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Tag: online business

  • Top 10 Best Password Managers You Need to Use In 2023

    In an increasingly interconnected world, where online tools and services play an integral role in both our personal and professional lives, password security has become a critical concern. From social media accounts to financial platforms and email services, passwords serve as the first line of defense for protecting our sensitive information.

    However, with the growing number of online accounts and services, the task of managing passwords has become a daunting challenge for many. In response to this dilemma, password managers have emerged as indispensable tools that simplify and fortify our digital security. A password manager streamline the process by storing all passwords in one secure account. Notable features include generating random passwords, easy access to multiple accounts, convenient autofill, and secure password sharing.

    Studies have shown that the majority of people use very weak passwords and reuse them on different websites. In fact, nearly 35% are using the same password for most of their online logins. The best password managers are the ones which are easy to use and let you manage all your online passwords in a protected and easier way.

    In this blog, we delve into the world of password managers to explore the top solutions available today. Discover how these innovative tools not only generate robust and unique passwords but also streamline access to multiple accounts, offer autofill convenience, and ensure secure password sharing. Our curated list of the best password managers will empower you to take control of your online presence and protect your valuable data with ease.

    Top 10 Reliable Password Managers

    Password Managers are very useful for protecting and managing multiple passwords for different platforms in a unified and centralized place.

    Let’s look at some of the Top password Managers of 2023.

    1. RoboForm
    2. Dashlane
    3. NordPass
    4. LastPass
    5. 1Password
    6. Bitwarden
    7. Keeper
    8. Zoho Vault
    9. LogMeOnce
    10. mSecure

    RoboForm

    Website www.roboform.com
    Rating 4.6/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Families and Team

    Roboform - password manager software
    Roboform | Best Password Managers

    RoboForm is the password safety solution. Its powerful admin panel centralizes the password of employees. Enjoy the benefits of automated password management and secure your system from external and internal threats.

    It not only securely stores your passwords from different sites but also keeps them up-to-date and organized. You only need to create a master password for Roboform to access and manage all the passwords.

    The master password is not stored on the server to ensure security. You can easily create your account within 2 minutes and onboard your employees, assign the desired roles and permission.

    Pros:

    • More than 6 million users and 10 thousand companies are using it
    • Secure, intuitive, and easy-to-use interface
    • AES-256-bit encryption for password creation, storing and sharing

    Cons:

    • The pricing structure for the business plan is messed up
    • Not provide monthly billing

    Pricing Plans

    Personal and Family Plan

    Plan Yearly Price
    Free $0
    Everywhere $1.99/month
    Family $3.98/month

    Team and Business Plan

    Plan Yearly Price
    1 Year Subscription $39.95/user/year
    3 Year Subscription $33.95/user/year
    5 Year Subscription $29.95/user/year

    Why Password manager is Essential for your Business in 2021
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    Dashlane

    Website www.dashlane.com
    Rating 4.5/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Mid-sized Companies and Online Security

    Dashlane - top password manager
    Dashlane | Best Password Managers

    Dashlane is a robust and powerful password manager that helps to store, share, and use your passwords with full security. An automatic password manager is vital for the security, productivity, and profitability of the business. It eliminates weak, reused, and vulnerable passwords.
    It auto-fills the password whenever you or your employee needs it.

    Security is the most promising feature of this software, it even removes all your databases from their side when you leave Dashlane.

    Its password generator tool generates very strong passwords for you and reminds you to update the vulnerable password for better security.

    Pros:

    • Dark web insights
    • VPN for wifi protection on Team and business plan
    • Implementation of 2FA (2-factor authentication)
    • Easy password-sharing option

    Cons:

    • The free plan is not available in the business category
    • It auto-fills the one credential if you’ve multiple credentials for one site, so you need to delete it and re-enter

    Pricing Plans

    Plan Price
    Starter $2/user/month
    Team $5/user/month
    Business $8/user/month

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    NordPass

    Website www.nordpass.com
    Rating 4.5/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Business and Account Management

    Nordpas - best password manager
    Nordpass | Best Password Managers

    NordPass is a password manager that stores all your sensitive information like passwords, credit card credentials, and other information on its secured server. It uses a zero-knowledge architecture to ensure all the data is stored in an encrypted form in the Nordpass vault.

    To ensure an additional layer of security, it uses multi-factor authentication. So, to login into your account, you also need to prove your identity after entering the master password.

    Easily add members to your account and allow them to use the passwords based on the roles you’ve assigned. You have the power to remove any user from the list at any time. To auto-generate strong passwords, you can play with settings, like you can set the number of characters, digits, special characters, and capital letters. A combination of all these characters will create a much stronger password for you.

    Pros:

    • More than 2.5 million users and 1500 companies worldwide are using it
    • XChaCha20 encryption
    • Monitor your account in real-time to prevent data breaches
    • The auto lock system automatically locks the password manager after a set amount of time

    Cons:

    • You can’t share your password in a free plan
    • The free version is available for only one device

    Pricing Plans

    Plan Price
    Business $3.99/user/month
    Enterprise Contact sales


    Try NordPass Now

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    LastPass

    Website www.lastpass.com
    Rating 4.6/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Families and Small Team

    Lastpass - best password manager software
    LastPass | Best Password Managers

    A password manager is a need for any business to securely save and use its sensitive information, and LastPass helps in this regard. Now you do not need to remember all the passwords, you only need to remember one password, which is the password for LastPass. Generate as much stronger passwords as you can and access them in a single click.

    It significantly removes the burden of remembering complicated passwords for hundreds or thousands of sites. Auto-fill your form and password in a single click with full security.

    Add all other notes securely into your LastPass vault and get access to it anytime, anywhere. Easy accessibility on all major web browsers and mobile devices.

    Pros:

    • Access your Lastpass vault using Lastpass authentication without entering the master password
    • Dark web monitoring
    • Get alerts when there is any risk of a data breach
    • Multi-factor authentication and AES-256-bit encryption

    Cons:

    • For some websites, auto-fill doesn’t work properly
    • Less option to import passwords

    Pricing Plans

    Plan Price (Billed Annually)
    Team $4/user/month
    Business $6/user/month

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    1Password

    Website www.1password.com
    Rating 4.7/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Businesses and Families

    1password - best password manager software
    1password | Best Password Managers

    1Password, As the name suggests, you only need to remember one password and you become eligible to login into different sites. It makes it easy to organize your secure information and autofill the password on the websites.

    Extension for all the major web browsers and mobile apps for iOS and Android makes it easier to use it on any device. Whenever you sign up for a new account, you can generate a strong password using a password generator of 1Password. After the sign-up process, it will automatically save this password in a vault for future login.

    Apart from saving and using the password, you can also save your personal information and credit card information for fast filling out the personal information form and payment form.

    Pros:

    • Checks weak and compromised passwords and suggests changes
    • It regularly removes the password from the clipboard to ensure the safety
    • AES-256-bit encryption
    • The secure remote password helps to authenticate your master password without sending it over the Internet

    Cons:

    • The price is comparatively high
    • Doesn’t allow you to move items from one vault to another directly
    • Headquartered in Canada, a member of the 5 eye alliance

    Pricing Plans

    Plan Price (Billed Annually)
    Individual $2.99/user/month
    Families $4.99/user/month
    Team starter pack $19.95/user/month
    Business $7.99/user/month


    Start Using 1password Now

    Bitwarden

    Website www.bitwarden.com
    Rating 4.7/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Businesses and Individuals

    Bitwarden - top password manager
    Bitwarden | Best Password Managers

    Bitwarden is an open-source password management tool. It is always a better option to conduct a self-assessment of every product before making the final decision. Bitwarden does provide all the essential features of a password manager but there are some security metrics you need to analyze.

    Bitwarden’s AI analyzes the vault and looks for weak, reused, and vulnerable passwords to make them even stronger. Since there are always some ups and downs when we compare different products under the same niche, we need to go through all the features.

    It provides its plan for individuals as well as businesses to improve their privacy and security. It conducts an extensive list of audits which puts it slightly on the upper side of the competition.

    Pros:

    • Open source code is available to view the vulnerability at all times
    • Zero-knowledge architecture
    • Conduct third-party compliance with privacy shield, GDPR, and CCPA

    Cons:

    • Less appealing user interface
    • A limited number of bitwarden users share confidential information
    • Bitwarden’s headquarter is in California, which is a member country of the 5 eyes alliance

    Pricing Plans

    Plan Price
    Team organization $3/user/month
    Enterprise organization $5/user/month

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    Keeper

    Website www.keepersecurity.com
    Rating 4.7/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Online Businesses and Individuals

    Keeper - best password manager
    Keeper | Best Password Managers

    Keeper is a fully cloud-based secret manager. It securely stores all your secret information like API keys, database passwords, certificates, SSH keys, or any other confidential data. Each secret in the vault is encrypted with an AES-256-bit key and each key is further encrypted with AES. It empowers the employee to access the credential, anywhere, anytime.

    One timeshare feature of the keeper helps to share confidential information without account creation. Information is shared via a secured link which automatically expires after the time you set, one can access the files on only one device.

    It is a boon for IT companies to secure their database, programming, and other file passwords and easily use them on the go. Millions of users and thousands of enterprises are already using Keeper to store their passwords and other confidential information.

    Pros:

    • Access Manager to assign role-based access and permission
    • Zero-knowledge and cloud-based infrastructure
    • Integration with all IT slack
    • Dark web monitoring
    • Separate vault for family members
    • Dev-ops secret management

    Cons:

    • The free plan is not available
    • Slow customer support

    Pricing Plans

    Plan Price
    Business Starter $2.99/user/month
    Business starter $3.75/user/month
    Enterprise Custom Quote

    Zoho Vault

    Website www.zoho.com/vault
    Rating 4.6/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Businesses and Enterprises Users

    Zoho Vault - best password manager
    Zoho Vault | Best Password Managers

    Zoho Vault is the software provided by the very popular software solution provider, Zoho. It is a password manager that helps to store your passwords, documents, credit card information, SSH keys, and much more.

    All the sensitive information is stored in the Zoho data center in encrypted form with AES-256-bit encryption. Because of advanced security features, affordable price, and ease of use, Zoho Vault is a winner of Editor choice password manager.

    Whenever the user demands the password, it decrypts the password on the client side. Your master password is only yours, even Zoho doesn’t store it.

    Pros:

    • Host proof hosting security pattern
    • Free forever plan with a comprehensive list of features
    • No storage limitations
    • Availability of innovative browser extensions and app
    • Unknown IP is restricted

    Cons:

    • UnIntuitive mini password generator
    • Form filling on the websites is not allowed

    Pricing Plans

    Plan Price
    Free forever Rs0
    Standard Rs54/user/month
    Professional Rs248/user/month
    Enterprise Rs432/user/month

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    LogMeOnce

    Website www.logmeonce.com
    Rating 4.8/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Password Management and Identity Security

    Logmeonce password manager
    Logmeonce | Best Password Managers

    LogMeOnce is a US-headquartered company that offers password management services. Apart from other software in this industry, it has a patented QR-based login system. While other providers ask for a master password to log into the account, it offers multiple login options like QR, Selfie, Face, fingerprint, Pin, Password, and Azure. Cloud storage encryption is the additional feature provided by this software that encrypts the files and stored content on the cloud storage sites.

    Pros:

    • Identity theft protection
    • Encryption on cloud storage
    • Passwordless multi-factor authentication
    • Passwordless password management
    • Dark web monitoring

    Cons:

    • Unattractive user interface
    • More than one option for login

    Pricing Plans

    Plan Price
    Team and Business $3/user/month
    Enterprise $4/user/month
    Identity $7/user/month

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    mSecure

    Website www.msecure.com
    Rating 4.5/5
    Free Trial Available
    Platform Supported Web, Android, iPhone/iPad
    Best For Individual and Password Tracking

    mSecure password manager
    mSecure | Best Password Managers

    mSecure password manager offers flexibility and security at the same time. Equipped with the bank-level security standard your password and sensitive information are fully secured. You get all the required features you expect from any password manager app, plus some additional features like adding tags to your records and intelligent syncing.

    It provides flexibility to share the data which you want to share by creating a separate vault. You can permit users to view, edit, share, or download the shared data.

    Some sites like Dropbox ask to scan a QR code for verification when 2FA is on. With mSecure, when you scan this code with a one-time password field, then you can use mSecure to authenticate your Dropbox account in the future.

    Pros:

    • Secure cross-account sharing
    • Biometric unlock for all platforms
    • Industry-standard AES-256-bit encryption
    • Intelligent password syncing via mSecure cloud, Dropbox, iCloud, or wifi.
    • Data merge feature while restoring a backup

    Cons:

    • One can share passwords with only other mSecure users
    • Update related issues

    Pricing Plans

    Plan Price
    Essential $1.99/month
    Premium $2.99/month
    Family $5.99/month
    Teams $23.90/month

    Conclusion

    Embracing a reliable password manager is no longer an option but a necessity in today’s digital landscape. As we explored the top contenders in the world of password management, it became evident that these tools offer a seamless and secure way to protect your online presence.

    With the ability to generate and store strong, unique passwords, effortlessly access multiple accounts, and enhance your overall digital security, password managers empower you to take control of your online life. They serve as an invaluable shield against data breaches, identity theft, and other cyber threats that could have severe consequences on both individuals and organizations.

    As you embark on the journey of selecting the best password manager for your needs, consider the unique features, user-friendliness, and compatibility with your devices and platforms. The peace of mind that comes from knowing your digital life is well-guarded is priceless.

    FAQs

    What is password manager?

    Password managers are tools that securely store and manage all your passwords in one place.

    Why do I need password manager?

    Password manager eliminates the need to remember multiple passwords and enhances your digital security by generating strong and unique passwords for each account.

    What are the best password managers?

