StartupTalky

Tag: On-Page Optimization

  • How to Improve Google Ranking Without Getting Penalized?

    Whenever we search for a keyword in Google’s search results, it is always the first three results that we click to get the information. In this digital era, having your page appear at the top is paramount for any online business.

    One of the most important facts about having your webpage rank at the top of the search results is that it receives the most visibility and exposure to users searching for relevant keywords. Most people tend to click on the top search results, and being in that prime position increases your chances of attracting organic traffic to your website. It also goes without saying, achieving a top position on Google’s search results page gives you a competitive advantage over other websites in your industry. It allows you to stand out from the competition, attract more attention, and capture a larger share of the search traffic.

    But here comes the question, how do you improve your Google ranking without getting penalized? To clear this doubt, this article summarises the key points to enhance your Google ranking.

    Understanding the Importance of Google Ranking
    Stay Up-To-Date on Google Algorithm

    Conduct Keyword Research and Optimization
    Create High-Quality and Relevant Content
    On-Page Optimization
    Create or Earn High-Quality Links
    Have a Solid Social Media Presence
    Strengthen User Experience and Site Usability

    Understanding the Importance of Google Ranking

    Google’s algorithms consider numerous factors when ranking web pages, if you do not follow these factors, there is a chance for you to get penalized. Therefore, it’s essential to focus on providing valuable, user-friendly content to improve your chances of ranking at the top.

    Ranking at the top of the search results typically leads to higher click-through rates. Users often perceive the top results as more credible and trustworthy, making them more likely to click on those links. A higher CTR means more visitors to your website, potentially leading to increased conversions, sales, or engagement.

    Take a look at the following measures to improve your webpage ranking on Google:

    Stay Up-To-Date on Google Algorithm

    According to Moz, Google updates its algorithm 500 to 600 times a year. To make sure you are on track, always check out for updates on Google algorithm. You can use the following methods to stay informed about algorithm changes:

    Official Google Announcements

    Google occasionally announces major algorithm updates through its official channels, such as the Google Webmaster Central Blog. Tracking these announcements might provide you with information on important updates and adjustments.

    Google Search Console

    You can regularly keep an eye on your website’s performance and search statistics on Google Search Console. It can offer details about Google’s probable difficulties, indexation status, and search visibility. Algorithmic changes can be detected by changes in the functionality or visibility of your website.

    Google Search Central Blog

    Search engine optimization, algorithm improvements, and best practices are covered in depth in the Google Search Central Blog. For the most recent information and analysis from Google, you can follow this blog.

    SEO News Websites and Forums

    Engaging in reputable SEO forums like WebmasterWorld and Search Engine Journal can help you stay informed about algorithm changes through discussions and shared experiences.

    5 Quick Ways to Improve Your SEO Rankings

    Conduct Keyword Research and Optimization

    The next step is to have keyword research. Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services. If you use these keywords wisely in your titles, headers, meta descriptions, and body text to optimize your content, there is a higher probability that your webpage won’t be penalized. However, be careful of keyword stuffing or using too many keywords because that might result in penalties.

    10 Best Keyword Rank Tracking Tools For SEO – Free and Paid
    Keyword rank tracking is an essential part of SEO. Here are top 10 keyword rank checker tools that will help you track your website’s performance.
    StartupTalkyKavita Thakur

    Create High-Quality and Relevant Content

    “Content is King”, may sound old, but, it is still relevant even today. Concentrate on creating insightful, unique, and interesting material that speaks to your target market. Additionally, make sure your web content is useful, impactful, well-structured, and answers all of the consumers’ questions.

    On-Page Optimization

    Without on-page optimization, your webpage can never get its credibility. On-page optimization plays a crucial role in improving your website’s visibility and Google ranking. It involves optimizing various elements on your web pages to make them more search engine-friendly and attracts potential customers. By optimizing elements such as meta tags, headings, URL structure, and keyword usage, you can increase the chances of search engines ranking your pages higher in relevant search results.

    You can also organize your content with proper headings (H1, H2, etc.) and subheadings, using bullet points or numbered lists, and incorporating relevant images or multimedia elements. This structured approach makes your content easier to read and digest for users and search engines.

