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  • Incredible List Of Top 9 Best Storytelling Ads

    We have been telling stories forever and our brains have evolved to love them eventually because a story tends to make information way more memorable. Now, we have harnessed the power of storytelling power for marketing. Storytelling in advertising is really important as it hooks the customers and increases brand awareness.

    These best storytelling ads tell not only real-life stories but, historical tales and inspirational accounts and while they differ in their delivery, they all cause a multitude of emotions in viewers. We have curated a list of best storytelling ads.

    Your brand is story unfolding across all customer touch points. – Johan Sachs

    What are Storytelling Ads?
    Top 9 Best Storytelling Ads
    Top Storytelling Trends in the Advertising Industry

    What are Storytelling Ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”. We use storytelling marketing as a means of using a narrative to communicate a message to people.

    The main aim is to make the viewer aspire so that it’ll inspire them to take some action. Storytelling in marketing helps consumers to understand why they should take concerned about something. It can be said that a storytelling ad sometimes also works to humanize your brand.

    The human brain is genetically wired to love storytelling, and in today’s world of content overload, a well-told story is often a marketer’s best chance to capture the attention of their audience.

    For instance, every Rakshabandhan (Hindu festival which symbolizes the selfless love between brothers and sisters) Cadbury, Dairy Milk always advertises with a story and a special bond and comes up with its pack of chocolate boxes. So does, every brand is eventually adopting nowadays.

    Storytelling advertising is not just limited to film; stories can be told in pictures, verbally, or in written form. Because stories can help sellers achieve cut-through in a marketplace in a way that could be: by design distracting, creating advertising that resonates with people, and sticks to it.

    Top 9 Best Storytelling Ads

    These top 10 best storytelling ads have no fewer than eight emotions that fire, an impressive feat when many ads struggle to fire on more than one.

    1. Mercedes – Bertha Benz

    Rank Brand Ad Title Length Narrative Score
    1 Mercedes-Benz Bertha Benz 1:00 10

    This ad hit on a wide spectrum of emotions with the connections relating to powerful messaging, inspiring, and heartfelt feelings. This is the top storytelling ad through which Mercedes- Benz excelled at delivering information in an entertaining manner with a motive.

    2. Travelers – Legacy

    Rank Brand Ad Title Length Narrative Score
    2 Travelers Legacy 1:00 10

    Both of the ads Legacy and Footsteps were among the best storytelling commercials. One was ranked 2nd and the other behold 10th position. The Travelers insurance ads outperformed many other insurance industries on every quantitative measure and evoked similar emotions in both of these ads. However, the “Likeability” factor laid the stronger storytelling spot in “Legacy”, which turned out to be the better performer of the two with an ace score.

    3. Charles Schwab – My Journey

    Rank Brand Ad Title Length Narrative Score
    3 Charles Schwab My Journey 1:00 10

    Charles Schwab – MY JOURNEY

    This ad also hit a wide audience. Kelly’s real-life narrative in Charles Schwab’s “My Journey” grabbed a lot of attention at significantly different levels. The story was Powerful and Inspiring with a message of Corporate Responsibility to its viewers. However, over the lack of ‘product details,’ they were at 3rd position.

    4. Hallmark’s – Mom’s Love is for Always

    Rank Brand Ad Title Length Narrative Score
    4 Hallmark Mom’s Love is for Always 0:30 9.3

    Hallmark – MOM’s LOVE IS FOR ALWAYS

    Hallmark in fourth place tapped into heart-warming emotions which surely established the relevance for the product in the mind of customers. Emphasizing the occasion of Mother’s Day, the card is a must for those who are celebrating motherly love.

    The intense emotion of heartfelt feeling scored rare in the narrative of the storytelling ad. The impressive part of this ad is, that it scored in the rare territory for an ad where there was only single emotion. Only less than 2.9% of ads score above 9 for a single emotion.

    5. Principal Financial – Dream Car

    Rank Brand Ad Title Length Narrative Score
    5 Principal Financial Dream Car 1:00 9.2

    This ad was even more successful ‘quantitively’ than Charles Schwab’s “My Journey”. This ad was basically built on the emotion “Desire” which eventually resulted in positive consideration among 55% of its viewers.

    6. University of Phoenix – Discover Your Wings

    Rank Brand Ad Title Length Narrative Score
    6 University of Phoenix Find Your Wings 1:00 8.6

    This famous ad parallels a child’s bedtime story wherein his mother is going back to his school. Its Likeable and Inspirational message has been one of the strongest performers in its category.

    7. Verizon – First Responders

    Rank Brand Ad Title Length Narrative Score
    7 Verizon First Responders 1:00 8.2

    In the ad of Verizon’s 60- second Super Bowl spot, Los Angeles Chargers’ Head Coach Anthony Lynn got an opportunity to meet and thank his personal heroes. This ad hit on a different level to its viewers with emotions of Inspiration, a Heart-warming, Powerful message with good storytelling.

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    8. Jim Beam – Raised Right

    Rank Brand Ad Title Length Narrative Score
    8 Jim Beam Raised Right 1:00 8.2

    Holding onto the eighth spot, this ad pays tribute to the brand’s heritage. The historical context along with the story narrative delivered more information than most of the liquor ads out there. In fact, Jim Beam’s ad particularly scored 30% above liquor norms.

    9. Nike – You Can’t Stop Sisters

    Rank Brand Ad Title Length Narrative Score
    9 Nike You Can’t Stop Sisters 1:00 8.2

    This ad earned above apparel norm score on attention and likeability and it’s presumed only because of a story between the heart-warming and poetic imagery. According to some observations, it was Nike’s lowest-scoring ad on Desire and on Relevance too.

    With very subtle branding there was no explicit link to the story. This shows that sometimes outstanding storytelling, alone does not make a top-notch ad.

    Here are some of the top 9 storytelling trends in ad marketing that industry experts should be aware of in the foreseeable future.

    • Data-Driven storytelling
    • Stories that are directly sourced
    • Brands becoming associated with immersive podcasts
    • Companies and Brands hiring public relations companies to create their stories
    • Sparklines provide a visual representation of data
    • Visual storytelling focuses on driving the narrative in the frontline
    • Storytelling Marketing helps customers to learn about food brands
    • Advertisers should tell stories via new “Digital Realities”
    • Marketers like to direct Influencers to tell stories their way

    Although we’ve got more technology at our levels than in early times, the power of a simple story always beholds everyone firmly. However, if you choose your ad to tell a story then ‘as long as you spin a good yarn’ with an intriguing plot, compelling characters, and plenty of emotion—will keep your audience captivated.

