The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.
There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.
Age Group of short video platform users
Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.
85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion
Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.
How to use video content for marketing?
Sponsorship
Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.
Affiliate Marketing
Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.
Collaboration
Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.
In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.
TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.
You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.
That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.
Subscription Video on Demand (SVOD)
In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.
There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.
The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.
This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.
Ad-supported Video on Demand (AVOD)
In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.
The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.
On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.
This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.
The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.
Conclusion
Number of Active Users of Short Video Platforms in India
The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.
YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.
FAQs
What is the Business Model of TikTok?
TikTok primarily gains its revenue through advertising.
Which countries have banned TikTok?
TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.
Why is TikTok banned in India?
The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.
Which is the best platform for short videos?
The best platform for short videos based on its features are as follows:-
Instagram
TikTok
Moj
Josh
Likee
Taka Tak
Snapchat
YouTube Shorts
Dubsmash
Which short video app is best to earn money?
The best short video app to earn money are as follows:-
Gone are the days when TV or movie theatres were the only way to absorb video content. India has seen a tremendous rise in the consumption of video content on various online platforms in the last couple of years. The major reason behind this exponential growth is often attested to deeper internet penetration and ever-increasing smartphone usage. Today, there are many articles onOTT platforms which justify why such mediums are better than cable TV. OTT (over-the-top) platform subscription is pocket-friendly, and then there’s the comfort of using such platforms anytime, anywhere.
Low cost and efficient mobile recharge packages along with good internet connectivity have permitted both rural and urban populations to consume video content at an alarming rate.
OTT platforms provide online content in different genres. Netflix, Amazon Prime, and ALT Balaji are some extremely popular OTTs.
With so many streaming platforms to choose from these days, it can be difficult and tedious to choose the appropriate one. The one that not only broadcasts all of your favorite series and movies, but also all of the documentaries that are currently trending. However, with so many alternatives to pick from, it might become a little daunting.
Hundreds of streaming platforms flooded the Indian market during the pandemic. The market is becoming increasingly saturated as every corporation develops its own streaming platform. But which streaming services are most popular in India? What companies have unlocked the streaming market’s code of dominance? Now that you’re interested, we’ve compiled a list of the Top 10 Streaming Platforms in India, which are both popular and well-liked.
Reasons For Tremendous Growth In OTT Platform Usage
Freshly Brewed Content
OTT platforms provide brand new and freshly brewed content in different genres and languages. These OTT platforms consider unique and risky concepts to create video content. The topics are a breeze of fresh air for Indians and deviate significantly from the video content people are used to. And such content doesn’t fail to entice the audience. Language is no longer a barrier as there is video content for almost every language, making OTTs universally accessible.
Affordable And Cheap
Providers charge nominal rates thereby making video streaming affordable for most of the economic sections in India.
Screening Movies Before Television Screening
Movies are now being released on these platforms way before their television screening. Hence, people don’t need to wait for movie ticket bookings and stand in long queues. Moreover, the concept of first-day, first-show is slowly losing its charm due to OTT platforms.
Free Subscriptions on OTT Platforms
Top OTT platforms lure the audience through the freemium subscription policy or by providing a free trial for a month. For example, Disney+ Hotstar allows users to access some shows for free whereas the premium shows are paid. On the other hand, APV and Netflix allow users to try their services for free during the initial months of subscription.
No Interruptions
The shows on such platforms are usually ad-free, making it a pleasant experience for the viewers. Users don’t have to see the same advertisement again and again and can enjoy the show without any interruption.
Video On Demand
Unlike TV, you don’t have to carry a remote and set-top box to enjoy your favorite video content. With the help of these OTT services, you can watch your favorite shows anytime and anywhere.
Limited And Quality Video Content
Unlike the Indian video content, these OTT platform services have shows restricted to a limited number of episodes rather than going on for several years. The content keeps the youth addicted to such platforms. Also, the content is not based on cliche storylines and abstains from the repetition of themes, something that’s often witnessed in TV-based video content.
Download And Watch Later
OTT services don’t maintain any particular time slot for shows and series, unlike TV. This permits people to have their own schedule for watching on such platforms. The option of downloading from OTT providers allows the audience to not sit idle in case of poor internet connectivity.
Other smaller (yet expanding) OTT platforms in Indiaare Voot and TVF Play. YouTube is also planning to launch an original content platform.