    On-Page SEO Techniques To Rank On The First Page Of Search Engines
    Do you want to rank your article higher on the search engines? Here we’ve shared some tips and techniques for On-Page SEO to get your website ranked.
    StartupTalkyNiku Mandal

    The next step is to get links from trustworthy and pertinent websites to develop a solid backlink profile. You need to focus on acquiring natural and organic links through techniques like guest blogging, influencer outreach, and creating shareable content. Additionally, you may employ links like editorial links, internal links, or scale link building. But stay away from link schemes and link purchases since they might get you in trouble or penalized.

    Have a Solid Social Media Presence

    That’s right, you need to maintain a strong presence on most social media platforms. You might ask what it has to do with Google page ranking. By 2027, it is anticipated that there will be approximately six billion social media users worldwide. This is why, you need to be active when it comes to social media. Through the help of social media platforms, you can amplify your content, engage with your audience, and build brand visibility. However, social media marketing doesn’t have a direct impact on ranking, it can indirectly influence your search visibility through increased traffic and brand mentions. For instance, creating a Google Business profile can increase web traffic and give you the desired results. Of course, there are other social media platforms you can use like Facebook, Instagram, and Twitter, which are highly widespread and used by billions.

    Strengthen User Experience and Site Usability

    By user experience, we mean to say that users should have a positive experience when they visit your website. How is that possible? By making sure, the website is easy to navigate and contains an appealing design. No user will like a website if it is slow and takes a longer time to load. Therefore, prioritize the speed and load time of your website, as it can trigger frustration among users. Maintaining good speed and performance can impact your website’s bounce rate, which is necessary for Google ranking. Besides this, optimize your site for various devices and screen sizes for mobile-friendliness.

    Conclusion

    By implementing the above-mentioned factors, it is possible for your website to not get penalized. But it is also critical to remember, that improving your ranking is a long-term process that requires consistent effort, quality content, and adherence to ethical SEO practices. So, take time to fully understand what exactly your business and target audiences’ needs and research accordingly without having to burn your pockets for penalties.

    FAQs

    What are the methods to stay informed about Google algorithm changes?

    Following are the methods to stay informed about algorithm changes:

    • Official Google Announcements
    • Google Search Console
    • Google Search Central Blog
    • SEO news websites and forums

    How does keyword research help in improving Google ranking?

    Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services.

    Natural and organic links can be acquired through techniques like guest blogging, influencer outreach, and creating shareable content.

  • List of Best On-Page SEO Checkers to Help You Get Ranked High

    Are you one of those who is looking for a good SEO checker online? We all know it is not an easy task to become proficient in SEO, yet we are aware of how search engine optimization filters the quality and quantity of the website traffic we are running from different search engines, also it is quite easy to find the best tools for SEO.

    Why do you use an SEO checker?

    All the online businesses established are indirectly or directly competing with each other to have a better digital footprint than that of their competitors, SEO checker will help you to optimize your website/web page in a better way, and it also provides a smooth experience for anyone visiting your website, which will increase your brand’s credibility and build a form of trust with the person that visits your webpage

    At present there are way many SEO checkers available on the internet, In this article, we will be having a look at the various and the best in the market SEO checkers available online and what makes them a top class in comparison to their competitors, of course, you cant use them all at once. But you can check out which one suits you the best and stick to it.

    List of Best SEO Checker Tools

    1. SEMRush
    2. MonsterInsights
    3. AIO SEO
    4. Serpstat
    5. Kazan SEO Checker
    6. Ubersuggest
    7. Google Search Console
    8. vidlQ – Exclusively for YouTube

    SEMRush

    Best for: Keyword Research
    Pricing: $119.95 – $449.95 /Free Trial for 7 days

    SEMRush on-page SEO checker
    SEMRush on-page SEO checker

    Be it a big established corporation or a small mom-and-pop business, SEMRush has never failed to impress them all. it is specially used in weblogs, the main task it conducts will help you find better keywords based on their ranking and relevance to your product/service. The software also gives you a good audit and analysis report in a neat interface so you can make necessary changes to improve the performance of your website

    SEMRush offers you a free trial of 7 days of its best tool so you can actually experience it and see if this is something that suits you and your website. SEMRush further offers packages ranging from $119.95 to $449.95 depending on the needs and the tools that you will be utilizing.

    How to use Semrush On-Page SEO checker

    MonsterInsights

    Best for: Bringing Website Traffic
    Pricing: $99-  $399 Annually

    MonsterInsights on-page SEO checker
    MonsterInsights on-page SEO checker

    Used by over 3 million businesses worldwide monster insights can be said to be the top website for bringing quality website traffic from across the web for you. It is also the best google analytical plugin for WordPress available, it will also display all your metrics and scales directly on your webpage. The metrics contain different scales of your impressions, scaling, CTR (click-through rate), clicks, etc. although there is a free version of Monster Insights available it doesn’t offer all of its tools, the advanced version of it provides you with various advanced technical instruments.

