Shares of Warner Bros. Discovery (WBD) rose 10% in morning trade after the firm announced on 21 October that it is broadening its strategic examination of the business and is open to a sale. WBD declared earlier this year that it will divide into two distinct companies: a worldwide networks business and a streaming and studios business. Additionally, the recently combined Paramount Skydance has expressed interest in taking it over.
However, WBD announced on 21 October that it has received “unsolicited interest” from a number of companies and will now consider all of its alternatives. In the interim, the firm stated that it is continuing working towards the separation that was previously announced.
According to a statement from CEO David Zaslav, stakeholders are making significant progress in positioning their company to thrive in the rapidly changing media landscape of today by expanding HBO Max internationally, regaining industry leadership for its studios, and advancing the brand’s strategic goals. The corporation firmly felt that this was the right course of action; therefore, it took the audacious move of getting ready to split into two separate, well-known media organisations, Warner Bros. and Discovery Global.
Netflix and Comcast Showing Interest in BuyingWBD
CNBC’s David Faber was informed by sources that Netflix and Comcast are among the interested parties. According to the report, WBD chose to publicly declare that it has received interest from a number of companies after turning down multiple bids from Paramount and an offer from a separate business that was greater than the Paramount price. The seriousness of any proposals from sources other than Paramount is unknown.
The media report further claimed that Netflix did not want WBD to go to another buyer at a low price, but it was also not interested in purchasing heritage media assets. According to those close to Comcast, the business will consider the option of pursuing WBD even though it does not feel the need to make a deal, CNBC’s Julia Boorstin was informed. Purchasing WBD’s studio and streaming assets after a split later this year is preferable for tax considerations if the buyer only wants them. WBD and Paramount representatives chose not to comment. Requests for comment were not immediately answered by Comcast or Netflix.
Zaslav added that it’s not surprising that other market participants are becoming more aware of the brand’s substantial portfolio value. Following interest from many parties, stakeholders have started a thorough analysis of strategic options to determine the best course of action for releasing the full potential of the brand’s assets.
Why WBD is on For a Sale?
Since WarnerMedia and Discovery Inc. merged in 2022, leaving WBD with over $40 billion in debt, the firm has been dealing with escalating financial difficulties. Since then, it has aggressively reduced costs, reorganised its production pipeline, and concentrated on lucrative brands like the spinoffs of “Harry Potter” and “Game of Thrones”. As consumers shift to streaming, the company’s cable network portfolio has contributed to investors’ scepticism, despite the company’s success in debt reduction.
Quick Shots
•Warner
Bros. Discovery (WBD) announced it is exploring a sale while continuing its
previously planned company split.
•WBD
shares rose 10% in morning trade following the announcement.
•WBD
plans to divide into two entities: a global networks business and a streaming
& studios business.
•Multiple companies have shown
interest, including Netflix and Comcast.
When Wednesday was released in November 2022, little did everybody know that this series was going to create a buzz. What started as a fun spin-off of The Addams Family quickly became a worldwide craze, influenced by TikTok, and set huge viewership records, ultimately setting the stage for a billion-dollar franchise.
This wasn’t a stroke of luck. Behind the scenes, Netflix rolled out a smart, well-planned marketing gimmick. From viral social media moments and immersive fan experiences to influencer-driven buzz and a perfectly timed release, every move was carefully designed.
In this article, we will take a closer look at how Netflix pulled it off. From the unforgettable “Wednesday Island” event in Sydney to the TikTok dance trend that took over the internet, we’ll break down the strategies and share key lessons every business owner, marketer, and creator can learn from.
Netflix’s transformed Cockatoo Island into Wednesday Island
One of Netflix’s boldest stunts was transforming Cockatoo Island in Sydney into Wednesday Island, a gothic-themed experiential space replicating Nevermore Academy.
Influencers and creators from around the world were flown in.
The event featured immersive sets, gothic aesthetics, and live performances, including a show by pop artist Peach PRC.
Attendees flooded TikTok, Instagram, and Twitter with content, turning a local activation into a global buzz generator.
This campaign proved how experiential marketing + influencer amplification can scale far beyond the physical event.
Influencers & Smart Collaborations
Netflix’s Collaboration with Influencers
Netflix didn’t just rely on organic virality. It tapped into influencers and creators already in tune with cultural trends:
Influencers received early access to props, clips, and experiences, making their content feel authentic rather than promotional.
Their posts reached audiences Netflix couldn’t get through ads alone.
Meanwhile, Jenna Ortega herself became the face of the campaign, her dance, interviews, and natural charisma turning her into both the star and the brand ambassador.
Building a Franchise, Not Just a Show
Netflix marketed Wednesday as more than just another series. The company positioned it as a franchise-in-the-making:
Merchandising: From Funko Pop collectibles to apparel, Wednesday turned into a brand.
Spin-off Potential: Netflix hinted at expanding The Addams Family universe for future seasons.
Cross-Platform Engagement: Interactive posts, quizzes, and themed Instagram filters kept fans engaged even after watching.
This approach transformed Wednesday from a one-season hit into a long-term cultural property.
Global Appeal & Localized Marketing
Netflix ensured Wednesday wasn’t just big in the U.S., but also became a global hit.
Multi-Language Dubbing/Subtitles: Available in over 30 languages, helping the show trend in markets like India, Brazil, and Spain.
Localized Campaigns: Country-specific billboards, fan contests, and influencer tie-ups tailored the buzz for each region.
Universal Themes: The dark-comedy + coming-of-age storyline appealed across cultures.
The Results: A Streaming Record-Breaker
The payoff was massive:
Wednesday broke Netflix’s record for the most hours viewed in a week for an English-language series (341.2 million hours).
It topped charts in 83 countries simultaneously.
Within weeks, it became Netflix’s third most-watched show ever, only behind Stranger Things and Squid Game.
Season 2 Success: No Signs of Slowing Down
When Wednesday Season 2 launched, it proved the hype wasn’t just a one-time phenomenon.
The season opened with 50 million views and 201 million hours watched in its first week.
It climbed to #1 in 91 countries, surpassing even its first-season momentum.
Netflix’s decision to split Season 2 into two parts kept audiences engaged longer and fueled social buzz.
Why the Show Resonated?
Wednesday works because it’s more than just another reboot. It’s a mashup of genres: part supernatural mystery, part coming-of-age drama, part dark comedy. Ortega’s Wednesday is both an outsider and the “it girl,” someone who’s too cool to care but secretly vulnerable.
Think of it as The Addams Family meets Emily in Paris with a dash of Harry Potter boarding-school vibes. Except unlike Emily, who annoyed critics with her relentless perkiness, Wednesday’s cutting wit and unapologetic weirdness felt relatable, especially to anyone who’s ever felt like an outcast.
Wednesday isn’t written as a squeaky-clean protagonist. She’s stubborn, obsessive, and often cruel to the people who care about her. Fans online debated whether she was coded as anti-social, neurodivergent, or simply a Byronic antihero in the vein of Heathcliff or Chuck Bass.
Yet that’s exactly the point: she’s flawed, and that makes her fascinating. Underneath the murder mystery and gothic aesthetics is a story about taking responsibility for your actions, your relationships, and your identity.
Why Everyone Wanted to Be Wednesday?
At its heart, the show taps into a simple fantasy: what if your quirks, darkness, and refusal to conform weren’t weaknesses but superpowers? On screen, Wednesday’s sharp tongue and lack of interest in fitting in make her invincible against bullies and magnetic to misfits.
That’s the magic formula: in a culture that often pressures young people to be relentlessly likable, Wednesday permits them to embrace the opposite. She’s cool not because she tries, but because she refuses.
How Wednesday Turned Into a Business Powerhouse for Netflix?
Boost in Subscriptions (Q4 2022–2023):
Released in November 2022, the series gave Netflix the year-end boost it needed. According to Netflix’s earnings report, Q4 2022 saw 7.7 million new subscribers globally, exceeding Wall Street expectations. Industry experts credit Wednesday, alongside Glass Onion: A Knives Out Mystery, as the key drivers of this surge.
Standing Strong Against Competitors
At the time, Netflix was under pressure from Disney+ and HBO Max, both expanding aggressively with blockbuster content like Andor (Disney+) and House of the Dragon (HBO). Wednesday’s breakout success helped Netflix reassert dominance, proving that the platform could still create globally viral shows that appeal across age groups, from Gen Z binge-watchers to nostalgic Addams Family fans.
The Ripple Effect Beyond Streaming
Wednesday quickly transcended its role as just a series. Jenna Ortega’s “Wednesday dance” became a viral TikTok trend, sparking millions of user-generated videos and driving cross-platform engagement. Fashion retailers saw spikes in searches for “Wednesday Addams dress” and gothic-inspired outfits. Even the Addams Family, related merchandise got a new lease of life, from Funko Pop collectibles to Halloween costumes. The show turned into a pop-culture wave that extended Netflix’s influence far beyond its platform.
Conclusion
Netflix’s Wednesday wasn’t just another show dropped on a streaming platform; it became a worldwide craze. With viral social media moments, influencer buzz, and a perfectly planned release, Netflix turned a gothic teen drama into a cultural icon and a franchise-in-the-making.
In addition, the message to marketers is clear that content that is creatively backed by a sound strategy can grow beyond the screen to spark conversations, trends, and even whole movements.
The show combined a unique mix of gothic aesthetics, mystery, coming-of-age drama, and dark comedy. Social media virality, especially Jenna Ortega’s dance scene on TikTok, also fueled its success.
What was “Wednesday Island” in Sydney?
“Wednesday Island” was an immersive marketing stunt where Netflix transformed Cockatoo Island in Sydney into a gothic Nevermore Academy experience. Influencers and creators attended, flooding social media with content that drove global buzz.
Where can I watch Wednesday?
Wednesday is available exclusively on Netflix in multiple languages worldwide.
Most individuals, particularly in India, believe that a college degree is required to get employed by a company or to obtain a white-collar job. And yes, most employers do require a graduate degree, but this is not the case for all employers. There are still some businesses that are willing to give folks a chance. You can get the job with or without a degree if you have the enthusiasm and the correct mindset.
Many large firms, such as Apple and Google, are now recruiting people without degrees because they are searching for smart and bright individuals who can be turned into great assets for the company with the correct training and working experience.
College may be quite expensive and time-consuming for some of us, and when there are so many other ways to make money without going to college, why waste time on it? College is not for everyone. If you have the right skills, companies won’t mind hiring you, no matter what marks you have on your official papers.
There are many companies out there that don’t require a college degree to get hired. Instead, they focus on skills, experience, and potential. In this blog, we’ll explore some of the top companies that are leading the way in this trend and discuss why they believe that a degree is not always necessary for success in the workplace.
