Fast-moving consumer goods are products that sell quickly. It also comes at a relatively lower cost. They are being marketed in a lump-sum amount. So, we will cover the top FMCG companies in India that are working every day, all year round.
Accounting for 50% of FMCG sales in India, this sector is the country’s fourth-largest sector, selling all household and personal care items because of the top FMCG companies in India. Also known as consumer packaged goods, FMCGs produce short shelf life.
It is either because of high consumer demand or because they are perishable. These goods are purchased frequently and consumed rapidly. Since they are priced low, they get sold in huge quantities. Keep reading about the Top FMCG companies in India in 2025.
Lever Brothers, United Traders Ltd, Hindustan Vanaspati Mfg. Co. Ltd.
Founded
1933
Market Capitalization
5,32,276.40 Cr
Top FMCG Companies in India – Hindustan Unilever Limited
Hindustan Unilever Limited is the best FMCG company in India and has had its historical presence in India for over 80 years. It has numerous FMCG brands in India it and specializes in selling household products across the country, including Home Care, Beauty & Personal Care and Foods and refreshments. This is among the top FMCG companies with over 700 million consumers from India using its products, and it aims to make the company a global enterprise.
ITC Limited
Company Name
ITC Limited
Headquarter
Kolkata
Founder
Y C Deveshwar
Founded
1910
Market Capitalization
5,10,679.35 Cr
Top FMCG Companies in India – ITC Limited
A diversified conglomerate dealing with businesses, ITC Limited is known for its largest turnover among the top 10 FMCG companies in India (2021). This company basically aims to develop multiple drivers of growth while remaining the leader in the manufacturing of tobacco.
It is in the list of startup FMCG companies in India that sell everything apart from tobacco; it also produces products including Food, Personal Care, Education & Stationery Products, Branded Apparel, Incense Sticks, Safety Matches, Paperboards, Packaging, Hotels, Agri-Business and lastly, Information Technology.
Nestle serves as the largest food and beverage company in the world, which is why it is among the top 10 FMCG companies in India. The company comprises over 200 brands. They generally range from global icons to local favourites. It is currently present in around 191 countries all over the world. Nestle India is the third-largest company on the list of Top FMCG companies in India.
Nestle comprises eight manufacturing facilities along with four branch offices. Compared to all FMCG companies in India, Nestle comprises over 2,000 brands under its wing. Out of all, Maggi noodles is predominantly the most popular brand in the country, making Nestle the startup FMCG company in India.
A key player in the beverage industry, it holds the 8th rank in the list of top 20 FMCG companies in India. Varun Beverages is not only the top FMCG company in India but also the world’s second-largest franchisee apart from the US for producing carbonated soft drinks (“CSDs”) as well as non-carbonated beverages (“NCBs”). This FMCG listed companies in India under the trademarks owned by PepsiCo.
Sold by Varun Beverages, the products of PepsiCo comprise Pepsi, Diet Pepsi, Mirinda Orange, Mirinda Lemon, Seven-Up, Seven-Up Nimbooz Masala Soda, Evervess Soda, Mountain Dew, Duke’s Soda and Sting, and this is what makes it among the top FMCG companies.
Godrej Consumer Products Limited
Company Name
Godrej Consumer Products Limited
Headquarter
Mumbai
Founder
Adi Godrej
Founded
2001
Market Capitalization
1,23,362.36 Cr
Top FMCG Companies in India – Godrej Customer Products Limited
Being a part of the 122-year-old Godrej Group, Godrej Consumer Products Limited serves as the leading emerging markets company. It is also at the top of the list of startup FMCG companies in India. Besides, it also enjoys the patronage of over 1.15 billion consumers around the globe, which is why it is one of the most trusted consumer companies in India.
The three primary sections of operation are home care, personal care, and hair care. With an eye of 25 per cent market share in the coming three years, it became the top Indian FMCG company.
The oldest company on the list, Britannia Industries Limited, holds a legacy of more than 100 years of operation and is one of the best FMCG companies in India. This conglomerate has other FMCG companies or brands in India: Good Day, Milk Bikis, Tiger, NutriChoice and Marie Gold.
Apart from producing biscuits, it also has a hand in producing Bread, Rusk and Cakes. This B2B FMCG company in India also specializes in manufacturing Dairy products, including Milk, Cheese, Beverages and Yoghurt.
Joint Venture with UK-based James Finlay and Company
Founded
1962
Market Capitalization
1,09,123.41 Cr
Top FMCG Companies in India – Tata Consumer Product Limited
Tata Consumer Product is a renowned brand that boasts of its association with the Tata Group, known for its ethical practices, customer-centric values, and exceptional quality. This association has helped Tata Consumer Product to earn the trust and loyalty of its customers. The brand offers a vast range of products, including well-known brands like Tata Tea, Tetley, Tata Salt, and Tata Sampann that cater to a diverse market. These products have become a staple in Indian households, and the brand continues to thrive with its commitment to quality and customer satisfaction. It is one of the leading FMCG companies in India.
Dabur India Limited is the leading Ayurvedic and Natural Health Care company and is among the FMCG startups in India. It is among the top FMCG companies because it has been operating for 135 years of experience and rich heritage. These consumer goods companies in India have been divided into three groups of Strategic Business Units.
The main divisions of this FMCG company are Foods Business, Consumer Care Business, and International Business. Consumer Care Business is further divided into Health Care and Home & Personal Care. This is a unique FMCG brand in India that has a wide network distribution. It also covers around 6 million retail outlets with high penetration in both urban and rural markets, making it one of the top 20 FMCG companies in India.
This Simple Idea Changed FMCG Market Forever
United Spirits
Company Name
United Spirits
Headquarter
Bangalore
Founder
Angus McDowell
Founded
1826
Market Capitalization
79,113.95 Cr
Top FMCG Companies in India – United Spirits
United Spirits, a subsidiary of Diageo, is a renowned name in the world of alcoholic beverages. The company boasts an extensive range of products under its FMCG list, including some of the most popular spirits and alcoholic beverages. These include iconic brands like McDowell’s No. 1, Royal Challenge, and Signature, among others. United Spirits is a dominant player in the Indian market, thanks to its diverse portfolio covering various spirits categories.
Apart from being a leading player in the industry, United Spirits is also committed to empowering women leaders. The company has taken several measures to ensure the safety and well-being of its female employees. These include arranging special night shifts and establishing partnerships with cab services to ensure that women employees can commute safely. United Spirits’ commitment to gender equality and its efforts towards empowering women leaders make it a truly admirable organization.
William Colgate (Colgate), Burdett J. Johnson (Palmolive)
Founded
1806
Market Capitalization
71,122.88 Cr
Top FMCG Companies in India – Colgate Palmolive
Colgate-Palmolive India holds a prominent position in the Indian market for oral and personal care products. The company boasts an impressive portfolio of toothpaste, toothbrush, and mouthwash brands, including some of the most recognized names such as Colgate Strong Teeth, Colgate Total, and Colgate Max Fresh. Colgate Palmolive India’s products have gained immense popularity and have become synonymous with dental hygiene in India, serving millions of consumers and contributing to their overall health and well-being.
Marico Limited, founded in 1988, is a leading Indian consumer goods company. It sells popular brands like Parachute, Saffola, and Set Wet, and its products reach over 25 countries.
In 2025, Marico is focusing on innovation and digital transformation. The company uses data to understand customers better, improve marketing, and create new products, especially in the health and wellness space with items that support immunity and well-being.
Marico also takes sustainability seriously—using eco-friendly packaging, cutting carbon emissions, and supporting education and healthcare projects. Its goal is to grow while also making a positive impact on people and the planet.
Conclusion
The growing awareness, changing lifestyles and easier access have been the key development drivers for this sector. The urban segment contributes the largest share of the entire revenue that the top FMCG companies in India are generating. The FMCG market has witnessed faster growth in rural India compared to urban India due to the increasing number of FMCG startups in India. Also, these FMCG-listed companies in India’s semi-urban and rural segments are growing rapidly. The FMCG products account for up to 50% of the overall rural expenditure.
FAQs
What is a FMCG company?
In the FMCG industry, manufacturers often sell the goods to wholesalers, who sell them to retailers, who sell them to consumers.
How to start a FCMG company?
First of all, determine the form of your business.
Apply for the Trade License from the Municipal Authority.
Additionally, apply for MSME Udyog Aadhaar online registration.
Apply for the ‘Consent to Establish’ from the Pollution Control Board.
Obtain the GST registration.
What are the top FMCG companies in India in 2024?
The best FMCG companies in India are Varun Beverages Ltd, Tata Consumer Products, Dabur India Limited, Godrej Consumer Products Limited, Godrej Consumer Products Limited, Britannia Industries Limited, Nestle India, and Hindustan Unilever Limited.
What is the rank of FMCG in India?
The FMCG industry is the fourth largest sector in the Indian economy. Household and personal care products account for 50% of the sales in the industry, healthcare accounts for 31-32% and food and beverage accounts for the remaining 18-19%.
What is the biggest FMCG company?
The top FMCG Companies in 2024 by Revenue & Profit are Nestle AG, Johnson & Johnson, Procter & Gamble, Pepsi Co, and Unilever.
Which are the FMCG products?
Fast-moving consumer goods are non-durable products that sell quickly at relatively low cost.
Is Nestle an FMCG company?
Yes, Nestle is among the top FMCG companies in India.
Is Britannia a FMCG company?
Yes, Britannia is amongst the top 10 FMCG companies in India (2024).
Nestle is one of the world’s largest food and beverage companies, with a rich history dating back over 150 years. Founded in Switzerland in 1866 by Henri Nestlé, the company began as a producer of infant formula but soon expanded into chocolate and other food products. Today, Nestle has a presence in 188 countries and employs over 270,000 people worldwide.
The company’s sales have grown steadily, with net sales of CHF 91.35 billion in 2024. Nestle is also consistently ranked among the top food and beverage companies in the world, with a strong brand reputation and a diverse portfolio of products.
Nestle has also made significant contributions to society and the environment. The company has set ambitious sustainability goals, including achieving zero net greenhouse gas emissions by 2050 and using 100% recyclable or reusable packaging by 2025.
Nestle, the leading health, nutrition, and wellness company, has been catering to the needs of consumers and their families worldwide for over a century. With a market cap of $183.86 billion (August 2025) and ranking as the world’s 57th most valuable company by market cap, Nestle has established strong customer loyalty by consistently delivering high-quality products that enhance the lives of its consumers.
The brand’s mission of “Good Food, Good Life” is not just a catchy slogan, but a commitment to providing nutritious and delicious products that promote a healthier lifestyle. From infant formula to pet food, Nestle has an extensive portfolio of brands that cater to the diverse needs of consumers across the globe. The company’s well-crafted and consistently implemented marketing strategy has helped Nestle stand out in the market and carve a distinguished presence.
Nestle’s extensive portfolio of products caters to a diverse range of consumers across the globe. Nestle’s target market can be divided into several segments based on demographic, geographic, and psychographic factors.
Demographically, Nestle’s target audience includes individuals of all ages, from infants to seniors. The brand’s infant formula products cater to new mothers, while its chocolate and confectionery products appeal to children and young adults. Nestle’s range of coffee and tea products targets adults, while its health and wellness products cater to seniors.
