Tag: Nuutjob

Shark Tank India has become one of the most popular shows among people these days. The energy, the innovative ideas, and, of course, the sharks—everything is top-notch.

A shark, who is super trendy and seems to be loved by all for his quirky nature, is Aman Gupta. The co-founder of boAt, with his exceptional marketing strategies, has made his products the top choice for consumers across the country.

Aman Gupta has successfully created a strong presence for his company in an extremely competitive market. It is his strategic skills, strong planning, and excellent execution that have made him a celebrated entrepreneur in India.

He has a firm belief in the growing wave of entrepreneurship in India. This belief has led him to become a keen investor in numerous companies such as Shiprocket, Skippi Ice Pops, Freecultr, The Renal Project, 10Club, and more.

In this article, let’s explore Aman Gupta’s portfolio and understand his strategic investment acumen.

About Aman Gupta
List of Aman Gupta Investments
Startups Funded by Aman Gupta

• Hoovu Fresh
• STAGE
• Gear Head Motors
• Very Much Indian
• WYLD
• Licious
• Floryo
• The Renal Project
• WickedGud
• Bummer
• Skippi Ice Pops
• Shiprocket
• Anveshan
• AyuRythm
• 10Club
• Peeschute
• Beyond Water
• InACan
• Farda Clothing
• Nuutjob
• Altor
• Bluepine Foods
• COCOFIT
• Find Your Kicks India
• Brainwired
• Jain Shikanji
• Namhya Foods
• Revamp Moto
• Ariro
• Raising Superstars
• Growfitter
• Chargeup
• Hammer
• Loka
• Beyond Snack
• EventBeep
• Meatyour
• The Yarn Bazaar
• Let’s Try

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About Aman Gupta

Aman is a popular young entrepreneur in India. He is the Co-founder and Chief Marketing Officer of boAt. The businessman hails from New Delhi, India. He completed his graduation from Delhi University.

He also went to the Institute of Chartered Accountants of India and the Indian School of Business. After that, he went to Northwestern University- Kellogg School of Management for his Masters of Business Administration.

Aman started boAt, the Indian consumer electronics brand, in 2016. The company makes wireless earphones, wired earphones, smartwatches, Bluetooth speakers, and more. It is India’s fastest-growing audio and wearables brand.

Before starting the brand, he worked for companies like Citi Bank, KPMG, HARMAN International.

Aman is a passionate young entrepreneur who has created a space under the 40 most popular entrepreneurs in India.

Success Story of Aman Gupta: CMO and Co-Founder of boAt

Explore the inspiring success story of Aman Gupta, from his early achievements to leading one of India’s top consumer electronics brands. Discover more about his education, CA journey, family, and more.

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List of Aman Gupta Investments

Here is a comprehensive list of all the Aman Gupta invested companies, as sourced from Tracxn:

boAt Success Story: How It Became the World’s 5th Largest Wearable Brand | Valuation | Business Model | IPO | Funding

boAt is a Gurgaon-based company founded by Aman Gupta and Sameer Mehta in 2016. Discover more about boAt’s business model, founders, valuation, startup story, acquisitions, IPO, funding, logo, and more.

StartupTalkyPurbalee Dutta

Startups Funded by Aman Gupta

Aman is an experienced entrepreneur who started a brand and made it a huge name in the country. He is a man of ideas, execution, and marketing and is a great supporter of young entrepreneurs and the startup industry. Over his years of entrepreneurship, he has invested in many startups in various fields.

Here’s a look at all the investments made by the most entertaining shark in Shark Tank India, Aman Gupta.

Hoovu Fresh

Hoovu Fresh is a Bengaluru-based startup that delivers puja flowers to your home. It started in the year 2019. The startup aims to create a supply chain that adds value to both the farmer and the end customer.

Hoovu Fresh appeared on Shark Tank India season 2 and bagged a deal from Aman Gupta and Peyush Bansal, where Aman invested INR 50 lakhs in exchange for 1% equity.

STAGE

STAGE is the creator of an OTT platform that provides entertainment content in local languages. The startup was founded in 2019. The platforms offer a wide variety of short-form video content under different categories like comedy, poetry, storytelling, and more.

