Tag: ✍️ Opinions

  • How to Reduce Tax on Salary Without Relying on Section 80C Investments?

    This article has been contributed by CA Manish Mishra, Founder of GenZCFO.

    Tax planning for most salaried individuals begins and ends with investments under Section 80C- Provident Fund, ELSS, Life Insurance, and PPF. But how about in the case of a salaried person for whom this ₹1.5 lakh limit has already been exhausted under 80C limits? Or, what if you are willing to explore some smarter ways to reduce tax liability without locking up funds into long-term investment schemes? The good news is that beyond 80C, tax planning begins, and with some smart structuring, one can whimsically optimize salary components, claim deductions, and minimize taxable income. Here’s how. 

    1. Choose the Right Tax Regime

    The first step before dwelling on deductions is to choose between the Old Tax Regime and the New Tax Regime. The New Tax Regime pegged lower rates but took away exemptions like HRA, LTA, 80D, and 80C, while the Old Regime allows one to claim deductions but has a higher tax rate. If you have very few deductions, the New Regime may be a good option. However, if your salary structure includes a House Rent Allowance, Leave Travel Allowance, medical insurance, or education loan benefits, you may save more tax with the Old Regime. 

    2. Maximize HRA (House Rent Allowance) Exemption

    The HRA exemption under Section 10(13A) is one of the most effective means of reducing one’s taxable salary. Tax benefits can be claimed to a significant extent if you live in a rented house and are receiving HRA from your employer.

    An exemption is determined based on actual rent paid, your salary, and the city you live in: in metro cities, like Delhi, Mumbai, and Bangalore, it’s 50% of your basic salary, and in non-metro cities, it is 40%.

    In case, however, your employer has not provided HRA, you may still claim the rent deduction as per Section 80GG up to ₹60,000 within a financial year. 

    3. Use the Standard Deduction

    Regardless of the tax regime you choose, every salaried individual is eligible for a ₹50,000 standard deduction. Unlike other exemptions, this doesn’t require any proof or investment—it’s an automatic benefit that lowers taxable income.

    4. Reduce Taxable Income with Employer’s NPS Contribution

    People usually think of the National Pension System concerning 80C, but there’s another great tax-saving option under Section 80CCD(2). When the employer contributes to NPS, that will provide another powerful tax deduction of up to 10% of the basic salary (14% for government employees). This deduction will be in addition to the limits of 80C, so it is a great way to reduce taxable income with no additional financial burden. 

    5. Claim Deductions on Health Insurance (Section 80D)

    The deduction primarily depends upon the policies taken: The health insurance premium, if it is in your name, covers you, your spouse, and dependent children; a deduction of a premium of ₹ 25,000 is available. The amount goes up to ₹ 50,000 if you are treating your senior citizen parents under the policy. And if that applies to you and your parents being seniors, a tax deduction of up to ₹ 1,00,000 will be considered. 

    6. Leverage Leave Travel Allowance (LTA) for Tax-Free Travel

    You can claim tax exemption on domestic travel expenses through an LTA if your company has one; the LTA can be claimed for yourself and your family. However, this benefit can only be claimed twice in a block of four years, and it is restricted to travel expenses alone, meaning food and lodging bills do not qualify for it at all. An LTA is very handy for any employee who loves to travel within India, as it offers a great opportunity to lower taxable income while enjoying a vacation. 


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    7. Save Tax on Interest Income

    Interest accrued on a savings account is taxable, but Section 80TTA allows individuals below the age of 60 to claim a deduction of ₹10,000 on the interest income earned from it.

    For senior citizens, in contrast to this, Section 80TTB allows a very high deduction of ₹50,000 on interest earned from fixed deposits and savings accounts. 

    8. Optimize Salary Components for Maximum Tax Benefits

    One of the best means to save on taxation is to ensure that the structure of your salary contains tax-efficient components. Rather than receiving all your remuneration as taxable salary, ask your employer to restructure the package whereby Meal vouchers (a company like Sodexo) are tax-free up to ₹2,400 a month. Gift vouchers – tax-free up to ₹5,000 over one financial year. Telephone and internet reimbursements – tax-free when provided by the employer. These minor adjustments can reduce the tax being paid during the year by Full Earnings. 

    9. Invest in a Voluntary Provident Fund (VPF) for Additional Tax-Free Savings

    If contributions under 80C have already been exhausted and yet one wants to secure tax-free guarantees of returns, then maybe one can think of increasing contributions into Voluntary Provident Funds or VPFs. Active members would stand to benefit greatly if they contribute above and beyond the regular mandatory deductions. The rate of interest remains constant and at par with the Employee Provident Fund‘s (EPF) current rate of about 8%, with tax benefits going all the way up to ₹2.5 lakh earmarked every year completely tax-free. This remains a low-risk, tax-efficient savings option worth considering. 

    10. Deduct Education Loan Interest (Section 80E)

    Section 80E provides for a 100% deduction of the interest paid on an education loan; there’s no cap on such deductions, and the benefit can be availed for eight years from the date of payment of the loan.

    This would particularly benefit professionals who take student loans for higher education abroad, where interest rates could be rather steep. 

    Smart Tax Planning Beyond 80C

    Reducing tax liability doesn’t always mean locking money into long-term schemes under Section 80C. By structuring your salary wisely and taking advantage of deductions under Sections 80D, 80E, 80TTA, and 80GG, you can legally reduce taxable income while maintaining financial flexibility.

    To summarize, here’s how you can minimize taxes without relying on 80C:

    • Choose the right tax regime based on deductions.
    • Claim HRA if living in a rented home.
    • Utilize the ₹50,000 standard deduction.
    • Maximize NPS contributions (Section 80CCD(2)) for additional tax savings.
    • Deduct medical insurance premiums under Section 80D.
    • Use LTA benefits for tax-free travel.
    • Reduce tax on interest income under 80TTA/80TTB
    • Optimize salary components with meal cards, vouchers, and reimbursements.
    • Invest in VPF for higher tax-free returns.
    • Claim deductions on education loan interest (80E).

    With proper tax planning, you can significantly reduce tax outflow while increasing savings and investment opportunities. Smart tax-saving strategies don’t just reduce your taxable income—they also improve your overall financial health.


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  • The Neuroscience of Success: How Entrepreneurs Can Rewire Their Minds for Growth

    This article has been contributed by Prachi Mehta – Neuro Wellness Coach.

    What success can vary from one person to another? It’s a highly individualized and changing definition, determined by personal experience, beliefs, and the background in which we’re raised. Behind how we are successful is our brain and its neural circuitry, developed since childhood and continually changing as we live.”. Since the moment we are born, our brain starts to wire itself according to what we experience.