    The best password managers to protect your passwords are as follows

    • Roboform
    • Dashlane
    • NordPass
    • LastPass
    • 1Password
    • Bitwarden
    • Keeper
    • Zoho Vault
    • LogMeOnce
    • mSecure

    Is a password manager worth it?

    Password managers are the safest way to keep track of your passwords, as they allow you to use stronger passwords without needing to memorize anything.

    What is the best free password manager?

    Bitwarden is one of the best free password managers. It’s available across iOS and Android. It also has native desktop applications on Windows, macOS, and Linux. It also integrates with every major browser including Chrome, Safari, Firefox, and Edge.

    Are password managers safe to use?

    Yes, password managers use advanced encryption and security measures to protect your passwords. Reputable password managers employ industry-standard encryption protocols to safeguard your data from unauthorized access.

    How do password managers generate strong passwords?

    Password managers utilize complex algorithms to create strong, random passwords that are difficult for hackers to crack.

    What should I consider when choosing the right password manager for my needs?

    When selecting a password manager, consider factors such as security features, user-friendliness, cross-platform support, compatibility with your devices, and the reputation of the provider.

  • 10 Best Landing Page Builders To Increase Conversions In 2023

    As we’re now in the digital age, it’s essential to keep up with the modern times. Digital marketing is surging globally, and it’s hard to go online without seeing different digital marketing campaigns.

    A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.

    In digital marketing, landing pages are an important tool for converting website visitors into leads or customers. They typically have a specific focus or theme and are designed to be simple and clear, with a strong call to action.

    Landing pages have become one integral part of digital marketing campaigns, and if you are an expert digital marketer, you know how important startup landing pages can be, and how much they can help in boosting a digital campaign. As important and effective, as they can be, one must be careful while building a landing page. A good landing page typically has a specific focus or theme and is designed to be simple and clear, with strong CTAs (Calls to Action) that help convert website visitors into leads or customers.

    What Is a Landing Page?
    Key elements that make up an effective landing page
    Steps to Create an Impressive Landing Page
    Top Landing Page Builders

    1. HubSpot
    2. Unbounce
    3. Instapage
    4. Leadpages
    5. GetResponse
    6. ConvertKit
    7. Swipe Pages
    8. ClickFunnels
    9. Landingi
    10. Lander

    What Is a Landing Page?

    Before diving deep into the tools used for building landing pages, let us first talk about what landing pages are. Landing pages, by definition, are standalone pages that are built for advertising or a marketing campaign. Landing pages are essential components of a successful website. They provide viewers with the first glimpse of your company and often serve as the primary source for conversions. Landing pages are important for capturing leads, explaining product features, and describing the key advantages of using products or services. For any business, creating an effective landing page should be a top priority. With the right strategies in place, businesses can use well-designed landing pages to drive relevant traffic and convert visitors into customers or at least newsletter signups. Creating a clear call-to-action on the landing page and emphasizing visuals is critical; it’s also important to make sure the message resonates with conversion goals.

    There are two different types of Landing pages, namely Lead Generation Landing pages and Clickthrough Landing pages.

    Lead Generation Landing pages: These are mostly used by B2B marketing companies to collect the user data such as email and names, which can be further used to build a list of emails as their prospective clients.

    Clickthrough pages: These pages are much more direct as their main objective is to sell a product or a subscription-based service, and these pages are mostly used by E-Commerce websites and SaaS services.

    Key elements that make up an effective landing page

    5 Crucial Things Every Landing Page Should Have

    1. A clear and specific call to action: The main goal of a landing page is to get the visitor to take a specific action, such as filling out a form or making a purchase. The call to action should be clear and prominent on the page.
    2. A compelling headline: The headline of the landing page should grab the visitor’s attention and clearly communicate the value or benefit of the product or service being offered.
    3. Relevant and compelling content: The content of the landing page should be relevant to the visitor and should clearly communicate the benefits and value of the product or service being offered.
    4. A visually appealing design: The design of the landing page should be visually appealing and should effectively communicate the message and value of the product or service being offered.
    5. Social proof: Including testimonials, reviews, or other forms of social proof can help build trust and credibility with the visitor and increase the chances of conversion.

    Steps to Create an Impressive Landing Page

    Having an excellent landing page is vital to ensure that consumers receive the right information quickly when exploring potential business opportunities online. Here are a few essential steps to create an impressive landing page:

    1. A good landing page should have a clear and concise headline that tells visitors what they can expect to find on the page.

    2. The headline should be followed by a short and descriptive subheadline that elaborates on the main headline.

    3. The page should then have a strong and attention-grabbing image that helps to visually communicate the message of the page.

    4. The copy on the page should be well-written and free of grammar or spelling errors. It should also be persuasive and convince the reader to take action.

    5. The page should have a clear call-to-action (CTA) that tells the reader what they need to do next. The CTA should be prominently displayed and easy to find.

    6. The page should also have social proof in the form of testimonials or customer reviews to show that others have had success with the product or service being offered.

    7. The page should be designed in a way that is visually appealing and easy to navigate. All of the elements on the page should be placed in an intuitive way.

    8. The page should load quickly and be optimized for mobile devices

    Top Landing Page Builders

    There are several landing page software tools that are used by businesses for their digital marketing campaigns. In this article, we will talk about the top 10 landing page builders that help elevate website conversions in 2023. So, let’s take a look at them.

    HubSpot

    Rating 4.4/5
    Price Range in $ (Monthly) 14 to 3600 for Marketing, 45 to 1200 for Sales, 45 to 1200 for Customer Service, 23 to 1200 for CMS, and 45 to 2000 for Operations.
    HubSpot Website
    HubSpot – landing page builder

    HubSpot is an all-in-one software platform that helps businesses with web hosting, analytics, content optimization, landing page building, and more. It allows users to create a landing page quickly and easily. With embedded forms and automation systems, it allows for an efficient way to collect customer data and convert leads into customers or sales with ease. Hubspot’s landing page builder gives you the tools you need to create effective landing pages that keep your target audience engaged, whether you use one of the many customizable templates or design and code each landing page from scratch using their innovative drag-and-drop tools. They also offer other features like A/B testing to help maximize potential conversions from landing pages.

    Features offered by Hubspot:

    • Hubspot is an international leader in marketing automation and offers valuable services such as analytics, landing page builders, SEO optimization, and content creation.
    • The landing page building feature is especially beneficial for businesses of all sizes, as it allows users to build stunning landing pages for lead generation within minutes.
    • It’s incredibly user-friendly due to its drag-and-drop interface, customizable templates, photo library, and a plethora of other features that help people create websites that are attractive and optimized for conversions.
    • All landing pages can also be modified to look good across multiple devices such as PC/browser or mobile device.
    • Hubspot also offers to track and report on landing page performance so businesses have detailed insights on what works and what doesn’t.

    Pros:

    • One of the primary pros of using HubSpot is its landing page builder, which is designed to make customizing landing pages easy and efficient.
    • This landing page builder allows users to quickly and easily create their desired landing page without the need for any coding knowledge or experience.
    • It includes multiple options, such as a library of free page templates and layouts that are easily customizable.
    • It provides an intuitive drag-and-drop interface so users can move elements around on the landing page as they desire.
    • Optimizing landing pages with HubSpot’s landing page builder is an effective way to improve organic search ranking since this platform is both small-business friendly and SEO-friendly.

    Cons:

    • If you need customization of more detailed landing pages with specific technology stacks or larger landing pages designed for search engine optimization purposes, Hubspot may not be the right option.
    • While there is a large variety of templates available within Hubspot, they could look somewhat generic compared to landing pages built outside of the platform.
    • Hubspot is supported by multiple third-party apps and integrations, some users may find themselves overwhelmed by the vast number of choices available and feel constrained by what their subscription plan allows them access to.

    Pricing Model for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $50 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $890 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $50 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $500 per month and offers sales analytics, custom reporting, eSignature, and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $50 per month and comes with live chats, conversational bots, and simple automation Costs $400 per month and comes with ticket status and routing, and offers better customer service with custom reporting and an insight dashboard Costs $1200 per month and helps users manage multiple teams’ slack integration along with webhooks

    Unbounce

    Rating 4.4/5
    Price Range in $ (Monthly) 90 to 575
    Unbounce Website
    Unbounce – best landing page builder

    Unbounce is a landing page builder with an easy-to-use drag-and-drop interface, that helps you seamlessly build landing pages, lead marketing campaigns for eCommerce, and run social ads, and email marketing. It helps users build one goal-focused and dedicated landing page, without an ounce of coding, to convert traffic into revenue.

    With over 100 different landing page templates to choose from and an easy drag-and-drop interface, Unbounce landing page software offers to build an interactive landing page with customizable JavaScript and CSS, which can be used to make the page all the more responsive and fit for both, a mobile device or a desktop. Also, the built-in AI support helps you test your landing page design to see exactly how it works and what else is needed.

    Unbounce Landing page Tutorial: An Absolute Beginners Guide

    Features Offered by Unbounce

    • Seamless account management allows users to deal with multiple clients, and store records efficiently.
    • The single sign-on (SSO) feature makes it easy to manage usernames and permissions, while you can also choose who gets access.
    • Unbounce offers the re-usability of templates which works effectively while also allowing you to share templates among other Unbounce users.
    • Shaped to load pages quicker than usual, Unbounce pages are designed to load swiftly, without any time delay.
    • With utmost care for privacy, the pages also display a green padlock on the URL bar, assuring the user of complete privacy.

    Pros

    • It provides an intuitive platform that makes it easy to build landing pages quickly and without any coding knowledge needed.
    • This revolutionary drag-and-drop landing page builder also allows non-technical users to customize landing pages without any assistance, making Unbounce a great time saver.
    • Another massive benefit is the wide range of features that allow for deep customization and integration with third party apps like MailChimp, SalesForce, and more.
    • The analytics feature is another must have for companies looking to track performance over time so they make the most of their investment.
    • All in all, Unbounce presents an easy-to-use landing page solution with plenty of custom options that can help businesses get up and running fast with short-term success and long-term growth potential.

    Cons

    • One of the main cons of using Unbounce landing page builder is the cost. It is not an inexpensive service, and some businesses may find it too expensive for their budget.
    • Additionally, because it offers a lot of features, there is a steep learning curve for those who are new to landing page building and web design.
    • These features also require significant technical know-how from experienced users.
    • The A/B testing feature is quite basic and customer service is extremely poor.

    The pricing model for Unbounce

    Launch plan Optimize plan Accelerate plan Scale plan
    Costs $81 per month and is built for small businesses starting with digital marketing and landing pages Costs $122 per month and is built for businesses ready to optimize landing pages Costs $203 per month and is built for fast-growing businesses that need to boost traffic Costs $300 per month and is built for huge enterprises looking for greater traffic and conversion rate
    Offers up to 20000 visitors and 500 conversions with 1 connected domain Offers up to 30000 visitors and 1000 conversions with 1 connected domain Offers up to 50000 visitors and 2500 conversions with 7 connected domain Offers up to 50000 visitors and 3000 conversions with 15 connected domain

    Instapage

    Rating 4.3/5
    Price Range in $ (Monthly) Starts from 199 and has Versatile prices.
    Instapage Website
    Instapage landing page builder

    Instapage is more than just a landing page software tool; it is an advertising conversion cloud, with the ability to automate a personalized post-click page creation through conversion intelligence. Instapage helps users to integrate post-click landing pages and ads through marketing campaign visualization, which helps create a personalized experience for the customer.

    Furthermore, Instablocks offers its users a variety of page blocks comprising CTA forms, overviews, and more so you can manipulate the content of your page, globally. The conversion-optimized templates help you pump up the conversion rate, and with the availability of quick mobile pages, it reduces bounce rates and does not let mobile browsing hinder your marketing campaign.

    Features Offered by Instapage

    • Offers personalized experience to users with the use of specific keywords to maximize conversions.
    • Allows users to feature their own images with an Image Asset Manager.
    • Instapage allows users to add custom coding through JavaScript, CSS, and other scripts, to enhance the functionality of the page.
    • Modern design features such as Parallax scrolling also come in handy in the design of a landing page.
    • Overwrite protection makes sure two different users working on the same template do not make a fuss.

    Pros

    • It offers an array of tools for personalizing landing pages for an optimal user experience and greater conversions, features A/B testing to compare different landing page versions and measure performance, and gives users plenty of customization options to be creative in designing their landing pages.
    • Additionally, the landing pages are mobile-ready right out of the box since they are automatically optimized for all device types so that no one misses out on crucial information while browsing your website.
    • With Instapage, you can easily create beautiful landing pages with lots of great features — making it one of the best landing page building options available on the market.

    Cons

    • It can be difficult for beginner website builders to learn how to navigate Instapage due to its complexity and high price point.
    • Since Instapage is marketed for landing pages, it lacks the complexities necessary for building full-scale e-commerce webspaces.
    • It probably isn’t the ideal solution if you are looking to build a fully integrated webstore; instead, you might try researching another landing page builder better suited for your needs.

    The pricing model for Instapage

    Business plan Enterprise plan
    Costs $149 per month Cost is variable depending on your usage and needs
    Offers features such as no conversion limit, post-click score conversion analytics, and many more features All features of the Business plan with 1:1-ad-to-page personalization, visual collaboration, and editable blocks
    Integrations for Zapier, HubSpot, Salesforce, and Marketo All integrations offered by Business Plan along with page migration and customer manager

    Leadpages

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 42
    Leadpages Website
    Leadpages landing page software tool

    Leadpages is one of the first choices for small businesses and online enterprises, that are trying to build a brand and make an online presence. It lets users build websites, landing pages, pop-up alerts, and much more without using any code. Leadpages helps you choose from over 200 different templates to create websites and landing pages with a high conversion rate, connect CRM and email, and build traffic with leads, guidance, and increase conversions.

    Leadpages has a simple and seamless set of tools making it effortless to create, update and deploy your landing pages, quick and accurate, ridding you of extra costs of freelancers and time delays. You also get to make mobile responsive pages and deploy them in a matter of minutes, using state-of-the-art templates and an easy drag-and-drop interface.