The startup made an appearance on Shark Tank India season 2 and got a deal from Aman Gupta, Namita Thapar, and Peyush Bansal. Here, Aman invested INR 50 lakhs for 0.2% equity and also gave INR 50 lakhs in debt at 18% interest.

Gear Head Motors

Gear Head Motors (ghmev) is an electric vehicle company founded in 2018. The startup provides innovative electric bicycles and tricycles. It is India’s first company which is attempting to save the world from the horrors of biofuels. Due to increasing carbon footprints, the startup is working to provide effective, efficient, eco-friendly, and cost-effective means of transport for all classes of people.

Gear Head Motors bagged an investment deal from Aman and Peyush worth INR 1 crore in exchange for 6.67% equity. Aman’s investment in this case was INR 50 lakh for 3.3% equity.

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Very Much Indian

Very Much Indian is an online store founded in 2016. It offers a variety of woven sarees handcrafted by the weavers of India. The startup is powered by the ideas of handloom and art and aims to bring back heritage sarees for the new generation. It sells a variety of sarees, including Paithani, pure silk, Banarasi, Kota, Kalamkari, Maheshwari, and others.

Very Much Indian received funding worth INR 50 lakh in exchange for 10% equity in the company from Aman Gupta and Namita Thapar on Shark Tank India season 2. Aman invested INR 25 lakh and got 5% equity in the company.

Floryo

Floryo, founded in 2019, is a retail platform that offers a variety of freshly milled flours, freshly milled grains, and also customised flours. The varieties of whole grain flours offered include functional multigrain flour, gluten-free multigrain flours, customised multigrain flours, and many more. This allows the customers to easily get a variety of flour in one place.

Floryo raised a seed round of $1.3 million in August 2022 from Aman Gupta and seven other investors.

Licious

Licious is an online delivery platform that delivers fresh and quality meat products. The startup was founded in 2015. The platform operates on a farm-to-fork model and offers meat, lamb, and seafood products that are procured, processed, and stored. Customers can have fresh meat delivered to their homes with Licious.

Licious raised a Series F2 round worth $150 million in March 2022 from Aman Gupta, Zerodha’s founders Nithin and Nikhil Kamath, and others.

Licious Success Story – Meat And Seafood Company

Licious is a Bengaluru-based company. Licious business model is a farm-to-fork one. Know about the Licious Startup story, its Founders, Revenue, and Growth story here.

StartupTalkyPurbalee Dutta

WYLD

WYLD is a phygital payment card and mobile application. Founded in 2022, WYLD allows users to shop at a variety of its partner brands, online or offline, using the card. When the users post about the purchased product or the brand from where the product has been purchased, then the users earn cashback based on their presence on social media channels, which is measured by their WYLD score. It is simply meant for active users of social media, which enables them to monetize their influence with every purchase.

WYLD raised $350K in Pre-seed funding in March 2022 from boAt co-founders Aman Gupta, Sameer Mehta, and others.

The Renal Project

The Renal Project is an operator of a chain of dialysis-focused micro centres, founded in the year 2019. The micro centres enable kidney patients to have dialysis therapy every 2-3 days without travelling afar. The company is meant to make the process of dialysis easily accessible for patients. The startup made an appearance in Shark Tank India season 1 and bagged a deal. Aman invested INR 50 lakhs for 3% equity.

WickedGud

WickedGud is a startup founded in the year 2021. It changes the way people eat their comfort food. Their products are packed with essential nutrients and made with plant-based ingredients. These are gluten and maida-free. The company offers a guilt-free experience of eating comfort foods to customers. The company raised funding in its pre-seed round in July 2021 worth $340k from Aman Gupta and seven other investors.

Bummer

Bummer is an innerwear brand for both men and women, founded in the year 2020. The company offers a wide variety of innerwear. These are made from micro modal fabric and are sustainable. These are available in bold colours and quirky designs. The company targets millennials’ by making them feel comfortable and confident from within. Aman funded the startup with INR 37.5 lakhs for 3.75% equity.

Skippi Ice Pops

Skippi Ice Pops operates as an ice popsicle brand, launched in the year 2020. They make ice popsicles with natural sweeteners, preservatives, and colours. It comes in many different flavours which do not include any artificial ingredients. The brand offers clean, green, and healthy ice popsicles. Aman Gupta invested INR 20 lakh for 3% equity in the company.