Growth And Future Of OTT Platforms In India
OTT subscriber base in India
According to a recent PWC report, smartphone penetration in India is expected to reach around 99% by 2022. And at the same time, OTT platforms are expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content. Another factor helping in the tremendous growth of OTT platforms in India is the rising level of disposable incomes, i.e., an average Indian consumer can spend more amount on his enjoyment today as compared to a few years back. Shows and movies in local languages (Tamil and Telugu are some examples) have attracted people from various fronts to these platforms; the reason being unlimited movies and shows in their mother tongue at dirt cheap rates.
It’s not that such platforms have content only for the youth; they offer something for the kids, the elderly, and every other age group.
Internet data consumption per minute has also come down. Sometime back, streaming a two and a half hour movie required 1GB of data for 360p quality. Nowadays 800MB is sufficient for the same movie in 480p quality. Thus, the streaming quality has improved with the decrease in data consumption. People can now watch two movies by consuming just 1 GB or 1.5 GB of data.
Price also plays a dominant factor; Amazon Prime saw a larger user base than Netflix in 2016 because of this factor. Amazon Prime charges INR 129 per month for unlimited access while Netflix charges INR 800 for its premium quality content. So, OTT platforms must work on a framework to provide maximum benefits at minimum cost, a tough nut to crack but a necessary one to lure the Indian audience.
Top OTT Platforms In India
Disney+ Hotstar
Users Worldwide: 103.6 Million Users In India: 25 Million Price: Starts at Rs 399/Year
Disney Hotstar – Top OTT Platform In India
Disney+ Hotstar launched in India in April 2020. It’s a partnership between Disney and Hotstar, Star India’s streaming service. As a result, it includes all of the Disney+ content as well as the original Hotstar content. In India, it presently has 28.5 million members, making it the most popular streaming service. The exclusive Disney material and inexpensive pricing of Rs 399/year for the lower-tier subscription plan appeal to younger people looking for a less expensive source of entertainment, especially during the pandemic.
Disney+ Hotstar is another over-the-top media service in India. It is a Star Network product that was launched in February 2015. Disney+ Hotstar has swiftly become one of the largest video-on-demand platforms in the country. Disney+ Hotstar is the only platform where the best TV shows from around the world, movie premieres, live sports, and events are consolidated. It has several user-friendly features such as an adaptive video playback experience which automatically adjusts according to the available bandwidth, the creation of playlists, and the availability of content for download. Users can consume Disney+ Hotstar content on the go with the best viewing experience.
Amazon Prime
Users Worldwide: 200 Million Users In India: 38 Million Price: Starts at Rs 329 for Three Months
Amazon Prime Video – Top OTT Platform In India
Amazon Prime Video was first introduced in India in 2016. It now has over 38 million unique users in India, demonstrating its widespread popularity. The streaming service has a lot of great shows and movies, like The Boys, Mirzapur, The Family Man and so on. Around 200 million people use Amazon Prime Video worldwide, and the figure is growing every day. What makes it even better received is the low pricing of Rs 329 for a three-month subscription and Rs 164 for those aged 18 to 24.
A year after the launch of Netflix in India, Amazon Prime Video also made its entry in the country. According to the director of content at Amazon Prime Video (India), India accounts for the highest number of Prime members in the debut year, growing fastest among the 16 countries that the platform is present in. India is a price-sensitive country and at Amazon Prime’s low-priced subscription fee, it gives the users great value for money.
Users Worldwide: 203.66 Million Users In India: 3 Million Price: Starts at Rs 199/Month
Netflix – Top OTT Platform In India
When it comes to Netflix, there isn’t much that has to be said. It’s something that everyone has heard about. With over 203.66 million customers globally, it is one of the largest streaming platforms in the world. Netflix first arrived in India in 2016 and has since released several of the ‘Netflix India Originals.’ Sacred Games, Mismatched, Masaba Masaba, and many others are among the most popular. In India, Netflix now has over 3 million members, and this figure is steadily increasing.
It is a US-based video streaming company that is now available in India at a starting subscription price of INR 199 per month (goes up to INR 800 per month) after a free month of trial. While most of the OTT service platforms follow a mix of advertising-led and subscription fee-based business models, Netflix, in keeping with its global strategy, is free of advertising in India.
Voot
Users In India: 100 Million Price: Starts at Rs 99/Month
Voot – Top OTT Platform In India
Voot was introduced by Viacom 18 in 2016 to showcase all of its TV series as well as the most latest episodes. It was totally free, and there was no need to subscribe or pay to view the content. In March of last year, Viacom 18 launched Voot Select, an online service that, unlike the previous platform, Voot, required a membership. Some episodes and movies are still available for free, but some exclusive series and movies are only available to subscribers. Voot Select has around 1 million paying subscribers. It charges Rs 99 for a one-month subscription and Rs 999 for an annual subscription.
Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of India’s largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes COLORS (Hindi), Viacom18 Motion Pictures, MTV, Nickelodeon, and MTV Indies. It offers the biggest TV Shows, Blockbuster movies, Toons, and VOOT originals.
Voot’s aim is to capture the digital video landscape with its fresh and new-age content without any premium cost. One of the major attractions of the platform is its original content while it covers a plethora of categories like dramas, comedies, spoofs, and everything else.
ZEE5
Users Worldwide: 310 Million Users In India: 100 Million Price: Starts at Rs 42/month
ZEE5 – Top OTT Platform In India
ZEE5 is an online streaming service owned by Zee Entertainment Enterprises. It went into effect in February 2018. Although it is a free service, there is now a ZEE5 Premium option that allows you to watch many exclusive movies and series for Rs 299 for three months. ZEE5 has content in 12 different languages that make it worth the money. And it claims to have 32 million paid subscribers and around 100 million active users. ZEE5 has recently partnered with TVF for streaming movies and shows.
Users Worldwide: 98 Million Users In India: 80 Million Price: Starts at Rs 99/Month
SonyLIV- Top OTT Platform In India
Sony Pictures Networks India launched SonyLiv in January 2013. It is a free service but also has a premium version and the subscription starts at Rs 99 per month. It has a ton of shows and movies to choose from with no disturbance from ads. SonyLIV currently has around 5.5 million subscribers. It offers many popular shows, like Girls Hostel, Welcome Home, Maharani, and many others.
SonyLIV is bound to be present in the list of the top OTT media services. It has been developed by Multi-Screen Media. It has a mix of both free and premium content and has partnered with SPI International to showcase seven more international television channels across different genres (in addition to the existing five channels). SonyLIV’s premium content comes at a subscription cost of INR 99 per month. It offers viewers shows from the Sony stable – SONY, MAX, and SAB. Apart from enabling viewers to watch the latest shows, Sony LIV also allows subscribers to watch the re-runs of old episodes, movies, and special events.
ALTBalaji
Users In India: 76 Million Price: Starts at Rs 100 for Three Months
ALTBalaji – Top OTT Platform In India
ALTBalaji was launched in April 2017 and is owned by Balaji Telefilms Ltd. It is well-known for catering to an Indian audience in particular, with daily soaps and exclusive movies and series. It has around 76 million active monthly users and around 5 million paid subscribers. It is a paid service, but you can get a free trial of seven days and can watch all the content on the platform. And the subscription starts at Rs 100 for three months. That’s a great price if you are looking for a cheap service platform.
ALT Balaji is an ad-free subscription-based service which is the product of film and television production house, Balaji Telefilms Ltd. It provides 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of INR 300 per year. With this platform, Balaji wants to venture into clutter-breaking content and offer something for everyone. It is offering entertaining video content to both Indian residents and those living abroad.
Top OTT Platforms in India
MX Player
Users Worldwide: 280 Million Users In India: 148.8 Million Price: Rs 370
MX Player- Top OTT Platform In India
The MX Player started in India as a video player. It was launched in 2011 but was re-launched in 2019 as the streaming platform. It began in India, but in 2020, it expanded its service and is now available in many countries, including New Zealand, Nepal, the United States, the United Kingdom, Bangladesh, Canada, Australia, and Pakistan. It has around 280 million users worldwide. And it contains shows like Aashram, Bullets, Dangerous, and many others. It is a free service, but MX Player Pro is a paid version that offers exclusive content without any ads and is priced at Rs 370.
JioCinema
Users In India: 100 Million Price: Free
JioCinema- Top OTT Platform In India
JioCinema is a streaming service from Jio Platforms, which was launched in 2016. It is free for Jio sim users and contains a great number of shows, films, web series, and documentaries. It has about 100 million users in India and the number keeps growing every day.
Eros Now
Users Worldwide: 221.5 Million Users In India: 148 Million Price: Starts at Rs 49
EROS Now- Top OTT Platform In India
Eros Now is a streaming platform launched in 2012 and is owned by Eros Digital. It has plenty of Indian movies and web series for its viewers. And the best thing is that the streaming service begins at Rs 49 in India. Eros has about 180 million users worldwide and 30 million paid viewers.
Airtel Xstream
Users in India: Price: Rs 49/Month
Airtel- Xstream- Top OTT Platform In India
It is a streaming service provided by Bharti Airtel. It was released in September of 2020. It’s a free service for Airtel Sim users, but you need to sign up for a plan if you want to watch the content as a non-Airtel user. The price is Rs 49 per month for non-Airtel users.
