Tag: ✍️ Opinions

  • From Materials to Chips: Building the Chemical & Material Backbone of India’s Semiconductor Future

    This article has been contributed by Deven Shah, Chief Executive Officer & Whole Time Director of Jyoti Global Plast

    The global semiconductor race is often described through the lens of billion-dollar fabrication plants, lithography machines and export controls. Yet, behind the gleaming cleanrooms lies a quieter contest, over who controls the invisible materials that make chips possible. A semiconductor can survive without a new building but not without its photoresist, specialty gases or contamination-proof packaging. These inputs rarely make headlines but are the scaffolding on which every advanced chip rests. For India, the challenge is not only to build fabrication capacity but to also secure this hidden ecosystem of chemicals and materials because without it, the country’s semiconductor ambitions risk incomplition.

    Reframing Sovereignty

    India’s push to host fabrication plants is commendable. However, true semiconductor sovereignty demands that we look beyond cleanrooms and lithography rigs, at the flow of ultra-pure materials that touch each wafer. The country must elevate chemical and materials infrastructure to first-order strategic assets. Otherwise, fabrication plants will risk dependency on fragile global supply chains and protracted qualification cycles.

    Materials That Actually Make or Break Fabrication Plants

    A chip is only as good as the materials that shape it. Photoresists, CMP slurries, specialty etchants and solvents, ultra-pure water systems and even protective polymers like wafer carriers, must meet cleanliness levels down to  parts per trillion. They also require packaging that prevents outgassing and traceable delivery systems. These technical demands explain why only a few global players dominate semiconductor-grade materials, making import reliance more than a cost issue—it’s a strategic vulnerability.

    Three Structural Bottlenecks that India Must Solve:-

    • Supplier concentration and slow onboarding: Qualification of new materials involves multi-stage trials i.e., engineering, pilot, reliability, that can span over a year. Without off-take guarantees or government underwriting, domestic players struggle to bridge the cost-risk gap.
    • Regulatory and infrastructure hurdles: Ultra-pure chemical production entails expensive water systems, hazardous-material handling and complex environmental clearances, each a structural deterrent.
    • Resource fragility: Fabrication plants are water intensive, while port and logistics inefficiencies add delay. The global chip shortage of 2020–23 underscored how quickly shortages of one input like specialty gas or photoresist, could disrupt entire fabrication plants.

    Why Chemical & Material Ecosystems Will Shape India’s Semiconductor Future
    India’s semiconductor ambition goes beyond fabs. Discover why building strong chemical and material ecosystems is the missing piece that will decide the nation’s chipmaking future.


    Entry Points: India’s Practical Path Forward

    India's Semiconductor Industry: Building a Robust Ecosystem Through Strategic Initiatives
    India’s Semiconductor Industry: Building a Robust Ecosystem Through Strategic Initiatives

    India doesn’t need to conquer the toughest nodes first. Several adjacent areas offer credible and low-barrier entry points:

    • Specialty polymers and packaging
    • Existing precision plastics or composites companies, particularly those with aerospace or clean-tech experience, can adapt to fabricate ESD-safe trays, wafer carriers and cleanroom components by introducing ultra-low-extractable resins, de-gassing/passivation processes and particle protocols.
    • Clustered utilities
    • Industrial gas companies are reportedly advancing plans to co-locate plants near fabrication hubs making gas, ultra-pure water and waste handling a planned industrial utility rather than adhoc supply.
    • Partnerships for mid-tier chemistries
    • Global firms like Merck are exploring joint ventures with Indian suppliers to localise production of slurries and solvents, backed by tech-transfer and supplier testing infrastructure.
    • Supplier qualification labs
    • Establishing independent and India-based labs for contamination analytics, outgassing tests and pilot qualification can dramatically reduce new supplier entry time and instill confidence in fab procurement.

    An Overlooked Risk: Forever Chemicals and Sustainability

    Beyond supply chain and economics, environmental risk from PFAS aka  forever chemicals, is mounting in semiconductor manufacturing. These fluorinated compounds are used in lithography, etching and chamber cleaning, but they persist in the environment for centuries and have high global-warming potential. Modeling tools show how design and process choices can reduce PFAS usage significantly, a critical consideration as India scales fabrication plants responsibly.

    Policy Levers to Build Ecosystem Scale

    India has levers it can pull now to accelerate ecosystem resilience:

    • Material-specific incentives: Subsidy schemes should reward production of ultra-pure chemicals, UPW systems and clean polymers, not just the fabrication plants.
    • Streamlined regulation: Environmental and construction approvals for chemical clusters in semiconductor zones must be fast-tracked.
    • Offtake assurances and ecosystem financing: Government should provide staged procurement or ecosystem funds to de-risk early manufacturers.
    • Strategic global linkages: Indo–US semiconductor and CHIPS Act-linked initiatives should provide a platform for tech transfer in advanced materials.

    Conclusion: Infrastructure That Can’t Be Seen—But Must Be Built

    Fabrication plants alone will not deliver a resilient semiconductor industry. The strategic battleground lies in the upstream ecosystem—materials, gases, utilities, clean polymers, analyticsand validation labs. A two-track strategy is to  onshore contamination-sensitive materials via polymer and packaging synergies, while collaboratively building capacity in high-barrier chemistries with global partners. Policymakers and industry must treat materials infrastructure as equally critical to lithography tools if India’s semiconductor ambitions are to endure.


    Top Semiconductor Companies Driving the Future of Tech
    Discover the top semiconductor companies in the world shaping the future of technology, from chip manufacturing giants to innovative leaders in AI, memory, and electronics.


  • Smart Travel Startups: Lessons in Balancing Convenience, Customization, and Sustainability

    This article has been contributed by Ms Leena Jhungroo, Managing Director, Travel Lounge Leisure & Tours Ltd.

    In a time when travel has shifted from luxury to lifestyle, innovative travel start-ups are changing how we travel by integrating convenience, personalization, and sustainability. These innovators are utilizing technology to provide personalized experiences while incorporating sustainability practices throughout the journey. Ranging from carbon-neutral booking platforms to AI-powered itinerary planners that provide economic opportunity for local communities, they are showing the world that travel can be effortless and ethical. As Leena Jhungroo, Managing Director, Travel Lounge Leisure & Tours Ltd. states: travel moving forward must cater not just to one’s preferences, but the needs of the planet and its inhabitants. 

    Convenience

    Redefining Seamless Travel: A crop of new-age travel start-ups is disrupting the convenience of travel. These companies, utilizing an end-to-end service model, are eradicating years of pain points from travel, allowing travellers to research, book and manage their itinerary in one digital environment. These digital-first services provide features like live-predictive fares, instant re-booking, mobile check in and accommodating customer support all of which create improved transport and travel experiences in challenging scenarios. Many of these new travel companies are not only relieving pain points, they are also creating elements of wellness and productivity within the journey. Some of these could include access to quiet spaces for work or resting, and also flexible short-term stays so that travellers can recharge during layovers.