Geographically, Nestle has a global presence, with its products available in 188 countries. The brand’s target market includes individuals from different cultures and backgrounds, and Nestle has adapted its marketing strategies to cater to local preferences and tastes.
Psychographically, the target audience of Nestle includes health-conscious individuals who are looking for nutritious and wholesome products that enhance their overall well-being. The brand’s focus on health and wellness has made it a popular choice among consumers who are looking to lead a healthier lifestyle.
In addition to the above factors, Nestle’s target market also includes pet owners, as the brand has a range of pet food products.
Nestle’s target market is also diverse in terms of income level, with products available at various price points to cater to different budgets. The brand’s target audience includes individuals from all walks of life who are looking for high-quality, nutritious, and delicious products that enhance their overall well-being.
Nestle Marketing Mix
Nestle’s success can be attributed to its well-crafted marketing mix. The brand has been able to meet the diverse needs of its consumers by creating a product portfolio that caters to different segments of the market. Nestle’s marketing mix comprises the four Ps – product, price, place, and promotion – which the brand has consistently implemented to establish a strong presence in the market.
Let’s take a closer look at Nestle’s marketing mix and explore how the brand has been able to maintain its competitive edge in the highly competitive food and beverage industry.
Nestle Marketing Mix
Nestle Product Strategy
Nestle offers a diverse range of products, including food, beverages, pet food, and health and wellness products. The brand’s product portfolio caters to different segments of the market and includes well-known brands such as Nescafe, KitKat, and Purina. Nestle’s products are of high quality and cater to consumers’ diverse tastes and preferences.
Nestle’s Wide Range of Products
Nestle Pricing Strategy
Nestle’s pricing strategy varies depending on the product category and target market. The brand’s premium products, such as gourmet coffee, are priced higher, while its everyday products, such as instant coffee, are priced lower to appeal to budget-conscious consumers. Nestle’s pricing strategy is also influenced by local market conditions and competition.
Nestle Place Strategy
Nestle has a global presence, with its products available in 188 countries. The brand’s distribution channels include supermarkets, convenience stores, online platforms, and direct-to-consumer channels. Nestle’s distribution strategy is aimed at maximizing reach and accessibility to consumers across the globe.
Nestle Promotion Strategy
Nestle’s promotion strategy includes advertising, sales promotion, public relations, and personal selling. The brand’s advertising campaigns, such as the “Good Food, Good Life” campaign, focus on promoting the health and wellness benefits of its products. Nestle also uses sales promotions, such as discounts and coupons, to incentivize consumers to try its products. The brand’s public relations efforts focus on building brand reputation and engaging with consumers through social media and other channels. Nestle advertising strategy focuses on emotional storytelling, brand trust, and promoting health and wellness through multi-channel campaigns.
Nestle’s marketing mix has been instrumental in the brand’s success in the highly competitive food and beverage industry. The brand’s focus on creating high-quality products that cater to diverse consumer needs, coupled with a well-crafted pricing, distribution, and promotion strategy has helped Nestle maintain its position as a leading player in the market.
Nestle is one of the largest food and beverage companies in the world, with a presence in more than 190 countries. The company’s success can be attributed to its innovative marketing strategies. Let’s have a look at the top marketing strategies of Nestle that helped it to gain success.
Product Innovation
Nestle has been known for its product innovation. The company has a dedicated research and development team that is always working on new product ideas. Nestle’s products are often the first of their kind in the market, and they are designed to meet the changing needs of consumers.
Nestle Products List
Targeted Marketing
Nestle uses targeted marketing to reach specific groups of consumers and it is one of the top marketing strategy of Nestle. The company understands that different groups of consumers have different needs and preferences, and it creates marketing campaigns that speak to those needs.
Celebrity Endorsements
Nestle has employed the use of celebrity endorsements to promote its products. For example, the company has used celebrities like Shah Rukh Khan and Deepika Padukone to promote its products in India.
NESCAFÉ Cold Coffee Full Ad
Social Media Marketing
Nestle has a strong presence on social media platforms like Facebook, Twitter, YouTube, and Instagram. The company uses these platforms to engage with consumers, promote its products, and build brand awareness. Nestle’s social media marketing strategy focuses on engaging content and customer interaction. It also actively responds to customer queries and feedback, building a community around its brands. This marketing strategy of Nestle helps to increase its brand awareness and maintain meaningful connections with consumers.
Co-Branding
Nestle has used co-branding to promote its products. Under this marketing strategy, Nestle has partnered with Starbucks to launch a range of coffee products under the Nescafe brand. Nestle branding strategy emphasizes consistent global identity while adapting to local markets to build strong customer connections.
Sampling Programs
Nestle has used sampling programs to introduce its products to consumers. The company offers free samples of its products to consumers, which helps to increase product awareness and generate word-of-mouth publicity.
Nestle Sampling Programs
Strategic Partnerships
Nestle has formed strategic partnerships with other companies to promote its products. For example, the company has partnered with Coca-Cola to launch a range of iced tea products under the Nestea brand.
Cause-Related Marketing
Nestle has used cause-related marketing to promote its products. The company has partnered with organizations like UNICEF to support various causes, and it has used these partnerships to promote its products.
SEO Strategy
Search Engine Optimization plays an important role in improving the visibility of a website’s position in search results. It helps to get traffic from organic, free, and natural search results. Nestle understands the value of all kinds of marketing strategies and effectively optimizes its website.
According to UberSuggest, as of May 2024, Nestle’s website has around 271,043 organic keywords and more than 2,123,794 monthly organic visitors. These impressive numbers show Nestle’s commitment to utilizing SEO to maximize its online visibility and reach.
Event Sponsorship
Nestle has sponsored various events to promote its products. The company has sponsored events like the Nestle Good Food and Good Life Festival, which promote healthy eating habits.
Digital Marketing
Nestle has used digital marketing to reach consumers. The company has created digital campaigns that are engaging and interactive, and it uses digital channels to promote its products and engage with consumers. This marketing strategy of Nestle has brought increased brand visibility, enhanced consumer engagement, and significant growth in online sales and brand loyalty.
Nestle’s marketing strategy has helped the company appeal to every consumer, have a multifarious portfolio, attract cost-conscious prospects, set consistent goals, try product-driven advertising, localize products, maintain brand equity, co-branding, promote sustainability, and use digital marketing. These strategies have helped Nestle to maintain its position as a global brand and remain competitive in the food and beverage industry. Nestle’s marketing strategies have been effective in driving sales, building brand equity, and maintaining a positive brand image.
Adapting to Local Markets
Nestlé’s marketing strategy smartly combines global consistency with local relevance, often referred to as a “glocal” approach. This means while the brand maintains its strong global identity, it also adapts its products and messaging to fit local cultures and preferences. For example, in India, Nestlé offers Maggi noodles in flavors like Masala and Chicken to suit local tastes. This localization helps the brand connect better with consumers in different regions and build a strong presence in each market.
Nestle is a household name, and its marketing campaigns have played a significant role in making it a global brand. Over the years, Nestle has launched numerous successful campaigns, but some have stood out from the rest. Let’s take a look at Nestle’s most successful campaigns that have captured the hearts of millions.
Nescafe “Open Up” Campaign
The Nescafe “Open Up” campaign is one of the most successful campaigns by Nestle. The campaign aimed to encourage people to connect with each other over a cup of coffee. The ad featured people from different walks of life sharing their stories over a cup of coffee. The ad struck a chord with people, and it became an instant hit.
Open up – Nescafe
KitKat “Take a Break” Campaign
The KitKat “Take a Break” campaign is one of Nestle’s most iconic campaigns. The campaign featured the famous “Have a Break, Have a KitKat” tagline. The ad portrayed people taking a break from their busy lives and enjoying a KitKat. The catchy jingle and the memorable tagline made the ad an instant hit.
KitKat Have a break Have a KitKat
Maggi “2-Minute Noodles” Campaign
The Maggi “2-Minute Noodles” campaign is one of Nestle’s most successful campaigns in India. The campaign aimed to target busy moms who wanted to prepare a quick and tasty meal for their kids. The ad featured a young boy who came home from school and asked his mom to prepare Maggi noodles. The ad’s catchy jingle, “Maggi, Maggi, Maggi”, became a household name in India.
OLD INDIAN ADs -Maggi
Nestle’s “Good Food, Good Life” Campaign
The Nestle “Good Food, Good Life” campaign is one of Nestle’s most ambitious campaigns. The campaign aimed to promote a healthy lifestyle and encourage people to make healthier food choices. The ad featured people from different cultures enjoying Nestle’s products as part of a healthy lifestyle.
Nestlé Good Food, Good Life
Nestle’s marketing campaigns have been highly successful, and they have played a significant role in making it a global brand. These campaigns have bold, told compelling stories that have resonated with people across the globe.
Nestle’s “Generation Regeneration” Campaign
Generation Regeneration is Nestlé’s sustainability initiative, emphasizing its dedication to environmental and social responsibility. Through sustainable sourcing and reducing environmental footprint, Nestlé aims to create a positive impact while ensuring a sustainable future. This campaign aligns with Nestlé’s long-term vision of becoming a sustainable and trusted leader in the food and beverage industry.
For marketers and start-ups looking to learn from Nestle’s success, it is important to understand the value of having a diversified portfolio, setting consistent goals, and tailoring products and marketing campaigns to local tastes and preferences. Digital marketing is a powerful tool that should not be overlooked, as it allows brands to engage with consumers across multiple platforms and target specific consumer segments with personalized messaging.
Nestle’s marketing strategies serve as a valuable case study for businesses looking to build a strong brand and maintain a competitive edge in today’s crowded marketplace. By taking a holistic approach to marketing, focusing on product quality, sustainability, and consumer engagement, businesses can create a lasting impact and drive growth for years to come. So, don’t hesitate to take a cue from Nestle and implement these strategies in your own business.
FAQs
What is Nestle target audience?
Nestle’s target market includes individuals of all ages, from infants to seniors. The brand’s infant formula products cater to new mothers, while its chocolate and confectionery products appeal to children and young adults. Nestle’s range of coffee and tea products targets adults, while its health and wellness products cater to seniors.
What is Nestle’s iconic tagline?
The iconic tagline of Nestle is “Good Food, Good Life”.
What are the top marketing strategies of Nestle that helped to maintain its position as a global brand?
Here are the top marketing strategies of Nestle –
Product Innovation
Targeted Marketing
Celebrity Endorsements
Social Media Marketing
Co-Branding
Sampling Programs
Strategic Partnerships
Cause-Related Marketing
Event Sponsorship
Digital Marketing
How does nestle promote their products?
Nestle promotes its products through various digital channels, including social media and online advertising. They also utilize traditional marketing methods such as TV commercials, print ads, and in-store promotions to reach consumers.
Whenever there is a discussion about the most corrupt and unethical corporations in the world, Nestlé always tops the list. Nestlé is one of the biggest companies in the world, with hundreds of products being sold all around the globe. It is no surprise that Nestlé dominates the processed and packaged food market.
Nestlé has around 339,000 people working for it in its 344 factories in 188 countries. But why is a company with such a huge influence and market called evil and unethical? Let’s start with its history. Began its journey in Switzerland in 1867 and was founded by Henry Nestle. He wanted to start his own line of milk-based baby formula for babies who were unable to receive breast milk due to a variety of factors.
