In the next 2-3 years, the government-led Open Network for Digital Commerce is likely to start peaking and will likely “head to great success,” said Aakash Guglani, Manager at the Digital India Foundation.
Guglani, who works at the Digital India Foundation, a not-for-profit organisation that aims at digital inclusion in India, expects local vendors and small businesses to get empowered once traffic on ONDC increases.
Guglani also called out the unfair and highly-priced commissions being charged by private retail aggregators, saying ONDC will make transactions more transparent.
“So ONDC’s aim is to get to: how do you bridge from 180–200 million (online shoppers) to, let’s say, 500 million, and not by prohibitive kinds of marketplaces that do it by 20–25% payment of commission, but let’s say less than 10%, less than 5% kind of commission space so that a local vendor can get onboarded? So that’s the larger kind of structure (of ONDC),” he said.
Here are excerpts fromGuglani’s interview with StartupTalky.
StartupTalky: There was a lot of excitement and a lot of buzz. And given that the greatest minds were behind ONDC, coming from the UPI background, are you satisfied with the way you know ONDC has proceeded so far?
Guglani: Yes, it has, and I think because the success of UPI was such an important part of ONDC’s formulation itself, we are happy to be accepted by the stakeholders. Most people, most payment aggregators, and most banks are on it. We do see some sort of consumer demand coming up on ONDC. So that’s a good sign for the larger success of this kind of network system. And let’s say we call it the digital public infrastructure. We already have Aadhar and UPI, and now we have ONDC. As we have ONDC, we will also build some sort of credit system over it. Yes, we are satisfied, but there are obviously a lot of things to do.
UPI was an easier thing to do because the information collateral was very limited; you just needed three or four types of information criteria. You need payment person 1, payment person B, an intermediate bank, and the overall architecture. In ONDC, you need a little bit more complications; you need to have order deliveries, returns, and grievance redressals. So it’s a little bit complicated to come in. That’s why it’s a little bit complicated; it will take time.
Remember, in UPI 2016–2017/18, there was not much uptick. But after 2019–20, you saw such a massive uptick that you saw 11 crore transactions daily. So right now, too, ONDC sees 40,000 transactions daily. So that it will peak in 2–3 years. So any good product development takes three, four, or, let’s say, some sort of consolidation to happen. So I think it’s an early growth stage, but we are hoping for great success.
StartupTalky: There’s huge potential for ONDC to reach out to a particular set of people. For this, what factors or impediments need to be ironed out?
Guglani:First of all, some numbers: we have 360 million unique users of UPI. As per some consulting reports, we have people who shop online who are like 180–190 million. And so we have this gap, let’s say, reaching 320 million.
Let’s say the UPI numbers we believe in are already going up and up and up. So if they penetrated to a level of 500 million users, you would have this growth path from 180 million to 500 million. And 180 million is totally private-led. We have big e-commerce platforms, but they could not penetrate. So let’s say the penetration rate of e-commerce is 7-8%. And in the US, in China, you have 20–30% penetration. We know in India that is not working because offline retail still works a lot. So UPI broke that kind of phenomenon because digital market infrastructure is at zero cost.
Because India is a unique society, the price differential is different. You needed some sort of public infrastructure digital technology—let’s say, intervention. So ONDC aims to get to – how do you bridge from 180-200 million to, let’s say, 500 million, and not by prohibitive kinds of marketplaces that do it by 20–25% payment of commission, but let’s say less than 10%, less than 5% kind of commission space so that a local vendor can get onboarded. So that’s the larger kind of structure.
There might be problems here. We have to understand why private platforms and marketplaces could not go to, let’s say to major kinds of spaces. Is it the structural reasons or is it the availability of tech? Let’s say the internet was the issue or penetration. Internet penetration is 47%. If it increases to 60%, will that help? So that was the larger context setting for ONDC. If we’re able to do these things well like what you did with UPI, that there is a market ecosystem coming up, private players, and there’s also let’s say, people’s participation.
Let’s say a chaiwala or a vegetable vendor is using UPI. Will they similarly use ONDC? Our hypothesis is yes if you make it easily comprehensible. That’s why you will not build the UI for it, you will build the network, like you did with UPI. Google Pay comes in, you have Autobank or any bank that can come up. Same way, in ONDC we are building the architecture. Let’s say a new opportunity for a startup, you can start your buyer application, or let’s say you can start your own logistics app. So if the stakeholder and the market ecosystem come I think will be successful to go to that 500 million like UPI did. And we are also ensuring how we can build a grievance redressal mechanism, the returns mechanism. That’s a complicated story. It’s difficult to do, but we are ready.
