Tag: online real estate

  • Top Profitable Real Estate Business Ideas in India in 2025

    The business of real estate is serious business and today, it has almost become a gold mine. Truth be told, there are many entrepreneurs who have tapped into it and are making millions. People are always on the lookout to buy houses and buildings and are either looking to buy or rent.

    The real estate sector is expected to grow at a 2.69% annual rate (CAGR 2025-2029), reaching a market value of $727.80 trillion by 2029. It is for this reason that this industry stands with a lot of business opportunities.

    We get many people in our community asking about real estate business ideas. if you are here probably you are looking for the one. You may not know this but there are niches within the industry of real estate that are untapped. If by any chance, you are eyeing this industry for a long time and are on the lookout for a suitable opportunity to tap into it, here are 12 Real Estate business ideas in India that you should consider.

    Real Estate Development Or Construction
    Real Estate Management Company
    Property Styling
    Interior Designing
    Personalized Services
    Renovation And Repair
    Environmental Design
    Online Real Estate Marketing
    Architecture
    Real Estate Appraisal Business or Valuation Company
    Vacation Rental Management
    Landscaping Business

    Market size of the real estate industry in India in 2015 to 2022, with estimates until 2047
    Market size of the real estate industry in India in 2015 to 2022, with estimates until 2047

    Property Management

    Property management in real estate involves maintaining relationships with landlords, tenants, and contractors while handling legal and financial aspects. It requires a real estate lawyer to verify documents, contractors for maintenance and repairs, and an accountant to manage transactions. To simplify operations, businesses can use an online property management platform for secure and efficient management. Many real estate software companies offer customized solutions to streamline tasks and improve efficiency.

    Real Estate Development Or Construction

    This is a multifaceted real estate business idea, which is known to encompass activities that range right from the re-lease and renovation of the existing buildings to the sale of the improved land to the purchase of raw land. If you have the financial gene in you and a good team, it is recommended that you should venture into the development or construction of real estate.

    Real Estate Management Company

    Now, even if you don’t want to venture into the development and construction of the real estate, all is not lost. You can still be in the industry as a real estate management company.

    Many people who own multiple properties find it hard to keep track of everything on those properties let alone manage them. In this case, it will be the job of your company to maintain as well as manage the property of your clients and that too, on a commission basis while making sure that the cash flow from the client’s property stays positive. It is a profitable business related to real estate.

    Property Styling

    Do you know that the property stylists are professionals who are known to prepare buildings for sale or rent? Yep, that’s true. Such business does exist. If you are a property stylist, you will be called upon to add finishing touches to any house or building that is available for sale or rent, so as to make the house or building visually appealing to the customer.


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    Interior Designing

    Of course, who hasn’t heard of the term ‘Interior Design’? As an Interior Designer, you will be expected to beautify the internal aspects of the house. If you are interested, you too can join the team of those who are known to specialize in designing the spaces in the homes of the people while earning a living from it.

    Personalized Services

    One of the most innovative real estate relatad business ideas on the list is personalised services. There is nothing that will beat the idea of personalizing the services for the customers. Do note that it is extremely important to recognize the individual differences among the clients and based on that, you can offer numerous services that will suit their unique needs. Keeping this in mind, you can start a business that gels up with the customers and solve all their real estate related problems.

    Real Estate Business In India

    Renovation And Repair

    There have been a lot of natural calamities and disasters in recent years. Based on that, it would be a good idea if you manage to provide repair as well as construction services along with your real estate or property business. It goes without saying that this growing market will surely bring a whole lot of profit to your company.

    Environmental Design

    Now, this is a trend that has going on during recent years and has been dominating quite a scene. A home that is not only environment-friendly but is also designed to help lower the consumption of electricity is something which will attract the customers in hordes.

    If you can somehow come up with an innovative idea and also make it visually appealing, people will be ready to give you whatever you will quote. Be sure to include such features in your homes too.

    Online Real Estate Marketing

    This is a property business idea that you can start with a low investment. You can offer online marketing services for real estate brokers as well as for agents. By doing this, you will be helping them in running online marketing campaigns through various media channels. If you have a background in online marketing, then, all the more reason to deviate towards this business idea.


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    Architecture

    It is the architects who are known to draw as well as design houses and other structures before they are begun to be built physically. Today, the field of architecture has seen a huge advancement with the introduction of 3D design software packages such as AutoCAD. If you have an eye for design, then you can opt for this business idea by helping people come up with great designs.

    Real Estate Appraisal Business or Valuation Company

    This is another niche into which you can tap. Now, many know that by merely seeing a property, it is quite impossible to tell its true valuation. If you are experienced enough can tell the actual value of any property, then you can start this business. You will be expected to determine the estimate of what the property is worth before it is bought or sold by your client.


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    Vacation Rental Management

    You can manage short-term rental properties for owners who are not around by handling listings, reservations, guest communication, cleaning, and repairs. This business works well in vacation spots like mountain homes or lake cabins, helping owners rent out their properties without hassle. With the rise of platforms like Airbnb, starting a vacation rental management business can be a great way to earn money.

    Landscaping Business

    Landscaping businesses help design and maintain outdoor spaces by planting trees, mowing lawns, and setting up irrigation systems. This hands-on real estate related business includes planting greenery, shaping land, and keeping outdoor areas neat to improve beauty and property value. Services can also include building patios, walkways, or ponds. With low startup costs and a growing demand for landscaping, this business can be a profitable opportunity for both residential and commercial properties.

    Conclusion

    Keep in mind that there are numerous property ideas and opportunities in the real estate industry, and if you have the passion, know-how and the required capital, you will never go wrong with any of these real estate business ideas in India.

    FAQs

    What is a real estate business?

    A real estate business is a business that involves buying, selling or renting properties. A real estate agent assists buyers in helping buy or sell their houses.

    How much does it cost to start a real estate company?

    When starting a real estate company, you require at least $5000 to $10,000 but some entrepreneurs have also started their real estate business for less than $1,000.

    How to start real estate business in India?

    1. Confirm the regulations in your state before getting started.
    2. Choose a unique business name.
    3. Prepare a business plan.
    4. Build your team.
    5. File an Article of Organization with your state.
    6. Create an operating agreement for the business.
    7. Publish an intent to file (if required in your state).
    8. Apply for a tax identification number through the IRS.

    What is the future of real estate in India?

    The real estate sector is expected to grow at a 2.69% annual rate (CAGR 2025-2029), reaching a market value of $727.80 trillion by 2029.

    What are opportunities in real estate business in India?

    Real estate in India offers great opportunities in residential, commercial, and rental properties. Key areas include affordable housing, co-living spaces, property management, real estate tech (PropTech), and vacation rentals. With urbanization and rising demand, investing in real estate development, brokerage, or REITs can be highly profitable.

  • Zillow Success Story – How It Is Revolutionizing the Real Estate Sector

    From ordering gourmet food to getting coaching, everything is available online. Today, even our marketplace is online, whether groceries or property, one can easily buy them online. Traditionally, the real estate market was known for the deals that occurred with the help of unorganized brokers, agents, and middlemen.

    However, with the changing times, the real estate market has shifted on the internet, too; this is why Zillow came into existence with Zillow homes for rent, Zillow homes for sale, Zillow apartments, and much more.

    With due diligence, one can buy or sell properties and houses on real estate websites. In 2023, the National Association of Realtors stated that 52% of the buyers who bought homes found them on the internet.

