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  • Mukesh Bansal: The Entrepreneurial Visionary Behind Myntra

    The shift from software to entrepreneurship may not be the regular changeover; it hasn’t been unknown for many successful entrepreneurs like Mukesh Bansal, co-founder of Myntra. Mukesh shifted software to create an online shopping platform that resonated with an entire generation.

    Myntra has been India’s fastest-growing fashion and lifestyle eCommerce platform since its launch. But what made Myntra a popular platform compared to its competitors, such as Amazon? The answer is the journey of Mukesh Bansal. 

    In this Startuptalky article, we have covered Mukesh Bansal’s biography and how he built Myntra and transformed it. We will explore Mukesh Bansal’s success story, including his early life, history, net worth, childhood, personal life, education, investments, achievements, and more.

    Mukesh Bansal – Biography

    Name Mukesh Bansal
    Born 1976
    Birthplace Haridwar, Uttarakhand
    Nationality Indian
    Education IIT, Kanpur
    Profession Businessman
    Position Founder of Myntra
    Marital Status Married
    Spouse Archana Bansal
    Children 2 (Avni & Arnav)

    Mukesh Bansal – Education
    Mukesh Bansal – Career
    Mukesh Bansal – Other Ventures and Initiatives
    Mukesh Bansal – Podcast and Writing
    Mukesh Bansal – Personal Life
    Mukesh Bansal – Myntra
    Mukesh Bansal – Investments
    Mukesh Bansal – Awards and Recognitions
    Mukesh Bansal – Interesting Facts

    Mukesh Bansal – Education

    Mukesh bansal was born in haridwar in a middle class family. His father was an employee at BHEL, Haridwar. Moreover, he completed his early education from a senior secondary school in Haridwar. 

    Later, he joined the prestigious Indian Institute of Technology, IIT Kanpur, and got his Bachelor’s degree in Computer Science and Engineering in 1997. At the same time, while in college, Mukesh became interested in entrepreneurship, spending his hours in the library reading books by industry legends like Lee Iacocca, Sam Walton, and Akio Morita. By his third year, he had decided to conquer the entrepreneurial journey.

    Myntra: History | Founders | Business Model | Funding | Revenue |
    Myntra is one of the leading eCommerce brands in India. Here’s an insight into how Myntra became a go-to online fashion store for India. Learn more about Myntra’s founders, business model, funding, growth, future plans, and more.
    StartupTalkyVidhi Punamiya

    Mukesh Bansal – Career

    Mukesh Bansal is an entrepreneur and innovator of great merit. He has been prominent across eCommerce, wellness, and technology sectors. 

    Mukesh graduated from the Indian Institute of Technology, Kanpur, with a Bachelor of Technology in Computer Science and Engineering in 1997. His first job came as a system analyst with Deloitte in Chicago. With a move to Silicon Valley, he started up in 1999. He experienced various startups during his tenure, including work at NexTag, Centrata, and newScale, while gaining valuable insight into technology, business strategy, and scaling operations.

    Ashutosh Lawania, Vineet Saxena, and Mukesh Bansal founded Myntra in 2007. The platform was created as a gift item personalisation platform, but under Mukesh’s strategic leadership, it was pivoted to become a fashion and lifestyle product platform. In the process, Myntra became India’s largest online fashion platform, which was characterised by pioneering initiatives and customer orientation.

    Myntra was successful; Flipkart bought it in 2014 for about $330 million. Mukesh joined Flipkart as Head of Commerce and Advertising Business post-acquisition and helped Flipkart pull off eCommerce leadership post-acquisition.

    Bansal co-founded Cure Fit with Ankit Nagori in 2016. Cure Fit is an all-in-one solution for complete health and fitness. Cure Fit aggregates many services, including fitness, nutrition, mental well-being, and primary healthcare. The flag services offered under Cure Fit include the following services:

    • Cult Fit: A variety of workout programs are available at fitness centres.
    • Eat fit: Healthy meal delivery services.
    • Mind Fit: Mental health yoga and meditation sessions.
    • Care Fit: Primary healthcare services.
    • Cure Fit has led the Indian wellness industry with its innovative business model and massive investments.

    In 2020, Mukesh started Meraki Labs, India’s first startup studio. It’s part of nurturing startups by providing funding, mentorship and strategic guidance. They have supported prominent startups like Skyroot Aerospace, Groww, and Gigforce. It gives a seed range from $250,000 to $5 million and has a community of over 100 founders. Meraki Labs is a powerhouse in the Indian startup startup ecosystem backed by Peak XV Partners (formerly Sequoia India) and Accel.

    Myntra Business Model | How Myntra Makes Money
    Learn how Myntra’s business model and revenue model drive profits through diverse inventory, efficient supply networks, and innovative tech solutions.
    StartupTalkyNitin Konde

    Mukesh Bansal – Other Ventures and Initiatives

    Mukesh’s entrepreneurial spirit extends beyond his companies:

    • Nurix AI: In 2024, Mukesh launched Nurix AI, a generative AI solution for enterprise companies.
    • Olympic Gold Quest: He is a board member of this non-profit foundation and helps nurture Indian athletes to achieve Olympic success.

    Mukesh Bansal – Podcast and Writing

    Mukesh also hosts the podcast SparX, where he interviews visionaries, thought leaders and experts to explore transformative ideas. He is also a celebrated author, publishing books such as No Limits and Hacking Health, highlighting his knowledge and experience in entrepreneurship, health, and personal development.

    Mukesh Bansal’s career reflects his capability to innovate, adapt, and lead across different industries. He has revolutionised e-commerce with Myntra and promoted wellness with Cure. Fit and empowered startups with Meraki Labs, leaving an indelible mark on India’s entrepreneurial landscape.

    Mukesh Bansal – Personal Life

    Mukesh Bansal is married with two children. His family does not play second fiddle in his life. His sisters are achievers, too—one works at Google in the US, and the other at HCL in Noida.

    Cult.fit Success Story – How Does This India’s Leading Health and Fitness Company Make Money?
    Cult.fit is a health and fitness company founded by Mukesh Bansal and Ankit Nagori in 2016. Here’s a look at its business model and more.
    StartupTalkyShalini Rath

    Mukesh Bansal – Myntra

    Mukesh Bansal is an entrepreneurial powerhouse in the Indian eCommerce landscape. India’s largest online fashion retailer and one of the most innovative and resilient founders, known best for creating how people shop for fashion.

    In 2007, Mukesh returned to India with a plan to do something meaningful. Along with his friends Ashutosh Lawania and Vineet Saxena, who are also IITians, he co-founded Myntra and started its operations in Bangalore. Myntra started by offering personalised gifting products like T-shirts, mugs, and caps. While the early investors felt that e-commerce was futile, Mukesh never lost faith in the concept.

    Mukesh’s Myntra team practised a startup culture of innovation and humility at his office in Bangalore. Between 2007 and 2010, the company experimented with corporate gifting to enlarge its base. But the market for individualised gifting was somewhat limited, said Mukesh, who pivoted.

    Mukesh realised by 2010 that fashion was an untapped and highly potential category within the Indian e-commerce sector. The fashion industry had reached a whopping $50 billion, which was unorganised and had much growth potential. It was not easy to transition that model as this meant closing the painstakingly crafted personalised gifting business that had taken four years to build.

    Myntra Financials
    Myntra Financials FY24

    As CEO, Mukesh led Myntra to become a fashion-centric platform, selling products from global brands such as Puma and Nike and its private labels. Although investors initially doubted the fashion space, they soon rallied behind Mukesh’s vision.

    In a relatively short period, Myntra became the leading fashion platform in India, grew rapidly, and raised huge funds. The company was at the forefront of technology and lifestyle in the online fashion. As of 2014, Myntra’s success caught the attention of Flipkart, which subsequently acquired Myntra in a much-publicized deal. Mukesh continued to lead Flipkart simultaneously as Myntra’s Chief Executive Officer.

    Under Mukesh’s stewardship, Myntra successfully integrated two companies while retaining its brand identity. Flipkart acquired Myntra to enhance its eCommerce presence and enable Myntra to benefit from Flipkart’s resources and scale.

    Mukesh had spent almost a decade at Myntra and Flipkart before quitting in 2016 to explore new opportunities. There was no underlying conflict with his decision to leave; it was more of a desire to reconnect with his roots as an early-stage entrepreneur. Mukesh remembered his tenure at Myntra as a roller coaster ride full of challenges and successes.

    Myntra has been the journey of Mukesh Bansal, a man with vision and flexibility. From dominating the online fashion space to personalised gifting, he pivoted and innovated. His Silicon Valley experiences and entrepreneurial acumen have left an indelible mark.