Users Worldwide: 36 Million Users In India: 5 Million Price: Starts at Rs 99/Month
VIu- Top OTT Platform In India
Viu is a streaming service provided by Hong Kong-based Viu International Ltd. It features many films, shows, and series, mostly Korean and Indian. It is offered throughout Asia, Africa, and the Middle East. It has about 36 million users worldwide and 5 million users in India. The price starts at Rs 99 a month and is quite popular among the Indian audience.
TVFPlay
Users In India: 9.8 Million Price: Free
TVF- Top OTT Platform In India
‘The Viral Fever’ also known as TVF is an online streaming platform that provides tons of original content for free. Its shows like ‘Permanent Roommates’ and ‘TVF Pitchers’ have pushed a lot of fans towards the platform and are a big hit among the fans. And the best part is that it’s free.
In India, there is no scarcity of streaming options these days. There is something for everyone as more and more companies develop their streaming platforms. You can make your selection based on price and the type of series and movies you wish to watch.
Conclusion
India is a huge market for OTT platforms, so offering different plans to satisfy a diverse user base with different income levels is the only solution for faster absorption and growth. Focusing more on Indian-friendly content would be another plus point for OTT providers. For now, it can be said that Indians will continue to drift towards these platforms, though television would still remain an important commodity in India. There still exists a section of the population that doesn’t have access to smartphones and internet. Moreover, the older generation prefers the television over OTT platforms for entertainment.
FAQs
What is a Streaming Platform?
A streaming platform is an online entertainment service that provides on-demand access to TV series, movies, and other streaming material.
What is the meaning of OTT?
OTT stand for over-the-top. It is a means of providing television and film content over the internet on request.
What is an OTT Service?
Over the top, or OTT, refers to any streaming service that transmits content over the internet.
Is Netflix an OTT?
Netflix is a popular OTT (over-the-top) service that provides users with content such as movies and TV series.
How many streaming platforms are there in India?
In India, there are around 40 suppliers of over–the–top media services (OTT).
What is the future of OTT in India?
Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content.
The demand for video content is increasing with each passing day. Today, video content consumption has also increased the CDN costs, bandwidth, and buffering costs massively.
This affects not only your customers but also your bills.
Peervadoo is a p2p CDN solution using WebRTC to improve latency for live streaming and Video On Demand platforms. It also reduces the bandwidth cost for video streaming.
Peervadoo dashboard
Peervadoo is a P2P SDK integration to reduce your video streaming costs by up to 90% and reduce re-buffering for the users. It supports all major players like Clappr, Media Element, Hls.js, JW player, Fluid Player, Plyr, Dplayer.
It supports both streaming protocols HLS and DASH
Peervadoo is powered by WebRTC which redistributes the load on users to reduce the server costs and to improve scalability.
Thousands of video developers use Peervadoo’s scalable P2P video solution powered by WebRTC to deliver high-quality video content. You can stream the video at a very low bandwidth cost.
WebRTC first
Peervadoo’s plug-and-play SDK allows video developers to build scalable VOD websites, and live apps.
Limitless scalability
Quick setup
Robust architecture
Cheap
Reduce CDN by up to 50% in VOD & and up to 90% in live streaming
Compatibility
Peervadoo is compatible with all video players and supports formats like HLS & Dash
No geographical constraints
Deliver your videos to remote areas with poor coverage.
Safe & Secure
End-to-End encryption of data packets for safe usage.
Seamless Integration
Connect with all your video platforms in less than 30 mins.
Peervadoo lets users create seamless integration
Industry-leading analytics
Deep insights on Bandwidth consumption & QoS
Other features
Peervadoo also provides you with live support and an encrypted HLS stream. IT avoids repeating the download of TS files by supporting caches and it is very easy to integrate Peervadoo with existing JavaScript players.
Less than a 1 MB in SDK size, Peervadoo has efficient scheduling policies to enhance the performance of P2P streaming
HLS – .m3u8 manifest file. DASH – .mpd manifest file. Other video formats such as .mp4 are supported as well.
How do I setup?
To create an HLS/DASH stream, you need to convert your RTMP or mp4 video file to the right format
You can use services like: 1. Akamai 2. Wowza streaming cloud 3. AWS 4. FFmpeg
How do I integrate Peervadoo with my existing video streaming service?