    Customization

    Innovative travel start-ups are changing how people venture around the world by prioritising personalization in their model. Rather than generic itineraries, they curate itineraries based around the individual’s passions, whether they be culinary explorations of hidden neighbourhoods, private art walks with local curators, or immersive outdoor experiences catered to a traveller’s pace and desires. This shift from passive sightseeing to meaningful engagement has also given rise to more equitable, culturally rooted experiences. By blending global standards of service with local authenticity, these platforms make the case that true seamless travel isn’t just about convenience, it’s also about the journeys, that have a personal, purposeful connection to the places we have visited.


    How Indian Startups Are Leading the Sustainability Movement
    Sustainability is no longer just a corporate duty but an essential business requirement. Startups can ensure long-term success by integrating eco-friendly practices.


    Sustainability

    Building Tourism Models of the Future: Innovative travel start-ups have broken with convention, integrating sustainability as part of their business models to help shape the future of tourism. They engage in eco-conscious partnerships with local suppliers who value ethical sourcing, renewable energy, and low-impact operations, so that the travel footprint is minimal. Their use of community-based tourism is also a critical element – a concept that places locals in decision-making positions, repeatedly.

    It simultaneously showcases the local culture while providing authentic, immersive experiences. Start-ups utilize transparency and trust in their approach with travellers. They share sustainability metrics and third-party certifications as a way to empower travellers with information to make choices. And, lastly, sustainability storytelling is also important to inspire action by demonstrating positive impacts through narratives that shift travel from a form of consumption to a form of contribution and supports responsible tourism on a global scale. 

    Partnerships & Ecosystem

    Travel Ecosystem Growth Cycle
    Travel Ecosystem Growth Cycle

    Start-ups are realizing that sustainable growth lies not only with their own offerings, but also with adding themselves to ecosystems. Rather than focusing on standing alone, start-ups are working with participants in finance, insurance, mobility, hospitality, and local communities to develop layered value propositions that take travel innovation beyond conventional travel models.

    By combining seamless payments, travel protection, sustainable transportation, and added value to the authentic community-based stay experience, they are integrating the trip in a way that combines convenience, customization, and sustainability. This canvas of an ecosystem benefits the travel experience, while enabling more resilient, future-ready networks where each player’s advantages support the rest of the network, and the traveller enjoys a coherent, well-designed end-to-end experience.

    Human Touch in a Tech-First World

    As travel start-ups in India are working to improve and speed up journeys, the real challenge is to keep travel human.  AI can map itineraries in just minutes and via algorithms can book entire vacations in seconds, but convenience does not produce connection. The modern traveller chooses experiences that are seamless journeys as well as personal experiences that retain their preferences, anticipate their needs, and serve small moments of layering care. Innovative start-ups pair technology with human intuition: curators that remediate interferences, the concierge that surreptitiously layers special touches that turn a trip into memories. In this age defined by automation, emotional resonance breeds trust. The future of seamless travel will belong to the product fixers that pair speed with soul.

    Travel start-ups are transforming the travel industry by demonstrating that convenience, customization, and sustainability can be achieved. Through technology, they are simplifying travel planning and adding personalization, but are also advocating for sustainable practices that benefit the local community and planet. As travel becomes a way of life, these innovators offer a model for a more conscious future where every trip is effortless, meaningful, and in alignment with global sustainability goals. 


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  • Pre-Sales Surge Signals India’s Shift Towards Aspirational Homes

    This article has been contributed by Mr. Jayesh Rajpurohit, Co-Founder & CEO Brick & Bolt

    The real estate sector finds itself at a particularly interesting position with record pre-sale numbers, as listed developers are touting that they have recorded the best-ever quarter with total pre-sales growing 45% to INR 43,200 crore and achieving 31% of the targeted INR 1.4 lakh crore sales as per Kotak Institutional Equities. These statistics indicate strongly that Indian homebuyer preferences are undergoing a paradigm shift. They look at investment as a lucrative investment, but they also view it as a stepping stone for a better quality of life. Affordability does matter, but the average home buyer is looking for more. 

    The Indian real estate market has to meet this growing demand for homes that match the homebuyer’s lifestyle and offer long-term value and trust. 

    Pre-Sales Surge: A Mirror to Consumer Confidence

    Pre-sales, or advance bookings of under-construction properties, are one of the most telling indicators of market sentiment. Rise in bookings for residential properties indicates that the post-COVID demand has risen. 

    During the 2024-25 financial year, as per ET Realty, the country’s 26 major listed real estate firms sold properties worth INR 1.62 lakh crore. Strong homebuyer confidence indicates that homeowners are becoming more risk-averse. In cities such as Mumbai, Pune, Bengaluru and Hyderabad, new launches and corresponding sales volume to the tune of 25-35% annual growth evidence of this observation.

    Such reaffirm our observations on field. Today’s buyer is well-informed, decisive, and increasingly drawn to projects that promise more than just square footage. Plot buyers are highly aware and making choices that can match their standard of living. The rising demand for spacious, secure and privacy-enabled homes built by trusted construction partners is becoming the go-to choice. The festive season is also another occasion for home buyers to plan their purchases, a dream home being one of them. 

    The Shift Towards Comfortable Living

    While the metros continue to see a positive growth, it is the Tier-II and Tier-III cities that are also indicating an increased demand for premium housing, with plotted developments, second homes and luxury villas on the rise. This growth spurt is not due to a lack of demand but rather a rise in aspirations. Post-pandemic lifestyle changes have redefined what plot owners consider essential—more space, flexible layouts, and private work areas are now basic expectations. HNIs also prefer to move away from the din of the city. There is a growing preference for homes that support hybrid work, children’s learning needs, and wellness, all of which are difficult to accommodate in small, budget units. Home buyers now carefully select furnishings of premium quality, invest in smart home technology, and seek out construction partners who are committed to sustainability and transparency. 


    Affordable to Aspirational: What India’s Pre-Sales Surge Reveals About Homebuyer Preferences
    India’s real estate pre-sales surge shows a shift from affordable housing to aspirational homes. Explore key trends shaping homebuyer preferences.


    The Importance of a Trustworthy Construction Partner

    Several analysts have noted that the transition from aggressive expansion to a quality-driven market is also reflected in the shifting trend among home buyers. Plot Owners are now placing immense trust in the construction partner’s credibility. Plot owners invest in projects when they know that the construction partner or the developer will live up to their expectations and will deliver on their promises. A 2024 survey by Anarock also confirms that home buyers are now willing to pay a premium for timely delivery and for reputation. 

