StartupTalky

Tag: ✍️ Opinions

  • Why Founders Need a Co-Founder Who Complements Them—Just Like in a Relationship

    This article has been contributed by Mr. Abhinav Sehgal and Ms. Riya Chadha, Co-Founders, SEO Designs and Digi Uprise.

    The notion that founders require a co-founder who complements and contrasts them is akin to a good relationship. As in relationships, having a person who complements your strength and weakness makes the team better. If a founder is great at think out of the box concepts and bringing wonderful campaigns and another is great at execution, they can create something better together than they could individually.

    Every individual has something to offer, be it skills, experience, innovative thought or insight. This collaboration makes the company develop and face difficulties more efficiently. Just like how personal relationships function optimally when individuals support each other, businesses thrive when founders work harmoniously with one another.

    How a Co-Founder Helps During Tough Times

    Building a business is a tough ride that will put you through situations which are mentally and emotionally draining. There will certainly be tough times, with setbacks, slow progress, and moments of doubt. Through these hard times, having a supportive co-founder can make a huge difference. A co-founder not only bears half the burden but also provides emotional support and fresh insights to look forward to the bigger picture.

    They can help you stay driven, offer advice when you’re stuck, and keep you focused. With a person by your side who is well aware of the setbacks, the work pressure feels lighter, and by having each other on your side, you’re more equipped to face the challenges and keep pushing forward.

    As an entrepreneur, we have gone through most of the unforeseen difficulties and, quite a number of times, wondered whether the effort was worth it. Success does not always feel within reach and can be slow in coming when the market is competitive like the one we’re in today. But with a solid business partner like I had, the experience was a game-changer. We were constantly each other’s biggest source of motivation, egging and spurring the other to continue on even when frustrated and overwhelmed.

    We were there for one another during tough times offering encouragement and reminding each other of the vision we shared. Leading a company alone can be exhausting and isolating, but we’ve realized that collaboration brings strength and resilience. We were not only just a business partner but also life partner who stuck with the other individual riding the highs and lows, making rugged nights into splendid sunsets. A co-founder is not necessarily just someone with whom you are going to divide responsibilities, you become someone upon whom you hand over your company, your ambition, and future.

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    Trust, Vision, and Alignment: The Foundation of a Strong Co-Founder Relationship

    A co-founder is much more than just a person who shares responsibilities, they become someone you entrust with your business, your dreams, and your future. Trust is a fundamental when choosing a co-founder. The success of your business isn’t solely dependent on just external forces, but also on the strength of the partnership you build.

    Startups fail, not due to market challenges, but because of the disagreements and misunderstandings between co-founders. Differentiating goals, egos getting in the way, or mismatched work ethics can tear apart the foundation of a business before it even has a chance to grow. When co-founders aren’t aligned in their vision or approach, it leads to arguments and tensions that are insurmountable. 

    As we built our companies, we made sure to prioritize not only working through the skills, but trust and a shared vision. It was crucial that we were also aligned in our goals for the business, not only in our expertise. We ensured that we had open, honest discussions on expectations, decision-making, and long-term goals from the start.

    The transparency with one another enabled us to discuss possible problems beforehand and assist us in ensuring we were all on the same page.

    By clear definition and emphasized duties and vision, we were in a better position to navigate challenges with smoothly, ensuring it was simple to remain committed to our vision and have a solid partnership amidst the highs and lows of development. The ideal co-founder can be a startup’s most valuable asset, playing an important role in the success of the business.

    If you are an entrepreneur, it’s advisable to look for a partner who is not only contributing skills but also someone who encourages and inspires you to stretch your boundaries. Look for someone who contrasts your strengths and weaknesses, and is there to support you through the adversities. Much like in a personal relationship, the right co-founder will not only help celebrate your wins but will also help push through the downfalls.

    They can provide a new outlook, share the emotional and mental burden, and help keep the business running during the difficult times. With the right partnership, you have the opportunity to achieve so much more than you can by yourself, creating a foundation for growth and resilience.

    In the end, successful businesses are not often the work of solitary efforts but rather due to incredible teams. Creating a business demands teamwork, varying skill sets, and comparable goals, all of which are made possible through the right people being beside you.

    When two individuals are in agreement not just in life but also in business, they produce a special synergy and from our experience as a business power couple, a complementary partnership in business enables each individual to contribute their creativity, innovation and individual strengths to the table.

    A successful company is not founded upon strategy and implementation alone, it flourishes based on phenomenal collaboration with individuals who introduce a vision with strategy as well as aspiration with pragmatism.

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  • Strategic Brand Positioning for Franchises in a Competitive Market

    This article has been contributed by Mr. Gagan Anand, Founder, Scuzo Ice ‘O’ Magic.

    In the contemporary fast paced and competitive business, strategic brand positioning is crucial for the success of any franchise. Remaining relevant has increasingly become more important and difficult due the combined pressure of active digital media, unreliable customer behaviour influenced by new trends as well as high competition in the market. A well-positioned brand not only resonates with its target audience but also establishes long-term loyalty, driving profitability and growth. 

    How a brand is perceived in the minds of the customer is called brand positioning. For a franchise, this involves crafting a distinctive value proposition that appeals to both franchisees and end customers. The strategic aspect of brand positioning ensures that this value proposition is consistently delivered across all locations, ensuring brand integrity and customer trust.The objective is to establish a different yet compelling image that relates to the target audience on multiple levels. For franchise models to survive, it is essential to create a balance between larger narrative by the brand as well as the local adaptability by the franchisees. 

    Key Elements of Strategic Brand Positioning for Franchises

    1. Target Audience Alignment 

    One needs to have clarity while defining their target audience as it should align with the brand positioning. Every franchise should define their target audience on the basis of gender, age, financial background, cities they belong to and their food choices in this case. Once defined, it would become easier for the brand to generate marketing messages and services accordingly. The franchise brand should constantly be aware of the changing trends and preferences especially of their targeted segment to remain relevant in the saturated market.

    2. Clear Differentiation

    The franchise should be aware where they stand in the ecosystem. These unique selling points can help them define their perceived image in the minds of the customer. These differentiators could be anything from product innovation, price, customer service in terms of convenience etc. Further brands can also incorporate their USP’s to create a competitive edge in the market. The demarcation allows the target audience to have a clear relation with the brand. 

    3. Brand Consistency 

    Maintaining brand consistency is one of the most difficult challenges for any franchise. The brand should offer unified guidelines of marketing and training programs to avoid any discrepancies in engaging with the customer. This consistency across all locations would allow the customer to establish brand loyalty and assurity to be served with the same product offering and brand messaging. Centralized practices help in building trust and recognition.