I think the system, the way it is aligned, the people who are leading it, I think we have ecosystem builders like the traditional FMCG company, people who are on the board of directors of ONDC. You have technologists, you have people who have done investment deals, you have the people from let’s say SIDBI, you have people from different banks. So you have that kind of stakeholder design by initiation. That could help because policies are there, and the government is supporting them. And I think we just need the market to get deepened and ONDC can fit in.
For the full video of the conversation, you can watch it below:
Digital India Foundation Manager Aakash Guglani on ONDC Potential, Unfair E-Marketplace Commissions
The Indian government’s initiative to make eCommerce accessible to every pin code in the country has resulted in the Open Network for Digital Commerce. Since then, ONDC has been touted as the next UPI (Unified Payments Interface) for eCommerce transactions. A one-stop online shopping web for buyers and sellers to transact with complete price transparency. It has rightly created the buzz to take eCommerce to the next level in India.
Already, ONDC is showing signs of buzzing activity. In the festive week leading up to Diwali, ONDC recorded almost 1.2 million transactions across 600 cities! In November itself, transaction value spiked to 4.7 million.
The big question, however, is whether ONDC will have enough muscle power to replace the shopping experience on huge aggregator platforms such as Amazon and Flipkart.
ONDC has only taken baby steps, experts opine.
“ONDC is in its early growth stage. But we are hopeful that it will start peaking in the next 2–3 years,” said Aashish Guglani, senior policy associate at the Digital India Foundation.
In this article, we take a closer look at how ONDC is expected to transform the shopping experience and what room for improvement some participants see within the ONDC universe.
From the word go, ONDC’s potential has been promising, given the sharp rise in online transactions by Indians.
The open network protocol is expected to act as a force multiplier for various segments—businesses, consumers, application developers, governments, and other relevant participants—through the creation of an interoperable and open playground for various sections to function and compete, ONDC said in a note when it announced the launch.
According to ONDC, India has the third-largest online shopping market, with 14 crore eRetail shoppers in 2020. Despite the large base, the eRetail penetration level is only 4.3%, compared with 25% in China and 26% in South Korea. This goes to show the untapped potential for eCommerce in India.
The COVID-19 pandemic forced people to shop online. Slowly but surely, Indian shoppers have now started digging their heels into the online shopping experience. The sudden boom in UPI payments only made shopping a seamless experience.
ONDC is trying to replicate the UPI experience in the eCommerce space by offering a more transparent framework.
McKinsey expects India’s digital commerce with ONDC to surge five times to around $340 billion by 2030.
With aggregator platforms reportedly charging commissions of 23-25%, ONDC does look attractive as of now. According to media reports, ONDC could start charging a small fee from participating platforms going forward in the range of 2–3%. As of now, seller network participants on the ONDC network may charge a marginal fee to the buyer. Even with these charges, the buyer has the choice to pick a seller based on their pricing points.
Number of Digital Buyers in India in 2021, With Estimates Until 2025
ONDC Network
ONDC offers a network for buyers and sellers. Consider it to be a digital land parcel hosting a township of malls, where buyers and sellers meet and transact their goods and services. As of now, some of the sellers on the platform range from food delivery apps to retail giants, small retail stores, and electronic stores, among others.
When it comes to the ONDC platform, the more, the merrier. The higher the number of participants, the greater the price discovery. As of now, ONDC hinges on buyers’ and sellers’ apps to route customers onto the network.
Buyer Apps/Seller Apps: For example, Paytm, Mystore, Craftsvilla, and Yatri are some of the buyer applications that allow customers to access the ONDC network through their respective apps. Similarly, there are seller-side apps that allow the onboarding of customers, including Magicpin, Bitsila, Growth Falcons, uEngage, and Mystore.
Gateways: Gateways are applications that aid the discoverability of goods and services for the buyer based on his or her search request and location.
Retail Boom
As of now, a chunk of Indian shoppers prefer to buy products from offline outlets. The Kirana store, infamously termed a ‘mom-and-pop’ store, forms 80% of India’s retail sector. Getting smaller retailers onboard the ONDC network is vital for its success.