    It is the responsibility of the construction company to continually level up on their promises, build long-term relationships with Plot owners based on confidence, quality, communication, transparency and efficiency. 

    Amenities, Design, and Community: The New Differentiators

    Home owners are consciously choosing from an array of options that can complement their lifestyle like swimming pools, co-working spaces, wellness zones and clubhouses. Better ventilation, natural lighting, green ratings, and energy-efficient features are important components for home buyers who seek out these offerings while locking down on a home. A recent study which highlighted that 58% of buyers prioritize amenities and design also cements this observation. They also take keen interest in the neighborhood, proximity to schools and hospitals, offices and retail.  

    Digitally Empowered, Financially Strong Buyers

    With tech-driven construction transforming the way homebuyers view properties, as per the DataRePortal report, India had 806 million internet users, which is a penetration rate of 55.3% of the total population, and India’s digital transformation is playing a crucial role in this aspirational shift. 

    Homebuyers prefer clarity and transparency over timelines. They value real-time monitoring, they conduct extensive online research and compare everything from materials to construction partners, before investing. Home buyers are today equipped with disposable income, financial capability, stable interest rates and are making well-informed decisions. The recent GST rationalisation measures are also set to fuel this growth. These factors have made them confident, informed and aspirational buyers. Budgetary constraints no longer restrain the way homes are bought and built. 

    Digital workflows have enhanced the customer experience and reduced delays. Construction partners are now leveraging cutting-edge technology to meet the growing demands of this new breed of well-informed decision maker. 


    Luxury Housing Boom in India: Can High-End Projects Drive Real Estate Growth?
    India’s real estate is witnessing a luxury housing boom. Explore whether high-end residential projects can sustain growth, attract investors, and shape the future of India’s property market.


    Utility Coupled with Investment 

    The new home buyer today is looking for more than just a home. They are also thinking about investment. Buyers have started purchasing homes as an investment strategy, keeping in mind long-term wealth building. These buyers are seeking properties in growth corridors with good future appreciation potential—without compromising on the quality of living. Construction partners and developers are also matching up to these trends with careful location planning, creating homes that deliver on both: an asset that is executed with finesse and has all the premium features at a strategic location. 

    What This Means for the Real Estate Industry

    Evolution of Homebuyer Expectation
    Evolution of Homebuyer Expectation

    To match the evolution of the new buyer, construction partners will have to prioritise user experience. This upward surge in pre-sales is bound to grow in leaps and bounds as over 300 million people are expected to move to cities as per the ET Realty report. Homebuyers are now on the lookout for fresh thinking, moving beyond affordable housing to homes that can guarantee a better life and a better future for their next generation. Developers have to rise up to meet this demand by incorporating futuristic design and flawless planning. Redefining the experience of ‘home’ as a personal space where families can not only thrive but also build a future will be a crucial parameter for developers if they wish to compete and succeed in this competitive era of pre-sales and luxury living spaces.

    Building for a Better Future 

    Bridging the aspirations of millions of people is a huge responsibility. Without executing plans that prioritise the aspirations of the homebuyers,  construction partners will not be able to become a part of the transformation. This transformation is also impossible unless Tier I and Tier II cities are part of the conversation. For homebuyers who are invested in every brick of their home, construction partners must cement it with trust, values, transparency, technology, and commitment. 

    The Indian homebuyer has paved the path; it is now time for us to design and execute it to perfection.


    Real Estate Success: Factors and Government Influence on Investments
    Explore the key factors guiding real estate investment decisions and how government policies and initiatives influence the real estate sector in India.


  • Hire, Train, Deploy: Why Short-Term Learning is Redefining Corporate Training

    This article has been contributed by Mr. Neeraj Agarwal, CEO of RuralShores Skills Academy

    India’s workforce is undergoing a profound transformation, and now more so with automation, AI, and digital disruption redefining roles at an unprecedented pace. The skills in demand today, may look entirely different tomorrow. NASSCOM estimates that nearly 65% of the current job roles will evolve within next five years, underscoring the urgency for businesses to rethink how they prepare talent.

    Amidst this transition, one model is gaining prominence, which is Hire-Train-Deploy (HTD). In contrast to age-old Learning & Development (L&D) initiatives that are based on long, theory-driven training, this focuses on speed and accuracy. It discovers potential candidates, trains them with job-related, future-proof skills, and deploys them in positions where they can contribute from day one. This combination of speed and precision is rapidly reshaping the manner in which corporate training is conducted within organizations.

    The Emergence of the Hire-Train-Deploy Concept

    The concept picked up a lot of attention over the last few years, particularly among sectors that experience severe skill deficiencies like IT, banking, healthcare, logistics, and customer service. Rather than training ahead of potential demand, businesses initially employ individuals who show aptitude and dedication, next equip them on exactly what is needed to succeed in the job, and lastly place them in a position nearly at once.

    This focused method closes the gap between employment and employability, minimizing mismatches between higher education learning and industry needs. A case point is that a graduate can hold a degree in computer science but be short of skills in certain cloud tools or cybersecurity procedures that employers need. The model fills this last-mile skills gap by making the person work-capable within weeks as opposed to months.

    In addition to efficiency, Hire-Train-Deploy also promotes inclusivity. It is employed by several organizations to increase activities in Tier 2 and Tier 3 cities, where access to pre-trained talent can be limited. By employing this model, organizations being able to create pipelines of professionals who are both culturally compatible and technically competent, accelerating integration into teams and minimizing attrition.

    ROI vs. Traditional L&D Programs

    One of the most important reasons why HTD is gaining popularity is that it offers a higher return on investment (ROI) over conventional L&D. Traditional long-term training programs, though invaluable for basic information, may demand considerable time and monetary investments without promising job retention or instant usability.

    By design, it is demand-driven, lean, and focused. It is linked to the availability of jobs, and therefore, firms will only invest in skills they immediately need. This way, learning converts into productivity literally as soon as troops are deployed.

    For workers, the ROI is equally straightforward. Rather than months of generic training, they get bite-sized, focused modules that immediately increase their employability. More significantly, they can visualize a clear line from learning to earning that breeds motivation and allegiance. This synergy of business efficiency and career growth makes this model a welcome contrast to conventional training investments.


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    The Role of AI and Automation

    The emergence of AI and automation has also up the urgency of Hire-Train-Deploy. As work is reimagined and new work appears, the shelf life for skills is declining. McKinsey forecasts that by 2030, 375 million workers worldwide could need to change jobs or learn new skills in order to remain useful. Conventional L&D systems, too often inflexible and sluggish, find it difficult to cope with this magnitude of change.

    With this adaptive and modular character, it fits more effectively into this reality. The workers can be given a rapid education in skills of the future, like analytics on data, AI-supported workflows, or industry-specific digital platforms. Rather than general theoretical education, HTD facilitates just-in-time learning that is immediately relevant to changing job functions.

