on long-tail keywords.
- Email Marketing
In the newsletter you send to your potential customers, you can explain the advantages of your expansion, have a clear CTA, and you’ll be enthusiastic about the Chrome extension for your customers. This will also assist user retention as every few minutes individuals check out their browsers with their brilliant icon/logo. To increase your success in doing a newsletter, you can have a very plain subject line and make sure the content includes at least one call to action to lead your users to what you wanted them to do.
- Get Reviews
If you maintain your customers happy and frequently interact, they can assist drive word of mouth as well they can also increase the ranking of your Chrome store. Make a point to answer every review of Chrome’s store and please be frank and open to feedback. If you get negative feedback, respond to it in a polite manner. It will actually calm individuals down. And if you receive excellent feedback and reply, this will encourage more people to leave good reviews as they know you read them.

Most Popular Web Browsers And Their Market Share In 2020

Web browsers and Social media applications are common ways to use the Internet. Privacy and speed are the two main considerations of peoples when choosing a browser. The size of the web browser market was 4.4 billion users in 2019. The market share of web browsers in 2020 is given below.

StartupTalkyATHUL C K

FAQs Related To Chrome Extension

What are the Chrome Extensions?

Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome functionality and behaviour to individual needs or preferences. It helps you to save time and gives peace of mind.

How can we find my Chrome Extensions?

To open up your extensions page, click the menu icon (three dots) at the top right of Chrome, point to “More Tools,” then click on “Extensions.” You can also type chrome://extensions/ into Chrome’s Omnibox and press Enter.

What is Google Chrome Incognito?

Incognito mode on Android devices is similar. It’s a way to hide as you travel the web. Incognito mode as realized in Google Chrome on Android basically hides your browsing history so others can’t see the websites you’ve visited.

What is Flipshope Extension?

Flipshope is a Google Chrome browser extension and also known as flipshope chrome extension that provides coupons, discounted e-Gift vouchers, deals, price comparisons, and price graphs that would help the user to buy the perfect product at the ideal time at a lower price.

How to promote chrome extension?

Tips to Promote a Google Chrome Extension:
- People love things that are available for free.
- You can take help from influencers.
- You won’t be relived even after your extension gets launched.
- If possible, invite the media.
- ‘Guest blogging’ is a good option.
- The most classic way is to make an ad.
October 10, 2020
Best Ways to Repurpose Your Content

Running out of ideas for the website? It’s a common problem every content writer faces once a while but that doesn’t mean that the website will not come with new articles because no matter what happens there should be a continuous spread of articles to keep the consumers on board. So, what’s the solution?

The solution is to repurpose the available content. Repurposing content is finding new ways to recycle your existing content. Repurposing content has a number of benefits such as it can save you time in the content creation process. So, the question is how to repurpose the content? Here are the best tips for Repurposing Content.

What is Content Repurpose
Creative Ways To Repurpose Your Old Content

What is Content Repurposing?

Content repurposing is a technique to reuse or recycle your old content to create a new post or content. Of course, you cannot go, copy your old content, paste it in CMS and post it. You have to do it in a way that people don’t notice it and enjoy at the same time. Although people want to know something new always, so you have to do it in a way that the old content looks new. Content repurposing is not only for blogging, but it is also for other businesses and even YouTubing.

Best and Creative Ways to Repurpose Your Old Content

Ways to Repurpose Your Content

Find The Topic

You can open your old post and look for something which can be explained in more detail. As you will already have some knowledge about that topic, you can easily write content on it.

Let’s take an example to make it more clear

You uploaded an article named as “Best Ways To Promote A Business” and among the points, one point is “Social Media Marketing “, so for the next post, you can write “Social Media Marketing” as a topic for a separate article.

Recreation

If it has been a while since you created some blog posts, you can recreate your old content with new updates. You can tell about the new technology and how we can use that to make our life more productive.

For example, tech bloggers keep posting new posts on “best phone” or “WhatsApp tricks”, etc. This way the readers will be getting trendy items in mind and the content will be used once again but in a different approach.

Create Case Studies

It is one of the best ways to repurpose your content because people love case studies. You can use your old content and its data to create case studies. However, you will have to spend time and put your effort to research the case studies. Power of repurposing content helps you gain extra authority.

You can also write about other start-ups and their success stories. This will help you to build a relationship with other big brands and also gain traffic to your blog from different sources.

How to Generate Leads – 100 Proven Ways of Lead Generation

Generating leads and achieving consumer interest is not an easy task. Accordingto some studies, if you generate more leads, but have an average product – youstill win. This shows the importance of lead generation or any business. 85% ofexpert marketers believe that lead generation is the most imp…

StartupTalkyShubham Kumar

Send Newsletters Via Email

Email Marketing is now in the boom, so you have the opportunity to use this platform and grow faster. There are so many tools available such as MailChimp by which you can send your every new post to your email subscribers. You can also automate the process using the tools and send your old best posts to your subscribers.

There are many creative ways of doing this like you can send weekly posts to your subscribers telling them that this post has the highest views and comments. This will help to build trust and also reuse your old content.

Infographics

An infographic is a collection of images, charts, text and animated graphics that gives an easy-to-understand overview of a topic.

With the information available in your old articles, you can create some infographics. People like infographics because it saves a lot of time and it is also interesting to read them.

Using Your Old Content from Other Platforms

If you are a creator of a while now, you can dig into your old post on other platforms. You can search for your Quora, Facebook, Twitter, etc. to find something which can be used in your next article or video. Repurposing blogs for different mediums means appealing to more audiences and extending your reach.

For example, you can find an old question that you have answered on Quora and update that content with some new topics or you can create a new post for that specific question.

Turn Posts Into Videos

Turn Posts Into Videos

It is the age of videos. You can use the data of your old posts to create videos and upload them on YouTube. And of course, vice versa, you can convert your old video into a blog post.