Top 15 Companies That Don’t Require a Degree – Google Office
The first company that comes to mind that requires no college degree is Google, as the founders, Larry Page and Sergey Brin are both college dropouts who pursued their dream over their degrees and are now some of the most successful entrepreneurs of all time.
Google is known for its innovative and forward-thinking approach to business, and this extends to its hiring practices. The tech giant no longer requires a college degree for many of their positions, instead focusing on skills and experience. For example, Google has launched a certificate program in IT Support, which teaches students the skills they need to be successful in entry-level IT support roles. Google has also stated that they value skills like problem-solving, communication, and leadership just as much as a college degree.
It is simple to get a job at Google, but keep in mind that the organization requires specific talents and work experience. Even if you don’t have a college degree or certificate, you won’t get hired if you don’t have the necessary skills. You must demonstrate to them that you can contribute to the company’s success.
Top 15 Companies That Don’t Require a Degree – Apple Office
As previously said, the majority of famous entrepreneurs were college dropouts who nevertheless succeeded. Steve Jobs is one of them. He was also a dropout from college, but that didn’t stop him from building a trillion-dollar business.
Apple has also made it clear that having a degree is not important, but they look for candidates who are passionate about their work and have a track record of success in their field. Apple has stated that they value skills like creativity, collaboration, and critical thinking just as much as a degree. It all boils down to training, as new employees are generally provided training before becoming fully-fledged workers at these big companies.
Top 15 Companies That Don’t Require a Degree – Netflix Office
Unlike the last two, Netflix’s founders, Reed Hastings and Marc Randolph, were not college dropouts, but Netflix, like other large corporations, hires employees who can execute the job and have the necessary skills, regardless of their educational background. Even if you have no college degree, there are still some job openings at Netflix that you can apply for and get the job if you have what they are looking for. Netflix does look for candidates who have a strong track record of success and relevant experience in their field. Netflix also values soft skills like creativity, teamwork, communication, and problem-solving.
Top 15 Companies That Don’t Require a Degree – Starbucks
Even if you have no prior barista or related experience, you can easily apply and get a job at Starbucks because the firm provides training to its newly hired employees so that they can be beneficial to the company and do their tasks effectively.
Most people who have worked at Starbucks would tell you that they were employed without any experience, but that thanks to the company’s training and work experience, they now know everything there is to know about the coffee business. One might also use their education and professional experience to start their own business. Starbucks also has a program called the “Pathways to Opportunity” program that provides employees with the opportunity to earn a college degree at no cost.
Top 15 Companies That Don’t Require a Degree – Zoho Corporation
Zoho is a software development company based in India that has a reputation for hiring candidates based on their skills and abilities, rather than their educational qualifications. Zoho is looking for employees who don’t have a graduate degree but are eager to learn and improve. The company provides new employees with training, and once the training period is completed, the individuals are eligible to join and work as full-time employees.
Over academic credentials, Zoho places a premium on talent and skills. Zoho has also created an internal training program called “Zoho University” that provides training and development opportunities for employees, regardless of their educational background. This program has been successful in helping candidates develop the skills needed to succeed in their roles at Zoho. To be eligible for the training, however, one must have completed the 12th grade. The company does not require a graduate degree, but it does require 12th-grade passing certificate.
Top 15 Companies That Don’t Require a Degree – QBurst Office
QBurst is a product design and advisory firm based in the United States. It hires people all around the world, and from India too. The company has a culture that values creativity, innovation, and a passion for technology, and they look for candidates who can demonstrate these qualities. One can get a chance in the company even without a college degree or certificate, but the company demands experience and a high level of expertise in what you are doing. One must be really knowledgeable about the field and provide an impressive work history.
QBurst also provides training and development opportunities for employees, which allows them to grow their skills and expertise over time. So, if you have relevant skills and experience in the digital solutions field, QBurst could be a great place to work, regardless of your educational qualifications.
Herman Hollerith, Thomas J. Watson, Charles Ranlett Flint
Headquarters
New York, United States
Top 15 Companies That Don’t Require a Degree – IBM Office
IBM has a long history of valuing skills over credentials. In fact, they have been hiring non-college graduates for decades and have even launched their own apprenticeship program to help train and hire people without degrees. IBM is focused on finding candidates with the right skills and potential, and they believe that a college degree is not always the best indicator of success in the workplace.
In fact, IBM is one of the best companies that provides training and technical support to individuals all over the world with the promise of employment in the company. The company provides training and all the necessary tools to transform trainees into skillful assets for the company. There is no requirement for a college degree or certificate, and one can apply for it easily.
8. Whole Foods Market
Website
www.wholefoodsmarket.com
Founded
1980
Founders
John Mackey, Renee Lawson Hardy, Mark Skiles, Craig Weller
Headquarters
Texas, United States
Top 15 Companies That Don’t Require a Degree – Whole Foods Market
The company is known for selling organic fresh food products with no added preservatives or any other additives. The company requires no college degree for joining ,but one must have the talent they are looking for. The company has many perks of working there, like a 20% in-store discount, Mental health assistance and many more.
Whole Foods Market is one of the companies hiring without degree, also has a policy that encourages managers to look beyond a candidate’s educational background and consider other factors, such as relevant work experience, cultural fit, and soft skills like communication and teamwork.
9. Hilton
Website
www.hilton.com
Founded
1919
Founders
Conrad Nicholson Hilton
Headquarters
Virginia, United States
Hilton Office
Hilton is a hospitality company, based in the USA, and has hotels all over the world. They are known for their commitment to diversity and inclusion in the workplace. As part of this commitment, Hilton does not require a college degree for many of their positions, instead focusing on skills like customer service, communication, and teamwork. They have also launched a program called “Rise,” which provides education and training opportunities to help employees develop the skills they need to advance in their careers. The company also provides internships for freshers who want to learn and gain some experience.
10. Bank of America
Website
www.bankofamerica.com
Founded
1998
Founders
Amadeo Giannini, Hugh McColl
Headquarters
North Carolina, United States
Bank of America – Company that don’t require a degree
Bank of America, also known as BOA, is an American multinational investment bank and financial services company based in Charlotte, North Carolina. The bank has several branches all over the globe, including Hong Kong, Toronto, Dallas, and New York. The corporation requires no degree to apply, and one can have a great learning experience there.
Bank of America also has a program called “Pathways” that provides on-the-job training and development opportunities for candidates who do not have a college degree but have relevant work experience and potential.
11. Chipotle
Website
www.chipotle.com
Founded
1993
Founders
Steve Ells
Headquarters
Carolina, United States
Companies That Hire Without a Degree – Chipotle
Chipotle Mexican Grill, Inc., famously known as ‘Chipotle’, is America’s largest food chain and has restaurants in different countries like Canada, Germany, France, and the United Kingdom. The company also provides jobs without degrees. So, if you have relevant skills and experience in the food service industry and a passion for customer service and teamwork, Chipotle could be a great place to work, regardless of your educational qualifications.
Chipotle has a history of promoting employees from within the company, which means that there are opportunities for employees to build their careers and move up the ranks, even if they don’t have a college degree.
12. Home Depot
Website
www.homedepot.com
Founded
1978
Founders
Bernard Marcus, Ken Langone, Arthur Blank, Pat Farrah, Ron Brill
Headquarters
Georgia, United States
Companies That Hire Without a Degree – The Home Depot
The Home Depot, Inc., also known as Home Depot, is one of the biggest home improvement, home innovation, and remodeling companies in America. The company has stores in different countries like China, Canada, Mexico, South America, and the United Kingdom. The company values qualities like customer service, teamwork, and a passion for home improvement, and they look for candidates who can demonstrate these qualities, regardless of their educational background. One can easily apply for a job at the company without worrying about having a college degree.
The company is an employee-owned store, which means the employees own the stakes in the company. And the company provides jobs with or without a degree, so it doesn’t matter. Publix is a USA-based company that operates in the southeastern part of the country.
The company also values diversity and inclusion, and it strives to create a positive and supportive work environment for all employees. So, if you have relevant skills and experience in retail or customer service, and a passion for teamwork and a positive work environment, Publix could be a great place to work, regardless of your educational qualifications.
14. Costco Wholesale
Website
www.costco.com
Founded
1976
Founders
James Sinegal, Jeffrey H. Brotman
Headquarters
Washington, United States
Companies That Hire Without a Degree – Costco Wholesale
Costco Wholesale Corporation, more commonly known as Costco, is based in America and has member-only warehouses and retail stores. It is known to hire candidates based on their skills, experience, and potential, rather than their educational qualifications.. If you are looking for job opportunities at Costco Wholesale, you can easily apply here as the company does not ask for a college degree and hires on the basis of skills and talent.
Nordstrom, Inc. is a luxury department store based in the United States. The company started as a shoe store but now sells premium clothing, bags, makeup, and so much more. The company hires most of its employees without any college degree, and one can easily apply and get a job there if they have the skills for it. So, if you have relevant skills and experience in sales or a passion for fashion, Nordstrom could be a great place to work, regardless of your educational qualifications.
16. Lowe’s
Website
www.lowes.com
Founded
1921
Founders
Carl Buchan
Headquarters
North Carolina, United States
Companies That Hire Without a Degree – Lowe’s
Lowe’s Companies, Inc., also known as Lowe’s, is an independent store that sells several things, especially home renovation products, based in Mooresville, North Carolina. The company has stores in the USA and Canada. Lowe’s also hires people with no college degrees, and it can be a great opportunity for people looking for a career in retail.
Companies That Hire Without a Degree – Penguin Random House
Penguin Random House is one of the largest book publishers in the world, and they are committed to hiring a diverse workforce that reflects the communities they serve. As part of this commitment, Penguin Random House does not require a college degree for many of its entry-level positions. Instead, they look for candidates with a passion for books and a willingness to learn. They have also launched a program called “Entry-Level Diversity Initiative,” which provides training and mentorship to help employees from diverse backgrounds succeed in the publishing industry.
18. Microsoft
Website
www.microsoft.com
Founded
1975
Founders
Bill Gates, Paul Allen
Headquarters
Washington, United States
Companies That Do Not Require a College Degree – Microsoft
Microsoft was started in 1975 and is now one of the biggest software companies in the world. It has played a huge role in growing the tech industry and keeps doing that by investing in new technologies.
Microsoft’s goal is to help people, whether they’re students, workers, or businesses, use technology to reach their full potential. The company has created many popular products like its own operating system (Windows), computers, web browsers, a search engine, and video games.
All of this is made possible by their passionate employees. Microsoft believes in hiring talented people, not just those with college degrees, but anyone who has useful skills and can add value to the company.