    One of the major ways a franchise can maintain consistency is by having sufficient inventory. Lack of inventory can lead to bad customer experience and avoidance of that franchise in future due to lack of products. First impressions last a long time and failure to service would discourage the customer to repeat visits which would in turn not only lower the expected business for the franchise but would damage the brand’s image. 

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    4. Local Market Adaptation 

    Localised flexibility is essential for the success of a franchise. While maintaining the brand identity, franchisees should also adapt the culture and preference of the region. For example, McDonalds has been doing this since inception where it introduces food inspired by the local flavours and hence establishes a connection with the said market. In a similar fashion, franchisees by incorporating local tastes will create stronger connect with the customer base. 

    5. Digital Presence and Innovation 

    World has gone digital now and what is visible in digital space is what sells. Franchise should prioritise its online presence to strengthen the brand reach to its audience.

    For franchises, it’s vital to provide localized digital marketing tools to franchisees, allowing them to promote their stores while keeping the brand’s voice intact. Introducing a strong marketing plan, advertising and leveraging social media would enhance its existence and recall value. Technology and innovating customised customer experience with the help of data analytics and AI plays a major role to promote brand loyalty.

    6. CSR initiatives 

    Modern consumer base is more inclined towards brands that favour sustainability and CSR activities. One way to promote sustainability is by introducing eco-friendly packaging, educating people about organic sourcing, and involving the community. Such practices would help the customers to build stronger connections with the brand and establish brand loyalty. 

    Role of Franchisees

    Franchisees are the brand itself in the eyes of the customer, hence they play an important role in establishing brand consistency and customer perceptions. Brands should involve franchisees in strategic decisions and provide the necessary tools to help them succeed in delivering the brand’s value proposition. By fostering a collaborative relationship between the franchisor and franchisees, brands can ensure consistency while leveraging the local knowledge and expertise of their franchise owners.

    To sum up

    Strategic and deliberate brand positioning practices involve two aspects – consistent brand identity and localised adjustment. Through the identification of the ideal customer segment, franchisees can establish a strong image and brand loyalty in the market. On the same page, brands should embrace and support franchises in order to quickly and ethically scale their business and engage with their targeted audience in a seamless manner. By sharing responsibility for customer services, brands can focus on product innovation and elevating the brand’s perceived experience. A successful franchise is one that focuses on market positioning and unified experience. 

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    StartupTalkyMuskaan Kapoor

  • The Future of B2B Payments: Key Trends Shaping Financial Transactions

    This article has been contributed by Ajay Adiseshann, Founder MD & CEO, PayMate. 

    Not long ago, B2B payments were a herculean task—paper checks, endless invoices, and back office systems that felt like they belonged in the 19th century. It was all about “paying and getting paid.” Fast forward to today—the landscape has transformed dramatically. Digital payments aren’t just a convenience anymore—they’re a strategic necessity. 

    While consumer digital payments grab all the attention, B2B transactions are quietly undergoing a revolution of their own. Automated B2B payments are giving businesses—especially SMEs— better visibility and control over their working capital. Financial institutions are also benefiting, using data to derive insights and tailor financial products, bringing more businesses into the formal economy. The result? Smoother transactions, faster access to credit, and a more efficient financial system for businesses of all sizes. 

    Why Digital B2B Payments Are a Game-Changer 

    Despite rapid growth, many small businesses across India and the world are still tied to old school payment methods. That’s a massive untapped opportunity. According to a report, India’s B2B payments market is expected to surge from USD 7.6-8.0 trillion in 2022 to remarkable $200 billion market opportunity by 2030. The key to unlocking this potential? Businesses must embrace digitization in their accounts receivables and payables. Doing so will boost efficiency, improve liquidity, and future-proof their financial operations. 

    Let’s explore the key factors shaping the future of B2B payments and why they matter.

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    1. SMEs Leading the Digital Shift 

    SMEs have historically been overlooked by traditional financial systems. But as independent players in a competitive world, SMEs need technology to take over their repetitive daily tasks, allowing them to focus on crucial aspects such as business growth and innovation. This is where digital payments come into play. By automating transactions and reducing manual paperwork, digital payments empower businesses to redirect their time and energy toward strategic priorities, fostering creativity and long-term success. 

    Additionally, digital payments are bridging the gap between small businesses and large enterprises by reducing payment cycles, offering real-time cash flow insights, streamlining operations, and providing digital tools that help smaller businesses compete more effectively. This, in turn, benefits SMEs, as better documentation and cash flow visibility make banks more willing to extend credit. With access to capital, these businesses can innovate, grow rapidly, and contribute even more to India’s overall economic growth. 

    2. The Push for Digital Transformation 

    What B2B payments lacked earlier – Speed, transparency, and efficiency—digital B2B payments are delivering all 3 on just few clicks, making it easier for businesses to track their spends and manage their cash flow in a better way. The real-time cashflow visibility help businesses make smarter financial decisions.

    For banks, insurance companies and other financial institutions, the data from digital payments is gold as it provides them with insights that help them understand their consumers better. It enables them to create tailored financial products such as better credit offerings, personalized loan packages, working capital solutions, varied insurance products, and more that better serve businesses, fostering a more inclusive as well as dynamic financial ecosystem. 

    3. Innovative platforms like Bharat Connect Are Bridging the Gap 

    To bridge the digital divide in more structured manner, the government and other authorities have ramped up their efforts by showing support for the infrastructural development. For example, last year in August, at the 5th Global Fintech Fest (GFF) organised by multiple governmental authorities and Payment Council of India, Former RBI Governor Shaktikanta Das introduced Bharat Connect, a game-changing platform by NPCI Bharat BillPay.

    It’s designed to make invoice cycle smoother, reduce inefficiencies, and facilitate secure transactions for businesses and consumers. Platforms like this are reshaping B2B payments, helping SMEs access faster payments, transparent receivables, and better financing options.

    These platforms don’t just improve individual businesses—they create a networked economy where growth opportunities multiply. By centralizing various payment types, Bharat Connect enhances transaction efficiency and financial inclusion, benefiting consumers and businesses alike. 

    4. The Bigger Economic Picture 

    When businesses accept that digital is the future, the benefits go beyond their balance sheets. Faster and transparent transactions improve supply chain efficiency and bring more businesses into the formal economy creating a positive ripple effect that fosters trust, encourages innovation, and drives economic growth.

    The outcome? A stronger as well as more inclusive financial system that empowers small businesses, supports governments, and benefits society. By reducing cash dependency and fake currency problems as well as increasing accessibility, digital payments pave the way for a fairer, more connected economy where thriving becomes possible for everyone. 