Research has shown that nowadays people prefer video content more than text content. So you have to change with the time if you want to go long on this race. There are so many free platforms available where you can post your video content.

Create an Ebook

With some of the best posts of your blog, you can create an eBook. After creating an ebook, you can provide its link in some relevant posts or on the home page of your website.

For e.g:- You wrote an article named “How To Use SEO To Increase Traffic”, so based on the article and other related articles you can create an ebook which shows all about SEO and it’s usage, advantages etc.

Best startup Growth Strategies and Tips to grow the Startups

In order to scale a business, it’s important for entrepreneurs[/tag/entrepreneurs/] to market their products effectively. There are manychallenges down the road. So, scalability is only possible with these best startup growth [/tag/business-growth/] tips and hacking strategies. If youfollow us o…

StartupTalkyShubham Kumar

Podcast Series

The content which is already featured on the website can be converted into a podcast because people while working loves to listen and podcasts are a great way to make the content more interesting.

Also, feature some popular names who expertise in the following fields as guest speakers to engage the audience and keep them interested. The links of the podcasts can be provided to the posts and this can be an alternate way to the readers to read about the content.

Slideshow

The content which is written in a lengthy paragraph can be broken down and use as a slideshow with important information and pictures. This will give a completely different look to the content.

There are many platforms available like Slideshare where you can upload your slideshows and also the link of the original post.

Webinars

Turn valuable content into series webinars

People love online webinars as they can watch it, by staying at home. So, the content which provides information about a certain topic, it can be converted into a series of webinars. For making it more interesting, some eminent guest speakers can also be invited and they host some bonus episodes. This can generate huge traffic to the website and also to your YouTube channel.

Republish the Content in Other Media

Social networking has no limit, to express and share the articles, hence the other various ways to increase the traffic for the articles and use the existing articles, is to republish in various media. It will be beneficial to increase the traffic by reaching more audience as well as the content will be reused also.

You can post your content on the platforms like Reddit, Academia etc. It will help you to gain quality backlinks as these sites have a huge authority.

How to Effectively Divide Work in Team | Work Allocation

Everyone has worked as a part of a team at some point in their lives. Many havealso headed a team. The concept of working as a team is to get a project done ina lesser time but if the team management[https://startuptalky.com/tag/time-management/] is not done properly, even ateam of the most inte…

StartupTalkyShubham Kumar

Conclusion

Creators’ jobs can never be replaced by any robot. It needs mindful people to create any type of content. But, creators are not robots either. You cannot think of new things every second. You need some inspiration. While you are gaining your powers back, you can repurpose your content.

However, it is not good for the SEO to repurpose the old content but if you do it right, it can rank again. You have to provide some value in the article you are posting. Google ranks those sites which they think is useful for the user. You have to respect it and give it something new and useful. We hope you have got a basic idea of how to repurpose content. If not, feel free to comment and ask questions.

Do you repurpose the old content for your blog? Share this post with all your friends. Don’t forget to turn on notifications from StartupTalky.com

Thank you for visiting and reading this post on StartupTalky.com. Hope to see you soon.

August 28, 2020
10 Ways to Market on Pinterest | Pinterest Marketing

In this modern era, people tend to use social media to market their products to sell quickly. Social media can be accessed by anyone in the world so that they can identify products that are trending. Besides, they can find whatever they need. Pinterest can be used an effective tool for marketing. But it is essential to know how to market on Pinterest. Here are best 10 tips on how to market brand on Pinterest.

Many people know about Facebook and Twitter, but Pinterest is still comparatively unknown. Pinterest is a virtual pinboard where people can upload photos or images that can be inserted into different categories (a kind of album or folder) that can be customized by name. Pinterest can also be used to market your product.

There were more than 291 million people using Pinterest in 2019. Even many businesses using Pinterest to market their product. There are 27% global marketers using Pinterest for business promotion and 75% saved Pins on Pinterest are coming from businesses. Advantages of Pinterest for business are many. The most important advantage is that it saves a lot of time and also money to market your product around the globe within a short period.

Some social media platforms which are commonly used in marketing are Facebook, Twitter, Instagram, Pinterest, Google+, and so on. People choose a social media platform according to their needs and by accessibility where they want. Facebook has become the number one social media platform used by almost everyone. Twitter and Pinterest occupy the second and third positions respectively. Pinterest for business strategies can be really useful tool if used wisely.

Pinterest Stats

How to use Pinterest to Market your Business

Make a Strategy

Everything starts with planning, a good plan can decide how long you will go on your way. At first, you have to make a good plan that is how you are going to use the platform to market your product. Because if you start without any strategy you will not be able to promote your product for the long-term purpose. If you want to get the result of the time and effort you have to work smart.

You should prepare a strategy to use Pinterest. Such as making a pin with the desired objectives before starting the marketing process. To increase website traffic, enhance brand awareness, escalate sales or extend customer engagement choose a picture and make pinboards according to the required purpose.

4 Hidden Business Growth Strategies | Dirty Business Growth Strategies

Nowadays business [https://startuptalky.com/tag/business-2/] owner applieshidden methods for business growth strategies to warm their pockets. The usageof secret methods for the business growth and earn more profit, is not a newphenomenon, as malpractice in business industry is a very old trick. …

StartupTalkyShubham Kumar

Observe the Content Percentage

In our growth hacking article, we have mentioned that social media is one of the best ways to get traffic to your website. But you have to research a lot to understand what type of content is getting better impression than other contents. If you think that your content can attract new users then you should start using social media to promote your brand or product.

Create inviting boards which contain 40% pins about inspiration and motivation, 40% pins for instruction and education, and 20% pins about the brand being marketed. After making this, the daily percentage of traffic and content can be observed.

