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Tag: Online Reputation Management

  • Key Strategies for Effective Online Reputation Management

    This article has been contributed by Vishnu Sharma, CEO, Rannkly.

    In the era of the digital world, where every business transaction and personal interaction occurs online, managing your online reputation has become an indispensable component of success.

    With just a few keystrokes, potential customers can form an opinion about your brand. Therefore, the importance of implementing effective online reputation management strategies cannot be stressed enough.

    The dominance of social media has made it easy for information to spread like wildfire. A single negative review, an ill-conceived tweet, or a misinterpreted post can potentially tarnish a hard-earned reputation. Therefore, a good online presence can be a catalyst for growth, enhancing your brand image and boosting trust among your target audience.

    In this article, you will be equipped with knowledge of what online reputation management is and what strategies are effective for navigating the digital landscape with ease.

    What is Online Reputation Management?
    Top Online Reputation Management Strategies

    1. Monitor Your Online Presence
    2. Respond to Negative Reviews
    3. Encourage Positive Reviews
    4. Create High-Quality Content
    5. Keep Up With Social Media
    6. Take Advantage of SEO
    7. Utilize the Online Reputation Management Tools

    What is Online Reputation Management?

    Online reputation management (ORM) is the process of monitoring and improving the image of your brand online. It involves checking online conversations about your brand, addressing negative feedback, and leveraging customer feedback to drive improvements and enhance customer satisfaction. ORM plays a vital role in maintaining a positive online presence and promoting a favorable perception of your brand among your target audience.

    The goal of online reputation management is to ensure that the online perception of a brand or individual aligns with the desired reputation and to minimize the impact of negative or harmful content.

    Managing your online reputation effectively can have a profound impact on your brand’s credibility, trust, and overall success. Recognizing this potential, it becomes important to prioritize and actively manage your online reputation.

    Top Online Reputation Management Strategies

    By proactively managing your online reputation, you can ensure that the information available about your brand accurately reflects its values, quality, and customer satisfaction. Here are the top strategies for effective online reputation management:

    Monitor Your Online Presence

    The first step in managing your online reputation is to monitor what is being said about your business online. This involves regularly checking your ratings, reviews, and mentions across different channels.

    There are many tools available to help you through this process. Google Alerts is a useful tool that allows you to receive email notifications when your business name or relevant keywords are mentioned online.

    Online reputation management tools can help you monitor and analyze your online reviews and customer sentiments. One important metric to track is the number of promoters and detractors of your business.

    Promoters are customers who speak highly of your brand, while detractors express negative sentiments. By keeping a close eye on this metric, you can assess the overall sentiment surrounding your business and take appropriate actions to address any issues or concerns.

    Respond to Negative Reviews

    Negative reviews can have a big impact on your reputation if not handled properly. Ignoring them would make the situation worse.

    If you receive negative reviews, it is important to respond in a timely and professional manner. Instead of deleting or disregarding the feedback, take your time to address their concerns and offer a resolution. This demonstrates your commitment to customer satisfaction and shows that you value their opinion.

    Here are some tips to address negative reviews:

    • Apologize: When responding to negative reviews, it’s important to remain calm and empathetic. Apologize for the inconvenience caused to the customer. This shows that you care about their feedback and are willing to take responsibility for their problems.
    • Explain: Take your chance to explain your side of the story if you believe that the customer’s review is unfair or there has been a misunderstanding. However, be sure to keep your cool and respond in a professional manner.
    • Offer Resolution: Offer a solution to address the problem. By showing that you understand their concern and are actively working to resolve the problem, you can turn a dissatisfied customer into a satisfied one.

    Encourage Positive Reviews

    Encourage satisfied customers to leave a positive review on your website, review platforms, and social media sites. Consider offering incentives for customers who leave reviews, such as complimentary dishes, or discounts.

    You can also showcase these positive reviews and customer testimonials on your website or social media platforms. This not only highlights positive feedback but also serves as social proof for potential customers.