    Features Offered by Leadpages

    • Leadpages allows you to view your page across different screen sizes hence, identifying if something needs to be rectified.
    • Hidden form fields allow you to pass data to your CRM, through prepopulated fields.
    • Leadpages makes a backup of all opt-in data in case any of the integrations experience downtime.
    • Offers checkout with Stripe, allowing users to accept payments and deliver products from any page.
    • Offers an image library where you can add and remove images to use in your page designs, the way you deem fit.

    Pros

    • Its intuitive UI and drag-and-drop feature make landing page creation a breeze even for novice users.
    • Leadpages offers multiple pre-made templates to reduce design time and flaunt your content on professionally designed landing pages.
    • It integrates with over 500 services, so you can connect it with your email marketing service or landing page tracking system.
    • You can quickly design web forms and calculate A/B testing to measure and optimize landing page success.
    • These features help businesses skyrocket their conversion rate, bringing in more leads and sales over time.

    Cons

    • One issue with Leadpages is that its landing pages are very limited in terms of design and customizability.
    • Additionally, because Leadpages is a third-party service, there may be delayed support from the company if any maintenance issues or bugs arise.
    • Businesses creating landing pages must also keep in mind that using Leadpages can become expensive over time due to the amount of landing pages needed for campaigns and marketing efforts.

    The pricing model for Leadpages

    Advanced plan Pro plan Standard plan
    Costs $299 per month billed annually Costs $74 per month billed annually Costs $37 per month billed annually
    Can be used to build up to 50 sites and including landing pages, traffic leads, and hosting Can be used to build up to 3 sites and including landing pages, traffic leads, and hosting Can be used to build up to 1 site and include landing pages, traffic leads, and hosting
    Priority phone tech support with over 40 integrations and online sales and payment Chat and email tech support with over 40 standard integrations and email trigger links Email tech support with no email triggers or online sales and payments

    GetResponse

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 13
    GetResponse Website
    GetResponse – Top Landing Page Builder

    GetResponse helps you to create high-converting, mobile-responsive landing pages, but it’s also a digital marketing platform used for sending emails, creating web and startup landing pages, and automating marketing. It offers to grow your audience with lead generation and targeted online communication that helps users boost their conversion rates. Moreover, GetResponse helps you deploy your skillset into an asset that you can use to grow revenue with about a thousand daily webinars and deliver an amazing customer experience to create a loyal following.

    Whether you wish to propel your business online, or you are in need of personalized tools to cater to your needs for scalability, GetResponse helps you communicate with your potential clients and increase return on investment. Moreover, with the help of sales funnels, popup forms, and marketing automation, GetResponse helps in online marketing and generating revenue from anywhere in the world.

    How to Create a Landing Page from Scratch in GetResponse

    Features Offered by GetResponse

    • With images from Shutterstock and gifs from Giphy, GetResponse helps create mobile-responsive pages for a high conversion rate.
    • Popup forms for signups and data collection, GetResponse helps you send targeted emails to prospective clients and customers.
    • Ready-made sales funnel helps you display your products and services to your customers, helping you sell more.
    • Drag and drop interface helps customize your page, so it suits both, the desktop view as well as the mobile device view.
    • GetResponse also offers insights into the pages along with conversion rate and other details. This allows you to choose the best designs and achieve high conversion rates.

    Pros

    • It offers powerful integrations with online store builders and social media platforms, making it easier than ever to have multiple touchpoints with your customers.
    • GetResponse also provides world-class analytics tools, so marketers can see exactly how their campaigns are doing, as well as access to cutting-edge automation capabilities designed to maximize ROI with minimal time investment.
    • They offer responsive customer support when you need help. With its comprehensive suite of features, GetResponse makes it easy for businesses of all sizes to take full advantage of the power of email marketing.

    Cons

    • One major issue is that their landing page builder is not as feature-rich as similar platforms on the market.
    • While GetResponse landing pages look great, they lack important features such as the ability to split test landing pages or ads. This makes it difficult to accurately measure ROI or use A/B testing to optimize campaigns.
    • GetResponse’s landing pages can only link to external URLs rather than being able to contain internal content, which makes for an awkward user experience when transitioning from the landing page to the checkout page.
    • GetResponse may be good for basic marketing tasks like email campaigns, but lacks features that are necessary for more advanced customers looking to scale up their businesses.

    The pricing model for GetResponse

    Basic plan Plus plan Professional plan Max plan
    Costs $19 per month and is used for sending emails and building a contact base Costs $59 per month and is used for generating leads Costs $119 per month and is used for marketing automation and integrations Used for evolving marketing strategy and comes with a variable pricing
    Comes with tools for email marketing, unlimited marketing pages, templates, and lead funds Offers everything that comes with a basic plan along with automation builder and sales and webinar funnels Offers everything that comes with a plus plan along with unlimited sales and webinar funnels and work together for 5 users Offers everything that comes with a professional plan along with dedicated support and IP and Microsoft Dynamic Integration

    ConvertKit

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 15
    Convertkit – landing page builder

    Convertkit is an all-in-one email marketing software specially designed for bloggers and small businesses. Whether you’re a solo entrepreneur or a business team, this platform helps to efficiently manage all your email automation needs in one place. Features such as landing page builder, automation builder, reporting dashboard, and rich segmentation allow users to create fully customized landing pages and automate their entire subscriber journey. Convertkit makes it easy to create stunning landing pages and publications quickly and optimize them for better performance. With its drag-and-drop page builder, customizable popup forms, landing page templates, and automatic publishing capabilities of landing pages, Convertkit will take your website visitors to the next level of engagement. It supports A/B testing with its optimization suite so that users can track the conversion rates of landing pages with ease.

    Features offered by Convertkit

    • It has powerful automation tools designed specifically for content creators and bloggers, allowing them to create landing pages and build segmented email lists quickly and easily.
    • Automation can be daunting at first, but ConvertKit simplifies the process with helpful tools like landing page builder that enable users to quickly construct highly customizable landing pages without the need for complex skills.
    • The platform offers direct integration with popular payment gateways, including Stripe and PayPal, making it easier than ever to build landing pages and capture subscribers that are ready to buy.
    • With comprehensive analytics all in one place, ConvertKit provides the perfect platform for managing email campaigns of any size.

    Pros

    • One of the most attractive features is the landing page builder which helps make any promotional activities easier to execute.
    • This landing page builder has a simple user interface and allows for customizable designs that enable users to customize their landing pages according to the needs of their campaigns.
    • The amazing flexibility of the landing page builder along with other features such as audience segmentation, automatic emails, analytics, and automation workflows provide Convertkit users with everything they need to build their business.

    Cons

    • One such drawback is the landing page builder which, while easy to use and intuitive, lacks some of the customization options of other solutions on the market.
    • It can be difficult to create high-converting landing pages because there are limited templates and design options available.
    • Testing landing pages and optimizing them for conversions can be challenging due to the lack of features in Convertkit’s landing page building suite.

    The pricing model for Convertkit

    Creator plan Creator Pro plan
    Costs $15/month, For up to 300 subscribers Costs $29/month, For up to 300 subscribers
    Best for growing creators automating their work Best for established creators scaling their business

    Swipe Pages

    Rating 4.8/5
    Price Range in $ (Monthly) Starts from 39
    Creating Landing Page with Swipe Pages

    Swipe Pages is a landing page builder designed to help businesses create their desired web presence. With a landing page builder, they can make their website experience more user-friendly, modern, and engaging. Swipe Pages have proven to be incredibly effective at allowing businesses to acquire customers quickly. To sum up, Swipe Pages are an efficient way for businesses to easily capture leads and maximize user engagement with landing page builders.

    Features offered by Swipe Pages

    • Swipe Pages offer an attractive landing page-building service that provides users with an intuitive and easy-to-manage platform.
    • The builder has a simple drag-and-drop interface and comes with a variety of templates, fonts, illustrations, hero images, video blocks, and more to choose from.
    • By using Swipe Pages’ landing page creator you can quickly create landing pages that resonate with your audience while allowing you to customize the look and feel of your landing page without the need for coding skills.
    • With the landing page included in the Swipe Pages suite of services, you can easily set up automated marketing campaigns, split test different landing pages or start collecting leads for your business.

    Pros

    • Swipe Pages are incredibly useful landing page builders that make creating web pages simple and straightforward.
    • Not only are they cost-efficient, but they also provide users with impressive design templates that can be customized quickly and easily.
    • They allow entrepreneurs to design landing pages with maximum conversions in the shortest possible time – no coding required!
    • Swipe Pages also feature analytics tools so users can examine user behavior which allows them to optimize their landing pages for the best results in terms of sales and returns.
    • Swipe Pages support error-free A/B testing, allowing entrepreneurs to compare landing page variants for optimal performance.

    Cons

    • As the builder is limited in its design options, landing pages often end up looking very similar or generic; this can have a negative impact on conversions as it may not reflect the unique attributes of your product or service.
    • Because Swipe Pages builders lack flexibility and customization, you may find yourself unable to make them fit precisely with your brand’s message or visual aesthetic.
    • It’s important to note that editing these landing pages can be tricky since there is no code-level access – meaning any changes you do make are limited by the builder’s capabilities.

    The pricing model for Swipe Pages

    Startup plan Marketer plan Agency plan
    Costs $39/month Costs $89/month Costs $199/month
    Offer 1 Custom Domain, 20,000 Traffic, Analytics & Conversion Tracking and more Offer 5 Custom Domains, 50,000 Traffic, Smart Pages, 5 Client Subaccounts, and more Offer Unlimited Custom Domains, 500,000 Traffic, Smart Pages, Unlimited Client Subaccounts, and more

    ClickFunnels

    Rating 4.7/5
    Price Range in $ (Monthly) Starts from 147
    ClickFunnels – online landing page builder 

    ClickFunnels is an online landing page builder that simplifies the process of creating websites, making them easier than ever. With drag-and-drop technology, point-and-click design, and automated tools, it provides users with the freedom to customize landing pages that are tailored to their business needs. The launch of this program has made it easier for those who may not necessarily have coding skills to create effective websites quickly and easily. Beyond landing pages, ClickFunnels also offers funnel-building and hosting solutions. Whether you’re an online store or a service provider, there’s no limit to the ways you can use Clickfunnels for your business needs.

    Features offered by ClickFunnels

    • ClickFunnels is an intuitive and powerful landing page builder that provides small-business owners with the tools they need to create high-quality landing pages quickly and easily.
    • With ClickFunnels, users have access to templates designed to look professional while making it easy to customize how their page looks and feels.
    • These landing pages can be created in minutes instead of hours or days. Other features include drag-and-drop elements, A/B testing capabilities, automation features, and even eCommerce setup assistance.

    How to Create a Landing Page With ClickFunnels

    Pros

    • ClickFunnels is an incredibly useful tool for businesses looking to drive sales and improve their visibility on the web. It’s an all-in-one suite of products that includes a landing page builder, funnel templates, email autoresponders, analytics, and more.
    • ClickFunnels allows businesses to quickly create landing pages and other key elements for an optimized online presence.
    • It automatically builds a sales funnel meaning less work for marketers who are already strapped for time.
    • With its intuitive and user-friendly interface, even those with no coding experience can create engaging pages within a matter of minutes.
    • It’s accompanied by great customer service so users have helped every step of the way.
    • ClickFunnels offers businesses a simple yet powerful platform to build beautiful landing pages and generate leads without having deep technical knowledge.

    Cons

    • There are some drawbacks to using this builder, such as the high monthly costs associated with certain subscription packages.
    • The builder can be complicated and overwhelming for those who are new to website development, making it difficult for beginners to navigate.
    • There is also a limited range of customization options available which can be limiting for experienced web designers who may want more complex landing pages.
    • ClickFunnels is a useful landing page-building program but comes with its downsides that one should consider before subscribing.

    The pricing model for ClickFunnels

    Basic plan Pro plan
    Costs $147/month Costs $197/month
    Offer 1 Website, 20 Funnels, Unlimited Workflows, Basic Analytics, and more Offer 1 Website, 100 Funnels, Unlimited Workflows, Basic Analytics, Liquid Theme Editor, and more

    Landingi

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 29
    Landingi – Top Landing Page Builder

    Landingi is an intuitive landing page builder that promotes customization and ease of use for all types of users. With its straightforward drag-and-drop interface, Landingi helps you quickly create landing pages that make an impression. You can customize the landing pages with high-converting widgets like countdown timers and surveys, or add layers of complexity with CSS code editing. It’s even compatible with marketing automation tools like MailChimp and Active Campaign so that you can start delivering tailored messages right away. Landingi also offers templates so you can build upon existing landing page ideas, making it easy to get started building your perfect web page in no time.

    Features offered by Landingi

    • Landingi is an efficient landing page builder that can help anyone create captivating landing pages in a snap.
    • Its no-coding feature ensures that you don’t need to be a developer to create stunning landing pages which makes it perfect for everyone, especially non-technical folk.
    • Landingi offers plenty of customizable page templates and subscription optimization features that are designed to deliver positive ROI and maximum conversions.
    • All landing pages created with Landingi come with detailed performance analytics as well as email automation features and A/B testing options.

    Pros

    • Landingi is a landing page builder that makes it simple to create stunning, high-converting landing pages that increase conversions and generate leads.
    • With an easy-to-use interface and drag-and-drop features, landing pages can be designed quickly without having any technical coding knowledge.
    • Landingi has many advanced features that make it suitable for marketers with all levels of expertise: from basic functionalities like A/B testing, to more complex options like creating pop-ups or integrating with eCommerce APIs.
    • The platform offers enough analytic data so users can track landing page performance and identify areas for improvement.