Amazon has completely changed the way we shop online by using the power of technology. Started in 1994, Amazon has grown into a global internet giant. In just a few decades, it became one of the most valuable companies in the world.
But this success didn’t happen overnight. Amazon kept trying new ideas and experimenting with different technologies to make shopping faster and easier for everyone. From blockchain and AI to supply chain systems and full-stack development, Amazon uses all kinds of tech to run its business.
The best part? Amazon cares more about your skills than your college degree. If you’re good at a certain technology, you could land a high-paying job there. And if you’re looking to build those skills, feel free to check out the resources on our website.
Companies That Do Not Require a College Degree – Tesla
Tesla, Inc. is an American company that makes electric cars. It was started on July 1, 2003, by Martin Eberhard and Marc Tarpenning. Today, Tesla is one of the most valuable companies in the world and has around 10,000 employees.
The best part? You don’t need a special degree to work at Tesla. Even college students can apply. A few months ago, Tesla’s CEO, Elon Musk, said that the company’s factories are growing fast and will be hiring many new people, no specific qualification needed!
Tesla offers jobs in different areas like manufacturing, customer support, and more. So if you’re skilled and eager to learn, Tesla might have a spot for you.
When it comes to jobs, the traditional requirement of a college degree is no longer a prerequisite for success in many companies today. As companies recognize the value of skills, experience, and potential, they are creating more opportunities for non-college graduates to thrive in the workplace. Companies like Google, Apple, IBM, Hilton Worldwide, and Penguin Random House are leading the way in this trend and proving that a degree is not always necessary for success. This shift in hiring practices has the potential to create a more diverse and inclusive workforce while also providing more opportunities for people from all backgrounds to pursue fulfilling careers. As the workforce continues to evolve, it’s exciting to see companies embracing new ways of finding and hiring top talent.
FAQs
Which company hire without degree?
Apple, Google, Bank of America, Starbucks, Zoho, IBM, Home Depot, WholeFoods, Penguin Random House, and Hilton are some of the top companies that hire without degrees.
What skills do companies value instead of a college degree?
Companies value a variety of skills, including problem-solving, critical thinking, communication, teamwork, creativity, and leadership. They also look for candidates with specific skills related to the job, such as IT skills or customer service skills.
Why do companies hire employees who don’t have a college degree?
Companies may hire employees who don’t have a college degree because they have specific skills or knowledge, to increase diversity and inclusion in their workforce, or to save costs associated with hiring college graduates.
Which IT companies hire without degree in India?
The top 15 companies that don’t require a degree in india
Infosys
Wipro
HCL Technologies
Tech Mahindra
Mphasis
Capgemini
TCS (Tata Consultancy Services)
Cognizant
Accenture
IBM India
Unacademy
Freshworks
ZOHO
Zerodha
CRED
Can I get job in MNC without degree?
Yes, it is possible to get a job in an MNC (Multinational Corporation) without a degree. However, it is important to note that MNCs still require candidates to have relevant skills and experience for their job openings, and they may have specific requirements for each position.
What is the highest paying job without college degree?
Real Estate agents, Wholesale and Manufacturing Sales Representatives, and Web Developers are some of the high-paying jobs that do not require a college degree.
Which are the companies that hire programmers without degrees?
Google, Apple, IBM, LinkedIn, Facebook, Pinterest, and Airbnb are the companies that hire programmers without degrees.
Do companies that don’t require a college degree only hire for entry-level positions?
No, many companies that do not require a college degree hire for a variety of positions, including mid-level and even executive roles. However, they still look for candidates with the skills and experience necessary for those positions.
Should I still consider getting a college degree?
That depends on your goals and career aspirations. While a college degree is not always necessary, it can still be beneficial in some industries and may open up more opportunities for advancement.
Which companies hire without degree in India?
In India, many companies are open to hiring people without a formal degree if they have the right skills. Companies like Zoho, Tech Mahindra, TCS, Wipro, and Infosys have training or skill-based hiring programs. Startups like Zerodha, CRED, Freshworks, and Unacademy also focus more on talent and hands-on experience than on qualifications.
Entrepreneurs, just like anyone else, also appreciate a relaxing evening. And what better way to unwind than by indulging in a night of binge-watching Netflix? But here’s the exciting part: Even during your downtime, you can find inspiration and ignite your entrepreneurial spirit by watching the right movies and clips. So grab your popcorn and get ready for a lightning bolt of inspiration as we explore the world of captivating films that can leave a lasting impact on your entrepreneurial journey.
Let’s bring on the new culture of NETFLIX & LEARN.
By watching movies that inspire us, we can absorb the qualities of our favorite characters and gather new ideas right from the comfort of our couches. If you are a business enthusiast looking for some captivating movies to inspire and entertain you, look no further! In this blog, we have curated a list of the best business movies available on Netflix that will take you on a thrilling journey into the world of entrepreneurship, corporate intrigue, and financial success. From true stories of visionary entrepreneurs to gripping tales of corporate scandals, these movies offer valuable insights and entertainment for both aspiring and seasoned business professionals. Get ready to be inspired, motivated, and entertained as we explore the top business movies streaming on Netflix.
Number of Netflix Paying Streaming Subscribers Worldwide as of 4th Quarter 2024, by Region
The graph shows that in the fourth quarter of 2024, Netflix reported around 90 million subscribers in the U.S. and Canada, making North America its second-largest market globally, following Europe, the Middle East, and Africa (EMEA).
Best Business Movies on Netflix
Here are some of the best movies for entrepreneurs on Netflix to get inspired by. These Netflix movies about business are a great source of business motivation for entrepreneurs.
The Pursuit of Happyness | Best Business Movies on Netflix
This movie is based on Chris Gardner’s heart-wrenching “upward mobility” memoir, The Pursuit of Happyness is all about winning the fight against all odds that life throws on you while staying true to your inner compass. The story details Chris’s nearly year struggle with homelessness while raising his young son and pursuing an unpaid internship as a stockbroker. At times, he had to resort to sleeping in a subway bathroom while struggling to sell medical bone-density scanners for income. It has been decades since this film was released, and yet the subject is still relevant today. This movie is one of the top business movies on Netflix.
The Pursuit of Happyness Trailer | Netflix Business Movies
What should we learn from “The Pursuit of Happyness” movie?
“The Pursuit of Happyness” teaches us the valuable lessons of resilience, determination, and the power of belief in oneself. As an entrepreneur, it reminds us to never give up, even in the face of adversity, and to keep striving for our dreams. It also emphasizes the importance of taking risks, seizing opportunities, and maintaining a positive attitude throughout the entrepreneurial journey.
The Boy Who Harnessed the Wind | Best Movies for Entrepreneurs on Netflix
This Netflix original is based on the true story of a boy named William Kamkwamba, who saved his town from famine by constructing a windmill to provide water and electricity. He was an adolescent when he was forced to drop out of school in Malawi because his family couldn’t afford the school fees. As famine hit his village, he began to search for a solution. He borrowed books from his former school’s library, and in them, he learned about wind turbines. At its heart, this is a story of incredible innovation. This movie is one of the top 10 business movies on Netflix.
What should we learn from “The Boy Who Harnessed The Wind” movie?
“The Boy Who Harnessed The Wind” teaches us several lessons as an entrepreneur. It highlights the power of innovation, problem-solving, and resourcefulness. The movie demonstrates that even in challenging circumstances, one can find creative solutions to overcome obstacles and achieve their goals. It inspires entrepreneurs to think outside the box, leverage their skills and knowledge, and make a positive impact on their community. Additionally, it emphasizes the importance of perseverance, determination, and the belief that one person can make a difference through their entrepreneurial endeavors.
The Theory Of Everything | Best Business Movies on Netflix
The movie is based on the Late Stephen Hawking, who has been one of the most brilliant and influential scientists of our time. But as well as harboring an exemplary scientific mind, he was an extraordinary man. Hawking was a fighter who overcame what was supposed to be a fatal case of ALS, also known as Lou Gehrig’s disease, and so he went on to live a full and accomplished life. He was advised by the doctor that he wouldn’t survive for more than two or three years after he was diagnosed in 1964, but the disease progressed slower than expected. Although Hawking was confined to a wheelchair for much of his life, and as his condition worsened, he had to resort to speaking through a voice synthesizer and communicating by moving his eyebrows. It is one of the best entrepreneur movies on Netflix.
What should we learn from the movie “The Theory Of Everything”?
“The Theory of Everything” offers valuable lessons for entrepreneurs. The movie teaches us the importance of embracing challenges, adapting to adversity, and never giving up. It emphasizes the power of passion and curiosity in driving innovation and pushing boundaries.
Moneyball | Best Movies for Entrepreneurs on Netflix
Moneyball is a captivating sports drama that portrays the true story of Billy Beane, the general manager of the Oakland Athletics, and his innovative approach to building a competitive baseball team on a limited budget. Facing financial constraints and struggling to keep up with wealthier teams, Beane partnered with Peter Brand, an economics graduate, to revolutionize player evaluation using sabermetric principles. The film showcases how they challenged conventional wisdom and traditional scouting methods, ultimately leading to a historic 20-game winning streak during the 2002 season.
What should we learn from the movie “Moneyball”?
Moneyball inspires entrepreneurs to leverage their knowledge and embrace change to achieve remarkable outcomes and make a meaningful impact in their endeavors. It demonstrates that with the right mindset and approach, transformative achievements are possible, even in industries with established norms and limitations.
Manjhi – The Mountain Man
IMDB Rating
Director
Initial Release
8/10
Ketan Mehta
2015
Manjhi-The Mountain Man | Best Business Movies on Netflix
“Manjhi – The Mountain Man” is a biographical drama film based on the true story of Dashrath Manjhi, a poor laborer from Bihar, India. The movie portrays the incredible journey of Manjhi, who single-handedly carved a path through a mountain using only a hammer and chisel.
Motivated by his wife’s death due to lack of medical access, Manjhi spent 22 years breaking down the barrier to improve his community’s lives. The film showcases his determination, resilience, and belief in the power of an individual to make a difference. It is an inspiring tale of triumph over adversity.
What should we learn from the movie “Manjhi- The Mountain Man”?
The movie emphasizes that with determination, resourcefulness, and a strong drive toward your dreams, you can overcome obstacles and achieve success. It inspires us to challenge excuses, push through limitations, and carve our own path to success, just as Manjhi did.
Inception
IMDB Rating
Director
Initial Release
8.8/10
Christopher Nolan
2010
Inception | Best Business Movies on Netflix
This is a sci-fi drama that is basically peaking onto the influence of the subconscious over our waking lives and what reality really means. The protagonist uses “inception” to implant another person’s idea into his target’s subconscious. However, the subconscious mind will repel the attempts of inception, especially if that planted idea isn’t authentic. The plot explores the idea of “dream-sharing,” connecting with others on a much deeper level and being able to tap into someone’s core beliefs.
