Tag: Off-page SEO

  • CPM to CPA: Factors Influencing the Link Building Pricing Model

    Backlink is the walking part of SEO. Links from strong domain authority sources are a proven way to improve your ranking on search engines. But it’s not organic all the time. Websites pay for getting links to boost their online presence. 

    The cost of link building starts with the old Cost Per Mille (CPM) way and moves to new methods based on results. It also helps to get and keep strong backlinks from good-standing sites. Talking about how to use these sites to the finest, one answer might not be enough.

    What is Linking Building Pricing?
    CPM to CPA, What’s the Cost Difference?
    Factors that Influence Link-Building Pricing
    What does the Link Building Future look like?

    What is Linking Building Pricing?

    Building links is about finding various ways to pay. Each one has its own good and knotty parts. Before, people would pay based on cost per mile (CPM). So, being paid for 1,000 views was a major advantage for people who advertise to show their ads, even if others don’t click on them.

    However, this way had no guards for actual results. This could cause issues in how we use what we have. Switching to CPC (Cost Per Click), we started focusing on real clicks and they match better with user engagement. 

    CPM to CPA, What’s the Cost Difference?

    This idea of linking costs to what users do doesn’t guarantee the quality or value of visits from clicks, which was again a distinct problem. This led to Cost Per Acquisition (CPA). It offers a performance-based method associated with expenses on actual changes. 

    The notion is profitable cause it focuses on per-acquisition cost. But, to set up a CPA system, you’ll need good tracking and data skills. This makes it more difficult to get started. To understand the costs of ways to make connections, you need to know how these methods work. 


    Top 7 Best Link Building Tools You Should Use in 2023
    Here is the list of 10 best link building tools of 2023 including ahrefs, semrush, hunter.io and more, to help you build links more efficiently.


    The cost of ROI is not just buying links. If the links are not quality links, then it’s no more than trash. Not only this, there are more such factors responsible for the take. Here we go-

    Link Building Tactics
    Link Building Tactics

    Understand Your Goals

    Make clear what you want to achieve, like getting a better ranking on search engines, boosting visibility for your brand or getting more website visits from others. 

    Begin by clarifying your objectives. A good goal helps make search engines notice you, makes your brand strong and brings specific visitors to your website. It is the base for a smart plan to get links.

    Research High DA Websites

    Find trustworthy websites with strong Domain Authority that are about your special area. Tools such as Moz or Ahrefs can be useful to assist. Use tools like Moz or Ahrefs to find strong websites with good authority that match your area of interest on the internet. 

    This careful choice is very important to make sure your links come from trustworthy and powerful sources. Focusing on major DA websites improves the trustworthiness and power of your backlinks.

    Create High-Quality Content

    Make content that helps, fixes issues or amuses. This is very important for getting other websites to link back to yours. High-quality content is the key to successful link-building. Create interesting, helpful and easy-to-share content that connects with your audience and also catches the eye of top-quality websites in your field.

    Outreach Strategy

    Easily show why your content is important and useful to the people you want to reach. Making a strong connection plan is very important. 

    Make your message special to show why your content matters and how it fits with what a website might be interested in. Making a real connection is important for good outreach.

    Offer Value to Linking Sites

    Suggest working together in a good way, like sharing posts, getting expert advice or giving each other help. Go beyond doing just a one-off thing by suggesting teamwork that is good for both sides. If you write for others, give advice as an expert, or share useful information, show how important your content is.

    Diversify Anchor Texts

    Using different texts for links helps search engines better understand your site and raises its position in rankings. Badly picked link texts can make the value of backlinks less important or make search engines suspicious.

    Checking often keeps old links up-to-date and good quality. Not taking care of things may lead to bad connections or hanging out with not-so-good websites.

    Analyze and Adjust Strategies

    Keeping track of all the time lets us adjust our plans. This helps to make the backlink building better and better. If you don’t change your plans based on results, it could cause things to stop or not work as well as they should.

    As you go through the complexities of costing for link building in the next parts, remember these good and bad points to make your plan better. Keep an eye out for a detailed look into the constantly changing world of building connections.


    10 Highly Effective Strategies to Build Quality Backlinks in 2024
    Building high-quality backlinks in 2024 requires a variety of strategies to increase website’s authority and visibility. Here are key strategies-


    Looking at the future, link building will probably join with modern technologies, give more attention to user experience, and be changed by social signals and local SEO. Take on these changes by thinking ahead, and always working to improve your plans as new trends come up.