    Cons

    • Its landing pages lack customization options and can’t be integrated with other applications or platforms.
    • The landing page designs are limited in number and none of them offer visually striking elements that would help set them apart from the competition.
    • Landingi falls short when it comes to performance optimization—the platform does not support A/B testing nor does it have analytics capabilities to measure landing page performance.
    • Its platform complexity makes Landingi less beginner-friendly compared to alternative landing page builders.

    The pricing model for Landingi

    Core plan Create plan Automate plan Agency plan
    Costs $29/month Costs $65/month Costs $89/month Costs $109/month
    Best for starters looking for an easy-to-use and responsive editor. Best for business owners and smaller companies looking to build high-converting campaigns that increase sales Best for marketing pros to automate processes and boost conversions at all levels of the customer journey Best for agencies, integrators, and resellers to launch offers and scale customer service

    Lander

    Rating 3.0/5
    Price Range in $ (Monthly) Starts from 49
    Lander – landing page building platform

    Lander is a landing page building platform that makes creating effective landing pages incredibly simple. With its intuitive drag-and-drop interface and customizable templates, Lander has revolutionized the landing page building experience. And with features like A/B testing, heatmaps, and mobile optimization- it’s never been easier to create stunning landing pages that are guaranteed to capture the attention of your audience. Whether you’re a marketer, influencer, or business owner, Lander has something for everyone!

    Features offered by Lander

    • Lander is a landing page builder that offers users the ability to quickly and easily create landing pages with modern-day design sensibilities.
    • From its intuitive drag-and-drop interface to templates and customizable functionality, Lander is a powerful option for creating landing pages in minutes.
    • With layouts optimized for different devices and a plethora of features such as A/B testing, automated emails, and more, it makes it easy for marketers to get the most out of their landing pages.
    • It also provides designers with several page elements such as video backgrounds and custom fonts that can give their web pages that extra “wow” factor.

    Pros

    • Building landing pages with Lander can be extremely beneficial to businesses and entrepreneurs alike.
    • Not only is it incredibly easy to use, but it also offers a wide range of attractive templates that don’t require any coding knowledge.
    • Users can also customize each landing page with images, colors, fonts, and HTML code to fit their brand needs.
    • It even provides useful analytics so businesses can track the success of their landing page campaigns.
    • Lander’s landing page builder is a great tool for those looking to build professional landing pages without spending money on a web designer or spending a lot of time learning how to code.

    Cons

    • One of the biggest cons of using Lander landing page builder is that it has limited design templates. This can be restrictive for those looking to create landing pages with more customized visuals and layouts, as they are often forced to settle with one of the templates even if it doesn’t suit their needs perfectly.
    • The customer support provided by Lander leaves something to be desired.
    • Though help is available, response times tend to be slow compared to other landing page builders, which can make troubleshooting difficult for users who require assistance quickly.

    The pricing model for Lander

    Basic plan Professional plan
    Costs $49/month Costs $99/month
    Includes A/B Testing, Facebook Landing Pages, Auto-Fill Forms, Email Support and more. Includes Dynamic Text Replacement, Facebook Landing Pages, Custom Code Editing, Technical Support, Chat & Email Support and more.

    Conclusion

    The landing page helps you in boosting your ad campaign. In fact, it is an important step in a digital marketing campaign. Landing page builders help in building the perfect web page that will help your potential customer or customers to take an action by buying the products of your business. With the increase in digital marketing, landing page builder tools are also getting popular.

    FAQs

    What is a landing page?

    Landing pages, by definition, are web pages that are built for advertising or a marketing campaign.

    What are the two different types of Landing pages?

    The two different types of landing pages are lead-generation landing pages and Clickthrough landing pages.

    What are the top landing page builders to use in 2023?

    Some of the popular landing page builders to use in 2023 are listed below:

    • HubSpot
    • Unbounce
    • Instapage
    • Leadpages
    • GetResponse

    What is a landing page builder?

    A landing page builder is a tool that allows users to create and design a landing page without the need for coding or design skills.

    How many hours does it take to create a landing page?

    On average, it may take anywhere from a few hours to several days to create a landing page, depending on the complexity of the design, the amount of content that needs to be included, and the level of customization required.

    What is the purpose of creating a landing page?

    The purpose of creating a landing page is to drive targeted traffic to a specific webpage and convert that traffic into leads or customers.

    What are the uses of the landing page?

    Some common uses for landing pages include:

    1. Generating leads
    2. Promoting a product or service
    3. Running a promotion or contest
    4. Facilitating event registration

    What are the essential elements of the landing page?

    The essential elements of a landing page are as follows:

    • Clear unique selling proposition (USP)
    • Engaging hero shot.
    • Compelling benefits.
    • Inspirational social proof.
    • Strong call to action (CTA)

    Do I need to have design or coding skills to use a landing page builder software tool?

    No, most landing page builders offer a user-friendly interface and pre-designed templates that allow you to create and customize landing pages without any design or coding knowledge.

    Can I A/B test my landing pages with a landing page builder?

    Yes, many landing page builders offer A/B testing features that allow you to test different versions of your landing page and see which one performs better.

  • A Complete Guide on How to Start an eCommerce business in India

    If you are looking to start your own e-commerce business in India like Amazon or Flipkart, then this is the way to go. To start with, eCommerce is an online process of buying or selling goods and services. There is no paperwork involved in making any transaction here.

    One of the best things that most of us like about an e-commerce startup is that we can update and modify it the way we want and make it attractive and appealing to the eyes of the audience. Your customer will have access to your services 24×7 and you don’t need to come out of your door for marketing and other stuff if you are doing it at a small level.

    According to a report, in 2019, eCommerce sales accounted for 14.1% of all retail sales worldwide. However, there are some things that you need to care about in your eCommerce business plan.

    How to Start an eCommerce Business in India? (A 10-Step Business Plan)

    Starting an eCommerce website might sound challenging, but with this easy 10-step business plan, it would hardly be tough. So, let’s dive into the steps:

    Step 1: Define your business name

    Business names are always important as they give you an identity after identifying what you want to sell. A business name will be the legal identity of your business. This opens a room for marketing your product with ease. The name that you choose should be simple and unique. It is always better to research extensively before you decide upon a particular name for your business. This will let you be safe and secure, and thus, is really important for everyone who would be starting an eCommerce website.

    Step 2: Set a domain name

    Ideally, there is always diversity in business. The business name acts as the domain name. A domain name system (DNS) stipulates the website address that your business wants to keep.

    One of the important factors for an eCommerce business plan is a website. A website can be useful in developing different marketing strategies. It acts as a point of contact between you and your customers.

    A website is accessible to many people at any given time and creates a climate of trust (credibility). Churning out a website is really convenient as it tells the customers that you exist. Furthermore, the website and the domain name are some of the core steps to proceed with before one can go about launching an eCommerce business.

    Step 3: Identify the type of business and register

    People engage with businesses as sole proprietorships, partnerships, or cooperation. Each of these has an advantage and disadvantage attached to it. For example, operating as a sole proprietor always subjects you to numerous risks.

    You need to weigh before deciding upon a particular type of business that suits you. The income removal system (IRS) allows you to file the structure of your business on your own or get a different filing company to help you.

    Step 4: Employer Identification Number (EIN)

    You can not operate an e-commerce business without a bank account. To get a bank account you need for your business you need EIN. This number you are given acts as identification. You use it to file taxes for the business. It is always a requirement whether you will operate alone or employ people.

    Every country has its own policies and procedures that every citizen must adhere to. This is also one of the things you must keep as a priority while creating an eCommerce business plan. If you fail to do that, the government has the mandate to declare your business illegal, after which numerous penalties might be imposed.

    Licenses for the business and work permit should be obtained. Confirm with your state what type of taxes you are required to pay in order to operate. Also, you need to Apply for Goods and Service Tax (GST) certification and a Shops and Establishment Licence.

    Step 6: Source for vendors

    It is not possible to operate without vendors. Everyone needs to identify and keep in contact with different vendors. This way you can derive the best quality and prices for the materials you need to make your products. Conduct a thorough and serious search of the vendors to help you identify who you want to work with.

    Step 7: Early marketing

    Media platforms are paramount in e-commerce. However, it is also necessary that you have an eCommerce business plan prior to that. Alert customers that there is something good coming up so they can create interest to know. You can even decide to introduce blogging as a tool.

    Step 8: Get effective software

    E-commerce cannot work without making use of technology. Put every system in place before launching the product. Effective software is what you simply cannot compromise when it comes to building e-commerce websites in India.

    Step 9: Keep a smart inventory

    Inventory will help you track the information that you need. Ensure the warehouse (store) has enough products so that the customers don’t miss out on what they want. You may not be in a position to tell what will be needed and when but is always safe to keep a decent stock. This will help keep track of the orders you make in the future.

    Step 10: Be compliant

    Always be smart with deadlines in terms of taxes, licenses and permits needed. Always ensure you abide by the law of the land. Staying compliant is the key to starting an eCommerce store or an online business and making it successful.

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    How to Build an eCommerce Startup?

    The Ecommerce industry is on the boom for the past few years, and why not? It is ultimately a sector with big opportunities and low barriers to entry. The total valuation of the e-commerce industry in India was last recorded at $46.2 million and is expected to rise to $188 billion by 2025. Such a sector that is ever so growing, certainly consists of a lot of opportunities.

    Currently, there are hundreds of e-commerce sites selling products and services and thousands are on the way. Probably you also want to have one. Well, the e-commerce industry is so dynamic now, that you need to be agile and alert. So, keep monitoring the activities, events, discussions, and changes going on in your niche.

    Now e-commerce is not about selling a product but a solution. Your potential customer must see the clear benefit of buying from you. Here are some tips to follow if you are starting up or already have an existing startup in the e-commerce domain.

    Find a niche

    If you get an idea for e-commerce, there is a fair chance that many startups are operating in that niche and many are coming up. That is why it is important to break the initial idea, segment them a little further or get a niche that is not explored yet and work on that with full focus.

    If you think you can compete against Flipkart or Snapdeal that’s not going to happen if you plan to start with the same business model.

    Take sandal. When the company launched, it was an online portal for deals and coupons. This was a very focused play. They didn’t immediately start selling physical goods. Make your unique selling proposition, find your target “janta” or customers, and sell your product to them.

    Experiment

    As you have started out, the world seems very new to you. Nobody except you can tell what works best for you. So, experiment with different Pitches, Distribution channels, and more. Do this until you find out a solid sales strategy.

    Listen to your customer

    As it is always said worship customers like gods. Always remember that if there is any service you want to provide, then that should always be a customer satisfaction service. Your behaviour towards the customer after the sale would make all the difference.

    This will help you in customer retention and thus make more sales. Once a sale is made. Talk to them, get feedback and see what changes they want. Even if it doesn’t comply with want you want just change it.

    Learn from the mistakes of competitors

    Do you have lots of competitors? Having too many competitors is not so good news for businesses but every bad thing has got something good in it. So, if you have quite some competitors already in the same space where you would be starting your own eCommerce business, you can try to analyze their website design, pricing, and marketing strategies on a regular basis to get useful insights for future action. Go through their social media profile to see what activities have helped them gain traction a lot and what has failed for them. In this way, pick up all that they have done good, and try to avoid all the mistakes that they have done.

    Use digital marketing

    74% of adults who are online, use social networking sites, and among them, it has been found that 71% of online adults use Facebook. Being a startup you don’t have much marketing budget. Here, starting with social media platforms for marketing purposes will indeed be of great help. Optimising the content and regularly sharing them on social platforms certainly is rewarding for brands and businesses. This will not only let you reach to large audience economically but also help you to get analytics to learn about the users. It is also a great way to listen to what customers are saying about your brand.

    Number of social network users in India from 2015 to 2020
    Number of social network users in India from 2015 to 2020

    Operation

    Make sure you always have enough inventory of the highest-selling product. Make sure that you keep a track of all the products that belong to the highest-selling and lowest-selling categories. Figure out what is making the highest product sell the highest and what makes the others the lowest-selling products. This will help you a great deal!

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    Choose the right web hosting  

    Looking at what similar companies are using. Add a mascot on the site that guides the users about the site and the products, is an interesting way to get the attention of customers (like Zendesk). Use only those plugins that are necessary.

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    Consumer support

    Hire trained customer care executives to resolve customer queries over calls and emails. A toll-free number and support email is crucial too. Solve the problems that the customer is facing, to ensure the efficiency of the website.

    Content marketing

    The content is important for an e-commerce website and is good for marketing the brand. Putting up a blog or posts will surely bring up more traffic than ever. Content marketing will stand as one of the primary requisites as soon as you start an eCommerce store or an eCommerce website in India.

    Social Media Marketing

    Social media is the key to climbing the ladder and getting the exposure one wants in the public eye, so creating social media accounts is the key to helping the brand reach the eyes of the world. Keep the followers updated with new products and give ways to get more followers. Meme marketing is also a great way to engage your customers (Millennials).

    Influencer’s utilization  

    The influencers are the best people in the game especially, in terms of product branding and making the future of a product. Hence, hire some influencers who are the best in the marketing game, which your brand focuses on, and pay them to put the ad on their social media. This will help increase your brand reach, thereby helping it to reach thousands and millions, who would then be able to see what your brand and its products are all about and people will pop up on the website for sure, giving you more website traffic and multiplying your revenues for sure.

    How to Compete in the eCommerce Market?

    Every day is new and brings changes in people’s needs and desires. Luckily, this is where small and upcoming startups can still win in the midst of other eCommerce giants. Here, is how to compete in the E-commerce market.

    We are aware of how Amazon and eBay have driven many small and medium companies to extinction. But the other side of the reality is also that new interventions are always abundant and there’s always a new idea, product concept, or methodology that can topple the market leaders as we know them, or at least create a comfortably sweet spot in the market for themselves-which is just where your startup needs to reach.

    If your startup is introducing a new product or service altogether, there is a very different approach you might need to take as compared to a start-up that is re-offering the existing product or service to bridge the demand-supply gap.

