A few years ago, selling online in India meant figuring out Amazon or Flipkart and hoping for the best. Today, things look very different. Small businesses, local shopkeepers, even individual resellers now have dozens of platforms to choose from; some built for specific niches like fashion or electronics, others open to just about everything.
That variety is both exciting and overwhelming. A platform that works for one seller may not be right for another. Fees, the kind of buyers you want to reach, and even the delivery network can decide whether your online shop struggles or takes off.
This article walks you through the most reliable online selling platforms in India right now, explains what each one is best at, and gives you a few tips on how to pick the one that fits your products.
Searching the right online marketplace is a crucial step because it can make or break your business growth. Each platform comes with its key features, so the ultimate decision depends on what you sell, who your buyer is, and how much you are ready to invest.
Know your requirements: If you are an individual creator or a new brand, choose a marketplace that aligns with your long-term goals and provides the right tools to scale.
Check the costs: Every platform has its own fee model. Factor in listing fees, commissions, logistics costs, and hidden charges before you commit.
Match your products: Choose your marketplace wisely because it should be a natural fit for what you sell. For example, handcrafted items perform best on Etsy, while baby products are a better choice for FirstCry.
Global reach, auction listings, Global Shipping Program
Buyers in 180+ countries, 1.7B+ listings
Listing + commission fees
Myntra
Fashion, lifestyle, beauty
Niche-focused audience, seller control, dedicated customer support
60M+ active users
Commission-based, category-specific
Meesho
Small businesses, resellers, budget items
Zero commission, no penalties, smart recommendations
140M+ (14 crore+) Indian customers
Zero commission (except ads GSTIN req.)
Nykaa
Beauty, wellness, cosmetics, fashion
Targeted beauty-focused buyers, influencer marketing, logistics support
Loyal beauty/wellness audience
Commission + logistics charges
Facebook Marketplace
General products, testing new products
Easy mobile setup, AI-driven recommendations, Messenger chats, ad support
2.7B global users, growing in India
No listing fee (ads are paid)
FirstCry
Baby, kids, maternity products
Targeted parent audience, large child/maternity catalog
India’s biggest baby products base
Commission-based
WhatsApp (Biz + API)
Small sellers, D2C brands, direct engagement
Free app with catalog, API for automation, CRM/chatbot integration, bulk messages
500M+ users in India (2B+ global)
Free app; API is paid
AJIO
Fashion, accessories, home, beauty
Reliance network reach, easy interface, affordable to luxury range
10M+ customers
Commission-based
Amazon India
Amazon – Top Online Selling Platforms in India
Amazon is still the biggest name in Indian e-commerce, which is trusted by around 76% of shoppers. Amazon India holds the top-most preferred online marketplace, trusted by approx 76% of shoppers. Beyond its reach, the real value lies in how easy it makes selling online.
Amazon Seller App: Useful for managing orders, pricing, and customer queries.
Amazon Seller Central: A dashboard to list products, track inventory, advertise, and access support.
Fulfillment by Amazon (FBA): Store products in Amazon warehouses while handling packaging, shipping, and delivery.
Transparent Pricing & Secure Payments: Clearly defined fees and payouts directly to your bank every 7 days, including Cash-on-Delivery orders.
Additionally, other advantages include inventory management, real-time sales tracking, customer feedback monitoring, and access to exclusive seller programs.
Flipkart
Flipkart – Top Online Selling Platforms in India
Flipkart is also popular for being India’s second-largest online marketplace with a huge customer base of over 400 million registered users. It offers more than 150 million products across 80+ categories, making it an ideal platform for fashion, electronics, and home appliances.
Benefits of selling on Flipkart:
List your products without paying any extra charge.
Reach millions of shoppers across India instantly.
Offer convenience to buyers with COD, UPI, cards, and wallets.
eBay
eBay – Top Online Selling Platforms in India
eBay is one of the original giants of online marketplaces and is still a favorite for resellers worldwide. From vintage collectibles to second-hand electronics, eBay gives sellers access to 1.7 billion+ active listings and buyers across 180+ countries. It’s the perfect platform whether you’re a casual seller or building a global resale business.
Benefits of selling on eBay:
Global reach: Sell across international markets with ease.
Auction-style listings: Stand out with competitive bidding and higher chances of profit.
Global Shipping Program: eBay handles international shipping, making cross-border selling hassle-free.
Myntra
Myntra – Top Online Selling Platforms in India
Myntra is one of India’s top destinations for fashion and lifestyle, specializing in clothing, activewear, kids’ products, home & living, and beauty. Myntra has up to 60 million active users, making it a powerful channel for sellers in the fashion space.
Benefits of selling on Myntra:
Full control over product listings and inventory management.
Dedicated customer service to handle buyer queries and returns.
Niche-focused audience, ensuring higher conversions for fashion and lifestyle brands.
Meesho
Meesho – Top Online Selling Platforms in India
Meesho has quickly grown into India’s largest online reselling and shopping platform, attracting over 14 crore+ customers across the country. With 700+ categories, it’s a favorite among small businesses and first-time sellers looking to start with zero upfront costs.
Benefits of selling on Meesho:
Zero commission fees: Keep 100% of your profits.
No penalty charges: Seller-friendly policies with minimal risk.
Smart recommendations: Product and price suggestions to boost growth.
To advertise on Meesho, sellers must provide a valid GSTIN. With its low entry barriers and huge customer base, Meesho is one of the best platforms for new entrepreneurs to begin selling online.
Nykaa is a leading marketplace for beauty, cosmetics, wellness, and fashion, with a strong online presence and 100+ offline stores across India. It has become a trusted brand for premium and affordable beauty products, attracting a loyal customer base that values quality and variety.
Benefits of selling on Nykaa:
Targeted customer base with a strong focus on beauty and wellness.
Marketing & promotions through influencer collaborations and campaigns.
End-to-end logistics, including warehousing, packaging, and shipping support.
Facebook Marketplace
Facebook Marketplace – Top Online Selling Platforms in India
Facebook Marketplace offers one of the biggest opportunities to sell products online, with 2.7 billion monthly users worldwide. In India, its popularity is growing fast, thanks to its ease of use and integration with social networks.
Benefits of selling on Facebook Marketplace:
Mobile-friendly and easy to use for both buyers and sellers.
Personalized shopping experience with AI-driven recommendations.
Direct communication with customers via Messenger.
Test new products quickly without heavy investment.
Targeted ad support through Facebook’s powerful algorithm.
Anyone 18 years and above can shop or sell here, and sellers can list almost anything since there are fewer restrictions compared to other platforms.
FirstCry
FirstCry – Top Online Selling Platforms in India
FirstCry is India’s largest online marketplace dedicated to newborns, babies, and kids. It caters specifically to parents looking for trusted products for their little ones. From baby essentials to kids’ fashion, toys, and maternity needs, FirstCry provides sellers with a highly targeted audience already searching for child-focused products.
Benefits of selling on FirstCry:
Reach parents and families actively shopping for baby and kids’ items.
Sell clothes, footwear, toys, diapers, maternity essentials, and more.
India’s biggest platform for child and maternity categories.
WhatsApp (Business + API)
WhatsApp (Business + API) – Top Online Selling Platforms in India
WhatsApp has become a powerful sales channel for businesses of all sizes. It offers a direct, mobile-first, and personal way to engage customers and drive sales.
WhatsApp Business App (Free):
Set up a profile & product catalog
Use quick replies, labels, and auto-replies
Best for small businesses and solo sellers
WhatsApp Business API (Paid):
Automate order updates & customer support
Send bulk offers and marketing broadcasts
Integrate with CRMs and chatbots for scale
From product inquiries to purchases, everything happens in chat, making WhatsApp one of the most affordable, high-engagement marketplaces today.
Ajio is one of India’s fastest-growing online retail platforms, which includes fashion, accessories, beauty, footwear, and home essentials. With access to 10M+ customers through the Reliance network, it gives sellers a strong competitive edge.
Easy listing & order management with a user-friendly interface.
A diverse product range from affordable styles to premium and luxury brands.
Conclusion
In a nutshell, it is better to say that the purpose of every online platform serves different needs. Some of these online platforms will work best if you are selling fashion or beauty, while others are better for electronics or home products. Moreover, you need to stay updated and adapt quickly, you will always have an advantage. So, whether you are planning to go digital or already selling and want to scale up, the right platform can make things a lot smoother and help you reach more customers without too much hassle.
What are some Top Online Selling Platforms in India?
Some Top Online Selling Platforms in India are:
Amazon India
Flipkart
eBay
Myntra
Meesho
Nykaa
Facebook Marketplace
FirstCry
WhatsApp (Business + API)
AJIO
How do I choose the right platform to sell products online in India?
You should consider factors like what you sell (fashion, electronics, beauty, etc.), your target audience, the platform’s fees, delivery options, and the tools provided for sellers.
Is it possible to sell internationally from India using these platforms?
Yes, some platforms allow Indian sellers to reach international buyers.
Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in unique ways.
This roundup showcases how various brands are incorporating the spirit of Navratri into their campaigns; integrating culture, creativity, and connection to leave a festive impression on their audiences. Some brands share devotional posts about the story of the festival and Goddess Durga, while others engage audiences with fun contests like guessing the number of Navratri days or swapping traditional recipes.
To add to the excitement, brands also roll out special offers and discounts, often on festive products such as books, music, movies, and even lifestyle items. These campaigns not only celebrate the cultural essence of Navratri but also help brands build a closer bond with their audiences while showcasing their products in a meaningful way. Let us take a look at how these powerful brands have creatively captured the essence of Navratri, utilizing compelling narratives and humor in the best Navratri Ad Campaigns 2025.
List of Navratri Ad Campaigns That Stole the Spotlight
Get ready to glow this Navratri! Myntra Beauty has everything you need, from a flawless base to the perfect festive pop of colour, so you can shine while twirling through garba nights and celebrations.
Plus, don’t miss out on up to 60% off on your favourite beauty brands, starting 20th September. It’s the perfect time to grab all your festive makeup and skincare essentials without breaking the bank.
The wait is over! Inspired by the strength and grace of Maa Durga, Senco Gold & Diamonds returns this festive season with the Aparupa collection. This collection beautifully blends heritage craftsmanship with modern design, offering jewellery that’s perfect for festive gatherings, garba nights, or gifting. Each piece allows you to dress, dazzle, and celebrate the season with confidence, elegance, and unmatched splendour.
This Ashtami, Tata CLiQ Fashion reminds us that festivals are about coming together, making memories, and celebrating with a smile. With the tagline “When tradition shines bright, it is truly Amar Pujo, Amar CLiQ”, the brand beautifully blends cultural reverence with the excitement of festive shopping. To make the experience even more special, Tata CLiQ is offering Flat 15% off with code TRINA15, encouraging customers to celebrate in style within their preferred budget.
Shoppers Stop brings maximum festive flair this season, turning every Pujo celebration into a style statement. From playful giggles to show-stopping festive looks, shoppers can explore over 500 premium brands to add sparkle to their celebrations.
Whether you prefer shopping in-store or via the app, Shoppers Stop makes it easy to find the perfect outfits, accessories, and festive essentials for family gatherings, garba nights, and Pujo festivities.
The sound of Agamoni signals the start of celebration, and this Navratri, it’s all about draping yourself in sparkle and joy. With festive outfits and accessories that capture the spirit of the season, shoppers can add elegance and fun to every garba night or family gathering. Moreover, to make the celebrations even brighter, the brand offers 15% off your next order with code CELEBRATE15, making it easy to shine without splurging.
When it comes to celebrating Navratri, it’s all about PALMONAS. The brand brings elegance, joy, and a touch of luxury to every festive moment. With their festive tagline, #FestiveShineWithPalmonas, the brand perfectly captures the spirit of the season, making jewellery not just an accessory but a way to celebrate every joyous moment with style and confidence.
This Navratri, Purplle is making beauty affordable and fun with their festive haul. From skincare and haircare to full-face festive makeup, everything you need to glow during the nine nights is just a click away.
The campaign highlights 9 amazing deals across price points, INR 49, INR 59, INR 69, INR 79, INR 89, and bigger savings at INR 99, INR 199, and INR 299 stores. On top of that, shoppers can enjoy up to 75% off on popular beauty brands, making it the perfect time to stock up without breaking the bank.
Flipkart’s Big Billion Days 2025 campaign comes alive with a quirky and magical twist, showing how even the simplest purchases, like a phone, a phone cover, or a dress, can transform your life. The ad is styled as a modern fairy tale, featuring a star-studded cast with familiar faces and surprise cameos, keeping audiences hooked from the first frame to the last.
