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Tag: one plus

  • List of Chinese Companies in India | Top 12 Chinese Brands in India

    Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat, Halo, etc. But still, some companies bag huge profits from India and dominate the Indian market.

    List of Top Chinese companies operating in India

    1. Xiaomi
    2. Oppo
    3. Vivo
    4. One Plus
    5. Huawei
    6. Motorola
    7. Coolpad
    8. Lenovo
    9. Haier
    10. TCL
    11. Realme
    12. WISCO

    List of Chinese mobile companies in India

    Xiaomi

    Xiaomi - Chinese company in India
    Xiaomi – Chinese company in India

    Xiaomi is one of the top Chinese mobile brands in India. It is popular for many reasons. MI makes mobiles and electronic accessories suitable for almost all kinds of customers. The price ranges from affordable to high with varying features. Xiaomi first entered the Indian market on July 13, 2014, in partnership with Flipkart to sell its MI 3 for 13,999 INR. Today, it has become the most sold mobile brand in India and is leading the electronic market among other chief brands.

    Oppo

    Oppo - Chinese company in India
    Oppo – Chinese company in India

    Oppo is a popular Chinese company that entered India in 2014 to woo Indian customers with its fancy camera phone. It launched a huge marketing campaign that covered Indian ‘bazaars’ is Oppo banners. With Deepika Padukone as the brand ambassador, Oppo got into the minds of young Indians.

    All its marketing strategy revolved around the camera and it still does. Oppo also partnered with PUBG gaming to draw in customers to play the cult favorite game in high graphics. It has its fingers on the pulse of youth and continues to make great sales in the market.

    Vivo

    Vivo - Chinese company in India
    Vivo – Chinese company in India

    Vivo entered India with Oppo only with the similar concept of selling its camera phone. It applied the same marketing strategy and captured a huge portion of the Indian market. Banners and hoardings of Vivo were seen alongside Oppo and they painted the market green. Vivo also sponsored many gaming events to promote its performance and dominated the Indian mobile sales.

    One Plus

    Oneplus - Chinese company in India
    Oneplus – Chinese company in India

    One plus was also launched in 2014 and it was more on the costly side. Unlike Oppo and Vivo, One Plus mobiles are not available at cheaper rates. It begins with 27,999 INR which is expensive for an average mobile user in India. It was marketed as a high-performance mobile with an astonishing camera.

    One Plus captured the market of the high-end buyers and competed with Samsung. It has secured a strong place among young employees who want an all-rounder mobile with a great camera and fancy features.

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    Huawei

    Huawei - Chinese company in India
    Huawei – Chinese company in India

    Huawei is also a competitor among many Chinese mobile companies in India. Huawei sell mobiles, tablets, watches, and speakers. Their most popular mobile was ‘honor’ that did extremely well in the Indian market. Later, it faced issues due to technical problems and India’s relationship with China but now it’s back on track.

    Motorola

    Motorola - Chinese company in India
    Motorola – Chinese company in India

    Motorola is another Chinese company that makes smartphones, accessories, and smart home devices. They also sell baby monitors and smart nurseries. Motorola is not as popular as other Chinese mobile brands but it has significance in earlier times. But, Motorola has also increased its shipment and is planning to make a comeback in the market with its new gadgets.

    BBK Electronics-The manufacturer who Rivaled Apple [Case Study]
    BBK electronics is a Chinese multinational conglomerate. It owns over half ofthe smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOOand OnePlus. It has been branded as the most innovative company for itsingenious strategy. BBK has multiple brands to cater to every market …
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    Coolpad

    Coolpad - Chinese company in India
    Coolpad – Chinese company in India

    Coolpad is another smartphone company of China. It is headquartered at Shenzhen, China. It is not much popular as compared to other Chinese brands but recently Chinese investors put in $500 million into Coolpad and have set eyes on 5G shares. It has head offices in Karnataka, Haryana and Tamilnadu.

    Lenovo

    Lenovo - Chinese company in India
    Lenovo – Chinese company in India

    Lenovo is a Chinese electronics manufacturing company whose laptops are especially popular in India. It also makes other gadgets like smartphones, wearables, and television. Lenovo laptops are trusted by Indian buyers for their durability and reasonable price. It is the choice for students other than HP or Dell.

