Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.
An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.
An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.
The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.
Lame and Boring Script
The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.
The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.
Visually Mundane
We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.
Long Videos
The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.
Same Videos
Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.
Wrong Marketing Strategy
The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.
Tips to Follow While Making Explainer Video
The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.
Conclusion
Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.
FAQs
What is an explainer video?
An explainer video is a short film that makes people understand how something works in a short and simple way.
Are Explainer Videos Effective?
Explainer videos are quite effective and startups are taking this form of marketing very seriously.
Getting someone to your shop to showcase your product is not enough. Unless they take interest and buy your product, they are just people who are there in your shop for time pass. However, you cannot differentiate between your potential buyer and time passers in the shop. Maybe not in physical shops, but you can identify the potential customer who visited your website.
There are many services available online which can help you get all the required data about any of your visitors. However, they will provide only the company’s data and not the user’s data, so it is helpful in B2B business. The most popular and reliable service in this field is Lead Forensics. So, here to what to know about lead forensics.
Lead Forensics is a website visitor tracking software. It is a software that reveals the identity of your visitor and turns them into prospects. When people visit your website, they leave some digital “footprints”. Lead forensics then track some information about the prospect. It helps you connect with the visitor personally. You can then provide this data to your sales team and they might bring you some leads. If you want to generate a lead from the visitor for your B2B business, then this is a great service to go for. It was founded in the year 2009 by Paul Thomas and its headquarters is situated in London, United Kingdom.
How Does Lead Forensics Work Technically?
When a user visits your website for the first time, the software generates a JavaScript, depending on your site and the user’s preferences, and sends it to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their device. This is a standard procedure on the internet, utilized by almost every site which needs to identify a user as a unique person, for example, Amazon or Gmail. The Lead Forensic’s cookie is tracked over long periods of time, which means a unique visitor to your site can be identified when they return. When a visitor clicks on your site, the software looks for a cookie. If a cookie is found the user is identified as a ‘returning visitor’ and their clicks are recorded along with any previous visits to show their lifetime click path through your website.
How Lead Forensics Works
Advantages of Lead Forensics
EfficientLeadGeneration: All the visitor tracking software helps you in lead generation. It improves the efficiency of your lead as you are targeting only those people who already have visited your website and showed some interest in your product.
LeadQuality: They improve the quality of your lead as you have the data about your prospect. You can easily figure out what specific feature would your prospect need. In other words, it will help you to nurture your lead.
Closemoresales: As you are generating more leads, you can easily close many deals.
Limitations of Lead Forensics
Expensive: You will need to invest a lot to get the service. The pricing depends on the traffic you get on your website per month.
NoConsumerData: If you think you can visit your personal Facebook profile and wave at your visitor, then let me burst your bubble. The visitor tracking software provides you with the contact data of organizations only. You can only check the name of the organization and other related information.
Accuracy: You cannot expect to get accurate data each and every time. There can be some faults in the data.
Some Popular Alternatives of Lead Forensics
Lead Forensics is truly a great visitor tracker but there are other tools that provide the same service, there can be some differences in the quality though. Some of the great visitor tracking services you can go for are:
Visitor Queue
WhoIsVisiting
Wow Analytics
Canddi
Hubspot
Zoho
Conclusion
Visitor tracking software is great and the most important factor if you are into an online B2B business. When someone from an organization visits your website, you can easily contact them and generate some leads. It is an effective way for lead generation. To stop its misuse, it is not allowed to get the user’s personal data. You can only get the company’s data, which has visited your website. When you use the collected data, and call or email customers, it is not called cold calling. As the prospect already knows about your brand and product, they will take an interest in talking to you.
FAQs
What does Lead Forensics do?
It is software that reveals the identity of the visitors of your website and converts them to sales-ready leads.
What is the pricing of Lead Forensics?
The subscription of Lead Forensics starts at $59 per month.
When you begin an entrepreneurial journey or get a job in a startup, it feels like you have got a great opportunity to showcase your skill-sets and the methodology of work also shifts. This shift is due to the different cultures prevailing in different startups. Every organization whether it is big or small have a unique culture to provide diversification. The question that arises here is, what is startup culture and how does it affect the workmanship of employees.
Numerous scholars and researchers have a different take on corporate culture or startup culture, as the term has a deeper meaning and have a very strong impact on the business. A bad startup culture might ruin the whole business and the foundation also gets degraded. To understand startup culture in brief, we can say that culture is a set of values, morals and beliefs on which an organisation works. The culture of an organisation is based on the leadership of an organisation which is designed by the leader.
The startup culture depends upon the nature of the startup owner. A CEO has the full responsibility of the culture and he can mould it easily as per their desire. As a leader of an organization is a human and it’s pretty much possible that they might construct the wrong culture in an organization, which instead of boosting the business, lead to the path of destruction for it. So, it’s very vital to develop a perfect professional culture in an organization. Well if you are an emerging entrepreneur and want to avoid bad startup culture, then you’re at the right place, as today we will discuss some signs of bad startup culture and remedies to overcome them.
Before finding the cure for the bad startup culture, we need to find out its symptoms. So let’s begin:
The leader is the sailor in an organization, so he needs to set a great example for his superiors. If a leader doesn’t work properly and doesn’t delegate his duties to others, then this is the indication, that an organization is going to sink very soon.
The optimum example of bad startup culture is when you can’t work, as you desire and you have no creative freedom to explore more. This bondage of culture will affect the performance of the worker and the startup may fail, even before it began its jour.
