Tag: NASDAQ

  • How to Get Featured on the Nasdaq Tower?

    NASDAQ is an acronym for “National Association of Security Dealers Automated Quotations” based in New York City. It is a global electronic marketplace for investors to buy and sell securities. It is owned by Nasdaq Inc., which also owns Nasdaq Nordic stock market network and several other US-based stock and options exchanges.

    Nasdaq MarketSite
    Exterior Façade of Nasdaq MarketSite
    How to get Featured on Nasdaq Tower?
    Featuring on Nasdaq MarketSite – Why?

    The Nasdaq MarketSite

    Nasdaq MarketSite

    Sometimes, simply known as ‘MarketSite’, it is the commercial marketing presence of the Nasdaq stock market. It is located in Times Square, Midtown Manhattan, New York City. It occupies the northwest corner at the base of the 4 Times Square skyscraper.

    Nasdaq MarketSite’s 28500 sq. ft. space was designed by Einhorn Yaffee Prescott. It contains two broadcast studios and was built in 1999. MarketSite debuted on 1st January 2000.

    Exterior Façade of Nasdaq MarketSite

    The MarketSite of 4 Times Square is an eight-storey cylindrical façade. It is a three-storey glass façade at street level, meant to allow a clear view of the studios inside. Above the studios there is a giant LED display measuring between 12,000 and 14,000 sq. ft Manufactured by Saco Smart Vision, the display is made of 8,400 panels which are powered by 800 units. The giant display is lit every day from 7 am to 1 am. It displays videos, news broadcasts, financial market information and advertisements.

    In 2006, Nasdaq and Reuters entered into a partnership which allowed companies to display advertisements across both the MarketSite and the Reuters building at 3 Times Square. Advertisers had the choice of running the same advertisement across both buildings or splitting their ads or even displaying different messages on either building.

    In 2019, Nasdaq expanded the MarketSite to 180,000 sq. ft at 4 Times Square.

    Nasdaq Tower Advertisements

    Nasdaq MarketSite’s billboard is programmed in real-time by both the operations team and an automated process. The primary function of the Nasdaq MarketSite is to, of course, support the business interests of Nasdaq which include spots for NASDAQ-listed companies, events that are held at the Exchange itself (like the opening and closing ceremonies), spots for partners and the various NGOs supported by Nasdaq.

    It is, undeniably, an extremely valuable advertising real estate and is available for purchase from Nasdaq – either separately or in combination with the Reuters building screens opposite. Technological advances allow digital advertising to be sold in 15-second slots and run in rotation with other advertisements. This is a gigantic leap from the earlier paper billboards where the same printed advertisement had to be in place 24×7. The odd inventory of advertisement slots that Nasdaq has not sold then gets passed on to an aggregator of Digital Out Of Home advertising. Needless, to say, Nasdaq rarely has unsold slots.

    The easiest way to get featured on the Nasdaq MarketSite is to upload a digital photo or video to run on the display at the time of choice. The payment for the same can also be made via a credit card. The MarketSite sells two-hour slots with a fifteen-second advertisement that runs ten times per hour.

    The cost of running an advertisement on the Nasdaq MarketSite for two hours is as little as approximately USD 600, which amounts to USD 30 per advertisement.

    Running an advertisement on the Nasdaq MarketSite is a lot more cost-effective than the print media.


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    Featuring on Nasdaq MarketSite – Why?

    ‘We don’t just report on the markets. We help shape them’

    This is the slogan that reads on the Nasdaq MarketSite. It is one of the most trusted destinations for real-time global news and analysis. It also offers in-depth charting, deep market insight, analysis and inspiration. Their core value quote is –

    ‘We connect business, capital and ideas by empowering leaders, entrepreneurs and innovators with the insight and inspiration they need to advance in today’s global economy.’

    Nasdaq’s fame and global acknowledgement as a leading source for market insight ensures that any advertisement on its MarketSite reaches key decision-makers, financial professionals and investors around the world. With their access to global business leaders and advanced targeting capabilities, the advertiser can be certain of their content reaching the right audience.