    Neural pathways, the networks that control how our brain communicates and processes information, are wired by our environment, society, and our internal thought processes. This wiring has a big impact on how we define success and how we tackle challenges. For most, these neural patterns become habitual, dictating the way we think, act, and respond. But for business owners, this wiring can be a strength or a limitation. 

    The secret to overcoming these mind barriers is to rewire the brain. Rewiring isn’t about becoming a different person—it’s about letting go of old patterns of thought and replacing them with new connections that foster growth, resilience, and achievement. 

    What Does Happen When You Rewire Your Brain? 

    When you rewire your brain, you’re essentially retraining it to think, act, and react in a manner that’s in your interest. Your brain has been programmed by years of experience, and those neural circuits are well embedded. But here’s the positive news: your brain is pliable. Neuroplasticity, the capacity of the brain to reorganize and create new neural pathways, allows you to establish new pathways at any point in life. It doesn’t matter how old you are, or when you begin; with persistence, you can establish new thought patterns. 

    Consider it similar to building muscle. If you exercise for a day, you won’t notice any changes. But if you stick to a routine for weeks or months, your body does start to alter. The same is true of your brain. If you make a conscious effort to train your brain to respond differently, it will start to change. Over time and with persistence, you will find that your reactions to problems become more positive, your attitude changes and your skill at taking measured risks increases. 


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    The NLP Role in Rewiring the Brain 

    One of the most potent rewiring tools available is Neuro-Linguistic Programming (NLP). NLP is a series of strategies that can be used to re-pattern your thoughts, behaviours, and emotional reactions. With NLP, you are able to start “wiping out” undesirable old memories or associations and install new, positive ones. It clears the way for mental blocks, dissipates self-doubt, and fosters an attitude favourable to growth and success. 

    By applying NLP methods, you are able to reframe how you perceive your past experiences, releasing restrictive beliefs that have possibly influenced your definition of success. As new pathways in the brain are created, the previous ones gradually erode, and you start to think and act in ways that respond to your new desires and objectives. 

    How Rewiring Transforms You 

    As you start to rewire your brain, you begin to feel a fundamental change in the way you think about success. You’ll find that you confront obstacles with more creativity, optimism, and resilience. Your confidence boosts, and you begin making choices that bring you closer to achieving your goals with clarity and focus. 

    This process doesn’t happen overnight. Just like building muscle, rewiring your brain requires consistent effort. But once those new neural pathways begin to take root, you’ll find that the mental shifts become more natural. You’ll feel more aligned with your purpose, and your sense of success will grow exponentially. 

    For business people, this revolution is imperative. Your mind dictates how you do business, how you approach risks, and how you treat your staff. A rewired mind translates into becoming more flexible, more creative, and more stress-resistant under adversity. 

    The Power of Consistency 

    Consistency is the secret to rewiring your brain. Like how it takes frequent visits to the gym in order to have muscles, you must constantly employ the mental routines that aid development. The more you repeat the routines of positive thinking, empowerment, and toughness, the stronger your new wiring gets. 

    By making small, intentional changes to your daily routine—whether through mindfulness, visualization, or using NLP techniques—you can gradually shift your mindset. Over time, these new thought patterns will replace the old ones, and you’ll begin to see significant changes in your life and business. 

    Conclusion 

    Rewiring your brain is an empowering tool for business owners who want to tap into their full potential. By liberating yourself from old patterns of thinking and establishing new neural pathways, you can build the mindset necessary to succeed in today’s competitive business environment. With the strength of neuroplasticity and tools such as NLP, you can rewire your thoughts, behaviours, and reactions, making them serve you instead of sabotaging you. 

    Success is not a place—it’s a thought process that begins from within. By taking control of how your brain works, you have the ability to create long-term change and accomplish your highest aspirations. Begin rewiring your brain today, and see your business and life change in ways you never believed possible.


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  • The Future of Lifestyle PR Agencies: Embracing Change and Innovation

    This article has been contributed by Kritika Lalchandani, Founder, Apostrophe Communications.

    The world of lifestyle PR is evolving at an unprecedented pace. As someone who has spent 17 years in this industry; seven of those running my own agency; I’ve witnessed firsthand how rapidly consumer behaviour, technology, work culture and expectations from a PR agency have shifted. Navigating these changes isn’t just about keeping up; it’s about leading the way with flexibility, creativity, and an open mind.

    Cultural Changes: Navigating Changing Consumer Needs and Information Overload

    The way consumers engage with brands today is vastly different from what it was even five years ago. While the benefits are huge, information overload is a serious problem in the ecosystem that social media has created, where trends come and go rapidly. PR agencies can no longer rely on traditional storytelling alone; we must be hyper-aware of changing consumer sentiments, cultural shifts, and the narratives that resonate in real-time.

    Additionally, the new generation of professionals joining the field, especially Gen Z, brings a new perspective that redefines communication patterns and workplace expectations. They encourage agencies to be empathetic and flexible by valuing authenticity, inclusion, and purpose-driven work. To stay ahead, leadership today demands strategic thinking along with emotional intelligence, inclusivity, and teamwork. Working with modern professionals is a fantastic method to discover new viewpoints and how to approach problems in a different way. 

    The rise of conscious consumerism is another critical cultural shift shaping PR. Audiences nowadays are increasingly selective about the brands they support, collaborating with those that share their ethos and values, whether those include social responsibility, sustainability, or ethical business practices.

    In order to make sure that brands are not just noticed but also trusted, agencies must now create storylines that are authentic, open, and purpose-driven. Consumers now expect a genuine effect, and PR specialists are essential in making sure brands live up to their promises and walk alongside to share the briefs and boons.

    Technological Innovation

    The digital revolution has changed the PR landscape irreversibly. AI, in particular, is no longer just a buzzword—it’s an essential tool in how we work. From media monitoring and tracking and content creation, AI has the potential to enhance efficiency and offer deeper insights. However, the key lies in mindfully using it.

    AI ain’t a threat, instead can be used as a great enabler to enhance efficiencies. A personal touch is always necessary in the art of relationship-building, storytelling, and creating captivating brand narratives. We must make sure AI enhances creativity rather than reduces our skill sets, even though it can help data-driven plans.

    Finding the ideal balance between utilising technology and maintaining the fundamentals of genuine communication is a problem for agencies. The key narrative for a campaign always has to come from a professional for it to have a sentimental value and touch the hearts of the consumer.


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    Flexibility and Adaptability in Leadership

    For PR agencies to thrive in this dynamic landscape, adaptability must be ingrained in leadership. The traditional agency model is evolving, and flexibility is the new norm; whether in the way we approach campaigns, work with remote teams, or interact with clients.