    Conclusion

    Storytelling marketing not only opens up a world of creativity for marketers but also enables brands to communicate key messaging in a way that needs no explaining. Here’s a top-secret: It’s all about balancing an insight with killer creativity because no story, no glory.

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    FAQs

    What is Storytelling ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”.

    Which are the best storytelling ads?

    • Mercedes – Bertha Benz
    • Travelers – Legacy
    • Charles Schwab – My Journey
    • Hallmark’s – Mom’s Love is for Always
    • Principal Financial – Dream Car
    • University of Phoenix – Find Your Wings
    • Verizon – First Responders, Jim Beam – Raised Right.

    Which is the best advertising platform?

    Social Media, Print Media, Television, Radio, Direct Mail, and Email are some of the best advertising platforms.

  • List of Brands Endorsed By Ravichandran Ashwin

    Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement world. The cricketer plays for the state of Tamil Nadu in the domestic cricket and currently the Delhi Capitals in the IPL.

    Ravichandran Ashwin is known to bat right-handed and bowl right arm off break and has so far played in all forms of cricket including Indian Premier League (IPL), One Day International (ODI), Test cricket, Twenty20 International. Ravichandran Ashwin has the record of being the fastest Indian bowler to reach 50, 100, 150, 200, 250, 300, 350 and 400 wicket marks in Test Cricket with regard to the number of innings.

    The cricketer become the third Indian to win the ICC Cricketer of the year award as he is presently the highest ranked spinner in test cricket according to the ICC player rankings. He has won man of the series over 8 times which is the highest by an Indian cricketer. Ravichandran Ashwin was not that known when he debuted in the first-class cricket for Tamil Nadu in 2006.

    It wasn’t until 2010, that his performance for Chennai Super Kings in IPL got him the media attention he deserved. He got his first international call for the 2010 Champions League Twenty20 in South Africa where he became the player of the tournament. Over the years, he kept breaking records to become the fastest bowler and is also the only bowler in recent times to bowl a carrom ball.

    After five centuries in his test career, Ravichandran Ashwin earned the reputation of being an all-rounder and was awarded the Arjuna Award in 2014. He also won awards such as BCCI’s international cricketer of the year for 2013 season and ICC Cricketer of the Year in 2016. The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021. While the cricketer is known to charge Rs 20 to Rs 30 lakh per brand endorsement.

    Some of the brands endorsed by Ravichandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Redmi, Specsmakers, Ramraj Linen Shirts, Myntra

    Moov
    Myntra
    Manna Health Mix
    Bombay Shaving Company
    Specsmakers
    Ramraj Linen Shirts
    Oppo
    Aristocrat’s bags
    Frequently Asked Questions

    Here are the list of brands endorsed by Ravichandran Ashwin

    Moov

    Moov is one of the top Pain relief Spray and ointment brand in India known for providing pain relief especially amongst homemakers. Moov was initially launched in 1986 and is a subsidiary of Reckitt Benckiser Group plc which is a leading British multinational consumer goods company that produces health, hygiene and home products. Moov is an analgesic or pain relief ointment/spray that made using ayurvedic ingredients.

    The product is a First aid friendly cream that aims in providing fast and long-lasting relief from body pain and is available in ointment and spray form. Reckitt Benckiser Group also known brands like Dettol, Durex, Airwick, Scholl, Nurofen, Vanish, Harpic and Lysol. Moov signed Ravichandran Ashwin as its brand ambassador in 2016. In the ad the cricketer can be seen using the Moov spray to reduce his back pain and play well on the field.

    Myntra

    Myntra is a leading Fashion e-commerce company that has its headquarters based in Bengaluru, Karnataka. The company was founded in 2007 by Mukesh Bansal and was then acquired by Flipkart in 2014. The company initially started out by selling personalized gift items like as T-shirts, mugs, mouse pads, etc but stopped personalizing items and started selling fashion and lifestyle products in 2011.

    By 2014, the company portfolio contained over 1,50,000 products from 100 different 1000 brands. In 2016, Myntra signed over 25 celebrities from various fields including Bollywood, sports and television to endorse the end of reason sale that takes place every year. In the ad, Ravichandran Ashwin can be seen buying products for him and his family members during the Myntra sale.

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    Manna Health Mix

    Manna is upcoming brand that manufactures a wide range of health mixes and other healthy food products that are made especially for patients suffering from diabetes and some lifestyle ailments. The Manna Health Mix is a traditional Indian blend of 14 cereals and pulses that can be eaten as a nutritious breakfast for the entire family.

    The company was founded in 2000 and has its headquarters based in Chennai, Tamil Nadu. The product portfolio includes traditional millet-based breakfast cereals, supplements for milk, a variety of food for babies, dried fruits and other everyday food products that are 100% natural and gluten free.

    Manna foods signed Ravichandran Ashwin as its global brand ambassador in 2016, the cricketer is the face of the brand as he has been featured in its ad campaigns. Isak Nazar the Managing director of Manna Food said that, as a home grown brand built with traditional values and ethics, and choose Ravichandran Ashwin as the brand ambassador because he represented the underlying brand values of the company.

    Bombay Shaving Company

    Bombay Shaving Company is a consumer good brand that provides men’s and women’s grooming products for hair, beard, mustache, skin, and face. In 2017, the company was known to have more than 12,000 customers and has received funding of over $17.7 million so far. The company was founded by Shantanu Deshpande and has its headquarters based in New Delhi.

    Bombay Shaving Company focuses on developing a range of shave care, beard care, and skincare products which its at the top most quality and has currently expanded to 18 different channels. Bombay Shaving Company signed Ravichandran Ashwin as its brand ambassador in 2021.

    The all-round cricketer has been featured in the multichannel campaign known as ‘Shave to Shine’. The ad follows Ashwin going through difficult situations in his life and career and how shaving makes him more confident. He also talks about how the company’s products like shaving foams and metal razors have successfully helped him shine like a star.

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    Specsmakers

    Specsmakers is one of the fastest growing eyewear retailers in South India that offers a huge range of fashionable eyewear with high quality and affordable prices. The company currently operates in more than 250 retail locations and aims in providing the most advanced, comfortable, latest eyewear. Specmakers was founded in 2011 has so far raised over Rs 64 crore in funds.

    The company signed Ravichandran Ashwin as its brand ambassador in 2016 and the Indian spinner has since then been the face of the brand and has appeared in many of its ad campaigns. The ad showcases the cricketer talking about his family’s choices when it comes to buying eyewear in the Specsmaker’s store.