    And, of course, the biggest attraction is its cost-competitiveness along with its global audience reach.

    Conclusion

    A business that aims to scale up on a global platform, looking for customers or even investors for business, Nasdaq MarketSite affords a reach and penetration that is unique in its global penetration. It is a promotion that is cost-effective and offers a wide reach that opens new opportunities for business growth.

    FAQs

    What is Nasdaq in simple terms?

    NASDAQ is an acronym for “National Association of Security Dealers Automated Quotations” based in New York City. It is a global electronic marketplace for investors to buy and sell securities.

    How much is an ad on the Nasdaq?

    The cost of advertising on the Nasdaq billboard is approximately $250 – $300 per hour. This is a relatively smaller price to pay for advertising to a large audience.

    Which Indian company is listed on NASDAQ?

    Infosys Technologies was the first Indian company to be listed on the NASDAQ, the second biggest stock exchange in the world.

  • The Global Delivery Model (GDM) of Infosys Explained

    Infosys is one of the global leaders with its presence in over 50 countries and around 130 development centers in the world. There are over 3,14,000 employees in the organization with over 200 offices spread across the globe. It is also a globally certified, top employer. Headquartered in Bengaluru, the IT Services and consulting company has become the 2nd most valuable Indian brand. The company manages thousands of projects with excellence. Let us get insights into how Infosys sources its skill power to several locations around the globe and manages its project to create value for its clients.

    Infosys – The Startup
    Milestones Achieved by Infosys
    Infosys Business Model
    Infosys Global Delivery Model
    Infosys Partnership Strategy
    Infosys Global Presence
    Infosys Acquisition
    Revenue Generation Model of Infosys

    Infosys – The Startup

    The founder of Infosys is N.R. Narayana Murthy. He started the company in 1981 with only 10,000 rupees in his hand, borrowed from his family and six of his co-workers from his previous workplace.

    • The company managed without having a computer booth for two years.
    • It took them the same two years to get the computer that Mr. Murthy wanted.
    • The company could not afford to import data initially.
    • One might assume that being one of the company’s founders, the first employee at Infosys was Mr. Narayan Murthy. However, it was not Mr. Murthy but N. S. Raghavan who was the first employee.
    • The company was on the brink of collapsing after eight years. When one of their founders, Mr. Ashok Arora, left the company in 1989 and handed over the responsibilities to Mr. Murthy.

    Milestones Achieved by Infosys

    Infosys has achieved many heights till now, some of which are:

    • Infosys became the first Indian I.T. company to get listed on NASDAQ (National Association of Securities Dealers Automated Quotations)
    • While the world was still trying to overcome the biggest financial scam of 1992, Infosys finally became public in 1993. Its IPO was 13% subscribed.
    • It has received the 2021 Frost and Sullivan Strategy Leadership Award.
    • The company took a step towards changing its headquarters from Pune to Bangalore in 1983, precisely because Bangalore city was meant to be known as the hub of I.T.
    • It was made public in the year 1993, opening the first Iraq-based sales, and won contracts for developing mission-critical software for very high-profile companies like Nordstrom and Nortel; from 1990 to 2001, revenue grew at over 80% per year.
    • In 1999, Infosys hired its 300th employee and became the first Indian-registered company listed on the Nasdaq. Its revenue that year reached 100 million US dollars.
    • The company now has its presence in over 50 countries, with over four decades of experience in managing the systems and workings of global enterprises.
    • Infosys has an arsenal of 260k+ employees and 1,659 trusted clients.

    Infosys Business Model

    A business model is a company’s core strategy for profitably doing business. It includes information like products or services the business plans to sell, its target markets, and any expected expenses. Since its inception, Infosys has been the face of the Indian IT sector. Its business model caters to two categories: IT Consulting and IT Services.