Realizing the massive potential of ONDC, retail giants are doing their bit to onboard smaller retail outlets. India’s largest retailer, Hindustan Unilever, reportedly plans to help onboard around 1.3 million Kirana stores, which directly purchase from the giant.
Meanwhile, some companies from other sectors, such as electronics, are in a wait-and-watch mode.
We will get onboarded when we see a large part of our customers themselves upgrading and taking up this platform. As of now, we are just waiting and watching how this pans out. It seems promising on paper, but let’s see how it gets picked up in our industry, said Ujjwal Sarin, founder of audio electronics company Nu Republic.
Increased traffic on the ONDC platform holds the key for participants to reach a fair price discovery. Placeorder.com founder and CEO Thomson Skariah says it’s important for businesses to be available on the ONDC network to begin with.
“It’s about businesses being available on the network to receive orders. You need to make sure that you know this is one more revenue channel for you,” Skariah said.
Digital India’s Guglani says, “If the stakeholder and the market ecosystem come in, ONDC will be able to reach $500 million as UPI did.”
In June of this year, ONDC launched the B2B trade on its platform, which allowed merchants to transact with other businesses and undertake wholesale transactions. This is likely to be a game-changer for businesses going forward.
With the launch of B2B on ONDC, brands can establish connections with retailers or facilitate their distributors’ entry into new markets. With “plug and play” capabilities (such as real-time ordering, swift delivery, and credit management) offered by eco-system participants, ONDC will enhance the experience for both brands and retailers, said Sathish Gopalaiah, President, Consulting, Deloitte South Asia, in a press release.
“Retailers (such as grocery stores and pharmacies) could access a wider distribution network, saving time and costs. Direct linkages between retailers and manufacturers would be likely to cut prices, improving margins in sectors such as agriculture and construction,” said a McKinsey report.
Some experts hope that the network could also provide the elusive answer to questions about access to credit. The Open Credit Enablement Network, like the ONDC, is part of the India Stack of digital infrastructure envisaged by the government of India.
“Right now, with open credit, because everything will be catalogued, you are digitized. I would like to know what kind of sale you have in a month; we would have that kind of information collateral. Therefore, it becomes easier, cheaper, and less risky for a bank to give you a loan,” Guglani said.
Room for Improvement
Although the advantages seem to outweigh the risks at the moment for ONDC, the scope for improvement has nevertheless been expressed by experts.
Customer Service
The Digital India Foundation has named three key risks to ONDC, namely: access and ownership of data, customer service, and evolving roles and responsibilities. It has pegged the risk of the absence of clarity over customer service at 74%.
“Most of those associated with ONDC claimed to have faced no problem while onboarding, though few wished the process could be faster and the customer care segment more responsive,” said a survey released by Shiprocket on ONDC in August.
Data Privacy
Data privacy is also a concern shared by a few participants. At the very outset, ONDC has made it clear that it will not be storing or viewing any transaction data. Despite these assurances, data phishing continues to remain a risk.
“The government and ONDC are facilitating e-commerce. But, with so many people handling online transactions, their data could be misused by people with technical knowledge,” said Dr. Himanshu Talwar, executive board member of the Young Leaders Council (YLC) Executive Board Member – Young Leaders Council, under the All India Management Association.
User Experience
ONDC will have to put up an experience that remains on par with, if not exceeds, global standards.
“ONDC’s main challenge is to match the platform’s technological viability with the increasing number of transactions and clients. It needs to compete with some of the finest apps in the world, like Amazon, Flipkart, and Uber. There’s growing pressure on ONDC to keep up with the latest mobile apps and meet customer demand,” said the International Journal of Engineering & Technology in its research note.
Conclusion
Like any digital innovation, ONDC too may overcome its initial technical hiccups and upgrade with better versions going ahead. Going by the steady rise in the number of transactions on the platform, it’s only a matter of time before ONDC can become the big disruptor in India’s gargantuan eCommerce space.
Open Network for Digital Commerce (ONDC) was formed on 31st December 2021. However, the initial pilot phase of this program was launched on 29th April 2022. The target behind the introduction of this platform in India is to bring scalability and accessibility to the field of e-commerce.
The initial idea of ONDC came from the Piyush Goyal-led Department for Promotion of Industry and Internal Trade (DPIIT).
