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Tag: Netflix

  • Fascinating Must Watch Documentaries For Entrepreneurs -Tactics That Can Help Your Business Grow

    In an era of “NETFLIX and CHILL“, movies, web series, shows, and documentaries have enthralled audiences on a large spectrum. Since a long time, great business documentaries with commercial potential have shredded their popularity but Netflix has brought the thrill in them.

    Binge-watching your favourite shows can be a good way to take the burden off your shoulders from a long-hectic day. There is a never-ending list of documentaries if you are an entrepreneur but there is something you should know about ‘must-watch’ documentaries about business and learn from them.

    The immediate effect of COVID-19 is ubiquitous on businesses and entrepreneurs. Though businesses have shut down its emotional toll on our mental health can be far worse than the physical pain.

    Often said in a pep talk- ‘get out of your shell and explore the world’ because that’s what brings up the zeal. Some go out and learn but help yourself to inspire yourself on a couch and a bowl of popcorn or a pen and notepad in front of the TV.

    Here’s a list of top 10 must-watch documentary films:

    Something Ventured (2011)
    Generation Startups (2016)
    Jiro Dreams of Sushi (2011)
    Elon Musk : The Real Life Iron Man (2018)
    Inside Bill’s Brain: Decoding Bill Gates (2019)
    Capital C (2014)
    The Startup Kids (2012)
    American Factory (2019)
    Startupland: A Documentary Film (2015)
    CodeGirl (2015)
    Becoming Warren Buffet (2017)
    Steve Jobs: One Last Thing (2011)
    The Director: An Evolution in Three Acts (2013)
    Print The Legend (2014)
    Enroe: The smartest Guys in the Room (2005)
    FAQ

    About Entrepreneur Documentaries or Business Documentaries

    The entrepreneur is a hub of an innovator, a source of new ideas, goods, services, and business/or procedures. The one with the vision starts a business and takes risk & loss at every obstacle in order to make money. There are 4 types of entrepreneurial organizations: small business, scalable startups, large companies, social entrepreneurs.

    Sometimes learning from others’ experiences and lessons one can tackle all of the common hurdles smartly. So, do the entrepreneur documentaries brings the visionaries from great entrepreneurs who now have turned out to be business leaders like Bill Gates, Steve Jobs, Walt Disney, Andrew Carnegie, Henry Ford, Oprah Winfrey, Larry Page.

    Many online platforms like Netflix and YouTube brings countless good business documentaries on startups and entrepreneurship business documentaries. It’s important that you watch selected documentaries rich with quality and motivation because that not only expands your horizons but also commits you to the whole learning and evolving process in your field. Documentaries on global business leaders not only teaches you the pecs of entrepreneurship but also gives you ideas to hit a good conversation.

    The qualities that a startup documentary or a show should have :

    • Humanistic values.
    • Entertainment.
    • Knowledge-seeking.
    • Business focus and networking.
    • Creative thinking.
    • Delegation.
    • Management.

    This sole would cultivate an element of motivation, passion, determination, and majorly how to race up the market shares.

    With a lot of genres in entrepreneurship documentaries, if you are here for to must watch business documentaries on how to enrich your business, build your pecs, or broaden-up your entrepreneurial knowledge, then

    Something Ventured (2011)

    Director of Something Ventured: Daniel Geller (co-director), Dayna Goldfine (co-director).

    This documentary about successful entrepreneurs builds a storyline on individuals who built a finance industry with the advanced modern technology in the past 50 years with companies like Intel, Apple, Gentech, and many more.

    Why Entrepreneurs should watch Something Ventured: It gives short and fun history learnings on the California companies and focus on venture capitalists around the Bay Area and silicon valleys.

    Generation Startups (2016)

    Directors: Cheryl Miller Houser, Cynthia Wade.

    Generation Startup takes the United States to the front lines of entrepreneurship in America, capturing the struggles and triumphs of six recent school graduates who place everything on the road to make startups in Detroit. Shot over a year, it associates honest, in-the-trenches investigate what it takes to launch a startup.

    Why Entrepreneurs should watch Generation Startups: The movie helps us Learn to fail and redefine success.

    Jiro Dreams of Sushi (2011)

    Director: David Gelb.

    A documentary about business success on 85-year-old dish master Jiro Ono, his noted Japanese capital eating place, and his relationship along with his son and ultimate heir, Yoshikazu. He puts perfection before approaching to success.

    Why Entrepreneurs should watch Jiro Dreams Of Sushi: The movie is fascinating and sacred, this portrait of a man in pursuit of perfection maybe a demeaning and life-changing experience, the value of being a perfectionist.

    Elon Musk : The Real Life Iron Man (2018)

    Director: Sonia Anderson.

    This goes on discovering the rise of Elon Musk, one who is reworking the means we expect concerning travel technology through electrical cars, the Hyperloop, and revolutionary concepts on how to endure computing and colonizing Mars.

    Why Entrepreneurs should watch Elon Musk : The Real Life Iron Man: The movie teaches persistence, doing things differently during a higher means, business school about entrepreneurship are not taught in school.

    How Entrepreneurs are Helping to Fight COVID-19?
    Needless to mention, Coronavirus has affected every aspect of human life.Lockdowns and social distancing particularly has had immediate effect on severalbanking activities. Thus, at the same time, many efforts are being made to raisefunds and help startups and SMEs. Experts in the sector have gre…
    StartupTalkyVarad Kitey

    Inside Bill’s Brain: Decoding Bill Gates (2019)

    Director: David Guggenheim.

    A documentary about successful entrepreneurs that talks about Bill Gates‘  life as he pursues solutions and plans to a number of the world’s most advanced issues. Gates’ making an attempt to seek out to answer the insipid, off point, immature queries and “unbroken questioning”.

    Why Entrepreneurs should watch Inside Bill’s Brain: Decoding Bill Gates: 3 part mini segments are excruciating and delve into Bill Gates strategy.

    List of the Most Famous Entrepreneurs You Must Know About | 2020 Updated
    Famous and popular entrepreneurs [https://startuptalky.com/tag/entrepreneurs/] are the onewho changed the way the world think about stuff. These popular and famousinspirational business [https://startuptalky.com/tag/business-2/…
    StartupTalkyAshwini

    Capital C (2014)

    Director: Timon Birkhofer, Jørg M. Kundinger.

    CAPITAL C is the 1st documentary concerning crowdfunding. The documentary CAPITAL C covers adventures of crowdfunding. Each character has a great success in crowdfunding. The documentary paints a picture of small industries’ journey to achieving success in the crowdfunding campaign.

    Why Entrepreneurs should watch Capital C: It conveys so well the eagerness, passion, energy and responsibility which is created when developers of products work directly for consumers of products.

    13 Psychological Traits Of Successful Entrepreneurs
    The mental approach towards becoming a successful entrepreneurYoung minds are full of energy and adventures and it’s said that the youngstersare the mirror of economic growth. Countries spend millions of dollars everyyear to upskill the youth. According to a survey, around 1 billion aspirantssee…
    StartupTalkyAshwini

    The Startup Kids (2012)

    Directors: Vala Halldorsdottir, Sesselja Vilhjalmsdottir.

    The Startup Kids is a documentary concerning young net entrepreneurs within the U.S. and Europe. It contains interviews with founders of Vimeo, Dropbox, Soundcloud associated additionals and mention how they started their company and their lives as a bourgeois. in conjunction with those individuals from the technical school scene speaks concerning the startup surroundings together with the plunger Tim Draper and MG Siegler, technical school blogger at Techcrunch.

    Why Entrepreneurs should watch The Startup Kids: It’s one of the thrilling version of jumping off a cliff and having to build your own parachute. Staying on the edge of your comfort zone, and everything you’re doing is basically something you’re just barely qualified for or not qualified for.

    American Factory (2019)

    Directors: Steven Bognar, Julia Reichert.

    In this documentary, hopes soar once a Chinese company reopens a shuttered factory in Ohio. However, a culture clash threatens to shatter the American dream. The documentary American Factory shows the shifting ground of globalization, and the instability it brings to workers’ life. Workers attempt to find stability in this situation.

    Why Entrepreneurs should watch American Factory: Thoughtful and troubling look at the dynamic between workers and employers in the 21st-century globalized economy. Brings hope and fervour.

    Startupland: A Documentary Film (2015)

    Startupland: A Documentary Film

    Director: Justin Gutewin.

    Five startup CEO’s have twelve weeks during a tech accelerator to build their ideas into promising corporates before they present to a room full of investors. How Three guys risked everything and turned a bright idea into a world-class business.

    Why Entrepreneurs should watch Startupland: A Documentary Film: Since startup units are everywhere, teaches how to take risks and turning a plan into a global business.

    CodeGirl (2015)

    Director: Lesley Chilcott.

    Documentary concerning high school girls from around the world who attempt to higher their community through collaboration and technology. The documentary focuses on a coding competition. Female high school students learn to make business plan and write code. The teams identify a global problem and solve it by creating a mobile phone application. Messages included in Code Girl are overcoming the stereotypes, working hard to make a positive difference in the world.