    AI itself is also revolutionizing the way such programs are presented. Adaptive learning platforms can digest the performance of an individual learner, detect knowledge lacunae, and provide targeted micro-learning interventions. For example, a data analyst training program employee who is having a problem with SQL queries can receive additional practice modules automatically aimed at his/her weak areas. Such a combination of AI-based personalization with the HTD model builds a living, dynamic learning environment where training is not static but constantly adaptive.

    Challenges in Scale and Motivation

    Though it has many benefits, the HTD model also has its own challenges. Scaling this by geography entails strong infrastructure, uniform curriculum standards, and quality delivery methods of training. Without these, there will be a possibility of inconsistency in learning results.

    Learner motivation and engagement are equally important. Hire-Train-Deploy programs are short and intense, requiring high levels of commitment from attendees. The haste to acquire new skills while setting up for imminent deployment is overwhelming. In contrast to the conventional academic process, which takes years, HTD condenses the process to weeks or months, necessitating discipline and resilience.

    Organizations that are able to overcome such challenges are the ones that integrate support systems within the training experience. Mentorship schemes, peer-learning circles, gameified content, and handholding post-deployment proved to be instrumental in keeping the motivation sustained. Ongoing feedback loops also keep learner feeling supported and appreciated, lowering dropout rates and boosting confidence.

    Redefining the Future of Corporate Training

    The Hire-Train Deploy Model
    The Hire-Train Deploy Model

    The HTD model is not merely a strategic reaction to talent deficits, since it heralds a shift in paradigm for workforce development. It marries the needs of responsiveness that businesses need with the aspirations of a new generation of professionals demanding instant learning, experiential exposure, and verifiable career growth.

    For businesses, HTD ensures that investments in training are being returned as business outcomes in the form of faster onboarding, improved productivity, and reduced attrition. For employees, it delivers career-upgradeable competencies, meaningful work, and longer-term employability in the era of persistent change.

    As companies continue to evolve in the twin shadows of AI and automation, short-term mission-based models of learning like Hire-Train-Deploy will more and more define the future of work. For India, home to a huge reservoir of youth talent, this model is not merely a business strategy but an economic and social empowerment. Unleashing opportunities in low-penetrated areas, driving inclusion, and enabling millions of people for employment of the future, HTD has the capability to drive businesses as well as communities.

  • From Boardrooms to Earbuds: How Leaders Can Build Influence Through Podcasts

    This article has been contributed by Puneet Gulati, Founder & Promoter at Tecsox

    In today’s fast-moving digital world, leadership persuasion is no longer done only in boardrooms, with annual reports, and slick keynote speeches. The science behind how leaders relate to people has changed and has found one of its most powerful tools to be the podcast as a way to transmit ideas, build trust, and resonate with audiences on a deeper level. 

    For those who are at the forefront of fast-moving innovation-intensive businesses with changing customer expectations around the clock, podcasts offer something rare: first-hand, raw access to interested active listeners who are very often themselves decision-makers. Unlike mainstream communications wherein announcements can ring starchy or overly rehearsed tones, podcasts are all about honesty and frankness and open discussion. That’s exactly what audiences want nowadays. 

    Why Podcasts Matter for Leaders 

    Podcasts are not another communications vehicle. They are a platform for thought leadership, influence, and connection. They are unique in these following ways: 

    • Authenticity Instead of Perfection: Podcasting liberates leaders to speak out of their true voice. Instead of being compelled to stick with scripts or press statements, leaders are able to speak stories, ideas, and teachings authentically. The nonscripted style engenders credibility and makes people feel personally involved. 
    • Reach and Accessibility: Podcasts transcend boundaries with complete convenience. Whomever is hearing it from New York, Singapore, or Mumbai is hearing exactly what you are saying. That is why podcasts are an affordable and scalable alternative to disseminate ideas and acquire global recognition. 
    • Deep Engagement: Active listeners are engaged with podcasts. Unlike fleeting social media attention, podcasts are listened to with complete attention. It is consumed during commutes, runs, or heavy downtime situations when one is ready to digest big ideas, heavy topics and fresh angles. 
    • Power of Storytelling: The greatest leaders are accustomed to the power of storytelling, and podcasts are the perfect soapbox. Sharing challenges, things learned, and behind-the-scenes stories makes leaders appear at once credible and relatable. 

    Lessons From Leadership 

    One thing we see time and time again with leadership is therefore: direct connection is crucial. While I haven’t yet begun my own podcasting show, leadership efforts whether building teams, driving innovation, or introducing new products have ingrained some governing principles leaders would do well to remember when embarking upon podcasting: 

    • Know who you are talking to: Specify whether you’d like to address industry colleagues, future entrepreneurs, or end-users who care about technology. Everything is about relevance. 
    • Start with value: never with promotion of oneself. Customers are looking for insight, inspiration, or applicability. Create something about education and effect, never about promotion. 
    • Be reliable: Influence is built up over time. A continuous stream of shows creates recognition and confidence. 
    • Keep it conversational: Invite hosts, guest hosts, experts, or colleagues. Conversation makes podcasts interesting, collaborative, and engaging to listen to. 

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    Podcasting in Today’s Business Landscape 

    In rapidly changing sectors whether technology, financial services, or consumer goods podcasts are especially effective. They provide leaders with a platform to: 

    • Make hard topics simple: From innovation and strategy to technical concepts, podcasts make them accessible and straightforward. 
    • Communicate vision and strategy: For fast-growing companies, podcasts are a low-key yet high-impact vehicle for communicating culture, values, and long-term vision.
    • Tap into talent: The next generation is a large user of podcasts. Leaders who show up in this space recruit new talent and energize and inspire their teams. 

    Practical Tips for Leaders Starting a Podcast 

    Podcast Creation and Improvement Cycle
    Podcast Creation and Improvement Cycle
    • Start with whatever is most comfortable to you: Play in areas you are strongest at where your expertise and experience can add unique value. Audiences connect most when they think they are learning from experience first-hand. 
    • Plan but don’t over-script: Having a framework makes shows tight and to the point but reading verbatim kills spontaneity. The best podcasts are like natural conversations and not scripted speeches. 
    • Include diverse voices: Request help from colleagues, experts, or even customers to add to the discussion. Varied opinions add depth, create new ideas, and make it all fascinating. 
    • Pay attention to engagement: Note feedback from listeners, downloads, and social chatter. These are indicators you can decipher to determine what is working and how to refine and improve with time. Pay attention to engagement. Note feedback from listeners, downloads, and social chatter. These are indicators you can decipher to determine what is working and how to refine and improve with time. 
    • Promote with purpose: Publish episodes on LinkedIn, industry groups, and communities where you can bring value with your voice. Just do not make it sound like you are pitching a podcast. 