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    Infosys Global Delivery Model

    In its initial years, Infosys focused primarily on international markets, such as the US and UK. The Global Delivery Model (GDM) was its primary business model. During the 1990s, Infosys concentrated on a few sectors, such as banking and finance, and manufacturing. Infosys’ exponential growth is because they charge a lower premium than companies like Accenture and IBM.

    Consistent growth is very necessary for any business to maintain its existence. By increasing its per capita revenue, visibility in the business, client portfolio, and changing its investment strategies, Infosys has maintained a consistent growth record.

    Infosys Partnership Strategy

    Infosys created a unique system that transforms its clients into partners. Their long-term success has been greatly enhanced by this partnership strategy. The investments made by these partners have allowed them to make significant profits.

    Infosys Global Presence

    The company has built a network of branches across the globe, which allows its services to be provided in many countries. They have branches in the United States, India, Europe, China, Australia, Japan, and the Middle East. The company has 116 development centers, 84 sales and marketing offices, and 18 international offices.


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    Infosys Acquisition

    Infosys excels at spotting acquisition opportunities. Infosys has acquired several businesses that have helped it to grow. Among them are:

    • Expert Information Services (Australia, 2003),
    • McClish Systems (Australia, 2009),
    • Portland Group (Switzerland, 2012),
    • Skava (the USA, 2015),
    • Panaya (Israel, 2015) and
    • Brilliant Basics (the UK, 2017).

    Revenue Generation Model of Infosys

    Infosys Revenue
    Infosys Revenue

    Infosys’ revenue generation model is considered one of the top development systems in the IT industry. Among its revenue-generating activities are:

    • Enhancing Process – The incorporation of cutting-edge technologies and gathering data from external sources helps them save time and improve their efficiency against their competitors.
    • Increasing Profit MarginOutsourcing their work to offshore branches allows them to increase their profit margins.
    • Increasing Reuse – With years of experience, expertise in management systems, and their Knowledge Currency Units, Infosys has an advantage over its competitors.
    • Small Steps to Giant Leaps – A Center of Excellence in every business unit has enabled them to fund projects on broader scales.
    • Global Delivery Model – Infosys generates approximately two-thirds of its revenues from the North American market thanks to its strategic IT services and professional consulting.

    Conclusion

    Infosys has become one of the top companies in the I.T. industry. The key takeaways from the company’s success story are:

    • As a result of the inspiration of the founders, it is one of the most respected companies in the world.
    • Setbacks happen, but that does not mean you do not take risks and embrace change.
    • Choose a proper business model considering the nature of your business.
    • Keep yourself updated with cutting-edge technology to get an advantage over your competitors.
    • Having a global presence can help you reach more clients.
    • Have a strategy that works the best for you.

    The strategy to expand its services in different corners of the world, the acquisition opportunities, creating trust and value for its clients, and a proper profitable business model made the Company grow so huge. Infosys has amplified the potential and opportunities for people and businesses. It is among the most valued Indian companies leading the IT Service industry globally for years.

    FAQs

    When was Infosys founded?

    Infosys was founded in 1981 in Pune.

    Who is the founder of Infosys?

    N.R. Narayana Murthy is the founder of Infosys.

    Who is the CEO of Infosys?

    Salil Parekh is the CEO of Infosys since 2018.

    What is the revenue of Infosys?

    The global revenue of Infosys Limited amounted to about $13.56 billion in FY2021.

    What are the companies owned by Infosys?

    Some Companies owned by Infosys are:

    • EdgeVerve Systems Limited
    • Infosys Public Services Inc.
    • Infosys BPM Limited
    • Infosys Consulting Holding AG
    • Infosys Consulting Limited
    • Noah Consulting LLC
    • Panaya
    • Kallidus

    Who are the top competitors of Infosys?

    Top Competitors of Infosys are:

    • IBM
    • Globant
    • Deloitte
    • Accenture
    • Tata Consultancy Services
    • Wipro Ltd.