    Empathy-led leadership is becoming non-negotiable. Teams perform better when they feel heard, valued, and supported. The future of PR leadership will be about mentorship over management, creating an environment that fosters innovation while embracing diversity in thought and experience. Agencies that prioritize this shift will be the ones that sustain long-term success.

    The most crucial stage in advancing in the modern day is adjusting to new surroundings, ideas, and viewpoints.

    The Future of Lifestyle PR: Adapting to Change

    The intersection of cultural shifts, technological advancements, and evolving leadership styles is shaping the future of lifestyle PR. Agencies that are agile, observant, and open to continuous learning will not just survive but thrive. The ability to pivot quickly, whether in response to a social movement, a new digital platform, or an unexpected global event, will define the leaders of tomorrow.

    As PR professionals, our job is not just to communicate stories but to anticipate change, influence conversations, and build meaningful connections in a way that feels relevant and resonant. The future is exciting, but only for those who are ready to embrace it.

    The Intersection of Culture, Technology, and Leadership in PR

    Nowadays, lifestyle PR includes more than just brand awareness; it also involves cultural influence, technical adaptation, and innovative leadership. Agencies must embrace a collaborative, digitally savvy, and purpose-driven future as we enter this new era, moving beyond conventional frameworks. Utilising data without losing creativity, adjusting to changing work cultures without sacrificing basic principles, and leading with both strategy and heart are the keys to success.


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  • GST Compliance Simplified: Key Updates and Strategies for the Upcoming Financial Year

    This article has been contributed by Cheruku Srikanth, Founder & CEO, Digital CFO.

    The Goods and Services Tax (GST), introduced on July 1, 2017, replaced multiple indirect taxes such as VAT, service tax, and excise duty. As a multi-stage, destination-based tax, GST has four slabs – 5%, 12%, 18%, and 28% – depending on the nature of goods and services.

    Over the years, GST collections have grown steadily, bringing fiscal stability, increased transparency, and a stronger tax base. With Budget 2025-26 introducing key amendments, GST compliance and revenue collection are expected to improve further. This article looks at the impact of rising GST collections, what drives compliance, and how simplification can encourage more businesses to participate.

    How Higher GST Collections Benefit the Economy

    A rise in GST collections directly impacts India’s fiscal and economic health. The benefits include:

    Higher Tax Revenue:

    More GST revenue allows the government to fund infrastructure, public services, and welfare programs while managing fiscal deficits.

    Economic Stability:

    A rise in collections signals higher consumption and production, reflecting a healthy business environment.

    Lower Fiscal Deficit:

    Steady revenues reduce the need for external borrowing, improving the country’s financial position.

    Better Infrastructure Spending:

    Increased revenues enable more investments in roads, railways, healthcare, and education, creating jobs and economic growth.

    More Businesses in the Formal Economy:

    GST has brought more enterprises under the tax net, improving compliance and financial planning.

    Easier Business Operations:

    Higher compliance reduces tax evasion and streamlines administration, making India more attractive for investment.

    Inflation Concerns:

    While GST revenue growth is positive, higher tax rates or compliance costs can push up prices, particularly affecting small businesses and essential goods.


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    What Drives GST Compliance and Higher Collection

    Several factors have contributed to better compliance and increased tax revenues:

    Technology Adoption:

    E-invoicing, automated tax filing, and AI-driven reconciliation tools have helped reduce evasion.

    Stronger Enforcement:

    Heavy penalties, late payment interest, and cancellation of GST registration ensure businesses comply.

    E-Way Bills and Invoice Matching:

    Tracking goods movement and matching invoices between buyers and sellers ensures that only genuine tax credits are claimed.

    Simplified Filing Process:

    The QRMP scheme (Quarterly Return Monthly Payment) has eased compliance for small businesses, while ERP software integration has streamlined tax returns.

    Increased Awareness:

    MSME outreach programs, tax workshops, and digital education have improved compliance levels.

    Economic Growth and Digital Transactions:

    The rise of e-commerce and digital payments has expanded the tax base, making evasion harder.

    Tax Rate Adjustments:

    Lower GST on essential goods encourages voluntary compliance.

    Government Incentives:

    Faster GST refunds, easier credit claims, and compliance-linked loan benefits motivate businesses to follow regulations.

    The Need for Simplified GST Compliance

    Despite improvements, GST compliance remains complicated for many businesses. Key challenges include:

    • Multiple tax slabs (5%, 12%, 18%, 28%) leading to confusion.
    • Frequent policy updates create regulatory uncertainty.
    • Input Tax Credit (ITC) mismatches cause compliance delays.
    • Multiple return filings (GSTR-1, GSTR-3B, GSTR-9) add to the workload.

    Simplifying GST processes will encourage more businesses to register and file returns correctly. Benefits include:

    • More voluntary compliance due to reduced complexity.
    • Fewer errors and tax penalties.
    • Easier ITC claims, improving cash flow.
    • Integration with ERP and automated tax filing systems to make compliance hassle-free.

    Budget 2025-26: Key GST Reforms

    The latest budget has introduced several changes to improve compliance and trade facilitation:

    ITC for Input Service Distributors (ISD):

    From April 1, 2025, ISD can distribute ITC on inter-state reverse charge transactions, helping businesses with centralised procurement.

    Clarity on SEZ and FTWZ Transactions:

    Goods stored in Special Economic Zones (SEZs) and Free Trade Warehousing Zones (FTWZs) will not be classified as supply, reducing tax disputes.

    GST Slab Restructuring:

    The government is working on simplifying tax slabs to reduce compliance costs for businesses, especially SMEs.

    Track and Trace Mechanism:

    A new Unique Identification Marking system will improve supply chain transparency, benefiting high-value industries.

    ITC for Immovable Property:

    A retrospective amendment allows businesses to claim ITC on property-related investments, including plant and machinery.

    Mandatory Pre-Deposit for Penalty Appeals:

    Businesses appealing GST penalties must pay a 10% pre-deposit, ensuring a more structured dispute resolution process.

    Return Filing Conditions:

    New regulations will set conditions for GST return filing, improving transparency and compliance.

    Conclusion

    GST has played a key role in improving tax compliance and formalising India’s economy. While progress has been made, issues like complex return filing and ITC mismatches still need attention. The reforms announced in Budget 2025-26 aim to simplify compliance, reduce business burdens, and create a more efficient tax system.

    With increasing digitisation and AI-driven tax compliance tools, automation will play a critical role in improving collections and making GST compliance easier. As policies evolve, India is set to create a more business-friendly GST framework that balances revenue growth with economic ease.


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  • AI Tools for Photo Editing

    AI-based photo editing software has transformed how shoppers can edit and transform a photograph to achieve a professional finish that is available to everyone, without any experience with technology. Using artificial intelligence, these tools automate sophisticated editing steps making it possible to make fast changes and creative transformations. By offering the capability of removing a background, the subjects can be automatically extracted (from the background) from the input image without manual selection.