Even if the formula is only dried milk, vegetable oils, and sugars, the key factor is the company’s marketing, which has led people to feel that the formula is essential for their babies’ growth and wellness and that breast milk is insufficient. You can see how misguided this is because most medical experts agree that breast milk, and only breast milk, is the greatest nourishment for infants.
The company is also facing numerous lawsuits for other frauds and unethical deeds it has committed. Despite this, the company continues to reign supreme, raking in billions of dollars every day. In this article, we will be discussing the reasons why is Nestlé evil and is the most hated corporation in the world.
Nestlé controls approximately 2000 brands around the world, with its baby formula being the most popular. However, the company’s product has a dreadful track record.
The company expanded its baby formula market in the 1970s and began advertising its baby formula as superior to breast milk, attempting to manipulate customers by spreading the narrative that its formula is beneficial for infants and provides all of the necessary nutrients that breast milk cannot. They even bribed medical specialists to testify on their behalf. This is so ethically terrible that no one can dispute it.
The ad campaigns encourage mothers to replace breast milk with baby formula. The most horrible thing Nestlé did was hire “saleswomen” in developing regions of Asia and Africa and send them to give medical advice to mothers and hand them free samples of the baby formula.
Under-educated mothers of underdeveloped countries believed that women were dressed as nurses. The free samples were weighed and packaged strategically to last just up to the day when the mothers were fully dependent on the formula and stopped lactating themselves.
The company’s horrible PR stunt led to thousands of infant deaths as the mothers were swapping Nestlé’s baby formula for breast milk. This left the children deficient in the necessary nutrients that breast milk provides.
The worst impact was in the underdeveloped regions of the world, where mothers were diluting the formula with more water to save money and were unknowingly starving the children. Breast milk provides all the elements vital for the development of the baby and its immune system. With a lack of natural milk, the babies from underdeveloped regions with no access to clean water suffered from many diseases and died.
The Baby Killer – Nestle is Evil
It resulted in thousands of deaths, and the formula was even named ‘Baby Killer’ by the media. When the situation got worse and people started getting mad about this and protesting, the World Health Organisation, in 1981, passed an International Code of Marketing of Breastmilk Substitutes, condemning the unethical practices. But the damage was done. The company, often criticized as “Nestle is evil,” tried to clear their name and started mentioning in their advertisements that breast milk cannot be replaced.
Even though the company is trying its best to keep its baby formula’s image squeaky clean after the big “Baby Killer” blunder by promoting ads encouraging mothers and talking about the benefits of natural milk, they are still pushing the baby formula and bribing health workers in countries with lenient laws and still getting away with it.
Nestlé Pure Life Bottles – Nestle Unethical Practices
Nestlé is also one of the leading producers of packaged water bottles. The bottles are packed with single-use plastic, leading to pollution of the environment and killing millions of sea creatures. According to several reports, during beach cleanings, most of the plastic bottles collected are Nestlé brands, which proves that Nestlé is one of the major contributors to water and land pollution. And it’s not just the plastic bottles that harm the environment; the water the plastic bottles harms the environment equally, if not more.
No matter what fancy pictures of springs, lakes, and mountains the labels have, almost all the water in the packaged bottles of the Nestlé evil company is from the ground. Nestlé’s evil company is blamed for exploiting the groundwater of the areas where the public needs it the most and selling it for their profit.
It is clearly unethical and dangerous for the environment. The company is also guilty of taking water sources from countries where people are forced to drink dirty water as Nestlé acquires clean water sources for their bottled water plants.
In 2013, the corporation began diverting abundant clean water from Pakistani locals and using it for their factories, leaving the population with no other choice except to drink sewage and sludge water. Not just in Pakistan; the evil corporation is doing the same thing in numerous undeveloped countries with abundant natural resources that Nestlé can readily exploit due to tax regulations.
Nestlé’s Use of Child Labours
Nestlé Fair Trade – Nestle is Evil
Nestlé sells a wide range of chocolate goods made with cocoa obtained through forced and trafficked child labor. During the 2000s, the company, along with several other chocolate companies, was accused of using child labour to produce cocoa for their chocolates. Nestlé claimed to get rid of this problem and create ethically correct products by the year 2005. But it has not done much regarding the issue.
The company claims that most of the unpaid child labor involved in chocolate production is done by children working on their parents’ farms. Because the farmers cannot afford school and need all the working hands possible to afford food, shelter, and other necessities, the reasoning is absurd because Nestlé is the one who pays them. Thus, they should do something to help the farmers who work for them. They should offer them assistance and raise the amount of money they pay to the farmers.
They tried to improve their image by including ‘fair trade’ marks on their labels to showcase that the chocolate bars are made with ethically sourced cocoa, but it didn’t solve the main problem, which was illegal child labor. They still have farms and plants where forced child labor is taking place, but they haven’t done much about it and do not provide any proof that the products sold are ethically made.
Nestlé’s Factory Waste Polluting The Environment
As discussed earlier, the company’s plastic water bottles are the major culprits of water and land pollution. The single-use plastic is the main reason for littering and water pollution. The company has claimed to replace all their single-use plastic bottles with recyclable ones. But there is no progress in that department yet.
The plastic bottles are damaging the environment, and the waste generated by the company’s factories is causing irreversible damage to the environment and marine life. In 2020, a Nestlé milk powder plant in France released its biological waste in the local water bodies, killing around three metric tons of fish. And even after making many colossal promises and claims for reducing plastic waste and use, the company has increased its share of reusable, recyclable plastic by only 1%.
According to the latest reports from the Ellen McArthur Foundation, the company has done nothing, made zero progress in the environmentally safe sector, and has not addressed the waste they are generating at all.
Health Concerns
In July 2009, the FDA and CDC issued a cautionary statement urging consumers to avoid Nestle Toll House refrigerated cookie dough due to an E. coli outbreak affecting over 50 individuals across 30 states. This contamination resulted in hospitalizations and tragically claimed one life. Nestle responded by expressing grave concern, acknowledging their product’s implication in the illness and fatality, and subsequently implementing more rigorous testing and inspection procedures for raw materials and finished goods to meet higher quality standards.
In a larger-scale crisis in 2008, Nestle faced the Chinese Milk Scandal, where their products were linked to six infant deaths and numerous hospitalizations due to melamine contamination. Despite Nestle’s denial, the Taiwanese government detected traces of melamine in their products, prompting Nestle to dispatch specialists from Switzerland to enhance chemical testing at five Chinese plants. The incident became a major global food safety concern, with China reporting over 300,000 victims, resulting in severe legal consequences, including executions and life sentences for those implicated.
Nestle Evil: The Most Evil Business in the World
Price Fixing
In both Canada and Germany, Nestlé, along with Hershey and Mars in Canada and Nestlé alongside five other companies in Germany, faced investigations that raised concerns about their business practices. In Canada, the Competition Bureau scrutinized allegations of price fixing, leading to office raids and subsequent class-action lawsuits, resulting in a $9 million settlement. Despite the settlement, none of the companies admitted liability, and the former president and CEO of Nestlé Canada now faces criminal charges related to the case.
Simultaneously, in Germany in 2008, Nestlé, known for its unethical practices, along with Mars and five other companies, underwent a parallel price-fixing investigation. This inquiry was prompted by substantial, nearly simultaneous price hikes, up to 25%, in the chocolate and confectionery market. German police conducted office raids during the probe, and the companies justified the price increases by citing rising raw material costs. These scandals not only added to the regulatory challenges faced by the companies but also stirred international concerns about the transparency of the industry’s pricing practices.
Promoting Unhealthy Foods and Deceptive Labeling – Nestle is Evil
Nestle, a company that has positioned itself as a leading health and wellness company, has faced criticism for promoting unhealthy food. A report by the UK Consumers Association revealed that seven out of the top fifteen high-sugar, fat, and salt breakfast cereals were Nestle products. Nestle has been accused of targeting children with their marketing practices.
In an interview, Nestle’s chairman, Mr Brabeck, defended his breakfast choice of a dark chocolate tablet as a balanced start to his day. However, this attitude further fueled the perception that Nestle was not prioritizing healthier alternatives in its product offerings.
In addition to concerns about unhealthy food, Nestle faced accusations of deceptive practices in Colombia in 2002. The company was ordered by the police to decommission 320 tons of imported powdered milk because of false relabeling, which included a different local brand and altered production dates. This raised ethical and legal issues and underscored potential health risks for consumers.
Controversy Surrounding Maggi
The Maggi Controversy – Nestle Unethical Practices
In 2015, revelations emerged in India that Nestlé’s popular noodles brand, Maggi, contained elevated levels of lead and MSG beyond the legal limits. This discovery prompted India to file a lawsuit against Nestlé, seeking nearly $100 million in damages for violating food safety standards. In response to the controversy, Nestlé took a proactive measure by voluntarily withdrawing Maggi products from the market until they could ensure their safety for consumption. This strategic move allowed Nestlé to salvage its reputation and evade the hefty fine initially demanded by Indian authorities.
The Maggi incident in India is often associated with concerns about Nestlé’s adherence to food safety regulations and underscored the importance of swift action in crisis management for multinational corporations, including allegations related to “Nestle crimes.” Nestlé’s decision to remove the product from the market showcased its commitment to addressing the issue and restoring consumer trust, albeit with significant financial implications.
Nestlé’s Involvement in Campaigns Against Maternity Leave
In recent years, Nestlé has faced criticism for allegedly funding campaigns against expanding maternity leave in the U.S.
Sources of Criticism
Reports: Groups like the National Women’s Law Center claim Nestlé donated to organizations opposing maternity leave.
Media Investigations: Outlets like The Intercept and The Guardian reported Nestlé’s ties to lobbyists against maternity leave laws.
Former Employees: Some ex-staff alleged Nestlé pressured workers and indirectly supported anti-maternity leave efforts.
Key Concerns
Women’s Rights: Critics say opposing maternity leave harms women’s ability to recover from childbirth and care for their babies.
Infant Health: Short maternity leave may prevent mothers from breastfeeding.
Financial Gain: Critics believe Nestlé opposes maternity leave to boost infant formula sales, as working mothers may rely more on formula.
Ethiopian Debt Repayment
In 2002, Nestlé asked Ethiopia to pay back a $6 million debt, even though the country was facing a terrible famine. Many people were upset and sent over 8,500 emails to Nestlé, asking the company to stop. Nestlé then changed its mind and said it would put any money it got from Ethiopia back into the country.
In 2003, Nestlé agreed to take only $1.5 million and gave that money to three charities working in Ethiopia: the Red Cross, Caritas, and the UNHCR.
Russo-Ukrainian War
In 2015, a Ukrainian TV channel didn’t hire a Ukrainian-speaking woman as a cooking show host. The sponsor, Nesquik (a Nestlé brand), reportedly wanted only a Russian-speaking host. This caused protests in Kyiv. Activists accused Nestlé of being unfair to Ukrainian speakers and helping spread Russian influence. They also criticized Nestlé for selling products made in Russia and warned of a boycott.
After Russia invaded Ukraine in 2022, many Western companies left Russia—but Nestlé was slow to act. It said it wanted to protect its 7,000 workers in Russia. Nestlé stopped shipping non-essential goods but kept making baby food and hospital food there. Ukrainian President Zelensky asked Nestlé to stop doing business that supports the war.