The tagline “Kuch Bhi Ho Sakta Hai” shows the true spirit of Big Billion Days, full of surprises and unbeatable deals. From mega discounts on smartphones and fashion to surprise offers across categories, Flipkart positions its sale not just as a shopping event but as an experience of wonder and excitement.
Amazon India is building excitement this festive season with the much-awaited Great Indian Festival, starting 23rd September. The teaser campaign, “Tyohaar Nayi Khushiyon Ka,” encourages customers to add their favourites to the cart now and be ready to grab the best deals once the sale goes live.
The brand is rolling out massive offers, with 50–80% off on fashion and beauty brands and up to 80% off on kitchen and home products, plus an extra 10% cashback, ensuring that shoppers step into the festivities in style.
This Durga Puja, BIBA invites everyone to embrace the divine and celebrate in style with its signature festive reds. The collection combines traditional charm with contemporary flair, offering outfits that are perfect for puja rituals, family gatherings, and garba nights.
Shoppers can explore the festive collection to pick their favourites and make every moment of the celebration vibrant and memorable. With stores ready to welcome customers, BIBA ensures that the joy of Durga Puja is just a visit away.
Conclusion
Navratri campaigns in 2025 showed that the best marketing is about more than sales; it’s about celebrating culture and creating real connections. The brands that stood out were the ones that blended festive emotions with creativity, leaving a mark long after the celebrations ended. From heartfelt storytelling to irresistible festive offers, each campaign proved that when tradition meets innovation, audiences don’t just notice, they remember. And in a season built on joy and togetherness, that lasting connection is the real win for any brand.
Which brands launched the best Navratri campaigns?
Top brands like Myntra Beauty, Senco Gold & Diamonds, Tata CLiQ, Shoppers Stop, GIVA, Palmonas, Purplle, Flipkart, Amazon, and BIBA stole the spotlight with their innovative Navratri ad campaigns.
What were some major festive sales during Navratri?
Flipkart Big Billion Days and Amazon Great Indian Festival were the biggest festive sales. Flipkart promoted “Kuch Bhi Ho Sakta Hai” with magical storytelling, while Amazon highlighted “Tyohaar Nayi Khushiyon Ka” with 50–80% discounts across categories.
As India gears up to celebrate its 79th Independence Day on August 15, 2025, e-commerce giants are turning the celebration into a battleground where deals, discounts, and digital shopping carts are skyrocketing too.
Each brand has launched a mega campaign, teasing early-access perks, bank discounts, flash deal mechanics, and brand-exclusive offerings to make their offerings appealing to Indian shoppers.
Whether you need daily essentials, new gadgets, fresh outfits, or just great festive deals, the 2025 Independence Day Sale lets you shop like never before. So, get ready to empty your carts and get ready, the biggest discounts are here!
Who’s Winning the Independence Day E-commerce War? A Look at the Top Players
Amazon is ringing in Independence Day 2025 with a sale that’s as grand as the occasion itself. The Amazon Freedom Sale kicked off on July 31, giving Prime members exclusive early access at midnight, while all other users could join the shopping frenzy from noon onwards. It will run until August 10, this pan-India sale, and it’s not just about discounts. It’s a celebration of freedom, smart shopping, and unmatched value.
Why Amazon’s Great Freedom Festival 2025 Is Worth the Hype?
Early Access for Prime Members
If you are a Prime member, you already got a head start. Access began at midnight on July 31, giving loyal subscribers first dibs on top deals before they’re gone. Instant 10% Off with SBI Cards
Stackable Savings & Smart Rewards
Amazon is letting shoppers layer their savings this year:
5% Gold Rewards on select purchases
Extra 10% off if you use Amazon gift card vouchers
Bazaar Deals Up to 80% Off
Amazon’s special Bazaar zone is a shopper’s paradise, with up to 80% off on fashion, home essentials, and lifestyle picks, everything from ethnic wear and cookware to décor and cleaning tools.
Flipkart is kicking off the festivities with its Freedom Sale 2025, a high-energy shopping extravaganza featuring blockbuster deals, exclusive rewards, and value-packed surprises. Officially live for all users starting August 2, the sale opens a day earlier, on August 1, for Plus and VIP members, giving loyal shoppers early access to the hottest deals.
Why Should Flipkart’s Big Freedom Sale Be on Your Wishlist?
Early Access for the Loyal Few
Flipkart Plus and VIP members get a 24-hour head start, unlocking exclusive launches and limited-time offers before they go public. Furthermore, they will also receive a 10% discount.
Hero Product Deals
Get the best discounts on top bestsellers, including the iPhone 16, MacBook M4, iPad A16, Nothing Phone 3 & 3a, Vivo V60, Realme GT 7, Poco F7, along with smart TVs, appliances, and top fashion picks.
15% Instant Savings with Bank Cards
Use select bank cards for instant 15% discounts, making your dream buys even more affordable.
Extra 10% Off via SuperCoins & Coupons
Maximize savings by redeeming Flipkart SuperCoins and applying exclusive coupons for an additional 10% off. Because one discount just isn’t enough.
78 Curated Deal Zones to Explore
Don’t miss exciting segments like Freedom Deals, Rush Hours, Bumper Hours, Tick Tok, and Exchange Offers; all of these are packed with discounts and run throughout the day to help you save more.
AJIO is all set to set your wardrobe on fire this Independence Day with its much-awaited Fashionation Sale, expected to go live on August 3, 2025. Whether you’re craving a fashion reset or eyeing iconic labels, this sale is your green flag.
With up to 90% OFF on big names like GAP, Superdry, New Balance, Van Heusen, Trends, and more, Ajio’s freedom-to-fashion fiesta is one you don’t want to miss.
Why You Shouldn’t Skip AJIO’s Fashionation Sale?
Flat 80% OFF on Must-Have StylesGet unbelievable discounts on men’s, women’s, and kids wear.
Extra 5% Off on Prepaid Orders Paying upfront lets you unlock extra discounts instantly. It’s a smart way to save more with every purchase.
Coupons That Stack Use AJIO’s stackable coupons for extra discounts, cashback, and surprise freebies.
All-in-One Fashion Destination From streetwear and ethnic to luxury and everyday essentials, AJIO’s sale caters to every style and every wallet.
Myntra
Myntra – Independence Day Sale
This August, Myntra is celebrating Independence Day in style with the Right to Fashion Sale 2025, launching at midnight on July 31. Get ready for up to 80% OFF on top fashion brands, exclusive coupons, surprise cashback, and Insider-only perks.
Why Myntra’s Right to Fashion Sale Should Be on Your Radar?
Up to 80% OFF on Everything Fashion From global giants to cult-favorite D2C labels, grab flat 50–80% off on clothing, footwear, accessories, beauty, and more.
Early Access for Myntra Insiders Myntra is offering free 3-month Insider trials for select users. Pro tip: check in incognito mode to see if you qualify!
Stackable Coupons + Bank Offers Use Myntra coupons and eligible bank cards for extra discounts on already-slashed prices.
Free Myntra Cash & Smart CombosMyntra Cash is a fashion cashback that you can use to buy things you want in the future. It may be present in some deals.
Live Wishlist Alerts Products are getting added in real-time. Wishlist now, shop fast—before the best picks disappear.
Fashion That Frees Your Style Ethnic, casual, street, or glam, this sale is your chance to style your freedom, your way.
Nykaa
Nykaa – Independence Day Sale
This August, Nykaa is bringing back its popular Freedom Sale, a beauty lover’s dream with amazing discounts on makeup, skincare, and wellness products. Expected to go live between August 7th and 9th, the sale promises huge savings on top Indian and international beauty brands.
Why You Shouldn’t Miss the Nykaa Freedom Sale 2025?
Up to 60% OFF on Bestsellers Save big on favorites like Kay Beauty, L’Oréal Paris, Olay, Dot & Key, and more.
Free Gifts with Orders Get free products like lip kits and mini skincare items with select purchases and coupons.
Early Access & Special Combos Nykaa loyalty members and app users may get early access and exclusive combo deals.
2,000+ Brands on Sale Shop everything from luxury brands like Estée Lauder to affordable picks like Lakmé.
Extra Savings with Gift Cards Use GyFTR Nykaa gift cards to stack more discounts or gift beauty to someone special.
This Independence Day, Tata CLiQ is bringing you The Moments That CLiQ Sale 2025, a celebration of style, savings, and shopping like never before. The sale is now live with jaw-dropping deals across categories and added perks that make every purchase count.
Why Tata CLiQ’s Moments That CLiQ Sale Deserves Your Attention?
Flat 30% to 85% OFF Sitewide From fashion and electronics to home décor and more, shop your favorite brands at deep discounts.
Extra 12% OFF with Code MOMENTS12 Apply the exclusive coupon at checkout to unlock additional savings.
CLiQ App-Exclusive Deals Get the best prices and limited-time offers only on the Tata CLiQ app.
Top Brands, Big Bargains Snag top labels like Biba, Adidas, Pepe Jeans, and more at prices you can’t resist.
Conclusion
Independence Day is being celebrated in e-commerce with a flurry of offers, early access privileges, and patriotic product drops on Amazon, Flipkart, Myntra, Ajio, Nykaa, and Tata CLiQ. Most of these platforms are also offering bundle combos, buy more, save more deals, and even personalized coupons for logged-in users.
On top of that, shoppers can stack discounts with bank offers (HDFC, SBI, ICICI, etc.), digital wallets, and reward programs like Myntra Insider or Flipkart Plus, making the final price too good to ignore. Whether you’re shopping to upgrade your gadgets or revamp your wardrobe, these mega Independence Day sales are making sure you do it without burning a hole in your pocket.
What are the top Independence Day sales in India ?
The biggest Independence Day 2025 sales include:
Amazon Great Freedom Festival
Flipkart Big Freedom Sale
Ajio Fashionation Sale
Myntra Right to Fashion Sale
Nykaa Freedom Sale
Tata CLiQ Moments That CLiQ Sale
Can I get early access to Independence Day sales?
Yes! Early access is available for loyal members:
Amazon Prime Members: Access from midnight on July 31
Flipkart Plus/VIP Members: Access from August 1
Myntra Insiders: Exclusive early entry and perks
When does the Amazon Great Freedom Festival 2025 start and end?
The Amazon Freedom Sale 2025 began on July 31 for Prime members and on August 1 for everyone else. It runs till August 10, 2025, offering huge deals on fashion, electronics, home essentials, and more.
In India, festivals are where cherished traditions meet heartfelt connections, and Raksha Bandhan perfectly captures that beautiful sibling relationship! From childhood memories to today’s loving teasing, this festival celebrates every aspect of the brother-sister bond.
Rakhi is just around the corner, and we’re just as excited as the brands flooding our feeds! Thankfully, India’s top e-commerce platforms ensure that distance doesn’t dampen the spirit of Rakhi. Their reliable delivery service, curated gift hampers, attractive discounts, and endless Rakhi gifting ideas for brothers and sisters make every click a celebration.
So, if you are hoping to wrap your love in a gift, then here is the list of top e-commerce brands offering Raksha Bandhan offers in 2025 that have just the right deals and surprises to bring a smile to your sibling’s face.
Top E-commerce Platforms Offering the Best Raksha Bandhan Deals in 2025
Looking for the best rakhi deals online without breaking the bank? Here’s a detailed list of India’s most loved online shopping platforms offering exclusive Raksha Bandhan offers 2025, themed hampers, and sibling-special surprises.
Myntra – #BondInStyle This Rakhi
Myntra – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Myntra’s Raksha Bandhan 2025 campaign, titled “Festivals of India – Rakhi Style Edit”, is all about celebrating sibling bonds with a fashionable twist. Under the theme “For Siblings That #BondInStyle,” Myntra invites users to explore curated festive collections, gifting hampers, and stylish edits.
What’s in store?
Get up to 90% off on selective festive collections for brothers and sisters
Rakhi special hampers based on sibling personalities
Fashion, accessories, and skincare gifting options
Amazon – Deliver the Love
Amazon – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Amazon’s Raksha Bandhan 2025 campaign, “Deliver the Love,” goes beyond logistics; it captures the emotions behind every sibling bond. Their Rakhi store offers everything from quirky gift ideas to Rakhi threads and hampers, carefully categorized to suit brothers, sisters, and little ones alike. Get 50–80% off on Rakhi gifts, hampers, and more! With doorstep delivery across India, Amazon makes celebrating sibling bonds easier than ever.
What will you find?