The project is moving forward under the leadership of T Koshy (CEO), who was a former partner at the consulting firm EY, along with a 9-member advisory council that consists of names like Nandan Nilekani, the co-founder of software powerhouse Infosys Ltd, National Health Authority’s RS Sharma and more.
Nilekani has also earlier helped the Indian government in developing Aadhar biometric ID system. As per him, ONDC is meant to democratize digital commerce in India.
As per a survey, India in 2021 had around 289.1 million digital buyers. This number is expected to increase and reach around 377.6 million in 2025.
Number of Digital Buyers in India
To date, the maximum share of eCommerce in India is in the hands of a few big companies. However, the growing number of buyers invokes the need of including small sellers from remote places to become a part of this huge market.
To help resolve this issue with the aim of bringing more retailers and sellers online government brought forward the concept of Open Network for Digital Commerce (ONDC).
Impact of ONDC on the E-commerce Industry of India
What is ONDC?
ONDC Logo
Before understanding how the government will implement this and what are its benefits, let us first understand clearly what ONDC is.
Until now, digital commerce across India is abiding by the platform-centric model. This means there are different platforms available online through which a seller can sell his product and a buyer can purchase them by registering on the same platform.
This means that the buyer and seller have to be on the same platform for an online deal to occur.
The idea behind ONDC is to bring e-commerce to the open network model instead of the platform-centric model. This will make e-commerce approachable for all types of buyers and sellers.
The idea is to bring the buyers and sellers from different platforms into each other’s approach without any of them having to register on the platform on which the other exists.
It will allow the buyers and sellers from different platforms to connect with each other, provided that both the platforms are linked to ONDC. This is similar to the role UPI plays in terms of transactions. UPI is a fitting example of the concept that ONDC is working on. This is because where UPI united the banking partners and the merchants/users, via a single unified platform connected through the mobile number, ONDC is pivoting on a similar concept that will unite the buyers, sellers, logistics providers aggregators, payment gateways, and more on a single platform, which will make buying and selling easier for everyone in the ecosystem.
Therefore, the ONDC network allows the buyer to connect with the seller and make transactions to settle the deal irrespective of which applications they are using for buying or selling the products.
UPI and ONDC | What’s the Difference?
Often during the ideation and the development of the ONDC product, we have heard people, businesses, and media placing ONDC and UPI systems side by side. While both the systems are based on a similar idea, which is to link people and make things in the Indian market easier, they are poles apart really in terms of the functionality, complexity, magnitude, people, segments and markets involved, and more.
For example, the UPI system was involved in the secure transfer of finances, the main objective of which was to facilitate the transfer of funds, and keep the same secure between banks, merchants and customers. However, when it comes to ONDC, the concept of ONDC does not involve a direct transfer of goods and services but is related to the same.
Besides, ONDC also has a list of subjective variables, which the UPI doesn’t have. For instance, ONDC has to look after the quality of the products being sold, onboarding sellers and shops, making the communication between them easier, overlook the reliability of both the sellers and the buyers, looking after the speed of delivery and more.
Also, when it comes to the UPI system, nothing was dependent on physical interaction, which stands in sharp contrast to the ONDC system, where the latter is significantly dependent on the offline steps after the matchmaking is done online.
The first option is to create its own website. This might require some technical support. Further, this is a cost-intensive process as it involves a lot of extra charges such as website creation and management costs, logistic charges, etc.
Also, even after the website is built and functional, the seller will have to invest a lot of money in advertising for his website in order to attract buyers.
The second option is to sell the products on aggregator platforms or so-called online marketplaces. Although this system appears quite convenient in comparison to building a website, it has its own issues.
The two top players in this field i.e. Amazon and Flipkart are both US-based companies. They keep a large share of profit in return for displaying and selling your products on their platform. In addition, sometimes, there have been complaints of brand preferences where these platforms are said to exhibit favoritism towards a few brands.
Moreover, sometimes these marketplaces collect data from the sellers and depending on the market inclination, introduce their own products, to stay ahead of the curve.
Another main concern associated with e-commerce is the lagging of small retailers, merchants, MSMEs, etc. Owing to the limited reach of e-commerce in small towns and villages, these small businessmen are deprived of the benefits associated with e-commerce.
Most of them have not been able to begin their online journey on these digital selling platforms due to restricted technical knowledge and the small number of options available.