In November 2023, Ukraine’s anti-corruption agency listed Nestlé as an international sponsor of the war.
Conclusion
Nestlé, a multibillion-dollar corporation with complete market dominance, has faced numerous controversies. Despite engaging in several unethical and illegal activities, the company seemingly evades significant consequences, thanks to its vast wealth, power, and influence in lawmaking as a large corporation.
Nestlé’s adept marketing strategies, coupled with its ability to easily influence its consumer base through advertisements featuring bold claims and promises, contribute to a facade that diverges starkly from the harsh reality. The company has earned the dubious reputation of being dubbed “the most evil company of all time,” a label fueled by ongoing Nestle controversies that shed light on questionable business practices.
FAQs
Why is Nestlé bad?
Nestle is bad and is known as an unethical company because of the use of child labor and the manufacturing of plastic bottles that damage the environment.
Does Nestlé have a bad reputation?
Yes, Nestle is known for human trafficking, child labor, and manipulating customers.
Why is Nestlé being boycotted?
Nestle was being boycotted because it manipulated uneducated mothers by selling its infant formula in poor countries, leading to malnutrition.
Is Nestle a bad company?
Nestle is criticized for labor practices, water usage, marketing tactics, and plastic pollution. However, they try to source ethically and be sustainable. Ultimately, judging their “goodness” depends on your ethics.
Who owns Nestle?
Nestlé is publicly traded, so no single entity owns it entirely. However, major shareholders include institutional investors like BlackRock, and the company itself holds a small percentage.
Why is Nestle evil?
Nestle is so evil because Nestle is criticized for child labor, formula marketing, water overuse, and plastic waste. These issues have worsened Nestle reputation and made it an “evil company”.
Why is Nestle unethical?
Nestlé is seen as unethical due to issues like exploiting water resources, promoting baby formula over breastfeeding, child labor in cocoa farming, and opposing maternity leave laws making people hate the company.
What did Nestle do?
Nestlé faced criticism for promoting baby formula over breastfeeding, exploiting water resources, using child labor, and opposing maternity leave laws.
India has been a hub for international businesses for several decades, and the presence of multinational companies has played a crucial role in boosting the country’s economy. The Indian market offers a vast consumer base and a skilled workforce, making it an attractive destination for MNCs to set up shop. In recent years, the Indian economy has seen significant growth, and several multinational corporations have contributed to this growth through their success in various sectors. Indian MNC companies are expanding rapidly across global markets, showcasing the strength and innovation of India’s corporate sector.
In this article, we will take a closer look at the top 26 successful multinational companies in India that have made their mark in the Indian market.
When it comes to multinational companies in India, the Tata Group is a name that needs no introduction. Founded in 1868 by Jamsetji Tata, the company has been a symbol of trust and reliability in the Indian market for over a century.
With a presence in 100+ countries across six continents, the Tata Group has established itself as a global player in various sectors, including steel, automotive, hospitality, and more. Their headquarters is in Mumbai, and the group employs over 9,00,000 people worldwide, making it one of the largest employers in India. It is one of the top 10 MNCs in India.
Aditya Birla Group is a global conglomerate that operates in 36 countries in North and South America and Africa. Seth Shiv Narayan Birla founded this company in 1857. Over 140,000 employees are a part of this ever-growing company. The company is headquartered in Mumbai. It is one of the top 5 MNC companies in India.
N.R Narayan Murthy, Nandan M. Nilekani, S. Gopalakrishnan, S.D. Shibulal, K. Dinesh, N.S. Raghavan, Ashok Arora
Founded
1981
Revenue
$18.6 billion (2024)
Number of Employees
3,17,240 (2024)
Infosys Limited is an Indian multinational information technology company that provides a wide variety of services like business consulting, innovative IT solutions and outsourcing services. It is the 2nd largest IT company, which was founded in 1981. It operates in 50+ countries and has 3 lakh employees working for them. It is one of the top 10 MNC companies in India.
India has seen the rise of several successful multinational companies over the years, and HCL Technologies is undoubtedly one of them. Founded in 1991 by Shiv Nadar and Arjun Malhotra, HCL Technologies (Hindustan Computers Limited) is an Indian multinational company that has made its mark in the global market. The company focuses on IT and Business Services (ITBS), Engineering and R&D Services (ERS), and Products and Platforms (P&P). HCL Technologies is top 5 MNC companies in India.
Wipro is an Indian multinational company that is globally known for its IT services. The company provides an array of services like robotics, cloud, cognitive computing, hyper-automation, and analytics. Wipro also focuses on consulting and outsourcing. The headquarters of Wipro is in Bengaluru. It is one of the top 10 MNC companies in India.
Google needs no introduction. Google India Pvt Ltd is a subsidiary of Google Inc., which was founded in 2003. More than 1 lakh employees are working for this company.
Google, one of the prominent MNC companies in India, has established its presence with offices in Hyderabad, Bangalore, Gurgaon, and Mumbai. It is one of the top 10 multinational companies in India.
Amazon India
Company Name
Amazon India
Founder
Jeff Bezos
Founded
1994
Revenue
INR 22,198 crore (2023)
Number of Employees
1,25,000 (2023)
Another company where a lot of people want to work is Amazon India Pvt Ltd. The aim of this company is to make the experience of buying online smoother and faster.
The company is thinking from the perspective of the Indian audience and solving unique problems like providing opportunities for small retailers to sell online, regional discovery, fast delivery in small towns, reliable payment options and much more. Apart from e-commerce, the company also focuses on digital streaming, cloud computing, machine learning and AI. It is one of the top 20 MNC companies in India.
The influence of multinational companies in India can be seen in various sectors, including technology. One such company that has made a mark in the Indian market is Apple India, a subsidiary of the global tech giant Apple Inc. Incorporated in 1996, Apple India has been a prominent player in the Indian smartphone and computer market. It is one of the top 10 multinational companies in India.
Microsoft India Pvt Ltd is a subsidiary subsidiary of Microsoft Corporation that was incorporated in 1990. The head office of the company is in Hyderabad. Microsoft India has ten offices in different cities of India: Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida, Gurgaon and Pune.
Nestlé India Limited is a subsidiary of the Swiss multinational company Nestlé. It is the world’s largest food and beverage company.
Nestlé India Limited, a prominent MNC company in India, is actively engaged in the production and marketing of various food and beverage products. Some of the popular brands offered by Nestlé in India include Maggi, Nescafé, KitKat, Munch, Milkybar, Nestlé Milk, and more. It is one of the top 20 MNC companies in India.
Herman Hollerith, Thomas J. Watson, Charles Ranlett Flint
Founded
1911
Revenue
INR 28,052.8 crore (2023)
Number of Employees
130,000 (2024)
IBM, short for International Business Machines Corporation, is a globally renowned multinational technology company. Established on June 16, 1911, IBM has a rich history of innovation and leadership in the technology industry. Over the years, it has evolved into a prominent provider of advanced information technology, software, hardware, and consulting services worldwide.
Coca-Cola is one of the world’s largest beverage companies, and it operates in various countries, including India. The company has a long history in India and has been a prominent player in the Indian non-alcoholic beverage market.
Coca-Cola India offers a diverse portfolio of products, including its iconic carbonated soft drinks such as Coca-Cola, Diet Coke, Fanta, Sprite, and Thums Up, along with a range of non-carbonated beverages like Minute Maid juices, Maaza, and Kinley packaged drinking water.
Hindustan Vanaspati Mfg. Co. Ltd., United Traders Ltd., Lever Brothers
Founded
1933
Revenue
INR 618.9 billion (2024)
Number of Employees
27,764 (2024)
Established in 1931, Hindustan Unilever (HUL) boasts a rich legacy of over 90 years and has evolved into one of the premier FMCG brands, “U-Work” gigs, and globally. With a diversified portfolio encompassing personal care products, food, beverages, and various consumer goods, HUL has firmly established itself as a market leader in India and beyond. It is one of the top 20 MNC companies in India.
Toyota
Company Name
Toyota
Founder
Kiichiro Toyoda
Founded
1894
Revenue
$274.942 billion (2023)
Number of Employees
3,75,235 (2023)
As a prominent and globally recognized automotive company, Toyota stands out as a leading force in the international car market. Marking its entry into the Indian market in 1997, Toyota has since made significant strides, introducing a range of successful cars that have propelled it to a dominant position with a substantial market share.
LG, a renowned MNC company of consumer electronics and appliances manufacturer based in South Korea, has been an integral part of households worldwide. Since its foray into the Indian market in 1997, LG has consistently delivered a diverse range of reliable products, including washing machines, refrigerators, televisions, smartphones, and keypad mobiles.
Citibank, a prominent multinational financial institution, has solidified its position as a top player in the Indian banking sector. Established in 1812, the bank brings a rich history and a global reputation for excellence to its operations in India. Offering a total suite of financial services, Citibank caters to diverse needs, including savings accounts, loans, deposits, mortgages, investment funds, credit and debit cards, insurance, electronic banking, capital markets, advisory services, and private banking.
HP
Company Name
Hewlett-Packard (HP)
Founder
Bill Hewlett and Dave Packard
Founded
1939
Revenue
US $53.7 billion (2023)
Number of Employees
58,000 (2023)
Established in 1939 by the visionary duo Hewlett and David Packard, Hewlett-Packard India Sales Pvt Ltd has emerged as a stalwart in the Information Technology sector. The company’s global headquarters is situated in Palo Alto, California, marking its status as an American multinational IT MNC. Renowned for its expansive portfolio, Hewlett-Packard has been a trailblazer in developing and delivering an extensive range of hardware components and software-related services. It is one of the top 20 MNC companies in India.
A subsidiary of the globally acclaimed Sony Corporation, Sony India stands as one of the premier MNC company in India. Originating from Japan, Sony Corporation was established in 1946, and its Indian venture commenced in 1994, introducing an extensive array of electronics such as mobile phones, televisions, cameras, PlayStations, and more.
Samsung
Company Name
Samsung
Founder
Lee Byung-chul
Founded
1938
Revenue
$200.26 billion (2023)
Number of Employees
2,70,372 (2023)
Samsung – Top Multinational Company in India
Samsung is a renowned multinational corporation that has firmly established itself as a key player in the Indian market. Originating from South Korea, Samsung has been on a journey of technological innovation and consumer electronics excellence since it entered India. Over the years, it has become synonymous with cutting-edge products, including smartphones, televisions, home appliances, and more.
DHL
Company Name
DHL
Founder
Adrian Dalsey, Larry Hillblom, Robert Lynn
Founded
1969
Revenue
US $100 billion (2022)
Number of Employees
5,86,404 (2023)
DHL – Top Multinational Company in India
DHL is a well-known international courier and logistics MNC company that has established itself as a successful player in the Indian market. As a crucial link in the global supply chain, DHL plays a vital role in facilitating international trade and commerce. Their presence in India offers customers a comprehensive range of logistics services, such as express parcel delivery, freight transportation, and supply chain solutions.
Adidas India
Company Name
Adidas India
Founder
Adolf Dassler
Founded
1949
Revenue
$23.80 billion
Number of Employees
59,030
Adidas – Top Multinational Company in India
This multinational conglomerate traces its roots back to the trails of World War I. Led by Adolf Dassler and his sibling Rudi Dassler, the Dassler family began manufacturing shoes in their mother’s house. Adidas had its shining moment and gained international attention when American track-and-field star Jesse Owens wore it in the 1936 Berlin Olympics.