    Object removal using AI provides a seamless, unobtrusive method to remove artifacts which in turn results in cleaner and even more stylized images. Image enhancement methods including automatic controls of not only the luminance and contrast levels but also color balance, improve rendition quality with little maneuverability. These tools promote creativity through features such as AI art generation, and services allow a user to create original artwork from a simple text prompt. Batch processing features allow the incorporation of these changes to several images together at the same time, which considerably saves time in case of bigger works.

    Picsart
    Canva
    Luminar Neo
    Pixlr
    PhotoRoom

    Picsart

    WEBSITE PICSART.COM
    Rating 4.5
    Free Trial Yes
    Best for personalize your content using top photo editing tools that take zero professional experience to work with
    Picsart - AI Tools for Photo Editing
    Picsart – AI Tools for Photo Editing

    Picsart is a flexible, as-a-service AI editing application, aimed at individual creators (as well as for businesses). As supported by mobile and web applications, it makes creating, personalizing, and distributing visually engaging content easy. With a vibrant community of over 150 million active users, PicsArt is celebrated for its intuitive tools and extensive features that inspire and empower creativity.

    Among the remarkable functions are advanced deep learning-based tools including AI Enhance to sharpen an image and reduce the amount of noise, and a background changer to achieve the best background removal or replacement. For eye-catching designs, the collage maker allows for tailor-made designs, or users can find a large template library with social media posts, advertisements, and logos. The platform also enables AI image generation based on text-to-word streams, providing the possibility of novel content generation. Adding, among other things, a meme creator and tools for community interaction (tutorials, collaboration, etc.) is a multimedia tool that meets the needs of all creativity users, Picsart, for all their creative needs.

    Pros

    • Intuitive design is usable for novices and experts.
    • There are many photo and video editing tools available.
    • Available on both mobile devices and web browsers.
    • Continuous introduction of new features keeps the platform fresh.

    Cons

    • Not necessarily all file types are supported by professionals.
    • Some advanced features are only available in paid plans.

    Pricing

    Plan Pricing
    Picsart Plus $13/month
    Picsart Pro $15/month
    Picsart Enterprise Custom pricing

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    Canva

    WEBSITE WWW.CANVA.COM
    Rating 4.7
    Free Trial Yes
    Best for reating stunning graphics, presentations, and social media content easily
    Canva - AI Tools for Photo Editing
    Canva – AI Tools for Photo Editing

    Canva has established itself as a market leader in graphic design and photo editing with simple interfaces and sophisticated deep learning technology, which is an artificial intelligence. Suitable for novice and professional makers, Canva makes image creation and design tasks easy to manage thanks to its intuitive controls that help images look better and design tasks are simpler. 

    The professional photo editing toolbox built into the intelligent photo editing suite of Canva provides a wealth of new tools for editing pictures, eliminating unwanted elements and generating new content easily. The Magic Edit tool allows users to select parts of an image and tell the AI what to do, i.e., the AI generates creative output. Magic Eraser not only removes unwanted objects but also can restore the background seamlessly. Background Remover intelligently separates the objects, and it can create a clean and professional appearance. Both methods can be used to get a maximum visual quality in the minimum possible way by automation (i.e., Auto Adjust) and to adapt to the most relevant for achieving the desired result (i.e., Smart Crop).

    Pros

    • Easy to navigate, making it ideal for users with varying levels of experience.
    • Provides various editing features for a variety of purposes.
    • Streamlines the editing process with intelligent automation.
    • Accessible on both desktop and mobile devices.

    Cons

    • However, most powerful tools are only available in the Pro version.
    • Using stock images and elements demands caution.

    Pricing

    Plan Pricing
    Canva Pro $15/month

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    Luminar Neo

    WEBSITE SKYLUMP.COM
    Rating 4.7
    Free Trial Yes
    Best for photographers, both beginners and professionals
    Luminar Neo - AI Tools for Photo Editing
    Luminar Neo – AI Tools for Photo Editing

    Luminar Neo is an advanced AI-assisted photo editing software designed to streamline the process of photo editing for both hobbyists and professional photographers. From improving an image, removing objects, or adding creative effects, Luminar Neo simplifies routine editing actions, and it is a winner for the creatively minded.

    The software includes strong functionalities such as GenErase which removes extraneous features and fills voids with artificial-intelligence-generated content and GenExpand, allowing the user to extend the image boundaries in a smooth way with realistic extensions. GenSwap is a tool that enables the substitution of parts with AI-generated replacements. For landscape photography, Sky AI treats a gray sky by replacing it with a colorful one taking into account sky reflections, and so on, and Enhance AI manipulates the various components through a single slider. Relight AI generates adaptive luminous effects to compensate for overexposed photographs. Luminar Neo is also very good at image quality enhancements utilizing the tools of Noiseless AI in noise reduction, Supersharp AI in sharpening, and Background Removal AI in selective subject isolation. 

    Pros

    • Designed for ease of use, making it accessible for beginners.
    • Quickly enhances images with intelligent automation, reducing editing time.
    • Provides a lot of features that apply to many different types of editors.
    • Edits are reversible, ensuring original images remain intact.

    Cons

    • Although simple modifications are easy, mastering all options can be time-consuming.
    • May require a more powerful computer for optimal performance.

    Pricing

    Plan Pricing
    12 months subscription $69/yearly
    Lifetime perpetual license $119 one-time payment

    Pixlr

    WEBSITE PIXLR.COM
    Rating 4.4
    Free Trial Yes
    Best for anyone needing a free, web-based photo editing and graphic design tool
    Pixlr - AI Tools for Photo Editing
    Pixlr – AI Tools for Photo Editing

    Pixlr is a powerful platform with an inbuilt AI feature for free online photo editing that can automate image enhancement transformation. Pixlr’s smart tools speed up editing and enable the creation of great images without a lot of skill. Its AI Generative Fill enables one to insert, delete, or change image elements employing just text commands, producing new images that blend well. Instant Background Removal tool can autonomously segment subjects from backgrounds which is acceptable for general applications.

    Such as precise Object Cutouts and automatic AI-based image Processing to simplify, clarify, and stylize editing without the required technical skills. Generative Expand allows the user to make image size in any direction constantly growing, filling new regions for a panoramic effect or creative composition. Increased versatility due to use cases like Face Swap, Super Sharp, and Super Scale that each provide image resolution and image quality enhancements and spawn fun applications for portraits, products, and social media, all play into increasing image resolution and picture quality and encouraging a range of fun applications for portraits, products, and social media.