    Ramraj Linen Shirts

    Ramraj Cotton is an old clothing brand that was founded in 1983 by K.R.Nagarajan and is a pioneer in manufacturing Dhotis. Besides traditional wear the company also makes Shirts, Inner Wears, Knit Wears, fabrics, Kids and Women’s Collection. The company is currently is located in Tirupur, which is the main city for the Indian knit garment industry.

    The company signed Ravichandran Ashwin as the brand ambassador of the clothing brand, which is Ramraj Linen Shirts in 2014. With Ashwin as the face of the brand that company aimed on popularizing its then new line of white shirts and changing its target audience of 30 to 35 year old to the next generation.

    The ad campaign also helped the Southern brand enter the North market. According to Ravichandran Ashwin, the association with the company will be a learning experience about doing business.

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    Oppo

    Oppo is a Chinese consumer electronics company known for being the worlds leading smart device manufacturers and innovators. The company has its headquarters based in Guangdong, China and was initially launched in 2004. Oppo makes products such as smartphones, smart devices, audio devices, power banks, among other electronic products and is available in more than 40 countries worldwide.

    As of 2016, Oppo went on to become the largest smartphone manufacturer in China as it sold its smartphones in more than 200,000 retail outlets. The company has now become one of the top 5 smartphone brands in the world.

    Oppo is one of the main sponsors of the Indian Cricket team, due to this many cricketers including Ravichandran Ashwin have endorsed the phone on multiple platforms. In 2019, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Ravichandran Ashwin were a part of an ad campaigns for the 2019 world cup.

    Aristocrat’s bags

    Aristocrat is one of the upcoming luggage manufacturers with its headquarters in Mumbai, Maharashtra. The brand has a legacy of over 43 years, and is known for its products such as backpacks, hard/soft luggage uprights, duffel trolleys, office bags, overnighters, suitcases and briefcases.

    Aristocrat is a subsidiary of VIP industries which is the world’s third largest and Asia’s largest luggage maker. Both Rohit Sharma and Ravichandran Ashwin were signed to be the brand ambassadors in 2017. The duo were a part of the ad campaign with the tagline of ‘Unpack Your Dreams’

    It showcases Rohit Sharma at an Indian airport, waiting for his lost luggage to arrive while the authorities at the airport to be are shown to be mishandling his bag. The luggage finally arrives after going through adverse conditions, but the trophy inside the bag is in good condition showing that the brand makes durable, stylish and high-quality luggage. The ad campaign was targeted towards the younger generation.

    Conclusion

    Ravichandran Ashwin is undoubtedly amongst the best cricketers in the Indian team especially for international cricket formats. The cricketer is known for his calm persona, dedication to the game and because he has broken several records to be one of the fastest bowlers. Over the years Ravichandran Ashwin has seen a steady increase in brand endorsements.

    Frequently Asked Questions

    Who is Ravichandran Ashwin?

    Ravichandran Ashwin is one Indian all-rounder cricketer that plays for Tamil Nadu in domestic cricket and Delhi Capitals in the IPL.

    What is the net worth of Ravichandran Ashwin?

    The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021.

    What are the brands endorsed by Ravichandran Ashwin?

    Some of the brand endorsed by Ravinchandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Specsmakers, Ramraj Linen Shirts, Myntra.

    How much does Ravichandran Ashwin charge for brand endorsements?

    Ravichandran Ashwin is known to charge Rs 20 to Rs 30 lakh per brand endorsements.

  • Why is Adidas selling Reebok for $2.5 billon to Authentic Brand Group and What will its future be?

    After 15 years of ownership, the German footwear giant Adidas sold Reebok to Authentic Brand Group in August 2021. Authentic Brand Group reportedly paid Adidas over $2.5 billion to acquire the company. The rumours of Adidas separating from Reebok were going around from past the mid of 2020, the company later confirmed its plans to sell the Reebok brand on February 16th, 2021.

    The German conglomerate first acquired the company in 2006 for $3.8 billion, as it wanted to compete with its rival Nike. Over the years Reebok tried to position itself among the top athletic footwear and apparel companies with high profile partnerships in UFC and Crossfit.

    But after the current losses and the stores shutting down due to Covid 19 pandemic in 2020 and after many failed efforts to grow the company, Adidas finally decided to let go of Reebok. Adidas will now focus on its own brand and try to improve it in order to compete with Nike in the North American markets.

    A Brief History of the Reebok and Adidas
    Reason Why Adidas is selling Reebok
    What is the future for the two brands?
    FAQ

    A Brief History of the Reebok and Adidas

    Before getting into losses Reebok was well known for its footwear and clothing designed especially for Fitness and running. The company initially became a part of the J.W Foster and Sons company in 1958. It was founded first in 1895 in Bolton, Lancashire, Great Britain as a sporting goods company.

    The company has its headquarters based in Boston Massachusetts and is the official sponsor of Crossfit and Spartan Race for footwear and apparel. Reebok is currently the subsidiary of Authentic Brands Group in August 2021 but before that, the company was a subsidiary of Adidas from the year 2005 to 2021.

    Adidas first acquired the company in 2005 after its intellectual property lawsuit and in an effort to take on Nike. Adidas reportedly spent over $3.8 billion to acquire Reebok. It then made Reebok the official uniform supplier for the NBA in 2006 which came alongside an 11-year deal, which made Reebok popular during those times.

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    Reason Why Adidas is selling Reebok

    Reebok has reportedly gone through tough times and financial struggles, for over a decade Adidas made numerous attempts to revive the brand and improve its performance but failed.

    Besides that, Reebok was also facing problems with trends for sports clothing and athleisure because of the stiff competition. The Covid 19 Pandemic had also brought down the sales of Reebok, as in November 2020 Reebok sales fell over 20% in the durations of nine months.

    Net sales of the Reebok brand worldwide
    Net sales of the Reebok brand worldwide

    During the lockdown, Reebok had to shut down numerous stores as it went under huge losses. In Britain, Footwear companies like Dr Marten and Birkenstock have seen an increase in sales as they promoting comfortable footwear products during the times where everyone is working from home.

    During the first few years of the Adidas and Reebok partnership, Reebok constituted over a quarter of Adidas’s total revenue, but in 2020 Reebok only generated over 6.9% of its overall revenue.

    During the press conference, Kasper Rorsted, the Chief Executive of Adidas said that, “After careful consideration, we have come to the conclusion that Reebok and Adidas will be able to significantly better realize their growth potential independently of each other. We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.”

