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Tag: On-Page SEO

  • Unlock your marketing potential with these 7 LinkedIn Learning courses for Marketers

    LinkedIn Learning is an American online educational platform. It’s the live example of the fact “Learning is never late”. It has three broad streams of courses offered. They’re business-related, technology-related and creativity related.

    There are over 5000 courses. Once you subscribe, LinkedIn Learning recommends personalized courses based on your field and interest. These are video training courses created by experts in the desired field.

    A lot of us regret not being as attentive as we could be during our lessons at schools or colleges. We feel down the mark, not fully ready and so. Budding marketers are no different. However, every rising sun brings with it new opportunities.

    Hence nothing is too late. It’s always the right time to start. There are multiple courses for marketers to chisel their techniques and abilities. Here we are enlisting the top seven courses for marketers and entrepreneurs to make their quest easier.

    The Sophisticated Marketer’s Guide
    Social Media Marketing Foundation
    Advertising on LinkedIn
    Marketing on LinkedIn
    Business Storytelling
    Learning Personal Branding
    SEO Foundations
    FAQ

    The Sophisticated Marketer’s Guide

    The Sophisticated Marketer's Guide
    The Sophisticated Marketer’s Guide

    It is a complete guide for a marketer to get highly valued in LinkedIn and in other companies. It’s a strategic guide by the LinkedIn marketing solutions team. It gives you ways to engage one’s audience, gathers quality leads, increases awareness and so much more. This course arms you both with the basics and with everything that’s trendy and also hacks that will separate your brand positively from the rest.

    Instructor of this course

    Alex Rynne is the main instructing coach of this course. She is an award-winning global content creator at LinkedIn who has been there in the Frontline for the last five years.

    Skills covered in this course

    • LinkedIn Marketing Solutions
    • LinkedIn Campaign Manager
    • Social Media Marketing

    Social Media Marketing Foundation

    Social Media Marketing Foundation
    Social Media Marketing Foundation

    Social Media has been a super popular source of advertisement in recent times. Hence this course one is taught the basics of Social Media Marketing. This course tells how to invest wisely in social media marketing and why it is beneficial.

    It also teaches you how to connect to leads effectively through leading social media platforms like Facebook and Instagram and extract the best results from paid advertisements there. Crafting social media strategies based on a company’s goals is also taught in this course.

    Instructor of this course

    The instructor for this course is Brian Honigman the CEO of Honigman Media. It is a content marketing consultancy existing in Philadelphia. He has been training leading personnel to collect business value from SEO and Content marketing.

    Skills covered in this course

    • Marketing Strategy
    • Social Media Marketing

    Advertising on LinkedIn

    Advertising on LinkedIn
    Advertising on LinkedIn

    This course teaches you to create original LinkedIn ads. It gives you a clear picture of how LinkedIn ads are beneficial, how they work, how to create the best ad for your campaign on LinkedIn and also optimizing for better results. This course is glorifying for B2B marketers as they need a specific type of audience that too at a certain scale which can be attained through LinkedIn.

    Instructor of this course

    The instructor of this course is A.J. Wilcox who is the founder of B2Linked an agency specialized in account management.

    Skills covered in this course

    • LinkedIn Advertising
    • Social Media Advertising

    List of Free Online Courses for Entrepreneurs in Lockdown
    In these crazy times of the COVID-19 pandemic, Entrepreneurs need to be productive. So we have Listed Free Online Courses For Entrepreneurs To Enroll In During This Lockdown.
    StartupTalkyLakshya Singh

    Marketing on LinkedIn

    One of the most basic and useful courses in LinkedIn Learning is this one. If one is new to LinkedIn and is looking for a less costly yet effective way of marketing, this course should be their one-stop. It will help you forge connections to the needed sources to expand your brand. It is a shiny opportunity how one gets marketing at absolutely no cost.

    Instructor of this course

    Marcus Murphy, the head of business development and partnerships at DigitalMarketer is leading this course. He’s also a member of Linkedin’s customer advisory board.

    Skills covered in this course

    • LinkedIn Marketing
    • LinkedIn Marketing Solutions
    • Digital Marketing

    Business Storytelling

    Business Storytelling
    Business Storytelling

    Storytelling isn’t just fictional. It helps you communicate your business to customers and clients. It is a great way to market your ideas as well. Hence this course provides one with master Storytelling strategies, nailing down the correct audience. Storytelling is the best way to get down to, how the human brain thinks and processes information.

    Instructor of this course

    The coach of this course is C.C. Chapman who’s an award-winning content creator who has been working with HBO, Coca-cola and many more.

    Skills covered in this course

    • Business Storytelling

    Learning Personal Branding

    Learning Personal Branding
    Learning Personal Branding

    There are multiple courses and ways available online for personal branding. However, this course is unique because it explores your personal brand to assure one right way for their content creation. The powerful original brand always assures clean marketing. It assures customers and clients about the efficiency of your brand.  

    Instructor of this course

    In this course, the instructor shall be Chelsea Krost. She’s an influencer marketing personnel and personal branding space professional since a very young age. She started her own radio talk show at the age of 16. Hence the course shall be the same efficient exercising.

    Skills covered in this course

    • Personal Branding

    SEO Foundations

    SEO Foundations
    SEO Foundations

    Consumers these days track the World through click and search. Hence, it is necessary to leverage the fundamentals of your search engine optimization. This will make sure that your business website pops up in every important search. This course ensures the basics of SEO, reading of result pages and how rankings affect firms big or small.

    Instructor of this course

    The instructor to this page is David Booth who’s one of the founders of Cardinal Path. He’s also a consultant there. He received the Digital Analytics Association’s Practitioner of the Year award.

