India’s cosmetic industry is on a rapid growth trajectory, driven by shifting lifestyles, increased awareness of personal care, and the emergence of a powerful middle-class consumer base. On a global level, the cosmetics market was worth nearly INR 30.8 lakh crore in 2022, and experts expect it to keep expanding at around 5.1% CAGR between 2021 and 2030.
Furthermore, with consumer demand increasing and constant innovation bringing new trends, this industry has become one of the most exciting spaces for entrepreneurs to explore. It is an ideal choice for those aspiring businessmen who are looking to step into a high-potential business in cosmetic product franchises provide a golden opportunity.
Why Strong Branding Is Key to Cosmetic Franchise Growth?
Why India’s Cosmetic Franchise Market Is a Golden Opportunity?
How a Cosmetic Franchise Can Be a Profitable Business in India?
Why Strong Branding Is Key to Cosmetic Franchise Growth?
- Build Instant Customer Trust: A recognized brand comes with built-in credibility, making it easier to attract customers. Trusted names lead to faster sales and repeat buyers, giving franchise owners a clear advantage over new, unknown stores.
- Offer a Wide Range of Products: Top franchises provide a variety of products for different skin types, budgets, and preferences. This helps reach more customers and increases revenue opportunities.
- Get Proper Training and Support: Good franchises offer training in product knowledge, sales, and store management, along with marketing guidance, making it easier to run the business successfully.
- Continuous Help for Smooth Operations: Franchise partners get ongoing support, like: Marketing materials and promotional campaigns, staff training for better service, guidance to handle everyday business challenges
- Stay Ahead with Trends: The beauty industry changes fast. Franchises provide access to trending products and research-backed insights, keeping the store relevant and in demand.
- Meet Changing Customer Preferences: Modern customers prefer Natural and organic products, eco-friendly packaging, personalized beauty solutions, franchises help align offerings with these trends, boosting customer loyalty.
- Expand Through Online Sales: E-commerce allows customers to shop anytime, anywhere. A franchise with a user-friendly website and app can reach more people and increase sales.
- Use Digital Marketing to Grow: Franchises support growth through:
- Social media engagement
- Influencer collaborations
- Targeted online ads
Muskaan Kapoor
Why India’s Cosmetic Franchise Market Is a Golden Opportunity?
Himalaya Ayurveda
| Founded | 1930 |
|---|---|
| Investment Required | INR 7–25 Lakhs |
Himalaya is one of India’s most trusted Ayurvedic and wellness brands, with over 90 years of legacy. For franchise owners, this trust translates directly into ready-made customer demand. The brand’s wide product portfolio spans skincare, haircare, personal wellness, and natural medicines, ensuring consistent sales throughout the year.
What makes Himalaya especially attractive for franchisees is its strong recall value, global presence, and loyal customer base, which means you don’t need to spend heavily on brand-building.
Lakmé
| Founded | 1952 |
|---|---|
| Space Required | 600 Sq. ft |
| Investment Required | INR 50–60 Lakhs |
Lakmé, a household name in India’s beauty industry, is owned by Hindustan Unilever and has been setting beauty trends for decades. From skincare and haircare to color cosmetics and salons, Lakmé offers a complete beauty ecosystem. Today, it has over 240 stores in 60+ markets, supported by 2,200+ experts who serve more than 1 million customers. Partnering with Lakmé means joining a brand that’s trusted by generations of Indian women.
Colorbar
| Founded | 2004 |
|---|---|
| Space Needed | 200 – 500 sq. ft. |
| Investment Required | INR 10 – 20 Lakhs |
Colorbar is India’s third-largest cosmetics brand, admired for its luxury European formulations that rival international names. With a strong presence through exclusive outlets, partner stores, and a thriving online reach, Colorbar offers franchisees a premium beauty retail experience. Moreover, it is known for its bold colors and innovative products in makeup, skincare, and accessories. The brand has created a niche with younger audiences and beauty enthusiasts alike.
MAC Cosmetics
| Investment Required |
|---|
| INR 40 – 50 Lakhs |
MAC is a global beauty icon, known for celebrating diversity with products designed for all ages, races, and genders. From professional makeup kits used backstage at fashion shows to everyday essentials loved by consumers, MAC has built an unmatched reputation in the beauty world. Owning a MAC store not only offers strong brand recall but also ensures access to a wide audience of makeup professionals and enthusiasts.