Shiprocket

It is an e-commerce shipping platform, founded in the year 2017. Shiprocket enables cost-effective shipping for direct-to-consumer retailers. The company uses a machine learning-based data engine that recommends the best courier services for a business.

Selecting the courier service, printing shipping labels, and order tracking, all get done in one place. This helps businesses with easy shipping and returns. The company raised $185M Series E in 2021 from Aman Gupta, the 9Unicorns Accelerator fund, and twelve other investors.

Shiprocket Success Story – Best Shipping Solution For MSMEs

Shiprocket is a logistic startup founded by Saahil Goel and Gautam Kapoor. The company provides tech-enabled logistic solutions. Read more to know their success story.

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Anveshan

Anveshan is a producer of organic and eco-friendly food products, founded in the year 2020. The company delivers products like cold-pressed oils, honey, and A2 Vedic Bilona ghee, by using technologies like IoT, blockchain, spectroscopy, and more.

The startup helps customers replace unhealthy kitchen ingredients with high-quality, natural, reasonable, and the littlest processed food products. The company raised INR 1.12 crore in a seed round from Aman Gupta and six other angel investors.

AyuRythm

AyuRhytm is a personalized digital platform for holistic wellness, founded in the year 2017. The company’s app provides personalized suggestions on yoga, meditation, and food by using an AI algorithm. This enables the users to buy products and services to achieve their wellness goals. It is a perfect blend of ancient science and modern technologies. Aman Gupta invested INR 75 lakhs in exchange for 2.68% equity in the company.

10Club

10Club is a provider of e-commerce support services, launched in the year 2021. 10Club company helps new e-commerce businesses with support related to operations, and actionable insights, and thus, helps them grow their business. It takes care of business reviews, paperwork agreements, fund transfers, and more. The company raised a seed round in June 2021 worth $40 million from Aman Gupta and five other investors.

Peeschute

PeeSchute is an innovative unisex pocket-sized toilet. The company started in the year 2018. The product is used to urinate when access to a washroom is difficult. It is a paper bag that solidifies human urine immediately. This makes the product leak-proof, odourless, hygienic, and travel-friendly. Aman funded the startup with INR 75 lakhs in exchange for 6% equity in the company.

Beyond Water

Beyond Water startup provides natural and delicious hydrating solutions, founded in the year 2020. They make water enhancers that come in small-sized bottles. A single bottle makes for up to 24 servings. It consists of naturally sourced ingredients and comes in different flavours. It adds vitamins along and makes your normal water consumption healthy. Aman Gupta funded INR 37.5 lakhs for 7.5% equity in the company.

InACan

InACan is a beverage startup, founded in the year 2020. The company produces premium, low-calorie, and ready-to-drink, cocktails. The cocktails are crafted in canned form from their own distilleries. These are available in various flavours. This enables the consumers to enjoy quality craft delicious cocktails in a can. He funded 20 lakhs INR for 2% equity of the company.

Farda Clothing

Farda Clothing is a streetwear brand, launched in the year 2021. It is a premium customized brand that offers exclusive and handmade designs. The brand is known for its unique and funky clothing for both men and women. The startup’s primary market is millennial customers. The startup bagged a deal from Aman Gupta and Namita Thapar worth INR 30 lakhs for 20% equity, where Aman invested INR 15 lakhs for 10% equity.

Nuutjob

Nuutjob deals in men’s hygiene products. The startup was founded in the year 2021. They have products for men’s grooming and intimate hygiene. The company’s products prevent irritation, sweating, and bad odour, by keeping the intimates clean and dry. The products maintain a suitable pH balance around men’s private parts. The boAt co-founder funded INR 8.33 lakhs for 6.6% equity in the company.

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Altor

Altor is a smart, connected helmet solutions company, founded in the year 2018. The company manufactures smart helmets that improve riders’ safety. Their helmets have features like accident detection, hands-free navigation, tracking, and smartphone charging. These smart helmets intend to promote a safe and secure journey for the riders. Aman Gupta invested INR 25 lakhs for 3.5% equity in the company.

Bluepine Foods

Bluepine Foods is a brand that deals in frozen Himalayan food. The company was founded in the year 2016. It is super famous for its delicious ready-to-eat momos and spring rolls.