Peervadoo is integrated with a broadcaster’s existing video solution by integrating a JavaScript file on the web page with the video player code. This client-side SDK creates a hybrid switcher that allows every user to consume the content in distributing the content with other peers watching the stream concurrently thereby bringing the edge closest to you. Our intelligent AI algorithm identifies the right set of peers based on location, network condition, bandwidth consumption, and various other features. The user experience will be significantly improved due to the fact that the content is being served from your neighboring house than from a CDN data-center present at a remote location.
How do I disable the Peervadoo P2P service?
You can disable our service from the dashboard.
What video streaming protocols and players does Peervadoo support?
Peervadoo currently supports HLS and MPEG Dash streaming protocols. We also support JW Player, Video.js, Shaka, Dplayer, Media Element js, Flow, Kaltura, Brightcove, Theo, and Clappr players.
Does Peervadoo work on mobile devices?
Yes. Mobile devices can use the service.
How secure is the Peervadoo service?
Peervadoo uses the WebRTC data channel to transfer data between users. The data channel is secured using SCTP protocols and TLS encryption. Communication with the Peervadoo backend is done via secure WebSocket, which also uses encryption.
Peervadoo is DRM and streams encryption agnostic since the segments sent between users are the same as the segments that users receive from the edge server.
Peervadoo is designed for developers as it has built-in integrations for all use cases of video developers. For live and OTT platforms it has scalable video apps at a significantly low cost.
If you have online courses to sell then you can easily reach all remote areas with significantly low bandwidth making it easy for you to teach online. It also offers users a scalable social video experience for a wide range of users with variable bandwidth
An explainer video is a short and powerful video that captures your brand assurance. It shows potential customers what you do and why should they care about it. You need to think of it as an elevator angle in the video.
There are various types of explainer videos. You can use it to suit the brand style and objectives. Irrespective of the explainer video styles you are choosing. Your goal should be to explain your product or service while answering the questions. That what’s in it for them.
Benefits Of Explainer Videos
Explainer videos are all about making a confusing idea easy for the users to identify with and understand. There are various popular ways to take in brand information. Most of the people choose explainer videos than the type of video content.
This can be easy to get caught up in sharing the features for your service. But you need to remember that you are not making these explainer videos for yourself. Instead of explaining how great your product is, you should show how your service will help them.
Who Is Your Audience
Who’s your audience
If you don’t know your targeting people. You will not be able to speak effectively. Keep in mind that the people for a particular video might not feel the same as your entire market.
What problem will be solved by using your product or service?
How will you help to solve their problem? Address these points.
What do you want from them
Do you want them to subscribe to you? Sign up page for trial. Visit the website you have mentioned.
A well-written script is a solution to a successful explainer video. This is an important part of making a video on which everything else is built. You should find someone who takes a fresh view of your company. And Explain your video in a way that anyone can understand and support your product.
Any of the professional video companies will need to fill out a creative brief first. It will help you think about your business at a high level and will make you define the things that matter. You need to make sure you go through similar exercises before getting started.
3. The Shorter The Better
I realize you have a lot of things that you want to share with people about your business. But this video should be meant to be an overview. It should include the hook that will interest people in taking the next step.
Demand For Video Content Is Increasing
The typical rule of thumb is 150 words per minute. You must have been able to read faster than that. Also remember, you need the breathing room and the time for the message to sink. The longer the video will the less will pay attention.
Trying to keep yourself from telling everything about your service will be the toughest part. The tip is to cut down the script and make it very concise.
Nothing will ruin a video faster than poor audio. We would have the voice whose quality is fine but the voice is not clear with words. And maybe the delivery is not good. You should try to be as professional as possible.
5. Add some fun
It is important to create a video that connects with your people. But you also would have noticed, people want to watch entertaining videos.
Just adding something different in your video can keep you go long way. It actually works and people really can connect with your service or product.
You don’t know what a song can do. Music speaks emotions more clearly. It has the ability to set the tone of your voice in your video. Sometimes you will have the song in your mind. At times you have no idea for a song, you can use different tools available.
7. Plan To Launch
Most of the people get so excited about making video and forget to plan for the launch. A successful video will require these three things:
39% People Want Explainer Videos
Select video host
There are lots of options available when it comes to video hosting. Such as Wistia, Vimeo, Vidyard.
A marketing plan
What if your video will not get viral. In that case, you can take some steps to do extra for video. You can also use your blog, newsletter, email, and social media channels to share your video.
Integrate the video to your website
Various companies like to put the video front and center on their homepage. It’s upon you wherever you want to place it. It should get integrate easily with your content.
If you are thinking of making explainer videos this year. I think these tips will help you out with very basics in the right direction. It will save you much time and money. But also they will help you make a video that provides real and better results. Did you used the guide and learned along the way?
Alan Joseph
