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Tag: ONDC

  • Uber Plots B2B Logistics Expansion in India via Govt-Backed ONDC

    By expanding its collaboration with the Indian government-backed nonprofit organisations, Uber is joining India’s expanding B2B logistics market.

    Without giving a precise timeframe, the ride-hailing giant said on 19 May that it will soon introduce its B2B logistics solution through the Open Network for Digital Commerce (ONDC).

    This platform will assist companies on the network in accessing on-demand logistics through Uber’s 1.4 million driver network. The service is intended to be extended to e-commerce, supermarkets, pharmacies, and even healthcare logistics, although it will initially allow food deliveries for companies using the open network.

    Locking Horns With Shadowfax, Shiprocket etc.

    Uber’s latest move will allow it to compete with companies like Shiprocket (funded by Temasek and PayPal), Shadowfax (supported by TPG, Qualcomm Ventures, and Eight Roads), Porter (a recent Indian unicorn), and LoadShare (backed by Tiger Global) as a logistics service provider on ONDC.

    According to media reports, it would be a white-label service that functions similarly to Uber Direct, which was introduced in the US in 2020. However, it will only be available to companies who are part of the ONDC network, TechCrunch was informed.

    Following its launch of Courier XL in Delhi NCR and Mumbai earlier this month, which enables users to deliver large items weighing up to 1,653 pounds from the company’s rider app by selecting three- and four-wheeler goods carriers, Uber is now expanding into business-to-business logistics in India. For a while now, the business has also provided its standard courier package delivery service on two-wheelers.

    Uber Exploring India’s Rapidly Expanding Logistical Sector

    Uber’s focus on logistics in general makes sense because, according to Motilal Oswal, the Indian logistics market is predicted to expand 49% from 9 trillion Indian rupees ($105 billion) in the fiscal year 2023 to 13.4 trillion Indian rupees ($157 billion) in the fiscal year 2028.

    Following a 41.1% year-over-year growth in operational revenue to $439 million in India last year, the move will help Uber make another business case in that country. According to previous year’s figures, ride receipts increased by 21.45% year over year to $94.27 million in total operating revenue.

    However, local competitors are becoming more and more formidable in the Indian ride-hailing business, including up-and-coming firms like Namma Yatri (financed by Google, Blume Ventures, and Antler) and Rapido (supported by WestBridge Capital and Nexus Ventures).

    It is anticipated that the San Francisco-based corporation will be able to keep India as a significant market by diversifying into other areas like logistics.

  • ONDC Delays Network Charge Installation Until April 1st

    According to reports, the proposed network infrastructure and services tax has been delayed until April 1 by the government-backed Open Network for Digital Commerce (ONDC). According to a media report, this choice was made following input from stakeholders and network members. It should be noted that ONDC first announced plans in December of last year to impose a tax of INR 1.5 on any transactions exceeding INR 250 starting on January 1.

    Extension will Help Stakeholders in Aligning Transaction Process

    According to the article, which cited ONDC’s communication to its network participants, the extension is meant to give stakeholders more time to synchronise their internal systems and guarantee a seamless transition. Only successful transactions over INR 250 that do not result in returns or refunds within the allotted time frame will be subject to the suggested transaction fee.

    Orders that drop below the value barrier or are cancelled before fulfilment will not be charged the fee. The study also noted that up to January 31, ONDC had 173.5 million transactions. More than a month has passed since Thampy Koshy, the managing director and CEO of ONDC, stated that the company’s transaction volume has increased by about three times since December 2023 and is predicted to increase by seven to eight times by December 2025.

    How the Entire Tax Dynamics Work?

    The ONDC is a non-profit that aims to be a self-sustaining utility that facilitates digital trade, the network informed a prominent media outlet by email on December 15, 2024. In the upcoming year, a network fee will be implemented to accomplish this, eventually making it self-sustaining.

    As a convenience charge, it would be simpler for vendor apps to transfer it to buyer applications. According to a network participant who wished to remain anonymous, “If a seller app receives between 4,000 and 5,000 orders per month, absorbing the network fee would mean INR 6,000 per month.”

    According to ONDC, Shiprocket, Mystore, Magicpin, Growth Falcons, and a few more grocery players are among the top-selling applications in the food and beverage sector.