    Haier

    Haier - Chinese company in India
    Haier – Chinese company in India

    Haier is another electronics brand that has been in India for nearly 12 years. It manufactures refrigerators, microwaves, AC, TVs, and water heaters. Haier is popular among the masses for the well-built products that last long. It also makes appliances that are required in factories such as commercial freezers and air conditioners. Indian, is the highest contributing market to Haier’s net worth. It aimed to become a billion-dollar company by 2020 but Covid got in the way.

    TCL

    TCL - Chinese company in India
    TCL – Chinese company in India

    TCL is another electronics company that majorly deals in TV and home theatre. They also make home audio and air treatment devices. The company also focused on making AI-induced appliances and launching them in the domestic market. It aims to join the list of the top three smart TV brands in India. TCL’s revenue in India has reached 4 million dollars in recent years.

    Realme

    Realme - Chinese company in India
    Realme – Chinese company in India

    Realme is also a mobile brand from China that has formed quite a grip in the Indian market. Its new models sell fast and the company has registered immense profit in the past few years. As the young customers reach for the newest model, the demand for such mobile brands increases. With a wide price range, it has managed to double its shipment in the year 2020.

    WISCO

    WISCO - Chinese company in India
    WISCO – Chinese company in India

    WISCO stands for Wuhan Iron and Steel Corporation. WISCO entered India on 8 Aug 2008 and registered itself at Registrar of Companies, Mumbai. It deals in manufacturing materials of different kinds and produces bronze for all construction purposes.

    Conclusion

    This was the list of top Chinese companies operating in the Indian Market. A large percentage of the Indian population buys Chinese smartphones as other alternatives are costly. These companies have acquired the market through a smart strategy of a wide price range and it’s apparent that they’re not going anywhere anytime soon.

    FAQs

    How many Chinese companies are in India?

    There are a total of 105 Chinese companies registered in India.

    How many Chinese apps are banned in India?

    The Indian government has banned around 224 Chinese apps.

    Which are the Chinese mobile companies in India?

    Some of the top Chinese mobile companies in India are:

    • Xiaomi
    • Oppo
    • Realme
    • Oneplus
    • Vivo
    • iQOO

    Which Indian companies are in China?

    Top 5 Indian companies which have a good market in China are:

    • Tata Motors
    • VIP Industries
    • Voltas
    • Caplin Point Laboratories
    • Kingfa Science & Technology

  • Nothing Business model | How does Nothing makes money?

    In the world of technology, we came far from bringing light to the world to brighten our life. Technology played a crucial role in everyone’s life, as it brought effortless connectivity between individuals. Besides, improving the world in such a way, anything can be possible with the help of technology.

    For instance, this ongoing pandemic indeed proved that technology is the sole way to connect people from far distances. On the other hand, companies are combating each other to manifest who has ingenious technology and designing products in order to make people’s lives better than usual. That’s where Carl Pei, CEO of OnePlus commenced his next move in inaugurating his consumer technology company- Nothing. The company set an aim to eliminate the hurdles between people and technology.

    In simple words, Nothing is built to generate a seamless and intuitive technology for people without any barriers such as poor connectivity, quality, price etc. Some companies urge us to improve people’s lives by generating innovative products, for example, designing virtual connectivity really helped us in some way or the other in this pandemic. But, Nothing wanted the people to experience not only consumer electronics but also in life by ameliorating a seamless digital future.

    Where Does Nothing Operate?
    Products & Services of Nothing
    Target Audience of Nothing
    Business Model of Nothing
    What is Unique about the Business Model of Nothing
    FAQ

    Where Does Nothing Operate?

    Carl Pie, the founder of Nothing and Ex Co-founder of OnePlus, invested his idea in developing technology starting in 2020.

    Nothing’s is a London-based consumer technology company. Therefore, Nothing is operable all over the world with a goal to enhance a seamless digital future for people.

    Products & Services of Nothing

    Generally, Nothing is established to eliminate barriers between people and technology. Moreover, the founder of Nothing already mentioned that the company’s main purpose is to create an ecosystem of products, whereby one device communicates to another.

    As of now, on 27th July 2021, Nothing has released its very own first product- Ear (1) which bestows a raw beauty of innovation in experiencing real and pure sound.

    Nothing ear (1)
    Nothing ear (1)

    After, Nothing first ever release, the company is planning to release products across multiple categories, keeping in mind that it should be an ecosystem of devices as well as play a vital part in improving the digital world in the future.