    As per the report posted on ipropertymanagement.com, real estate websites collectively are known to have been visited more than 120 million times on the internet, and one such dominant platform is Zillow. More than 57 million unique visitors search for properties on Zillow in a month as of 2023. Find more information about the real-estate platform and dive deep into the history of Zillow.

    Zillow – Company Highlights

    Startup Name Zillow
    Headquarter Russell Investments Center Seattle, Washington, U.S.
    Sector Real Estate
    Founders Rich Barton & Lloyd Frink
    Founded 2006
    Revenue $1.945 Billion (2023)
    Website www.zillow.com

    Zillow- About
    Zillow- Startup Story
    Zillow- Business Model
    Zillow – Acquisitions
    Zillow- Revenue Model
    Zillow – Threats to Its Revenue

    Zillow – About

    Zillow is one of the most prominent and famous real estate and home-related brands on the internet today. Zillow Group, Inc. has it focuses on all stages of the home life cycle including renting, buying, financing, selling, home improvement, and so on.

    With its unparalleled data, inspiration, and knowledge of homes and real estate, Zillow Group is committed to empowering its consumers and connecting them with the right professionals to help.

    Concerning the business-to-business (B2B) segment, Zillow Group also develops and provides marketing and technology solutions to help real estate, rental, and mortgage professionals maximize and increase business opportunities.

    This helps them to connect with millions of customers daily and increases their reach as well. Zillow’s Data and voice communication needs are accomplished by threshold communication, which helps safeguard clients from the traditional errands of multiple network and hardware vendors.

    Zillow was founded with the prime objective of finding houses and apartments and helping consumers find their best-match properties, and now the company has expanded its services way beyond. Besides, the Zillow group also operates similar real estate portals like Trulia, Hot Pads, and Street Easy.


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    Zillow – Startup Story

    Zillow Home Page - Zillow's Story
    Zillow Home Page

    The idea of funding a platform like Zillow was initiated in the year 2004 by Rich Barton. At that time, Barton was working at Microsoft Firm. With the thought of changing the real estate industry and transforming the sector, Zillow was formed in the year 2004. The company’s website was launched in 2006, and the company started its operations thereafter.

    Later on in the year, 2010 Barton stayed as the executive chairman, and Spencer Rascoff was appointed as the CEO of the company by the board of directors. After eight years, when Zillow was about to enter the on-demand home-buying market, Barton returned as the CEO of the company to lead in the transition phase. He is still the CEO of the firm.

    In 2018, the company stepped outside the country for the very first time and partnered with Century 21 Canada to list Canadian properties on its website.

    Zillow – Business Model

    Rich Barton - Zillow Founder
    Rich Barton – Zillow Founder

    The whole Business Model of Zillow came down with the single objective to empower people with tools and information so that they make wise decisions in buying, leasing, selling, remodeling, financing, or renting homes.

    The segments that the company has categorized on its portal are:

    1. Sale: The customers in this section can find properties for sale according to their preferences by applying various filters.

    2. Buy: This category is further categorized into different types-

    • Foreclosed: These are the properties where the homeowners have failed to pay the mortgage value, and the property has now gone for foreclosure auction
    • Pre-foreclosure: These are the properties that are in the early stages of being
      repossessed due to the owner’s inability to pay the mortgage amount
    • The others include new constructions, flats recently sold, and for sale by the owner

    3. Rent: In this section, customers can explore options like rental buildings, apartments, or offices.

    4. Home Loans: Visitors on the website can also explore the various financing options, like refinancing rates, mortgage rates, different lenders, etc.

    5. Agents: This is the last category where the visitors can look out for the agent’s help if they wish to. The portal helps you find the right real estate managers, property managers, home inspectors, home builders, etc.


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    Zillow – Acquisitions

    Acquisition Year Company Name Acquisition Price
    2021 VRX Media
    2021 ShowingTime $500M
    2018 Out East
    2018 Mortgage Lenders of America $65M
    2017 New Home Feed
    2016 Naked Apartments $13M
    2016 Bridge Interactive
    2015 DotLoop $108M
    2014 Trulia $2.5B
    2014 Retsly
    2013 StreetEasy $50M
    2012 HotPads $16M
    2012 Mortech $17M
    2012 Agentfolio
    2012 RentJuice $40M
    2011 Postlets $1M

    Zillow – Revenue Model

    Revenue Breakdown of ZillowAnnual Revenue of Zillow
    Annual Revenue of Zillow

    Zillow is a free website when it comes to listing a property for sale or rent. Websites, online tools, and mobile applications are free as well. Even though the company is providing almost everything for free its annual revenue was $1.45 billion (2023). Zillow’s business model is based on peer-to-peer (P2P), agency-to-the-customer (B2C), and agency-to-agency (A2A).

    These are the ways through which Zillow is generating its revenue:

    1. Sale of Advertisements to Property Management Companies

    Zillow has a rental network that maximizes the visibility of the advertiser’s property to the renters. This network comprises Zillow, Trulia, Hot Pads, and Street Easy. Zillow offers this network to property management companies. Such rentals bring a huge part of the revenue for the company.

    2. Premier Services for Real Estate Agents

    Through means of advertising, Zillow’s premier services can bring you buyers, sellers, and better business for agents. If one wants to become a premier agent, Zillow charges a nominal amount that depends on the place and the area. These agents pay Zillow an amount determined by the number of ad impressions delivered to the users of that area.

    3. Ad Sales to Mortgage Lenders

    The platform also sells its advertising space to mortgage lenders and businesses such as general contractors, interior designers, home organization retailers, etc. These lenders and businesses pay Zillow based on cost per click (CPC) or cost per thousand impressions(CPM).

    How Zillow Dominated Real Estate

    Zillow – Threats to Its Revenue

    Zillow heavily relies on advertising revenue for its financial success. However, given that most of its advertising relationships are short-term, there is a risk that Zillow could lose its existing advertisers and struggle to find replacements. This could lead to a decline in its advertising revenue, which would be detrimental to the company’s growth and profitability.

    Furthermore, Zillow’s Premier Agent program, which is a significant source of advertising revenue, could be affected if real estate agents stop seeing the value in advertising on its platform. If agents find other, more attractive options for advertising their services, Zillow’s revenue could suffer.

    In addition, factors beyond Zillow’s control, such as fluctuations in the real estate market or a drop in consumer interest in home buying and mortgages, could lead to a decrease in user traffic to the site and, consequently, lower ad revenue. This would further compound the challenges that Zillow may face in maintaining its financial success.


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    Conclusion

    Zillow is a real estate-focused online brand that has products available for all stages of home life cycling. Zillow was introduced to the world in 2006 after the initiation of re-evaluating the real estate market by Rich Barton, a former Microsoft employee.

    Zillow is known to provide free services to its users related to renting or buying a house, as well as many other similar services. Zillow is considered one of the major players in the real estate sector.

    FAQs

    What is Zillow?

    Zillow Group is one of the major players in the real estate sector, highly known for providing services spanning all the stages of the home life cycle. They provide services like buying, renting, leasing, and financing a property.

    When did Zillow start?

    Zillow was started in the year 2006. The CEO of Zillow is Rich Barton.

    Who owns Zillow?

    Rich Barton, a former Microsoft employee, owns Zillow.

    Who are Zillow’s competitors?

    Some of Zillow’s competitors are BoldLead CRM, Realtor.com, Zumper, Apartments.com, etc.

    How does Zillow’s business model?

    Zillow earns its revenue from multiple sources; some of them to be counted are selling advertisements, providing premier services to its customers, etc.