    Pros

    • Software is not required, access is available on any device with an internet connection.
    • Provides a rich set of functions that are appropriate for a variety of editing purposes.
    • AI automation speeds up complex editing tasks significantly.

    Cons

    • Other advanced editing features may be less powerful in comparison with specialized tools.
    • The interface and tools of Pixlr might require a lot of time to be dedicated to learning the tools.

    Pricing

    Plan Pricing
    Plus $2.49/month
    Premium $9.99/month
    Team $16.99/month

    PhotoRoom

    WEBSITE WWW.PHOTOROOM.COM
    Rating 4.7
    Free Trial Yes
    Best for create professional-quality images for all kinds of projects, including product photos and social media campaigns
    PhotoRoom - AI Tools for Photo Editing
    PhotoRoom – AI Tools for Photo Editing

    PhotoRoom is an image editing software based on artificial intelligence, which is tailored for e-commerce, and social media content producers. Its intuitive interface and built-in functionalities allow for the creation of high-quality professional-looking images in a very short time, a feature fitting into the fast flow of digital content creation. PhotoRoom allows simple difficult manipulations, enabling users to create high-quality image-based content for marketing and branding.

    Major functionalities are Background Removal which algorithmically separates subjects from backgrounds by separating subjects from backgrounds and AI Backgrounds which enable users to replace subject background by either default background or using custom designs. Batch editing allows the manipulation of images, e.g., background removal or reshaping, thus significantly shortening the time. The Magic Retouch and AI Upscale algorithms let remove unwanted parts or retouches in just one swipe on the canvas and image upscaling for sharper, clearer images in the latter. Smart Resize guarantees that the images are accurately scaled to suit all platforms (social media e-commerce, and so on) without compromising quality. 

    Pros

    • Easy to use, thus enabling access for users having little prior experience in editing.
    • Suitable for multiple applications such as product shots, social media copywriting, and branding.
    • Time-saving as it is possible to edit multiple pictures at the same time.

    Cons

    • Free version doesn’t include many background swap options
    • Retouch feature, though effective, can sometimes hyper-process images to the extent that the results are unnatural.

    Pricing

    Plan Pricing
    Pro $12.99/month(single seat)
    Teams $12.99/month(3 seats included)
    Enterprise Custom Pricing PhotoRoom offers custom pricing; contact them for a quote.

    Conclusion

    Booming technologies surrounding artificial intelligence have changed how these industries handle various quantities of visual content manipulation with cutting-edge photo editing. Including–be it quick enhancements or complex manipulation–each platform boasts at least one unique feature for its specific creative intention. AI automation in photo editing speeds and improves the process, freeing the creator’s ability from the shackles of technicalities, while at the same time, the AI interfaces through which assistants are made quite aesthetically pleasing and user-friendly. Social media; e-commerce; and fine art are only some of the many applications for which these platforms suffice. With continual research and amenities in AI tech, the photo editor software is evolving, one just has to wait and see. 


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    FAQs

    What are AI photo editing tools?

    Software that uses artificial intelligence to automate and enhance photo editing tasks.  

    Can AI tools generate images from text?

    Yes, some AI tools can create new images based on text prompts.

    Can AI tools improve blurry photos?

    Yes, AI image enhancement can sharpen and upscale blurry images. 

  • Challenges and Opportunities in the Kids’ Personal Care Industry

    This article has been contributed by Prasanna Vasanadu, Parent Educator and Founder, Tikitoro.

    The kid’s personal care industry has witnessed significant growth over the past few years, driven by rising awareness about child hygiene and demand for safer, natural organic and age-appropriate products. Understanding these factors is crucial to building a sustainable and successful brand.

    Key Challenges: 

    1. To Deliver Best Quality Products Without Compromises 

    Parents are highly cautious about ingredients and safety. The two biggest problems facing the kid’s personal care industry are meeting strict quality standards and guaranteeing product safety. When it comes to the ingredients used in the kids’ products, parents are extremely careful and alert.

    Kids’ personal care products must adhere to stringent regulations set by regulatory agencies like the FDA. The ingredients used and the levels need to be according to the European Union and BIS, based on which FDA will approve the product. Make sure the products are Cruelty-free, Non-comedogenic, Dermatologically Tested, Paediatrician verified & Endocrine Disruptor free. 

    2. Always Keep Products Available For Customers Without Stock Out 

    Ensuring steady product availability without stockouts is one of the industry’s most important opportunities. To satisfy consumer needs, brands must have a strong supply chain and inventory management system. Frequent stockouts can harm a brand’s reputation and customer confidence, particularly in vital categories like children’s hygiene, skincare, and haircare goods.

    Brands may improve customer loyalty and maintain product availability by utilising demand forecasts, streamlining manufacturing schedules, and forming alliances with dependable suppliers. 

    3. Creating Awareness 

    The kid’s personal care market is growing quickly and provides a variety of products to meet the specific skincare, hair care and hygiene requirements of kids. Brands have a great chance to gain trust and loyalty in this market by teaching parents the importance of selecting products that meet the unique needs of various age groups.

    Encouraging parents to use age-appropriate products is one of the major issues facing the kid’s industry. Unaware that these formulas would not satisfy the evolving needs of kids’ skin and hair, many parents nevertheless use baby products on their growing kids. Since products made especially for kids and teens offer the ideal blend of gentle care and forced benefits, it’s imperative to raise awareness about the significance of switching products from infants to age-appropriate products. 

    4. Right Product to Right Customers 

    The market for kids’ personal care products is expanding significantly as parents become more aware of the items they use for their kids. But this expansion also presents difficulties, parents expect high-quality and natural items and they are more informed and pay attention to ingredients in products.

    Because of the increased need for sustainability and transparency, brands need to be careful while creating the products and making sure that each ingredient is non-toxic, allergen-free, eco-friendly and suits a range of skin and hair types. And it should be easily accessible to the customers.


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    Opportunities: 

    1. Rising Demand for Natural & Safe Products for Kids:

    Nowadays parents know that kids’ skin is different and they also need products which are specially designed for their skin. There is a huge opportunity due to consumers’ increasing desire for natural and safe products for kids. By providing certified, chemical-free formulations that appeal to parents who are health-conscious, brands can capitalize on this trend.

    2. Innovative Product Range: 

    Brands may reach niche markets and boost sales by diversifying their product ranges. As we all know kids’ skin is different from adult skin, kids have sensitive skin. They need the products which work well for them. Also, everyone is aware of the harm of sun rays on the skin so kids also need sunscreen, brands can also launch sunscreen for kids to protect from sun damage.

    3. Online Advertising and Online Shopping:

    With the growth of digital platforms, marketers may now connect with parents directly through e-commerce, influencers, partnerships, and social media. Customer loyalty can be increased through subscription models and tailored online buying experiences. 