    AIO SEO

    Best for: All in One for Website Search Ranking
    Pricing: $49 – $209 Annually

    AIO SEO on-page SEO checker
    AIO SEO on-page SEO checker

    Also known as All In One SEO, AIO SEO is one of the most full-scale SEO kits available on the internet. It provides a total score of your website by examining your website and taking different metrics into consideration.

    Top 10 Best On-Page SEO Tools in 2022
    Top 10 on-page SEO tools you can use to improve your site’s ranking ( Their essential features and pricing)
    StartupTalkyDev Gupta

    Serpstat

    Best for: Site Audits & Competitive Research
    Pricing: Starts $69 Monthly

    Serpstat on-page SEO checker
    Serpstat on-page SEO checker

    With the tagline “all in one SEO platform” Serpstat addresses the issue of tracking keyword rank very efficiently. Be it a local, regional or international operation Serpstat can carry out all SEO procedures on each page with great accuracy. Doing site audits, competitive research, and Serpstat keyword tracking on all keywords are the areas where its forte lay the best. One of the most impressive strengths of Serpstat is, that it is very friendly to customers’ pockets. Its pricing system starts from just $69 and goes beyond as per the preferred package. It makes sure it gives the best of service in each package. It simply covers a wide range of SEO solutions because of which it has gathered a good number of loyal users across the globe.

    Kazan SEO Checker

    Best for: Keyword Suggestions & Improvement
    Pricing: Free

    Kazan Seo Logo - on-page SEO checker
    Kazan Seo Logo – on-page SEO checker

    Kazan tops the list in one of the best free on-page SEO checkers The best ways for optimizing the content you publish are all covered by Kazan.

    It is quick in tracking appropriate keyword ranking and suggesting the areas for improvement. It is a simple, quick, and free tool got SEO analysis. It comes very handily during the initial branding phase. Kazan SEO checker provides solutions on a single platform for content marketing techniques, analysis, development, optimization, and research.

    Ubersuggest

    Best for: Keyword Suggestions
    Pricing: Free with a Daily Search Limits

    Ubbersuggest on-page SEO checker
    Ubbersuggest on-page SEO checker

    Ubbersuggest is curated by a very famous internet personality, Neil Patel. Ubersuggest is a very popular keyword suggestion tool among digital marketing professionals and small business owners due to its clean and clear user dashboard and swift arrival of useful insights. It shows the volume, the CPC monthly searches, SEO difficulty, paid difficulty, and even useful link suggestions that can help speed up the reach of your website. Ubersuggest has been seen to be quite efficacious in driving 100% organic traffic to its user’s websites.

    Google Search Console

    Best for: Search Performance
    Pricing: Free

    Google search console on-page SEO checker
    Google search console on-page SEO checker

    Google search console was previously known as google webmaster tools. Google Search Console is an absolutely free tool offered by Google that enables websites, professionals, and developers to know where they stand in front of the audience. It helps in understanding the fundamentals of how google addresses the issues of indexes, crawling, and other errors. It is easy to use and offers its service for free. Small business owners consider it a holy grail as it makes reaching the right audience more viable without costing a dime.

    7 On-Page SEO Techniques That Can Help You Rank Higher
    SEO is one of the most important functions one needs to do to rank their website higher in the search engine results. Check out the techniques that can help in doing that.
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    vidlQ – Exclusively for YouTube

    Best for: Bringing Traffic on YouTube
    Pricing: Free Plans/ $7.5 – $79 per month

    vidlQ on-page SEO checker
    vidlQ on-page SEO checker

    vidlQ was launched in 2011. it is one of the most popular YouTube SEO tools for improving reach on YouTube effectively. users exclusively use its chrome extension for improving their video content on YouTube by getting appropriate keywords and content ideas. Ever since it launched, it has been helping millions of users each day to shoot up their YouTube content. VidlQ comes very handy to use as it shows analytics at once on each video on YouTube. To assist YouTube producers, VidIQ suggests the best video marketing insights which are certified by YouTube. It is available free and also has a paid version. One of its best features is showing real-time VPH (views per hour) which helps the creators create content truly welcomed and enjoyed by the audience.