It is an innovative food startup founded by Aditi Madan aka Momo Mami. The startup got a deal from the sharks Ashneer Grover, Vineeta Singh, and Aman Gupta. Aman invested INR 25 lakhs for 5.3% equity in the company.

List of Vineeta Singh Investments: Companies Funded by the Beauty Tycoon & Shark Tank India Judge

Vineeta Singh, co-founder and CEO of Sugar Cosmetics, is well-known for being a shark on Shark Tank India. Here is a list of all of Vineeta Singh’s investments in and out of Shark Tank India.

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COCOFIT

It is a coconut franchise business that started in the year 2019. It offers supreme quality coconut products like pure coconut water and oil, smoothies, shakes, and more. It is a coconut-based snack brand. Aman Gupta gave INR 1.6 for 1.6% equity in the company.

Find Your Kicks India

Find Your Kicks India is a platform for buying and selling premium sneakers and apparel, launched in the year 2020. It acts as a trustworthy connection between the buyers and sellers.

Whoever is looking to buy or sell hyped sneakers, this is the place for them. The Shark, Aman Gupta invested INR 10 lakh in the company in exchange for 5% equity.

Brainwired

Brainwired is an Agri-tech IoT-based company founded in the year 2018. It provides exclusive livestock health monitoring and tracking solutions.

The company helps farmers deal with livestock-related issues beforehand in a customizable and easy manner. Aman Gupta invested INR 15 lakh for 2.5% equity in the company.

Jain Shikanji

It is a renowned name in north India that has been in existence since 1937. It is a brand of traditional beverage, Shikanji.

The Jain Shikanji has a special spice that makes for its age-old best and delicious quality. Aman Gupta invested INR 10 lakh for 5% equity in the company.

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Revamp Moto

The company makes electrical bikes based on modular utility platforms. It started in the year 2020. These modular electric vehicles are meant to solve problems in mass mobility. These bikes are reliable, connected, and built to adapt. It comes with features like a food box, folding table, delivery basket, and more. On Shark Tank India, Aman invested INR 50 lakhs in the company in exchange for 0.75% equity.

Ariro

Ariro is a wooden toy and aids startup, founded in the year 2020. The company makes eco-friendly toys for children of age groups 0-3 years. The toys are simple, purposeful, and handcrafted by Indian artisans. These help with gross motor development among children. The toys are made with neem wood and safe paints. Aman invested INR 25 lakh for 5% equity in the company.

Raising Superstars

Raising Superstars startup is on a mission to help every child realize their full potential. It started in the year 2020. The startup is building a strong parenting platform for the future of children. It helps to unlock the full potential of children between the age group of 0-3 years with simple five-minute daily activities. He invested INR 50 lakhs for 2% equity in the company.

Growfitter

Growfitter is a gamified digital health reward platform, founded in the year 2015. The company uses end-to-end management software to provide on-demand workouts from fitness centres and trainers. One can walk, run, cycle, or take a health quiz and earn exciting rewards. The platform adds financial benefits to your physical activity. He made an investment deal for INR 50 lakhs for 2% equity.

Chargeup

The company operates a battery-swapping network of e-rickshaws. It was founded in the year 2019. The company offers batteries as a service.

It provides a distributed network of batteries, which solves the issues of long charging hours and high costs. The company raised a seed round of $2.5 million in February 2022 from Aman Gupta and five other investors.

Hammer

It is an audio and fitness technology brand. The company was founded in the year 2019. It deals in the making of various kinds of audio devices and fitness bands.

Their products are not only power-packed with technology but also act as great fashion and athleisure accessories. The company bagged an exclusive deal of INR 1 crore for 40% equity from Aman Gupta.

Loka

Loka World is the first metaverse app in India. The app had its stable release in the year 2021. It is like a global community that allows users to chat and meet different people from all around the world without stepping out of their homes. The startup got a deal worth INR 40 lakhs for 24% equity from Aman Gupta, Anupam Mittal, and Peyush Bansal, where Aman’s investment stood at INR 13.3 lakhs for 8% equity.

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StartupTalkyMuskaan Kapoor

Beyond Snack

The company is a producer of authentic Kerela-style banana chips, founded in the year 2018. The company makes chips from a special variety of bananas i.e, Nendran.