    Skills covered in this course

    • SEO
    • Web Content Optimization

    Conclusion

    These are a few of the best courses that LinkedIn Learning offers for marketers. There are multiple more like Storytelling with Data, Writing to be Heard on LinkedIn and so on.

    FAQ

    Are LinkedIn learning certificates worth it?

    LinkedIn learning are a great source for the people who are looking to develop or explore their professional skills further.

    Is LinkedIn learning free?

    There are both paid and free learning courses available on LinkedIn.

  • Complete Checklist for Launching a New Site

    Websites have become our go to place to tap at the plethora of benefits that the internet has to offer people. Creating and launching a website is not an easy task. The amount of hard work that has gone behind each website is inexplicable. There are quite a few things that you should check before, during and after the launch of your website.

    This is to ensure a seamless user experience for the user and for a better reputation for the website. This article takes you through a few important things that you need to ensure across the process of your website launch.

    Before Designing the Website Checklist
    After Designing – Before Launching the Website Checklist
    After Launching the Website Checklist
    FAQ

    Before Designing the Website Checklist

    Website Development Plan

    Before starting the designing of your website, make sure that you have a crystal clear plan on how to go about the structure design and redirect of your website. This will make your website development procedure smooth and clear. Not only that, it will also help you to keep track of your steps and codes as it is extremely important to revise them at a later stage.

    Go Through the Older Website (if any)

    Going through the old website (if it exists) is an extremely efficient way to add value and improve the new website. It will give you a better idea about the things that need to be included in your website, the services it offers, the chain of links that is to be contained.

    It will also help you get an idea regarding the things that should be redesigned and How your new website should be different from the older one. You can adopt necessary features, reject futile ones and make a note of new introductions on the website during this time.

    Stable CMS

    Having a strong Content Management System will make website designing easier for you by clearly delineating the things that are required for your website. You will probably have a CMS if there is an older website.

    Benefits of having a good Content Management System are many. Besides helping you to design websites on pre pre-created templates, it helps you edit content after it gets published and provides you with required tools. It supports you by taking care of a lot of things that are supposed to be in a checklist.

    Use various tools available online to do the work for you, especially the CMS platforms like WordPress or Wix etc.

    Sound SEO Tactics

    Search Engine Optimization is a place where you need to spend a lot of time to ensure better traffic to your website. Within the purview of SEO there are a lot of things that should not be left unturned.

    It includes searching for the keywords, updating the content strategy that matches with the SEO requirements, redesigning the site architecture etc. Do not forget to look into the nuances of metadata and XML site map.

    Ready Backup

    A last-minute glitch is something that no web designer wants at any point of time. However it is always better to be prepared for the worst. Make sure that the content of your website is backed up either in your own device or through another web host that helps in backing up your data. In this way, if at all, something goes wrong, you can restore your website with a few clicks.

    Supportive Analytics Software

    Having an analytics software will help you in getting a good idea about the number of people visiting your site, the kind of people coming in, the way your website responds, the total time people spend on your website and so on.

    It will help you have a clear vision regarding website traffic, behaviour and many more. One of the best and most feasible analytics software is Google analytics. The amount of information and insight that it provides is unmatchable.

    Google Analytics tool
    Google Analytics tool

    13 Ways to Market Your E-Commerce Website in 2021
    Having organized an ecommerce website is a job half done. The rest of the job isproper marketing of the website to gain more customers as more and moreindividuals become aware of the website, the sales increase and therebyestablish the virtual presence of the ecommerce initiative. As the word of…
    StartupTalkyYash Gupta

    After Designing – Before Launching the Website Checklist

    Editing the texts

    Editing and proofreading the website is one of the simplest and yet the most important things in your checklist. Look out for any kind of spelling mistakes, make sure that appropriate pictures are added and check the alignments.

    This is also the time where you cross check the content in the website with your initial plan and make sure that everything aligns with their requirements. It is also very important to ensure that the website looks visually pleasing and easily navigable.

    Testing User Experience

    If you are a person who has been in touch with the website in every stage of its development then you are likely to have skipped certain minute details which would severely impact the user experience. Hence it is extremely important to test the site for user experience before you launch it.

    During this time ensure that all the links work perfectly and the user is not confronted with any ‘page not found’ notifications. Make sure that all your conversion parts and links to third-party websites are working smoothly.

    Taking the Load Test

    Also known as the stress test, it may seem unnecessary in the first look. However it is really important to do a stress test to have an idea about the amount of traffic that the website can handle at one time.

    This becomes more important when you are expecting a large amount of visitors to your site at a particular time. Performing such a test will also improve the confidence of their designers that there won’t be an immediate website failure after the launch.

    Safe Storage of Information

    There will be a lot of people who are involved with the designing of your website and it is important to save their information, especially their passwords in a very safe manner. Make sure that these details are stored very safely before the launch of the website itself.

    Checking for Accessibility

    With multifarious options available with regard to gadgets and browsers, it will be good if you check that the website is accessible from different devices. That is, try to access your website from a personal computer as well as mobile phone. Similarly, make sure that your website works well in most of the Web browsers.

    Adding Metadata

    Metadata is an efficient way to present  information in an efficient manner. Taping on to it in the right manner is highly beneficial. Make sure to add metadata to each and every page and title of your website. Take care to support it with relevant keywords. It can have a significant effect in inviting more visitors to your website.

