Tag: music platform

List of Brands Endorsed by Sonu Nigam
When it comes to the singing icon of all time, Sonu Nigam is the name that comes to everyone’s mouth. Today, almost every celebrity is diving their wave into the advertising limelight. With that in mind, it’s quite amusing to acknowledge the fact how Sonu Nigam is getting his way in the endorsement business.

Sonu Nigam is a prominent Indian singer as well as a music director who is famous for his vocal wisdom in Hindi and Kannada languages. And the words of his talent isn’t limited to India only, in fact, the singing icon is famous all across the world. With song records of over 2000 songs, Sonu Nigam has an enormous fan following. And based on such a huge fan following and being one of the top singers in the country, several brands have approached him and signed endorsement deals. Among these, some famous names are Dabur Honitus, Idea Cellular, NGO Fight Hunger Foundation and others.

In this article, we have discussed the brands endorsed by the singing legend, Sonu Nigam. So, let’s get started!

List of Brands Endorsed by Sonu Nigam
Conclusion
FAQs

List of Brands Endorsed by Sonu Nigam

Fight Hunger Foundation

Being one of the biggest singers in the country, Sonu Nigam has ruled millions of hearts with his heart-touching voice. With this fascination and love of his fan, Sonu Nigam has been announced the Goodwill brand ambassador of the Indian NGO Fight Hunger Foundation.

And for this endorsement deal, he has also released a song that would help in spreading and raising awareness among the people for the main cause of this NGO. The title of the song is “Hope in the future”.

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Artium Academy

Sonu Nigam has been signed as the patron-in-chief of the brand film featuring the Artium Academy. In this film, they are highlighting the journey of this singing icon over the years. It shows how he came to Mumbai in the first place, from Delhi around three decades ago. The film beautifully showed how started his journey and was a completely different version of himself, even when he hosted the first-ever snow of his life around 26 years ago.

He learned through his experiences and grew into the legend that he is today.

His experience, journey and learnings are presented by this Artium Academy. The brand aims to deploy a 360-degree campaign that works on identifying media formats with tactics alongside the current campaigns by the brand.

Sonu Nigam endorsed brand – Artium Academy

Dabur Honitus

It’s quite amazing that Dabur has recently started a different campaign approach for its cough lozenges. The company is moving forward in launching TV commercials for its new product and signed Sonu Nigam for the campaign. In its advertisement, it has shown Sonu Nigam along with the finalist of Indian Idol Rahul Vaidya.

The advertisement mainly targets teens and focuses on the better quality and relief attribute of the Honitus Cough Drops.

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Idea Cellular

After playing a judge in the television ad campaign of the brand Dabur Honitus, Idea cellular has signed the signing icon Sonu Nigam to endorse the brand and also, went to the 20-city tour campaign all across the country.

Fashion label by photographer Vicky Idnani

Sonu Nigam, the ruler of dozens of Indian hearts with the wisdom of music, has entered the modelling universe by being a brand ambassador of the fashion label by photographer Vicky Idnani.

Based on fan following and his fitness, Sonu Nigam has been approached to become a model for branding the clothing styles of this company.

Vicky Idnani and his partner Avinash Bamnia styled many celebrities and did the photoshoot. They then launched a distinct clothing collection and considered Sonu Nigam as the most iconic face. And that’s when he became the brand ambassador for the label.

Conclusion

In conclusion, we can say that Sonu Nigam, being such a prominent personality in the Indian music industry and having such a huge fan following, so it’s obviously approached by different brands. He came into the industry around 30 years ago and his talent and hard work are what brought him to such a level. He is famous for singing Hindi and Kannada songs. Apart from being a singing professional, Sonu Nigam is also a producer, actor, songwriter and philanthropist. He has endorsed brands like Artium academy, Dabur Honitus, Idea Cellular and others. He is also connected with the Indian NGO fight hunger foundation as its goodwill ambassador. Not just this, Sonu Nigam is the face of the fashion label by Vicky Idnani. And, that’s truly impressive! Stay tuned for more such content!