  • 10 Best Property Management Software in 2023

    You wake up one day and see dozens of messages, complaints and multiple requests from your tenants. As soon as you go through the first request, you get ten more at once, putting you under pressure. Responding to all tenant requests is difficult and practically impossible to accomplish.

    Whether you are an independent landlord or a commercial property manager, managing your property is vital to surviving in the highly competitive modern-day market. Apart from this, it is equally important to automate and streamline your tasks.

    However, managing properties can be a complex and time-consuming task, especially for property managers who are responsible for multiple properties. This is where property management solutions come in. Messages, requests, or complaints, property management software allows you to streamline all these under a single bracket.

    So, what is property management software? How do they work? This article will give you a brief overview of property management software, as well as give you a rundown of the top property management software options on the market today.

    What Is A Property Management Software?
    Types of Property Management Software
    How to Select Property Management Software
    10 Best Property Management Software

    1. Rent Manager
    2. Appfolio
    3. Yardi Voyager
    4. MRI Software
    5. TenantCloud
    6. Buildium
    7. Spark Rental
    8. Re-Leased
    9. Propertyware
    10. Condo Control

    What Is A Property Management Software?

    Property management software is an app-based software tool that comes with multiple functionalities that allow landlords and commercial property managers to streamline their day-to-day operations. Property managers can automate their back-office, financial, and administrative processes with property management software.

    A typical property management software generally offers the following features:

    • Maintenance Tracking
    • E-Leases And Lease Management
    • Document Storage
    • Online Tenant Portal
    • Rent Payment Processing
    • Tenant Checks (Screening)
    • Property Marketing
    • Online Payment Processing

    Depending upon your needs and requirements, the property management software you select will offer you a wide range of services based on the size and type of your portfolio.

    Most Common Property Management Services
    Most Common Property Management Services

    Given the various features present, property management software saves you precious time by significantly reducing your workload and streamlining existing workflows. Whether you’re managing thousands of units or you own only one property, property management software can make your life easier.

    The primary benefits associated with property management software can add to the growth of your business as well as create new opportunities to grow.

    Here are some of the benefits:

    • Streamlines Accounting
    • Automates Communication System
    • Acts as a Growth Catalyst

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    Types of Property Management Software

    As we mentioned earlier, whether you are managing multiple units or just a single property under your management, property management software can make life easier. Accordingly, this property management software is divided into two types as

    1 – Residential Property Management Software

    Residential property generally refers to residential housing, student housing, and other affordable housing societies that are usually managed by independent landlords who manage not more than 5 properties at a time.

    Accordingly, property management software for residential properties is generally free to use and provides a good degree of automation by providing the features you need. However, if you manage more than 100 properties, then you need something more powerful that allows you to automate your administrative tasks.

    Residential Property management software is a basic solution that gives you all the must-have features followed by some advanced add-ons like AI Leasing and 24/7 customer support.

    2 – Commercial Property Manager Software

    Unlike residential property management software, commercial property management software is more robust and is made primarily if you own properties such as retail stores, office spaces, industrial properties and more.

    Commercial property management software gives you all the solutions followed by marketing and leasing features curated especially for your commercial needs. Commercial property management software provides all market features which are not found in any residential property management software. This includes features such as common area maintenance, corporate accounting, and so on.

    How to Select Property Management Software

    When researching property management software, make sure you take into account the size and type of portfolio you have. Furthermore, there are certain criteria you should also consider while evaluating property management software. To avoid common mistakes in evaluation, here are the factors to consider when selecting a property management software:

    Features

    When it comes to choose property management software, it is important to be aware of the features of the management software. But with dozens of features, it can be hard to keep track of which specific feature is present in which software.
    The best way to do this is to create a feature track sheet that includes the features needed and then all the additional features you think might be nice to have. Doing so will help you narrow down the platforms based on relevance. Maintenance tracking, in-app messaging and online payment processing are just some of the features that will help you customize your business. Meanwhile, extra features usually mean you have to give up some essential features.

    Usability

    Most software management software comes with a free trial feature that allows you to evaluate the usefulness of the software for a set period of time. While choosing a property management software, the free trial will help us evaluate its usefulness and get a rundown of the various features and workflows and get an overall feel of the software.

    From the user interface to the features, the free trial gives you a walkthrough of everything. If some management software doesn’t have a free trial feature, you can always schedule a product demo.

    Price

    Once you are done with the free trial or a product demo, it’s time to move ahead with one of the shortlisted software. Each property management software will have different prices depending on the sophistication of the product. While some software will charge you monthly fee, some prefer to charge their clients an annual fee for their services. Furthermore, the pricing also depends on whether you are a small business owner or a commercial property manager.

    Customer Support

    When it comes to using property management software, you know you will be using it constantly. However, this makes it prone to certain issues every now and there. This is where you need software with an exceptional customer support programme.

    Rock-solid customer support can be crucial and a time-saver when it comes to troubleshooting. Also, if you are using a particular software for the first time, the customer support can help you solve many of your queries.

    Here is how you can evaluate the level of customer support based on the following questions

    • Does the software company have live chat, phone, and email support?
    • Is there one-on-one onboarding support present?
    • Does the company provide customer support services 24/7?
    • Is customer support a part of all subscription plans?

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    10 Best Property Management Software

    Imagine using a fax machine in a land of smartphones. The idea is so crazy that one can barely imagine it. The same is the case with property management solutions. Each passing year brings a plethora of new software, while either ditching the existing ones or making significant updates.

    Be that as it may, you should stay on top of this matter and get the best property management software for yourself. However, given the number of options at your disposal, choosing the right software can be difficult.

    This is where we come, we have shortlisted the top 10 Best Property Management Software you should try in 2023:

    Rent Manager

    Website www.rentmanager.com
    Rating 4.4/5
    Founded 2020
    Users 3097
    Free Trial Available
    Platforms Supported Web, Andriod, iPhone/iPad

    Rent Manager Property Management Software
    Rent Manager Property Management Software

    Rent Manager is one the largest e-payments processor in the real estate industry with over 3 million units on its payroll. It is an extremely convenient and extremely easy-to-use property management platform that gives you access to dozens of features such as:

    • Management Database
    • Integrated Accounting
    • Contact Management
    • Work Order Capabilities
    • Marketing Solutions

    With access to these solutions, you can track, manage, and resolve your service issues while simultaneously keeping an eye on your accounts and finances in the form of detailed reports. Whether you are looking for tenants or buyers for a property, you can design a highly interactive design that integrates directly with Rent Manager.

    In addition, the platform is completely mobile-friendly which means you can accept payments, organize and supervise inspections, enter work orders, take photos and more, and note all issues and complaints on the go.

    Not only is Rent Manager for property managers themselves, but tenants also have access to real-time information and transaction records, sign their leases, pay rent, and perform other tenant activities from their app.

    Rent Manager Property Management Software

    Pricing:

    Plan Monthly Price
    Basic $1.00 Per Unit, Per Month, Unlimited Users
    Plus $1.50 Per Unit, Per Month, Unlimited Users
    Premium $2.25 Per Unit, Per Month, Unlimited Users


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    Appfolio

    Website www.appfolio.com
    Rating 4.6/5
    Founded 2006
    Users 17,000+
    Free Trial Available
    Platforms Supported Web, Andriod, iPhone/iPad

    Appfolio Property Management Software
    Appfolio Property Management Software

    If you are a company with a wide portfolio, then Appfolio property management software is the best for you. Whether you are managing a multifamily, single-family, condo, or student housing accommodation, Appfolio will for you. This comprehensive property management software is extremely easy to learn and equally easy to use. Furthermore, the developer team is constantly working on taking feedback, adding new features and improving the app.