    How To Rank Site With The Help of Content Optimization?
    Have you ever thought that what is the purpose of starting a website and rankingit, and why is the world going crazy more and more after making websites? Well,the answer to this will be given today plus we will always tell you about theranking of the site and how your content can help you get a b…
    StartupTalkyLakshya Singh

    After Launching the Website Checklist

    Ensuring Security

    Be extremely careful when it comes to storing information about your visitors. Ensure that you are storing important things extremely securely. You can make use of 24*7 monitoring scripts in this case. Purchasing and setting up your SSL certificate will also help. If your website takes payment for any services, it is better to have a legal advisor to guide you regarding the safekeeping of data.

    Constant Checking

    Checking your website for user experience is in fact a never ending and ever repeating procedure right from the beginning of the designing of the website. Constantly check your website for user experience. Ensure that all the links are working properly.

    It includes checking right from the validity of your CSS/ HTML styling to the functionality of the social media icons on the website. If at all you see any discrepancies or difficulties that the users face, be quick to fix them.

    Get Indexed

    Make sure that your website is indexed or else the existence of the website won’t make any difference. Only through indexing will your website show in searches. Submit your sitemap to Google search console and keep track on it until they approve your request to index the website

    Promotion of the website

    The competition in the internet world is really high and it is important to promote your website to get more visitors to it. There are many ways in which this promotion can be done.

    It can be through your own social media accounts, through the websites social media account if any, through the facilities rendered by Facebook advertising etc. Email advertising, paid promotions through popular people can also be tried. Out of all of them, Search Engine Optimisation is the best way to improve organic traffic into your account.

    Conclusion

    Coming back to where we began, launching a website is not an easy task. It requires continuous handwork and persistence. It is a process that has to be repeated overtime. However, following the right tactics and making sure that the above mentioned things are taken care of, things will be a lot better and easier.

    FAQ

    What day is best to launch a website?

    Tuesday is considered as one of the best days to launch your site, as it’s likely that your potential clients are browsing online.

    How a good website should look like?

    Your site must be easy to read, navigate, and understand. The best way to keep visitors glued to your site is through valuable content, good organization and attractive design.

    What do I need to know before launching a website?

    Carefully Choose Your Website Colors, Pick the Right Fonts, Focus on Branding, and Link Your Social Media, here are some tips you should know before launching a website.

  • Serpwizz: A Complete Audit Tool & SEO Wizard

    Serpwizz is one of the best on-page SEO tools currently available in the market. It is designed with agency owners in mind to help them generate leads more effectively for their business. Get detailed reports branded with your won logo that you can send your clients and other prospects immediately.

    What is Serpwizz?
    Serpwizz – Features
    Serpwizz – Pricing
    Serpwizz – FAQ’s
    Conclusion

    What is Serpwizz?

    With Serpwizz, you can perform a comprehensive analysis of the SEO elements on your website. It measures your website’s performance across a hundred website data points tp provide real recommendations that you can act upon.

    It easily allows you to improve your digital footprint and search engine ranking results. If you own a website, or a digital agency and are looking to improve your site or your clients’ – Serpwizz is the tool for you!

    BiQ – Review, Features and Pricing
    A proficient SEO tool [/seo-tools-saas/] helps you to find related keywords,trending searches, popular questions, content ideas, etc. to analyze yourcontent and your suggestions to meet SEO guidelines. You can also be able totrack your website ranking through ‘Rank Tracking’, which gives you an a…
    StartupTalkyDev Kumar Padhy

    Serpwizz – Features

    Easy to use SEO tool

    Serpwizz gives you a comprehensive analysis of how you can improve your website’s SEO.

    White-label reports

    Designed for the agency and digital marketers that want to create detailed reports for their clients.

    Serpwizz WhiteLabel Report dashboard
    Serpwizz WhiteLabel Report dashboard

    Embed audit tool

    You can easily embed the audit tracking code into your site to connect.

    SEO tools and widgets

    Serpwizz offers many SEO tools and widgets on its platform.

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    StartupTalkyAlan Joseph

    Team collaboration

    Serpwizz is ideal for individual or SEO teams who want to collaborate.

    In-depth website audit

    Serpwizz checks all necessary SEO elements of your site to help you improve your rankings.

    • Title tag
    • Meta keywords
    • Google Preview
    • Keyword cloud
    • Text/HTML ration
    • IP canonicalization
    • XML sitemap
    • Embedded objects
    • Domain registration
    • Indexed pages
    • Robots.txt tester
    • Sitemap validator
    • Robots.txt generator

    It also includes elements like meta description, headings, alt attributes, keyword consistency, GZIP compression, WWW resolve, robots.txt, iframe, WHOIS data, backlinks counter, domain age tests, and .htacess generator.

    Serpwizz Leads Dashboard and other options
    Serpwizz Leads Dashboard and other options

    Usability features

    Serpwizz checks all of the necessary usability features that your site quires to have a good search engine ranking. Some of these are as follows:

    • URL
    • Custom 404 page
    • Load time
    • Domain availability
    • Email privacy
    • Page speed insights
    • Favicon
    • Page size
    • Language
    • Type availability
    • Safe browsing

    Mobile elements

    Serpwizz also helps you check all the elements of your new mobile website to make sure that it is designed to be user-friendly and without any errors.

    • Mobile compatibility
    • Mobile-friendliness
    • Mobile view
    • Page speed insights

    On-Page SEO Techniques To Rank On The First Page Of Search Engines
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    StartupTalkyNiku Mandal

    Tech Stack

    We check all of the tools your site uses and your plugins to make sure that everything is working properly.

    • Server IP
    • Analytics
    • W3C validity
    • Speed tips
    • Doctype
    • Encoding

    Serpwizz tracks all your ranking information, including a link tracking and building tool.