    The German sportswear giant announced its plans to sell the Reebok brand on February 16th, 2021. After that Adidas shortlisted a number of potential buyers for the brand. The shortlisted companies include Wolverine World Wide, Authentic Brands Group, Advent International, CVC, Cerberus Capital and Sycamore Partners. The Authentic Brand Group came out on top and acquired Reebok by paying Adidas a sum of $2.5 billion.

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    What is the Future for the Two brands?

    For Adidas, selling Reebok will allow the company to reduce its distractions and focus more on its namesake brand as it needs to accelerate its momentum to match up to Nike.

    Adidas is popular in some European countries but is weaker compared to Nike in other North American footwear and athleisure markets. Nike is known to be over three times bigger than Adidas in the North American market, this is why Adidas had to let go of Reebok.

    Reebok is now the subsidiary of Authentic Brand Group which is a well-known conglomerate with over 30 brands in its portfolio. Brands like Juicy Couture, Forever 21, Barneys New York, JC Penney and Brooks brother are part of the multinational company. This is why many experts say that the Reeboks addition could be a major asset for the company.

    ABG can help Reebok evolve in many categories of the brand and potentially make the company profitable again with unique methods. The consumers can now expect to see more retro style from Reebok being reintroduced in the near future as that is what the brand was known for. ABG will also help the company maintain its original DNA instead of building it from scratch and will continue investing in its marketing, products and people.

    FAQ

    When did Adidas acquire Reebok?

    The German conglomerate first acquired the company in 2006 for $3.8 billion, as it wanted to compete with its rival Nike.

    Who is the parent company of Reebok now?

    The parent company of Reebok from August 2021 is Authentic Brand Group.

    Why did Adidas sell Reebok?

    After the current losses and the stores shutting down due to Covid 19 pandemic in 2020 and after many failed efforts to grow the company, Adidas finally decided to let go of Reebok.

    What is Reebok?

    Reebok is one of the top footwear companies and as it is well known for its footwear and clothing designed especially for Fitness and running.

  • How these Top Brands Celebrated the Pride month

    As for the distinguished honour and support of the LGBTQIA+ community, the month of June is stated as the ‘Pride Month’ across the globe. This is basically an initiative movement or rather a gesture to promote equality among people, irrespective of what gender they pursue.

    The month of June is celebrated for the pride of belonging to the LGBTQIA+ community and one supporting it. A dozen parades and events are organised across the globe to celebrate the impact of the LGBTQIA+ community on society.

    Moreover, during this month, we discuss the social and equality issues faced by the LGBTQIA+ community and raise help and support for the charities that can work for the betterment.

    Likewise, several brands show their respect and support towards the LGBTQIA+ community through different measures. Brands across the globe celebrate rainbow euphoria in June.

    Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, the firm offers a special collection of apparel, mobile phones, watches, footwear and many more to celebrate their devotion and support for the  LGBTQIA+ community.

    In this article, we will be discussing how various brands across the globe celebrate or mark the month of June as Pride Month. Let’s get started!

    Apple
    Nike
    Marks & Spencer
    Ralph Lauren
    Instagram
    Calvin Klein
    Savage x Fenty
    Kenneth Cole
    FAQ

    Apple

    Apple Pride Month Celebration
    Apple Pride Month Celebration

    As the CEO of Apple Tim Cook himself belongs to the LGBTQIA+ community, Apple vigorously supports equality in society. And in such a manner of fact, it participates more promptly in the celebration of Pride Month. For the past few years, Apple has been releasing a new special collection of Rainbow strap Apple watches, that too limited edition. And so it celebrates this year. Hence, the Pride Edition Sport Loop has begun.

    Nike

    Nike Pride Month Celebration
    Nike Pride Month Celebration

    Nike has begun a campaign for celebrating Pride Month. This campaign is about being honest and true for equality. Nike has collaborated with its equality ambassador as well as many athletes belonging to the LGBTQIA+ community. It’d raise funds and offer distinct financial support for the organisations fighting for equality through its Be True campaign.

    This campaign by Nike will be featuring the company’s equality ambassadors pleasantly in a photo mosaic along with distinguished words of support which promotes people to get involved with these.

    Marks & Spencer

    The celebration of Pride Month will be incomplete without the delicious Marks & Spencer’s sandwich, especially for the encouragement of the LGBTQIA+ community.

    It’s quite intriguing to know that Marks & Spencer alone has contributed around £10,000 to the Albert Kennedy Trust along with £1,000 to the BeLong to Youth Services, Ireland.

    Ralph Lauren

    With the moving trend, Ralph Lauren has brought a gender-neutral collection of sweatshirts, shirts, accessories in order to encourage the LGBTQIA+ community and would also benefit the Stonewall Community Foundation.

    It has launched several campaigns as well such as a few years back, it released its first-ever Pride eyewear campaign which also benefits the foundation.

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    Instagram

    Instagram is the platform of the youth and with its growing followers, it is becoming the perfect space for activism and expression. And to acknowledge and celebrate Pride Month, Instagram has brought forward its top 5 young LGBT leaders as a role model to encourage others to speak up for themselves and get a healthy conversation about their lives and work.

    This also encourages people to follow their role models through their activities and work. Moreover, it has transformed the hashtags used by the LGBTQIA+ community into a rainbow gradient to show their support towards them. They are sending positive messages around the growth of the LGBTQIA+ community.

    Calvin Klein

    Calvin Klein has offered a great distinct collection of undergarments, accessories, swimwear and others, named as Calvin Klein’s Pride collection. The income gathered from this collection would directly go to the Trevor Projects along with the Transgender Legal Defence and Education Fund, BlaQ Aboriginal Corporation of Australia and onePULSE Foundation. This is the first time in history when an American brand has donated to these three charity fundings.

    Savage x Fenty

    To honour the LGBTQIA+ community, Savage x Fenty has brought its Pride collection which persuades the likes of Jazzmyne Robbins, Gigi Goode and Noah Carlos. This would celebrate the diversity in society and the important figures of the LGBTQIA+ community.

    This pride collection of Savage x Fenty is available in a range of sizes along with different kinds of bralettes, stockings and boxers to fund and support the charities for the LGBTQIA+ community such as The Caribbean Equality Project, GLAAD, TransLatin@Coalition, and Lorde Project.