    1. User Experience Integration

    • Search engines are starting to pay more attention to making things easier for users. 
    • Prepare for link-building strategies along with the emphasis on making websites simple to use. 
    • This implies ensuring that information is important, making sure a website works well on phones and how fast it is. 

    2. AI and Automation 

    • AI and automation tools will be used more to find good people, talk to them, and even make content. 
    • Using these tools can make building connections faster and more precise.

    3. Ephemeral Content and Social Signals

    • People like social media sites and short-lived content more and more. 
    • People who work on link building may look for methods to use social signals and engagement measures. 
    • This is because now search engines are putting social parts into their software on computers.

    4. Local SEO Emphasis

    • As people look up places more often, local SEO will become very useful for making links on the internet. 
    • Making friends with important local websites and adding local details in content will be very important.

    Backlink Analysis Checklist – How to evaluate quality links?
    Making quality Backlinks is a crucial part of SEO. So, here’s a checklist that will help you evaluate the quality of your backlinks.


    Conclusion

    In the end, figuring out how much it costs to get links from websites and dealing with getting links from strong sites is a never-ending trip. You need to change and use smart methods. As online areas change, our way of building links must also change.

    Start this journey with curiosity—by knowing what you want, studying big websites, making interesting content and helping others, you build a sound plan for getting links. Using different words in links, watching link connections and changing plans based on checks helps keep success going.

    FAQ

    Link-building is creating links to a particular website for better search engine visibility.

    The core objective is to bring quality traffic and authority to the domain.

    The major benefits of link building are better domain authority, online presence, brand credibility, and quality traffic.

    Different methods may suit different people, however, some popular methods are backlinking, guest posting, social bookmarking and image submission.

    Common factors which affect link building are domain age, connections, domain authority and quality backlinks.

  • The First 9 Things You Should Learn In SEO

    Are you looking for a career that is full of creativity, innovations, and applies to every existing industry with a plethora of job roles?

    If yes, that means you are looking for a job in the Digital Marketing industry, which is evolving at an extremely rapid rate and has a massive bundle of opportunities for aspiring Digital Marketing specialists. This is why professionals prefer to take a digital marketing course and start their careers in this domain.

    If you are looking for a job in Search Engine Optimization, as a beginner, it is important to know the basic concepts in order to thrive in your role right from the beginning. This article will let you know about the top 9 things that you should know about SEO.

    What is SEO?

    Search Engine Optimization, or SEO, is a set of best practices that are specifically meant to enhance the positioning and appearance of web pages in organic search results.

    Since it’s the search engine that is accessed for any type of search or accessing online content, organic search is rendered the most notable method for people to discover almost anything. So, it is crucial to plan a great SEO strategy that can improve the quantity as well as the quality of the traffic.

    Let us now go through some of the most basic concepts of SEO.

    SEO Basic Concepts

    Though SEO can seem overwhelming in the beginning, knowing some basic concepts can be a great help to start building your own SEO strategy. SEO is incredibly crucial for almost every business as it is the factor that determines how good your website ranks and the ways your business can be found on the Internet.

    It is almost impossible to rank high on Google without an SEO strategy.

    Let us now start with the basic concepts of SEO.

    1. Complete Keyword Research

    Where there is SEO, there is Keyword Research!!

    Whenever you discuss SEO strategies, keyword research comes to the top. It is one of the most important ways that can make your web pages found on search engines is with the help of keywords.

    Keywords are particular words or phrases that are used to help get relevant web pages.

    While you research keywords, you should find the ones that have low ranking difficulty and high search volume. Also, you would try to find short-tail keywords that comprise just one or two keywords or even long-tail keywords that can be phrased.

    2. Notify Google about the pages not to crawl

    When Google crawls a page, it means that it finds out links, keywords, and contents present on your webpage. Google identifies updated and new web pages and marks them on the basis of value, context, and relevance.

    It is crucial for your pages to be identified and ranked while crawling; on the other hand, some pages do not require attention. Those pages may include landing pages for ad campaigns, thanking pages, compliance or policy pages, or search results for your own website.

    3. Develop Long-Format Content

    A published work of writing that is between 1,000 and 7,500 words long is referred to as long-form content.

    These longer pieces of content have a better chance of appearing in search results for many keywords and covering a variety of pertinent subjects.

    That could make your material more visible to search engines and increase the authority of your brand in the eyes of search algorithms.