    • In-page links
    • Broken links
    • Regional rank
    • Underscores in URLs
    • URL rewrite
    • Estimated worth
    • Visitors localization

    Audit plugin

    • Generate leads on your agency website
    • Use across your entire website
    • Professional looking SEO embed tool

    Serpwizz – Pricing

    $59 Mage Plan

    $59/lifetime

    Features

    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account
    • 60 Days Refund Policy

    $97 Magician Plan

    $97/lifetime

    Features

    • Agency Branding
    • Rank Checker
    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account

    $197 Wizard Plan

    $197/lifetime

    Features

    • Embed Audit Tool
    • White Label
    • Free Tools (members are)
    • Export Leads
    • Email Provider Integration (direct integration)Agency Branding
    • Rank Checker
    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account

    Serpwizz – FAQ’s

    Who is this tool ideal for?

    Digital marketing agencies, freelancers, and owners of multiple businesses.

    How is it different from SEMrush?

    SEMrush is an all-in-one comprehensive SEO tool – this is more for getting fast actionable data and for agencies who want to white label their reports.

    What if I want to change my plan?

    Yes, you can as long as the LTD plan/deal is live. You can purchase a different plan and activate that in your account.

    Will my data be secure?

    Yes! All of your data is securely held on our servers and not shared with anyone.

    What is the added value of this tool?

    It’s one of the fastest ways to get an instant SEO audit!

    What is this tool for?

    For generating instant SEO audits for your own website or your clients.

    I am not an expert in SEO. Do you recommend using this tool?

    100%, it’s made for both SEO experts and beginners!

    Can I use it on any website page or are there any limits?

    You can use it on any webpage you like!

    Can I try the tool before purchasing It?

    You can sign up for our free, no-strings-attached trial that gives you an exclusive glimpse into our top packages!

    Conclusion

    Having a white label SEO audit tool in your kit is a must for digital agencies and marketers. Serpwizz not only helps yow the lead generation and conversion rate but helps you identify and rectify various on-page SEO issues.

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    StartupTalkyShubham Kumar

    It allows users to use a bunch of amazing SEO tools for on-page audits and helps you create a white label report that you can use with your own branding for clients and other prospects.

    Sign up for Serpwizz and become a powerful SEO wizard today!

  • How To Use Data Forecasting For SEO

    SEO forecasting is the process of determining what results from SEO can drive. Results from SEO are unpredictable. The search engine algorithms are complex and take into consideration a vast amount of data. By analyzing site data, you can predict potential site visibility, which allows you to forecast organic traffic potential and conversion rates. When you look at forecasting data, you see that there is a direct connection between SEO goals (i.e. ranking improvements) and organizational goals (i.e. making money). SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. SEO forecasting can help with sales or predict the future impact for a client. Google is the single-largest traffic driver to websites. Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).

    You’ll probably want to consider looking for:

    • Current organic traffic (and hopefully historic traffic data too)
    • Search volume
    • Seasonal changes in search volume
    • Ranking data
    • Conversion rates from organic search
    • Average Order Value (AOV)
    • Click-Through Rate (CTRs)
    Search Engine Optimization (SEO)
    Search Engine Optimization (SEO)

    SEO continues to establish itself as a credible marketing channel, forecasting traffic potential. Most SEO forecasts use first-party data sources like Google Analytics or Google Search Console.  Here we will discuss various aspects of data forecasting for SEO.

    Stats related to SEO
    Why to Forcast Data for SEO
    How to Forecast SEO Data
    Conclusion

    Stats related to SEO

    • 72% of online marketers describe content marketing as their most effective SEO tactic
    • Google currently holds 90.1% of total search engine market share.
    • 81% of people do some type of online research before making a large purchase
    • 47% of consumers read 3-5 pieces of content created by a company before talking to a salesman from that company
    • Leads from search engines have a 14.6% close rate, while outbound leads have a 1.7% close rate
    • 75% of people never scroll past the first page of search engine.
    • 78% of location-centric mobile searches result in an offline purchase

    Why to Forcast Data for SEO

    1. Ranking Improvements

    The goal is to optimize content to move to page one and higher on page one of the Search Engine Results Pages (also known as “SERPs” or “SERP”) which is Google’s response to a user’s search query. Most clicks go to the top three results. According to CTR studies, the site in position one on Google receives twice as many clicks than the site in position two. Ranking higher on the SERP means more visibility for your site and therefore more impressions. Well-optimized sites get more and more traffic over time, and that means more leads and sales.

    According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

    • Purpose of the page
    • Content quality and amount
    • Website info and info about the content creator
    • Website reputation and content creator reputation
    • User interaction with the page (time on page, bounce rates, and so on)
    • Expertise, Authority, and Trustworthiness (E-A-T)

    10 crucial SEO ranking factors:

    How To Rank Site With The Help of Content Optimization?
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    StartupTalkyLakshya Singh

    2. Traffic Improvements

    The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. 50% of traffic around the web entered websites by clicking on them in the organic search results. If your page ranks well, people will click it. Search engine optimization efforts aim to increase organic traffic. Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%.

    Quick SEO tips to increase organic traffic:

    • Improve existing content with missing subtopics
    • Send emails to everyone you link to
    • Add internal links to new pages
    • Do an annual content audit
    • Repurpose blog posts as videos
    • Respond to relevant Help a Reporter Out (HARO) requests
    • Monitor competing backlinks for underperforming content
    • Fix pages with broken backlinks
    • Convert images into backlinks
    • Install a caching plugin
    • Optimize for ‘definition’ featured snippets
    • Embed your videos in relevant posts

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    3. Increased Conversions

    Conversion is defined as when a user buys a product. Let’s say out of 1,000 visitors, 10 buy an item online. The conversion rate is then calculated as follows: (10 actions / 1,000 visitors * 100 = 1.0 percent). The conversion rate would in this case amount to 1.0 percent. Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action. Increasing conversion rate means that more of your site traffic converts to meaningful actions that grow your business.