    Don’t forget to respond to positive reviews and show gratitude for their feedback. Responding to satisfied customers shows that you appreciate their support and encourages them to continue engaging with your business.

    Create High-Quality Content

    One of the best ways to improve your online presence is to post valuable and high-quality content that is relevant to your target audience. This includes posting blogs, infographics, videos, or social media posts.

    By posting valuable content, you will position yourself as an expert in your industry and attract attention from potential customers. Also, consistency is key. Posting content on a regular basis will build trust with your audience and keep them engaged over time.

    Keep Up With Social Media

    Social media is a powerful tool when it comes to building relationships with customers and promoting your business.

    That’s why you should stay active on social media and regularly engage with your followers. Be consistent with your posts and share interesting content with your audience. Respond to comments and questions, and participate in conversations. Make use of social media features such as polls, surveys, live videos, etc. to gather customer feedback. These interactive elements can increase user engagement and create a sense of community.

    Take Advantage of SEO

    Search Engine Optimization (SEO) is the process of optimizing your website to improve its ranking on search engines. Investing in SEO can help improve your website’s ranking in search results, which will make it more visible to potential customers.

    In order to improve your website’s SEO, you can use a variety of methods, including good and relevant content, optimized title tags and meta descriptions, and links gathered from high-authority websites.

    Utilize the Online Reputation Management Tools

    If you are struggling to manage your online reputation, there are various tools available that can help you in the process. Tools like Rannkly, Birdeye, Locobuzz, Mention, and Hootsuite allow you to track the feedback of your customers or mentions of your business across the web.

    These tools leverage advanced technology to provide detailed insight into your business, including the sentiments of customers, their concerns, the Net Promoter Score of your business, and much more.

    By utilizing these tools, you can effectively track and analyze the online perception of your brand, allowing you to make informed decisions and take appropriate actions to enhance your online reputation.

    Conclusion

    In today’s fast-paced digital world, maintaining a strong online reputation is critical to the success of any business. It is essential for businesses to actively manage their online presence and respond effectively to reviews and comments related to their business, products, or services. With the growing influence of the Internet, businesses must be proactive in maintaining a positive online reputation to build trust and credibility among their target audiences.

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  • What Is Online Reputation Management and Why Should your Business Care?

    Simply put, Online Reputation is how others see you or your organization online. The question is, are you represented fairly?

    Online Reputation Management (ORM) means taking control of the online narrative and protecting your image.

    Typically, organizations only consider Online Reputation Management if a negative news cycle, cyberattack, or a wave of derogatory or false customer reviews impacts them.

    With 93% of all consumers using Google to find information online, online and offline are blending, and Reputation Management is more critical than ever for companies.

    Your Online Reputation is Forever

    Suppose someone writes something negative about your business online. In that case, it can put your business at a severe disadvantage over the long term. You might risk falling victim to a vicious cycle of misinformation and rumors—especially if ignored.

    Digital Reputation firms like TheBestReputation employ propitiatory techniques and strategies to ensure that people find suitable assets when they look for you on the Internet.

    Experienced Reputation Partners can also help create balance, counteract misleading trends, and allow you to portray your business correctly.

    Two Types of Online Reputation Management

    Reactive ORM

    Reactive ORM, sometimes called Crisis Management, is a response to a sudden wave of a vicious news cycle, mass negative reviews, or postings from disgruntled former employees. Businesses can address this by having the right Online Reputation Management partner to craft follow-up content, authoritative media coverage, and custom Search Engine Optimization (SEO) strategy.

    Proactive ORM

    Many organizations leverage ORM tools to scale up their business by dedicating their efforts to producing quality content, monitoring customer reviews, and ensuring their information’s accuracy across business listings.

    Ask for Reviews

    Reviews provide useful information, help your business stand out, and help your business profile rank better in Maps and Search.