    Why Entrepreneurs should watch CodeGirl: Brings on the diversity in all facets of technology among teens, parents and teachers and throws light on a specific project.

    Top 7 Bollywood Celebrities Who are Successful Entrepreneurs and Social Workers
    Actors but not all just act but sharp ones invest their money in startups. Bigand recognized bollywood actors have put some ventures either in monetary orproduct by becoming ambassadors to their brands. They bring a lot of money aswell as popularity. They become role models, passionate and wear t…
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    Becoming Warren Buffet (2017)

    Director: Peter Kunhardt and Brian Oakes

    This startup documentary is based on Warren Edward Buffet who is an American businessman, investor, philanthropist and the CEO of Berkshire Hathaway. The documentary follows the business magnate on his journey from being a numbers-obsessed boy from Nebraska to being one of the richest and most respected men in the world. The documentary shows us how the billionaire still lives in a modest home in Omaha and drives himself to his office to manage Berkshire Hathaway

    Why Entrepreneurs should watch Becoming Warren Buffet: entrepreneurs can extract important life lessons from the humble billionaire, his family and his peers.

    Steve Jobs: One Last Thing (2011)

    Director: Mimi O’Connor and Sarah Fanthorpe

    Steve Jobs: One Last Thing is one of the best documentaries on entrepreneurs, as it based on none other than Steve Jobs, the Cofounder and former CEO of Apple. The documentary follows his journey of Steve Jobs, his talents, style, influences and imagination that led to changing all of our lives. The documentary is unique as its draws from his interviews with people and gives us a peak into his complex life. While Steve Jobs friends, fans, colleagues and rivals reflects upon his talents and achievements.

    Why Entrepreneurs should watch Steve Jobs: One Last Thing: the documentary shows how some people and their inventions can change our everyday world of work, leisure and the way we communicate.

    The Director: An Evolution in Three Acts (2013)

    Director: Christina A. Voros

    The Director: An Evolution in Three Acts is best documentaries for entrepreneurs for want to venture into the fashion Industry. This documentary is from the point of view of a filmmaker who examines the work of the Italian fashion designer Frida Giannini, who is the creative director for Gucci. It showcases how the fashion designer made her decision to return to the famous brand’s iconic past to reimagine its path into the brand’s future.

    Why Entrepreneurs should watch The Director: An Evolution in Three Acts: It shows behind the scenes of world-renowned fashion house Gucci and how big luxury fashion brands work from coming up with a concept to runway and finally into people closets.

    Ritu Kumar: The Pioneer of Indian Fashion
    Ritu Kumar is one of the leading fashion designers in India whose dresses are worn by famous personalities like Princess Diana and Priyanka Chopra.
    StartupTalkyManav Makhija

    Director: Luis Lopez and J Clay Tweel

    Some entrepreneur documentaries like Print the Legend are rare as it focuses on the evolution of a particular industry. Print the legend is award winning startup documentary that focuses on the 3D Printing Industry and startups like MakerBot and Formlabs and major printing companies such as Stratasys, PrintForm and 3D Systems. The documentary is shot wholly on Canon EOS C300 and Canon EOS C100.

    Why Entrepreneurs should watch Print The Legend: the documentary explores the innovative thinking behind 3D printing and how companies are trying to bring 3D printing into your desktop and life.

    Chizel Prints Success Story – 3D printing for Manufacturing Parts
    Chizel helps companies manufacture 3D parts for various purposes. Read about Chizel funding, founders and business model, revenue and more!
    StartupTalkyChayanika Goswami

    Enroe: The smartest Guys in the Room (2005)

    Director: Alex Gibney

    Enroe is a documentaries on entrepreneurs and the mirror to the modern corporate corruption especially in America. The documentary explores the fall of the Enron Corporation, and how the executives of the company resort to several illegal schemes in order to make money at any cost and keep their high-paying jobs. Enroe is a critically acclaimed documentary whichbased upon the best-selling 2003 book of the same name.

    Why Entrepreneurs should watch Enroe: The smartest Guys in the Room: Very few documentaries on entrepreneurs, teach you a lesson that no matter how many bad days a business man or an entrepreneur has, he/she must always have integrity and be honest.

    10 skills every entrepreneur should have
    There are some set of skills that every entrepreneur should have likeEntrepreneurship and so, it is considered as one of the major factors ofproduction. An entrepreneur’s ability is gauged by how well they make decisions,creativity and how well they are good in the management of risks and resour…
    StartupTalkyYash Gupta

    Entrepreneur Documentary Films

    documentary films which you can watch and enrich your business
    documentaries which can enrich your business
    • Print The Legend (2014)
    • The Inventor(2019)
    • Tony Robbins: I’m Not Your Guru (2016)
    • Seeing Allred (2018)
    • Freakonomics (2010)
    • Becoming Zlatan (2015)
    • Becoming Warren Buffet (2017)
    • Betting On Zero (2016)
    • House of Z (2017)
    • Silicon Cowboys (2016)
    • She Did That
    • Merchants of Doubt (2014)
    • Pirates of Silicon Valley (1999)
    • Once in a Lifetime (2006)
    • Maxed Out (2006)
    • The Call Of the Entrepreneur (2007)
    • The Corporation (2003)
    • Triumph of the Nerds (1996)
    • The Pixar Story (2007)
    • Standing in the Shadow (2002)
    • Startup.com (2001)
    • Flash of Genius (2008)
    • e-Dreams (2001)
    • We Live in Public (2009)
    • Wal-Mart: The High Cost of Low Price (2005)
    • The Entrepreneur(2009)
    • Hank: 5 Years from the Brink (2013)
    • Ctrl+Alt+Complete (2011)

    Enjoy Watching them because at the end when the timing is right, years of trying and never giving up, will make you look like an overnight success.

    FAQ

    What are the 10 pecs of an entrepreneur?

    • Opportunity-seeking and initiative.
    • Persistence.
    • Commitment.
    • Demand for efficiency and quality.
    • Taking calculated risks.
    • Goal setting.
    • Information seeking.
    • Systematic planning and monitoring.
    • Persuasion and networking.
    • Independence and self-confidence.

    What is entrepreneurial competency?

    Entrepreneurial competencies can be defined as underlying characteristics such as generic and specific knowledge, motives, traits, self-images, social roles, and skills which result in venture birth, survival, and/or growth (Bird, 1995).

    What are the 7 characteristics of entrepreneurs?

    7 Characteristics of Successful Entrepreneurs:

    • self-motivation.
    • Understand What You Offer.
    • Take Risks.
    • Know-How to Network.
    • Basic Money Management Skills and Knowledge.
    • Flexibility.
    • Passion.

  • How Does Netflix makes money – Business model of Netflix

    What comes to your mind when you think of the best web series? YES, your guess is absolutely right! It’s Netflix that comes to our mind whenever we think of watching fascinating web series or movies. Netflix is our first choice above all.  Streaming through Netflix is very convenient and has gained enormous popularity among users in a very short duration of time.

    And when it comes to the Business model, Netflix fits best for the example of the company that has modified its business model dozens of times and received terrific success and fame.

    Netflix was started as a business company that rents boxed products through mail services to its customers worldwide. And now, the company is providing on-demand entertainment to its users in order to meet global needs.

    Few decades prior, Netflix launched its unscripted genre along with various English language formats. This was a great success because of the light-hearted cooking competition. The company also launched local versions in Mexico, Spain, France and Germany. After the success of this notion, Netflix provided other versions too based on the user’s convenience.

    About Netflix
    Where does Netflix operate?
    Key Services of Netflix
    Target Audience of Netflix
    Business Model of Netflix
    What is Unique about the Netflix Business Model?
    How does Netflix Make Money?
    FAQ

    About Netflix

    Netflix is counted among the most successful entertainment mass-media companies. The company was founded in 1998 with a service of renting boxed copies of shows, movies, video games and other forms of entertainment, via standard mail services to its customers.

    The startup was a great success, then the founders thought of taking it to the next level by introducing tons of advanced technologies. And that’s how Netflix modifies its business model. The company went from mailing boxed copies to providing access to its customers for streaming their favourite content at their utmost convenience.

    Today, Netflix holds the most advanced video streaming services that have brought major advantages to its business model and revenue. The company has developed a software application through which under subscription packages of different ranges, they allow the users to stream any content they want. Netflix is known to be the world’s 9th largest internet-based company by revenue.

    Where does Netflix operate?

    Netflix is a subscription-based video streaming platform, which as of 2021, have over 208 million subscribers. Among which 74 million are from the United States and Canada. Netflix is served worldwide excluding some restricted places such as Syria, Mainland China, North Korea, Crimea. The restrictions are because of US sanctions.

    Key Services of Netflix

    Netflix provides some very intriguing customer services. But the most exclusive ones are video streaming and on-demand video (Watch Now) streaming services. When these streaming services were launched, they allowed the subscribers to stream one dollar spend per hour, on the monthly subscription. Later in 2008, this was modified and the subscribers were allowed to stream unlimited with no further charge.