    FAQs

    What is an SEO checker?

    An SEO checker is a tool that scans web pages to find technical errors and SEO issues that can degrade search engine rankings.

    What are the best on-page SEO checker tools?

    Some of the best on-page SEO checker tools are:

    • SEMRush
    • MonsterInsights
    • AIO SEO
    • Serpstat
    • Kazan SEO Checker
    • Ubersuggest
    • Google Search Console
    • vidlQ

    What is a good On-Page SEO score?

    80% or higher On-Page score is considered good.

    What are on-page SEO checklist?

    Checklists for On-Page SEO are:

    • Optimized URL
    • Meta Title & description
    • Optimized Images
    • Schema Markup
    • Internal Links

  • How Intercom Grew its Customer Base with SEO?

    When we talk about SaaS startups, we can find many names that have performed well in their respective segment. But Intercom is one such company whose growth has outperformed the growth statistics of some of the industry’s biggest names, viz., Hubspot, RingCentral, Zendesk, Shopify, and more. A closer look at the market growth rate highlights how Slack is the only SaaS startup besides Intercom to have witnessed such massive growth. But what exactly added fuel to Intercom’s enormous success? The answer is SEO and content marketing.

    Intercom used killer SEO strategies to become one of the fewest SaaS startups that rakes millions in ARR (Annual Recurring Revenue). At present, the company has an ARR of over $50 million. Keep reading if you’re interested in learning how this company skyrocketed its ARR without spending heavily on advertising and marketing.

    Intercom Leveraging the Power of Dynamic Keyword Insertion
    Targeting Keywords that Bring Intercom the Highest Quality Traffic
    Intercom’s Killer Off-Page SEO Strategy
    Doing SEO Differently: A Thing to Learn from Intercom

    Intercom Leveraging the Power of Dynamic Keyword Insertion

    If you use SimilarWeb, you can find the top websites that drive the most traffic to the Intercom website. The highest share of traffic comes from the Intercom app itself. And the other traffic comes from websites that use Intercom on their website. Let’s take SimilarWeb, for example. This company too uses Intercom to streamline, organize, and personalize their customer communications. Hence, whenever you visit their website and click on the live chat box, you will notice something like this:

    Similarweb on Intercom

    Did you see the “We run on Intercom” at the bottom of the chatbox? This message contains a link to their official website.

    If you visit any company website that uses Intercom, you will find a similar message in the chatbox. You’ll instantly be redirected to a particular landing page that Intercom created for the traffic coming from the respective website when you click on it. The SEO team at Intercom used dynamic keyword insertion in these landing pages to make the messaging more personalized. For example, you can find the name of the company + Intercom that you visited earlier in the landing page’s headline. It is done to enhance personalization for referral traffic.

    Intercom uses the “we run on Intercom” tactic with dynamic keyword insertion to get maximum conversions from the referral traffic. If you’re finding it difficult to convert your referral traffic, you can do something similar.

    Targeting Keywords that Bring Intercom the Highest Quality Traffic

    Intercom has achieved two goals by targeting the right keywords. One is becoming an authority website, and the second is ranking for hundreds of keywords on top of SERPs.

    What makes this strategy unique is ranking for specific keywords that solve one core user problem. Intercom was very clear from day one about focusing more on solving a user problem and not stuffing the blog with keywords to rank for specific keywords. And guess what, it worked excellent for them.

    If you go by the technical SEO terms, it is fair to say Intercom relied on “Semantic SEO.” Semantic keywords are identical phrases or words that are very similar to the primary keywords. When you use terms matching the search query, Google uses its advanced AI algorithms to find the search intent and match the user with the most relevant content piece.

    So if you were unable to rank your website on SERPs and drive organic traffic, you should try replicating this tactic from Intercom that delivered phenomenal results.

    Top SEO Competitor Analysis Tools to Help You Rank Higher on Google
    Want to make your business noticed by others and perform better than your competitors? Here is the list of top 10 SEO Competitor Analysis Tools to help you rank better.
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    Intercom’s Killer Off-Page SEO Strategy

    Every company relies on off-page SEO to get more traffic and engagement on their blog posts or official website, and Intercom is no different. Intercom used the Medium Publication feature to get more reach and shares on the published content. You can still find their publication named Inside Intercom on Medium. But unlike most companies, Intercom doesn’t simply re-publish their blogs on Medium almost instantly after publishing them on their website.