    Long-form content can take the form of:

    • eBooks
    • Case Studies
    • Whitepapers
    • Detailed blog posts
    • Brochures
    • Product guides
    • Datasheets

    4. Create Crystal Clear Content

    Users usually like content that is comprehensive and easily understandable; that is, the content should be of crystal clear quality. Apart from attracting Google search algorithms, your main objective is to attract users to your content.

    This way, it enables search algorithms to find value produced by your content as it resonates with important audience segments, thereby making your content more popular among huge volumes of traffic.

    Also, while creating content, you should keep in mind that it is written in an easily understandable language where there are no spelling or grammar mistakes. Your content should be readily accessible even to non-tech users.

    5. Describe the Contents of the Page accurately

    The main goal of an SEO strategy is to make your web page rank higher on search engines. Along with an attractive page title, it is important to describe the contents of the page accurately and sequentially.

    The meta title is another important thing in determining the contents of the page, which is an alternate title to be used at the back end.

    Another crucial element that provides uniqueness and individuality to your web pages is the meta description.

    6. Create Distinctive Page Titles

    Since the first impression is the last impression, a page title has to be unique and impressive enough that it ranks higher on search engines as well as captivates the minds of users.

    One thing to remember is that you should not give the same page titles to multiple pages. Start working on creating a page title that is accurate, informative, unique, and easily understandable.

    7. Use Headings as well as Formatting

    Creating headings in different sizes and style formatting the text makes your content appealing to your readers. Using bold, italics, and underline features, changing the writing styles for specific lines that shouldn’t go unnoticed, and making headings bigger than the normal text are some of the intelligent traits that you should keep in mind while creating the content for your business.

    8. Plan the site hierarchy and navigation on your homepage.

    The hierarchy and navigation of your website play a huge role in how well your web pages rank online.

    Each page needs its own title and, consequently, a unique URL, as was already mentioned. The page lists and navigation on your website are made possible thanks to these distinctive URLs.

    Your URL structure aids search engine algorithms in determining which pages are subcategory pages, which pages are linked to other pages, and which pages are more significant in your structure.

    9. Provide Your Readers with their favorite content

    When you provide your readers with exactly what they want, they enjoy reading the content. It often happens that readers search for one thing and end up finding other irrelevant stuff and wasting their time.

    Visitors to your website want to be able to quickly explore the site, get the information they need, and interact with the material.

    Your website’s rankings and authority with search engines like Google will increase if you concentrate on designing a website journey and customer experience that encourages users to return for more.

    Conclusion

    The points to remember while creating an SEO strategy are discussed in this article. To learn in detail about making SEO strategies, you can take up an online training course from Simplilearn, which helps you learn all the aspects of building great SEO strategies right from the beginning.

    Enroll Yourself Now!!

  • How Intercom Grew its Customer Base with SEO?

    When we talk about SaaS startups, we can find many names that have performed well in their respective segment. But Intercom is one such company whose growth has outperformed the growth statistics of some of the industry’s biggest names, viz., Hubspot, RingCentral, Zendesk, Shopify, and more. A closer look at the market growth rate highlights how Slack is the only SaaS startup besides Intercom to have witnessed such massive growth. But what exactly added fuel to Intercom’s enormous success? The answer is SEO and content marketing.

    Intercom used killer SEO strategies to become one of the fewest SaaS startups that rakes millions in ARR (Annual Recurring Revenue). At present, the company has an ARR of over $50 million. Keep reading if you’re interested in learning how this company skyrocketed its ARR without spending heavily on advertising and marketing.

    Intercom Leveraging the Power of Dynamic Keyword Insertion
    Targeting Keywords that Bring Intercom the Highest Quality Traffic
    Intercom’s Killer Off-Page SEO Strategy
    Doing SEO Differently: A Thing to Learn from Intercom

    Intercom Leveraging the Power of Dynamic Keyword Insertion

    If you use SimilarWeb, you can find the top websites that drive the most traffic to the Intercom website. The highest share of traffic comes from the Intercom app itself. And the other traffic comes from websites that use Intercom on their website. Let’s take SimilarWeb, for example. This company too uses Intercom to streamline, organize, and personalize their customer communications. Hence, whenever you visit their website and click on the live chat box, you will notice something like this:

    Similarweb on Intercom

    Did you see the “We run on Intercom” at the bottom of the chatbox? This message contains a link to their official website.