    In 2016, Netflix introduced the online streaming feature. This allowed subscribers to save up the media on their devices (Android and iOS) in high quality to watch even without an internet connection. Moreover, it also brought Netflix Party Services where people could watch Netflix’s programs together.

    In 2018, Netflix introduced the “Skip Intro” feature which allows the subscriber to skip the intros of the show while streaming. Then in March 2021, Netflix launched a feature that warns the user for sharing their account passwords with others.

    What is Netflix Shop and How Netflix is planning to enter into Ecommerce with it?
    Netflix is all set to launch its own e-commerce store, Netflix Shop. Lets understand the strategy followed by Netflix and understand the business model of its store.
    StartupTalkyAlan Joseph

    Target Audience of Netflix

    Netflix is known as the world’s leading online television platform which crosses the hundred million members count in over 190 countries.

    Netflix mainly targets the males and females of the age group of 17-60 along with an income value of $30,000 or more. The targeting in Netflix is based on psychographics but not on demographics.

    Business Model of Netflix

    The business model of Netflix is based on subscription packages. The Netflix platform is developed to please the audience across the globe and that’s why the catalogue covers hold different assortments of movies, web series and shows of all genres, preferable for all ages. Netflix’s value proposition is entirely based on its on-demand service whenever you want. It shows high-quality videos and distinct variety.

    Netflix offers the best video streaming experience to its users. Along with the technology investment, the company also prioritizes the content offerings. It analyzes its customer’s behaviour and provides them with a personalized experience.

    When Netflix was started, it didn’t have a prominent cost structure which resulted in poor cash flow. But they improvised this issue as the new business model demanded a big investment value. Today, The company’s big cash flow includes:

    • purchasing content and rights,
    • recommending through AI,
    • producing shows,
    • Amazon AWS and technology,
    • data centres for streaming content
    Revenue generated by Netflix
    Revenue generated by Netflix

    What is Unique about the Netflix Business Model?

    Netflix business model is proven to be one of the most successful business models across the globe. But here the question arises, What’s so unique about the business model of Netflix? Well, it’s the on-demand video subscription model or SVOD model. In this model, the subscribers pay to get access to the media content of Netflix on a monthly basis. Hence, the subscribers of Netflix are the major source of revenue.

    However, Netflix does not offer any free offers like those on Spotify and others. With the incredible media content, the users do not have any other options but buy the monthly subscription package. With the ad-free media services by Netflix, users get total convenience. Moreover, Netflix also offers a DVD rental for a subscription basis. This is also widely preferred by people.

    List of Biggest Media Companies in the World
    Media industry is considered as one of the most profitable industries in world. Lets look at some of the top Media Companies in the World
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    How does Netflix Make Money?

    As we have discussed previously in the article, Netflix’s main source of revenue is its subscribers as the business model is based on the on-demand video subscription plan. And with this in knowledge, Netflix has over 180 million subscribers. And that is a fancy number.

    However, many surveys also recommend that Netflix could increase its revenue from advertising but the company declined as it could lower the user’s experience for the platform.

    Today, Netflix offers three kinds of subscription packages which we have discussed below:

    1. Basic Package: Access to unlimited movies and Shows available on any device at the lowest price. It does not provide HD content and allows only one screen at once.
    2. Standard Package: Two screens are available along with HD quality video.
    3. Premium Package: The top plan offers media in ultra HD quality and allows four screens at once.

    Conclusion

    The Business Model of Netflix is entirely based on its users. It tries to catch as many audiences as it can. Basically, the entire revenue is based on the user’s subscription purchasing. And with the era of binge-watch, Netflix is receiving a great level of success. Started with such a small business, today Netflix has achieved remarkable heights of success and there’s a lot more on its way.

    FAQ

    What is the revenue of Netflix?

    The revenue of Netflix is 2,500 crores USD in 2020.

    Who is the founder of Netflix?

    Netflix was first founded in August of 1997 by two serial entrepreneurs, Marc Randolph and Reed Hastings.

    Who is the CEO of Netflix?

    Ted Sarandos is the CEO of Netflix.

  • Top 13 OTT Platforms In India | Best Video Streaming Platforms

    Gone are the days when TV or movie theatres were the only way to absorb video content. India has seen a tremendous rise in the consumption of video content on various online platforms in the last couple of years. The major reason behind this exponential growth is often attested to deeper internet penetration and ever-increasing smartphone usage. Today, there are many articles on OTT platforms which justify why such mediums are better than cable TV. OTT (over-the-top) platform subscription is pocket-friendly, and then there’s the comfort of using such platforms anytime, anywhere.

    Low cost and efficient mobile recharge packages along with good internet connectivity have permitted both rural and urban populations to consume video content at an alarming rate.

    OTT platforms provide online content in different genres. Netflix, Amazon Prime, and ALT Balaji are some extremely popular OTTs.

    With so many streaming platforms to choose from these days, it can be difficult and tedious to choose the appropriate one. The one that not only broadcasts all of your favorite series and movies, but also all of the documentaries that are currently trending. However, with so many alternatives to pick from, it might become a little daunting.

    Hundreds of streaming platforms flooded the Indian market during the pandemic. The market is becoming increasingly saturated as every corporation develops its own streaming platform. But which streaming services are most popular in India? What companies have unlocked the streaming market’s code of dominance? Now that you’re interested, we’ve compiled a list of the Top 10 Streaming Platforms in India, which are both popular and well-liked.

    Reasons For Tremendous Growth In OTT Platform Usage
    Growth And Future Of OTT Platforms In India
    Top OTT Platforms In India
    Disney+ Hotstar
    Amazon Prime
    Netflix
    Voot
    ZEE5
    SonyLIV
    ALTBalaji
    MX Player
    JioCinema
    Eros Now
    Airtel Xstream
    Viu
    TVFPlay
    Conclusion
    FAQs

    Reasons For Tremendous Growth In OTT Platform Usage

    Freshly Brewed Content

    OTT platforms provide brand new and freshly brewed content in different genres and languages. These OTT platforms consider unique and risky concepts to create video content. The topics are a breeze of fresh air for Indians and deviate significantly from the video content people are used to. And such content doesn’t fail to entice the audience. Language is no longer a barrier as there is video content for almost every language, making OTTs universally accessible.

    Affordable And Cheap

    Providers charge nominal rates thereby making video streaming affordable for most of the economic sections in India.

    Screening Movies Before Television Screening

    Movies are now being released on these platforms way before their television screening. Hence, people don’t need to wait for movie ticket bookings and stand in long queues. Moreover, the concept of first-day, first-show is slowly losing its charm due to OTT platforms.

    Free Subscriptions on OTT Platforms

    Top OTT platforms lure the audience through the freemium subscription policy or by providing a free trial for a month. For example, Disney+ Hotstar allows users to access some shows for free whereas the premium shows are paid. On the other hand, APV and Netflix allow users to try their services for free during the initial months of subscription.

    No Interruptions

    The shows on such platforms are usually ad-free, making it a pleasant experience for the viewers. Users don’t have to see the same advertisement again and again and can enjoy the show without any interruption.

    Video On Demand

    Unlike TV, you don’t have to carry a remote and set-top box to enjoy your favorite video content. With the help of these OTT services, you can watch your favorite shows anytime and anywhere.

    Limited And Quality Video Content

    Unlike the Indian video content, these OTT platform services have shows restricted to a limited number of episodes rather than going on for several years. The content keeps the youth addicted to such platforms. Also, the content is not based on cliche storylines and abstains from the repetition of themes, something that’s often witnessed in TV-based video content.

    Download And Watch Later

    OTT services don’t maintain any particular time slot for shows and series, unlike TV. This permits people to have their own schedule for watching on such platforms. The option of downloading from OTT providers allows the audience to not sit idle in case of poor internet connectivity.

    Other smaller (yet expanding) OTT platforms in India are Voot and TVF Play. YouTube is also planning to launch an original content platform.

    Growth And Future Of OTT Platforms In India

    OTT subscriber base in India
    OTT subscriber base in India

    According to a recent PWC report, smartphone penetration in India is expected to reach around 99% by 2022. And at the same time, OTT platforms are expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content. Another factor helping in the tremendous growth of OTT platforms in India is the rising level of disposable incomes, i.e., an average Indian consumer can spend more amount on his enjoyment today as compared to a few years back. Shows and movies in local languages (Tamil and Telugu are some examples) have attracted people from various fronts to these platforms; the reason being unlimited movies and shows in their mother tongue at dirt cheap rates.

    It’s not that such platforms have content only for the youth; they offer something for the kids, the elderly, and every other age group.

    Internet data consumption per minute has also come down. Sometime back, streaming a two and a half hour movie required 1GB of data for 360p quality. Nowadays 800MB is sufficient for the same movie in 480p quality. Thus, the streaming quality has improved with the decrease in data consumption. People can now watch two movies by consuming just 1 GB or 1.5 GB of data.