    Be very clear as to who you are, what your offer is, and what your target is. Make sure that your core team and your entire organization have this understanding to ensure that the combined effort of the entire workforce maximizes the results.

    It is a hopeful time to be as Amazon and the likes do cater everything to everyone. But the digital age has made it possible for everyone to co-exist as people’s tastes are ever-evolving and start-ups targeting the niche will be able to carve out their own space.

    Read on for sage advice on how you can stand out in a crowded marketplace and reap the maximum benefit of being a newcomer to the industry.

    Create Your Own Service

    Your chance to be victorious in the game is to be an innovator and make your own market rather than depending on the existing marketplace. It is a harder approach to what you are already doing but will take you miles ahead of others.

    See a Need, Fill a Need

    We have seen time and again that certain brands launch big after years of testing and planning, however, once the brand is not received well they start to fizzle out. The ones who make it successfully are often seen using the feedback from the customers and dedicating some resources to perfecting common complaints and difficulties consumers are experiencing. They don’t quit, rather, they use real-time data as the major source of what the next step is inspired.

    In fact, building on what the customer conveyed as your shortcoming can also forge a trustworthy and loyal bond with them, which is a great way to market yourself. Instead of resisting the feedback, be open to them and make your way to their hearts by listening and acting on it. Create your own trend rather than following the norm.

    Champion the Mobile App

    Make sure that your customer is having a seamless mobile experience on your app and is likely to check out under 60 seconds after preparing the cart or choosing the service without any in-built interruptions. Fast times require faster solutions! In addition, make sure your startup belongs on platforms like Snapchat and Instagram that have made the visual world fun and directly accessible.

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    User-Centric Approach

    Design Thinking promotes that design is an elementary part of any system. Design your product, service, or systems within the organization always prioritizing the user needs and user practices.

    Get inside not just the mind of the end-user, but also their daily lifestyle, their influences, their dreams and aspirations, their environment, and their culture, depending on the nature of your services.

    Customer is more likely to trust your brand if they think you thought of them specifically while making the product or service. This gives them confidence that you will understand them and will stand as a good choice for them.

    Better Incentive Programs

    Your incentives can come in the form of discounts, rebates, points earned toward a discount, points earned toward prizes, or any of many other plans. The worst-designed incentive plans have ambiguity in the stated rules.

    An incentive is likely to shape your customer’s behaviour and drive them to your desired action. These incentives are thus, really valuable for an eCommerce company, especially if you are wanting to start an online store in India. If they are rewarded for their purchase, they feel like they ‘earned’ it. Keep a close eye on what other e-commerce companies in India are offering and if you are to compete with them, you must outdo their offer every time.

    Better Customer Service

    A common Amazon trait that has made it wildly popular in the e-commerce service is how they value each customer. Similarly, if you also want to start an eCommerce business, then you must first start to value each and every customer the same. While you can’t crush e-commerce giants given that they have bigger marketing budgets and bigger control of their product lines, operations and sales, it is certainly a trait you can imbibe in your company. Each satisfied customer means five people who will hear about you from him, which is great marketing for you at no actual cost.

    Customer Data Is The Key to Ultimate Business Growth

    A former Amazon company worker stated that Amazon has the ability to track both what people are buying as well as what they search for and can’t find.

    This is a part of their success story. Companies that use customer data to better their practices are more likely to increase their sales and their gross margins than those who ignore the data.

    Even if you don’t have big budgets to acquire data like e-com giants, do make absolute use of the behavioural data you already have in their database to improve customer satisfaction and customer retention.

    How do eCommerce Sites Make Money?

    Everyone wants an extra income to meet their needs and upkeep their standard of living. Furthermore, buying and selling goods and services via the Internet is the new trend to earn money, and the websites that make them possible are none other than Ecommerce websites. The Ecommerce websites are offering a free platform for the sellers and the buyers to get in touch with each other.

    One can easily list their products on e-commerce websites and potential buyers can buy the products hassle-free sitting in any part of the world. The whole online buying and selling chain appears to be a very easy and economical process.

    Although, you must have wondered as they offer free services to sellers and buyers then how these e-commerce websites like OLX, Quikr, Craigslist, and Gumtree make money online.

    E-commerce websites, such as OLX, Quikr, and other leading sites provide an online portal to advertise your product or service offerings and find the buyer for them.

    Almost all emerging e-commerce websites offer free services to users. However, they still make high-tech TV commercials and disburse lucrative salaries to their employees. How? So, let’s get the answer by analyzing the revenue-generating strategies of a few leading e-commerce websites and comparing their revenue plan with others.

    Olx

    OLX is one of the most popular and well-structured e-commerce websites. It offers a variety of features to its users, such as sellers can directly chat with a buyer, can easily bargain, etc. eBay is one of its competitors of OLX. OLX opts for the following methods to earn money:

    Google AdSense Banner Ads

    Google offers to all bloggers and website owners a very easy platform to get advertisements on their sites. Google AdSense is a platform where you can register your website and after verification, Google will show related advertisements. Hence, OLX  effectively runs Google ads to reach its target audience. The earnings through ads depend, upon the number of clicks they get which is called CPC (cost per click model).

    OLX offers a featured listing option to the sellers. Featured links are those links that you see on the top, whereas, in a normal listing Ads are placed in OLX depending on how recently the Ad has been placed.

    Featured Ads will always appear on top of the list irrespective of any factors. Ideally all such should be mentioned as featured/sponsored/ads so that users don’t get an illusion. In a featured listing, your ad will show up at the top of the search list and your ad will be shown first to the buyers whenever they search for anything on OLX. The sponsored links appear depending on the keywords targeted by the advertisers. Being at the top of the list gives advertisers a way to get more leads.

    Quikr

    Quikr is yet another e-commerce, which is very popular in India and somehow looks and works similarly to OLX. While the featured listing is one way to make money Quikr also follows a different route here.

    They also generate revenue by generating leads for businesses. It makes a gainful amount of money for Quikr. Recently Quikr has acquired a few startups to diversify in different fields like Jobs, spas, and salons where they provide leads to these service providers.

    Craigslist

    Craigslist is also a popular rental listing website. It is mainly popular in the USA. But the company doesn’t earn as much revenue when compared to other websites. The company only makes revenue equal to its operation charges.

    It charges $10 for a rental listing in New York and $25 for a job listing to occur in any of the major U.S. cities. If in the San Francisco area, you need to pay a $75 fee for a job to be listed.

    The company is trying to consider Google AdSense and paid advertisements to generate more revenue, but it is still worried about the quality and clutter on the website due to ads, which is the main priority of the company.

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    Other eCommerce Websites

    There are other similar eCommerce websites present, like Gumtree and BookSellBuy. They also earn through a basic business model, that is, by providing premium membership Ads wherein the features depend on their own model, by featured ads and paid listings. So, almost every website uses paid ads to generate money.

    Conclusion

    Now, building an eCommerce website is the trend. It definitely takes a lot of effort and hard work, but once created and branded properly, it will surely open a whole lot of doors for growth. It is not an easy task to run an e-commerce business in India in the current age of competition. Starting an eCommerce company or an eCommerce business in India is certainly achievable if one has the focus and grit to understand the customer and the people who are in the organization.

    Use your data efficiently and always make the customers happy at the end of each transaction. Comment on your favourite e-commerce site or your story of launching your own e-commerce site in the comment down below.

    FAQs

    What are the 3 types of e-commerce?

    The three types of Ecommerce are Business-to-Business (B2B), Business-to-Consumer (B2C), and Mobile Commerce (M-Commerce).

    What is the future of e-commerce?

    The eCommerce industry was last valued at $46.2 bn in 2020 and is expected to rise to $188 billion by 2025, and would soar to become $350 billion by 2030.

    Which is the largest e-commerce company in the world?

    Amazon is the largest e-commerce company in the world.

    How much does it cost to start an e-commerce business in India?

    To start an e-commerce business in India you need approximately at least 5 – 10 lacs of investment.

    How to start an eCommerce website, store, or eCommerce business?

    Whether you want to start an eCommerce store/site or an eCommerce business, it is evident that you first need to research the industry and the market potential before starting up. Starting an eCommerce company in India would need you to:

    • Build a fast, comprehensive, and informative website
    • Create a viable business and revenue model
    • Decide a relevant domain name
    • Host the website properly
    • Market your website, its products, and services
    • Monitor the performance

    What are some of the eCommerce business ideas?

    Some of the best ideas if you want to create an eCommerce website or an eCommerce business in India would include grocery delivery, cosmetic and beauty products eCommerce business, refurbished or second-hand products business, fashion, jewellery, food tech and more.

    What are some things that you should never forget while trying to set up an eCommerce business in India?

    Setting up an eCommerce business in India is the dream of many, but only some eCommerce businesses in India actually see the light of day. Here are some of the easiest steps that you need to remember while setting up an eCommerce company in India:

    • Chalking out a workable business and revenue model
    • Branding your brand well
    • Registering the business
    • Opening a bank account and linking the business to the same
    • Creating and launching a simple but secure eCommerce website
    • Installing payment gateways
    • Monitoring and improving the logistics

  • Windo: An App Helping People in Building Businesses Through Instagram Pages

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Windo.

    Are you finding work that is something cool and interesting? On today’s date, your personal interests matter a lot! So, how about starting your career with an online business? Do you need an appropriate website to do so? Who knows what, success might knock on your door a few days later. Anyway, who doesn’t love to be successful? We all definitely do!

    Windo is a tech website and app that allows all the interested solopreneurs and small to middle-sized businesses to set up an online shop absolutely free of cost that too in just a matter of moments. Read the Windo success story below!

    Windo – Company Highlights

    Startup Name Windo
    Headquarters Bangalore, Karnataka
    Industry Technology and Internet
    Founder Rakesh Vaddadi and Silus Reddy Chintapalli
    Founded 2020
    Parent Organization Rare Bits Technology
    Website mywindo.shop

    Windo – About
    Windo – Industry
    Windo – Founders and Team
    Windo – Business Model
    Windo – Revenue Model
    Windo – Funding and Investors
    Windo – Growth

    Windo – About

    Windo is an online platform which has got the ability to convert your Instagram page to an online shopping platform within few minutes of time. The company creates a free online store for you without any sort of coding and automates your regular deals.

    Windo – Industry

    Windo belongs to the Mobile App Industry. This industry is quite a fast-growing industry. Smartphones and mobile phones are increasing in numbers every day and so are the mobile app businesses. Each and every business is developing in its own way only because of its innovative ideas!

    Windo – Founders and Team

    Windo Co-Founders - Silus Reddy Chintapalli and Rakesh Vaddadi
    Windo Co-Founders – Silus Reddy Chintapalli and Rakesh Vaddadi

    The founders of the company are Rakesh Vaddadi and Silus Reddy Chintapalli.

    Rakesh Vaddadi

    Rakesh Vaddadi is the co-founder of the company Windo. He began his career as an intern at The Singareni Collieries Company Ltd. Rakesh was also a part-time research assistant at the Indian Council for Social Science Research.

    Silus Reddy Chintapalli

    Silus Reddy Chintapalli is also the co-founder of Windo. He began his career as an engineer at Hindustan Aeronautics Limited. Silus was also the Vice President of sales and marketing at TopTalent.in. He was the director of sales and marketing at 1Click.

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    Windo – Business Model

    The business model of Windo is quite simple! The website helps small businesses to create their own online space hassle freely. Windo requires no credit cards also the company has got a free forever plan to offer to all of its users. The company aims towards minimizing the workload of the small businesses who are suffering real tough to make both name and fame!

    Windo – Revenue Model

    Windo has got 2 sorts of plans. They are:

    • Sprout plan (free)
    • Blossom plan

    Sprout Plan

    1. Online payments
    2. Endless products
    3. Customer support
    4. Endless orders

    Blossom Plan

    1. Custom domain
    2. Priority customer support
    3. All in the free plan and more
    4. 0% transaction cost

    Windo – Funding and Investors

    Windo has raised a funding of $500 K in June 2021.

    Date Stage Amount Investors
    June 2021 Seed $500 K Aravind Sanka, Srinivas Anumolu, Meena Ganesh, Vivek Bhargava, and Unicorn India Ventures

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    Windo – Growth

    Windo is loved by 10,000 businesses. This is what their official website claims it to be. The love and the support of all of its users are helping immensely to this new startup to survive and grow with all.

    Windo – Online and Social Media Presence

    Windo is now quite popular on the web because it has got its own official website to showcase all of its products and services, along with its schemes. Not only this but also Windo has got its name on various popular websites like yourstory.com, business-standard.com, etc. The company has got a social media account at LinkedIn.

    Windo is considered to be a very simple and a beautiful e-commerce app, especially for store creators. Any sort of small and pretty businesses might choose to register themselves at this platform and make the most of it. Windo is not just an app. It is an opportunity for all entrepreneurs.

    FAQs

    What is Windo App used for?

    Windo is an app for Instagram-focused businesses. It offers solutions to manage small sized business.

    Who is the founder of Windo?

    Windo was founded by Silus Reddy Chintapalli and Rakesh Vaddadi.

    When was Windo founded?

    Windo was founded in 2020.

    Who has funded in Windo?

    Windo has received funding in a seed round led by Unicorn India Ventures. Top investors in Windo are:

    • Aravind Sanka – CEO of Rapido
    • Srinivas Anumolu – Founder of Growth Story
    • Meena Ganesh – CEO of Portea
    • Vivek Bhargava – Co-founder of ProfitWheel

  • Landing Page Conversion Optimization | Top 7 Factors That Affect Conversion on Landing Page

    A landing page is the first page a customer lands on after they click on your ad. It is often overlooked by marketers, but in reality, it can make or break your business. With the recent changes in Google’s algorithm, it is imperative to have a plan to ensure that conversions are increased.