    Target Audience of Nothing

    Nothing only aim is to bestow a seamless digital future to the people, whose lives depend on the digital world, because technology is omnipresent.

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    Business Model of Nothing

    Nothing is built to ensure impeccable technology services to the people with the goal to eliminate the barriers faced by the individuals with the technology. Carl Pei proclaimed his next venture- Nothing after parting ways with OnePlus in October 2020.

    The company raised its fund around 7 million dollars from various capital ventures such as Kevin Lin, Tony Fadell, Paddy Cosgrave, Kunal Shah, Casey Neistat, Tony Fadell and Steve Huffman.

    Nothing opened investment opportunities to the community, the amount to invest is estimated at 1.5 million dollars and one community member will be selected to Nothing Board of Directors. The company recently raises 15 million dollar funding in a Series A round led by Google venture.

    What is Unique about the Business Model of Nothing

    Nothing is established to create a free flow of technology between people. The company planned to release products across multiple categories covering all the technology devices.

    Besides, Nothing has promulgated its new release- Ear(1) where it weighs around 4.7 grams and is considered Ultra-light in weight. The device’s sound is developed by the Teenage engineering community, with an 11.6mm speaker driver designed in it. The Ear (1) is estimated to function up to 34 hours of listening and comes at 6000 rupees.

    The company is veil about other products which are in the line of release, so until then Nothing is progressing in generating a seamless digital world in the future.

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    Conclusion

    Nothing, with the launch of its first product Ear(1) had gained the attention of people around the globe for its unique model. The Wireless Bluetooth earbuds sector has a lot of competitors like Apple’s AirPods, Samsung Galaxy Buds, OnePlus Buds, etc but Ear(1) has made to stand out with the design which isn’t similar to any other wireless earbuds available in the market and the exceptional specifications for this price range.

    Carl Pei was one integral part of the success of OnePlus and with Nothing similar results can be seen with Carl Pei bringing his customers the best of artistically created consumer technology products.

    Even though the company has released only one product after its incorporation last year, Nothing is aiming to prove that their services are gonna bring a unique lifestyle in the upcoming years by releasing sui generis smart devices, which you won’t even find in any other market in the world.

    FAQ

    What is Nothing?

    Nothing is a London based startup company that deals in consumer technology. The company aims to remove barriers between people and technology and create products that are artistic and bring back passion and trust in the consumer technology industry. The company wants to create consumer technology products that are smart and well connected while enhancing a seamless digital world in the future.

    Who is the founder of Nothing?

    Nothing was founded by Carl Pei in October 2020 after he left Oneplus. Carl Pei was the co-founder of Oneplus in 2013. He implied his idea to bring a barrier-free between people and technology in 2015 and made his path towards creating a world of seamless digital and built NOTHING in 2020.

    What is the net funding received by Nothing?

    Nothing had raised $7 Million in a seed financing round in November 2020. Investors in Nothing include Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman, Josh Buckley and Kunal Shah(founder of CRED). Nothing had also invited users to invest in the company by making $1.5 million shares available to the general public. The company also raised $15 million in Series A funding led by Google Ventures.

  • Nothing – Consumer Electronics So Natural that it Feels Like Nothing

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Nothing.

    Remember carrying those cassette walkmans as a teenager? Well, we no longer need one, as we have mobiles now. Similar is the case of VCR and Analog TV, which too has now become obsolete. The evolution of consumer technology is not unknown. Consumer electronics products have become sleeker, comfortable, and easy to use. There are many businesses and technology experts who are working to make consumer electronics even better. Here we are featuring one such newly established startup that seems all set to make some noise in the consumer electronics industry.

    The London Based Startup named ‘Nothing’ is formed with the vision to offer smart consumer electronics products that look so natural that it blends with the background, and seems like ‘nothing’. Nothing’s products are made using custom-made components, which makes the products look stylish and different from the rest.

    Nothing – Company Highlights

    Startup Name Nothing
    Headquarters London, England, United Kingdom
    Industry Consumer Technology
    Founder Carl Pei
    Founded October 2020
    Current CEO Carl Pei
    Website www.nothing.tech

    About Nothing
    Nothing – Name, Logo and Tagline
    Nothing – Founders and History
    Nothing – Mission and Vision
    Nothing – Business Model
    Nothing – Funding and Investors
    Nothing – Acquisitions
    Nothing – Future Plans
    Nothing – FAQs

    About Nothing

    Nothing was founded in October 2020 by ex-OnePlus co-founder Carl Pei with a mission is to remove barriers between people and technology, to create a seamless digital future. The company wants to come up with consumer electronics products that are beautiful, look very natural, and can be used comfortably and effortlessly.