‘We are good’, ‘future is bright for us’, ‘We Will get profit soon, when you hear that kind of words from your boss, then it means you should start looking for a new job.
The fake media publicity and having numerous fake subscribers will never improve your business because it will give you a false picture of your business.
When there is any kind of dispute and rivalry seen in the coworkers of an organization, then that is a definition of bad startup culture and this will make the environment of the firm tense.
When higher authority keeps secrets from the employees and won’t disclose the true picture of an organization to them, which demotivates the employees and doesn’t see the business as their own.
The leader should motivate employees to work hard, but they should never be forced to work hard. Their feelings should be also taken into consideration and fair remuneration should be paid in lieu of extra work.
The business houses which forgets to cater to the needs of their customers have no chance to survive in the market. To make a good startup culture you need to satisfy your customers first.
Sometimes too much positive attitude can ruin your business. Be realistic and believe only in the facts.
If the values of the owner and employees don’t match, then this will create havoc in the office.
Fake news or gossip is the reason for bad startup culture and it should be avoided at any cost, as it negatively affects the image of startups and reputation is the only valuable asset of new startups.
When the owner is scared to take hard decisions, this is the beginning of bad startup culture.
The policies of an organization should not be rigid and the CEO must be capable to twist them, as per the requirement of time.
The imbalanced distribution of remuneration to the employees will cause partiality in the organization.
Drinking or smoking during work is highly unethical behaviour that is a symptom of bad culture.
As, we are now familiar with the few indications of bad startup culture, that destroys the startup from the core. Now is the time to share a few remedies to cure this issue of depth.
Characteristics of Good Culture
Strong leadership – The culture of an organization is the extension of its leader’s values. So the leader of a company needs to adopt good values so that they can be seen in the culture of an organization.
Creative freedom – The workers should be given the freedom to showcase their ideas freely and leaders must give them some freedom to work as they wish.
Mission – People have a shared sense of company mission. They “feel” it and it’s often tied to a problem they care about even if they’re not a primary user. They feel good about what they are doing as a company and are proud of the impact they’re creating.
Fast pace – This is the twenty-first century, so an organization should be running according to it and the work should be completed at a fast pace.
So, after analyzing the symptoms of bad startup culture and evaluating the characteristics of a good culture, we come to the conclusion that leadership is the sole reason behind the culture. So leaders need to gather themselves and run their startup in good working culture.
How to Build a Great Company Culture
Good company culture is a practice every company aspires to have. Before we discuss how to make a good company culture let’s define what is company culture? Company culture is the working environment, policies and work ethics a company possess. It is very important to provide a healthy company culture to maintain and create a thriving business. If an employee likes the culture of his workplace, he is more likely to be in a better mood and work more efficiently.
Below we have listed a few steps that you can follow to improve or make an amazing culture at your company.
Decide Your Culture Type
The first and foremost step is sitting down and deciding what your companies’ culture should be like. If you are a new company and are just starting out with a hand full of people, all of you can sit down and decide it according to your preferences. If you are a very big company with numerous employees, you can assign the job to one person who can ask for the popular opinion in your office and then you can decide upon it. No matter what culture you want for your company, make sure it is healthy and is making your employees happy.
Transparency
There should be transparency amongst all the people working at the company. Every person in the company should be treated with equal respect and should have access to each and every piece of information. The gap between the boss and the employee should be removed and you should start working as a team. Interaction between employee and the employer is very important, so holding sessions that provide a healthy interaction amongst the whole team is important
Leisure
As the old saying goes ‘all work and no play, makes Jack a dull boy’. The same is the case with your employees. Even though we are adults but working for long hours without rest can hinder our productivity. Studies show that people were more productive when they have enough breaks between their work. Having entertainment rooms in your office or having a gaming room or outdoor activities in your office area can help your employees relax and also keep them healthy.
Giving Space
Giving each employee space for themselves and giving them a sense of responsibility helps in boosting the employee’s confidence and also since the work is completely their responsibility, they do it better. It is very important to create a healthy learning environment. An employee should be encouraged to learn if he makes any mistakes.
Go Tripping
Taking your employees on a tour of someplace occasionally can be a great way to relax them. If you do not want to take them, providing holiday incentives to the employees can also be done.
Recognize Milestones
In every meeting set milestones and goals for the company and reward the person that has worked extra hard in achieving it. Such an incentive from the company not only makes the employees happy but also inspires them to work harder. The reward can be small as well as big depending on the work.
Hire employees that are suitable for your companies’ culture. If a person does not like social interactions and starts working in a work environment that promotes interactions amongst all employees, he will be more stressed than happy. Similarly, if a person who is outgoing and fun-loving is put in a very serious office environment he will get stressed. So it is important to know the employee’s point of view about your office culture before hiring them.
Be Patient
A company’s culture change is a very big step and will not be achieved in one or two days. It will sometimes require months and years to change. There might come some issues at first, but with time everything will fall into place as expected. All you need is to deal with the situation with patience and make corrections whenever anything goes wrong.
Conclusion
Almost all the young entrepreneurs like to create a cool company culture in their startups these days. However, most of them only get successful in making the infrastructure cool and not the environment. One needs to be aware of the ways to develop a cool culture, not just the infrastructure.
FAQs
What are the four types of corporate culture?
The four types of corporate culture are clan culture, hierarchical culture, market culture and adhocracy culture.
What is the ideal company culture?
