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Tag: Omnichannel

  • The Rise of Organic Food Brands in India

    An agricultural system that avoids the use and application of man-made fertilizers, pesticides, growth regulators, and livestock feed additives produces organic food. The label on the food packet that reads ‘organic food’ is a reassurance to consumers that toxic pesticides, synthetic fertilizers, and genetically modified organisms (GMOs) aren’t utilized in meal production, and the cattle have now no longer been fed antibiotics. In addition to this, organic food is also an assurance that strict cultivation standards have been adhered to concerning the impact on soil, water, and air. Organic food cultivation is a great support for environmental protection.

    India introduced the organic farming policy in 2005. Since then, organic foods’ public profile has been continuously rising as more and more consumers see the connection between diet, health, and the environment.

    What Drives the Indian Organic Food Market
    Market Overview
    Best Organic Brands, Foods, and Distribution Channels
    Challenges Faced by the Indian Organic Food Market
    Conclusion

    What Drives the Indian Organic Food Market

    The Indian government’s strong support for organic farming is acting as a catalyst for the rise in demand for organic food. The government is providing financial support to farmers who are adopting organic farming, under various government schemes like the Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM), Rashtriya Krishi Vikas Yojana (RKVY), National Mission for Sustainable Agriculture (NMSA), etc.

    The major factor driving the growth of organic food in India is the increasing awareness about health in the country. The rising demand for organic food is due to the attention that Indian consumers are now giving to the nutrient content and the quality of the food they consume. Moreover, the increasing consumer expenditure on health and wellness products is also driven by strong economic growth, urbanization, and rising income levels.

    Organic Brands Bloom in the Indian Food Market

    Market Overview

    While still in its nascent stages, the Indian organic food industry has a promising future. It has received a major boost post the covid-19 pandemic. Currently, India ranks first in Asia and fifth in the world with 23 lakh hectares of land under organic farming as per the Organics International Report of 2021 by IFOAM (International Federation of Organic Agriculture Movements).

    Indian Organic Food Industry: Insights, Growth & Statistics
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    The Indian Organic Food Market has steadily grown from USD 200 million in 2018 to USD 820 million in 2020. The omnichannel presence of organic food stores has also registered huge growth due to consumers moving to digital grocery shopping. While the pre-covid revenue split of the organic food brands was 5% online and 95% in-store, this number went up to 20% online and 80% in-store during the peak of the pandemic.

    In the future, the organic food market in India is expected to exhibit a CAGR of 25.25% between the years 2022 and 2027.

    💡
    Sikkim is India’s first fully organic state.

    Best Organic Brands, Foods, and Distribution Channels

    The idea behind the consumption of organic food is to go back to survival basics which prompted sustenance on natural food. Organic Food brands in India have grown over the years and registered the highest growth in the pandemic and post-pandemic era. The best domestic organic food brands that have withstood the time and quality test are –

    1. Organic Tattva – Brand owned by Mehrotra Consumer Products Pvt. Ltd.
    2. 24 Mantra – Brand owned by Sresta Natural Bioproducts Pvt. Ltd.
    3. Praakritik – Brand owned by Praakritik Natural and Organics LLP
    4. Organic India – Brand owned by Organic India
    5. Pure and Sure – Brand owned by Phalada Agro Research Foundations Pvt. Ltd.
    6. Nutriorg – Brand owned by Rattan Organic Foods Pvt. Ltd.
    7. Nourish Organics – Brand owned by Nourish Organics
    8. Adya Organics – Brand owned by Adya Organics
    9. Avadata Organics – Brand owned by Avadata Organics Pvt. Ltd.
    10. Pro Nature – Brand owned by Pro Nature Organic Foods Pvt. Ltd.

    Through these brands, various types of organic food items are now freely available in the market through Hypermarkets, Supermarkets, Specialty Stores, Convenience Stores, Online stores, and other channels.  The organic food item list consists of –

    1. Organic Beverages
    2. Organic Cereal and Food Grains
    3. Organic Meat, Poultry and Dairy
    4. Organic Spices and Pulses
    5. Organic Processed Food
    6. Organic Fruits and Vegetables

    Challenges Faced by the Indian Organic Food Market

    As growth-oriented the organic food market is within the country, it faces real challenges in terms of scalability, growth, and market share.

    Limited Awareness

    The current level of prejudice in Indian society has made organic food a status sign and luxury rather than a basic staple. The word-of-mouth publicity has increased awareness about the word ‘organic’ but not as a sustainable solution.