    You can notice a difference of two to eleven months between the actual blog post published on the Intercom website and the Inside Intercom Medium publication. This strategy ensures Intercom keeps getting traffic on old blog posts through Medium. A similar off-page SEO tactic is being followed by Hubspot too.

    But what made Intercom’s Medium strategy work was its selection of topics. Instead of optimizing for search engines, Intercom started publishing optimized content for people. Intercom noticed that opinion pieces, reaction posts, and personal accounts were getting more engagement than the traditional blog post content. It is why they started publishing more on startups, product management, design, etc., and chose topics that would make people read their publication blog posts.

    But writing compelling and engaging blog posts wasn’t the only thing that did wonders for Intercom. The company merged enticing CTAs with every blog post to maximize website traffic. Almost all the Intercom Medium articles had four common CTA links:

    • Intercom blog
    • Other relevant blog links published on the Intercom website
    • The author’s Twitter profile, and
    • The Intercom home page

    Finding platforms where prospects hang out and using the same platform for repurposing content worked great for Intercom. You should try this amazing off-page tactic too.

    Doing SEO Differently: A Thing to Learn from Intercom

    SEO is the best way to make people find your company or products right when they need them the most. It is also a great method to drive consistent free traffic to a website in the short and long term. While many companies are trying their best to ace the SEO game, not everyone managed to crack the SEO code that works best for their website. Luckily, Intercom is not one of those companies. Intercom chose to do SEO in its own unique way.

    After analyzing the Intercom website, we found that the company uses a strong off-site and on-page SEO strategy. From refraining to use keyword stuffing for higher rankings to branching out to other publications to gain more eyeballs- there’s a lot Intercom did to dominate the SERPs for the right keywords and receive consistent traffic. Sure, Intercom also invests in PPC and content marketing efforts, but its prime traffic comes from its SEO efforts.

    Conclusion

    Of all the SEO strategies Intercom uses, we’ve listed above the most relevant tactics that have contributed to Intercom’s massive growth. If you’re a company struggling to improve its SEO efforts, try implementing the above-discussed SEO tactics for visible results.

    FAQs

    Why do people use the Intercom?

    Intercom is a Customer Communications Platform. It helps to target customers with content, behavior-driven messages, and conversational support.

    How many customers does Intercom have?

    Over 25000 businesses are the customers of Intercom.

    What is the revenue of Intercom?

    Intercom has an ARR of over $50 million.

    Who are the top customers of Intercom?

    Top customers of Intercom are:

    • Amazon
    • Lyft Business
    • Atlassian

  • Local SEO | How Local SEO Helps Attract New Customers?

    Managing a local business is not an easy task to do and then to attract gain new customers is like competing with larger companies. Competition with larger companies makes it almost impossible to reach the audience you want unless you invest in Digital Marketing. Strategies like Content Marketing allow companies of all sizes to compete for the same organic audience.

    For this, it is important to know that what is Local SEO? With a small investment, you can use the reach of search engines, such as Google, to increase traffic to your internet channels. To achieve this goal, of course, you need to master the concept of Local SEO. But how local SEO can help you gain new customers?

    Local SEO is one of the most effective ways to reach customers online and increase traffic to both your website and physical location.

    What Is Local SEO?

    In an era of the digital world, it has put us more in a convenient position to make a purchase, visit a new location, or hire someone. Since the internet is a source of all the information, and users look for information in search engines. Big data companies have been trying to improve the user experience to feature the most relevant results and attract customers.

    What is Local SEO?
    What is Local SEO?

    And that’s where Local SEO comes in. so, when you search “a coffee shop near me” then that near me is going to direct you to local businesses. Many users of Google and other search engines have the habit of using such tools to find local businesses.  All it takes is adding something like “near me” to the search, and the results will bring together the main business options within a given range of miles.

    Searches that include location activate a so-called local search algorithm, which changes the way results are displayed. Thus, in addition to standard criteria such as authority and relevance, the distance from the business to the customer’s location also makes a difference in the filtering of results.

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    Mobile Local SEO

    It’s nothing new that the use of tablets and smartphones for digital experiences increases every day. These devices tend to track the user’s location in real-time. In fact, they are most important in the context of Local SEO. For instance, Google has access to your location for 24*7, it’ll definitely indicate the nearest businesses to them.

    However, in order for your company to appear as a suggestion on the Internet, you must be effective in providing the algorithm with information about its address and service regions, as well as detailing what kind of service it offers.