Be Friendly Pin

To get traffic to your website you can take advantage of your social media platforms. You can share your blog post or any type of content from the website to your Pinterest profile. Make rich content that people will love to share and always try to give value to the people because this is the only way to build trust with your audience.

Add a Pinterest button on the website and give images and blog posts that can be pinned automatically. Additionally, people can add a “Follow on Pinterest” button to allow visitors to pin images and posts directly and increase the traffic on the website.

Promote Another Pin

You can also promote other pins that are related to your niche. Promote other businesses posts that you think is creative. It will help you to market your brand too. People who are already a customer of any other business in your niche maybe not aware of your brand, promoting other business on your profile can give you a lot of engagement and a shoutout to the new audience.

Build a pin with another pin engaged in community services by giving comments, repins or liking these pins. Individuals can also leave tags to other users to allow them to follow every description of the pin. Pinterest marketing services have all you need to market your brand.

Optimize Your Website

Optimize your website by putting keywords in the titles and descriptions to improve the ranking of the website on Google. Use the hashtag to emphasize keywords and phrases that might be sought after by customers. For example #newshoes, #shoes, #cuteshoes, and others.

Your social media profiles can also help you to rank on google. Because now Google also prioritize those sites which gets more traffic from social media.

How to use Pinterest for Marketing | Pinterest Business Account

Marketing is one of the fundamentals of business success. Social media[/tag/social-media/] have become good platform to promote your services.Pinterest has become an essential platform for awareness and organic traffic tobusiness websites because of its visual appeal and the massive number of use…

StartupTalkyLakshya Singh

Cross-promotion

The purpose of cross-promotion is to promote one social media page on other social media accounts. For example, people can promote their Pinterest on Facebook or Twitter. Apart from this Pinterest tabs can be added in other social media accounts for promotion.

You have to utilize all the platforms to get traffic to your website and social media profile. People who are following you on Facebook may not follow you on Pinterest and it is also possible that they don’t know about your presence on Pinterest. So always keep updating your audience about your activity on social media profiles.

Noting the Pin Placement

Always pay attention to the placement of the pin, put the pin in place of the most important example, in the middle of the top or second row of the board. Some research suggests that the most visited pins are in the front and middle of the page. So the pin position is crucial to the survival of the business.

Provide Interesting Stuff

Providing interesting items will increasingly attract visitors to the web page and increase its traffic. Give something valuable to the audience like e-books or podcasts via the pin description. This will ensure an increment in engagement by 80%. Make sure it’s big enough and effective for attracting customer engagement.

Make a landing page on your website where people can give their information and subscribe to your email newsletter. Many Digital Marketer uses this method that is Email Marketing to build their brand because this is cost-effective. You can give value to your audience via emails and this will also help to get better engagement.

How can a Podcast Grow your Business | Podcast for Entrepreneurs

Every day, more and more business owners, entrepreneurs and marketers arelaunching podcasts as a powerful way to grow their business. Moreover, is iteasy to create a podcast. Podcast offers opportunity to connect with youraudience, personalize your brand, and grow your business. Small businesspo…

StartupTalkyVidhi Punamiya

Add Some Multimedia

Make the board more interactive by adding various multimedia such as videos, screencasts, and podcasts. The good multimedia pin is one that includes tutorials, product demos, tours behind the scenes, and webinars.

People love to consume information through visuals and nowadays social media platforms like Facebook, Instagram, Pinterest etc. prioritize visual content more than text content. So we have to change our marketing methods with the fastest-changing time. Observe the new social media trends use that as a reference to your content.

Observe The Pin Analytics

Pin Analytics on Pinterest

To be able to observe the analytics of pins, you can use the Web Analytic Pinterest. You can find out pins which are often seen by people, and can then develop further strategies for business continuity of your respective websites.

Although, Pinterest marketing is a relatively new concept in the Indian market, yet it is gaining popularity as people are becoming aware of its benefits. With the right guidance and strategies of use, Pinterest marketing can become the next big thing in the start-up world.

How to use Medium for your Business |How to set up Medium for Business

Medium is a blog hosting platform, which lets both amateur and professionalwriters and publications publish their work. Launched in August 2012 by EvanWilliams, Medium is an apt example of social Journalism, and a wonderfulplatform to read and write important stories because everyone has a story.…

StartupTalkyNiku Mandal

Conclusion

There are many platforms out there which you can use to market your products or services but if you are looking for more creativity then Pinterest is the best platform for you. You can also rank your website with the help of Pinterest SEO, so try to utilize all these above mentioned ways to market on Pinterest and be as creative as possible.

August 28, 2020
How Companies Are Coping With COVID 19 and the New Normal?

The COVID-19 pandemic has effectively made everyone’s normal life slow. The Indian government had ordered the lockdown in March and asked 1.3 billion residents of the country to stay home. In June 2020, the lockdown has been lifted with few restrictions.

The lifestyle of people has changed due to this pandemic. Covid-19 has completely transformed the working pattern of the corporate world. Work from home, sanitisation everything is now a part of the new normal. Few employees are still working from home. Sanitization has become a new routine in every company.

We had conversations with a few people about the changes in their lifestyle and how they are coping with new issues and the pandemic. Let’s take a look at their opinions.

Esper
Oliveboard
Markelytics Solutions
The Sports School
75F
Snapbizz
Star Squared PR

Esper

Shiv Sundar, Co-Founder and COO

“At Esper, our first priority is our employees’ health and well-being. We quickly switched to working remotely as a response to the Pandemic. Apart from working on projects and maintaining business as usual, we also continued to host monthly hack days virtually, which helped to keep the team in good spirits. While we are still largely working remotely, we are gradually returning to the office. Currently, we have a limited, rotating schedule in place wherein our teams take turns to collaborate face-to-face on alternate weekdays. We have strict guidelines in place to sanitize our office as well. We plan to maintain this balanced model of remote work and office hours until physical attendance is a completely safe option.