    4. Community Development and Educational Content: 

    Through workshops, exhibitions and blogs, brands may produce informative information regarding kid’s skincare and hygiene. Creating a network of involved parents online increases trust and brand loyalty. 

    5. Initiatives and Sustainability: 

    Brands can be positioned as socially conscious and draw in eco-conscious customers by creating eco-friendly packaging, utilising biodegradable materials and contributing to environmental issues. In an effort to encourage both environmental and health responsibility, brands are also teaching parents the value of selecting sustainable personal care products for their kids.


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  • How to Measure Influencer Marketing ROI: Beyond Likes & Shares

    This article has been contributed by Himanshu Arora, Founder & CEO, Creators Network & BookYourCreator.

    Let’s be honest: Brands have been getting influencer marketing all wrong. They’ll pour money into campaigns, watch the engagement skyrocket, and then… what?

    A report full of likes, shares, and reach numbers. A viral video that got a million views but zero recall.

    Then, they sit in a boardroom, scratching their heads:

    Did this work? Did it make people remember our brand? Did it sell anything?

    If your influencer marketing success is still measured by vanity metrics, you’re missing the point. It’s time to measure what matters.

    Engagement Is Overrated. Influence Is Not.

    A post with 500,000 likes doesn’t mean 500,000 people cared. A video with 1M views doesn’t mean 1M people remember the brand.

    Real influence isn’t about getting seen. It’s about being remembered. If your campaign isn’t driving awareness, trust, and action, you didn’t invest in influencer marketing—you just paid for entertainment.


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    So, How Do You Measure Influencer Marketing ROI?

    1. Are People Even Remembering Your Brand? (Brand Recall & Awareness)

    Think of influencer marketing as a great movie. If you watched something and can’t recall the brand behind it, it didn’t do its job.

    So, let’s measure that.

    • Google Search Trends: If people were curious enough to Google your brand after the campaign, it’s working.
    • Direct Website Traffic: Did more people visit your site organically during and after the campaign? That’s a real impact.
    • Social Listening: Are people talking about your brand without being asked to? If yes, that’s influence. If not, it’s just content consumption.

    Real-World Example:

    A skincare brand partners with a beauty creator. They don’t include a direct “buy now” link—just storytelling.

    One week later:

    • Google searches for the brand increased by 30%.
    • Direct website visits double.
    • People start tweeting: “Has anyone tried this? Looks interesting.”

    No hard selling. No direct CTA. Just influences doing its job.

    2. Trust > Engagement. But How Do You Measure Trust?

    People don’t buy because an influencer told them to. They buy because they trust the recommendation.

    How do you track that?

    • Polls & Surveys – Ask people directly: “Would you try this?” If the majority say yes, you’re winning.
    • Comments That Show Intent – Are people asking, “Where can I get this?” or just dropping heart emojis?
    • Conversation Longevity – Is the product being discussed even after the campaign ends? If so, it left an impact.

    Imagine a fitness brand running a campaign with two influencers.

    • Influencer A gets 20,000 likes, but all the comments are “🔥🔥🔥.”
    • Influencer B gets 5,000 likes, but the comments are:
      • Is this vegan?
      • How much protein per scoop?
      • Where can I buy it?

    One of them created conversation. The other just created content.

    Guess which one drove more sales.

    3. The Metric That Pays: Conversions & Revenue

    If influencer marketing isn’t contributing to revenue, it’s just an expensive experiment.

    Here’s how to track conversions the right way:

    1. UTM Links & Google Analytics: Every influencer gets a unique, trackable link. No guessing. You know exactly who drove what traffic.
    2. Attribution Modeling: Some customers won’t buy instantly. They’ll see the influencer’s post, remember it, and buy it weeks later. Multi-touch attribution tracks that journey.
    3. Affiliate Codes & First-Touch Data: If 20% of a brand’s monthly sales came from influencer-linked customers, that’s influence at work.

    Smaller but engaged beats bigger but passive—every time.

    The Future of Influencer Marketing ROI

    Most brands are stuck in 2018 influencer marketing. They look at followers, engagement, and reach. They should be looking at trust, conversations, and conversions.

    Here’s what smart brands will start doing:

    • AI-driven analytics – Predict which creators will drive actual revenue, not just reach.
    • Long-term influencer investments – Stop paying for one-off promotions. Start building brand advocates.
    • Impact-based KPIs – Measure influence, not just impressions.

    Final Thought: Influence > Attention

    Measuring influencer marketing isn’t about “How many saw this?”

    It’s about:

    • Did people consider buying?
    • Did it drive real action?
    • Did we create long-term trust?

    Because in the end, real influence isn’t measured in likes. It’s measured in impact.


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  • The Future of Beauty: Ethical and Sustainable Sourcing for the Hair Extension Industry

    This article has been contributed by Mani Tyagi, Hair Extension Expert, Gemeria Hair.

    The beauty Industry is facing an unusual shift with organic and liable sourcing becoming brands and buyers’ priority. In the hair extension industry, where authenticity and quality are important, transparency of sourcing practices becomes a sought-after demand. As consumers become increasingly aware of the ethical and environmental impact of beauty choices, there is pressure for brands to choose responsible manufacturing and sourcing procedures.

    Hair extensions are now a common denominator, offering people the chance to boost their looks with volume and length added. But with the increased demand comes the need to ensure that hair is acquired ethically and processed sustainably.

    One of the most salient drivers of the trend towards ethical hair extensions is increasing consumer awareness.

    Buyers are posing difficult questions: Where does hair come from? Are donors treated responsibly? How much impact does sourcing have on the earth? These questions have led to the industry shifting toward more accountability and adopting responsive business practices.

    Understanding Ethical Hair Sourcing

    Ethically sourced hair results from legally sourced, voluntary, and transparent collection. South Indian temples of religion are among the most reliable sources of hair that have been ethically sourced since devotees willingly donate their hair as a sign of religious devotion. Charities are used for donations mainly as well, which goes to the community at large.

    While some hair sold in the market comes from ethical sources, others are not. Black-market methods involving the harvesting of hair without the owners’ knowledge or fair recompense continue to be an issue. As a response to this, there are now brands that engage directly with ethical sources, ensuring good compensation for the donors and clear supply lines.

    Sustainability in the hair extension business extends beyond sourcing. It’s eco-friendly production, reduced waste, and eco-packaging. Some development areas include:

    Hair extension packaging comes with too much plastic that contaminates the environment. Brands are now opting for biodegradable and recyclable materials to package products so that they have a lesser carbon footprint.

    Shampooing, colouring, and processing need energy and water, as opposed. Advanced recycling systems and energy-saving equipment decrease the demand for resources.