    Choice of a Lower-Priced Product

    The Indian consumer is price sensitive. This is also because of the huge variance in disposable income capability. This means that the automatic choice of product is led by price than quality, resulting in a large fraction opting out of the organic food market products.

    Non-Friendly Retail Market

    Retailers, understandably, prefer to fill shelves with fast-moving products. The lesser-known organic brands do not get premium shelf spaces or even a large amount of shelf space. This creates a gap between the buyer and the seller of organic foods.

    Traditional Farming Habits

    The results of chemical fertilizer-driven farming are quick and lucrative. Farmers are wary of the results of the organic way of farming. This is, however, slowly changing as the Indian government is taking steps to support farmers who are shifting to organic farming.

    Demand and Supply Gaps

    The supply of organic foods, currently, is not in tandem with the demand. Many times, the gap is quite visible with more supply than demand, or more demand than supply. This gap needs to be covered and balanced so as to even out the demand-supply scenario.

    Conclusion

    The Indian Organic Food Market has a long way to go. Currently, it is highly fragmented with the presence of several small and large players competing for price and quality. However, the past few years have seen organic brands gaining the spotlight and popularity. In the coming years, India is set to not only register growth in Organic Food brands but also innovatively deal with the challenges posing in front of this industry.

    FAQs

    Which organic food brand is best in India?

    The top organic food brands in India are –

    • Organic Tattva
    • Prakritik
    • Nutriorg
    • Organic India
    • Nourish Organics
    • Adya Organics
    • Avadata Organics
    • Pro Nature
    • 24 Mantra
    • Pure and Sure

    Pesticides and chemicals in Indian agriculture contaminate water and soil. To address this, companies are emphasizing organic farming, which promotes food security, improves farmers’ livelihoods, and eliminates harmful chemicals.

    Is organic farming the future of India?

    Organic farming has seen a drastic overall development in almost every crop type due to an increase in awareness of food security and environmental safety. Health-conscious consumers today will support the growth of the organic agricultural sector in many ways.

    What are the challenges faced by the Indian Organic Food market?

    A few challenges faced by the Indian Organic Food market are –

    • Limited Awareness
    • Demand and Supply Gaps
    • Non-Friendly Retail Market
    • Choice of Lower-Priced Product
    • Traditional Farming Habits

  • Top 10 Strategies for Omnichannel Marketing

    It is very much important for a company to manage all its marketing sources as a whole. The Omnichannel refers to brand interaction with its potential leads across various online and offline channels (such as social media, mobile, stores, etc.) intending to provide a seamless and consistent shopping experience throughout the customer’s journey.

    When it comes to the advantages of adopting omnichannel in your business, you could provide a seamless customer experience by giving customers a variety of options for convenient shopping, the ability to contact or shop at any channels for clearing house, and personalized services with closed deals only. This would ultimately increase brand recognition, customer loyalty and engagement, sales and revenue, and lower customer churn.

    What is Omnichannel Marketing?
    Best Omnichannel Marketing Strategies

    Brands Implementing Omnichannel Marketing

    What is Omnichannel Marketing?

    Omnichannel marketing is a business strategy that intends to promote a business on various channels including both online and offline modes.

    In simple terms, an omnichannel is a network that integrates all its business platforms and channels and transmits accurate messages. For instance, if your company is coming up with a  new product launch, offers, or advertising other business merchandise, you can share content and information about the message on social media platforms, websites, physical stores, and mobile devices, managed by your business.

    Share of Retailers who have Optimized Customer Journeys by Omnichannel Service Worldwide 2020
    Share of Retailers who have Optimized Customer Journeys by Omnichannel Service Worldwide 2020

    Best Omnichannel Marketing Strategies

    Nowadays, customers have more control over the buying process than they used to have before and omnichannel marketing simply intends to offer a seamless experience to the customers throughout their buying journey. The following are the top 10 omnichannel marketing strategies that will help you gain the best possible results for your business:

    Customer Journey Mapping

    One of the most important omnichannel marketing strategies is to map the journey of customers. Omnichannel is regarded as the best and most advantageous marketing strategy because it focuses more on the customer experience than it does on products and services. Businesses can easily post messages on various channels without any hassles and look after customer engagement at each stage of the user’s journey. Additionally, an omnichannel strategy promotes potential customers to continue around for a long time, which increases customer lifetime value by effectively focusing on that specific customer segment.

    Data Analysis

    A data-centric strategy is a key to omnichannel marketing, allowing you to learn more about your customers’ interest in your business, examining audience segmentation data such as their demographics, profiles, search data, and psychographic segmentation. Top-tier businesses use customer relationship management (CRM) software to gather information. Thus, using omnichannel marketing targets potential leads after studying a customer’s data and engaging with them across all channels.