    Examples of conversions:

    Macro-conversions Micro-conversions
    Purchasing a product from the site Signing up for email lists
    Requesting a quote Creating an account
    Subscribing to a service Adding a product to the cart

    Conversion rate optimization has distinct benefits for SEO these include:

    • Improved customer insights
    • Better ROI
    • Better scalability
    • Better user experience
    • Enhanced trust

    Most effective ways to increase your conversion rate:

    • Add a pop-up to your site
    • Remove unnecessary form fields
    • Add testimonials, reviews, and logos
    • Remove distractions
    • Make the initial step easy
    • Add a third-party signup service
    • Strengthen your Call To Action CTA copy
    • Add live chat to your site
    • Try another offer
    • Offer a money-back guarantee
    • Add a countdown timer
    • Add a point of purchase upsell
    • A/B test your headlines
    Search Engine Optimization(SEO) & Conversion Rate Optimization(CRO)
    Search Engine Optimization(SEO) & Conversion Rate Optimization(CRO)

    4. Increased Sales

    In 2017, E-commerce accounted for $2.3 trillion in global sales, the number is expected to increase to $4.88 trillion by 2021. It’s crucial to have a strong search engine optimization (SEO) strategy. Keywords in SEO is an important part of increasing sales.

    Start implementing keywords in your:

    • Content
    • Web pages
    • URLs
    • Headings
    • Image descriptions
    • Metadata
    • Page titles
    • Emails

    Ultimate Guide to Hashtags Marketing | Trending Entrepreneur Hashtags
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    SEO sales strategy is all about focusing on SEO efforts on boosting leads and sales. With this you can target potential customers and who are looking for the specific products or services that your business offers. Right SEO strategy can boost your conversion rate and increase sales. By using the right SEO strategy you can bring the right users to your website, and streamline the sales process. Implementing SEO for increased sales is a smart online marketing strategy that every business should take advantage of. An effective PPC campaign can bring in more leads for your sales. For many businesses and e-commerce sites, using a combination of SEO services and PPC/ Google Ads will make the most advantage.

    Research shows that obtaining backlinks in industry-specific publications is crucial. Link building is essential to your SEO sales campaign because it increases a brand’s authority and drives additional traffic to your website.

    How to Create Quality Content that Ranks & bring Quality Traffic
    Not just blogger and writers, but companies too need quality content on theirwebsite. It is not just because of ranking but also for user experience. Qualitycontent is something which sparks a fire to buy your product in prospect’s mind. Therefore, every company website needs quality content. Al…
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    How to Forecast SEO Data

    Google Ads is a smart investment for businesses to focus on their SEO efforts. SEO is a long-term investment in exponential growth. SEO ROI is a calculation that measures the return on investment of search engine optimization.

    ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment.

    By calculating SEO’s return on investment companies looking at search engine rankings, organic website traffic, and goal completions.

    You can get an idea of the potential SEO ROI from an SEO strategy. Steps are discussed below:

    • Step 1: Estimate the search volume for top keywords or phrases
    • Step 2: Find your current ranking positions
    • Step 3: Estimate Click-Through-Rate (CTR)
    • Step 4: Estimate how competitive the keywords you chose are
    • Step 5: Calculate potential traffic
    • Step 6: Estimate profits and timing

    Effective Strategies to Improve Your Google Ads Campaign
    As the eCommerce market is having a blast in the year 2020, many new onlinebusinesses are created. On the one hand, the eCommerce market has beensuccessfully growing for years now and hasn’t stopped. But on the other hand,the global pandemic had a lot of influence on the even faster growth of th…
    StartupTalkyShubham Kumar

    Conclusion

    The most important function of SEO is increasing visibility. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. Increased web traffic is one of the main goals of SEO. Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. The concept of authority is new in SEO. authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand. Optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience. The ultimate reason SEO is essential is that it can help you achieve many of your business goals.

  • Best On-Page SEO Tools for WordPress

    Creating a website, web application, or even a SaaS product in a particular niche isn’t something new these days. For E-commerce stores and web based services, owning a website is synonymous with running the business itself, and hence something to be taken quite seriously. However, given the immense competition that online enterprises face, how do you make sure that the users who look up the content through a search engine, land on your site? Search Engine Optimization, abbreviated as SEO.

    Taking a close look at the world wide web, over 39.5% of the websites are powered by WordPress. Moreover, only considering those using a Content Management System hikes this number up to a mammoth 64.1%. Anyone with an internet connection and a device today can create a website using WordPress. However, to make sure that the website ranks good in the search results would require some quality SEO.

    SEO is the practice of enhancing the quality and quantity of traffic to your website using organic search engine results. It can be achieved through specific keywords, quality backlinks, internal linking, and even other optimization techniques such as reducing website loading time and minimizing file size. However, to hone the art of SEO, it isn’t sufficient to work all by yourself, and using the right tools might just work.

    What are On-Page SEO tools?

    On-Page SEO is a diverse field, encompassing a variety of topics including keywords and internal linking. On-Page SEO tools help you optimize such aspects of SEO, in turn enhancing the search engine ranking of your website. On-page SEO is all the measures you can undertake within your website, to improve its search engine rankings. You can use various such tools to enhance your WordPress website search ranking, and here we discuss the top 10 On-Page SEO tools for WordPress that you can employ to get more traffic, and even monetize your website.