    Price also plays a dominant factor; Amazon Prime saw a larger user base than Netflix in 2016 because of this factor. Amazon Prime charges INR 129 per month for unlimited access while Netflix charges INR 800 for its premium quality content. So, OTT platforms must work on a framework to provide maximum benefits at minimum cost, a tough nut to crack but a necessary one to lure the Indian audience.

    Top OTT Platforms In India

    Disney+ Hotstar

    Users Worldwide: 103.6 Million
    Users In India: 25 Million
    Price: Starts at Rs 399/Year

    Disney Hotstar - Top OTT Platform In India
    Disney Hotstar – Top OTT Platform In India

    Disney+ Hotstar launched in India in April 2020. It’s a partnership between Disney and Hotstar, Star India’s streaming service. As a result, it includes all of the Disney+ content as well as the original Hotstar content. In India, it presently has 28.5 million members, making it the most popular streaming service. The exclusive Disney material and inexpensive pricing of Rs 399/year for the lower-tier subscription plan appeal to younger people looking for a less expensive source of entertainment, especially during the pandemic.

    Disney+ Hotstar is another over-the-top media service in India. It is a Star Network product that was launched in February 2015. Disney+ Hotstar has swiftly become one of the largest video-on-demand platforms in the country. Disney+ Hotstar is the only platform where the best TV shows from around the world, movie premieres, live sports, and events are consolidated. It has several user-friendly features such as an adaptive video playback experience which automatically adjusts according to the available bandwidth, the creation of playlists, and the availability of content for download. Users can consume Disney+ Hotstar content on the go with the best viewing experience.

    Amazon Prime

    Users Worldwide: 200 Million
    Users In India: 38 Million
    Price: Starts at Rs 329 for Three Months

    Amazon Prime Video - Top OTT Platform In India
    Amazon Prime Video – Top OTT Platform In India

    Amazon Prime Video was first introduced in India in 2016. It now has over 38 million unique users in India, demonstrating its widespread popularity. The streaming service has a lot of great shows and movies, like The Boys, Mirzapur, The Family Man and so on. Around 200 million people use Amazon Prime Video worldwide, and the figure is growing every day. What makes it even better received is the low pricing of Rs 329 for a three-month subscription and Rs 164 for those aged 18 to 24.

    A year after the launch of Netflix in India, Amazon Prime Video also made its entry in the country. According to the director of content at Amazon Prime Video (India), India accounts for the highest number of Prime members in the debut year, growing fastest among the 16 countries that the platform is present in. India is a price-sensitive country and at Amazon Prime’s low-priced subscription fee, it gives the users great value for money.

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    Netflix

    Users Worldwide: 203.66 Million
    Users In India: 3 Million
    Price: Starts at Rs 199/Month

    Netflix - Top OTT Platform In India
    Netflix – Top OTT Platform In India

    When it comes to Netflix, there isn’t much that has to be said. It’s something that everyone has heard about. With over 203.66 million customers globally, it is one of the largest streaming platforms in the world. Netflix first arrived in India in 2016 and has since released several of the ‘Netflix India Originals.’ Sacred Games, Mismatched, Masaba Masaba, and many others are among the most popular. In India, Netflix now has over 3 million members, and this figure is steadily increasing.

    It is a US-based video streaming company that is now available in India at a starting subscription price of INR 199 per month (goes up to INR 800 per month) after a free month of trial. While most of the OTT service platforms follow a mix of advertising-led and subscription fee-based business models, Netflix, in keeping with its global strategy, is free of advertising in India.

    Voot

    Users In India: 100 Million
    Price: Starts at Rs 99/Month

    Voot - Top OTT Platform In India
    Voot – Top OTT Platform In India

    Voot was introduced by Viacom 18 in 2016 to showcase all of its TV series as well as the most latest episodes. It was totally free, and there was no need to subscribe or pay to view the content. In March of last year, Viacom 18 launched Voot Select, an online service that, unlike the previous platform, Voot, required a membership. Some episodes and movies are still available for free, but some exclusive series and movies are only available to subscribers. Voot Select has around 1 million paying subscribers. It charges Rs 99 for a one-month subscription and Rs 999 for an annual subscription.

    Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of India’s largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes COLORS (Hindi), Viacom18 Motion Pictures, MTV, Nickelodeon, and MTV Indies. It offers the biggest TV Shows, Blockbuster movies, Toons, and VOOT originals.

    Voot’s aim is to capture the digital video landscape with its fresh and new-age content without any premium cost. One of the major attractions of the platform is its original content while it covers a plethora of categories like dramas, comedies, spoofs, and everything else.

    ZEE5

    Users Worldwide: 310 Million
    Users In India: 100 Million
    Price: Starts at Rs 42/month

    ZEE5 - Top OTT Platform In India
    ZEE5 – Top OTT Platform In India

    ZEE5 is an online streaming service owned by Zee Entertainment Enterprises. It went into effect in February 2018. Although it is a free service, there is now a ZEE5 Premium option that allows you to watch many exclusive movies and series for Rs 299 for three months. ZEE5 has content in 12 different languages that make it worth the money. And it claims to have 32 million paid subscribers and around 100 million active users. ZEE5 has recently partnered with TVF for streaming movies and shows.

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    SonyLIV

    Users Worldwide: 98 Million
    Users In India: 80 Million
    Price: Starts at Rs 99/Month

    SonyLIV - Top OTT Platform In India
    SonyLIV- Top OTT Platform In India

    Sony Pictures Networks India launched SonyLiv in January 2013. It is a free service but also has a premium version and the subscription starts at Rs 99 per month. It has a ton of shows and movies to choose from with no disturbance from ads. SonyLIV currently has around 5.5 million subscribers. It offers many popular shows, like Girls Hostel, Welcome Home, Maharani, and many others.

    SonyLIV is bound to be present in the list of the top OTT media services. It has been developed by Multi-Screen Media. It has a mix of both free and premium content and has partnered with SPI International to showcase seven more international television channels across different genres (in addition to the existing five channels). SonyLIV’s premium content comes at a subscription cost of INR 99 per month. It offers viewers shows from the Sony stable – SONY, MAX, and SAB. Apart from enabling viewers to watch the latest shows, Sony LIV also allows subscribers to watch the re-runs of old episodes, movies, and special events.

    ALTBalaji

    Users In India: 76 Million
    Price: Starts at Rs 100 for Three Months

    ALTBalaji - Top OTT Platform In India
    ALTBalaji – Top OTT Platform In India

    ALTBalaji was launched in April 2017 and is owned by Balaji Telefilms Ltd. It is well-known for catering to an Indian audience in particular, with daily soaps and exclusive movies and series. It has around 76 million active monthly users and around 5 million paid subscribers. It is a paid service, but you can get a free trial of seven days and can watch all the content on the platform. And the subscription starts at Rs 100 for three months. That’s a great price if you are looking for a cheap service platform.

    ALT Balaji is an ad-free subscription-based service which is the product of film and television production house, Balaji Telefilms Ltd. It provides 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of INR 300 per year. With this platform, Balaji wants to venture into clutter-breaking content and offer something for everyone. It is offering entertaining video content to both Indian residents and those living abroad.

    Top OTT Platforms in India

    MX Player

    Users Worldwide: 280 Million
    Users In India: 148.8 Million
    Price: Rs 370

    MX Player- Top OTT Platform In India
    MX Player- Top OTT Platform In India

    The MX Player started in India as a video player. It was launched in 2011 but was re-launched in 2019 as the streaming platform. It began in India, but in 2020, it expanded its service and is now available in many countries, including New Zealand, Nepal, the United States, the United Kingdom, Bangladesh, Canada, Australia, and Pakistan. It has around 280 million users worldwide. And it contains shows like Aashram, Bullets, Dangerous, and many others. It is a free service, but MX Player Pro is a paid version that offers exclusive content without any ads and is priced at Rs 370.

    JioCinema

    Users In India: 100 Million
    Price: Free

    JioCinema- Top OTT Platform In India
    JioCinema- Top OTT Platform In India

    JioCinema is a streaming service from Jio Platforms, which was launched in 2016. It is free for Jio sim users and contains a great number of shows, films, web series, and documentaries. It has about 100 million users in India and the number keeps growing every day.

    Eros Now

    Users Worldwide: 221.5 Million
    Users In India: 148 Million
    Price: Starts at Rs 49

    EROS Now- Top OTT Platform In India
    EROS Now- Top OTT Platform In India

    Eros Now is a streaming platform launched in 2012 and is owned by Eros Digital. It has plenty of Indian movies and web series for its viewers. And the best thing is that the streaming service begins at Rs 49 in India. Eros has about 180 million users worldwide and 30 million paid viewers.