What should we learn from the movie “Inception”?
It teaches us the art of persuasive storytelling and marketing. Just like the characters in the movie plant ideas in people’s minds, entrepreneurs can use strategic messaging and storytelling techniques to influence their target audience. By crafting compelling narratives that resonate with customers, entrepreneurs can create a sense of ownership and inspire them to take action, making their products or services feel like a natural and irresistible choice.
Steve Jobs
IMDB Rating
Director
Initial Release
7.2/10
Danny Boyle
2015
Steve Jobs | Netflix Business Movies
This is a biographical movie based on Steve Jobs, who was not about to follow the given paths to success. The film is divided into three parts, each focused on the time period prior to the launch of their key products. The scenes have offered crucial insights not only into professionality but also into strained personal life. Steve offered opportunities who shared his obsessions and were determined to do it. It also showed that Steve was not good at playing well with others.
Steve Jobs Official Trailer | Best Business Movies for Entrepreneurs on Netflix
What should we learn from the “Steve Jobs” movie?
Steve Jobs’ story reminds us that great ideas can disrupt industries, and success comes from challenging the status quo and pushing boundaries. It also emphasizes the significance of strong leadership, effective communication, and the ability to inspire and motivate teams. As an entrepreneur, “Steve Jobs” teaches us to believe in our vision, persevere through setbacks, and never settle for mediocrity in our pursuit of greatness.
Yes Man | Best Movies for Entrepreneurs on Netflix
“Saying Yes to everything life” leads to funny chaos of scenes in the protagonist’s life. That’s because life, with all of its chaos, danger, and fun, is meant to be fully embraced. In the movie, Carl Allen is a man who basically lives to say no to everything. Completely stuck in a negative mindset, Carl attends a conference based on the concept of saying yes to any question thrown his way. What happens next is the result of Carl saying yes to every opportunity — which of course is insane and a lot of fun. In the end, Carl realizes he’s taken the “yes” exercise a little too far, but he’s changed for the better.
What should we learn from the “Yes Man” movie?
The movie teaches us the power of saying “yes” to new opportunities and experiences. As an entrepreneur, it is important to be open-minded, embrace change, and be willing to take risks. “Yes Man” reminds us that stepping out of our comfort zone and embracing a positive attitude can lead to personal and professional growth. By adopting a “yes” mentality, entrepreneurs can discover new paths, expand their network, and unlock hidden potential.
The Social Dilemma
IMDB Rating
Director
Initial Release
7.6/10
Jeff Orlowski
2020
The Social Dilemma | Best Business Movies on Netflix
“The Social Dilemma” is a thought-provoking documentary that delves into the hidden consequences of social media and the impact of technology on society. It features interviews with former employees from major tech companies who provide insights into the design and algorithms used to keep users engaged and addicted to social media platforms. The film raises awareness about the negative effects of excessive screen time, the erosion of privacy, and the proliferation of misinformation.
What should we learn from “The Social Dilemma” movie?
“The Social Dilemma” provides valuable lessons for businesses, stressing the significance of ethical technology design and prioritizing user well-being over profit. It encourages questioning the information consumed online and developing critical thinking skills for responsible navigation in the digital landscape. By applying these lessons, we can foster a conscious and responsible digital future, where technology serves as a tool for positive societal impact, rather than manipulation.
Fyre: The Greatest Party That Never Happened
IMDB Rating
Director
Initial Release
7.2/10
Chris Smith
January 2019
Fyre: The Greatest Party That Never Happened | Best Business Movies on Netflix
Fyre: The Greatest Party That Never Happened is a captivating Netflix documentary released in 2019. It delves into the story of Billy McFarland and the Fyre music festival, a booking app that promised a luxurious musical experience on a Bahamian island. Targeting affluent young individuals with alluring promotions featuring stunning models and the promise of an extraordinary night of music and revelry, the documentary unveils the harsh reality of a failed event that never came to fruition.
What should we learn from the movie Fyre: The Greatest Party That Never Happened?
The movie “Fyre: The Greatest Party That Never Happened” teaches us the importance of honesty, transparency, and delivering on promises as entrepreneurs. It serves as a reminder that building a successful venture requires more than just hype and marketing tactics; it necessitates genuine planning, organization, and delivering value to customers.
The biographical comedy-drama was picturized based on the book The Big Short: Inside the Doomsday Machine. The story was about a housing bubble where most people took housing loans as their choice and couldn’t able to repay on time. This happened because Michael Burray the MD of Hedge Funds predicted housing loans would be the future and had bet 1 billion dollars and this steep made others take huge loans and invest in his way without a second thought of the future. This led to the biggest financial crisis in 2007-2008. Then few financial experts worked on the issue and saved the crisis.
What should we learn from the movie The Big Short?
“The Big Short” highlights the importance of critically analyzing the prevailing financial system and being aware of potential risks. It emphasizes the significance of questioning assumptions, conducting thorough research, and taking proactive measures to protect oneself from financial crises. Trusting in one’s own efforts and staying determined are key to navigating uncertain times successfully.
The Defiant Ones
IMDB Rating
Director
Initial Release
8.5/10
Allen Hughes
2017
The Defiant Ones | Best Business Movies on Netflix
The Ambitious HBO’s TV series The Defiant Ones was a four-part documentary about Jimmy Lovine and Dr. Dre’s impeccable music partnership and was released in 2017. Together, they formed Beats Electronics, which was later sold to Apple Inc. The four-part documentary shows the struggles faced by Jimmy Lovine and Dr. Dre individually and how they came together to form Beats Electronics.
Part 1 shows how both started their careers individually with many failures setbacks and frustrating moments and insults.
Part 2 shows the aspiration of both when by the little success of Fuck tha Police to Dre and a few hits to Jimmy.
Part 3 shows Jimmy founded Interscope Records and had a contract with Nine Inch Nails rock band to hail the music.
Part 4 shows the forming of Beats Electronics with the ambitious partnership and becoming a colossal success and then was sold to Apple for 3 billion dollars in 2014.
The Defiant Ones Official Trailer | Best Movies for Entrepreneurs on Netflix
What should we learn from the movie The Defiant Ones?
“The Defiant Ones” teaches us the importance of perseverance and resilience in the face of adversity. It inspires us to never give up on our dreams and to maintain a “never quit” attitude, no matter how challenging the journey may be. The movie reminds us that with determination and unwavering belief in ourselves, we can overcome obstacles and achieve our goals.
The Social Network
IMDB Rating
Director
Initial Release
7.8/10
David Fincher
November 2010
The Social Network | Best Business Movies on Netflix
The story is about the youngest and richest billionaire and founder of Facebook, Mark Zuckerberg. Mark Zuckerberg, angry with his girlfriend, created a website called Facemash and listed the total number of girls in the university (Harward) and started to give a rating to them. Soon, it went on to reach even students of Harward. Knowing such an act by the administration, Mark got rusticated for six months. Attracted by such an attempt, Mark started improvising the idea in a bigger manner and launched Facebook along with his friend Eduardo Saverin. Then Mark started expanding the Facebook network from one university to another and from one place to another, making it a huge success.
What should we learn from the movie The Social Network?
“The Social Network” teaches us that turning an idea into reality requires relentless effort and perseverance. Despite facing numerous challenges and obstacles, the protagonist’s determination to bring his vision to life sets him apart. The movie showcases how Facebook, with over 480 billion accounts, has become a global phenomenon. It reminds us that those who take action and bring their ideas into the world have the potential to create history and leave a lasting impact.
In this American biographical drama, the story revolves around Ray Kroc, the man responsible for turning McDonald’s into a global fast-food empire. The film explores the origins of McDonald’s and the visionary ideas of the McDonald brothers. It then delves into Kroc’s journey as he recognizes the potential of their fast-food system and persuades them to franchise their restaurants. However, Kroc’s rise to success comes at the expense of his relationship with the McDonald brothers and his own moral compass.
What should we learn from the movie The Founder?
The movie “The Founder” teaches us the importance of perseverance, seizing opportunities, and the impact of decision-making on personal relationships and integrity in the pursuit of entrepreneurial success.
“The Great Hack” delves into the depths of the Cambridge Analytica controversy, exposing the subtle exploitation of social media data for political benefit. The story of David Carroll, a determined professor seeking access to his data, Brittany Kaiser, a former Cambridge Analytica employee turned whistleblower, and Carole Cadwalladr, a relentless investigative journalist, is intertwined as they uncover the scope of the data harvesting operation and its impact on the 2016 US presidential election and the Brexit vote. The movie highlights frightening issues about data privacy, the ability of social media to influence minds, and the potential erosion of democratic norms in the digital age as the layers of deception unravel.
What should we learn from the movie The Great Hack?
The movie teaches us that businesses should prioritize data transparency and accountability, exercise responsible data collection practices, implement robust data security measures, refrain from misusing data for manipulative tactics, uphold ethical data practices in advertising, collaborate with data brokers responsibly, and stay informed about data regulations and industry standards.
Bob Ross: Happy Accidents, Betrayal & Greed
IMDB Rating
Director
Initial Release
6.9/10
Joshua Rofé
August 2021
Bob Ross: Happy Accidents, Betrayal & Greed | Best Business Movies on Netflix
The documentary explores the life and career of painter and television broadcaster Bob Ross and the battle for his commercial empire. It humanizes Ross, challenging the idea of him as a novelty and highlighting the ownership dispute around his franchise. The documentary tries to present a more complex perspective of Bob Ross and his legacy, highlighting the need not to oversimplify his image. It was launched on August 25, 2021, and has been described as educational and thought-provoking.
What should we learn from the movie Bob Ross?
As it digs into the battle over Bob Ross’s economic empire following his death, it highlights the necessity of protecting one’s legacy and business interests. The documentary emphasizes the need to know the business side of creative efforts and the possible difficulties that might develop when commercial interests collide with artistic integrity. It also underlines the need for individuals to be cautious in protecting their intellectual property and economic operations to guarantee that their objectives preserve their legacy.
Inside Job
IMDB Rating
Director
Initial Release
8.2/10
Charles Ferguson
October 2010
Inside Job | Best Business Movies on Netflix
The film explores the reasons for the 2008 global financial crisis. The film thoroughly accounts for the events leading up to the crisis, including financial industry deregulation, the increase of subprime mortgages, and the development of complicated financial products such as Collateralized Debt Obligations (CDOs). The movie is one of the top business movies on Netflix. It also investigates the crisis’s impact on key financial institutions, rating agencies, and government authorities. The film emphasizes the financial industry’s lack of accountability and ethical standards and the need for increased transparency and regulation.