    Best On-Page SEO Tools for Beginners for Comprehensive SEO Analysis
    When you create a website, web based application, or even a SaaS product in a
    particular niche, you know that you’re not the only one doing it. There are
    probably thousands of other websites and pages on the web that offer content
    similar to yours. So how do you make sure that the users who look up …
    StartupTalkyAnsh Mehrey

    On-Page SEO Tools for Beginners

    Ahrefs
    SEMRush
    SEOPress
    Google Keyword Planner
    SEOQuake
    RankMath
    Yoast SEO
    Accuranker
    Moz Tools
    All-in-One SEO
    Conclusion

    Ahrefs

    Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.

    SEMRush

    SEMRush is one of the go to tool for SEO and Marketing experts, that also assists in market research, advertising, and social media. Be it discovering a wide array of national and local keywords, or the domain’s backlink profile analysis, SEMRush offers you a suite of features that you can use to run SEO audits and even track SERP positions on a regular basis. It offers you access to a database of over 20 billion keywords, 310 million ads, along with 17 billion URL crawls per day, furnishing you with both, data and strategy. You can also track your PPC campaign via SEMRush, as well as your competitor websites and marketing strategies.

    SEOPress

    SEOPress is one of the best WordPress SEO plugins when you need a robust and simple tool for increasing traffic on your site. SEOPress offers an all in one functionality including schemas, site redirection along with site maps and broken link checker with an efficient installation wizard. It helps users manage titles, meta descriptions and other underlying properties, offers enhanced web crawling through XML sitemaps along with graph tags for social networks. Moreover, SEOPress can be employed without ads, anonymous data, or footprints in the source code even using the free version.

    On-Page SEO Techniques To Rank On The First Page Of Search Engines
    On-Page SEO is the technique that is applied on web pages to improve the search
    engine ranking. These are under the webmaster’s direct control. They are related
    to the site and page structure, to the web technologies involved in the
    implementation and design and generally to how the website is built…
    StartupTalkyNiku Mandal

    On-Page SEO Techniques

    Google Keyword Planner

    With the help of right keywords, your WordPress site can rank better, and Google Keyword Planner helps you with just that. It not only helps you find and embed the right keywords, it also offers a Keyword Research Tool to get insights such as how often the keywords are used along with other information. The Keyword Planner also furnishes users with data such as bid estimates for each keyword for advertisements, so you can determine your budget and accordingly plan your campaign for your business.

    SEOQuake

    SEOQuake is a powerful SEO toolbox that offers on-page SEO audits, internal and external link examination, domain and URL comparison, along with a lot more functionalities, and all of this with a free browser extension. With an intuitive interface, SEOQuake furnishes users with a thorough and high speed SEO analysis of web pages, and also compares multiple web pages for SEO parameters, also allowing users to export the data to a downloadable file. Offering an interactive dashboard, SERP overlay, and comprehensive keyword analysis, SEOQuake is one of the best SEO tools for WordPress out there.

    RankMath

    RankMath is an SEO plugin specially built for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.

    10 Best SEO Tools That SEO Experts Actually Use in 2020 | SEO for SaaS
    Get a Free Demo of SEMRush
    [https://www.semrush.com/lp/seo-tools/en/?ref=6204634298&utm_campaign=seo_
    campaign&utm_source=berush&utm_medium=promo&utm_term=198]
    StartupTalkyRishabh Rathi

    SEO Tools for SaaS Business

    Yoast SEO

    Yoast SEO is one of the few SEO plugins for WordPress, that helps you bring more visitors from browser searches including Google and Bing, from social media, as well as enhances your audience’s engagement. While it offers a freemium plan, both pricing plans include the basic SEO functionalities including keyword research and keyphrases, indexables, consistent removal of outdated content, page previews, readability checks, and a plethora of other features. Even Elementor users can seamlessly integrate Yoast with their application, with efficient technical assistance.

    Accuranker

    Accuranker is one of the fastest keyword rank trackers out there, and is used by a majority of SEO professionals and agencies. The range of functionalities it offers include keyword metrics and various data filters, updated keyword rank tracking, advanced data access and metrics through APIs, along with custom reports and quick responses. Accuranker also allows for various third party integrations such as Google Analytics, Google Search Console, Adobe Analytics, and other applications while also offering you competitor’s keyword strategy analysis along with SERP features.

    Moz Tools

    Moz offers various SEO tools including the free domain analysis service, link building and analysis tools, keyword tools and more. With various resources and free tools, Moz is one of the go to platforms for various WordPress users for one of the largest keyword databases, intelligent link building, page analysis and metrics, competitive domain analysis, along with weather pattern reports of Google algorithms. It also offers beginners’ guide and learning centers as resources, along with SEO training and access to marketing community.

    All-in-One SEO

    One of the more popular WordPress SEO plugin, AIOSEO offers local SEO services, WooCommerce SEO tools, modules, sitemaps, and rich schema snippets. News sitemaps allow you to rank higher by submitting news articles to Google news, while the social media integrations also allow you to control your content and thumbnails on social networks. It also offers users an SEO audit checklist to detect errors and get actionable insights for further enhancing your site’s search engine rankings.

    Conclusion

    WordPress is a popular platform for hosting free or paid sites, and with the number of sites that it hosts, having a good SEO tool to rank better in the search results is almost a prerequisite. Most of the above mentioned tools offer enhanced SEO in one or the other aspect, and can be used to enhance your site’s search engine ranking. While different tools may focus on different SEO aspects, there are also some comprehensive tools for complete SEO analysis while others specialize in certain aspects. However, any of these tools can help you bolster your presence on the web, and drive more traffic and offer a higher viewership, when used efficiently.