FAQs

What are the brands endorsed by Sonu Nigam?

Sonu Nigam has endorsed several brands which are:
- Fight Hunger Foundation
- Artium Academy
- Dabur Honitus
- Idea Cellular
- Fashion label
Is Dabur Honitus endorsed by Sonu Nigam?

Yes, Sonu Nigam endorses Dabur Honitus.

What is Fight Hunger Foundation?

“Fight Hunger Foundation” is an Indian not-for-profit to promote community based management of acute malnutrition.

What is Artium Academy?

Artium Academy is an Online Music Education platform founded by
Ashish Joshi. Sonu Nigam endorses Artium Academy.
December 26, 2021
Interesting Facts about Spotify: Best Music Streaming Service Platform
‌‌When it comes to music, we all have been fans of Spotify! The extremely popular music streaming service provider, Spotify is counted among the largest service providers all across the world. Spotify has more than 382 million monthly users among which 172 million are paying subscribers. With Spotify, you can access a huge number of songs and albums, some specially designed for you. One of the major reasons for the success of Spotify is its free services. Although it does get interrupted by the advertisements, still there’s a vast amount of content that you can access for totally free!

Spotify was founded by Daniel Ek and Martin Lorentzon and launched in 2006. It has created a new emotion among the audience and has truly changed the music streaming service. Speaking of which, apart from Spotify’s success and fan following, it has some pretty interesting facts that we are going to discuss in this article. So, let’s get started!

Interesting Facts about Spotify
Conclusion
FAQs

Interesting facts about Spotify

Interesting Facts about Spotify

Story of Spotify

People often confuse Spotify as an American company, but very few know that Spotify is actually a Swedish company. Yes, that’s right!

Spotify was founded in Sweden in 2006. However, because for some reason, its official launch was held by the end of 2008. After running for a few years, Spotify went International and began its charm in the United States.

Spotify gained a huge success and now, the company has reached almost every corner of this world. Its official headquarters is established in Stockholm, Sweden.

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1/4th of Spotify songs have not been discovered

It is very rare that around 25% of the total songs listened to on Spotify have not been discovered yet. These songs have not been played even once. These songs mainly belong to unknown artists and band covers.

Intriguingly, Spotify does not ask the music artist to be famous for getting their songs be listened. However, this doesn’t imply that the listener would listen to them.

Where did the “Spotify” name come from?

Spotify Logo

In an interview with Daniel Ek mentioned that “Spotify” isn’t the name they chose for the company. The story behind this is, the Co-founder Martin Lorentzon had decided on some other name for the company but Daniel Ek misheard the name with something different. Then with the turns of events, the “Spotify” name was created with the combination of two words which are: ‘Spot’ and ‘Identify”. And that’s how the name “Spotify” came in!

Criticism of Spotify from prominent celebrities

Spotify criticised by Taylor Swift

Spotify has gained various criticism from some prominent artists like Taylor Swift and Thom Yorke. This is because the company, Spotify, shares 70% of the total revenue to the right-holders and this is nowhere appreciated by the artists.

This even made Taylor Swift leave the platform and stop releasing her songs on Spotify. However, after some time, Taylor Swift did return to Spotify with her album “Bad Reputation”.

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Artists gains very little from Spotify

Spotify pays very little to its artists as compared to their talent and worth. For example, for every 1,000 plays on a song, the artists receive only $4.37. This is basically a downside of the company as all the work done by the artists doesn’t profit them in any way and Spotify makes all the profit over it.

That’s why it’s always recommended that, if you want to support an artist, purchase their song’s CDs, vinyl or any other, for listening to their music.

Spotify has acquired Echo Nest

We all have encountered the amazing feature of Spotify, where it matches the songs with its artists in all the contexts it is used in. That came in 2014 when Spotify collaborated with the startup, Echo Nest. This helped Spotify in acquiring machine learning and music learning company The Echo Nest. Through this only, Spotify gained this amazing feature.