    With AppFolio, you get access to features such as:

    • Owner Portal
    • Maintenance Request Management
    • Marketing Tools
    • Rental Application Management
    • Accounting
    • Lease Tracking
    • Contact Information
    • Billing and Invoicing
    • Commercial lease templates
    • Residential Lease Templates
    • Lease Origination

    Similar to Rent Manager, Appfolio has a mobile-friendly version, using which you can access all the important things on the go. This intuitively designed app is self-automated and has rich functionality that combines to provide you with a comprehensive user experience.

    The Plans for Appfolio start at $1.40/month and there is also a free trial for you to get an overview and check whether it suits your needs. Lastly, the user-friendly interface of the platform is easy to navigate and highly intuitive.

    Pricing:

    Residential:

    Plan Monthly Price
    Core $1.40 starting price per unit / per month
    Plus $3 starting price per unit / per month

    Community Associations:

    Plan Monthly Price
    Core $0.80 per unit / per month

    Commercial:

    Plan Monthly Price
    Core $1.50 per unit / per month
    Plus $3 per unit / per month

    Yardi Voyager

    Website www.yardi.com
    Rating 4.2/5
    Founded 2012
    Users 12,000+
    Free Trial Not Available
    Platforms Supported Web

    Yardi Voyager Property Management Software
    Yardi Voyager Property Management Software

    Unlike the previously mentioned software on our, Yardi Voyager is one of the few platforms that are perfect for both commercials as well as enterprise property management. Established in 1982, the company has received an A for its dedication to customer service when it comes to providing them with the best real estate software.

    Furthermore, you can customize this software based on your business requirements. Accordingly, the website will suggest custom quotes to choose from. With Yardi Voyager, you get access to several features that are specific to different types of residential and commercial properties such as:

    • Affordable Housing
    • Senior Living Facilities
    • Military Housing
    • Office Spaces
    • Retail Offices
    • Airports
    • Ports
    • Recreational Spaces
    • Parks
    • Government Edifice
    • Storage Facilities
    • Student Housing

    Depending on the type of portfolio you have, you bundle the specific products to build yourself software that will take care of everything right from marketing and leasing to accounting and reporting. Moreover, the software is mobile-friendly and is native to both Android and iOS.

    Given the diverse set of features present in Yardi Voyager, it is the perfect fit if you are a large property management company.

    Pricing:

    They have custom pricing. Contact Vendor directly for pricing information.

    MRI Software

    Website www.mrisoftware.com
    Rating 4.3/5
    Founded 2010
    Users 17,000+
    Free Trial Not Available
    Platforms Supported Web, Android, iPhone/iPad

    MRI Property Management Software
    MRI Property Management Software

    MRI property management software is designed exquisitely for commercial and large apartment buildings. What makes MRI software unique is that this property management software is generally owned collectively by a group of investors rather than a single landlord.

    Since a group of investors requires a certain set of tools for analysis, this software is heavier compared to the rest as it comes loaded with numerous features that cannot be found in other property management software.

    In addition to rental management, MRI software also has a few planning tools in its arsenal using which you can:

    • Manage And Plan Investments
    • Track Investments
    • Manage Spaces
    • Devise A Strategic Plan
    • Property Management And Accounting
    • Lease Abstraction
    • Facility Management

    Unfortunately, there is no free trial on offer. However, the software application is native to both Android and iOS and offers a comprehensive view of property management, accounting, and other facilities required for your real estate business.

    Pricing:

    They have custom pricing. Contact MRI software directly for pricing information.

    TenantCloud

    Website www.tenantcloud.com
    Rating 4.1/5
    Founded 2014
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad

    TenantCloud Property Management Software
    TenantCloud Property Management Software

    What makes this software unique is that this property management software is 100% free. If you’re a manager with 75 or fewer units, all of the features available are free to use. It is completely cloud-based service and does not have desktop installation. You get access to all the basic accounting features like online rent payments and financial reports. In addition, you can streamline your work order, vendor payments, and other related tasks.

    Although it is free, TenantCloud offers all the features one would expect from a paid application such as:

    • E-Payment Services
    • Tenant Screening
    • Late Fees Calculation
    • Advertisement
    • Maintenance Requests
    • Online Tenant Portal

    TenantCloud has online training, support, and product demos to help customers know what they’re getting. Additionally, the software has webinars on offer multiple how-to guides clearly designed followed by excellent 24/7 support for the customers.

    Pricing:

    Plan Monthly Price
    Free $0/month
    Starter $15/month
    Growth $50/month
    Business Custom plans

    Buildium

    Website www.buildium.com
    Rating 4.5/5
    Founded 2004
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad

    Buildium Property Management Software
    Buildium Property Management Software

    If you are looking for full-featured software that does everything, then your search stops at Buildium. This multi-functional property management software has a vivid interface that allows you to perform several tasks with ease.

    You can manage vacancies, attend to maintenance requests as well as organize your accounting. Moreover, you can set up rent reminders, generate detailed reports on demand, and create a complete bookkeeping within minutes.

    Furthermore, the software allows you to choose a plan based on the size and type of property you own and manage. In addition to all the features present, Buildium has integrated with several third-party platforms such as Forte, HappyCo, Hotpads, Lovely, MSI, and so on.

    Pricing:

    Plan Monthly Price
    Essential starting at $52/month
    Growth starting at $166/month
    Premium starting at $479/month

    SparkRental

    Website Sparkrental.com
    Rating 4.7/5
    Founded 2016
    Free Trial Available
    Platforms Supported Web

    SparkRental Property Management Software
    SparkRental Property Management Software

    To manage your rental income, SparkRental is another piece of property management software using which you can post rental listings on multiple websites with a simple click. Moreover, you can request and manage all your rental applications online.

    Also, SparkRental allows you to download tenant notices followed by eviction notices for each state at no extra cost. Furthermore, with SparkRental, you can request an all tenant screening reports comprising credit, criminal, and prior eviction information.

    This property management software has a new feature in the pipeline that will soon allow property managers to outsource their property maintenance calls for a small monthly charge.

    Pricing:

    Pricing varies.

    Re-Leased

    Website www.re-leased.com
    Rating 4.5/5
    Founded 2012
    Users 6000+
    Free Trial Not Available
    Platforms Supported Web, Android, iPhone/iPad

    Re-Leased Property Management Software
    Re-Leased Property Management Software

    From commercial to residential, Re-leased will take care of all your property management needs. This automated and intelligent property management software will ensure that you never miss important dates, action items, or any lease event.

    With Re-Leased, you get a complete, timely and fully automated workflow on your dashboard that includes multi-layered reporting and an analytics report. Thanks to the software’s powerful insights, you can map out your areas of growth, improvement, and potential revenue streams to boost your overall work efficiency.

    Furthermore, the software offers a cloud-based application solution that allows you to access important information anytime, anywhere, and from both iOS and Android-powered devices.

    Pricing:

    They have custom pricing. Contact Re-Leased directly for pricing information.

    Propertyware

    Website www.propertyware.com
    Rating 3.8/5
    Founded 2008
    Users 1100+
    Free Trial Not Available
    Platforms Supported Web, Android, iPhone/iPad

    Propertyware Property Management Software
    Propertyware Property Management Software

    If you are a landlord who manages single family homes, you can understand how overwhelming property management becomes after a while. This is where Propertyware will be your best friend which is built with the simplest interface.