    One of the major listings that you can leverage is a Google My Business Listing. It is highly recommended to request reviews from customers by sharing a URL specific to your business. Here are some of the best practices suggested by Google:

    • Remind customers to leave reviews
      Let them know it’s quick and easy to leave reviews. Business owners should refrain from offering incentives to customers to leave reviews. You can also get customers to leave reviews if you create and share a link.
    • Reply to reviews to build customer trust
      Your customers will notice your business values their input if you read and reply to their reviews.
    • Value all reviews
      Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context. If the review doesn’t follow the posting guidelines, you can request its removal.

    Manage your Social Media Profiles

    Managing multiple social media accounts on different social outlets for a small business owner can be exhausting, but it could certainly help in driving high-quality organic traffic to your business.

    Here are some social media management best practices:

    • Research your audience
    • Develop consistent brand guidelines
    • Schedule your content in advance
    • Audit your performance

    Hiring the right agency to blend your Online Reputation Management needs, whether it is Crisis Management, Public Relations (PR), or digital assets creation, and to scale up your brand, by utilizing social media management tools, increasing organic traffic, and SEO is essential to a healthy online presence!

  • Media Corridors: PR Agency to Help Businesses in Building Brands & Maintain Online Reputation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Media Corridors.

    The digital revolution and the growth of social media in the last few years have demanded all types of businesses to go online. The global digital population has reached 5 billion in 2022. When the customers are online, the online presence of businesses has become indispensable for sustaining the market. Building trust among customers and creating a positive brand image and maintaining the reputation becomes of utmost importance after the businesses create their online presence. Online reputation management is the best way to maintain your brand’s image. It helps in conveying the intended brand message to your target audience, developing a strong bond with your customers, and also assists in lead conversion.

    Media Corridors is a global PR & Online Reputation Management Agency to help all kinds of businesses create & maintain a positive brand image and promote their brand. Read to know more about Media Corridors, its founder, services, USP, growth, and the story of its starting up.

    Media Corridors – Company Highlights

    Startup Name Media Corridors
    Headquarters New Delhi
    Industry PR & ORM
    Founder Ayushi Arora Gulyani
    Founded 2015
    Website mediacorridors.com

    Media Corridors – About
    Media Corridors – Founder and Team
    Media Corridors – The Idea and Startup Story
    Media Corridors – Services
    Media Corridors – USP and Innovation
    Media Corridors – Client Communication
    Media Corridors – Challenges Faced
    Media Corridors – Recognition and Achievements

    Media Corridors – About

    As a Global PR & ORM agency trying to break through the clutter, the question is: how do they make their PR strategies stand out? Hence, they focus on their strengths. Media Corridor’s brand storytelling skills, combined with smart campaign planning that can help deepen the emotional connection with audiences, create a positive brand image, and deliver results that matter through the media landscape, whether traditional or digital. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused.

    Media Corridors – Founder and Team

    Ayushi Arora Gulyani - Founder & CEO of Media Corridors
    Ayushi Arora Gulyani – Founder & CEO of Media Corridors

    Media Corridors was founded in 2015 by Ayushi Arora Gulyani. She is the CEO of the startup.

    Ayushi has always wanted to do something more, something big and impactful. Something beyond my marketing skills.

    As a Communications’ professional who has built a career in the PR media landscape after having worked with various media organizations as a Journalist and PR representative viz., Times Group, Network 18, Lintas.

    Ayushi had started with a simple act of kindness, got associated with a NGO, felt their feelings. Celebrated Rakshabandhan with 100 brothers at another NGO, felt brother-sisterhood. Sold a painting made by me to raise money for the food victims in Nepal, felt humanity.

    Started coaching young media students, about building a career as a Communications’ professional, some of whom still visit me and speak with much enthusiasm about the roles they have identified for themselves early in life, felt intelligent.

    These simple act of kindness in her life, and her achievements as a Marketer makes her an overall happy soul who aims to leave her mark in whatever she does.

    Headquartered in New Delhi, Media Corridors has worked with clients across the country and from varied industries. Initially started with business marketing projects of corporates in the technology, hospitality and auto sector and with time they bagged startups, capital investment, and angel networks along with many individual business profiling mandates.