The global pivot to remote work was a valuable reminder for organizations to always have a backup plan in place. The New Normal will emphasize the need for IT resilience and cyber hygiene in every organization. Going forward, we will see businesses be more strategic about technology performance and look beyond just using cyber hygiene to avoid risk. It will be embedded into the very structure of businesses as a staple to ensure business continuity and seamless customer engagement. A strategic and resilient IT infrastructure system will be a key feature in defining the New Normal for businesses, regardless of their size.”

Oliveboard

Abhishek Patil, Co-Founder and CEO

“Oliveboard Team is still working from home. We will continue to do so till the end of the month and then make a decision based on the situation. To stay connected with all the employees, we have zoom/hangout calls in smaller and company level groups. While work is going on constantly, to keep employee motivation levels high, we also share fitness challenges in our company Whatsapp groups. We play games like Tambola, Quiz etc. to keep our spirits high during these times.”

Markelytics Solutions

Jasal Shah, CEO & MD

“The fact of the matter is that Covid-19 will have a global impact on business and the economy. Our primary concern at the moment is the well-being of our employees and our community. Also, we’re in the unlocking phase, and hence, we’ve allowed a few employees to work from the office, whereas most of them are working remotely. This has ensured that there is no interruption in the services we offer to the clients globally. Ours, being a digital company, online research is our core capability. So, we already have online tools & online panels to support our clients’ projects. We are also receiving quite a few requests for our DIY Online Qualitative Solutions, Online Brand Communities, Panel Management Solutions et al. There will be a new normal post-COVID, and methodology (from traditional to online) will be the first to change.”

The Sports School

Sankar UV, Director

“Our prime focus is always on the well-being of our students and staff. We have taken appropriate measures like regularly sanitizing the entire campus, mandatory usage of masks, regular health and temperature checks, and also distanced seating arrangements to abide by guidelines of social distancing. Moreover, ours being a residential school with a focus on sports, we provide a much safer opportunity for students to continue their education and maintain a healthy lifestyle. The pandemic has had a huge impact on schools and has led to the suspension of physical classrooms and the shift to online classes. The new normal post-Covid will be the transition to digital from traditional classroom teaching. At The Sports School, we have been adapting to this and have been conducting online classes for academics, and even sports fitness and well being, online.”

75F

Gaurav Burman, APAC & Vice President,

“The world is in the midst of a pandemic with so many unknowns, where the brightest minds are developing innovative ways to modify their businesses and we do that for the commercial building industry. Being able to give companies and their employees some peace of mind that their facilities managers are taking the initiative to make their environments safe and healthy is extremely important and we believe will become the norm even when the outbreak is over.”

Snapbizz

Prem Kumar, Founder & CEO,

“Kirana stores are today the heroes and the lifeline for serving over 1.3 Billion people across the country and the current COVID 19 crisis has led to a new norm of doing business in the present economic environment. Besides, being experts in grocery tech and in the FMCG ecosystem, our relevance has exponentially gone up due to the present situation and we expect this to be a turning point in our journey. Our goal currently is to keep pace with the expectations of the retailers and their partners. To keep things in order we are constantly strengthening our operations on the technology and data sciences front to rise up to the emerging expectations of the marketplace. As a result, we are enriching some of our product features such as SnapOrder (retailers’ B2C ordering app), SnapSupply (distributors’ B2B ordering app) and SnapPulse (retail analytics solution) in order to enable the ecosystem players to effectively meet the current demand. We have also rolled out a lighter version of our retail technology solution exclusively for small Kirana stores to hold the fort during these difficult times. Furthermore, we are currently on a fast-track model to build a network of over 3 lakh stores across 42 cities and become a $ 21Bn platform.”

Star Squared PR

Priyan DC, CEO

“The Global pandemic has unleashed a trail of death and misery globally. This is a tragedy of such an enormous scale that it will take years if not decades to fully recover from it. Only recently, the Star Squared PR team was preparing for yet another year of exciting growth when news of the virus took us all by surprise in the first quarter of this year, followed by the immediate lockdown and work from the home mandate for all employees. Our learnings from work from home have been pleasant though, with the teams stepping up to the occasion and delivering professionally. More importantly, we quickly streamlined our processes to ensure our client work does not get affected despite the challenges and continues to be our main priority. We also developed fresh protocols for reporting and brainstorming to ensure there is no dip in our creativity when it comes to client counsel. We used this opportunity to develop new training modules to keep the teams engaged, energised and motivated at all times.

I think the Pandemic has also taught us a lot of things including the fact that we are resilient and will adapt and succeed despite the odds. The new normal is hard to predict but will definitely include social distancing for a long time to come, along with flexible working hours factoring in a lot more work from home. The PR business is also transitioning and new formats embraced by journalists such as webinars to debate news will also become the norm. Face to face meetings with journalists and clients will also reduce as it has emerged that this is possible through video calls and other avenues while saving precious time for everyone and delivering the same results.”

Conclusion

With the ongoing situation, it is quite clear that this is the new normal that we all have to adjust according to it. All the companies have to line up their work after carefully analysing the situation. Companies also need to take action so that the working environment can be safe, both physically and mentally for employees. While doing this, the business should also flourish.

FAQs

When was the first lockdown started in India?

The first lockdown started on 25th March 2020.

Who is the founder of Snapbizz?

Prem Kumar is the founder of Snapbizz.

Who is the founder of Olive Board?

Abhishek Patil and Satish Kumar are the founders of Olive Board.

June 20, 2020
Everything You Need To Know About eBooks
Many people buy gadgets like Kindle to read eBooks. But there are even more people who have smartphones and read eBooks on it. eBooks are the most convenient way for people who are too busy to read books.