    Online businesses can be made profitable only when the marketers and business owners have information about the activities of the visitors visiting their website. This includes sending responses via forms, subscriptions, and purchasing products through the site. So, when a person visits your website and completes a desired action that makes for the conversion rate. Your website might be getting a lot of traffic but it is of no use if it is not converting. Thus, there are various different factors responsible for increasing or decreasing the conversion rate. In this article, we will learn about different factors that affect the conversion on the landing page.

    First, let us understand what Conversion rate means.

    What is the Conversion Rate?
    Factors Affecting Conversion on the Landing Page

    What is the Conversion Rate?

    When users visit a website, they either complete the action or not. The conversion rate is the percentage of users who complete the desired action on a website. The rate is calculated by dividing the total number of converting users by the total number of users who visited the website. It is then converted into a percentage.

    For instance, if there are 150 visitors on the landing page out of which only 10 visitors took action, then the ratio will be 10 divided by 150, or approximately 7%.

    Factors Affecting Conversion on the Landing Page

    You may get a lot of traffic on your marketing landing pages, but not many visitors get converted into leads. It can be difficult for a marketer to determine the cause of poor conversion rates. The conversion rate is one of the most important metrics of a successful website. It directly corresponds to the company’s revenue growth. Conversion rates can be optimized in different ways and with different intentions. A good landing page influences consumers to take the desired action. Here are 7 factors by which you can increase your conversion rates:

    Source of Traffic

    Highest Average Conversion Rate by Traffic Source
    Highest Average Conversion Rate by Traffic Source

    The source of traffic has a significant impact on the overall conversion rate. The chances of conversion are higher when a visitor is already interested in your products or services. Warm traffic sources, like those from emails and referrals, have a much higher conversion rate than cold traffic sources, like social media and paid advertisements. Wasting your marketing budget on irrelevant traffic will only result in a higher bounce rate.

    The conversion rate of referrals and email traffic are 5.4% and 5.2% respectively, while the Adwords traffic conversion rate is 1.4%. You may review your pay-per-click campaigns to drive more traffic to your website but, more importantly, it is the source and relevance of the traffic that will improve the conversion rate of your webpage.

    Page Load Time

    Conversion rate optimization is equivalent to consumer experience optimization. If a webpage takes too long to load, the user tends to leave and go to other websites. Studies have shown that conversion rates are directly related to page loading speed. You can vouch for it as well, being a consumer yourself elsewhere.

    The page loading time depends on several factors including user behavior, website host, page type, plugins, and efficient code. Unfortunately, most mobile webpages take longer to load as compared to their desktop counterparts. Google considers page loading time as the search engine ranking factor which means that the loading speed impacts both SEO and conversion rates. A webpage should ideally load within 2 seconds. Thus, this is another important factor that affects conversion on your landing page.

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    Call to Action

    Another factor affecting conversion on a landing page is CTA. A call to action (CTA) is a prompt on the website to encourage the user to take the desired action. A large amount of information available on the internet prevents visitors from going through the entire content of a webpage. Most visitors only pay attention to the key elements of a webpage. This is why it is important to understand the psychology behind an effective CTA when competing for people’s attention. A CTA can include text, image, button, video, or animation.

    Make sure that the CTA is user-friendly, creates a sense of urgency, and doesn’t come off as pushy or aggressive, which can offend the visitors. You must understand your target audience as factors like age, gender, location, and status largely affect the choice of CTA. Lastly, it should go well with the rest of the website to make it aesthetically pleasing.

    Social Proof

    Social proof is a concept based on social influence, stating that people follow the actions of others in an attempt to get liked or accepted among their peers. When someone is thinking of making a purchase or deciding between two brands, they would often turn to look at other people for their experience with the product. User testimonials, celebrity endorsements, social media stories, and case studies are all examples of social proof.

    When a consumer visits the landing page, social proof is often the deciding factor in whether or not they will take the desired action. Social proof is a powerful marketing tool and can help you boost your conversion rates. It is similar to the bandwagon effect, which is a psychological phenomenon where one does something primarily because others are doing it.

    Website Design

    The design of a webpage is an important factor that affects the conversions on a landing page. Most visitors decide if they want to stay or leave a website in a matter of seconds. The psychology of color is often an underrated concept in marketing but it plays an important role in conversion, as different colors have different effects on consumers. It can distinguish your product from competitors, convey the meaning of a brand, and can set the overall mood of a website. Also, picking the right color scheme creates a sense of aesthetic balance and cohesiveness on your website. Also, consider the device your audience will be using while designing your web page.

    Conversion rates on desktops are higher than those on mobile devices as many websites are easier to use on desktops. Another aspect is to use infographics to your advantage. Images can bring life to your webpage, build trust, and even help you go viral. Use high-quality images with alternate detailed views and an option to zoom in. Ensure continuity in the design, avoid using distracting backgrounds and using too many banners or animations that can take away the consumer’s attention.

    Unbounce Landing Page Example
    Unbounce Landing Page Example

    Good Content

    Providing good content on your webpage is one of the most important factors that affect conversions on a landing page. Writing a great copy for your website resonates with the readers, entertains them, and thus, helps increase the conversion rates. Like any other marketing strategy, writing content begins with identifying the target audience. Once you know your target audience, it becomes easy to figure out what they want. Analyze the sales funnel stages to find the most suitable topics that empathize with your customers.

    For example, if you sell fashion products, you can share how-to’s, give fashion hacks, and publish interviews with influencers. The idea is to give out valuable information that the visitors would want to know. This shows your willingness to build connections and trust with your potential customers.

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    Trust

    No matter how well you implement a strategy to optimize conversion rates, it will not be effective unless your brand can be trusted. Nothing breaches a consumer’s trust more than doubt and ambiguity. So, to build a trustworthy brand, you need to be honest and credible. While creating a website, including an ‘about us’ section where you tell your brand’s story and its values. Introducing the visitors to your team that has helped shape your business is a good way to develop trust among them.

    People rely heavily on the brand’s previous track record to trust your brand. Therefore, you must dedicate a section of your website to client reviews and testimonials to help build your brand’s reputation.

    Conclusion

    Overall, the most important factor that affects conversion on the landing page would be the landing page itself. If your landing page is not interesting, easy to navigate, and offers user-friendly options then your conversion rate will also be low. Conversion rate optimization is a continuous process and requires a lot of experimenting along the way. It plays a very important role in promoting and growing a brand. So, to get a higher conversion rate on a landing page, you should take the above-stated factors like good content, website design, source of traffic, and more into consideration and you will begin to see improvements.

    FAQs

    What is a landing page conversion rate?

    Landing page conversion rate refers to the number of people who completed the desired action out of all the people who landed on your page.

    What does high converting mean?

    It means that people are interested in whatever you are offering and they are also able to get it easily. This shows that the visitors are completing the desired actions leading to a high conversion rate.

    How can I increase my landing page conversion rate?

    You can increase your landing page conversion rate by the following:

    • Focus on CTA (Call to Action)
    • Create a visually appealing landing page
    • Offer good content
    • Improve your page load speed
    • Optimize your page for mobile
    • Provide social proof

  • How Small Businesses in India Can Accept Credit Cards?

    Once you start a new business in this age, just accepting cash is not enough, even though it’s a small business but nowadays people prefer paying cashlessly. Maybe you have started a new business or startup and you are wondering how to accept credit card payments from your customers. Or maybe you have an established business but haven’t yet made arrangements to accept credit card payments but now you want to. The process might seem to be difficult in the beginning but it is actually pretty easy.

    In this article, we will talk about how to accept credit card payments for your small business and why it is important for small businesses to accept them. So, let’s take a look at it.

    Why Should You Set up a System to Accept Credit Card Payments?
    How to Accept Credit Card Payments in India?

    Why Should You Set up a System to Accept Credit Card Payments?

    People are shifting toward digital payment methods nowadays. Digital payment options provide a sense of security to the customer and it is also very easy to pay through digital methods. Whether shopping online or offline, people nowadays prefer digital payment options to pay for the services/products they buy. Therefore, it becomes essential to set up systems to accept digital payments.

    Some of the advantages of accepting credit cards are:

    • Your business cash flow increases and you don’t have to wait long for your payments to process.
    • Payments disputes are avoidable if credit cards are taken into consideration in small businesses.

    How to Accept Credit Card Payments in India?

    To accept payments from credit cards, you will need a machine called ‘Point of Sale or PoS’ machine. The PoS machine is a small device that allows customers to pay to your account directly from their credit cards. Every bank offers PoS machines to licensed merchants. In this article, we will see how to apply for a PoS machine in the State Bank of India (SBI), but the process will almost be the same for all the other banks.

    Go To PoS SBI Website

    The first step is to go on PoS SBI website. Here you will find about 8 different types of PoS Machines which are:

    • PSTN
    • Desktop GPRS
    • Portable GPRS
    • Mobile PoS
    • ECR Based Terminals
    • Bio-Metric Desktop GPRS
    • Bio-Metric Portable GPRS
    • NFC Enabled Terminal

    Apply For PoS Machine

    The next step is to apply for a PoS Machine. Just click on the ‘Apply Now’ button below the ‘New Merchant’ label. You will be asked to fill out a form asking for details about you and your business. Fill out the form and submit it.

    Confirmation

    If your application is approved, your details will be shared with the nearest branch of SBI. You will be asked to go there with your documents. Your personal and business documents will be checked and verified.

    Installation of PoS

    After your documents have been successfully verified, a person from the bank will visit your store and set up the payment terminal. He/she will also tell you about the functionalities of the machine and tell you how to use the machine.

    And that is it. You have successfully set up a method to accept credit card payments from your customers. Please note that there are only one-time installation charges for the PoS or ‘Point of Sale’ machine and no bank will charge you anything apart from that. All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments.

    Conclusion

    All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments. Digital payments are

    FAQs

    What is the best way to take credit card payments for small businesses?

    5 best ways to accept credit card payments for small businesses:

    • Square: Chances are, you’ve seen Square being used by many merchants and retailers.
    • Stripe: For those with businesses that need to go beyond credit card payments, Stripe is a good option.
    • ProPay.
    • PayPal.
    • Authorize.net.

    How many POS terminals are there in India?

    PoS terminals in India are: India has more than 4.7 million PoS terminals, as of 2021, to serve a population of over 125 crores. India has the least number of point of sale (POS) terminals among advanced economies and other emerging market economies.

    How do I set up credit card payments for my business?

    Setting up credit card payments for small businesses: Small businesses can accept credit card payments by using an online merchant gateway like Stripe or PayPal, by setting up a POS system with a merchant account, or by using a mobile card reader to accept credit card payments through a smartphone app.

  • Best Salesforce Alternatives | List of Best Alternatives for Salesforce

    Customer is the most important factor of a business, at the end of the day, the motto is to serve them. A business has to always ensure that their customer is getting served properly and this can only be possible through communication and interaction.

    Customer Relationship Management (CRM) software is generally used by marketing professionals and sometimes by customer support teams to interact with customers. CRM tools help online enterprises build strong relations with customers and retain them, in turn expanding the business and ensuring customer loyalty. There are many CRM tools in the market and although Salesforce is one of the most popular choice, there are still a number of Salesforce alternatives available out there.

    There are a number of benefits of using a CRM such as optimized contact management for better customer reach and retention, advanced sales management, better team management and efficiency with a centralized data hub, accurate reporting, business insights and growth in business. All these utilities with just one software are hard to put aside, and hence online marketers and sales professionals often use a CRM, and the most common choice is Salesforce. In this article, we will talk about Salesforce and some of its popular alternatives. So, without any further ado, let’s get started.

    What is Salesforce?
    HubSpot CRM
    Pipedrive CRM
    Zoho CRM
    Microsoft Dynamics 365 Sales
    Vendasta

    What is Salesforce?

    Salesforce is without a doubt one of the best Customer Relationship Management software, if not the best out there. With customer information tracking, insightful decision making and real-time data, automated email marketing, and 24/7 customer support team, Salesforce has helped businesses and online enterprises grow exponentially, and much faster.

    Salesforce offers solutions for online businesses, sales, services, and marketing and owing to its excellent services, it has been bestowed several honours including the Number one spot in World’s Best Workplaces. Moreover, customizable CRM offers compatibility and adaptability, which is not often found in CRM software.

    Although there are numerous applications of Salesforce in various domains, sometimes, its services are just way more than you can utilize. This leads to searching for alternatives to Salesforce, which offer specific functionality at lower costs, hence eradicating you of the quandary of spending more for lesser features. Here we share some CRM software which can be used as an alternative for Salesforce.

    HubSpot CRM

    HubSpot is a sales and marketing software that offers an all-around CRM platform with tools and services required to armour your business with best in class marketing tactics. With services in every domain of sales and marketing, HubSpot offers users free courses, eBooks and guides along with services such as Onboarding, Consulting and those of a Service Provider. Tools offered by HubSpot include Marketing Hub, Sales Hub, Services Hub, and CMS Hub.

    Features offered by HubSpot

    • Premium marketing features such as automation, SEO tools and video hosting.
    • Offers sales automation, e Signatures and lead scoring along with email sequences.
    • HubSpot comes with an interactive and analytical dashboard, deal pipelines and customizable reports.
    • Its Service Hub offers Customer Service Automation with multiple ticket pipelines and customer feedback.
    • HubSpot also offers tools for blog and content creation with SEO, live chat and security monitoring.

    Pricing for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $45 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $800 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $45 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $450 per month and offers sales analytics, custom reporting, eSignature and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $45 per month and comes with live chats, conversational bots, and simple automation Costs $360 per month and comes with ticket status and routing, and offers a better customer service with custom reporting and insight dashboard Costs $1200 per month and helps user manage multiple teams slack integration along with webhooks

    Pipedrive CRM

    As suggested by the name, Pipedrive CRM allows you to manage and store leads from multiple sources in a pipeline view. Its drag and drop interface to manage leads and organized sales process are quite efficient in optimizing the sales process while the email sync allows you to send and receive mails, without switching to the email service. Moreover, customizable reports managed on synergistic dashboards further boost your business while also assuaging your work. Pipedrive also allows you to manage your work on your mobile devices through Android and iOS applications. Tasks ranging from keeping a record of customer interactions to setting and meeting sales targets to organizing your team, Pipedrive provides you all these services and more.