The chips produced are crunchier, tastier, healthier, and nutritionally packed snacks. The company received funding of INR 25 lakhs for 1.25% equity from Aman.

EventBeep

EventBeep is an online discovery platform for college events. It was founded in the year 2019. The platform lists cultural parties, fests, sports meet, workshops, and more.

The platform empowers the students with the changing nature of education and work. Aman invested INR 10 lakh for 1% equity in the company.

Meatyour

Meatyour is a brand that deals in odourless brown eggs. It was founded in the year 2020. The company is doing natural hen egg farming.

Aman Gupta provided funding of INR 10 lakhs in exchange for 6.6% equity in this chicken egg farming startup.

The Yarn Bazaar

It is a one-stop solution for the yarn industry, founded in the year 2019. It is a developer of yarn trading and lending mobile application.

The company provides an online marketplace for trade, lending, and logistics. This helps both yarn sellers as well as buyers. Aman invested INR 25 lakhs in the company for a 2.5% stake.

Let’s Try

It is a healthy snack brand that makes snacks with 100% groundnut oil. It was founded in the year 2021. The startup provides a variety of healthy Indian snacks.

Their popular snack items include peanut party mix, makhanas, bhujia, and more. The company received an investment of INR 22.5 lakh for 6% equity from Aman.

Namhya Foods

Namhya Foods is an ayurvedic brand in preventive healthcare founded in 2019. The company makes special blends of ayurvedic foods that help with modern-day healthcare issues.

It adds the age-old essence of Ayurveda to modern life, ensuring healthy living. On Shark Tank India season 1, the company got a deal of INR 50 lakh for 10% equity and INR 50 lakh in debt from Aman Gupta.

Aman Gupta’s Investment Exits

As per CB Insights, Aman’s most recent portfolio exit was Get-A-Whey in December 2022. Also, according to Crunchbase, he has made an exit from another two of his investments, FREECULTR and My Cloud Kitchen.

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StartupTalkyDamini Bhandary

Conclusion

Aman has taken the company, boAt, to great heights and has made it the most favourable audio and wearable brand in the country. Along with being an entrepreneur, he has been a great investor as well. He has funded many young startups like Farda, Peeschute, and more, showing his support for the budding entrepreneurs in India.

Aman Gupta is indeed an amazing role model for youngsters in India. On the show, Shark Tank India, his appearance, quirkiness, and enthusiasm for young entrepreneurs have made him everyone’s favourite shark.

FAQs

Who is Aman Gupta?

Aman Gupta is the Co-founder and Chief Marketing Officer of boAt.

In how many companies did Aman Gupta invest?

Aman Gupta has invested in more than 100 companies as of January 2025.

What are the companies Aman Gupta has invested in?

Some of the notable Aman Gupta invested companies include:

• Bummer
• Skippi Ice Pops
• Shiprocket
• WickedGud
• Anveshan
• 10club

What is the net worth of Aman Gupta?

Aman Gupta’s net worth is estimated to be around INR 720 Crore.

How much equity does Aman Gupta have in boAt?

Aman Gupta has a 26.8% equity in boAt, as of January 2025.

Does Aman Gupta own Hammer?

Aman Gupta’s share in Hammer is 40% after he invested INR 1 crore in the company on Shark Tank India.

What industry does Aman Gupta like to invest in?

Though Aman Gupta has invested in a range of startups to date, the boAt founder has a bent on food and wellness brands, fashion and clothing companies, and eCommerce projects.

What is Sudhati, and what deal did it get on Shark Tank India?

Sudhati is an online e-commerce fashion brand specialising in stylish and affordable sarees. On Shark Tank India Season 4, the brand secured an investment of INR 1 Crore for a 4% equity stake from investors Anupam Mittal, Aman Gupta, and Peyush Bansal, valuing the company at INR 25 crore.

Is Aman Gupta an investor in Let’s Try?

Yes, Aman Gupta is an investor in Let’s Try. He and Anupam Mittal both invested INR 45 lakh for a 12% equity stake in the brand during Shark Tank India Season 1. Additionally, Aman Gupta participated in Let’s Try’s pre-Series A funding round in April 2025, where the company raised $2.5 million (INR 21.6 crore), alongside other existing investors like Wipro Consumer Ventures, 100Unicorns, and Venture Catalysts.