    So, what are the new trends driving the transformation? 

    • Real-Time Payments & Tracking: Faster fund transfers mean better cash flow with an ability to take faster financial decisions. This is especially crucial for cash-crunched SMEs. 

    • API Integration: This helps in creating a seamless connected world of financial systems such as ERP, accounting software, etc. that automates workflows and eliminates inefficiencies. 

    • Data-Driven Decisions: A crucial role is played by analytical data sourced from the systems that help businesses optimize payment cycles, track spending patterns, and forecast financial needs. 

    • AI & Blockchain Powered Payment Solutions: These advanced technologies are not only cutting down manual work and fraud risks but also improving efficiency, security, and enhancing trust in overall B2B payments ecosystem. 

    • Financial Inclusion: Digital platforms are bringing more businesses into the formal fold and reducing the digital gap between businesses – right from SMEs to large enterprises, ensuring all have access to essential financial services. 

    The Bottom Line

    B2B payments have gone beyond just transactions. Businesses that embrace digital future will gain a competitive edge and unlock new growth opportunities that will positively impact India’s economy. With government-backed initiatives like Bharat Connect, the next phase of B2B payments will not only strengthen small businesses but also contribute towards a thriving, interconnected digital economy that fosters innovation, resilience, and long-term prosperity.

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  • Strategies for Balancing Career Growth and Personal Well-being in the Business World

    This article has been contributed by Mrs. Ritika Gupta, CEO, Aaera Consultants.

    In today’s ever-changing business world, professionals are often walking on a tightrope, where balancing career growth and personal well-being becomes difficult. Ambitions are high, deadlines are never-ending, and the desire to succeed often overshadows the need to maintain a balanced career and personal life. The feeling of competitiveness often results in stress, long hours, and neglect of activities that make one happy. Over time, this routine leaves a long-lasting impact on mental health, relationships, and productivity.

    However, the secret of lasting success lies in finding a balance between your professional aspirations and personal well-being. When individuals start prioritizing their mental peace and personal wellness, they feel contentment not only in their personal lives but also in their professional lives, in the form of increased productivity, feeling energized, and overall performance at work.

    Here are some tips that can help one achieve professional advancement without compromising personal well-being:

    Embracing Time management

    The most advised tip is to know how to manage time efficiently. To avoid burnout and reduced productivity, it is important to say no to overcommitment. Creating and adhering to a realistic schedule helps divide work accordingly without constantly feeling stressed.

    Set clear priorities and boundaries

    We often blur the thin line between work and personal life. This can only be accomplished when one sticks to specific work hours, resisting the urge to check up on work things when one should be spending time with family and friends. It is essential to set clear limits to prevent work from spilling into personal time.

    Prioritizing Health

    To attain career success, one should prioritize physical and mental well-being equally. Regular exercise, a balanced diet, and sufficient sleep can improve energy levels and cognitive function. Moreover, using mindfulness and relaxation methods to tackle stress can contribute to a better mood and enhanced general health.

    Adapt a growth mindset 

    With a growth mindset, we perceive challenges as a chance to learn something new and not as an obstacle that will hinder our work. This perception reduces the sense of failure. It is important to focus on progress rather than the outcome, with this mindset we can approach both work and personal life with confidence in our step.

    Embrace things you’re passionate about

    To rejuvenate, participation in activities that you are enthusiastic about can provide an outlet for creativity and relaxation. These activities can bring you a feeling of purpose and joy with your work, enriching your life and improving your general well-being. Passion projects can also inspire innovative thinking that can benefit your profession.

    Fostering meaningful connections 

    The closely linked link with others creates the support system necessary for navigation for salvation and fall. An important relationship is invaluable, whether it’s with your colleagues, mentors, close friends, or family, provides support and comfort. These connections promote the burden when it gets too much.

    Seeking support when needed 

    When the balance of both aspects of life becomes overwhelming, don’t hesitate to ask for help. Professionals in this area can help provide individual strategies and management. They help provide new perspectives and solutions to complex problems from a professional point of view.

    Celebrate small wins

    Recognizing and celebrating wins, no matter how small or big, gives the boost and encouragement that motivates people to work better. This practice promotes a sense of accomplishment and encourages a positive outlook. Maintaining a journal or diary to note down all your wins helps when feeling low or just wanting a boost in your work and personal life.

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    Why is it important to maintain a balance?

    Prevention of burning syndrome 

    Continuous work will lead to burnout without prioritizing personal happiness, reducing creativity, focus, and efficiency. The balanced strategy updates the energy level and enables experts to perform best.

    Improved decision-making and innovation 

    A healthy balanced life fosters mental peace and emotional steadiness. These qualities enhance decision-making and encourage creative thinking, which is vital in an ever-changing and competitive business environment.

    Enhanced relations between the company and its employees 

    In the business world, organizations that promote balance are more likely to draw the attention of top talent. Experts value a setting that emphasizes their holistic health and career aspirations.

    Sustainability of a long-term career

    Unchecked career ambitions that compromise personal health frequently result in job disruptions caused by physical or mental health issues. An even approach guarantees sustainability and professional growth while maintaining health.

    Personal Growth and Happiness

    Genuine success is worldwide and combines career achievement with personal fulfillment. A diverse strategy helps individuals achieve success in work while enjoying fulfilled personal lives, fostering joy and inspiration.

    Balancing career growth and personal well-being is an ongoing, evolving journey. It requires people to be mindful of their needs, assess priorities as circumstances change, and adopt an approach that leads to success. Although the motivation for professional life can be fulfilling, it must also work with personal well-being to ensure sustainability and happiness.

    By seeking balance, individuals improve productivity and innovation at work and enrich their personal lives, creating a sense of objectivity and joy. Since the requirements of the modern business world continue to develop, maintaining this balance becomes the main need for prosperity in both professional and personal life. At the same time, professionals can create a path as useful as it is successful, reflecting the qualities of a complete and important life.

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  • Understanding the Benefits of Gold Leasing: How It Can Help You Unlock The Hidden Value of Your Gold

    This article has been contributed by Amol Bansal, Founder of MyGold. 

    India is home to an extraordinary quantity of gold, with households and temples collectively holding over 25,000 tonnes. Despite this immense wealth, much of it remains unused, yielding no financial returns. Gold leasing provides a way to mobilize this asset, transforming it into a productive resource while maintaining its cultural and emotional significance. 

    Gold has historically been regarded as a valuable asset and a cultural emblem. However, its full financial utility often remains unrealized. Gold leasing has emerged as a viable financial strategy, offering individuals and businesses a method to derive value from dormant gold holdings. This innovative approach enables owners to benefit from their assets without parting with them. 