    Kenneth Cole

    Kenneth Cole has been the biggest supporter of the LGBTQIA+ community and fighting for equality for the past 25 years. And to show their love and support this year, they did a makeover of Rainbow strapping on their Kam sneakers. Kenneth Cole encourages its customers to show their devotion and support to the LGBTQIA+ community as well.

    To promote pride month in the past the brand did a Tied with Pride campaign, that had a brief profile story on six people from the LGBTQIA+ community.

    Conclusion

    As soon the Pride Month began, Brands across the globe switched majorly towards the rainbow distinct versions to show their support and encouragement towards the LGBTQIA+ community.

    They released their Rainbow themed products and posts for their promotion. But, the chief communicator officer of GLAAD suggested that we need to dig deeper in order to show our actual support towards their community.

    He mentioned that it’s more important to create marketing and promotion techniques focusing on the community year-round and we need to go beyond our reach to stand by their sides and discourage the anti-LGBTQ laws. Meanwhile, brands across the globe are working brilliantly and with great devotion towards the betterment of this community.

    FAQ

    What is pride month?

    LGBT Pride Month occurs in the United States to honor the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

    What do companies do for pride month?

    Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, many firm offers a special collection of apparel, mobile phones, watches, footwear to show their support for the  LGBTQIA+ community.

    What does LGBTQIA stand for?

    LGBTQIA stands for Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.

  • List of Brands Endorsed by Cristiano Ronaldo

    Cristiano Ronaldo is one of the greatest players in the history of football. He is considered to be the best player of the game. He is a Portuguese football player who captains the football team and has won 5 Ballon d’Or awards.

    Cristiano Ronaldo is one of the most marketable and famous athletes in the world and was ranked to be the highest paid athlete in the year 2016 and in the year 2017 by Forbes and was also regarded as the world’s most famous athletes in the world from 2016 to 2019 by ESPN.

    Coca-Cola
    LiveScore
    Free Fire
    Pestana CR7 Lifestyle Hotels
    Nike
    Herbalife Nutrition
    Clear
    7EGEND
    Insparya
    Dazn
    Altice
    Tag Heuer
    CR7 Fitness
    FAQ

    Coca-Cola

    A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.

    Coca Cola is a carbonated soft drink company which was founded in the year 1886. The company was originated in the United States and has various types of drinks under the brand. Some of the soft drinks under the brand are Diet Coke, Diet Coke Caffeine free, Coca-Cola zero sugar, Coca Cola mango and so on.

    LiveScore

    Juventus star Cristiano Ronaldo is the official global brand ambassador of LiveScore which is Global sports media business. The continuous games refreshes supplier has connected with the five-time Ballon d’Or victor Ronaldo in an association that will dispatch in front of the impending 2020 UEFA European Championship this mid year.

    Likewise, LiveScore added that the relationship will length at any rate two homegrown football seasons and the following year’s FIFA World Cup in Qatar. LiveScore as of now offers the Italian first class Serie A on its allowed to-air stage, having extended its concurrence with the division in August last year to cover the 2020/21 season, which saw 306 matches being circulated on the company’s real time feature.

    Free Fire

    Free Fire is a battle Royale game which is developed by 111 Dots Studio and was published by Garena. The game is available on both Android and iOS devices and had become the most downloaded game in the year 2019.

    Free Fire had signed a deal with Cristiano Ronaldo in the year 2020 and conveyed that “This is a truly critical association for Free Fire. Cristiano Ronaldo is a good example for large numbers of us, and having the option to work together with him and present him to countless individuals all throughout the planet is really energizing,” said Harold Teo, Free Fire Producer at Garena. “Our association with Cristiano Ronaldo offers much more ways for our networks everywhere on the world to appreciate Free Fire.”

    Pestana CR7 Lifestyle Hotels

    Pestana is a Portuguese based leisure and tourism group. The group has a hotel chain business called Pestana hotels which has around 91 hotels and around 12,000 rooms. The group belongs to the hotel chain, tourism and hospitality industry.

    It was founded in the year 1972 by Jose Pestana and Manuel Pestana and has its headquarters located in Funchal, Portugal. The main activity of the firm is tourism also has other interests in industries and services. The group has hotels in 3 different continents which include Europe, South America and Africa.

    In the second half of 2017, Cristiano Ronaldo has invested into the hotel chain group and the hotels that were owned by both Cristiano and the group was therefore called as Pestana CR7 which is a well known name in which Cristiano Ronaldo is known in the football world.

    The first two hotel chain under the brand and name was opened in the Times Square of New York and Madrid.

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    Nike

    Nike is a multinational brand that involves in footwear, apparel accessories, equipment and services. The companies engage in development, design, worldwide marketing and sales of these accessories. The company was founded in the year 1964 and was formerly known as Blue Ribbon Sports. The company has its headquarters in Oregon, United States.

    In the year 2020, Nike was valued as the most valuable brand in the entire world and had a valuation of more than USD 32 billion. The partnership between Cristiano Ronaldo and Nike had begun back in the year 2003 and in the year 2016 he signed a lifetime deal with the brand and became the third athlete to do that.

    Herbalife Nutrition

    Herbalife Nutrition is a global level multinational company. It is a direct selling company which deals with providing better Nutrition and Health for the people.  The company was formed in the year 1980 by Mark Hughes and has its headquarters located in Los Angeles, California.

    The company operates in around 94 countries and sells their products through independent distributors and users. Herbalife Nutrition has around 4.5 million independent distributors and members. The company had first partnered with Cristiano Ronaldo in the year 2013 when the company launched a sports drink which it named as Herbalife 24 CR7 Drive.

    Since the launch of the sports drink CR7 had been endorsing the brand and renewed the deal later in the year 2018 for 3 years.

    Clear

    Clear is a global brand of shampoo and is owned by the British Dutch company Uniliver. The brand was launched in the year 1975 as clinic shampoo and later it was rebranded as clear. The product is an anti-dandruff shampoo which has a presence worldwide. Ronaldo had been an ambassador of clear shampoo in the year 2014 and from then on, he has been appearing in various advertisements of the brand which was spread across different media company.

    7EGEND

    7EGEND is an own brand of Cristiano Ronaldo which was after he bought a majority stake in the biggest digital agency company of Portugal. Ronaldo bought a lion’s offer in ‘Thing Pink,’ an office drove by Luis Parafita, which includes various high-profile projects.

    The organization depicts itself as, ‘a multidisciplinary group of masterminds, specialists, planners, engineers, makers, privateers and glad nerds, reshaping advanced encounters and environments.’