    Myntra Marketing Strategy: How Myntra Transformed Fashion eCommerce Marketing | Marketing Mix | Marketing Campaigns
    Explore Myntra’s innovative marketing strategies that reshaped fashion eCommerce and boosted its success in the competitive online retail space.
    StartupTalkySakshi Jadhav

    Mukesh Bansal – Investments

    Mukesh Bansal is an angel investor, and he has invested his money into many promising companies for the exchange of equity. Below is the list of companies Mukesh Bansal is an angel investor in: 

    Date Announced Organisation Name
    Dec 2024 FirstClub
    Aug 2024 Truva
    Dec 2022 Virgio
    Dec 2021 NuShala
    Nov 2021 Cult. fit
    May 2021 Mensa Brands
    May 2021 Skyroot Aerospace
    Sep 2019, Kawa Space
    Apr 2019 CRED
    Jul 2018 Groww

    Mukesh Bansal – Awards and Recognitions

    Mukesh Bansal has been awarded witht the following accolades:

    • Featured in Fortune India’s list of 40 Under 40.
    • Myntra was named one of Business Today’s Coolest StartupsStartups under his leadership.
    • Honoured with the IIT Kanpur Distinguished Alumnus Award in 2021

    Mukesh Bansal – Interesting Facts

    • From 1999 to 2006, he was an engineer and product manager with various early-stage companies, such as eWanted, Centrata, NexTag, and newScale.
    • Myntra initially started to sell personalised gift items like T-shirts, mugs, pens, and caps.
    • Myntra spent 2007 to 2010 in corporate customised gifting.
    • In 2011, Myntra changed its business model and relaunched its focus on fashion.
    • Work experiences inspired the work culture at Myntra in different startup startups, Mukesh Bansal said in one of the media interviews.
    • In 2014, Flipkart spent $330 million to acquire Myntra, the biggest e-commerce acquisition to date in India.
    • He joined Flipkart in January 2016 as Head of Commerce and Advertising Business, upping the talent ideology and helping the company earn $5 billion annually.
    • Mukesh Bansal quit Flipkart and Myntra in February 2016, but he remained an independent advisor to them.
    • In India, he was appointed as the President of Tata Digital.
    • Mukesh Bansal is also on the board of the Olympic Gold Quest, a non-profit foundation that supports Indian athletes in winning Olympic gold medals.
    • Mukesh Bansal is a fitness freak who practices mixed martial arts and yoga daily every day. He often posts pictures of his workout sessions on social media.
    • Groww and Skyroot, a company that builds solid-engine rockets to carry satellites to space, are some of the start-ups he has invested in.
    • He is also an author and an entrepreneur. In 2022, he released the book No Limits, in which he shared how to use human potential through the art and science of high performance.

    FAQs

    Who is Mukesh Bansal?

    Mukesh Bansal is an Indian entrepreneur, co-founder of Myntra, and former CEO of the company. He is also the co-founder of the fitness platform, Cure.fit, which focuses on health and wellness.

    What is Mukesh Bansal education?

    Mukesh Bansal completed his Bachelor’s degree in Computer Science and Engineering from the Indian Institute of Technology (IIT) Delhi.

    What is Mukesh Bansal age?

    Mukesh Bansal was born in 1976. He is 49 years old.

  • Myntra Enters the Quick Commerce Race and Tests a 30-Minute Product Delivery Project

    Despite the frantic efforts of rapid commerce enterprises to introduce and expand their fashion portfolios, fashion companies appear to be retaliating.

    With its new quick-commerce programme, Myntra promises to deliver goods to customers in as little as 30 minutes. The service, called M-Now, is being tested in a few pin codes in Bengaluru. Myntra is now the first significant e-commerce platform to introduce a quick-commerce solution.

    Myntra Express

    Previously, Myntra has tried experimenting with quicker delivery times. Myntra Express, which offered 24-48 hour product delivery, was introduced in 2022. M-Now, on the other hand, strives to be even quicker and will deliver goods to clients in between 30 minutes to 2 hours.

    Myntra’s entry into the quick-commerce space follows many quick-commerce businesses that have been quickly adding fashion items to their portfolios in recent months. Zepto has partnered with Puma, Swiggy Instamart has partnered with FabIndia, and Blinkit has partnered with Decathlon. All of these companies are rapidly expanding their fashion categories. Blinkit has even introduced a 10-minute return policy for fashion items, which may be important for the vertical. Fashion items are returned far more often than other types due to fit and size problems, so enabling returns for these items could encourage quick commerce platforms to gain traction.

    It has Become Need of the Hour for Myntra

    Due to all these recent developments in the quick commerce domain, it is now essential for established e-commerce companies to start their own businesses. It wouldn’t make sense for customers to wait days for deliveries through conventional e-commerce channels if fast commerce startups could deliver goods at the same costs in ten minutes. Additionally, more impulsive purchases would result from faster deliveries, which would open up demand that traditional e-commerce wasn’t fully meeting.

    It appears that traditional e-commerce companies have recognised this and are taking steps to expedite the delivery of their products to consumers. Nykaa has introduced a three-hour cosmetic delivery service called Nykaa Now. Additionally, Flipkart has introduced Flipkart Minutes, a quick-commerce platform that offers a variety of things for delivery in ten minutes. Additionally, it looks like rapid commerce may be the next battleground for India’s several e-commerce businesses, as Myntra has joined the game with M-Now.

    Currently, M-Now offers consumers the ability to access a variety of brands, including Mochi, Wrangler, Metro, Being Human, and Lavie, at an unprecedented pace. Myntra is stepping up its Gen Z-focused initiatives in tandem with M-Now. In 2024, Myntra’s Gen Z user base has already doubled to 16 million, thanks to the FWD fashion segment, which caters to trend-savvy young consumers. Myntra has positioned itself as a major player in youth-centric fashion with aims to gain an additional 20–25 million users from this group.

    Myntra: History | Business Model | Funding
    Myntra is one of the leading eCommerce brands in India. Here’s an insight into how Myntra became a go-to online fashion store for India. Know more about Myntra on Myntra Wikipedia.
    StartupTalkyVidhi Punamiya

  • Myntra, Owned by Flipkart, Starts Testing a Four-Hour Delivery Service

    The fashion store Myntra, which is owned by Flipkart, is supposedly testing a four-hour delivery service in four cities, including Bengaluru and New Delhi, according to various media reports.

    This represents a considerable departure from the platform’s typical delivery period of two to three days, and it is in line with the growing demand for faster deliveries in India’s rapidly expanding quick commerce industry.

    During this trial period, the company is providing a limited selection of items for speedier delivery. However, by the end of the year, the company intends to expand the service to include additional cities.

    Increasing Need for Rapid Trade

    The decision to investigate the possibility of implementing a four-hour delivery window comes at a time when speedy commerce is rapidly gaining popularity in India. This is especially true in industries like as grocery and office supplies, where companies such as Blinkit and Zepto have created delivery times as fast as 10-15 minutes.

    The shift towards faster delivery that Myntra has made is reflective of a broader trend that is occurring across many sectors, as customers are increasingly anticipating shorter wait periods for online purchases.

    Effects on the state of eCommerce in India

    Myntra’s foray into the world of fast commerce is indicative of a more widespread shift in the marketplace for online shopping in India. Additionally, competitors such as Amazon and Flipkart are paying attention to the growing demand for services that are delivered more quickly.

    Flipkart, which is the parent company of Myntra, has already introduced its own fast delivery service, which is called Flipkart Minutes, in a few cities. This is in contrast to Amazon, which has not yet completely embraced the competition to become the fastest retailer.

    As an increasing number of eCommerce platforms make investments in reducing delivery times in order to seize a portion of this fast expanding market, the rivalry is expected to get more intense.

    Constraints Faced by the Fashion Sector

    Due to the extensive selection of products and the greater rate of returns from customers, the fashion category has always been one of the most difficult categories for e-commerce platforms in India since its inception.

    Although Myntra has over 40 million users that transact on an annual basis, the company is still exploring new ways to improve the pace at which it delivers its products.

    A number of the company’s services have been gradually improved over the years. In 2022, the company introduced a service called “M-Express,” which had the objective of delivering things within 24 to 48 hours in certain cities. The continuing trial of a delivery service that operates for four hours represents the next stage in the company’s quest to meet the ever-changing expectations of its customers.

    Myntra Business Model | How Myntra Makes Money
    Learn how Myntra’s business model and revenue model drive profits through diverse inventory, efficient supply networks, and innovative tech solutions.
    StartupTalkyNitin Konde

  • The Flipkart Sellers Are Upset Over the GST OTP Mandate

    A new requirement that requires sellers on Flipkart to authenticate their goods and services tax identification number (GSTIN) via an OTP (one-time password) authentication procedure has left many vendors confused.

    According to sellers, Walmart-owned Flipkart may be attempting to obtain their private GST data while posing as a verification procedure to get sellers’ GST credentials. Sellers further claim that no rationale has been given for starting the process.

    After vendors provide Flipkart with the OTP, the company can access their data through an API. All data collected before GSTIN registration would be available to the company.

    Merchants’ yearly turnover and sales on competing marketplaces like Amazon and Meesho can be found in the data, according to many merchants who spoke with the media. In addition, sellers shared a message they got from the company asking customers to authenticate their GSTINs using an OTP to avoid possible location blocking.

    Flipkart’s Clarification

    The One-Time Password (OTP) that sellers provide on the platform is a one-time process, according to a statement released by Flipkart. This process is designed to authenticate that the GST registration number belongs to a specific seller who is conducting business through Flipkart.

    Additionally, it is designed to prevent any unauthorized individual from manipulating a seller’s GST number. An official spokesperson for the corporation stated that this does not grant them access to the information that they have included in their GST reports.Even though

    Sellers’ Counter on the Above Clarification

    However, sellers have mentioned that Flipkart already validates their GST paperwork, PAN, and Aadhaar data during the initial setup phase. This is something that vendors have mentioned in a media report. Even though it is still reasonable to request OTP verification from new vendors, there is no justification for requiring existing merchants to go through the system.

    There are some vendors who have granted access to OTP to Flipkart because they do not want their sales over the holiday season to be negatively affected. An effort to steal data appears to have been made here. These procedures are not followed by any of the other marketplaces, including Myntra, which is owned by the Flipkart Group.