Wide Rakhi collection including threads, gift boxes, and bundles
Segmented options for brothers, sisters, and kids
Fast and reliable Prime delivery
Easy gift filters for quick selection
Flipkart – Gifting Moments that Matter
Flipkart – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Flipkart is one of India’s leading e-commerce giants, known for offering a wide selection of products across electronics, fashion, lifestyle, and gifting. This Raksha Bandhan, Flipkart is celebrating sibling love with a dedicated Rakhi gift deals, featuring handpicked gifts and combo offers.
Enjoy exciting offers like:
Up to 75% off on ethnic wear
Up to 40% off on chocolates and gift boxes
Special combos on personal care kits and Raksha Bandhan hampers
Whether you’re planning or grabbing last-minute gifts, Flipkart ensures your celebration is big on heart and light on budget.
AJIO – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, AJIO is turning up the festive spirit with its quirky and heartfelt campaign – “The Great Indian Sibling Showdown.” Roasts you, fights you, but loves you”, AJIO captures the typical sibling dynamic with its Rakhi gifting range packed with trendy fashion and fun.
Their Raksha Bandhan collection includes:
Get up to 70-90% off on Kurta Suit Sets
Ethnic wear and accessories for brothers
Exclusive fashion hampers with attractive discounts
BIBA – Up to 50% Off on Festive Fashion
BIBA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
BIBA is celebrating sibling love with flair and elegance through its “up to 50% Off” Rakhi Sale. Right from vibrant ethnic sets to anarkalis, BIBA’s festive collection is exclusively designed to make every moment feel special.
Their Raksha Bandhan collection includes:
Stylish ethnic suits and festive sets for sisters
Coordinated outfits for family celebrations
Elegant kurta collections and mix-and-match pieces
Special discounts on selective pieces
Nykaa Fashion – Hot Pink Sale with Up to 70% Off
Nykaa – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, Gajra Gang by Nykaa Fashion is bringing bold festive glam to your wardrobe with the Hot Pink Sale, offering up to 70% off on statement pieces. Whether you’re gifting or glamming up for the celebrations, Gajra Gang has your style checklist covered.
Here’s what’s in store:
Bestselling festive edits at unmissable prices
Global fashion picks up to 80% off
Bold, trendy, and Rakhi-ready looks for sisters
Libas – Up to 65% Off for Raksha Bandhan 2025
Libas – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Libas is making festive shopping effortless with its up to 65% Off Sale on designer ethnic wear. Whether you are buying a Rakhi gift for your sister or updating your wardrobe for the family celebration, Libas brings the perfect blend of comfort and tradition.
Their Raksha Bandhan collection includes:
Stylish kurtas, shararas, and anarkalis
Chic co-ord sets and contemporary ethnic wear
Soft fabrics with festive prints and embroidery
Massive discounts across top-selling styles
GIVA – Flat 10-20% Off on Selective Jewellery Gifts
GIVA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your Raksha Bandhan sparkle with GIVA’s limited-time special! Whether you’re looking for elegant earrings, dainty pendants, or timeless sets, GIVA is offering:
Flat 10% Off on purchases above INR 1699 (Code: RAKSHA10)
Flat 20% Off on purchases above INR 5999 (Code: RAKSHA20)
Here’s what makes their Rakhi Sale special:
Premium silver rakhis with intricate designs
Ideal gifting options for brothers and bhabhis
Limited-time offer, so shop before it ends!
Make this Rakhi memorable with a gift that lasts forever, only at GIVA.
Tata CLiQ – Celebrate Sibling Moments with Up to 85% Off
Tata CLiQ – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate Raksha Bandhan with style and savings! Tata CLiQ’s “Moments That CLiQ” Sale is bringing you beauty and fashion deals that can’t be missed.
Here’s what you will get:
Up to 60% Off on top brands
Extra INR 200 Off on orders above INR 999 (Use Code: TRYBEAUTY)
Free Shipping on orders above INR 499
Plum – Sibling-Approved Gifting Just Got Sweeter!
Plum – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, celebrate your special bond with Plum’s curated BodyLovin’ gift sets! From luxe perfume trios to indulgent bath & body kits, there’s something thoughtful for every sibling, starting at just INR 314.
Enjoy up to 40% off on travel-friendly, long-lasting, and skin-loving gift boxes.
Thoughtfully packed and ready to gift, no extra wrapping needed!
100% vegan, cruelty-free, and perfect for all skin types.
Get fast delivery across India.
PALMONAS – Not-So-Basic Rakhi Gifts for Him!
PALMONAS – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This rakhi, skip the cliché gifts and surprise your brother with stylish, premium jewellery from PALMONAS. Choose from rhodium-plated snake chains, bold black band rings, or minimal yet statement-making pendants, launched to match his vibe.
Starting at just INR 699 with up to 77% OFF
Special “Buy 1 Get 1” deal on select rings
Perfect for daily wear, durable, classy, and skin-safe
Bath & Body Works – Luxe Gifting Sets to Pamper Your Sibling!
Bath & Body Works – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your sibling feel extra special this Rakhi with Bath & Body Works’ fragrance-filled gift sets, crafted to delight every mood and memory. Choose from bestselling collections like Pink Pineapple Sunrise, Into The Night, Japanese Cherry Blossom, and In The Stars.
Get up to 70% Off on all selective gift boxes
Exclusively packed for pampering, with body lotions, shower gels, fine fragrance mists & more.
Give the gift of fragrance, luxury, and love this Rakhi!
Snapdeal – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate this Rakhi with a budget-friendly style that doesn’t compromise on looks. Snapdeal brings you a festive offer you can’t miss!
Why Shop This Rakhi on Snapdeal?
Stylish Men’s Kurtas starting at just INR 468
Trendy designs perfect for festive celebrations
Limited-time deal, grab it before it ends!
Easy delivery & returns across India
The Body Shop – Celebrate Rakhi with Skincare That Loves Back
The Body Shop – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make this Raksha Bandhan extra special with The Body Shop’s luxe bodycare gift sets – beautifully packaged and budget-friendly.
Why You’ll Love It:
Starting at just INR 335
Get a gift on INR 1999 or more
Flat 15% off on select sets
Online exclusive: Free Rakhi with every order!
Skinn by Titan – Rakhi Fragrance Gifts That Last!
Skinn by Titan – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Enjoy the timeless love of siblings with luxurious fragrances from Skinn by Titan. This collection of scents speaks louder than words and is crafted for lasting impressions. Choose a fragrance that matches their vibe, whether it’s fresh, floral, or musky.
Why It’s the Perfect Rakhi Gift?
Symbolizes a bond that lingers, just like the scent
Premium packaging for a premium relationship
Flat 10–20% off on fragrances
Ideal for both brothers & sisters!
Blinkit – Last Minute Rakhi Delivery
Blinkit – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Blinkit has become a household name that is well-known as India’s “Last Minute” app. Blinkit is making sure no sibling is left Rakhi-less this year. With 500+ unique Rakhi designs, including Marvel-themed, traditional, quirky, and cute options, find one that matches your bhai’s personality.
Here’s what’s in store:
Pre-packed hampers with sweets and personal care
Perfect to avoid those “Oops, I forgot!” sibling moments
Blinkit is a lifesaver for last-minute Rakhi shopping.
Zepto – Kalesh Cards & Sibling Drama
Zepto – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This year, Zepto is turning sibling drama into a full-blown festive feature. Zepto’s Rakhi offers instant delivery of sweets, Rakhis, and fun gift hampers. From Aug 7–9, every order includes a surprise Kalesh Card, a playful sibling challenge with prizes like iPhones.But that’s not all.
What makes it exciting?
Use your Kalesh Card to win prizes like iPhones, iPads, and more
Choose from a variety of instant delivery rakhis, sweets, and gifts
Celebrate the chaos that makes your bond unforgettable
Conclusion
Rakhi isn’t about rituals; it’s about a special bond between siblings. With India’s top e-commerce platforms, no distance is too far from your brother or sister this year. From stylish edits on Myntra, Amazon’s thoughtful hampers, and AJIO’s sibling banter, to Blinkit’s 10-minute rescues and Zepto’s fun-filled challenges, Raksha Bandhan offers 2025 are just a click away.
Go ahead and buy Rakhi online, send love with discounts, and make this festival unforgettable. So, wrap your love, save big, and make this Raksha Bandhan the most memorable one yet.
What are the top e-commerce brands offering Raksha Bandhan deals in 2025?
Top e-commerce brands offering Raksha Bandhan deals in 2025 are:
Myntra
Amazon
Flipkart
AJIO
BIBA
Nykaa Fashion
Libas
GIVA
Tata CLiQ
Plum
PALMONAS
Bath & Body Works
Snapdeal
The Body Shop
Skinn by Titan
Blinkit
Zepto
Can I get Raksha Bandhan discounts on men’s fashion?
Yes. Snapdeal has men’s kurtas starting under INR 499, while Myntra, AJIO, and Libas also have special ethnic wear collections for men with discounts up to 75% off.
As an online shopper, Myntra is the go-to app for most people who want fashion-forward clothes at reasonable rates. However, this Indian eCommerce company is not only known for its variety of products but also for its innovative marketing strategies. But why is Myntra one of the top eCommerce names for fashion? It’s diverse segmentation and product range!
Myntra has been giving access to a number of brands for years now, be it Adidas, Biba, Mango, and so on. The ease with which an array of goods could be obtained at one place has resulted in Myntra turning into a hub for the style-conscious population of this nation.
But what sets Myntra apart from its other competitors in the crowded eCommerce space? How does this online retail brand bring in and retain its loyal clients? Let’s jump into Myntra’s marketing strategy to understand its secret to success.
Myntra Founders (Ashutosh Lawania, Mukesh Bansal, and Vineet Saxena)
Myntra was founded in 2007 as a B2B marketplace to buy personalized gifts by Ashutosh Lawania, Mukesh Bansal, and Vineet Saxena. In 2010, the company changed its focus to selling branded garments online, and it partnered with top brands to provide the newest and trendiest products online.
With over 50000+ domestic and international brand products available online, Myntra now provides high-end lifestyle products as well. It has evolved into an online fashion hub that ships to more than 27000 areas across India.
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Fun Fact: In 2017, Myntra collaborated with the Ministry of Textiles and launched an online campaign to promote the handloom sector in India.
To understand Myntra’s marketing strategy, one needs to first know what it caters to. Myntra targets fashion-conscious people who wish for trendy and affordable clothing. The target audience is mainly of the age group 18-35 years with an increased emphasis on the 21-34 years category. The target audience is typically young, fashion-forward individuals who are comfortable with online shopping. This includes students, office individuals, and homemakers who want to shop online rather than going from store to store.
Their focus is on urban men and women, who are looking out for trendy clothing at inexpensive rates but do not like to be limited by their own time constraints of having to visit the individual stores themselves. It is because of their varied kinds that Myntra has experienced successful sales. The easy interface, along with a massive collection of fashionable products, makes Myntra available to fashion-forward enthusiasts for affordable clothing online.
Fashion lovers choose Myntra because of its diverse marketing strategies used to reach out to them. With the effort to bring the best-updated styles to customers, let’s take a look at the 4Ps of Myntra’s Marketing:
Myntra Marketing Mix
Myntra Product Strategy
Myntra aims to be a one-stop shop for all fashionistas as it offers a diversified wardrobe for all ages, including clothing, accessories, and footwear. From ethnic wear to Western wear, Myntra has everything. Furthermore, Myntra also has a home decor section, which has rugs, bedding, and curtains. You can even buy beauty and personal care products, such as makeup, skincare, and fragrances, from Myntra.
But Myntra’s diversity does not end there – the company also has some of its own private brand labels such as HRX, Mast & Harbour, and Roadster. The eCommerce platform also has 25+ iconic international brands with more than 10000+ unique fashion styles.
Myntra Pricing Strategy
Myntra’s price range can be cost-based, competitor-based, or value-based, depending on the product and target market range. Again, the price ranges from affordable to expensive based on the type of product.
But the savings do not stop there. Buyers can get substantial discounts on their desired products because the eCommerce brand runs promotional offers regularly. You can also avail yourself of their loyalty programs, such as Myntra Inside Plus or Myntra Insider, where customers can access exclusive premium privileges and discounts.
Myntra Placement Strategy
The Myntra eCommerce platform intends to make clothes accessible to everyone with its place-mix marketing strategy.
Website and Mobile Platform: The website and mobile application of the platform allow users to browse and purchase high-end clothing, accessories, and shoes from recognized Indian and International brands right from their homes. In the last couple of years, Myntra has shown how much it cares about its customers. Their commitment to personalization can be seen over the entire platform, from the option to try on clothes to purchasing from the Insider program.