    Features offered by Pipedrive

    • Pipedrive is a customizable service to cater to your specific needs. Be it adding new fields, pipelines, changing dashboard or products, Pipedrive offers you a personalized experience as a CRM tool.
    • Integrations with email, chat and other customer support services, Pipedrive allows you to cohesively work on marketing and sales, as a tech stack.
    • Pipedrive offers courses and workshops to completely understand and learn its applications and working, to extract the most out of the software.
    • Automation of marketing and sales job to eliminate task repetition is a great relief for marketers, and helps in optimizing business.
    • With insights from a plethora of user experiences, Pipedrive helps you decide a plan of action to implement for seamless management of your business.

    Pricing for Pipedrive

    Essential Pipedrive model Advanced Pipedrive model Professional Pipedrive model
    Costs $12.5 per month per user when billed annually, $15 when billed monthly Costs $24.9 per month per user when billed annually, $29 when billed monthly Costs $49.9 per month per user when billed annually, $59 when billed monthly
    Efficient to organize activities and setup pipelines to follow Enables sales and marketing automation for efficient business management Offers utilities encampassing tools for collaboration to advanced automation for revenue and business growth

    Zoho CRM

    Zoho CRM is one of the first names that strikes when we talk about a Salesforce alternative. From connecting to your customers remotely, and across different channels to automating leads and actions required, Zoho has all the features of an effective CRM. It offers an interactive and insightful dashboard that helps you monitor sales and business analytics, and predicts future developments based on real-time trends and statistics while also furnishing you with a conversational AI. The AI offered by Zoho, named Zia, identifies convertible leads, so they can be more focused on, in turn, generating more revenue.

    Features offered by Zoho

    • Zoho offers Sales and workflow automation for better lead and account management, and to avoid repetition.
    • Reports, statistics, funnels and KPIs based on real-time analysis with Target meters to set and achieve milestones.
    • With predictive sales and Zia voice assistant, Zoho points out convertible leads and detects anomalies while also suggesting assignments and workflows.
    • With Zoho, you get to customize your page layout, views and fields, and add components and subforms.
    • Zoho makes project management and team collaboration efficient with tags, chats and groups while also providing data security and compliance.

    Pricing for Zoho CRM

    Standard Zoho Plan Professional Zoho Plan Enterprise Zoho Plan Ultimate Zoho Plan
    Costs Rs 720 per user per month, billed annually Costs Rs 1200 per user per month, billed annually Costs Rs 2100 per user per month, billed annually Costs Rs 2300 per user per month, billed annually
    Offers all the utilities in the free version along with scoring rules and workflow management Offers all the utilities in the standard version along with SalesSignals and business blueprint Offers all the utilities in the professional version along with Zia AI, a command center and a canvas layout Offers all the utilities in the enterprise version along with advanced Business Intelligence and Zoho Analytics
    Offers to build and manage multiple pipelines, send mass emails and customize dashboards Helps build forms to collect user data, frame validation rules, and manage inventory The Enterprise plan comes with advanced customization, portals for multiple users and, mobile SDK Advanced features with Zia recommendations on different niche

    Microsoft Dynamics 365 Sales

    Microsoft Dynamics is an adaptive sales solution built for an unpredictable sales environment, keeping in mind the uncertainty in today’s business world. With AI-powered Dynamics sales, you get to know the right clients to focus on, giving you a better lead conversion, while also cutting costs through sales and marketing alignment. Dynamics 365 Sales offers intelligent sales process automation, so you can focus more on engagement and innovative sales solutions, their integrations, and customization. Moreover, insights in previous deals and customer management also help in decision making for similar cases in the future.

    Features offered by Dynamics 365 Sales

    • Single workspace, integrated multichannel tools, and AI predictive scoring help enterprises save time and have better customer interactions.
    • Dynamics 365 Sales offers a LinkedIn Sales Navigator integration to manage professional relations at scale and envisages customers’ perspectives with the help of surveys and customer data.
    • Dynamics 365 Sales finds you relevant content with an intuitive interface while saving you time for selling.
    • Features such as cross-team visibility, scanning business cards for avoiding manual entry, and streamlined workflow through Outlook and Excel enable coordination between sales and marketing, further boosting productivity.
    • Deal flow visualization, insights, and relationship analysis also helps accelerate sales performance.

    Pricing for Microsoft Dynamics 365 Sales

    Microsoft Dynamics 365 Sales Professional Microsoft Dynamics 365 Sales Enterprise Microsoft Dynamics 365 Sales Premium
    Comes with a core sales force automation at Rs 4295 per user per month Comes with industry-level sales force automation at Rs 6280 per user per month Comes with features of enterprise version with Sales Insights Add-ins at Rs 8925 per user per month
    Offers all Microsoft Integrations without conversational intelligence such as pipeline analysis and coaching tools Offers all Microsoft Integrations with conversational intelligence tools which require separate add-in licence Offers all Microsoft Integrations with conversational intelligence tools including product and brand analysis and personalised dashboards
    Does not offer any contextual insights Offers contextual insights including pipeline intelligence and predictive scoring requiring separate add-in licence Offers contextual insights including relationship and note analytics

    Vendasta

    Vendasta CRM is a unified sales and marketing solution, specially built for B2B sellers for SMEs. It offers great customer satisfaction with free products and upgrades paths while furnishing the users with management, social media, marketing and listing tools. Vendasta allows you to brand and sell your products the way you deem convenient while also providing detailed reports and analytics to your customers, to display your value. Moreover, even your clients can switch to online business with the free eCommerce tool given by Vendasta.

    Features Offered by Vendasta

    • Continuous and real-time data analysis lets you know the requirements of customers. The AI based pipeline helps you manage those leads and to reach out to your prospect.
    • Meet scheduling, email marketing and all other tools required in a sales CRM are offered by Vendasta. With all these tools in one place, you can proceed with your sales team without any complicated integrations.
    • Client research with snapshot report helps you determine the right prospects to deal with.
    • Vendasta also offers real-time analysis of client engagement with the product; this helps you finding any flaws in your product and improving customer satisfaction.
    • Track all sales activities with real-time insights with leaderboards and pipeline management tools, while also recording all communications.

    Pricing for Vendasta

    Vendasta CRM Startup Model Vendasta CRM Essential Model Vendasta CRM Growth Model Vendasta CRM Scale Model
    Costs $42 per month and billed at $500 annually Costs $299 per month and billed at $3588 annually Costs $499 per month and billed at $5988 annually Costs $999 per month and billed at $11988 annually
    Designed for startups and fresh enterprises looking for client retention Free onboarding and designed for business that have a base and are looking to establish themselves With free onboarding, this model is designed for growing businesses and brands With free onboarding, this model is designed as a commerce platform with team management tools
    Offers 1 team member seat and up to 15% discount on resellable apps and services Offers 5 team member seats and up to 30% discount on resellable apps and services Offers 10 team member seats and up to 45% discount on resellable apps and services Offers 15 team member seats and up to 65% discount on resellable apps and services
    Offers 5 free snapshot reports and business toolkits, and 2500 emails sends per month Offers 25 free snapshot reports and business toolkits, and 10,000 email sends per month Offers 75 free snapshot reports and business toolkits, and 50,000 email sends per month Offers 125 free snapshot reports and business toolkits, and 100,000 email sends per month

    Conclusion

    Managing customers and communicating with them is one of the main focuses of a business. Interacting with customers can be done through the help of CRMs. Salesforce has always been one of the best and most popular software for Customer Relationship Management but these alternatives also work quite fine.

    FAQs

    What is Salesforce?

    Salesforce is one of the most popular CRM tools for support, sales, and for marketing teams.

    What are the best alternatives to Salesforce?

    Some of the best alternatives for Salesforce are:

    • HubSpot CRM
    • Pipedrive CRM
    • Zoho CRM
    • Microsoft Dynamics 365 Sales
    • Vendasta

    What is CRM?

    Customer relationship management (CRM) is a technology through which you can make your company’s relationships and interactions with customers and potential customers.

  • List of Companies Acquired by Stripe

    We are living in a world where technology has made our life easier. We can’t even think about living our life without using a single form of tech; we are highly dependent on them. Tech companies are now ruling the world because of that, even the demand for tech startups is rising every day.

    One of the most in-demand industries now is Fintech. Some of the popular Fintechs are literally ruling the world with their services. The rise of the internet and smartphones and the trend of making India digitized has contributed to the rise of Fintech in the world.

    One of the popular Fintech companies is Stripe. It is an Irish-American Silicon-valley Fintech startup that provides SaaS and financial services. The company’s headquarters is situated in two places that are in San Francisco, the United States and Dublin, Ireland. The company was founded in the year 2009 by Patrick Collison and John Collison.

    The company mainly offers payment processing software and Application Programming Interfaces for E-commerce websites. Stripe has acquired many companies to expand their services in various fields. In this article, we will talk about the companies that are acquired by Stripe. So, without any further ado, let’s get started.

    “Much of what is called investment is actually nothing more than mergers and acquisitions, and of course mergers and acquisitions are generally accompanied by downsizing.”
    -Susan George

    RunKit
    Indie Hackers
    Index
    Touchtech
    Kickoff
    Totems
    Paystack
    TaxJar
    Bouncer
    Recko
    Payable
    OpenChannel

    RunKit

    RunKit Logo
    RunKit Logo

    RunKit was founded in the year 2014 by Francisco Tolmasky and Ross Boucher, it was formerly known as Tonic. It is a tool for prototyping JavaScript. RunKit enables you to have a proper JavaScript environment in just a single click where one can use their npm model and see the results of it.

    The best part is that there is no need for installation. It is a node playground in the browser. The headquarters of the company is situated in San Francisco, United States of America. Stripe acquired Runkit in the year 2016 at an undisclosed amount.

    Indie Hackers

    Indie Hackers Logo
    Indie Hackers Logo

    Indie Hackers is a community and website where well-known entrepreneurs and founders of profitable businesses share their stories on the platform. The new entrepreneurs and startup owners read those and learn from those stories and experiences. Here the entrepreneurs come together and share all kinds of experiences and receive feedback and support when they need it.

    The company focuses on making companies earn profit while being independent. The community was founded in the year 2016 by Channing Allen and Courtland Allen. The company was acquired by Stripe in the year 2017 for an undisclosed amount.

    Index

    Founded in the year 2012 by Jonathan Wall and Marc Freed-Finnegan, Index is a retail software company that provides security, personalised experiences and others. It mainly helps retailers to evolve their in-store payments and create their customer contact database.

    Index is known for PIN pads that help read a chip card in just a second. The headquarters of the company is situated in San Francisco, United States of America. Stripe acquired Index in the year 2018 for an undisclosed amount.

    Touchtech

    Touchtech Logo
    Touchtech Logo

    Touchtech was founded in the year 2014 by Niall Hogan and Shekinah Adewum and its headquarters was situated in Dublin, Ireland. Touchtech is a startup that basically works together with banks to build and manage verification processes for customers who required two different forms of authentication so that they can process transactions through their cards. Touchtech was acquired by Stripe in 2019.

    Kickoff

    Stripe made its first official acquisition by acquiring Kickoff, which is a chat and task management application. Through this app, companies can share the tasks with their employee, manage the team and can also chat with them, the app works for Mac and iOS platforms. Kickoff was founded in the year 2011 by John Gardner and Benjamin De Cock. The headquarters of the company is situated in Aubange, Luxembourg, Belgium.

    The app was specially designed for enabling proper team conversation; it also has some special features like history access and offline support. Stripe acquired Kickoff in the year 2013 exactly after two years, the company was founded.

    Totems

    Totems are an Internet software and service company founded in the year 2011 by Gabriel Hubert and Stanislas Polu. The headquarters is situated in Ketchikan, Alaska, United States. The company mainly offers marketing tools for brands on social media platforms, including Instagram. This helps brands to realize where they stand and what their presence means on Instagram.

    Apart from that, it helps brands realize and understand the need of their audience; brands can also track their marketing campaign. TOTEMS was acquired by Stripe in 2015 at an undisclosed amount

    Paystack

    Paystack was founded in the year 2015 by Ezra Olubi and Shola Akinlade and provides financial services to its customers. It is a website that let businesses accepts various forms of payments through credit card; debit card, and mobile transfer from anyone and any part of the world. The headquarters is situated in Ikeja, Nigeria.

    Stripe acquired the startup in the year 2020 when the startup had over 60000 customers at an amount of over $200 million. This acquisition is said to be the biggest startup acquisition in Nigeria.

    TaxJar

    TaxJar is a tech solution founded in the year 2013 by Mark Faggiano and Matt Anderson. The company basically helps E-commerce manage its sales tax. The company is to help the E-commerce sellers and make their work easier by handling the challenges of Sales Tax. The company’s headquarters is situated in Boston, United States. In 2021, TaxJar was acquired by Stripe in the year 2021; the acquisition was to remove any kind of barriers to multinational companies for their growth.

    Bouncer

    Bouncer Logo
    Bouncer Logo

    Bouncer is a company focused on making card authentication technology that will reduce the chances of fraud during any kind of transaction of online businesses. It is a risk detection tech platform. Bouncer was founded in the year 2019 by Sam King, Steven Liu and Will Megson and the company’s headquarters is situated in Oakland, United States. Stripe acquired Bouncer in the year 2021.