However, nothing can replace books, but knowledge knows no medium. Knowledge can be shared through books, mobiles, computers, or even our mouths. And what could be better than earning money by sharing knowledge? eBooks are an amazing opportunity for business. Not only for empires but it is also helpful for individual bloggers, and writers. This is a great source of passive income. Let’s see what it is and how to write an ebook.

What Are eBooks?

What are ebooks?

eBooks or Electronic books are the electronic versions of traditional books. There is an eBook version of almost every book in the world. Rather than going to a store and finding a book or order the book online and waiting for days to be delivered, you can directly buy an eBook and get instant access. It will save time and you can take it anywhere where you can take your phone. However, if you want, then you can buy separate e-book readers like Amazon Kindle. Many people love to spend their spare time reading a book. eBooks are the best solution for that and you can earn money by ebooks.

Also Read : How To Optimise Your Thank You Page

Importance of eBooks

Easy to write

eBooks are much easier to write and publish than traditional physical books. You just need your computer, some knowledge about writing and willpower to write. Unlike traditional books, you don’t necessarily need strong contacts and spend tons of money on publishing the book.

Availability

As they are digital, there is no chance of showing “out of stock” to the customers on your website. Your customers will never be pissed off because of that.

Search

People can easily search for the term they want to read about in eBooks. They don’t have to highlight every other word they want to remember about. However, people have the option to highlight.

Target Customers

Only those people will download your eBook who are interested in your product or niche. Once they download your eBook, you will get an idea of who are your potential customers. You can then send them emails advertising your product.

Make Relationships

People who read your ebooks will begin trusting your brand. Moreover, they will more likely to share about you with others. So, in one or the other way, eBook is a road to marketing.

Grow Your Emails

When people will download your ebook, they will have to submit their email addresses. This will eventually help you to grow your email list.

Versatile

You can add images, texts with many fonts, color fonts, and most importantly, links. You can add links to websites in your eBook. People can easily open that link if wanted.

Amazon Kindle ebooks

Format Of eBooks

Some of the file formats of eBooks are,
- PDF
- EPUB
- AZW
- LIT
- MOBI
- ODF
However, if you are going to provide your eBook for free to your visitor, then it is recommended to use the PDF version. AZW is the file format for Kindle books. You can use Kindle Create to convert your doc file or PDF file into AZW.

How to Write an ebook and Earn from it

Also read : How To Create Quality Content

How To Write An eBook
- The most important factor in writing an eBook is an idea. Write an eBook on the least covered topic or which you are specialists in. Take your time thinking about the topic you are writing your book on.
- You should have a good computer which can handle your documents and research at the same time. It would be great if you get the most updated technology. However, you can also go with your computer if you think it can handle everything.
- Take your time for proper research about the chosen topic. You can’t just write anything. Make sure that every fact you are writing is true.
- Create outlines about your idea. Create mind maps. You need to be prepared for your topic. Use a pen and notebook to write your full imagination. Write to each and everything you want to include in your eBook, in brief.
- Start writing the book. Do not waste much time to do it. You can never finish it if you don’t start it. But be sure that you are all prepared to write the book. Tip: Create a good and peaceful environment so you can think better.
- Design the cover for your book. If you think you are a good designer then do it yourself. Or just hire a freelancer to get you to design for the cover of your eBook. However, they are not important, but it looks professional if you add one.
- Proofread the whole book. You can use professional software for it. Also, re-read the whole book to find mistakes.
- Now, share your eBook with all your family and friends and ask them to review it. If they found anything wrong, then correct it before publishing it.
- Lastly, publish your eBook. You can do that on your website. If you think you don’t have many audiences on your website, then you can go to any ebook publishing platform like Kindle, Smashwords, Google Play Store, etc. There are many such platforms available.
Conclusion

These were the simple steps on how to write an eBook. You can sell your eBooks or provide them free to connect with your customers. Moreover, you can provide them like a reward to your visitors for signing up on your website. The space for eBooks on the internet is getting bigger and bigger with time. There are many more opportunities to come. With the advancement in technology, you will be introduced to more amazing and unbelievable market opportunities.

Comment below, which is your favorite eBook? What advice would you give to someone who is going to write an eBook? Share this post with all your friends.
May 6, 2020
How to Track Customer Acquisition in SaaS – SaaS Customer Acquisition Strategy
We’d all love to drive Bentley’s and live in mansions overlooking the beach, but not if it means spending the money your family relies on to buy food. Similarly, every business wants to get as many customers as possible, but not if it means going broke in the process. In order to achieve that balance, a crucial metric for businesses (especially startups) to track is customer acquisition cost (CAC).

Achieving sustainable growth for a SaaS company means constantly acquiring new customers and keeping them around for as long as possible. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in the crowded SaaS industry. If you’re too cautious about your CAC, you will likely be missing out on customers and future revenue. Yet, if you spend too freely, you won’t be profitable and will likely end up in the dead pool.

This article will walk you through the saas customer acquisition strategy.

Also read: Boonbox- Taking Online Shopping to Rural India

What is Customer Acquisition Cost?

Put simply, customer acquisition cost (CAC) is – you guessed it – the cost of acquiring a new customer. To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period.

It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers).
A well-balanced business model requires that CAC is significantly less than LTV:

Well Balanced Business Model

Here are some typical industry standard cost of customer acquisition values, the amount of money each company spends on average on marketing and advertising to acquire just one new customer:

Travel: Priceline.com – $7
Telecom: Sprint PCS – $315
Retail: Barnesandnoble.com – $10
Financial: TD Waterhouse – $175

Relevant read: 8 Ways to Toggle SaaS Customer Retention

How CAC works?