Also, Myntra offers multiple delivery and return policies for convenient shopping experiences. The Myntra app, with a 4.2 rating and over 100 million downloads on the Google Play Store, is a sure hit with shoppers. Its mobile marketing strategy has experienced a 40% growth in sales, improved customer loyalty, and increased brand awareness.
Myntra Promotion Strategy
Myntra has one of the most effective marketing strategies as the platform believes in cross-channel marketing. By using several digital and offline strategies, the platform presents itself at the forefront of its customers’ minds.
Myntra is a leading fashion eCommerce company with numerous effective marketing strategies that assist in establishing a strong brand in touch with its target audience. These strategies play a pivotal role in increasing customer loyalty, driving customer acquisition, and improving user engagement. Some of the most prominent marketing strategies of Myntra include:
Personalization of User Experience
Personalization of User Experience is one of the most critical marketing strategies that Myntra uses. With the help of Artificial Intelligence and Machine Learning, Myntra is providing customers with recommendations to make shopping better for them. These can be based on multiple factors such as browser history, preferences, and purchase behavior. But this personalization is not only for product recommendations. It also expands to personalized notifications, such as price drop alerts or restocking items over which customers have shown interest. This level of personalization makes the customer feel valued and gives them a sense of exclusivity.
Social Media Engagement and Influencer Marketing
Social Media Engagement and Influencer Marketing | Myntra Marketing Strategy
Myntra not only personalizes its user experience but also connects with them via multiple social media platforms such as Facebook and Instagram. With interactive ads, multiple discounts, and a strong online community, Myntra uses its social media followers to highlight its latest trends and connect with customers in real time.
Again, while directly engaging with customers, Myntra also leverages the use of influencer marketing. By collaborating with A-list celebrities, fashion bloggers, and up-and-coming content creators, Myntra helps generate a buzz around their products. These brand ambassadors highlight Myntra’s fashion trends to amplify the brand’s message.
One of the most successful projects that Myntra has done so far in influencer marketing is called “Myntra Fashion Superstar,” with superstars like Sushmita Sen, Manish Malhotra, Sonakshi Sinha, Mallika Dua, and Shaleena Nathani. Through this strategy, the eCommerce portal reaches out to newer markets while building credibility through influencer marketers.
Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning play a very important role in Myntra’s marketing strategy. AI and ML algorithms help push personalized recommendations. By analyzing large amounts of data, including purchase history and customer preferences, Myntra provides customized product suggestions, which in turn increases the chance of repeat purchases. This marketing strategy is one of the biggest reasons why Myntra stands out from the other hundreds of eCommerce apps.
Affiliate Marketing of Myntra
Myntra has a brilliant affiliate marketing program that helps advertise its products. This initiative helps promote awareness and enablesfashion bloggers and affiliates to boast about its goods and services. For each sale they provide, affiliates get a commission based on the pay-per-sale method. This approach is a win-win for not only Myntra to sell its products but also to affiliates who are paid more for their work.
Sponsorships and Partnerships
Myntra uses several marketing strategies that allow it to keep regular customers engaged and attract new ones. Whether it is the loyalty program for its customers or sponsoring the Chennai Super Kings, it always looks for new ways and better ways to connect with its audiences.
Myntra Digital Marketing Strategy
Content Marketing
Myntra has its very own blog section that covers a wide range of fashion-related topics. This section has both original content as well as curated content from multiple sources that appeal to its diverse audience. New blogs are posted multiple times a week to ensure that the audience remains updated with the latest trends. Also, the platform shares its blogs on its social media platforms to make sure that its audience is always informed about the latest content additions. This strategy helps bring Myntra to the forefront of its customers as an expert and reliable source of fashion.
Social Media Marketing
The eCommerce platform is a strong contender when it comes to maintaining an active presence on social media platforms. On platforms such as Instagram, Facebook, and Twitter, the eCommerce giant shares links, photos, and even runs ads to promote their latest products and announce new sales and discounts. Myntra also has a strong hashtag game with multiple campaigns, such as #MyntraxHRX #Fitness campaign,, where customers were encouraged to shop from HRX fitness gear at discounted rates.
Search Engine Optimization Strategy
The team at Myntra understands that building awareness for their products means having a comprehensive marketing strategy. This is why they have perfected their SEO game by using keywords to outrank their competitors on multiple search engines. By optimizing their content and ensuring thorough use of keywords across their website, Myntra is fine-tuning its SEO game every day to make it easier for its customers to find their goods.
Myntra uses multiple techniques such as social signals, backlinks, and reviews to help improve website credibility and authority. In 2023, these strategies helped Myntra gain over 71.48 million users who spent an average of 12-15 minutes on the page.
Paid Advertising
Myntra is on the lookout to conquer the advertising world with its bilingual efforts. This means that its products are available to everyone, from the peaceful villages in Bengal to the bustling life in Mumbai. But the eCommerce giant is not one to rely only on traditional advertising methods. It also focuses on sponsored ads on websites such as Facebook, Instagram, and Google Ads, as well.
To ensure that their ads deliver the message perfectly, they employ multiple strategies such as pay-per-click, retargeting, display ads, and ad extensions.
Email Marketing
Not to be left out in the email marketing strategy, Myntra always stays connected with its customers, even via email. It helps them to not only remain fresh in the minds of their customers but also provide them with the latest in discounts and sales. It also runs campaigns to encourage customers to complete their purchases. The eCommerce platform also sends out regular newsletters and offers customers the latest in upcoming sales, product launches, and exclusive discounts.
Marketing campaigns play a very important role in Myntra’s digital marketing game. With its eye-catching visuals and star-studded brand endorsers, these campaigns generally spark widespread interest that not only improves visibility but also results in millions in sales.
In 2019, Myntra launched its latest social media campaign, #Beunskippable, which urged its customers to ‘Style up, Move up’. Their strategy was to target the younger audiences to stand out from amongst the crowd and get recognised. Two men’s and women’s 30-second ads showcase how fashion can have a lasting impression on people and the opportunities it provides. The campaign was launched in Bengali, Hindi, Kannada, Tamil, and Telugu.
EROS
Myntra’s End of Reason sale | Marketing Strategy of Myntra
Myntra’s End of Reason sale saw collaborations with multiple actors such as Hrithik Roshan and Kiara Advani to promote sales. It helped create a buzz among new and regular customers as both actors have a positive influence. The sale includes top fashion brands and in-house labels as well. The 2019 sale had over 3.3 million products sold in just Day 1.
In 2022, Myntra launched its multichannel marketing effort to connect with its 250 million customers. Some of the actors associated with this fashion carnival were Hrithik Roshan, Siddhant Chaturvedi, and Kiara Advani. For the commercial video, Myntra merged its medley to showcase the occasion while also launching two master films featuring all three actors. Through the flick, Kiara can be seen wearing casual, western, and ethnic clothes, Siddhant in comfy casual wear, and Hrithik in trendy sports attire.
‘Be Extraordinary Every Day’
Myntra’s “Be Extraordinary Every Day” campaign
Myntra’s “Be Extraordinary Every Day” campaign, launched in 2023, highlights how fashion can change everyday lives. It highlights how normal people can change their ordinary moments into extraordinary ones with fashion. Bringing together big names such as Ranbir Kapoor, Kiara Advani, Tamannaah Bhatia, and Vijay Deverakonda, the campaign highlights Myntra’s large range of trends from both international and domestic brands.
Big Fashion Festival
Myntra’s Big Fashion Festival Campaign | Marketing Strategy of Myntra
Myntra’s Big Fashion Festival highlights the 3X offer and features big Bollywood stars like Shah Rukh Khan, Karan Johar, and Kiara. The campaign premise is that Karan Johar tries to convince SRK and Kiara to do the campaign, as it will remove all attention from his fashion sense. The campaign was showcased across TV, OTT, and digital channels to increase its reach.
Myntra’s marketing strategy has a lot to teach us. Customers love the eCommerce platform as it brings both local and foreign fashion right to their fingertips. Its marketing ideology is that everyone can wear fashion. With its omnichannel marketing strategies that have multiple promotional tools such as email, social media, influencer collaborations, and more, Myntra has amassed a large fan base. Its marketing strategy is a perfect example for any company trying to compete in the highly competitive world of online fashion.
FAQ
Who is the target audience of Myntra?
Myntra targets fashion-conscious individuals aged 18–35, primarily urban millennials and Gen Z, seeking trendy, affordable clothing and accessories.
What is the social media strategy of Myntra?
Myntra’s social media strategy emphasizes influencer collaborations, visual storytelling, and engagement with millennials and Gen Z on platforms like Instagram and Facebook.
Who is the brand ambassador of Myntra?
Myntra’s current brand ambassador is Shah Rukh Khan.
Myntra has gone a long way from its humble beginnings as an eCommerce platform for personalized gift items to become the premier online fashion retailer in India. Throughout its history, the company has never compromised on providing clients with the highest quality, thanks to its brilliant business methods. Myntra is one of the most prominent names in the fast-growing eCommerce industry, which has its share of innovators and industry standards-setters. Imagine a society where clothing is more than simply a means of transportation; it is a means of self-expression via style and self-assurance. Myntra is more than an online store; it’s a place where style can be expressed. Thanks to its vast selection of brands, styles, and trends, Myntra has revolutionized the way we view and enjoy fashion.
Through this article, we will touch on the business model of Myntra and will find out how it is earning money and churning its yearly profit through its revenue model.
In 2007, Vineet Saxena, Mukesh Bansal, and Ashutosh Lawania established Myntra. The three of them saw a niche in the market for customized presents and set out to fill it. After seeing the potential in the fashion and lifestyle area, Myntra swiftly expanded from its initial platform for personalized gift products. The organization shifted its emphasis in 2011 to establish itself as a premier online destination for fashion products. Myntra, the Bangalore-based company is worth over a million dollars because of its extensive presence across India.
Fashion eCommerce Market in India
Myntra Business Model
As an online marketplace, Myntra facilitates the sale of fashion items by third-party vendors. Revenue for the firm comes mostly from the transaction fees paid by suppliers since it is a marketplace service provider. Logistics, advertising, and consulting are some of its other revenue generators. Products sold by Myntra under its brand are also available for purchase.
Myntra Business Model Canvas
Myntra Business Model Canvas
Key Partners
Fashion and lifestyle brands (e.g., Levi’s, H&M, Biba, Nike, Mango)
Third-party vendors and sellers
Flipkart (parent company)
Logistics and delivery partners
Advertising and promotional partners
Key Activities
Operating the online fashion marketplace (website and mobile app)
Managing seller/vendor onboarding and transactions
Handling logistics, warehousing, and last-mile delivery (e.g., Myntra JIT, M-Direct)
Running ad campaigns and customer acquisition strategies
Developing technology features like AI personalization and AR trial rooms
Value Propositions
Wide range of branded fashion and lifestyle products
Seamless and user-friendly online shopping experience
Fast and reliable delivery options
Exclusive brand collaborations and collections
Personalized recommendations powered by AI
Customer Relationships
App-first user experience with smooth navigation
Customer support and service assistance
Loyalty programs, discounts, and offers
Personalized shopping based on behavior and preferences
Customer Segments
Youth aged 18–34 years
Urban, fashion-conscious online shoppers
Buyers looking for both budget and premium fashion
Customers who prefer convenience and trend-driven options
Key Resources
E-commerce platform (app and website)
Strong logistics and fulfillment network
Partnerships with over 6,000 brands
In-house tech team and customer service
Marketing and sales teams
Channels
Myntra mobile app (primary channel)
Myntra website
Digital marketing (SEO, social media, influencers)
Cost Structure
Logistics and delivery operations
Platform development and maintenance
Employee salaries and vendor payouts
Advertising and promotional costs
Warehousing and tech infrastructure
Revenue Streams
Commissions from sellers
Delivery/logistics income
Advertisement fees from brands
Sales of Myntra-owned private label products
A customer-centric strategy, collaborations with fashion brands and designers, and investments in state-of-the-art eCommerce technology are all parts of Myntra’s business model. These methods have kept customers coming back for more. The product variety of Myntra was enhanced by collaborations with over 6,000 lifestyle and fashion companies, including Levi’s, H&M, Biba, Nike, Mango, Hilfiger, and many more.
Customers looking for both well-known brands and new trends were drawn to this variety. In 2014, Flipkart made a strategic move by acquiring Myntra for over $300 million. This merger brought together two giants of the industry. Myntra was able to tap into a wealth of new resources and experience, thanks to this partnership.
The Myntra company chose to discontinue its website in 2015 and instead run it through its mobile app. But a 10% hit to the economic model was what brought the website back from the dead. The company plans to expand into more markets. One of the leading fashion eCommerce sites in India, Myntra, offers a variety of fulfillment options. Myntra JIT and M-Direct stand out among the others.