    Airtel Xstream

    Users in India:
    Price: Rs 49/Month

    Airtel- Xstream- Top OTT Platform In India
    Airtel- Xstream- Top OTT Platform In India

    It is a streaming service provided by Bharti Airtel. It was released in September of 2020. It’s a free service for Airtel Sim users, but you need to sign up for a plan if you want to watch the content as a non-Airtel user. The price is Rs 49 per month for non-Airtel users.

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    Viu

    Users Worldwide: 36 Million
    Users In India: 5 Million
    Price: Starts at Rs 99/Month

    VIu- Top OTT Platform In India
    VIu- Top OTT Platform In India

    Viu is a streaming service provided by Hong Kong-based Viu International Ltd. It features many films, shows, and series, mostly Korean and Indian. It is offered throughout Asia, Africa, and the Middle East. It has about 36 million users worldwide and 5 million users in India. The price starts at Rs 99 a month and is quite popular among the Indian audience.

    TVFPlay

    Users In India: 9.8 Million
    Price: Free

    TVF- Top OTT Platform
    TVF- Top OTT Platform In India

    ‘The Viral Fever’ also known as TVF is an online streaming platform that provides tons of original content for free. Its shows like ‘Permanent Roommates’ and ‘TVF Pitchers’ have pushed a lot of fans towards the platform and are a big hit among the fans. And the best part is that it’s free.

    In India, there is no scarcity of streaming options these days. There is something for everyone as more and more companies develop their streaming platforms. You can make your selection based on price and the type of series and movies you wish to watch.

    Conclusion

    India is a huge market for OTT platforms, so offering different plans to satisfy a diverse user base with different income levels is the only solution for faster absorption and growth. Focusing more on Indian-friendly content would be another plus point for OTT providers. For now, it can be said that Indians will continue to drift towards these platforms, though television would still remain an important commodity in India. There still exists a section of the population that doesn’t have access to smartphones and internet. Moreover, the older generation prefers the television over OTT platforms for entertainment.

    FAQs

    What is a Streaming Platform?

    A streaming platform is an online entertainment service that provides on-demand access to TV series, movies, and other streaming material.

    What is the meaning of OTT?

    OTT stand for over-the-top. It is a means of providing television and film content over the internet on request.

    What is an OTT Service?

    Over the top, or OTT, refers to any streaming service that transmits content over the internet.

    Is Netflix an OTT?

    Netflix is a popular OTT (over-the-top) service that provides users with content such as movies and TV series.

    How many streaming platforms are there in India?

    In India, there are around 40 suppliers of over–the–top media services (OTT).

    What is the future of OTT in India?

    Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content.

    What are the top 10 OTT platforms in India?

    Here are the Top 10 OTT platforms in India:

    • Amazon Prime Video
    • Netflix
    • Disney+ Hotstar
    • Voot
    • ZEE5
    • Sony LIV
    • MX Player
    • ALT Balaji
    • Eros Now
    • JioCinema

  • What is Netflix Shop and How Netflix plans to enter into Ecommerce with it?

    Netflix is a popular OTT platform that has grown widely and has a worldwide presence. The OTT platform has the majority market in the OTT platform and has the best shows which include The Witcher, Lucifer, Crown and many more.

    They also have Netflix original movies which have a huge fan base. Netflix has made a recent announcement of launching a new platform called Netflix Shop. In this article let’s look at what exactly is Netflix shop and how Netflix plans to enter the e-commerce space with it.

    Netflix Shop – Latest News
    Merchandises on Netflix shop store
    Is Netflix Entering the E-commerce space?
    Media Platforms that are already in E-commerce Space
    Netflix shop website
    FAQ

    Netflix Shop – Latest News

    Netflix has announced the launch of its online e-commerce store called Netflix shop. The online store will be selling the Merchandise of the Netflix original series. The sales are expected to start with the famous Netflix original series that is Stranger Things and the Witcher.

    The online store has been launched and Netflix shop is the first retail outlet that is owned and operated by Netflix which sells products directly. The business model of Netflix e-commerce store is it will sell high quality apparel and lifestyle products that are related to the famous shows of Netflix and the products are going to be carefully chosen and limited edition.

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    Merchandises on Netflix shop store

    Netflix has conveyed that their e-commerce store will soon see an exclusive release of merchandise based on the two popular original series of Netflix that is the Witcher and Stranger things. Both the shows have a huge fan base and Netflix is also planning to introduce a new Netflix logo wear from BEAMS which is a Japanese fashion house.

    Beam Clothing
    Beam Clothing

    The company has announced that during the third week of June it plans to release the merchandises based on the Anime series Yasuke and Eden which would be streetwear and action figures and they also added that the store will also release limited edition apparel and decorative items from the French thriller series Lupin with a collaboration of Musee du Louvre.

    Netflix has also conveyed that they are introducing the collection of collectibles that are inspired by anime’s from three up coming designers i.e., Kristopher Kites who is a noted jewelry maker, Jordan Bentley who is a streetwear designer, and Nathalie Nguyen who is a digital artist.

    Is Netflix Entering the E-commerce space?

    The most important aspect to be noted is that Netflix already has licensing deals for a lot of products that are sold by other companies. The top companies such as Amazon, Walmart, H&M, Target, Sephora and other retail investors have been selling the products merchandised products of the shows related to Netflix.

    So, the next question is what difference does it make with Netflix launching its own E-commerce website. The strategy of Netflix e-commerce store is it would sell only the carefully chosen limited edition merchandise on its e-commerce store. The aim of the company is to sell the limited edition items to the super fans of the shows.

    This is considered to be a move from Netflix to enter into the e-commerce segment as well as a move to increase the revenue generation of the company. This can be marked as an official entry by the OTT platform into the e-commerce segment and we will be able to see much more collectibles and limited-edition merchandise being released to the online platform of the company.

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    Media Platforms that are already in E-commerce Space

    Even though Netflix has launched its new e-commerce platform for selling its merchandise products, Disney has been into the field for a very long time. The consumer products of Disney have earned a revenue of around USD 16.5 billion in the year 2020.

    Disney has their own consumer products where they sell products such as Baby Yoda dolls and also an outlet such as theme parks.

    Netflix shop website

    The e-commerce website that is launched by Netflix was developed and launched with Shopify. It is to be noted that the e-commerce store will first be available in the United States and the company will later focus on expanding it to other countries.

    Netflix Shop website
    Netflix Shop website

    Netflix had also conveyed that they do not have any plans to open the outlets of brick and mortar.

    Conclusion

    The launch of the Netflix e-commerce website can be considered to be one of the important steps taken by Netflix to venture into the consumer goods segment. We may be able to find a lot of demand for the merchandise products listed on the site of Netflix by their super fans.

    FAQ

    What is Netflix Shop?

    Netflix Shop is an ecommerce store launched by Netflix for selling merchandises of the popular series.

    Is Netflix Shop available in India?

    No, the shopping site will first be available in the United States and the company will later focus on expanding it to other countries.

    What are the current merchandises on Netflix Shop?

    Netflix has introduced a new logo wear from BEAMS and is planning to launch limited edition merchandises for super fans.

  • What caused the recent outages in Reddit, Twitch, Pinterest and other popular websites?

    An exhaustive list of websites, which include Reddit, Twitch, PayPal, Amazon, Github, Stack Overflow, HBO, Quora, Shopify, Vimeo, and several news outlets like CNN, The Guardian, New York Times, Bloomberg News faced an outage today. An outage of this stature occurs rarely, and has thus been a subject to news, views, discussions, and ridicules all around the world. Twitter being the receptor of such news has obviously been flooded ever since the outage was first discovered.

    What caused the outage?
    How long was the outage observed?
    What should you know about Fastly?
    Did it also affect India?
    FAQ

    What caused the outage?

    The recent outage that affected a massive number of popular apps and websites around the globe has supposedly occurred due to the technical glitches experienced by Fastly, a popular American cloud-computing and CDN service provider.

    Fastly has reported that it has been experiencing issues with the CDN services on Tuesday afternoon and has also informed the same on its Twitter. The firm announced, “We’re currently investigating potential impact to performance with our CDN services.”

    As soon as Fastly declared about the outage they were facing, the other websites started to experience similar problems. The users who tried to visit the above-mentioned websites during the outage seemed to be stuck with a screen that says “Error 503 Service Unavailable”.

    Fastly Outage
    Fastly Outage

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    How long was the outage observed?

    The outage was first reported at 3:28 pm, Tuesday, June 8, 2021, by the Fastly systems, and it continued to disrupt the services on some major platforms till 5:27 pm when Fastly applied a fix. So, it was an outage that lasted for 2 hours, according to Fastly.

    However, the cloud computing giant also informed that users around the world might continue to face difficulties in accessing several websites for some time after it has already been fixed by Fastly.

    What should you know about Fastly?

    Fastly is a popular CDN services platform that helps speed website loading times with the help of “edge cloud.” This technology boosts the loading time of the websites along with helping them to tackle denial-of-service attacks or the cyber-attacks that try to deliberately maim a particular machine or network resource.

    Fastly is one of the most popular service providers in North America and South America that powers some of the prominent online media websites. This is the reason why the majority of the complaints were discovered in the Northern and Southern regions of America.