Mercedes Benz India
Company Name
Mercedes Benz
Founder
Daimler-Motoren-Gesellschaft and Carl Benz
Founded
1926
Revenue
$101 billion (2024)
Number of Employees
166,000
Mercedes Benz – Top Multinational Company in India
Mercedes-Benz is a globally renowned luxury automobile brand, headquartered in Stuttgart, Germany. Founded in 1926, it originated from Daimler-Benz, which combined two pioneers in automotive history—Karl Benz, who built the world’s first car, and Gottlieb Daimler. The company is now part of Mercedes-Benz Group AG.
Panasonic
Company Name
Panasonic
Founder
Konosuke Matsushita
Founded
1918
Revenue
$54 Billion (2024)
Number of Employees
228,420
Panasonic – Top Multinational Company in India
Panasonic, formerly known as Matsushita Electric, was founded in 1918 by Kōnosuke Matsushita as a vendor of duplex lamp sockets. The corporation ran factories in Japan and other Asian countries during World War II that produced electrical products and parts, including light fixtures, motors, electric irons, wireless equipment, and the first vacuum tubes.
Procter and Gamble
Company Name
Procter and Gamble (P&G)
Founder
William Procter & James Gamble
Founded
1837
Revenue
$40.5 Billion (2024)
Number of Employees
88,000
P&G – Top Multinational Company in India
Procter & Gamble (P&G) is a leading American multinational consumer goods company, headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, the company is known for its wide range of household, health, and personal care products. P&G operates in over 180 countries and is recognized for its portfolio of trusted, globally popular brands.
The company boasts more than 65 brands, many of which are market leaders in their respective industries.
PepsiCo
Company Name
PepsiCo
Founder
Caleb Bradham
Founded
1965
Revenue
$3.08 Billion (2024)
Number of Employees
318,000
PepsiCo – Top Multinational Company in India
PepsiCo is a global leader in the food and beverage industry, headquartered in Purchase, New York. Founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, it has grown into a powerhouse with a diverse portfolio of snacks, beverages, and nutrition products.
PepsiCo operates in over 200 countries through six key divisions: Frito-Lay North America, PepsiCo Beverages North America, Quaker Foods North America, Latin America, Europe, and Asia, Middle East & Africa.
Cognizant is a leading global technology services and consulting company, headquartered in Teaneck, New Jersey. Founded in 1994 as an IT development and maintenance arm of Dun & Bradstreet, it has since grown into a multinational provider of digital, technology, and consulting services.
Conclusion
In conclusion, the presence of multinational companies in India has been a significant contributor to the country’s economic growth. The Indian market offers vast potential for international businesses, and several companies have leveraged this opportunity to establish themselves as global players. Indian MNCs are playing a crucial role in shaping the global business landscape with their growing international presence.
In this article, we have looked at the top 26 successful MNC in India that have made their mark in various sectors, including technology, hospitality, and more. These companies have not only brought in foreign investment but have also created job opportunities for millions of people across the country. With the Indian economy poised for further growth, it will be interesting to see how these companies evolve and contribute to India’s development in the years to come.
FAQs
What are MNCs?
MNCs, or Multinational Companies, are enterprises that operate in multiple countries, including India.
Which is the top MNC in India?
Tata, Wipro, Nestle India, Aditya Birla, and Infosys are some of the top MNC in India.
How are the top MNCs in India determined?
The ranking of top MNCs in India is usually based on various factors, including revenue, market share, brand reputation, growth rate, and social impact.
How many MNCs are there in India?
There are over 290,000 MNCs in India.
How do MNCs contribute to the Indian economy?
MNCs play a crucial role in the Indian economy by bringing in foreign direct investment, creating job opportunities, introducing new technologies, enhancing skill development, and contributing to the country’s export and tax revenues.
Are there any challenges that MNCs face while operating in India?
MNCs in India may encounter challenges such as regulatory complexities, cultural differences, competition from local players, and managing diverse markets across different states and regions. However, successful companies adapt and navigate these challenges to thrive in the Indian market.
It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand’s ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21st century.
One of the celebrities that are most in-demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India’s Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.
Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist.Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. Alia Bhatt’s brand value surged to USD 102.9 million in 2022, a significant increase from USD 68.1 million in 2021, securing her position at the top of the list. In this blog, we will explore the impressive list of brands that Alia Bhatt has endorsed, highlighting her influence and impact in the advertising world.
Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS Clothing’s ethnic apparel brand is termed “Be Compliment Ready” and will be a series of films with humorous undertones, which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt’s new ads.
Alia Bhatt’s brand endorsement with Aurelia has brought together the best of traditional Indian wear and contemporary fashion. With Alia’s magnetic personality and fashion-forward approach, Aurelia continues to thrive as a go-to brand for ethnic wear enthusiasts across the country.
On January 11, 2022, the announcement was made that Alia Bhatt would be the new face of Blenders Pride, a renowned premium whiskey brand in India. Owned by Pernod Ricard and launched in 1995, Blenders Pride has gained popularity for its unique blend of Indian grain spirit and imported Scotch malts, offering a distinct and refined taste without any artificial flavors.
The recent campaign film titled “Made of Pride” features Alia Bhatt, showcasing her remarkable journey to success. The advertisement captures Alia’s unwavering determination and showcases her “never give up” attitude, highlighting her pride in her accomplishments.
The collaboration between Alia Bhatt and Blenders Pride represents a synergy between the brand’s values and the actress’s persona.
Netflix
Netflix is an American subscription-based video streaming service and production company that was launched in August 1997, and has grown to be one of the most liked OTT platforms among the world of platforms available today including Amazon Prime, Hotstar, ALTBalaji, Zee 5, Voot, SonyLIV, Hoichoi and more.
The popular on-demand video streaming platform collaborated with Alia Bhatt on December 14, 2021, to announce the slashing of its subscription prices in India.
Cadbury, a name that needs no introduction, has become synonymous with chocolate, especially in India. Originally known as Cadbury’s and Cadbury Schweppes, it is a British multinational confectionery company that is now fully owned by Mondelez International. With its headquarters located in Mumbai, India, Cadbury has established itself as a household name in the chocolate industry.
One of Cadbury’s popular chocolate wafer products in India is Cadbury Perk. In an exciting announcement, Alia Bhatt, a youth icon among Indian actresses, was revealed as the face of the Cadbury Perk brand. The association between Alia Bhatt and Cadbury Perk adds a touch of youthful exuberance and charm to the brand. In the Cadbury Perk ad that premiered on March 5, 2021, Alia Bhatt captured the hearts of audiences with her infectious energy and vibrant persona.
Cornetto is one of the well-known brands of frozen desserts in India. Cornetto or the “little horn”, as it is known in Italian, is originally an Italian brand of frozen dessert. The company first introduced Cornetto in 1959 and is manufactured and owned by the Anglo-Dutch company Unilever.
Alia Bhatt has been the brand ambassador of Cornetto, marketed as Kwality Walls Cornetto, and had collaborated on numerous occasions in “Do uh like Cornetto” and others, the latest one of which is in the form of the campaign titled “make the first move”, featuring Alia and Rohit Saraf.
Flipkart
Flipkartis one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. Flipkart held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.
Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!
In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that:
“They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”
Alia Bhatt’s association with Flipkart goes beyond being just a brand ambassador. She has actively participated in Flipkart’s initiatives and events, engaging directly with customers and fans. Her involvement has not only added star power to the brand but has also created a sense of trust and reliability among consumers.
Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.
The company was launched in India in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.
Garnier
Garnier is a cosmetics company that is a subsidiary of the French cosmetics company L’Oréal, designed as a mass market cosmetics brand. Garnier Skin Naturals first announced Alia Bhatt as its brand ambassador in 2013. The popular cosmetics brand eventually announced Alia Bhatt as the new face of its hair care brand Garnier Fructis in June 2014. Since then Garnier has featured Alia Bhatt on many occasions after the partnership happened. Furthermore, it also takes credit for bringing Alia and her mother Soni Razdan on the screen for the first time in its Fructis ad in 2015.
The latest Garnier advertisement was that of Garnier Light, which was launched in June 2020 that had Alia Bhatt in it.
Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.
Manyavar now owns a retail space of 4,50,000 sq.ft with more than450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.
Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.
Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.
Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.
The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that :
“The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”
The Frooti company roped in Ram Charan along with Alia Bhatt in its latest advertisement that was rolled out on April, 2023.
PhonePe
PhonePe is an Indian financial payment and e-wallet company based out of Bengaluru. Founded by Sameer Nigam, Rahul Chari, and Burzin Engineer, and launched in December 2015, PhonePe has been an industry leader in the digital payments sector in India.
The popular fintech company is another big name that one can recount while listing Alia Bhatt’s brand endorsements. The fintech giant roped in the daughter of filmmaker Mahesh Bhatt in February 2020 along with Aamir Khan as the brand ambassadors. The first PhonePe advertisement with Alia Bhatt came out in the month of October in the same year. The newest PhonePe ad titled was rolled out on Oct 21, 2022, which featured Alia Bhatt.
Samsung Electronics is a South Korean electronics company founded on January 13, 1969, and headquartered in the Yeongtong District of Suwon. In 2019, Samsung became the world’s second largest technology company by revenue, which boasted a market capitalization of $520.65 billion.
Samsung India also roped in Alia Bhatt as the brand ambassador of the premium Galaxy range of smartphones on August 18, 2021. This eventually led Alia Bhatt to advertise its Galaxy Z foldable phones, the recent one of which advertises the Galaxy foldable phones along with featuring the Samsung Global Goals app. This app is integrated into all Galaxy smartphones and helps the users to contribute the causes that matter most to them in a simple manner.
Founded in 1963, Duroflex is a mattress and sleep solutions provider headquartered in Bengaluru that was started in Alleppey by the late PC Mathew. One of the trusted sleep solutions service providers, Duroflex had roped in Alia Bhatt as its brand ambassador and has then featured Bhatt in some of its advertisements, the first of which was launched in August 2021. The latest one ad “Alia’s Secret is Out” was launched in Sep 16, 2022.
Philipsis one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891.The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.
The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.
The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips Hair Straightener, which was rolled out in Feb 15, 2023. This is one of Alia Bhatt’s new ads for electronics brands.
Tresemme is an American brand of haircare products the first product of which was manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City.
The Indian subsidiary of the popular haircare brand, Tresemme India roped in Alia Bhatt as the new face of the brand in place of Jacqueline Fernandez on October 10, 2020.
Formerly known as Hero Honda, Hero MotoCorp is an Indian multinational scooter and motorcycle manufacturing company founded in January 1984 by Brijmohan Lall Munjal. With over 37% of the market share in the two-wheeler industry, the company is hailed as the largest manufacturer of two-wheelers in India and in the world.
Hero MotoCorp is another company that has rooted for Alia Bhatt when it announced its partnership on June 20, 2014. The latest Hero advertisement was to promote its Hero Pleasure scooter that was rolled out on January 10, 2022, was the last Alia Bhatt advertisement of the brand.
Maybelline
Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skincare, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.
Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.