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    Target Market Segmentation

    Omnichannel marketing can do wonders when implemented in the right manner. So, in order to achieve the best results, an important strategy is to target the right audience and their proper segmentation. One can create segments on a different basis like location, shopping behaviour, level of interaction, etc. One can also take advantage of automation to send messages to the target audience at the right time.

    Customer Care

    Correct customer assistance should not resemble a sales presentation. Consistency and comfort should always be prioritized in customer service interactions. Keep in mind that dealing with client complaints is a huge part of doing business. Your automated systems and channels should provide easy-to-use help options. System integration issues with your Omnichannel strategy are just as dire.  As a part of your customer service solutions, add live chat alternatives to your eCommerce websites and check that there is enough information available online. Some of the crucial pointers to improve customer service operations include:

    • Become more responsive on social media.
    • Help with live chat.
    • Automated emails.

    Focus On Customer Security

    Customers place high importance on the security of their data and payments, especially when that data is shared across large omnichannel networks. Every touchpoint is vulnerable to a diverse set of threats since there are many pathways, which means many weak spots. At every stage of a transaction, the risk of security breaches can be reduced by using a single platform through which all channels pass. Innovative security capabilities in ERP software allow it to evaluate consumer and business data as well as track every channel in real-time for unusual activity or other risks.

    Seamless Payment

    Issues with payments usually arise in the area of digital marketing. Use the appropriate payment gateways to prevent upsetting your customers. This takes into account the interval between the customer’s online order and actual store pickup.

    Equal Focus on Both Digital and Non-digital Channels

    Numerous businesses consider TV, radio, mail, and other analogue channels to be outdated mediums, but they might want to give them another look. This is because millennials say they are more interested in printed catalogues than customers have been for decades. A decent return may be achieved with well-target catalogue marketing. A great technique to reach a variety of demographics in omnichannel marketing is by publishing digital and print copies of a catalogue.

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    Determine the Strengths and Weaknesses of Each Channel

    Another important strategy for implementing omnichannel marketing is to determine the strengths and weaknesses of each channel being used. Consider how advertising your products on social media can help customers buy more quickly over the phone or during a convenient conversation than they could do through limited-featured platforms like apps. Connect with your leads using a simple and pragmatic network channel, which has a good effect on your customer service strategy and eventually helps you turn leads into customers.

    Invest in the Right Technology and Focus On Mobile-Friendly Users

    The technological infrastructure that is currently in place frequently lacks the capabilities necessary for an efficient omnichannel approach. To ensure that decision-makers, chain managers and workers, retail staff, and customers are all working with the same information, businesses must be able to organise and monitor data from every channel. Make sure you can also analyse data acquired from various channels and create precise forecasts and what-if scenarios. Thus, another important strategy is to focus on mobile services, as today’s generation is highly dependent on their smartphones.

    Establish Trust

    In any industry, building a customer’s trust is essential. If they don’t believe in your company or your goods, everything will suffer. When it comes to digital marketing, consistency is crucial. It’s about improving user experience to the point that people can relate to and trust a brand name without thinking about it. Customers will stop trusting you if you cannot provide effective customer service to them.

    Brands Implementing Omnichannel Marketing

    Popular Brands Implementing Omnichannel Marketing
    Popular Brands Implementing Omnichannel Marketing

    There are several popular brands that have established a strong brand identity for themselves with the help of omnichannel marketing. Some of the prominent names include:

    Conclusion

    The way businesses operate has changed. It has been a groundbreaking marketing concept to use the internet to advertise businesses and goods. It’s crucial to maintain face-to-face and digital interactions, as well as a cohesive brand identity and user experience. The goal of omnichannel marketing is to achieve just that. A transition from a channel-centric strategy to a framework focused on the consumer is necessary to develop an omnichannel strategy. We hope that the ideas we’ve covered in this post about Omnichannel marketing will be helpful to you as you promote your business.

    FAQs

    What is an omnichannel marketing strategy?

    Omnichannel marketing strategy simply refers to the use of a combination of various channels (physical and digital) for customer interaction in order to create a strong brand presence.

    Is Starbucks an omni channel?

    Starbucks is one of the greatest examples of brands that have nailed the game of omnichannel marketing through its Rewards App.

    Why do consumers want omnichannel?

    Consumers prefer omnichannel because it helps them connect their in-store experiences with the digital market. For example- some people still do not trust online shopping so they prefer buying stuff from the store which they saw online.