    Media Corridors is a group of Young, talented, enthusiastic and hardworking professionals. They are focused, detail oriented and professional in their approach. The agency has two teams; one deals with Traditional and Digital Public Relations and the other is associated with Content and Online Reputation Management. The team excels in supporting startups by marketing consultancy support and strategies to build the right brand image for investors and their end customers.

    Media Corridors – The Idea and Startup Story

    Media Corridors Logo
    Media Corridors Logo

    Ayushi started her career as a Journalist with Times Group in Bangalore, India. Her love for writing and unwrapping unheard stories through well-articulated articles started here. Later, she switched to Public Relations with Lowe Lintas’ LinOp in the same city to explore the realms of marketing and brand building in the media landscape.

    Switched to Delhi as her new place of residence in 2013, secured a job with Network 18 as a Food Editor with BURRP.com and thoroughly enjoyed working towards her marketing and editorial responsibilities in the hospitality industry. Having worked with a diverse sector client portfolio from auto, technology, to healthcare, lifestyle, real estate, and more, Ayushi started to find a neat balance in her writing and communications skills and was glad PR as a career happened to her.

    She took active part in startup meets, marketing conclaves and gathered some brilliant network of renowned marketing professionals and CEOs. Having gained six years of good working experience, it was about time to follow her dream of setting up a marketing PR venture of her own. Started her business marketing projects of corporates such a IL&FS Technology, InterGlobe hotels and with time bagged more retainers with startups such as Sqrrl, Moglix, Intellolabs, Propstory and more. Today, Media Corridors headquartered in New Delhi has worked with clients across the country with over 100+ clients in 7 years of our existence.

    Media Corridors – Services

    Media Corridors provides services for different domains:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication

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    Media Corridors – USP and Innovation

    A fastest-growing public relations and online reputation management company, engaging media influencers that connect you to your customers and investors through the art of modern dialogue so your business can grow, get highlighted in the media and prosper. The agency aims at helping brands to build an exemplary image in front of their target audience through engaging brand stories. Team Media Corridors analyze and create profiles of the companies according to their area of strength and offers the required communication roadmap respectively. After analyzing the strengths, they create a concept-based marketing plan that resonates with the brand’s USP and brand image being created or managed in front of the appropriate target audience. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused approach, so brands and businesses they work with can stand out and SUSTAIN in the ecosystem at large.

    Media Corridors – Client Communication

    As Media Corridors is a startup of communication professionals, keeping the client updated is one of their main concerns.

    The team follows Multi-channel support, providing client support services across all the available channels like email, live chat, or phone calls. Omnichannel support allows them to deliver seamless and integrated client service across all client touchpoints.

    The team believes that they are Communications professionals who create the perfect bridge between the media and the clients. Factually, this can be done by being more well-read about the industry, clients’ business, and their competition at large. This knowledge is what gives them all the confidence and become better at the job they are doing. The more you trust your own client and their business, the greater the extent to which you are willing to go.

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    Media Corridors – Challenges Faced

    Doing something for the greater good requires an enormous amount of effort. Sometimes you might even end up making mistakes. Having said that, however, what she has learned over the years, is that the ability to mobilise people and keep a ‘Never Give Up’ attitude helps in turning any situation around. Keeping the employees secure and content with their requirements, especially when things got tough, has helped me create a team of PR professionals who are stronger and more focussed than ever! Hence, changing goals to milestones is going to continue at Media Corridors.

    Media Corridors – Recognition and Achievements

    Media Corridors has been awarded many times. It got the awards listed below:

    1. Most Promising PR Agency 2019 by Silicon India
    2. Best Emerging Entrepreneur in Delhi – 2022, Online Reputation Management Consultancy by Business Mint
    3. Most Promising PR Agency 2022 by Silicon India

    FAQs

    When was Media Corridors founded?

    Media Corridors was founded in 2015 in New Delhi.

    Who is the founder of Media Corridors?

    Ayushi Arora Gulyani is the founder of Media Corridors.

    What are the services provided by Media Corridors?

    Media Corridors services include:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication