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  • Vanity Wagon – A Reformative Platform for Natural and Organic Beauty Products

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vanity Wagon.

    The love for organic beauty and personal care products is increasing in India. With people becoming aware of the long-term damage that chemical-containing beauty products can cause, the demand for organic and natural products is increasing like never before. This has instigated the emergence of many organic and natural care brands that claim to be chemical-free.

    In the presence of too many choices, it has become tough for consumers to choose genuine products. To solve this confusion and to ensure that the consumers choose only genuine organic beauty and personal care products, Vanity Wagon was started. The vanitywagon.in picks and collects just the best organic beauty wagon and personal care products for you.

    Company Highlights

    Startup Name Vanity Wagon
    Headquarter Gurugram, Haryana
    Founder Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Sector Natural Beauty & Personal Care
    Founded 2018
    Website vanitywagon.in

    Vanity Wagon – About
    Vanity Wagon – Organic / Online Beauty Industry in India
    Vanity Wagon – Founders & Team
    Vanity Wagon – Name & Logo
    Vanity Wagon – How It All Started?
    Vanity Wagon – Business Model
    Vanity Wagon – User Acquisition
    Vanity Wagon – Growth
    Vanity Wagon – Funding & Investors
    Vanity Wagon – Startup Challenges
    Vanity Wagon – Competitors
    Vanity Wagon – Advisors & Mentors
    Vanity Wagon – Future Plans

    Vanity Wagon – About

    Vanity Wagon Slogan

    The vanitywagon.in is a Gurugram-based startup founded in the year 2018. It is a one-stop platform to buy genuine organic beauty products for beauty and personal care. Vanity Wagon offers the products included in the platform that are toxin-free, harmful chemical-free, cruelty-free, and completely safe.

    Our belief is to create a shopping experience that is not only par satisfaction but also through an informed choice. We impart a large amount of information on our products and also on the general adoption of organic products in one’s life. We want to grow as a platform that is informative, trustworthy, and fun.

    What is Vanity Wagon?

    Vanity Wagon app is India’s First Natural Beauty Market with its headquarters in Gurugram. It offers all categories of products like Bath and body, skin-care, hair-care, makeup, men’s care, mom and baby care, beauty products, wellness products, and gifting options. The best part is that all the products available in Vanity Wagon are organic and natural.

    According to some Vanity Wagon reviews has also established itself as an informative platform, where they share detailed information about various beauty products, beauty advice from experts, and the various benefits of switching to organic products.

    One of the experiments that we did was with our own forum wherein we interact with individuals daily and not only reply to their queries but also post some legitimate–core information on organics and the natural personal care industry. The forum started as a pilot project but with the response, we realized how many information gaps existed in the market and decided to take it on as a long-term project.

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    StartupTalkyPratyusha Srivastava

    Vanity Wagon – Organic / Online Beauty Industry in India

    According to Red Seer Consulting, the Indian online beauty market is currently pegged at $150 million. The market size is growing 10 times per year and is expected to reach $1.6 billion by 2025.  The Vanity Wagon tracking and interface are easy to use on both the website and app.

    The market size of organic beauty wagon products is currently $42 million. The global market value for natural cosmetics and beauty products is expected to make shift from 30 billion dollars in 2021 to 50.5 billion dollars by 2027. Vanity Wagon believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them in the long run.

    Vanity Wagon – Founders & Team

    Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Naina Ruhail, Prateek Ruhail & Sahil Shrestha

    Vanity Wagon’s founders are Naina Ruhail, Prateek Ruhail, and Sahil Shrestha.

    Naina Ruhail is an established media influencer and professional make-up artist in India. She completed her MBA in 2012 and then went on to specialize in beauty & skincare with her education at the London School of Styling and the London School of Makeup. She has 7 years of professional experience in marketing and brand building.

    Prateek Ruhail is an MBA from the University of Oxford with a Dean’s Commendation Award. He has 3 years of Project Finance (Legal) and 4 years of Business Management experience. His area of expertise is business strategy and core management. He also has led mega infrastructure project financings, thereby understanding the nuances of financial management in India.

    Sahil Shrestha has an educational qualification in management and technology. Post completion of his MBA in 2012 he went on to work in different facets of operations. He is one of the main Vanity Wagon founders, as he leads the operational vertical, bringing the best of his experiences onboard.

    The idea was thought of by Naina post her stint in London, UK. The market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon to create a niche space for itself.

    That being said Prateek and Naina went on to initiate the set-up of Vanity Wagon India when Sahil Shrestha (the operational team leader) jumped in and went on to complete the founding team.

    Vanity Wagon Logo

    The team wanted the startup name to focus on two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’. The initial names were around beauty and organic and natural. Several names came up, however, nothing was strong enough to focus on our two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’.

    The Vanity Wagon logo and name are based on a beauty box that holds a Woman’s care needs and we want to build the whole personal care space of a Woman’s life with organic–natural products. Hence came the idea of the Vanity Wagon website.

    Most often women in India would refer to their beauty arsenal by the term Vanity Kit. Further, the Wagon symbolizes the team traveling from household to household, city to city, and reaching every nook and corner of India, while servicing the personal care needs of an individual.

    Satvyk Success Story – Siddhagiri Naturals | Owner | Franchise | Products
    Organic food is the new buzz in the food and health industry. Organic food refers to the items produced without the use of chemical fertilizers,pesticides, animal antibiotics, etc. With growing awareness about the harmfuleffects of using pesticides and chemicals in agriculture, the demand for org…
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    Vanity Wagon – How It All Started?

    The idea was taking form while Naina was learning beauty & skincare at the London School of styling and London School of Makeup. She noticed that in the UK shopping for organic and natural beauty care products was easy, as dedicated platforms were offering just organic and natural beauty and personal care products. However, in India the beauty and personal care market is fragmented.

    Besides, the market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon India, to create a niche space for itself. The idea was validated when the first stage of research was conducted about the beauty market in India.

    The organic beauty market with the fast growth of over 52% proved that the consumers of India were making the switch and a marketplace like Vanity Wagon would just make it easier.

    With the idea in place, the question in mind was how to go about launching the market, which brands to keep initially, which products and categories to target, and what consumer base to work on.

    With several social surveys, A&B testing, and market research the team went on to finalize all these and a point to start from. Assembling the tech team, the base work for the portal – tech, design, graphics, was put in place and the idea was executed with a turnaround time of 4 months.

    The launch of the Vanity Wagon website was led across all metro cities in India simultaneously with all the buzz that could be created. With a launch event for the media, blogger collaborations, and social media launch strategy in place, Vanity Wagon went live for India in 1 go and started servicing over 10000 pin codes on Day 1.  

    Vanity Wagon – Business Model

    Vanity Wagon’s business model works on an upfront discount – inventory-driven model. There are many ways that you can avail Vanity wagon coupon code and offers.

    Vanity Wagon – User Acquisition

    Vanity Wagon Homepage
    Vanity Wagon Homepage

    The first 10 customers came in very early for Vanity Wagon. With a pre-launch plan in place, the company gathered tremendous traction before it went live and the first 10 customers were acquired fairly quickly (in 2 days).

    Vanity Wagon heavily relies on customer-centric promotions. It uses social media platforms and also paid and owned media to reach out to the target audience. As said by Prateek, owned media is working remarkably well for Vanity Wagon India.

    One of the first campaigns we did worked well for us, owing to the team’s approach to it and the concept – ‘What Organic Means to You’.  We did this campaign with bloggers, a few household women, and the real users out there. The idea was to understand what we need to do to make organics popular and the whole campaign was really helpful. With over 100 ideas on what organics can mean we knew which notes to hit and doing so earned great success in the short term post the campaign.

    Vanity Wagon – Growth

    Vanity Wagon operates out of Gurugram (Corporate Office) and warehouses at present in Delhi With revenue growth of 100% month on month, the company is destined for great success in the long term.

    Starting with a limited brand base, it now boasts over 151 brands including some top players in Natural Beauty such as MyGlamm, Ruby’s Organics, Indulge Essentials, Raw Nature, and Biotique.  

    The User-base continues to grow steadily at 50-70% month on month and is driven by multiple sources online and offline Vanity Wagon works closely with every customer and runs to create a communal feeling wherein every user freely converses with our experts and benefits in every possible way even if there is no transaction involved.

    Vanity Wagon – Funding & Investors

    Vanity Wagon funding is bootstrapped and is working towards raising early-stage investment in FY 19-20. The shareholders at present are the founding members.

    The cash flow for the vanitywagon.in funding has been fairly consistent with great support from our family and friends too. We have managed to create the right buzz in the market and are getting rewarded for that each day with our growing user base and repeat customers – Prateek

    Recently in January 2021, the company raised over $200,000 in a seed round that included investors like Agility Venture Partners, Alfa Ventures founder Dhianu Das, actress Anita Hassanandani and angel investor Sanjay Nagi. The most latest funding was raised in October 2021 by the seed round.

    The total amount raised by Vanity Wagon is $934k.  The Vanity Wagon funding is said to be used to expand its global footprint, onboard more brands, and fulfill a larger consumer base.

    Vanity Wagon – Startup Challenges

    According to Prateek, the biggest challenge for the Vanity Wagon app is to make the users switch. With so many nice-smelling, beautifully packed chemical products on the market, the majority of the user base is content with buying products that a celebrity endorses. Natural products are comparatively newer to the space of mainstream beauty and are slowly making their place in the market.

    Wellnessmonk Story, Founder, Funding, Revenue Model, Products, Competitors
    Wellnessmonk – Startup Success StoryStartup NameWellnessmonkHeadquarterKanpur[https://startuptalky.com/kanpur-startups/]FounderGyaan DixitSectorE-PharmacyFounded2017Parent organizationDreamz Nutrition & Pharmaceutical Private LimitedWellnessmonk – IntroductionWellnessmonk – Industry DetailsWel…
    StartupTalkyShubham Kumar

    Vanity Wagon – Competitors

    There are many platforms offering beauty and platforms online. Some of the Vanity Wagon competitors are the Nykaa platform, Purplle platform, and Dermstore platform.

    While all other platforms offer all sorts of beauty and personal care products that may or may not be natural, Vanity Wagon’s USP is a dedicated platform for just natural and organic products.

    Vanity Wagon reviews talk about the platform creating a space where an individual only has natural options be it in makeup, skincare, bathing essentials, or wellness. Everything on the portal is non-harmful chemical driven and makes it easy for a consumer to get hooked on clean beauty.

    All our competitors motivate us primarily being Nykaa, having done so well in the last few years. They have gone on to create a community for beauty and we look to do that for natural beauty.

    Vanity Wagon – Advisors & Mentors

    Vanity Wagon India has advisors from different fields and tangents including – tech, marketing, and business strategy.

    Col. A S Ruhail (Retd.) with a distinguished career in the Indian Army went on to successfully establish an educational venture. His core being strategy and business implementation, the Vanity Wagon website closely associates with him on major strategy standpoints and benefits in every way possible.

    Mr. Mayank Kumar (IIM Lucknow) has a successful enterprise and advises Vanity Wagon on the technical growth plans and strategies.

    Mr. Vaibhav Jain is a successful entrepreneur – marketer and angel investor. He offers his support in marketing and brand-building initiatives for Vanity Wagon.

    Vanity Wagon – Future Plans

    The platform claims to have sold over one lakh products and registered 5 times more growth since 2019. Vanity Wagon has great plans for growth in the future-

    • The company wants to serve customers through an omnichannel strategy, thereby aiming to open 15 stores by the end of 2022.
    • Vanity Wagon are targeting to have more than 200 brands associated with them by the end of 2022.
    • The company is planning to ship Indian Organic beauty products to 5 offshore territories and they are currently planning to start with Singapore and then move forward with other APAC countries.
    • The company is also planning to take over several brands to increase its business. The brands that are unable to fit the market due to money issues but have great potential in their products are on the target list of vanity wagons.

    Story of Fizzy Fern- Ayurvedic and Natural skin care products makers
    Fizzy Fern HighlightsStartup NameFizzy FernHeadQuarterFaridabadFounder NameRobin ChopraSectorCosmeticsFounded2018Parent organisationPristle Products Pvt LtdFizzy Fern -IntroductionFizzy Fern – Industry DetailsFizzy Fern – The TeamFizzy Fern – The Idea and Starting UpFizzy Fern – Name and Logo…
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    Conclusion

    Vanity Wagon is a platform started by three individuals for the betterment of people. Vanity Wagon is a platform that promotes the growth and sale of nontoxic products. They promote the clean beauty marketplace. The beauty products that are available on their site all fulfill the criteria set by the Vanity Wagon team. Some of the basic information about vanity wagons is shared above.

    FAQs

    What are clean beauty brands in India?

    Clean beauty brands sell products that are in harmony with our body and health and does not have any toxic chemical in them. Some of the most well-known clean beauty brands in India are Butterfly, FAE Beauty, Blur, etc.

    Does Vanity Wagon sell original products?

    As per the reviews collected by Vanity Wagon, the products sold by them are 100% original. Vanity Wagon is also known as the best platform to sell clean beauty products that do not cause any toxicity to the body and health.

    Is brand Myglamm chemical-free?

    Yes, the products made by Myglamm consist of no toxic chemicals in them. They are made with 100% free toxic formula.

    Is MartiDerm cruelty-free?

    Yes, all the products made by Martiderm are cruelty-free as they are not tested on any animal as well as there is no harm done to any animal in their production.

    Who are the competitors of Vanity Wagon?

    The competitors of Vanitywagon are Nykaa, Purplle, and Dermstore.

  • Women-Led Indian Startups That Turned Unicorns

    In this fast-paced world, where the speed of women is always compared with that of men, long gone has the time when women lagged. The exponential growth of women in all possible areas of interest has proven how unstoppable feminine energy has become. One of the many fields where women are leaving a significant mark is the startup industry. With every passing year, there is a notable amount of growth in the unicorns led by women. The entrepreneurial venture is welcomed more warmly than ever with every passing quarter.

    1. Priyanka Gill – MyGlamm (The Good Glamm group)
    2. Naiyya Saggi – BabyChakra, MyGlamm (The Good Glamm Group)
    3. Falguni Nayar – Nykaa
    4. Upasana Taku – MobiKwik
    5. Divya Gokulnath – Byju’s
    6. Ghazal Alagh – Mamaearth
    7. Rajoshi Ghosh – Hasura
    8. Gazal Kalra – Rivigo
    9. Dr. Garima Sawhney – Pristyn Care
    10. Ruchi Kalra – Ofbusiness
    11. Smita Deorah – LEAD
    12. Ambiga Subramanian – Mu Sigma

    Women-led Indian Startups

    Priyanka Gill – MyGlamm (The Good Glamm group)

    MyGlamm’s Valuation: $1.2+ Billion
    Year Founded: 2014
    Unicorn Status: 2021

    MyGlamm – Women-Led Startups That Turned Unicorns

    Founder and CEO of POPxo, Priyanka Gill is now a successful entrepreneur, journalist, and angel investor. She started her journey by starting a digital community platform for women- POPxo. It was started in 2014 to engage millennial women with content related to Personal care, beauty, and Fashion. In no time POPxo emerged as the largest digital platform with roaring popularity. Later in 2021, Gill joined Darpan Sanghvi (MyGlamm) and Naiyya Saggi (BabyChakra) to establish “The Good Glamm Group” to form a house of brands. They further strengthen each other’s position in the beauty and personal care market to rule the Digital FMCG industry.

    Naiyya Saggi – BabyChakra, MyGlamm (The Good Glamm Group)

    The Good Glamm Group Valuation: $1.2+ Billion

    Year Founded: 2021
    Unicorn Status: 2021

    Naiyya Saggi – Founder, The Good Glamm Group – Women-led Unicorn Startups of India

    Also known as the founder of BabyChakra, who is also the Co-founder and the President of MyGlamm, and the Co-founder of The Good Glamm Group along with Priyanka Gill, Naiyya Saggi is counted as one of the most successful young woman entrepreneurs in India. She completed her MBA from Harvard Business School, where she was a Fulbright and J.N.Tata scholar, after obtaining a BALLB (Hons). Saggi served as a Business Analyst at McKinsey & Company, and eventually, after completing her MBA, she founded BabyChakra, then became the Co-founder and President at MyGlamm, and eventually became the Co-Founder of The Good Glamm Group, when Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi from came together to establish The Good Glamm Group in September 2021.

    Falguni Nayar – Nykaa

    Nykaa’s Valuation: $12.86+ Billion
    Year Founded: 2012
    Unicorn Status: 2020

    Nykaa’s name stands with one of the very few female-led profitable unicorns. Falguni Nayar, an IIM Ahemdabad alumni quit her job at the age of 49 in 2012 to finally set a rolling pin for her entrepreneurial journey that was sitting in her head for a long time. Nykaa gained instant popularity among Indian women due to its wide range of beauty segments. The Falguni Nayar-led company turned unicorn in 2020 and is hailed as the first women-led unicorn startup in India. After the Nykaa IPO, which was oversubscribed 81.78 times, the company managed to catapult its valuation to more than $12 bn, and Falguni Nayyar, who owns more than 53% stakes in the company, turned to be the richest self-made female Indian billionaire.  

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    Upasana Taku – MobiKwik

    MobiKwik Valuation: $1+ Billion

    Year Founded: 2009
    Unicorn Status: 2021

    Upasana Taku – Founder of MobiKwik 

    Upasana Taku is the founder of MobiKwik, one of the most prominent Indian payment service providers that offer mobile phone-based payment systems and digital wallet services. Bipin Preet Singh and his wife, Upasana Taku, founded MobiKwik in 2009, the valuation of which reached $1 bn in October 2021.

    Upasana Taku is a Stanford University graduate who completed her MS in Management Science and Engineering from the same university. Starting as a Business Analyst, Product Management at HSBC, Upasana founded MobiKwik, where she is still serving the role of the Chairperson, Cofounder and COO. Taku was also the Senior Product Manager at PayPal, Consultant at multiple companies and the Co-founder of ZaakPay.

    Divya Gokulnath – Byju’s

    Byju’s Valuation: $18+ Billion
    Year Founded: 2011
    Unicorn Status: 2018

    Divya Gokulnath, a businesswoman and a teacher, happens to be the co-founder and the Director of Byju’s. Byju’s is an Indian educational technology (EdTech) online tutoring firm. It was founded in 2011 by the power duo – Byju Raveendran and Divya Gokulnath. Over the years the tutoring app has evolved and grown into one of India’s most valuable unicorns with a current valuation of $18 billion. Divya Gokulnath has played a key role right from the beginning by offering the expertise she had as a former teacher.

    Ghazal Alagh – Mamaearth

    Mamaearth’s Valuation: $1.2+ Billion
    Year Founded: 2016
    Unicorn Status: 2022

    Founder of Mamaearth, Ghazal Alagh, and her story has caught the eyes of many Indians after starring as an investor in the reality show called shark tank. Her brand, “Mamaearth” offers a wide range of skincare, and beauty products and is very popular among Indian households. Mamaearth was founded by Ghazal and her husband Varun Alagh in the year 2016. Her goal is to make the beauty industry chemical toxicity free.

    Rajoshi Ghosh – Hasura

    Hasura’s Valuation: $1+ Billion
    Year Founded: 2017
    Unicorn Status: 2022

    Rajoshi Ghosh happens to be a National University of Singapore and Stanford Ignite alumni. Hasura went from being a home-cooked food delivery company to a Software-as-a-service company. It was founded by Rajoshi Ghosh and Tanmai Gopal in the year 2017. In 2022, it entered the unicorn club soon after raising $100 million in series C funding.

    Gazal Kalra – Rivigo

    Rivigo’s Valuation: $1.07+ Billion
    Year Founded: 2014
    Unicorn Status: 2019

    Gazal Kalra along with Deepak Garg visioned revolutionizing truck driving in India by establishing Rivigo Services. It was founded in 2014. It is a tech-enabled Cargo service offered in India. In the year 2019, the company turned into a unicorn. Gazal quit the company’s board in 2018. She is currently working on her new startup, which is in stealth mode.

    Dr. Garima Sawhney – Pristyn Care

    Pristyn Care’s Valuation: $1.4+ Billion
    Year Founded: 2018
    Unicorn Status: 2021

    Dr. Garima Sawhney is a Gynecologist by profession. She, along with Harsimarbir Singh and Vaibhav Kapoor founded Pristyn Care in the year 2018. Pristyn Care focuses on availing surgeries and treatment with ease to the masses. The company has a widespread partnership with over 500 hospitals spreading out in the major cities of India. The healthcare-tech startup entered the $1 billion club when it raised around $100 mn in funds via its series E round in December 2021.

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    Ruchi Kalra – Ofbusiness

    Ofbusiness’ Valuation: $1+ Billion
    Year Founded: 2016
    Unicorn Status: 2022

    39-year-old Ruchi Kalra has been into the startup game for quite a long time. Ofbusiness was founded by Ruchi and her husband Ashish Mahapatra in the year 2016. The company is one of the best raw materials supplying startups in India, which is known for offering a wide range of products at the lowest prices. Ofbusiness turned unicorn in July 2021 and is currently valued at $1.5 bn. The financial services arm of Ofbusiness, Oxyzo is also a unicorn that achieved the unicorn valuation in March 2022. Kalra recently made a statement that her company is all set for its Initial Public Offering.

    Smita Deorah – LEAD

    LEAD Valuation: $1.1+ Billion
    Year Founded: 2012
    Unicorn Status: 2022

    Smita Deorah – Co-CEO and Co-Founder of LEAD

    Smita Deorah is the Co-Founder & Co-CEO of LEAD. It was founded in 2012 by Sumeet Mehta and Smita Deorah. LEAD is a technology-based school Ed-tech company that focuses on transforming the education system in India, ensuring high-quality education for children. LEAD is also a unicorn, and now under the guidance of Smita Deorah, it is giving some of the major players like Unacademy, Byju’s, UpGrad, Vedantu, and Eruditus a cut-throat competition.

    Ambiga Subramanian – Mu Sigma

    Mu Sigma’s Valuation: $1.5+ Billion (2018)
    Year Founded: 2004
    Unicorn Status: 2016

    Dhiraj Rajaram, Ambiga Subramanian’s ex-husband, launched Mu Sigma in 2004. After their divorce, Dhiraj took over as CEO, in addition to being the former CEO of a data analytics service provider with offices in Bangalore (Karnataka) and Illinois (Chicago). Ambiga is also India’s very first youngest rich woman who is self-made. With her devotion and expertise, she turned the company into a high-profit-making machine, establishing herself as one of the first self-made women to turn a company into a unicorn in no time. Mu Sigma has last been valued at $1.5 billion, in 2018. The former founder CEO, COO, Head of Innovation, and Head of Talent.

    Conclusion

    In the Indian startup ecosystem, women have broken the glass ceiling of prejudice and have proved themselves as able leaders, guiding their companies to unicorn valuations and letting them achieve many feats. It is crystal clear that over the recent years, this number kept growing several folds. From Ghazal Alagh’s “Mamaearth” to Priyanka Gill’s “The Good Glamm Group” and Falguni Nayyar’s “Nykaa”, the women entrepreneurs of India have left no stone unturned to bring the companies they’re leading to greater heights. Indian female entrepreneurs have surpassed the limits of age, qualification, and many other stereotypes and climbed the ladders of great opportunities fearlessly. According to surveys, with women leaders sitting at the top, the culture of the companies also has improved significantly over time.

    FAQs

    Who are the top female entrepreneurs in India?

    A list of the Top Female Entrepreneurs in India are:

    • Falguni Nayar
    • Naiyya Saggi
    • Priyanka Gill
    • Ghazal Alagh
    • Upasana Taku
    • Kiran Mazumdar Shaw
    • Vandana Luthra
    • Indra Nooyi
    • Vani Kola
    • Radhika Ghai Aggarwal
    • Supriya Paul
    • Malini Agarwal

    Which are the top startups led by women?

    Top women-led startups that turned into unicorns are:

    • MyGlamm (The Good Glamm group)
    • Nykaa
    • Byju’s
    • MobiKwik
    • Mamaearth
    • MobiKwik
    • Hasura
    • Rivigo
    • Pristyn Care
    • Ofbusiness
    • LEAD
    • Mu Sigma

    Who are the women who lead billion-dollar startups in India?

    Some of the most prominent billion-dollar startups led by women in India are:

    • Priyanka Gill – MyGlamm (The Good Glamm Group)
    • Naiyya Saggi – The Good Glamm Group
    • Falguni Nayar – Nykaa
    • Upasana Taku – MobiKwik
    • Divya Gokulnath – Byju’s
    • Ghazal Alagh – Mamaearth
    • Rajoshi Ghosh – Hasura
    • Gazal Kalra – Rivigo
    • Dr. Garima Sawhney – Pristyn Care
    • Ruchi Kalra – Ofbusiness
    • Smita Deorah – LEAD
    • Ambiga Subramanian – Mu Sigma

    How many unicorns does India have now?

    India has over 100 unicorn startups, as of May 2022.

    Which are the women-led highest-valued startups in India?

    Nykaa is the highest valued startup in India led by Falguni Nayar with a valuation of $12.86 Billion.

  • List of Brands Endorsed By Katrina Kaif

    Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.

    One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.

    Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.

    Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.

    Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.

    Brands Endorsed by Katrina Kaif

    1. Kay Beauty
    2. Nykaa
    3. Xiaomi India
    4. Kalyan Jewelers
    5. Lenskart
    6. Titan Watches
    7. Tropicana Slice
    8. Reebok
    9. Berger Paints
    10. Metro Shoes
    11. Lux
    12. Educate Girls
    13. FBB
    14. Splash

    Kay Beauty

    Katrina Kaif Endorsed brand – Kay Beauty

    Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.

    The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.

    She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.

    Nykaa

    Katrina Kaif Endorsed brand – Nykaa

    Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.

    Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.

    The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.

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    Xiaomi India

    Katrina Kaif Endorsed brand – Xiaomi

    Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.

    In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.

    Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”

    Kalyan Jewelers

    Katrina Kaif Endorsed brand – Kalyan Jewellers

    Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.  Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.

    Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.

    Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

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    Lenskart

    Lenskart – Brand endorsed by Katrina Kai

    Lenskart is a well-known Indian optical prescription eyewear retail chain that has its headquarters in New Delhi. Lenskart was founded by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi in 2010. The company  has over 900 showrooms in 80 cities in India as of 2022. Lenskart valuation stands at $5 billion in 2022.

    Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.

    Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.

    Katrina Kaif Endorsed brand – Lenskart

    Titan Watches

    Katrina Kaif Endorsed brand – Titan Raga

    Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.

    The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.

    The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.

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    Tropicana Slice

    Katrina Kaif Endorsed brand – Slice

    Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.

    This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.

    The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.

    Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”

    Reebok

    Katrina Kaif Endorsed brand – Reebok

    Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.

    The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.

    Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”

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    Berger Paints

    Katrina Kaif Endorsed brand – Berger Paints

    Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.

    Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.

    Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

    Metro Shoes

    Katrina Kaif Endorsed brand – Metro Shoes

    Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.

    Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.

    Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”

    Lux

    Katrina Kaif Endorsed brand - Lux
    Katrina Kaif Endorsed brand – Lux

    Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.

    Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.

    Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”

    Katrina Kaif Endorsed brand – Lux

    Educate Girls

    Katrina Kaif Endorsed brand – Educate Girls

    Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.

    Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.

    Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”

    FBB

    Katrina Kaif Endorsed brand – FBB

    FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.

    Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.

    Splash

    Katrina Kaif Endorsed brand – Splash

    Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.

    The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.

    Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”

    Conclusion

    Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.

    According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.

    Frequently Asked Questions

    Who is Katrina Kaif?

    Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.

    What are the brands endorsed by Katrina Kaif?

    Some of the top brands endorsed by Katrina Kaif are:

    • Kay Beauty
    • Nykaa
    • Xiaomi India
    • Kalyan Jewelers
    • Lenskart
    • Titan Watches
    • Tropicana Slice
    • Reebok
    • Berger Paints
    • Metro Shoes
    • Lux
    • Educate Girls
    • FBB
    • Splash

    How much does Katrina Kaif charge for brand endorsement?

    Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.

    What is the net worth of Katrina Kaif?

    The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.

    Does Katrina Kaif invest in startups?

    Katrina kaif has invested in startups:

    • Nykaa
    • Kay Beauty

    Is Katrina Kaif a brand ambassador?

    Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:

    • Slice
    • Lino Perros
    • Reebok India
    • FBB Fashion
    • Metro Shoes

  • Most Popular And Successful Online Retail Startups In India

    The days when we had to go to various retail stores to buy things for ourselves are going away. The increasing technology has given a massive rise to retail startups.

    With the expansion of digitization, everything is going online. Be it classes, courses, jobs, shopping, or more, all these can be done just with the internet and an internet supporting device.

    Many players like Amazon have been in existence for quite a long time. But the increasing adaptation of Indian customers towards online shopping has given a rise to more players in the market.

    Now, there are various retail startups in India that are going super well and making great progress. These include Nykaa, MeatRoot, Generico, and many more.

    What Are Retail Startups?
    Which is The Largest Retailer in India?
    Top Retail Startups in India

    1. Nykaa
    2. Myntra
    3. Flipkart
    4. Paytm Mall
    5. Blinkit
    6. Lenskart
    7. Sugar Cosmetics
    8. Bombay Shaving Company
    9. Chumbak
    10. FirstCry
    11. Pepperfry
    12. Sleepy Owl
    13. Licious
    14. Arzooo
    15. Faasos
    16. DroptheQ
    17. MeatRoot
    18. DealShare
    19. Healthkart
    20. Zeno Health

    Most Valued Retail Startups in India

    What Are Retail Startups?

    These are the startups that deal in the sale of goods and services to customers. These are responsible for providing the products and services that we need from clothing, food, home appliances, labor, etc.

    Some retail startups may also be the producers themselves. The others, however, connect the producers with consumers. The online retail industry has seen a great expansion in the past decade.

    These are mostly involved in the retail sale of stuff through electronic shopping which means through their sites and applications. They may or may not have store retailing.

    Begging a retail startup can be super challenging for any entrepreneur. This is because of the increasing rise in the competitors and risks in the market. Such businesspersons are the ones who are good at multi-tasking, willing to handle risks, and also survive and thrive in a competitive environment.

    Which is The Largest Retailer in India?

    Reliance Retail

    Reliance Retail Revenue Growth
    Reliance Retail Revenue Growth

    The name that every Indian is familiar with is Reliance. Reliance Retail is the largest retailer in India. In 2006, the enterprise decided to enter the retail industry by initiating its subsidiary, Reliance Retails. Mukesh Ambani founded this and when it comes to profit it is known to be the largest retailer in India. The headquarters is in Mumbai.

    It includes Reliance Fresh, 7 Eleven, Reliance Trends, and Reliance consumer brand.

    Top Retail Startups in India

    Retail startups have now been existing in India for quite some time. The pandemic gave a great rise to retail industry. It not only strengthened the existing startups but also paved way for the new ones.

    The following are the top retail startups in India:

    Nykaa

    Founded: 2012
    Founder: Falguni Nayar
    Headquarters: Mumbai

    It is a beauty retail startup that sells beauty, wellbeing, and apparel products. It was founded in the year 2012. The founder is Falguni Nayar. The headquarters is in Mumbai. It provides products from brands like Maybelline, Lakme, Loreal, and more. Along with these, Nykaa offers a wide range of products under its name as well.

    Its products are available on its website, application, and offline stores. It is one of the most successful retail startups that has now acquired the status of a Unicorn Startup in India.

    Myntra

    Founded: 2007
    Founder: Mukesh Bansal, Ashutosh Lawania, Sankar Bora, Raveen Sastry, and Vineet Saxena
    Headquarters: Bengaluru

    It is a marketplace over the internet that belongs to the industry of retailing. Myntra was founded in 2007 and has headquarters in Bengaluru. The founders are Mukesh Bansal, Ashutosh Lawania, Sankar Bora, Raveen Sastry, and Vineet Saxena.

    It enables the customers to purchase a great range of products. The products include apparel, lifestyle, accessories, mugs, and more.

    Flipkart

    Founded: 2007
    Founder: Sachin Bansal and Binny Bansal
    Headquarters: Bengaluru

    The most prominent names when it comes to retail in India. Flipkart was established in the year 2007. Founders are Sachin Bansal and Binny Bansal. The headquarters is in Bengaluru. The company was acquired by Walmart in 2018.

    The platform offers products in multiple categories and varieties. It offers products from domestic as well as foreign brands.

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    Paytm Mall

    Founded: 2016
    Founder: Vijay Sharma
    Headquarters: Bengaluru

    It is another digital retail startup founded in the year 2016. Paytm mall provides many domestic and foreign products. Vijay Sharma is the founder. The headquarters is in Bengaluru.

    The platform allows the customers to purchase many products at reasonable prices. The products include apparel, furnishing, electronics, and many more.

    Blinkit

    Founded: 2013
    Founder: Saurabh Kumar and Albinder Dhindsa
    Headquarters: Gurugram

    Blinkit (previously known as Grofers) is an online supermarket established in the year 2013 by Saurabh Kumar and Albinder Dhindsa. The headquarters of the startup is in Gurugram, Haryana. This grocery delivery platform links the consumers with local stores.

    When it comes to retail startups, Blinkit is sure to be a prominent name. It provides a great variety of products. These include foodstuffs, fruits and vegetables, bakery, beauty, and more.

    Lenskart

    Founded: 2010
    Founder: Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi
    Headquarters: Faridabad

    It is an Indian eyewear marketplace established in the year 2010. The founders are Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi. The headquarters is in Faridabad, Haryana. This allows customers to have direct access to their preferable eyewear.

    Lenskart offers more than 5000 styles of various eye-wear products. These include contact lenses, spectacles with prescriptions, accessories, etc. It has also opened around 1000 offline stores and is one of the quickest-growing retail startups in India.

    Sugar Cosmetics

    Founded: 2012
    Founder: Vineeta Singh and Kaushik Mukherjee
    Headquarters: Mumbai

    It is an operator of an online retail platform for cosmetics. It came into existence in the year 2012. Founders are Vineeta Singh and Kaushik Mukherjee. The headquarters is in Mumbai. The products offered by Sugar Cosmetics are available online and in offline stores too.

    It offers a great collection of cosmetic products like lipsticks, eyeliners, concealers, and many more. It is the quickest growing startup in the field of beauty in India.

    Bombay Shaving Company

    Founded: 2015
    Founder: Shantanu Deshpande and Rohit Jaiswal
    Headquarters: New Delhi

    It is a specialty retailer of grooming products for both men and women. It was founded in the year 2015 by Shantanu Deshpande and Rohit Jaiswal. The operational center is in New Delhi.

    The startup’s products have become a popular choice of many. Its products include razors, lotions, grooming kits, and more.

    Chumbak

    Founded: 2010
    Founder: Vivek Prabhakar and Shubhra Chadda
    Headquarters: Bengaluru

    It is a design-based retail startup established in the year 2010. The founders are Vivek Prabhakar and Shubhra Chadda. The main center of operations is in Bengaluru. The products are influenced by the world’s different forms of art and culture.

    It also has various offline retail stores. It provides an enormous variety of products. These include home décor, gifting and lifestyle, apparel, and more. The retail startup is super popular for its fun and colorful products.

    FirstCry

    Founded: 2010
    Founder: Amitava Saha and Supam Maheshwari
    Headquarters: Pune

    It is an online retailer that offers more than two lakhs of baby care and kids products. It came into existence in the year 2010. Founders are Amitava Saha and Supam Maheshwari. The main office is in Pune. Firstcry offers products through both online and offline stores.

    The customers get to have its products easily and at reasonable rates. It offers many different products. These include children’s apparel, footwear, toys, gifts, accessories, and many more.

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    Pepperfry

    Founded: 2011
    Founder: Ashish Shah and Ambareesh Murty
    Headquarters: Mumbai

    It is a retail startup that deals in furniture and home merchandise. Ashish Shah and Ambareesh Murty established it in the year 2011. The headquarters is in Mumbai. It provides products from its own brand as well as from others.

    Pepperfry provides a large number of different products in its online furniture marketplace. These include home decorations, kitchen items, furniture, and more.

    Sleepy Owl

    Founded: 2016
    Founder: Ajai Thandi, Arman Sood, and Ashwajeet Singh
    Headquarters: New Delhi

    It is an internet retail startup established in the year 2016. It deals in coffee products. The founders of it are Ajai Thandi, Arman Sood, and Ashwajeet Singh. The main office is in New Delhi.

    Its coffee products are super famous and relished by many as these are made from arabica beans. It sells its products online and also has many outlets in different cities in India.

    Licious

    Founded: 2015
    Founder: Vivek Gupta and Abhay Hanjura
    Headquarters: Bengaluru

    The specialty retail startup offers top-quality meat products. It came into existence in the year 2015. The founders are Vivek Gupta and Abhay Hanjura. The headquarters is in Bengaluru.

    Licious ensures the online delivery of a range of fresh meat products to the customers. The products include chicken, seafood, lamb, etc.

    Arzooo

    Founded: 2016
    Founder: Khushnud Khan and Rishi Raj Rathore
    Headquarters: Bengaluru

    It is an Indian retail tech startup established in the year 2016. Khushnud Khan and Rishi Raj Rathore are the founders of Arzooo. The operational center is in Bengaluru. The startup is a provider of a great collection of electronic products.

    The platform supports opposite auctions where instead of buyers, the sellers tend to propose the price for which they are ready to sell. This helps people to have a fair price for their selected products.

    Faasos

    Founded: 2011
    Founder: Jaydeep Burman and Kallol Banerjee
    Headquarters: Pune

    It is a retail food-providing startup started in the year 2011. Founders are Jaydeep Burman and Kallol Banerjee. The headquarters is in Pune. Faasos offers a cloud-kitchen and dark kitchen model that provides food.

    It runs more than 160 kitchens to provide meals to consumers. Whether you want biryani or your favorite dessert, the startup enables you to get it in no time.

    DroptheQ

    Founded: 2019
    Founder: Vaibhav Singhal, Nikhil Monga, and Swati Agarwal
    Headquarters: Noida

    It is a retail and food-tech venture founded in the year 2019. The founders are Vaibhav Singhal, Nikhil Monga, and Swati Agarwal. The headquarters is in Noida, Uttar Pradesh. It enables people to straight-up place orders from the partner stores through the app.

    As the name suggests, it eases up the shopping experience for users without waiting in the checkout queues.

    MeatRoot

    Founded: 2014
    Founder: Mohit Bhonde, Vrushali Babar, and Shrikant Babar
    Headquarters: Pune

    It is a retail startup for meat products founded in the year 2014. The founders are Mohit Bhonde, Vrushali Babar, and Shrikant Babar. The headquarters is in Pune. The startup is an online store for fresh, frozen, and processed meat.

    It offers products like seafood, chicken wings, exotic meat, pork, duck, goat meat, boneless chicken, and more.

    DealShare

    Founded: 2018
    Founder: Vineet Rao, Sourjyendu Medda, and Sankar Bora
    Headquarters: Jaipur

    It is an online purchasing startup founded in the year 2018. Its main office is in Jaipur, Rajasthan. Vineet Rao, Sourjyendu Medda, and Sankar Bora are the founders. Its platform provides a great variety of products to the customers.

    It allows people to purchase products easily and at cheaper rates. The products offered include fruits, vegetables, accessories, furnishings, etc.

    Healthkart

    Founded: 2011
    Founder: Sameer Maheshwari and Prashant Tandon
    Headquarters: Gurugram

    It is a specialty retail startup established in the year 2011. Healthkart focuses on providing genuine health and nourishing supplements. The founders are Sameer Maheshwari and Prashant Tandon. The main office is in Gurugram, Haryana.

    It allows customers to get everything related to fitness at one stop. It offers protein, vitamin supplements, products for weight loss, personal trainers, and more.

    Zeno Health

    Founded: 2017
    Founder: Siddharth Gadia and Girish Agarwal
    Headquarters: Mumbai

    Zeno Health (earlier Generico) is a pharmacy retail startup established in the year 2017. The founders are Siddharth Gadia and Girish Agarwal. The headquarters are in Mumbai. It operates a chain of retail pharmacy stores to offer generic medicines at a reasonable price.

    It offers great-quality medicines and also has a team of drugstore advisors at its stores. The main aim of this retail startup is to make healthcare more reachable and economical.

    Conclusion

    The startups are growing strong in India. One of the most important industries that have been seeing a great rise in terms of startups is the retail industry. In modern times, Indian customers are becoming more and more comfortable with online shopping. This helps them to have more variety and also cuts the role of middlemen.

    Over the years, many retail startups like Myntra, Nykaa, Pepperfry, and the other above-mentioned have made great progress. These startups are transforming the traditional ways of retail business. These are sure to grow further and also inspire new startups in the field.

    FAQs

    Which are the top retail startups in India?

    Top Retail startups in India are:

    • Nykaa
    • Myntra
    • Flipkart
    • Paytm Mall
    • Blinkit
    • Lenskart
    • Sugar Cosmetics
    • Bombay Shaving Company
    • Chumbak
    • FirstCry

    Which is the largest retailer in India?

    Reliance Retail is the largest retailer in India.

    Which is the world’s largest retailer?

    Amazon and Walmart are the world’s largest retailer.

  • Top 10 Leading Cosmetics Startups in India

    Human beings become more attractive when they have the perfect amount of self-esteem and confidence in themselves. There is hardly anyone who doesn’t want to look a little bit more attractive, and to enhance the natural buildup self-esteem in them; one of the objects that can do that is make-up or cosmetics. A little bit of make-up can do wonders and make a person feel confident and good about themselves, and a person who oozes out confidence is often favoured over others. Pampering your skin with skincare products and other makeup products is almost a daily necessity now.

    The cosmetic industry is thriving throughout the world and is growing at a fast pace. The market size value of the industry as of 2019 is $380.2 billion and it is going to touch $453.5 billion by 2027. There are multiple brands that are ruling the world with their cosmetics products. India is nothing different in this matter, in fact, there are several cosmetics startups in India that are literally turning heads with the growth and development of their company in such a short time. In this article, we will talk about the popular Cosmetic startups in India that are slowly becoming favourites in the country. So, without any further ado, let’s get started.

    “You don’t need to buy expensive cosmetics; almost anything will do if you know how to apply it.” -Dolly Parton’

    Purplle
    MyGlamm
    Sugar Cosmetics
    Nykaa
    Elle18
    Kay Beauty
    Color Bar
    Coloressence
    Blue Heaven Cosmetics
    Lotus Herbals

    Purplle

    Purplle Logo
    Purplle Logo

    The Cosmetic brand Purplle was founded in the year 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. The headquarters is situated in Mumbai, India. The brand supplies, various brands of cosmetics, skincare products, perfumes and hair care products. One can find different types of cosmetic products at a good price through this E-commerce platform.

    Purplle is dealing with over 650 brands including Indian and International and in 2017 it has opened its first physical retail store in the city where its headquarters is situated. Apart from that, Purplle is trying to instigate people to try beauty products from their platform with the help of social media. Recently the company has acquired a major beauty brand Faces Canada. As per reports, the current revenue of Purplle is INR 750 Crores.

    MyGlamm

    MyGlamm Logo
    MyGlamm Logo

    MyGlamm is going hard with its marketing strategy; the cosmetic startup was founded in the year 2015 by Drapan Sanghvi and Priyanka Gill and the headquarters is situated in Mumbai, India. It is direct to consumer brand which apart from providing online beauty products also offers International salon and spa products as well. Different brands of skincare products, makeup and hair care products are available on this platform.

    The startup has collaborated with the popular Indian fashion designer Manish Malhotra and has launched a bridal vanity kit where one can find the top 10 favourite products of Manish Malhotra that are used in bridal makeup.

    Last year in November, after receiving $150 million of funding, the parent company of MyGlamm has added its name to the list of Unicorn of the country. Recently it has raised $47.14 million through funding and the current value of MyGlamm is $100 million.

    Sugar Cosmetics

    Sugar Cosmetics Logo
    Sugar Cosmetics Logo

    One of the most popular and trending brands in India right now is Sugar Cosmetics. It was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee and is the fastest growing cosmetics brand in the country. The headquarters of the company is situated in Mumbai, India.

    At first, only two products, kohl pencil and black eyeliner were available; now from eyeliners to lipsticks one can get find anything in here. All the products are made to be fit for Indian skin. The brand supplies its products in more than 130 cities and has also expanded outside India as it has an outlet in Russia and has an online presence in the United States.

    The current revenue of Sugar Cosmetics is INR 500 Crores and as per reports by the next 2 to 3 years, it will touch INR 2000 Crores.

    Nykaa

    Nykaa Logo
    Nykaa Logo

    Nykaa is probably the most used online platform to buy cosmetics in the country now. The company was founded in the year 2012 by Falguni Nayar. The platform is definitely a perfect place to get a wide range of beauty and wellness products, one can find over 2000 brands in this platform supplying over 200000 products.

    The company has over 5 million active users monthly, it has over 70 stores across the country. It is focusing on opening over 180 stores by 2024. The headquarters of Nykaa is situated in Mumbai, India.

    Nykaa has also launched an intimate wear brand called Nykd. The company has already added its name to the list of Unicorns and the current revenue of Nykaa is INR 2440 Crores.

    Elle18

    Elle18 Logo
    Elle18 Logo

    One of the most affordable brands of cosmetics, Elle18 is owned by Hindustan Unilever Limited and the brand was founded in the year 1998. The cosmetic products are full of bright colours that make them look lively and help in attracting the youth. Cosmetic products like Lipsticks and nail polish are quite famous for their affordability amongst the youth. Even the packaging of the products are quite modern and trendy, which makes it attractive

    Kay Beauty

    Kay Beauty Logo
    Kay Beauty Logo

    A beauty brand launched by one of India’s most loved Bollywood celebrities, Katrina Kaif. Kay Beauty has been able to make its presence felt since its very beginning. Kay Beauty was launched in the year 2019 and has a good range of makeup products to use for everyone. The brand has been able to provide some good products that are used daily such as lipsticks and blushes. Kay beauty collaborated with Nykaa during its launch and it was found in 50 stores and in the online platform of Nykaa.

    Color Bar

    Color Bar Logo
    Color Bar Logo

    Color Bar was launched with an intention of providing its customers homegrown cosmetic products that will be suited for Indian skin. Samir Modi launched the brand in 2004 after almost a decade that is 2013; the cosmetic company becomes an INR 100 Crore brand. The brand is targeting the age of 25 to 40, the best thing about this brand is that it is cruelty-free as well. It has now become the third-largest cosmetics company in India.

    Coloressence

    Coloressesnce Logo
    Coloressesnce Logo

    Coloressesnce is one of the fastest-growing cosmetics brands in India. The ingredients that are being used in the products of this brand are imported from Germany. It is quite affordable and the brand has a huge range of cosmetic products to choose from. The brand was founded by Saurabh Nanda in the year 2014.

    Blue Heaven Cosmetics

    Blue Heaven Cosmetics Logo
    Blue Heaven Cosmetics Logo

    The company is an Indian brand focusing on manufacturing cosmetic products in India. The cosmetics brand was established in 2002. All the makeup products are specially made keeping the Indian skin in mind. The brand is known for its affordable and cruelty-free products. The company was founded by Charanjit Singh and Gurnam Singh. The current revenue of the company is INR 100Crore to INR 500 Crore.

    Lotus Herbals

    Lotus Herbals Logo
    Lotus Herbals Logo

    This Indian Cosmetics brand is manufacturing over 250 natural skincare, hair care and makeup products that mainly include Ayurvedic and organic ingredients. The brand was established in 1993 by Kamal Passi. The brand is famous for its huge range of skincare and makeup products that are cruelty-free and is against animal testing. In 2019, Lotus was even awarded as ‘Luxury Brand of the Year’ 2019.

    Conclusion

    Cosmetic products that help us to enhance our natural features are used because of that, the cosmetics industry has experienced steady growth in India. With new startups exploring this market, it is just a matter of time before it becomes one of the prime industries that will dominate the startup ecosystem.

    FAQs

    What is the fastest-growing beauty company in India?

    Color Bar is the fastest growing cosmetics brand in India.

    Which is the No 1 cosmetic brand in India?

    Lakme is the leading cosmetic brand in India.

  • IPO India- How It Works? | Top 10 IPO Listing and Funding 2021

    IPO is a term that many of us are hearing nowadays. The ones who know about businesses and share markets are familiar with it. But few still don’t know what IPO is.

    It is simply a process that makes a private company become public. Investing in IPOs can be a lucrative option to earn great financials in the future.

    IPO investing does seem a good idea to almost everyone. However, it might not always be successful. It is important that you are a well-informed investor who knows about this world.

    IPO has a way of working in India. The entire process gets monitored by SEBI (The Securities and Exchange Board of India).

    About IPO
    How IPO works in India?
    How Does IPO Price is Decided in India?
    Top IPO Listings and Funding India 2021

    1. Zomato
    2. Nykaa
    3. Paytm
    4. MTAR Technologies Limited
    5. Easy Trip Planners Limited
    6. Paras Defence and Space Technologies Limited
    7. Nureca Limited
    8. Clean Science and Technology Limited
    9. Latent View Analytics Limited
    10. Laxmi Organic Industries Limited

    Conclusion
    FAQs

    About IPO

    IPO stands for Initial Public Offerings. As the name suggests it is a process that makes a company available to the public so that they can buy a share of it.

    Any company with any type of business, size, or time of existence can get itself listed for being public. IPO simply helps a company to earn funding through public.

    The company shares gets available to the public after initial public offerings. Investment banks help the company with the IPO process. The money raised through IPO enables a business to grow further. This in turn helps the shareholders to gain profits.

    About IPO Process

    How IPO works in India?

    When a private company needs huge capital which is way beyond its reach to raise, it resorts to other measures. One of the best and lucrative options is to ask the public for investment through IPO.

    A company can sell the shares itself, but this makes the process highly taxing. So, companies tend to hire investment banks to take care of the entire process.

    The process of IPO in India involves the following steps:

    Step 1

    At first, the company creates an agreement with the investment bank. This includes the aimed amount to be raised, security issues, and other details about the process.

    Step 2

    Then they register a statement to the Securities and Exchange Board of India. The statement is then approved by SEBI after proper examination.

    Step 3

    After the approval, the company finalizes the shares to be sold to the public. It also finalizes the price for it.

    IPOs are available in two issues. These are fixed price and book building. In the former, the company creates a fixed price for each share to be sold. In book building, the company provides a range of prices. The people then place their bids within the range to get a share.

    Step 4

    After the price fixations, the shares are available for the public. The interested people then submit their applications for the shares. Then after scrutinizing the applications, the company’s share allotment begins.

    Step 5

    The final step is the listing in the stock market. When the public investors receive their share, they are then listed in the secondary market.

    How Does IPO Price is Decided in India?

    In simple words, it is decided by dividing the entire value of the company by the number of shares in the listing.

    The total number of orders received for shares and maximization of the trades to be executed at the time of stock exchange launch makes for the listing price.

    Top IPO Listings and Funding India 2021

    Zomato

    The online food delivery company, Zomato gained huge popularity with its IPO listing. The date of listing was 23RD July 2021. The issue price was Rs.73. The current BSE and NSE prices are Rs.132.70 and Rs.133.70.

    Public offerings helped Zomato raise Rs. 9,375 crores. Its debut in the share market turned various heads around.

    Nykaa

    Another popular IPO listing of the year 2021 is Nykaa. The beauty and wellness e-commerce company was listed on 10th November 2021. The issue price was Rs. 1,125. The current BSE and NSE prices are Rs. 2,063 and Rs. 2,018.

    The company raised funding of Rs. 5,352 crores through the public offerings.

    Paytm

    The Indian digital payments and technology platform’s IPO listing date was 18th November 2021. The issue price was Rs. 2,150. The BSE and NSE prices are Rs. 1,955 and Rs. 1950.

    Paytm raised Rs. 8,300 crores through initial public offerings.

    MTAR Technologies Limited

    MTAR Technologies, the engineering solutions company’s listing date was the 15th of March 2021. The issue price for the share was Rs.575. The current price at BSE (Bombay Stock Exchange) stands at Rs. 2236.95 and NSE (National Stock Exchange) current price is Rs. 2237.95.

    After the sales of shares, the company gained Rs. 179 Crores through IPO.

    Easy Trip Planners Limited

    Easy Trip Planners or EasyMyTrip is the online Indian travel company found in the year 2008. EaseMyTrip got listed on 19th of March 2021. The issue price of the share was Rs.187. The current BSE price stands at Rs. 520.25 and NSE price is Rs. 593.85.

    The company got the funding of Rs. 229 Crores after selling the shares to the public.

    Paras Defence and Space Technologies Limited

    Paras Defence and Space Technologies Limited deals in engineering products and solutions. The listing date for the company was 1st October 2021. The issue price was Rs. 175. The current BSE and NSE price stands at Rs. 732.4 and Rs. 732.9 respectively.

    The company earned funding of Rs. 51 crores through IPO.

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    Nureca Limited

    NURECA, the health and wellness products company’s listing date was 25TH February 2021. The issue price was Rs.400. The BSE and NSE current prices stand at Rs. 1390 and Rs. 1390.4.

    The company received funding of Rs. 44.55 Crores through initial public offerings.

    Clean Science and Technology Limited

    The company uses the latest technologies to manufacture specific chemicals. The listing date for the company was 19th July 2021. The issue price was Rs. 900. The BSE current price is Rs. 2481.65 and NSE current price is Rs. 2476.15.

    Through IPO the company collected a capital of Rs. 464 Crores.

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    Latent View Analytics Limited

    Latent View Company helps with the processes related to digital consumers. It got listed on 23rd November 2021. The issue price was Rs. 197. The current BSE and NSE price of the company is Rs. 491.55 and Rs. 491.3.

    The company received the funding of Rs. 267 Crores through IPO.

    Laxmi Organic Industries Limited

    Laxmi Organic Industries Ltd. is the chemical manufacturing company. The company was listed on 25th March 2021. The issue price was Rs. 130. The BSE current price is Rs. 396.45 and the current NSE price is Rs. 396.5.

    IPO listing helped the company to raise funding of Rs.180 Crores.

    Conclusion

    The IPO market in the year 2021 has seen a great amount of growth. Many startups like Zomato, Nykaa, Paytm have entered the unicorn club through IPO this year.

    IPO investing has two sides. It can be super flourishing but also a doorway to loss. So, it is necessary to do proper research about the company and the market before investing. IPO is a lucrative way that makes for company growth by making it available to the public.

    FAQs

    How many IPO are there in 2021 in India?

    As per data by BSE, a total of 63 Indian companies went for IPO in 2021.

    Which IPO is the biggest IPO in India?

    The listing of LIC is considered to be India’s biggest ever IPO.

    What are the top IPO funding in 2021?

    Some of the top IPO Listings and Funding in India in 2021 are:

    • MTAR Technologies Limited
    • Easy Trip Planners Limited
    • Paras Defence and Space Technologies Limited
    • Nureca Limited
    • Clean Science and Technology Limited
    • Latent View Analytics Limited
    • Laxmi Organic Industries Limited
    • Zomato
    • Nykaa
    • Paytm

  • Why are most Indian Startups suddenly going Public in 2021?

    At one point while growing a startup, every startup founder must have dreamed of is applying for an IPO. Who doesn’t wants some extra funding to grow their startup?. The Indian startup industry is growing at a fast pace. And Many startups are buckling up to apply for the IPO. But why now? Why are so many startups going public in 2021?. Let’s find out

    If you are just as curious to know, follow the article

    What is a Startup?
    What is an IPO?
    Following factors you can consider before going Public
    Why are Startups going public in 2021?
    Pros and Cons of Registering for an IPO
    What happened When Zomato went public?
    List of startups that have opted for IPOs in India
    FAQ

    What is a Startup?

    So, you hear this word floating in and out of conversations, much to an extent these days.

    • Startups are usually founded by one or more entrepreneurs and their company is in its initial stages of business.
    • These entrepreneurs involved in building startups believe that there is a demand for a certain product or a service and want to make it better by developing it.
    • The funding for these usually involves getting money from family or friends.
    • Startups need capital, so they are also on a lookout for backers to invest in them.

    What is an IPO?

    IPO stands for Initial Public Offering

    • Companies need capital, so they raise it in the forms of IPO and shares from public investors.
    • People have a point of view that stock prices increase after an IPO.

    Following factors you can consider before going Public

    • There is a buzz in the market about your Startup.
    • The company has been financially strong for the last three years and is making good profits.
    • You hear about your company quite often.
    • The company holds a strong vision.

    We are observing a trend here. Not only Indian tech startups are going public, but almost every startup is getting in the waiting list to go public in 2021.

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    Why are Startups going public in 2021?

    Money circulation by Central Banks

    The Central banks are pumping new money into circulation in the hopes of tackling the aftermath the pandemic has left the economy in.

    Where is this cash ending up?

    The way for this money is paved to the path of the financial markets, mainly stocks. Now that means many of the giant institutions have plenty of money floating in so that they can invest in. Which leads us to another question: Where? These institutions now have the power to invest in IPOs.

    Startups like Zomato, Nykaa, PayTM, Delhivery, some of which have already been made public and some that are gearing to go public, have the intuition that they can catch the interest of these investors.

    It is becoming, a regular thing now for public valuations to overtake the private ones. Many people chip in, thinking that what they invest in will see growth in the future. The shares are rapidly growing, so if your startup is waiting to go public. There is no better chance and time than now to grab the opportunity.

    Possibilities of recovery

    The other part of the story is that many say that with stocks going up to the skies. With the investors and the Indian public pooling in money for the vision, your startup holds even if you have landed into the mess of running into loss. There is a chance of new money coming in. And the value of your startup will be much more than you expected.

    Registrations are easier than before thanks to SEBI (Securities and Exchange Board of India)

    The days of waiting are over and long gone. There are many ways to get listed on the IPO list faster. SEBI (Securities and Exchange Board of India) has made it easy for the startups to list themselves in India, introducing the Innovators Growth Platform, also making changes for them to get listed domestically.

    Delays due to the pandemic

    One of the other reasons is none other than the pandemic itself. It really shook up the world, bringing everything to a halt and slowing down many aspects of our lives. Seeing the stability and growth, the other startups are sure in a hurry to get themselves listed as soon as the pandemic did put a stop to the process. And it would not hurt to take advantage of the situation and accelerate it.

    Pros and Cons of Registering for an IPO

    Pros of registering for an IPO

    1. It helps in fundraising.
    2. Creates credibility and publicity.
    3. Having stocks as a means of payment.
    4. Reduced overall cost of capital.

    Cons of registering as an IPO

    1. There’s market pressure.
    2. Needs additional regulatory requirements.
    3. Potential loss of control.
    4. Transaction costs.

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    What happened When Zomato went public?

    • A big deal was made when Zomato went Public. It sent the internet into a frenzy.
    • The value of Zomato went from $5.4 billion, with the expected value of its stock to hit $7.5 billion.
    • People saw humongous potential in it as it is one of the fastest growing B2B segments in the food market.
    • It was backed by investors like the Ant Group, Info Edge, Ant Financial, Temasek, and more.
    • Tiger Global, Kora, Luxor, Fidelity (FMR), D1 Capital, Baillie Gifford, Mirae, and Stead view joined Zomato’s board.

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    List of startups that have opted for IPOs in India

    • Zomato
    • BYJU’S
    • Delhivery
    • LIC
    • Policybazaar
    • Freshworks
    • Pepperfry
    • Flipkart
    • Nykaa
    • Bajaj Energy

    FAQ

    Which Indian startups went public in 2021?

    Policy Bazaar, Delhivery, Nykaa, Paytm and Zomato are few startups that went or are preparing to go public in 2021.

    How many unicorns are there in India in 2021?

    There are 53 unicorns in India as of June 2021.

    What is an IPO?

    IPO is a fundraising method where companies list their stocks in public to raise capital from public investors.

  • Juicy Chemistry Startup Story – Revolutionizing Skincare in India!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Juicy Chemistry.

    When it comes to the cosmetic industry, consumers are always concerned as to what goes behind the scenes while making these products and mainly the concern is about the ingredients. For the same reasons, nowadays we see a huge buzz about organic products or natural hair care and skin care products. To capitalize this buzz and to level up this segment in the beauty care industry, Megha Ahser and Pritesh Asher are the Owners of Juicy Chemistry.

    Juicy Chemistry was started with the aim of providing simplified skincare. The vision is to dig deep into the nature and it’s method of renewal and rejuvenation and use all organic materials and essential oils to form skincare products. Their products are cruelty free, synthetic products free and are also vegan, free of artificial fragrance, have no preservatives or synthetic additives.

    Let’s go through the Journey of Juicy Chemistry from 0 to 100+ product ranges in just 5 years. Also know about Juicy Chemistry Owner, Revenue, Funding, Net Worth, Business Model, How Juicy Chemistry Started & more..

    Juicy Chemistry – Company Highlights

    Startup Name Juicy Chemistry
    Headquarter Coimbatore, Tamilnadu
    Sector Organic Beauty
    Founders/Owners Megha Asher, Pritesh Asher
    Founded 2015
    Valuation $26 million or Rs 190 crore (2021)
    Total Funding $6.95 Million
    Revenue/Turnover Rs 6.25 crore (FY20)
    Parent Organization Juicy Chemistry private limited
    Website juicychemistry.com
    Contact hello@juicychemistry.com

    Discover more about Juicy Chemistry’s Success Story:

    Juicy Chemistry – Latest News
    Juicy Chemistry – About and How it Works
    Juicy Chemistry – Target Market Size
    Juicy Chemistry – How it started?
    Juicy Chemistry – Products/Services
    Juicy Chemistry – Founders/Owners and Team
    Juicy Chemistry – Name, Tagline and Logo
    Juicy Chemistry – Business Model and Revenue Model
    Juicy Chemistry – Startup Launch
    Juicy Chemistry – User Acquisition and Growth
    Juicy Chemistry – Revenue
    Juicy Chemistry – Startup Challenges
    Juicy Chemistry – Funding and Investors
    Juicy Chemistry – Advisors and Mentors
    Juicy Chemistry – Recognition/Achievements
    Juicy Chemistry – Future Plans
    Juicy Chemistry – FAQs

    Juicy Chemistry – Latest News

    June 2021 – Juicy Chemistry has raised funds from Spring Marketing Capital, as part of investment firm’s ‘Skin in the Game’ fund, that counts Verlinvest as an anchor investor.

    March 2021 – Juicy Chemistry raised $6.3 million in Series-A funding round led by Belgium-based investment firm Verlinvest. According to Fintrackr’s estimates, Juicy Chemistry’s valuation stands at Rs 190 crore or $26 million.

    Juicy Chemistry – About and How it Works

    Juicy Chemistry started with a mission to spread awareness about certified organic skin, hair and personal care products and making people understand that every thing that we need for a healthy and beautiful skin is available from nature’s lap and to believe that labs can produce better ingredients then nature is just a fad!

    To get more people to use cruelty free organic products, to make them realize that chemical free does not mean it won’t be effective. Instead organic products are the future and should be used on a large scale as they promote sustainable development and organic well-being.

    Juicy Chemistry has come pretty far since it started five years ago. They have grown to have a 100+ product range.

    Juicy Chemistry – Target Market Size

    The company’s main target audience is people who are concerned about harsh chemicals and toxins in their current skin & hair care products and also customers who want to elevate their current choice of product from the “natural’ category to certified organic products.

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    Juicy Chemistry – How it started?

    After suffering for over a decade with hyper-sensitive and acne-prone skin, and consulting with numerous dermatologists, Megha found that the products simply lacked efficacy. Disappointed, she wanted to try the organic route. But, a chance encounter with a sales person, trying to sell natural products, made Pritesh realize that some of the ingredients listed were used by them at their petroleum products manufacturing unit as raw material!

    A deeper study shockingly revealed that most personal care products, including baby care contained these harmful ingredients! As they shared their thoughts with family and friends it increasingly became clear that there was either very little awareness about such chemicals present in products and their adverse effects, or there was no alternative available for consumers to switch to a skin care brand that was truly natural. Either way there was an obvious gap in the market.

    Coming from a manufacturing background, Pritesh who is one of the founders, had learnt and specialized in complex formulations and manufacturing techniques amongst other business intricacies. They decided to put this knowledge in use to formulate a unique skincare line to provide simplified solutions. To study it in detail, they also compiled data of their current customers, did some social media advertisements and then analyzed social sites and website reach.

    By digging deep into Nature and its methods of renewal and rejuvenation, Juicy Chemistry’s products were formulated. The intensive research into essential oils and traditional skincare ingredients forms the foundation of the products. They are all formulated with absolutely no chemicals or preservatives.

    Juicy Chemistry started with Rs 5000/- and a make shift 10*10 kitchen in early 2015 with 2 employees. They added additional manufacturing facility in 2018 to make their current facility at 10,000 sq ft.

    Juicy Chemistry – Products/Services

    Juicy Chemistry believe that shopping for personal care products for you and your family should be both delightful & holistic. Personal care should not just be a sweet smelling experience, but should create the perfect harmony between the body, mind and spirit.

    In line with their brand ethos, Juicy Chemistry is India’s first and only skin care brand to offer a complete range of skin care, hair care, personal care and aromatherapy products which are certified organic by Ecocert (France) in accordance with COSMOS V3 standards.

    By drawing inspiration from nature, and understanding the power of its rich flora, the company help in creating the perfect chemistry between you & nature. Their unique formulations are designed in house and every ingredient earns its place to achieve a specific result. The team carefully mix ingredients in precise quantities and make their products in small-batches to ensure maximum effective shelf-life.

    Each product is handcrafted with the finest local produce and organic essential oils, to make your Juicy Chemistry experience a sheer indulgence! In addition to their commitment to provide pure & green products, Pritesh and Megha also believe that consumers have the right to know the ingredients in their product. Their products are cruelty free, synthetic products free and are also vegan.

    The company proudly list out every ingredient used in their product so that customers can make informed choices. Start looking at the labels in your skin care products for ingredients. The more you read about cosmetic ingredients, the more you will be able to make informed choices. Juicy chemistry provide you with the starting base for a sound understanding of the beauty industry and the importance of using natural and organic products. It’s all about creating your “Juicy Chemistry” with nature!

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    Juicy Chemistry – Founders/Owners and Team

    Juicy Chemistry was founded by Megha and Pritesh Asher in 2015.

    Megha and Pritesh Asher
    Juicy Chemistry Owner – Megha and Pritesh Asher

    Both Pritesh and Megha studied at Chinmaya International Residential school and went on to pursue their Bachelor’s degree at Griffith University, Australia. Megha was doing her degree in Criminology and Criminal Justice system while Pritesh was doing his bachelors in Business management. Megha went on to complete her masters in Journalism and mass communication, Pritesh came back to join his family business. Post marriage in 2009 with Pritesh, Megha moved to Coimbatore and started a clothing line as she was passionate about designing and couture.

    “At the ideation stage of Juicy Chemistry, we honestly did not have any experience of starting a skin care brand and a bootstrapped brand. With a seed money of Rs. 5,000, we started from scratch right from researching, trials and testing, sales, exhibitions, accounts etc. As we learnt, we brought in more staff and passed on the skill and continued to empower the team to make errors but learn quickly from the mistakes we made and now we are 35 member team and all of members including the few members are now the part of our core mid-level team. Apart from them we also now have a Consultant CFO, and financial advisors on board. We are actively looking to fill our CXO level teams in the near future.”, said Pritesh and Megha Asher.

    They strongly adhere by the saying, “Team work makes the dream work.” And it quite does. The founders have got an amazing set of key workers who put their best foot forward to bear exceptionally tangible results.

    During the initial product development days, the team was trying to formulate a soap using fresh beetroot juice and expected a completely different outcome to what they were expecting and Pritesh claimed that some Juicy Chemistry of ingredients and that pretty much stuck! This is how the company got it’s name.

    Juicy Chemistry logo

    Juicy Chemistry – Business Model and Revenue Model

    Juicy Chemistry is predominantly a B2C business model with 90% of its revenue coming from online channels. Along with Juicy chemistry’s website, the brand also retail on Nykaa, Amazon, Myntra and other online channels. Juicy Chemistry also has a flagship store in Coimbatore and plans to expand its online presence aggressively in the coming days.

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    Juicy Chemistry – Startup Launch

    Starting from a small 10*10 kitchen, juicy chemistry’s initial marketing efforts were more about educating the customers on the harmful ingredients that were hidden in everyday use cosmetics and even baby care products.

    They participated in small trade shows that gave them the opportunity to get new customers and also to get feedback on their product. The company kept running out of products and customer always came back for more. A lot of their marketing was through word of mouth and fortunately continues to be so even today

    Juicy Chemistry – User Acquisition and Growth

    “To be very honest, we believe that no amount of marketing dollars spent is going to win you a customer the second time if the product and service offered in not worth customer’s money. For us, at juicy chemistry, customer satisfaction remains the top priority and word of mouth marketing has worked exceptionally in our favor. We also work closely with social media influencers to spread the message of simplified skin care and that has helped us grow exponentially.”, said Megha Asher, co-founder of Juicy Chemistry.

    The company also have recently started cross promotions with brands with similar synergies. For example, they did a cross promotion activity with a healthy snack bar company and created trial experiences by sending their customer the fast moving health bars with online orders and the same was done by them and it was a very successful campaign as the customers got to try the product first hand and that gave them the confidence to come back and try more of their products.

    The company has grown by 60% in the last 12 months and is on track to cross revenues of 15 Crores in the next fiscal year. They started with 5 SKUs and 17 lakh revenue in the first year and currently doing over 7.5 Crore in revenue in the FY 19-20.

    Juicy Chemistry – Revenue

    Juicy Chemistry clocked revenue of Rs 6.25 crore in FY20. It is eyeing 4x growth and hopes to achieve sales of Rs 25 crore by the end of FY21.

    Juicy Chemistry – Startup Challenges

    One major challenge faced was customer’s questions about how their product is any different from other skincare products. The team understood this question from a customer’s point of view as they are constantly bombarded with products claiming to be natural/pure/organic or even Ayurvedic.

    “We knew it was not enough to just claim that our product was organic and natural, it had to be proved to our biggest and most important stake holders, our customers.” – Pritesh Asher.

    Today, Juicy Chemistry is India’s first & only skin care brand to have certified its entire range of skin care products under the ECOCERT Certification (France) according to COSMOS Standards under the Organic category.

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    Juicy Chemistry – Funding and Investors

    Juicy Chemistry has raised a total funding of more than $6.95 million.

    Date Stage Amount Investor
    May 2020 Angel round $650K Akya Ventures , Mr. Amit Nanavati
    March 2021 Series A $6.3 Million Verlinvest
    June 2021 – Undisclosed Spring Marketing Capital

    Juicy Chemistry – Advisors and Mentors

    Veda corp has come on board as their financial advisors and will continue to guide them through the journey. They are also on their advisory team and helps them with strategies that can assist them right from products, marketing, team, networking, technology and all other value additions.

    Juicy Chemistry – Recognition/Achievements

    Juicy Chemistry is the first ever Indian brand with a complete certified organic products range by Ecocert (France) in accordance with COSMOS V3 Standard. COSMOS ORGANIC requires that at least 95% of the Ingredients should be from certified organic sources and the balance 5% should be natural.

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    Juicy Chemistry – Future Plans

    The company see themselves doing a lot more products in the next 5 years, more organic, more rejuvenating products and also support sustainable development in the process. They are as excited and as driven about creating products as they were and they’ll be after five years too. Juicy Chemistry target to reach 30 Cr Revenue in the next 2 years and 65 Cr Revenue in the next 4 years of operations. And they’re very positive, dedicated about creating more organic products and delivering it to customers. They want to strive to be transparent, authentic and real with our consumers.

    Juicy Chemistry – FAQs

    Who is Juicy Chemistry Owner?

    Megha Asher and Pritesh Asher founded Juicy Chemistry in 2015.

    Is Juicy Chemistry Indian Brand?

    Yes. Juicy Chemistry is Indian brand. It is headquartered at Coimbatore, Tamilnadu.

    What is Juicy Chemistry?

    Juicy Chemistry started with a mission to spread awareness about certified organic skin, hair and personal care products and making people understand that every thing that we need for a healthy and beautiful skin is available from nature’s lap and to believe that labs can produce better ingredients then nature is just a fad!

    How much is the revenue of Juicy Chemistry?

    Juicy Chemistry clocked revenue of Rs 6.25 crore in FY20. It is eyeing 4x growth and hopes to achieve sales of Rs 25 crore by the end of FY21.

  • Startups That Are Funded By Katrina Kaif

    From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased.

    Bollywood celebs like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Madhuri Dixit Nene, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have become investors or angel investors, while some have also started their own venture by becoming entrepreneurs.

    This includes Katrina Kaif who is a British actress that predominantly works in Hindi Cinema. She is one of the highest paid actress in India and is known for her Box office hits like Namastey London, Zindegi Na Milegi Dobara, Bang Bang, Tiger Zinda Hai, Raajneti, etc.

    Besides acting Katrina is also involved with her mother’s charity and participates in many stage shows. The actress has recently funded in the e-commerce startup Nykaa and has also started her own makeup brand known as Kay beauty.

    Nykaa
    Kay Beauty
    Frequently Asked Questions

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    Nykaa

    Nykaa is an Indian Online shopping site that sells cosmetics and skincare/beauty products. The company was founded by Falguni Nayar and is the number 1 online marketplace for beauty and wellness products in India. Nykaa has its headquarters in Mumbai, Maharashtra and was established in 2012.

    The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020 and has grown into a unicorn company with the help of many such investments.

    Nykaa is currently present in over 70 stores in India including products from from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy among others.