    Although it doesn’t have dozens of features as compared to other software, it has just the right amount of software suites you need when managing the above properties. The software is easy to learn and easy to use.

    Each plan present at Propertyware allows you to list vacant properties, screen new tenants, collect rental payments, schedule maintenance and receive your financial reports.

    Pricing:

    Plan Monthly Price
    Basic $1.00 unit/month
    Plus $1.50 unit/month
    Premium $2.00 unit/month

    Condo Control

    Website www.condocontrol.com
    Rating 4.7/5
    Founded 2008
    Free Trial Not Available
    Platforms Supported Web, Android, iPhone/iPad

    Condo Control Property Management Software
    Condo Control Property Management Software

    With Condo Control, you get software that is easy to use and is loaded with dozens of rich features that give you absolute control over your properties, both big and small. Established in 2008, Condo Control serves condominiums, co-ops, HOAs, and management companies, among other industries.

    This diverse range of features goes from accounting integration, online payments, announcements, violation tracking, schedule maintenance requests, and more. It can also integrate with various software solutions so it can play well with your existing processes. All these features streamline your workflow both as property managers and residents.

    Condo Control – Property Management Made Simple

    Pricing:

    They have custom pricing. Contact Condo Control directly for pricing information.

    Conclusion

    Property management software is cloud solution landlords and property managers can implement to help benefit their business. This software will help add to your profits by streamlining your business workflow and reducing workload. If you are a commercial property manager, these property software can be a major time-saver for your business.

    Most of these platforms are free to use while some charge you a monthly or yearly fee. However, make sure that you choose the software based on your needs and requirements, mainly the size and type of your portfolio. Also, to ensure that you get yourself the best software, make sure you consider software criteria such as usability features.

    As a landlord or a property manager, this property management software can be of great help in streamlining your day to day operations.

    FAQ

    What is property management software?

    Property management software helps landlords and real estate professionals track leases, residents and maintenance tasks, as well as collect rent and manage finances.

    Why do I need property management software?

    Property management software can help you save time and money by automating many of the tasks associated with managing rental properties. It can also improve the overall organization and efficiency of your business, making it easier to manage multiple properties at once.

    What to look for in property management software?

    Specific key rental management tools include professional-level accounting, online rent payment, tenant communications, asset control, inspections and maintenance.

    What is property management CRM?

    Property management CRM is specially designed software that helps property owners and managers to establish a successful relationship with current and prospective residents.

    Which is the best property management software?

    The following are the best property management software

    • Rent Manager
    • Appfolio
    • Yardi Voyager
    • MRI Software
    • TenantCloud
    • Buildium
    • Spark Rental
    • Re-Leased
    • Propertyware
    • Condo Control

    Can property management software help with tenant screening?

    Yes, many property management software solutions include tenant screening features such as background checks, credit checks, and rental history checks. These features can help you make informed decisions about potential tenants and reduce the risk of problematic renters.

    Can property management software integrate with other business tools?

    Yes, many property management software solutions offer integrations with other business tools such as accounting software, online payment systems, and marketing platforms.

  • 9 Proven Lead Generation Strategies for Growing Real Estate Business

    There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

    Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

    Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

    1. Acquire Networks
    2. Join Marketplace
    3. Ask for Referrals
    4. Build Partnerships with Local Businesses
    5. Leverage Social media
    6. Employ Video Marketing
    7. Create Content Marketing Campaigns
    8. Optimize Your Website for SEO
    9. Attend Expos and Tradeshows

    1. Acquire Networks

    Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

    It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

    You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

    To expand your real estate network:

    • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
    • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

    2. Join Marketplace

    Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

    Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

    Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

    3. Ask for Referrals

    According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

    Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

    Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

    It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

    4. Build Partnerships with Local Businesses

    Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

    5. Leverage Social media

    Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

    You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

    6. Employ Video Marketing

    According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

    Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

    7. Create Content Marketing Campaigns

    Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

    Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

    8. Optimize Your Website for SEO

    Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

    Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

    9. Attend Expos and Tradeshows

    Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

    Conclusion

    Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

    Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

    Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

    FAQs

    How to generate leads for real estate?

    You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

    What are some of the types of real estate leads?

    Referrals, Organic, Portals, PPC, and Social Media

  • 99acres.com – The Story of India’s No.1 Property Portal

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 99acres.

    In a world full of hectic schedules people really do not have time to go outside to search for homes or properties. Or maybe if a family is shifting from Mumbai to Pune, it is not an easy task to find a home in the new city. But things are not this difficult these days. Thanks to the real estate property search portals. One of the leading property search portals that lakhs of Indians rely on is 99acres.com. Here is the story of 99acres.com, India’s No.1 Property Portal.

    99acres – Company Highlights

    Startup Name 99acres
    Headquarters Noida, Uttar Pradesh, India
    Sector Real Estate
    Founder Sanjeev Bikhchandani
    Founded 2005
    Parent Organization Info Edge
    Website 99acres.com

    99acres – About
    99acres – Founder
    99acres – Business Model & Revenue Model
    99acres – Investments
    99acres – Competitors
    99acres – Growth
    99acres – FAQs

    99acres – About

    99acres.com was founded in 2005 by Sanjeev Bhikhchandani, a Padmashri award-winner entrepreneur. Today 99 acres is a leading real estate search portal of India, which assists you in buying, selling, and renting real estate properties. 99acres.com is not just about finding and advertising residential properties, you can also find and list commercial properties, upcoming real estate projects, PGs, and co-working and co-living spaces via 99acres.com. You can also find dealers in a given area through the website.

    Logo, 99acres

    99acres is the subsidiary of Info Edge. Other than 99acres.com, Info Edge is also the parent company of other popular businesses like Naukri.com, naukrigulf.com, Firstnaukri.com, AmbitionBox, and jobhai.com.

    99acres.com – Founder

    Sanjeev Bikhchandani

    Sanjeev Bikhchandani, founder 99acres.com(Info Edge)
    Sanjeev Bikhchandani, founder 99acres.com(Info Edge)

    Sanjeev Bikhchandani is a renowned name in the Indian Business community. Born in 1964 in Delhi, Bikhchandani is an Economics graduate and alumni of IIM Ahmedabad. Bikhchandani, from a young age, had a bent towards entrepreneurship and tried his hands in various small businesses.  Naukri.com India’s pioneer job search portal is the brainchild of Sanjeev Bikhchandani. The Naukri.com idea was developed by Bikhchandani while he was working out of a small servant quarter above a garage. The seed capital for starting Naukri.com was just Rs 2000. Later Naukri.com went on to become the first dot-com company to be listed on the Indian stock exchange. Besides 99acres.com and naukri.com, Sanjeev Bhikchandani is the mind behind popular sites like siksha.com, naukrigulf.com, and jeevansathi.com. Bikhchandani was awarded the prestigious Padmashri award in 2020. He has received many rewards and recognition for his contribution to the Indian economy and business.

    99acres – Business Model & Revenue Model

    The business model of 99acres is very simple. 99acres.com connects real estate buyers and sellers, house owners, and tenants.  Sellers, house owners, and property dealers can list their real estate properties, post pictures of their property, and find interested buyers and tenants. While a limited number of listings is free on 99acres.com, once the limit is over, one needs to pay for the listing.