In an interview, Satyaki Ghosh, Director, L’Oréal Consumer Products Division, said that:
“We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.
Sunsilk is a haircare brand owned by Unilever. The British haircare brand that was founded in 1954 and introduced in 1974 in the UK, is a haircare major in India as well. Alia Bhatt partnered with Sunsilk on several ads to date, the recent one of which came out in October 2018.
MakeMyTrip
MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra.The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.
As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.
The popular Indian travel-based company has last promoted its “FLAT 25% Off* on First Hotel booking” offer in Apr, 2023, when the Ranveer-Alia duo was seen again.
MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature, and recall.
LUX
LUX is another Unilever-owned brand that is primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925. Lux has a rich heritage of collaborating with leading celebrities from the film and fashion industry, and Alia Bhatt was chosen as the face of Lux, adding to the brand’s star-studded legacy.
Alia Bhatt’s association with Lux brings together her captivating beauty and charismatic persona with Lux’s commitment to providing indulgent and pampering experiences. Through her endorsement, Alia embodies the essence of Lux, which is all about embracing one’s beauty and feeling confident in one’s skin.
Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent companyUber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.
In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.
Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India’s most loved youth icons.
The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled “Everyday Moments” which featured Alia Bhatt.
Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that:
“The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”
The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. Its commercial ad showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. The latest Sunfeast ad “New Dark Fantasy Coffee Fills” was launched in Mar 30, 2021.
Nokia
Nokia, a renowned Finnish brand in the telecommunication, information technology, and consumer electronics industry, has a rich history dating back to 1865. It is widely recognized as one of the most notable mobile manufacturers globally. In an effort to enhance its brand image and connect with a wider audience, Nokia appointed Alia Bhatt as its brand ambassador on October 15, 2018. Since then, Alia has been featured in several captivating advertisements for Nokia, showcasing the brand’s innovative technology and its commitment to excellence.
Gionee, a prominent Chinese smartphone manufacturer, has its headquarters in Shenzhen, Guangdong. Established in 2002, the company has expanded its presence across various countries including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. In 2013, Gionee entered the Indian market, but due to financial difficulties, it was acquired by Karbonn Mobiles in 2018. During her association with the brand from 2016 to 2018, Alia Bhatt served as Gionee’s brand ambassador, adding to the company’s marketing endeavors and promoting its products.
According to the statement by Arvind Vohra’s, the CEO of Gionee India,
“Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee’s beliefs”
He also added that
“the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”
Caprese is a popular fashion brand known for its stylish and trendy handbags. The brand offers a wide range of handbags that combine fashion, functionality, and quality craftsmanship. Since 2014, Alia Bhatt has been the esteemed brand ambassador for Caprese. Building upon their successful partnership, Caprese has joined forces with Alia to introduce the captivating Caprese Alia limited edition collection.
Alia Bhatt’s collaboration with Caprese, a renowned handbag brand, exemplifies her impact in the fashion industry. With her role as the brand ambassador, Alia has effectively showcased and endorsed Caprese’s chic and trendy handbags, which resonate with her own impeccable sense of style.
Conclusion
Alia Bhatt’s association with various top brands has solidified her position as one of the most sought-after brand ambassadors in the industry. From renowned fashion labels to leading technology companies and beloved consumer brands, Alia has effortlessly showcased her versatility and influence across a wide range of sectors. Her charismatic presence, relatability, and exceptional talent have made her the perfect choice for these brands to connect with their target audience and enhance their brand value. With each endorsement, Alia has demonstrated her ability to bring authenticity and charm to every campaign, leaving a lasting impact on consumers. As Alia continues to soar in her career, we can expect to see more exciting brand collaborations and further expansion of her endorsement portfolio.
FAQs
Who is Alia Bhatt?
Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
What is the brand value of Alia Bhatt?
Alia Bhatt’s brand value is estimated to be around $25 million in 2023, equivalent to 204 Crore in Indian rupees.
What are the top brands endorsed by Alia Bhatt?
The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.
What are the other brands endorsed by Alia Bhatt?
The other brands endorsed by Alia Bhattare Caprese, Bluestone, Standard Electricals, Fruity Fizz, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, LUX, among others.
How much does Alia Bhatt charge for brand endorsement?
Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.
What is the net worth of Alia Bhatt?
The net worth of Alia Bhatt is 299 Crore INR in 2023.
Has Alia Bhatt contributed to the success of the brands she endorses?
Alia Bhatt’s association with the endorsed brands has undoubtedly contributed to their success. Her popularity, acting skills, and relatability to the target audience have helped in increasing brand visibility, attracting customers, and creating a positive brand image.
How has Alia Bhatt’s brand endorsements impacted her fan base?
Alia Bhatt’s brand endorsements have played a significant role in expanding her fan base. Through her association with diverse brands, she reaches out to a wider audience, including fans of those brands.
Henri Nestle, the founder of Nestle, is a name that resonates with millions of people worldwide. His story is one of persistence, determination, and innovation, and it has inspired generations of entrepreneurs to pursue their dreams. From humble beginnings in Switzerland, Henri Nestle is the name that went on to revolutionize the food and beverage industry, creating one of the world’s most iconic brands. In this article, we’ll take a closer look at the life of Henri Nestle.
Henri Nestlé was a Swiss-German entrepreneur who founded the Nestlé company, one of the largest food and beverage companies in the world. Born in Frankfurt, Germany in 1814, Nestlé moved to Switzerland as a child and began his career as a pharmacist’s assistant. His early interest in nutrition and the health benefits of food led him to develop a new type of infant food that would revolutionize the industry and help reduce infant mortality rates in Europe.
In 1867, Nestlé invented a milk-based baby formula known as Farine Lactée, which was made from cow’s milk, wheat flour, and sugar. The product was an instant success and soon became a popular alternative to breast milk for infants. It was particularly popular among working-class families who could not afford a wet nurse, and it helped reduce the number of infant deaths from malnutrition.
Despite the fact that Nestlé and his wife were childless, they were aware of the high newborn mortality rate. Justus von Liebig’s efforts in making an infant formula would have been known to Nestlé. Furthermore, fresh milk was not always available in major cities, and upper-class women began to see breastfeeding as an “unfashionable” alternative.
Infant food was a major breakthrough in the 19th century, as it was the first time a food product had been created specifically for infants. The product was highly successful and soon gained popularity throughout Europe.
Henri Nestle – Change of Name
Heinrich Nestle changed his name to Henri Nestlé after swiftly learning the language of his chosen homeland. However, integrating into the local society was not easy, and he had to settle for temporary residency status for decades. He was also in a dangerous financial position, since his vast, inconsistent product variety offered no genuine economies of scale, and his modest manufacturing facility was far from industrial-scale mass production.
Henri Nestle – Business Expansion
The success of Farine Lactée inspired Nestlé to expand his business and he began to develop other food products, such as condensed milk, which he sold under the Nestlé brand name. Nestlé company continued to grow and expand throughout the 20th century, acquiring other food and beverage companies and diversifying its product line. Today, Nestlé is one of the largest food and beverage companies in the world, with operations in around 190 countries.
Nestlé administered his innovative infant formula to a days-old newborn who was very ill and not anticipated to live during the testing period. The infant healed rapidly, and word of the “wonder product” spread swiftly across the Lake Geneva area. The product was avidly purchased by midwives, mothers, and nursemaids, and Nestlé was flooded with orders. In 1868, 8,600 tins were manufactured, followed by 670,000 in 1874 and over a million the following year. Nestlé goods expanded from Vevey to become a worldwide phenomenon. Only seven years after the company’s founding, in 1874, 18 nations had their own distribution networks and Nestlé representatives.
Henri Nestle – The Idea of Nestle Logo
Nestle Logo
Henri Nestlé was able to develop a global brand with its own logo in just a few years. The Nestle family coat of arms, which means “small nest in the Swabian dialect, inspired the bird’s nest brand. Nestlé created an emotional bond with his newborn formula by filling the nest with three open-beaked chicks being fed by their mother.
Henri Nestle – Legacy Maker
Henri and his wife Anna Clémentine Thérèse Ehemant, much to their dismay, had no children of their own and spent every free moment working in their factory. After eight years, they were unable to continue. In 1875, Nestlé sold his company to his business associates in a deal that included his name, the bird’s nest trademark, and his signature as quality assurance. Nestlé lived the latter years of his life as a wealthy landowner, clothed in white and chauffeured about the vineyards and along the beaches of Lake Geneva, spending summers in Glion and winters in Montreux.
“The temperature is ideal, laurel still grows, the view is breathtaking, and there are several inns. The telegraph, gaslighting, and the post all signify contemporary civilization without its faults; in summary, I don’t believe there is a more beautiful spot on the planet to spend one’s life in peace “Nestlé wrote of Glion, where he retired on the cliffs above Lake Geneva.
As is largely acknowledged, his legacy is today a global multinational food and beverage company. The headquarters of Nestlé is still in Vevey. To commemorate the company’s 150th anniversary, a museum was constructed on the site of the original factory in 2016. It’s called the ‘Nest,’ and it’s a fascinating universe of experiences intended to honor Henri Nestlé, the company’s founder and pioneering entrepreneur, who died in Glion on 7 July 1890.
Conclusion
In conclusion, the story of Henri Nestle is not just one of a successful businessman, but also of a man who genuinely cared about his customers’ well-being. Nestle’s focus on quality and innovation allowed him to build a brand that would stand the test of time and become synonymous with quality food and beverage products worldwide. His legacy continues to inspire entrepreneurs and business leaders to this day, reminding us that with hard work, dedication, and a passion for innovation, anything is possible. As we celebrate the incredible achievements of Henri Nestle, let us also remember that it is the people who create the brands, and it is their vision and hard work that truly make the difference.
FAQs
Who was Henri Nestle?
Henri Nestlé was a Swiss-German entrepreneur who founded the Nestlé company, one of the largest food and beverage companies in the world.
When did Henri Nestle sell his company?
In 1875, Nestlé sold his company to his business associates in a deal that included his name, the bird’s nest trademark, and his signature as quality assurance.
Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints.
It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System.
It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat.
The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year.
Let’s understand the marketing strategy of KitKat in great detail.
The brand Kit Kat originated in the late 17th century in London. The first four-finger wafer was manufactured on August 29 1935, in New York.
Later in 1937, the product was rebranded as Kit Kat chocolate crisp. The famous tagline ‘Have a break Have a Kitkat‘ was first launched in 1958.
During the second world war in 1942, there was a shortage of ingredients including milk. Due to this the recipe of KitKat was changed.
A blue wrapper was used instead of red, the oval logo was removed and the KitKat logo was written in bold. In 1949, the original milk recipe and the red wrapper were used again. In 1988, KitKat was acquired by Nestlé.
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Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry.
Consistent Tagline
KitKat Print Advertisement
Since 1958 the tagline ‘Have a break Have a KitKat‘ has never been changed. It is catchy and easy to remember. The tagline is present on their packaging, online, and in print advertisements.
Most importantly, the tagline has branded the company as a social snack. It connects with the audience and generates the idea that you can have chocolate whenever you are free. You don’t need any special occasion to eat KitKat.
The tagline resonates with the audience. People don’t feel that they are buying something or the brand is trying to sell them anything.