Let’s say you run a company called ABC, which sells movie inspired accessories.
From June to December 2019, you spent $100,000 on sales (mainly sales team salaries) and marketing (Google ad spend, Facebook ads, content creation, marketing team salaries).
In that same time frame, you made 10,000 sales.

CAC Calculation

Dividing $100,000 by 10,000 gets you 10. So, for this time period, ABC has a CAC of $100.

Relevant read: Kapture CRM – A Single Platform to Manage the Sales and Service Teams

Why Is CAC so Important?

Understanding CAC is critical for businesses of all sizes. However, it’s particularly relevant to startups that are in the early stages of scaling up or trying to woo potential investors. Once you know your CAC, you can evaluate the cost of growing the business and the value each new customer brings.
To acquire new customers, most SaaS companies devote a substantial amount of time and money before they see a full return on their investment. Examining just how many months of revenue from a customer are actually needed to recover these costs becomes essential as your business grows, as it may take much longer than you think for your company to recover CAC and actually begin to profit.

Tracking Customer Acquisition allows for a better control of your spending and makes sure you’re being profitable on specific channels.

Also read: Must-Read Startup Books For Students

Why is SaaS Customer Acquisition So Difficult?

The average length of the sales cycle for a SaaS company is nearly 3 months. That’s quite a long time to be chasing someone down and asking them to buy something from you. If you consider some of the factors that lead to this extended buying process though, you’ll see that it makes quite a bit of sense for customers to take their time:

High Cost

SaaS solutions aren’t usually very cheap. Even with less expensive tools, customers must factor in the recurring charges that go along with the SaaS subscription-based payment model. This can add up to be a significant amount of money for some customers.

Privacy Concerns

Because SaaS solutions are based in the cloud, new customers can sometimes be reticent about allowing an unknown tool process their (or their customers’) personal data on external servers without learning more first.

Complexity

Most SaaS tools are built with deep sets of features and complicated use cases to solve complex problems for which customers may not even know the extent of their needs.

Too Many Options

The SaaS industry has exploded in the past 10 years, meaning customers have usually have several different choices when choosing a SaaS solution.

All of these factors act as barriers to customer acquisition. This is why SaaS customers require an extra level of care and education (or nurturing) to incrementally move them towards a purchase decision

Relevant read: Tally Dekho – A simple Tool for Accounting

How to Track Leads through the Stages of SaaS Customer Acquisition?

There are 4 unique stages that leads go through before making a purchase and becoming SaaS customer:

Awareness

Prospects first become aware of your business. This is usually the stage in which leads find you through a blog post or other content. Often, they’re not looking for a solution at this stage, and they may not even be aware that they have the problem your product solves.

Engagement

Potential customers start regularly consuming your content, subscribe to your newsletter, and maybe even download an eBook or other resource from you. They are more aware of the problem you solve and begin questioning whether they need a solution.
- Exploration: After learning that they have a problem and need a solution, prospects will do research on their options. This usually means visiting your pricing page, reaching out to sales, requesting a quote, or signing up for a free trial or free account to test out the product.
- Conversion/Retention: Once prospects have fully explored all of the options you offer, they sign up for the plan that’s right for them and become a paying customer. Now it’s all about making sure they succeed with your tool and continue to be an active user.
Also read: The 10 Best Tools for Graphic Designers

Things to Consider

While tracking Customer Acquisition may sound simple at first, here are just some of the things you’ll need to consider:
1. Ability to clean the data whenever necessary
2. Ability to cater for your own business needs (targeting Accounts VS Users)
3. Ability to integrate with other software (e.g. CRM, Payment Processors)
4. Ability to manage all the Ad Platforms you use
5. Ability to monitor all costs (CAC calculation)
6. Ability to choose and switch between Attribution Models

Relevant read: List of Top Startups in Bangalore

Strategies for Reducing Customer Acquisition Cost

If your CAC is higher than you’d like (or can afford), something’s got to change. Here are a few strategies you can use to reduce CAC and improve your bottom line.

1. Conversion Rate Optimization

Optimizing your website can increase your revenue and lower your CAC by making it easier for visitors to convert. This is particularly important for e-commerce sites that might be losing out on sales even if their traffic is high.
Check that your site loads quickly, displays properly on mobile devices, and that your checkout process is simple and bug-free. You should also perform A/B testing on your landing page copy to find out what works best for your target market.

2. Using influencer marketing, even for B2B

The phenomenon of influencer marketing doesn’t start and end with Instagram models, especially not in the SaaS space.
An “influencer” is simply someone who can lend their credibility, and in doing so boost an organization’s reputation. In the B2C world, celebrities will often sell just about anything.
The audience for B2B influencers is different. Influencers have a reputation, so they won’t be promoting junk. They will seek to partner with superior products that align with their brand and are disrupting their space.

3. Reward Referrals

If you can get consistent referrals from existing customers, your average CAC will drop significantly. Say, for instance, a customer who cost you $15 to acquire refers two new customers. This brings your CAC down from $15 to $5 because you landed three new customers for the cost of one.
Implement an attractive referral program that gets more customers to spread the word about your business – not just because they enjoy your product or service, but also because you’re offering a referral bonus to sweeten the deal. This could be something as simple as a discount code for their next purchase or a temporary upgrade to your premium service for referring new users.

4. Building product-led growth into the marketing strategy (the flywheel)

Startup unicorns have built insanely good products that catch on faster than any marketer can sell them. What does a product-led growth campaign look like out in the wild? Take Expensify, for example. As part of their marketing efforts, they directly targeted people who submit expense reports. Their slogan was “Expense reports that don’t suck.” Instead of looking mainly at buyers, they tried to hone in on a more specific user pain point.
The Slack platform allows users to invite others into their workspace. Dropbox has a functionality where you can add a new user to unlock more space. The Ice Bucket Challenge raised $100 million in 30 days. All of these are examples of product-led growth.