What should we learn from the movie Inside Job?
The film teaches various important business principles, particularly company ethics and financial regulation. The film emphasizes the importance of better accountability and ethical standards in the financial industry, shedding attention on the repercussions of uncontrolled greed and a lack of regulatory monitoring. It highlights the significance of ethical business practices, transparency, and stronger regulation to avoid future financial disasters. Furthermore, the film serves as a reminder of the financial sector’s connectivity with politics and academia, emphasizing the potential influence of these relationships on the global economy.
Downfall: The Case Against Boeing
IMDB Rating
Director
Initial Release
7.4/10
Rory Kennedy
February 2022
Downfall: The Case Against Boeing | Best Business Movies on Netflix
Downfall: The Case Against Boeing looks into the events that led to Lion Air Flight 610 and Ethiopian Airlines Flight 302 crashes, including the Boeing 737 MAX. The documentary investigates Boeing’s culture of concealment and the company’s negligence in addressing component failures in the 737 MAX. It links these concerns to Boeing’s capitalization and the shareholder-first attitude that evolved following its 1997 acquisition of McDonnell Douglas. The documentary presents a devastating depiction of the catastrophes caused by Boeing’s wrongdoing and greed, contextualizing Boeing’s guilt within bigger trends in American corporate governance. It also highlights the need to transition toward safety-conscious engineering and responsible business decision-making in the aerospace sector.
What should we learn from the movie Downfall: The Case Against Boeing?
Maintaining a culture of safety and quality is of utmost importance, as responsible corporate decision-making is crucial. This documentary highlights the dangers of prioritizing financial gain over ethical business practices and neglecting regulatory oversight, emphasizing the need for transparency and accountability in industries where safety is paramount. Additionally, it serves as a reminder of the significance of crisis management and the importance of companies having effective risk management strategies in place.
Inside Bill’s Brain: Decoding Bill Gates | Best Business Movies on Netflix
“Inside Bill’s Brain: Decoding Bill Gates” is a 2019 Netflix documentary series that provides insights into the life and work of Bill Gates, focusing on his philanthropic efforts, childhood, and his pursuit of solutions to global challenges such as sanitation and climate change. The series offers a glimpse into Gates’ personal and professional life, showcasing his determination, problem-solving approach, and commitment to positively impacting the world. It sheds light on the complexity of Gates’ character and his efforts to address significant global issues. It is one of the most-watched business movies on Netflix.
What should we learn from Inside Bill’s Brain: Decoding Bill Gates?
The documentary “Inside Bill’s Brain: Decoding Bill Gates” is a source of valuable business lessons. It emphasizes the importance of continuous learning, thinking globally, and collaborating with passionate problem solvers. The film also highlights the significance of forming partnerships, practicing compassion, and developing clean and efficient solutions. It underscores the need to comprehend complex systems, detach oneself from emotions, and work diligently to tackle significant global challenges.
Baazaar
IMDB Rating
Director
Initial Release
6.5/10
Gauravv K. Chawla
October 2018
Baazaar | Best Business Movies on Netflix
The film Baazaar depicts the underbelly of the financial market. The plot revolves around an ambitious young man who moves to Mumbai and works as a stock trader for an infamous businessman. Saif Ali Khan, Rohan Vinod Mehra, Radhika Apte, and Chitrangada Singh play pivotal parts. The video provides viewers interested in the stock market with insights into the market and enjoyment. Bazaar is one of the best entrepreneurship movies on Netflix.
What should we learn from the movie Bazaar?
The film “Baazaar” teaches various business lessons, including the need for long-term and ethical business methods, avoiding shortcuts for rapid success, and completing rigorous study and analysis before making investment decisions. It also underlines the risks of blindly following market leaders and the significance of developing one’s tactics. The film explores the complexities of the financial market and promotes slow and lasting returns over fast gains, emphasizing the importance of diligence and caution in business dealings. Bazaar is one of the best business movies on Netflix in Hindi.
The Wolf of Wall Street
IMDB Rating
Director
Initial Release
8.2/10
Martin Scorsese
December 2013
The Wolf of Wall Street | Best Netflix Movies for Entrepreneurs on Netflix
The Wolf of Wall Street is a bold, electrifying tale inspired by the real-life story of Jordan Belfort. Leonardo DiCaprio’s riveting performance brings to life one of the most cunning masterminds of stock-market fraud. The film captivates not only through its high-energy storytelling but also through the valuable lessons it offers, ranging from handling tough situations to mastering the art of persuasion with influential people. While its explicit content makes it unsuitable for younger audiences, its gripping narrative and sharp insights make it well worth the three-hour runtime.
What should we learn from the movie The Wolf of Wall Street?
The Wolf of Wall Street teaches entrepreneurs the power of persuasion, risk-taking, and seizing opportunities. It highlights the importance of building a strong team, mastering communication, and staying financially disciplined. However, it also serves as a warning against greed, unethical practices, and reckless spending. The key lesson? Success should be built on integrity, not shortcuts.
Fyre: The Greatest Party That Never Happened
IMDB Rating
Director
Initial Release
7.2/10
Chris Smith
January 2019
Fyre | Best Movies for Entrepreneurs on Netflix
This Netflix documentary explores the infamous 2017 Fyre Festival disaster in the Bahamas. What was marketed as a lavish three-day luxury event turned into a nightmarish ordeal for attendees who spent thousands on tickets. The film highlights how slick influencer-driven promotions helped sell 5,000 tickets, despite the complete lack of planning to deliver the promised experience. It is one of the top business related movies on Netflix.
What should we learn from the movie Fyre: The Greatest Party That Never Happened?
The film delivers valuable lessons for entrepreneurs, especially those focusing on influencer marketing for rapid growth. While hiring top celebrities and influencers can boost visibility, true success comes from delivering on promises. Setting realistic expectations and ensuring a satisfying customer experience are far more critical than just generating hype.
Exploring the world of business through movies can be both entertaining and educational. The best business movies on Netflix provide valuable insights, inspiring stories, and lessons that entrepreneurs can apply to their own journeys. These films offer a glimpse into the triumphs, challenges, and strategies employed by successful entrepreneurs, showcasing the highs and lows of the business world. By watching these movies, we can gain inspiration, learn from the experiences of others, and gain a fresh perspective on various aspects of entrepreneurship. These are some of the best business movies on Netflix 2023 to watch. So grab your popcorn, settle in, and let these movies spark your entrepreneurial spirit and motivate you on your path to success.
FAQs
What are the movies to watch for entrepreneurs?
The best business movies on Netflix to watch for entrepreneurs are:
The Pursuit of Happyness
The Boy Who Harnessed The Wind
The Theory Of Everything
Manjhi – The Mountain Man
Inception
Steve Jobs
Yes Man
The Social Network
The Founder
Moneyball
The Great Hack
Inside Job
Baazaar
Are these business movies based on true stories?
Yes, business movies like The Boy Who Harnessed the Wind, Moneyball, The Pursuit of Happyness, and more are some of the most popular movies based on true stories.
Is The Pursuit of Happyness a true story?
The Pursuit of Happyness is a true story based on the Real-Life Rags of Successful Businessman Chris Gardner. Entrepreneurs can learn a lot from this business movie on Netflix.
Is The Boy Who Harnessed The Wind a true story?
The Boy Who Harnessed the Wind is a true storybased onMalawian inventor & engineer- William Kamkwamba. The movie is a story about the incredible journey of innovation. It is a must-watch entrepreneur movie on Netflix.
Is Manjhi the Mountain Man a true story?
Yes, Manjhi- the Mountain Man is a true story of Dashrath Manjhi who is also known as Mountain Man. He was a laborer in Gehlaur village in Bihar, India who carved a path for crossing a mountain. It is one of the best entrepreneur movies on Netflix.
Can Netflix be used in two different locations with one account?
A Netflix account is meant for one household’s use, allowing all members to access it from different locations and benefit from new features like Transfer Profile and Manage Access and Devices.
Can business movies provide practical business advice?
Yes, business-related movies often depict real-world business scenarios and can offer valuable insights and lessons for entrepreneurs.
On March 26, Bharti Airtel declared that its Internet Protocol Television (IPTV) services would be available in India. With some plans, it offers users access to a vast collection of on-demand content from 29 OTT streaming apps, including Netflix, ZEE5, Apple TV+, Amazon Prime Video, and many more. In addition to 600 well-known television channels, Airtel’s new IPTV subscriptions offer Wi-Fi that can be used at home or at work.
Pricing and Other Benefits
According to a press release, Airtel has introduced IPTV services in India, with Wi-Fi options starting at INR 699 per month. 350 TV channels, 26 streaming applications, and a 40 Mbps Wi-Fi connection are all included in this plan. Similar benefits are provided by the INR 899 package, which has a speed boost of 100 Mbps. Customers can choose the INR 1,099 package in the interim if they want to take advantage of faster internet connections. It provides 28 streaming apps, including Apple TV+ and Amazon Prime subscriptions, and 200 Mbps Wi-Fi. Plans costing INR 1,599 and INR 3,000 include 350 TV channels, 300 Mbps and 1 Gbps internet connections, plus Netflix, which completes the suite of streaming apps.
30 Days Complementary Service on Purchase
The telecom company claims that as part of an introductory offer, any Airtel customers who purchase IPTV plans through the Airtel Thanks App will receive up to 30 days of free service. With the absence of Delhi, Rajasthan, Assam, and the Northeastern regions, where the launch is scheduled for a few weeks from now, IPTV services are accessible in 2000 Indian cities. All new customers can take use of IPTV when they purchase new Wi-Fi plans from Airtel. Existing customers can upgrade to IPTV plans in the interim by visiting any Airtel store or using the Airtel Thanks app.
According to Siddharth Sharma, CEO of Connected Homes and Chief Marketing Officer at Bharti Airtel, the launch marks the beginning of a new age in home entertainment, where cutting-edge technology skilfully combines a variety of streaming apps with traditional linear TV to provide consumers with an immersive online experience. We are confident that customers will have a wonderful convergent home experience with Airtel IPTV, supported by Airtel’s fast Wi-Fi.
As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a distinct story that reflects the spirit of the New Year.
Advertisers recognize the metaphorical significance of the New Year as a harbinger of new prospects and fresh beginnings. These advertising efforts have become positive beacons with their uplifting messages and visuals.
At their finest, exceptional New Year advertisements’ meaningful messaging and emotive creativity can inspire millions. So, without further ado, let us look at the most creative New Year ads of all time.