    Beyond Influence: Creating a Leadership Legacy 

    Podcasting is no longer simply about building influence today but about leaving behind a document of evidence to reflect upon tomorrow as well. By sharing your vision, lessons learned, and potentially mistakes, you create a digital footprint you can enlist to inspire peers, employees, and later leaders. 

    At a moment when attention is short and authenticity is rare, podcasts are uncommon. They present a simple, uncomplicated, and lasting vehicle through which leaders can shape conversations, gain credibility, and spread knowledge. From transitioning outside the boardroom to being inside listeners’ headphones is no longer an option but a savvy means to access a digital-first world. 

    Conclusion 

    Podcasting is transforming how leaders communicate. By being present genuinely, value-driven, and regular, leaders can spread their influence far beyond their organizations, connect with a global community, and create a body of work with a lasting legacy beyond the episode itself. 

    For present-day leaders, transitioning from boardrooms to earbuds is less about being heard and is increasingly about being understood and trusted and remembered.


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  • From INR 14 Trillion to INR 34 Trillion: Can India’s Tourism Boom Reshape the Economy?

    This article has been contributed by Heniel Rupaarelia, Founder, Managing Director at ETrav Tech Ltd

    India is awakening to an unprecedented surge in tourism. Once viewed as a minor contributor to GDP, it has now taken a centrestage, and is expected to double its economic impact from INR 14 trillion to INR 34 trillion, in the coming years. Revenues are predicted to surpass $59 billion by 2028, indicating a structural change that might revolutionise the way the economy operates. 

    The revised GST slab effective Sept 22 reduces GST rate on meals at restaurants and hotels priced under INR 7,500 per night to 5%, while maintaining the 5% rate for economy class flight tickets and increasing it to 18% for premium cabins. This change encourages families, young tourists and consumers in tier-II and tier-III cities to spend more on experiences and stays by making mid-range travel and dining reasonable. This surge will transform travel, create jobs and strengthen domestic and international tourism ecosystem.

    Tourism Revenues

    Improved infrastructure, increased disposable incomes and shift in travel attitude among Indians are factors driving the growth of the nation’s tourism sector, and domestic travel is the major contributor. Apart from exploring popular towns and hill stations, tourists these days are more keen on exploring uncharted territories. This shift in travel preference is boosting small businesses, hotels, transportation and dining facilities, hence, creating a network of economic activity that benefits offbeat tourist destinations. There is also a notable increase in the number of foreigners visiting the country. This in turn, helps increase foreign exchange and raises awareness globally. Domestic and international travel are acting as twin levers, driving the sector and the economy to new heights.

     The Multiplier Effect: Tourism’s Broader Impact

    A single trip can generate multiple revenues through hotels, restaurants, local transport, retail and even for the local artisans. Example- pilgrimage sites like Varanasi, Tirupati and Amritsar experience a great deal of economic activity outside of the temple walls, which benefits whole networks of small enterprises and service providers.

    Rural and semi-urban areas are also impacted by this multiplier effect, which transforms isolated locations into hubs of the economy. Growth beyond the hospitality industry is propelling entrepreneurship and local jobs in places like Ladakh, the Andaman Islands and Arunachal Pradesh. Digital reservations, effective inventory management and insights that boost reach and income help regional operators capitalise on this expansion.


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    Domestic Tourism: The True Growth Engine

    Domestic Tourism Transformation
    Domestic Tourism Transformation

    A slight increase in the frequency of domestic travel generates a tidal wave of demand specially amongst the middle-income group. Long weekends and affordable airfares turn destinations like Jaipur, Udaipur Rishikesh and Goa into year-round hotspots as hotels report record occupancy. Moreover, newer segments are also flourishing, be it the youth opting for treks in the Himalayas or the Western Ghats, families going for coastal getaways and professionals blending work and leisure in India’s emerging wellness hubs

    What makes this moment different is how technology is bridging the gap between curiosity and convenience. Digital platforms are equipping travel agents with tools to personalise itineraries, automate bookings and connect even the smallest operators to a wider pool of travellers. This not only enhances the consumer experience but also stimulates genuine economic growth in local communities by channelling real growth into local economies. A homestay in the Northeast, a rafting operator in Rishikesh, or a boutique café in Goa can now reach audiences they never had access to earlier.

    Policy Focus: Enabling Sustainable Growth

    The government’s push is central to tourism’s leap from a INR 14 trillion sector today to a projected INR 34 trillion by 2034. With INR 2,541 crore earmarked in Budget 2025-26 for tourism, schemes like Swadesh Darshan 2.0 and PRASAD are strengthening cultural circuits and pilgrimage hubs, while major connectivity upgrades such as the INR 3,169-crore railway line expansion in Bihar and INR 5,600-crore ropeway projects in Himachal are opening new regions for travellers. By increasing capacity and dispersing tourist flows outside of crowded areas, these investments provide the industry more space to grow responsibly. But infrastructure alone won’t deliver the full potential. Small operators, homestays and local guides must also be digitally equipped to benefit from this growth, ensuring that government spending translates into shared prosperity across India’s tourism value chain.


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    Shaping the Future of Indian Tourism

    Accessibility, effectiveness and high-quality service must be balanced with the rapidly increasing demand for travel. Today, technology is not just a facilitator but the force behind India’s tourism industry, allowing for more intelligent and sustainable expansion.

    India looks at tourism not just as a revenue generator but as an opportunity to redefine how we travel, connect and grow as a nation. With supportive policies, wider adoption of technology and a strong focus on domestic travellers, the sector has the power to create livelihoods, strengthen local economies and showcase India’s cultural richness to the world.

    The increase from INR 14 trillion to INR 34 trillion is about inclusivity, empowerment and long-term effects. This journey will shape the future of tourism and the narrative of India’s growth story.


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  • The Future of GCCs in India: From Back Offices to Innovation Powerhouses

    This article has been contributed by Ankur Mehta, Chief of Staff, Stylework

    For decades, India’s Global Capability Centers have been known as cost-effective back offices, handling processes, running operations, and delivering efficiency to global multinationals. But that picture is rapidly changing. Today, India’s GCCs have transformed into strategic hubs of innovation, influencing not just how companies operate but also how they compete in the global market.

    The scale of this transformation is staggering. India is now home to over 1,800 GCCs, employing 2.16 million professionals and contributing $68 billion in direct value addition to the economy. What was once a peripheral support system has become a central pillar of India’s technology and business ecosystem.

    A New Era of GCC Evolution

    The story of GCCs in India is no longer about cost arbitrage. More than 70% of these centers are actively driving digital transformation initiatives for their parent organizations far beyond their original mandate of efficiency and support.