SUGAR Cosmetics
| Investment Required |
|---|
| INR 10 – 20 Lakhs |
SUGAR Cosmetics has become a cult favorite among Gen Z and millennials, thanks to its bold branding, striking packaging, and performance-driven products. The brand offers a 100% cruelty-free range across lips, eyes, face, nails, and skincare, ideal for Indian skin tones. With a presence in 35,000+ retail outlets across India and growing rapidly, SUGAR’s franchise opportunity is perfect for entrepreneurs looking to tap into the booming premium beauty segment.
Modi Revlon
| Investment Required |
|---|
| INR 20 Lakhs (approx.) |
Revlon, one of the most recognized names in India’s beauty space, has been redefining glamour with its trendsetting colors and innovative product lines. As a franchise partner, you gain access to comprehensive training, on-ground assistance, expert setup guidance, and site selection support through its regional offices—making it a strong and reliable choice for beauty entrepreneurs.
MyGlamm
| Investment Required | INR 30 Lakhs |
|---|---|
| Royalty Fees | INR 15 Lakhs |
MyGlamm, backed by one of Europe’s leading natural beauty companies, has created a niche in India by blending European innovation with Indian beauty preferences. Collaborating with global makeup artists and experts, the brand offers Italian and German formulations that simplify makeup routines while keeping them chic and effortless. Positioned as a modern, accessible luxury brand, MyGlamm makes glamour hassle-free for today’s consumers, especially millennials and Gen Z. For franchisees, it’s a chance to partner with a rapidly growing name in the premium beauty segment.
Nykaa
| Investment Required | INR 50 Lakh – INR 1 Crore |
|---|
Nykaa On Trend
Nykaa On Trend targets the mid-range beauty market, featuring best-sellers from Lakmé, Maybelline, L’Oréal, The Face Shop, and more. Franchise partners benefit from high customer footfall and strong sales since these products are already popular and in demand.
Nykaa Luxe
Nykaa Luxe serves the premium beauty segment, offering global luxury brands like MAC, Estée Lauder, Huda Beauty, Bobbi Brown, and Clinique. Franchisees gain access to a high-spending customer base and enjoy higher profit margins, with a sophisticated retail experience and personalized consultations.
NewU
| Investment Required | INR 20 – 30 Lakhs |
|---|---|
| Space Needed | 200 – 600 sq. ft. |
NewU is a one-stop beauty and personal care destination, offering everything from skincare and haircare to makeup, fragrances, and grooming essentials, all under one roof. Backed by H & B Stores Ltd, a wholly-owned subsidiary of Dabur India Ltd, the brand ensures customers enjoy exclusive offers, seamless online-to-offline shopping, and doorstep delivery. With 100+ stores across 36 cities in India, NewU has built a strong retail presence that blends health, beauty, and convenience, making it a promising franchise for entrepreneurs looking to enter the beauty retail segment.
Ria Puneyani
How a Cosmetic Franchise Can Be a Profitable Business in India?
- A Booming Market: India’s cosmetic industry is growing rapidly, thanks to rising incomes, changing lifestyles, and a focus on self-care. With the expanding middle class, the demand for premium and diverse beauty products is higher than ever, making it an ideal time for franchise investment.
- Celebrate Tradition and Diversity: The Indian beauty market uniquely blends Ayurvedic heritage with modern trends. A cosmetic franchise lets entrepreneurs honor traditional ingredients and practices while offering inclusive, contemporary products that appeal to all customers.
- Support for Entrepreneurial Success: Franchising provides the backing of an established brand, along with proven strategies, training, and resources. This support helps franchisees grow quickly and achieve financial success without starting from scratch.
- Build Strong Customer Relationships: Personalized experiences are key in India’s beauty market. Franchises allow partners to connect closely with customers, building trust, loyalty, and long-term business growth.
- Focus on Sustainability and Ethics: With consumers increasingly conscious about the environment, franchisees can embrace eco-friendly practices, cruelty-free products, and sustainable sourcing, making their business relevant and socially responsible.
Conclusion
India’s booming cosmetic market offers a golden opportunity for franchise entrepreneurs. By partnering with established brands, leveraging support, and staying aligned with trends and consumer values, a cosmetic franchise can become a profitable and rewarding business.
Apoorva Bajj
FAQs
Which cosmetic brands in India offer franchise opportunities?
Top cosmetic brands offering franchises in India include Himalaya, Lakmé, Colorbar, MAC Cosmetics, SUGAR Cosmetics, Revlon, MyGlamm, Nykaa, and NewU.
How do cosmetic franchises help franchisees stay competitive?
Franchises provide access to trending products, research-backed insights, e-commerce solutions, and digital marketing strategies.
Can a cosmetic franchise offer online sales opportunities?
Yes. Most top brands like Nykaa and MyGlamm support online sales through their websites and apps, allowing franchisees to expand reach, increase revenue, and offer convenience to customers.