    Those who are knowledgeable in the field of finance believe that if Flipkart claims that the OTP verification is a one-time operation, then they may only do so to validate the registration. However, the submission of an OTP by a seller does provide the company with access to the information that sellers have submitted on the GST portal. When it comes to sellers, their concerns are not completely unwarranted.

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  • Redfynd: How It’s Simplifying Online Shopping with AI-Powered Search and Discovery

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    India’s online retail market is booming. It is expected to reach $325 billion by 2030, mainly because of the increased expansion of e-commerce in Tier 2 and Tier 3 cities. A company that is trying to make its mark by tapping into the growth of this industry is Redfynd.

    Redfynd is an AI–powered shopping search engine offering a wide range of products from almost all major online stores in India. With its advanced search features, customers can easily compare prices, sizes, and availability across multiple stores.

    In this article, let’s learn more about Redfynd, its founder, its business model, its revenue model, the challenges faced, growth strategies, and more.

    Redfynd – Company Highlights

    Company Name Redfynd
    Headquarters India
    Sector E-Commerce Retail
    Founder Divya Manjari
    Founded 2022
    Website redfynd.com

    Redfynd – About
    Redfynd – Industry
    Redfynd – Founder and Team
    Redfynd – Startup Story
    Redfynd – Vision and Mission
    Redfynd – Name and Logo
    Redfynd – Product/Services
    Redfynd – Business Model
    Redfynd – Revenue Model
    Redfynd – Launching Company Strategies
    Redfynd – Customer Growth and Retention Strategies
    Redfynd – Challenges Faced
    Redfynd – Marketing Strategy
    Redfynd – Competitors
    Redfynd – Future Plans

    Redfynd – About

    Redfynd is an innovative AI-powered shopping search and discovery platform designed to transform the online shopping experience for Indian shoppers. Founded with the vision to simplify and enhance the way consumers shop online, Redfynd aggregates millions of fashion and beauty products from over 100 leading e-commerce platforms across India. The platform provides a seamless, user-friendly interface that allows shoppers to easily find, compare, and purchase products all in one place.

    Redfynd revolutionizes online shopping with a personalized approach, using AI to recommend product deals based on individual styles and preferences. By doing so, it helps users make informed decisions quickly and efficiently, saving them time and money by helping them find the most relevant products at the best prices. Users also earn cashback for all valid purchases through the platform.

    Redfynd is more than just a shopping site; it is a comprehensive shopping assistant that caters to the nuanced needs of today’s digital consumers who value convenience, variety, and informed purchasing. Redfynd’s mission is to empower users with the technology to navigate through the millions of options shoppers across stores effortlessly and make smart purchases, making Redfynd the go-to destination for online shopping in India.

    Redfynd – Industry

    Redfynd operates in the fast-growing Indian fashion and beauty e-commerce sectors. The fashion e-commerce market in India is expected to grow to $19.6 billion by 2024, making up 18.7% of the total e-commerce market. It is projected to expand at an annual growth rate of 12.6%, reaching $31.5 billion by 2028. Similarly, the beauty and personal care market is forecasted to generate $31.51 billion in revenue by 2024, growing at a rate of 3% annually through 2028. Within this, the personal care segment is expected to reach $14.31 billion.

    Over the next five years, Redfynd plans to increase its user base from 1.5 million to 100 million. Redfynd is planning to launch a mobile app to optimize the shopping experience and attract a broader audience. The platform will continue to enhance AI-driven personalization to connect brands with their target consumers more effectively. Redfynd is also planning to partner with more brands to help improve their visibility and sales.

    The Rise Of E-commerce Industry In India
    Ecommerce market share of India is approximately $88 billion in 2022. Read about the growth and future of the industry in India.
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    Redfynd – Founder and Team

    Divya Manjari is the founder of Redfynd.

    Divya Manjari

    Divya Manjari - Redfynd Founder and CEO
    Divya Manjari – Redfynd Founder and CEO

    Manjari brings over 20 years of experience in retail and technology, having worked at some of the world’s leading retailers. Prior to founding Redfynd, she worked at Microsoft. She graduated from IIT Kharagpur in 2001 and completed an executive MBA from ISB in 2020.

    Manjari has spent her career at the intersection of retail and technology building solutions for merchandising & supply chains and rolling out e-commerce websites across continents.

    She is an avid online shopper and has spent thousands of hours on e-commerce as a user herself. It was a frustrating experience for her to hop across websites searching for products, filtering, and comparing to find what she needed.

    Manjari saw an opportunity to create a platform that offered convenience and ease of shopping by leveraging technology. Once she set on the journey to build Redfynd, she gathered the core team of Product and engineering through referrals, LinkedIn job posts, and Internshala.

    Redfynd Team

    Redfynd Team Members
    Redfynd Team Members

    At Redfynd, they operate with a fully remote, 10-member team, prioritizing flexibility and autonomy. Their team members work from locations of their choice and set their own schedules, aligning daily through morning standup meetings to ensure everyone is on the same page. This daily touchpoint helps them set priorities, address challenges, and maintain team cohesion. The company’s approach fosters a productive environment that supports work-life balance and effective team collaboration.

    Redfynd Hiring Approach

    Redfynd’s hiring philosophy centers on identifying and empowering proactive, hands-on individuals, prioritizing practical skills and the ability to solve problems independently over traditional credentials.

    Their process begins with skill-based assignments that assess candidates’s practical abilities and work ethic. This is followed by a hands-on interview where shortlisted candidates must demonstrate their previous work and tackle a live problem, showing their capability to perform under pressure. This approach ensures they select individuals who are not only technically proficient but also adaptable and resilient, essential traits for thriving in a startup environment.

    Redfynd – Startup Story

    The idea for Redfynd was born out of Manjari’s own frustration with online shopping. She was tired of hopping between multiple websites, comparing prices, and struggling to find what she wanted.

    She realized that there had to be a better way to shop online, and that’s when the idea for Redfynd started taking shape. To validate the idea, she conducted extensive research, talking to friends, family, and fellow shoppers to understand their pain points and what they wanted from an online shopping experience.

    Manjari also analyzed the market, looking at existing solutions and identifying areas for improvement. This research helped her refine the concept and create a clear vision for Redfynd.

    Redfynd – Vision and Mission

    Short-term Vision: Redfynd aims to transform the online shopping experience in India by leveraging advanced AI-driven search and discovery tools that simplify the process of finding and comparing products across multiple e-commerce platforms. Their immediate focus is to expand their user base and enhance their technology and user experience to offer a seamless and personalized shopping experience.

    Long-term vision: Redfynd’s long-term vision is to become the starting point for online fashion and beauty shopping for India’s 300 million online shoppers. The company envisions establishing itself as the go-to platform for smart shopping, where every search starts with them, leading the way in e-commerce innovation in India.

    Mission: Redfynd’s mission is to empower consumers by providing a unified platform that delivers comprehensive, accurate, and real-time information on millions of products from various e-commerce sites. The company strive to make online shopping effortless, cost-effective, and highly personalized, helping users make informed decisions quickly and with confidence.

    Core Belief and Motto

    Innovation in Shopping: Redfynd is committed to transforming the shopping experience by integrating cutting-edge technology to enhance consumer benefits and satisfaction.

    Redfynd Logo
    Redfynd Logo

    The name, tagline, and logo of Redfynd are deeply rooted in the essence of what its platform offers and Manjari’s personal passion for word puzzles. The name ‘Redfynd’ emerged from a playful wordplay that encapsulates their mission to redefine the shopping experience.

    It can be interpreted as ‘Redfynd’, highlighting their goal to transform how consumers find and compare deals. Alternatively, it blends ‘Red’ and ‘Find’, where ‘Red’ symbolizes the hot deals and savings available through its service, and ‘Find’ underscores its core functionality of helping users discover these opportunities.

    Redfynd’s logo—a stylized ‘R’ with an encompassing arrow—further reinforces this concept. The arrow signifies the ease and speed with which its users can access deals with just a ‘single click’. This visual element encapsulates its commitment to efficiency and user-friendly design, ensuring that the best deals are always easily accessible.

    Together, the name and logo not only represent Redfynd’s identity but also serve as a constant reminder of its dedication to simplifying and enhancing the online shopping experience for its users. Through these creative elements, the company communicates its value proposition clearly and effectively, making it instantly recognizable and memorable.

    Redfynd – Product/Services

    Redfynd is an AI-powered shopping search and discovery platform that simplifies and enhances the online shopping experience. It serves as a one-stop destination where users can find a wide array of fashion and beauty products from over 100 major e-commerce platforms in India, including Myntra, Ajio, and H&M. With a database of more than 5 million products, Redfynd aims to make online shopping more enjoyable, less time-consuming, and budget-friendly.

    How Redfynd Works

    Redfynd utilizes advanced artificial intelligence technologies, including natural language processing (NLP), computer vision, and machine learning, to sift through millions of products online. This enables the platform to offer features like visual and semantic search and personalisation, allowing users to find products that closely match their intent and preferences easily. Users can compare prices, check available sizes, and read customer reviews across various platforms, all in one place, which simplifies the decision-making process.

    Problems Solved by Redfynd

    Redfynd addresses several pain points in the traditional online shopping process:

    • Simplifying The Choices: Helps users find and navigate through all available choices easily by filtering and presenting products that best match users’ search criteria.
    • Time-Consuming Searches: Reduces the time spent hopping between different shopping sites through aggregated search results.
    • Informed Decision Making: Provides detailed product information, price comparisons, and customer reviews to help users make better-informed purchasing decisions.
    Redfynd Price Comparision
    Redfynd Price Comparision

    USPs and Innovations of Redfynd

    Unified Shopping Experience: Aggregates products from multiple e-commerce stores into a single platform, providing a seamless and cohesive shopping experience.