    This evolution has been enabled by India’s unmatched talent base. With 1.5 million engineers graduating every year and 16% of the world’s AI talent pool residing here, India has become a global magnet for cutting-edge work.

    The results are visible in hard numbers. In FY24, 24 GCCs crossed the $1 billion revenue mark, doubling from just 12 five years ago. The sector’s growth trajectory is even more ambitious: projections suggest GCCs could generate $105–110 billion in revenue by 2030, employing between 2.8 and 4.5 million people. For an industry that began as a cost-saving exercise, this is nothing short of a reinvention.

    Technology as the Core Driver

    What truly sets this new wave of GCCs is their deep focus on technology and innovation. Roughly 75–80% of new centers in India are being set up with mandates around emerging technologies such as GenAI, AI/ML, blockchain, AR/VR, data analytics, big data, RPA, and cloud computing.

    This pivot has created an impressive 185 AI/ML centers of excellence, fuelling innovation across industries as diverse as healthcare, financial services, automotive, and retail. Equally striking is the shift in research and development (R&D). Close to half of all GCCs in India now run R&D, analytics, and product innovation functions, activities once jealously guarded at global headquarters.

    The ripple effect on intellectual property is profound. India granted nearly 100,000 patents in FY24, a massive leap from fewer than 25,000 in FY20. Much of this surge can be traced back to GCC-led research efforts, firmly placing India on the global innovation map.


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    Rethinking Talent and Geographic Spread

    The changing face of GCCs is also reflected in their workforce. In FY24–25 alone, GCCs created over 100,000 new jobs, outpacing traditional IT services firms for the second consecutive year. Unlike before, the hiring strategy is now laser-focused on mid-level professionals with specialized skills in areas like cloud, cybersecurity, AI, and data science.

    Diversity is another area of progress. Women currently make up 40% of the GCC workforce, and with concerted investments in diversity and inclusion programs, that number is set to rise. This not only strengthens corporate culture but also deepens the innovation pipeline.

    Geography, too, is shifting. While Bengaluru continues to dominate with 42% of GCC office space, cities like Hyderabad and Chennai are becoming strong contenders. Beyond the metros, Tier-2 cities are emerging as the next big frontier, thanks to 40–60% lower operating costs and 30–40% lower attrition rates compared to major hubs. This makes them attractive options for global enterprises looking to balance cost with innovation.

    The Workspace Revolution: Stylework’s Strategic Role

    As GCCs scale, one challenge keeps coming up: infrastructure. Traditional leasing models no longer fit the dynamic, fast-scaling needs of global enterprises. Flexible workspace solutions are filling this gap and reshaping the future of how GCCs operate. By 2026, GCCs are expected to occupy 42% of India’s rental workspace, compared to around 32% today. Already, in the first half of 2025, GCCs accounted for 39% of total office space demand, making them the largest occupier segment in India.

    This surge in demand has created opportunities for new-age platforms. With 4,000+ workspaces across 120+ cities and partnerships with 500+ workspace brands, Stylework offers agility and scale that traditional leasing simply cannot. Its technology-driven platform is particularly valuable for GCCs. A single enterprise-grade dashboard enables companies to track real-time workspace usage, manage multiple sites, and adopt Core+Flex strategies that combine stable headquarters with flexible, distributed workspaces.

    For GCCs expanding into Tier-2 cities, this agility becomes a game-changer. With Stylework’s established presence in these markets, companies can scale quickly while keeping costs in check, exactly what’s needed to power India’s distributed workforce model.

    A Global Impact

    India’s GCC transformation is not just a domestic story. It has significant global implications. More than 130 UK companies now run GCCs in India, employing over 200,000 professionals. This makes the UK the second-largest GCC cohort after the US.

    These centers are not mere support arms. They are building technologies, products, and services that directly impact global competitiveness. A recent analysis shows that companies leveraging Indian GCCs for digital transformation are 2.5 times more likely to achieve above-average revenue growth. In other words, India’s GCCs are not just helping multinationals save money; they are helping them win in the marketplace.

    Strategic Imperatives for Leaders

    GCC Strategy
    GCC Strategy

    So, what does this mean for business leaders and decision-makers? The transformation of GCCs offers lessons and opportunities, but only if approached with the right strategy. Here are four imperatives:

    • Invest in High-Value Capabilities: Focus on building centers of excellence in AI, analytics, and emerging technologies rather than limiting GCCs to transactional functions.
    • Embrace Flexible Infrastructure: Partner with platforms to ensure workspaces remain agile and scalable, especially in a distributed, multi-city setup.
    • Build Local Innovation Ecosystems: Collaborate with India’s startups, universities, and research institutions to accelerate innovation and shorten product development cycles.
    • Prioritize Talent Development: Make continuous upskilling and reskilling a non-negotiable part of GCC’s strategy to stay ahead in fast-evolving technologies.

    Looking Ahead

    The journey of GCCs in India reflects a broader truth: global business models are shifting from efficiency-led strategies to innovation-led growth. What began as an experiment in cost savings has matured into one of the most powerful engines of global transformation.

    For India, this is a defining opportunity. GCCs are not just strengthening their role in the global economy; they are reshaping how global corporations think about strategy, agility, and innovation. For the world, they represent a new way of building competitive advantage: by leveraging India’s talent, technology, and infrastructure to drive next-generation solutions.

    The future, then, does not belong to organizations that view GCCs as cost centers. It belongs to those who see them for what they are becoming: strategic assets, capable of leading innovation at a global scale. With enablers like Stylework powering flexibility and growth, India’s GCCs are poised to play an even bigger role in defining the business landscape of the 21st century.


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  • Why Podcasts Are the New Boardrooms for Leaders

    This article has been contributed by Keshav Maheshwari, Managing Director of ALLEN Career Institute Overseas

    There was a time when leadership communication happened strictly behind closed doors. Boardrooms, annual town halls, maybe a keynote at a business conference and these were often the only platforms or opportunities where leaders addressed teams and customers or other stakeholders, however only a select few listened.

    Cut to post COVID, the dynamics of influence have changed. Today, leaders don’t need bright lights or a podium. They just need a mic and the willingness to speak honestly.

    Podcasts are now one of the most powerful, personal, and accessible forms of communication. Unlike formal memos or LinkedIn posts(not that anything is wrong with them and I still use these means too), a podcast allows people to hear not just what you say, but how you say it – your pauses, your passion, your stories, and your stumbles. That kind of intimacy that can builds trust, exists with no other medium.

    Why Leaders Should Consider Podcasts Today?

    Should Leaders Consider Podcasts today?
    Should Leaders Consider Podcasts today?

    We live in a time when authenticity isn’t optional. People want to know more than what a leader does. They want to know what a leader believes. What keeps them up at night. What they’ve failed at. What they’re learning. Quite frankly this is why I felt compelled to get on the podcast medium myself with The Keshav Konnect.