    Conventional hair extensions contain chemical treatment with silicones and artificial colourants that harm consumers and the environment. The green enterprises aspire to alternative, natural means for maintaining hair quality and minimizing the chemicals emitted into the environment.


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    Challenges in Ethical and Sustainable Practices

    Whereas sustainability and responsible sourcing are non-negotiable for the industry’s future, they come with their own list of issues. The biggest is cost—getting hair ethically and sustainably costs more to operate. This is a barrier to the competitiveness of small brands with mass-market manufacturers who might lack a priority for ethics.

    Another hindrance is the presence of counterfeit hair products. There are numerous low-quality or artificial extensions posing as “Remy” or “Virgin” hair. Educating consumers on genuine, ethically produced hair is crucial in ensuring that the industry maintains integrity.

    The Consumers’ Role in Encouraging Ethical Beauty

    Consumers have a significant role to play in changing the hair extension industry. This is how they can do it:

    Research Brands

    People need to research the supply chain practices of a brand and demand that it be transparent about its supply chain before they spend money on their products.

    Buy Ethical Brands

    Purchasing products from companies that specialize in ethical sources and sustainable production initiates change company-wide.

    Beware Unrealistically Low Prices

    Ethically sourced human hair is not inexpensive. Prices significantly lower than the range for ethically sourced materials can be an indicator of unseemly supply chain practices.

    Reuse and Recycle Extensions

    Instead of disposing of used-up extensions, customers can donate them to hair recycling organizations to be used to create wigs and other non-profitable purposes.

    Industry Collaboration Towards a Sustainable Future

    In long-term development, collaboration between suppliers, brands, and regulatory bodies is vital. Industry-wide standards for sustainability and ethical sourcing need to be established and enforced. Initiatives such as certification programs for ethically sourced hair can help consumers make informed choices.

    In addition, partnerships between companies and not-for-profit organizations have the potential to do good. By investing in the education and economic empowerment of hair donors, businesses can ensure fair trade and improve the well-being of hair collection communities.

    The future of hair extensions is innovation, openness, and sustainability. Advances in technology can introduce innovations such as lab-grown hair, a greener alternative to traditional sourcing. Continued industry efforts in responsible procurement and environmentally friendly production will make the beauty market more responsible.

    For long-term prosperity, consumers, suppliers, and brands must join hands and create a beauty world where integrity and appearance are of equal value. By making the right conscious decisions today, we can ensure that the future of beauty is as glamorous, ethical, and sustainable as it is today. Moreover, with evolving consumer expectations, businesses that focus on sustainability and ethical goodness will have a competitive advantage. Ethical beauty is no longer a niche it is headed towards becoming mainstream. By investing in education, ethical trade, and good innovation today, we can make the beauty future glamorous, but fair, humane, and eco-friendly for all future generations.


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  • Why AI’s Greatest Breakthroughs Depend on Women—and What Happens If We Are Left Behind

    This article has been contributed by Chaitra Vedullapalli, Co-Founder & President, Women In Cloud.

    I want to take you into the future. A world where artificial intelligence governs every part of our lives. Medicine. Finance. Education. Security. Even governance itself. AI has become the architect of the modern world. It is making decisions, shaping economies, and redefining what it means to work, to learn, and to create.

    And yet, there is something missing in this future.

    A critical voice. A perspective that should be there, but isn’t.

    Women.

    As AI advances, women are being left out of the conversation. The data speaks for itself. Today, only 22 per cent of AI professionals worldwide are women. Less than two per cent of venture capital funding for AI startups goes to female-led teams. 2% of women leaders are part of the decision-making of AI’s future. The datasets used to train AI systems are overwhelmingly built on male-dominated perspectives.

    If we are not careful, we are building a future where AI will reflect only part of humanity—a world that is optimized for the privileged, for the well-represented, and for those who already hold power.

    Because here’s the truth: AI is only as good as the perspectives that shape it.

    And if women are not at the table designing AI systems, then those systems will be built on inequality, bias, and missed potential.

    The Moment I Understood the Power of Access

    Early in my career at Oracle, I had a moment that changed my trajectory. I was working as a consultant, doing good work but unsure how to break into leadership. Then one day, my manager, Ron introduced me to Jacqueline Woods. She was leading global pricing and licensing at Oracle, reporting directly to the CEO of Oracle.

    That introduction changed everything. Moving from a consultant role into the senior manager in the global office under Jacqueline’s leadership was more than just a promotion—it was a profound shift in how I saw the world. I learned how software is sold, packaged, and priced. I saw how technology could create access, and how systems were built to determine who wins and who gets left behind.

    Most importantly, I realized that access isn’t just about talent. It’s about having someone willing to unlock the door for you. Jacqueline didn’t just mentor me—she sponsored me. She gave me access to the rooms where decisions were made. And that access became the foundation of my journey in technology, leadership, and economic empowerment.

    Now imagine if that door had never been opened. Imagine if no one had given me access to that level of understanding, that seat at the table.

    That is exactly what is happening to women in AI today.

    The Consequences of Being Left Behind

    We are entering an era where AI will determine who gets hired, who gets approved for loans, and who gets access to healthcare. These are not just technical questions—they are deeply human ones.

    And yet, the teams building these systems are not reflective of the people they serve.

    When women are not involved in AI leadership, the consequences are real. We see it in healthcare algorithms that misdiagnose women’s symptoms because the training data was based on men. We see it in hiring systems that favour male applicants because they were trained on decades of male-dominated resumes. We see it in financial algorithms that reinforce economic inequality because they were designed without a nuanced understanding of women’s financial realities.

    These are not abstract problems. These are life-altering barriers.

    And here’s what happens if we don’t fix this:

    AI will accelerate inequality, widening the gap between those who have access to opportunity and those who do not. It will embed biases so deeply into our systems that they become nearly impossible to undo. It will shape economies, policies, and industries in ways that reinforce the status quo, rather than challenge it.

    And the worst part? Many people won’t even realize it’s happening.

    Because once AI is embedded into the fabric of society, its decisions will feel invisible. It will feel like the natural order of things. And that is the real danger—not just exclusion, but normalization.


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    The Path Forward: A Roadmap for Change

    The good news is that this future is not inevitable. We can change it.

    But it requires action. Deliberate, strategic action to ensure that women are not just participants in the AI revolution—but leaders of it.

    First, we must ensure that women are in decision-making roles in AI. That means hiring more women in technical fields, but it also means putting women in executive leadership, policy-making, in investment positions. AI is not just about coding. It is about influence. And we need women in the rooms where AI strategies are being decided.

    Second, we need to make AI education accessible to women at all levels. AI is moving too fast for us to rely on traditional academic pipelines. We need industry-led programs, boot camps, fellowships, and executive training that allow women to enter AI from all disciplines—whether they are engineers, economists, policymakers, or entrepreneurs.