The You Make the Excuse, We’ll Make the Plan campaign by BookMyShow captures the fun and chaos of year-end celebrations. It shows employees coming up with creative excuses for leave and even bosses joining in the holiday spirit. The commercial encourages everyone to take a break and plan their New Year celebrations using BookMyShow.
Known for its easy booking experience, BookMyShow’s creative New Year advertisement highlights the joy of starting the New Year by spending time with loved ones. With humor and relatable moments, it reminds people to focus on what truly matters: celebrating and making memories.
Mamaearth: #AaoBanayeNewYearBeautiful (2022)
Best New Year Advertisements – Mamaearth’s #AaoBanayeNewYearBeautiful
The Mamaearth #AaoBanayeNewYearBeautiful campaign centered on welcoming the New Year with natural beauty and self-care rituals. It extends an invitation to everyone to participate in the endeavor of making the New Year wonderful. Mamaearth is well-known for its dedication to natural and environmentally friendly products. The New Year advertisement showcases simple home remedies and beauty recipes using toxin-free, ayurvedic products.
The phrase “goodness inside” fits the ad perfectly with the New Year’s theme of enthusiastically starting over with mindful practices for both body and mind. Their products facilitate that symbolic shift. More than an advertisement, it is a call to action for people to actively participate in bringing about a change for themselves.
Vivo India: #SwitchOff (2021)
Best New Year Advertisements –Vivo India’s #SwitchOff
This phone company launched a touching commercial during the New Year’s holiday, emphasizing the value of disconnecting from technology in order to spend quality time with family. This advertisement depicts a typical image of people disengaged from real-life events and instead engrossed in the parallel digital world inside their devices.
It struck a lovely chord with more extensive cultural conversations around the adverse impacts of constant connectivity on relationships, mental health, and, specifically, child development. #SwitchOff delivered much-needed inspiration to re-evaluate our relationship with technology every so often.
Google: #YearinSearch (Annual)
Best New Year Advertisements –Google’s #YearinSearch
Every year, Google releases an ad with a dedicated website analysis of the top trending searches on Google over the previous year as a glimpse of what captivated the world’s interest. In honor of Google’s 25th anniversary, they broadened this search to include the top searches over the past twenty-five years. From critical global events to viral trends and technological advancements to the most famous personalities, #YearinSearch curates a visual journey through the highs and lows of the year.
Moving beyond conventional advertising, it becomes a shared experience. It serves as a digital time capsule, capturing the year’s zeitgeist and inviting audiences to explore, contemplate, and possibly gain fresh insights about the unfolded events.
Best New Year Advertisements –WhatsApp’s #EveryoneYouLove
Centered on the insight that individuals often send messages to everyone they love to share New Year’s wishes, this ad visually guides viewers through celebrations worldwide. It emphasizes how WhatsApp facilitates relationships, allowing individuals to feel close even when they are physically apart during the holidays. The ad strikes an emotional chord by turning the focus away from WhatsApp’s capabilities and instead emphasizing its crucial, almost nostalgic role in a significant cultural tradition that transcends demographics.
While many enjoy New Year’s Eve festivities such as parties, midnight celebrations, and fireworks, the commercial says that the emotional reset of the New Year is found when they connect with the people who matter most.
Ariel: #CelebrateEqual (2022)
Best New Year Advertisements –Ariel’s #CelebrateEqual
Ariel’s #CelebrateEqual campaign addressed a pressing social issue by highlighting inequality in household duties, particularly during holidays. Ariel aspires to bring about a better society in which everyone is treated equally. The goal of the advertisement was to initiate these kinds of discussions in order to promote change.
Several successful adverts on this topic have been launched over the years. Before the initiative, 79% of men believed that domestic responsibilities were solely the responsibility of women. That figure has now dropped to 41%. Celebrations have returned, with family meals, festivals, and gatherings arranged with the purpose of achieving a genuinely equal celebration.
BMW: The Happy New Year Flim (2023)
Best New Year Advertisements –BMW’s The Happy New Year Flim
The hashtag #bornelectric is a marketing campaign based on BMW‘s electric vehicles (EVs). BMW has been actively involved in the research, development, and promotion of electric and hybrid cars, harmonizing with the global shift toward environmentally friendly modes of transportation.
The commercial aimed to attract youngsters who are enthusiastic about electric vehicles and other environmentally friendly modes of transportation. The teenager in the commercial represents the current generation, and their dismissive attitude regarding automobiles is designed to resonate with viewers who share similar views. The commercial’s tagline, “The future is electric,” conveys the clear message that BMW is committed to building electric vehicles and truly believes this is the future of transportation. This is more than just hardware; it is a work of art that reflects a new direction led by conscience and innovation.
T- Mobile: New Year. New Neighbour (2023)
Best New Year Advertisements –T Mobile’s New Year. New Neighbour
T-Mobile is known for its inventive and often amusing marketing campaigns in the telecoms business. The organization has a history of employing bold and innovative techniques to differentiate itself from its competitors. T-Mobile refreshed its hit 2017 holiday marketing concept in 2023, emphasizing its wireless plans and 5G network stability. In this advertisement, an American icon walks into the neighborhood and sings with the group to promote T-Mobile Home Internet. The commercial encourages viewers to try T-Mobile Home Internet, which is easy to set up and operates on 5G home networks.
Volkswagen (2023)
Best New Year Advertisements – Volkswagen | Happy New Year
Volkswagen is a car manufacturer based in Germany. In their advertising efforts, they have frequently used a blend of creative storytelling, innovation, and a focus on the driving experience. The advertisement aims to promote Volkswagen’s brand while creating a good relationship with the New Year. The advertisement’s eye-catching visuals demonstrated the brand’s dedication to high design and quality. The ad’s emphasis on the car’s performance and aesthetics reflects the company’s pride in its products.
Best New Year Advertisements –Netflix’s Expectation vs Reality
Using a lighthearted tone, Netflix‘s 2020 New Year’s commercial contrasted the romantic films’ idealistic depictions of the event with the more grounded reality that viewers usually see in real life. The advertisement features a montage of cliché movie scenes depicting New Year’s Eve as a gorgeous night but smoothly transitions into a hilarious reality. The primary theme of this out-of-the-box advertisement is that watching Netflix at home surpasses trying to replicate fictitious versions of New Year’s Eve out in the real world, supporting Netflix’s brand image as an essential source of entertainment.
Coca-Cola: New Year
Countdown Creative Ads –Coca-Cola’s New Year
Amid the global excitement for the year 2022, Coca-Cola released a vibrant and upbeat New Year’s advertisement featuring their trademark dazzling imagery and a message of unity. Coca-Cola is well known for its eye-catching commercials, which frequently include vivid colors, joyful scenes, and a festive atmosphere. It even features the contour bottle and red and white color scheme from its classic trademark. The video’s joyful and cheery soundtrack, as well as its varying collection of characters, correlate with Coca-Cola’s corporate image of promoting happiness and connection through its products.
Conclusion
These advertisements go beyond merely marketing items; they connect with us on a deeper level by tapping into the emotions and ambitions associated with the start of a new year. Whether it’s the joy of being together, the promise of a new beginning, or the reflection on the passing of time, these advertisements have beautifully captured the essence of the New Year Spirit. These stand out as timeless masterpieces that continue to bring a smile to our faces and warmth to our hearts as we welcome each new year.
FAQs
What is the world’s biggest ad campaign?
Most Creative Ad Campaigns are:
Nike: Just Do It.
Coke: Share a Coke
Absolut Vodka: The Absolut Bottle
Volkswagen: Think Small (1960)
Google: Year in Search (2017)
Apple: Get a Mac (2006)
Who has the biggest ads in the world?
In 2023, Amazon claimed the global advertising throne as the largest spender, dishing out a whopping $20.6 billion—a 22% surge from 2022’s investment in promotions and advertising.
This article has been contributed by Sreyashi Das, Senior Data Engineer, Netflix.
Have you ever witnessed failed attempts at democratizing analytics? There is a relatively universal pattern where data visualization experts and data analysts must manually transform, apply filter clauses, and connect data across business domains before it is ready for charts and sophisticated visualizations. Data stewardship is entirely manual, starting with data lineage, governance, documentation, and maintaining operations. Although we have seen investments in ensuring data sources are timely and accurate, and on the other end, we have good frameworks and visualization tools like Tableau and web applications to connect to the data layer, the method of accessing data in a clean and consistent manner still impacts the time to insights and leads to inconsistencies in metric definitions.
Self-service analytics frees up the IT team to tailor data for business users, allowing data engineers to focus more on their strengths, which is building foundational datasets. However, self-service analytics forces business users to become SQL savvy, database experts, and modeling experts, leading to less trust in data and creating duplicate work. A semantic layer can be a key technology enabler for delivering a shared understanding of domain-specific entities, improving trust and data security, and accelerating time to insights, empowering business-friendly self-service analytics but with governance and control.
One of the trends driving the analytics market is the changing enterprise landscape, where there is a profound shift in data management and analytics. Cloud infrastructure is the default for deployment. The data warehouse has become more powerful by leveraging solutions like Snowflake but also challenging to understand and manage as a data consumer. Data is becoming more decentralized, and organizations are moving towards the Data Mesh paradigm to shift from centralized control to empowered domain engineering teams. A robust semantic layer in a Data Mesh or a hub-and-spoke style architecture can maintain coherence and quality, providing a single source of truth despite departmental and geographical distribution of data, keeping data aligned with organizational standards.
Role of Data Engineering
It is not about making data available for data experts; it is about making data available for everyone. Data engineers build the foundations of the data pipelines. The semantics, in the form of metadata, can be ingrained in the raw tables for data scientists to use in the later stages of the pipelines. The semantic layer is a shared responsibility of data engineers and analytic engineers and can be achieved by having flexibility, collaboration across partner teams, and sharing best practices to enable cross-domain analytics.
Looker is empowering the data community with an enterprise-ready off-the-shelf solution that you can use today, featuring SOX compliance, Google Sheet Integration, and, most importantly, version control. For a semantic layer to be truly ubiquitous, data must be accessed from the same underlying data structure. Using LookML, Looker’s modeling language, semantic layer developers can participate in a shared analytics environment that brings context and clarity to the logical data model, relationships, and metric definitions.
Step-by-Step Guide
Here are some best practices to organize and build the data model using LookML:
Core dimensions like product hierarchy must adhere to organizational standards and be a single source of truth. This is also known as conforming a dimension.
Connect Looker to a data source, for example, the Snowflake data warehouse.
Create a LookML project.
Using LookML, create views. Views are named after physical table names.
Then create explores. Explore files include view files and determine how data in views can be queried and explored. Explores are built for user discovery.