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    Did it also affect India?

    The Fastly-induced downtime that was experienced extensively across North and South America also affected some parts of India. Fastly, which operates in the Indian cities of New Delhi, Mumbai and Chennai also experienced issues with its operations and has cited “Degraded Performance” in these regions.

    Conclusion

    Though the Fastly issue that the world experienced today was “global CDN disruption” and was not limited to a particular data center, the global cloud service provider acted swiftly and ended the outage faster than it was thought of!

    However, such continuing outages that had also earlier affected Amazon Web Services, raises questions on the evolving internet infrastructures and why they are limited to a countable list of companies.

    FAQ

    What is fastly used for?

    Fastly is a content delivery network (CDN) company that helps users view digital content more quickly.

    Which companies use fastly?

    A total of 812 companies reportedly use Fastly including tech giants like Netflix, HBO, PayPal etc.

    Who are fastly competitors?

    Cloudflare, Amazon Web Services (AWS), Akamai, Google, and Microsoft are competitors of fastly.

  • How will Amazon leverage MGM Studios after the Acquisition?

    Amazon which is a multinational tech giant has been competing against the OTT platforms such as Netflix, HBO studios and Disney+Hotstar with their Amazon Prime App. The OTT platform of Amazon Prime has announced its recent acquisition of MGM studios. Let’s look at the deal and how it is going to help Amazon in the OTT field.

    Amazon MGM Acquisition – Latest News
    Amazon’s Future Plan with MGM Studios
    The main ideology behind the Acquisition of MGM and Amazon
    FAQ

    Amazon MGM Acquisition – Latest News

    Amazon has finally acquired the legendary MGM studios which is a significantly legendary media company. The deal is said to be around USD 8.45 billion. This is considered to be one of the boldest moves in the entertainment industry.

    The deal will help Amazon Prime to take a forward step in the streamlined business and is the second largest acquisition in the history of Amazon.

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    Amazon’s Future Plan with MGM Studios

    Mike Hopkins who is the senior vice president of Amazon Prime Video has conveyed that the real financial value of the acquisition is the collection of the treasure in the deep catalog which they are planning to reimagine and develop together with the talented team of MGM.

    He also added that they are very excited and are looking forward to working with the talented team for high quality story telling. The company is planning to leverage the legendary catalog of 4,000 films and 17,000 shows which will strengthen the platform of Amazon.

    Kevin Ulrich, the chairman of MGM has conveyed that the combination to align the opportunity of the history of MGM with Amazon is inspiring. But above all Amazon needs more content for Amazon Prime video to stay relevant against the competition.

    Buying MGM will provide Amazon Prime video with the access to favorites such as James Bond, Real Housewives and Survivors. It also will improve Amazon Prime’s odds in creating their own originals with a fully fledged studio that has created legendary shows and movies.

    Revenue of MGM Holdings worldwide
    Revenue of MGM Holdings worldwide

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    The main Ideology behind the Acquisition of MGM and Amazon

    The main idea behind the acquisition of MGM is considered not to be the legendary movies or shows or not just to create original shows but to increase the number of subscribers for the OTT platform of Amazon.

    Amazon earlier had a stronghold by offering shipping discounts to prime members and attracting more consumers but right now a lot of firms have been offering shipping discounts for its consumers. At the same time, we can’t predict what Amazon would do with MGM’s content and it remains unexpected.

    FAQ

    Who is the founder of MGM Studios?

    Louis B. Mayer and Marcus Loew are the founders of MGM studios who founded it on 17 April 1924.

    When was MGM founded?

    MGM studios was founded on 17 April 1924 and It is around 97 years old.

    Has Amazon bought MGM?

    Yes, Amazon has acquired MGM studios for 8.5 billion dollars to compete against other OTT platforms.

    Conclusion

    The deal proves the willingness of Amazon to spend more in order to remain competitive in the streaming industry. It is to be noted that the competitors are spending heavily on developing the libraries and producing original content committing billions. This will be a step for Amazon to emerge as a much stronger brand in the streaming market.

  • Why Streaming Platforms Are Focusing on Women-Centric Content?

    From the iconic and path-breaking ‘Mother India’  to the flashy and entertaining ‘Four More Shots Please’, entertainment industry in India has come a long way and along with that came the entirely new and engaging era of OTT platforms such as Netflix, Prime Video, Disney+ Hotstar and many more.

    However, this article is not about the success or the net profit generated by these streaming platforms every year. India’s entertainment industry is one of the most profitable industries with a revenue of over $34 billion, and recently, a fundamental shift has been witnessed in the industry as streaming giants like Netflix and Prime Video are targeting and expanding female audience.

    Women represent a key demographic for the Indian entertainment industry and thus the need of the hour is to have diverse cinematographers, storytellers, writers, directors, and actors share their unique perspectives in raising the bar of the entertainment industry by the increased inclusion of women-centric roles.

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    Streaming Platforms Are Focusing on Women Centric Movies

    Four More Shots Please! | Amazon Prime Video

    “More than half of Netflix films released in India this year have a female producer or director, according to Monika Shergill, Netflix India’s vice president of content. Netflix saw unique women visitors jump to 40% last year from 26% in 2018, according to Comscore data. The Los Gatos, California-based company is working with 30 women producers and directors besides a dozen women writers this year, Shergill said.”

    The fundamental shift in the industry has been viewed as a consequence that all of Amazon Prime Video’s six originals released in India this year had women in key roles while more than half of Netflix films had a female producer or director.

    Also, OTT players were keen enough to target female viewers as soon as the movie theatres were shut to the coronavirus induced nationwide lockdown. We witnessed a surge in women-centric content such as ‘Masaba Masaba’ and ‘Bulbbul’ on Netflix to ‘Pushpavalli’ on Amazon Prime.

    Still from Masaba Masaba | Netflix

    Bollywood industry which earlier relied on an A-list male superstar in lead to top the charts and become a blockbuster is now focusing on the push for equality by giving females leads the chance and choice related to the content targeted on them. According to data from Statista, as incomes rise in the $2.9 trillion economy, per capita spending on media and entertainment is expected to almost double to $35 in India by 2021 from five years earlier.

    Traditionally, watching movies and shows were considered as a group activity, however, with the surge in the use of smartphones and streaming platforms, people can watch what they want, where they want, and by themselves on their personal devices. Thus, content creators and streaming platforms are now able to provide target based stories and cater to niches.

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    A 2016 study by Google and A.T. Kearney estimated that Indian women’s share in overall online spending will jump to 42% by 2020 from 20% in 2015 whereas, a 2019 study by the Boston Consulting Group said Indian women are increasingly having a say in household purchase decisions.

    Creative Freedom

    Scene from Bulbbul | Netflix

    One additional benefit of streaming platforms is the prospect of less financial risk compared to contemporary ways. Thus, producers are also ready to take the liberty of creative freedom and experimenting with characters. Prominent examples of this, Netflix film Bulbbul, a supernatural film in which a woman is mistaken for a witch, Gunjan Saxena, a biopic about India’s first woman combat pilot who went to the Kargil war and Amazon Prime’s series Four More Shots Please, which openly addressed taboo issues such as female sexuality and homosexuality.  Thus, better access to the Internet is motivating creators to pitch stories that resonates with females.

    Also, India’s experience throws light on the worldwide trend in which more women are involved in the creation of streaming content directed toward women. Netflix had women helming 20% of its 53 original U.S. films last year, nearly double the rate of representation for women directors across the 100 top-grossing U.S. films of 2019.

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  • List of Biggest Media Companies in the World

    The participation of mass media enterprises such as commercial, print publication, digital media, motion pictures and news, make media companies the most powerful. In the early 1980, over 90% of the media in America was run by almost 50 different companies. But in 1992 the number dropped to less than twenty-four, and in recent years, that same 90% lay fallen to a number of major conglomerates.

    Here is the list of the Top media giants that set a benchmark for other media enterprises throughout the world.

    Comcast
    The Walt Disney Company
    Time Warner
    CBS and Viacom
    Netflix
    Sony
    The New York Times Company
    YouTube
    Zee News
    FAQ

    Comcast

    Net Worth estimated at around $210 billion.

    Founded almost 58 years ago, Comcast is a massive multimedia conglomerate in the world by revenue. In 2014, Comcast reportedly made nearly $69 billion as reported by the Securities and Exchange Commission (SEC). In 2013, Comcast has owned 51% of NBC Universal from GE (General Electric).  Hence Comcast is the preeminent one, for its strong commitments and consistency.

    It is the single major cable TV operator and internet service provider in United States. However, the content is created through its subsidiaries like AT & T Broadband, DreamWorks Animation which is then aired over TV and the Internet through Comcast Xfinity. The leader company is headquartered in Philadelphia, Pennsylvania.

    Comcast vs Disney
    Comcast vs Disney

    The Walt Disney Company

    Net Worth is estimated at around $220 billion.