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Conclusion

In conclusion, we can say that Spotify is a truly amazing music streaming company with free as well as subscriptions songs and albums. It is even considered the most intriguing music streaming application for your phone. You can formulate your own playlists and gain preferences. In fact, you can listen to those songs which you wouldn’t find on any other platform. Spotify truly holds the potential to transform the music industry and in some ways, it already has.

FAQs

Who has founded Spotify?

Spotify was founded by Daniel Ek and Martin Lorentzon in 2006.

Who is the CEO of Spotify?

Daniel Ek is the CEO of Spotify since 2006.

What makes Spotify unique?

Some of the unique things listeners can do on Spotify are:
- Bring back deleted playlists
- Exclude playing specific artists
- Sorting your liked songs
- Share music with Spotify codes
- Add your MP3s
- Listen with others
- Link to your favorite part of the song with time markers
Is Spotify free for artists?

Uploading music on Spotify is free to all artists. Spotify doesn’t charge you any fees or commissions.

When does an artist get paid on Spotify?

An artist gets his payment depending upon how frequently their music is being streamed on Spotify.
December 23, 2021
Famous Music Streaming Platforms In India

Music is one great healer in this world, it has the essence of divinity, driving magic in people with positive energy, now music is being blended into one’s daily routine, looks like everybody is feeling a day incomplete without music and this is why music applications are blooming out with great tools and having good profits. They are having good playlists and sort out songs according to user’s choice, and one more big thing is that they are allowing people to perform and showcase their talent, which indeed helps out singers to go forward in this industry. Here are few great music startups in India so, let us see the complete story on the topic- Famous Music Streaming Platforms In India.

Kroomsa
Marvix
From Mug to Mike
Saavn
MuSlate

1. Kroomsa

It is founded by Paras Chopra in New Delhi, kroomsa is a good platform for independent bands and artists, these artists can upload their music online which can be downloaded and is streamed online, advertisements are embedded in the songs, the platform gives 20% of ad revenue to NGOs, 40 percent to artists and bands, and keeps 20% for itself.

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2. Marvix

Marvix was founded by Param Arunachalam ,a former Infosys employee, the team consists of Thejesh GN ( technical Architect),Santosh Patil(Content Manager), Gururaj Krishnappa and Fidel Dsouza( Content Analyst). Their main aim is to build India’s greatest music discovery engine, the venture has created MySwar.com, which they claim to be by far the most wide ranged guide to Hindi film music.

They have songs dated back from 1941 till today, their database includes artist biographies,credits and award information,they have music information like genre, instrumentation, tempo, and more which is more useful for singers.

3. From Mug to Mike

It is founded by Sunil Koshy, who is a techie and trained singer, Koshy is a good singer and has recorded with famous musicians, like Alwyn Fernandes, Ustad Faiyaz Khan, and Keith Peters, and top lyricist Jayant Kaikini , he is creating a good platform for potential singers with his startup, he conducts workshops where participants are given the opportunity to record at high end studios, he is giving good training for the betterment of singers.

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4. Saavn

It was founded in 2007 and currently based out of US, Saavn was founded by Rishi Malhotra, ,Vinodh Bhat, and Paramdeep Singh. Company has acquired the rights to over 7 million music tracks, Saavn’s signature products are Saavn.com, Saavn Pro, Saavn Music and radio for Windows phone, and PC and Saavn radio, Saavn offers free music search supported by display advertisements,it generates good revenue by advertisements, Saavn also offers a subscription service, Saavn Pro, that gives access to ad free and offline streaming.

5. MuSlate

It was founded by Rohit Goyal, in 2013 , Muslate.com provides a platform to all audience where they can listen to music and also can upload , organize, share and promote their music ,all in one place without any subscription charges, a good opportunity is created for singer Muslate.com saves you from the hassle of managing music in different devices and the need of carrying your music along with you, it enables you to access your music by just logging into your account and there is no need of storing your playlists in your device.

July 1, 2020