According to a report, Myntra generated approximately US$3.9 billion in revenue during the calendar year 2023. The cumulative sales of its primary competitor, Reliance’s Ajio, were estimated to exceed US$2 billion.
Myntra Revenue 2024
Income for Myntra comes from a variety of sources. A greater sum of money is added to the company’s vault through various means, including logistics, advertisements, partnerships, etc.
Here we will discuss some of the company’s major revenue streams that help the firm generate profit.
Logistics:Myntra has established partnerships with numerous organizations to ensure the efficient operation of its logistical chain. Additionally, it imposes a delivery fee on every order. The majority of delivery charges are incurred by the consumer, and Myntra then distributes the remaining balance to the logistical company after deducting its commission. The logistical services it offered brought in INR 19,915 million in 2023.
Marketplace Services: As previously mentioned, Myntra is one of the largest fashion marketplaces in the country. The company offers a vast selection of fashion products to its consumers through both its website and app. This fashion site is the most frequently visited and charges commissions from the seller and the customer. The commissions are dependent upon the ticket size of the order and the specific product. In 2023, Myntra generated a gross revenue of INR 17,812 million through marketplace services.
Advertisement:Myntra has become a prominent and preferable location for branding and promotion due to its increasing popularity, which has expanded to the next horizon. Myntra charges advertisement fees to brands to showcase their products on the company’s website and app. In 2023, Myntra generated a total revenue of INR 5,353 million through this approach.
Myntra Revenue Breakdown | How Does Myntra Make Money
USP of Myntra
Strategic acquisitions and technology advancements have shaped Myntra’s growth trajectory to become a fashion destination. Enhancing the user experience, Myntra has also ventured into AI customization. Despite Flipkart’s 2014 $250 million acquisition, Myntra continues to function autonomously.
Young, tech-savvy people looking for colorful, on-trend clothing at affordable prices make up the bulk of its target demographic, which ranges in age from 18 to 34. From a psychological perspective, their target demographic places a premium on current trends and the ease of internet shopping.
Due to the extreme nature of Myntra’s business strategy, the company has been able to influence the fashion trend through the use of a variety of marketing methods. Myntra’s business model has seen amazing development, which has resulted in the establishment of a prominent and actively developing eCommerce sector.
FAQs
What is Myntra?
Myntra is one of the largest fashion eCommerce stores in India that deals with a wide range of fashion and lifestyle products for men, women, and kids.
What are the revenue streams through which Myntra earns money?
The main revenue streams through which Myntra earns money are logistics, advertisements, and marketplace services.
How does Myntra work?
Myntra works as an online fashion marketplace where third-party sellers list products, and customers buy them through Myntra’s website or app. Myntra handles marketing, logistics, and customer service while earning through commissions, ads, and delivery charges.
What are the strengths of Myntra?
Myntra offers a diverse product inventory with more than 5,000 brands to choose from. The company’s efficient supply network enables it to reach more than 90,000 locations nationwide. Reliable tech and user interfaces, such as visual search and virtual trial rooms powered by augmented reality. Features such as visual search and virtual trial rooms powered by digital reality provide a solid user experience.
What is business model in Myntra?
Myntra follows a marketplace business model where it connects fashion and lifestyle brands with customers through its online platform. It earns revenue mainly through commissions from sellers, logistics fees, and advertisements. Myntra also sells private label products and uses technology to enhance customer experience, making it a leading fashion e-commerce platform in India.
What is Myntra business model for seller?
Myntra’s business model for sellers is marketplace-based. Sellers can register on Myntra’s platform to list and sell their fashion and lifestyle products. Myntra provides access to a large customer base, handles order logistics, payments, and customer support. In return, sellers pay a commission on each sale, which varies by product category and pricing. This model helps sellers scale quickly while Myntra earns revenue through commissions, ads, and value-added services.
Is Myntra profitable?
Yes, Myntra generated a profit of INR 31 crore in FY24.
Myntra, an online clothes retailer, has launched Myntra Global, its first direct-to-consumer venture outside of India, to enter the global market. In an attempt to reach the 650,000-person Indian diaspora abroad, the Walmart-owned company is expanding into Singapore.
It would provide its clients across the nation with a smooth and hassle-free purchasing experience in addition to hand-picked, trendy Indian fashion styles. Over the next few years, Myntra Global, which is part of the company’s larger expansion strategy, will allow it to reach new client segments and strengthen its global brand affinity.
With a solid 18-year history of serving fashion-forward consumers, Myntra has already seen a significant increase in organic traffic, with 30,000 users from Singapore using its current platform.
Myntra Trying Mimic its India’s Success Story in Singapore
Prior to contemplating wider expansion, the corporation seeks to comprehend consumer preferences, selection dynamics, and brand traction. Reaching 12–15% of Singapore’s Indian customer base is one of the initial objectives.
Myntra’s chief executive officer, Nandita Sinha, stated that the company is utilising its portfolio of Indian fashion and home décor brands to capitalise on opportunities related to festivals, weddings, and other events.
The company’s current priorities include learning, achieving the ideal product-market fit, and then growing. According to Myntra, the foundation for offering a flawless online shopping experience on Myntra Global would be its robust technological capabilities in creating a platform of scale.
Myntra Global will use third-party cross-border logistics services to deliver orders in four to seven days on average, and it will be accessible on desktops and mobile web.
Myntra’s Business Strategies for Singapore Market
About 35,000 pieces from 100 companies in a variety of categories, including clothing, accessories, footwear, and home goods, are being brought to Singapore by Myntra.
To start, a variety of labels have been made available, including Aurelia, Global Desi, AND, Libas, Rustorange, Mochi, W, The Label Life, Chumbak, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles. According to Myntra, this action will support the expansion of Indian fashion businesses and enable them to expand outside of India, in keeping with the government’s goal of introducing made-in-India goods to the world market.
With Myntra’s proficiency in providing large-scale customer service and the outstanding products from some of the most cherished brands, Sinha added, it is certain that Myntra Global would satisfy Indians residing overseas and maintain their ties to their heritage in a fashionable manner.
In order to smoothly serve Singapore, the company will also keep developing and expanding the platform, she added, which will help our brand partners grow.
In order to reach the Middle Eastern market, Myntra teamed up with the e-commerce sites Noon and Namshi of the UAE-based conglomerate Emaar Group in 2020. With an emphasis on leisure and casual clothing, it introduced Myntra Fashion Brands, which offers carefully chosen collections of its private brands on both platforms.
Indian e-commerce companies Myntra and Reliance-owned AJIO have ceased selling Turkish clothing labels like Trendyol, Koton, and LC Waikiki on their websites. The step has been taken in response to mounting calls for a boycott of Turkey due to its backing of Pakistan in its conflict with India after the Pahalgam incident.
Several sources claim that when tensions between India and Pakistan increased before last week’s truce, Myntra started to deprioritise these brands’ visibility. But as of right now, these things are no longer being sold at all.
The biggest online retailer in Turkey, Trendyol, was well-known for selling western clothing for ladies from other countries on Myntra. AJIO carried several well-known Turkish brands in India, including Mavi, Koton, and LC Waikiki.
None of the Above Turkish Brands Appear in Search
At the moment, neither the AJIO app nor Myntra’s search results feature any of these brands. According to a media report, Reliance plans to adopt a similar strategy by deprioritising and stopping the sale of Turkish brands on its other platforms, including Tira.
“Nation First” is not merely a conviction for Reliance; it is the guiding principle that informs every action, a Reliance representative told a media outlet. The corporation is actively reevaluating its offers across platforms to make sure they reflect the values and sentiments of the nation in solidarity with its fellow people.
The brand is steadfast in its resolve to put the interests of the country first. Approximately ten Turkish brands are active on these two sites.
India has a trade surplus with Turkey; according to reports, between April 2024 and February 2025, India’s exports to Turkey were $5.2 billion, while Turkey’s imports totalled $2.84 billion.
The Move Represents Strong Alignment with National Interest
A wider reevaluation of international alliances and a greater alignment with domestic interests in the face of escalating geopolitical tensions are reflected in this action. Trip cancellations, the suspension of institutional partnerships, and the withdrawal of Celebi Aviation’s licence are just a few examples of the repercussions of this reevaluation.
During the India-Pakistan crisis, Azerbaijan backed Pakistan in addition to Turkey. Crude petroleum is India’s top import from Azerbaijan, while its top exports to Azerbaijan include pharmaceuticals and agricultural products. Over 125 business executives nationwide decided yesterday to abstain from any commercial and trade interactions with Turkey and Azerbaijan.
EaseMyTrip is warning Indians not to visit Turkey and Azerbaijan for non-essential reasons, even though travel providers like ixigo, Pickyourtrail, and Cox & Kings have suspended all reservations to these countries.
In the meantime, Nishant Pitti, the founder of EaseMyTrip, has charged MakeMyTrip, a competitor company, with having Chinese ties.
After India launched 24 missiles in 25 minutes on nine terror facilities in Pakistan and Pakistan-Occupied Kashmir (PoK) in retaliation for the April 22 terror attack in Pahalgam, Jammu & Kashmir, which killed 26 lives, China also demonstrated support for Pakistan.
Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine’s list of the top 100 highest-paid athletes in 2020. His substantial earnings of approximately Rs 203 crore ($24 million) from brand endorsements set records in both the Bollywood and sports industries.
In this article, let’s explore Virat Kohli’s brand endorsements list and the influential role he plays as a trusted brand ambassador.
As a highly sought-after brand ambassador, Virat Kohli has forged partnerships with numerous top brands, solidifying his position as one of the most influential figures in the world of brand endorsements. Let’s take a closer look at some of the notable brands that have been fortunate to have Virat Kohli as their brand ambassador:
Myntra
Virat Kohli Brand Ambassador of Myntra | Virat Kohli Advertisement
Virat Kohli’s association with Myntra, the leading online fashion and lifestyle platform, has added to the brand’s star-studded list of ambassadors. In line with their “Be Extraordinary Every Day” campaign, Myntra recognizes Kohli’s extraordinary persona and his ability to inspire others to push boundaries. As a brand ambassador, Kohli epitomizes the spirit of exceptionalism and encourages individuals to embrace their uniqueness. With his infectious energy and passion, he embodies the essence of Myntra’s mission to empower individuals to express themselves through fashion, making him a perfect fit for the brand’s vision.
In 2019, Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.
Duroflex
Virat Kohli Brand Ambassador of Duroflex
Duroflex, a leading sleep solutions brand, partnered with cricketer Virat Kohli as its brand ambassador in May 2023 and launched the “Great Sleep, Great Health” campaign. This collaboration aims to emphasize the significance of quality sleep in maintaining overall well-being. As the face of Duroflex, Kohli will advocate for the importance of restful sleep and the role it plays in promoting a healthy lifestyle. Together, Duroflex and Kohli strive to inspire individuals to prioritize quality sleep for enhanced physical and mental health.
Puma
Virat Kohli Brand Ambassador of Puma
In a significant move back in February 2017, Puma, the renowned sports apparel brand, made an endorsement deal with Virat Kohli. The cricketer signed an eight-year, INR 110 crore contract with Puma, making it a major collaboration. He also launched the One8 brand with Puma in 2017. This partnership helped Puma grow in the market and showed their trust in Kohli’s talent and dedication. As a brand ambassador, Virat Kohli represented the spirit of sports, matching Puma’s focus on performance and style.
In April 2025, Kohli reportedly chose not to renew his contract with Puma, turning down an INR 300 crore offer. He decided to focus on building his own brand and expanding into entrepreneurship.
Audi India
Virat Kohli Brand Ambassador of Audi India
Audi, the prestigious automotive brand, partnered with Virat Kohli, the Indian cricket sensation, as its esteemed brand ambassador in 2015. Later in 2021, Audi extended its association with Virat Kohli as the brand ambassador. This collaboration signifies the seamless alignment between Kohli’s charismatic persona and Audi’s pursuit of luxury and performance. With his magnetic presence and relentless pursuit of excellence, Kohli epitomizes the values that Audi stands for, further strengthening their position in the Indian market.
HSBC
Virat Kohli Brand Ambassador of HSBC
HSBC, a leading global banking and financial services organization, appointed cricketer Virat Kohli as its brand ambassador in April 2023, aligning with the shared values of excellence, integrity, and determination. This collaboration emphasizes HSBC’s commitment to providing trusted and innovative banking solutions that resonate with the aspirations of individuals and businesses. Additionally, HSBC has launched the campaign ‘My Account Starts Today’, featuring Virat Kohli, which aims to highlight the bank’s ‘opening up a world of opportunity’ proposition.