    Podcasts can offer leaders a format that isn’t about posturing. It’s about being human. And in doing that, they serve three key purposes:

    • Humanizing Leadership: Too often, leaders are seen as names on an org chart. Podcasts let them share the messy, meaningful, behind-the-scenes moments. They let people say, “Oh, they’ve been through that too.”
    • Scaling Mentorship: Not everyone can get one-on-one time with a leader. But a podcast comes close. When a leader shares their thinking on growth, mistakes, or navigating tough decisions, it’s mentorship—on demand, in someone’s pocket.
    • Shaping Thought Leadership: Podcasts give you space to go deeper than a quote in a press release. You can unpack trends, ask tough questions, and shape the narrative in your industry, not just react to it.

    From Conference Table to Commute

    Once upon a time, a CEO’s vision was heard by a few dozen people in a meeting room. Today, it can be heard by someone walking their dog in Bilaspur, cooking dinner in Indore, or commuting in Chennai.

    That’s the reach to the views and vision that podcasts offer. They sometimes travel across borders and time zones. And because they’re opt-in, they connect with people who actually want to listen. Influence is no longer limited to who’s in the room. It’s about who’s tuned in.

    So, How Can Leaders Build Influence Through Podcasts?

    Starting a podcast is easy. Building influence through it? Well that takes consistency, clarity, and courage. Here’s what I’ve learned from my experiences so far:

    • Listeners don’t want a rehearsed speech. They want real stories. Real struggles. Let them hear the version of you that hasn’t been media-trained to perfection.
    • Your perspective is shaped by your experiences. Share what only you can share – whether it’s about entrepreneurship, education, leadership, or legacy. And more than the successes which eventually everyone learns about, it’s the challenges and extreme situations one experiences in life that audiences connect with the most.
    • You don’t need to post daily. But you do need to show up regularly enough. Trust builds when people know they can rely on you even through a pair of headphones.
    • Bring in guests and differentiated viewpoints (which is what am planning in the next phase). Have honest dialogues. It shows you value listening as much as speaking. And sometimes, the most powerful thing a leader can say is: “Tell me more.”
    • Inspiration is great. But insight is better. Give people something that’s worth their while – an idea, a mindset shift, a simple reminder.

    As someone who comes from a legacy business, I see podcasts as a bridge. A way to honour where we come from, while speaking in the language of today. For many second-gen entrepreneurs, this format allows us to step into leadership in our own voice, not just inherit someone else’s.

    At the same time, for young or first-time leaders, podcasts remove the gatekeepers. You don’t need media coverage or a speaking slot. You just need a point of view and the discipline to keep showing up.


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    The Future of Leadership Communication

    As workforces become younger and more digitally native, the way we lead must evolve too. Leadership isn’t just about boardroom strategy anymore. It’s about emotional resonance. It’s about storytelling. It’s about accessibility. And podcasts deliver on all three.

    So this World Podcast Day, my message to all those considering this format is that if you’re a leader with a story to tell, maybe skip the memo. Just press record. Someone out there needs to hear what you have to say and the format will ensure it reaches them sooner than later. 


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  • How AI Is Transforming Packaging in Pharmaceutical Industry

    This article has been contributed by Deepak Kumar Aggarwal, Senior Manager at PwC.

    When we pick a colorful blister pack or Vial to take our dose of medicine we think of the meticulously manufactured, packed product tested by qualified clinicians behind it. Well, this is true, but a complex well-orchestrated system, using intelligent algorithms, sensors, robotic arms, scanners, and Radio-Frequency Identification (RFIDs) devices are deployed warping this lifesaving drug into a form that reaches us. Application of Artificial intelligent algorithms, IoT, and connected sensors are transforming packaging of each pill, vial, or injectors to ensure the medication we are taking is authentic and packed with precise specification like an unbreakable promise.

    The application and acceptance of AI technologies is rising rapidly. We have heard many success stories across multiple industries as well. Similarly, throughout the value chain of pharmaceuticals Industry these innovations are assisting technicians to improve underlying intricate processes. These automated processes are under constant monitoring via intelligent IoT sensors. The predictive analytics capabilities generate demand at subprocess level and help plan resources in time. 

    With the latest technology adoption, Patients and Providers can be confident that a well-tested, documented and authentic product is dispensed to you after meeting all the rules and regulations. All Small, Medium or Large corporations are striving hard to manage this fast change.

    Let’s examine few focus areas which will continue to see dynamic shifts in this industry.

    Quality Control Systems

    If any faulty drug or expired package enters the supply chain, then it directly erodes the confidence of patient and provider. The use of AI enabled quality control systems facilitates automatic label verification and inspection. The monitoring of labels, seals and instruction detects any subtle defects. These systems check the correct drug name, dosage information, regulatory symbols, etc. These also check for any misprints, missing datapoints, and translations. 

    Complex packaging like pre-filled syringe and autoinjectors greatly benefited with improved accuracy. High resolution AI driven cameras inspect the needles for any bent, burr, or damage. Enhanced imaging systems check correct drug fill volumes in bottles and pre-filled syringes. It also detects any abnormality such as air bubbles or unexpected color/density changes. Overall, it reduces the cost of human error and ensures that highest level of regulatory norms is met. For any brand these are the primary factors that can damage brand value overnight. These measures have resulted in fewer product recalls, safer distribution channels, and increased consumer trust.

    Anti-Counterfeiting and Traceability

    Counterfeit pharmaceuticals continue to pose substantial global risks. Pharma manufactures, distributors, and pharmacies have collaborated to fight counterfeiting. The combination of AI and block chain enabled systems coupled with IoT devices at supply chains nodes has proved to be very effective. Machine vision coupled with AI algorithms verifies the Package authenticity by checking micro prints, holograms and serialization codes. Any anomalies in data matrix/ QR code triggers risk of counterfeiting. Continuous data driven feedback by using Predictive AI fags “suspicious movement”. 

    The integration of AI with blockchain and the Internet of Things (IoT) offers comprehensive traceability across the entire supply chain. Technologies such as smart barcodes, RFID, and unique digital identifiers — analyzed by AI — enable end-to-end tracking from production to point-of-sale, swiftly detecting anomalies and verifying authenticity. Even at the time when a pharmacist is dispensing the drug, AI driven scanners can authenticate serialized packs, reducing the risk of counterfeit drugs. Employing advanced monitoring devices further reduces the risk of tempered or contaminated products to reach unsuspected patients/providers.