    Leasing gold entails lending it to financial entities, refiners, or jewelers in exchange for fixed returns, such as monetary payments, interest, or equivalent benefits. Ownership remains intact, while the lessee utilizes the gold for jewellery manufacturing or trade. Unlike selling, this method allows holders to preserve their assets while simultaneously generating returns. 

    How Gold Leasing Functions 

    The process of leasing gold is systematic and structured. Initially, the gold is assessed for purity and weight at dedicated centers or through specialized services that offer doorstep evaluations. A formal agreement is established once the asset is verified, detailing the terms, duration, and expected returns. During the lease period, the lessor earns income, which may include compounded benefits that enhance the value of the gold over time. Upon completion of the term, the asset is returned in its original state. 

    Modern leasing platforms enhance this process by incorporating conveniences such as insured storage facilities, real-time access to gold, and secure redemption mechanisms. These advancements provide participants with a seamless and reassuring experience. 

    Relevance of Gold Leasing in Current Times 

    The increasing value of gold has bolstered its appeal as a financial tool. Recent data from the World Gold Council highlights this trend, showing that India’s gold purchases in the third quarter of 2024 amounted to INR 1.65 lakh crore, marking a 52% increase compared to the same period in 2023. This surge occurred despite a 28 percent rise in global gold prices, underlining the resilience of domestic demand. 

    Further illustrating the importance of gold, the Reserve Bank of India acquired 73 tonnes between January and November 2024, bringing its total reserves to 876 tonnes. These acquisitions positioned the RBI as the second-largest buyer globally, reflecting the strategic and economic importance of the metal. Such developments underscore gold leasing’s potential as a mechanism to leverage an invaluable asset. 

    Advantages of Leasing Gold 

    Gold leasing offers a spectrum of benefits. It provides a means to generate income while retaining ownership, enabling holders to capitalize on their assets without relinquishing them. The liquidity derived from leasing serves as a practical solution for financial needs, avoiding the necessity of loans or outright sales. 

    For businesses, particularly those in the jewellery sector, leasing eliminates the requirement for significant upfront investments. This approach reduces inventory expenses and enhances operational efficiency. Moreover, the risks associated with leasing are minimal compared to other investment avenues, as agreements typically guarantee the asset’s security. 

    Some platforms offer the added advantage of compounding returns, where the weight of the leased gold increases over time. For instance, leasing 100 grams today could result in a substantially larger amount after a decade and a half. This feature makes leasing a compelling option for long-term financial growth. 

    Gold’s Role in Indian Traditions 

    In India, gold exceeds its monetary value, holding a prominent place in cultural and religious practices. It plays an important role during festivals such as Deepavali. According to All India Gem and Jewellery Domestic Council (GJC) Chairman Saiyam Mehra, Dhanteras in 2024 saw a 15-20% increase in gold value, noting that gold sales were of about INR 16,000 crore and the full jewellery sector saw INR 18,000- INR 20,000 crore sales. Weddings and other significant occasions also contribute to the demand, with gold symbolizing prosperity and heritage. 

    The practice of leasing ensures that gold continues to fulfill its traditional roles while becoming a source of financial security. By enabling owners to maintain their heirlooms and generate value, this model aligns with the cultural reverence for the metal. 

    Practical Applications of Leasing

    Gold leasing serves diverse beneficiaries. Families with substantial gold reserves can convert their holdings into a source of passive income. Rather than leaving gold unused in safes, owners can ensure it contributes to their financial well-being. 

    Jewellery manufacturers, who rely heavily on gold as a raw material, find leasing a cost-effective alternative to bulk purchases. This approach reduces their need for capital investments, improving inventory management and cash flow. 

    Industries involved in manufacturing or trade also benefit significantly. By leasing rather than purchasing, these businesses can allocate resources more efficiently, enhancing overall productivity. 

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    Innovations Enhancing the Leasing Process 

    Advancements in technology and service delivery have streamlined the gold leasing process, making it accessible and convenient. Some platforms offer doorstep evaluations and consultations, addressing the common concerns of safety and transparency. Real-time tracking systems allow users to monitor their assets and returns, fostering trust and confidence. 

    Partial leasing options further enhance flexibility, enabling owners to lease only a portion of their holdings while retaining items with sentimental value. These innovations cater to a wider audience, ensuring that gold leasing is both practical and appealing. 

    Broader Implications for the Economy 

    Gold leasing carries significant economic benefits. India imports between 700 and 900 tonnes of gold annually. By utilizing even a fraction of the gold already present within the country, leasing can reduce dependence on imports, conserving foreign exchange reserves. The jewellery and bullion industries, which are vital to the economy, benefit from an accessible and cost-effective supply of raw materials through leasing. This approach supports job creation and boosts industrial output. 

    At a macroeconomic level, integrating dormant gold into active circulation contributes to the country’s financial inclusion goals. By mobilizing a traditionally static asset, leasing aligns with India’s vision for sustainable economic growth. 

    Important Considerations 

    While gold leasing offers numerous advantages, careful evaluation is essential. Ensuring the purity and authenticity of gold is critical to avoid discrepancies. Partnering with reputable institutions or platforms with proven track records minimizes risks and guarantees reliability.

    Understanding the terms and conditions of the lease agreement is equally important. Factors such as duration, expected returns, and redemption policies should be reviewed thoroughly. Flexible options, including partial leasing and early withdrawal, add to the convenience and usability of this financial strategy. 

    Consulting with financial advisors to understand potential tax implications can help individuals make informed decisions and maximize the benefits of leasing.

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  • How Electric Vehicles are Changing E-commerce Delivery with Sustainable Solutions

    This article has been contributed by Sravan Kumar Appana, Co-founder & Chief Executive Officer of iGowise Mobility.

    The electric vehicle industry has made tremendous progress in the past 4 years in India, especially in the affordable 2-wheeler segment built for the middle class. During the same time, the e-commerce sector also made notable advancements in India and is currently growing at a rapid pace. According to publicly available data, the e-commerce industry will be responsible for 3.5% of India’s GDP by 2030.

    In today’s time, each quick commerce company is looking for ways to surpass its competitors, whether in terms of quality, speed, or other evolving demands of modern consumers. Major quick commerce players have shifted their focus from traditional ICE vehicles to advanced and innovative electric vehicles to overcome these challenges. Data shared by Stand.earth suggests that 50% of total carbon emissions are produced by last-mile deliveries.