An ideal company culture keeps its focus on its employees and clients.
At a time we are living in, if we have our own business and it is not present online, then, unfortunately, you’re losing countless opportunities. So, smart entrepreneurs must keep their business online, if they want more visibility and other opportunities to come their way. Now, nothing is better than having a website for your business. It not only helps your business get visibility but you can also make your audience aware of your products and services.
Now, to have your business online, the first thing you have to do is create a website. If you want to build a website but you are a non-techie person or don’t have a budget to hire expensive web developers, then you can try Unbounce. It is a simple drag & drop landing page builder tool. The best part is you do not require any technical knowledge to do that.
More than 15000 brands all over the world, are using Unbounce to design their landing pages. If you have a website with some services and need a landing page, then this is the tool to go for. Let’s check out the complete review of Unbounce.
Unbounce is a Canadian software company. It was launched in 2009 by Rick Perreault and is widely known for its landing page service. Unbounce is providing the landing page to websites for over a decade now. It is believed that the landing page is a crucial part of any website. A good landing page can increase the conversion rate and improve the user experience.
With Unbounce, you don’t need any coding language to design landing pages. Unlike coding, you can see what you are designing. It becomes easier and more efficient with Unbounce as they have a variety of tools that you can easily use. The main purpose of Unbounce is to free people from unnecessary coding. With Unbounce, all you need is a creative mind. Besides the landing pages, Unbounce also lets you create pop-ups, sticky bars, and others for your website.
Benefits of Unbounce
NoCodingNeeded: The best part of Unbounce is that it can be used by beginners and people who don’t know how to code. So, to use it, you don’t need coding knowledge to create a landing page for your website.
SimpleUI: The user interface is easy to understand. You don’t have to google about every other tool to know about it. All the tools are named in a very easy manner.
So ManyFeatures: There are so many features and tools available to use. You can find all the tools related to landing page development on Unbounce only.
MultipleTemplates: You don’t have to worry about the templates. There are hundreds of templates for you to use for your page.
Easyanalysis: Unbounce gives you a tool to analyze the performance of your landing page. The analyzer also lets you know what you can improve on your landing page.
Integrate With WordPress: There is a WordPress Plugin for Unbounce. Thus, you can integrate Unbounce with WordPress easily.
How to Create Landing Page Using Unbounce
Limitations of Unbounce
Multi-UserExperience: The experience of some companies who use Unbounce’s service for multiple users, was not so great. You have to think again if you are buying the plan for your team. Users say that the user interface of their web application was not satisfying while multiple users work in it.
Price: Although Unbounce is a great service, it is too expensive for an individual to spend $90 a month. If you are not too serious about your website, you should consider backing out. However, you can take 14 days trial before buying the service, just in case you think, it is a great tool for you.
TooManyFeatures: As already said in the advantages, Unbounce has too many features and tools. However, it can be its disadvantage too. Having too many features can confuse the user and will take a lot of time to try them all out and decide which one is better to use. Moreover, according to some users, tools are poorly organized.
DesignChanges: The design of the landing page gets changed when we switch from desktop to mobile. Although it is obvious, it sucks when you work a lot on the design and you see something changed on your phone.
Pricing of Unbounce
LaunchPlan: $90/month with up to 500 conversions, up to 20000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
OptimizePlan: $135/month with up to 1000 conversions, up to 30000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Accelerate Plan: $225/month with up to 2500 conversions, up to 50000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Devices Supported
Android
Windows
MAC
iPhone/iPad
Web-based
Best Alternatives
Now, when you know about the limitations of Unbounce, you might want to move to another tool. Some good alternatives of Unbounce are:
InstaPage: A service that lets to build landing pages for online marketing and campaign. It offers various features like A/B testing, multiple campaigns management, easy page building and many more.
Leadpages: It is an online tool to collect email subscribers. It provides templates . It can be used for hosting webinars, to create landing pages and a lot other.
Click Funnels: It is an online sales funnel builder that helps business market, sell and deliver the products online. It simplifies, online marketing, selling and delivery of the product and services.
Mail Chimp: It is a marketing automation platform and an email marketing service. It is an all-in-one marketing platform and it insists on marketing focuses on health content management practices, beautifully designed campaigns and powerful data analysis.
Conclusion
If you are thinking to go for Unbounce or not and is in a dilemma, you can check it out the service through the trial version. Although the trial version will not let you use all the features so you can ask any of your friends if they have ever used Unbounce. Take their reviews, research more reviews online, and contact the Unbounce team to know about all the features of Unbounce. Although, it is recommended to take a look at the features and prices of its alternatives too.
FAQs
Is Unbounce free to use?
Unbounce has a trial period where it is free for 14 days.
Where Unbounce is situated?
The headquarters of Unbounce is situated in Vancouver, Canada.
Technology has been a blessing in such a way, that now one can learn new things by just staying confined in their rooms. One can get educated, learn new courses, work skills with the help of the internet. Online learning is everywhere now. You can find a course for almost every skill online. It has spread the reach of knowledge as anyone can learn from anywhere. This sounds like a business opportunity, isn’t it?
According to reports, the market value of online learning as of 2020 is over $200 billion and it will only keep increasing. Online learning or Elearning has a vast reach and can bring you, customers from different age groups and from any part of the world. You can not only earn from selling your courses online but there are many other benefits for it too. In this article, we will talk about what are online courses and how one can launch them.