Luxor, a well-known brand in the world of writing instruments, recently welcomed cricketer Virat Kohli as its brand ambassador in March 2023. With his remarkable talent and inspiring persona, Kohli perfectly embodies the essence of Luxor’s commitment to offering top-notch writing instruments that enable individuals to articulate their thoughts and ideas with utmost precision. This partnership not only strengthens Luxor’s brand image but also resonates with Kohli’s ability to motivate and inspire countless individuals.
Noise
Noise – Brand Ambassador Virat Kohli
Noise, one of the leading Indian tech brands, recently welcomed Virat Kohli as its brand ambassador in December 2022. Kohli’s association with Noise exemplifies the brand’s commitment to innovation and cutting-edge technology. With this collaboration, Noise aims to empower individuals to push their limits and unleash their full potential. Kohli’s dynamic persona and unmatched drive make him an ideal fit for Noise’s vision of delivering smart and stylish products to tech-savvy consumers.
“I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise”, said Virat Kohli.
Toothsi, the renowned dental care brand, has found the perfect duo to endorse its products: Virat Kohli and Anushka Sharma. This power couple’s association with Toothsi brings together their influence and charm to promote oral health and hygiene. With Kohli’s magnetic persona and Anushka’s graceful presence, Toothsi aims to educate and inspire individuals to take care of their smiles. As brand ambassadors, Virat and Anushka exemplify the importance of dental wellness and the confidence that comes with a healthy smile.
Blue Tribe
Virat Kohli Brand Ambassador of Blue Tribe
Virat Kohli and Anushka Sharma became ambassadors and investors for Blue Tribe in February 2022. The brand focuses on plant-based meat and promotes healthier, eco-friendly food choices. They seemed to be the perfect fit to encourage people to switch to healthier and eco-friendly alternatives without compromising on taste. With this collaboration, Virat and Anushka aim to inspire conscious eating habits and support the growing trend of sustainable living.
O’cean Beverages, a brand under Ball Corporation, partnered with Virat Kohli to promote its products. The company provides hydration and energy drinks, and with Kohli being a fitness icon, his endorsement has attracted strong attention from Indian consumers, boosting the brand’s growth
Hero MotoCorp
Virat Kohli Brand Ambassador of Hero MotoCorp
In 2018, Virat Kohli joined Hero MotoCorp as a brand ambassador. It is one of the world’s largest two-wheeler companies. Through this partnership, Virat promotes Hero MotoCorp’s focus on performance, style, and trust. Virat’s energetic image has helped the brand connect with India’s youth better.
Rage Coffee
Virat Kohli Brand Ambassador of Rage Coffee
Virat Kohli partnered with Rage Coffee in 2020 as an investor and brand ambassador. Rage Coffee offers premium, flavoured coffee blends. Kohli’s investment reflects his passion for quality and healthy living. The partnership aims to bring a unique coffee experience to younger people who care about taste and wellness.
Virat Kohli has been with Amaze India since it started in 2018. Amaze India is one of the best inverter battery brands. In 2021, the brand extended its endorsement deal with Kohli for three more years. In 2024, Amaze launched the “Hamesha #ReadyToPerform” campaign. This campaign shows the brand’s focus on providing reliable power. With Kohli as the face of the brand, Amaze highlights its promise of always being ready to deliver, just like Kohli’s consistent performance in cricket.
Star Sports
In 2023, Star Sports roped in Virat Kohli as the brand ambassador for their IPL ad campaign”Shor On, Game On”. As the official TV broadcaster for the TATA IPL, Star Sports released a promotional video featuring Kohli with the slogan “Har Ghar Banega Stadium” (Every Home Will Become a Stadium). This collaboration aims to ignite the excitement of cricket fans nationwide, highlighting the IPL’s ability to bring the stadium-like experience directly into people’s homes.
Blue Star
Virat Kohli – Brand Ambassador of Blue Star
Blue Star, an Indian multinational home appliance company, found a perfect match in Virat Kohli in 2019. Kohli’s association with Blue Star brings a breath of fresh air to the brand, symbolizing its commitment to excellence and innovation. As a brand ambassador, Kohli embodies the spirit of passion and relentless pursuit of excellence, aligning perfectly with Blue Star’s drive for innovation and customer satisfaction. With this partnership, Blue Star aimed to enhance its brand image and reach a wider audience.
Virat Kohli Brand Ambassador of Mobile Premier League
In March 2019, MPL (Mobile Premier League) entered into a successful endorsement partnership with Virat Kohli, appointing him as MPL’s brand ambassador. The deal was said to be worth around Rs 12 crore. The partnership turned out to be a success and was further renewed in January 2020, solidifying their shared vision. In April 2023, MPL launched a dynamic campaign, “Darr Ko Hatao, Bada Khel Jao,” featuring Virat Kohli, that exemplifies MPL’s unwavering commitment to providing a secure gaming environment. With Virat Kohli’s endorsement, MPL continues to inspire gaming enthusiasts nationwide, inviting them to join the MPL community.
MRF Tyre
Virat Kohli Brand Ambassador of MRF Tyre | Virat Kohli Brand Endorsements
In 2015, MRF Tyres, the prominent tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period. During this time, Kohli reportedly received a substantial sum of Rs 8 crore per year for his association with the brand. Recognizing his immense value and impact, MRF Tyres renewed the deal in 2017 with a staggering investment of Rs 100 crore for a period of eight years. As part of this renewed agreement, Kohli is said to earn a remarkable Rs 12.5 crore per annum. This long-standing partnership highlights the mutual trust and success shared between Kohli and MRF Tyres in promoting excellence and performance.
Phillips India
Virat Kohli – Brand Ambassador of Phillips India
Virat Kohli’s partnership with Philips as their brand ambassador for male grooming products has been a testament to their shared commitment to excellence. The collaboration between Kohli, a symbol of style and confidence, and Philips, a leading brand in grooming solutions, has been impactful. In 2022, Philips India launched the #TenOnTenYou campaign featuring Kohli, aiming to shed light on societal judgments and empower millennials to embrace their true selves. With Kohli’s endorsement, Philips continues to inspire men to look their best, embracing their personal grooming rituals with confidence.
Digit Insurance
Virat Kohli Brand Ambassador of Digit Insurance | Virat Kohli Brand Ambassador List
Digit Insurance, a leading insurance company, has appointed Indian cricketer Virat Kohli as its brand ambassador. Virat is also an investor in the company. The partnership between Digit Insurance and Kohli signifies not only his endorsement of the brand but also his confidence in its services and vision. As an investor, Kohli’s association with Digit Insurance goes beyond a typical brand ambassador role, showcasing his belief in the company’s growth potential. With Kohli’s influential presence and strong reputation, Digit Insurance aims to enhance its brand visibility and connect with a wider audience by offering reliable and customer-centric insurance solutions.
Virat Kohli Brand Ambassador of Wrogn | Virat Kohli Brand Ambassador List
Wrogn, the trendy fashion brand, has joined forces with none other than Virat Kohli, who not only serves as its brand ambassador but is also the co-creator of the brand. This exciting collaboration brings together Kohli’s passion for fashion and his unique sense of style. With his involvement in the apparel line, Wrogn showcases a perfect blend of edginess and sophistication. Kohli’s creative vision and personal touch infuse the brand with a distinct identity that resonates with youth.
Manyavar
Virat Kohli Brand Ambassador of Manyavar
In 2016, Manyavar, the renowned ethnic wear brand, appointed Virat Kohli as its brand ambassador. Virat’s association with Manyavar has exemplified elegance and style, capturing the essence of Indian traditions. He became the face of Manyavar, embodying the brand’s commitment to celebrating festivities with their exquisite collection of traditional attire. The brand released a notable campaign, ‘Aadha-Aadha’ featuring Virat, which beautifully highlighted the significance of sharing in a marriage, starting from the expenses of the wedding function. This campaign struck a chord with audiences, emphasizing the values of togetherness and mutual support.
Virat Kohli’s association with Great Learning, the leading edtech company, as their brand ambassador created a significant buzz. With this association, Great Learning aimed to leverage Kohli’s influential persona to inspire individuals to embark on a journey of continuous learning and upskilling. As a brand ambassador, he epitomizes the spirit of growth and excellence, reflecting the values and aspirations of Great Learning’s target audience. Virat’s strong work ethic and relentless pursuit of excellence make him an inspiring figure for those seeking personal and professional development.
In 2020, the company launched the “Power Ahead” campaign with Virat Kohli. The campaign focuses on showing the importance of higher education and lifelong learning.
Too Yumm
Virat Kohli – Brand Ambassador of Too Yumm
In a noteworthy partnership, Too Yumm! roped in Virat Kohli as their brand ambassador. The association aimed to promote healthier snacking options and a balanced lifestyle. With Kohli’s influential persona and dedication to fitness, he perfectly resonated with the brand’s values. As the face of Too Yumm!, Kohli encouraged consumers to make mindful snack choices without compromising on taste. This collaboration successfully inspired individuals to adopt healthier habits and enjoy guilt-free snacking experiences.
Himalaya, the well-known wellness and personal care brand, enlisted the charismatic cricketers Virat Kohli and Rishabh Pant as its brand ambassadors in 2019. This collaboration showcased the perfect synergy between the cricketers’ influential personas and Himalaya’s commitment to natural and effective products. Virat and Rishabh’s association with Himalaya amplified the brand’s message of holistic well-being and the benefits of using natural ingredients in personal care. Their endorsement brought immense credibility to Himalaya and resonated with consumers who admired the cricketers’ dedication to fitness and healthy lifestyles.
Volini, the trusted pain relief brand manufactured by Sun Pharma, founded a powerful ally in Virat Kohli as its brand ambassador. With its introduction to the market in 2015, Volini quickly gained recognition as a go-to solution for joint, musculoskeletal, and lower back pain. In 2018, the brand expanded its offerings with the introduction of Volini Maxx, catering to the evolving needs of consumers. Recognizing Kohli’s enduring influence and his commitment to fitness, Sun Pharma Consumer Healthcare signed a significant endorsement deal with him in 2018.
Boost, the popular Indian energy drink has found a perfect brand ambassador in cricket superstar Virat Kohli. Kohli, who is known for his dedication and physical prowess on the field, embodies Boost’s message of sustained energy and focus. Their long-standing partnership has not only helped Kohli fuel his athletic journey but has also boosted the brand’s immense popularity and relatable fitness goals. From commercials showcasing Kohli’s intense workout routines to social media campaigns fueled by his winning spirit, their synergy has propelled Boost to the forefront of India’s energy drink market, making them a dynamic duo not only on the field but also in the hearts of millions.
Vivo
Virat Kohli Brand Ambassador of Vivo
Vivo, a Chinese technology giant, is well-known for its innovative and stylish smartphones. In 2018, Vivo made Virat Kohli, an iconic Indian batsman, its brand ambassador. This move was a strategic one as Kohli’s immense popularity among the youth aligns perfectly with Vivo’s target audience. It has helped the brand to improve its image and sales in the Indian market. The partnership between Vivo and Kohli has blended cutting-edge technology with the passion for cricket, leaving an undeniable impact on India’s mobile landscape.
In 2015, Uber, the tech giant that transformed on-demand transportation, found an ideal brand ambassador in cricketing superstar Virat Kohli. Kohli’s reputation as an unstoppable go-getter aligned perfectly with Uber’s emphasis on speed and efficiency, making him an ideal fit for the Indian market. The partnership went beyond the world of cricket, with campaigns emphasizing the ease and dependability of Uber, often showcasing Kohli’s trademark determination behind the wheel. This powerful combination not only raised Uber’s brand recognition but also established it as the go-to app for transportation, leaving an indelible mark on the Indian mobility landscape.
MuveAcoustics
Virat Kohli Brand Ambassador of MuveAcoustics
In 2017, Zeeva, an electronics company based in Hong Kong, launched MuveAcoustics, a lifestyle audio brand that targeted urban India, and paired it with the popular cricketing superstar Virat Kohli. His youthful energy and dedication to performance perfectly matched MuveAcoustics’ sleek headphones and speakers, creating a powerful synergy. Kohli’s massive social media following amplified the brand’s message, while his own passion for music added authenticity, helping MuveAcoustics to become a leading player in the Indian audio market.
Wellman
Virat Kohli Brand Ambassador of Wellman
In 2019, the UK-based brand Wellman, which is known for promoting men’s health and vitality, collaborated with the Indian cricket superstar Virat Kohli. This partnership was ideal since Kohli’s relentless commitment to physical and mental fitness aligns perfectly with Wellman’s scientifically proven supplements. Together, they encourage men to live their lives to the fullest by empowering them with the perfect combination of power and balance. Kohli’s massive fan base and Wellman’s trusted reputation have redefined men’s wellness in India, showcasing that success is achievable through both strength and equilibrium.