Look at the level of touch required to complete a sale. Some products are easily understood, while others may require a careful walk-through by a sales person. Sometimes, the customer will want a trial with their own data. Consider every possible way to minimize this. For example:
- Create demo videos that answer every likely sales question.
- List the common sales objections that come up in the sales cycle, and provide answers to these on the web site.
- Try using customer references to avoid the need for a trial.
- If your customers are going to compare you to the competition as part of their process, consider doing this for them, with a section of your site that has a comparison matrix with appropriate check marks.
Also read: Life Story of Sundar Pichai: The Hurdles and the Success

The Key to SaaS Customer Acquisition

Tackling the SaaS customer acquisition cycle is not for the faint of heart. It requires a lot of work, and most importantly, a deep understanding of your customer and their needs to create a SaaS acquisition strategy that works.

JASON LEMKIN, FOUNDER, SAASTR

“A rough rule of thumb is successful SaaS companies are spending about 20%-30% of the fully calculated CLTV on customer acquisition.”
JASON LEMKIN, FOUNDER, SAASTR

So, if a SaaS customer LTV is $1,000, then their customer acquisition costs should be in the range of $200 to $300 to stay competitive. Or put another way, ⅓ to ⅕ LTV.

When you’re applying these principles in your own acquisition efforts, be sure to always put your customer’s needs first. By focusing on their benefits and what they’re looking for in a solution, leads will be much more receptive to your messages. Keep this in mind and find ways to guide them through the acquisition process with helpful interventions that come at the right time and add value to their experience. This will lead to much more success in the long run.

Also read: BookMyShow – The Indian Startup That Did Not Have A Smooth Sail

Comment your views and if you know any other tip to track customer acquisition, please let me know in the comment section.
February 20, 2020
The Best Valentine’s Day Commercials

With February’s beginning, it is the season of love, the season of romance and season of Valentine’s. From 7th February to the day of love i.e 14th Feb, valentine’s week is a great week for celebration for the lovers. Valentine’s week is also a great time for the companies to launch their products related to Valentine’s day and promote them by using their best Valentine’s day commercial. Valentine’s commercial is very beautiful and celebrates both love and the business, in the scenario.

Here we are ruling the best Valentine’s day commercial celebrating love and romance:-

Heineken-The Date

Released in 2011, Heineken, The Date advertisement has 75k views on Youtube. It is an ad where the Heineken legend woos his stunning date on an epic journey which is a glamorous tribute to all magical dates and legendary night outs. The ad was shot in London in the hip atmosphere and is shot very beautiful and magical way. “THE DATE” has a musical score that features the Bollywood 1960s track ‘ Jaan Pehechaan Ho”.It also shows the introduction of a new Heineken legend. The young couple dances in groovy beats and go around and enjoy their dates like no tomorrow is the most beautiful part of the AD.

Also Read: Best Products to Sell for Valentine’s Week

Chanel No.5 The Film

In 2004, the popular fashion brand Chanel released their Chanel No.5 The Film, which is one of the most romantic ads of all time. It is directed by the flamboyant Australian filmmaker Baz Luhrman. The film costs around $24 million dollars and features another Australian legend, Nicole Kidman. The ad features Kidman as a celebrity who disappears and runs off with a man who doesn’t know the existence of her so he asks “WHO ARE YOU”? , which she replies with an answer” I’m a dancer”.They have a love affair on the open roof of a NEW YORK building which features a huge Chanel sign and then the star returns back to her red carpet lifestyle. The ad has 3.5 million views and 6.7k likes on Youtube.

Also Read: The Best Games for Valentine’s Day

VODAFONE Red- Kiss

With over 1.3 million views, it has 8.1k likes on Youtube. The I minute 30 seconds ad tells the love story of a young boy and girl, who shares their first kiss down the bottom of the garden and after sharing their moment, the couple then morphs into a young couple and then into an older one with their kiss getting more passionate and finally, the couple grow old together but has no signs of falling out in love., with the ad ending with the line’ GOOD THINGS LAST FOREVER”.

Google Parisian Love

The Google ad was launched in 2009, has 24k views and 1.2k likes on Instagram. The advertisement is for 52 seconds. The story is of an unseen protagonist entering search terms like” impress a French girl”, “long-distance relationship advice”,” directions (from the US to Paris), etc in Google. the texts are further like “churches in Paris”,” how to assemble a crib” which shows the increase in romance, shows the progression in a love story.

Also Read: How Profitable Valentine’s Week are for the Companies?

KFC – Love is forever

KFC is known for serving one of the best fried chicken. Likewise, their ad in 2011 is one of the best-romantic ads for valentine’s day. With over

794,93o views and has around 3.3k likes. It starts with a group of kids eating a KFC outside while an old lady walks out on to her balcony and sniffs the air approvingly/ She then returns inside and dances with her husband and as the two of them bob and pirouette, they grow younger and younger before transforming into two children lying on a bed the little says”I’m hungry” before the camera pulls back to weird sticker on the side of a dressing table bearing the face of the “Colonel” and the words” SO GOOD”.

February 8, 2020
Neeraj Sinha, CTO Of ScoutMyTrip, On Why He Chose The Startup Path
One ought to wonder why someone working at a prestigious company, with an excellent remuneration and an experience worth mentioning, would QUIT all of it for a job at a startup. Well, there often comes a time when a high pay and prestige no longer grant the satisfaction that one yearns for. It happens when dreams and aspirations buried deep within the soul can no longer remain subdued.

Neeraj Sinha shares his transition from a Service Delivery Manager to becoming the CTO of ScoutMyTrip.