    Given the push towards e-mobility and sustainability, players like Zepto and Zomato are transitioning towards EV solutions to mitigate the environmental issue. In fact, the recent EV100 Annual Disclosure Report shows that Zomato and Flipkart took the top spots among global businesses that have shifted to electric fleets as their mode of delivering goods. In this regard, let’s discuss how EVs are changing the e-commerce delivery landscape one step at a time.

    Shifting from TCO to TPO

    In the early stage of EV production, the product was popular due to its lower Total Cost of Ownership (TCO) compared to traditional vehicles. However, now businesses have started focusing on solutions that impact the environment and their pocket in positive ways. As a result, industries are focusing on Total Profit Ownership (TPO), which includes a broader market perspective, including delivery speed, comfortability of the rider, and reduced upfront cost.

    To achieve this goal and help e-commerce businesses, the Indian government launched various initiatives such as the FAME-II scheme and PM E-Drive scheme. Such schemes aimed at reducing the additional upfront cost of the vehicle through subsidies and financial support. 

    In India, around 14 cities are considered to be the most polluted ones, and transportation happens to be a key reason for this. Data shows that Indian transportation accounts for nearly 13.5% of the nation’s carbon emissions, majorly from vehicles running on roads.

    However, the wide adoption of EVs can mitigate this problem and curb the issue of navigating densely populated regions. To achieve this, the government is targeting to increase EV penetration by 2030. The latest data shows that in FY23, sales of EVs increased by 50% compared to the previous year, highlighting the increasing shift towards sustainable mobility.

    Balancing Cost Efficiency and Rider Comfort

    To make the busy lifestyle of urban people easier, e-commerce has updated new features like quick 10-minute delivery. This new feature has transformed the consumer’s experience to another level. For instance, platforms like Blinkit, Bigbasket, and Swiggy Instamart prioritize speed and convenience with the best quality, making it important for logistic levels to transform.

    Today, India is the most populated country in the world, and due to the compact size and agility of light EVs, they are quickly emerging as the best logistics solution for the e-commerce sector. Data suggests that due to peak traffic in major cities like Delhi, Bengaluru, Kolkata, and Mumbai, the nation’s economy loses INR 1.47 lakh crore annually. However, integrating LEVs into businesses, particularly last-mile delivery services and logistics, will not only improve their model but also reduce the operation timeline, building customer trust.

    Another challenge that riders often face is discomfort while riding bikes or scooters the whole day. Riding long hours could become comfortable if the vehicle is designed to prioritize comfort and agility. Modern light EVs are built for compactness, and narrow tilting trikes, in particular, boast of effective designs that can move effortlessly in congested areas. These user-centric designs make them ideal for quick pickup and last-mile deliveries. 

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    Improved Safety with Inclusive Mobility

    In the last-mile delivery business model, women are putting their best foot forward to tap into the economic and livelihood benefits it could bring them. To make their participation more convenient, they are seeking EVs with comfortable design and efficient performance. In addition, many EV manufacturers in association with e-commerce companies are offering women users EV alternatives like LEVs.

    In a progressive world, we can see women capturing all sectors with their talent and knowledge; whether it is a startup or owning a saloon, they are giving their best in showcasing their talent. However, in the delivery sector, they still have to rely upon their father or brother and to mitigate this issue, manufacturers have started innovating LEVs that offer the best stability and agility for carrying goods, reducing the risk of disbalance.

    The convenient design and performance of the vehicles are in turn promoting women’s participation in the e-commerce logistics workforce. Road safety is another issue of concern for delivery executives. According to the reports of the Ministry of Road Transport and Highways, in 2022, 168,491 lives were claimed in road accidents. However, by incorporating innovative technologies like anti-topple stability, advanced battery management, skid-resistant brake systems, and ADAS and cruise control systems, EVs can bring about a change.

    For instance, the world’s first twin-wheeler trike technology is inspired by the principles used in bullet train stabilization systems but adapted for road vehicles to enhance safety. This technology will reduce the risk of accidents during sharp turns or even on uneven turns, making them more convenient for riders, especially women riders.

    How EV Logistics is Matching Sustainability Goals

    India’s push for sustainability goals in logistics aligns with achieving net zero carbon emissions by 2070. To achieve this goal, the government has started working on models, including the low-carbon development of electricity systems.

    In addition, it is putting efforts into promoting the wide adoption of urban designing and smart technology, the development of integrated and innovative transportation, the development of low-emission industrial systems, the development of carbon dioxide removal, and solving the financial needs of low-carbon developments. The government has also launched various schemes in all these sectors to achieve this goal and 

    According to reports, it is projected that EV sales can surge up to 35% by 2030. Reports also state that shifting toward EVs by 2050 could save India 70 million tonnes of oil, reducing the nation’s carbon emissions. 

    In these ways, EVs are changing the e-commerce delivery segment and encouraging a shift to a sustainable future. As India moves towards sustainable development, wide adoption of EVs will largely benefit the e-commerce sector, improving the overall GDP of the country.

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  • The Role of Technology in Real Estate Marketing

    This article has been contributed by Arpit Jain, Director, Arkade Developers.

    Earlier to marketing real estate the most common methods included using newspapers, magazines, word of mouth and in-person visits however, the scenario has tremendously changed over the past few years. Nowadays, technology is a key factor that defines how real estate professionals can reach out to more people, making process more efficient, and provide more interesting experiences to potential customers. This is not only changing the ways in which basic real estate properties are advertised and promoted, but also changing the way clients purchase properties to be convenient, simple, and sophisticated. This article focuses on how the technological advancements have impacted the marketing of real estate and the tools that makes that possible.

    The Importance of Real Estate Marketing

    Increased Visibility

    Marketing takes a property to a much further range where more people perceive it rather than when it stays in the developer’s garage. Therefore, through these demonstrations, a property developer can attract a class of buyer who otherwise, would not have come into contact with the property. Marketing is critical in distinguishing a property out of the numerous offerings in the market hence a greater clientele base.

    Lead Generation

    Marketing assists in pulling through potential consumers who are searching for homes they want to buy. The right audience being in touch with ads displayed on the internet, and social networking sites along with the optimized websites, agents are sure to get leads which are interested in buying or investing in property.

    Faster Transactions

    Marketing communication not only identifies the right target market, but it also shortens the turnaround time in buyers decision-making process. Since buyers are able to get information about the property through the virtual tours, clear description and easy access to lists, agents are able to sell properties faster thus being able to sell the listed properties faster as well. Through virtual tours and swift availability of property information, the pace of a sale can be fast, thereby reducing time.

    Improved Reliability

    A good and impressive marketing tricks & professional branding contributes towards trust. Consumers are more inclined to contact or visit a real estate agent or a listing which looks professional and trustworthy and thus generating more qualified leads and faster sales.