    According to what the ONDC told the media outlet, its team works on protocol development and improvement, supports participants’ product and feature rollouts, brings supply and demand together, drives industry councils to develop roadmaps, supports sellers’ and network participants’ outreach and marketing, develops and improves network-level policies, develops and monitors standard operating procedures for network health and ecosystem development, supports capacity building and training, and responds

    Why the Network Fee Being Charged to Sellers?

    In e-commerce, platform fees are typically assessed on buyers, but ONDC is charging merchants instead. According to a person with knowledge of the situation, who was mentioned in a media house’s report on December 11 of last year, it is against one completed transaction that is collected at the seller’s end because all receipts would eventually reach the seller. When asked whether the network cost would be passed on to the buyer in any way, he replied that the vendor makes that decision. According to a survey by ONDC shareholders, there are 72 seller apps.

    Rahul Mathur, a member of the investment team at venture capital firm DeVC, claims that, like all businesses, it requires funding in order to expand its network. The platform charge is expected to generate at least INR 11.25 crore in income for ONDC annually. ONDC may be able to break even with additional scale and more targeted platform increases.

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  • So Far, 7 Lakh Sellers have Joined ONDC: Piyush Goyal

    According to Piyush Goyal, the minister of commerce, over 7 lakh vendors and service providers have joined the open network for digital commerce (ONDC) thus far. According to Goyal’s post on X, these vendors come from over 600 cities and villages spread all around the nation. He went on to say that over 15 crore transactions had been handled by the state-backed network so far. Additionally, ONDC has 200 network members. The Modi government established ONDC in 2021 with the goal of democratising e-commerce in India. In addition to hitting many milestones over the last three years, Goyal stated in a post on X that it has empowered businesses—particularly small businesses—by giving them an even playing field on the network. The minister of commerce also mentioned that in the three years after ONDC began operating, customers from 1,100 towns and cities have made purchases on the network.

    PM Applauding ONDC

    After Goyal’s tweet, Prime Minister Narendra Modi praised ONDC for “revolutionising” e-commerce. According to the PM, ONDC has played a crucial role in advancing growth and prosperity by empowering small enterprises and transforming e-commerce.  This comes a few weeks after ONDC CEO Thampy Koshy claimed that since December 2023, the network’s transaction volume has increased by almost three times. By December 2025, he predicted, the state-backed network’s transaction volume would have increased 7X-8X. According to earlier reports, the festive season sales were a major factor in ONDC’s 1.4 Cr transactions in October 2024. The mobility segment accounted for 55 lakh of these transactions, while the non-mobility segments accounted for the remaining 84 lakh.

    Founded in 2021, ONDC is an open protocol-based network that facilitates local business in a variety of sectors, such as grocery and transportation. Under the auspices of the Department of Promotion of Industry and Internal Trade (DPIIT), ONDC is essentially the government’s idea to create a rival to the e-commerce behemoths and provide MSMEs and small merchants with greater visibility.

    Challenges Faced by ONDC

    With businesses and unicorns like Zerodha, PolicyBazaar, and Physics Wallah drawn to the platform’s democratising strategy, it has expanded its offerings into industries including food delivery, e-commerce, and taxi hailing. Even with this remarkable growth, ONDC still faces challenges, especially in terms of performance and awareness.

    Brands like True Elements, which reported a sharp drop in revenue through the platform in 2024 when compared other marketplaces with better performance, presented one such difficulty. Even while ONDC provides an affordable means of reaching a big consumer base, a major barrier to achieving its full potential is still its low consumer visibility.

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  • FRAI Calls on the Government to Give Kirana Stores Better Technology Platforms to Fight Qcom Companies

    In order to help physical businesses contend with the influx of rapid commerce platforms, the Federation of Retailer Association of India (FRAI) has called on the government to develop an “enhanced technology platform.” According to a news agency report, the merchants’ body stated that such assistance would help the kirana stores stay competitive in the face of rapid commerce startups like Swiggy, Instamart, Blinkit, or Zepto encroaching on their market. The Open Network for Digital Commerce (ONDC) was praised by the FRAI, but it stated that a specific solution is required to make local kirana establishments visible and reachable by consumers.