    AI-Driven Personalization: Utilizes AI to understand user preferences and shopping behaviors, thereby personalizing search results to suit individual tastes.

    Visual and Semantic Search Capabilities: Allows users to search using images, product URLs from 100+ stores, or nuanced queries, making it easier to find the exact products they are looking for.

    Pivotal Changes in Redfynd

    Redfynd has changed continuously to optimize it for a better shopping experience for users, but the core focus has always remained the same, leveraging AI to revolutionize the e-commerce experience for easier and smarter shopping for Indian shoppers across the globe. They have introduced several advanced features like advanced search and filtering, real-time price and size comparison, personalized recommendations, and a Redfynd rewards program that enables cashback through the platform.

    Redfynd – Business Model

    Redfynd’s business model is all about making online shopping easy for users and benefitting e-commerce platforms and brands by offering them different ways to add value:

    • Affiliate Marketing: By acting as an intermediary platform between users and e-commerce sites, Redfynd facilitates transactions and earns commissions.
    • Promotional and Visibility Services: By offering listing and promotional services, Redfynd helps brands enhance their visibility among potential customers.
    • Data-Driven Insights: Through its analytics services, Redfynd provides valuable market insights to brands, helping them make informed business decisions.

    Redfynd – Revenue Model

    Here are the different revenue streams of Redfynd:

    • Sales Commissions: Redfynd earns commissions from partner brands when users make purchases through links on its platform.
    • Listing Services: The platform offers listing services to retailers and select brands, providing them with enhanced visibility and promotional opportunities.
    • Targeted Advertising Services: Redfynd delivers advertising that targets shoppers with high purchase intent, ensuring a high return on ad spend (ROAS).
    • Analytics Services: Redfynd offers subscription-based and one-time fee services for trend analysis, assortment analysis, competitive intelligence, and pricing intelligence reports.

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    Redfynd – Launching Company Strategies

    Redfynd was initially launched as a beta version, introduced first to a network of friends and family. This approach allowed the gathering of valuable feedback and fine-tuning of the platform before the public launch.

    After refining the Minimum Viable Product (MVP) based on this initial feedback, Redfynd was successfully launched to the public. A crucial strategy in acquiring the initial 100 users involved making full use of search engine optimization (SEO).

    By ensuring that all data on the platform was effectively indexed by search engines, Redfynd captured organic traffic from potential users actively searching for better shopping options.

    Redfynd – Customer Growth and Retention Strategies

    Since the successful launch of Redfynd and the acquisition of its first 100 users primarily through search engine optimization, the company has expanded its strategies to include social media to significantly scale up its user base.

    Recognizing Instagram as a crucial platform for its target demographic—tech-savvy, fashion-conscious, and bargain-hunting shoppers—Redfynd has tailored its content to engage this audience effectively. The company’s posts leverage current trends to showcase the best deals, like the Barbenheimer-inspired Bollywood outfits post, which went viral with over a million views. This not only increased brand awareness but also highlighted its value proposition of providing the best deals.

    To drive traffic to the website and convert viewers into users, Redfynd launched giveaway contests that reward users for referral signups. This strategy not only boosted its user base but also encouraged community engagement and interaction. New signups gain access to several engaging features like wishlist creation, sharing capabilities, and price drop alerts. These features are designed to enhance the user experience, fostering greater interaction and repeat usage.

    To reach its initial milestone of 1,000,000 users, it implemented a strategic combination of marketing efforts focused on leveraging both digital and community-based channels.

    In addition to SEO, engaging content across social media channels helped maintain user interest and foster community interaction. Redfynd included personalisation and other features to improve retention. Together, these strategic efforts successfully attracted 1 million users, establishing a solid foundation for future growth.

    Redfynd – Challenges Faced

    Educating consumers about the benefits of Redfynd, particularly in a saturated e-commerce market, is a significant challenge. The platform, which combines cashback rewards with price comparison and personalized shopping experiences, requires clear and compelling communication to highlight its advantages over traditional shopping methods. This involves not only demonstrating immediate savings and enhanced convenience but also ensuring an intuitive user experience that can overcome consumer inertia and loyalty to established platforms.

    Short explainer videos have worked very well, as they can effectively communicate the benefits of Redfynd in a visually engaging and easily digestible format. These videos simplify complex ideas—like how Redfynd’s cashback system works or the advantages of price comparison—making it easier for consumers to understand and see the value in changing their shopping habits.

    Redfynd – Marketing Strategy

    The ‘price comparison’ campaigns have been very effective in emphasizing the value of using Redfynd and encouraging users to routinely check the platform to ensure they are getting the best deals. By directly addressing the misconception that one e-commerce platform always offers the best prices, it draws in users who are looking to make more informed purchasing decisions.

    Redfynd – Competitors

    One of the competitors of Redfynd in the industry is Fashiola.

    Redfynd – Future Plans

    Geographic expansion to the US and Europe is on the cards, where users from across borders can discover products sold by online stores in India that ship to the user’s location. Additionally, Redfynd plans to launch advanced features like AR stylist and voice search in local languages.

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    FAQs

    What is Redfynd?

    Redfynd is an AI-powered shopping search and discovery platform that simplifies and enhances the online shopping experience for Indian consumers.

    When was Redfynd founded?

    Redfynd was founded in 2022.

    Who is the founder of Redfynd?

    Divya Manjari is the founder of Redfynd.

    What are Redfynd’s future plans?

    Redfynd plans to expand geographically, launch advanced features like AR stylist and voice search, and target international markets.

    Who are Redfynd’s competitors?

    Competitors of Redfynd include platforms like Fashiola.

  • A Look at the Growing Trend of Platform Fees in Delivery Apps

    At the beginning of the new year, the two most prominent participants in the food delivery industry raised the platform fees by INR 1, which is equivalent to a 33 percent increase from INR 3 to INR 4. According to the predictions made by the media, the prices of consumer services would increase. This prediction was pretty much spot on thanks to Zomato and Swiggy, and it started on New Year’s Eve, which is the busiest day of the year for both of these companies.

    Platform fees are not restricted to food delivery apps; Myntra, the top fashion eCommerce platform in India, is presently charging a platform fee of ₹20 for each order that is placed on its app. These fees are a component of the methods that the corporations employ to enhance their profitability and maintain their business models. The implementation of such fees, on the other hand, might vary, and some businesses may experiment with greater prices in the future or alter them based on the demand for specific services.

    The Current Structure of Platform Fees
    Zepto Joins the Bandwagon
    Aiming for Financial Gain

    The Current Structure of Platform Fees

    The most dedicated Zomato and Swiggy customers had to make some choices at the start of the new year. Should they decide to reduce their reliance on these platforms or keep paying ever-increasing platform fees to stay on top of them?

    Starting on January 1, Zomato raised the platform fee from INR 3 to INR 4 per order in select areas. Unverified rumors circulated that on New Year’s Eve, Zomato briefly increased their platform fees to as much as INR 9 per order in several countries.

    The price increases were justified by Zomato as “business calls” made after considering several variables. Coincidentally, Zomato’s order volume shot up to higher than the volume over the last six years combined, and the platform fees surged the day after New Year’s Eve.

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    Zepto Joins the Bandwagon

    The innovative approach and unwavering commitment to satisfying customers’ demands have contributed to Zepto’s steady rise to prominence, positioning it as the third-largest rival in the fast commerce space. Zepto is challenging industry heavyweights such as Swiggy Instamart and Blinkit, which is owned by Zomato, with a reputation for itself and a market share of over 20%. During its rise to prominence, Zepto has been known for its thoughtful approach to implementing platform fees, as well as its focus on user experience and operational performance.

    In an attempt to boost income and operational efficiency, Zepto has decided to implement platform fees for a small number of users, which is different from the fee-free grocery order strategy of competitors Blinkit and Swiggy Instamart. Zepto’s plan, which starts at Rs 2 per order, follows the same model as established industries like eCommerce and restaurant delivery. Zepto emphasizes in its strategy introduction its commitment to sustainable growth and profitability over the long term and its willingness to try new things to stay ahead of the competition.

    Size of the Online Food Delivery Market Across India From 2020 to 2023, With Estimates Until 2026
    Size of the Online Food Delivery Market Across India From 2020 to 2023, With Estimates Until 2026

    Aiming for Financial Gain

    In addition to Zomato and Swiggy, other popular food delivery services like Uber, BigBasket, Myntra, and Dunzo impose extra charges (convenience charges, handling fees, and more) on top of the real delivery prices, which are typically discounted. Ola Prime Plus and Namma Yatri’s subscription plans for driver-partners are examples of new models that have emerged as a result of the revenue drive.

    The fashion eCommerce behemoth Myntra, which is owned by Flipkart, started charging a fee for returns, which is one of its main selling points. The goal here is to correct unit economics.

    According to Prosus, Swiggy’s principal investor, the company’s loss increased to $545 million in 2022 from $300 million the previous year, while Swiggy has not yet disclosed its financial results for FY23.

    Platform fees are opening the way for the company to show a clear path to profitability in the next few months, which is necessary for its 2024 IPO. Platforms like Swiggy and Zomato will compensate to some degree by charging customers directly, even if discounts will still be around.

    How much these fees are, how open they are, and how much value they give to everyone involved in the delivery process will determine if they are ethical.