The main focus of the brand is to make KitKat a part of everyone’s life. This same strategy is also used by Coca-Cola. Today, even if I just say the tagline you will understand that I am talking about KitKat. This shows the brand’s popularity.
Unique Flavours
Did you know there are more than 200 different flavours and editions of KitKat? Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more.
KitKat white and dark chocolates are famous all around the world. KitKat provides different flavours and sizes for different markets. The first flavour variant introduced by KitKat was orange which was sold in the United Kingdom a long time back. You will find half-finger-sized KitKat Petite in Japan and 12-finger-sized family bars in France and Australia.
Many people were excited about all these flavors. Popular YouTube artist Emmymade in Japan was also keen on KitKat variants. She posted many videos of herself trying out different KitKat flavors.
Buzzfeed also posted a two-part video series on this topic. The series was named ‘Americans Try Exotic Japanese KitKats’. These videos received 9 million views. It also got hundreds of comments from people all around the world who expressed their desire of trying out all these flavors.
Aggressive Social Media Marketing
Social Media is great for brands to interact with their audience. KitKat has around 999K followers on Instagram and 25M on Facebook. Interestingly, the company has made a different account for India which has 67.4K followers.
In all their posts the word ‘break’ is constantly used for brand awareness. The brand constantly interacts with people on social media. They run a lot of campaigns on Facebook.
The company uses moment marketing on social media. When brands interact with other brands on social media it is known as moment marketing.
The brand has collaborated with other famous snack brands. One of their best collaborations includes Oreo KitKat. The interaction of KitKat with other brands generated hundreds of retweets and created a good brand image in the market.
KitKat Oreo Collaboration
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In 2013, KitKat collaborated with Google. This is one of the best collaborations for KitKat. Google was very famous and collaborating with them ensured great sales.
Many people think it was KitKat who proposed this idea but, actually it was Google. The reason was simple, Google Engineers loved Kit Kat. Google wanted to name version 4.4 of their Android operating system KitKat.
‘We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android’ said the Director of Android Marketing Marc Vanlerberghe.
However, this deal had its own risk. If the Android version did not come out to be good, it would have affected the brand image of KitKat. Although both companies decided to bear the risk and implemented the plan.
To celebrate their collaboration 50 million KitKat bars with the branding of Android were sold in 19 countries. They also offered buyers a chance to win a Nexus 7 tablet and Google Play gift cards.
As you can see the marketing strategy of KitKat was unique. But, the most important thing is that their product was of high quality. Even if you see it now, KitKat still has the charm that it had a few years back. KitKat connected with its audience and understood their needs.
A wide variety of flavors, taglines, and packaging played a very important role in the brand’s success. They faced high competition from Cadbury but, due to their unique product the company kept growing. So, the learning here is to provide a unique and high-quality product to your target audience.
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The Target audience of KitKat is men, women and kids of all ages.
How is KitKat so successful?
The main reason behind KitKat’s success is its unique product. The chocolate wafer is loved by everyone. Apart from the product their packaging and tagline have also helped the brand to grow.
In how many countries does KitKat sell?
KitKat sells in more than 80 countries.
What is the meaning of Kitkat’s tagline ‘Have a break Have a Kitkat’?
The tagline generates the idea that you can have the chocolate whenever you are free. You don’t need any special occasion to eat KitKat. The tagline resonates with the audience. People don’t feel that the brand is trying to sell them anything. The main focus of the company is to make KitKat a part of everyone’s life.
How does KitKat promote?
KitKat has collaborated with other brands which increases brand awareness. They advertise on television, posters, and billboards. The company advertises aggressively on social media to increase its reach and sales.
In the 21st century, the top brands prefer to get the topmost actor, celebrity, or sportsperson to become their brand ambassador. May it be Hollywood or Bollywood the popular actors are always in high demand as they help the company grow by reaching out to the mass by becoming the face of the brand. George Clooney is one of the most reputable Hollywood actors, film directors, producers, screenwriters, and philanthropists in the advertising world.
The actor has won prestigious awards like Golden Globe Awards three times, Academy Awards two times, and was even the recipient of the AFI Lifetime Achievement Award in 2018. George Clooney made his acting debut on Television in 1978 and got recognition with ER (1994 – 1999), along with the appreciation of receiving two Emmy Award nominations.
He is known for his exceptional performances in movies such as Syriana, Argo, Ocean’s Eleven, The Monuments Men, Leatherheads, Up in the Air, Michael Clayton, The Descendants, etc. George Clooney was also tagged under the 100 most influential people in the world by the Times list for the period of three years (2006-2009). According to Forbes, George Clooney is one of the wealthiest Hollywood celebrities and was the highest-paid actor in 2018.
Besides his remarkable acting career, George Clooney is also a successful businessman as he sold his tequila company named Casamigos to Diageo (a liquor giant) at the cost of $1 billion in 2018. The esteemed actor has also recorded of heavily investing in real estate properties from across the globe. He is also a political, social, and economic activist and made the United Nations Messenger of Peace in 2008.
The A-list Hollywood actor has an estimated net worth of $550 million(2021). While he was paid over $40 million for a brand endorsement deal with Nespresso in 2017. Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Warburtons, Mercedes Benz, and Toyota.
George Clooney is highly known for his endorsements due to multiple reasons. His endorsements are quickly hyped by the media for varied purposes such as criticizing them or for appraising the choice. Another key point is that George Clooney is known to get 90% of his income by means of endorsements. He was also included in the list of the highest-paid actor on Earth in 2018 despite not releasing a single movie for that period. Some of the best-known endorsements of George Clooney are given below.
Nespresso
Nespresso is one of the most successful operating units of Nestle Group with its headquarters based in Lausanne, Switzerland. The company is known for its premium machines that brew coffee from coffee capsules. Nespresso machines are designed to help its customers make a premium cup of coffee in an easier and fast manner. Nespresso also sells its premium coffee capsules that are made from the best quality coffee and manufactured in three Switzerland factories.
As of 2011, the company’s annual sales were over 3 billion Swiss francs. George Clooney was signed as a Nespresso brand ambassador in 2006, since then the actor is known to receive $40 million from Nespresso endorsement deals. The acclaimed actors have been the face of the brand since 2006 and have appeared in many multimedia ad campaigns that have garnered popularity and helped the brand grow in the European and US market.
George Clooney has paired up with other actors like John Malkovich, Danny DeVito, and Matt Damon to endorse Nespresso in commercials. George Clooney was also noted to serve as a member of the Nespresso Sustainability Advisory Board. His role was to collaborate on ideas and solutions for improving the lives and futures of coffee farmers.
Casamigos
Casamigos is a popular tequila company that was co-founded by George Clooney and his friends Rande Gerber and Mike Meldman and launched in 2013. The tequila brand was said to be accidentally founded as the friends only wanted to make a tequila according to their tastes and for their personal use, with no intention of taking the company public.
The company, however, became incredibly popular and was acquired by Diageo (the world’s largest spirits company) for a whopping $1 billion in 2017. The purchase was equivalent to Diageo paying almost $500 a bottle. George Clooney went on a US road trip to promote the launch of the Casamigos Tequila.
The actor also appeared in an ad commercial and the supermodel Cindy Crawford, Rande Gerber’s wife. The funny commercial showcases Clooney waking up next to Crawford with a puzzled expression. A bottle of Casamigos Tequila on the nightstand behind him ends with a message saying “Please drink responsibly”.
Omaze is an upcoming for-profit fundraising company that partners with charities in fundraising events. The company was founded by Ryan Cummins and Matthew Pohlson in 2012, with its headquarters based in Los Angeles, California. The events organized by the company is combined with prizes, such as material goods, property, or celebrity experiences, and come along with one grand prize and several lesser prizes.
The urge to win prizes actually led them to the path of making donations. Omaze has so far, raised over $130 million for more than 350 charities including UNICEF, Julia’s House, Make A Wish foundation, etc. The company partnered with George and his wife Amal Clooney to raise funds and awareness for the Clooney Foundation for Justice, which fights for justice and accountability for human rights abuses.
The winner of the event was said to get a once-in-a-lifetime opportunity to have lunch with George and Amal Clooney at their home in Lake Como. The actor is featured in a funny commercial where he talks about how his wife’s resume is far more impressive than his and how people would rather hang out with her than “just an actor”.
DnB Bank
DnB is stated as Norway’s largest financial service group that has its headquarters in Oslo. The DNB Bank Group is the largest unit of the DNB Group, which works to provide financial services to the corporate, retail, securities markets, and the public sector. So far, the company is known to have more than 2.3 million retail customers and over 200,000 corporate clients, with 61 branch offices across the world.
DnB is considerd as one of the major name in energy sector internationally along with the tag of being worlds foremost shipping bank. In 2012, The company signed George Clooney as its brand endorser. The actor was featured in a two-part multimedia ad campaign. The comedic ad showcases a random woman who has woken up one morning married to George Clooney. DnB NOR commercial tries to illustrate that our dreams can come true irrespective of their base, however planning and being cautious of the finances is in our best interest.
Martini is one of the top brands of Italian drinks, which was started by Clemente Michel, Carlo Re, Carlo Agnelli, and Eligio Baudino in 1847. The vermouth brand belongs to Martini & Rossi which is an Italian multinational alcoholic beverage company, the company also makes another popular sparkling wine called Asti and French vermouth named Noilly Prat.
Martini and Rossi are behind the name of the American martini and gin cocktail drink. Since the beginning, the company has marketed its products aggressively, and created some memorable TV advertising and sponsoring events under its Martini logo.
George Clooney became the endorser of Martini in 2006 and since then has appeared in some of its ad campaigns. The visuals of advertisements showcase the actor swapping his luxury boat and a beautiful woman for the Bacardi cocktail drink. In another martini ad, George can be seen denied entry while his stock of Martini is welcomed without him.
Warburtons
Warburtons is one of the leading England-based baking companies that was founded by Thomas Warburton in 1876. As of 2018, the company is known to have over 12 bakeries, 14 depots, and more than 4,500 employees across the UK. Warburtons is one of the most popular bread sellers in the UK, as it holds over 15% of the market share in London. The company signed George Clooney as its endorser in 2021, the company has also made commercials with actors like Robert De Niro and Sylvester Stallone.
The multimedia ad campaign showcases George Clooney attempting to field a Zoom call with a disinterested Jonathan Warburton (head of Warburton) who would rather eat a delicious slice of buttered toast than have a conversation with the star. Commenting on the same commercial, Clooney added, “It’s not every day that your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot.”
Conclusion
George Clooney is known not only for being the greatest actor in Hollywood but also for his business acumen. George Clooney is also a political, social, and economic activity and has even started the Clooney Foundation for justice which advocates against human rights abuses around the world. This is why the actor is one of the most influential figures in Hollywood and any brand around the world would love to have him as their brand ambassador.
FAQs
Who is George Clooney?
George Clooney is a popular Hollywood actor, film director, producer, screenwriter, and philanthropist.
What is the net worth of George Clooney?
George Clooney has an estimated net worth of $550 million in 2021.
What are the brands endorsed by George Clooney?
Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Mercedes Benz, Warburtons, and Toyota, among others.
How much does George Clooney charge for Brand endorsements?
George Clooney was once paid over $40 million for brand endorsement deals with Nespresso.
