Tag: Oculus

  • Why did Facebook Change its Corporate name to Meta?

    Whenever we talk about social media that bring people together from all around the world, only one word comes to our mind and that is none other than Facebook. Although this social media giant is not the first social networking site in the world, still it holds the utmost level of importance and popularity. Facebook made the world a global village where one can connect with another person, who is sitting in a completely different corner of the planet. It is one of the most, if not the most successful social media platform.

    It was founded in the year 2004 by Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, and Eduardo Saverin and didn’t take long to be a full-fledged multinational technology company from just a social networking site. With its impressive service, it is considered one of the most valuable companies in the world. The most attractive feature of Facebook is that is free and for everyone. Anyone can create a profile on Facebook and use it to their heart’s content.

    This social media giant hasn’t taken a rest in all these years and has acquired some biggest companies that deal with social networking. Facebook took charge of Instagram in the year 2012 and of WhatsApp in 2014. By taking these biggest platforms in its grasps, it almost holds the entire social media industry in its palm.

    Facebook is never tired of creating history. The leading social media platform was again on the news, where it changed its corporate name to “Meta” on October 28, 2021, as part of the most-awaited rebranding attempt.

    At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

    – Mark Zuckerberg

    Facebook Changing Its Name
    What Is Metaverse?
    Facebook Oculus Acquisition
    Is Recent Facebook Controversy behind the Rename?
    Why Facebook Rebrands to Meta, Reflecting Metaverse?
    Meta Logo
    Conclusion
    FAQ

    Facebook Changing Its Name

    The company that has conquered the entire social media world has announced to reinvent itself by doing the first and foremost thing, changing its name. Speculations were there across media channels from around the globe regarding when Facebook will likely be changing its name. While most of the media channels couldn’t hold the excitement about the change of Facebook’s name, some reports revealed on the October 20 continued to mention Facebook will have a new name when the next annual Connect conference of the company will take place. However, the social media behemoth finally managed to change its corporate name, the main aim of which is to reflect its focus on building the metaverse.


    How Facebook’s VR headset will Revolutionize Ads?
    Facebook has recently released its plans of displaying advertisements on its VR headset. Let’s find out How it will revolutionize advertisements.


    What Is Metaverse?

    Two decades ago, the world that we are staying in now, seemed like a world in a science fiction movie. Thanks to technological advancement, it is the reality now.

    The use of the word ‘Metaverse’ recently become a trend after Mark Zuckerberg talked about it a few months ago although the term was first coined in 1992 in a Science fiction ‘Snow Crash’ by Neal Stephenson.

    The term basically means that physical reality and virtual reality will coexist in a shared online space. According to Zuckerberg, the metaverse will provide creators and artists with huge opportunities.

    Horizon Workrooms by Oculus (Facebook owned Company)
    Horizon Workrooms by Oculus (Facebook owned Company)

    The company also announced that it will create 10,000 jobs in the European Union to make its metaverse dream come true. With technologies of virtual and augmented reality connected the digital space will be lifelike this is what metaverse is.

    It will be open for everyone just like the internet instead of a single company. The online interaction through this will be more lifelike plus with our jobs, schools, and colleges being online, this seems to be the need of the hour. So, Facebook is taking the initiative to turn into a metaverse company in the next five years.

    Facebook Oculus Acquisition

    It seems Facebook was thinking about its rebranding issue for a long time, the company acquired ‘Oculus’ that produces virtual reality headsets in 2014 for a whopping price of $2 billion.

    At that time, Oculus was just a 2-year-old company. Facebook believes that VR is the future and that in no time, people will start interacting, working, and playing in the virtual world only. Facebook is also interested to connect the Messenger app with Oculus Quest.


    How is Facebook Using AI to Enhance Its Shopping Features?
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    Is Recent Facebook Controversy behind the Rename?

    Not to forget the recent controversies surrounding the biggest social networking company may also have contributed to this decision. The controversial documents shared by whistleblower Frances Haugen, a former product manager of the civic integrity team have added fuel to the fire.

    The documents claimed that Facebook already knew that the products of the company are causing harm to the teenagers and are affecting their mental health but has not done anything to eradicate the problem.

    The global outage in the month of October is probably the last nail in the coffin, with all the major apps owned by Facebook Inc. like Instagram, WhatsApp and Facebook itself down it was the longest global outage of recent times. The outage was almost of 6 hours. This may play a massive role in the decision of re-branding to give itself a new and fresh start.

    Why Facebook Rebrands to Meta, Reflecting Metaverse?

    Facebook has finally managed to change its corporate name to “Meta” to draw the end to all the speculations around the world on October 28, 2021. This rebranding was done with a move to signify all that Facebook is doing beyond the social media platform of the company.

    There is no doubt that Facebook’s most important product is Facebook itself, or the social media platform that it nurtures. However, the American multinational technology conglomerate has made numerous advancements also in the areas like Virtual Reality (VR) and is looking to further expand in the upcoming years.

    Now, in case you are wondering whether Facebook will be called by its old name anymore, then you should know that the brand has only witnessed a technical change in its corporate name. This means that Facebook will still be called by its previous name, and nothing else will change on the platform. Besides, Facebook-acquired Whatsapp and Instagram will also be the same thing that they were. However, this change does affect the corporate name, which was Facebook Inc. earlier because that is now changed to Meta Platforms, Inc.