    Nothing’s first product, Bluetooth wireless earbuds ‘Nothing ear (1)’, is ready to hit the market worldwide on 31st August 2021. Nothing has partnered with Flipkart to launch ‘ear (1)’ in India. Starting 17th August 2021, one can pre-order ‘ear (1)’ at Flipkart. ‘ear (1)’ comes with attractive features like state-of-the-art noise cancellation, 3 high definition mics, and clear voice technology that ensures that calls via these earbuds are loud and clear. Besides, earbuds are sweat and water splash resistant. If you are someone who often misplaces your earbuds and wastes time looking for them, you can easily find your earbuds through the ‘Find My Earbud’ option in the ear (1) App. Nothing ear (1) come with a beautiful transparent design.

    Nothing ear(1)

    Nothing plans to come up with a wide range of products in different categories in near future. All the products will be designed considering the following principles –

    1. Weightless: The products will not have anything unnecessary. Nothing’s products will only have those features or qualities that will enhance the user experience.
    2. Effortless: The products will be easy to use. Nothing ensures seamless interaction between the product and the consumer.
    3. Timeless: The designs will be closer to nature and timeless.

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    Nothing – Name and Logo

    Nothing plans to introduce consumer electronics products that are simple. The products should look so natural that it blends into the backdrop and seems unnoticeable or ‘nothing’. The company’s name is inspired by this very philosophy.

    Nothing's Company Logo
    Nothing’s Company Logo

    Nothing – Founder

    Ex OnePlus co-founder Carl Pei founded Nothing in October 2020.

    Carl Pei - Founder of Nothing
    Carl Pei – Founder of Nothing

    Carl Pei is a dropout from Stockholm School Of Economics. He worked as an International Markets Manager with consumer electronics company OPPO, before launching his own consumer electronics brand OnePlus in December 2013.

    Nothing – Mission and Vision

    As Carl Pei says, “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”

    Nothing – Business Model

    According to Nothing co-founder Carl Pei, initially, the company will not foray into selling software, and will just focus on selling hardware. However, as indicated by Carl, in the future Nothing may sell software products as well.

    Many consumer electronics brands use similar components. Thus, the products of these companies look similar. ‘Nothing’ is using custom-made components for making its products, which will surely help the company stand out from its competitors.

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    Nothing – Funding and Investors

    Date Round Amount Lead Investors
    Mar 10, 2021 Equity Crowdfunding $1.5 Million Crowdfunding
    January 2021 Series A $15 Million GV
    November 2020 Seed Round $7 Million Tony Fadell, Casey Neistat, Kevin Lin, and Steve Huffman.

    Nothing – Acquisitions and Partnerships

    Acquiree Name About Acquiree Date Amount
    Essential Essential is a mobile and home devices company focused on creating consumer technology products for the 21st century. Feb 15, 2021 –

    Besides, acquiring Essential, Nothing has partnered with Swedish consumer electronics company Teenage Engineering. Nothing announced Teenage Engineering as its founding partner. The CEO of Teenage Engineering, Jesper Kouthoofd, has been appointed Nothing’s creative lead. Tom Howard, the Vice Head of Design, Teenage Engineering, is operating as the Head of design at Nothing.

    Pei said in a statement:

    “I’m really excited to welcome Teenage Engineering to the growing Nothing family. They consist of some of the best designers and creatives that I’ve had the pleasure of working with. Together, we’ve created a product roadmap that’s unique and true to Nothing’s vision.”

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    Nothing – Future Plans

    In the future, Nothing plans to come up with more consumer electronics products under different categories, thus building an ecosystem of devices. The brand’s vision is congruent with the brand name and wants to make technology so natural that it resembles ‘ nothing’.

    As Pei says, “I kind of envision a grass field with people having a picnic and there’s no screen, there’s no laptop screen, there’s no phone screen, there’s no smartwatch screen, there’s no billboard screen,” That’s the end state that Nothing aims to achieve.

    Nothing – FAQs

    What does Nothing do?

    Nothing is a new consumer technology business based in London that aspires to eliminate barriers between technology and people to create a frictionless digital future.