  • Frase: Create SEO-Focused Content

    Ever fantasize about having a swiss army knife that will do the task for content creation, research, SEOs, and promotion. It is one of the jobs that seem to be time-consuming, but when you have someone in your assistance, then it feels more flexible. It brings me to the thought of centralizing your attention to this tool named as FRASE.

    Frase will always be there on your account to keep the audience involved visiting on your webpage and answer the queries popped by the bizarre visitors.

    What is Frase?

    Frase Lifetime Deal: Create SEO Focused Content
    Frase Lifetime Deal: Create SEO Focused Content

    Frase is an AI-based tool that supports you in optimizing your SEO, identifying all the questions raised by the visitors, and instantly create and boost up detailed content briefs for answers with the Google search console, and also an SEO-friendly content.

    Tool Name Frase
    Founded in 2017
    Frase Founder Tomas Ratia
    Frase Official Website frase.io
    Frase Contact team@frase.io
    Best For SEO, Content Strategists, Publishers, Marketing Agencies, Content Marketers, E-Commerce.

    Frase will be your assistance not to disappoint your visitors and always get a satisfying answer for them. The cherry on the cake, there is Frase Appsumo lifetime Deal in which you only have to pay $69 and enjoy Frase for a lifetime.

    Let’s have a brief look at what Frase is capable of doing things for you and your audience.

    Frase Features

    • Located and Respond to the Queries
      Visitors always come with new queries and doubts while surfing on your webpage, when you’re not there. That time, Frase will recognize the problems underlined by the viewers and quickly generate and enhance content capable of answering those questions, and abruptly provide answers to puzzled site visitors.
    • Recognize Topics With Great Potential
      Frase will recognize the topics that will eventually bring you potential and curious visitors and also bunch up all the questions arisen into groups. When data is collected and arranged based on ranking, clicks, and impressions, then it becomes a more easy-going way for users to get assuring solutions.
    • Do Research Work On your Account
      Frase will do the research work on your behalf to collect and optimize answers to your audience seeks from popular websites like Google, Quora, Reddit, etc. That makes your job easy to keep the readers involve on your webpage.
    • 12- Second Flip and Flop
      Stop wasting time on quarrying and collocating data from different sources, as Frase will do this errand in just 12-seconds and get you the brief of every content you asked.
    • AI-Centred Content Enhancement
      Frase will enhance your segment with the help of an AI-based system and take your viewer’s rate to the next stage.
    • Built-in Editor
      Frase has a built-in Editor that will quickly point out the errors in the content and also provide improvement opportunities to correct your mistakes with the help of detailed recommendations.
    • Boost Up your Chat Experience
      Frase questions will give you an accurate intuition about people’s engagement in your business via chat with the help of AI. This thorough perception will make your analysis more intense and results in the generation of more relevant content and huge audiences on your webpage.

    Frase Pros

    • Super easy to use.
    • Assists significantly on the research process.
    • Pocket friendly.
    • Amazing customer support.
    • Proprietary tools make work easy.
    • Clean, reliable, and robust for good content.
    • Helpful right from the start.
    • Create complete content briefs in just 12 seconds.
    • Perform AI-assisted content optimization that can bring you from the bottom results page to the first.

    Frase Competitors

    Basis of Comparison Frase SEMrush
    Market Segment Small-Business (68.8% of reviews) Small-Business (63.0% of reviews)
    Price $39.99/month $39.99/month
    Meets requirements 4.6/5 4.5/5
    Easy of Use 4.4/5 4.2/5
    Ease of Setup 4.7/5 4.6/5
    Customer Support 4.8/5 4.6/5

    Frase Integrations

    Frase can easily integrate with the below mentioned popular websites –

    • WordPress.
    • Google Search Console.
    • HubSpot COS.
    • Mailchimp.
    • Google Drive.

    Frase Ratings

    Below is the rating provided by the popular review site g2 and Capterra:

    Overall Use 4.6/5
    Ease of Use 4.4/5
    Quality of Support 4.7/5
    Ease of Setup 4.7/5

    Frase Pricing

    Normal Price AppSumo Deal
    $469 per year $69 for lifetime

    Frase Appsumo Deal

    1. 30 documents per month.
    2. 1 user.
    3. All the premium features.
    4. 60-day money-back guarantee.

    Frequently Asked Questions (F.A.Q)

    What is Frase?

    Frase meaning: Frase is a tool, powered by AI, uses for research user intent, generating content briefs, and boosting content for SEO.

    Who are the potential users of Frase?

    Frase’s customer base is split almost between:
    1. marketing/content agencies who want content research.
    2. In-house marketers who are looking to provide better content.

    What is Frase Lifetime Deal?

    In frase lifetime Deal, you just have to pay $69 once and enjoy Frase for a lifetime with the following benefits:

    1. All premium features included.
    2. 30 Documents per month.

    What is a ‘Document’ in Frase?

    A document is an AI-powered content creation instrument in Frase that you can use to get content briefs and enhance existing content.

    What integrations are available in Frase?

    Following are the integrations available in Frase –
    1. WordPress.
    2. HubSpot COS.
    3. Google Search Console.
    4. Mailchimp.
    5. Google Drive.

    How to Optimize Content using Frase?

    • Create a new document.
    • Import content.
    • Render document and process the competitor’s content.
    • Review insights.
    • Identify topic gaps.
    • Update your content with fresh information.
    • Review score.
    • Export.