    According to the body, this would level the playing field and allow these kirana shops to compete on an equal basis with “10 minute” delivery systems. According to FRAI spokesperson Abhay Raj Mishra, it is now necessary to take a more targeted approach to developing a particular solution for kirana stores that makes them as discoverable and accessible to customers as possible, similar to how quick commerce companies are functioning, given the new technologies introduced by the government, such as ONDC.

    Kirana Stores Operators Struggling to Survive

    According to reports, MP and Confederation of All India Traders (CAIT) secretary general emeritus Praveen Khandelwal pointed fingers at quick commerce operators, stating that kirana outlets are “facing steep challenges” as a result of the increasing number of quick commerce firms. Khandelwal stated that rapid commerce platforms are undercutting small stores with their enormous warehouses, large client bases, and deep finances, and that it is imperative that retailers “stay updated and embrace all channels” in order to fulfil the changing demands of their customers.

    Additionally, he said that these online marketplaces have an “unfair advantage” over kirana shops, and that shopkeepers’ revenues have stagnated as a result of increased competition from rapid commerce operators, particularly during the festival season when demand is at its highest. The remarks are made at a time when quick commerce players have significantly increased their operations and presence over the last year due to rising demand. Zomato, the company that runs Blinkit, obtained around $1 billion earlier this year through qualified institutional placement (QIP) to support its rapid commerce goals, even if Zepto raised more than $1.3 billion in 2024.

    More Fierce Competition Ahead

    The competition will increase as more businesses try to join the fast commerce trend, which will make things worse for kirana shops. Amazon has plans to launch its rapid commerce platform early next year, while Flipkart joined the “10 minute” delivery race earlier this year with Minutes. For a while now, retailer associations have been keeping an eye on quick commerce platforms.

    The All India Consumer Products Distributors Federation (AICPDF) lodged a complaint against rapid commerce companies, which the Department for Promotion of Industry and Internal Trade (DPIIT) forwarded to the Competition Commission of India in September. Quick commerce companies were also charged by CAIT last month with encouraging aggressive pricing, breaking competition laws, abusing FDI regulations, and gaining near-monopolistic control over supply chains.

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    The GST Council is considering reducing taxes on online meal delivery services, a move that could lower costs for consumers and boost the food tech industry.
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  • Credit and Insurance Services Offered by Aditya Birla Capital Are Now Available on ONDC

    According to reports, Aditya Birla Capital has declared that all three of its primary services—lending, insurance, and investments—will be integrated on the Open Network for Digital Commerce (ONDC). Aditya Birla Capital Ltd. (ABCL) asserts that this makes it the first financial services firm to incorporate all three of the main products on the network supported by the government. According to the media reports, ABCL stated that the action is intended to improve user experience and make it easier to access financial goods on the site. India’s digital public infrastructure has grown quickly in recent years, establishing networks that are open and compatible with one another.

    According to ABCL CEO Vishakha Mulye, the company’s partnership with ONDC will enable it to reach every corner of “Bharat” and meet the financial requirements and goals of customers who might not have had access to official credit, insurance, or investment possibilities in the past. Thampy Koshy, CEO of ONDC, commented on the collaboration, saying that Aditya Birla Capital’s integration demonstrates their dedication to democratising financial products. This action enhances ONDC’s financial inclusion aim while broadening its product options.

    Giving Wider Variety and Options to Customers

    As part of the partnership, ABCL’s goods will be accessible on ONDC through a number of buyer apps, allowing consumers to obtain financial products straight away without having to download extra software. However, the network will be able to expand its fintech play by bringing on new participants. It is important to remember that ONDC has long been developing the infrastructure for investments, insurance, and credit. It collaborated with ABCL as part of the credit integration early pilot.

    Aditya Birla Health Insurance and Aditya Birla Sun Life AMC, two of ABCL’s major businesses, have also implemented mutual fund and health insurance products on the state-backed network. Just one week has passed since CEO Koshy stated that the volume of transactions on ONDC has increased by almost three times since December of last year. He also stated that the network intends to increase the volume by an additional seven to eight times by December of 2025.

    Growing Network of ONDC

    ONDC, an open network for the exchange of goods and services via digital networks, was introduced in 2021. It says it has 200 apps and is available online in more than 611 cities. A working committee including fintech industry experts was formed by ONDC in June to design a methodology for the integration and onboarding of sellers and industry participants. Later, in August of this year, ONDC launched its first fintech products in collaboration with Easypay, Paisabazaar, Tata Digital, Invoicepe, Cliniq360, and other companies. In collaboration with online trading and investment platform Appreciate and asset management company (AMC) Nippon India Mutual Fund, the platform also saw its maiden mutual fund transaction in October.