    Facebook chief Mark Zuckerberg had earlier remarked on the change by saying that the existing name of Facebook couldn’t “possibly represent everything that we’re doing today, let alone in the future,” and thus, it needed to change.

    By changing its corporate name, Facebook is now planning to build a “metaverse,” which is deemed to be an online world where people would be able to play games, work, and communicate in a virtual environment, via VR headsets.

    Coming from the Greek word “meta”, the new name of Facebook means “beyond” and quite justifies what it is doing and aiming to do in the future.

    Meta Logo

    The name change also brought in a new logo for the brand on the internet and also at the company’s Menlo Park headquarters in California. The earlier thumbs-up logo, which symbolized the Facebook “Like” is now a “blue infinity”.

    Conclusion

    The biggest social networking site has got its name changed and all this is to make the company better and turn it into a metaverse. The name “Meta” is itself the start of Metaverse, and it will surely result in a metaverse soon. Facebook is setting its eyes on opening a new door to a world that will literally erase the line between physical reality and virtual reality.

    FAQ

    Is Facebook rebranding itself?

    Yes, some reports long suggested that Facebook was planning to rename itself and the new name will reflect the focus on the metaverse. The name change actually was materialized on October 28, 2021, when the corporate name of the company was rebranded to “Meta.”

    What is Metaverse?

    It is a huge virtual world where millions of people can access it at the same time using their own avatars.

    Is Oculus owned by Facebook?

    Oculus was bought by tech giant Facebook for $2 billion in 2014.

  • How Facebook’s VR headset will Revolutionize Ads?

    Facebook which is one of the major social media platforms has recently announced about its plans to launch its fitness tracker and also tried to get into the smartphone industry in the past with the launch of HTC. The company now is testing VR ads on the Oculus platform. In this article let’s look at how the VR ads would revolutionize the advertisement industry.

    Facebook VR – Latest News
    How Facebook VR will Revolutionize the Advertisement Industry
    Concern regarding The data
    Future Products of Facebook
    FAQ

    Facebook VR – Latest News

    On 16 June 2021, the company has begun testing advertisements on the Oculus headset which is a Virtual reality headset. This testing was done with partnerships with several game developers which include Resolution games.

    The small scale test of VR ads is expected to be the bridge between the company’s main revenue that is selling digital ads and the investments of the company that is growing in the field of Virtual Reality hardware which is expected to be the next big thing in the tech industry after smartphones.

    Facebook has conveyed that the test is a way in order to help the developers to earn revenue from the Oculus platform. The Ads are expected to appear on the games that are used on the Oculus platform and an action game Blaston that is developed by Resolution games.

    Facebook also added that the users of Oculus will have an option in order to choose not to see an ad from an individual brand or company or to even hide certain ads.

    How Facebook VR will Revolutionize the Advertisement Industry

    Many experts had already predicted this move from Facebook for the past few years. The company is planning to expand the system using user feedback but the big question is, how will Facebook utilize the ads with the data received from the VR headset.

    Oculus headsets are estimated to be a Gold Mine in regards to the information about you. The headsets are said to capture information such as the motion of head and hand and even tracks the pictures of your surrounding through a camera and a microphone.

    The future headsets are expected to have much more features such as monitoring the eye movement and noting down what catches the attention of your eye.

    If Facebook collects the data that is obtained from the VR headsets or the devices in order to run targeted ads, it would be a very personalized ad and the company will have a track on the utmost private information about the person which sometimes even the individual will not be aware of.

    Facebook VR Ad test on an VR action game - Blaston
    Facebook VR Ad test on an action game – Blaston

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    Concern regarding The data

    Regarding the data concerns, Facebook has conveyed that as of now the data that is collected by the headsets remains in the headset and added that the ads are totally different from the headset and is a different segment. The company also said that they have no plans to come up with targeting ads as of now.

    But however, as Facebook moves much more into Virtual reality and Augmented reality hardware, using the special hardware features for advertising is expected to become an increasingly attractive prospect.

    Future Products of Facebook

    Facebook is also planning to release a fitness tracker and has also discussed about AR glasses that will be used for interacting with the world. These products are expected to be built in a way that will collect information and insights about your surroundings and your body. This makes it hard to believe that Facebook doesn’t have a plan to monetize these products by running targeted ads with them.

    However, even the head of Facebook Reality labs has conveyed that the company does not have any plans and is not really focused on the business model questions regarding the experimental hardware of the company. Facebook has also conveyed that they are working on exploring new ad forms that would be unique to the VR.


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    Conclusion

    Oculus is the first test that is done by Facebook and is one of the biggest tests for advertising on its platform. As the company expands the ads to new devices and other hardware, we will have to observe how it uses ads and the new data types.

    FAQ

    Does Facebook own Oculus VR?

    Yes, Facebook acquired VR company Oculus in 2014 for an estimated US$2.3 billion.

    What data does Facebook get from Oculus?

    Facebook stores information about what you do in VR, including basic account functionality (like knowing which games you’ve purchased), and advertising (like showing you an ad in your Facebook feed for Oculus games you recently searched for in your headset).

    Who is the CEO of Oculus?

    Brendan Trexler Iribe is the CEO and co-founder of Oculus VR, he is an American game programmer, entrepreneur.