    Which country is Nothing based in?

    Nothing is a new consumer technology business based in London.

    Who founded Nothing?

    Nothing was founded by Carl Pei in October 2020.

    What’s the first product of Nothing?

    Nothing’s first product is ear(1), a set of wireless earbuds that can be purchased from Flipkart.

  • OnePlus – Whose Marketing Strategy Revolutionized Itself and the Industry

    One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.

    User Experience
    Collective Sense of Community
    Increasing People Participation
    Maintaining Excitement
    Generating Publicity Through Word of Mouth
    Tag Line and Advertisements
    Keeping the Memory Afresh
    FAQ

    User Experience

    Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.

    Collective Sense of Community

    Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.

    From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.

    Increasing People Participation

    OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.

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    Maintaining Excitement

    OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.

    Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.

    Generating Publicity Through Word of Mouth

    Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.

    Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.

    Tag Line and Advertisements

    With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.

    Their campaigns such as ‘Smash the Past’ have become a great hit.

    Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.

    Keeping the Memory Afresh

    While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.

    For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.

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    Conclusion

    OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.

    Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.

    FAQ

    What is the target market of OnePlus?

    The target market of OnePlus lies within the limit of 14 to 35 years of age.

    What is the market share of OnePlus in India?

    OnePlus has 48 percent market share in the smartphone market in India.

    Who is the founder of OnePlus?

    Pete Lau and Carl Pei are the founders of OnePlus.

  • Why LG is Shutting down its Mobile Business after 26 years

    LG is a South Korean company that was one of the leading manufacturers of mobile phones. The company has maintained the No 3 position in the manufacturing of the smartphones for a very long time. The company has been finding it hard to maintain its financial position and to increase the sales of the mobile phones amid the competitors.

    Recently the company has announced that it is going to shut down the mobile phone business. Let’s look at why the company has decided to shut down its mobile phone business.

    Statement released by LG
    Reason for the shut down
    LG Failed to make its mark
    Future of LG customers
    Future of LG Employees
    Future Plans of LG
    FAQ

    Statement released by LG

    On 5 April 2020, LG had announced that it will shut down its mobile phone business. The South Korean firm LG had said in a statement that their Board of Directors had approved the decision to discontinue the business.

    This unsurprising move from the company comes after its statement in the month of January, where LG had told that it was trying to review the direction of their smartphone business. The company has announced that it will close down its mobile business worldwide.

    LG has become the latest legacy phone to exit the mobile phone making business. The company said that it will shut down its mobile phone business by the end of July.

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    Reason for the shut down

    The company has been struggling to compete with the global competitors such as Apple, Samsung, One Plus, and Xiaomi who dominates the mobile phone market. Apple and Samsung are the only brands that have maintained their sales over the years in this market.

    Even the legacy phone brands such as Nokia and Blackberry have faced a lot of struggle and have lost their market domination. LG had failed to keep their products with the competitors and the new players are providing smartphones with better software and Operating systems at a reasonable price.

    In 2007, LG was the fifth biggest smartphone maker globally. This was when the first iPhone was launched and went into sale. In the fourth quarter of 2020, LG couldn’t get ranked in the list of top whereas Huawei which is struggling because of certain US sanctions has managed to be in the fifth position.

    LG Failed to make its mark

    Over the past decade, it became harder to get consumer attention in mobile because of the growth of Android phones. LG had been experimenting with a lot of innovative designs in the last couple of years to attract the consumers.

    LG continuously focused on two segments in the market which were high-end and mid-range smartphones. These two segments have become very competitive in the past decade because of the Chinese smartphone manufacturers such as Huawei, One Plus, Oppo, Xiaomi, and Vivo.

    These companies have been releasing new models with software updates and the latest camera feature phones every often.

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    Future of LG customers

    LG has told that it will continue to sell the smartphones as long as their already manufactured and stored inventory is exhausted. The company also said that it will continue providing services to their existing customers such as software updates, customer support, etc. for a period of time. They said that it would differ from one particular region to another.

    On the request towards the company’s US business on how long will LG provide services to US customers did not receive any reply. A representative of AT&T has told that they are aware of LG shutting down their mobile phone business and added on saying that they would continue to support the people who use LG devices on their network as LG makes this move. This step is taken by AT&T as a commitment towards their customers.