    Structure Patron Relations

    Marketing is not just about sales, it is all about the relationships. The technological advances such as e-mail marketing, Customer Relation Management and the social networks allow the agents to keep in touch with the former clients with the aim of doing business with them in future. This is very vital in ensuring the agents achieve long-term success within the market.

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    Technological Tools Transforming Real Estate Marketing

    Objectives of using technology in real estate marketing extend beyond that of a broader audience outreach. Different tools and platforms that have made it easier for agents dealing in real estate to market properties and close deals. The key technologies include –

    Virtual Tours & 3D Walkthroughs

    Virtual tours enable the space to be accessed remotely, which is physically convenient to browse through homes, whereas 3D walkthroughs are realistic and enable quick decisions to be made on potential homes without physically stepping into many homes.

    Artificial Intelligence (AI) and Chatbots

    With capabilities of offering immediate answers to the potential buyers, the use of artificial intelligence in powers of systems like chatbots has become more and more popular. These tools answer questions round the clock, thus reducing the time that prospects have to wait to seek answers, useful to agents in keeping engaged with prospective customers.

    E-Signatures & Digital Contracts

    There has been an improvement in paper work where e-signature platform such as DocuSign has been implemented. All these technologies enable parties to sign contracts from the comfort of their homes and therefore closings can be done remotely.

    Targeted Marketing & Personalization

    Big data and AI help the real estate market to provide specific offers and adapting to clients’ choices and needs. This saves a lot of time since the buyers are provided with homes that meet all their requirements in terms of preferences.

    Online Mortgage Pre-Approval

    Most real estate sites today have a mortgage pre-approval form where buyers can fill in and obtain approval for their loans online. These non-financial benefits increase the immediate potential for financing information access and boost offers to proceed faster, thereby facilitating faster transactions.

    Benefits of Technology in Real Estate Marketing

    Wider Reach

    The use of technology helps real estate agents to market properties online, major social networks, and online virtual property tours. This reduces geographical constraints, sellers can easily reach potential buyers in other cities or even other countries thereby increasing their client base.

    Increased Engagement

    Virtual staging, open house, property video tours, 3D models, and constant social media posts increase the desirability of the properties. The interactions with the properties can be higher and buyers are able to study the properties in detail with no regard for their location.

    Cost-Efficiency

    Strategies such as Customer Relationship Management systems, mass email blasts, and online adverts also eliminate costly conventional marketing techniques. These tools assist agents with activity generation and lead management to reduce cost, time, and optimize marketing spending. 

    Faster Decision Making

    Technological support of data analysis and AI helps the agents to draw faster conclusions on the pricing and promotion of the properties. Up-to-date information on market changes or buyer behaviour allows companies modify their strategies and sell or buy products at a faster pace to the benefit of all.

    AI and Automation 

    It is predicted that artificial intelligence and automation will become more adopted in marketing real estate by providing tools for prediction, personalization and efficiency. These technologies will assist agents in decision-making by enabling them to work through that process more quickly and efficiently than before.

    Increased Use of Virtual and Augmented Reality

    The use of VR and AR will only advance further, providing even more realistic property viewing and a real opportunity for buyers to imagine the spaces before they are constructed. This will make property tranquil and lively to interested buyers who do not have time to visit the property directly.

    Big Data and Predictive Analytics

    The ability to monitor the activity of consumers and what markets are likely to trend in the future will keep marketing more specific and efficient. Real estate professionals shall be in a position to deliver bespoke services depending on the buyers needs.

    Technology has greatly changed the way real estate is marketed & offered presenting more efficient methods, tools and means of reaching the target customer. There is no doubt that there are challenges like high cost and data privacy issues they are all over powered by the advantages. Understanding of the latest tools and knowing what trends are likely to prevail, allows real estate specialists to become more competitive and offer better experiences to clients. As the industry advances, technology will continue to play a leading role in changing the way the properties are marketed and presented. 

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  • Startups and the Power of ESOPs

    This article has been contributed by Manish Panwar, Business Head at Xumane. 

    “ESOPs are about more than just shares—they’re about building something meaningful together. When employees become part-owners, they don’t just work for the company; they work with it, driving its success as if it were their own.”

    – Manish Panwar

    In recent years, Employee Stock Option Plans (ESOPs) have emerged as one of the most innovative ways for startups to attract and retain top talent. As these plans continue to grow in popularity, they have proven to be an effective strategy for both companies and employees. The wealth that individuals have accumulated through their ESOPs is nothing short of inspiring, with some even turning into overnight millionaires when their companies hit the jackpot.

    So, why are ESOPs so appealing, and why are they here to stay?

    The Startup Dilemma: Talent vs. Cash Flow

    As a startup founder, the struggle to attract skilled employees often comes down to one thing: money. The lack of cash flow can make it impossible to offer competitive salaries, but do you need skilled employees? Absolutely. Can you afford to pay them what they deserve? Probably not—at least not yet.

    This is where ESOPs come into play.

    At their core, ESOPs are modern-day compensation tools that allow employees to become partial owners of the company by granting them stock options. These options give employees the right to buy shares of the company at a predetermined price, usually well below market value, with the hope that the company’s value will grow significantly over time.

    Source: Siason Capital
    Source: Siason Capital

    How ESOPs Work: A Quick Breakdown

    1. Granting of Options: Startups grant stock options to employees, specifying the number of shares they can purchase in the future at a predetermined price.
    2. Vesting Period: These options come with a vesting period—usually 3 to 4 years—during which employees must stay with the company before they earn the right to exercise their options. This ensures employees are committed for the long term.
    3. Exercise Period: Once the vesting period is over, employees can “exercise” their options, purchasing the shares at the agreed-upon price. This exercise period often comes with a defined window of time.
    4. Liquidity Event: The true benefit of ESOPs is realized during a liquidity event, such as an IPO or acquisition. When these events occur, employees can sell their shares and cash in on the appreciation.

    The Power of Belief: Why ESOPs Work

    So, how is the value of shares decided? And how can employees ensure that they will see returns from their ESOPs?

    The answer lies in belief.

    Employees who accept ESOPs are, in essence, betting on the future success of the company. They believe that the company will grow and become profitable, and as it does, they will enjoy the financial rewards that come with ownership. This belief is what drives employee engagement, productivity, and loyalty. When you own part of the company, you have skin in the game. Your success is tied to the company’s success. It’s no longer just about working for a paycheck—it’s about working to build something bigger than yourself. 

    The Allure of ESOPs

    Consider headlines like, “500 Employees to Turn ‘Crorepatis’ With ₹9,000 Crore ESOP Plan.” That’s the power of ESOPs.