American Tourister
Virat Kohli Brand Ambassador of American Tourister
American Tourister, a luggage brand known for its durability and association with adventure, found the ideal travel partner in Indian cricket captain Virat Kohli in 2016. Kohli’s energetic and determined personality perfectly aligned with the brand’s core values, making him an exceptional ambassador. Together, they have launched several successful campaigns, including the “#I’mReady” campaign, which showcased Kohli’s globetrotting lifestyle, and the recent “#UndeniableLeave” campaign, which encouraged taking a break from travel. With Kohli’s influence and American Tourister’s innovative luggage solutions, they have fueled the wanderlust of millions, cementing their position as the most dynamic duo in the travel industry.
Avas Living
Virat Kohli Brand Ambassador of Avas Living
Located in Alibaug, Avas Living is a luxury community that offers a new definition of wellness living. It is no wonder that cricketing superstar Virat Kohli has partnered with Avas Living in 2022 to become its brand ambassador. Kohli, known for his dedication to fitness and holistic well-being, chose Avas Living as his dream home retreat. This partnership combines Kohli’s passion for wellness with Avas’ focus on sustainable luxury, technology-driven living, and a strong community vibe. It is attracting health-conscious high net-worth individuals who are seeking a haven of serenity and a touch of cricket royalty.
Ocean Beverages
Virat Kohli Brand Ambassador of Ocean Beverages
Ocean Beverages, focused on crafting innovative and sustainable hydration solutions, found the perfect wave of energy in partnering with cricket superstar Virat Kohli. Kohli’s dedication to fitness and performance mirrors Ocean’s commitment to natural ingredients and eco-friendly practices. Their collaboration, particularly on the Sustainable Edition O’cean Energy Drink with its recycled aluminium cans, resonates with health-conscious consumers seeking both refreshment and responsibility. This dynamic duo is making ripples in the beverage industry, proving that conscious choices can be both powerful and delicious.
Essilor
Virat Kohli Brand Ambassador of Essilor
French eyewear company Essilor, known for its innovative lenses such as Crizal and Varilux, teamed up with Indian cricket superstar Virat Kohli in 2017. This collaboration was based on the shared values of precision, peak performance, and visual clarity. Through this partnership, Essilor’s brand gained more visibility among India’s cricket-loving population and helped raise awareness about the importance of eye health. Kohli himself became an advocate for this cause. The partnership between Essilor and Kohli brings together excellence in sports and optical expertise, empowering millions to see the world with clarity.
Batwrap, the Australian cricket gear innovator, has found the perfect partner in the batting powerhouse Virat Kohli. The partnership was inked in 2023 and is set to redefine cricket aesthetics and performance. Kohli is known for his aggressive batting and style, which perfectly embodies Batwrap’s mission to transform old bats and personalize new ones with cutting-edge, lightweight materials. The “Virat Kohli Electric Blue” collection, born from this union, allows cricketers to unleash their inner champion with a unique blend of power and panache.
Livspace
Virat Kohli Brand Ambassador of Livspace
Livspace, the leading home design company in India, has teamed up with cricket superstar Virat Kohli, creating a perfect match. Kohli’s vibrant personality and commitment to family align with Livspace’s mission of transforming homes into joyful havens. The “Livspace your space” campaign, featuring Virat and his wife Anushka Sharma, brings a fun twist to interior design, demonstrating how Livspace empowers homeowners to personalize their living spaces. This partnership seamlessly blends cricket’s energy with the comfort of home, making Livspace the perfect choice for anyone looking to #OwnTheirSpace.
Shyam Steel
Shyam Steel Anushka Sharma and Virat Kohli Advertisement
Virat Kohli and Anushka Sharma teamed up with Shyam Steel as brand ambassadors. Shyam Steel is one of the leading TMT bar producers in India. Their campaign, “Hamesha Ke Liye Strong,” highlighted the strength and durability of Shyam Steel’s products. The partnership aimed to promote quality in construction materials, reaching a larger audience with the star power of Virat and Anushka.
Royal Challenge
Royal Challenge – Virat Kohli Brand Ambassador List
Virat Kohli represents Royal Challenge as a brand ambassador. In 2024, the brand launched the “Choosebold 2.0” campaign, featuring Virat, Smriti Mandhana, and Vidyut Jammwal. This campaign celebrates individuals who make bold choices in life. With Virat leading the way, it encourages others to embrace boldness in their personal and professional lives.
Muthoot FinCorp
Virat Kohli Brand Ambassador of Muthoot FinCorp
In April 2022, Muthoot FinCorp launched a campaign “Mera Gold Loan, Mera Interest” campaign with Virat Kohli. He appeared in three TV commercials, promoting the brand’s financial services. The campaign aimed to build trust and showcase Muthoot FinCorp as a reliable choice for financial solutions.
Herbalife Nutrition
Herbalife Nutrition – Virat Kohli Brand Ambassador List
In 2021, Herbalife Nutrition renewed its partnership with Virat Kohli. The brand promotes wellness and a healthy lifestyle, which aligns with Kohli’s passion for fitness. With his endorsement, Kohli helps encourage people to live healthier, contributing to the brand’s growth.
Hyperice
Virat Kohli Brand Ambassador of Hyperice
In 2021, Virat Kohli became an athlete investor and global brand ambassador for Hyperice. The brand is known for its recovery products that help improve performance. With Kohli on board, Hyperice promotes better recovery for athletes and fitness lovers, just like Kohli takes care of his own fitness.
Vize
Virat Kohli Brand Ambassador of Vize
In 2020, Virat Kohli became the brand ambassador for Vize, a health and fitness brand. Vize offers high-quality supplements to help people stay fit and active. Through this collaboration, the brand aimed to inspire individuals to take charge of their health and make fitness a priority in their daily lives.
Conclusion
Virat Kohli’s influence as a brand ambassador is undeniable. His association with various renowned companies across industries showcases his versatility and appeal to a wide range of audiences. From sports brands to lifestyle products, Kohli has successfully collaborated with top-notch brands, reinforcing their brand values and reaching new heights of success.
As of 2024, according to Mint, Virat Kohli’s net worth is estimated to be Rs 1050 crore ($123 million).
Virat Kohli is brand ambassador of how many companies?
Virat Kohli is brand ambassador for several renowned brands, including Puma, Myntra, Blue Star, MPL, Digit Insurance, Toothsi, Blue Tribe, Hero MotoCorp, Royal Challenges, Amaze India, and many others.
Which startups are funded by Virat Kohli?
Startups funded by Virat Kohli are:
Rage Coffee
Blue Tribe
Sport Convo
Universal Sportsbiz
Digit Insurance
Chisel Fitness
Hyperice
How much does Puma pay Virat Kohli?
Virat Kohli signed an eight-year endorsement deal with Puma in February 2017, worth INR 110 crore. Under this agreement, he earned an annual payment of INR 12-14 crore. However, in April 2025, Kohli chose not to renew his contract with Puma after it ended. He reportedly rejected an INR 300 crore offer, deciding to focus on building his own brand instead.
Thanks to the development of eCommerce and online shopping trends, it is now possible to conveniently browse through leading worldwide fashion brands and have our favorite things delivered right to our doorstep in the modern digital age.
One of the most well-known names is Myntra. Myntra, which was established in 2007 by Vineet Saxena, Ashutosh Lawania, and Mukesh Bansal, is now the biggest online fashion store in the country. Myntra is dedicated to giving customers an easy and enjoyable shopping experience. With a wide range of brands and products, it’s simple for anyone to get their hands on the newest and most stylish things.
Let’s dive into the article to learn all about Myntra, its Startup Story and History, Business and Revenue Model, Funding and Investors, Founders and Team, Challenges, Competitors, Future Plans, andmore.
Myntra is one of the largest fashion eCommerce stores in India that deals with a wide range of fashion and lifestyle products for men, women, and kids. It sells high-quality clothes, branded footwear, bags and backpacks, beauty and personal care products, home and living accessories, and more.
The parent organization of Myntra is Flipkart, which is one of the largest eCommerce companies in India. Flipkart has been the parent company of Myntra since 2014 when the eCommerce giant acquired Myntra for an estimated amount close to INR 2,000 crore. The deal included both cash and stock.
Myntra has a wide range of fashion products from brands all across the world and appeals to young and old Indians, with a special focus on Gen Y, or the millennials, and Gen Z. All of these Myntra can be aptly summed up as a one-stop-shop for fashion in India.
Myntra – Industry
As per a report by Mordor Intelligence, the Indian eCommerce market is anticipated to witness substantial expansion, with a valuation of $147.3 billion in 2024. The market is expected to grow rapidly, with a projected value of $292.3 billion by 2028, according to the analysis.
This represents a remarkable Compound Annual Growth Rate (CAGR) of 23.8% from 2024 to 2028. This significant development trajectory highlights how eCommerce is becoming more and more prevalent in the Indian industry, fueled by changes in customer tastes, digitization, and technology breakthroughs.
Mukesh Bansal, Ashutosh Lawania, Vineet Saxena, Sankar Bora, and Raveen Sastry are the founders of Myntra.
Mukesh Bansal
Mukesh Bansal – Co-Founder of Myntra
Mukesh Bansal, the co-founder of Myntra, was born and raised in Haridwar, Uttarakhand. He is a Computer Science graduate from IIT Kanpur, after which he served a wide range of companies, including Deloitte, Nextag, Ewanted.com, Centrata, and NewScale, as an Analyst, an Engineer, and in the Product Management department.
Bansal then founded Myntra company in 2007, which was eventually acquired by Flipkart when he left. Bansal then founded Curefit in April 2016 and is currently serving as the co-founder of Cult.fit (previous name Cure.fit).
Ashutosh Lawania is an angel investor and the co-founder of Myntra. Ashutosh graduated from IIT Kanpur, after which he served Various Startups as a Software Engineer. Lawania co-founded Myntra, which he left in 2017. Lawania’s brilliant entrepreneurial mind is also behind a couple of other companies – Bytedge Solutions and MFine, and he is currently serving as the co-founder of MFine.
Vineet Saxena
Vineet Saxena, Co-Founder of Myntra
Vineet Saxena, who is also an IIT Kanpur alumnus, is another co-founder of Myntra. Saxena started with Tech Mahindra in British Telecom as a Software Engineer. Saxena then joined Pramati Technologies as a Product Engineer and left it after 2 years, when he joined Tavant Technologies as an Associate Architect.
After gaining over 4 years of experience in the last company, Saxena decided to co-found Bytedge Solutions. Myntra was the second company that Saxena co-founded; he eventually left the company in 2011. However, soon after, he co-founded IndusDiva, where he also served as CEO.
It was only in September 2020 that this technology entrepreneur quit the company and co-founded another company, Card91, where he is currently serving as a co-founder.
Sankar Bora
Sankar Bora, Co-Founder of Myntra
An NIT Calicut and IIM Bangalore alumnus, Sankar started his entrepreneurial career by founding Engineering Exam Prep. He eventually resigned and chose to serve a list of companies—IT Solutions, Trigyn Technologies, and Tavant Technologies—as a Senior Software Engineer, Technical Leader, and Associate Project Manager.
Bora later co-founded Myntra, where he served as a VP of Operations. After leaving Myntra in 2010, Bora served as a Mentor and Strategic Investor at Flemingo Hospitality Services Pvt. Ltd; Co-founder & Chief Operating Officer of Miraistore.com; Chief Operating Officer of AEON Learning, and a Founder & Chief Operating Officer at DealShare.in, a post that he still retains.
Raveen Sastry
Raveen Sastry, Co-Founder of Myntra
Raveen Sastry co-founded Myntra after serving as a Product Manager in Xora and IPTouch Inc. After leaving Myntra, Sastry co-founded Hoopos.com and Babyoye.com, where he also served as the Head of Product along with being a co-founder.
NudgeSpot was the next company that Sastry founded. Raveen left NudgeSpot to serve Boomtrain as General Manager and Zeta Global as the Strategic Advisor and Vice President before becoming a Founding Partner of Multiply Ventures.
Nandita Sinha became the CEO of Myntra in 2022. With a strong background in business strategy, she has led Myntra’s growth and innovation in the e-commerce fashion sector.
Myntra Startup Story
Mukesh Bansal’s journey with Myntra company began after his time in Silicon Valley. He quit his US employment in 2007 to launch his own company in India. He toured shopping centers frequently to get ideas for creating personalized experiences while investigating both offline and internet sectors.