    As indicated several sources, 7EGEND will fill in as a “continuation” of Thing Pink and will proceed to begin creating its own independent tech items. Thing Pink was already answerable for introducing the whole computerized part of the new CR7 historical center in Funchal situated on Madeira Island and furthermore has a couple of items, for example, cell phone application for McDonald’s, FNAC, Puma, Vodafone, and Firebol Clube do Porto. The new name will ideally, simply supplant the Thing Pink marking with the blend of the word ‘legend’ and the Real Madrid player’s shirt number.

    Insparya

    Insparya is a hair transplant clinic owned by Cristiano Ronaldo. Ronaldo went to the introduction of the organization, which has a place with the Insparya organization. 50% of it, in any case, is claimed by him. “Alopecia is a major issue in Europe and all throughout the planet and we need to assist individuals with improving their confidence and not be embarrassed to come to us,” he said at the initiation.

    “Everybody likes to deal with their picture and I am a reasonable illustration of this, and that is the reason when Paulo (Ramos, CEO of the gathering) enlightened me regarding this undertaking I quickly understood that it was an exceptional thing. “This undertaking will be a triumph, as we need to help the Spaniards and the Spanish economy.”

    “This new undertaking is extraordinary and imaginative, with a solid spotlight on exploration and innovation, wherein I plan to contribute and contribute to improve the confidence of numerous people who experience the ill effects of balding,” Ronaldo explained on an Instagram post.

    He likewise expressed that when the opportunity arrives, he will not stop for a second to utilize the administrations of his own hair facility: “When I believe it’s essential [to have a transplant], obviously, I’ll do it. One’s picture is a fundamental device for being effective. As far as I might be concerned, it’s basic.” Insparya bunch own 10 facilities in Portugal and have made around 35,000 transfers. Their medicines ordinarily last around six hours and cost between €4,000 (£3,400) to €7,000 (£6,000).

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    Dazn

    Dazn is a global Over the top platform which focuses completely on sports. DAZN dispatched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada the next year.

    It dispatched in the United States and Italy in 2018, and in Spain and Brazil in 2019. In December 2020, it extended to open up in excess of 200 nations and regions. The company was founded in the year 2015 and has its headquarters located in London, England.

    The sports streaming platform has signed an agreement with Cristiano Ronaldo in the year 2018 and the OTT platform is commonly known as the Netflix of sports.

    Altice

    Altice is a multinational company which is a French based telecommunication corporation. The company was founded in the year 2001 and had its headquarters located in Netherland. The products of the company include cable television, direct broadcast satellite, broadband, broadcasting, mass media and telephony services. The company has a worldwide presence.

    Altice is the second largest telecom company in France and has a market capitalization of more than USD 15 billion. Ronaldo has been endorsing the brand from the year 2015 and also had renewed the contract in the year 2019.

    Tag Heuer

    Tag Heuer is a Switzerland based luxury watchmaker company. The company involves in the designing, manufacturing and markets the watches, fashion accessories, eyewear and mobile phones.

    The company was founded in the year 1860 and is headquartered in Switzerland. Cristiano Ronaldo had been signed up with the company in the year 2014 as an endorser of the brand.

    He was the first brand ambassador from international football and it was a long-term agreement.

    CR7 Fitness

    CR7 Fitness is the own brand of Cristiano Ronaldo which are various gyms he owns in Portugal and Spain. Cristiano Ronaldo has always been a fitness enthusiast and there are various gyms owned by him under the brand CR7 Fitness. Cristiano Ronaldo also has his personal brands and also endorses them in which some of them include CR7 Footwear, CR7 Denim, CR7 Fragrances and CR7 Underwear.

    Conclusion

    Cristiano Ronaldo is one of the most influential athletes and has an Instagram follower base of around 300 million. This makes him the most influential personality on the Instagram platform and is the first person to reach 300 million followers.

    FAQ

    How much is Ronaldo Net Worth 2021?

    As of 2021, Cristiano Ronaldo’s net worth is roughly $500 million, making him one of the richest athletes in the world.

    What is the age of Cristiano Ronaldo?

    Cristiano Ronaldo was born on February 5, 1985 and is 36 years old.

    Is Cristiano Ronaldo retired?

    Cristiano Ronaldo has stated on his retirement that “He is 36, we are in 2021 and I will remain here only until 2024.

    Did Cristiano Ronaldo endorsed Coca-Cola?

    Yes, Cristiano Ronaldo has endorsed with Coca-Cola in the past, but the original airing date cannot be accurately traced.

  • Bill Bowerman: The Legacy of the Co-Founder Of Nike

    While the business circuit was getting the hang of entrepreneurship, this man was way ahead. A great athlete, a war hero, and a coach—Bill Bowerman a man of the ages. His contributions were pivotal in the sports industry’s progression. Bill Bowerman is a perfect idol for aspiring entrepreneurs who want to get ahead of the race.

    Bill Bowerman, the Founder of Nike net worth had been $400 Million, when he passed away on December 24, 1999.

    Bill Bowerman – Biography

    Name Bill Bowerman
    Born Feb 19, 1911
    Birth Place Portland, Oregon, U.S
    Died Dec 24, 1999 (Aged 88)
    Net Worth $400 Million (1999)
    Known for Co-Founder, Nike
    Education Medford and Seattle schools, University of Oregon
    Spouse Barbara Young Bowerman
    Children Jon Bowerman, William J. "Jay" Bowerman, Jr. Thomas Bowerman
    Parent Jay Bowerman

    Bill Bowerman Education & Sporting Feats
    Bill Bowerman – Nike & History
    Bill Bowerman – The First Nike Shoes
    Bill Bowerman – Designs And Partnerships
    Bill Bowerman – Legacy
    Nike Net Worth – 2021
    Nike and Phil Knight Relations
    Nike – Brand that Rules the Sports Segment
    Bill Bowerman – FAQs

    Bill Bowerman Education & Sporting Feats

    While studying at the University of Oregon, Bowerman played football and through the recommendation of longtime track coach Bill Hayward, he joined the track team. He led Medford to a state title win in the year 1935. Bill was associated with the United States Olympic Track Programme where he trained athletes in high altitude environments. His running program in Eugene was later on recognized as a national model for fitness programs. Apart from being a coach and a war hero, he published a book titled ‘Jogging’; million copies of this book were sold in that era.