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  • Ola Wants to Grow its Food and Beverage Division on ONDC

    The popular ride-hailing service Ola plans to soon extend its food and beverage (F&B) vertical throughout India via the Open Network for Digital Commerce (ONDC). Ola is one of the top two platforms on ONDC that creates significant demand in the F&B market, according to Thampy Koshy, managing director and chief executive officer of the organisation, who was speaking at the launch of the ONDC white paper, “Driving Digital Inclusion: Open Networks and Zero-Commission Mobility Apps.” Ola has notified ONDC that they will shortly expand its F&B business throughout India. Additionally, it just began providing groceries and plans to add other divisions shortly, Koshy stated. It is important to remember that Ola only provides F&B services in a few cities at this time through ONDC.

    Offering Last-Mile Logistics Services

    Ola provides last-mile logistics services for every category, including grocery shopping, food delivery, and pharmaceuticals through ONDC, in addition to food delivery. This occurs as Uber and Rapido, Ola’s fiercest competitors, have also jumped on the ONDC bandwagon to increase the range of services they offer. Uber signed a deal with the Chennai Metro Rail (CMRL) earlier this year to broaden its mobility capabilities, while Rapido sells tickets for the service directly through the ONDC platform. Namma Yatri, a union-backed ride-hailing business, also joined forces with ONDC a few months ago to launch its taxi and car rental services.

    ONDC’s Performance

    According to the recently released ONDC report, since December of last year, the volume of transactions on ONDC has increased by about three times. By December 2025, it is anticipated that the number of transactions would have increased by 7-8X. It is important to note that in October, ONDC saw 14 million transactions. The mobility segment accounted for over 5.5 million of these transactions, while the non-mobility categories accounted for 8.4 million. As this number has increased, ONDC has also been modifying its commission structure. It reduced the incentive for network participants earlier this month from INR 60 lakh for the October holiday season to INR 40 lakh for December.

    Open Network Models will Reap Benefits

    The Government of India launched ONDC with the goal of decentralising e-commerce by giving local vendors and small enterprises an equal opportunity to compete with larger platforms. The drawbacks of the present ride-hailing systems, including low driver pay and poor customer service, are examined in a recently released white paper.

    According to the findings, India’s economy might benefit from an annual contribution of INR 51,000 crore to INR 67,000 crore if open network models are used in the country’s mobility sector. A 30% increase in driver wages is also possible, which may enhance their annual income by INR 1.36 lakh.

    From orders over INR 250, ONDC will start charging a transaction fee of INR 1.50 from January 1, 2025. This fee, intended to guarantee the platform’s financial stability, will be borne by sellers, including logistics companies, lenders, and insurers.

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  • To Democratise Financial Services, WeCredit Joins the Indian Government-Backed ONDC

    In an effort to democratise financial services nationwide, WeCredit, an Udaipur-based firm, has joined the ONDC (Open Network for Digital Commerce) Network, which is supported by the Indian government, as a Buyer App. 

    According to the press note, the strategic integration will make it possible for users—both people and businesses—to easily access lending and borrowing services through the ONDC Network, offering a simplified experience for anyone looking for financial solutions.

    According to WeCredit co-founder Mukul Devpura, the company is excited to be a part of the ONDC Network and sees this as a major chance for investment and expansion within its broader business plan.

    Making an Effort to Streamline the Loan Application Procedure

    The landscape of digital banking has undergone a dramatic change with WeCredit’s admission into the ONDC Network. The firm will concentrate on improving financial accessibility and streamlining the loan application procedure, enabling consumers to more effectively reach their financial objectives.

    The advancement supports ONDC’s overarching goal of promoting a more transparent and inclusive digital economy. Firm is delighted to be a part of a movement that seeks to make e-commerce more equitable and accessible for all people and businesses, regardless of their size or location, as India prepares for a digital revolution. According to Devpura, ONDC is about more than just expanding businesses; it’s also about helping to transform Indian trade by encouraging cooperation, diversity, and creativity.