A visit to an abandoned commercial area in Pune proved to be the turning point. Bansal thought of a better way after observing unsold inventory in physical stores: offering these goods online. This realization resulted in Myntra becoming a platform that revolutionized online shopping by offering shoes, accessories, and apparel in addition to these products.
Mukesh Bansal helped other people with a background in software engineering realize their business goals as a co-founder. Between 2007 and 2010, Myntra concentrated on B2B sales of customizable gift goods that could be ordered on demand. The business gradually changed its emphasis from B2B to individual customer service.
In 2012, Myntra accomplished a noteworthy accomplishment by broadening its product portfolio to encompass 360 Indian and global brands. This was a turning point in Myntra’s development into India’s largest B2C fashion eCommerce marketplace, capping an incredible journey of success and transformation from a B2B firm.
Myntra – Mission and Vision
Myntra’s mission and vision are to provide “a hassle-free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.”
Myntra – Name and Logo
Myntra Logo
30th January 2021 – Myntra decided to replace its existing logo with a new one following a complaint that claimed it was offensive towards women. The Myntra logo was seen to depict the legs of women. Following all the controversy surrounding the Myntra logo issue, the online shopping app decided to change the logo on its website, its app, and all packaging material.
Myntra old vs new Logo
The parent company of Myntra is “Flipkart.”
Myntra – Business Model
Myntra has adopted an aggregator business model, facilitating direct consumer-brand connections (B2C). From its original business-to-business (B2B) model, it underwent a dramatic change to its current consumer-centric strategy. The core of Myntra’s business strategy is to procure the newest products from affiliated companies by the current fashion. This guarantees that the most sought-after products arrive at Myntra’s eCommerce site promptly, in accordance with their availability in the corresponding retail brand stores.
Throughout its development, Myntra has honed its function as a go-between for customers and high-end companies, simplifying the purchasing process. By transitioning to a direct-to-consumer model, Myntra ensures that fashion enthusiasts have swift access to the freshest offerings from their favorite brands, marking a seamless fusion of online and offline retail dynamics.
Myntra – Revenue Model
Myntra company makes revenue from different resources some of which are listed below:
Commission Fees: Depending on the product’s category and brand, Myntra’s primary revenue stream is the charging of a predetermined fee, which normally ranges from 4% to 5%.
Marketplace Services: Myntra makes money by giving different brands and merchants a place to display and sell their goods on its online marketplace.
Logistics Services: By making it easier for clients to store, package, and receive things, the company makes money through its logistics services.
Advertisement: Myntra makes use of its platform to facilitate the promotion of brands’ items to a broad audience, generating extra income.
Other Resources: To maintain a diversified and long-lasting financial strategy, Myntra investigates and makes money from several additional sources in addition to the main revenue streams.
Quick commerce platforms are adding beauty and fashion to their services, but Myntra will be one of the first fashion-focused platforms to try quick commerce with “M-Now.”
Myntra is testing quick delivery service in some parts of Bengaluru as per the reports on 23 November 2024. The service, called “M-Now,” promises delivery within two hours. Currently, it is available in a few Bengaluru areas with a small range of products to test how it works, according to a source.
In 2022, the Bengaluru-based company started a fast delivery service called M-Express in metro cities. The service aims to deliver products within 24 to 48 hours of ordering.
Myntra – Challenges Faced
Logistics proved to be a significant challenge for Myntra, a critical aspect for any eCommerce company striving to meet customer demands. The creative hybrid logistics model used by Myntra is responsible for its success. Early on, Myntra addressed the issue of supply chain management and logistics by putting into practice a plan that divided up the work strategically between the company and outside service providers according to demographics.
Nevertheless, this strategy brought with it a new set of difficulties as Myntra found it increasingly difficult to identify trustworthy third-party service providers who could give a top-notch experience. In response, the business made supply chain management a top priority and carefully selected delivery representatives who had a track record of providing top-notch service.
Myntra as an enterprise and a team has always placed a strong emphasis on the value of comprehensive contributions. To make sure that its short-term success is consistent with the broad ideals the brand upholds, the brand places a high weight on matching its values with society’s expectations.
Myntra has raised $569.8 million in 15 rounds of funding.
Here are the funding details:
Date
Stage
Amount
Investors
January 1, 2024
Corporate Round
$54 million
Flipkart
March 25, 2022
Corporate Round
$116 million
Flipkart
September 24, 2021
Post-IPO Equity
$58.7 million
FK Myntra Holdings
October 9, 2020
Post-IPO Equity
$103 million
FK Myntra Holdings
March 6, 2018
Post-IPO Equity
$63.7 million
FK Myntra Holdings
October 18, 2017
Debt Financing
$7.7 million
Kotak Mahindra Bank
January 31, 2014
Venture Round
$50 million
–
May 31, 2013
Venture Round
$25 million
–
February 1, 2013
Series E
$8 million
–
May 1, 2012
Series D
$25 million
–
August 1, 2011
Series C
$20.8 million
–
Myntra – Investments
On February 11, 2019, Myntra invested Zilingo with its Series D funding round, contributing $226 million. The eCommerce platform Zilingo uses technology to optimize the fashion and cosmetics supply chain.
Myntra – Mergers and Acquisitions
The company has seen 9 major acquisitions to date.
Below are the details:
Acquired
Date
Price
Pretr Online Services Pvt Ltd
August 1, 2018
–
Blink (formerly Witworks)
April 16, 2018
–
20Dresses
November 29, 2017
–
InLogg
April 19, 2017
–
Jabong.com
July 26, 2016
$70 Million
HRX
July 20, 2016
–
Cubeit
July 12, 2016
–
FITIQUETTE
April 4, 2013
–
Exclusively
November 9, 2012
–
Myntra – Growth and Revenue
It has 60 million average users as of March 2024
The company has over 6,000 brands as of March 2024
It has delivered to over 19,000 pin codes across India as of March 2024
It has 75 million new app users as of December 2023
Myntra offers products from more than 6,000 brands as of December 2022
Financials
Myntra Financials
FY23
FY24
Operating Revenue
INR 4,465 crore
INR 5,122 crore
Total Expenses
INR 5,290 crore
INR 5,123 crore
Profit/Loss
Loss of INR 782.4 crore
Profit of INR 30.9 crore
Myntra Financials
Myntra – Partnerships
Myntra has partnered with many companies. Some of the prominent ones are:
Abercrombie & Fitch Co. announced a multi-year partnership with Myntra Jabong to expand its brand presence in India. Myntra Jabong will establish physical stores, regional e-commerce platforms, and digital storefronts through licensed third parties as part of the franchise agreement.
YouTube has partnered with Flipkart and Myntra to launch the YouTube Shopping Affiliate Program in India. This allows eligible creators to tag products in their videos, Shorts, and live streams, earning revenue when viewers make purchases on the retailers’ sites. The program is already active in countries like the US, Indonesia, and Brazil.
Myntra signed a pact with a UK-based fashion house in November 2023, Boohoo Group. This deal will allow Booho Group brands such as Boohoo, Dorothy Perkins (DP), and Nasty Gal to enter into Indian markets.
23rd August 2021 – Myntra has announced its partnership with London-based digital fashion brand Urbanic, whoseselection is available from 1st September. This Myntra-Urbanic partnership would be scaling the accessibility of the brand in foreign markets, targeting especially Gen Z and the millennials, who are the trendsetters of the eCommerce platform.
“We are elated to be joining forces with Urbanic to bring the best of fashion-in-trend to our thriving base of young shoppers namely Gen-Z and millennials, who are steadily shaping the future of eCommerce. With their extremely high digital presence combined with a keen sense of style, they are poised to become one of Myntra’s dominant consumer bases and this partnership helps us boost our portfolio to cater to their distinctive fashion choices,” Myntra’s Chief Business Officer Ayyappan Rajagopal said.
Myntra has unveiled Maya, a virtual fashion influencer, as part of its commitment to enhancing the customer experience. Maya is a digital avatar that combines fashion expertise with the latest technology, providing interactive content and sharing fashion tips, style recommendations, and the latest trends. This innovative initiative demonstrates Myntra’s dedication to staying ahead in the ever-evolving world of fashion eCommerce.
By introducing Maya as a virtual fashion influencer, Myntra showcases its commitment to pushing boundaries and embracing innovative approaches in the fashion eCommerce landscape. Maya’s presence strengthens Myntra’s position as a pioneer, constantly striving to deliver exceptional customer experiences and cater to the evolving needs of its audience.
Myntra – Advertisements and Social Media Campaigns
Myntra Fashion with Caution!
Myntra launched a new ad campaign called “Fashion with Caution” in January 2025. It features Bollywood stars Ranbir Kapoor and Triptii Dimri in funny roles as regular people who accidentally create chaos just by looking like themselves.
The campaign includes two creative ads promoting Myntra’s ‘Celeb Looks’ collection, offering stylish outfits for under INR 999.
Myntra Campaign
Ahead of the Big Fashion Festival (BFF) in 2023, Myntra unveiled its ‘Dress-up Season’ campaign, starring actors Sidharth Malhotra and Kiara Advani. Originally slated for October, the yearly celebratory shopping frenzy aims to place fashion at the center of the celebrations.
The ad emphasizes the importance of fashion in festivities and the fun that comes with “dressing up” for special events. With Sidharth and Kiara celebrating their first Diwali together as a married couple, Myntra wants to convey the spirit of the occasion and highlight the platform’s significant contribution to their joyous occasions.
Myntra has bagged quite a few titles under its name.
Myntra won various awards in 2022, some of these are ET Future Ready Organization/D&I Culture, Kaleidoscope Award for best campaigns, Brand Excellence Award by Economic Times for Marketing Campaign, and more.
Myntra was acknowledged as India’s Most Admired and Valuable Power Brand Award 2016 at the 7th Annual India Leadership Conclave and Indian Affairs Business Leadership Awards 2016.
Myntra.com was announced as a winner of the Red Herring Global 100 award.
CNBC – TV18 recognized Myntra’s website as one of the Hottest Internet Companies of the Year.
It has also been awarded ‘Fashion eRetailer of the Year 2013’ by Franchise India’s eRetail Awards.
Myntra’s online app and website also bagged the title of ‘Best E-commerce Website for 2012’ by the IAMAI India Digital Awards.
The venture was also awarded ‘Images Most Admired Retailer of the Year: Non-Store Retail’ for 2012 by Images Group.
Puma India awarded Myntra with the ‘Best E-commerce Partner of the Year 2011–12’.
When Myntra started, no vendors were providing such seamless and exclusive shopping experiences to consumers. However, over time, its competitors have increased in India.
Myntra’s growth focuses on offering trendy products, increasing sales in non-clothing categories, promoting premium fashion through beauty, international, and direct-to-consumer (D2C) brands, expanding into smaller cities, and creating special products for the rising Gen-Z audience.
To solidify its position as a major player in the Indian fashion industry, Myntra intends to capitalize on its recent franchise arrangement with UK fashion brand NEXT. Through the partnership, Myntra will be able to open NEXT-branded stores all over India, increasing its omni-channel footprint and product choices.
In addition, Myntra wants to keep up its dedication to providing its clients with a seamless and pleasurable shopping experience by expanding its selection of fashionable goods. In addition, Myntra will concentrate on fortifying Myntra Jabong Pvt. Ltd, its B2B wholesale company, to efficiently distribute NEXT’s goods and capitalize on the sizeable and varied Indian market. In general, Myntra’s goals for the future are to propel expansion, innovation, and client happiness in the dynamic field of fashion eCommerce.
FAQs
Who is Myntra founder?
Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena founded Myntra in 2007.
What is Myntra?
Myntra is one of the largest fashion eCommerce stores in India that deals with a wide range of fashion and lifestyle products for men, women, and kids. Myntra online shopping platform offers a wide range of fashion and lifestyle products. Myntra shopping offers a seamless experience to its customers.
Is Myntra an Indian company?
Yes, Myntra is an Indian company founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Its parent organization is Flipkart.
Who is Myntra parent organization?
Myntra is owned by Flipkart. Flipkart acquired Myntra in May 2014 for INR 2,000 crores.
What is Myntra business model?
Myntra is an online fashion and lifestyle retailer. It operates on a B2C (business-to-consumer) model, offering clothing, accessories, footwear, and home products.
What is Myntra launch date?
Myntra was launched in 2007. Myntra India is a popular destination for online fashion and lifestyle shopping.
Is Myntra B2B or B2C?
Myntra is a B2C eCommerce fashion brand.
How does Myntra make money?
Myntra operates on an aggregator model and its major source of income is from commissions.
Pratyusha Srivastava