    The next largest mass media and entertainment conglomerate is The Walt Disney Company and its corporate headquarters are in Burbank, California. The company has ownership in pleasure grounds, film studios, and multiple television networks, such as the ABC, A&E and ESPN.

    They also have holdings in heritage companies like Marvel Entertainment and Lucasfilm of the Star Wars franchise. The mission is to entice and inspire people from all over, with recognized brands, entertaining sources and new innovations.

    Time Warner

    Net Worth is estimated at around $80 billion.

    Time Warner is an independent conglomerate, and is also recognized as the world’s biggest producers by revenue. By 1990, the company became the world’s most famous media company until Warner signed an unsuccessful amalgamation with Dot-Com Bubble that ultimately led to heavy fall of $98.7 billion alliance in 2002.

    The Dot-Com Bubble was one of the most major economic events in recent history that ultimately led to a stock market crash. The Dot-Com Bubble started in 1990s with a rapid wave of new internet companies. So like many other companies, Time Warner too suffered recession with the merger.

    But in 2009, Time Warner regained its leader position. As per 2017 reports, Warner is estimated to have raised $31.27 billion in approx. Since then, AOL and Time Inc., as well as Time Warner’s entire cable division have become separate companies.

    CBS and Viacom

    Net worth of Viacom CBS is estimated at around $17.5 billion.

    CBS and Viacom, being among the diversified multimedia conglomerate reportedly made about $14 to $15 billion in revenue each as per 2013 records. They used to be a single conglomerate administered by National Amusements, a movie theater chain.

    Viacom CBS
    Viacom CBS

    On 13 August 2019, it was officially announced that CBS and Viacom would merge into a new entity known as Viacom CBS after their separation from the first personification of Viacom in January 2006.

    Netflix

    Net Worth is estimated at around $234billion.

    Relatively a new comer to the Entertainment industry, Netflix is one of the top entertainment media that has expanded over time. In just 20-25 years, it has set the bar high making billions in annual revenue, and ranking 15th on the most innovative companies list. And is the 79th most relevant media in the world.

    Netflix Fact
    Netflix Fact

    The film and television joint i.e., Netflix both in annual revenue of approximately $7.15million. The company is headquartered in the town of Scotts Valley, California.

    Sony

    Net Worth is estimated at around $95billion.

    Sony is the biggest and most diverse conglomerate corporation, based in Japan that includes game and network services, music, pictures, and electronic products and solutions.

    The New York Times Company

    Net Worth is estimated at around $10 billion.

    Established in the year 1851, The New York Times Company is currently under the chairmanship of A.G. Sulzberger. The company aims in enhancing society by creating, collecting and distributing high quality news, and other media properties.

    It also produce iconic newspapers and is one of the most respected source of news. In 2019, it had a raise of $1.81 billion revenue. Along with YouTube, Facebook and Twitter, the company added new digital subscribers in the recent quarter.

    YouTube

    Net Worth is estimated at around $170 billion.

    Indeed YouTube is the pulsating sensation of the electronic community that has incited the video sector. From my reminiscence, VCR and then DVD player were the only source of medium to watch videos, and then we moved to cable networks and now its YouTube.

    YouTube fact
    YouTube fact

    But only about 30 years ago, streaming videos over the internet was pretty much the toughest science figment. The YouTube phenomena has been around for approximately 15 years and already it has definitely changed the world with its influence and it is truly over-whelming.

    Zee News

    Net Worth is estimated at around $93 billion.

    Owned by the Essel Group, Zee News is an exclusive news channel from India and World that research and streamline breaking news relating to business, glamour, economy, politics, sports, art and science. With a dedicated team of sincere and efficient employees, the company is predominantly focused on public awareness about all affairs.

    The journalists reach anywhere and everywhere to give eyes to the necessities, and with this they are able to spread cognizance about uncertainties and promote good for the better. In 2018, there was a raise in valuation from about 75 billion rupees.

    FAQ

    Is Google a media company?

    Richard Gingras, an American Internet executive and entrepreneur, argues that the company does not “produce media” that this is the reason Google does not describe itself as a media company.

    What is the richest entertainment company in the world?

    Comcast is the richest entertainment company in the world.

    Who is the biggest broadcaster in the world?

    Comcast Corp is the biggest broadcaster in the world.

    Conclusion

    Digital media companies are different from traditional companies as they tend to have more streams of revenue. Media industry is considered as the one of the most profitable industries in world. Many advertisers are more comfortable paying to reach consumers online.

  • How Indian media has Transformed over years [Case Study]

    Media as we know it has become an indispensable part of our lives. Without it, I think we’d barely sustain the economic and demographic environment lest having a path carved to move forward. The enormous sea of information that we have access to, is to the grace of this media.

    We have come decades ahead from telegrams and fax messages which were the primary mediums of passing sensitive information to the world of the internet and smartphones where nothing really is ever sensitive.

    The 24*7 media has taken us into the whirlpool of its headlines and breaking news and keeps us on our toes with the latest updates. Print media, Cinema, broadcasts, radio, and now the Gen Z favorite digital media are now the new improved, tech-savvy, and info-rich tools used to pass on information to the masses.

    History of Indian Media
    The Present of the Indian Media
    Growth of Indian channels, and media outlets
    How Indian media has changed the course of country’s politics and dynamics
    Future of Indian Media
    FAQ

    History of Indian Media

    Indian media is the largest and the oldest media that has seen itself unfold during the 18th century. The footfalls of pre-independence saw the birth of print media in 1780. Hicky’s Bengal Gazette was the first newspaper introduced under the British Raj.

    As the fate of India unfolded in the hands of the colonizers there were several other newspapers that steadily made their presence established. This print media later proved to become a powerful weapon at the hands of freedom fighters who spread the message of independence to the masses. The Madras Courier (1785) and the Bombay Herald (1789) were the ones that followed in the early 18th century.

    Pre-Independence

    Pre-Independence saw a multitude of print media founders support and aggregate the freedom struggle. Mirat-ul-Akbar ( a Persian Journal) by Raja Ram Mohan Roy, Rast Goftar by Dadabhai Naoroji, Kesari by Bal Gangadhar Tilak. The Indian Opinion by Mahatma Gandhi were some of the prominent newspapers that took responsibility to encourage masses to come forward for the freedom movement.

    After Independence

    Even after Independence, the print media was dominated by English newspapers. Firstly, because of the exalted position of the language and secondly because of the Morse code on typewriters which were difficult for vernacular languages. Steadily, Indian languages rose to the occasion and started printing their own press.

    Indian press witnessed its first-ever revolt when the (then) Prime Minister Indira Gandhi announced a nationwide emergency during 1975-1977. This has set a precedent for how nations should not be treating their press. This suspended basic civil liberties-press being among several others.

    The Draconian law

    The Draconian law under the government threatened and arrested anyone who reported against the tyranny. The 21 month period of emergency had the Indian media on its leash and the publications had to run their content through a Chief Press Advisor before publishing.

    Radio broadcasting was first initiated in 1927 but became a state-owned department in 1930. The ministry of broadcasting and information then held the apparatus including Doordarshan, the first Indian Television channel. It is one of two statutory bodies of the Indian Public Broadcaster Prasar Bharati.

    Doordarshan
    Doordarshan

    Indian Cinema

    The Indian Cinema dates back to 1913 when Dadasaheb Phalke, a scholar on Indian languages and culture, pioneered the motion picture industry by producing the first full-length motion picture “Raja Harishchandra”. Indian cinema has been tested in many waters to become Bollywood today. Today, India is the second-largest producer of movies in the world.

    Indian cinema with respect to its viewers has been very protective of the content and subject matter that is shown to the masses. India holds very dearly to its religious and social-political views. Indian audiences are still not very accepting of mature and sensitive topics such as same-sex relationships, casteism, and politics.

    There have been excellent filmmakers who have tried to carve out these subjects keeping in mind the sensitivity of the Indian audience. We are yet to reach the maturity mark as a collective audience when it comes to raw and unfiltered content.

    Indian media
    Indian media

    The Present of the Indian Media

    The media and entertainment industry has grown exponentially over the past few decades. Today, with more than 118000 registered publications for newspapers and periodicals and makes India the second-largest country in newspaper consumption.

    Television Media

    India has 850 TV channels across all spoken languages with 197 million households having television sets in use. Every language in the Indian subcontinent has its own set of channels of entertainment. Colors, Zee, Star are some of the leading networks spread pan India covering news and entertainment in all the main languages.

    India is currently witnessing the exit of single-screen theatres as major multiplex players like Cinepolis, INOX, PVR, and Carnival Cinemas have taken over the screenings. India has lost about 12% of single-screen theatres due to the novel corona Virus outbreak. These theatres are unlikely to return to business and may be taken over by multiplex chains.

    OTT Platforms in India

    The Over-the-top (OTT) platforms have been around since 2008. But their viewership rose significantly when we were forced into our homes for almost a year thanks to the pandemic. OTT platforms were devoid of censorship and operated pan India since the internet has no geographical barriers.