    Plans to Increase the Range of Products Offered

    WeCredit will first concentrate on credit products as part of its staged strategy, with plans to soon broaden its offerings to include investment options, insurance, and a few retail categories.

    WeCredit will function as a Technology Service Provider (TSP) on the ONDC Network in addition to being a Buyer App. Because of this function, WeCredit may assist companies that want to access the network without having to invest in a large internal IT infrastructure. 

    “ONDC is dedicated to furthering its goals of democratising digital commerce and promoting financial inclusion,” said T Koshy, MD and CEO of ONDC. Both small and large enterprises will be better able to negotiate the digital financial landscape thanks to WeCredit’s capabilities, which will create new avenues for growth and businesses.

    What WeCredit Does?

    WeCredit is a website that offers loans to both people and companies. It gives consumers a platform that enables them to apply for credit cards and loans instantly, with little paperwork and at affordable interest rates. In order to satisfy their credit needs, they concentrate on putting prospective borrowers in touch with various banks and regulated organisations. Over $2.86 billion has been raised by WeCredit and its rivals in 102 investment rounds with 375 investors, according to Tracxn. The competition set consists of three public companies, two acquired companies, and one private unicorn.

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  • EaseMyTrip Introduces Country’s First Travel Marketplace ScanMyTrip.com on ONDC

    EaseMyTrip, an Indian travel technology company, has introduced ScanMyTrip.com, which is India’s first marketplace that is integrated into the network of the Indian Government Open Network for Digital Commerce (ONDC).

    As a result of this introduction, EaseMyTrip has also established itself as the first online travel agency (OTA) to sell as well as buy travel services through the ONDC platform. In the travel and tourist industry, the integration is anticipated to bring about a revolutionary change in how businesses interact with their clients. The possibility of even smaller service providers’ access to a larger audience will now be available to them, enhancing their ability to compete in the digital market.

    With the launch of this new endeavor, EaseMyTrip demonstrates its commitment to promoting broad development and encouraging digital innovation within the tourist industry. This will make it simpler for businesses of all sizes to thrive within the ecosystem of eCommerce.

    Rikant Pittie, the co-founder of EaseMyTrip, expressed that the company is very pleased about the prospect of developing India’s first technology, which will bring the company one step closer to resolving basic difficulties faced by thousands of travel service providers.

    Why Did It Opt for the ONDC Network?

    According to EaseMyTrip, the integration with ONDC will make it possible for enterprises in the travel and tourist industry to take advantage of ONDC’s digital infrastructure. This will enable even the most modest service providers to access a large consumer base.

    According to the official statement shared by the company, ScanMyTrip.com streamlines the onboarding process, which in turn makes it simpler for businesses to connect with travelers and compete in the online marketplace.

    The Chief Executive Officer and Managing Director of ONDC, Thampy Koshy, brought attention to the significance of this cooperation by stating that the incorporation of EaseMyTrip into the ONDC network is a significant turning point in their efforts to establish a travel ecosystem that is more approachable and open to transparency. This integration will not only increase opportunities for micro, small, and medium-sized enterprises (MSMEs) and homestays, but it will also develop a marketplace that is both competitive and equitable. On the other hand, it is entirely in line with ONDC’s aim of making travel and online shopping accessible to everyone.

    Letter of Intent With ONDC

    EaseMyTrip made a public declaration of its intention to participate in the digital change that ONDC is pushing inside the ecommerce market by signing a Letter of Intent with ONDC at the “ONDC Startup Mahotsav” earlier this year. In the press release, it was stated that this collaboration exemplifies EaseMyTrip’s commitment to fostering inclusive growth and providing cutting-edge digital solutions to the travel and tourism industry.

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  • Soon, ONDC Will Offer Insurance and Mutual Funds

    Next two months, the open-source aggregator platform known as the Open Network for Digital Commerce (ONDC) will be launching insurance and mutual fund products. They will also be partnering with MasterCard for credit card processing.

    Customers with and without salaries will be able to get unsecured credit through ONDC’s six-minute digital loans.

    According to T Koshy, CEO of ONDC, “We have deployed a Marine app, one insurer and two more are coming.” “Even with health insurance, we’re in the game, but our partner isn’t licensed. The vehicle insurance is expected to be finalised within the following month. Plus, MF is scheduled to launch next month. We aim to complete 100-200 transactions before anything else,” he added further.