As you have already guessed by the name, it is the courses you can take on your phone, tablet, laptop, desktop or even on your smart TV with the help of the internet. For some people, online courses are much better than traditional classes, as there is no distraction from other people. Although is not always true for some people, as they have always learned in schools or colleges and have a habit of learning with other people in a traditional way. So, this might be a disadvantage of an online course that it doesn’t attract all kinds of people.
Importance of Online Courses
Flexibility: Online courses can be taken from anywhere. So, people who travel a lot, don’t have to miss their classes. Therefore, as a business owner (online course provider), you don’t have to worry about your customers.
Payment: You don’t have to worry about getting paid for your online course as people will have to pay before starting their online course. So, unlike traditional courses, you don’t have to ask people to pay their fees.
PotentialCustomers: If you provide free courses on your website, then you can identify your potential customers. Only those people will take your online course who are really interested and if they learn something from you for free, they are most likely to buy that product of yours.
LowerCost: Both for the course provider and the students, the cost is going to be minimum. As a course provider, you don’t have to invest in a place for the classes, other resources, and teachers. As for a student, you don’t have to spend time and money commuting to the location where you have to take classes.
InternalTraining: You can give online training to your own employees. It will save time and will be effective for your new employee, who can while doing their job.
Opportunity to Build Network: Nowadays most of the online courses create a common group (mostly on Facebook) to clear the doubts of the students and run interactive sessions. Thus you may build a network with the community members by joining such groups. You may discover new opportunities from those groups as well.
There are so many advantages of taking and giving online courses. These were some of them.
Pros & Cons of Selling Online Courses
How to Create an Online Course
Topic: First and most important step before creating an online course is to decide the perfect topic which will be best for your students. If you are going to give a free course, then chose something related to your own product. For example, if your company deals with the raw material of clothes, then you can provide a course on designing clothes.
Do a Market Research: After finalizing the topic, you should do complete market research on your upcoming course. If there is high demand for this course or if people are asking too many questions about it. Check the competition and what are the shortcomings of your competitors. Try to fix those loopholes and make your course unique.
Outlines: Just like we did while writing eBooks, you have to outline the whole course. Write about what you want your students to learn. First, write all the things you can think of, then, shortlist the content and remove the unnecessary content which doesn’t directly affect the skill.
Structure Modules: Structure the modules of the classes. Plan how much will they learn in how many days will it take. Don’t include too much content for any of the classes.
Edit the material:Edit your content, which could be anything, videos, written formats, audio, anything. If you think you are not good at editing, then hire someone who can, as it is a crucial part of your online course.
Test: Test your classes on someone, by trying to teach someone. Focus on the number of days they will take to learn from your course. Also, if possible, then take a test of their learning. It will help you to know how much your students are learning and what is their progress.
Pricing Model: Create the pricing model for your online course. Try to predict the number of students you will get. Then make sure that you cover all your expenses with that pricing.
Choose The Platform: Chose the platform you want to release your online course on. You can go for an online course marketplace or you can opt for some learning management systems, another option is that you can release the course on your own website. It will be the best option if you are going to provide the course for free.
Launch: Now, when you have the material, you have checked everything and chosen the platform, then what are you waiting for? It is the best time to launch your course online. Even If you are short in your budget then find out inexpensive ways to launch your course.
Conclusion
You can provide online courses for your new tool or just general knowledge of some techniques or you can spread your reach by providing free courses. Online courses can be an amazing opportunity for passive income. Just create some online courses and you will keep earning when people keep learning from your course. You can then update your course anytime you want.
The only thing to keep in mind is that the topic should be useful to people. Moreover, you should have good knowledge of that topic so that you can influence people to buy your course. Make sure that you make the course easy to understand and interesting to learn. If you are not familiar with creating online courses, then hire someone who is. It would be a good investment for your passive income.
FAQs
What online courses sell the most?
Computer and Technology
Art and Crafts
Business and Management
Physical wellbeing
Education
Is it worth taking free online courses?
Free online courses can better your skill or can help you learn new things by sitting in front of your computer.
An entrepreneur should identify a need in the market before starting a product or service. When entrepreneurs build a solution that customers are satisfied with, the success of their product is quite obvious. Your value proposition should hold true for being in a good market with a product that can satisfy that market demand.
On finding the Product-market fit for SaaS products, entrepreneurs from SaaS industry shared their ideas. Get an insight into the Product-market fit for SaaS startups.
Shayak Mazumder – Co-founder, Eunimart
Shayak Mazumder, Eunimart Co-founder
In 2017, before we started building the product, we did roadshows across many cities and towns of India, speaking personally to thousands of merchants to understand the kind of software they use, the network issues they face, their staffing issues, etc. We identified the biggest challenges facing these merchants both from the merchants as well as the subject matter experts who came to speak in our roadshows. This helped us to build a very robust plan for the product because we knew exactly what were the biggest challenges facing these merchants and what the impact of solving them would be.
Most external folks who didn’t have this insight initially advised that we were doing too much. However, we were certain that unless we solved the entire problem, chipping away at the minor problem statements would only help a minuscule segment of the merchants who could figure out things for themselves. This resulted in rapid growth once we launched the platform in 2020, with hundreds of merchants signing up organically. We continue to take feedback from the industry in building our platform.
Robin Das – CEO, Brandintelle
Robin Das, CEO of Brandintelle
Finding PMF is never easy. A product can improve their PMF by –
Talking to potential/current customers and understanding their day-to-day life. Sometimes getting a larger context is more important than just focusing on what your idea is addressing.