    Today OTT platforms in India have valued at a revenue of Rs 40,000 crore with 40 mainstream OTT platforms running under the Indian umbrella. Amazon Prime, Disney+ Hotstar, Netflix India, SonyLiv, Alt Balaji, Voot are some of the established OTT platforms which are giving the DTH industry a run for its money.

    Growth of Indian channels, and media outlets

    Currently, the country consumes media through platforms such as TV, OTT, Print, VFX, Radio broadcasts, Gaming, and digital advertisements. India’s Ad revenue is forecasted to expand at a CAGR of 4.3% between 2021-2024.

    Due to the rapid growth in the number of internet users, the digital avenues are looking at a projection to reach a CAGR of 26% by 2024 including print and TV platforms, making India the six-largest demographic with an industry revenue worth $2.9 Billion.

    Digital advertising revenue in India from financial year 2008 to 2020
    Digital advertising revenue in India from financial year 2010 to 2020

    How Indian media has changed the course of country’s politics and dynamics

    News Media

    With news giants like NDTV, CNBC, Aaj Tak, and ABP networks, India has around 892 news channels. These media houses have gained power over the course and have divided the Indian audiences into two wings.

    Some of the media houses are owned by the wings themselves. The politics and propaganda attribute to the success and TRPs of these media houses. A free press is becoming a serious worry in terms of authenticity and is lacking awareness.

    In recent times, journalism has cost a few passionate journalists their lives, and freedom of expression which one of the basic human rights in our constitution is ceasing to have much value. The political dominance over the free press is evident and intimidating.

    India’s Freedom status

    India’s status has been degraded from ‘Free” to “Partially Free” by the NGO Freedom House due to a “crackdown on expressions of dissent by the media, academics, civil society groups, and protesters”.

    According to the Freedom in the World report, 2020, India’s score has decked to 67 from 70 out of 100. This is extremely serious and unnerving as we are losing the democratic status that we’ve held on since our independence.

    “Under Modi, India appears to have abandoned its potential to serve as a global democratic leader, elevating narrow Hindu nationalist interests at the expense of its founding values of inclusion and equal rights for all,” the report said.

    The free reign enjoyed by the digital media became a recent target of the nationalist government when it introduced new Guidelines for Intermediaries and Digital Media Ethics Code) Rules 2021 (Rules) for the functioning of OTT platforms. The new code of ethics needs to classify the content based on the viewer’s age, theme, tone, and impact.

    Future of Indian Media

    “With India’s decline to Partly Free,” the report said, “less than 20 percent of the world’s population now lives in a Free country, the smallest proportion since 1995.” The current state of media and entertainment is a little gloomy and seems to be surrounded by the clouds of arbitrary laws and coercion.

    The growth in terms of numbers is truly exponential. With OTT and Social Media platforms, media is pushing itself towards its highest potential. Content is King: but what if this content is under constant surveillance and the freedom of expression is compromised.

    The future is blurry for Indian Media and entertainment with an arbitrary wave riding its proficiency. Will India go back to being “Free” again? Or will it succumb to the political propaganda and lose its free press. These are the questions that are doing rounds of discussions among the intellectuals of our country.

    FAQ

    Who owns print media?

    ThePrint is an Indian online newspaper. It is supported by Printline Media Pvt Ltd, a company headquartered in New Delhi.

    Who owns NDTV in India?

    New Delhi Television Ltd. is an Indian news media company that owns and operates the broadcast news channels of NDTV India and NDTV 24×7.

    Who is the first woman journalist in India?

    Homai Vyarawalla was India’s first woman photojournalist.

    Conclusion

    Indian media is a mess and we need to learn to distinguish between faux news and genuine journalism. As citizens, it is our responsibility to maintain the status of a democratic nation on the world front.

  • 20 Interesting Facts About Netflix You Need to Know

    Netflix is currently one of the biggest OTT platforms in India. It was founded in year 1997, in United Sates by Reed Hastings and Marc Randolph. Netflix has a very interesting past that needs to be Explored, so Here are 20 interesting facts about Netflix that you need to know.

    Advertisements
    Awards
    Most Watched Movie
    Netflix’s DVD service
    Own Subscriptions
    Internet Traffic
    First Film
    House Calls
    Web Series
    Netflix Paid Disney
    Smart Tv
    Kibble
    American Households
    Tesla
    Title Recommendations
    6 Titles
    Blockbuster
    Award Shows
    Special Socks
    Tv and Cable Networks
    FAQ

    Advertisements

    Netflix subscription saves you from 160 hours of advertisements. Before Netflix, an average individual used to spend around 160 hours of his time watching an advertisement on his subscribed television channels.

    Awards

    In 2018 Netflix won more Emmy awards than HBO. When Netflix started creating its original content everyone doubted the quality but in 2018 it won more Emmy awards than HBO. HBO had been winning the most awards at the annual television awards ceremony for the past 17 years.

    Most Watched Movie

    In 2017 a Netflix Subscriber watched the movie Madagascar 352 times. It is more like watching the same movie every day the entire year.

    Netflix’s DVD service

    In 1999 Netflix started offering subscription-based DVD service. Even now around 2.7 Million people subscribe to Netflix’s DVD service.

    Netflix DVD Service
    Netflix DVD Service

    Own Subscriptions

    Netflix allows you to share your account with your friends and most probably you would even have subscribed to a Netflix account pooling in money with your friends. But still, 55% of the Netflix users pay for their subscriptions.

    Detailed Comparison between Netflix and Amazon Prime Video and how to choose
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    Internet Traffic

    In the first half of 2019 Netflix generated the most amount of internet traffic which accounted for 12.9%. It was 0.6% more than the traffic generated by Google.

    Netflix Internet Traffic 2019
    Netflix Internet Traffic 2019

    First Film

    Netflix’s first film was called the Example show. It was made to test the frame and the quality of the film. Example show was a short-film which had strange and random scenes put together.

    House Calls

    Netflix’s employees had to make house calls in the beginning. People living around the California area used to receive house calls for taking a survey. They used to collect the data to know which titles to add next to their library.

    Web Series

    In the web series ‘The Witcher‘, Henry Cavill the actor has done all of his stunts. Also the web series ‘Sex Education‘ was filmed on purpose to depict the school culture of the British and the U. S.

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    Netflix Paid Disney

    Netflix used to pay $300 Million to Disney to stream its content. Disney used to play Netflix’s content before the release of Disney+.

    Smart Tv

    Smart TVs are being more and more common in recent years. It is observed that 80% of the Netflix Subscribers are using their services on their Smart TVs.

    Kibble

    In the early days, the company found it hard to find a name. The co-founder Marc Randolph suggested the name “Kibble”. It was a temporary and the first name of Netflix. Later the company was renamed as Netflix.

    American Households

    Netflix subscriptions have grown exponentially from 2010. In 2010, the number of American households who owned Netflix was 16%, and in a decade, it increased to 62%. Almost two-thirds of American households own a Netflix account.

    Tesla

    The CEO of Tesla, Elon Musk had informed that you could stream Netflix in your Tesla car from 2019. This feature can be used only when the car is safely parked. This keeps the passengers entertained while waiting for their cars to charge or waiting to pick someone up.

    Netflix can be streamed on Tesla
    Netflix can be streamed on Tesla

    Title Recommendations

    Most of Netflix’s subscribers watch popular shows. But 80% of Netflix’s subscribers watch the recommendations given by the algorithm.

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    6 Titles

    Netflix’s users will have at least 6 titles they have watched it in common. Netflix finds this as a common factor in its large user base.

    Blockbuster

    In the year 2000 Netflix was about to sell it to Blockbuster for $50 Million. The company thought it was the right decision as they didn’t have enough money to survive. Blockbuster later rejected the offer and now Netflix is the largest OTT platform.

    Award Shows

    In 2013 Netflix had released its own award show called the Flixies. It was a fan-based awarding, Netflix subscribers could choose the nominees and winners through voting in numerous categories. This was just an experiment done as a promotional strategy.

    Special Socks

    Netflix designed a special sock that detects when you fall asleep. The socks will automatically pause your show so that you don’t miss out on any part of it. It has some electronic devices which will detect your pulse and do the work.

    Tv and Cable Networks

    Currently, Netflix has a greater number of subscribers than any other Tv and cable network in America.

    FAQ

    Who is Netflix main competitor?

    Amazon prime video is the main competitor of Netflix.

    Who refused to Buy Netflix?

    In the year 2000 Netflix was about to sell it to Blockbuster for $50 Million, but Blockbuster rejected the offer.

    Who is the CEO of Netflix 2020?

    Ted Sarandos is the current CEO of Netflix and has also been elected as board of directors of Netflix.

    Conclusion

    Netflix is the leading OTT platform that has increased its subscription base over the years. It has made a majority of the individuals change from the traditional Tv and cable operations. Netflix in India is growing exponentially. The subscription rate of Netflix has been increasing among the Millennials.