To counter these problems and take digital commerce to a whole new level, ONDC has been formed. The aim is to make e-commerce reachable even for small retailers and merchants.
The ONDC platform is an idea that is focused on increasing 3 major things that most buyers and sellers dream of:
Discoverability – The ONDC platform will help both the buyers and the sellers maximise their discoverability.
Transparency – ONDC will offer clear visibility and the benefits of comparing everyone and everything that is listed on it. This will make things transparent enough for everyone and everything related to eCommerce.
Interoperability – The ONDC network will have the buyers, sellers, aggregators, delivery partners, logistics providers, and more, and all of them will be operating freely with each other, forming a stable and trustworthy network for maximum benefits.
How will ONDC impact the e-commerce industry in India?
The introduction of ONDC will encourage small retailers to step foot into e-commerce. ONDC will result in bringing separate buyer-centric and seller-centric apps that will be beneficial for anyone who is invested in e-commerce.
The new apps that may appear in the market can help resolve other issues for buyers as well as sellers. For example, it may help the sellers with logistics solutions while the buyers may be benefitted by shopping from the nearest available or cheapest store in town.
The main benefits expected out of ONDC are as follows:
Formalization and democratization of e-commerce.
Large scope for discovering prices and comparing them.
Auxiliary support and services for both buyers and sellers.
Enhanced business opportunities owing to the open platform.
Option to outsource for both buyers and sellers.
Reducing the monopoly of big shots in e-commerce.
Rational process of business.
Some of the areas/industries that ONDC is expected to disrupt are:
Cab services – Two major players driving the cab services in India are Ola and Uber. However, whether it is their drivers or the Indian customers, all are dissatisfied with the policies and the management of the companies. Here, the ONDC platform can come as a respite for the users, who can get the services they ask for at lower costs, while on the other hand, the cab drivers can freely sign in with ONDC to get a bigger and better reach.
Food delivery – The food delivery ecosystem of India has been largely controlled by Zomato and Swiggy, where both the customers and the restaurant providers are at the mercy of these two foodtech giants. Many restaurant partners have earlier thought of delivering directly, but they failed. The ONDC can now empower them better to bring in the change!
Quick commerce – Quick commerce, which is looked up to as the next big thing in India, was earlier in the hands of the Kirana stores, who were the original quick commerce players. However, they seemed to have lost the battle against the able quick commerce players like Zepto, Dunzo, Instamart, Blinkit, and more. This new initiative of ONDC can, therefore, gear up the Kirana stores and their owners to serve their customers faster and better.
For the first couple of years, ONDC has set a budget of Rs 150-200 crore, mentioned by T Koshy, in a report dated July 2, 2022. CEO Koshy said that it has already raised 85% of its funding for the first phase of the operation. The platform had earlier chosen 20 institutions and asked them to put Rs 10 crore each from their funds. It has been earlier reported that the ONDC platform has raised over Rs 155 crore with the help of some of the largest banks of India – SBI, Axis, PNB, HDFC, Bank of Baroda, and Kotak Mahindra Bank, and some of the financial institutions like NSE, NPCI, NABARD, and SIDBI. T Koshy has further specified that ONDC has got 17 such investors to fund them with Rs 10 crore each by March 31, 2022, while the remaining organisations will extend their funds to ONDC by August 2022.
Speaking about the ownership of ONDC, T Koshy mentioned that no investor would be allowed to hold more than 50% of the ONDC stakes.
Tracing the Growth of ONDC
The ONDC platform is on the brink of completion and pilot have already started in a selected list of Indian cities. A trial run of ONDC has been conducted in 6 cities in India including Bengaluru, Shillong, Lucknow, and Coimbatore.
ONDC Onboarding Grows!
With players like Walmart-owned Flipkart, Reliance Retail-backed Dunzo, Alibaba-backed Paytm, and more already joining the revolutionary platform, and Amazon willing to join it ahead, ONDC is already creating waves. Many other seller platforms, buyer platforms, logistics providers, and payment gateways are also signing up with the ONDC concept. As per the latest news, nearly 24 startups, like Meesho, and numerous other subsidiaries of Flipkart have joined ONDC. The ONDC platform is looking to onboard around 200 companies ahead, as per reports dated July 19, 2022. Snapdeal has already signed the agreement with ONDC earlier in July 2022, and will likely be integrating with the platform by the end of August 2022.