Analyzing if the problem your product is solving is big enough so that your customer will be willing to change his habit & pay for the service.
Read up on the competition. If there is no competition yet, there could be a 10% chance you’re onto something really big and a 90% chance that the problem you’re solving is either too small or does not exist.
Once you hit PMF you’ll know, as your email inbox or phones won’t stop ringing and you won’t have the resources to meet the demand.
Pramod Gummaraj – CEO, Aprecomm
Pramod Gummaraj – CEO of Aprecomm
Product Market Fit does not stop with generating MVP (Minimum Viable Product) and traction in the industry. Product Market Fit is a continuous process, particularly in the case of SaaS (Software as a Service) models. There should be a visible increase in the value addition Year on Year to keep the customers motivated and interested in continuing the engagement. So, it is particularly important to keep interacting with customers, to keep driving the innovations. Always, look for ways to upsell.
Product market fit is one of the first and most fundamental activities for any company to nail as early as possible. It can evolve to some extent over time, but getting it right as early as possible is key. Courseplay launched at a time when formal learning platforms were virtually non-existent in companies in India, especially the small and mid-sized companies. I remember spending a lot of time researching the market and speaking with real companies about challenges that they are facing when deploying skill development solutions for their companies. I remember getting a lot of clarity the more I would talk to different people because they would share real-world problems and help me focus on practical solutions rather than develop something that might sound good on paper but be impractical to deploy. I particularly remember one client that talked about the importance of measuring impact in learning, and we have been obsessed with delivering that answer ever since.
Shreyan Gandhi – Director and Co-founder, Comket Solutions
Shreyan Gandhi – Director and Co-founder, Comket Solutions
Our product market fit was identified by the problems we faced ourselves. We found a whole bag full of business cards in office and we had no idea which card we got from whom, we had no recollection of the vendor or anything that stood out. That’s when we decided to make networking impactful, a way in which the consumer can share their details in a seamless way and also to make a lasting impression on the person receiving the information. During our beta phase we realised we weren’t the only ones facing this problem. A lot of people had a stack of business cards that they eventually threw away or forgot about.
Not only the Indian market but even the global market and businesses are facing the challenge of maintaining constant communication with their customers daily. The overall call centre industry is worth $339.4 Billion, but still, businesses are losing ~10-15% of their potential revenue just because of lack of timely communication.
Considering the above stats, it is evident that the Product is a market fit that can cater to all the calling needs of businesses at a 10X faster pace by placing 1M+ calls a day.
When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.
Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospect’s mind.
Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.
Perform In-depth research before starting writing. Spy on your competitor’s content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.
Perform Keyword Research and Optimise
Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.
Focus On the Length of Article
You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesn’t mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn’t mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, don’t stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If it’s necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.
Focus On Text Formatting
Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.
Write Killer Headlines
The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesn’t matter if no one is coming to your website, through headings the visitors get attracted to your content.
Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.
To-The-Point
You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you’ll never visit that website again. So, to be sure that it never happens with your website, don’t overload your content with wasteful information. Just come to the point and solve the problem.
Include ReIevant Images
Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.
Readability
There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.
Add Links
If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.
Provide Value
At the end of the day, what matters the most is content quality. It is the value that you give to your readers. So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.
Conclusion
The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you’ll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.
FAQs
What is Web Traffic?
Web traffic is the data sent and received when people visit your website.
What is the good range of website traffic?
50% to 70% is a good range of website traffic.
What makes content high quality?
When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality
Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don’t Compromise With the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
Webinars are everywhere these days, especially with the Covid-19 situation, the use of Webinars have increased. Every other business stands on the marketing capacity of Webinars and when it comes to selling knowledge-based products like some courses or E-books, they are the lifesavers.
According to a report, 73% of B2B marketers said webinar is the best way to generate high-quality leads and over 60% of marketers use the webinar as a part of their content marketing campaign.
The webinar will allow you to run interactive sessions among the participants in real-time. You may share information or discuss premium strategies using Webinar. In this article, we will cover how through webinars you can generate leads for your business.
Ever been to any seminar? This is the same, except, anyone can visit it from anywhere and many times, it’s free for visitors. Webinars are like Instagram live feature, except it is far more useful than Instagram live. Webinars are mostly live streaming videos to share knowledge.
Although the presenter is the main person to talk to in a webinar, it is much more interactive than a usual seminar. Anyone can comment and ask questions while the webinar is going on. Moreover, you can provide a voice chat feature in your webinar as well.
Uses of Webinar
Webinars are very useful in many ways. Through them, you can market products, explain the features of your product to your potential customers, introduce new technologies, and many more things. Some uses of webinars are listed below:
To Improve SEO The biggest importance of webinars is that they improve the SEO of the website. Many websites conduct webinars every once in a while just to improve their ranking.
To Generate Leads Webinars bring people to watch you because through it you provide value to them. While providing value you can also advertise your product to them. Even if you don’t do that, many people will check out your product themselves. This will help to generate leads.
For Launching New Products If you want to launch and generate leads for your new products but are not looking forward to spending tons of money on them, you can use webinars. You can provide the information about your new product in a webinar and with that a link to buy that product.
To Educate People Not only just normal education but you can use webinars to educate people about how to use your product.
To Identify Potential Customers Webinars attract potential customers. Only those people will watch your webinar who are interested in the niche of your product.