    It’s often said that extraordinary wealth is only achievable through owning a business. Many people believe that simply being an employee won’t get them there. But ESOPs bridge that gap. By offering employees the chance to own a stake in the company, startups offer their employees the opportunity to build wealth just like founders do.

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    How Can Companies Implement ESOPs?

    Startups can implement ESOPs by following the legal framework outlined under Section 62(1)(b) of the Companies Act, 2013 for private companies, or SEBI regulations for listed companies.

    To implement an ESOP plan, founders and HR teams must:

    • Define eligibility criteria
    • Set exercise prices
    • Create vesting schedules
    • Ensure compliance with applicable laws

    The Tax Implications: A Key Consideration

    Taxation of ESOPs can be tricky for both startups and employees. Let’s break it down:

    a) For Employees

    1. Exercise of Options: When employees exercise their options, the difference between the fair market value of the shares and the exercise price is taxed as perquisite income.
    2. Sale of Shares:
      • If shares are sold within one year of acquisition, the profit is taxed as Short-Term Capital Gains (STCG) at 15%.
      • If shares are held for longer than one year, they are taxed at Long-Term Capital Gains (LTCG), which is currently 12.5% on gains over ₹1.25 lakh.

    b) For Startups

    • No tax deduction on ESOP grant: Companies cannot claim a tax deduction when they grant ESOPs.
    • Tax deduction on ESOP expense: Companies can, however, claim a tax deduction for the fair market value of the shares allotted to employees as an expense, provided they meet the conditions set by the law.

    For startups to set up ESOPs, the following documents are essential:

    1. Stock Option Agreement: Outlines the terms of the options granted to employees, including exercise price and vesting schedule.
    2. Vesting Schedule: A detailed timeline specifying when employees can exercise their options.
    3. ESOP Plan Rules: A comprehensive guide defining eligibility, pricing, and operational aspects of the ESOP plan.
    4. Board Resolutions: Formal approval by the board of directors to grant stock options.
    5. Employee Communication: Clear documents explaining the ESOP plan and its benefits to employees.

    What Happens When the Company Goes Public?

    If the company goes public, ESOPs are converted into publicly traded shares, giving employees the option to sell these shares on the stock market. However, for this to happen, the employee must have already vested their options and exercised them.

    Conclusion: A Tool for Growth, Loyalty, and Wealth

    To sum it all up, ESOPs are not just a tool for attracting top talent—they’re a vehicle for wealth creation, fostering long-term employee commitment, and aligning the workforce with the company’s vision for growth. When employees have a stake in the company, their investment in its success is far greater than any cash bonus or salary increase could achieve. ESOPs offer a unique opportunity to build something meaningful, together.

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  • Trends in Artificial Intelligence (AI) for Business

    This article has been contributed by Arun Meena, Co-Founder & CEO, RHA Technologies Pvt Ltd. 

    Artificial Intelligence (AI) has changed from a trial technology into a fundamental part of today’s business strategies. Several vital trends are playing a role in how organizations operate, deal with customers, and advance innovation. US organisations are leading, with more than 50 percent of companies globally integrating AI to automate at least one business function, according to global research. Over 65 percent of Indian firms are leveraging on AI from its operational side, with the focus being made on the sectors of IT, healthcare and finance. The methods of operations of business, customer engagement and innovation in many different sectors are changing through these trends. Here is a look at various AI variants, and their influence upon the existence of firms in different industries. 

    1. Generative AI and Accessibility 

     Generative AI is changing the way businesses operate by automating the process of content creation and raising productivity. ChatGPT and DALL-E enable companies to develop text, images, and even code from simple prompts. This simplifies processes while also making sophisticated AI tools available to those without a technical background.    

    The rise of low-code and no-code platforms is further democratizing AI. These user-friendly interfaces allow employees at all levels to develop AI applications, fostering a culture of innovation and efficiency within organizations. 

    2. Multimodal AI 

     A noteworthy trend is the emergence of multimodal AI systems that can efficiently handle a variety of data types, including text, images, and audio, all together. This characteristic bolster user dialogues by delivering more sophisticated and contextually aware responses. For example, applications like Microsoft Designer make it possible for users to generate graphics from text descriptions, which helps simplify design workflows and makes them more accessible. For an example, Indian businesses are using AI tools like Bhashini for translating and processing multiple languages as a means to make their customer service barrier free. 

    Beyond creative uses, multimodal AI is also emerging on the customer service front, where chatbots can respond to questions about the product that take text and visual input. It reaches a point where more genuine interactions = a better customer satisfaction.

    3. Enhancing Workplace Productivity 

    AI is also having a big impact in increasing workplace productivity. These companies are using AI supported tools to simplify common tasks, such as data entry and scheduling, or to deal with customer queries. Releasing employees from the routine tasks allowed companies to concentrate human talent on those tasks that demand creativity and critical thinking. For businesses looking to stay ahead of the pack, using AI is proposed to increase employee productivity by an astounding 40% or even more. Furthermore, when teams have the ability to work together through project management tools in tandem with incorporating AI, teams receive insights on time and resource availability. 

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    4. AI Powered Predictive Analytics 

    Unlike traditional AI, predictive analytics is powered by AI and has been changing the way enterprises make their decisions. With predictive models utilizing historical data, organizations can forecast trends and the behavior of consumers so that they can make strategic decisions without the need for all information. This is particularly useful in sectors like retail, finance and healthcare where preference and risk management of consumers is as important as ever. For example, retailers use predictive analytics to predict product demand and use it to optimize their inventory management, as they use predictive analytics to analyse seasonal trends. These kinds of models help to identify patients at risk in health care to prompt proactive interventions. 

    5. AI in Research and Sustainability 

    AI’s usage is more than just standard business operations, it can take its heels into scientific research as well as sustainability. AI is being used by many organizations to produce tools for predicting weather patterns, estimating carbon emissions and a more efficient way of farming through precision farming. 

    The innovations not only help maintain environmental health, but they also help improve operational efficiency by optimizing resources. As an example, chatbots implementing AI assist farmers rapidly in the identification of crop diseases or pests, which in turn can improve yields and impact chemical application reductions.  

    6. Advancements in Conversational AI 

    Conversational AI is gaining popularity in various industries, especially in customer service. These systems can answer detailed questions and engage users. As automated communication systems grow, the market for conversational AI is expected to expand. Advancements in these technologies will lead to greater complexity and improved understanding of context and emotional cues, ultimately transforming customer service interactions.