  • On-Page SEO Techniques To Rank On The First Page Of Search Engines in 2020 (With Checklist)

    On-Page SEO is the technique that is applied on web pages to improve the search engine ranking. These are under the webmaster’s direct control. They are related to the site and page structure, to the web technologies involved in the implementation and design and generally to how the website is built.

    If you don’t get On-Page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the SEO and focus on getting links instead of what’s in your control that’s the optimization of your site. With this in mind, here’s a brief guide to getting On-Page SEO right.

    Before you start your On-Page SEO research, Here are some On-Page SEO techniques to rank on the first page of google.

    On-Page SEO Techniques for Higher Rankings

    On-Page SEO Techniques for Higher Rankings
    On-Page SEO Techniques for Higher Rankings

    Content of the page

    It is what the user came to see and is thus extremely important to create good content from an SEO perspective. Hence your content must supply a demand. If you are targeting any particular keyword you want to rank make sure you include that particular keyword. But also keep in mind that individual keyword density must not be greater than 6%.

    Content only accessible after logging in and content that can’t be reproduced or shared are less likely to rank. Moreover Unique and frequently updated content is always good. Also, an SEO optimized post has more than 700 words.

    Page Title tag

    • Start the title with the main keyword. Then put its variations (plural, synonyms) in the title tag of a page.
    • Keep only 55-65 characters.
    • Keep it in the H1 tag
    • No special character
    • Use brief, but descriptive titles
    • Accurately describe the page’s content
    • Always ensure you target one main keyword and variations per page

    Meta Descriptions

    Meta descriptions don’t contribute as a ranking signal anymore, but they’re still an incredibly important aspect of On-Page Optimization. Well written, approximately 156 -170 characters and essentially a sales pitch for what the landing page is about. Google can use them as a snippet.

    • Accurately summarize the page’s content.
    • Use unique descriptions for each page.

    Also read:

    Meta tags

    For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content. Try to include these tags somewhere in the body

    Body Tag

    H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Make sure you write keyword-rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content. Always remember to highlight the important parts of the article.

    SEO friendly permalink URLs contains keywords that can explain the whole article and they are also easy to read both by human and search engines.

    • 3-5 words in a URL are given more weight.
    • Always use hyphens rather than underscores and try not to have main pages sitting too many directories deep in your site
    • Never forget to include keyword

    Also read:

    Dazzle with Multimedia

    You need to include visuals to make your content more attractive to get more visitors. Engaging images, videos, and diagrams can reduce bounce rate and increase time on site. Visuals play an important role when it comes to user interaction ranking factors.

    Image SEO

    Images are important but these should not increase the loading time of the website.

    • Use original images: If you need to use an existing image from the web you need to give credit to the source.
    • Optimize the size of the images: The smaller the size (in bytes) of the image the better.
    • Use ALT tags to describe the images: This helps search engines understand what the image is about.
    • Use descriptive filenames: Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example, ‘Man doing push-ups.jpg’.Better if you keep your keyword.
    • Use a Content Delivery Network: If you have a lot of images on a single page you can use a CDN service (from Amazon or Google) that will make your page load faster. In simple terms, your images will be hosted and served by many servers and this speeds up the loading process.

    Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Using the outbound link to link a popular site boosts page rank.

    Internal Linking

    Placing links to your other website pages is a great way of improving the quality of your articles and enhancing the site. Internal links not only does make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.

    Also read:

    SEO Best Practices

    • Try to start your content. Tag with keywords only
    • The first sentence in the body text and the first words used per sentence are the most important ones for advanced On-Page SEO necessities, so choose it wisely.
    • Creating new optimized content weekly.
    • Drop Keyword in First 100 Word.

    Things Not to Do

    • Don’t try and trick the search engines by optimizing multiple pages for the same keyword.
    • Don’t spam or over-optimize meta tags and always think about what works for users before the search engines.
    • Don’t keep repeating your main target keyword in each tag, rather use variations which enhance the value of the content

    Check your page now!

    On-Page SEO Checklist Content

    On-Page SEO Checklist
    On-Page SEO Checklist
    1. Content is original – Copyscape checked?
    2. Content is first published on your website?
    3. Does the content have enough descriptive text?
    4. Content is well researched with references?
    5. Do you have a clear publishing strategy?
    6. Pages Titles, description and formatting
      Page titles are unique for each page?
      Descriptions are unique and up to 150 characters?
      Text is properly formatted using H1, H2, Bold, Italics?
      Text is split into small paragraphs?
      Font size is easy to read on small screens (tablets) as well?
      Image size is optimized using smush it?
      All images have alt tags defined?
      The image filename is descriptive?
    7. URL Structure
      Permanent links use ‘-‘ as a separator?
      Website pages/posts are grouped into categories?
      Is there breadcrumb on all posts/pages?
      Is there an HTML User Sitemap?
    8. Internal Links
      Do pages have internal links?
      There is a ‘Related Posts’ section at the end of each page?
      Do internal links use both keyword and non-keyword anchor text?
    9. Speed and Authorship
      Is the website score more than 90% when checked by Google page speed insights?
      Google Authorship is implemented for every post/page available on the website?

    Also read: This is How You Can Use A/B testing to increase your sales

    Conclusion

    If you are running your business online or if you have a blog you need to follow best SEO practices to get your website rank higher on the search engines. All the small businesses must get the Local SEO done to convert the potential customer into buying customer. SEO is important for increasing the traffic and should be a focus of every online business’s priority to check-in. Tell us how you use SEO in your articles, in the comment section below.