    Third, we must confront the bias within AI itself. That means requiring companies to audit their AI systems for gender and racial bias. It means making algorithmic transparency a priority. It means demanding that AI reflects the complexity and diversity of the world it is meant to serve. And finally, we must fund women-led AI innovation. Less than two per cent of AI venture capital funding goes to women-led startups. That is not a pipeline problem. That is a decision problem. Investors must make a conscious effort to fund AI solutions built by and for diverse populations.

    The Responsibility of Leadership

    If you are in this room today, you are in a position of influence. Whether you are leading a company, investing in AI, or shaping policy, you have the power to change the trajectory of this future.

    This is not just about ethics. This is about innovation and access. Because the most powerful AI breakthroughs will come from diverse teams solving problems in ways that a homogenous group never could.

    So, I ask you: What role will you play in shaping this future?

    Will you be the leader who ensures women are at the forefront of AI? Will you be the investor who funds the next generation of women-led AI companies? Will you be the policymaker who ensures AI systems are built with fairness and accountability?

    Or will you look back in ten years and realize that we let the most powerful technological revolution of our time be shaped by only half of humanity?

    The future of AI is not just about technology. It is about who holds the power to shape it.

    And if women are not part of that equation, then AI’s greatest breakthroughs will never reach their full potential.

    The question is not whether women belong in AI. The question is whether AI can truly succeed in its truest potential and economic impact without them.

    And the answer is clear.


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  • Bridging the Gender Pay Gap in Indian Startups: Why Transparency Matters

    This article has been contributed by Chetna Gogia, Chief Human Resources Officer, GoKwik.

    Women on average are paid about 20% less than men globally, and in India, the gap is estimated at 34%. The vibrant startup ecosystem prides itself on innovation and agility, yet it faces a familiar challenge: the gender pay gap. Brands need to have a solution-oriented approach to ensure fairness. 

    Recent data from the Indian startup sector reveals that while salaries for both genders are rising, men’s salaries grew about 29% versus 22% for women. As roles become more senior, the gap widens: the median salary gap between men and women was recently 46%, and at the top 5% of earners, the gap surged to a staggering 70%. Closing the pay gap is not just a matter of justice – it’s also good business. Research indicates that companies with greater gender diversity tend to outperform those with less diversity, thanks to improved innovation, decision-making, and employee morale​. In fact, firms in the top quartile for gender diversity are 15% more likely to have financial returns above their industry median. 

    For startups striving to scale, tapping the full potential of the talent pool is critical. Pay inequity can dampen morale and lead to talented women seeking opportunities elsewhere, which ultimately hurts a startup’s competitive edge. Addressing these disparities is both an ethical imperative and a strategic necessity.

    The Role of Pay Transparency in Bridging the Gap

    Around the world, organizations are experimenting with policies to bridge the gender pay gap. A standout theme in these global best practices is transparency

    One of the most impactful steps Indian startups can take is to implement pay transparency in some form. Pay transparency means clarity about how pay is determined and, to varying degrees, openness about who earns how much.

    This doesn’t mean every startup must publish all salaries publicly on day one. Transparency exists on a spectrum – even internal transparency (where employees can see the salary ranges or bands for roles) can foster trust and accountability. Studies show that higher pay transparency correlates with smaller gender pay gaps.

    Companies with fully transparent pay practices (including openly sharing individual salaries) have essentially a 0% adjusted pay gap between women and men in the same roles. Even looking at overall (non-adjusted) gaps, organizations with full pay transparency have about a 15% gap, significantly lower than the ~22% gap at firms with no transparency. In fact, full pay transparency can reduce the gender pay gap by over 50%

    The reason is straightforward: when compensation is open, any unjustified disparity stands out and can be questioned. This encourages management to be proactive in fair pay practices. It also empowers women (and all employees) to negotiate based on data, not assumptions, and to seek employers who value fairness.

    However, transparency alone isn’t a silver bullet. It works best alongside broader diversity and inclusion efforts. Even the most transparent company may still show a pay gap if, say, women are primarily in junior roles. That’s why pay transparency should go hand-in-hand with initiatives to mentor and promote women into leadership, create flexible work policies that support career continuity, and train managers to recognize and counteract unconscious bias. The goal is a level playing field where everyone has equal opportunity to rise – and their compensation reflects their contribution, not their gender.


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    So What Next?

    Startups can take action today to move toward pay equity. For instance:

    1. Conduct a Pay Audit: Regularly review pay scales to identify any gender-based discrepancies. Look at median salaries by role and level to spot gaps. We have always been mindful of this at GoKwik, ensuring there is no pay disparity. 
    2. Establish Clear Salary Bands: Create standardized salary ranges for each role and experience level. Ensure these bands are based on market data and are applied consistently, regardless of gender. Share these ranges with your team so everyone knows the framework guiding pay decisions. Another practice we deeply and consistently follow – competence is what we continue to measure compensation on and ensure people get paid for what they bring to the table. 
    3. Promote Pay Transparency Gradually: If full transparency feels too drastic, start by increasing openness in stages. For example, you might first share anonymized salary ranges internally. A process we have been incorporating in GoKwik always. 
    4. Train Managers on Fair Pay Practices: Equip those who make compensation decisions with training on avoiding bias. Simple checklists or tools can help ensure that during hiring, promotions, and raise cycles, decisions are based on merit and market factors, not influenced by gender or other biases. At GoKwik, we ensure this happens, we also continue to motivate our teams to have a good balance of all genders in the team. Our leadership is also comprised of a healthy balance of both genders, further ensuring the value of performance over everything else. 
    5. Encourage an Open Culture: Foster an environment where employees feel safe to discuss compensation concerns or ask how pay is determined. When questions do arise, respond with transparency and a willingness to adjust if something is unfair. 

    Building an Equitable Future

    The conversation is shifting from “Why does the gender pay gap exist?” to “What are we doing about it?”. In the Indian startup ecosystem, known for its innovation and bold thinking, tackling wage disparity should be seen as the next frontier of innovation – innovation in organizational culture and people practices. By learning from global best practices and tailoring them to our local context, we can make meaningful progress. Pay transparency, in particular, offers a practical path forward: it’s a solution that shines a light on inequities so we can address them collaboratively and constructively.

    All have a role to play in this change. The challenge of gender pay equity can be met with the same entrepreneurial spirit that drives startup success. With a balanced perspective, a commitment to neutrality and respect, and a focus on actionable solutions, the Indian startup community can take confident steps toward closing the gender pay gap. The result will be not only a more just workplace for women but a more thriving and innovative ecosystem for everyone.


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