    7. Ethical Considerations and Regulatory Challenges 

    AI trends in business are constantly evolving, impacting various industries through advanced tools and predictive analytics. Companies must be mindful of ethical considerations and regulatory compliance when incorporating AI technologies. Understanding these trends helps businesses adjust strategies, improve operational efficiency, foster innovation, and support sustainable growth. As 2025 approaches, AI presents significant opportunities to transform the business landscape, offering new avenues for those willing to adopt the technology.

    The trends that affect AI in business are continually changing and have many dimensions. Through generative features that simplify the use of advanced tools and predictive analytics that elevate strategic decision-making, AI has a deep effect across multiple industries. Organizations have to be aware of ethical considerations and regulatory compliance as they integrate these technologies. 

    The knowledge of these trends will help businesses to make shifts in their approach to adopt the inventive power of AI in order to optimize their operational effectiveness, encourage innovation and facilitate sustainable growth. As we enter 2025 and beyond, there are great possibilities for AI to disrupt the business world, providing new opportunities to businesses that can embrace the technology. Specifically, the organizations focused on AI based digital transformation, particularly in domains such as education, real estate, BFSI, and media have an advantage in being able to provide solutions that meet their specific market requirements. Businesses have an opportunity to take advantage of these trends but also ensure their ethics through their ability to deliver a complete AI strategy. 

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  • Must-Watch Marketing Trends and Predictions for 2025

    This article has been contributed by Ishan Sahni, Co-Founder & CEO, Comswoms Media. 

    As we conclude 2024 with valuable marketing insights; we turn our focus to 2025, a year that promises to be shaped by transformative trends driven by technological progress, strategic brand growth, and shifting consumer habits. With technology continuing to redefine consumer behavior and businesses evolving within an increasingly connected digital ecosystem, innovation will undoubtedly remain at the forefront. At Comswoms Media, we are committed to uncovering and embracing the trends that will set the stage for the future of marketing. 

    Here are some of the key predictions and trends that we foresee dominating 2025, viewed not only from an industry-wide perspective but through our unique approach to crafting impactful strategies for our clients. 

    Building Communities Will Trump Mere Audiences

    Marketing has always been about building connections and creating meaningful experiences for customers rather than merely selling products or services. In 2025, this approach will evolve further, with a strong focus on cultivating lasting communities instead of isolated interactions. This shift began gaining momentum in 2024, evident in the rise of niche groups such as running clubs, fitness-specific communities, marketing-focused networks, and many more. Movements like Bhag Club, The Thirties Club, and Xcited exemplify how these communities are creating spaces for shared interests and values. 

    Brands and entrepreneurs that invest in fostering loyal, value-driven communities will thrive; as customers today are looking for a sense of belonging. By creating spaces where people connect over common passions, brands, and their endorsed products can build trust and advocacy. To succeed in this new era, businesses should prioritize initiatives such as exclusive events, interactive online forums, and user-generated content campaigns that encourage open, two-way communication, strengthening relationships with their audiences. 

    Dominance of Video Content in 2025

    Video content will remain a dominant force in content consumption, driving significant investments in video marketing strategies. Brands will increasingly leverage video formats such as live streaming and short-form videos to capture audience attention and deliver impactful messages. According to Kantar’s Media Reactions 2024 report, a net 55% of marketers plan to increase their spending on TV streaming. 

    This trend reflects a shift in broadcast TV advertising budgets being redistributed across the broader TV and video portfolio. For marketers, the key will be to experiment and identify the optimal video mix tailored to their brand’s needs and specific objectives, ensuring maximum engagement and effectiveness.  

    Artificial Intelligence as a Driver of Growth 

    Artificial intelligence is set to become the backbone of marketing, revolutionizing every stage of the process, from strategy and execution to post-campaign follow-up. In the pre-marketing phase, AI will be pivotal in optimizing research, predicting consumer behavior, and identifying emerging trends with remarkable accuracy. During campaign execution, AI will enhance personalization, enabling brands to deliver tailored content and advertisements that align with individual customer preferences and behaviors. Dynamic creative optimization will allow marketers to adjust their messaging and visuals in real time, ensuring relevance and maximizing impact. Post-marketing efforts will see AI automating campaign analysis, aggregating customer feedback, and crafting retention strategies based on comprehensive data insights. Additionally, AI will facilitate predictive modeling, enabling brands to forecast outcomes and refine their approaches before challenges arise.

    Live Streaming Will be the Future of E-commerce

    Live streaming is evolving beyond entertainment to become a vital tool for e-commerce. By 2025, live-streaming orders will likely become a standard practice, especially in industries like fashion, technology, and lifestyle. Influencers or brand representatives will showcase products in real-time, engaging with viewers and answering their queries while enabling immediate purchases. The real-time interaction and transparency foster trust, helping buyers make informed decisions on the spot, and making this trend a powerful driver of sales. 

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    Mini-Drama Series Will Become an Ideal Storytelling Format 

    The rise of short-form content will give birth to a new wave of mini-drama series, produced by brands to capture and retain audience attention. Instead of relying on traditional advertisements, brands will focus on telling engaging stories that entertain while subtly promoting their products or values. Platforms like YouTube Shorts and Instagram Reels will be the stage for these episodic narratives, complete with cliffhangers to keep audiences coming back for more, blending storytelling with marketing innovation. 

    The Rise of Exclusive IPs From Content Creators 

    Content creators, particularly YouTubers, are poised to transition from collaborations and sponsorships to creating their intellectual properties (IPs). By developing original merchandise, exclusive series, or even standalone platforms and apps, creators can gain more control over their revenue streams and brand positioning. This shift represents a move toward greater independence and long-term value creation, allowing creators to establish stronger, more enduring connections with their audiences. Some of the key examples of creating an exclusive IP is Trakin Tech’s India’s Biggest Tech Roundtable (IBTR) and Samay Raina’s India’s Got Latent. 

    Personal Branding Will Be the Key to Entrepreneurial Influence in 2025

    Personal branding for entrepreneurs will become a critical trend in 2025. CEOs and founders will increasingly focus on building their own public personas rather than relying solely on their company’s identity. By leveraging platforms like LinkedIn, YouTube, and podcasts, entrepreneurs will position themselves as thought leaders and influential voices in their industries. A strong personal brand will humanize the company, fostering trust and credibility among customers, partners, and investors, and creating new opportunities for growth and collaboration.

    Brands, entrepreneurs, and marketers can tap into the possibilities of some of the trends listed above to position themselves as industry pioneers. By embracing these emerging trends early, they can seize the first-mover advantage, outpace competitors, and craft innovative strategies that resonate with the next wave of consumer habits, driving growth and building long-lasting brand loyalty. 

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