    Recko

    Recko Logo
    Recko Logo

    Recko is an Indian fintech company founded in 2017 by Prashant Borde and Saurya Prakash Sinha. Recko is a financial operation platform for online companies and their digital transaction. It basically helps businesses to track online businesses’ incoming and outgoing payments. Platforms like Meesho, Deliveroo and PharmEasy are The Company’s headquarters is situated in Bangalore, India. Recko was acquired by Stripe in the year 2021

    Payable

    Payable Logo
    Payable Logo

    Payable was founded in the year 2013 by Kyle Kilat, Peter Terrill, and Tad Milbourn. It is a platform that helps contractors to get their payments hassle-free. Some of its features like providing invoices, tracking the contractor’s work, and calculating their earnings as well as taxes make it an interesting platform for workers as well as the companies. Stripe acquired Payable in the year 2017 to take help from tax-related obligations.

    OpenChannel

    OpenChannel Logo
    OpenChannel Logo

    OpenChannel is a company that provides help to businesses by allowing them to create, launch and manage apps for their work. These are created for the products of the business. Open Channel was founded in the year 2013 by Brian Amaro and Michael Kovacs. The headquarters of the company is situated in Auckland, New Zealand. OpenChannel was acquired by stripe in 2021.

    List of Startups Acquired By Razorpay – 2022
    Razorpay is a fintech startup that has made a huge success. Startup acquisitions contributed to it. Here are the startups acquired by Razorpay.
    StartupTalkyMuskaan Kapoor

    Conclusion

    Stripe by acquiring so many tech companies is on the verge of making its service expand to other fields as well. The main point of Stripe is to help businesses by taking all these companies’ services. The company is now raising more funds to acquire companies and add them to its list of acquisitions. Stripe’s current valuation is over $95 billion.

    FAQs

    Who is the founder of Stripe?

    Stripe was founded in the year 2009 by the Collison brothers, Patrick Collison and John Collison.

    What are the companies that are acquired by Stripe?

    The companies that are acquired by Stripe are:

    • RunKit
    • Indie Hackers
    • Index
    • Totems
    • Touchtech
    • Kickoff
    • Paystack
    • TaxJar
    • Bouncer
    • Recko
    • Payable
    • OpenChannel

    What is the revenue of Stripe?

    The revenue of Stripe is 740 Crore USD as of 2020.

  • Everything You Need to Know About Product Hunt

    Your business gain attention because of your products and services. If your products are not good enough, your business will not flourish. Your product can only gather attention, if it has the ability to change the world. Now when you launch a product, it has to be visible enough for your audience to even ponder about it. Internet has given us the facility to connect with from all over the world. Everyone is online now. So, it is necessary, to understand where, when and how the product should get launched.

    We will talk about an amazing platform where you can launch your product. Here we will talk about everything that one needs to know about product hunt, so let’s get started

    What Is Product Hunt?
    Why Should You Launch Your Product on Product Hunt?
    How to Submit Your Product on Product Hunt?
    Who Are Hunters?
    Who Are Makers?
    What Can You Launch on Product Hunt?

    What Is Product Hunt?

    Founded by Ryan Hoover in 2013, Product Hunt is a website that gives a platform to developers to launch their new product. Product Hunt has a huge audience that follows it. If you have any online products like a web app or mobile app, you can just register for it and they will feature you in their list if your app is worth it. The best thing about launching a product on Product Hunt is that it is all free and has quality checking. Real people check your product and decide whether to feature it or not. Therefore, many people check out the list to know about the new products launched on the internet.

    Why Should You Launch Your Product on Product Hunt?

    Mass Reach: As already told, many tech geeks do keep a track of Product Hunt lists. So, there is a very strong possibility that you will grab the attention of many tech people, who might be in the need of your product.

    Free: There is nothing wrong in trying Product Hunt as it is all free to launch your product on Product Hunt. Even if you don’t make it to the list, you will not lose anything.

    Feedbacks : You will get much feedback, both positive and negative. You can act on those feedbacks and improve your products. People will tell you what they need and want in your product. Therefore, you will not have to conduct any survey to check the market need for your product.

    Investors: You might have bigger plans for your product and with the help of Product Hunt, you might find investors who believe in the growth of your product. Investors keep roaming all around the web to find an investing opportunity. They will not let an opportunity to go away if they see potential in your product.

    Media: There are so many famous blogs that follow the list of Product Hunt. You might end up getting an article based on your product only, publish on a news blog. This will instantly increase your traffic and user base.

    However, this is just a possibility. Very few products with some really special features could do that. Do not get fantasized by these advantages. Don’t create expectations because when it doesn’t happen as expected, it hurts. This will result in de-motivation. The only disadvantage of Product Hunt is that it is very, very tough to make it to the feature list.

    How to Submit Your Product on Product Hunt?

    • Signup to Product Hunt
    • Once you are logged into your account, click on the “+” button in the top right.
    • Submit all the details including description and tagline. Please note that your account should have the access to post and submit products. You will need to become a contributor in case you want to post a product.

    Who Are Hunters?

    Hunters are the accounts or basically, the people who have the ability or better say, permission to hunt new products. They are the one who finds new products and shows to the rest of the community. Anyone can become a hunter by participating in community weeks, up voting products, create collections, and others. Your aim is to get as many followers as you can, to become a hunter.

    Who Are Makers?

    Makers are the people who develop the product and submit it to Product Hunt. There are mostly developers, inventors, and writers.

    How to Launch Product on Product Hunt

    What Can You Launch on Product Hunt?

    • Web Apps  
    • Mobile Apps  
    • Hardware Products    
    • Games
    • Books  
    • Podcasts

    Conclusion

    Product Hunt is one of the most popular and the best platform to launch your products. Many people create amazing things but don’t know what to do with that , if you want to let people be aware of your product, you need to market it properly. If you come up with some crazy idea, then don’t stop yourself to create it because you do have a great platform, though whose helps you can launch the product.

    FAQs

    What are some alternatives of Product Hunt?

    Some fo the alternatives of Product Hunt are, YCombinator, AngleList, Beta Page, and Netted.

    What is the purpose of Product Hunt?

    The main purpose of product hunt is to  help makers launch their products in their website where they find their first customers who use the products and provide feedbacks to the makers.

    Who is the founder of Product Hunt?

    Ryan Hoover is the founder of Product Hunt.

  • Top 10 Highly Profitable E-Commerce Business Ideas

    E-Commerce is a business trending at present due to the increased convenience that it provides to the customer. All the activities of commercial transactions which include transfers, Supply Chain Management, electronic marketing, EDI, and distribution of goods and services are integrated by an electronic system. These convenience and quick buying decisions make e-commerce businesses achieve scale much faster than their brick and mortar counterparts.

    E-commerce refers to the science of buying and selling goods and services over an electronic network, known as the internet.

    According to a survey done by the Indian Government in 2021 which shows that demand is at a continuous growth of 12.79 % a year. Current active e-commerce penetration in India stands only 28%, with lots of room for improvement, India’s retail e-commerce is projected to reach 23% from 2016 to 2021. If you are looking to start an eCommerce store then here are some business ideas which you should try out.

    You can also have a look at our list of Business Ideas With Low Investment and High Profits

    WIDGET: leadform | CAMPAIGN: undefined

    E-Commerce Business Ideas

    Fashion products/service
    Online Food & Grocery Services
    Travel Agency Business
    Online Health Services
    Artificial Intelligence
    Startup Consultant
    International Shipping
    Online Interior Designer
    Pet Care Job
    Online Education Services
    Conclusion
    FAQ’s

    Fashion products/service

    With the increase in the demographics of people who live an urban lifestyle where time and convenience is more valuable than money, people rely on an e-commerce website to fulfill their fashion need.

    Online Fashion Market
    Online Fashion Market

    Especially in the Fashion industry, there is a huge demand for niche products and services. This makes niche fashion websites massively popular as they serve their audiences with the latest trends. Even though the fashion industry is pretty crowded, there are still people who can’t find what they are looking for.

    Creating quality brands that specialize in simple and minimalistic clothing is one such niche that targets the millennial demographics and could be a profitable business opportunity.

    You can start your own e-commerce website by using WordPress and Wix and other platforms.

    Also Read: 10 Best Online Marketing Tools for your Business

    Online Food & Grocery Services

    One of the most lucrative markets after 2020 is the online food and grocery business. This market has continued to develop as mobile apps become increasingly popular and are used by billions of people.

    Online Grocery and Food Shopping
    Online Grocery and Food Shopping

    Given the wide range of products and equally huge market, the food and grocery industry is far from saturation. More and more people in urban areas are quickly shifting towards local produce and markets. As we can see, consumer behavior in the food industry is transforming thanks to emerging technologies and e-commerce trends.

    As an entrepreneur, you can start small with local vendors and produce. Once your profits increase, you can easily scale up your business by establishing and improving relationships with your vendors.

    Food-Tech Startups In India | Best Indian Food-Tech Startups [2021]]
    India has a humongous food industry, the sixth largest in the world. Retailstartups account for about 70% of the total sales in this segment. According toreports, the food and retail market will be worth $ 828.92 billion by 2020. Thefood-tech industry is growing rapidly with the emergence and dev…
    StartupTalkyAshwini

    Travel Agency Business

    A large number of Millennials wish to travel. Although, the process of travel is complicated by the lack of information about the destination they are traveling to and other hassles such as accommodation and transportation. This opens up a huge demand for online travel agencies which can incentivize the traveler and book hotels and transportation in a jiffy as well as providing curated content about the destination, hence making the life of the traveler easy!

    The precious time saved in planning for a trip makes this business solve a huge problem for millennial travelers. The e-commerce business has flourished in this segment and a very personalized service curation is required in this segment which can give you the best customers for your business. The travel industry is all about how satisfactory your customer’s trip was. So, while starting up with this be quality-oriented.

    Online Health Services

    Unsurprisingly, even the healthcare sector has begun to creep into e-commerce territory with apps like Practo, Doctor2U, and YourDoctors. Even though each service works on different business models, the underlying concept is the same: doctors offer advice over text or chat to patients.

    By making this service online, the need to physically visit a doctor is eliminated which saves both your time and your doctor’s. However, this does not substitute the need for in-person visitations but is useful to determine if an examination is necessary or not.

    Artificial Intelligence

    Artificial Intelligence
    Artificial Intelligence

    This idea may sound strange, but this is very helpful for everyone. You can create a startup business with the concept of artificial intelligence. It enables companies to gather as well as investigate data in real-time, thus facilitating more efficiency and competence in business.

    The customers are provided with a personalized experience of knowledge about their preferences. Some examples of Artificial Intelligence in e-commerce are

    1. CRM
    2. Internet of Things(IoT)
    3. Chatbots
    4. Product Content Management

    The Rise Of E-commerce Industry In India
    With growing internet penetration and disposable incomes, people of India areexperiencing a massive change in their shopping habits. People from all frontsof life are using their smartphones to buy products and items. With the bigthree— Amazon, Walmart, and Alibaba—entering the E-Commerce sector …
    StartupTalkyDevashish Shrivastava

    Startup Consultant

    In the upcoming ecosystem of startup businesses, startup business consultants have a major role to play. A large number of people starting a new business do not understand the nitty-gritty of starting up a new business and need online experts who can advise them in the right direction to make the process of starting up seamless. People prefer online consultants these days as they look for solutions on the internet with the advent of the digital revolution.

    International Shipping

    The lack of services in the field of shipping to and from overseas has made many people complacent with online shopping from Indian e-commerce. This presents a huge opportunity for international shipping startups that can book pickups at the mere click of a button.

    An international shipping startup can be an alternative for sending products overseas or bringing in goods from abroad. With international shipping, people will be facilitated in terms of delivery of goods and increase the convenience of the globalized Indian online consumer.

    Also Read : List of Logistic startups in India

    Online Interior Designer

    Online Interior Designer

    Interior designing is important for people who want to have a new home, but can not afford to employ an architect. An interior designer is someone who has the creativity, skills, and knowledge required to design a beautiful and functional space. Online interior designing is a practical as well as cost and time-efficient solution to make a structure of the house and a model home desired by the user at the convenience of their home internet.

    Online Education Services

    If you have expert knowledge of a subject, industry, or simply found a new way of doing things, then why not take a course about it?

    With expected sales at $286 billion in 2023, a whopping 80% growth from the figure recorded in 2017, this makes for a good online business.

    People are disappointed in both private and public educational institutions. One tends to be very costly and can only be afforded by a few while the quality of education in public institutions is dismal. Although there are many online courses, the demand for good and cheap education is at an all-time high.

    Online Education
    Online Education

    Also Read: How does Crowdfunding Work to Raise Money for Startup

    Conclusion

    Basically, to start any business a person needs passion and constant dedication. A person should be able to identify specific demand and the target customers for his products and services. We hope this list of online business ideas will help you to start your own business.

    E-commerce – FAQ’s

    What are the features of E-commerce?

    The features of e-commerce are non-cash payment, service availability (24*7), Improved sales, support, advertising and marketing, inventory management, communication efficiency, faster, reliability, less time-consuming, on-the-go service, and saving time. It is available at any time and anywhere, helping in making better management of products and services.

    What are the different e-commerce business models?

    The different e-commerce business models are Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Consumer to Business (C2B), Business to Government (B2G), Government to Business (G2B) and Government to Citizen (G2C).

    How does e-commerce work?

    When a customer needs any product to buy, a customer goes to the website and chooses the product that he wants to buy. After the selection of the product, a customer will select the mode of payment whether it is online or offline and after that product will checkout and order. The ordered products information has been exchanged with the customer and delivery logistics. This process is being done in just a matter of minutes only. For e-commerce enablement, getting internet merchant bank account, webs hosting, obtaining the digital certificate, provider for online transactions, and purchasing or creating the shopping cart software.

    Tell us which different sector e-commerce applications are available in the market?

    The applications are mainly available for many different sectors or areas, from those areas some are like books, music, financial services, home electronics, mobiles, entertainment, apparel, travel services, toys, movie tickets, information, gifts and computer products, accessories, etc.