    99acres.com’s primary sources of revenue are

    • property listing charges
    • subscription fees
    • charges for marketing real estate properties, new real estate projects on the 99acres.com website
    • Charges for Ads on Website
    • Charges for promoting and featuring builders and dealers on the  website

    NoBroker Success Story – Idea | Business Model | Revenue | Founders
    The content in this post has been approved by the organization NoBroker. Anything that has to do with real estate [/real-estate-startups-india/],specifically as a purchaser, is convoluted and annoying. The constant nagging bymiddlemen and sellers, lack of fluid communication, and running helter-s…


    99acres – Investments

    In November 2018, 99acres invested $1Million in BigStylist, A Salon at Home Service.

    Date Funding Round Money Invested Organization Name
    November 8, 2015 Seed Round $1 million BigStylist

    99acres – Competitors

    The top competitors of 99acres.com are MagicBricks, Housing.com, and IndiaProperty.

    MagicBricks

    It is the top competitor of the company 99acres. The company is headquartered in Noida, Uttar Pradesh, India, and was founded in 2006.

    Housing.com

    It is seen as one of the top competitors of 99acres. The company is headquartered at Gurgaon, Haryana, India, and was founded in 2012.

    IndiaProperty

    IndiaProperty is headquartered in Chennai, Tamil Nadu, India, and was founded in 2006.


    99acres Vs. MagicBricks- Know Who Wins- Startup Talky
    If we have to point out some of the worst fights online, the fight between99acres Vs. MagicBricks will be one of them. The two have been in real estatefor years, but their fight has made more headlines than their achievements inthe real estate business. The 99acres Vs. MagicBricks conflict surely…


    99acres – Growth

    99acres.com is performing well and has contributed a huge chunk to the growth of its parent company Info Edge. In quarter II of 2019, Info Edge’s revenue jumped to Rs ₹316.6 crores from ₹265 crores, which was the revenue in the 2nd quarter of 2018. This jump in revenue was supported by 99acres.com’s 20% growth in revenue and billing in the same quarter.

    However in January 2020, in an interview given to ETNOW, Hitesh Oberoi, the MD, and CEO of Info Edge India Ltd said that 99acres.com’s growth is declining due to the slowdown of the real estate market. But he expected the things to turn for better in a year or two.

    Further, the real estate segment also suffered due to the Covid induced Lockdown, which resulted in a decline in revenue for 99acres.com. In the Q4 of Fy 2020, 99acres.com’s billings fell by 24%  Y-0-Y to INR 50.7 Cr from INR 66.7 Cr. Revenue for Q4 of FY 2020 increased by 3.6% Y-o-Y to INR 56.4 Cr. Q4 EBITDA is INR 2.2 Cr.

    On an annual basis, billing and revenue for Fy 2020 increased by 3.5% and 18.8% respectively. Thus billing for FY 2020 is INR 213.9 Cr and revenue for FY 2020 is INR 228 Cr. EBITDA for FY 2020 is INR 8.4 Cr.

    Traffic to 99acres.com that declined to single-digit due to the Lockdown, is now slowly bouncing up.

    99acres – FAQs

    Who is the owner of 99acres?

    Sanjeev Bikhchandani is the founder/owner of 99acres.com.

    Is 99acres Free?

    A limited number of listings is free in 99acres. 99acres is completely free for property searchers.

    Is 99acres Profitable?

    In Q1 of Fy 2020, 99acres posted a Rs 3.4 Crore Loss before Tax. In Q1 of FY 2019, 99acres reported Rs 12.86 Crore Loss before Tax.

  • Top 12 Creative Real Estate Marketing Ideas that Will Surely Attract Customers to your Business

    When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.

    The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.

    “Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams

    1. Build a Website
    2. Create Blogs
    3. Start Email Marketing Campaign and Newsletters
    4. Virtual Staging
    5. Use Instagram to Market your Property
    6. Use a Drone to Photograph your Property
    7. Employ Experiential Marketing
    8. Seek Social Media Influencers
    9. Use Television and Radio
    10. Ask for Referrals
    11. Build your Brand
    12. Create and Upload Videos of your Property
    FAQ

    1. Build a Website

    Build a website for your business
    Build a website for your business

    At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.

    So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.

    2. Create Blogs

    Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.

    3. Start Email Marketing Campaign and Newsletters

    One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.

    4. Virtual Staging

    Virtual Staging
    Virtual Staging

    Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.

    5. Use Instagram to Market your Property

    There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.

    6. Use a Drone to Photograph your Property

    Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.

    7. Employ Experiential Marketing

    In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.

    8. Seek Social Media Influencers

    Hire Influencers
    Hire Influencers

    As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.

    9. Use Television and Radio

    To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.

    10. Ask for Referrals

    Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.


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    11. Build your Brand

    Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.

    12. Create and Upload Videos of your Property

    Create Videos of the Property
    Create Videos of the Property

    Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.

    Conclusion

    Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.

    FAQ

    What are some examples of marketing strategies in real estate?

    Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.

    What are the 4 P’s of marketing in real estate?

    These four P’s of property marketing are People, Price, Promotion, and Product.

    How do you attract customers to buy the property?

    Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.

  • 99acres Vs. MagicBricks- Who Wins?

    If we have to point out some of the worst fights online, the fight between 99acres Vs. MagicBricks will be one of them. The two have been in real estate for years, but their fight has made more headlines than their achievements in the real estate business. The 99acres Vs. MagicBricks conflict surely has a deep impact on the customers. Even I was confused if I want to do something with my property or look for one which one should I choose? 99acres or MagicBricks? Both claim they are the best. But why? Through this article, we have listed out the points from both sides in the 99acres Vs. MagicBricks conflict for you to choose the winner in the end-

    Performance of 99acres

    Home purchasing feeling improved as open area banks and private players sliced home credit loan costs to a 15-year low. Below the list shows how 99acres have performed this year.

    Pre-COVID Times

    • 2020 took the inquiries up by 80% of the pre-COVID times.
    • Engineers detailed a 50 percent recuperation in the number of exchanges.
    • The resale portion stayed under tension with bargains shutting at a 2-5 percent limited rate overall.
    • With an expansion of more than 31,000 units in metro urban communities, new dispatches went up by 4.5 times.

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    Post-COVID Times

    • Post the COVID-19 episode, 99acres saw a drop with around 33,000 units in Jul-Sep 2020
    • 2.5 occasions of the deals detailed in Apr-Jun 2020, for example, 9,700 units. Mumbai and Delhi drove other metro urban communities regarding the deal volume and comprised around 29 percent and 22 percent of the absolute exchanges, separately.
    • The provided property cost estimates stayed unaltered across urban communities. Notwithstanding, with offers, limits, and dealings on the table, exchanges shut at an adjusted cost of around 2-5 percent on a normal.
    • The most noticeably terrible influenced were Chennai and Delhi NCR, which endured the worst part of a high divergence popular and flexibility.
    • Bangalore and Hyderabad were the main business sectors that supported costs amid the pandemic and the resultant financial plunge because of the strength of end-clients and a positive interest flexibly condition.
    99acres
    • New dispatches went up by 4.5 occasions with the expansion of around 31,000 units this quarter, as against 5,500 units in the past quarter.
    • The unsold stock plunged by a small one percent, YoY, and remained at 4.4 lakh units toward the finish of September 2020.

    Here’s how to start a real estate business in India | Startuptalky
    Real estate. This industry is all about interpersonal relationships. Numbers,statistics, data, and all other aspects of a typical business are renderedirrelevant unless you are skilled in bonding with people. Real estate deals withsome of the most important moments in a person’s life- like buying…


    With the business sectors opening up around mid-June, a couple of engineers dispatched new undertakings, while the greater part centered around finishing and selling their continuous tasks. Homebuyers, be that as it may, stayed mindful of under-development tasks to limit the danger in their ventures. Prepared or close prepared units collected most extreme footing.