    The openness of these fees is also very important. Any fees and their purpose should be made plain to both customers and eateries. In an ethical system, food delivery fees would be reasonable, helping to sustain the industry while not unfairly harming any one participant.

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  • Marketplaces Leverage Data: Powering Own Brand Launches

    In today’s digital era, eCommerce marketplaces like Amazon and Flipkart are making use of valuable data to launch their own brands, products, and services to capture the continually evolving retail landscape in India.

    The marketplaces own big data from across regions, customers, and platforms and utilize these informative details to introduce their own brands, which are more user-friendly, budget-friendly, and rightfully address the demands of customers. These successful brands like Solimo, Amazon Essentials, and Flipkart Smartbuy are becoming pioneers in fulfilling the customer’s needs and desires in the revolutionizing retail landscape. 

    Amazon, the largest eCommerce platform globally, announced in February that it is preparing to launch a new online marketplace in India called ‘Bazaar’, featuring cost-effective, unbranded fashion and lifestyle items.

    This article delves into the opportunities and challenges inherent in this transformation and explores how eCommerce marketplaces as well as offline retailers are reshaping the dynamics of power within the retail sector.

    Before going to the pros and cons of news brands, let’s first understand what is leveraging data and why marketplaces are doing it.

    What is Data Leveraging?
    Why Marketplaces Are Leveraging Data?
    How Marketplaces Leverage Data to Develop New Brands
    What Opportunities Data Leveraging Offers to a New Product Launch
    What Are the Challenges Faced by Marketplaces for Owning/Launching a Brand
    Reshaping Retail’s Power Dynamics

    What is Data Leveraging?

    Data leveraging is like having a superpower for running a business. It means using the information one possesses, whether it’s about customers, products, or market trends, to make smarter decisions and unlock new opportunities. 

    With data leveraging, businesses can personalize experiences, optimize operations, and stay ahead of the curve in today’s fast-paced world. It’s the secret sauce that turns numbers into insights and helps businesses thrive in the digital age.

    Why Marketplaces Are Leveraging Data?

    By leveraging data, marketplaces, and retailers can create seamless omnichannel shopping experiences that cater to the demands of modern consumers, millennials, and Gen Z. 

    By analyzing data points and collecting user information, big businesses can make solid business strategies that will help in reaching new users, continuing with old customers, addressing product gaps, meeting the growing demands, and presenting the best product with minimum cost and big savings. 

    These marketplaces can also make data-driven decisions based on real-time information, act on the insights, and derive new ways to measure performance, set strategic goals, and guide improvement in their product experience and marketing strategy.

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    How Marketplaces Leverage Data to Develop New Brands

    Marketplaces like Amazon India, Flipkart, Myntra, and Pepperfry leverage data in several ways to enhance their operations, improve customer experiences, and drive their business intelligence and growth. 

    In April 2023, Amazon emerged as the predominant online marketplace globally, with an average of approximately 4.8 billion visits that month. 

    Following closely behind was eBay, the second most-visited shopping site, which recorded around 1.2 billion visits. 

    Notably, both Amazon and eBay also held the top positions as the world’s leading online retailers in terms of mobile web traffic.

    Personalized Recommendation: They use data to give personalized product recommendations thereby enhancing the online shopping experience and increasing the likelihood of conversions and repeat purchases.
    For example, Flipkart’s private label, ‘Flipkart SmartBuy,’ offers a range of products designed specifically for the Indian consumer, including electronics, home appliances, and personal care items.

    Dynamic Pricing: They utilize data analytics to come up with products that are priced dynamically based on factors such as demand, competitor pricing, and customer behavior, optimizing revenue while remaining competitive.
    For example, Amazon India’s private label, ‘AmazonBasics,’ offers a wide range of affordable and reliable electronic accessories, catering to the needs of budget-conscious Indian consumers.

    Inventory Management: The data helps in understanding the appetite of the market. Marketplaces predict demand, manage inventory efficiently, and minimize costs while ensuring sufficient stock levels to meet customer’s demands.

    Seller Performance Management: Market platforms evaluate seller performances using data on product quality, fulfillment speed, and customer feedback. This data helps in providing them incentives for their self-made product and maintaining quality.

    Fraud Detection and Prevention: Big marketplaces like Amazon and Flipkart employ data analytics to identify and prevent fraudulent activities on the platform, thereby safeguarding themselves and ensuring trust and security for users.

    Supply Chain Optimization: Data analytics enable marketplaces to optimize supply chain operations, including demand forecasting, transportation route optimization, and inventory management, resulting in improved efficiency and reduced costs for their items.

    Customer Service Improvement: By analyzing customer feedback forms and service interactions, marketplaces identify areas that need improvement and enhance their overall customer service experience for their own items, thereby increasing customer satisfaction and loyalty.

    Market Insights and Trends: Leveraging data insights into market trends, competitor activities, and consumer preferences, marketplaces make strategic decisions regarding product offerings, marketing campaigns, and market expansion in the Indian retail segment.

    Here is a list of marketplaces that are active in India right now:

    These are some of the top online marketplaces in India, where you can sell your items and services and reach millions of customers by a click of a few buttons or by going personally to their big stores.

    Here Are a Few Examples of Marketplaces Launching Their Brands

    • Reliance Retail and Trent Ltd: They are actively targeting the emerging Gen Z consumer group through brands like Yousta, Foundry, and Zudio, catering to their preferences and lifestyles.
    • Nykaa: Known for its clean beauty and athleisure brands, Nykaa taps into popular market segments with offerings that resonate with its audience. Kay Beauty by Katrina Kaif is a notable example, focusing on inclusive makeup suitable for various skin tones.
    • Myntra and Amazon India: Collaborating with celebrities like Hrithik Roshan and Katrina Kaif, Myntra’s House of Pataudi and HRX, and Nykaa’s Kay Beauty co-launched with Katrina Kaif, contribute to branding and appeal to a wider audience.
    • Amazon India: With over 100 own-brands worldwide, Amazon has introduced India-specific brands like Tavasya and Anarva in addition to global offerings. While only 1 percent of Amazon.com’s sales come from private label brands, products like Amazon Essentials enjoy high conversion rates among browsing customers.

    What Opportunities Does Data Leveraging Offers to a New Product Launch

    Enhanced Customer Insights: Marketplaces have access to vast pools of customer data, enabling them to gain deep insights into consumer preferences, behaviors, and trends.

    Tailored Product Development: Armed with comprehensive data analytics, marketplaces can develop own-brand products tailored to meet specific customer demands and preferences.

    Competitive Advantage: By leveraging data-driven insights, marketplaces can create unique, high-quality products that stand out in the market, gaining a competitive edge over traditional retailers.

    In India, with over 600 million internet users and 185 million online shoppers, it ranks third globally in digital shopping, after the United States and China.
    This has led to a surge in Direct-to-Consumer (D2C) brands, which sell directly to consumers online, bypassing traditional distribution networks. The country currently hosts over 600 D2C brands, with the market projected to exceed USD 66 billion in 2023, as per Statista.

    Streamlined Operations: Data analytics facilitate efficient inventory management, pricing strategies, and supply chain optimization, leading to improved operational efficiency.

    Revenue Growth: Successful own-brand launches can drive incremental revenue streams for marketplaces, diversifying their revenue sources and bolstering profitability.

    Market Size of E-commerce Industry Across India From 2014 to 2018, With Forecasts Until 2030
    Market Size of E-commerce Industry Across India From 2014 to 2018, With Forecasts Until 2030

    What Are the Challenges Faced by Marketplaces for Owning/Launching a Brand

    • Data Privacy Concerns: The collection and utilization of customer data raise significant privacy concerns, necessitating robust data protection measures and compliance with regulations.
    • Brand Reputation Risks: Poorly executed own-brand products can damage the reputation of marketplaces, leading to loss of customer trust and loyalty.
    • Competition from Traditional Brands: Established brands may view marketplace-owned brands as direct competitors, leading to potential conflicts and market saturation.

    In India, the direct-to-consumer (D2C) market is poised for remarkable growth, projected to expand over 15 times from 2015 to 2025. In 2020, the D2C market was valued at USD 33.1 billion. 
    By 2025, it is expected to nearly triple in size, reaching USD 100 billion, with fashion and accessories emerging as one of the leading segments in India’s D2C landscape.

    • Quality Assurance: Maintaining consistent quality standards across a diverse range of own-brand products poses a challenge for marketplaces, requiring stringent quality control measures.
    • Balancing Transparency and Customization: Marketplaces must strike a balance between leveraging customer data for personalized experiences while ensuring transparency and ethical data practices.

    Reshaping Retail’s Power Dynamics

    Marketplace-owned brands are exerting a profound influence on retail’s power dynamics:

    • Disintermediation: Marketplaces are increasingly bypassing traditional manufacturers and retailers, and exerting greater control over the value chain.
    • Shift in Market Share: Own-brand products are capturing a larger share of the market, challenging the dominance of traditional products, brands, and retailers.
    • Data Monetization: Marketplaces are leveraging customer data not only to optimize own-brand offerings but also to generate additional revenue streams through targeted advertising and partnerships.
    • Democratization of Retail: The proliferation of own-brand products democratizes access to retail, allowing smaller sellers and entrepreneurs to compete on a level playing field.
    • Consumer Empowerment: With a plethora of choices and personalized experiences, consumers are empowered to make more informed purchasing decisions, driving market dynamics.