    The top tip for you to improve your Local SEO results is to use Google My Business.

    Local SEO Process

    Technical SEO On-Site Optimization Off-Site Optimization
    Website Speed Title Tags Links
    Coding Meta Description Content
    CSS Head Tags Google My Business
    JavaScript Content Strategy PR
    Internal Linking Page Hierarchy Social Media
    Mobile Friendliness Keywords Reviews
    URL Structure Image Optimization
    Schema

    Local SEO in 2020 | How To Rank #1

    How Local SEO Help Achieve Your Goals Of New Customers?

    1. Keep Your Information Up-To-Date

    Outdated information about your products and hours of service can result in the loss of good opportunities. So be committed to constantly updating your channels and ensure the relevance of information, especially on Google My Business.

    2. Invest In Organic SEO

    Investing in traditional SEO remains imperative. Therefore, structure your blog posts with a focus on the visitors’ experience, optimizing URL, title tags, headers, and meta-description. Also, use high-quality videos and images to increase engagement. It’s also important to apply link building techniques to increase the authority of your domain.

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    3. Add Location Pages To Your Website

    Inserting local pages on your website is a way to guide the consumer to your establishment. More than the address, it should bring information such as contact phone numbers, store hours, parking information, and testimonials from other customers.

    Add location pages to your website
    Add location pages to your website

    A good idea is to use interactive content to make the experience even more enjoyable. Maps, for example, can connect with the customer’s GPS service and provide detailed directions for them to find you.

    4. Be Mobile-Friendly

    There’s no escape: to make a good SEO site, you need to be mobile-friendly. Mobile devices are responsible for most of the local searches, so if you don’t have responsive channels, you won’t appear in any kind of ranking.

    5. Maintain Consistency With Different Channels

    Business is consistent with what you pass on in your other channels. Different addresses, phone numbers, and store hours can make the user suspicious and scare them away. It’s also important to care about your visual identity. Your company’s colors and logos should be predominant on all your Internet channels.

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    6. Encourage Customer Evaluation

    If your company is not well evaluated on the Internet, users cannot know if the service is qualified, so they opt for other alternatives. The problem is that often low ratings happen because few customers remember to leave a review. Subway, for example, provides a link and code on their receipts so that consumers can leave their opinion and earn a free cookie.

    So, create calls-to-action focused on encouraging the client to leave an evaluation. You can even create campaigns focused on that.

    Essential Factors Of Local SEO

    1. Proximity

    The proximity creation factors refer to the distance of the business from the user. If the user does not specify a region in the search terms, Google itself calculates the distances using the location information provided by GPS technologies installed on smartphones.

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    2. Popularity

    This factor has to do with the level of approval of a business in its region. So, Google analyses the brand’s popularity on the web and in the offline world. Here the brand reputation I measured by criteria such as links referring to the brand.

    3. Relevance

    The relevance criteria consider the correspondence between the business and the term the user searched for. For this, Google analyses the company’s data available in Google My Business.

    Invest in Local SEO to generate new opportunities for your business, increase your local relevance, and consolidate your brand image on the Internet. The strategy can be executed with little investment as long as you produce quality content. The listed strategies will not only help small or medium-sized businesses, but multi-location companies can grow their business and attract more customers using Local SEO.

    After working on small-small areas, you can have an impressive local SEO strategy in no time!

  • On-Page SEO Techniques To Rank On The First Page Of Search Engines in 2020 (With Checklist)

    On-Page SEO is the technique that is applied on web pages to improve the search engine ranking. These are under the webmaster’s direct control. They are related to the site and page structure, to the web technologies involved in the implementation and design and generally to how the website is built.

    If you don’t get On-Page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the SEO and focus on getting links instead of what’s in your control that’s the optimization of your site. With this in mind, here’s a brief guide to getting On-Page SEO right.

    Before you start your On-Page SEO research, Here are some On-Page SEO techniques to rank on the first page of google.

    On-Page SEO Techniques for Higher Rankings

    On-Page SEO Techniques for Higher Rankings
    On-Page SEO Techniques for Higher Rankings

    Content of the page

    It is what the user came to see and is thus extremely important to create good content from an SEO perspective. Hence your content must supply a demand. If you are targeting any particular keyword you want to rank make sure you include that particular keyword. But also keep in mind that individual keyword density must not be greater than 6%.

    Content only accessible after logging in and content that can’t be reproduced or shared are less likely to rank. Moreover Unique and frequently updated content is always good. Also, an SEO optimized post has more than 700 words.