After Dunzo, another Reliance Retail-owned startup Grab joined the ONDC platform, as per reports dated August 1, 2022. 80% of Grab shares are currently owned by Reliance Retail. Grab is a 9+ years old startup that offers a wide range of services including on-demand, reverse deliveries services, and first and last-mile logistics to clients including FedEx, Blinkit, Paytm, BigBasket, Myntra, Amazon, and Swiggy.
Dunzo’s B2B logistics arm, Dunzo for Business (D4B) has collaborated with ONDC with an aim to provide last-mile delivery services to local enterprises on the ONDC network, as per reports dated August 5, 2022.
Microsoft has become the first international company to join the ONDC platform. The American software giant will reportedly bring a social commerce platform or one that will allow a group buying feature for its Indian users. This association would enable Microsoft to connect with Indian users without depending on any e-commerce platforms. This partnership with Microsoft reveals the credibility attached to the ONDC platform of India, mentioned T Koshy.
ONDC Inked MoU with the Small Industries Development Bank of India (SIDBI)
ONDC inked a Memorandum of Understanding with SIDBI to onboard small and medium-sized businesses on the ONDC platform, which would help ONDC improve ecommerce participation. Signed between the CMD of SIDBI Sivasubramanian Ramann, and the Managing Director and CEO of ONDC, T Koshy, this agreement would lead both the entities to encourage the MSMEs access the open network ecommerce platform.
The ONDC platform is not here to challenge the big players like Flipkart and Amazon. The ONDC CBO Shireesh Joshi confirmed that the platform will stay essentially as “eCommerce enablers helping the small retailers leverage the digitisation of commerce through our network.”
The penetration of the eCommerce industry has only been 4-5% so far, as per July 2022 reports. To boost the same by increasing the number of retailers is one of the main objectives of the ONDC network. Joshi further revealed that the bigger players like Flipkart and Amazon will reap major benefits if this objective is fulfilled.
The ONDC platform will be launched in 75-100 more cities in India by August-September and will be open to the public during the same time in 2022, mentioned T Koshy, the CEO of ONDC, as per the reports dated July 2, 2022.
Koshy has added that the ONDC will be opened to be public whenever it will find that there are enough sellers in a pin code area. Launching the service in these cities ahead will help the initiative lay a foundation on which the network can grow in the times upcoming, organically. The ONDC platform is expected to see a “hockey stick-like growth”. The CEO of the platform also pointed out that if it gains the support of the CSC SPVs (common service centre – special purpose vehicles), which are designed to spread the government’s e-services to rural areas and remote places, then that can help ONDC reach at least half of the Indian villages.
Marquee investors like Sequoia India and SoftBank have advised their portfolio companies to join the Open Network for Digital Commerce (ONDC), as per reports dated July 20, 2022.
ONDC Challenges
ONDC has come up as a revolutionary product that will transform the Indian market in the times upcoming. However, due to the complex design of the product, it has already started to face numerous implementation challenges. In comparison to the UPI system, ONDC is way tougher to both design and implement.
Conclusion
With the schemes like digital India, no doubt e-commerce is the future of the Indian market. This is also clear from the fact that the Indian e-commerce industry is expected to rise from $46.20 billion in 2020 to $200 billion in 2026. Here, the ONDC can easily be identified as a new-age idea that has a huge market ahead.
At this stage, the e-commerce platforms, being totally captured by a few large companies can certainly impact the small businessmen from the remote areas of the country, who still are unable to utilize this amazing platform.
This is sure to have an adverse effect on the economy with these small retailers losing their business to a few big players.
The introduction of the Open Network for Digital Commerce (ONDC) at this point is certainly a great initiative by the government to help these small businessmen to maintain their position in the race.
This will also give them the opportunity to escalate their businesses to a larger scale by making their products reach a larger audience.
FAQs
What is ONDC?
Open Network for Digital Commerce (ONDC) is a non-profit organisation in collaboration with the Government of India that brings e-commerce to the open network model instead of the platform-centric model. This will make e-commerce approachable for all types of buyers and sellers.
Who owns ONDC?
ONDC is owned by the Department for Promotion of Industry and Internal Trade.
Who is developing ONDC Project?
T Koshy of EY is leading the Open Network for Digital Commerce (ONDC) project, supported by a 9-member advisory council consisting of names like Nandan Nilekani, the co-founder of Infosys Ltd., and others.
Prithvi Durai