    Performance of MagicBricks

    With the Covid-19 pandemic having on a very basic level modified everyday connections for most, India’s land area has needed to zero in on highlights, for example, video walkthroughs and online rental installments, and even cashbacks and prizes to squeeze out development. Since the Covid-19 effect on the area has been grave, land tech new businesses would likewise have to have strong establishments to defeat the emergency.

    magicbricks

    One such organization is Times Internet-claimed land posting commercial center MagicBricks. As the organization plans for the post-COVID-world, it could cheer up from its to some degree improved monetary execution in the financial year finishing March 31, 2020, or FY20. Below the list shows how MagicBricks have performed this year.

    • As indicated by MagicBricks’ financials, and verified by Inc42, the organization recorded an income of INR 246.28 Cr in FY20, a 16% expansion from its income of INR 213.24 Cr in FY19.
    • The organization’s costs became 9%, from INR 221.13 Cr to INR 241.81 Cr.
    • While a year ago, the organization recorded a deficiency of INR 7.89 Cr. this year, it has figured out how to turn a thin benefit of INR 4.47 Cr.
    • Furthermore, with the conceded charge recorded down as a resource and added to the EBITDA, the organization has announced a general benefit of INR 49.63 Cr.
    • The expense of materials devoured, worker benefits cost, account expenses and devaluation, exhaustion and amortization cost saw an expansion.
    • Costs regarding upkeep, power, travel and other various costs, declined by 9%, from INR 117.92 Cr to INR 107.49 Cr.

    Land tech organizations are focusing on highlights to fill the dispersion hole, especially for home viewings and documentation. The filings express that MagicBricks is hoping to add more highlights in its differentiated portfolio and that during FY20, the organization put resources into “land supplies of huge designers across India for capital appreciation.”


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    It is important that before this month, the Times Internet-possessed organization augmented its bundle of administrations to incorporate a scope of rental arrangements, for example, tenant contracts, inhabitant confirmation, and pay lease, as it broadens its property administrations commercial center.

    Administrations for occupant confirmation and tenant contract can be profited at costs beginning INR 499. Inhabitants can likewise utilize MagicBricks’ Pay Rent stage to move leases up to INR 45,000 to their landowners by utilizing Mastercard and procure reward focuses, the organization said in a delivery.

    A Brief Overview of Traffic in 99acres Vs. MagicBricks

    • Monthly visitors: MagicBricks wins
    • Average Daily visitors: MagicBricks wins
    • Clicks per visitor: MagicBricks wins
    • Total Minutes spent on the site by the visitors: 99Acres wins
    • Unique visitors: 99acres wins

    Now several other aspects can be kept in mind like site accessibility, a total number of customers handled, successful and failed projects, etc. to conclude. In a nutshell, we keep it on the readers which one they prefer in their real estate related matters. As of this current month-

    • MagicBricks successfully has more than 1 Mln dynamic property postings, of which, 58% are available to be purchased and 42% for lease
    • 2.1 lakh selective postings posted uniquely on its foundation by singular landowners from across 700 towns and urban communities.

    In this case, MagicBricks wins, but as we already said, it’s up to an individual which one he/she prefers as in the conflict of 99acres Vs. MagicBricks, both have a lot to offer.

  • Top 10 Real Estate Websites: Finding Home Is Easy

    According to a survey done by top 10 real estate websites in 2017, 51% of the total home buyers found their home on the internet. In fact, people do depend and trust on real estate websites to make a purchase. So, here are the top 10 real estate websites that you can refer to before buying a property.

    You can use these top 10 real estate websites if you are searching for a new real estate website provide. These sites will provide with resources to help potential buyers as well as sellers. Let’s get to know about these websites.

    Here’s how to start a real estate business in India | Startuptalky
    Real estate. This industry is all about interpersonal relationships. Numbers,statistics, data, and all other aspects of a typical business are renderedirrelevant unless you are skilled in bonding with people. Real estate deals withsome of the most important moments in a person’s life- like buying…

    99Acres

    free property sites in india_startuptalky
    99Acres

    In India, 99Acres is one of the top real estate websites that provides for real estate agents, brokers and customers. It helps the user to find a property in more than 50 cities. With a user-friendly website and a mobile application, this website has won GSF Mobile Appies Award Winner 2015 under the real estate category. It also has become the 2nd largest property portal with an Alexa ranking of 140 in India.

    MagicBricks

    MagicBricks is not only one of the top 10 real estate websites but also deemed the most preferred property website in India. This has been reported by an independent survey. At present, this website has over 7000 properties for sale. A venture of Times Of India, this website is managed by Bennett, Coleman & Co. Ltd.

    top 10 real estate websites_startuptalky
    MagicBricks

    It also features a number of new projects according to the user’s choice. Not only that, but the user can also get information about home loans, legal, taxation, home insurance, and government policies related to private properties.

    Housing.com

    best property websites_startuptalky
    Housing.com

    One of the most verified property listing websites, it currently has over 1 lakh sellers on its website. Founded in 2012 and known to have a commanding presence in Mumbai, Maharashtra. As it supports both Android as well as iOS users, it is capable of catering a vast audience all over the country. It has presented over 40 cities in India with an Alexa ranking of 318.

    Sulekha Properties

    real estate india_startuptalky
    Sulekha Properties

    With an Alexa rank 99, Sulekha Properties comes under the top 10 real estate websites to refer. Its features include regularly upgrading of  their database. It also uses a few strategies to ensure smooth communication between brokers and home buyers. Learn about price trends as well as a few best investments projects in your chosen location.

    Address Advisors- Banglore Property Broker | Company Profile, Real Estate Consultant Firm
    The content in this post has been approved by the organization it is based on. Real estate sector is one of the most globally recognized sectors. Itincorporates four major asset classes: residential, retail, hospitality, andcommercial. The growth of this sector is well complemented by the growth …

    NestAway

    real estate india_startuptalky
    NestAway

    NestAway claims themselves to be ‘India’s fastest-growing managed home network.’ It was founded in January 2015 by four Bengaluru based entrepreneurs Amarendra Sahu, Deepak Dhar, Jitendra Jagadev and Smruti Parida. They ensure the user a very easy and user-friendly way to find a living environment for everyone seeking for a house.

    Quikr Homes

    Best real estate websites_startuptalky
    Quikr Homes

    One of the top 10 real estate websites that have been a game-changer in the aspect of the realty business. The website offers its user to independently connect with buyers and sellers online. The versatile interface has made Quikr grow really fast. Besides real estate, Quikr also offers service in various other fields as well. An all-rounder, ready to serve with just a click.

    CommonFloor

    If you are looking to buy or rent a property in top tier cities, then CommonFloor is your option. It has a connection in cities like Bangalore, Mumbai, Pune and New Delhi.

    real estate india_startuptalky
    CommonFloor

    This one is relatively a new website founded by IITians it has an exclusive feature added. It allows the user to get an experience of the live visit to the properties. This feature is known as CommonFloor Retina, which is blended with a unique virtual reality technology. Selecting a property is much easier which makes it one of the top 10 real estate websites.