    Page Title tag

    • Start the title with the main keyword. Then put its variations (plural, synonyms) in the title tag of a page.
    • Keep only 55-65 characters.
    • Keep it in the H1 tag
    • No special character
    • Use brief, but descriptive titles
    • Accurately describe the page’s content
    • Always ensure you target one main keyword and variations per page

    Meta Descriptions

    Meta descriptions don’t contribute as a ranking signal anymore, but they’re still an incredibly important aspect of On-Page Optimization. Well written, approximately 156 -170 characters and essentially a sales pitch for what the landing page is about. Google can use them as a snippet.

    • Accurately summarize the page’s content.
    • Use unique descriptions for each page.

    Also read:

    Meta tags

    For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content. Try to include these tags somewhere in the body

    Body Tag

    H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Make sure you write keyword-rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content. Always remember to highlight the important parts of the article.

    SEO friendly permalink URLs contains keywords that can explain the whole article and they are also easy to read both by human and search engines.

    • 3-5 words in a URL are given more weight.
    • Always use hyphens rather than underscores and try not to have main pages sitting too many directories deep in your site
    • Never forget to include keyword

    Also read:

    Dazzle with Multimedia

    You need to include visuals to make your content more attractive to get more visitors. Engaging images, videos, and diagrams can reduce bounce rate and increase time on site. Visuals play an important role when it comes to user interaction ranking factors.

    Image SEO

    Images are important but these should not increase the loading time of the website.

    • Use original images: If you need to use an existing image from the web you need to give credit to the source.
    • Optimize the size of the images: The smaller the size (in bytes) of the image the better.
    • Use ALT tags to describe the images: This helps search engines understand what the image is about.
    • Use descriptive filenames: Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example, ‘Man doing push-ups.jpg’.Better if you keep your keyword.
    • Use a Content Delivery Network: If you have a lot of images on a single page you can use a CDN service (from Amazon or Google) that will make your page load faster. In simple terms, your images will be hosted and served by many servers and this speeds up the loading process.

    Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Using the outbound link to link a popular site boosts page rank.

    Internal Linking

    Placing links to your other website pages is a great way of improving the quality of your articles and enhancing the site. Internal links not only does make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.

    Also read:

    SEO Best Practices

    • Try to start your content. Tag with keywords only
    • The first sentence in the body text and the first words used per sentence are the most important ones for advanced On-Page SEO necessities, so choose it wisely.
    • Creating new optimized content weekly.
    • Drop Keyword in First 100 Word.

    Things Not to Do

    • Don’t try and trick the search engines by optimizing multiple pages for the same keyword.
    • Don’t spam or over-optimize meta tags and always think about what works for users before the search engines.
    • Don’t keep repeating your main target keyword in each tag, rather use variations which enhance the value of the content

    Check your page now!

    On-Page SEO Checklist Content

    On-Page SEO Checklist
    On-Page SEO Checklist
    1. Content is original – Copyscape checked?
    2. Content is first published on your website?
    3. Does the content have enough descriptive text?
    4. Content is well researched with references?
    5. Do you have a clear publishing strategy?
    6. Pages Titles, description and formatting
      Page titles are unique for each page?
      Descriptions are unique and up to 150 characters?
      Text is properly formatted using H1, H2, Bold, Italics?
      Text is split into small paragraphs?
      Font size is easy to read on small screens (tablets) as well?
      Image size is optimized using smush it?
      All images have alt tags defined?
      The image filename is descriptive?
    7. URL Structure
      Permanent links use ‘-‘ as a separator?
      Website pages/posts are grouped into categories?
      Is there breadcrumb on all posts/pages?
      Is there an HTML User Sitemap?
    8. Internal Links
      Do pages have internal links?
      There is a ‘Related Posts’ section at the end of each page?
      Do internal links use both keyword and non-keyword anchor text?
    9. Speed and Authorship
      Is the website score more than 90% when checked by Google page speed insights?
      Google Authorship is implemented for every post/page available on the website?

    Also read: This is How You Can Use A/B testing to increase your sales

    Conclusion

    If you are running your business online or if you have a blog you need to follow best SEO practices to get your website rank higher on the search engines. All the small businesses must get the Local SEO done to convert the potential customer into buying customer. SEO is important for increasing the traffic and should be a focus of every online business’s priority to check-in. Tell us how you use SEO in your articles, in the comment section below.