Model files include explore files. Model files act as entry points in LookML projects, defining which explores are available for querying. By including explores in models, all the explores are made available for reporting and analysis.
Using the hub-and-spoke model ensures cross-domain connectivity and accelerates the speed of generating insights from data and promotes a shared understanding of key business metrics and definitions.
Test and validate your data model. Looker generates SQL queries. Validate the results.
Iterate and refine your model with evolving business definitions.
Documentation using LookML comments is key for the long-term impact of your data model.
Looker’s version-controlled semantic layer centralizes your business logic, ensuring everyone uses the same definition of key metrics regardless of technical background. It separates business logic from physical data, allowing you to reliably apply consistent definitions across KPIs. Metrics defined in a Looker model can also be consumed in other places like Google Sheets, Tableau, and other business intelligence tools. A universal semantic layer not only helps to democratize data and empower teams to make better decisions but also serves as the foundation for GenAI initiatives both now and in the future.
High-quality physical data models are the foundation for more accurate and trustworthy predictive models. If there exists a question-answering system powered by a large language model, the knowledge graph representation of the SQL database, such as Snowflake, will lead to more accurate answers. If there is one thing organizations should invest in, it is semantics. In today’s era, where GenAI adoption continues to grow year over year, context, metadata, and documentation together will elevate the semantics of datasets and enable data-informed decision-making.
Due to a growing number of subscribers and a more robust selection of local content, Netflix’s India division saw a notable increase in net profit and revenue for the fiscal year that ended on March 31, 2024 (FY24). According to the company’s most recent filing with the Registrar of Companies, which business intelligence platform Tofler released, the video streaming platform recorded a 49% increase in its earnings after tax to INR 52.4 crore for the year, up from INR 35.3 crore in FY23.
From INR 2,214.1 crore in FY23 to INR 2,845.7 crore in FY24, net turnover increased by 28.5%. From INR 2,228 crore in FY23 to INR 2,895.6 crore in FY24, the company’s total revenue increased by 30%.
Netflix reduced their human costs from INR 118.5 crore in FY23 to INR 105.98 crore during the fiscal year, a 10.6% decrease. However, other expenses, which include marketing costs, went up 32.3 percent from INR 2,032.7 crore in FY23 to INR 2,688.4 crore for the year. As a result, the service’s overall costs increased from INR 2,174.2 crore in FY23 to INR 2,810.8 crore for the year, a 29% increase.
Netflix and Indian Market
In recent years, India has emerged as a crucial content hub for Netflix and a country that will be increasingly significant for the company’s future growth. This occurs as customers in the second-largest internet market in the world show an increasing desire for digital material.
Ted Sarandos, the co-CEO of Netflix, stated last year that India is a “big prize” due to its large population of entertainment-loving individuals who would “ultimately do great” in the nation.
Although Netflix is now one of the most expensive video streaming services available in India, the company has made a number of efforts in recent years to draw users to its platform. This entails launching a mobile-only service and testing out different price schemes across the nation.
India is the Second Largest Market for Paid Subscribers
Without providing any specifics, Netflix said in July that India was its third-largest revenue growth percentage for the June-end quarter and its second-largest country for premium subscriber additions. According to a letter sent to shareholders at the time, the growth was fuelled by huge, successful original titles like Imtiaz Ali’s Amar Singh Chamkila and Sanjay Leela Bansali’s Heeramandi: The Diamond Bazaar throughout the quarter.
Although Netflix does not disclose its subscriber count by nation, industry estimates place the number of paid subscribers in India at about 12 million. In the Asia-Pacific area, which includes India, Netflix announced 52.6 million members as of the September-ended quarter (Q3 2024).
The business declared in April that starting in Q1 2025, it would no longer publish quarterly paid membership additions. This choice was made because, according to the company, each additional paid membership has a distinct commercial impact because it currently offers many pricing tiers across different countries. Netflix now views engagement as the strongest indicator of member satisfaction and wants to concentrate on revenue and operating margin as its main financial measures.
However, the joint venture between Reliance Industries and Disney, which merges the operations of Viacom18 and Star India, is expected to put the streaming giant up against fierce competition in the nation.
The Indian film industry has historically stood as a dynamic and captivating pillar of popular culture. It has delighted audiences worldwide with its extravagant productions, compelling narratives, and melodious soundtracks. However, in recent times, this industry has experienced a notable transformation fueled by the rapid ascent of over-the-top (OTT) platforms.
These digital streaming services, including but not limited to Netflix, Amazon Prime Video, Disney+ Hotstar, and SonyLIV, have brought about a revolution in how audiences engage with entertainment. They provide an extensive array of films, television series, and exclusive original content easily accessible at the viewer’s convenience. This shift in viewing preferences has unquestionably left an impact on the conventional movie theatre business, compelling it to undergo strategic adjustments to navigate the ever-changing landscape of the entertainment industry.
OTT platforms have garnered immense popularity in India, particularly during the COVID-19 pandemic when lockdowns restricted movement and encouraged home entertainment. According to a 2023 KPMG report, India’s OTT market is expected to reach a staggering ₹23,663 crore by 2026, driven by increasing internet penetration, affordable data plans, and a growing preference for personalized and on-demand viewing experiences. The convenience of watching movies and shows at home, coupled with the wide variety of content and affordable subscription fees, has made OTT platforms an attractive alternative to traditional movie theaters.
The rise of OTT platforms has brought about a revolutionary transformation in the global film industry, disrupting conventional distribution models and reshaping the entire process of film production, distribution, and consumption. Ritesh Sidwani, the co-founder of Excel Entertainment, highlighted the organic evolution of content creation that led to the emergence of OTT platforms in India. He noted that certain narratives were better suited for a digital format, exceeding the constraints of traditional cinema durations.
The lasting impact of the pandemic is evident in the sustained popularity of OTT platforms, diverting both time and money from consumers who, a decade ago, predominantly relied on cinemas for their movie-watching experience.
With smartphone subscriptions projected to exceed one billion by 2025, driven by increased internet penetration and affordable mobile data, there is a significant transformation in how content is consumed. Ritesh Sidwani further attributed the acceleration of OTT platforms to the shift in people’s preferences during weekend getaways, coinciding with traditional movie releases.
From the consumer’s perspective, the cost factor plays a pivotal role. In India, where movie ticket prices vary based on factors such as the film, showtime, and seat selection, OTT platforms offer a more economical alternative. With over 40 OTT platforms in India, boasting average fees ranging from Rs. 129 per month to Rs. 999 per year, the competition among global and local players has intensified, expanding the content library and providing consumers with a diverse range of options.
Kamal Gianchandani, CEO of PVR Pictures Ltd., explained the cinema industry’s stance on ticket prices, emphasizing the commitment to quality and the adoption of surge pricing. Despite the competitive pricing of OTT platforms, the cinema industry aims to enhance the overall cinema-going experience by reducing indirect costs.
Additionally, OTT platforms offer advantages such as convenience, on-demand services, a diverse content library, and the inclusion of genres like web series and sports that are not typically available in movie theaters. The continuous development of technology, coupled with the affordability of 4K and 8K televisions, contributes to an improved home viewing experience through OTT platforms.
The ease of access, flexibility, and shorter waiting periods for content release further incentivize consumers to opt for OTT platforms. Although the post-pandemic shift has extended the cinema-to-OTT release window to eight weeks, this change is anticipated to create a sense of urgency among viewers, potentially boosting box-office numbers.
From a producer’s standpoint, OTT platforms offer a broader reach, with platforms like Netflix investing significantly in original Indian content. This investment has provided opportunities for new talent and diverse storytelling, as seen in the international success of series like “Sacred Games” and “Delhi Crime.”
Karan Johar, a renowned filmmaker acknowledged that OTT platforms have democratized storytelling and provided a platform for diverse voices to be heard.
The demand for original content has fostered collaborations between OTT platforms and filmmakers, leading to high-quality productions catering to both domestic and global audiences.
The creative landscape has expanded, resulting in a surge of talent and increased production crew sizes. Ritesh Sidwani acknowledged the incredible talent emerging from the digital space, emphasizing the inclusivity of the once-exclusive Indian film industry.
Producers benefit from the flexibility of content censorship norms on OTT platforms, allowing the streaming of adult content that may not be suitable for traditional movie theaters. This flexibility provides a significant advantage over cinemas, with examples like the film “Gehraiyaan” passing with an A certificate on Amazon Prime Video in 2022, while a film like “Gangubai Kathiawadi” received a UA certificate despite having fewer intimate scenes and simpler themes.
The decision to release a film in theatres involves additional costs, including marketing, non-production, and print & advertising costs, amounting to 25% of a film’s budget. The unpredictability of box office collections, coupled with indefinite release dates and erratic consumer behavior, has compelled production houses to recognize OTT platforms as a growing and relevant medium for content release.
Comparison Between Pre-covid and Post-covid Statistics
The global pandemic, which brought the world to a standstill, significantly impacted the revenue earnings of the Indian Film Industry. Despite producing over 200 Hindi language movies annually, the industry witnessed a staggering 89.5% decrease in gross revenues, plummeting from 5611.83 Cr in 2019 to 586.4011 Cr in 2021.
Contrastingly, the Indian Over-The-Top (OTT) market, valued at $576 million in 2019, is projected to surge to $3.22 billion by 2025, as indicated by the Price Waterhouse Coopers Global Entertainment and Media Outlook Report 2019-23.
Major production houses like Dharma Productions and Yash Raj Films (YRF) were compelled to halt production activities in 2020 due to the pandemic, with movie theatres closing indefinitely. This shift prompted around 24 million moviegoers to transition from cinemas to online streaming platforms, leading to a considerable loss for the Indian film industry. Some producers even chose to release their films on OTT channels without waiting for a theatrical release.
According to Price Waterhouse Coopers, the streaming market is expected to witness a 31% growth between 2019 and 2024, generating revenues of $2.7 billion, while cinema revenues are projected to decrease by 2.6%. Despite intensifying competition within the OTT space, the overall outlook for OTT platforms remains optimistic.
Even with leading theatre chains like PVR and INOX adopting the latest technologies and innovations, footfall has declined since COVID-19, reaching only about 50–60% of pre-COVID levels at best. This decline is not unique to India, as global theatres are also experiencing a sharp drop in regular patronage. PVR and Inox recently merged to create economies of scale and control 43% of the multiplex screens in India, adapting to the competitive environment dominated by OTT platforms.
Telecom companies have entered the OTT landscape, introducing their platforms and streaming apps to align with the growing trend. The expansion of 4G and 5G, coupled with increased smartphone usage, broadband accessibility, improved payment infrastructure, and a dynamic local content ecosystem, contributes to the surge in digital content viewership.