    Conclusion

    Data leveraging offers valuable opportunities to inform and optimize every stage of the new product launch process, from market research and development to marketing, sales, and ongoing performance monitoring. 

    The data-driven evolution of Indian marketplaces represents a revolution in the retail sector, offering unprecedented opportunities for innovation, research, and growth. By harnessing the power of data analytics, Indian marketplaces can differentiate themselves, reshape retail dynamics, and deliver unparalleled value to Indian consumers.

    As the Indian eCommerce market continues to evolve, the role of data-driven own-brands will only become more prominent, driving India’s retail sector into a new era of prosperity and innovation.

    By harnessing the power of data, businesses can increase the chances of a successful product launch and drive sustainable growth in the market, ultimately driving value for customers and stakeholders in a broader aspect.

    FAQs

    What is data leveraging, and why are e-commerce marketplaces utilizing it?

    Data leveraging involves using available information, such as customer data, product insights, and market trends, to make informed business decisions and unlock new opportunities. E-commerce marketplaces utilize data to personalize experiences, optimize operations, and stay ahead of competitors in the digital age.

    How do e-commerce marketplaces like Amazon and Flipkart leverage data to introduce their own brands?

    Marketplaces analyze customer data to create personalized recommendations, dynamically price products, optimize inventory management, and develop their own-brand products tailored to meet specific customer demands and preferences.

    What are the benefits of data leveraging for launching new product brands?

    Data leveraging enables marketplaces to gain deep insights into consumer preferences, behaviors, and trends, facilitating tailored product development, streamlined operations, and revenue growth through successful own-brand launches.

    What are some challenges faced by marketplaces in owning and launching their own brands?

    Challenges include privacy concerns related to data collection and utilization, risks to brand reputation from poorly executed own-brand products, competition from traditional brands, and maintaining consistent quality standards across a diverse range of products.

    How are marketplaces reshaping retail’s power dynamics through own-brand products?

    Marketplaces are bypassing traditional manufacturers and retailers, exerting greater control over the value chain, and capturing a larger share of the market. This democratization of retail empowers consumers with choices and personalized experiences, driving market dynamics and innovation.

    What opportunities does data leveraging offer for new product launches in the Indian market?

    Data leveraging offers opportunities for enhanced customer insights, tailored product development, competitive advantage, streamlined operations, and revenue growth in the rapidly evolving Indian eCommerce market.

    Which eCommerce marketplaces in India are actively launching their own brands?

    Marketplaces like Amazon India, Flipkart, Myntra, and Nykaa are actively launching their own brands, tapping into consumer preferences and market segments with offerings that resonate with their audiences.

    What role does data analytics play in ensuring the success of marketplace-owned brands?

    Data analytics enable marketplaces to optimize operations, enhance customer experiences, maintain quality standards, and make data-driven decisions throughout the product lifecycle, from development and marketing to sales and performance monitoring.

    How do marketplace-owned brands contribute to the overall growth and innovation in the Indian retail sector?

    Marketplace-owned brands drive growth and innovation by offering unique, high-quality products that stand out in the market, democratizing access to retail, and empowering consumers with choices and personalized experiences.

  • List of Top 12 Brands Endorsed by Anushka Sharma

    Anushka Sharma is a Bollywood actress and wife of the Indian cricket team captain Virat Kohli. She is widely known for her diverse roles in the Bollywood industry. She has earned a lot of love and respect in the Industry.

    In the world of celebrity endorsements, Anushka Sharma stands out as one of the most influential and sought-after actresses in India. With her talent, charisma, and beauty, she has captivated audiences both on-screen and off-screen. Alongside her acting career, Anushka has also made a mark in the world of brand endorsements. Let’s take a closer look at some of the top brands that have had the privilege of associating with this versatile actress.

    List of Top Brands Endorsed by Anushka Sharma

    Myntra
    Shyam Steel
    Nivea
    Rajnigandha Pearls
    Lavie
    Rupa & Company
    Kerovit
    Standard Chartered Bank
    Nush
    Pure Derm
    Elle 18
    Pantene

    Myntra

    Myntra is an e-commerce company that deals mainly with fashion. It was founded in the year 2007 in Bangalore, India. Myntra was later acquired by Flipkart in the year 2014.

    The company was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra had come up with an agreement with Anushka Sharma and Virat Kohli in the year 2019 to endorse the brand.

    It is estimated that Myntra had spent more than INR 10 crore for both of them as a fee for brand endorsement. The idea behind the endorsement was to show the close relationship between Cricket and Bollywood through Anushka Sharma and Virat Kohli.

    Myntra’s collaboration with Anushka Sharma has been a win-win situation. The brand has leveraged her popularity and credibility to reach a wider audience, while Anushka has contributed to enhancing Myntra’s brand value and positioning it as a go-to destination for fashion-forward individuals.

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    Shyam Steel

    Shyam Steel, a leading steel manufacturing company, is proudly endorsed by Anushka Sharma in the year 2021. Anushka Sharma’s association with Shyam Steel has been a successful collaboration that highlights her influence in the construction and real estate sectors. As the face of the brand, Anushka’s strong presence and credibility have helped strengthen Shyam Steel’s market position and brand recognition.

    Anushka Sharma’s endorsement has played a significant role in showcasing the brand’s superior quality and reliability to consumers and industry professionals alike.

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    Nivea

    Nivea, a renowned skincare brand, roped in Anushka Sharma as its brand ambassador in the year 2013. Her flawless skin and natural beauty made her a perfect fit for Nivea’s products. Through her association, Anushka effectively communicated the brand’s message of healthy skincare and self-care routines.

    In addition to endorsing Nivea’s range of skincare products, Anushka Sharma has also been associated with Nivea Men, a popular brand catering specifically to men’s grooming needs.

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    Rajnigandha Pearls

    Rajnigandha Pearls, a product of the esteemed DS Group, is a renowned tobacco-based mouth freshener that has gained popularity among consumers. With a rich heritage dating back to 1929, DS Group, founded by Lala Dharmpal Sugandhi and Satyapal Sugandhi, has established itself as a leading player in the Indian market.

    In 2019 Priyanka Chopra was replaced by Anushka Sharma to be the face of Rajnigandha. Rajnigandha Pearls found an ideal brand ambassador in Anushka Sharma to represent their premium mouth freshener. With her charm, grace, and a charismatic screen presence, Anushka has effectively portrayed the essence of Rajnigandha Pearls.

    Lavie

    Lavie is a handbag brand of India which was first showcased in 2010. Lavie offers a wide range of handbags for women which include totes, satchels, hobos, sling bags, clutches, and wallets, etc. The brand also blends sports with fashion and function offering sporty backpacks and duffle bags.

    In 2018, Lavie has found a perfect brand ambassador in the talented Bollywood actress Anushka Sharma. Known for her impeccable sense of style and fashion-forward choices, Anushka Sharma perfectly embodies the essence of Lavie.

    Anushka Sharma’s association with Lavie has added a touch of glamour and elegance to the brand’s image. Her influence and popularity have helped Lavie reach a wider audience and establish itself as a coveted name in the fashion industry.

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    Rupa & Company

    Rupa, a prominent knitwear brand in India, has established itself as one of the largest players in the industry. With its inception in 1985 and headquartered in Kolkata, Rupa specializes in producing a wide range of innerwear, casual wear, and sleepwear for men, women, and kids.

    Under its umbrella, Rupa boasts several well-known brands, including Frontline, Euro, Bumchums, Thermocot, and Macroman. These brands cater to different segments of the market, offering premium quality products that prioritize comfort and style.

    In 2018, Rupa secured the endorsement of the talented Bollywood actress Anushka Sharma for one of its flagship products, Softline Leggings. Anushka Sharma, known for her fashion-forward choices and immense popularity, perfectly represents the brand’s values of elegance, comfort, and versatility.

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    Kerovit

    Kerovit, a renowned sanitary ware brand, is a part of Kajaria Ceramics Limited, India’s largest manufacturer of wall and floor tiles. In 2017, the talented actress Anushka Sharma joined forces with the company as its brand ambassador, lending her star power to endorse Kerovit’s products.

    Anushka Sharma’s association with Kerovit is characterized by her shared values of youthfulness, modernity, intelligence, and style. In a message featured on the official website of Kajaria Ceramics Limited, Anushka expressed her belief that Kerovit embodies the same qualities that she represents. She emphasized that Kerovit is tailored for the young and contemporary India, making it the perfect choice for individuals seeking modern and stylish sanitary ware solutions.

    Standard Chartered Bank

    Standard Chartered Bank, a multinational financial and banking institution of British origin, has a rich history that dates back to 1969. The bank’s establishment was the result of a merger between two renowned banks, namely the Standard Bank of British South Africa and the Chartered Bank of India, Australia, and China.

    Headquartered in London, England, Standard Chartered Bank operates on a global scale, with a notable focus on Asia, the Middle East, and Africa. While the bank does not engage in retail banking within the UK, it derives approximately 90% of its profits from these regions.

    In 2018, Standard Chartered Bank welcomed the talented actress Anushka Sharma as its brand ambassador. With her remarkable popularity and influence, Anushka Sharma joined forces with the bank to represent and endorse its services.

    Anushka Sharma’s association with Standard Chartered Bank signifies the bank’s commitment to providing reliable financial solutions to its diverse customer base. As the bank’s brand ambassador, she serves as a trusted face, showcasing the bank’s values and establishing a strong connection with its target audience.