    Number of smartphones sold to end users worldwide
    Number of smartphones sold to end users worldwide

    Future of LG Employees

    It is said that LG will likely lay off some of their workforce. Some of them would probably be transferred to the other sectors of LG’s business. The company has a lot of employees around the world as it has phone manufacturing centers in China, Vietnam, and Brazil.

    The company is trying to repurpose its manufacturing facilities to be used for the manufacture of other products. Even closure of these facilities is a possibility. They said that the status of their workforce that is involved in the phone business will be decided at their local level.

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    Future Plans of LG

    In the coming years, LG is planning to concentrate on leveraging their expertise in the mobile industry and to develop and work on building mobility-related technologies such as 6G to strengthen their competitiveness in various other business areas.

    The company has plans to retain their core technologies that they had developed during the two decades of their mobile manufacturing business. The company is planning to apply it to their existing and future products.

    The company has plans to focus more on its smart home products from smartphones. LG is one of the biggest providers of smart home products globally. The company is further planning to concentrate on electric vehicle components, Artificial Intelligence, robotics, business-to-business products, and other connected devices.

    FAQ

    What does LG stand for?

    The company’s original name was Lucky Goldstar but it has become more synonymous with the company’s tag line “Life’s Good”.

    Is LG going to stop making phones?

    LG has released a statement saying that it is getting out of its mobile phone business to focus on other products and services.

    Is LG is an Indian company?

    No, LG is an South Korean multinational conglomerate corporation founded by Koo In-hwoi.

    Conclusion

    LG’s poor financial performance in their smartphone business and the information regarding it has been public for the past few years. Just like other legacy phones even LG has failed to retain in the mobile manufacturing business and to turn things around.

  • BBK Electronics-The manufacturer who Rivaled Apple [Case Study]

    BBK electronics is a Chinese multinational conglomerate. It owns over half of the smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOO and OnePlus. It has been branded as the most innovative company for its ingenious strategy. BBK has multiple brands to cater to every market segment from entry-level models to mid-range and premium models. In 2017, BBK electronics emerged as the second-largest producer of smartphones by shipping over 56.7 million smartphones, beating Apple and Huawei.

    History
    The Strategy Behind Each of their Brands
    FAQ

    History

    BBK Electronics was founded in the year 1998 by a Chinese billionaire and entrepreneur Duan Yongping. After he left his gaming company Subor which was a heavy competitor to Nintendo in the 1990s. He started an electronics manufacturing company named Bubugao, which later was renamed BBK electronics. BBK Electronics specialized in consumer electronics such as television sets, CD and DVD players, Blu ray players, digital cameras and smartphones.

    The Strategy Behind Each of their Brands

    OPPO

    In 2004 that Duan founded OPPO Mobile Telecommunications Corp. Ltd. with CEO Tony Chen. The company got into the mobile phones market in the year 2008. In another 5 years it became the second most profitable company in China alongside other players like Huawei, ZTE, Xiaomi and Lenovo.

    Oppo first made its presence in 2014 in the Indian smartphone market with the release of its flagship device Oppo N1. With an overall market share of just 4%, Oppo needed a better marketing strategy to stay in the competition. Since then Oppo used various marketing strategies like celebrity marketing, retail marketing, sponsor marketing etc. to increase brand awareness.

    Oppo is also known for its retail strategy having opened more than 600 stores in shopping malls and plans to add 400 more stores by the end of 2020. Oppo has an international presence across 21 countries globally. Oppo has made its name as selfie expert technology and is ranked 4th for creating the best selfie experiences among the younger generations globally.

    They were also the first to feature an in-display front-facing camera, meaning you won’t be able to see the camera hidden under the display. Oppo’s success does not come from any complex marketing strategy but based on a customer-oriented strategy to provide a better customer experience.

    Oppo owns most of its supply chain and distribution networks. They have manufacturing units that produce all the devices and equipment. While companies like Samsung, Huawei etc. are focused on all segments from entry-level to high-end mobiles, Oppo has its offering on high-end specs with low prices.

    Share of Smartphone Users in India BBK Case study
    Share of Smartphone Users in India

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    VIVO

    Vivo was founded in the year 2009 by CEO Shen Wei. It was in 2011 that Vivo smartphones first appeared with the focus on ultra-slim factor and relying on celebrity endorsements to capitalize on the smartphone boom. Vivo’s core business lies in the mid-range smartphone section, however recently the brand had stepped into concept APEX and NEX ranges.