    Although a debut date has not been announced, the aggregator platform is also planning to add credit card functionality to its existing range of services.

    Loan in 6 Minutes

    Accessible in as little as six minutes, ONDC’s new digital and paperless loans were launched on Thursday. Three lenders and nine buyer apps (often called LSPs) are part of the new offering.

    Zyapaar, Indipe, Paynearby, Easypay, Paisabazaar, Tata Digital, Invoicepe, Cliniq360, and Indipe are among the buyer applications. Karnataka Bank, Aditya Birla Finance, and DMI Finance are among the lenders.

    Economic Survey 2024

    Since its launch in 2022, the number of transactions on the ONDC has soared above 68 million, according to the Economic Survey 2024. The number of transactions increased by 12% month-on-month to 9.95 million as of June 2024. According to Koshy, 12 million transactions were processed by ONDC in July.

    To further emphasise that the ONDC network democratises access for all merchants and “prevents market concentration,” Koshy chimed in. He went on to say that the network ensures that every customer can receive the lowest price on any product or service.

    According to Koshy, small businesses eventually go out of business because platforms favour big suppliers and customers. This phenomenon is known as the network effect.

    About ONDC

    Open Network for Digital Commerce (ONDC), a Section 8 company, was established on the 31st of December 2021. It is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), which is part of the Ministry of Commerce and Industry of the Government of India. The objective of this initiative is to develop a facilitative model that revolutionises digital commerce and increase the penetration of retail eCommerce in India.

    A step towards the democratisation of digital commerce, ONDC symbolises a shift away from a platform-centric model, in which a small number of eCommerce companies control the industry, and towards an open, interoperable platform in which buyers and sellers can connect regardless of the platforms they are using. It is intended to move eCommerce away from walled gardens, which are ecosystems that are closed, compartmentalised, and highly stratified, and towards an environment that is more accessible and encourages competition, inclusivity, and innovation for businesses.

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  • VAMA Joins Indian Government-Backed ONDC

    The ONDC (Open Network for Digital Commerce) Network, which is supported by the Indian government, now includes VAMA.app, a virtual platform that is changing the conventional offline Mandir ecology into a digital arena.

    By doing so, VAMA intends to broaden the scope of its app’s spiritual offerings, making them more accessible to a more extensive pool of users.

    Among the significant organizations that fall under the area of spiritual technology on the ONDC Network, VAMA.app is now included alongside the likes of ISKCON and Hari Bol.

    Plans to Cater to a Vast Audience Through This Partnership

    The Co-founder of VAMA.app, Manu Jain, made the following statement: “Our onboarding onto the ONDC Network symbolises our profound commitment to enriching spirituality and delivering transformative content directly to the hearts of our users.” With the broad reach that ONDC possesses, we are now able to welcome a large audience that is eager to cultivate a more profound connection with their spirituality. Because of this project, unprecedented access to spiritual counsel and live events will be made available to us, which will allow us to give a spiritual journey that is both more immersive and more profound.

    T. Koshy, the Managing Director and Chief Executive Officer of ONDC, emphasized the significance of the inclusion of VAMA.app in the network by stating, “The addition of VAMA.app onto the Network has demonstrated our open-for-all approach.” Our ultimate goal is to become a one-stop shop for all of the users’ day-to-day needs, making it possible for them to obtain services that cover everything from commercial to spiritual demands.

    The incorporation of spiritual services not only allows us to broaden the scope of our offerings but also helps to preserve and promote India’s cultural heritage in this age of digital technology. The availability of the VAMA.app on the ONDC Network would make it possible for devotees to connect with their faith seamlessly, overcoming both geographical geographical borders and time constraints. “This exemplifies our commitment to creating a digital marketplace that is truly inclusive and that caters to every aspect of Indian life,” Koshy added.

    Details of Expansion

    VAMA.app intends to provide services such as virtual pujas, temple darshans, rituals, and astrology to a more widespread customer base by utilizing the large network that ONDC possesses.

    In addition to enticing new customers who are interested in digital spiritual solutions, the migration is intended to make things more convenient for those who are already using the service.

    The firm was founded in the latter half of the year 2020 by Aacharya Dev, Himanshu Semwal, and Manu Jain. It asserts that it has partnerships with more than 250 temples and that it has a network of more than 300 astrologers.

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