Features of Webinar
Some of the best features of Webinar that helps in your business are:
Live Most of the time, webinars are streamed live so that people can interact with the presenter. Moreover, by watching live, people feel a sense of relation with the company.
Interactive Most of the webinars have the feature of chat or comment. People can send messages to the presenter and the presenter can reply to them if possible.
Voice Most of the webinars contain the voice of the presenter. However, some people conduct mute webinars too. Furthermore, in some webinars, people can even do a voice chat with the presenter.
Application Interaction You can provide your app’s interface on your website and let people learn how to use the application.
Benefits of Webinars
Webinars present you as the expert in that field, you can teach and sell at the same time.
Webinars give you authority, you are in the power if you are presenting your webinar.
There is no denying the fact that you can increase your sales through webinars. You just need to make the right strategies according to which you do your webinars and you will see the results in your favour.
Webinars are the best and most effective method in budget marketing. Through webinars, you can launch your products, advertise your products, teach your audience about the features of your product and you can also interact with your customers. So many things by just one webinar, isn’t it amazing?
Webinars are a great tool for knowing where you are lagging because through a webinar you can interact with your actual customers or say your audience and they can tell you what are the points which are lagging in your product.
Benefits of Webinar
Limitations of Webinar
Dependency on Internet Speed: Not only your internet speed but also your viewer’s internet speed should be good enough to stream a webinar video online. But the crucial part is your own internet speed.
Registration: People hate to register. But for webinars, registration is important. So, some people just drop the idea of attending the webinar even they are interested in it.
Colliding Voice Overs: Although not every time, sometimes you will face the problem of collision of voice over while streaming a screen sharing webinar.
Location & Time: Webinar connects you with people all over the world. So, when you think this is the best time to do a webinar, someone might be in a deep sleep. So, location and time are the main factors to look upon in webinars.
How to Promote Your Webinar?
Although, you can always conduct a webinar on other platforms Webinars are also available directly to your website. However, if you are not a very “tech-friendly” person, then conducting a webinar on your own site can be tough for you. To make this easier, you can go for webinar services. You might have to pay some bucks, but they will be worth it only if you have a good audience and this audience will turn potential customers for your business.
Some Pro-tips for Webinars
So now you know how to create a Webinar but the major challenge you will face in promoting or market your webinar. Some of the best ways to promote your upcoming webinars are:
Email marketing If you already have an email list then you can email your subscriber to remind them about your webinar.
Facebook marketing You can advertise your webinar on Facebook. The better way is to find and pay some relevant and popular pages and ask them to promote your webinar.
Blog Tell about your upcoming webinar in your post. Ask people to pre-register for the webinar so they can directly join in.
Sponsoring other’s blog Ask other bloggers to promote your webinar in exchange for some money or shout out. Ask them to write an article explaining why your next webinar should not be missed, this works better than direct promotion.
Influencer Pay influencers to promote your webinar in their social media posts. Do some research and find the people who can influence the group of people who may get attracted to your webinar or your product.
Collaborating Collaborate in others’ webinars and promote your own webinar in their session. This way you can get their audience as well and then you can return the favour by doing the same for them whenever they need it.
Some Pro-tips For Webinars
The audio quality should be high. Make sure you use a professional microphone while conducting along with a loud audible voice. If your viewers can’t listen to what you are saying in your webinar then they will not be able to understand anything, and because of this many people might leave the webinar before it even reaches halfway.
Put emphasis on the important points to make them more memorable so that audience can recall them after your webinar ends. If something stays in the mind of your audience after the end of the webinar then it might be possible that they may talk about those points with other people in their circle. This will increase your reach without you doing anything.
A high speed and stable internet connection are necessary, throughout the run time of the webinar. If your webinar starts buffering or keeps crashing because of the internet speed, the viewers might leave the webinar.
Answer the questions that are asked during the webinars. These serve two ways, firstly you will know that people are taking an interest in the webinar. And Secondly, the viewer will feel that they are involved in the whole thing and that will make them stay connected.
Conclusion
Webinars might look like grandpa’s tech, but they are still rocking the market. Many people might not know about them, but they do attract some people. It is easy to target potential customers for your website through webinars. You might not have done any webinars till now, but it’s worth it, give it a try and you’ll know what it can do for your business. Just go for some webinar service provider and start a webinar now.
FAQs
Are webinars free of cost?
Webinars are most of the time free and they can be paid as well.
What Webinar means?
It is an online event hosted by an organisation, in here it is broadcasted in front of people through the computer with the help of internet.
Are Webinars good for marketing?
It is a good marketing tool that helps in communicating with your customers.
What is your opinion on the Gender Pay Gap in India? Have you experienced it? As the number of women working in every profession shot up, the difference in the wage gap between them and their counterparts became ever so evident. We call it the Gender Pay Gap.
It is only in recent times that women have come on board calling out this ill practice in almost every profession. Even Hollywood and Bollywood actress has been witness to this unfair idea of being paid lesser than men. Having the same amount of education, skill set, expertise and experience but still being paid than your peers (men) is not only frustrating but highly disappointing. We dive deep into the issue as we listen to a few professionals share their own experiences.
Gender Pay Gap is predominant and non-measurable especially in the unorganised sector when compared to organised sectors because of lesser opportunity towards education, employment and training programs. In organised sectors, recent corporate policies, amendments and framework helps to narrow the Gender Pay Gap whereas Social injustice in the unorganised sector widens the gap even furthermore. So we need to empower women from the bottom level of the social pyramid if we really need to overcome gender based pay disparity. Startups like Terabite ekarts are empowering independent women entrepreneurs and self help groups through opportunity, technology, training exposures to stand on their own with promising business models.