A Juniper Research report predicts a 65% increase in video-on-demand subscription services from 2020 to 2025. The advent of 5G is expected to bring cloud computing infrastructures closer to end-users, enabling real-time processing and minimal latency. Apple’s recent announcement of ‘Vision Pro,’ offering quality higher than 4K on demand, further supports OTT platforms’ expansion, posing a challenge to multiplexes.
Impact on Content Consumption
The transformation in infrastructure and the growing popularity of OTT platforms have reshaped content consumption in India. The industry has come to realize that the traditional cinematic formula, including musical numbers, star-studded casts, and picturesque locations, no longer guarantees a blockbuster. Unlike in the past, there is no clear trend on the types of movies that succeed at the box office, introducing uncertainty into the industry.
For instance, in early 2022, “Bhool Bhulaiyaa 2” achieved a worldwide gross collection of Rs. 266.88 crores and was declared a hit. Conversely, “Phone Bhoot,” a horror comedy with a bigger star cast, including Katrina Kaif, released in November 2022, only garnered a worldwide gross of Rs. 18.73 crores.
Filmmakers now categorize small-budget films or those with a strong social message as suitable for OTT release. Movies offering a ‘cinematic experience,’ such as Sanjay Leela Bhansali’s “Gangubai Kathiawadi” or Ayan Mukherji’s “Brahmastra,” are released in theatres, as the same viewing experience cannot be replicated at home.
Senior executives note a shift where character-driven stories find a place on OTT, while event-based stories are reserved for cinemas. Producers, like those at Excel and YRF, decide on OTT or cinema release during pre-production, considering factors such as script, budget, and directorial vision.
India’s traditional daily soaps, which once dominated linear television, are experiencing a decline. The introduction of short episodes ‘web series’ influenced by Western culture has contributed to this shift. As people embrace curated series, the era of endless daily soaps appears to be fading.
This evolving landscape emphasizes the importance of content, compelling producers to differentiate between cinema, TV, and broadband. However, industry experts suggest that government initiatives like Bhaaratplex (subsidizing cinemas) could positively impact box office collections, particularly in two and three-tier towns. The need to build infrastructure for better cinematic experiences is highlighted, with comparisons drawn to China’s larger screen presence.
Forecast of Video Over-The-Top (OTT) Market Size in India From Financial Year 2021 to 2030
Adapting to Change: The Resilience of Cinema in the Digital Era
It’s crucial to emphasize that the cinema industry is far from dead. Despite a noticeable decline in traditional movie theatre attendance, theatres are demonstrating resilience by embracing innovation and diversification.
Siddharth Roy Kapur, President of the Producers Guild of India says, “The rise of OTT is not a threat to cinema but an opportunity to expand the audience for films.”
Embracing Immersive Experiences
Recognizing the need to adapt, many theatres are enhancing the viewer experience by incorporating immersive technologies such as IMAX and 3D screenings. These technologies aim to provide audiences with an unparalleled cinematic journey that goes beyond the capabilities of home entertainment systems. The goal is to transform a visit to the cinema into a multisensory adventure, enticing viewers back to the big screen.
Diversifying Content
To regain their appeal, cinemas are expanding their content beyond mainstream Bollywood blockbusters. The inclusion of regional films, independent productions, live events, and even sports broadcasts demonstrates a commitment to catering to a diverse audience. This diversification not only broadens the cinematic offerings but also fosters a sense of inclusivity for a wide spectrum of movie enthusiasts.
Strategic Partnerships with OTT Platforms
Acknowledging the digital revolution, many theatres are forming strategic alliances with OTT platforms rather than considering them adversaries. Collaborations, such as PVR Cinemas partnering with Netflix to screen select films before their OTT release, exemplify the synergies between the traditional cinematic experience and the digital realm. These partnerships expand content choices for viewers and attract a new demographic, fostering a symbiotic relationship.
Harmonious Coexistence
The future of entertainment in India seems to be a harmonious coexistence between movie theaters and OTT platforms. While cinemas offer the communal experience of watching on the big screen, OTT platforms cater to the convenience and personalization desired by modern audiences. As technology advances and viewing habits evolve, both industries are poised to adapt and innovate, ensuring they remain relevant to the dynamic demands of entertainment enthusiasts.
Shekhar Kapur, Veteran Director held “Cinema and OTT are not competitors but complementary platforms that offer different viewing experiences.”
The cinema industry’s ability to adapt, innovate, and collaborate paints a promising picture of its enduring relevance in the dynamic entertainment landscape. As audience preferences continue to evolve, cinemas are poised to remain a cherished destination for those seeking a shared, immersive experience.
Today, “Netflix and chill” is not just a phrase, but a synonym for our weekend plans.
It’s a cultural shift that has taken place between Gen X and Gen Z. Think about your favorite shows and movies— they’re just a click away.
All thanks to Netflix and the mastermind behind this entertainment revolution – Reed Hastings. Reed Hastings isn’t just a name; he’s one of the reasons our screen time is a whole lot more exciting.
He didn’t just create a streaming service; he created a whole new way for us to enjoy movies and shows whenever we wanted.
His ability to predict what we want to watch has made him a big deal in Silicon Valley, and as we get lost in the endless options on Netflix, we can’t help but appreciate the guy who changed the way we experience stories.
Let’s explore the world of this mastermind further in this article.
Reed Hastings – Biography
Name
Wilmot Reed Hastings, Jr.
Birthplace
Boston, Massachusetts
Born
October 8, 1960
Nationality
American
Education
Bachelor of Arts/Science, Bowdoin College and Master of Science, Stanford University
Born on October 8, 1960, in Boston, Massachusetts, Reed Hastings emerged as a key player in the tech and entertainment industry. Growing up in a middle-class family, his early life was marked by curiosity and a love for learning.
Hastings attended Bowdoin College, where he delved into mathematics, an interest that would weave its way into his innovative approach to the streaming landscape.
After earning his bachelor’s degree, Reed Hastings continued his academic journey at Stanford University, where he earned a master’s degree in computer science.
This educational background laid the foundation for his future ventures, combining a strong technical understanding with a creative vision that would redefine the way we engage with entertainment.
Reed Hastings – Career
Reed Hastings’ career is a narrative of great innovation. After completing his education, Hastings embarked on his professional journey, co-founding Pure Software in 1991, a company specializing in troubleshooting tools.
Although Pure Software faced challenges, Hastings’ ability to adapt and learn from setbacks laid the groundwork for his future endeavors. Rational Software eventually took over the company in 1997 for $750 million.
Post this, Hastings’ career took a significant turn when he founded Netflix alongside Marc Randolph.
Initially conceived as a DVD-by-mail service, Netflix disrupted the traditional video rental industry. In 1998, they launched Netflix.com, the first DVD rental and sales site. Some new innovations were brought into it like personalized movie recommendations based on members’ ratings on past titles.
Hastings’ insight into changing consumer behavior and his willingness to embrace emerging technologies led to the introduction of the streaming model of Netflix in 2007.
This shift catapulted Netflix into a global powerhouse, fundamentally altering how audiences consume entertainment. Today, Reed Hastings’ career stands as a testament to his strategic foresight, adaptability, and dedication to redefining the boundaries of the digital media landscape.
Hastings lives in Santa Cruz, California. He is married to Patricia Ann Quillin and is a father to two children. In an interview, Hastings admitted, “Unfortunately, and weirdly, I have almost no hobbies.” He is more of a person who is completely passionate and thus occupied with his work.
Reed Hastings – Company Name
Netflix, Reed’s masterpiece, has almost become a part and parcel of the lives of millions around the world. By 2022, the membership of Netflix crossed the 200 million milestone.
In the next year, Netflix rolled out spatial audio to bring the cinematic experience to any device and added Category Hubs for TV. In the latest, Netflix won many Academy awards, for its creations like “The Elephant Whisperers”.
In this manner, Netflix has always come up with new ways to engage the audience with maximum entertainment.
Reed Hastings – Investments
Hastings has made the following investments:
Announced Date
Organization Name
Lead Investor
Funding Round
Money Raised
September 7, 2023
Ello
–
Series A
$15 million
December 17, 2013
DreamBox Learning
Yes
Series A
$14.5 million
December 7, 2011
DreamBox Learning
Yes
Series A
$11 million
October 1, 1997
Netflix
Yes
Series A
$2 million
Reed Hastings – Philanthropy
In 2012, Hastings and Quillin signed The Giving Pledge, the pact founded by Bill Gates and Warren Buffett mandating that billionaire signatories give away most of their fortunes
In 2020 Hastings and his wife donated $120 million to fund scholarships at two historically Black Colleges and the United Negro College Fund
Reeds built a $20 million training camp for teachers in Colorado
To quote Hastings & Quillin, about their philanthropy,
“It’s an honor to be able to try to help our community, our country, and our planet through our philanthropy.”
The future of Netflix: Will subscriber growth continue?
Reed hastings – Awards and Recognitions
He was placed at number #5 in the list of America’s most innovative leaders in 2019
He has been given the Television Academy’s Charles F. Jenkins Lifetime Achievement Award in 2021
He has been enlisted in Forbes 400 Richest People In America 2023
He has also been enlisted in Forbes World’s Billionaires List 2023
He was listed under The World’s Most Powerful People in 2018
UCLA Anderson honored Reed Hastings with its 2018 John Wooden Global Leadership Award at Hollywood’s Raleigh Studios
The Henry Crown Leadership Award was presented to Reed Hastings in 2014
Reed Hastings – Latest
After 25 years, by the beginning of 2023, Reed stepped down as the CEO of Netflix. Ted Sarandos and Greg Peters have taken over as co-CEOs, while Reed continues as the Executive Chairman.
A few months later, he became the co-owner of Powder Mountain, a ski resort in Utah.
Reed Hastings – Interesting Fact
Before founding Netflix, Hastings spent one year teaching in Swaziland with the Peace Corps.
Reed Hastings – Quotes
“Being an entrepreneur is about patience and persistence, not the quick buck, and everything great is hard and takes a long time.”
“I think if you can make a contribution to solving one significant problem in the world, that’s amazing.”
“Incredible people don’t want to be micromanaged. We manage through setting the context and letting people run.”
Netflix is a paid online streaming platform that enables its subscribers to enjoy a wide range of television shows and movies on internet-connected devices.
Who are the founders of Netflix?
Reed Hastings and Marc Randolph are the co-founders of Netflix.
Who are the CEOs of Netflix?
Ted Sarandos and Greg Peters are the co-CEOs of Netflix.
What are the subscription plans offered by Netflix?
Netflix offers three subscription plans: Basic, Standard, and Premium.