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    Bill Bowerman – Nike & History

    Nike Logo
    Nike Logo

    The above-mentioned qualities don’t completely define Bowerman as his entrepreneurship skills are equally commendable, if not more. He co-founded a company that athletes like Rafael Nadal, Serena Williams, Tiger Woods, and Anderson Silva wear on their sleeves—Nike, one of the biggest brands in the sports industry. Founded in 1964 through co-operation with his student Phil Knight, it was initially known as Blue Ribbon Sports and provided sports equipment for the brand now called ASICS.

    There sits an old iron waffle at Nike’s main headquarters in Beaverton. This waffle signifies the steppingstone of the billion-dollar athletic empire. Bowerman’s willingness to create a better atmosphere for sportsmen along with his student Phil Knight’s dedication was the motive behind Nike. Although Knight was not the best runner, Bowerman chose Knight for testing out their products. Knight was Bowerman’s guinea pig, not in the wrong sense. Light and comfortable equipment is what any sportsperson seeks. In order to create comfortable shoes, Bowerman used rattlesnake’s skin, kangaroo’s skin, and even crab skin to make the shoes lighter. Bowerman even used different types of metals and plastics to create spikes for those shoes.

    A 40 year old Nike internal memo penned by its first marketing head Rob Strasser titled “Principles”

    Bill Bowerman – The First Nike Shoes

    Bowerman unveiled Nike during the 1972 U.S. Olympic Trials. The first shoes were called Nike “Moon Shoe”. The swoosh logo Nike is known for was made by a college student for just 35 dollars. A great entrepreneur is the one who finds inspiration from everywhere. In an era when startups weren’t a craze like they are today, Bowerman thought of one by seeking ideas from nature and people. The waffle iron is a testimony to Bill Bowerman’s eagerness to learn. He asked his wife to come up with an idea for the pattern on the soles. ‘Turning the waffles upside down where the waffle part would come in contact with the track on which the athletes ran’ is what his wife recommended him to work on. He later went to his lab, prepared urethane and poured them into the waffle iron. In excitement, he forgot to spray the nonstick substance and when he was unable to open it, he went on to find new waffle irons.

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    Bill Bowerman – Designs And Partnerships

    Nike Cortez, designed for runners at the 1972 Olympic Trials became a top seller and stills hold its place as one of the most iconic Nike shoes to date. Imagination prompted Bowerman to his show unique ideas. After running through his wife’s marriage gifts, he got the idea for “Waffle Trainer” in 1974. This enabled Nike to become a household name. If we talk about ownership, Bowerman wasn’t too involved in claiming rights. Initially having a 50-50 partnership in the brand, he later changed it to 51-49 with his student Knight having the greater share. The main reason behind this was to avoid a potential logjam between the two.

    Bill Bowerman – Legacy

    Bowerman was an inquisitive entrepreneur. While redesigning the shoes, he worked in a small room with no proper ventilation. The glue and toxic chemicals hindered his health and gradually damaged his nerves. This prevented him to run in the shoes he gifted the world. He gained respect from fellow co-owner of Nike and student, Knight. Knight quoted, “If the coach isn’t happy, Nike isn’t happy.”

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    Nike Net Worth- 2021

    Nike which Bill Bowerman co-founded with just $1200 has now net worth of $35 billion (2021). The net worth of Nike was $29.6 billion in 2020. A clear vision and willingness to draw inspiration from everything put Bowerman into the list of one of the best entrepreneurs the world has seen. ‘Just do it’, the tagline of the mega-brand, was inspired by none other than serial killer Gary Gilmore who said “Let’s do it” moments before his execution. Talk about taking notes, utilizing resources and catchphrases, Nike is the best in business.

    Nike and Phil Knight Relations

    Philip Knight

    As of April 2020, Philip Knight directly owns 29,154,487 shares of Class A and 11,385,687 shares of Class B Nike stock, i.e. 9.3% of outstanding Class A shares and 0.9% of outstanding Class B shares. He owns 2.6% of all outstanding shares as of April 2020. Knight co-founded Blue Ribbon Sports, later renamed to Nike, with Bill Bowerman. He and his family are ranked 25th on the Forbes list of billionaires, with a net worth of $39.3 billion

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    Nike – Brand that Rules the Sports Segment

    Nike AirForce, Nike Phantom, Nike Zoom Heritage, and Air Jordan are products that everyone—right from ordinary people to celebrities and superstars—adore and endorse. With quality products and equipments, Nike is one of the most sought-after sporting brands. The fact that over 3900 employees undertake the job of teaching children, that too in a professional capacity, demonstrates the company’s vision for the betterment of the society. With continued dominance in lifestyle branding even though decades have passed since its inception, Nike won’t go anywhere soon!

    Frequently Asked Questions – FAQs

    How and when was Nike created?

    Nike was founded on 25 January 1964 by Bill Bowerman and Phil Knight in order to create light and comfortable shoes for sportsmen.

    How much is Nike worth in 2021?

    Nike’s net worth is $35 billion in 2021.

    How much is Phil Knight net worth?

    Phil Knight’s net worth is $50 billion (2021).

    What was Bill Bowerman, Nike owner’s net worth?

    At the time of his death in 1999, the net worth of Bill Bowerman was $400 Million.

    What was the first Nike Shoes called?

    Bowerman unveiled Nike during the 1972 U.S. Olympic Trials. The first shoes were called Nike “Moon Shoe”.

  • Lifestyle Marketing: Brands That Speak | [The Definitive Guide]

    It’s been ages that every brand is trying to generate a brand value that grabs the attention of their target audience so that the next thing that clicks in their mind is “They want to buy it.” From the car you drive to the deodorant you use; we are looking at the brand value of the product we use. People from around the globe are trying to create a lifestyle ideal, and then we buy those products over others.

    Rome was not built in a day: Creating a brand value is not like you can just do it all with money. There are various other factors, and marketers have spent a great deal of time wrestling the idea of developing useful, real-life market strategies. These foundational characteristics are rooted deeply in human wants and desires and act to create a connection between a company, its products and services, its people, and ultimately its customers.

    Today, the average consumer is sick and tired of “traditional ads”. People don’t want to be “sold to” by their favourite brands.

    If you want to know what are lifestyle brands….keep reading !

    What is Lifestyle Marketing?
    Why Lifestyle Brand?
    Characteristics of Lifestyle Brands
    How to Create A Lifestyle Brand?
    Tips For Creating A Lifestyle Brand

    What is Lifestyle Marketing?

    But what is the lifestyle brand meaning? The word “lifestyle” is a somewhat broad one, and it means that your company can focus on a range of areas, all the way from fashion, to cooking, or sportswear. A consumer’s lifestyle is seen as the sum of his interactions with his environment.