    If you visit any company website that uses Intercom, you will find a similar message in the chatbox. You’ll instantly be redirected to a particular landing page that Intercom created for the traffic coming from the respective website when you click on it. The SEO team at Intercom used dynamic keyword insertion in these landing pages to make the messaging more personalized. For example, you can find the name of the company + Intercom that you visited earlier in the landing page’s headline. It is done to enhance personalization for referral traffic.

    Intercom uses the “we run on Intercom” tactic with dynamic keyword insertion to get maximum conversions from the referral traffic. If you’re finding it difficult to convert your referral traffic, you can do something similar.

    Targeting Keywords that Bring Intercom the Highest Quality Traffic

    Intercom has achieved two goals by targeting the right keywords. One is becoming an authority website, and the second is ranking for hundreds of keywords on top of SERPs.

    What makes this strategy unique is ranking for specific keywords that solve one core user problem. Intercom was very clear from day one about focusing more on solving a user problem and not stuffing the blog with keywords to rank for specific keywords. And guess what, it worked excellent for them.

    If you go by the technical SEO terms, it is fair to say Intercom relied on “Semantic SEO.” Semantic keywords are identical phrases or words that are very similar to the primary keywords. When you use terms matching the search query, Google uses its advanced AI algorithms to find the search intent and match the user with the most relevant content piece.

    So if you were unable to rank your website on SERPs and drive organic traffic, you should try replicating this tactic from Intercom that delivered phenomenal results.


    Top SEO Competitor Analysis Tools to Help You Rank Higher on Google
    Want to make your business noticed by others and perform better than your competitors? Here is the list of top 10 SEO Competitor Analysis Tools to help you rank better.


    Intercom’s Killer Off-Page SEO Strategy

    Every company relies on off-page SEO to get more traffic and engagement on their blog posts or official website, and Intercom is no different. Intercom used the Medium Publication feature to get more reach and shares on the published content. You can still find their publication named Inside Intercom on Medium. But unlike most companies, Intercom doesn’t simply re-publish their blogs on Medium almost instantly after publishing them on their website.

    You can notice a difference of two to eleven months between the actual blog post published on the Intercom website and the Inside Intercom Medium publication. This strategy ensures Intercom keeps getting traffic on old blog posts through Medium. A similar off-page SEO tactic is being followed by Hubspot too.

    But what made Intercom’s Medium strategy work was its selection of topics. Instead of optimizing for search engines, Intercom started publishing optimized content for people. Intercom noticed that opinion pieces, reaction posts, and personal accounts were getting more engagement than the traditional blog post content. It is why they started publishing more on startups, product management, design, etc., and chose topics that would make people read their publication blog posts.

    But writing compelling and engaging blog posts wasn’t the only thing that did wonders for Intercom. The company merged enticing CTAs with every blog post to maximize website traffic. Almost all the Intercom Medium articles had four common CTA links:

    • Intercom blog
    • Other relevant blog links published on the Intercom website
    • The author’s Twitter profile, and
    • The Intercom home page

    Finding platforms where prospects hang out and using the same platform for repurposing content worked great for Intercom. You should try this amazing off-page tactic too.

    Doing SEO Differently: A Thing to Learn from Intercom

    SEO is the best way to make people find your company or products right when they need them the most. It is also a great method to drive consistent free traffic to a website in the short and long term. While many companies are trying their best to ace the SEO game, not everyone managed to crack the SEO code that works best for their website. Luckily, Intercom is not one of those companies. Intercom chose to do SEO in its own unique way.

    After analyzing the Intercom website, we found that the company uses a strong off-site and on-page SEO strategy. From refraining to use keyword stuffing for higher rankings to branching out to other publications to gain more eyeballs- there’s a lot Intercom did to dominate the SERPs for the right keywords and receive consistent traffic. Sure, Intercom also invests in PPC and content marketing efforts, but its prime traffic comes from its SEO efforts.

    Conclusion

    Of all the SEO strategies Intercom uses, we’ve listed above the most relevant tactics that have contributed to Intercom’s massive growth. If you’re a company struggling to improve its SEO efforts, try implementing the above-discussed SEO tactics for visible results.

    FAQs

    Why do people use the Intercom?

    Intercom is a Customer Communications Platform. It helps to target customers with content, behavior-driven messages, and conversational support.

    How many customers does Intercom have?

    Over 25000 businesses are the customers of Intercom.

    What is the revenue of Intercom?

    Intercom has an ARR of over $50 million.

    Who are the top customers of Intercom?

    Top customers of Intercom are:

    • Amazon
    • Lyft Business
    • Atlassian