    IndiaProperty

    Another website in the list, IndiaProperty is also known for its unique way to serve the user. It ensures end to end assistance before buying the property. But this is not the end. They provide assistance even after you are done with your buying process.

    top 10 real estate websites in india 2020_startuptalky
    IndiaProperty

    IndiaProperty also enables its user to experience a built-in technology for 3D floor plans and virtual tours. These ensure that the buyers get a personalized feel while visiting their selected properties online.

    Real Estate Business Ideas you can start in India
    The business of real estate is serious business and today, it is almost become agold mine. Truth be told, there are many entrepreneurs[https://startuptalky.com/tag/entrepreneurs/] who have tapped into it and aremaking millions. People are always on the lookout to buy houses and buildingsand are …

    OyoLife

    Started as hotel website, Oyo is really growing its branches and has added its name among the top 10 real estate websites very quickly. It has offered a much versatile service and has updated accommodation for the users.

    top 10 real estate websites in india 2020_startuptalky
    OyoLife

    Currently, OyoLife has a presence around 11 cities in India. It provides the buyers with basic amenities like housekeeping, internet, kitchen, etc that are available in every house they provide.

    PropTiger

    top 10 real estate websites in india_startuptalky
    PropTiger

    One of the best home buying websites that allow its user to have the best experience to its clients. It also helps in assisting them with matchless guidance throughout the journey. Their basic services include discovering, buying, renting, selling and financing a home. They operate throughout the country. Although people finding a resident in places like Mumbai, Bangalore or Pune will get a better experience.

    These top 10 real estate websites will help you reach up to the best and suitable property you are looking for. It is important to get acquainted with the features that are available in each site. Although all these websites are highly user-friendly, you will still get better options if you know how to browse into the corners to get the best results.

  • 4 Ways You Can Grow Your Creativity Using Top Alternatives To Zillow

    Zillow Group, Inc. is an online real estate company founded in 2006. The company operates as a real estate search engine that provides more than 110 million houses in the United States. It offers value estimates, pictures, and compare prices for each home listed on the site. But there is not only one online real estate company in the U.S. There are several other that offers varieties of features.

    However, Zillow is awesome but there is something which is not available on Zillow for that this article will be very much helpful so that you can try other alternatives. Below there is a detailed analysis of the top 4 real estate company.

    1.Redfin

    Redfin Website
    Redfin Website

    Redfin is a large online real estate company that designs the way people buy homes. It offers many benefits which makes it an alternative to Zillow. Redfin is one of the most popular real estate company run in the United States. This platform is run by a traditional brokerage system where buyers and sellers have to pay the least commission for a transaction when done through a real estate agent. It has access to Multiple Listing Services(MLS) and that has more uploaded data than any other online platform.

    Redfin connects buyers and sellers with a local agent who listing recommendations based on the needs and market values. Then agents prepare a Comparative Market Analysis (CMA) for properties in the neighborhood. You sign all the documents online and don’t need to meet up with an agent when every time you want to change.

    First, the user interface and site design are very much similar to Zillow’s and Trulia’s which allow a user to search for a property with a map-based function. After a search with city or zip code, Redfin displays information like home value, home appreciation, square footage, year built, homeowner’s association fees, construction components, sewage system specifics, and other home data points that a home buyer wants to know before buying a house.

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    From ordering gourmet food to getting coaching, everything is available online.Today even our market place is online, be it groceries or property, one caneasily buy them online. Traditionally the real-estate market was known for thedeals that occurred with the help of unorganized brokers, agents,…

    2.NeighborhoodScout

    Neighborhoodscout Website
    Neighborhoodscout Website

    Neighborhoodscout provides users with information regarding neighbors in the United States. All a user has to do access to the company’s neighborhood information is search by city or specific address. They provide a lot of information which are not found in Zillow or Trulia. The much information is for the investors which are helpful for them to make decisions about the risk of buying a property in certain locations.

    All the information is extensive. Each Neighborhoodscout report contains 640 statistics for any given location. With this report,  the user can get detailed information on the most vital pieces of real estate information, including name risk, demographic/lifestyle, school rating, home value trends, and forecast data. Neighborhoodscout uses an exclusive model to track regional population growth, income trends, unemployment trends, the stock performance of the region’s industries, housing added, and vacancy trends.

    Neighborhoodscout provides Blue Chip Index to rate properties on a scale of 1 to 5. To get that blue-chip property one has to pay for it upfront. Additionally, Neighborhoodscout provides a Rising Star Index for its micro-neighborhoods. And this Rising Star Index is also based on a 1 to 5 scale.

    Neighborhoodscout offers an option to License the website’s vast data via API or Bulk File for enterprise use.

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    With India getting a bit more tech-savvy along with rapidly changing technologyaround the globe, Indian startups have ventured into a wide range of domainsincluding the development of home automation systems to provide a betterlifestyle to the Indians. In this article, we have listed home automat…

    3.Homesnap

    Homesnap website
    Homesnap website

    Homesnap is a trusted real estate platform for people to explore homes on a website or a mobile platform. The browser function on this site is very much simple and easiest to use, and making it easiest to search with the desired area. Homesnap provides features such as home for sale, open houses, recent sales, and house values for every home listed in the United States. It is easiest to search for timely, and accurate real estate information. The mobile app is very much fully integrated for easy to use. With the app, it is apart from the competition. The app provides real-time information. The mobile app also works for unlisted homes, condo, and apartments. The app is available on iOS and Android.

    Homesnap is powered by a specialized home database that combines hundreds of disparate sources of data which is including MLS real estate database representing over 75 % of American’s homes, property tax records, census data geographic boundaries, property information, school information, and mortgage rates and more. Homesnap will connect to an agent if anyone is interested in buying and selling homes. In the app, users can create a custom feed and desired notifications about that property in which the user is interested. In the app users also have the option to share with other users thus makes the simplified search for the new property.

    Homesnap pro is an agent-only version of Homesnap which gives real-time MLS data to Android and iOS users on smartphones or tablets. Homesnap pro gives the flexibility to research homes, contact agents, and communicate instantly with their clients from mobile devices. Agents and consumers can use Homesnap pro to seamlessly share real-estate information and communicate directly.

    NestAway Success Story – Business Model | Founder | Acquisitions | News | Funding
    Home rental has been a pretty rigid segment, particularly in India. Home ownershave qualms about hiring tenants and its not a smooth sail for the lattereither. Unrealistic advance deposit demands, lack of proper amenities andfacilities, and turbulent rental agreement fiasco are just some of the p…

    4.Realtor.com

    Realtir.com website
    Realtir.com website

    Realtor.com is an online real estate company owned by News Corp. It is run by the National Association of Realtors. This website has up to date information listed on it. While the information is current, the site is more basic and does not have robust features like Zillow and Trulia. It is a great place for search as it connects with MLS for that it will have recently-listed homes on the website. One can use Realtor.com to search through the other websites like Homesnap, Redfin, and NeighborhoodScout and quickly get in touch with the agent.

    It has a new text option to connect with the real estate professionals and a pricing feature to assess how specific home features, such as a garage, affect cost. They offer updated blogs that provide a lot of information such as housing markets, making the home appealing to buyers, and the selling and buying process in general . They also connect to a lender to start the preapproval process. And none of the information is irrelevant or boring. If anybody has questions or concerns it is very much easy for them to get contact information and responses also.

    The website is very detailed and it has all the phone numbers which are easily accessible for customer use. This gives the great knowledge and experience of what the user is looking for. It has ease of setting up the account on the Realtor.com. The easy login menu for agents and makes us use our brain less while accomplishing the same amount of work.