I have not experienced any gender biased pay gap so far and look forward to providing similar exposure to women in our startup.
Dr. Shikha Baghi Bhandari – CEO & Owner,Timeless Aesthetics
Gender pay gap is a clear and present issue. India is growing in terms of technology and economy however, is there an equal spread among the masses, I obviously think not.
Not lacking in skill but the lacking in compensation, is simply outrageous and unfair. It’ll remain so as long as women don’t break the glass ceiling and declare their presence. Best way to accomplish that is to start your own business. Become your own boss and spread equality as it should be.
Given the nature of my profession, it is primarily dominated by women so I cannot say that I have witnessed the gender pay discrepancy. However, there are those I know socially who confess to this phenomenon frequently to me. I wish I could put forth solutions to it but sadly, it requires a higher level of reformation.
My trainings allow women to be able to earn properly in the market. My trained professionals are running their own businesses both in India and abroad. and those who can’t muster enough means, I hire myself.
My staff is treated on an equal scale. Merit first and skill second, regardless of what gender you are born with.
Yes of course, the gender pay gap is real and not a myth. Men are normally considered more capable, more “get the work done” type. But what many don’t realize is that, Women are the ones that are better in planning, better in delegating, better in managing etc.… I did experience the pay gap when I was in my third job, after a decent years of experience in my belt, that a male colleague with the same / even lesser experience than me had been given a promotion even though my results were much better. But in the end of the day, hard work matters and that’s lead me to opening my own Company where we not only promote gender equality in all aspects, but we also have a healthy competition between the genders.
Gender Pay gap exists in India and at every level. When we talk about blue collar jobs, the women are differentiated on the basis of strength and it is already assumed by people that a woman doesn’t have much strength and hence should be paid less. Talking about white collar work, getting paid less is a different thing all together, women are not even considered for job ! Even in 2021, you will see number of job posts on LinkedIn mentioning that only male candidates will be preferred. We are living in 21st century now and such differences are just absurd
When I was working, I experienced this first hand. It was that time of the year that makes some people nervous and others excited. The time of appraisals. I knew I had done well. But the increment wasn’t what I had expected. When I confronted my manager, I was told that since the company already compensates for my travel they would cut down on my increment. I was taken aback when I heard this. And as expected I didn’t last too long in that company.
I personally believe women can put as much hard work as men in any kinds of jobs and its time the industry starts treating women equally and giving them the due credit
According to United Nations, legal restrictions have kept around 2.7 billion women from accessing the same choice of jobs as men and as of 2019, less than 25 per cent of parliamentarians were women and one in three women experience gender-based violence. This women’s day we should promise ourselves that we will do better by other women and ourselves. Be a little more kind and bold and go after things we want fearlessly. Raising our voice against injustice towards other women and uplifting and empowering each other, co-existing and collaborating and creating a safe and happy world for women everywhere. Happy Women’s Day!
Chahat Aggarwal- Founder and CEO of Impact Study Biz
Chahat Aggarwal- Founder and CEO of Impact Study Biz
Having done my fair share of stints in the corporate world, of course I have experienced a pay gap due to no other reason but my gender, which truly was heartbreaking. And without a shadow of a doubt, I find the gap to be absurd. The phenomenon is a roadblock to India’s path to achieving decent working conditions and inclusive growth. Economic women empowerment will help women in so many spheres. Its after-effects are truly immense. Fortunately, we are making progress, but it is low and needs to accelerate.
While Gender Pay Gap in India exists, it is slowly but surely diminishing.
Today, companies and organisations, (at least in metros and larger cities) are realizing that gender is not a factor that determines the quality of work. This realization is enabling people, regardless of their gender, to demand for fees/remuneration based on the output they deliver.
Yes, there of course is an apparent initial sense that women may not command the same pay as men but once the work ethic, style and output has been demonstrated, in my opinion, businesses are definitely evolving from their tradition mindsets. I have been fortunate to work alongside businesses (that although seem very one specific gender biased), they have been extremely professional when it comes to work.
As a topic gender pay gap needs to be addressed holistically. The pay gap is rooted in all segments of society. In India, the pay gap exists at all levels. In most cases, the pay gap increases with the job experience reflecting the fact that there is a considerable bias and stereotyping that exists in society. In my view, a 360-degree approach could be taken which starts right from educating about ‘discrimination in the workplace and removing conscious and unconscious bias in terms of women workforce, reinforcing diversity goals for organisations of all levels and creating an environment of ‘equal wages for all talent’ at all levels.
Ms. Ravina Jain – Founder & CEO, The Skin Story & The Beard Story
The highly prevalent gap in gender pay has its roots in the dominant patriarchal system that is slowly and steadily changing for the better. However, even this has not slowed down or halted the progress of leadership-oriented women to reach for their dreams and aspirations. On the other hand, the very mold that had kept many into the shadows is becoming the precise platform on which these women are launching their enthusiastic ventures, transforming the prevalent culture by redefining the socio-political prejudices and embarking on their journeys that are made of heart and hardships.