    Vivo NEX was the first truly bezel-less smartphone with a selfie pop-up camera. Vivo is also known for its Hi-Fi technology, which is short for high fidelity audio experience. They market themselves as a camera and music smartphone model. Vivo entered the Indian market in late 2014 with the world’s officially slimmest smartphone. Vivo was the first to introduce an in-display fingerprint scanner with its Chinese model Vivo X20 Plus UD. It also came up with the fastest charging technology called VOOC and super flash technology.

    Vivo has a very proactive advertising and marketing strategy. It uses medium such as print, television advertising and social media marketing to promote its products.

    For an example, Vivo had already replaced PepsiCo to become the official sponsor for Indian Premier League Season (IPL) in 2016. Vivo promotes its wide range of products by advertising on billboards using an extensive OOH (OutOfHome) campaign.

    Vivo Advertising Billboard
    Vivo Advertising Billboard

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    OnePlus

    OnePlus was founded in the year 2014 by Pete Lau and Carl Lei. OnePlus launched one smartphone every year, unlike any other smartphone brand who have unveiled 4 to 5 products every year. The chose to launch all their products exclusively through online marketplace Amazon and have opened thier stores in selected cities.

    It has made its mark in the premium smartphone category and its tie-ups with OTT platforms like Netflix have further increased the brand reputation. The brand slogan is “Never Settle” which became very popular among young generation. Users started to opt OnePlus phones which provided higher specifications and are cheaper compared to their premium end rivals such as Samsung and Apple.

    Netflix Oneplus tie-up
    Netflix OnePlus tie-up

    OnePlus is known for making viral waves with its invite-only system. OnePlus adopted influencer marketing to reach a variety of audience. It built an online platform for technology enthusiasts to discuss android app development related queries.

    OnePlus also has some amazing brand ambassadors such as Robert Downey Jr. and Amitabh Bachchan. It has made an aggressive campaign online to promote sales, which are usually booked within moments as the sales go live.

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    Realme

    Realme was founded in the year 2018 by former OPPO vice president Sky Li. Realme was introduced in the Indian market as a competition against another Chinese smartphone manufacturer Xiaomi which dominated the lower price segment. Realme adopted Xiaomi’s strategy and sold most of its phones through an online channel. It has also partnered with offline retail chains to expand its reach. Realme has adopted slogans like Dare to Leap, dare to buy, to promote purchase of their smartphone. They target young consumers through social media marketing campaigns and viral media campaigns.

    IQOO

    The latest smartphone from BBK electronics to enter the competitive Indian smartphone market is IQOO (pronounced I-koo). With the launch of premium smartphone IQOO 3, the phone comes with both 4G and its 5G variants. They are focused on providing an advanced smartphone to grow its small user base.

    Virat Kohli Brand ambassador of IQOO
    Virat Kohli Brand ambassador of IQOO

    IQOO partnered with Flipkart on the distribution end and endorsed by Indian cricketer Virat Kohli. Initially released through online stores they are planning on setting up offline stores, so that customers can get a hands-on experience of device functionality.

    FAQ

    Is Xiaomi owned by BBK?

    BBK does not own Xiaomi. BBK owns 5 smartphone brands that are Oppo, Vivo, Oneplus, Realme and iQOO.

    Who is the owner of BBK Electronics?

    Duan Yongping is the founder and owner of BBK Electronics.

    How much is BBK Electronics worth?

    BBK Electronics was estimated at $77 billion as of 2020.

    Is Nokia a Chinese company?

    Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company.

    Conclusion

    Owing to the well-established supply chain and distribution centers set up by Vivo and Oppo, these brands can enter the markets pretty easily. Whereas OnePlus has set its user base primarily in the North American, European and Indian Markets. As OnePlus is starting to cater to the mid-range segments with a device like “Nord”. Vivo and Oppo are entering the premium segment.

    Realme is proving itself as a leading competitor in the entry-level mobile segment challenging the likes of Xiaomi. Vivo’s IQOO brand is targeting premium segment with the introduction of 5G flagship smartphones in Indian markets.

    BBK electronics has reached this level of success by wisely adopting an age-old adage which states to don’t put all your eggs in one basket. Every brand under the parent company BBK electronics has its range of products towards each market segment, So if one fails, they can depend on the other to make a profit.