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    Supply Chain Planning

    In the process intensive industry where accuracy is very crucial, managing the dynamic demands, supply and inventory level across supply chain is crucial for continuous market penetration and cost saving.  AI’s capacity to process extensive datasets — from historical sales figures to real-time epidemiological trends — enables accurate demand forecasting, inventory management, and resource allocation. Traditional Supply chain solutions within traditional (Enterprise resource Planning (ERP) system and specialized Cloud solutions in Supply chain planning are using Predictive AI models. Effective demand and supply planning results in lower waste, minimized shortages, and enhanced responsiveness to meet evolving healthcare demands. 

    Furthermore, AI-based predictive maintenance utilizing machine sensors helps prevent equipment failures, minimizes operational disruptions, and maintains high standards of safety and efficiency.


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    Personalized Packaging Solutions

    AI-Driven Packaging Enhances Patient Adherence and Security
    AI-Driven Packaging Enhances Patient Adherence and Security

    A new demand era of customized pharmaceutical packaging tailored to individual dosages or specific patient needs is becoming more acceptable. AI driven packaging lines creates customized blister packs or pouches labeled with patient specific dosage schedule (morning – 20 mg, evening – 10 Mg etc.). Such intelligent packaging solutions enhance both product security and patient interaction, contributing positively to patient adherence and outcomes. Other IT solutions to accommodate various disabilities and the integration of digital medication reminders is also evolving.

    Sustainability Initiatives

    The pharmaceutical sector is also actively pursuing its sustainability goals. Monitoring energy use in warehouses by AI models and by using smart switches it reduces overall carbon emission. AI simulations are Identifying environmentally responsible materials proposing alternate biodegradable packaging materials.  Large corporations have been funded and experimenting with technologies in many ways. At the same time Small and Medium Enterprises (SMEs) are facing challenges and competing for resources. They fully understand that AI-driven packaging technologies, supply chain optimization and control systems offer considerable benefits, but they face specific barriers to earlier adoption.

    In the capital-intensive industry getting the best Returns on Investment (ROI) is where executives at SMEs would like to focus so that they can justify further investment. SMEs should approach investments strategically and can take cues from below framework. Industry experts widely anticipate that as specialized skills become more accessible and hardware availability increases, the cost of emerging technologies will decline. This shift will enable all organizations to justify their investment more effectively to bring benefits to 

    Outlook

    We must be cautiously optimistic as AI technology continues to evolve, pharmaceutical manufacturing, packaging and logistics will become increasingly sophisticated. The secure and responsible use of AI is on agenda for most regulatory bogies across geographies.

    As we stand at the crossroads of intelligent machines and human skills, we are reminded by experience that humanity has greatly benefited from technological advancement. By bracing these principles with care and responsibility, we can significantly advance the pharmaceutical sector, ultimately benefiting the society as a whole.


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  • How Affordable Gear and Knowledge Can Empower the Next Generation of Visual Storytellers in India

    This article has been contributed by Archisman Misra, Founder and CEO of StudioBackdrops.com. 

    Visual Storytelling is the new point of attraction for content today. It is a method to engage and retain the audience for a longer time. It is the way of telling stories with images, videos, and other types of media. In fact, the Wyzowl report says that 96% of video marketers report that video helps increase brand awareness. Visual storytelling is a key element of content, but it is also dependent on various factors such as gear, technique and most importantly knowledge of utilising that equipment.

    The process of creating visually compelling stories is now easier with the help of the right kind of gear and proper understanding to utilise them. Right knowledge of filmmaking gear can shape the quality of the content. Young creators with strong passion for content creation and film making now have options to select perfect tools to elevate the experience of their audiences. As content itself takes a new direction, affordable gear and proper knowledge is going to rewrite the future of young Indian storytellers.

    Breaking the Barriers

    The digital shift towards has made the playing ground common for all the players. The rise of social media platforms and affordable gear has made it possible for every creator to enhance the quality of their content. In this day and age, there is no need for expensive gadgets to create content. A creator can make a film with affordable entry-level gear, without any formal training. The availability of a variety of gear and knowledge makes it easy for creators to create the video, film and photos without any expenses.

    Affordable Gear, Big Impact

    Affordable tools and easy access to knowledge are paving the path for upcoming creators. Young creators who are passionate about creating engaging visual stories are now equipped with knowledge about storytelling, visual cinematics and gear understanding. Social media platforms are not only becoming a medium for knowledge, but also a platform to showcase that content. This is a golden opportunity for the new generation to outline with their skills and content. 

    The  high quality equipment is available with multiple choices in affordable options. The  essential equipment like lights and microphones range from affordable to higher price range. The variety of gears and their prices is creating a shift in the future of content creators and social media platforms. Creators from tier 2 and tier 3 cities are rising and making a presence on social media platforms. Affordable lighting and microphones make their content stand out in the big pool of content.

    Access to Knowledge

    With easy access to knowledge, understanding and learning about any new art form is simpler than ever. Whether it is about comparing the best equipment to buy or understanding the complex theories of storytelling, the access to knowledge has become easy. Online courses and workshops are the resources to improve the skills for creators at low-costs or even free. Online forums and communities are connecting beginners with experienced storytellers. Creators can access information in their regional languages, overcoming language barriers. The easy availability of insights about visual storytelling simplify the various factors like story writing, camera, lighting and more. 


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    Types of Visual Storytelling

    Types of Visual Storytelling
    Types of Visual Storytelling

    There are various types of visual storytelling

    • Video & Film: Video and films are the most engaging mediums to connect with the audience. The platforms youtube and instagram have a variety of videos from tutorials to cinematic documentaries.
    • Photography: Telling the story with a single frame visual is a challenging form of art and requires skills. The visual story of photos rely on the subject, lighting, cameras and background.
    • Animation & motion graphics: Creators use 2D and 3D animation to create engaging visual stories. Entertainment, education and brand content are made with it. 
    • Charts and graphs: These can form the story with data about financial growths and market share in a simple way.
    • Illustration and comics: The illustration and  comics share and connect the story with the young generation.

    Shaping Career and Economies

    Various forms of visual storytelling are opening the career path for creators. The content creation industry is growing rapidly. Young creators are coming up with new methods to tell stories. To engage the audience, visual storytelling with high quality content proves effective. In the last 5 years, there are more people who made their career in content creation alone. The young creators get an opportunity to make their way from creators to entrepreneurs, making a direct change in the economy. The gear sold by Indian companies to the creators are also playing an important role in the rising economy.

    Challenges That Still Remain

    • Quality vs Affordability:  There could be debate on the quality of affordable gear. There are only a few brands providing price worthy products in a budget friendly range.
    • Equipment durability issues: The affordable gear could be low durability, leading to more expenses over time.

    Some challenges are still hurdles for the creators but affordable gear and open access to wide knowledge are shaping young creators for better storytelling. The gear makes it possible for creators to stand out in the large number of creators existing on the internet. With the help of affordable gear and access to knowledge, the creators do not have to go through any film school or exam to showcase their skills. They can learn directly on the internet and create a personal brand.


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