    The main competitors of Nykaa in India are companies like Amazon Fashion, Flipkart Fashion and Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. Nykaa is known to have huge portfolio of more than 1,500 brands with a range of 1.3 lakh products available on all its platforms like website, app and stores.

    Katrina Kaif with Falguni Nayar, the founder of Nykaa
    Katrina Kaif with Falguni Nayar, the founder of Nykaa

    Nykaa also offers a wide variety of beauty and grooming products for men, the website also includes Nykaa Pro which caters to their customers with beauty needs and special offers. They also have their own in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. The company also raised Rs 100 Crore from TPG Growth which is an American private equity firm in April 2019.

    Katrina Kaif launched her make up brand Kay Beauty in 2019 and went on to invest an undisclosed amount in Nykaa through a secondary transaction. When asked about why she choose to invest in Nykaa, the actress replied by saying that she was familiar with growth of the company’s equity and market leadership and so becoming an investor was a logical step to do.

    She also added that Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires Katrina’s work ethic and understanding of beauty products.

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    The Venture started by Katrina Kaif

    Kay Beauty

    Kay Beauty is an Indian Cosmetic Brand that was founded by Katrina Kaif, this beauty line is available on the Nykaa’s website and its retail stores. Nykaa currently has two types of store which are Nykaa On trend and Nykaa Luxe.

    Kay beauty is divided three sections which are Kolor, Kover, Kare. The Kolor represents the color cosmetics with eyes, Lips and Nails, while Kover and Kare includes face products with nourishing ingredients. The brand has 48 different pieces of makeup products for eyes and lips just from Kolor Category.

    #ItsKayToBeYou Campaign

    These products are affordable and are priced at Rs. 249 to Rs. 799. Kay Beauty is India’s first celebrity brand. According to Katrina it has been a long journey and a lot of work for creating the brand the way she wanted it to be. The actress is involved in making decisions from the quality of the products to the textures of the company’s first campaign and photo shoot for the brand.

    The Kay Beauty brand was created by Katrina because she is passionate about makeup, understood the art of makeup and gained knowledge about it through her experience of being a model and actor. Which is why the actress know exactly what to convey to consumers when it comes to Kay Beauty.

    The company manufactures products that are said to be high-performance and long lasting while caring for ones skin at the same time. Commenting on her vision for the brand Katrina added that Kay beauty is not just another brand endorsement, but her own brand that truly represents who she is.

    The Kay Beauty is good at marketing its products and has come up with many interesting hashtags such as the #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that has care ingredients to nourish the skin.

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    Nykaa’s partnership with Kay Beauty

    Kay beauty has also recently made a partnership with Nykaa, after which the company gave the Kay beauty team full freedom to create and market the brand.

    Katrina partners with nykaa because Nykaa’s team has knowledge on creating unique formulations, educating the consumer and bringing the best beauty trends in the market. What Nykaa also has is a strong network of online distribution and stores all across India which will help the brand reach to top tier cities.

    During the launch of Kay Beauty, Falguni Nayar, founder and CEO Nykaa added,

    “The launch of Kay Beauty is a proud moment for Nykaa too because it is the country’s first celebrity beauty brand. I have always admired Katrina’s independent spirit and was also inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked relentlessly with passion and dedication to bring this vision to life.”

    Katrina also mentioned that this partnership has all the ingredients she is looking for, as Nykaa has all information in business, distribution and technical side of things which is very necessary while starting a brand.

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    Frequently Asked Questions

    Who is Katrina Kaif?

    Katrina Kaif is a British actress that predominantly works in Hindi Cinema and is one of the highest paid actress in India.

    Which startup did Katrina Kaif fund?

    Katrina Kaif has invested an undisclosed amount in omnichannel lifestyle retailer Nykaa in October 2020.

    What is Nykaa?

    Nykaa is an Indian online shopping site that sells cosmetics and skincare/beauty products.

    What is the makeup brand of Katrina Kaif?

    Katrina Kaif has launched her own cosmetic brand Kay beauty in partnership with Nykaa.

    What is the net worth of Katrina Kaif?

    The net worth of Katrina Kaif is estimated to be around $6 million.

  • The Startups That Are Funded By Alia Bhatt

    The Covid 19 pandemic has affected the startup ecosystem in India, as many startups found it difficult to find investors or get funds. Another industry that had a tough year was film industry, as the theaters were closed and many movie releases and productions were halted. Which is why many A-list Bollywood celebrities have resorted to investing in startups that are innovative and have potential.

    Bollywood actresses like Alia Bhatt have not only backed and invested in startups but have also started their own ventures like the Ed A Mamma. These celebrities are known to have a large following and platform to reach out to more people, which is why it is no surprise as to why startups now prefer to be funded by popular celebrities or even for endorsements and investments. Over the past few years popular celebrities like Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, Katrina Kaif, Deepika Pakudone, etc have shown considerable interest in funding the budding startups.  

    Having a celebrity to endorse and invest in the venture helps startup get noticed in the overcrowded startup space. When it comes to Alia Bhatt, the actor chooses to tread safely while making investments in startups or even starting her own venture. The Raazi actress, is known to invest in FDs and Bonds showing that she does have some business acumen and is not a risk taker when choosing the right startup to invest in.

    Alia Bhatt is a one of the highest paid actress of India, known for her work in movies such as Gully Boy, Udta Punjab, Dear Zindagi, etc. Besides her acclaimed acting career, Bhatt has also launched her own line of clothing and handbags as well as a production company known as Eternal Sunshine and is the founder of the ecological initiative called CoExist. Here are the startups the actress has invested in:

    Ed A Mamma
    Nykaa
    StyleCracker
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    Ed A Mamma

    The actor launched her own sustainable clothing apparel brand for children known as Ed A Mamma in October, 2020. The brand is said to make clothes only for children from the ages of 2 to 14 years old. Ed a mamma focus creating a clothing line that is environmentally friendly as they us natural fibers including plastic free buttons and trims. The company is self-funded by Alia Bhatt and is also a homegrown brand that goes with “Made In India” ethos. The brand is keen on making gender neutral t-shirts from organic cotton, while the products come in an affordable range of Rs 349 to Rs 1,499 where the starting price for organic t-shirt is Rs 799.

    Another interesting fact about the brand is its waste management, the company reuses and recycles by using leftover clothing and cloth scrapes to make hair ties and potlis bags. The actor turned investor and now entrepreneur said that she specifically choose to make clothing line for children because they were already many fashion labels that made clothes for the age groups of 25 to 45 years old with high competition in the market. Which is why the Alia and her team decide to bridge the gap and create a made in India and a world class children clothing brand. The company hopes that with the brand the children will develop a love for nature at a young age.

    About Ed a mamma 

    There a many ecofriendly benefits that come along with Ed a mamma products such as non-synthetic garments, buttons that are not made from plastic and even seed bombs that can help you grow a garden. In an interview Alia added that, “children are extremely caring and if you create planeteers at a young age you can help save the planet for years to come.” Alia has also launched CoExist which is an ecological initiative done to raise awareness on the welfare of the street animals. The Ed a mamma clothing line has already said to have sold over 70% of its first season’s collection through Firstcry.com which is an ecommerce website for kid’s products.

    The brand is called Ed a mamma because Alia was inspired by a story series she was working on which was based on a little dog named Ed and his mamma a little girl. According to the actress the idea that she derived from this was to create a universe where the girl and the dog would go on adventures and save the planet from pollution. Another focus of the company was to make a homegrown brands for promoting the Made in India initiative. As a result the company manufactures its products in factories from Mumbai, Tripura and Kolkata among others.

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    Nykaa

    Nykaa is a popular ecommerce platform that sells cosmetic and beauty products and is now a Unicorn Company. After actresses like Katrina Kaif, Alia Bhatt also invested an undisclosed amount to Nykaa in 2020. Nykaa which was established in 2012 has grown into a unicorn company with the help of many such investments. The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020. Founded in 2012 by Falguni Nayar, Nykaa is the number 1 online marketplace for beauty and wellness products in India.

    Nykaa logo and products
    Nykaa logo and products

    Nykaa now has a presence over 70 stores in India and also sells products from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy. The competitors of Nykaa competes with companies like Amazon Fashion, Flipkart Fashion and lastly Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. It also has a portfolio of more than 1,500 brands with a variety of 1.3 lakh products available on all its platform like website, apps and 70 offline stores.

    Not only that Nykaa also offers a wide range of beauty and grooming products for men, along with Nykaa Pro the company also caters to their customers with beauty needs and special offers. They are also known for their in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. In an interview CEO and founder of Nykaa, Falguni Nayar confirmed Alia funding and added, “There are three reasons to why she wanted to invest in Nykaa, it was because it has Indian roots, it is founded by a woman and is the proof that the best in India can take on the best in the world.”

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    StyleCracker

    StyleCracker is another startup that is funded and backed by Alia Bhatt. StyleCracker is a fashion tech startup which was founded by Dhimaan Shah and Archana Walavalkar in the year of 2013. The company is known for its advancements in technology that develops the StyleCracker Box which helps people to get styled and look good. The company offers many options for personalization to its customers and has a huge opportunity when it comes to using technology to decode the fashion requirements of the Indian consumer. The company is known for celebrity customized boxes that usually contain apparel, cosmetics, accessories, and sometimes even footwear.

    Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar
    Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar

    The company has its headquarters based in Mumbai, Maharashtra. The procedure to get one these boxes start with the customers filling a form based on their like/dislikes and preferences, their personal details which are the measurement of their body shape, size and the budget range. Based on that information the customer receives a fashion box that is curated by many celebrity stylist. Once they receive the box, the customers have an option to keep or replace some or all items that they don’t like. The customized boxes are currently priced at Rs 1,999, Rs 2,999, Rs 4999 and even Rs 6,999, while the customers can choose boxes between the four.

    The company has shipped over 50,000 customized boxes in more than 35 cities. In an interview Alia Bhatt disclosed on why she backed the startup company stating that, “What I like the most about Stylecracker is that it bridges the gap between the individual and the expert”. This company is the country first ever online personal styling portal that is designed to make life easier and convenient especially for the women that are busy or need experts help to improve their style. The website also allows women to choose between work wear, western style or even ethnic fashion among others and also have style for sizes up to 4XL.

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    Frequently Asked Questions

    Who is Alia Bhatt?

    Alia Bhatt is one the most popular and highest paid actress of Bollywood.

    What are the startups Alia Bhatt has invested in?

    The startups Alia Bhatt has invested in are StyleCracker and Nykaa.

    What is Ed A Mamma?

    Ed A Mamma is sustainable clothing apparel brand for children started by Alia Bhatt.

    What is Nykaa?

    Nykaa is a popular ecommerce platform that sells cosmetic and beauty products.