Ms. Pooja Nagdev – Founder, Inatur
In my opinion, Gender Pay Gap is a thing of the past. More than gender, merit is the key determinant of pay. Today women are leading some of the biggest organizations all over the world including India. They are excelling in the fields like Medicine, Healthcare, Politics, and even Space Exploration. There are equal employment opportunities. The government and administration have ensured that these opportunities are available not just in urban but rural areas. Minimum Wages and Statutory employee benefits do not discriminate between genders. Not just pays, there are private and public sector efforts to ensure that women have equal opportunities in education, nutrition & health to pave way for an equal and progressive career.
Anamika Pandey, Founder, Naario
In my opinion, the gender pay gap in India is very real. Not just in offices but at home. For instance, being a stay-at-home mom is a full-time job but are any of our homemakers really paid for it? I do not think so.
One of the reasons we started Naario was to bridge this gap. Even when you look at corporates and how the pay gap is, you’ll not be surprised. A fairly big reason for this is that women are not seen as primary bread winners in India. An earning women is always viewed as secondary or additional income source. I had fallen prey to this mentality too and it took years to let go of this bias.
But there seems to be a ray of hope in the tunnel. With the Governement boosting the participation of women in the organised and unorganised sectors, there will be less information asymmetry in terms of pay scale. And that I think is the first step towards bridging the gap!
Ms.Ankita Dabas, Global CMO & Chief India Business Officer, LaunchMyCareer
India has been marking its place among the major economies of the world. However, despite the economic development gender pay gap persists in India. Pay in any organization should be skill-based and not gender-based. Women put as much effort into their work as men do, hence, the pay gap beyond a reasonable amount should not be accepted. In case any woman in any organization is subdued with lesser pay as compared to their male counterparts, she needs to understand the reason for the gap, and upskill herself in case of the skill-based gap. If the gap is non-skill-based, she needs to raise her voice against the discrimination and ask for raise. Women should realise their importance and their work’s significance. The situation in metros cities has been fast evolving towards gender-equal pay, however, a lot is still to be desired in other parts of the country.
Namrata Rupani, Founder & CEO, Capture Life Dental Care & Studio Capture Life
As an entrepreneur, I can assert with conviction that the thrill and euphoria of nurturing your own business and achieving your dreams far exceed any and every challenge along the way. In most sectors and setups, gender pay does exist as a phenomenon that is primarily driven by the prevalent patriarchal setup. However, it’s the support system of leading woman entrepreneurs that has helped build a constructive and conducive environment for young potential entrepreneurs to be groomed for success and excellence.
The difference in earnings between men and women is still a very wide gap. In a world where women are successfully leading in politics, sports, healthcare, technology, manufacturing and businesses, wage inequality remaining a challenge, is a very shameful scenario. Wage equality gaps in India, in a way also impact the progress of gender equality at a national and international level.
Though the scenario is changing now, there is a huge gap that still needs to be bridged as far as gender pay gaps are concerned. The labor force in india is divided into the organized and unorganized sector, making this gap even more prevalent in the rural areas where women are facing disparity in wages at a much larger scale. Even though the Constitution of India grants us equal rights as women, and we are entitled to equal wages for equal work, it is not always implemented in reality.
Even though India has come a long way in addressing these issues, there is still a lot that needs to be done. To truly become a progressive nation, the government should make it their agenda to close the gender pay gap by emulating what has been done in more progressive Western countries to uplift women.
Shreya Sharma, C.E.O and Founder, Rest The Case
While I think it is getting better I think we still have a long way to go. Your pay is usually defined by your position and your gender often affects your growth, women have time and again faced this kind of discrimination without people seeing the work they could have put in. I have always believed that people should get paid for the work they put in and not what gender they are. They should get the pay they deserve.
Diksha Chhabra – Founder of Diksha Chhabra Fitness Consultations
Gender pay gap has been an existing issue not just at national but global levels.. there is no denying that women get less acknowledgement for their hardwork and participation at the work front compared to their male counterparts and this has its roots laiden from ages with the belief that women are inferior and should settle for less.. No matter how advance we become as a workforce , this thought will take time to diminish and over the years the gap is reducing with more awareness, flexibility, recognition and voice amongst women and the employers.
Studies show that the gap is bridging and factors that are working as catalysts are setting the right policies and approach of paying as per cerebral aptitude and not by the gender one is born with.
Neha Bagaria, Founder & CEO, JobsForHer
Neha-Bagaria – Founder, JobsForHer
The pandemic has just widened the gender pay gap further in India with women being left behind on pay raises and bonuses. According to ADP’s study ‘People at Work 2021: A Global Workforce View’, in India only 65 per cent of women received a pay rise or bonus for taking on extra responsibilities or a new role compared to 70 per cent of men.
We need to be cognizant of the fact that women typically under-report their achievements and give more credit to their team members than men do. Reporting managers need to be cognizant of these biases when evaluating women’s performance and ensure that gender pay parity is maintained in their teams.
Conclusion
Although, many organisations may refrain from acknowledging the fact that gender pay gap is a global reality and that women are being paid lesser than their male counterparts because, well, they’re women. Feminism across the globe are on the rise and have taken up this issue due to the consequences and unfair nature of this practice.
It’s not fair to be having equal talents and still being considered a runner up in the long run. Women work twice as hard in their professions just to make sure no one accuses them of playing the “women card” for climbing the corporate ladder. It’s difficult enough that they are required to juggle multiple fronts at home and work. Women therefore are no longer passive about this situation seek full fledged attention and demand an equal opportunity and remuneration, rightfully so. If an opportunity arises where you have a say in this matter, please speak up and do the right thing!