The Journey

“After working for around 14 years with the same organisation, at a big position with a good fat paycheck, why did I decide to quit my job to work with ScoutMyTrip? Was it midlife crisis, identity crisis, 7 year itch (or the double of it!)? I often questioned myself as to what the reason was for me to quit a lucrative career and jump the bandwagon of Startups. There were enough and more reasons, but in heart of hearts I knew that travel meant more to me than anyone ever understood” – Neeraj

Neeraj Sinha, CTO ScoutMyTrip

Being the youngest kid of a railway officer, travelling, courtesy of his dad’s nature of work, was an integral aspect of his childhood and teenage. It meant spending 3-4 days of hopping in and out of trains to reach somewhere in Southern India every year for 15-20 days. The only thing he remembers vividly from his early years is getting bashed up by his father at a bus stand in Mysore for he was leaning towards the road on the railing.

He further adds, “While everyone in the family opted for a Government Job as per the convention, this was where I couldn’t agree with everyone and chose a different path altogether. Dad being an honest man with whatever he does, I’ve seen the financial struggle. Even though he used to get an official car to travel to work, he was hardly left with money during mid-month to replace those torn shoes. This made me realize that a private sector would at least appreciate my hard work and pay for what I do than not give me my due! And thus began my journey.”

That first stint

While he started working in 1997 with odd jobs like EDP Operator (those days, it used to be a big thing), he also pursued his MCA from IGNOU. Distance education meant no campus access. This coupled with the great economic slow-down at the time meant that securing a good job was no less than an obstacle. There was light at the end of the tunnel in the form of building a skill set that was hard to ignore. The experience from working as a freelancer along with stints at small companies complemented his skills and fetched him the job which was a dream for him at the time. He joined Sopra Steria, then known as Xansa, as a software engineer in 2002.

Neeraj says, “Work was good, and I kept up with the habit of toiling thrice the usual, always asking for work and volunteering for responsibilities of senior roles. Within 6 years, I ended up with a role in Delivery Management (formal designation followed) and by 2009, I was handling a department independently, looking after delivery, forecasts, P&L etc. The number of teams and designations kept growing and by the time I realized, I had already spent over 13 years in the same organisation!”

Life in a cubicle

As the typical IT guy in India, his day to day routine in office was not so uncommon. This is what his day typically looked like:
- That feeling of wanting to punch the boss early in the morning.
- Taking note of current activities.
- Number crunching sessions the seniors had asked for.
- Meeting/talking to clients.
- Ad-hoc reports preparation.
- Power-point presentation.
- Toiling through the minimum working hours before he could head home.
- Wanting to punch the boss once more.
- Chit-chat with team members and other colleagues (this he enjoyed the most).
- Planning for the next set of tasks
The thrill of weaving magic through writing code, creating applications used by the masses attracted him towards the IT sector in the first place. But the euphoria soon waned away and travel was the only way to seek respite. People in his organisation knew about his passion for travelling and exploring.

The hidden explorer

“Travel has been my passion and association with Devil On Wheels has further boosted it like anything. Technology is the only thing I know to make a living now. I had always dreamt of living a quaint life, away from all the hullabaloo of the cities and the 9-5 jobs. Since the time I had read the book ‘One Straw Revolution’ by Masanobu Fukuoka (1913-2008), I had this urge of getting into farming and trying out methodologies that can ease the way people indulge in farming practices, reducing the labour and costs involved and thereby reducing the prices.”

Neeraj wasn’t exactly born in a family of Zamindars (though his ancestors at some point were influential land owners). So, the only way for him to get into farming was to purchase land on his own. Now with a job such as his, no matter how plum the salary you receive, building a treasure chest for indulging beyond your necessities requires sacrifice and time. That was the case with Neeraj. When Dheeraj Sharma (a very close friend and the brain behind Devil On Wheels) pinged him to see if he was interested in a startup in the travel niche to work on technology, he did not think twice. It was a win-win situation; he loved technology and travel . In addition, it was the opportunity to build that ever-elusive wealth and fulfill his intention of purchasing land.

One fine day he just put in his papers, served the notice period, and immediately left for Ladakh by car after his last working day with Sopra Steria. Leaving the NCR region after spending about 20 years there and moving to a new location for working full time with ScoutMyTrip – The Ultimate Road Trip Planner was the beginning of a new journey. In about 3 years, ScoutMyTrip has raced ahead in the right direction, growing at an unprecedented pace. From being bootstrapped to becoming profitable and moving towards the vision it started with, ‘Whenever you think of Travel, think of ScoutMyTrip – the one stop solution for everything travel’ the venture has come a long way. A lot of recognition has also followed! From being chosen as one of the top 20 Travel-Tech Startups by FICCI in 2017, to being selected as the Only Travel Startup by Maharashtra Government as part of #MahaStartupWeek 2019, this is just a preview of the laurels it has received with many more to come!

Life has changed a lot since then. Neeraj thoroughly enjoys his workplace, gleefully wading through the challenges that a startup faces.

Let us look at the changes that followed in Neeraj’s words:
1. No more boss, so no more punching in the face feeling (not even punching the mirror feeling!) 😉
2. More work/life balance. Yes, I can always attend my daughter’s “all important” PTM and go to office at 1500 hrs in the day, and no one cribs to clock a certain number of hours.
3. Even being present in office is not necessary as long as things are going as per the plan – and I swear, things are ahead of plan.
4. No non-sense mindless data crunching. With lot of transparency introduced in the way we work, there is no need to create hypothetical projections and forecasts. Information is available for everyone in the organisation to see.
5. Getting to meet successful people, understanding their thought process and getting inspired is a daily process now.
6. Mindless spends and impulsive buying behaviour is now controlled. Initial days of course are financially stressful, but they teach you a lot of life-lessons!
7. Travel is now a perk of working!
8. I get to code! 🙂
He concludes saying, “All’s well, that ends well” and swells with pride as he looks back at the decision of joining ScoutMyTrip.
January 27, 2020