The current years many brands are appointing many sportsman and athletes as their brand ambassador. This is because many athletes are not just popular but also have the skills and characteristics that are admired by consumers from all walks of life.
One such unique wrestler that is self-made, and has achieved success through the sheer determination and hard work is none other than the Great Khali. The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor. He became popular during his time in the WWE.
Khali was earlier an officer in the Punjab Police, but made his debut as a professional wrestler in 2000. Khali has also appeared in some Hollywood and Bollywood movies such as The Longest Yard, Get Smart, Kushti, the tree of life, John Cena experience, etc. He also was a part of the popular reality TV show Big Boss in 2010.
The wrestler was the first Indian world heavyweight champion and has defeated well known people like Undertaker, Kane, John Cena, Shawn Micheals and Big Shaw throughout his career. Khali is the founder of Continental Wrestling Entertainment (CWE) which is an Indian professional wrestling promotion and training academy.
From 2006 to 2014, Khali has won several WWE Champions, like World Heavyweight Champion, 2 time CWE Heavyweight Champion, 2 time Slammy Award winner in WWE and winner in the Teisen Hall Six Man Tournament. Recently on 24th March 2021, Khali was inducted into the WWE Hall of Fame.
As of 2021, the net worth of the great Khali is estimated to be over $6 million, which he earned mostly through wrestling. The wrestlers has so far earned over $2.2 million just from his brand endorsement. This fame has also led him to be the brand ambassador of for some brands such as Ambuja Cements Limited, Nestle Munch, Maithan steel and Immortal Tyres.
Here is a list of brands endorsed by The Great Khali.
Ambuja Cements Limited
Ambuja is a leading cement producing company that is known for its home building solutions and sustainable development operations. Ambuja Cement was founded in 1983 and has its headquarters in Mumbai, Maharashtra. The company markets cement and clinker for both domestic and export markets.
In 2006, Ambuja became the partner of Holcim which is the second largest cement manufacturer in the world. Ambuja is one of the most trusted brands in India because it is its products offer sustainable options, designed according to the climatic conditions in India. Currently, Ambuja Cement has a cement manufacturing capacity of 29.65 million tonnes as it has five cement manufacturing plants and eight cement grinding units across India.
The company signed the great Khali as its brand ambassador in 2015. The WWE wrestler has appeared in some ads for Ambuja, one of the best ambuja ads is the mockumentary ad with Khali. In the ad Khali is shown to be in an interview, explaining about how his strength and height were a problem in his earlier days.
The funny commercial shows him struggling with infrastructure and falling in different places while doing his daily tasks, the ad then showcases that after building a home with ambuja cement, he finally understands the joy of being at home. The advertisement was funny, clever and got lakhs of views within a first weeks of its launch.
Nestle Munch is a popular wafers filled chocolate bar sold in India and made by the conglomerate Nestle. Munch comes in various different flavors such as Munch Nuts, Munch Crunch O’Nuts, etc. Its parent company is the FMCG giant Nestle, which is a swiss multinational food and drink company that has its headquarters in Vevey, Switzerland.
Nestle sells a vast variety of products such as Baby food, medical food, cereals, bottled water, dairy products, ice cream, pet food, snacks, etc. Nestlé was formed in 1905, and is now considered to be the largest food company in the world, in terms of revenue. Currently Nestle is sold in 189 countries with more than 447 factories around the world. Nestle started imported its products to the Indian market in 1912 and has a long history with the country.
Nestle is one of the most trusted brands in India because it has helped the country grow for over a century and employs over a million Indians in different roles. Nestle manufactures many products that are well known in India such as Nescafe, Maggi, Kit Kat, Milkmaid, Nestea, and a wide range of Nestle dairy products.
Nestle signed The Great Khali as the endorser for its brand Munch in 2018. Nestle launched the ad campaign featuring Khali and the Bollywood actor Ishaan Khattar shot at the picturesque Dal Lake in Srinagar. The ad showcases the Ishaan being stunned by his date and her chaperone Khali. It further shows Ishaan biting into the Nestle Munch and getting an idea to save his date.
Maithan Steel is one of the leading steel plants of the country as it has history of over half a century. The company specializes in iron and steel, ferro alloys, refractory, power and cement sectors and is available in over 56 countries including Europe and Japan.
Maithan Steel and Power ventured into the iron and steel industry in 2001 and so far has over 1500 direct employees and 10,000 indirect employment. The company aims to deliver the best to its customers by manufacturing products with the best materials by using the latest technology and innovation in Indian and across the world.
The company made The Great Khali its brand ambassador in 2020, the professional wrestler was a part of the ad campaign that reveled its new identity with the tagline “Nirmaan ka Maandand”. Through this ad the company was aiming to increase awareness, educate and inspire consumers on purchasing strong steel like Maithan steel which is said to be made in state of art technology.
Kaushal Agarwalla the Director of Maithan Steel said that, they were glad to be associated with Khali for the campaign, as he would help in establishing the value of strength, bring better engagement, re-install the sense of trust and dependability with their customers.
Immortal Tyres started in 2011 are one of biggest manufacturers of a wide range of Tractor tyres, E-Bikes and Bike tyres. The company created best quality tyres by using the top grade resources. Immortal Tyres are known for their strong construction, premium quality, long service life and affordable prices.
The aim of the company is to meet the changing needs of the customers and offer products as per the client need. The great Khali was signed as the endorser for Immortal Tyres in 2020. The wrestler is also featured in an ad campaign where he showcases the strength and durability of the Tractors tyres.
The Great Khali is one of celebrated wrestlers in the history of WWE and is known for his humble and sincere nature. The professional wrestlers has worked hard to reach to that platform and this are the characteristics that are expected from brand endorsers in the advertising industry.
Khali has over 1.6 million followers on Instagram and 11.8 thousand followers on Twitter and constantly endorsing his training center and other brands on his social media. But was recently the targeted by the impossible requests and memes from trolls, despite that the wrestler seems to take it positively and let it go. Khali is one of the few professional’s wrestlers to be signed as brand ambassador for big brands.
Frequently Asked Questions
Who is The Great Khali?
The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor that became popular during his WWE profession.
What is the Net worth of the Great Khali?
The Net worth of the Great Khali is estimated to be $6 million as of 2021.
How much does The Great Khali earn from Endorsements?
The Great Khali is known to earn over $2.2 million from Endorsements
What are the brands endorsed by The Great Khali?
The brands endorsed by The Great Khali are Immortal Tyres, Maithan Steel, Nestle Munch, and Ambuja Cements Limited.
A Monopoly is a situation in the market when a specific company or an enterprise is the only supplier of a particular product in the country. India has some companies in which have a monopoly in the market. Let’s look at the companies which have a monopoly in the Indian market.
IRCTC has a 100% monopoly in their respective sector in the Indian market. IRCTC stands for Indian Railway Catering and Tourism Corporation. IRCTC is a subsidiary company of Indian railways which involves in providing services such as ticketing, catering and tourism.
The company was founded in the year 1999 and has its headquarters located in New Delhi, India. The Company in the beginning was fully owned by the Government of India under the control of Indian Railways but during the year 2019, the company was listed on the National Stock exchange (NSE). The majority shareholding is still with the Government of India.
Coal India has an 82% monopoly in their respective sector in the Indian market. Coal India Limited is also a company which is undertaken by the Government of India. The company was founded in the year 1975 and has its headquarters in Kolkata, India.
Coal India is the largest coal-producing company in the world. The company is also a Maharatna public sector undertaking. The company has a contribution of around 82% of the total coal production in India. Coal India is owned by the Union Government of India and its operations are taking place through the Ministry of Coal. It is the 8th most valuable company in India.
ITC has a 77% monopoly in their respective sector that is the manufacturing of Cigarettes in India. ITC Limited is an Indian based multinational conglomerate. The company was founded in the year 1910 and has its headquarters located in Kolkata, India.
ITC has a monopoly over their cigarette brands in the country other than that they have a wide range of products and services such as Hotels, FMCG, Packaging, Paperboards, Agribusiness and Specialty Papers. The company was formerly known as India Tobacco Company limited and later in the year 1974 it was renamed as ITC Limited where ITC doesn’t stand for any acronym.
Pidilite
Pidilite has 70% monopoly in their respective sector in the Indian market. Pidilite Industries Limited is an Indian based manufacturing company. It was founded in the year 1959 and has its headquarters located in Mumbai, India.
Pidilite Products
The company is mostly involved in the manufacturing of adhesives and also has its monopoly share in the adhesive manufacturing sector. Other than this the company is involved in consumer products such as art materials, food and fabric care, car products, stationery materials, etc.
They are also involved in the manufacturing of specialty industrial products such as industrial pigments, industrial adhesives, textile resins and leather chemicals. One of the major brands under Pidilite is Fevicol.
Nestle has a 97% monopoly in their respective sector that is Cerelac in India. Nestle is a Switzerland based multinational conglomerate. It was founded in the year 1866 and has its headquarters in Vaud, Switzerland. The company is involved in the manufacturing of food and drinking products. Nestle is the largest food company in the world.
Nestle Products
Cerelac is an instant cereal which is manufactured under Nestle. Other than this Nestle has a wide range of products such as baby food, medical food, bottled water, coffee and tea, dairy products, confectionaries, ice cream, chocolates, frozen food, pet foods, etc.
Marico
Marico has a 73% monopoly in their respective sector that is Premium Edible Oils in India. Marico is an Indian based company. The company was founded in the year 1990 and has its headquarters in Mumbai, India. Marico is one of India’s leading companies in the consumer goods sector.
Other than Premium edible oils the company has a wide range of products and brands such as hair care, skincare, male grooming, health foods, fabric care, etc. Marico has its presence in almost 25 countries across Africa and Asia.
Hindustan Zinc
Hindustan Zinc has a 78% monopoly in their respective sector that is the manufacturing of Zinc in India. Hindustan Zinc Limited is an Indian integrated mining and resource-producing company. The company is undertaken by a Central Public Sector. The company was founded in the year 1966 and has its headquarters located in Rajasthan, India.
The company is involved in the mining and resource production of zinc, lead, cadmium and silver. In the year 2003 Hindustan Zinc was sold to Vedanta Ltd. Currently, the company is a subsidiary company of Vedanta Ltd.
HAL has a 100% monopoly in their respective sector in the Indian market. Hindustan Aeronautics Limited which is commonly known as HAL is an Indian company that is owned by the state. The company was founded in the year 1940 and has its headquarters in Bangalore, India. HAL is an aerospace and defense company.
HAL is involved in the operation of aerospace and is also involved in the design, assembling and fabricating of aircraft, jet, engines, helicopters and their spare parts. The company is governed under the management of the Indian Ministry of defense.
A monopoly is a firm who is the sole seller of its product, and where there are no close substitutes. Examples: Microsoft and Windows.
What are the 4 types of monopolies?
Natural monopoly, Geographic monopoly, Government monopoly, and Technological monopoly are 4 types of monopolies.
Is Coca Cola a monopoly?
Coca-Cola, Pepsi, etc are not a monopoly because they are in one of the most crowded industries – Drinks and Soft Drinks.
Conclusion
These are the top companies that has a monopoly in the Indian market. A monopoly market has its own benefits and disadvantages. It is always good for a country to have a mixture of companies with some monopoly companies.
Sushree Sangeeta Behera
Nitin Konde