    Lifestyle Marketing | Lifestyle Brands
    Lifestyle Marketing | Lifestyle Brands

    Lifestyle marketing is a marketing strategy where a product is branded and marketed such that it is perceived to possess aesthetics, ideals, and aspirations according to the people’s wants; which also get identified and revolves around an ideology that gives meaning and purpose to why it exists.

    Now marketers have realized that in order to get their brands heard amidst all the noise in the advertising space, they need to take a different approach. Instead of trying to convince consumers to buy their products, these marketers create a seductive aura around their products such that the consumers crave to buy their products and get associated with the brand.

    These are some popular lifestyle branding examples that you might have seen:

    • The athlete, like Nike, Puma, or Adidas.
    • The thrill-seeker, like Vans, The North Face, or DC Shoes.
    • The adventurer, like Jeep or Harley Davidson.
    • The trend-spotter, like Warby Parker, or Dior.
    • The luxury lover, like Marks and Spencer, Ralph Lauren, or Louis Vuitton.

    Why Lifestyle Brand?

    Why Lifestyle Brand? | Nike: Just Do It.
    Why Lifestyle Brand? | Nike: Just Do It.

    In our hectic life, many of us aspire to live a different life with more excitement and thrill. We want to become more athletic, fitter, more adventurous, more rebellious, more fashion-conscious, and the long list never ends. It is this desire to live a different kind of life that lifestyle marketers appeal to.

    Lifestyle brands are effective in a way because they work on a deeper understanding level of what their target audience actually wants to do and achieve. Lifestyle brands create the whole idea that using their products or being associated with their brand takes people closer to the kind of lifestyle they want to live. They analyze the experiences that their audience craves, as well as the people, things, and places that inspire them.

    Successful lifestyle brands don’t just compile demographic data into a user persona and begin to churn out content, they dissect every aspect of their audience until they know exactly what makes them tick.

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    Characteristics of Lifestyle Brands

    • A devoted, cult-like following and community around the brand and its products.
    • An emotional connection with their audience.
    • Inspire the audience to live a better or more exciting life so that they cultivate the trust and respect of their target audience.
    • Content and marketing activities are more focused on their audience rather than their products.
    • Don’t try to sell to everyone, cater for and connect with a niche audience.
    How to create a Lifestyle Brand?

    How to Create A Lifestyle Brand?

    Creating a lifestyle brand is about defining who or what your audience wants to become in the future, and giving them the solution that will help them achieve that end goal. It’s not about designing the perfect running shoe, but convincing your audience that your company will make them a better runner.

    One of the basic characteristics that differentiate lifestyle brands from non-lifestyle brands is that lifestyle brands succeed in activating and uniting communities. They market the product as a lifestyle or a part of the lifestyle.

    5 Steps to Build A Successful Lifestyle Brand

    • 1. Decide what kind of lifestyle you want to sell
    • 2. Weave lifestyle into your brand
    • 3. Be personal
    • 4. Use content to create experience
    • 5. Build your community

    Just imagine standing in your favorite brand’s store. You would think why this brand makes it in my favorite list? Why should I buy this? How is this going to help me or my charisma? With the initial perception of a product should be such that the consumer is convinced by lifestyle branding.

    In a way or not, we always try to use our money on things that are actually helping them out with their problems for a longer duration and also, building up their aura. I mean, obviously, a guy with Apple iPhone is more technologically-advanced than one with Nokia 1600. We judge everyone with the brands they wear or their lifestyle. Although this is hard to digest, we live for a better life, and that’s how lifestyle brands help to achieve that.

    Lifestyle marketing | Lifestyle Marketing
    Lifestyle marketing | Lifestyle Marketing

    Tips For Creating A Lifestyle Brand

    Lifestyle brands are effective because they appeal to our human need to find a company that embodies our ideals. While there’s no one size fits all guide for lifestyle brand strategy, the following tips could help you to get started on the right track, before you begin your marketing campaign

    1. Do Your Research

    Always keep in mind that your aim is to define your company as an ideal that can help consumers buy what they aspire for. To step up on that, you should have a clear-cut idea about what those goals really are, and which try doing something unique. When you know what kind of lifestyle brands people like, or what identity they want to build; then achieving anything can be made possible. Make a list of lifestyle brands in your area of interest.

    With that information in hand, you can do some research into your marketplace, including:

    • What kind of competitors you’ll be facing.
    • How your name, logo, and visual identity should represent your lifestyle.
    • What kind of brand values your customers respond best to.
    • Where your customers spend most of their time, and what kind of marketing they like.
    • What your brand should never become.

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    2. Build your Personality

    The top lifestyle brands have unique personality traits that travel with them wherever they go. So when you do research on what kind of customer you want to appeal, then that should give you an insight into how that type of person talks and interacts with other individuals in their community. This will make it easier for you to adapt your voice to resonate with your followers.

    Remember, some lifestyle brands even create their own branded buzzwords and language. For instance, employees at Disney World aren’t called staff members, but “cast members”.

    3. Cohesively Demonstrate Your Ideals

    The only thing that lifestyle brands are doing better is, they convey a lifestyle that their customers aspire to be. Whatever you decide your lifestyle brand is going to be like, you need to be willing to commit to your ideas for the long-term. Even the methods you use to communicate through your audience might evolve, make sure that your customers can rely on you to embody their ideals, no matter what. For instance, your brand might be associated with luxury, hospitality, or an adventurous nature, but it includes their aspiration; then it’s easy for them to differentiate between every other brand in the market.

    Ralph Lauren | Polo | Lifestyle Branding
    Ralph Lauren | Polo | Lifestyle Branding

    If you want to create a lifestyle marketing strategy around your brand, you should start by defining the kind of lifestyle you want to sell, then weave that lifestyle into your brand story, engage and interact with your customers, create outstanding, authentic content, and build a community of followers around your brand. People don’t usually buy things, because they need a new pair of boots, they choose that particular brand over others because of the identity it embodies, and the idea it conveys.

    Nike doesn’t exclusively market itself to accomplished athletes. Instead, the company encourages everyone to believe that, with its help, they can all be successful in their health and fitness goals.

    Consumers view the items and services they purchase as an extension of who they are and what they believe in. Lifestyle brands simply build on that concept, by ensuring that they don’t just sell a product, but a set of values that appeal to their target market. Products come and go, but our underlying quest to find ourselves, and become the people we want to be can remain the same for decades.

    At the end of the day, most buying decisions are rarely logical; other than what Indian Mothers make!