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    Nush

    Nush, an exclusive clothing brand, is the brainchild of Anushka Sharma herself. With a vision to make her personal style accessible to women everywhere, Nush offers a diverse range of fashionable clothing options. The brand focuses on western wear, encompassing both evening wear and casual wear.

    As the owner of Nush, Anushka Sharma takes on the role of brand ambassador and passionately promotes it through various social media platforms. Her active involvement in endorsing the brand reflects her deep connection and belief in its quality and style.

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    Pure Derm

    Pure Derm, a popular shampoo brand, falls under the umbrella of Hindustan Unilever Limited (HUL), a renowned consumer goods company. With its inception dating back to 1933, HUL has its headquarters in Mumbai, India.

    Positioned as an effective anti-dandruff shampoo, Pure Derm offers three distinct variants: Dandruff Protect, Mint Cool, and Anti-Hairfall. These variants cater to different hair concerns while providing the necessary care and protection against dandruff-related issues. The brand made its debut in February 2018, captivating the market with its innovative formulas and promising results.

    Recognizing the brand’s potential, Anushka Sharma, a prominent Bollywood actress, joined forces with Pure Derm in the same year. Anushka Sharma’s association with the brand as its brand ambassador further elevated its popularity and instilled trust among consumers.

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    Elle 18

    Elle 18, a renowned brand under Hindustan Unilever Limited (HUL), made its debut in 1997. Specifically designed for college-going girls, the brand offers a diverse range of products to enhance their beauty and style. From Nail Pops and Colour Pop liners to kajal, lipstick, lip gloss, lip balm, foundation, perfumes, and more, Elle 18 has become a go-to brand for young women seeking trendy and affordable cosmetics.

    In 2016, the talented actress Anushka Sharma became the brand ambassador for Elle 18, further elevating its popularity and connecting with its target audience. Anushka Sharma’s association with the brand added credibility and resonance to its marketing campaigns, capturing the attention and loyalty of young consumers across the country.

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    Pantene

    Anushka Sharma is also known for her association with Pantene, a renowned hair care brand. As the brand ambassador, she has beautifully represented the essence of Pantene’s products and the importance of maintaining healthy and beautiful hair. Anushka’s partnership with Pantene began in 2013 and has continued to showcase the brand’s commitment to providing effective hair care solutions for women. Her radiant and lustrous locks have perfectly complemented the brand’s messaging, making her a natural fit for Pantene’s endorsement.

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    Conclusion

    Anushka Sharma’s journey as a brand ambassador has been a testament to her versatility and appeal. From skincare and haircare to ethnic wear and makeup, she has left an indelible mark on various industries. Her endorsements have not only boosted brand awareness but also added credibility and relatability to the products she represents. With her magnetic presence, Anushka Sharma continues to be a sought-after choice for brands looking to make an impact in the market.

    FAQs

    Which are the top brands endorsed by Anushka Sharma?

    Anushka Sharma has endorsed several top brands, including Myntra, Rajnigandha Pearls, Lavie, Rupa & Company, Kerovit, Standard Chartered Bank, Nush (her own brand), Pure Derm, and Elle 18.

    What companies does Anushka Sharma own?

    Anushka Sharma is the proud owner of Nush, a fashion brand specializing in women’s apparel.

    What is the net worth of Anushka Sharma?

    The net worth of Anushka Sharma is 255 crore ($35 million).

    How much does Anushka Sharma charge for brand ambassador?

    Anushka Sharma commands INR 10 crore annually from endorsements and charges INR 3.5 to 5 crore per endorsement as a brand ambassador.

    How Anushka Sharma earn money?

    Anushka Sharma earns money through various sources, including acting in films, brand endorsements, and her own fashion brand, Nush. Her successful career and entrepreneurial ventures contribute to her financial success.

  • Top 12 B2C Ecommerce Websites Dominating the Indian Market

    ‌‌From Amazon to Pepperfry, the eCommerce industry thrives in India, especially in B2C eCommerce companies. In fact, India is ranked first in the fastest-growing eCommerce market globally, with an estimated market value of $16.6 trillion by 2022.

    B2C means business-to-consumer, which refers to the business model where the companies directly sell their products to consumers. The market offering B2C services has gained speed in recent years. According to the report by Grand View Research, the B2C eCommerce industry is set to reach a valuation of $7.65 trillion by the year 2028.

    This brings us to the article’s primary content, top B2C eCommerce companies across India. So, let’s get started.

    List of top B2C eCommerce companies in India

    Amazon
    Flipkart
    FirstCry
    Paytm Mall
    Snapdeal
    Myntra
    1mg
    LimeRoad
    Shopclues
    Pepperfry
    BookMyShow
    Nykaa

    Amazon

    Founded 2013
    Founders Jeff Bezos
    Headquarters Seattle, Washington (USA)
    Category Ecommerce
    Website amazon.in

    Amazon Website
    Amazon Website

    When it comes to B2C eCommerce websites, Amazon tops the list. The company was initially started in the United States as an online bookstore and was later converted into a marketplace for other products. Initially, it was created as a platform where customers could purchase books on a wide range of subjects.

    With time, Amazon grew into an eCommerce site with monthly visitors of over 322.54 million, as per the 2010 data. And it became widely popular in the Indian eCommerce industry. Today, the company reached out to a total of 89 percent of the Indian audience.

    Flipkart

    Founded 2007
    Founders Sachin Bansal, Binny Bansal
    Headquarters Bengaluru, India
    Category Ecommerce
    Website flipkart.com

    Flipkart Website
    Flipkart Website

    Founded by two former Amazon employees, Binny Bansal, and Sachin Bansal, in 2007, Flipkart is a well-known privately hosted eCommerce website in India. After its highest acquisition of 16 billion in 2018 by Walmart, Flipkart now comes under the ownership of Walmart. The company owns 39.5 percent of the market share of the Indian eCommerce industry, with the most significant competition from none other than Amazon.

    Flipkart gained massive popularity due to its Big Billion Days Sale, where it reached a large audience base by offering huge discounts on its merchandise of all categories. With a solid online presence, Flipkart is considered one of the best eCommerce websites following the B2C business model.

    FirstCry

    Founded 2010
    Founders Amitava Saha and Supam Maheshwari
    Headquarters Pune, India
    Category Online Baby Products
    Website firstcry.com

    FirstCry Website
    FirstCry Website

    FirstCry is considered the best eCommerce platform for babies and children’s merchandise, following a B2C business model. The product quality and variety offered by FirstCry are excellent and worth all the praise. It provides more than 200,000 products from over 5,000 manufacturers. FirstCry was introduced in 2010 by Amitava Saha and Supam Maheshwari.

    In addition to its eCommerce platform, Firstcry also operates physical stores across the country, which allows customers to experience its products before making a purchase.

    The website has also launched its own private-label brands to offer quality products at affordable prices. FirstCry has over 400 outlets across India, covering cities like Hyderabad, Bangalore, Mumbai, Chennai, Kolkata, and many more.

    Paytm Mall

    Founded 2016
    Founders Vijay Shekhar Sharma
    Headquarters Bengaluru, India
    Category Ecommerce
    Website paytmmall.com

    Paytm Mall Website
    Paytm Mall Website

    Yes, you heard it right. Paytm isn’t limited to digital payments and financial services; it has also expanded to eCommerce. In 2016, Paytm introduced an online shopping platform based on the B2C business model, Paytm Mall.

    From all kinds of clothing to exclusive gadgets to home furnishing, you can find everything at Paytm Mall. As per the reports published by findly, Paytm Mall is estimated to receive 60 million orders in a month.

    Paytm Mall offers high-quality products at affordable pricing. Plus, you can use different coupons for discounts and cashback offered by Paytm Mall.

    Snapdeal

    Founded 2010
    Founders Kunal Bahl, Rohit Bansal
    Headquarters Gurgaon, India
    Category Ecommerce
    Website snapdeal.com

    Snapdeal Website
    Snapdeal Website

    With an estimated monthly visitor count of 56.41 million, Snapdeal is considered an eCommerce giant with a B2C business model. It’s an online shopping platform with various products from different categories such as electronics, clothing, home decor, books, beauty, and many more. Among these, Snapdeal’s electronic category is the largest shopped one.

    This eCommerce platform was launched in 2010 and has attracted top investors such as Softbank, Alibaba Group, and Foxconn.

    Myntra

    Founded 2007
    Founders Mukesh Bansal, Ashutosh Lawania, Vineet Saxena, Sankar Bora, and Raveen Sastry
    Headquarters Bengaluru India
    Category Ecommerce
    Website myntra.com

    Myntra Website
    Myntra Website

    Myntra is among the premier fashion, lifestyle, and home eCommerce platforms with a B2C business model. It has around 48.03 million monthly visitors. It earned impressive profit and popularity after the acquisition of Jabong.com, its competitor in the market.

    Myntra is known for its fantastic collection of high-end fashion from top brands all around the globe and as per 2012 data, Myntra added more than 350 Indian and Foreign brands to its manufacturer’s list. Plus, it has many private clothing labels, such as HRX and Moda Rapido, which are exempted from expansion vastly.

    The website is also a fashion retailer with a wide range of products from international to local brands in all sections.

    Estimated Retail Ecommerce Sales in India in Million US Dollars from 2016-2022
    Estimated Retail Ecommerce Sales in India in Million US Dollars from 2016-2022

    1mg

    Founded 2013
    Founders Prashant Tandon, Gaurav Agarwal, Vikas Chauhan
    Headquarters Gurugram, India
    Category Healthcare
    Website 1mg.com

    1mg Website
    1mg Website

    1mg is categorized as an Indian online pharmacy founded in 2015 by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan. 1mg offers a wide range of healthcare products including medicines, healthcare devices, health supplements, personal care products, and more. The website features products from over 3,000 brands and has over 2 lakh products available on its platform.

    1mg also provides features such as online medicine ordering, diagnostic tests booking, and wellness package booking to provide a comprehensive healthcare experience to its customers. In addition to healthcare products and services, 1mg also provides health-related content through its blog and social media channels.

    LimeRoad

    Founded 2012
    Founders Prashant Malik, Manish Saksena, Ankush Mehra, and Suchi Mukherjee
    Headquarters Gurugram, India
    Category Fashion Ecommerce
    Website limeroad.com

    Limeroad Website
    LimeRoad Website

    Headquartered in Gurugram, LimeRoad is a pretty famous fashion and clothing eCommerce website following B2C business models. The company was founded in 2012 with the specification of online shopping. It was founded by Prashant Malik, Manish Saksena, Ankush Mehra, and Suchi Mukherjee.

    In its initial three funding rounds, the company raised 50 million USD. LimeRoad is the first-ever women’s social shopping platform in India. It also offers a wide range of categories dealing with men, women, and kids.  

    Shopclues

    Founded 2011
    Founders Sandeep Aggarwal, Radhika Aggarwal and Sanjay Sethi
    Headquarters Gurugram, India
    Category Online Shopping
    Website shopclues.com

    Shopclues Website
    Shopclues Website

    Shopclues is another online shopping company based in Gurugram, Haryana, India, founded by Radhika Aggarwal, Sandeep Aggarwal, and Sanjay Sethi in 2011. With revenue of above $40 million and 1080+ employees, the company has established a strong image in the marketplace. It’s a privately owned company that specializes in online shopping.

    ShopClues operates on a marketplace model where it connects buyers and sellers on its platform. The website has over 5 crore products from 9 lakh+ merchants across 3,300+ categories. Apart from the regular products, ShopClues also offers several exclusive features like Sunday Flea Market, Wholesale, and IndiMarket which showcase products from small and medium-sized businesses in India.

    Pepperfry

    Founded 2011
    Founders Ambareesh Murty & Ashish Shah
    Headquarters Mumbai, India
    Category Home Decor and Furniture
    Website pepperfry.com

    Pepperfry Website
    Pepperfry Website

    Pepperfry is a popular eCommerce B2C website in India that primarily focuses on home decor and furniture. The website was launched in 2012 by Ashish Shah and Ambreesh Murthy. Pepperfry has become one of the leading online shopping destinations for furniture and home decor in India.

    They offer products from over 10,000 sellers and has over 1.2 lakh products available on its platform. It also has more than 100 outlets across 57 cities in India. The website also has a feature called “Studio Pepperfry” which is a concept store where customers can get a hands-on experience with the products before making a purchase.

    BookMyShow

    Founded 2007
    Founders Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande
    Headquarters Mumbai, India
    Category Online Ticket Booking
    Website bookmyshow.com

    BookMyShow Website
    BookMyShow Website

    BookMyShow is a popular eCommerce B2C (business-to-consumer) website in India that primarily focuses on providing online ticket booking services for movies, events, and other entertainment activities. The website was launched in 2007 by Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande.

    BookMyShow offers a range of services including movie ticket booking, event ticket booking, sports event ticket booking, play and theater ticket booking, and more. The BookMyShow website features listings of events, movies, and activities happening in various cities across India. They also provide reviews and ratings of movies, events, and activities to help customers make informed decisions.

    Nykaa

    Founded 2012
    Founders Falguni Nayar
    Headquarters Mumbai, India
    Category Cosmetics, Beauty, Personal Care
    Website nykaa.com

    Nykaa Website
    Nykaa Website

    Nykaa is a popular eCommerce B2C website in India that primarily provides beauty and wellness products to its customers. It was launched in 2012 by Falguni Nayar. Nykaa offers a wide range of beauty and wellness products including makeup, skincare, hair care, personal care, fragrance, wellness, and more.

    The website features products from over 1,500 brands and has over 2 lakh products available on its platform. It also provides content related to beauty and wellness through its blog and social media channels.

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    Conclusion

    In conclusion, with the massive adaptation of machine learning, consumers are getting more personalized services from B2C eCommerce companies. The best thing about B2C websites is the level of convenience and security they provide consumers.

    It shows products based on the previous purchasing history of the users to fulfill their unique needs. These above-mentioned B2C eCommerce websites are truly extraordinary with their services and products. And because of this only, the competition within the eCommerce industry is relatively high, which is also the reason for its growth.

    FAQs

    Which is India’s number 1 eCommerce company?

    Flipkart is considered India’s number 1 eCommerce company with 39.5% of the market share from the Indian eCommerce industry.

    Is Zomato a B2C?

    Yes, Zomato is a B2C company.

    Who is the father of eCommerce in India?

    K Vaitheeswaran is considered the father of eCommerce in India.

    What are B2C website examples?

    Some of the B2C website examples are Amazon, Flipkart, Myntra, LimeRoad, Pepperfry, Shopclues, 1mg, Snapdeal, Paytm Mall, Firstcry, etc.

  • How is AI Being Used in Fashion Industry?

    The fashion industry is no more about just making and selling clothes. Anybody who thinks they’ll set up a good-looking website, put tons of choices, and hope that customers will follow is living in La La Land.

    It doesn’t work like that anymore. The fashion industry is leveraging the latest advancements in technology to boost sales and clientele. Social media is flooded with DIYs, small fashion brands, and fashion giants so it’s safe to say that the market is booming with options for customers.

    Projected Revenue of the Indian Fashion Industry from 2017 to 2027
    Projected Revenue of the Indian Fashion Industry from 2017 to 2027

    Brands are shifting towards AI to make their voice heard and stand out from the clutter. AI will be an inseparable part of our life. Predictions show Revenue of the Indian Fashion Industry will grow 16.32% annually (CAGR 2022-2027) to reach $39.42 billion by 2027. From automated messages to attention-grabbing notifications, from suggesting sizes to customers to building preferences, fashion brands all over the world are using AI to their benefit.

    Demand and Supply Projection
    Automated Clothes Sorting
    Inventory checks and Re-stocking
    Designing Clothes
    Personalized Recommendations

    Here’s how AI is being used in the Fashion Industry:

    Demand and Supply Projection

    Brands like H&M are sitting on huge amounts of unsold clothing that will lead to lost money. This happens because nowadays brands focus on producing bulk clothing as per the latest trends which go out of fashion swiftly, making room for new trends and thus, production of more new clothes. This costs brands a lot of money and also contributes to wastage.

    Brands are now using AI to predict sales according to trends, product type, color, price, and range factors. This is helping brands minimize the extra product and generate increased revenue as there is less money wastage. Returns are also reduced due to smart prediction of demands.

    Automated Clothes Sorting

    AI Robots used for Sorting Clothes
    AI Robots used for Sorting Clothes

    Sorting and arranging clothes can be a difficult task as it requires labor and time. Most warehouses have people doing it for you and they cannot work 24/7. It is also costly and ineffective. Therefore, big brands like GAP are testing AI to sort clothing for you according to size, color, or preferences that can be just put into a box and shipped to your house via a drone. Through deep learning, the robot can be trained to handle fragile items like sunglasses more gently than jeans.

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    Inventory checks and Re-stocking

    Malls and stores are being monitored by a camera that tracks the product that is out of stock. They can automatically inform the manufacturer about the shortage. To make it even more efficient, the functioning is such built that they scan data to confirm whether the same product is lying in some other store and being sold so that it can be brought to another store. This reduces wasteful manufacturing and saves money.

    Designing Clothes

    Use of AI for Designing Clothes
    Use of AI for Designing Clothes

    Yes, you read that right. Your clothes might be designed by a robot rather than a human. Popular online fashion retailers like Amazon and Myntra are using AI to generate designs for clothes.

    One of the brands on Myntra, Moda Rapido, sells clothes designed by robots. They take inspiration from data about customer preferences and social media trends. Fascinating right? We thought we are far from robots and here they are designing clothes for us.

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    Personalized Recommendations

    Myntra using AI for Clothes Recommendation
    Myntra using AI for Clothes Recommendation

    AI is making the lives of fashion retailers easy by providing them with sorted data as per the likes of the customers. Earlier, we would see the clothes and find out what works for us but now, we get recommendations of clothes that we might like. This is done by AI by carefully analyzing previous orders and finding out color, style, and size preferences.

    Conclusion

    AI is changing the future of the fashion industry for the better. It is proven to be more sustainable, cost-effective, and user-friendly. But they will also cost many employees their jobs, not only in the lower posts but also as designers. Let’s see if robots can be great designers. For now, it can be concluded that we are much closer to the age of robots than we’d like to think.

    FAQs

    How AI is used in the fashion industry?

    AI is used in the fashion industry to help improve the efficiency of manufacturing processes. AI systems are also used to spot defects in the fabric.

    Which industries use AI the most?

    Healthcare, Education, and Marketing are the sectors that employ AI the most.

    Can AI design clothes?

    Fashion designers are increasingly using artificial intelligence to design clothes as a tool for innovation.

    How can Machine Learning be used in fashion?

    Machine Learning uses existing fashion trends and customer data to produce a model to fit the market need. It boosts the design process.

    What fashion brands use Artificial Intelligence?

    • Nike
    • Zara
    • Dior
    • H&M
    • Macy’s
    • Nordstrom